WEBVTT - Invention Playlist II: Toothpaste

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<v Speaker 1>Hey, welcome to Invention. My name is Robert Lamb and

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<v Speaker 1>I'm Joe McCormick. Robert, have you ever had the misfortune

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<v Speaker 1>of going to work having forgotten to brush your teeth

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<v Speaker 1>in the morning. First, No, you've never done it. No,

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<v Speaker 1>I just don't. I don't remember having done it. I

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<v Speaker 1>might have done this earlier on. But I've I've really,

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<v Speaker 1>I've been on a care the last ten years or so,

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<v Speaker 1>um where I've I've really put a focus on maintaining

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<v Speaker 1>proper dental hygiene. Yeah, you keep the mouth regiment under

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<v Speaker 1>the lash. Yeah. Like I'll go into to see my

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<v Speaker 1>dentist and the dentist will say, hey, what do you uh,

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<v Speaker 1>what's it like when you don't wear your mouth guard

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<v Speaker 1>at night? Because I wear a mouth guard at night

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<v Speaker 1>to keep from grinding my teeth. And and I when

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<v Speaker 1>they asked me this, they say, well, what do you

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<v Speaker 1>mean you tell me to wear this every night? I

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<v Speaker 1>wear it every night. So um so yeah, I I

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<v Speaker 1>try and follow everything to the letter. You are like

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<v Speaker 1>a monk. You are like a medieval monk with that

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<v Speaker 1>kind of discipline. I guess you know the fear of hell,

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<v Speaker 1>but in this case, the hell that I that I

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<v Speaker 1>am uh fearful of is a hell of lost teeth

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<v Speaker 1>or decaying teeth, et cetera. Oh, nasty mouth is a

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<v Speaker 1>kind of hell. I mean, when this has happened to me,

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<v Speaker 1>it feels so disgusting, and my mouth feels nasty and unhealthy,

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<v Speaker 1>and I assume my breath must be terrible, and I

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<v Speaker 1>assume that, like my teeth are all going to fall

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<v Speaker 1>out by six pm. It's it's just bad. And I

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<v Speaker 1>also feel like I have, I have made some seriously injurious,

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<v Speaker 1>irreparable mistake for my own dental health. I know that's

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<v Speaker 1>probably way over the line, but I I do feel

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<v Speaker 1>that way sometimes, And and brushing one's teeth can sometimes

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<v Speaker 1>feel I don't know if you share this, feel as

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<v Speaker 1>absolutely essential, as like biologically essential and primordial as sleeping

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<v Speaker 1>or breathing. You know that like if you don't do it,

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<v Speaker 1>something is deeply wrong with your body and you're not

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<v Speaker 1>living as you were meant to. Yeah, it's it's a

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<v Speaker 1>totally weird area that I've probably spent way too much

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<v Speaker 1>time contemplating. Because on one level, yes, when you're when

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<v Speaker 1>you're younger, older people tell you, hey, you need to

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<v Speaker 1>brush your teeth, you need to flash your teeth, you

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<v Speaker 1>need to do these things. And when you're young, you're

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<v Speaker 1>you're just kind of like, oh, yeah, yeah, I'll do

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<v Speaker 1>those things. I'll do those things some of the time.

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<v Speaker 1>Um it's and oftentimes as only as you get older

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<v Speaker 1>that you realize, oh, I need a double down on that,

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<v Speaker 1>or worse, I really should have listened to them back

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<v Speaker 1>in the day, back when I was younger. Well, you

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<v Speaker 1>don't want to be looking back and saying, oh, if

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<v Speaker 1>only I've done things differently, I wouldn't have goblin shark mouth.

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<v Speaker 1>And it also doesn't help that so many of us

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<v Speaker 1>are pet owners. And if you get older pets, then

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<v Speaker 1>you know the experience of your your your pet outliving

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<v Speaker 1>its teeth um because or having to pay for for

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<v Speaker 1>brushings for your various animals, having to get in there

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<v Speaker 1>and brush their teeth yourself, that sort of thing. You know.

