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Speaker 1: Welcome to Stuff You Should Know, a production of iHeartRadio.

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Speaker 2: Hey, and welcome to the podcast. I'm Josh and there's

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Speaker 2: Chuck and this is Stuff you Should Know one of

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Speaker 2: our Really, it's been a while top ten editions where

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Speaker 2: we don't actually do top ten.

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Speaker 1: Yeah. Some people out there are like, what in the

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Speaker 1: world are you talking about, And some people are like,

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Speaker 1: oh my gosh, this reminds me of the old days,

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Speaker 1: back in the two thousand and oh, I don't know, tens, eights, nine, thirteens.

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Speaker 2: Oh yeah, thirteen was lousy with top tens, I think.

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Speaker 1: Yeah, we used to do all a lot of these

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Speaker 1: top well not a lot, but we used to do

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Speaker 1: top tens from the old House Stuff Works website, and

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Speaker 1: it seems like they never had ten great entries. So

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Speaker 1: we would just on the fly say oh, let's not

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Speaker 1: do this one. But we were better now we're professional. Yeah,

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Speaker 1: so we got together beforehand and said, well, let's just

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Speaker 1: do these eight and Yeah.

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Speaker 2: It feels weird to know ahead of time what we're

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Speaker 2: not going to do rather than just saying it in

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Speaker 2: the middle of recording. But I do feel like it

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Speaker 2: is more professional.

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Speaker 3: It's called growth, my friend.

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Speaker 2: So we are not doing all ten. But there is

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Speaker 2: one that I think really kind of introduces this concept

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Speaker 2: out of the gate Chuck and it's concept. Oh oh yeah,

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Speaker 2: I forgot to talk about the concept. We're talking today

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Speaker 2: about bad business decisions. And you could call this the

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Speaker 2: shot and fraud hour, because if you are kind of

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Speaker 2: if you take a grim view of CEOs and captains

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Speaker 2: of industry and all that, this is like a chance

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Speaker 2: to really kind of poke fun at people have made

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Speaker 2: some really terrible decisions over the years.

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Speaker 1: Not all great decisions over the years. Sometimes they're bad.

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Speaker 1: We're here to talk about eight of them.

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Speaker 2: But hey, the games you never won are the ones

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Speaker 2: you didn't start playing in that saying is that it?

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Speaker 1: I don't know if that's it, but that that totally

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Speaker 1: makes sense to me. So I'm saying, yes, okay, good,

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Speaker 1: so you only missed the shots you don't take.

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Speaker 2: Yeah, that's much better than mine, But I like yours.

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Speaker 2: I undermined our professional spiel at the beginning just now.

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Speaker 2: So there's a pretty well worn story about how Alexander

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Speaker 2: Graham Bell invented the telephone and went to Western Union

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Speaker 2: and said, hey, you captains of Communication, you guys rule

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Speaker 2: the world as far as long distance communication goes, I've

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Speaker 2: got this neat invention, why don't you buy it from

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Speaker 2: me for one hundred thousand dollars? And the heads at

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Speaker 2: Western Union said, that is ridiculous. Nobody's gonna want this thing.

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Speaker 2: Hit the bricks, and Alexander Graham Bell just went off

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Speaker 2: and created his own phone company. And those patents that

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Speaker 2: he received turned out to be what are widely considered

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Speaker 2: the most valuable patents ever issued in the United States.

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Speaker 2: And some pretty valuable patents have been issued like this

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Speaker 2: is not we're not talking about some also ran patent.

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Speaker 2: This is the patent of patents, right, you beat up

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Speaker 2: the squatty potty oh by far, like by twice as

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Speaker 2: valuable even maybe but probably more so. But it just

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Speaker 2: kind of goes to show you, like it's easy to

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Speaker 2: say haha at Western Union. But it also is a

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Speaker 2: teachable moment, as Oprah would say, because if you dig

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Speaker 2: into the story, you find that when Alexander Graham Bell

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Speaker 2: invented the telephone, he didn't invent the telephone so you

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Speaker 2: and I could pick up a receiver and talk to

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Speaker 2: one another on either end. He basically invented it to

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Speaker 2: be the radio. Before radio, the intent was for you

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Speaker 2: to sit in a room and somebody on the other

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Speaker 2: end of the telephone line in a different city perform

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Speaker 2: a play or read a monologue, or play a symphony,

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Speaker 2: and you were going to sit there and listen. You

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Speaker 2: weren't supposed to talk back. That was the idea. So

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Speaker 2: if you put it in that context, yestern Union doesn't

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Speaker 2: seem so dumb anyway. So I think it's a reminder

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Speaker 2: to keep in mind in most of these cases, hindsight

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Speaker 2: is twenty twenty, and that there is a lot of

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Speaker 2: exacerbating circumstances and that nothing's ever that one sided. But

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Speaker 2: it's still kind of fun to think about.

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Speaker 1: Yeah, And you know what a great example of that

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Speaker 1: hindsight being twenty twenty is.

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Speaker 3: I'm gonna go with this one is when.

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Speaker 1: Excite did not buy Google just call it an audible.

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Speaker 1: Everybody remembers Excite, or you may not, but if it

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Speaker 1: sounds familiar and you look up the Excite logo, that

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Speaker 1: you will immediately, probably if you were of a certain age, go, oh, yeah,

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Speaker 1: I remember Excite. They didn't really stand out to me

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Speaker 1: when I was researching this until I went and saw

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Speaker 1: it and I was like, oh, yeah, I remember those guys.

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Speaker 1: I did not ever use it. But Excite dot com,

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Speaker 1: believe it or not, is still around and in one

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Speaker 1: of what will be two a bit of serendipity with

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Speaker 1: this episode releasing now, Excite is literally ending their email

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Speaker 1: program this month.

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Speaker 2: I know that's what prompted this episode.

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Speaker 1: Is it really?

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Speaker 4: No?

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Speaker 1: Oh?

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Speaker 2: I had no idea.

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Speaker 1: Well, because what's funny is I made fun of Emily

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Speaker 1: up until about a year ago because she's still paid

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Speaker 1: for a MindSpring email.

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Speaker 4: No.

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Speaker 3: Yes, because she's like, I've had.

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Speaker 1: This email for twenty years and like everybody's got it

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Speaker 1: and I can't. Like she was locked in, she felt like,

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Speaker 1: but she waited it out eventually because I think they

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Speaker 1: may have stopped supporting it as well.

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Speaker 3: I'm not sure.

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Speaker 2: Oh, but they still kept taking her money, right.

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Speaker 1: Maybe I don't know. Anyway, Excite. If you go to

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Speaker 1: Excite dot com today, you will laugh because you will

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Speaker 1: see what is a very old school looking internet site.

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Speaker 1: It's like a list of it's a news scroll, like

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Speaker 1: a list of headlines. It's got these little icons that

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Speaker 1: I assume they pay to be on there because it's

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Speaker 1: like Amazon, eBay, State Farm and Casper Mattress like prominent

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Speaker 1: icons as if this website is the place to go

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Speaker 1: to get to.

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Speaker 3: Those other places.

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Speaker 1: And then on the left rail you will see a

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Speaker 1: list of things like email, which of course is going defunct,

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Speaker 1: a bunch of redirects like weather it goes to acuweather

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Speaker 1: sports goes to ESPN, and then entertainment, travel, finance, and

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Speaker 1: games all goes to ask dot com.

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Speaker 2: Wow, apparently Excite was that's today. I thought Excite turned

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Speaker 2: into ask dot COMO. Apparently there's separate.

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Speaker 1: Oh okay, they clearly like each other because they link

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Speaker 1: four different things to ask dot com.

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Speaker 2: And do you know, of course ask dot com started

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Speaker 2: out as ask jeeves.

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Speaker 3: Remember that I thought it was. I just couldn't remember

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Speaker 3: for sure.

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Speaker 2: So these are search engines. Some of them were Yahoo

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Speaker 2: apparently categorized the entire Internet by category strangely enough. But

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Speaker 2: Excite supposedly was a search engine. It just wasn't super good.

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Speaker 2: And there's a story out there, Chuck that the search

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Speaker 2: engine was purposefully not super good because these search engines

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Speaker 2: used to be called web portals. That was, you would

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Speaker 2: go to Excite first search what you're searching for, and

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Speaker 2: then hopefully while you were there taking a bunch of ads.

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Speaker 2: So the longer you stayed on Excite before leaving and

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Speaker 2: going off into the Internet, the better it was for

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Speaker 2: Excite's bottom line. So their search wasn't that great. And

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Speaker 2: that is an explanation from one of the people who

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Speaker 2: who was part of this deal for why Excite passed

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Speaker 2: on Google.

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Speaker 3: Yeah, and they weren't just a search engine.

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Speaker 1: They were a they're like what they are today still,

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Speaker 1: they were an aggregator. They had new scrolls and stuff

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Speaker 1: like that. It was almost like a a front page

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Speaker 1: of a newspaper that you would go to.

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Speaker 2: Right, but a really like super low fi newspaper.

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Speaker 1: Yeah. So Google comes around. This is nineteen ninety nine

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Speaker 1: Larry Page and Sarah Gibrinn said, all right, we got

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Speaker 1: this thing. It's basically like an algorithm essentially at this point,

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Speaker 1: and we could sell it to you Excite for a

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Speaker 1: million bucks. And then they balked and they said, all right,

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Speaker 1: how about seven hundred and fifty thousand dollars And they said, no, well,

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Speaker 1: we're Excite. Why do we need you this weird search

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Speaker 1: engine that isn't even really a search engine yet? And

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Speaker 1: I think this is one clear example of hindsight being

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Speaker 1: twenty twenty because no one could have predicted what Google

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Speaker 1: would become.

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Speaker 2: Absolutely not. And so the CEO of Excite, George Bell,

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Speaker 2: is known as the guy who passed up on buying

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Speaker 2: Google for less than a million dollars. Right, But he's like, hey, hey, hey,

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Speaker 2: I'm not some dummy like these guys wanted to gut

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Speaker 2: Excite search engine and put in the Google search algorithm instead,

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Speaker 2: And I was dedicated to my engineering team. They had

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Speaker 2: worked really hard to create the search engine that I

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Speaker 2: thought was perfectly fine, and I wasn't about to completely

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Speaker 2: poison our culture for Google. And Google's people said no, Actually,

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Speaker 2: what happened was we made a bake off between their

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Speaker 2: search engine and our search in it, and their stuff

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Speaker 2: came back with terrible stuff. Our stuff came back with

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Speaker 2: really good stuff, and they were like, this is too good.

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Speaker 2: People are going to immediately leave Excite, so we don't

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Speaker 2: want your your algorithm. Those are the two competing stories

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Speaker 2: for why this didn't happen. Amazing, It is amazing bad

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Speaker 2: business decisions still though, sure, absolutely all.

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Speaker 1: Right, where should we go next? We might not even

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Speaker 1: get to eid everybody. That's how exciting these episodes are

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Speaker 1: I'm gonna go with Kodak.

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Speaker 2: I was gonna go with Kodak too.

