WEBVTT - Why It's Still So Expensive to Build Homes in America

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>Hello and welcome to another episode of the All Thoughts podcast.

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<v Speaker 3>I'm Tracy Alloway.

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<v Speaker 4>And I'm Joe. Wasn't all Joe?

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<v Speaker 3>You're a homeowner now right?

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<v Speaker 4>Yeah, it's very fun.

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<v Speaker 3>Tell me, tell me how fun it is.

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<v Speaker 2>I know you've had a few issues that cropped up

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<v Speaker 2>basically as soon as you brought your new place.

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<v Speaker 4>I don't want to talk.

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<v Speaker 5>Let's go, let's move on.

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<v Speaker 2>No, this is part of my carefully planned Yes, I know.

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<v Speaker 4>Yeah, it's annoying and you have to deal with stuff.

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<v Speaker 4>And I may have mentioned Alicia one time. Actually have

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<v Speaker 4>been lucky by and large, But yes, it was very funny.

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<v Speaker 4>You know. The I think literally the day or two

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<v Speaker 4>days after it closed on my apartment in the East Village.

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<v Speaker 4>You know, it's like whether there was something wrong before

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<v Speaker 4>you just there's the phone number of somebody, just call it. Yeah,

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<v Speaker 4>we still the building still is a super right, you know,

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<v Speaker 4>the landlord just deals with replacing something. And then I

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<v Speaker 4>think literally the day after we closed, there was like

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<v Speaker 4>a window leak and it's like, wait, is there no

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<v Speaker 4>longer a number? Do I have to pay for this myself?

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<v Speaker 3>So who did you find to fix the window.

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<v Speaker 4>Dad, I don't remember. There is still a super of

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<v Speaker 4>the building of the super, but we had to write

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<v Speaker 4>a check.

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<v Speaker 3>Okay.

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<v Speaker 2>One of the things that has surprised me about being

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<v Speaker 2>a homeowner is like how low tech a lot of

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<v Speaker 2>the housing construction and fix it actually is. Right, So,

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<v Speaker 2>if there's a leak in your ceiling, in your roof

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<v Speaker 2>or something, it's literally either you or some guy that

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<v Speaker 2>you hire going up on a ladder and like putting

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<v Speaker 2>down a few more shingles with a nail gun.

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<v Speaker 3>Right, it all seems very old.

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<v Speaker 5>What did you think was going to happen?

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<v Speaker 4>But is it gonna be like some like unit tree

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<v Speaker 4>like robots crawl up? Then?

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<v Speaker 2>No, Seriously, it's the year twenty twenty five and we're

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<v Speaker 2>still putting houses together with like, you know, the hammers.

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<v Speaker 4>And someone someone comes with the box and they look

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<v Speaker 4>through to the difference like, no, this doesn't fit this

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<v Speaker 4>does it?

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<v Speaker 1>Oh?

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<v Speaker 4>I got it? And then the one second I don't

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<v Speaker 4>have the right screw it, and they go around to

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<v Speaker 4>a construction store a little right back, I got this,

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<v Speaker 4>I got Yeah. Yeah, it's still pretty probably the way

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<v Speaker 4>it looked when we were kids.

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<v Speaker 2>Okay, well, anyway, I've been thinking about it because a

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<v Speaker 2>couple months ago the Richmond Fed put out this paper

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<v Speaker 2>and it was all about productivity in housing construction and

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<v Speaker 2>the fact that construction labor productivity in housing has fallen

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<v Speaker 2>by more than thirty percent from nineteen seventy to twenty twenty.

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<v Speaker 2>So you think about the arc of economic development. You know,

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<v Speaker 2>normally there are productivity improvements as we invent new efficiencies

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<v Speaker 2>and as we invent new technology and ways of making things.

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<v Speaker 2>That hasn't happened in housing. It's still the guy showing

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<v Speaker 2>up with a toolbox.

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<v Speaker 4>This strikes me as a really important element of the

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<v Speaker 4>housing affordability conversation that I don't think gets enough attention,

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<v Speaker 4>which is, it's easy to talk about zoning, and I'm

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<v Speaker 4>sure there are issues there that need reform. It's easy,

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<v Speaker 4>you know, permits and all that stuff. It's easy to

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<v Speaker 4>talk about financing, et cetera. However, housing is a product

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<v Speaker 4>and things get built at a cost and then sold

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<v Speaker 4>as some profit margin above that. And if that underlying

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<v Speaker 4>cost keeps going up, and it definitely has in say

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<v Speaker 4>New York City and other areas, if that underlying cost

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<v Speaker 4>keeps going up, then that is going to push up

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<v Speaker 4>the cost of housing regardless of what you do on

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<v Speaker 4>now again, like maybe zoning can make help with productivity gains,

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<v Speaker 4>et cetera. Nonetheless, it continues to get more expensive for

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<v Speaker 4>the actual construction of a home, unlike many other built goods. Right,

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<v Speaker 4>I mean, the issue is that we don't build homes

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<v Speaker 4>in China. Unfortunately, if we did, that would solve the problem.

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<v Speaker 4>We don't, and maybe we could talk a little bit

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<v Speaker 4>about why we don't, but maybe one day will but

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<v Speaker 4>that would help a lot.

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<v Speaker 5>Well.

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<v Speaker 2>On that note, I mean, there happen attempts through history

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<v Speaker 2>to have prefab houses, right, And some of the old

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<v Speaker 2>prefab houses that you order from, like the Sears catalog

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<v Speaker 2>in the nineteen twenties or nineteen thirties, those are gorgeous

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<v Speaker 2>and I would happily live in one of those today.

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<v Speaker 2>But we should talk about why it seems difficult to

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<v Speaker 2>build houses or at least more expensive than some other things,

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<v Speaker 2>and also why it seems that manufacturing other products seems

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<v Speaker 2>to get more efficient over time while housing seems to

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<v Speaker 2>kind of sect up all right, So we do, in

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<v Speaker 2>fact have the perfect guest, I'm very happy to say

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<v Speaker 2>we have Brian Potter, who is the author of the

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<v Speaker 2>Construction Physics newsletter on Substack. I subscribe to this and

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<v Speaker 2>it's fantastic.

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<v Speaker 3>He is also the.

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<v Speaker 2>Author of the new book The Origins of Efficiency, and

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<v Speaker 2>a senior infrastructure fellow at IFP. So really the perfect guest. Brian,

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<v Speaker 2>Thank you so much for coming on the show.

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<v Speaker 5>Thanks for having me.

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<v Speaker 2>Congrats on the book Origins of Efficiency. Are we right

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<v Speaker 2>in thinking that housing hasn't become that much more efficient

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<v Speaker 2>of a process?

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<v Speaker 6>You are correct, and you know the productivity metrics. Those

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<v Speaker 6>metrics are quite complicated and you can measure in different

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<v Speaker 6>ways and different things right, slightly different trends. Some of

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<v Speaker 6>them just show flat productivity rather than fall in productivity.

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<v Speaker 6>But the general point is yet, yes, it has not improved.

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<v Speaker 6>Unlike almost every sort of other like physical good has

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<v Speaker 6>gotten you know, cheaper and less expensive to make overtime.

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<v Speaker 6>Housing is not like that at all.

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<v Speaker 4>And you worked for several years for a prefab housing

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<v Speaker 4>company or something like that.

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<v Speaker 6>Yeah, my background is as an engineer. I worked as

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<v Speaker 6>a structural engineer for about fifteen years. That's what my

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<v Speaker 6>training is and just that is basically just designing buildings.

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<v Speaker 6>So I designed parking garages and water treatment plants and

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<v Speaker 6>apartment buildings and stuff like that. And I had, yeah,

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<v Speaker 6>worked at different facets of the industry, and as you say,

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<v Speaker 6>it seemed extremely inefficient to me. We're putting up these buildings.

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<v Speaker 6>We're putting up these houses, you know, on site by

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<v Speaker 6>hand with a guy with a hammer. You know, it

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<v Speaker 6>doesn't look that different than it did one hundred years ago.

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<v Speaker 5>You know.

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<v Speaker 6>On my side, it was like, we're designing these buildings

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<v Speaker 6>from scratch every single time, instead of designing at once

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<v Speaker 6>and then making you know, a million copies of it

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<v Speaker 6>like you do with a car or something like that. So, yeah,

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<v Speaker 6>it seemed when I was, you know, much younger, it

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<v Speaker 6>seemed like incredibly backward and inefficient to me. And then

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<v Speaker 6>in about twenty eighteen, I had a chance to join

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<v Speaker 6>an extremely well did constructions prefab startup called Kata that

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<v Speaker 6>promised like, oh, we're going to come in, we've raised

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<v Speaker 6>all this money, we're going to change all that. We're

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<v Speaker 6>going to build buildings and in factories and it's going

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<v Speaker 6>to be so much more efficient. We're going to be

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<v Speaker 6>the Henry Ford of housing, and we're just going to

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<v Speaker 6>sweep away these old methods of building and uh it,

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<v Speaker 6>long story short, they did not work out at all.

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<v Speaker 6>They had raised a very very large amount of venture capital,

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<v Speaker 6>about like two or three billion dollars in VC.

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<v Speaker 5>And they burned through it in a few years and.

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<v Speaker 6>Declared bankruptcy and then the Yeah, and in the aftermath

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<v Speaker 6>of that, I wanted to understand why had it all

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<v Speaker 6>gone so wrong? Beyond just you know, startups are hard, right,

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<v Speaker 6>startups to have a high, you know, a naturally high

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<v Speaker 6>failure rate, you know, and whatever operational missteps they may

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<v Speaker 6>have made. I kind of came to believe that there's

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<v Speaker 6>sort of fundamental thesis that if you build these things

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<v Speaker 6>and in factories like we build everything else, it will

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<v Speaker 6>get cheaper. I came to believe that was either sort

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<v Speaker 6>of not quite correct or at least missing a very

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<v Speaker 6>big piece such we didn't know specifically what we needed

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<v Speaker 6>to do in these in these factories to make the

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<v Speaker 6>cost fall.

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<v Speaker 2>So why are houses, I guess so customized and not

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<v Speaker 2>standardized to your point.

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<v Speaker 6>Yeah, So there's a lot of reasons. One is just

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<v Speaker 6>you know, to go back to your point about permitting,

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<v Speaker 6>there's a very very large number of permitting jurisdictions in

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<v Speaker 6>the US something like twenty thousand different jurisdictions, which each

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<v Speaker 6>might have their own slightly different versions of building codes

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<v Speaker 6>that sort of need to be enforced. There's just you know,

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<v Speaker 6>different building sites or different sizes and shapes and have

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<v Speaker 6>different you know, soils will which require different things, different

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<v Speaker 6>environmental design factors. You know, different wind speeds. If you're

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<v Speaker 6>in California, you need to design for earthquakes, if you

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<v Speaker 6>need in Florida, you need to design for hurricanes. So

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<v Speaker 6>there's all these factories that kind of conspire to make

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<v Speaker 6>these sort of housing market very kind of fragmented, and

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<v Speaker 6>it's hard to build a very very large number of

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<v Speaker 6>like a uniform product. The builders do try to do that,

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<v Speaker 6>they have somewhat standardized designs. It will punk down in

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<v Speaker 6>like different developments across the country, but it's quite difficult

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<v Speaker 6>to do in really really large numbers.

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<v Speaker 4>Talk to us a little bit more about prefab housing specifically,

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<v Speaker 4>or housing in a factory. There have been multiple attempts,

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<v Speaker 4>and as Tracy mentioned, you used to be able to

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<v Speaker 4>buy a home from seers. Talk a little bit about

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<v Speaker 4>the sort of recent trends in this area, because you

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<v Speaker 4>do over the last several years, you've heard a lot

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<v Speaker 4>of maybe the last decade you've heard a lot of

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<v Speaker 4>excitement about this idea. And as you mentioned, you worked

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<v Speaker 4>for a well funded startup. Why now, like what's the

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<v Speaker 4>general thinking and then maybe we could get into the

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<v Speaker 4>sort of the gap between the theory and then what

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<v Speaker 4>happened in practice.