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<v Speaker 1>I was wondering what happens if you just don't brush

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<v Speaker 1>your teeth. I have this fear that the bad things

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<v Speaker 1>will happen if I don't. But what actually happens if

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<v Speaker 1>you just say let it go for a year. And

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<v Speaker 1>there are actually quite a few articles about this. There

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<v Speaker 1>must be a thing people wonder pretty often. For example,

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<v Speaker 1>I was just reading an article in USA today that

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<v Speaker 1>interviewed a dentist and a spokesperson from the American Dental

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<v Speaker 1>Association named Matthew Messina about what would happen if you

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<v Speaker 1>stop brushing your teeth for a year, And for reference,

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<v Speaker 1>the the a DA, the American Dental Association recommends flossing

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<v Speaker 1>once a day and brushing twice a day. And that's

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<v Speaker 1>and that's what everyone should do um at least twice

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<v Speaker 1>a day. I say, do three if you can. But

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<v Speaker 1>everybody apparently has a different reaction to neglect of dental hygiene.

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<v Speaker 1>So there are probably some people out there, just depending

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<v Speaker 1>on your genes, your diet, your microbiome, various things about you,

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<v Speaker 1>that that could do this and wouldn't suffer all that

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<v Speaker 1>many consequences. Probably there are other people who would have

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<v Speaker 1>very negative consequences. But generally, on average, people who stopped

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<v Speaker 1>brushing their teeth for a year would be a lot

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<v Speaker 1>more likely to develop tooth decay in the form of

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<v Speaker 1>cab at ease, and more likely to develop periodontal disease

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<v Speaker 1>or gum disease, and both of these can be really bad,

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<v Speaker 1>They cause pain in the mouth, can cause tooth loss.

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<v Speaker 1>Uh So, a primary function of tooth brushing is to

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<v Speaker 1>just brush away bacterial formations on your teeth, and if

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<v Speaker 1>you don't brush that bacteria away, it can cause immune

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<v Speaker 1>system reactions, and the gums can potentially lead to a

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<v Speaker 1>host of other sort of secondary health problems in the

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<v Speaker 1>body which aren't even in the mouth. It can even

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<v Speaker 1>it's been linked to, say, pneumonia and heart attacks and

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<v Speaker 1>so forth. And then on the more esthetic side, you

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<v Speaker 1>of course have your teeth looking like you haven't brushed

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<v Speaker 1>them in a year, and chronic bad breath probably, But

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<v Speaker 1>sometimes I think about how my toothbrush, the toothpaste I use.

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<v Speaker 1>These are products of twenty first century industry, and if

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<v Speaker 1>you go back a few hundred years, people didn't have

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<v Speaker 1>products exactly like these. They might have had some other

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<v Speaker 1>things they did to their mouth, and we'll discuss those

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<v Speaker 1>in a bit. But what would it be like to be, say,

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<v Speaker 1>a fifteenth century peasant who just doesn't have a tooth

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<v Speaker 1>rush and toothpaste. Because our dental health and hygiene, as

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<v Speaker 1>we understand it is, is dependent upon this modern technology,

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<v Speaker 1>upon these inventions, and what did we do before those inventions,

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<v Speaker 1>because obviously there's like a base level, right of like

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<v Speaker 1>the animal level of maintaining your dental hygiene, in which

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<v Speaker 1>you use your tongue and maybe your nails to remove

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<v Speaker 1>and you know, dislodge bits of vegetable or flesh. But

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<v Speaker 1>but beyond that, what was there. That's one of the

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<v Speaker 1>things we're gonna talk about today, not only where does

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<v Speaker 1>modern toothpaste come from, but what past for toothpaste in

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<v Speaker 1>ages past and the relationship between why we use toothpaste

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<v Speaker 1>and what it actually does. I have to to admit

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<v Speaker 1>that the historical question here is something I always think

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<v Speaker 1>about whenever I'm watching a movie that's that has a

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<v Speaker 1>historical setting, especially if it's a big budget, modern Hollywood production,

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<v Speaker 1>because you inevitably have just somebody with you know, they've

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<v Speaker 1>they've put grime on their face, they're wearing splendid outfits,

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<v Speaker 1>but then their their teeth just shine like like the sun,

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<v Speaker 1>and they're just so pearly white. And I'll often say,

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<v Speaker 1>often call them out on that. I'd be like, oh,

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<v Speaker 1>that that doesn't seem right at all, like the teeth