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Speaker 1: Everyone that grew up in the pre digital revolution remembers

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Speaker 1: Kodak as the photograph company, the film paper Company, the

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Speaker 1: film stock company. Founded in eighteen eighty out of New York,

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Speaker 1: they controlled ninety percent of the film market into the

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Speaker 1: late seventies and about eighty five percent of the camera

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Speaker 1: market and employed about sixty thousand people. And in the

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Speaker 1: mid seventies there was a engineer there named Steve Sassin

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Speaker 1: who basically figured out digital photography. He was experimenting with

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Speaker 1: something called a charged couple device a CCD, and he

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Speaker 1: figured out how to translate an image into ones and

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Speaker 1: zeros and built the very first digital camera. It was

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Speaker 1: a one hundred thousand pixel image, which is pretty cute

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Speaker 1: this point zero one megapixels.

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Speaker 2: It's a little grainy.

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Speaker 1: And went to the bosses and said, hey, like, this

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Speaker 1: is the future, guys, this is what we should do.

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Speaker 1: And Kodak said, oh, well, I'm not so sure about that.

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Speaker 2: So yes, there were some people in Kodek that were like,

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Speaker 2: this is dangerous man. We're like, our money is in

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Speaker 2: print photographs. Our money is in regular cameras, and there

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Speaker 2: was another group in Kodek that was like, this guy's right,

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Speaker 2: Steve Sassin's right, this is the future. And they did

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Speaker 2: invest billions of dollars in developing a digital camera whole outfit,

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Speaker 2: and those conservative forces managed to keep it back, keep

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Speaker 2: it back, and then finally, by the time Kodak joined

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Speaker 2: the digital camera revolution, they had been passed by. So

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Speaker 2: not only did they miss the digital camera revolution despite

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Speaker 2: having invented it, they also wasted billions of dollars on

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Speaker 2: their digital camera division that never got to really get

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Speaker 2: a good start, So it was just a complete waste,

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Speaker 2: Like this is this is a genuinely bad business decision, Chuck.

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Speaker 1: Yeah, but they had the disc camera, remember those. Yes,

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Speaker 1: that was the big Kodak product that was. It wasn't digital,

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Speaker 1: but it was a little film wheel. It was a

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Speaker 1: disc and it was a little flat camera. I remember

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Speaker 1: that was all the rage, so I wanted them.

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Speaker 3: It was a very big deal.

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Speaker 2: I see that now. Yeah, that does kind of take

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Speaker 2: me back. Yeah, did you have one? No, Fisher Price

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Speaker 2: made one. Did you have that one?

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Speaker 4: No?

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Speaker 2: Yeah, I didn't have either either.

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Speaker 1: Yeah, you and I had similar upbringings. We didn't get

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Speaker 1: the best toys.

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Speaker 2: No, but apparently those Then the early nineties, when digital

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Speaker 2: cameras came out, they were like one thousand dollars, but

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Speaker 2: they could only store like eight pictures at a time.

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Speaker 2: Like you could take eight pictures and then you had

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Speaker 2: to plug it into your computer and up though those

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Speaker 2: eight pictures, format the disc and then start over again.

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Speaker 3: Yeah.

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Speaker 1: God, bless you early adopters, but it usually pays, in

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Speaker 1: my experience, to wait a little bit on the tech

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Speaker 1: to figure itself out. For sure, like the first flat

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Speaker 1: screen TVs. Remember how expensive those were?

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Speaker 2: Oh my god. But it's the early adopters who drive

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Speaker 2: the prices down because sure they are buying these things,

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Speaker 2: you know what I.

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Speaker 1: Mean, Hey, I mean they walk the righteous path.

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Speaker 2: So, just to wrap it all up, Kodak ended up

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Speaker 2: laying off fifty thousand employees and in twenty twelve they

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Speaker 2: they filed for Chapter eleven bankruptcy. And they're still around.

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Speaker 2: But they basically make printer cartridges and motion picture film stock.

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Speaker 3: Yeah, which is also not used very often anymore. Nope,

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Speaker 3: poor Kodak, Poor Kodak. Time for break.

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Speaker 2: I was gonna say the same thing, man, we are

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Speaker 2: really sympatic of this episode.

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Speaker 3: All right, we'll be right back.

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Speaker 4: I was going to say that too.

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Speaker 2: Okay, Chuck, I'm going to pick one and I'm in

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Speaker 2: the big wheel. Okay, it landed on Western Union against

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Speaker 2: we're gonna have to go over that one break in.

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Speaker 1: Okay, okay, all right.

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Speaker 2: So Western Union now, we won't do that. Let me

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Speaker 2: just move at one space to this JC penny one.

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Speaker 2: How about that?

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Speaker 3: Ooh all right, I.

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Speaker 2: Like this one because it really kind of gets to

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Speaker 2: the bottom of some tricks that clothing retailers use. So

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Speaker 2: actually all retailers do, but some clothing retailers are particularly

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Speaker 2: guilty of it.

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Speaker 1: That's right. We were talking about the clothier jcpenny, which

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Speaker 1: in twenty twelve hired a shiny new CEO named Ron Johnson,

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Speaker 1: who had made quite the name for himself in business

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Speaker 1: in retail as Two things. First, the guy who hipped

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Speaker 1: up Target. Oh yes, okay, remember growing up Target was

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Speaker 1: like whatever Target was not, you know, it's kind of

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Speaker 1: like a kmart thing. And then all of a sudden

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Speaker 1: Tarja was like this cool, hip, awesome place is because

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Speaker 1: of Ron Johnson's efforts largely gotcha. Then he went to

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Speaker 1: work at Apple, and he is the guy he was

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Speaker 1: their VP of retail. He's the guy who basically oversaw,

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Speaker 1: you could say, invented the Apple Store and the Genius

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Speaker 1: Bar and stuff like that.

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Speaker 2: Right, Yeah, So I mean like he was legit. J. C.

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Speaker 2: Penny was like, come save us, Like we're really flagging,

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Speaker 2: Like even compared to some of these other retailers that

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Speaker 2: do the same thing, like TJ. Max or Walmart or whatever,

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Speaker 2: we're getting no love whatsoever. So Ron Johnson came in

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Speaker 2: and looked around and he's like, this industry is shameful.

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Speaker 2: Like basically what he'd walked into was an industry of

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Speaker 2: clothing retailers that would sell items that were say a

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Speaker 2: ten dollars item for ten dollars, but on the price

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Speaker 2: tag would it would say that it originally started out

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Speaker 2: as like fifty dollars or something, right, And yes, at

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Speaker 2: one point they charged fifty dollars for it, but it

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Speaker 2: was so that they could later mark it down in

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Speaker 2: a sale that probably took place the day after that

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Speaker 2: thing arrived and was sold for fifty dollars. So that

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Speaker 2: means there were some suckers out there who actually paid

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Speaker 2: fifty dollars for that ten dollars shirt. But the way

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Speaker 2: that they got you was by not only marking it down,

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Speaker 2: but having a reason to mark it down. They would

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Speaker 2: have sale after sale after sale, hundreds of sales, different

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Speaker 2: sales in a year, and it still wasn't working. And

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Speaker 2: Ron Johnson was like, this is desperate and we shouldn't

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Speaker 2: do this anymore.

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Speaker 1: Yeah, there were coupons even and people, you know, Americans

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Speaker 1: eat that stuff up. If you hear half off blowout

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Speaker 1: sale this weekend, your mouth starts water in a little

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Speaker 1: bit and you think, wait a minute, I can get

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Speaker 1: something that should cost twice as much for half as much,

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Speaker 1: or I can bring in this coupon and get two

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Speaker 1: things for one thing.

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Speaker 3: It's unbelievable, and we still fall.

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Speaker 1: For these tricks. We all do. So he said, no,

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Speaker 1: here's what we'll do. We're gonna just basically out ourselves

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Speaker 1: and say, you know now we're gonna do is it's

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Speaker 1: called fair and square every day is our new pricing system.

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Speaker 1: It means you don't need a sale, you don't need

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Speaker 1: a coupon our stuff. It's just going to be inexpensive

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Speaker 1: all the time. And people hated it right away. People

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Speaker 1: started complaining they love their sales, they love their deals.

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Speaker 1: He would call them on the phone personally. He wouldn't

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Speaker 1: do that and say, you dummy, don't you understand you're

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Speaker 1: paying the same price. It's just cheap all the time. Now,

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Speaker 1: people didn't understand that. They didn't want to hear that.

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Speaker 1: I saw one person that said that he seemed to

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Speaker 1: almost have a disdain for his customer base because he

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Speaker 1: behind closed doors were saying, they're dumb and they need

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Speaker 1: to be educated, and like, how can these dumb dumbs

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Speaker 1: not understand that cheaper clothes every day is a better situation?

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Speaker 2: Yeah, because the studies have found that people will pay

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Speaker 2: more for a cheaper thing if they think it's more valuable.

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Speaker 2: Then they would pay for the same thing if it

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Speaker 2: were marked. They would pass up something that was actually

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Speaker 2: the same thing at a lower price.

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Speaker 1: Yeah.

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Speaker 2: And the reason why is because a ten dollars shirt

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Speaker 2: seems cheap and maybe cheaply made and probably just not

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Speaker 2: a good But a fifty dollars shirt that you can

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Speaker 2: buy for ten dollars was valuable to begin with. And

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Speaker 2: then yes, not only is it a deal, you could

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Speaker 2: make the case that it's a steal. And people love that.

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Speaker 2: Like you said, there's a thread, a vein of America

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Speaker 2: that is crazy for that kind of stuff. And Ron

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Speaker 2: Johnson found out the hard way that when you go

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Speaker 2: up against that vein of Americans, you lose every time.

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Speaker 2: And he lost pretty big in seventeen months.

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Speaker 1: Yeah, I got two words for you, my friend. Outlet mall. Yeah,

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Speaker 1: that really says it all about America. Yeah, but if

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Speaker 1: you don't even know how they operate. But it's got

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Speaker 1: to be something like this with outlet malls, right, very much.

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Speaker 2: But also there's a lot of them that are like

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Speaker 2: crypto outlet malls. They're not outlet stores, they're just regular

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Speaker 2: stores in an outlet mall. It's b s If you're

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Speaker 2: a developer of an outlet mall and you're letting stores

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Speaker 2: in there that are actually not selling their outlet stuff

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Speaker 2: but there's just a regular store, you're at fault. It's

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Speaker 2: on your your hands. Blood is on your hands.

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Speaker 1: So what this got Ron Johnson was what is known

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Speaker 1: as the worst quarter in retail history, which was a

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Speaker 1: store to store thirty two percent drop.

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Speaker 3: Wow quarter over quarter.

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Speaker 1: That that's just a death nail for him. He only

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Speaker 1: made it, I believe seventeen months, and that was it

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Speaker 1: and they came back in and said, hey, we're gonna

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Speaker 1: go back to our fake pricing scheme, and people loved it.

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Speaker 2: I'm sure Ron Johnson was like, that's all right, thanks

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Speaker 2: for the multimillion dollar golden parachute at everybody.

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Speaker 1: Yeah. Oh man, he made He supposedly made like four

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Speaker 1: or five hundred million dollars in Oh Michael Stock God.

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Speaker 3: So he didn't even need this job.

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Speaker 2: No, I'm sure he just wanted to show all this

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Speaker 2: loser Americans what the deal was.

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Speaker 3: He still got a job.

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Speaker 1: He's doing something else like two years after this, like

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Speaker 1: why is this guy working? Go go retire on your

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Speaker 1: island or something.