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<v Speaker 6>Yeah, so prefab is like this perennially popular Yahni.

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<v Speaker 4>It's always it's always the next time.

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<v Speaker 6>Yeah, It's always the next big thing that's going to

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<v Speaker 6>come along. And so every you know, decade or two,

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<v Speaker 6>you will kind of see these trends, like some big

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<v Speaker 6>company will come along like, oh, I'm going to revolutionize

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<v Speaker 6>the building with the housing industry with prefab construction. So

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<v Speaker 6>and yeah, these these attempts stretch back a pretty long way,

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<v Speaker 6>you know, And I became something of a student of

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<v Speaker 6>these companies that have tried and failed. So right after

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<v Speaker 6>World War Two you have this company called the Lustron

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<v Speaker 6>Home Company, which made these very interesting homes, many of

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<v Speaker 6>which are still around.

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<v Speaker 5>You can actually go look at them.

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<v Speaker 6>But they're made these like steel panels covered in porcelain

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<v Speaker 6>that turned out to be quite well made and quite durable.

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<v Speaker 6>And they got government financing to sort of fund their operation.

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<v Speaker 6>They had set up shop in this big what was

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<v Speaker 6>once one time the biggest factory in the world. It

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<v Speaker 6>was three purpose to aircraft engine factory.

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<v Speaker 4>Well they looked pretty cool.

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<v Speaker 5>Yeah, they're very neat.

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<v Speaker 6>I live in Atlanta, and there's some in Atlanta that

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<v Speaker 6>you can go and look at. But they went bankrupt

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<v Speaker 6>after quite a few years. In the nineteen sixties, there

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<v Speaker 6>was this company called Sterling Homes that said, oh, we're

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<v Speaker 6>going to be the next you know, Henry Ford of construction.

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<v Speaker 6>They went bankrupt in a few years.

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<v Speaker 5>Yeah, they were.

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<v Speaker 6>Part of this government program called Operation Breakthrough, which was

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<v Speaker 6>trying to fund the development of like mass production housing techniques.

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<v Speaker 6>That program basically failed. None of their companies that they funded,

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<v Speaker 6>and there were quite a few of them ended up

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<v Speaker 6>sort of succeeding and breaking through and creating sort of

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<v Speaker 6>these mass produced housing products. So you kind of see

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<v Speaker 6>the same thing happening over and over and over again

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<v Speaker 6>where people are trying to use prefab to like dramatically

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<v Speaker 6>reduce the cost of construction. And there's ways that you

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<v Speaker 6>can do that in kind of like a very limited sense,

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<v Speaker 6>and you can also like build a successful business off

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<v Speaker 6>of prefab where you're not necessarily trying to compete on

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<v Speaker 6>low cost, but things like oh we can build much

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<v Speaker 6>faster or stuff like that, but nobody has managed to

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<v Speaker 6>do what everybody is trying to do, which is like,

0:10:32.080 --> 0:10:33.800
<v Speaker 6>you know, be the Henry Ford of housing.

0:10:34.160 --> 0:10:35.719
<v Speaker 3>Okay, what's the sticking point? Then?

0:10:35.760 --> 0:10:37.679
<v Speaker 2>I know you walk through some of the reasons that

0:10:37.760 --> 0:10:40.640
<v Speaker 2>houses tend to be customized, things like soil types and

0:10:40.720 --> 0:10:44.000
<v Speaker 2>zoning and regulation. But is that just the story of

0:10:44.040 --> 0:10:48.240
<v Speaker 2>why we can't have prefab houses that are like across America?

0:10:48.360 --> 0:10:50.200
<v Speaker 6>So there's yeah, I kind of look at this in

0:10:50.320 --> 0:10:52.560
<v Speaker 6>two ways. I think of it as terms of it's

0:10:52.679 --> 0:10:56.760
<v Speaker 6>very hard to introduce some of these like improvements, these

0:10:56.800 --> 0:11:00.520
<v Speaker 6>sort of strategies you have for improving efficiency into the

0:11:00.600 --> 0:11:06.200
<v Speaker 6>construction process without accumulating like more costs elsewhere in the process.

0:11:06.240 --> 0:11:08.120
<v Speaker 6>And then so at the same time that the gains

0:11:08.160 --> 0:11:10.719
<v Speaker 6>that we've found in terms of like these strategies for

0:11:10.760 --> 0:11:14.520
<v Speaker 6>efficiency improvement have historically been much more limited than you

0:11:14.600 --> 0:11:16.760
<v Speaker 6>see and like if you're producing you know, a car

0:11:16.880 --> 0:11:17.839
<v Speaker 6>or a light bulb.

0:11:17.640 --> 0:11:18.360
<v Speaker 5>Or something like that.

0:11:18.600 --> 0:11:21.640
<v Speaker 6>And at the same time we've continually added like more

0:11:21.720 --> 0:11:25.560
<v Speaker 6>regulations and more difficulty you know, more administrative overhead and

0:11:25.559 --> 0:11:28.440
<v Speaker 6>getting stuff built, which is slowly like driving up the

0:11:28.480 --> 0:11:30.839
<v Speaker 6>cost even as like a you know, we're not sort

0:11:30.840 --> 0:11:32.920
<v Speaker 6>of accumulating these productivity improvements.

0:11:33.080 --> 0:11:36.640
<v Speaker 4>What's an example of Okay, this on paper looks like

0:11:36.840 --> 0:11:39.440
<v Speaker 4>a productivity gain that we get in a factory, but

0:11:39.480 --> 0:11:40.960
<v Speaker 4>then you pay for it somewhere else.

0:11:41.320 --> 0:11:43.319
<v Speaker 6>Sure, so you know a very simple example. You know,

0:11:43.360 --> 0:11:46.080
<v Speaker 6>if you're building a car in a factory, you build

0:11:46.160 --> 0:11:48.880
<v Speaker 6>the entire car right, it rolls out of the factory

0:11:48.880 --> 0:11:51.960
<v Speaker 6>line and the car is complete. A building is too

0:11:52.040 --> 0:11:55.080
<v Speaker 6>big to come out of the factory all in one

0:11:55.120 --> 0:11:57.720
<v Speaker 6>piece and get sent to the job site or whatever.

0:11:58.120 --> 0:12:00.160
<v Speaker 6>So what happens is you have to sort of build

0:12:00.200 --> 0:12:01.800
<v Speaker 6>you're building in chunks.

0:12:01.880 --> 0:12:02.040
<v Speaker 2>You know.

0:12:02.200 --> 0:12:05.080
<v Speaker 6>That's why prefab construction is often called modular construction, because

0:12:05.120 --> 0:12:07.840
<v Speaker 6>you build it in these modules. And there's different strategies

0:12:07.880 --> 0:12:10.280
<v Speaker 6>for like how you break a building into modules, but

0:12:10.280 --> 0:12:12.680
<v Speaker 6>you're always like breaking it into these pieces. And what

0:12:12.760 --> 0:12:15.760
<v Speaker 6>happens when you break it into pieces is that you

0:12:15.880 --> 0:12:18.120
<v Speaker 6>have to add a bunch of extra stuff that you

0:12:18.120 --> 0:12:20.720
<v Speaker 6>wouldn't have had to add if you were just building

0:12:20.720 --> 0:12:23.880
<v Speaker 6>it on site. So transporting it down the road, you

0:12:23.920 --> 0:12:26.720
<v Speaker 6>have to sort of design that to be rigid enough

0:12:26.760 --> 0:12:29.040
<v Speaker 6>to like not collapse under like the load of like

0:12:29.080 --> 0:12:31.480
<v Speaker 6>being bounced along on a truck. I used to work

0:12:31.520 --> 0:12:34.480
<v Speaker 6>at a company that build concrete parking garages, which are

0:12:34.520 --> 0:12:37.120
<v Speaker 6>built from prefabricated you know materials. They build these like

0:12:37.120 --> 0:12:40.240
<v Speaker 6>big concrete pieces and then drive them down the road,

0:12:40.320 --> 0:12:43.160
<v Speaker 6>and that was like the controlling design factor is designing

0:12:43.320 --> 0:12:46.079
<v Speaker 6>to survive the loads that it would concur during transportation.

0:12:46.640 --> 0:12:49.440
<v Speaker 6>And then once you have those pieces driven down and

0:12:49.440 --> 0:12:51.280
<v Speaker 6>gotten to the job site, you have to like stitch

0:12:51.360 --> 0:12:54.240
<v Speaker 6>them together, and so you have all these extra connectors

0:12:54.240 --> 0:12:57.600
<v Speaker 6>and this extra complexity and attaching them together that again

0:12:57.720 --> 0:13:01.000
<v Speaker 6>doesn't exist in sort of the conventional construction process.

0:13:01.120 --> 0:13:03.079
<v Speaker 4>It's kind of crazy to think that, whether we're talking

0:13:03.080 --> 0:13:07.000
<v Speaker 4>about a house or a parking garage that's presumably designed

0:13:07.080 --> 0:13:10.920
<v Speaker 4>to last for decades, that a very significant factor in

0:13:11.040 --> 0:13:14.880
<v Speaker 4>engineering is that few hours that it goes down the road.

0:13:14.960 --> 0:13:17.040
<v Speaker 4>I mean, that's what sounds like, yeah, like that that's

0:13:17.080 --> 0:13:19.040
<v Speaker 4>like that's going to last forever, but it has to

0:13:19.080 --> 0:13:21.559
<v Speaker 4>be there just for that, like that short transport perer.

0:13:21.559 --> 0:13:23.560
<v Speaker 2>In the case of parking garages, for sure. I guess

0:13:23.559 --> 0:13:26.360
<v Speaker 2>that's why We do have some prefab houses in the US,

0:13:26.440 --> 0:13:35.040
<v Speaker 2>and they're called trailers because you can actually move them, right.

0:13:45.080 --> 0:13:47.600
<v Speaker 2>How much of this is also maybe a liability question

0:13:47.679 --> 0:13:51.280
<v Speaker 2>where if you were producing prefab houses, presumably it's not

0:13:51.320 --> 0:13:53.960
<v Speaker 2>the company that's putting them together on site. It's usually

0:13:54.320 --> 0:13:56.880
<v Speaker 2>contractors or someone you hire to do it. And I

0:13:56.880 --> 0:14:01.319
<v Speaker 2>imagine there's like a disconnect between the contractors on the

0:14:01.360 --> 0:14:03.720
<v Speaker 2>ground who are putting this stuff together and the company

0:14:03.760 --> 0:14:04.800
<v Speaker 2>that's building the parts.