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<v Speaker 1>in Brave Heart, And yeah, you know, to go in

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<v Speaker 1>the other direction, if you look at post apocalyptic films,

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<v Speaker 1>especially bad post apocalyptic movies from the eighties, the kind

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<v Speaker 1>of Mad Max rip offs that like Cannon films did,

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<v Speaker 1>like a Cyborg, the gen Claude Van Damn movie, You'll

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<v Speaker 1>get people living in this squalid future and they do

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<v Speaker 1>the thing where they take people who have normal, healthy

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<v Speaker 1>looking teeth and they just kind of rub grime on it,

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<v Speaker 1>like they've got these streaks of black across their teeth.

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<v Speaker 1>Like in the future, everybody just eats shoe polish. Well,

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<v Speaker 1>who knows. I mean, that's actually gonna gonna line up

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<v Speaker 1>in interesting ways with some of the earlier dental hygiene

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<v Speaker 1>inventions that will be discussing. That's true. I didn't even

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<v Speaker 1>think about that. People in Cyborg, those those black and

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<v Speaker 1>teeth could be a product of their their tooth cleaning regimen,

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<v Speaker 1>not a product of decay, right or you know that

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<v Speaker 1>has to do with their their tobacco usage. Who knows.

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<v Speaker 1>But another question and I have is, Okay, so if

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<v Speaker 1>we don't brush our teeth for a year or even longer,

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<v Speaker 1>some bad things can happen to our mouth. Which makes

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<v Speaker 1>me think that if you go back to prehistoric life,

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<v Speaker 1>people didn't really have much of anything, toothbrushes, toothpaste. Uh,

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<v Speaker 1>they probably didn't really brush their teeth much anyo. They

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<v Speaker 1>had fingers and like they had twigs to chew on.

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<v Speaker 1>They could probably rub around in their in their mouth

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<v Speaker 1>with their fingers if they felt like it. We don't

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<v Speaker 1>know how much they did that, but did prehistoric people's

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<v Speaker 1>just always have nasty mouth syndrome with teeth rotten away

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<v Speaker 1>by the time they were teenagers? Like, how did teeth

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<v Speaker 1>survive before we had modern dental care and dental hygiene equipment.

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<v Speaker 1>And I actually found a really interesting paper about this.

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<v Speaker 1>This was a paper published in Nature Genetics in by

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<v Speaker 1>Christina J. Adler at All a bunch of authors called

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<v Speaker 1>Sequencing Ancient calcified dental plaque shows changes in oral microbiota

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<v Speaker 1>with dietary shifts of the Neolithic and Industrial revolutions. And

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<v Speaker 1>so the takeaway of this paper is, despite not having

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<v Speaker 1>the dental hygiene methods that we do, prehistoric hunter gatherers

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<v Speaker 1>had pretty good teeth. They could probably pick at their

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<v Speaker 1>teeth with twigs and so forth, But they didn't have toothpaste,

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<v Speaker 1>they didn't have toothbrushes, they didn't have dentists, So how

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<v Speaker 1>did their teeth survive And the answer appears to be

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<v Speaker 1>their teeth were pretty healthy because they survived on a

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<v Speaker 1>totally different diet than we do now. Yeah. Indeed, think

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<v Speaker 1>of all the coffee and sugary sodas that they were

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<v Speaker 1>not consuming. I think it seems like sugar is a

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<v Speaker 1>big part of this equation because much of our oral

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<v Speaker 1>health depends on the relationship with the microbial organisms that

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<v Speaker 1>live in our mouths. It's kind of fun to think

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<v Speaker 1>about the fact that your mouth is an ecosystem. Yeah. Yeah,

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<v Speaker 1>And and sugar is something that you're you're only really

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<v Speaker 1>supposed to find so much of in the wild. Our

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<v Speaker 1>modern candy bars just throw all that out of whack.

