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Speaker 1: Let's turn to the consumer sproducts space right now in

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Speaker 1: the highly competitive market for high quality headphones, Bose, of course,

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Speaker 1: is at the center of that, just announcing the next

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Speaker 1: generation of its popular noise canceling headphones and earbuds. The

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Speaker 1: top models feature a new immersive audio technology that Bow's

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Speaker 1: developed to compete with spatial audio from other brands joining

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Speaker 1: us right now. And please to say, is the CEO

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Speaker 1: of Bo's Lylah Snyder, great to have you here in

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Speaker 1: the studio. Hap me absolutely, I think we're all familiar

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Speaker 1: with your brands. Vonnie was just crowing about her noise

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Speaker 1: canceling headphones. But what I'm interested is this new technology

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Speaker 1: that is in this because I feel like we've gone

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Speaker 1: from a different iteration of noise canceling. I mean, I

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Speaker 1: know spatial audio has become a thing. Explain with the

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Speaker 1: technology you're using now in the headphones.

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Speaker 2: Yeah, so quiet comfort headphones will give you everything you expect, right,

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Speaker 2: amazing noise cancelation, great quality audio. The new feature is

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Speaker 2: immersive audio, and think of it as taking the sound

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Speaker 2: from being inside your head. Usually when you're listening to headphones,

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Speaker 2: you feel like that music is right inside and bringing

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Speaker 2: it out in front of you, so that you feel

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Speaker 2: like you're listening to two amazing speakers right in that

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Speaker 2: sweet spot. Really creates a spaciousness that I personally love.

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Speaker 1: I am curious about just the competition in this space.

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Speaker 1: I mean, for a while, Bose was kind of synonymous with,

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Speaker 1: you know, high quality audio. That was partly because of

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Speaker 1: your innovation, but also because there weren't a whole lot

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Speaker 1: of other players. I mean, you had some really high

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Speaker 1: end players out there like Armin Karna and a few others.

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Speaker 1: But now I feel like everybody's trying to get into

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Speaker 1: this space here. How do you handle that?

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Speaker 2: I think what's so unique about Bose is we are

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Speaker 2: focused only on audio. So for us, audio experiences is

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Speaker 2: what we're obsessing about every day. And our customers are

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Speaker 2: music lovers and our employees are music lovers, and so

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Speaker 2: I think what makes us truly distinctive is we're focused

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Speaker 2: on innovation to make those music lovers have the best

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Speaker 2: possible experience with their headphones.

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Speaker 3: You're literally a PhD in mechanical engineering from MITM, and

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Speaker 3: you worked to Pitney Bows. Before this was all about

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Speaker 3: supply chains and getting things to places.

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Speaker 4: They need to be.

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Speaker 3: How are you now at Bo's thinking about China and

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Speaker 3: this coupling, this deglobalization and what's happening there because you

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Speaker 3: factories there too.

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Speaker 2: So I think everyone, through the pandemic and what followed

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Speaker 2: in terms of global supply chains is really thinking about

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Speaker 2: agility and resiliency in their supply chain, and we're no different.

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Speaker 2: We're thinking about how do we make sure that we

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Speaker 2: can consistently get our great products in the hands of

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Speaker 2: our customers.

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Speaker 3: But are there problems out there still?

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Speaker 2: Though so far not really right, we feel like the

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Speaker 2: supply the commodities have eased, freight is eased, so we're

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Speaker 2: finding it a much more amenable supply chain now than

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Speaker 2: what we had before. There are still some issues in spaces,

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Speaker 2: but it's improved dramatically, and I think our ability to

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Speaker 2: handle those tiny shocks when we have them has increased dramatically.

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Speaker 1: I am curious about I understand that there's probably a

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Speaker 1: customer that gravitates, suppose that there's probably maybe a little

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Speaker 1: bit more immune to economic conditions, But at the same time,

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Speaker 1: I'm sure you have to be kind of tuned in

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Speaker 1: to what's going on with the consumer, what their capacity

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Speaker 1: is to spend here what does the economic landscape look

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Speaker 1: like to you.

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Speaker 2: We see sales are still really strong this year. We

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Speaker 2: it's continued throughout the year. We're growing. We see strength

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Speaker 2: going into the holiday, and this is really a category

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Speaker 2: that's a passion point for consumers and they're willing to

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Speaker 2: They don't want to compromise when they think about premium audio.

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Speaker 2: If they really love music, they want to make sure

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Speaker 2: they're experiencing that in the best possible way. And we

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Speaker 2: see the consumer really showing up very strongly in our categories.

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Speaker 1: I am curious about just your tenure. I think you've

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Speaker 1: been at the Helm for a couple of years now

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Speaker 1: here years, three years, excuse me. At Bose, one of

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Speaker 1: the early things that you did you establish a marketing

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Speaker 1: officer position, which was new to Bose. That's right time,

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Speaker 1: and I remember reading about him and I guess some

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Speaker 1: of the challenges that he would have to take Bose

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Speaker 1: from its former corporate culture to what it is now.

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Speaker 1: How much has changed with regards to the outreach to

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Speaker 1: the consumer and just the veneer of marketing that you're

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Speaker 1: using right now.

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Speaker 2: What's great is the core hasn't changed, right, Really thinking

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Speaker 2: about music and the joy that that brings to people.

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Speaker 2: But what you can see in our brand in the

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Speaker 2: way we're positioning it today is we're really trying to

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Speaker 2: connect more emotionally with our customer. We've always been known

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Speaker 2: for great technology and innovation and that hasn't changed, but

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Speaker 2: we want to help people see how these products make

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Speaker 2: them feel right. The music is so important to memories

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Speaker 2: and all of those special details in your life. Music

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Speaker 2: is usually there, and helping our consumers make that emotional

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Speaker 2: connection with those is really where we've been focused.

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Speaker 1: What's your favorite music?

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Speaker 2: I love all music. I get that question a lot.

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Speaker 2: One of the most fun things to do is to

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Speaker 2: try our products across genres. You can really see how

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Speaker 2: different genres bring different aspects of our products to life.

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Speaker 4: So I like to tit it it's out there.

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Speaker 3: You're a fan of country music, you're a fan of

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Speaker 3: some classic girlcke.

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Speaker 2: Tell I am, it's all out there.

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Speaker 4: Yeah, little Taylor Swift in your household too, From what.

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Speaker 2: I'm Taylor Swift, I think in everyone's household this summer now.

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Speaker 4: So well. Our congratulations to Lailah Snyder, CEO of Bose,

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Speaker 4: just on being the CEO of Bose, but also the

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Speaker 4: quiet Comfort Ultra headphones get launched today, so thanks for

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Speaker 4: joining us. Thanks so much.