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Speaker 2: So there's a there was an ad that jac pennyc

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Speaker 2: came up with like that ran very It was very

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Speaker 2: short run intentionally, but it basically pleaded for their customers

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Speaker 2: to come back. They're like, we know we made mistakes,

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Speaker 2: We're getting back to our roots. We love you, please

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Speaker 2: come back again. Like they were begging their customers to

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Speaker 2: come back. And apparently it worked because this is another

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Speaker 2: common theme that we'll see and I think this is

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Speaker 2: a good segue into the New Coke debacle. Ooh, when

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Speaker 2: you take away something that people love but have come

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Speaker 2: to take for granted. Yeah, they will not only fight

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Speaker 2: for it, they'll come back for it and droves when

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Speaker 2: you give it back to them.

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Speaker 1: New Coke the end, pretty much. Yeah, So of course

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Speaker 1: this has got to be in there. If you grew

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Speaker 1: up in the eighties like we did, you remember a

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Speaker 1: time where Pepsi threatened Coke a little bit, not literally,

390
00:20:53,200 --> 00:20:57,080
Speaker 1: like doctor Pepsi didn't come up to mister Coke's door

391
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Speaker 1: and say, listen, I'm going to take you up back

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Speaker 1: and behind the.

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Speaker 3: Witch had and take care of you.

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Speaker 1: Sure, the company threatened Coke because their sales were doing

395
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Speaker 1: pretty good.

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Speaker 3: It was a different taste. I think it was a

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Speaker 3: little sweeter.

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Speaker 1: I don't even drink Pepsi, so I'm not really sure,

399
00:21:09,359 --> 00:21:12,680
Speaker 1: but I think it had a sweeter taste. They were

400
00:21:12,760 --> 00:21:14,760
Speaker 1: I don't know if they were winning the Coke Wars,

401
00:21:14,840 --> 00:21:17,040
Speaker 1: but they are the Cold Wars, but they were. They

402
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Speaker 1: were edging in on Coke's dominance.

403
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Speaker 2: It was Chuck. It was that choice of a new

404
00:21:20,760 --> 00:21:24,640
Speaker 2: generation campaign. Yeah, that was what had done it. They

405
00:21:24,840 --> 00:21:28,640
Speaker 2: got Michael Jackson, they got Madonna, they got I think

406
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Speaker 2: Geraldine Ferraro did one of these commercials.

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Speaker 1: Like, that's advertising goal.

408
00:21:34,080 --> 00:21:38,520
Speaker 2: These were right, These were just internationally famous commercials, and

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Speaker 2: so PEPSI had kind of come out of nowhere and

410
00:21:40,600 --> 00:21:41,560
Speaker 2: was eating Coke's launch.

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Speaker 3: All of a sudden, Coke had do caucus big.

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00:21:44,359 --> 00:21:46,199
Speaker 2: Mistake, yeah, dan Quayle.

413
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Speaker 3: So Coke was a little worried.

414
00:21:50,200 --> 00:21:52,720
Speaker 1: They saw their writing on the surpi riding on the wall,

415
00:21:53,400 --> 00:21:56,920
Speaker 1: and they said, all right, under the behind closed doors,

416
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Speaker 1: let's start rejiggering our our rest here that had been around,

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Speaker 1: you know, since it was you know, sold in that

418
00:22:04,720 --> 00:22:08,920
Speaker 1: very first pharmacy. Very very classic. That's a little hint

419
00:22:08,920 --> 00:22:11,840
Speaker 1: of what's to come. Very classic, classic taste. And for

420
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Speaker 1: a couple of years they're engineers, mixed up little batches.

421
00:22:15,280 --> 00:22:18,359
Speaker 1: They did taste tests, they let people taste them. People

422
00:22:18,359 --> 00:22:20,320
Speaker 1: are like, I like the taste of this better. And

423
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Speaker 1: so in nineteen eighty five and April of eighty five,

424
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Speaker 1: New Coke came out with a redesign, can redesign. You know,

425
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Speaker 1: they kept their colors and stuff, and the I'm not

426
00:22:32,119 --> 00:22:33,960
Speaker 1: sure if did the font completely change or was it

427
00:22:34,000 --> 00:22:36,240
Speaker 1: just sort of a modified version of the old script.

428
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Speaker 2: I think the new was slightly different, but the Coke

429
00:22:39,800 --> 00:22:41,719
Speaker 2: was the original.

430
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Speaker 1: Okay, but at any rate, they unveiled new coke and

431
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Speaker 1: it was a tremendous not only a tremendous flop, but

432
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Speaker 1: it costs a lot of anger and people hoarding their

433
00:22:53,320 --> 00:22:56,119
Speaker 1: old coats, and people were just like, how can you

434
00:22:56,960 --> 00:23:01,360
Speaker 1: change an American institution like this without even asking anybody?

435
00:23:01,400 --> 00:23:03,000
Speaker 3: Even though they had done testing.

436
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Speaker 2: They had done tons of testing, and the test came

437
00:23:06,320 --> 00:23:10,320
Speaker 2: back roundly in favor of this new formula for coke.

438
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Speaker 2: But Malcolm Gladwell and his book Blink apparently pointed out

439
00:23:14,920 --> 00:23:17,200
Speaker 2: that if you're doing it tastes tests, you're not sitting

440
00:23:17,240 --> 00:23:19,960
Speaker 2: there drinking a whole can. You're just taking a little

441
00:23:19,960 --> 00:23:22,080
Speaker 2: sip of something and comparing it to the sip of

442
00:23:22,119 --> 00:23:26,760
Speaker 2: something else. And so it's possible that that new coke

443
00:23:26,840 --> 00:23:29,600
Speaker 2: really tasted terrible if you drank the whole can. It

444
00:23:29,640 --> 00:23:34,439
Speaker 2: was too sweet. The explanations I saw were more that

445
00:23:34,520 --> 00:23:38,160
Speaker 2: it was psychological. People didn't like messing with their beloved

446
00:23:38,200 --> 00:23:40,919
Speaker 2: coke number one, And I saw that kind of wrapped

447
00:23:41,000 --> 00:23:43,919
Speaker 2: up in a quote from somebody that was that they

448
00:23:43,960 --> 00:23:47,000
Speaker 2: said the biggest mistake Coke made was telling the public

449
00:23:47,359 --> 00:23:50,119
Speaker 2: about the change to the recipe. Because people were like,

450
00:23:50,119 --> 00:23:51,679
Speaker 2: you can't mess with my stuff. I don't care what

451
00:23:51,680 --> 00:23:54,040
Speaker 2: it tastes like. And of course it's not going to

452
00:23:54,119 --> 00:23:57,080
Speaker 2: possibly taste good because you're messing with my original coke.

453
00:23:57,440 --> 00:23:59,960
Speaker 2: So people just kind of turned on it from the outside.

454
00:24:00,480 --> 00:24:02,320
Speaker 1: Well, like they think they should have just changed the

455
00:24:02,359 --> 00:24:04,199
Speaker 1: recipe and just left it and not said anything.

456
00:24:04,280 --> 00:24:07,119
Speaker 2: This guy was saying, if you're going to change the recipe,

457
00:24:08,080 --> 00:24:11,360
Speaker 2: they shouldn't have said anything, because that happens from time

458
00:24:11,400 --> 00:24:15,639
Speaker 2: to time. But then the bigger problem was that you

459
00:24:15,720 --> 00:24:19,040
Speaker 2: kind of touched on. They didn't stop and ask their customers,

460
00:24:19,080 --> 00:24:22,760
Speaker 2: do you want a new coke? They they just made

461
00:24:22,800 --> 00:24:27,560
Speaker 2: a terrible business decision based on fear of PEPSI getting

462
00:24:27,600 --> 00:24:30,040
Speaker 2: some of their market share. All of a sudden, they

463
00:24:30,160 --> 00:24:33,880
Speaker 2: went and completely rejiggered the formula. That was their response

464
00:24:33,920 --> 00:24:34,199
Speaker 2: to that.

465
00:24:34,920 --> 00:24:37,399
Speaker 1: Yeah, and it didn't last long. It was less than

466
00:24:37,400 --> 00:24:40,840
Speaker 1: three months later, a new coke was gone and they

467
00:24:40,880 --> 00:24:45,359
Speaker 1: added Classic Coca Cola Classic I remember, and I didn't

468
00:24:45,359 --> 00:24:47,960
Speaker 1: even drink a lot of soda back then, even but

469
00:24:48,040 --> 00:24:52,400
Speaker 1: I remember it being just almost like this nationwide relief

470
00:24:52,600 --> 00:24:56,199
Speaker 1: setting in. It was really a big deal, and it

471
00:24:56,240 --> 00:24:59,840
Speaker 1: sounds so funny now if you're some kid who had

472
00:25:00,000 --> 00:25:03,240
Speaker 1: you know, didn't live through this. It really like it

473
00:25:03,280 --> 00:25:06,080
Speaker 1: was big, big news and sort of captured America's attention

474
00:25:06,119 --> 00:25:08,760
Speaker 1: for a little while. And Coke Classic coming back was

475
00:25:08,760 --> 00:25:11,920
Speaker 1: like an old, long lost friend reappearing at the front door.

476
00:25:12,640 --> 00:25:14,639
Speaker 1: And eventually, of course, the word classic was dropped and

477
00:25:14,640 --> 00:25:16,399
Speaker 1: they were just like, can we just forget about all

478
00:25:16,440 --> 00:25:18,080
Speaker 1: of that and we're just Coke forever?

479
00:25:18,320 --> 00:25:21,600
Speaker 2: But they lasted for a while. There was many years

480
00:25:21,640 --> 00:25:25,000
Speaker 2: where you differentiated by saying Coke Classic. Even after New

481
00:25:25,080 --> 00:25:27,920
Speaker 2: Coke was long gone, you still referred to Coke as

482
00:25:27,920 --> 00:25:30,120
Speaker 2: Coke Classic for a while, and then it finally went

483
00:25:30,160 --> 00:25:30,760
Speaker 2: back to Coke.

484
00:25:31,480 --> 00:25:32,159
Speaker 3: I had to do it?

485
00:25:32,840 --> 00:25:35,119
Speaker 2: Uh, is it time for another message? Break?

486
00:25:38,480 --> 00:25:38,760
Speaker 1: Sure?

487
00:25:39,359 --> 00:26:05,920
Speaker 2: Okay? Chuck said, sure, all right, Chuck, you're up. What's next?

488
00:26:05,960 --> 00:26:07,200
Speaker 2: What are we going to do next?

489
00:26:07,480 --> 00:26:12,919
Speaker 1: Well, my amigo, we are gonna go with the Blockbuster video.

490
00:26:13,040 --> 00:26:16,040
Speaker 3: Oh yeah, this is my favorite, I said, another boy.

491
00:26:16,119 --> 00:26:20,000
Speaker 1: The eighties was pretty rough on some companies that didn't

492
00:26:20,000 --> 00:26:22,800
Speaker 1: see the riding on the wall because Blockbuster. You grew

493
00:26:22,880 --> 00:26:26,400
Speaker 1: up in the seventies and eighties, well, you know, if

494
00:26:26,400 --> 00:26:28,359
Speaker 1: you're a teenager at least in the eighties by that time.