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<v Speaker 1>And my my father, I should mentioned, was a dentist

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<v Speaker 1>and u in. One of the things he always told

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<v Speaker 1>my sisters and me was was, if you eat that

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<v Speaker 1>candy bar, it's just gonna write your teeth own, Like,

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<v Speaker 1>don't don't eat that candy bar. Don't eat it. We

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<v Speaker 1>still ate a lot of candy, but the message was

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<v Speaker 1>always there, like it's eating consuming too much sugar is

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<v Speaker 1>a road to garbage mouth. Well that you can assume

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<v Speaker 1>that that might be like one of those kind of

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<v Speaker 1>just uninformed parental warnings is just to scare you, the

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<v Speaker 1>same way they say, like don't if you watch too

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<v Speaker 1>much TV, you'll go cross eye. There's something like that.

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<v Speaker 1>You know, that's not really based in fact, but but

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<v Speaker 1>it does appear that that piece of advice is somewhat

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<v Speaker 1>based in fact that there does appear to be a

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<v Speaker 1>relationship between sugar consumption and poor oral health. Because if

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<v Speaker 1>you change what you eat, you also change what the

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<v Speaker 1>organisms in your mouth eat. It's an ecosystem. You're changing

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<v Speaker 1>what chemical energy profile is going into that ecosystem in

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<v Speaker 1>your mouth, and different microbes eat different things, change your diet,

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<v Speaker 1>and you might encourage a different crowd to take up

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<v Speaker 1>shop in your teeth. And so the prehistoric hunter gatherer

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<v Speaker 1>diet favored things like meat, vegetables, and nuts, and apparently

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<v Speaker 1>that is pretty friendly to your teeth. One of the

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<v Speaker 1>important things to keep in mind yeah here is that

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<v Speaker 1>inventions do not occur within a vacuum, and inventions are

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<v Speaker 1>affected by other inventions. And there's a pretty key invention

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<v Speaker 1>involved here. That invention, of course, would be agriculture. About

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<v Speaker 1>ten thousand years ago, Neil with the humans began the

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<v Speaker 1>farming Revolution, which caused a massive shift in the human diet.

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<v Speaker 1>If you were in one of these regions that was

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<v Speaker 1>sustained by farming, suddenly your diet would shift from things

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<v Speaker 1>like you know, meats, wild growing fruit and vegetables and

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<v Speaker 1>nuts and roots and all that into carbohydrate rich grains,

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<v Speaker 1>grain based breads and porridges and things like that. So

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<v Speaker 1>you're you're suddenly shifting your diet to this mainly carbon

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<v Speaker 1>driven thing. And then there's another shift that happens again

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<v Speaker 1>once again due to technology. Uh, the Industrial Revolution brings

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<v Speaker 1>about the wide spread availability of processed flour and sugar

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<v Speaker 1>around say eighteen fifty or so. And so this study

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<v Speaker 1>that I mentioned a minute ago, it looked at thirty

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<v Speaker 1>four early European skeletons to show that the transition from

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<v Speaker 1>the hunter gatherer diet to farming quote, shifted the oral

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<v Speaker 1>microbial community to a disease associated configuration. And apparently around

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<v Speaker 1>the Industrial Revolution, carryogenic bacteria, which is bacteria that causes

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<v Speaker 1>tooth decay, became dominant in our mouths, and mouth microbiota

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<v Speaker 1>are much less diverse now, which may be the cause

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<v Speaker 1>of all the chronic oral disease we see in wealthy

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<v Speaker 1>industrial societies today. It's a case where innovations and innovations

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<v Speaker 1>unbalanced things, and then we have to create other inventions.

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<v Speaker 1>We have to come up with with with various schemes

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<v Speaker 1>to try and rebalance everything. Yeah, exactly. So one of

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<v Speaker 1>the authors of that paper was Alan Cooper, director of

0:11:54.400 --> 0:11:59.120
<v Speaker 1>the Australian Center for Ancient DNA, and so, speaking to NPR,

0:11:59.360 --> 0:12:02.719
<v Speaker 1>he said, quote, what you've really created is an ecosystem

0:12:02.760 --> 0:12:06.000
<v Speaker 1>which is very low and diversity and full of opportunistic

0:12:06.040 --> 0:12:09.600
<v Speaker 1>pathogens that have jumped in to utilize the resources which

0:12:09.600 --> 0:12:12.760
<v Speaker 1>are now free. And as a result, of course, what

0:12:12.840 --> 0:12:16.560
<v Speaker 1>happens is that the mouth is constantly fighting these microbes

0:12:16.600 --> 0:12:19.520
<v Speaker 1>that live inside it. Uh to quote Cooper again, quote

0:12:19.640 --> 0:12:23.240
<v Speaker 1>you're walking around with a permanent immune response, which is

0:12:23.280 --> 0:12:26.240
<v Speaker 1>not a good thing. It causes problems all over the place.