0:14:05.000 --> 0:14:08.559
<v Speaker 6>There is to some extent, I think that specific liability

0:14:08.679 --> 0:14:11.680
<v Speaker 6>is not necessarily the biggest controlling factor. What is a

0:14:11.720 --> 0:14:14.520
<v Speaker 6>big controlling factor, and I've written an essay about this,

0:14:15.160 --> 0:14:19.120
<v Speaker 6>is that the construction cost, like the cost of developing

0:14:19.160 --> 0:14:21.960
<v Speaker 6>and putting up a new building, the sort of distribution

0:14:22.040 --> 0:14:25.720
<v Speaker 6>of that is extremely fat tailed and right skewed. Which

0:14:25.840 --> 0:14:29.040
<v Speaker 6>so basically what that means is that a construction project

0:14:29.120 --> 0:14:31.960
<v Speaker 6>that goes under budget, that goes really really really well,

0:14:32.200 --> 0:14:34.960
<v Speaker 6>maybe you're like ten percent over budget or under budget,

0:14:34.960 --> 0:14:37.120
<v Speaker 6>maybe you're fifteen percent under budget. You know, you can't

0:14:37.320 --> 0:14:39.720
<v Speaker 6>push down that cost very much. But a project that

0:14:39.760 --> 0:14:42.320
<v Speaker 6>goes over budget can be one hundred or two hundred

0:14:42.400 --> 0:14:45.160
<v Speaker 6>or three per hundred percent over budget. So what that

0:14:45.240 --> 0:14:48.800
<v Speaker 6>means is that the risk involved in like introducing some

0:14:48.960 --> 0:14:51.680
<v Speaker 6>new system that you're not sure really how it works,

0:14:52.360 --> 0:14:55.320
<v Speaker 6>it's just the payoff is so asymmetrical. It's so much

0:14:55.320 --> 0:14:57.880
<v Speaker 6>more likely to cause like a massive overrun than to

0:14:58.000 --> 0:15:01.200
<v Speaker 6>sort of save a relatively small amount that these sort

0:15:01.240 --> 0:15:05.080
<v Speaker 6>of builders are like rationally incentivized to not introduce some

0:15:05.200 --> 0:15:08.360
<v Speaker 6>radically new technology that's going to dramatically change how things

0:15:08.400 --> 0:15:11.640
<v Speaker 6>go because the potential costs are so extremely high.

0:15:12.080 --> 0:15:15.440
<v Speaker 4>Sort of maybe dovetailing with Tracy's question, you know, or

0:15:15.440 --> 0:15:17.520
<v Speaker 4>maybe in the case of Kata or some of these others,

0:15:17.560 --> 0:15:20.200
<v Speaker 4>it's like, Okay, they have some vision, but because they're

0:15:20.280 --> 0:15:23.480
<v Speaker 4>not doing the entire thing all around the country, including

0:15:23.520 --> 0:15:26.720
<v Speaker 4>presumably transport, et cetera, how much is the issue like

0:15:27.640 --> 0:15:31.680
<v Speaker 4>maybe scale on those ends experience with that, Like in theory,

0:15:31.720 --> 0:15:36.040
<v Speaker 4>if you had a really big experience on the ground

0:15:36.600 --> 0:15:41.400
<v Speaker 4>distribution and final assembly workforce or whatever, it is, like,

0:15:41.440 --> 0:15:43.160
<v Speaker 4>how much would that help? And how much is the

0:15:43.240 --> 0:15:46.160
<v Speaker 4>issue that people who work on the ground, etc. Just

0:15:46.360 --> 0:15:47.560
<v Speaker 4>aren't doing this full time?

0:15:47.720 --> 0:15:49.840
<v Speaker 6>Yeah, that's like a part of it is, like, you know,

0:15:49.920 --> 0:15:53.240
<v Speaker 6>this modular construction is kind of a somewhat niche aspect

0:15:53.280 --> 0:15:55.840
<v Speaker 6>of the construction industry. There are quite a few experts

0:15:55.840 --> 0:15:57.120
<v Speaker 6>in it that know how to do it, and they

0:15:57.160 --> 0:16:00.240
<v Speaker 6>do it fairly regularly, and you can usually find them

0:16:00.240 --> 0:16:03.560
<v Speaker 6>in like any given market. I would say a different

0:16:03.600 --> 0:16:06.240
<v Speaker 6>point that you kind of alluded to. Scale is like

0:16:06.280 --> 0:16:09.920
<v Speaker 6>another definitely big issue where it's like it's not like

0:16:09.960 --> 0:16:12.360
<v Speaker 6>a semiconductor where you can make a million of them

0:16:12.400 --> 0:16:14.880
<v Speaker 6>in a factory in Taiwan and ship them all over

0:16:14.920 --> 0:16:17.240
<v Speaker 6>the world. Right, That's another big aspect that makes it

0:16:17.280 --> 0:16:20.520
<v Speaker 6>hard to sort of gain efficiencies from factory production and

0:16:20.640 --> 0:16:22.280
<v Speaker 6>goes to what I was talking about where it's hard

0:16:22.280 --> 0:16:24.720
<v Speaker 6>to do that without introducing costs elsewhere in the system.

0:16:25.200 --> 0:16:28.120
<v Speaker 6>The cost of like moving these modules around is so

0:16:28.640 --> 0:16:33.560
<v Speaker 6>large that it's typically not economic to ship it like

0:16:33.640 --> 0:16:35.920
<v Speaker 6>more than a day's drive, because then the costs just

0:16:35.960 --> 0:16:38.800
<v Speaker 6>gets so high. And so what you have instead of

0:16:38.800 --> 0:16:41.720
<v Speaker 6>like one giant factory that can like produce really really

0:16:41.880 --> 0:16:44.800
<v Speaker 6>large scales, even sort of these modular companies that are

0:16:44.840 --> 0:16:47.320
<v Speaker 6>doing like large amounts of business, they all tend to

0:16:47.360 --> 0:16:50.920
<v Speaker 6>be like done in factories like that are spread across

0:16:50.960 --> 0:16:54.520
<v Speaker 6>the Yeah. So like so like you talked about, like

0:16:54.520 --> 0:16:56.960
<v Speaker 6>trailers like manufactured homes, which is one area that you

0:16:57.000 --> 0:17:01.160
<v Speaker 6>can actually see some pretty substantial loss reductions due to

0:17:01.240 --> 0:17:03.560
<v Speaker 6>various things. Partly, it's like they're targeting a lower end

0:17:03.600 --> 0:17:05.040
<v Speaker 6>of the market and stuff like that, so like the

0:17:05.080 --> 0:17:07.480
<v Speaker 6>finishes and stuff aren't quite as nice. But if you

0:17:07.480 --> 0:17:09.440
<v Speaker 6>look at like the way that their business is structured,

0:17:09.720 --> 0:17:13.240
<v Speaker 6>they have like more than a dozen factories spread all

0:17:13.280 --> 0:17:15.840
<v Speaker 6>across the US, and then each one is serving like

0:17:15.920 --> 0:17:19.080
<v Speaker 6>a day's drive catchment area. So they're not building like

0:17:19.480 --> 0:17:22.040
<v Speaker 6>fifty thousand houses or whatever in one factory. It's more

0:17:22.040 --> 0:17:24.320
<v Speaker 6>it's closer to like five hundred or a thousand or

0:17:24.359 --> 0:17:27.320
<v Speaker 6>something in one factory. And so the economies of scale

0:17:27.320 --> 0:17:30.680
<v Speaker 6>that you can capture in like a given operation are

0:17:30.760 --> 0:17:32.120
<v Speaker 6>just fairly limited.

0:17:32.960 --> 0:17:35.159
<v Speaker 2>Joe, I have to mention here, we didn't tell Brian

0:17:35.200 --> 0:17:37.200
<v Speaker 2>that we were going to be talking about housing construction

0:17:37.359 --> 0:17:39.359
<v Speaker 2>and trailers and all of that. This is all just

0:17:39.480 --> 0:17:41.200
<v Speaker 2>off the top of his head.

0:17:41.920 --> 0:17:43.440
<v Speaker 4>He said, down, We're like, by the way, can we

0:17:43.480 --> 0:17:44.120
<v Speaker 4>talk about this?

0:17:44.720 --> 0:17:44.880
<v Speaker 3>Yes?

0:17:45.240 --> 0:17:48.000
<v Speaker 2>Okay, you kind of alluded to it in your previous answer,

0:17:48.040 --> 0:17:51.360
<v Speaker 2>But if you were going to choose a manufacturing process

0:17:51.359 --> 0:17:53.760
<v Speaker 2>that was the polar opposite of housing.

0:17:54.040 --> 0:17:58.480
<v Speaker 6>What would it be, oh interesting, probably something like chemical manufacturing,

0:17:58.600 --> 0:18:00.920
<v Speaker 6>you know, or like you know, raw met real manufacturing,

0:18:01.040 --> 0:18:04.600
<v Speaker 6>something like steel or something like that. Because chemical manufacturing

0:18:04.960 --> 0:18:08.280
<v Speaker 6>it's you know, the sort of ultimate form of like

0:18:08.320 --> 0:18:10.879
<v Speaker 6>a manufacturing process, which I kind of talk about in

0:18:10.920 --> 0:18:14.160
<v Speaker 6>the book, is what's called like a continuous flow process

0:18:14.160 --> 0:18:18.280
<v Speaker 6>where it just like continuously transforms your group of inputs

0:18:18.320 --> 0:18:21.000
<v Speaker 6>into the output of what you're doing just one you know,

0:18:21.080 --> 0:18:24.840
<v Speaker 6>continuously without any sort of waiting, interrupting or batching or

0:18:24.840 --> 0:18:28.280
<v Speaker 6>anything like that is all flows and it's continuously transformed

0:18:28.359 --> 0:18:31.879
<v Speaker 6>during the process. And that's what like chemical manufacturing, you know,

0:18:31.960 --> 0:18:35.280
<v Speaker 6>very efficient chemical manufacturing is done, and most other like

0:18:35.400 --> 0:18:39.040
<v Speaker 6>really efficient manufacturing processes they ultimately tried to sort of

0:18:39.400 --> 0:18:41.520
<v Speaker 6>converge on something that looks like that. So like the

0:18:41.560 --> 0:18:44.159
<v Speaker 6>assembly line and like mass production is kind of a

0:18:44.200 --> 0:18:47.359
<v Speaker 6>way to like get something that approaches like a continuous

0:18:47.400 --> 0:18:51.199
<v Speaker 6>flow process in these like very complex manufactured goods with

0:18:51.240 --> 0:18:53.160
<v Speaker 6>like thousands of parts. That was why it was such

0:18:53.200 --> 0:18:55.600
<v Speaker 6>a huge transformative thing, is because now you could have

0:18:55.640 --> 0:18:58.800
<v Speaker 6>this continuous flow process which existed before for you know,

0:18:58.880 --> 0:19:01.439
<v Speaker 6>much simpler things, but now you could adapt that to

0:19:01.520 --> 0:19:04.040
<v Speaker 6>like these really really complex goods like cars, and that's

0:19:04.040 --> 0:19:06.080
<v Speaker 6>why it was such a transformative thing when it was

0:19:06.119 --> 0:19:08.360
<v Speaker 6>sort of invented in the early twentieth century.

0:19:08.800 --> 0:19:12.080
<v Speaker 4>I'm curious do the economics or the dis economics of

0:19:12.119 --> 0:19:16.600
<v Speaker 4>building houses in this way do they inform your perspective

0:19:16.920 --> 0:19:21.119
<v Speaker 4>at all on the prospect for small modular nuclear reactors.

0:19:21.440 --> 0:19:23.720
<v Speaker 4>I mean, there sounds like there are some similarities, especially

0:19:23.760 --> 0:19:26.280
<v Speaker 4>when it comes to like learning curves, et cetera.

0:19:26.840 --> 0:19:27.520
<v Speaker 3>The soil of.

0:19:27.600 --> 0:19:30.399
<v Speaker 4>Yeah, do you have any views on that? Yeah, having come,

0:19:30.520 --> 0:19:32.520
<v Speaker 4>do you think there's any parallels? So, yeah, because this

0:19:32.600 --> 0:19:34.600
<v Speaker 4>is also something that is always the next decade away,

0:19:34.680 --> 0:19:35.439
<v Speaker 4>right yeah, yeah.

0:19:35.359 --> 0:19:36.120
<v Speaker 5>Yeah, so yeah.