495
00:26:28,760 --> 00:26:30,800
Speaker 1: You spent a lot of time, We've talked about it before,

496
00:26:30,840 --> 00:26:35,399
Speaker 1: browsing your early Friday evenings with your friends at Blockbuster Video,

497
00:26:35,920 --> 00:26:40,680
Speaker 1: looking over over those shelves, reading the back of those boxes,

498
00:26:40,720 --> 00:26:43,600
Speaker 1: the backs of the boxes, and standing by the door

499
00:26:43,640 --> 00:26:45,760
Speaker 1: at that bin because you just could not get your

500
00:26:45,760 --> 00:26:48,960
Speaker 1: copy of Excalibur. And some nerd walks up and dumps

501
00:26:48,960 --> 00:26:50,840
Speaker 1: it through the slot and he grab it before it

502
00:26:50,880 --> 00:26:53,960
Speaker 1: even hits that bin, and the employee says, you really

503
00:26:54,040 --> 00:26:55,920
Speaker 1: not supposed to do that.

504
00:26:55,920 --> 00:26:58,200
Speaker 2: That was a great Blockbuster employee question.

505
00:26:58,560 --> 00:27:02,080
Speaker 1: You do it anyway, And block Buster ruled the video

506
00:27:02,760 --> 00:27:05,600
Speaker 1: market except for you know the which I still love

507
00:27:05,680 --> 00:27:08,040
Speaker 1: that the charming mom and pops I had a Oh yeah,

508
00:27:08,080 --> 00:27:10,320
Speaker 1: this family at our church even ran their own little

509
00:27:10,400 --> 00:27:12,679
Speaker 1: video store and that was a good business for a while,

510
00:27:12,720 --> 00:27:14,960
Speaker 1: but Blockbuster eventually would gobble most of those up.

511
00:27:15,040 --> 00:27:17,640
Speaker 2: Yeah, to me, Blockbuster was the nineties thing. The eighties

512
00:27:17,640 --> 00:27:20,439
Speaker 2: were mom and pop places where you'd actually rent the

513
00:27:20,520 --> 00:27:23,440
Speaker 2: VCR when you also rented Beverly Hills.

514
00:27:23,200 --> 00:27:28,040
Speaker 1: Cop Yeah, video Shock, your video house, Yeah, video Barn.

515
00:27:28,240 --> 00:27:30,880
Speaker 2: And there's just asn't a side. I wonder I want

516
00:27:30,880 --> 00:27:33,000
Speaker 2: to know if anybody out there knows what the name

517
00:27:33,080 --> 00:27:37,119
Speaker 2: of this phenomenon is. But whenever I walked into a Blockbuster,

518
00:27:37,800 --> 00:27:40,359
Speaker 2: that whole mental list of movies that I wanted to

519
00:27:40,400 --> 00:27:42,200
Speaker 2: rent just vaporized.

520
00:27:42,640 --> 00:27:44,640
Speaker 3: Yea, and I like the test taker syndrome.

521
00:27:44,680 --> 00:27:46,679
Speaker 2: It would be like I had just walked into a

522
00:27:46,720 --> 00:27:49,919
Speaker 2: building for the first time, let alone, like a Blockbuster video,

523
00:27:50,040 --> 00:27:52,000
Speaker 2: like I had no idea what I was doing, totally

524
00:27:52,040 --> 00:27:54,840
Speaker 2: in over my head, and I would invariably walk out

525
00:27:55,119 --> 00:27:57,680
Speaker 2: with some movie that I just didn't really want to see,

526
00:27:57,720 --> 00:28:01,000
Speaker 2: but I got to rent something, and I okay, yeah,

527
00:28:01,040 --> 00:28:04,040
Speaker 2: pretty much. I spared myself that one. But yes, that's

528
00:28:04,200 --> 00:28:05,160
Speaker 2: generally correct.

529
00:28:05,200 --> 00:28:07,240
Speaker 1: So you and then you get home and you're like, man,

530
00:28:07,280 --> 00:28:09,320
Speaker 1: I went in there for gleaming the Cube and I

531
00:28:09,359 --> 00:28:10,520
Speaker 1: walk out with Turner and Hooche.

532
00:28:10,520 --> 00:28:12,520
Speaker 2: That's exactly right. That was kind of the wrap up

533
00:28:12,520 --> 00:28:15,119
Speaker 2: of it, wasn't it that that you remember after you

534
00:28:15,160 --> 00:28:17,359
Speaker 2: get back home. It's the worst or it was the worst.

535
00:28:17,400 --> 00:28:19,679
Speaker 2: It would be still the worst if Blockbuster were around,

536
00:28:19,720 --> 00:28:22,760
Speaker 2: But it's not because of bad business decisions.

537
00:28:22,440 --> 00:28:25,840
Speaker 1: That's right. If you remember in the late nineties, that

538
00:28:26,000 --> 00:28:28,480
Speaker 1: was a company called Netflix that said, hey, we're going

539
00:28:28,520 --> 00:28:30,840
Speaker 1: to start mailing DVDs to people, so you don't have

540
00:28:30,920 --> 00:28:33,760
Speaker 1: to go to the store. You can get on this

541
00:28:33,800 --> 00:28:36,840
Speaker 1: thing called the internet and you can look up the

542
00:28:36,880 --> 00:28:40,080
Speaker 1: movie you want, and you can order that DBD to

543
00:28:40,080 --> 00:28:42,320
Speaker 1: be shipped to your house and then you can just

544
00:28:42,400 --> 00:28:45,360
Speaker 1: drop it in the mail afterward. We failed to mention,

545
00:28:45,440 --> 00:28:47,760
Speaker 1: by the way, I didn't know this Blockbuster was making

546
00:28:47,800 --> 00:28:50,400
Speaker 1: about half a billion dollars a year in late fees.

547
00:28:50,480 --> 00:28:52,640
Speaker 2: Man, they were that was unconsonable.

548
00:28:53,040 --> 00:28:54,440
Speaker 3: That was a big part of their business.

549
00:28:54,880 --> 00:28:57,360
Speaker 1: But Netflix is like in those late fees, like you

550
00:28:57,360 --> 00:29:00,959
Speaker 1: can keep these things for a long time, and they

551
00:29:00,960 --> 00:29:03,840
Speaker 1: would eventually say, but you know what, maybe we should

552
00:29:03,880 --> 00:29:07,640
Speaker 1: try And I think there was a merger idea right

553
00:29:07,720 --> 00:29:09,080
Speaker 1: unless of a sale.

554
00:29:09,240 --> 00:29:12,160
Speaker 2: What do you mean or oh? With with Netflix.

555
00:29:11,800 --> 00:29:14,280
Speaker 1: Were they trying to merge with Blockbuster and say, hey,

556
00:29:14,480 --> 00:29:16,800
Speaker 1: why don't you let us take over and start doing

557
00:29:16,840 --> 00:29:18,240
Speaker 1: mailing stuff for you as well?

558
00:29:18,360 --> 00:29:20,640
Speaker 2: Yeah, that was the impression I had that Netflix wanted

559
00:29:20,680 --> 00:29:22,760
Speaker 2: to kind of slide in and become part of Blockbuster

560
00:29:22,840 --> 00:29:26,160
Speaker 2: and help Blockbuster do its own thing. And Blockbuster said

561
00:29:26,160 --> 00:29:27,040
Speaker 2: no twice at.

562
00:29:27,000 --> 00:29:29,000
Speaker 3: Least Yeah for fifty million bucks, by the way.

563
00:29:29,120 --> 00:29:31,960
Speaker 2: Yeah, And Netflix, by the way, has valued at about

564
00:29:32,000 --> 00:29:36,040
Speaker 2: two hundred billion today, so fifty million dollars was pretty

565
00:29:36,360 --> 00:29:39,560
Speaker 2: pretty good price. And that's not just because Netflix was

566
00:29:39,560 --> 00:29:42,240
Speaker 2: an unknown. Netflix had already shown that it was a

567
00:29:42,360 --> 00:29:45,560
Speaker 2: proven success, but it hadn't been around long enough for

568
00:29:45,600 --> 00:29:48,600
Speaker 2: Blockbuster to see the riding on the wall. They just thought.

569
00:29:48,960 --> 00:29:53,720
Speaker 2: I think John any Coco Antioko, the CEO, considered not

570
00:29:53,800 --> 00:29:57,160
Speaker 2: just Netflix niche, but the Internet was still niche in

571
00:29:57,240 --> 00:30:00,680
Speaker 2: two thousand to this ceo. So Netflix Ogden went on

572
00:30:00,720 --> 00:30:04,200
Speaker 2: their merry way, and Blockbusters just started to fall further

573
00:30:04,640 --> 00:30:06,520
Speaker 2: and further and further behind.

574
00:30:07,360 --> 00:30:10,440
Speaker 1: Yeah. I was actually a member of the Blockbuster DVD

575
00:30:10,520 --> 00:30:13,640
Speaker 1: mailing program when they finally got around to copying Netflix.

576
00:30:13,680 --> 00:30:14,000
Speaker 4: Really.

577
00:30:14,320 --> 00:30:16,160
Speaker 1: Yeah, I didn't jump on Netflix. I was like a

578
00:30:16,160 --> 00:30:18,800
Speaker 1: Blockbuster loyalist. I was like, I'm gonna use their thing

579
00:30:18,840 --> 00:30:22,960
Speaker 1: because it's the same basically, uh huh, And I don't

580
00:30:23,240 --> 00:30:25,840
Speaker 1: I think maybe eventually when Blockbuster stopped, I did jump

581
00:30:25,880 --> 00:30:26,800
Speaker 1: to Netflix DVD.

582
00:30:28,880 --> 00:30:29,920
Speaker 3: Yeah, I'm pretty sure I did.

583
00:30:29,960 --> 00:30:33,280
Speaker 1: But I mentioned in the first one of the first

584
00:30:33,280 --> 00:30:35,400
Speaker 1: segments that there was a bit of serendipity, two bits

585
00:30:35,400 --> 00:30:39,560
Speaker 1: of serendipity that Excite finished their email program this month.

586
00:30:40,040 --> 00:30:43,720
Speaker 1: Netflix this week just announced the shutdown of their DVD side.

587
00:30:43,920 --> 00:30:46,560
Speaker 2: I know that's what prompted this episode.

588
00:30:46,600 --> 00:30:50,440
Speaker 1: Oh I'm not falling for that again. Twenty five years

589
00:30:50,520 --> 00:30:54,160
Speaker 1: of those DVD mailings, they just shut it down. They said,

590
00:30:54,760 --> 00:30:56,600
Speaker 1: they said that you can send them back up until

591
00:30:56,600 --> 00:30:58,720
Speaker 1: September twenty eighth, and after that, we're not going to ask,

592
00:30:58,760 --> 00:31:00,960
Speaker 1: which basically means keep what you got.

593
00:31:01,000 --> 00:31:01,840
Speaker 2: Oh yeah.

594
00:31:01,880 --> 00:31:04,200
Speaker 1: And not only that, but to liquidate their DVDs, they

595
00:31:04,320 --> 00:31:06,880
Speaker 1: were they're selecting random customers and they're just sending them

596
00:31:06,880 --> 00:31:10,360
Speaker 1: ten DVDs oh wow, and saying like, here have fun.