0:12:26.600 --> 0:12:28.760
<v Speaker 1>This reminds me of of of of one of my

0:12:28.800 --> 0:12:32.520
<v Speaker 1>favorite quotes from Tina Fey that was in her her autobiography.

0:12:33.040 --> 0:12:36.120
<v Speaker 1>She's talking about the experience of growing older and waking

0:12:36.160 --> 0:12:38.600
<v Speaker 1>up in the morning and just having this horrible taste

0:12:38.600 --> 0:12:42.440
<v Speaker 1>in your mouth, and she uh surmised that quote the

0:12:42.520 --> 0:12:45.640
<v Speaker 1>mouth dies first, and it makes sense that it would

0:12:45.679 --> 0:12:48.200
<v Speaker 1>be of them. The mouth is just this constantly just

0:12:48.360 --> 0:12:51.240
<v Speaker 1>ground zero for this war against pathogens. Well, this is

0:12:51.280 --> 0:12:54.240
<v Speaker 1>just one front on which we're seeing more and more

0:12:54.280 --> 0:12:58.839
<v Speaker 1>evidence that our microbiome, the microbes that live within us

0:12:58.880 --> 0:13:02.240
<v Speaker 1>and on us, really do affect our health in in

0:13:02.320 --> 0:13:06.280
<v Speaker 1>pretty extreme ways that we haven't really recognized until very

0:13:06.320 --> 0:13:09.360
<v Speaker 1>recent times. But anyway, what all this so far tells

0:13:09.440 --> 0:13:13.720
<v Speaker 1>us is that it's not necessarily a fact of nature

0:13:14.160 --> 0:13:17.880
<v Speaker 1>that animals just have to brush their teeth with toothpaste

0:13:17.920 --> 0:13:21.400
<v Speaker 1>and floss and stuff. I mean, it can be good

0:13:21.440 --> 0:13:24.240
<v Speaker 1>for animals to clean their mouths, right, Oh yeah, I

0:13:24.240 --> 0:13:26.400
<v Speaker 1>mean it's it's worth noting that cleaning your teeth is

0:13:26.440 --> 0:13:29.040
<v Speaker 1>not merely a human thing. I mean, you just think

0:13:29.080 --> 0:13:31.360
<v Speaker 1>about how we might again dislodge food with you with

0:13:31.400 --> 0:13:34.320
<v Speaker 1>a tongue or or a nail in some cases. And

0:13:34.480 --> 0:13:37.400
<v Speaker 1>certainly there are other creatures that may do the same. Uh.

0:13:37.679 --> 0:13:41.800
<v Speaker 1>Tooth grooming even with tools has been observed among chimpanzees.

0:13:41.840 --> 0:13:45.440
<v Speaker 1>So they might use twigs for close work when fingers

0:13:45.480 --> 0:13:47.760
<v Speaker 1>won't cut it. But do they stand outside the olive

0:13:47.760 --> 0:13:49.840
<v Speaker 1>garden with that twig hanging out of their mouth in

0:13:49.880 --> 0:13:52.959
<v Speaker 1>the parking lot holding a styrofoam clamshell. Uh no, I

0:13:52.960 --> 0:13:55.240
<v Speaker 1>don't believe they do. But but they're not there yet

0:13:55.360 --> 0:13:58.000
<v Speaker 1>as a species. But from these results, it seems pretty

0:13:58.000 --> 0:14:01.600
<v Speaker 1>clear that what what's going on is that we have

0:14:01.880 --> 0:14:07.000
<v Speaker 1>created through our technology a need for an oral hygiene

0:14:07.080 --> 0:14:10.400
<v Speaker 1>regime that was that was not necessarily there in our

0:14:10.400 --> 0:14:13.560
<v Speaker 1>wild existence. And so how how do we cope with

0:14:13.640 --> 0:14:18.120
<v Speaker 1>this new microbiome in our mouths, this new more hostile