0:19:36.280 --> 0:19:39.400
<v Speaker 6>So I talk about economies of scale in the book,

0:19:39.400 --> 0:19:42.200
<v Speaker 6>and we're talking about like nuclear stuff. There's like kind

0:19:42.200 --> 0:19:45.399
<v Speaker 6>of two related economies of scale that in some ways

0:19:45.480 --> 0:19:47.119
<v Speaker 6>kind of pull in different directions.

0:19:47.480 --> 0:19:48.560
<v Speaker 5>One is called and.

0:19:48.520 --> 0:19:50.840
<v Speaker 6>You see this with like other sort of processing equipment,

0:19:50.880 --> 0:19:53.840
<v Speaker 6>which is I called geometric scaling, which is basically, as

0:19:53.880 --> 0:19:57.800
<v Speaker 6>you build a piece of equipment physically larger, it costs

0:19:57.920 --> 0:20:00.840
<v Speaker 6>less per unit of whatever it is that you're producing,

0:20:01.119 --> 0:20:04.439
<v Speaker 6>basically because of like area volume relationships. As you double

0:20:04.480 --> 0:20:07.520
<v Speaker 6>the volume of something, you less than double the amount

0:20:07.520 --> 0:20:10.119
<v Speaker 6>of like surface area required to enclose it and be

0:20:10.160 --> 0:20:12.800
<v Speaker 6>that like tanks or pipes or stuff like that. So,

0:20:12.880 --> 0:20:15.840
<v Speaker 6>like chemical process and equipment or like power plant equipment,

0:20:16.400 --> 0:20:19.200
<v Speaker 6>tends to get cheaper per unit of what you're producing

0:20:19.720 --> 0:20:21.919
<v Speaker 6>up to a certain point, and eventually you run it

0:20:21.920 --> 0:20:23.960
<v Speaker 6>gets you run into difficulties, and those scaling and loss

0:20:23.960 --> 0:20:26.560
<v Speaker 6>stop working. And this is one reason why power plants,

0:20:26.680 --> 0:20:28.680
<v Speaker 6>you know, in electricity, got cheaper over sort of most

0:20:28.680 --> 0:20:30.880
<v Speaker 6>of the course of the twentieth century, is because we're

0:20:30.920 --> 0:20:34.439
<v Speaker 6>building these power plants physically larger. But with nuclear you

0:20:34.520 --> 0:20:37.400
<v Speaker 6>run into these very nasty dis economies of scale around

0:20:37.440 --> 0:20:40.120
<v Speaker 6>the same thing was because as a nuclear plant gets bigger,

0:20:40.720 --> 0:20:43.560
<v Speaker 6>the accidents that could have get more dangerous. For like

0:20:43.600 --> 0:20:46.480
<v Speaker 6>a very small reactor, you can make it so you

0:20:46.520 --> 0:20:48.960
<v Speaker 6>basically can't have a melt down, there's just not enough

0:20:49.000 --> 0:20:52.320
<v Speaker 6>heat in there to like melt through your container or whatever.

0:20:52.720 --> 0:20:53.600
<v Speaker 5>But for a very.

0:20:53.520 --> 0:20:56.400
<v Speaker 6>Large one, the heat gets so large that the accidents

0:20:56.440 --> 0:20:58.960
<v Speaker 6>become the risk becomes much much larger, and so you

0:20:59.000 --> 0:21:02.359
<v Speaker 6>have to have these like very involved safety systems that

0:21:02.680 --> 0:21:05.400
<v Speaker 6>maybe you don't need to have on like a smaller reactor.

0:21:05.640 --> 0:21:07.880
<v Speaker 6>So that is something that maybe points to a reason

0:21:07.880 --> 0:21:09.000
<v Speaker 6>why these maybe small.

0:21:08.800 --> 0:21:10.040
<v Speaker 5>Modular reactors were better.

0:21:10.200 --> 0:21:12.040
<v Speaker 6>Plus, as you say, now you're getting it's sort of

0:21:12.080 --> 0:21:15.920
<v Speaker 6>the benefits of like getting yeah, series production and repeating

0:21:15.920 --> 0:21:18.199
<v Speaker 6>it over and over and over again. But there is

0:21:18.200 --> 0:21:20.399
<v Speaker 6>that trade off is that you're not getting those geometric

0:21:20.400 --> 0:21:23.639
<v Speaker 6>effects that traditionally, like a lot of this like processing

0:21:23.800 --> 0:21:26.119
<v Speaker 6>type equipment, has relied on to get cheaper.

0:21:26.680 --> 0:21:28.600
<v Speaker 2>This actually reminds me of something I wanted to ask,

0:21:28.680 --> 0:21:32.200
<v Speaker 2>not necessarily about nuclear but just manufacturing in general. When

0:21:32.200 --> 0:21:35.920
<v Speaker 2>I think about efficiencies, I think about stuff like reducing

0:21:35.960 --> 0:21:38.960
<v Speaker 2>costs as much as possible, maybe just in time, inventory

0:21:39.000 --> 0:21:42.560
<v Speaker 2>management and stuff like that. The problem is that if

0:21:42.560 --> 0:21:46.560
<v Speaker 2>something goes wrong, there's very very little cushion for protection.

0:21:46.880 --> 0:21:49.840
<v Speaker 2>And I'm curious, when it comes to efficiency, how do

0:21:49.920 --> 0:21:55.119
<v Speaker 2>people balance streamlining production with I guess building in redundancies

0:21:55.200 --> 0:21:56.520
<v Speaker 2>in case the worst happens.

0:21:56.840 --> 0:22:00.600
<v Speaker 6>Yeah, that's that's really interesting. And the Toyota producttion system

0:22:00.640 --> 0:22:03.080
<v Speaker 6>slash Lean, which is like a descendant of it, which

0:22:03.119 --> 0:22:05.720
<v Speaker 6>I talk a lot about in the book, is kind

0:22:05.760 --> 0:22:09.320
<v Speaker 6>of an interesting balance of these two things. Because everybody

0:22:09.320 --> 0:22:11.880
<v Speaker 6>thinks Lean or Turte production system, it's like, oh yeah,

0:22:12.040 --> 0:22:14.600
<v Speaker 6>just in time, get rid of inventories. You don't have

0:22:14.640 --> 0:22:16.520
<v Speaker 6>all the costs. You know, your factories can be smaller,

0:22:16.560 --> 0:22:19.280
<v Speaker 6>blah blah blah. But really what it is, it's sort

0:22:19.280 --> 0:22:21.399
<v Speaker 6>of a balance of like, for every factor that you

0:22:21.440 --> 0:22:24.240
<v Speaker 6>can control, try to like have like the flow be

0:22:24.320 --> 0:22:26.439
<v Speaker 6>like as smooth as possible and eliminate all this like

0:22:26.480 --> 0:22:28.639
<v Speaker 6>you know, slack and waste in the system. But for

0:22:28.720 --> 0:22:31.919
<v Speaker 6>the things that like you can't control, you should have

0:22:32.080 --> 0:22:35.800
<v Speaker 6>your system adaptable to sort of accommodate that and be

0:22:35.920 --> 0:22:37.719
<v Speaker 6>have sort of a flexibility built into it.

0:22:38.000 --> 0:22:38.879
<v Speaker 5>So like one.

0:22:38.680 --> 0:22:41.640
<v Speaker 6>Example is after the sort of you know, to bring

0:22:41.720 --> 0:22:44.520
<v Speaker 6>back to nuclear, after I believe the sort of Fukushima

0:22:44.640 --> 0:22:48.439
<v Speaker 6>nuclear accident in Japan, Toyota had a ran into like

0:22:48.480 --> 0:22:52.080
<v Speaker 6>a shortage of like automotive semiconductors for a while, and

0:22:52.160 --> 0:22:54.960
<v Speaker 6>they realized that this was like a big like potential

0:22:55.040 --> 0:22:58.400
<v Speaker 6>like just bottleneck in their process. So after that, even

0:22:58.440 --> 0:23:00.879
<v Speaker 6>though they're like so focused on you know, inatory minimization

0:23:01.240 --> 0:23:05.280
<v Speaker 6>and whatever, after that accident, they basically decided they were

0:23:05.280 --> 0:23:08.520
<v Speaker 6>going to like stockpile certain critical things that maybe had

0:23:08.560 --> 0:23:11.159
<v Speaker 6>difficult lead times or something like that, and so they

0:23:11.200 --> 0:23:15.640
<v Speaker 6>stockpiled like serio automotive semiconductors. And so during COVID, when

0:23:15.680 --> 0:23:17.199
<v Speaker 6>all of a sudden there was all of a sudden

0:23:17.200 --> 0:23:20.639
<v Speaker 6>a huge like shortage of like automotive semiconductors, Toyota for

0:23:20.680 --> 0:23:23.080
<v Speaker 6>a while was like much less affected by some of

0:23:23.080 --> 0:23:25.800
<v Speaker 6>these other than other car manufacturers because they had learned

0:23:25.840 --> 0:23:27.679
<v Speaker 6>the lesson that oh yeah, in sort of you know,

0:23:27.720 --> 0:23:31.240
<v Speaker 6>logistics crunches, these semiconductors can be quite difficult to get.

0:23:31.480 --> 0:23:34.800
<v Speaker 6>And so basically people were saying, Hey, I thought you

0:23:34.840 --> 0:23:38.360
<v Speaker 6>were all about like inventory minimization or whatever. But then somebody,

0:23:38.440 --> 0:23:40.960
<v Speaker 6>you know, some spokesman basically responds like, no, this is

0:23:41.000 --> 0:23:44.480
<v Speaker 6>basically a standard lean solution, where it's you try to

0:23:44.520 --> 0:23:47.040
<v Speaker 6>minimize the sort of waste in the sort of areas

0:23:47.040 --> 0:23:49.080
<v Speaker 6>that you can control, but in the stuff that you

0:23:49.160 --> 0:23:51.359
<v Speaker 6>can't control, you need to sort of adapt your system

0:23:51.400 --> 0:23:52.159
<v Speaker 6>to accommodate it.

0:23:52.720 --> 0:23:54.720
<v Speaker 4>I want to talk more about housing, but I want

0:23:54.760 --> 0:23:58.240
<v Speaker 4>to do a little detour. America seems to have gotten

0:23:58.680 --> 0:24:01.080
<v Speaker 4>because I'm trying to understand sort of big picture the

0:24:01.119 --> 0:24:03.359
<v Speaker 4>trajectory is in this country for various things. You know,

0:24:03.400 --> 0:24:05.399
<v Speaker 4>I joked in the beginning, the problem with housing is

0:24:05.440 --> 0:24:07.840
<v Speaker 4>that we haven't found a way to offshore to China.

0:24:08.040 --> 0:24:10.560
<v Speaker 4>If we did, then probably housing would have gotten cheaper

0:24:10.600 --> 0:24:13.440
<v Speaker 4>like everything else that we have manufactured there. But I'm

0:24:13.480 --> 0:24:16.720
<v Speaker 4>curious some do you have like a theory because I

0:24:16.760 --> 0:24:20.080
<v Speaker 4>have heard a satisfactory answer why the US seems to

0:24:20.080 --> 0:24:23.320
<v Speaker 4>have gone backwards in plane construction, Like why does Boeing

0:24:23.359 --> 0:24:26.119
<v Speaker 4>seem to be worse at the job of building an

0:24:26.119 --> 0:24:28.840
<v Speaker 4>airplane than it was, say twenty years ago.

0:24:29.000 --> 0:24:31.680
<v Speaker 6>Oh yeah, that's interesting. One point about your housing construction

0:24:31.760 --> 0:24:33.960
<v Speaker 6>in China. They're actually our companies that like try to

0:24:34.000 --> 0:24:37.240
<v Speaker 6>do this stuff in China. They were like manufacture these modules.