597
00:31:11,640 --> 00:31:14,600
Speaker 1: Apparently er point five percent of their revenue these days,

598
00:31:15,840 --> 00:31:19,720
Speaker 1: and just quickly to go over their moneys. They Netflix

599
00:31:19,800 --> 00:31:22,280
Speaker 1: is a rough company to be invested in. I think

600
00:31:22,280 --> 00:31:24,480
Speaker 1: I don't know much about this stuff, but they in

601
00:31:24,560 --> 00:31:27,200
Speaker 1: November twenty one, they peaked at about three hundred and

602
00:31:27,240 --> 00:31:31,680
Speaker 1: two billion. The next summer they crashed all the way

603
00:31:31,720 --> 00:31:36,800
Speaker 1: down to like eighty something billion, I think three hundred

604
00:31:37,240 --> 00:31:39,200
Speaker 1: and then now we're back up at like one eighty.

605
00:31:39,320 --> 00:31:42,680
Speaker 2: Yeah. I think that was when they they like basically

606
00:31:42,920 --> 00:31:47,360
Speaker 2: doubled their their streaming fee, their monthly fee to stream.

607
00:31:47,520 --> 00:31:50,400
Speaker 2: Everybody was like, forget to you. And then people come back,

608
00:31:50,880 --> 00:31:54,360
Speaker 2: all right. So you were saying that Netflix was giving

609
00:31:54,360 --> 00:31:57,840
Speaker 2: away their DVDs because they knew they need them, right, Great,

610
00:31:58,120 --> 00:32:01,000
Speaker 2: that's such a wonderful thing to do. Blockbuster did the

611
00:32:01,040 --> 00:32:03,640
Speaker 2: opposite of that, and I saw that it was very

612
00:32:03,680 --> 00:32:08,080
Speaker 2: famously described as failing at failing because as it was

613
00:32:08,240 --> 00:32:11,720
Speaker 2: clear that Blockbuster was doomed, and it was clear for

614
00:32:11,880 --> 00:32:16,920
Speaker 2: years before anybody, actually before the last Blockbuster closed, rather

615
00:32:16,960 --> 00:32:20,440
Speaker 2: than basically pumping all the money out to shareholders, which

616
00:32:20,440 --> 00:32:24,320
Speaker 2: apparently is what a sociopathic corporation's supposed to do, they

617
00:32:24,360 --> 00:32:27,080
Speaker 2: brought a succession of CEOs and to try to save

618
00:32:27,160 --> 00:32:30,240
Speaker 2: the place, and those CEOs just spent hand over fist

619
00:32:30,640 --> 00:32:33,640
Speaker 2: money that they wasted on these schemes that did nothing

620
00:32:33,680 --> 00:32:36,920
Speaker 2: but waste money for Blockbuster to try to resurrect the brand.

621
00:32:37,480 --> 00:32:40,480
Speaker 2: And then finally, after I think bankruptcy in twenty ten,

622
00:32:40,840 --> 00:32:43,560
Speaker 2: it was bought for a song I don't even think

623
00:32:43,560 --> 00:32:47,440
Speaker 2: it was a good song by Dish and they're still

624
00:32:47,480 --> 00:32:51,680
Speaker 2: Blockbuster now. Dish is one of their on demand groups

625
00:32:51,680 --> 00:32:56,520
Speaker 2: of channels is called Blockbuster at Home. So Blockbuster's still around, Chuck.

626
00:32:56,560 --> 00:32:59,480
Speaker 2: If you're a Blockbuster loyalist, get yourself dish and you

627
00:32:59,520 --> 00:33:02,240
Speaker 2: can watch on demand movies through Blockbuster at home.

628
00:33:03,160 --> 00:33:03,640
Speaker 3: Amazing.

629
00:33:05,640 --> 00:33:08,960
Speaker 1: It was was it the song Escape?

630
00:33:09,720 --> 00:33:10,440
Speaker 3: That's a bad song?

631
00:33:10,520 --> 00:33:11,320
Speaker 2: What song is that?

632
00:33:12,440 --> 00:33:14,640
Speaker 3: If you like aka the Pina Colada song.

633
00:33:14,840 --> 00:33:19,120
Speaker 2: Oh, that song is not only bad, it's morally reprehensible.

634
00:33:19,600 --> 00:33:21,400
Speaker 1: It's awful. And I just pointed this out to a

635
00:33:21,400 --> 00:33:24,120
Speaker 1: group of friends this last summer who liked it, including Emily.

636
00:33:24,760 --> 00:33:26,320
Speaker 1: I was like, you've never listened to the words of

637
00:33:26,400 --> 00:33:28,200
Speaker 1: this song. Yeah, She's like, well, not really. I know

638
00:33:28,240 --> 00:33:31,120
Speaker 1: the chorus. I said. It's about a guy that wants

639
00:33:31,160 --> 00:33:32,960
Speaker 1: to cheat on his wife's so bad because he can't

640
00:33:33,000 --> 00:33:36,080
Speaker 1: stand her that he puts a want ad to go

641
00:33:36,120 --> 00:33:38,479
Speaker 1: find some new lady and he hits it off with

642
00:33:38,520 --> 00:33:40,400
Speaker 1: her and it turns out being his wife.

643
00:33:40,960 --> 00:33:43,800
Speaker 2: Yeah, and they He's like, great things are fixed.

644
00:33:45,080 --> 00:33:47,960
Speaker 1: Yeah, exactly, man, because in the seventies that's all you needed.

645
00:33:48,000 --> 00:33:50,200
Speaker 1: That in a little uh, you know, a bottle of

646
00:33:50,920 --> 00:33:52,520
Speaker 1: I don't know, baccardy and some pills.

647
00:33:52,960 --> 00:33:56,280
Speaker 2: That's right. The seventies were great, but the people in

648
00:33:56,320 --> 00:33:57,440
Speaker 2: the seventies were the worst.

649
00:33:58,280 --> 00:34:00,680
Speaker 1: All right, we got two more, which you're gonna pick?

650
00:34:02,840 --> 00:34:04,000
Speaker 1: I know which one you're gonna pick.

651
00:34:04,160 --> 00:34:07,840
Speaker 2: You do not. All right, yes you do, let's go

652
00:34:07,840 --> 00:34:08,799
Speaker 2: ahead and pick it for me.

653
00:34:09,000 --> 00:34:10,839
Speaker 1: We have well you're probably you're probably gonna say, Et,

654
00:34:11,360 --> 00:34:12,200
Speaker 1: that's right, And.

655
00:34:12,200 --> 00:34:14,120
Speaker 2: Technically we have three left if you want to go

656
00:34:14,200 --> 00:34:16,399
Speaker 2: for it. But okay, do we have three?

657
00:34:16,480 --> 00:34:18,080
Speaker 3: M h what else are we missing?

658
00:34:18,320 --> 00:34:19,960
Speaker 2: I can't say it'll ruin the surprise.

659
00:34:20,400 --> 00:34:21,799
Speaker 1: Well, we agree not to do that one though, you

660
00:34:21,800 --> 00:34:22,439
Speaker 1: want to do it again?

661
00:34:22,600 --> 00:34:25,120
Speaker 2: No, No, we didn't do the AOL time Warner one.

662
00:34:25,400 --> 00:34:28,040
Speaker 1: Oh eh, okay, let's get that.

663
00:34:29,520 --> 00:34:31,160
Speaker 2: There is one thing I wanted to say about that,

664
00:34:31,680 --> 00:34:35,160
Speaker 2: all right. At the time, in nineteen ninety nine, AOL

665
00:34:35,400 --> 00:34:38,680
Speaker 2: was worth two hundred billion dollars, and I was like, Wow,

666
00:34:38,760 --> 00:34:41,480
Speaker 2: that's a lot. How much is Apple worth these days?

667
00:34:42,480 --> 00:34:45,520
Speaker 2: In twenty twenty three, Apple's worth two and three quarter

668
00:34:45,960 --> 00:34:50,720
Speaker 2: trillion dollars? Wow, trillion dollars, that's how much that company

669
00:34:50,840 --> 00:34:56,440
Speaker 2: is worth. More than one trillion dollars, almost three trillion dollars.

670
00:34:56,760 --> 00:34:57,280
Speaker 1: It's amazing.

671
00:34:57,440 --> 00:35:01,120
Speaker 2: And this is twenty four years later. That's that's how

672
00:35:01,239 --> 00:35:07,440
Speaker 2: gobsmackingly much like just money has increased by then by now,

673
00:35:08,480 --> 00:35:10,759
Speaker 2: So I just wanted to point that out. It's just insane,

674
00:35:11,160 --> 00:35:11,520
Speaker 2: all right.

675
00:35:11,640 --> 00:35:13,680
Speaker 3: Well, ET, the movie.

676
00:35:13,840 --> 00:35:17,520
Speaker 2: Oh, one other thing. I want to go on record

677
00:35:17,560 --> 00:35:20,560
Speaker 2: that we should do an episode on AOL and the

678
00:35:20,600 --> 00:35:23,000
Speaker 2: beginning of the Internet because it is so interesting.

679
00:35:23,680 --> 00:35:28,280
Speaker 1: I mean talking about Excite and AOL. And I remember

680
00:35:28,320 --> 00:35:29,840
Speaker 1: the first time I heard the word Google.

681
00:35:29,880 --> 00:35:31,759
Speaker 3: I literally remember that very first time.

682
00:35:31,840 --> 00:35:34,160
Speaker 2: Yeah, you remember, I used to say, like I'm feeling lucky.

683
00:35:35,360 --> 00:35:37,600
Speaker 1: It was a production manager named Kevin Edge. If anyone

684
00:35:37,600 --> 00:35:39,960
Speaker 1: knows kevinun til Kevin had said Hi. He in a

685
00:35:40,000 --> 00:35:42,000
Speaker 1: production office on a TV commercial in LA in the

686
00:35:42,040 --> 00:35:44,239
Speaker 1: early early two thousands. He said the word Google and

687
00:35:44,239 --> 00:35:46,640
Speaker 1: I went what And he went, It's a search engine.

688
00:35:46,719 --> 00:35:50,120
Speaker 1: And I went, excuse me, Kevin, Kevin was great.

689
00:35:50,120 --> 00:35:51,600
Speaker 2: Did you say you mean a web portal?

690
00:35:52,360 --> 00:35:53,200
Speaker 1: Uh?

691
00:35:53,239 --> 00:35:53,480
Speaker 2: E T.

692
00:35:53,800 --> 00:35:58,959
Speaker 1: Colon the Extra Terrestrial. Very popular movie, some might say

693
00:35:59,760 --> 00:36:02,400
Speaker 1: some I'd say it's a classic. Some might say that

694
00:36:02,480 --> 00:36:06,520
Speaker 1: they still love Reese's Pieces because of that classic movie. Yes,

695
00:36:07,000 --> 00:36:09,719
Speaker 1: so I said Reese's Pieces, I think, but you know

696
00:36:09,760 --> 00:36:10,080
Speaker 1: what I mean?

697
00:36:10,200 --> 00:36:14,040
Speaker 2: Yeah, to me, that might be the greatest mass produced

698
00:36:14,040 --> 00:36:18,560
Speaker 2: candy of all time. Oh what, I love Reese's Pieces.

699
00:36:18,600 --> 00:36:21,080
Speaker 2: I can eat them by the by the bucket full.