0:14:18.160 --> 0:14:21.160
<v Speaker 1>ecosystem between the teeth and the gums. Yeah, when we

0:14:21.200 --> 0:14:23.600
<v Speaker 1>look into the look back into the deeper history of

0:14:23.680 --> 0:14:27.600
<v Speaker 1>toothpaste itself, um, it seems pretty clear that that people

0:14:27.640 --> 0:14:31.960
<v Speaker 1>were figuring out things they could do pretty early on. Um,

0:14:32.240 --> 0:14:35.800
<v Speaker 1>in terms of recorded history. Uh, it's thought that Egyptians

0:14:35.880 --> 0:14:40.280
<v Speaker 1>probably started using uh something like toothpaste is as long

0:14:40.320 --> 0:14:43.840
<v Speaker 1>ago is maybe five thousand uh BC. And also we

0:14:43.880 --> 0:14:46.920
<v Speaker 1>see evidence for this among the ancient Greeks, the Romans,

0:14:47.360 --> 0:14:50.960
<v Speaker 1>the ancient Chinese, the ancient Indians. Yeah, there there is

0:14:51.000 --> 0:14:53.640
<v Speaker 1>a long tradition of I mean, one of one of

0:14:53.680 --> 0:14:56.160
<v Speaker 1>the things you see if you go back into the

0:14:56.200 --> 0:15:00.920
<v Speaker 1>ancient world as medical manuals and and like more magical

0:15:01.040 --> 0:15:04.840
<v Speaker 1>edging kind of potion manuals and these things may sometimes

0:15:05.120 --> 0:15:07.840
<v Speaker 1>give you recipes for what to do with the mouth.

0:15:07.840 --> 0:15:09.680
<v Speaker 1>A lot of times there will be like a powder

0:15:09.760 --> 0:15:12.240
<v Speaker 1>or something it'll tell you to grind up and you

0:15:12.320 --> 0:15:15.000
<v Speaker 1>rub that on the teeth to clean them. Yeah. I

0:15:15.040 --> 0:15:19.160
<v Speaker 1>was actually reading in a book, uh title Clean, a

0:15:19.280 --> 0:15:22.080
<v Speaker 1>History of Personal Hygiene Impurity by Virginia Smith, which is

0:15:22.160 --> 0:15:25.160
<v Speaker 1>a really excellent book that I've referred to on podcasts

0:15:25.160 --> 0:15:28.160
<v Speaker 1>in the past. But she mentions that the ancient Egyptians

0:15:28.200 --> 0:15:31.520
<v Speaker 1>indeed had to deal with dental problems and that this

0:15:31.640 --> 0:15:35.080
<v Speaker 1>is ultimately one of the quote problems of civilization. Uh,

0:15:35.120 --> 0:15:37.240
<v Speaker 1>you know, getting back again to the the idea that

0:15:37.280 --> 0:15:42.040
<v Speaker 1>the the agricultural revolution created some of these problems for us.

0:15:42.600 --> 0:15:45.560
<v Speaker 1>She says that it's likely that excess consumption of honey

0:15:45.600 --> 0:15:48.640
<v Speaker 1>and sugar likely impacted that at least the wealthy in

0:15:48.800 --> 0:15:52.680
<v Speaker 1>Egyptian society, but that many ancient Egyptians had teeth that

0:15:52.760 --> 0:15:55.920
<v Speaker 1>were also worn down to the quick due to poorly

0:15:56.000 --> 0:15:59.840
<v Speaker 1>milled flour. Oh yeah, so if you have flower the

0:16:00.000 --> 0:16:02.640
<v Speaker 1>it's got like um, it's got like sand or grit

0:16:02.680 --> 0:16:05.360
<v Speaker 1>and mixed in it can actually wear down your teeth

0:16:05.400 --> 0:16:07.760
<v Speaker 1>from chewing on it. Yeah, So all you kids out

0:16:07.760 --> 0:16:09.800
<v Speaker 1>there that love to eat sand, and we're looking for

0:16:09.840 --> 0:16:13.200
<v Speaker 1>an excuse to stop eating sand. There you go, yeah, yeah,

0:16:13.600 --> 0:16:15.400
<v Speaker 1>if you get sand in your mouth of the beach,

0:16:15.680 --> 0:16:18.800
<v Speaker 1>do wash it out if it all possible, because it

0:16:18.840 --> 0:16:21.040
<v Speaker 1>gives me the olivers to think about the alternative fear.