0:24:37.359 --> 0:24:39.800
<v Speaker 6>But again to my point about you know, you incur

0:24:39.840 --> 0:24:41.800
<v Speaker 6>all these shipping and all that, you know, they have

0:24:41.880 --> 0:24:43.320
<v Speaker 6>to they have to break them into modules and put

0:24:43.320 --> 0:24:45.120
<v Speaker 6>them on these boats and bring them over. So it's

0:24:45.160 --> 0:24:47.760
<v Speaker 6>you know, it's a very sort of niche business in

0:24:47.840 --> 0:24:50.680
<v Speaker 6>terms of bowing. I mean the standard you know story

0:24:50.720 --> 0:24:54.879
<v Speaker 6>there is that they went into this merger with McDonald douglas,

0:24:55.000 --> 0:24:56.119
<v Speaker 6>the finance people.

0:24:56.359 --> 0:24:58.879
<v Speaker 4>I don't like the standards. Yeah, and here's why, because

0:24:58.960 --> 0:25:01.680
<v Speaker 4>I love it so much, right, and so it's like, oh,

0:25:01.680 --> 0:25:04.120
<v Speaker 4>it's such a good story. Perfect, it's too perfect. They

0:25:04.160 --> 0:25:06.840
<v Speaker 4>brought in the finance people. They care about the shareholders

0:25:06.880 --> 0:25:08.960
<v Speaker 4>too much. Looking at the Boeing stock chart, you would

0:25:08.960 --> 0:25:10.399
<v Speaker 4>not think this is a company that cares a lot

0:25:10.440 --> 0:25:13.399
<v Speaker 4>about shareholders, right, They care about shareholders too much. And

0:25:13.480 --> 0:25:15.760
<v Speaker 4>if they had just stuck with the engineers. I love

0:25:15.800 --> 0:25:18.320
<v Speaker 4>that story, and because it feeds all of my biases,

0:25:18.680 --> 0:25:20.080
<v Speaker 4>I'm like skeptical.

0:25:19.840 --> 0:25:21.760
<v Speaker 6>Yeah, And I mean, you know, a big part of

0:25:21.800 --> 0:25:26.280
<v Speaker 6>it is just manufacturing commercial aircraft is like extremely hard.

0:25:26.480 --> 0:25:29.520
<v Speaker 6>There's like a reason that only like right now to

0:25:30.520 --> 0:25:33.360
<v Speaker 6>maybe three maybe four companies in the in the entire

0:25:33.400 --> 0:25:37.280
<v Speaker 6>world do it. Boeing Airbus, Embraer in Brazil of all places,

0:25:37.320 --> 0:25:39.679
<v Speaker 6>and then promac Is looks like it's going to be

0:25:39.720 --> 0:25:40.600
<v Speaker 6>the big fourth one.

0:25:40.800 --> 0:25:41.000
<v Speaker 5>You know.

0:25:41.080 --> 0:25:43.600
<v Speaker 6>Japan tried for many years to sort of break into

0:25:43.600 --> 0:25:46.679
<v Speaker 6>the commercial aircraft manufacturing market, and they were, you know,

0:25:46.720 --> 0:25:48.920
<v Speaker 6>after spending like billions of dollars, they were.

0:25:48.840 --> 0:25:51.840
<v Speaker 5>Basically gave up just because it was so difficult.

0:25:51.840 --> 0:25:53.919
<v Speaker 6>There used to be many more competitors in the nineteen

0:25:54.000 --> 0:25:57.680
<v Speaker 6>seventies and they sort of got winnowed down one by one.

0:25:58.240 --> 0:26:01.080
<v Speaker 6>One or two plane projects that don't pan out and

0:26:01.119 --> 0:26:04.440
<v Speaker 6>you're basically out of business. That's essentially what happened to Lockheed,

0:26:04.840 --> 0:26:07.960
<v Speaker 6>and so it's just a very very difficult business to

0:26:08.040 --> 0:26:10.000
<v Speaker 6>sort of be in. And so Boeing is having a

0:26:10.000 --> 0:26:12.960
<v Speaker 6>lot of struggles right now, but you know, earlier in

0:26:13.000 --> 0:26:15.159
<v Speaker 6>the twenty first century you have air Bus having a

0:26:15.200 --> 0:26:15.880
<v Speaker 6>lot of struggles.

0:26:15.920 --> 0:26:17.040
<v Speaker 5>They had all sorts of problems.

0:26:17.480 --> 0:26:19.639
<v Speaker 6>I think on their A three eighty that they were

0:26:19.720 --> 0:26:21.600
<v Speaker 6>rolling out, they're at like a lot of delays and

0:26:21.600 --> 0:26:23.479
<v Speaker 6>stuff they had to fix on it as well. So

0:26:23.560 --> 0:26:25.280
<v Speaker 6>a big part of it is just it's a very

0:26:25.320 --> 0:26:28.840
<v Speaker 6>difficult business to be in. There's very few people that

0:26:28.920 --> 0:26:31.560
<v Speaker 6>can kind of really do it effectively.

0:26:47.680 --> 0:26:50.199
<v Speaker 4>Here's a question that I've wondered about, and maybe it

0:26:50.240 --> 0:26:53.000
<v Speaker 4>relates to planes, and maybe it relates to housing, maybe

0:26:53.040 --> 0:26:55.960
<v Speaker 4>it relates to other things like when you see us

0:26:56.160 --> 0:26:59.640
<v Speaker 4>going backwards or stalling out, Like here's my question, could

0:26:59.640 --> 0:27:01.480
<v Speaker 4>we have some sort of I don't know if Dutch

0:27:01.520 --> 0:27:04.320
<v Speaker 4>disease is the right answer, where it's like maybe in

0:27:04.359 --> 0:27:07.240
<v Speaker 4>the middle of the twentieth century there were people who

0:27:07.280 --> 0:27:10.200
<v Speaker 4>were working on the floor or working in management at

0:27:10.240 --> 0:27:13.600
<v Speaker 4>Boeing in a plant somewhere in Washington who are really

0:27:13.640 --> 0:27:17.040
<v Speaker 4>on the ball and really whatever. And now in that

0:27:17.080 --> 0:27:20.720
<v Speaker 4>same person in twenty twenty five could make ten times

0:27:20.760 --> 0:27:23.200
<v Speaker 4>as much money working for a startup in Silicon Valley

0:27:23.280 --> 0:27:25.199
<v Speaker 4>or Wall Street, et cetera. That there's some sort of

0:27:25.240 --> 0:27:29.040
<v Speaker 4>like levels of you know, awareness or skill or agentickness

0:27:29.119 --> 0:27:31.480
<v Speaker 4>or whatever, et cetera, and that because we have these

0:27:31.560 --> 0:27:34.919
<v Speaker 4>other areas where there's so much money, that there's like

0:27:34.960 --> 0:27:37.760
<v Speaker 4>a type of individual who used to maybe work in

0:27:37.800 --> 0:27:40.720
<v Speaker 4>a sort of construction related field that left that and

0:27:40.760 --> 0:27:42.639
<v Speaker 4>then it's changed the talent distribution with you.

0:27:42.720 --> 0:27:44.880
<v Speaker 6>Yeah, I think that's definitely a part of it. There's

0:27:44.920 --> 0:27:47.600
<v Speaker 6>like a theory in certain circles that we've just we've

0:27:47.640 --> 0:27:50.760
<v Speaker 6>gotten like in a sense, too good at like allocating

0:27:50.840 --> 0:27:54.680
<v Speaker 6>talent efficiently or whatever. So like somebody extremely like talented

0:27:54.680 --> 0:27:56.199
<v Speaker 6>and smart, it's like, okay, we're going to send you

0:27:56.240 --> 0:27:58.920
<v Speaker 6>to be a software developer or an AI programmer or

0:27:59.000 --> 0:28:01.439
<v Speaker 6>work in finance or whatever, and your the value that

0:28:01.520 --> 0:28:04.160
<v Speaker 6>you can contribute there is going to be very highly rewarded.

0:28:04.359 --> 0:28:06.280
<v Speaker 6>What that means is like there's you know, there's fewer

0:28:06.320 --> 0:28:08.600
<v Speaker 6>people going into sort of these other sort of you know,

0:28:08.720 --> 0:28:12.080
<v Speaker 6>engineering disciplines. I worked as a structural engineer, which is

0:28:12.359 --> 0:28:14.800
<v Speaker 6>you know, it plays reasonably well but doesn't you know

0:28:14.840 --> 0:28:18.040
<v Speaker 6>not Silicon Valley software developer. And I used to sort

0:28:18.040 --> 0:28:21.159
<v Speaker 6>of tell very young engineers or engineers thinking about in

0:28:21.240 --> 0:28:23.800
<v Speaker 6>college or whatever, you say, you know, if you're smart

0:28:23.880 --> 0:28:26.240
<v Speaker 6>enough to be a structural engineer, you're smart enough to

0:28:26.440 --> 0:28:29.520
<v Speaker 6>you know, switch to like software development and make a

0:28:29.560 --> 0:28:31.600
<v Speaker 6>lot more money and have a much less stressful job.

0:28:31.960 --> 0:28:34.000
<v Speaker 5>Yere's there's like this is I.

0:28:33.920 --> 0:28:37.000
<v Speaker 6>Think one part of the reason why you know, Bell

0:28:37.119 --> 0:28:39.640
<v Speaker 6>Labs very famous at and D R and D Lab,

0:28:39.800 --> 0:28:42.600
<v Speaker 6>the US invention factory for most of the twentieth century,

0:28:42.840 --> 0:28:45.040
<v Speaker 6>Why it would be very hard to have a sort

0:28:45.040 --> 0:28:48.560
<v Speaker 6>of organization like that today is because the quality of

0:28:48.680 --> 0:28:52.240
<v Speaker 6>talent that you could a place like that demanded would

0:28:52.240 --> 0:28:53.600
<v Speaker 6>be so much more reward.

0:28:55.760 --> 0:28:57.800
<v Speaker 5>Somewhere else just quickly.

0:28:57.800 --> 0:28:59.920
<v Speaker 2>On aircraft, It's not like the US doesn't have a

0:29:00.160 --> 0:29:04.479
<v Speaker 2>history of producing like large scale amounts of planes. And

0:29:04.760 --> 0:29:06.880
<v Speaker 2>the example that everyone tends to turn to is in

0:29:06.920 --> 0:29:09.760
<v Speaker 2>World War Two, right, we produced I think hundreds and

0:29:09.800 --> 0:29:12.120
<v Speaker 2>thousands of aircraft very very quickly.

0:29:12.520 --> 0:29:13.000
<v Speaker 3>What were the.

0:29:12.960 --> 0:29:16.600
<v Speaker 2>Conditions that existed back then that allowed us to ramp

0:29:16.680 --> 0:29:18.560
<v Speaker 2>up that kind of production so fast?

0:29:19.040 --> 0:29:22.320
<v Speaker 6>Yeah, I've written about aircraft manufacturing during World War Two.

0:29:22.400 --> 0:29:25.160
<v Speaker 6>The US actually built more airplanes during World War Two

0:29:25.240 --> 0:29:29.000
<v Speaker 6>that have actually been built during for commercial purposes for

0:29:29.040 --> 0:29:30.600
<v Speaker 6>the entire history of aviation.

0:29:31.360 --> 0:29:33.480
<v Speaker 5>It's because we built, you know, so many of.