700
00:36:21,400 --> 00:36:24,520
Speaker 2: Unfortunately of them too, and they've but they've only been

701
00:36:24,560 --> 00:36:26,600
Speaker 2: around since nineteen seventy eight. Did you know that?

702
00:36:27,640 --> 00:36:29,920
Speaker 3: Yeah, I mean I remember when they came out, my friend.

703
00:36:29,760 --> 00:36:32,640
Speaker 2: Okay, I was not quite aware. I was two years

704
00:36:32,640 --> 00:36:34,480
Speaker 2: old at the time, give me a break, but I

705
00:36:34,520 --> 00:36:37,600
Speaker 2: came seven. I was Candy Central, right, Yeah, exactly so.

706
00:36:37,880 --> 00:36:39,719
Speaker 2: But yeah, by the time I was seven, I was like,

707
00:36:39,760 --> 00:36:43,640
Speaker 2: give me these things. Yeah, in nineteen seventy eight when

708
00:36:43,640 --> 00:36:46,319
Speaker 2: they came out, they actually did pretty good. Hershey's made them,

709
00:36:46,840 --> 00:36:50,000
Speaker 2: and then they crested and peaked and then started to

710
00:36:50,040 --> 00:36:54,640
Speaker 2: decline really quickly, and so Reese's Pieces appeared to have

711
00:36:54,760 --> 00:36:59,560
Speaker 2: run their course. And people say quite reasonably that it's

712
00:36:59,600 --> 00:37:02,560
Speaker 2: possible Reese's Pieces wouldn't be around anymore were it not

713
00:37:02,680 --> 00:37:07,160
Speaker 2: for Et eating Reese's Pieces on screen. And the irony

714
00:37:07,200 --> 00:37:10,560
Speaker 2: of the whole thing is that it was originally supposed

715
00:37:10,560 --> 00:37:14,279
Speaker 2: to be Eminem's, and Eminems wouldn't bite. They said, we

716
00:37:14,280 --> 00:37:16,319
Speaker 2: don't know what this ET thing is. We're not going

717
00:37:16,360 --> 00:37:17,440
Speaker 2: to give you a dollar for it.

718
00:37:18,640 --> 00:37:20,160
Speaker 3: ET was based on a book.

719
00:37:20,880 --> 00:37:24,600
Speaker 2: There's either somebody describe it as a novelization. So it's

720
00:37:24,680 --> 00:37:27,239
Speaker 2: possible that they made a book version of it.

721
00:37:28,120 --> 00:37:28,840
Speaker 1: Yeah, that's what it was.

722
00:37:29,040 --> 00:37:31,960
Speaker 2: Okay, Well, in that apparently in the original novel that

723
00:37:32,200 --> 00:37:36,240
Speaker 2: was made from the movie, it's Eminem's that et eats,

724
00:37:36,280 --> 00:37:37,320
Speaker 2: not Reese's pieces.

725
00:37:37,880 --> 00:37:40,360
Speaker 1: Oh okay, that's a nice little nugget. I read the

726
00:37:40,400 --> 00:37:42,279
Speaker 1: novelization of Raiders at the Lost Ark.

727
00:37:42,440 --> 00:37:43,840
Speaker 2: How was it?

728
00:37:43,840 --> 00:37:44,360
Speaker 3: It was great?

729
00:37:44,560 --> 00:37:47,040
Speaker 2: Did it differ from the movie at all? Or was

730
00:37:47,040 --> 00:37:48,840
Speaker 2: it just basically the movie and book form?

731
00:37:49,600 --> 00:37:51,880
Speaker 1: It is the movie and book form. But there's novelizations.

732
00:37:51,960 --> 00:37:53,480
Speaker 1: I read a couple of them back then. They're always

733
00:37:53,480 --> 00:37:55,319
Speaker 1: a little bit different, and they had extra details because

734
00:37:55,320 --> 00:37:58,359
Speaker 1: it's a book, and it was kind of fun. I'm

735
00:37:58,360 --> 00:37:59,520
Speaker 1: sure they still do that, don't they.

736
00:38:00,520 --> 00:38:04,520
Speaker 2: I think so maybe probably. I'm sure Marvel does. If

737
00:38:04,560 --> 00:38:06,319
Speaker 2: you can make a dime off of it, Marvel does.

738
00:38:06,480 --> 00:38:07,680
Speaker 1: Yeah, that's a good point.

739
00:38:08,360 --> 00:38:11,360
Speaker 3: So depending on who you talk to, there are different stories.

740
00:38:11,440 --> 00:38:13,799
Speaker 1: I think this is one of those things where when

741
00:38:14,040 --> 00:38:17,960
Speaker 1: something works out so well, everybody you interview later on

742
00:38:18,120 --> 00:38:20,920
Speaker 1: was like, it was really kind of my idea, because

743
00:38:21,120 --> 00:38:24,440
Speaker 1: Steven Spielberg is I saw the interview. The words came

744
00:38:24,480 --> 00:38:27,200
Speaker 1: out of his mouth that he said, you know, my

745
00:38:27,280 --> 00:38:32,160
Speaker 1: favorite candy was Eminem's, And so I thought when Eminem's passed,

746
00:38:33,640 --> 00:38:36,680
Speaker 1: I thought, well, what's my second favorite can candy. It's

747
00:38:36,719 --> 00:38:40,600
Speaker 1: Reese's Pieces. I saw other things say it was one

748
00:38:40,640 --> 00:38:43,799
Speaker 1: of Spielberg's kids say that was his favorite. I saw

749
00:38:43,880 --> 00:38:48,080
Speaker 1: others that said there was this guy named Steve Adler

750
00:38:48,680 --> 00:38:52,560
Speaker 1: who was the vice president of merchandising for a company

751
00:38:52,719 --> 00:38:57,719
Speaker 1: called MCA, the Merchandising Corporation of America, which was a

752
00:38:57,719 --> 00:39:00,600
Speaker 1: subsidiary of Universal, And it was kind of like the

753
00:39:01,200 --> 00:39:03,920
Speaker 1: early days of moving merchandising period, like Star Wars kind

754
00:39:03,920 --> 00:39:06,759
Speaker 1: of busted it wide open a few years before. Oh yeah,

755
00:39:06,800 --> 00:39:08,680
Speaker 1: so this is sort of a newish thing and like

756
00:39:08,800 --> 00:39:11,200
Speaker 1: brand placement and getting money for that kind of thing.

757
00:39:11,680 --> 00:39:15,279
Speaker 1: So Steve Adler was a merchandising VP at MCA, and

758
00:39:16,880 --> 00:39:19,920
Speaker 1: he says that it was his kid who said.

759
00:39:19,880 --> 00:39:24,799
Speaker 2: I love Reese's Pieces, and that kid was me exactly.

760
00:39:25,600 --> 00:39:29,200
Speaker 2: So that's how it ended up. Like Hershey said no, sorry,

761
00:39:29,239 --> 00:39:31,919
Speaker 2: Eminem Mar said no, we're not gonna We're not gonna

762
00:39:31,960 --> 00:39:35,160
Speaker 2: spend a million dollars. That was the deal. Universal said

763
00:39:35,480 --> 00:39:38,439
Speaker 2: this this alien that everybody's gonna love. We're just sure

764
00:39:38,440 --> 00:39:41,440
Speaker 2: of it is going to eat either Eminem's or Reese's pieces.

765
00:39:41,480 --> 00:39:44,080
Speaker 2: It comes down to who wants to pay a million

766
00:39:44,120 --> 00:39:47,440
Speaker 2: dollars in advertising, like spend a million dollars in marketing

767
00:39:48,320 --> 00:39:52,320
Speaker 2: in return for basically being part of the ET marketing blitz.

768
00:39:53,960 --> 00:39:56,080
Speaker 2: Who wants to do that? And Eminem said, no, we're

769
00:39:56,080 --> 00:39:58,600
Speaker 2: not going to do that, and Reese's said, let's give

770
00:39:58,640 --> 00:40:02,040
Speaker 2: this a try. There was There's a guy named Jack

771
00:40:02,120 --> 00:40:05,720
Speaker 2: Dout who is a business development VP, who was basically

772
00:40:05,760 --> 00:40:09,640
Speaker 2: the person who decided to take that risk and spend

773
00:40:09,680 --> 00:40:12,000
Speaker 2: a million dollars, which at the time there's a lot

774
00:40:12,000 --> 00:40:14,719
Speaker 2: of money. We're talking about nineteen eighty eighty one eighty

775
00:40:14,760 --> 00:40:17,200
Speaker 2: two dollars, so it's worth like two and a half

776
00:40:17,239 --> 00:40:23,399
Speaker 2: million dollars today at least. And like ET is, this

777
00:40:23,440 --> 00:40:26,040
Speaker 2: is where the hindsight is twenty twenty thing kicks in.

778
00:40:26,719 --> 00:40:30,360
Speaker 2: Like they didn't see a script. Nobody knew what ET was.

779
00:40:30,640 --> 00:40:33,120
Speaker 2: Aliens up to that point were not lovable or huggable.

780
00:40:33,120 --> 00:40:36,480
Speaker 2: They were creepy and weird. So there really was a

781
00:40:36,560 --> 00:40:38,560
Speaker 2: risk that Jack daw took and he can take a

782
00:40:38,640 --> 00:40:40,520
Speaker 2: victory lap for making that decision.

783
00:40:41,680 --> 00:40:42,920
Speaker 3: Yeah, and ET is.

784
00:40:43,000 --> 00:40:45,759
Speaker 1: You know, the rest is history, as they say, because

785
00:40:45,800 --> 00:40:51,120
Speaker 1: ET is now a top thirty all time grocer domestically

786
00:40:51,160 --> 00:40:54,560
Speaker 1: for the United States the Green Grocer. I went down

787
00:40:54,600 --> 00:40:57,800
Speaker 1: the box office Mojo rabbit hole out of curiosity because

788
00:40:57,800 --> 00:41:03,360
Speaker 1: it's just littered with avatars and Avengers and stuff like

789
00:41:03,400 --> 00:41:06,640
Speaker 1: that and e t if you kind of dig in.

790
00:41:06,719 --> 00:41:10,080
Speaker 1: It is the number two all time movie that is

791
00:41:10,400 --> 00:41:14,840
Speaker 1: not a franchise movie. Nice, so not bad, second only

792
00:41:14,880 --> 00:41:19,719
Speaker 1: to Titanic. Oh, okay, and guess what, Barbie's already at

793
00:41:19,760 --> 00:41:21,080
Speaker 1: number fifteen all time.

794
00:41:21,160 --> 00:41:23,759
Speaker 2: I know that's pretty great and then amazing. I finally

795
00:41:23,800 --> 00:41:26,240
Speaker 2: saw Oppenheimer too. My god, it's a good movie.

796
00:41:26,960 --> 00:41:28,040
Speaker 3: Yeah, how are your ears?

797
00:41:28,360 --> 00:41:31,880
Speaker 2: They're fine. I saw it in like RBX or RPX

798
00:41:31,960 --> 00:41:34,080
Speaker 2: or DMX or something like that, where like it shakes

799
00:41:34,120 --> 00:41:37,160
Speaker 2: the seats and everything. I'm like, this is unnecessary.