0:16:21.240 --> 0:16:24.800
<v Speaker 1>So thinking about tooth what does toothpaste actually do? In fact,

0:16:24.880 --> 0:16:28.480
<v Speaker 1>toothpaste does something sort of like the sand and the bread,

0:16:28.560 --> 0:16:31.520
<v Speaker 1>except hopefully not as harsh on the teeth. Uh. It

0:16:31.640 --> 0:16:35.840
<v Speaker 1>fulfills functions related to both health and aesthetic. So on

0:16:35.880 --> 0:16:39.120
<v Speaker 1>the health side, it removes the build up of dental plaque,

0:16:39.120 --> 0:16:42.720
<v Speaker 1>which is a bacterial biofilm that grows on surfaces inside

0:16:42.760 --> 0:16:45.280
<v Speaker 1>the mouth, such as on teeth and around the gum line,

0:16:45.640 --> 0:16:48.640
<v Speaker 1>and that helps prevent tooth decay and gum disease. But

0:16:48.760 --> 0:16:51.000
<v Speaker 1>then the aesthetic side, of course, is that it also

0:16:51.040 --> 0:16:54.000
<v Speaker 1>helps prevent bad breath, It prevents you know, stinky mouth,

0:16:54.520 --> 0:16:57.240
<v Speaker 1>It helps keep the teeth appearing white and healthy, and

0:16:57.280 --> 0:17:00.440
<v Speaker 1>it also sometimes just provides a pleasant taste, which is

0:17:00.520 --> 0:17:04.120
<v Speaker 1>actually I think a more important factor in why people

0:17:04.200 --> 0:17:07.119
<v Speaker 1>use toothpaste than many of them realize. Now, back on

0:17:07.160 --> 0:17:08.680
<v Speaker 1>the health side, there are a couple of different things

0:17:08.680 --> 0:17:11.720
<v Speaker 1>that it does. On one hand, it's an abrasive kind

0:17:11.720 --> 0:17:14.280
<v Speaker 1>of like the sand or the grid or something that

0:17:14.400 --> 0:17:17.840
<v Speaker 1>helps rub the stuff away in the mouth. And on

0:17:17.880 --> 0:17:20.440
<v Speaker 1>the other hand, sometimes it has chemical aids as well,

0:17:20.520 --> 0:17:24.399
<v Speaker 1>Like an ingredient might be something like fluoride. Yes, fluoride,

0:17:24.640 --> 0:17:26.960
<v Speaker 1>that's an essential one as well. Well, we'll get back

0:17:26.960 --> 0:17:28.880
<v Speaker 1>to the importance of fluoride in a bit. Well, yeah,

0:17:28.920 --> 0:17:30.960
<v Speaker 1>that that'll be in the modern section. First, we gotta

0:17:31.000 --> 0:17:33.440
<v Speaker 1>tell you about what people used to do to their teeth, right,

0:17:33.440 --> 0:17:35.080
<v Speaker 1>And before we do that, we should probably take our

0:17:35.119 --> 0:17:38.200
<v Speaker 1>first break. But yeah, when we come back, we will.

0:17:38.600 --> 0:17:41.600
<v Speaker 1>We will jump in the time machine and brush our

0:17:41.640 --> 0:17:50.520
<v Speaker 1>teeth among the denizens of history. Robert, would you like

0:17:50.600 --> 0:17:53.760
<v Speaker 1>to go on a journey with me to twelveth century

0:17:53.800 --> 0:17:57.760
<v Speaker 1>Italy to find out what toothcare looked like? Then let's

0:17:57.760 --> 0:18:00.920
<v Speaker 1>do it, Okay. So I want to quote from the Trotula,

0:18:01.040 --> 0:18:04.240
<v Speaker 1>which is a famous collection of treatises on women's health

0:18:04.600 --> 0:18:08.200
<v Speaker 1>from medieval Italy. Translated this is a translation by Professor

0:18:08.240 --> 0:18:11.960
<v Speaker 1>Monica H. Green, And there are several entries in the

0:18:12.000 --> 0:18:15.160
<v Speaker 1>Trotula about what to do about problems with the teeth.