0:29:33.440 --> 0:29:36.520
<v Speaker 6>Them, and not that many commercial aircraft get built. I

0:29:36.520 --> 0:29:39.560
<v Speaker 6>think a big part of it is just the US

0:29:39.680 --> 0:29:42.719
<v Speaker 6>was just such a huge manufacturing power at like the

0:29:42.760 --> 0:29:46.400
<v Speaker 6>mid twentieth century. You know, we weren't building very large

0:29:46.400 --> 0:29:49.880
<v Speaker 6>amounts of airplanes, but we were building more cars than

0:29:49.880 --> 0:29:52.280
<v Speaker 6>anybody else. We're building more machine tools anybody else. We're

0:29:52.320 --> 0:29:55.000
<v Speaker 6>making more steel than the US was, like you know,

0:29:55.120 --> 0:29:57.360
<v Speaker 6>the China of today, it was like the by far

0:29:57.480 --> 0:30:01.040
<v Speaker 6>the largest manufacturing country in the world, and so we

0:30:01.160 --> 0:30:05.280
<v Speaker 6>just have the ability to sort of redirect this manufacturing

0:30:05.360 --> 0:30:09.160
<v Speaker 6>capability and talent into sort of these these new industries.

0:30:09.200 --> 0:30:11.040
<v Speaker 5>I think that was a very large part of it.

0:30:11.280 --> 0:30:14.080
<v Speaker 4>You know, people think about maybe since we're talking about war,

0:30:14.080 --> 0:30:16.000
<v Speaker 4>we're talking about the US as the China of the

0:30:16.040 --> 0:30:17.680
<v Speaker 4>twentieth century, which is kind of cuncary.

0:30:17.760 --> 0:30:21.680
<v Speaker 2>Eric Adams, Yeah, the China China.

0:30:22.160 --> 0:30:24.440
<v Speaker 4>I'm curious when you think about it, like could there

0:30:24.480 --> 0:30:27.040
<v Speaker 4>be more than one global manufacturing hub, because when you

0:30:27.120 --> 0:30:30.360
<v Speaker 4>think about economies of scale and you think about network effects.

0:30:30.400 --> 0:30:31.920
<v Speaker 4>You know, it's like, how many other cities in the

0:30:32.000 --> 0:30:34.120
<v Speaker 4>US have tried to be the San Francisco or the

0:30:34.120 --> 0:30:38.040
<v Speaker 4>Silicon Valley and they've never You've really never replicated when

0:30:38.080 --> 0:30:41.560
<v Speaker 4>you think about sort of agglomeration and network effects, et cetera,

0:30:41.680 --> 0:30:44.080
<v Speaker 4>and you think about what it takes for manufacturing, and

0:30:44.120 --> 0:30:46.240
<v Speaker 4>you think about, Okay, now in the twenty first century,

0:30:46.320 --> 0:30:49.400
<v Speaker 4>China is the China of the twenty first century, and

0:30:49.440 --> 0:30:52.680
<v Speaker 4>you think about the efforts at US sort of reindustrialization

0:30:52.800 --> 0:30:55.440
<v Speaker 4>because there's all this angst about whatever, we can't build

0:30:55.720 --> 0:30:58.000
<v Speaker 4>advanced things. It's like, glob can we have advanced things

0:30:58.040 --> 0:31:00.320
<v Speaker 4>if we don't also do the simple things like washing machines,

0:31:00.360 --> 0:31:03.080
<v Speaker 4>et cetera. Can there be more than one in the

0:31:03.120 --> 0:31:06.520
<v Speaker 4>world at any given time or does market logic sort

0:31:06.520 --> 0:31:09.160
<v Speaker 4>of dictate that one will be the powerhouse.

0:31:09.320 --> 0:31:12.480
<v Speaker 6>Yeah, that's a really interesting question. And so my first

0:31:12.520 --> 0:31:15.560
<v Speaker 6>answer is that I don't know. And the second answer

0:31:15.680 --> 0:31:19.280
<v Speaker 6>is I think historically kind of what you see is that,

0:31:19.360 --> 0:31:23.440
<v Speaker 6>like transportation costs have kind of been something of a

0:31:23.440 --> 0:31:27.800
<v Speaker 6>barrier to preventing one country from like just dominating production

0:31:27.840 --> 0:31:29.840
<v Speaker 6>of a certain thing. So even like when in the

0:31:29.960 --> 0:31:33.640
<v Speaker 6>eighties and nineties, when Japanese like chower manufacturers were like

0:31:33.800 --> 0:31:37.120
<v Speaker 6>trouncing the US, it was still so expensive to like

0:31:37.160 --> 0:31:39.400
<v Speaker 6>ship them from Japan or whatever that you you know,

0:31:39.520 --> 0:31:42.120
<v Speaker 6>they still it was still valuable to like set up

0:31:42.160 --> 0:31:45.760
<v Speaker 6>local manufacturing operations in the US. They still wanted to

0:31:45.760 --> 0:31:47.920
<v Speaker 6>build their plants in the US to sort of make

0:31:47.960 --> 0:31:50.400
<v Speaker 6>it not so expensive to sort of transport these things.

0:31:50.760 --> 0:31:54.680
<v Speaker 6>So I wonder if, like, as transportation has gotten more

0:31:54.720 --> 0:31:58.920
<v Speaker 6>and more inexpensive, I wonder if that has like shifted

0:31:58.920 --> 0:32:01.160
<v Speaker 6>the logic of this. You can have this sort of

0:32:01.240 --> 0:32:04.720
<v Speaker 6>like concentration of production in a way that maybe it

0:32:04.840 --> 0:32:08.400
<v Speaker 6>wasn't quite didn't quite make sense to do before when

0:32:08.440 --> 0:32:10.880
<v Speaker 6>like these transportation costs a bit a little bit harder.

0:32:10.880 --> 0:32:12.920
<v Speaker 6>I don't know, but it's an interesting way of your

0:32:12.960 --> 0:32:13.600
<v Speaker 6>interesting question.

0:32:14.440 --> 0:32:15.959
<v Speaker 3>Just going back to Boeing for a second.

0:32:16.000 --> 0:32:18.280
<v Speaker 2>So we talked about the classic story of what went

0:32:18.320 --> 0:32:21.480
<v Speaker 2>wrong at Boeing, and it's that tension between I guess

0:32:21.560 --> 0:32:24.360
<v Speaker 2>the manufacturers on the ground and the executives in the

0:32:24.360 --> 0:32:27.040
<v Speaker 2>boardroom who are trying to cut costs and boost the

0:32:27.080 --> 0:32:30.000
<v Speaker 2>share price and things like that. Is that like a

0:32:30.040 --> 0:32:32.240
<v Speaker 2>trend or a thing that you tend to see across

0:32:32.320 --> 0:32:36.280
<v Speaker 2>manufacturing where the manufacturers are constantly under pressure from the

0:32:36.400 --> 0:32:37.720
<v Speaker 2>finance execs.

0:32:37.400 --> 0:32:38.000
<v Speaker 3>On the top.

0:32:38.400 --> 0:32:41.200
<v Speaker 2>Or are there companies out there who have like cracked

0:32:41.440 --> 0:32:47.040
<v Speaker 2>that relationship where finance and manufacturers engineers kind of work together.

0:32:47.440 --> 0:32:50.680
<v Speaker 6>Yeah, I think, you know, the pressure definitely seems to

0:32:50.720 --> 0:32:55.040
<v Speaker 6>be constant pushing to find lower costs, and which is

0:32:55.200 --> 0:32:57.760
<v Speaker 6>one reason why, you know, the trend in the second

0:32:57.760 --> 0:32:59.920
<v Speaker 6>half of the twentieth century was like just outsourcing finding

0:33:00.080 --> 0:33:03.040
<v Speaker 6>new places to sort of make this stuff that is cheaper.

0:33:03.200 --> 0:33:05.040
<v Speaker 6>I talk about Nike in the book, and there's sort

0:33:05.040 --> 0:33:06.920
<v Speaker 6>of an interesting path that Nike takes where it's like

0:33:07.000 --> 0:33:10.400
<v Speaker 6>constantly hunting the cheapest sources of labor, where they start

0:33:10.400 --> 0:33:13.239
<v Speaker 6>out manufacturing somewhere cheap. Right, They start out manufacturing their

0:33:13.240 --> 0:33:15.680
<v Speaker 6>shoes in Japan because it's much cheaper to make them

0:33:15.680 --> 0:33:18.760
<v Speaker 6>there than in the US. But then as the Japanese

0:33:18.840 --> 0:33:22.640
<v Speaker 6>labor starts getting more expensive, they move their manufacturing too Taiwan,

0:33:22.680 --> 0:33:24.640
<v Speaker 6>and then from Taiwan to China, and I think now

0:33:24.680 --> 0:33:27.800
<v Speaker 6>it's almost all done in like a Vietnam and Indonesia.

0:33:27.920 --> 0:33:30.240
<v Speaker 6>So it's just constant hunt for the new sources of labor.

0:33:30.320 --> 0:33:34.400
<v Speaker 6>And you see that just broadly across industries, like where

0:33:34.480 --> 0:33:36.520
<v Speaker 6>New York which used to be sort of a garment

0:33:36.560 --> 0:33:39.440
<v Speaker 6>manufacturing center, but as New York labor got more and

0:33:39.440 --> 0:33:42.200
<v Speaker 6>more expensive, they moved you know, acroft first, you know,

0:33:42.400 --> 0:33:44.360
<v Speaker 6>out of state into New Jersey, and then to the

0:33:44.400 --> 0:33:48.120
<v Speaker 6>south and then overseas. So there's this constant pressure. But

0:33:48.160 --> 0:33:51.280
<v Speaker 6>then there's also companies that have like I think, bucked

0:33:51.320 --> 0:33:54.840
<v Speaker 6>that trend and been you know more like we think

0:33:54.880 --> 0:33:58.280
<v Speaker 6>the returns from like investing in our workforce and its

0:33:58.320 --> 0:34:02.320
<v Speaker 6>capabilities is going to be valuable enough that we're going

0:34:02.400 --> 0:34:04.360
<v Speaker 6>to do it. I think, you know, it's a company

0:34:04.440 --> 0:34:07.080
<v Speaker 6>like Newcore, which is a steel company in the US,

0:34:07.160 --> 0:34:10.440
<v Speaker 6>which is like very famous in terms of like how

0:34:10.440 --> 0:34:12.600
<v Speaker 6>it invests in its workforce and things like that, and

0:34:12.600 --> 0:34:15.280
<v Speaker 6>they've been extremely successful in doing that. They grew from

0:34:15.480 --> 0:34:18.440
<v Speaker 6>nothing to being the largest steel manufacturer in the US.

0:34:18.480 --> 0:34:21.239
<v Speaker 2>I believe that just reminded me something that I really

0:34:21.280 --> 0:34:23.319
<v Speaker 2>want an answer to, and you might actually have it.

0:34:23.360 --> 0:34:25.160
<v Speaker 2>Why are communists obsessed with steel?

0:34:25.680 --> 0:34:27.720
<v Speaker 5>Oh? Good question.

0:34:28.120 --> 0:34:29.719
<v Speaker 6>I just think in the you know, sort of the

0:34:29.719 --> 0:34:33.080
<v Speaker 6>early twentieth century, late nineteenth century, these were the things

0:34:33.120 --> 0:34:36.760
<v Speaker 6>that like represented like industrial might and like successful country

0:34:37.239 --> 0:34:40.280
<v Speaker 6>or whatever, and then they never kind of like got

0:34:40.320 --> 0:34:43.680
<v Speaker 6>out of that sort of framework or whatever. So like

0:34:43.719 --> 0:34:47.719
<v Speaker 6>one criticism of you know, the Soviet Union was that,

0:34:47.760 --> 0:34:49.279
<v Speaker 6>you know, they were really maybe good at sort of

0:34:49.280 --> 0:34:51.759
<v Speaker 6>building these like industrial things, but they never managed to

0:34:51.800 --> 0:34:54.160
<v Speaker 6>build like a successful computer or anything like that. They

0:34:54.200 --> 0:34:56.839
<v Speaker 6>couldn't get out of their sort of mindset. It's sort

0:34:56.880 --> 0:34:59.360
<v Speaker 6>of maybe easy to measure like success in terms of

0:34:59.360 --> 0:35:03.200
<v Speaker 6>like output or whatever. It's just like relatively relatively simple

0:35:03.239 --> 0:35:04.200
<v Speaker 6>commodity that you can.