800
00:41:37,880 --> 00:41:38,359
Speaker 3: It's loud.

801
00:41:38,520 --> 00:41:42,759
Speaker 1: Yeah. Also, just for you movie trivia buffs, if someone

802
00:41:42,760 --> 00:41:46,680
Speaker 1: asked you a trivia question about non franchise box office Titanic,

803
00:41:46,800 --> 00:41:51,240
Speaker 1: then et and the number three all time movie non franchise.

804
00:41:52,520 --> 00:41:53,480
Speaker 3: Passion of the Christ.

805
00:41:54,320 --> 00:41:58,600
Speaker 1: What Yeah, Wow, big movies like three hundred and something

806
00:41:58,640 --> 00:41:59,320
Speaker 1: million bucks.

807
00:41:59,520 --> 00:42:02,440
Speaker 2: But that's I mean, that's considering it even was boycotted

808
00:42:02,480 --> 00:42:05,160
Speaker 2: by lots of churches around the world, and that still

809
00:42:05,160 --> 00:42:08,640
Speaker 2: made that mon Well, maybe why no publicity. No, there's

810
00:42:08,640 --> 00:42:10,160
Speaker 2: such a thing as bad publicity.

811
00:42:10,680 --> 00:42:11,080
Speaker 1: That's right.

812
00:42:11,080 --> 00:42:12,920
Speaker 2: The swings you don't take are the ones that you

813
00:42:12,960 --> 00:42:13,640
Speaker 2: missed the most.

814
00:42:15,080 --> 00:42:17,720
Speaker 1: All right, let's finish up here with a little quick

815
00:42:18,000 --> 00:42:21,960
Speaker 1: we'll go through this quickly. Monday night football set the

816
00:42:22,200 --> 00:42:27,600
Speaker 1: TV landscape for you. In the nineteen sixties, there were

817
00:42:27,840 --> 00:42:31,920
Speaker 1: three main networks, NBC, CBS, and ABC. ABC was in

818
00:42:32,040 --> 00:42:36,800
Speaker 1: last place. There was also a fledgling network from Howard Hughes,

819
00:42:36,840 --> 00:42:39,760
Speaker 1: which I didn't realize called Hughes Sports Network.

820
00:42:39,480 --> 00:42:41,560
Speaker 2: That was ahead of his time, very.

821
00:42:41,520 --> 00:42:44,160
Speaker 1: Much ahead of his time, and even though they showed

822
00:42:44,200 --> 00:42:47,560
Speaker 1: like bully and stuff. But at one point the National

823
00:42:47,600 --> 00:42:51,200
Speaker 1: Football League decided, you know what, there's Pete Roseus, a

824
00:42:51,200 --> 00:42:55,040
Speaker 1: commissioner back then, very forward thinking guy. He said, I

825
00:42:55,040 --> 00:42:59,200
Speaker 1: think we should have a prime time football game. How

826
00:42:59,200 --> 00:43:01,719
Speaker 1: about Friday night? And they said, no, that'll mess up

827
00:43:01,800 --> 00:43:04,319
Speaker 1: high school football. And he said Saturday night and they

828
00:43:04,320 --> 00:43:07,280
Speaker 1: said no, there's actually a law against that because college football.

829
00:43:07,280 --> 00:43:08,040
Speaker 2: I forgot about that.

830
00:43:08,640 --> 00:43:11,400
Speaker 1: So he said, all right, we already played on Sunday.

831
00:43:11,480 --> 00:43:13,799
Speaker 1: He said, how about Monday night and they said, no,

832
00:43:13,840 --> 00:43:17,239
Speaker 1: one's going to care. They played the first Monday night

833
00:43:17,280 --> 00:43:20,959
Speaker 1: game in nineteen sixty four, but it was not televised,

834
00:43:21,760 --> 00:43:27,000
Speaker 1: and then they had I think CBS and NBC had

835
00:43:27,040 --> 00:43:31,280
Speaker 1: because CBS had the NFL, NBC had the AFL before

836
00:43:31,280 --> 00:43:34,560
Speaker 1: the merger in nineteen seventy, and they each tried their

837
00:43:34,600 --> 00:43:39,839
Speaker 1: hand at Monday night games a couple each during sixty eight,

838
00:43:39,960 --> 00:43:43,360
Speaker 1: sixty seven through sixty nine, but none of those are televised,

839
00:43:43,400 --> 00:43:46,879
Speaker 1: and they finally got together and said, these things need

840
00:43:46,920 --> 00:43:47,520
Speaker 1: to be on TV.

841
00:43:48,360 --> 00:43:51,560
Speaker 2: Yeah, so they started putting them on TV. And apparently

842
00:43:51,600 --> 00:43:53,480
Speaker 2: one of the reasons why is because you said, you know,

843
00:43:53,480 --> 00:43:56,600
Speaker 2: some of those Monday night games, the early ones weren't televised,

844
00:43:57,040 --> 00:43:59,600
Speaker 2: but people still went to them. They turned out like aces.

845
00:43:59,640 --> 00:44:02,320
Speaker 2: So it was very obvious that there was a market

846
00:44:02,360 --> 00:44:05,640
Speaker 2: for this, so putting it on TV wasn't It was

847
00:44:06,040 --> 00:44:08,360
Speaker 2: not a no brainer. It was still very risky, but

848
00:44:08,800 --> 00:44:11,279
Speaker 2: there was there was reason to think it might take off.

849
00:44:11,360 --> 00:44:14,120
Speaker 2: So I think CBS and NBC, since they already had

850
00:44:14,120 --> 00:44:18,640
Speaker 2: a relationship with the NFL, they got first first refusal

851
00:44:19,120 --> 00:44:23,640
Speaker 2: from Peter Roselle. Yeah, and NBC said that would mean

852
00:44:23,640 --> 00:44:26,439
Speaker 2: we're preempting Carson and apparently we're too afraid to even

853
00:44:26,680 --> 00:44:29,000
Speaker 2: bring it up. So no, we're passing on that.

854
00:44:29,320 --> 00:44:30,520
Speaker 3: No, Carson, have you killed?

855
00:44:30,680 --> 00:44:33,960
Speaker 2: CBS said, are you crazy? We're getting great ratings with

856
00:44:34,040 --> 00:44:37,560
Speaker 2: the Doris Day Show and laughing, we can't, we can't

857
00:44:37,600 --> 00:44:39,760
Speaker 2: get rid of those for some football game. And ABC

858
00:44:40,120 --> 00:44:43,640
Speaker 2: just was like, you know that that nerdy kid in

859
00:44:43,680 --> 00:44:45,840
Speaker 2: class that has their hand up so high it's about

860
00:44:45,840 --> 00:44:48,280
Speaker 2: to be dislocated from their shoulder and they're just waggling

861
00:44:48,280 --> 00:44:50,720
Speaker 2: in their seat. That's what ABC was doing. And finally

862
00:44:50,719 --> 00:44:53,759
Speaker 2: Peter Roselle is like, guess ABC, you can have it.

863
00:44:54,600 --> 00:44:57,360
Speaker 3: That's right, and uh, you know it turned out to

864
00:44:57,360 --> 00:44:58,160
Speaker 3: be a very big deal.

865
00:44:58,320 --> 00:45:01,719
Speaker 1: There's a guy named Rune Hardly there that kind of

866
00:45:01,800 --> 00:45:07,800
Speaker 1: spearheaded this project for ABC Sports flashio graphics, more cameras,

867
00:45:08,160 --> 00:45:10,960
Speaker 1: more camera angles and slow mo and stuff like that,

868
00:45:11,719 --> 00:45:14,040
Speaker 1: like using all this sort of newer technology more than

869
00:45:14,040 --> 00:45:14,640
Speaker 1: they had before.

870
00:45:14,760 --> 00:45:15,560
Speaker 2: You have to say, and.

871
00:45:19,280 --> 00:45:22,080
Speaker 1: The biggest chain, man, if you could hold that for

872
00:45:22,120 --> 00:45:26,640
Speaker 1: the next three minutes. The biggest change was they all

873
00:45:26,680 --> 00:45:29,799
Speaker 1: of a sudden had three a three person broadcasting team,

874
00:45:29,800 --> 00:45:32,080
Speaker 1: which had never been done. It was always just a

875
00:45:32,120 --> 00:45:35,160
Speaker 1: color commentator and a play by play person, but in

876
00:45:35,200 --> 00:45:37,759
Speaker 1: this case they had the play by play guy and

877
00:45:37,840 --> 00:45:41,040
Speaker 1: Keith Jackson only there for one year, then replaced by

878
00:45:41,040 --> 00:45:44,319
Speaker 1: Frank Gifford, and then Dandy Don Meredith was the color guy.

879
00:45:45,600 --> 00:45:49,359
Speaker 1: Very he was an actor, former Cowboys, QB. Handsome, just

880
00:45:49,760 --> 00:45:51,000
Speaker 1: great in the color position.

881
00:45:51,600 --> 00:45:54,640
Speaker 2: And then people who don't know what you're talking about,

882
00:45:54,640 --> 00:45:55,839
Speaker 2: what the color position is?

883
00:45:56,280 --> 00:45:58,080
Speaker 1: Oh, well, the play by play is the is the

884
00:45:58,120 --> 00:46:00,400
Speaker 1: person that goes. And then he takes the ball on

885
00:46:00,440 --> 00:46:02,879
Speaker 1: the four yard line and cuts it outside and runs

886
00:46:02,880 --> 00:46:05,319
Speaker 1: it down to the three tackled hard by number eighty five.

887
00:46:05,480 --> 00:46:08,160
Speaker 1: And then the color guy comes in and says, I

888
00:46:08,200 --> 00:46:11,120
Speaker 1: gotta tell you, man, the way they're playing tonight, it

889
00:46:11,120 --> 00:46:13,200
Speaker 1: looks like they're pretty inspired. I don't know if the

890
00:46:13,280 --> 00:46:15,000
Speaker 1: cheerleaders are getting them all pumped up or what.

891
00:46:15,120 --> 00:46:17,680
Speaker 2: Oh that's great. Okay, Then who was Cosel?

892
00:46:18,200 --> 00:46:22,280
Speaker 1: Well, Cosell was Cosell. He was. We should do a

893
00:46:22,320 --> 00:46:24,920
Speaker 1: full podcast on him. The guy is a is a legend,

894
00:46:25,120 --> 00:46:30,120
Speaker 1: an amazing broadcaster. You know, was fired in disgrace at

895
00:46:30,120 --> 00:46:32,720
Speaker 1: one point. But yeah, quite quite a story. But Cosell

896
00:46:32,840 --> 00:46:36,319
Speaker 1: was just he he was sort of a cerbic and

897
00:46:36,360 --> 00:46:39,200
Speaker 1: he would make fun of players and people and teams and.

898
00:46:39,200 --> 00:46:41,840
Speaker 2: Oh he was the Dennis for mill Time.

899
00:46:42,440 --> 00:46:45,560
Speaker 3: Well much better.