0:35:04.400 --> 0:35:06.239
<v Speaker 3>Right, this physical thing, you can plaint so you can.

0:35:06.239 --> 0:35:09.240
<v Speaker 6>Point the more tons you have, the better you've done

0:35:09.480 --> 0:35:12.120
<v Speaker 6>with more complex things. Maybe it's not maybe so amenable

0:35:12.160 --> 0:35:14.600
<v Speaker 6>to sort of this like top down management style.

0:35:14.680 --> 0:35:16.720
<v Speaker 5>I don't know, but those are some of my theories.

0:35:16.880 --> 0:35:19.279
<v Speaker 4>Let's get back to housing, because when we started and

0:35:19.360 --> 0:35:22.440
<v Speaker 4>Tracy was talking about the fact that even setting aside

0:35:22.440 --> 0:35:25.600
<v Speaker 4>the prefab stuff, and you're talking about it the actual

0:35:25.719 --> 0:35:28.880
<v Speaker 4>on the ground one off et cetera, home building, it's

0:35:29.480 --> 0:35:33.239
<v Speaker 4>arguably by some measure of productivity has gone backwards, or

0:35:33.280 --> 0:35:38.920
<v Speaker 4>maybe it's flat setting aside like prefab. You mentioned zoning regulations,

0:35:38.920 --> 0:35:41.680
<v Speaker 4>et cetera. What is your view for why just the

0:35:41.719 --> 0:35:44.799
<v Speaker 4>normal sort of style of housing construction hasn't gotten any

0:35:44.840 --> 0:35:46.320
<v Speaker 4>more efficient over the years.

0:35:46.520 --> 0:35:48.640
<v Speaker 6>Yeah, and so I talk about the kind of this

0:35:48.719 --> 0:35:50.839
<v Speaker 6>in the book. This goes to sort of this main

0:35:50.880 --> 0:35:52.960
<v Speaker 6>thesis of the book where I sort of break down

0:35:53.000 --> 0:35:56.040
<v Speaker 6>there's a specific points of intervention that you can do

0:35:56.120 --> 0:35:57.960
<v Speaker 6>in any process to make it cheaper.

0:35:58.000 --> 0:35:59.920
<v Speaker 5>I've talked about these a little bit.

0:36:00.160 --> 0:36:01.960
<v Speaker 6>You know, economies of scale, You can make more of

0:36:02.480 --> 0:36:05.839
<v Speaker 6>what you're doing, you can introduce some fundamentally new technology.

0:36:05.920 --> 0:36:07.760
<v Speaker 6>You know, an example of this to talk about steel,

0:36:07.800 --> 0:36:09.799
<v Speaker 6>like the best of our process for making steel, which

0:36:09.840 --> 0:36:13.200
<v Speaker 6>like fundamentally was simpler and took less inputs than the

0:36:13.239 --> 0:36:15.879
<v Speaker 6>processes that came before it. So I kind of break

0:36:15.880 --> 0:36:18.040
<v Speaker 6>down these different factors in the book of like what

0:36:18.160 --> 0:36:21.560
<v Speaker 6>you need to do to make some process more efficient,

0:36:21.840 --> 0:36:23.440
<v Speaker 6>and if you can do those things, your process can

0:36:23.440 --> 0:36:25.160
<v Speaker 6>get cheaper and you can sell it for less. And

0:36:25.239 --> 0:36:27.520
<v Speaker 6>if you can't do those things, you're if you know,

0:36:27.840 --> 0:36:31.000
<v Speaker 6>you can't make the process any cheaper. And all those

0:36:31.160 --> 0:36:35.279
<v Speaker 6>basically paths to improvement are either like blocked or like

0:36:35.480 --> 0:36:38.799
<v Speaker 6>very difficult to do in construction. So, like we talked

0:36:38.800 --> 0:36:41.120
<v Speaker 6>about economies of scale, that's a big one. We talked

0:36:41.120 --> 0:36:43.359
<v Speaker 6>a little bit about risk aversion. It's hard to kind

0:36:43.360 --> 0:36:46.920
<v Speaker 6>of introduce like fundamentally new technology. The cost of your

0:36:46.920 --> 0:36:49.719
<v Speaker 6>inputs is like a big one. You know, the materials

0:36:49.760 --> 0:36:52.799
<v Speaker 6>and sort of energy and labor that you're using in

0:36:52.840 --> 0:36:55.520
<v Speaker 6>the process. Those costs are hard to sort of reduce

0:36:55.760 --> 0:36:59.160
<v Speaker 6>in construction sort of, It's very hard to make building

0:36:59.200 --> 0:37:02.080
<v Speaker 6>materials and cheaper than they already are, kind of like

0:37:02.280 --> 0:37:05.480
<v Speaker 6>you know, dollars per pound or dollars per like cubic

0:37:05.520 --> 0:37:09.640
<v Speaker 6>foot terms. They're basically as cheap as anything that civilization produces.

0:37:09.680 --> 0:37:12.640
<v Speaker 6>It's not easy to make those things cheaper than.

0:37:12.840 --> 0:37:13.480
<v Speaker 5>They already are.

0:37:13.520 --> 0:37:15.600
<v Speaker 6>It's also hard to use less of them in a

0:37:15.600 --> 0:37:18.279
<v Speaker 6>way that doesn't make the house worse. And so all

0:37:18.320 --> 0:37:20.920
<v Speaker 6>these paths are that you have, you know that a

0:37:20.960 --> 0:37:23.920
<v Speaker 6>process can take advantage of to sort of get less expensive.

0:37:24.320 --> 0:37:28.440
<v Speaker 6>They're all very difficult to do in construction.

0:37:29.120 --> 0:37:31.360
<v Speaker 2>I just remembered another question that I always want to

0:37:31.400 --> 0:37:33.600
<v Speaker 2>ask people, and I feel like you will also know

0:37:33.680 --> 0:37:36.120
<v Speaker 2>the answer to this one, which is why does America

0:37:36.239 --> 0:37:40.359
<v Speaker 2>build houses out of wood frames and timber versus the

0:37:40.400 --> 0:37:41.880
<v Speaker 2>rest of the world where they tend to use a

0:37:41.880 --> 0:37:43.400
<v Speaker 2>lot more cement and concrete.

0:37:43.719 --> 0:37:46.640
<v Speaker 6>Yeah, so the wood US has historically built a lot

0:37:46.680 --> 0:37:49.200
<v Speaker 6>of stuff out of wood because we had such huge

0:37:49.320 --> 0:37:52.440
<v Speaker 6>supplies of it. In places like Europe, a lot of

0:37:52.440 --> 0:37:55.080
<v Speaker 6>those you know, large forests got cut down way earlier

0:37:55.120 --> 0:37:57.520
<v Speaker 6>and so they just didn't have the huge, huge supplies

0:37:58.040 --> 0:38:00.279
<v Speaker 6>of wood that the US had, and so that kind of,

0:38:00.480 --> 0:38:03.440
<v Speaker 6>you know, shaped how the technology developed. Because what is

0:38:03.480 --> 0:38:05.839
<v Speaker 6>very very inexpensive, you can use it. It's a very

0:38:05.880 --> 0:38:09.000
<v Speaker 6>inexpensive way to sort of build a house. They do

0:38:09.040 --> 0:38:11.879
<v Speaker 6>actually do sort of still timber frame construction in other

0:38:11.920 --> 0:38:14.320
<v Speaker 6>parts of the world. It's maybe not quite so dominant,

0:38:14.320 --> 0:38:18.000
<v Speaker 6>but it's like used in the UK. Germany uses it.

0:38:18.040 --> 0:38:20.759
<v Speaker 6>Germany actually they have some like prefab construction startups that

0:38:20.800 --> 0:38:24.279
<v Speaker 6>are using like timber frame timber panel construction. It's using

0:38:24.280 --> 0:38:26.000
<v Speaker 6>a lot of the Nordic countries they don't have a

0:38:26.040 --> 0:38:27.880
<v Speaker 6>decent amount of supply of woods, so it's not like

0:38:27.960 --> 0:38:30.560
<v Speaker 6>unheard of. It's it's most dominant in like the US

0:38:30.600 --> 0:38:33.239
<v Speaker 6>and in Canada, but in other places that have a

0:38:33.320 --> 0:38:35.600
<v Speaker 6>decent amount of wood they tend to use it as well.

0:38:35.760 --> 0:38:40.520
<v Speaker 4>Should we completely give up on prefab or major efficiency

0:38:40.520 --> 0:38:43.359
<v Speaker 4>gains in housing in the us, or like, is it

0:38:43.440 --> 0:38:46.000
<v Speaker 4>just there's not a way to do this or is

0:38:46.040 --> 0:38:48.920
<v Speaker 4>there still out there some magic bullet that's waiting to

0:38:48.960 --> 0:38:49.400
<v Speaker 4>be found.

0:38:49.560 --> 0:38:51.279
<v Speaker 3>You should tell us what happened to the company you

0:38:51.280 --> 0:38:52.360
<v Speaker 3>were working for as well.

0:38:52.760 --> 0:38:55.000
<v Speaker 6>Yeah, so they, Yeah, they raised a huge amount of

0:38:55.000 --> 0:38:58.040
<v Speaker 6>money and they basically after raising like several billion dollars

0:38:58.080 --> 0:39:00.239
<v Speaker 6>and building all these factories to like fat you know,

0:39:00.280 --> 0:39:04.720
<v Speaker 6>mass produce housing, they basically ended up going bankrupt partly

0:39:04.760 --> 0:39:06.960
<v Speaker 6>because they were never able to you know, sell enough

0:39:06.960 --> 0:39:08.920
<v Speaker 6>of these buildings.

0:39:08.520 --> 0:39:09.640
<v Speaker 5>That they were trying to sell.

0:39:09.800 --> 0:39:12.279
<v Speaker 6>It's very hard to like pivot your operations when you're

0:39:12.320 --> 0:39:15.640
<v Speaker 6>like invested in all this like physical infrastructure. And then COVID,

0:39:15.760 --> 0:39:18.120
<v Speaker 6>you know, was kind of the final nail in the coffin.

0:39:18.440 --> 0:39:22.359
<v Speaker 6>I'm not completely pessimistic. I mostly just think if you're

0:39:22.360 --> 0:39:24.960
<v Speaker 6>going to sort of try to change the industry with PREFRAB,

0:39:25.200 --> 0:39:27.600
<v Speaker 6>you need to have a very strong thesis as to

0:39:27.680 --> 0:39:31.839
<v Speaker 6>what specifically this time is different and you know why

0:39:31.880 --> 0:39:34.719
<v Speaker 6>it didn't work previously and what is now has changed?

0:39:34.760 --> 0:39:38.480
<v Speaker 6>What constraints have been relaxed that will make it possible now?

0:39:38.480 --> 0:39:40.560
<v Speaker 6>And I don't have any number of things could change

0:39:40.560 --> 0:39:42.879
<v Speaker 6>that you know, certain materials get cheap enough, it gets

0:39:42.920 --> 0:39:45.040
<v Speaker 6>like inexpensive enough to build a factory, you know, any

0:39:45.080 --> 0:39:49.000
<v Speaker 6>number of things. I think that very very good automation

0:39:49.200 --> 0:39:52.400
<v Speaker 6>and robotics have a good chance of changing this, just

0:39:52.480 --> 0:39:54.759
<v Speaker 6>because even if nothing else toware you know, I'm not

0:39:55.239 --> 0:39:56.680
<v Speaker 6>the most creative person in the world, you know, I

0:39:56.719 --> 0:39:59.080
<v Speaker 6>can't necessarily come up with like some amazing new way

0:39:59.120 --> 0:40:01.439
<v Speaker 6>of putting a house together. But if even if nothing

0:40:01.480 --> 0:40:03.399
<v Speaker 6>else works, if you have like a robot that costs

0:40:03.440 --> 0:40:06.600
<v Speaker 6>five thousand dollars and like basically duplicate you know, ninety

0:40:06.719 --> 0:40:08.920
<v Speaker 6>ninety five percent of what a person can do, that

0:40:08.960 --> 0:40:12.120
<v Speaker 6>would effectively solve your problem. Right, you drop in these

0:40:12.200 --> 0:40:14.719
<v Speaker 6>robots and you build you know, whatever it is that

0:40:14.760 --> 0:40:17.640
<v Speaker 6>you're trying to build using this robotic much less expensive labor.

0:40:18.040 --> 0:40:19.880
<v Speaker 6>And I have a sort of like vignette in the

0:40:20.239 --> 0:40:22.080
<v Speaker 6>conclusion of the book as to what that might look

0:40:22.160 --> 0:40:22.920
<v Speaker 6>like in the future.

0:40:23.400 --> 0:40:25.799
<v Speaker 2>So we could get the drones that go up on

0:40:25.880 --> 0:40:28.319
<v Speaker 2>the roof and fix leaks and stuff like that.

0:40:28.840 --> 0:40:30.560
<v Speaker 5>Anything's possible, all right.

0:40:30.760 --> 0:40:33.520
<v Speaker 2>Brian Potter, thank you so much for coming on all thoughts.

0:40:33.560 --> 0:40:34.480
<v Speaker 2>Really appreciate it.

0:40:34.600 --> 0:40:43.800
<v Speaker 5>Thank you. It's great to be here.

0:40:48.760 --> 0:40:50.320
<v Speaker 3>Joe, that was a really fun conversation.

0:40:50.480 --> 0:40:53.239
<v Speaker 4>Yeah, that's really fun. I love Brian's stuff, and I

0:40:53.320 --> 0:40:55.480
<v Speaker 4>feel like one of those conversations where both of us

0:40:55.480 --> 0:40:57.600
<v Speaker 4>could just ask a bunch of questions we've been meaning

0:40:57.640 --> 0:40:58.960
<v Speaker 4>to ask for a long time.

0:40:59.080 --> 0:41:02.080
<v Speaker 2>I did read currently, his new book, The Origins of

0:41:02.120 --> 0:41:07.760
<v Speaker 2>Efficiency has a bibliography that's like six hundred items long. Amazing,

0:41:07.880 --> 0:41:11.920
<v Speaker 2>which is incredible to think about him pouring over like

0:41:11.960 --> 0:41:13.520
<v Speaker 2>six hundred different reference sources.

0:41:13.600 --> 0:41:15.680
<v Speaker 4>We didn't get into it in this conversation, but he's

0:41:15.719 --> 0:41:18.759
<v Speaker 4>written about his process before. Yeah, like, okay, I want

0:41:18.800 --> 0:41:21.680
<v Speaker 4>to learn about some new industry like fighter jets or

0:41:21.719 --> 0:41:25.440
<v Speaker 4>whatever it is, and how he goes about diving into it,

0:41:25.520 --> 0:41:28.719
<v Speaker 4>et cetera. And yes, it seems like we.

0:41:28.640 --> 0:41:30.319
<v Speaker 3>Talk about stuff. I should probably read that.

0:41:30.560 --> 0:41:31.520
<v Speaker 5>Yeah, totally.

0:41:31.600 --> 0:41:33.279
<v Speaker 2>Speaking of which, I am very proud of us for

0:41:33.360 --> 0:41:36.560
<v Speaker 2>not mentioning the word deflator at all in a conversation

0:41:36.600 --> 0:41:40.359
<v Speaker 2>about housing productivity, housing construction productivity. I should just mention

0:41:41.080 --> 0:41:44.160
<v Speaker 2>that Richmond fed paper that I talked about in the intro.

0:41:44.360 --> 0:41:48.440
<v Speaker 2>So their conclusion was sort of an amalgamation of all

0:41:48.480 --> 0:41:51.440
<v Speaker 2>the factors that we talked about in this conversation. So

0:41:51.520 --> 0:41:55.960
<v Speaker 2>they basically said they think that smaller construction firms have

0:41:56.120 --> 0:42:01.200
<v Speaker 2>reduced incentives to invest in technological innovation because you don't

0:42:01.239 --> 0:42:03.960
<v Speaker 2>get that economy of scale. And in fact, if you

0:42:04.120 --> 0:42:08.120
<v Speaker 2>look at areas with stricter zoning laws and things like that,

0:42:08.160 --> 0:42:11.400
<v Speaker 2>you can see that they actually have even less construction

0:42:11.480 --> 0:42:14.759
<v Speaker 2>productivity than other areas. Again because like the incentives and

0:42:14.800 --> 0:42:17.440
<v Speaker 2>the economies of scale just shrink and shrink and drinks.

0:42:17.480 --> 0:42:18.280
<v Speaker 2>That's kind of interesting.

0:42:18.360 --> 0:42:20.920
<v Speaker 4>It would be interesting. Something I was sort of curious

0:42:20.960 --> 0:42:23.520
<v Speaker 4>about during that is I wonder if if you just

0:42:23.560 --> 0:42:26.080
<v Speaker 4>look at one market where it's very flat and dry,

0:42:26.080 --> 0:42:28.120
<v Speaker 4>I just think about Arizona or anything like that, Like,

0:42:28.200 --> 0:42:31.000
<v Speaker 4>have they seen productivity gains there? Especially think about some

0:42:31.000 --> 0:42:34.400
<v Speaker 4>of our conversations with Chase Emerson where there's one master

0:42:34.520 --> 0:42:37.280
<v Speaker 4>plan and a bunch of houses we all have driven

0:42:37.360 --> 0:42:39.880
<v Speaker 4>by them that all look exactly the same. Do you

0:42:39.960 --> 0:42:43.480
<v Speaker 4>get those learning curves at least on some limited effect?

0:42:43.880 --> 0:42:44.920
<v Speaker 4>I would be curious about that.

0:42:45.160 --> 0:42:47.080
<v Speaker 2>I feel like to some extent that is the story

0:42:47.120 --> 0:42:49.760
<v Speaker 2>of the Sun Belt States, Right, you have cheaper houses

0:42:49.760 --> 0:42:51.840
<v Speaker 2>there because you can have these big development, but.

0:42:51.880 --> 0:42:53.799
<v Speaker 4>Its scale and scale all the way down, And so

0:42:53.880 --> 0:42:55.920
<v Speaker 4>I like that point that he made, which is that

0:42:56.320 --> 0:43:01.160
<v Speaker 4>you can identify the sources of efficiency gains. Scale is one,

0:43:01.560 --> 0:43:04.480
<v Speaker 4>a scientific breakthrough such as the best of our process

0:43:04.520 --> 0:43:08.440
<v Speaker 4>in steel is another one, et cetera. But they're not magic, right,

0:43:08.440 --> 0:43:10.360
<v Speaker 4>They're not just going to emerge. You know, you probably

0:43:10.360 --> 0:43:13.800
<v Speaker 4>get some efficiency gains just from you know, repeatable process

0:43:13.960 --> 0:43:17.879
<v Speaker 4>or sales as labor force that gets better over time,

0:43:18.080 --> 0:43:20.400
<v Speaker 4>but by and large, you're not just gonna the silver

0:43:20.440 --> 0:43:23.440
<v Speaker 4>bullet isn't gonna come out of nowhere. Yeah, and especially

0:43:23.480 --> 0:43:25.080
<v Speaker 4>the fact that there are all these sort of very

0:43:25.080 --> 0:43:28.480
<v Speaker 4>fundamental reasons why you can't have scale, or even in

0:43:28.520 --> 0:43:31.360
<v Speaker 4>the factories that build the prefab homes cannot be a

0:43:31.360 --> 0:43:35.080
<v Speaker 4>gigafactory due to distribution costs. You see why you run

0:43:35.120 --> 0:43:35.920
<v Speaker 4>into that constraint.

0:43:36.120 --> 0:43:37.120
<v Speaker 3>That's what I was thinking.

0:43:37.160 --> 0:43:41.480
<v Speaker 2>It's like the tyranny of physics. Basically, like, even though

0:43:41.520 --> 0:43:45.160
<v Speaker 2>we have all these technological breakthroughs, transportation has gotten cheaper

0:43:45.239 --> 0:43:49.319
<v Speaker 2>over time, you're still limited by geography and the realities

0:43:49.360 --> 0:43:52.359
<v Speaker 2>of you know, real world objects. And I guess that's

0:43:52.400 --> 0:43:55.439
<v Speaker 2>why you can have gigafactories for something like chips, yeah,

0:43:55.480 --> 0:43:57.680
<v Speaker 2>which are really easy to send abroad.

0:43:57.760 --> 0:44:00.000
<v Speaker 3>Their tiny but you can't do it for some.

0:44:00.280 --> 0:44:03.399
<v Speaker 4>Large and I really am curious about the sort of

0:44:03.480 --> 0:44:07.000
<v Speaker 4>the point about talent distribution and whether they're you know,

0:44:07.080 --> 0:44:11.360
<v Speaker 4>in the nineteen fifties, for a certain type of talent,

0:44:11.440 --> 0:44:14.080
<v Speaker 4>the Boeing factory was the best place they could have

0:44:14.120 --> 0:44:16.520
<v Speaker 4>gone and the cutting edge, and that was the cutting edge.

0:44:16.560 --> 0:44:19.040
<v Speaker 4>And now the Boeing factory still more or less resembles

0:44:19.080 --> 0:44:21.320
<v Speaker 4>the Boeing factory of the nineteen fifties, with maybe similar

0:44:21.320 --> 0:44:24.040
<v Speaker 4>pay scales and so forth. I'm sure the nominal pay

0:44:24.080 --> 0:44:25.920
<v Speaker 4>has gone up a lot, but there are just so

0:44:26.000 --> 0:44:28.640
<v Speaker 4>many great opportunities to make ten times or much more

0:44:28.680 --> 0:44:31.720
<v Speaker 4>money elsewhere, and so that there's sort of remaining talent,

0:44:32.160 --> 0:44:34.560
<v Speaker 4>whether that has an effect on how well it can operate.

0:44:34.600 --> 0:44:37.160
<v Speaker 3>I'm very interested in, you know, what Boing needs go on?

0:44:37.360 --> 0:44:41.480
<v Speaker 2>They need like a Madman style TV series that glamorizes

0:44:41.600 --> 0:44:45.520
<v Speaker 2>the aircraft manufacturing process and gets people interested in it again.

0:44:45.680 --> 0:44:46.960
<v Speaker 4>Yeah, no, that's a really good idea.

0:44:46.960 --> 0:44:49.319
<v Speaker 3>All right, that's a free idea for Boeing. All right,

0:44:49.360 --> 0:44:50.879
<v Speaker 3>shall we leave it there, Let's leave it there.

0:44:51.160 --> 0:44:53.520
<v Speaker 2>This has been another episode of the All Thoughts podcast.

0:44:53.640 --> 0:44:56.800
<v Speaker 2>I'm Tracy Alloway. You can follow me at Tracy Alloway.

0:44:56.480 --> 0:44:59.160
<v Speaker 4>And I'm Jill Isenthal. You can follow me at The Stalwart.

0:44:59.600 --> 0:45:02.680
<v Speaker 4>Follow our our guest Brian Potter, He's at Underscore Brian Potter.

0:45:02.800 --> 0:45:06.200
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<v Speaker 2>in the e