900
00:46:46,120 --> 00:46:48,600
Speaker 1: But you know, Cossel was very famous for sort of

901
00:46:48,719 --> 00:46:51,120
Speaker 1: verbally sparring with Ali and going toe to toe with

902
00:46:51,160 --> 00:46:55,319
Speaker 1: Ali in interviews, and just a great broadcaster while he

903
00:46:55,400 --> 00:46:58,040
Speaker 1: was doing his job, and he was the third sort

904
00:46:58,080 --> 00:47:00,680
Speaker 1: of wild card, and he and Don Meredith would go

905
00:47:00,760 --> 00:47:03,600
Speaker 1: at it and when when Gifford came in, that was

906
00:47:03,640 --> 00:47:07,160
Speaker 1: really a solid team and they it was a huge hit.

907
00:47:07,200 --> 00:47:10,439
Speaker 1: I think it's still one of the highest rated TV

908
00:47:10,680 --> 00:47:12,360
Speaker 1: series period on television.

909
00:47:13,320 --> 00:47:16,680
Speaker 2: Yes, and it's one of the longest running too, although

910
00:47:17,160 --> 00:47:19,320
Speaker 2: it started in nineteen seventy, right.

911
00:47:21,200 --> 00:47:22,799
Speaker 1: Yeah, did we even say what day was it was?

912
00:47:23,239 --> 00:47:25,680
Speaker 2: Well, it was a Monday in nineteen seventy It was.

913
00:47:26,040 --> 00:47:28,960
Speaker 1: The Browns Jets and the Browns won thirty one twenty one,

914
00:47:28,960 --> 00:47:29,279
Speaker 1: I know that.

915
00:47:29,320 --> 00:47:31,399
Speaker 2: And it's been going ever since then. So this thing's

916
00:47:31,440 --> 00:47:34,920
Speaker 2: been on for fifty three years, but it's it's a

917
00:47:34,960 --> 00:47:37,560
Speaker 2: baby compared to some of the longest running TV shows

918
00:47:37,600 --> 00:47:41,560
Speaker 2: in America. General Hospital started in nineteen thirty six, Guiding

919
00:47:41,640 --> 00:47:45,160
Speaker 2: Light came the year after. Sesame Street's been on even longer.

920
00:47:45,560 --> 00:47:50,680
Speaker 2: So it's old, but there's older just f yi, Yeah.

921
00:47:50,480 --> 00:47:52,880
Speaker 1: For sure, and it bears pointing out The reason they

922
00:47:52,920 --> 00:47:57,520
Speaker 1: went with the Jets was because the guy from ABC

923
00:47:57,719 --> 00:48:02,160
Speaker 1: was like, we have to get Joe Namath on TV

924
00:48:02,280 --> 00:48:05,080
Speaker 1: for this first game, because Joe Namath was a huge

925
00:48:06,080 --> 00:48:08,360
Speaker 1: football star with the AFL and then when they merged

926
00:48:08,400 --> 00:48:11,840
Speaker 1: in the NFL and just a huge presence. He was

927
00:48:11,840 --> 00:48:12,919
Speaker 1: a sex symbol.

928
00:48:13,080 --> 00:48:14,480
Speaker 2: And a Brady Bunch.

929
00:48:14,920 --> 00:48:16,640
Speaker 1: It was like he and Burt Reynolds were like the

930
00:48:16,680 --> 00:48:20,279
Speaker 1: two hot guys of the moment and they had to

931
00:48:20,280 --> 00:48:21,040
Speaker 1: get Namoth in there.

932
00:48:21,080 --> 00:48:22,280
Speaker 3: So that's why they went with the Jets.

933
00:48:22,280 --> 00:48:26,120
Speaker 2: Smart, Well, you got anything else, I got nothing else?

934
00:48:26,200 --> 00:48:31,480
Speaker 2: What's our episode on Monday Night football? Everybody? So if

935
00:48:31,480 --> 00:48:33,040
Speaker 2: you want to know more about all this stuff, we

936
00:48:33,040 --> 00:48:35,279
Speaker 2: would say head on over to How Stuff Works. You

937
00:48:35,320 --> 00:48:38,160
Speaker 2: can read the mystery one we left out. And by

938
00:48:38,200 --> 00:48:40,600
Speaker 2: the way, this was written by our very own Dave Ruse,

939
00:48:40,960 --> 00:48:43,319
Speaker 2: So hats off Troy Ruse for that. Thank you.

940
00:48:43,440 --> 00:48:45,919
Speaker 1: We just have to email Dave separately and make fun

941
00:48:45,920 --> 00:48:48,880
Speaker 1: of him for calling Reese's Pieces peanut butter and chocolate candies.

942
00:48:48,920 --> 00:48:50,400
Speaker 1: Yeah that was or not?

943
00:48:50,520 --> 00:48:54,040
Speaker 2: That was written by somebody who's clearly never had Reese's Pieces.

944
00:48:54,440 --> 00:48:57,120
Speaker 1: I mean, technically you make and say that candy shell

945
00:48:57,280 --> 00:48:57,879
Speaker 1: is Nope.

946
00:48:57,920 --> 00:49:00,920
Speaker 2: Chocolate, Nope, not at all. There's not a drop of

947
00:49:00,960 --> 00:49:02,440
Speaker 2: chocolate in Reese's pieces.

948
00:49:02,680 --> 00:49:05,439
Speaker 1: Well, I don't mean the ingredients, but is it? I mean,

949
00:49:05,719 --> 00:49:07,120
Speaker 1: isn't it known as a chocolate jop?

950
00:49:07,200 --> 00:49:11,680
Speaker 2: No, it's a candy coated peanut butter candy peanut butter confection.

951
00:49:12,520 --> 00:49:14,319
Speaker 3: What about M and MS? Is that a chocolate chow?

952
00:49:14,520 --> 00:49:14,800
Speaker 1: Totally?

953
00:49:14,880 --> 00:49:18,160
Speaker 2: No, it's a candy coated chocolate inside, and then sometimes

954
00:49:18,160 --> 00:49:22,359
Speaker 2: there's an additional inner nugget of peanutter. God knows what now.

955
00:49:22,360 --> 00:49:25,280
Speaker 2: But originally all kinds of stuff, it was candy coated chocolate.

956
00:49:25,840 --> 00:49:28,560
Speaker 2: This is a candy coated peanut butter candy.

957
00:49:29,719 --> 00:49:31,000
Speaker 1: I mean, I know what it is. I just didn't

958
00:49:31,040 --> 00:49:35,279
Speaker 1: know if that was the thinnest proximation of chocolate. Nope.

959
00:49:36,480 --> 00:49:38,319
Speaker 2: Well, I think we already kind of kicked it over

960
00:49:38,360 --> 00:49:40,160
Speaker 2: to house to fork, So that means, of course, everybody,

961
00:49:40,239 --> 00:49:41,439
Speaker 2: it's time for listener mail.

962
00:49:44,560 --> 00:49:47,359
Speaker 1: Hey, guys, Love Love Love Love. The show started listening

963
00:49:47,400 --> 00:49:49,560
Speaker 1: when I was working my very first job after graduation

964
00:49:49,680 --> 00:49:52,840
Speaker 1: during the pandemic. Spotify kept prompting me to try to

965
00:49:52,840 --> 00:49:54,719
Speaker 1: listen to stuff you should know, and I thought the

966
00:49:54,760 --> 00:49:58,080
Speaker 1: title was condescending. It first. I truly thought the podcast

967
00:49:58,560 --> 00:50:00,759
Speaker 1: would be telling me about the stuff I already should

968
00:50:00,800 --> 00:50:02,719
Speaker 1: know at this point in my life, like, oh, here's

969
00:50:02,760 --> 00:50:05,040
Speaker 1: how to fold laundry, or here's how to do your taxes.

970
00:50:05,520 --> 00:50:07,279
Speaker 1: The joke's on me, though, because I think one of

971
00:50:07,280 --> 00:50:10,360
Speaker 1: the first episodes I listened to was about Satanism.

972
00:50:10,880 --> 00:50:12,279
Speaker 2: Why don't you know about that? All? Right?

973
00:50:12,280 --> 00:50:15,279
Speaker 1: Exactly at this point wherever I started to get into something,

974
00:50:15,280 --> 00:50:17,680
Speaker 1: i'd do a quick search on the podcast first to

975
00:50:17,719 --> 00:50:20,840
Speaker 1: see if you've covered it before checking out Google. You

976
00:50:20,840 --> 00:50:23,200
Speaker 1: two are great teachers to make every single topic of hoot.

977
00:50:23,280 --> 00:50:25,560
Speaker 1: So imagine my dismay when I started getting back into

978
00:50:25,600 --> 00:50:27,040
Speaker 1: sailing and I saw you.

979
00:50:27,040 --> 00:50:28,280
Speaker 3: I haven't even skimmed the surface.

980
00:50:28,719 --> 00:50:31,319
Speaker 1: I think you should look into sailing guys, because it's

981
00:50:31,360 --> 00:50:35,560
Speaker 1: really interesting. Sneak preview. The wind is technically pulling, not

982
00:50:35,600 --> 00:50:36,360
Speaker 1: pushing your boat.

983
00:50:36,880 --> 00:50:40,080
Speaker 2: Yeah, Buck pester Fuller said, the wind sucks instead of blows.

984
00:50:41,360 --> 00:50:44,240
Speaker 3: See, you can't teach you anything. You know that stuff already.

985
00:50:44,400 --> 00:50:46,319
Speaker 2: You may taught me that, so I got a head

986
00:50:46,360 --> 00:50:46,799
Speaker 2: tip her.

987
00:50:47,280 --> 00:50:49,239
Speaker 3: Yeah. Well, and he taught her, and he taught us

988
00:50:49,280 --> 00:50:50,319
Speaker 3: all about the geodesicdom.

989
00:50:50,480 --> 00:50:52,440
Speaker 2: That's right, and synergy Chuck.

990
00:50:52,440 --> 00:50:56,520
Speaker 1: That's right. Oh all right, that's from Sam and Sam

991
00:50:56,680 --> 00:50:59,120
Speaker 1: sailing reeks to me of one of those that we

992
00:50:59,160 --> 00:51:02,600
Speaker 1: would flay a little bit at and just get crushed

993
00:51:02,600 --> 00:51:04,000
Speaker 1: by sailing enthusiasts.

994
00:51:04,320 --> 00:51:05,760
Speaker 3: Yes, but maybe we'll do it anyway.

995
00:51:06,120 --> 00:51:10,040
Speaker 2: Well, yeah, why spare sailors. We've done it for chess players,

996
00:51:10,719 --> 00:51:13,200
Speaker 2: European football players, everybody.

997
00:51:12,719 --> 00:51:13,719
Speaker 1: Soccer surfers.

998
00:51:13,960 --> 00:51:16,960
Speaker 2: Right. If you want to get in touch with this

999
00:51:17,080 --> 00:51:19,880
Speaker 2: like Sam did and suggest some topic that you know

1000
00:51:19,960 --> 00:51:22,600
Speaker 2: about that you'd like us to ruin for you, you

1001
00:51:22,600 --> 00:51:25,400
Speaker 2: can send it in an email to Stuff Podcasts at

1002
00:51:25,440 --> 00:51:29,080
Speaker 2: iHeartRadio dot com.

1003
00:51:30,000 --> 00:51:32,880
Speaker 1: Stuff you Should Know is a production of iHeartRadio. For

1004
00:51:32,960 --> 00:51:37,120
Speaker 1: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,

1005
00:51:37,239 --> 00:51:39,080
Speaker 1: or wherever you listen to your favorite shows.