0:18:16.200 --> 0:18:19.280
<v Speaker 1>First of all, here's one for black teeth. Off to

0:18:19.320 --> 0:18:22.760
<v Speaker 1>a good start. Quote for black and badly colored teeth.

0:18:23.080 --> 0:18:26.760
<v Speaker 1>Take walnut shells well cleaned, if their interior rind, which

0:18:26.800 --> 0:18:30.120
<v Speaker 1>is green. And we rubbed the teeth three times a day.

0:18:30.480 --> 0:18:32.760
<v Speaker 1>And when they have been well rubbed, we washed the

0:18:32.800 --> 0:18:36.560
<v Speaker 1>mouth with warm wine and with salt mixed in if desired.

0:18:37.280 --> 0:18:39.760
<v Speaker 1>Do you swallow the wine? I would think not, not

0:18:39.840 --> 0:18:42.280
<v Speaker 1>with the salt thrown in there. But you know this,

0:18:42.280 --> 0:18:45.120
<v Speaker 1>this reminds me of episodes that we've recorded for Stuff

0:18:45.160 --> 0:18:47.840
<v Speaker 1>to About Your Mind, where we've talked about the history

0:18:47.840 --> 0:18:51.159
<v Speaker 1>of well cocktails, but also things that we're sort of

0:18:51.200 --> 0:18:54.159
<v Speaker 1>like cocktails that at least involved alcohol being mixed with

0:18:54.520 --> 0:18:59.200
<v Speaker 1>other substances, and very often those were magic potions or

0:18:59.240 --> 0:19:02.200
<v Speaker 1>some sort of medi snol mixture that was supposed to

0:19:02.240 --> 0:19:04.600
<v Speaker 1>aid you, and very often they did involve wine or

0:19:04.640 --> 0:19:08.800
<v Speaker 1>some other alcohol. It is striking how many of the

0:19:08.840 --> 0:19:14.040
<v Speaker 1>treatments of the past involved alcoholic beverages. It almost makes

0:19:14.080 --> 0:19:17.000
<v Speaker 1>you think that, like in some cases, the alcoholic beverage

0:19:17.040 --> 0:19:19.520
<v Speaker 1>may have been a sort of consolation prize for the

0:19:19.520 --> 0:19:22.800
<v Speaker 1>fact that the treatment does not generally work, or if

0:19:22.800 --> 0:19:25.119
<v Speaker 1>it had some kind of placebo effects. The placebo effect

0:19:25.200 --> 0:19:27.320
<v Speaker 1>might have been linked to the fact that the alcohol

0:19:27.400 --> 0:19:29.399
<v Speaker 1>gets you a little bit drunk. Yes, And and I

0:19:29.680 --> 0:19:32.520
<v Speaker 1>can't think about the salt aspect of this without thinking

0:19:32.560 --> 0:19:34.639
<v Speaker 1>of about some of the saltwater treatments that have been

0:19:34.640 --> 0:19:37.160
<v Speaker 1>employed in the past, where you're essentially you're you are

0:19:37.200 --> 0:19:40.399
<v Speaker 1>just drinking saltwater, maybe saltwater mixed with honey or milk

0:19:40.520 --> 0:19:43.880
<v Speaker 1>or something, but but just drinking a bunch of saltwater

0:19:43.960 --> 0:19:45.800
<v Speaker 1>to try and cure some ailment. Oh yeah, some of

0:19:45.800 --> 0:19:48.920
<v Speaker 1>the ancients actually thought that that could heal you of problems. Yeah,

0:19:48.920 --> 0:19:51.800
<v Speaker 1>and they're not so ancients, And I recall correctly. Uh,

0:19:51.840 --> 0:19:54.240
<v Speaker 1>here's another one. This is also from the trotula. This

0:19:54.280 --> 0:19:56.399
<v Speaker 1>one sounds more like this is for rich people. I

0:19:56.440 --> 0:20:00.720
<v Speaker 1>think quote for whitening black teeth and strengthen in corroded

0:20:00.840 --> 0:20:04.240
<v Speaker 1>or rotting gums, and for a bad smelling mouth. This

0:20:04.280 --> 0:20:07.919
<v Speaker 1>works the best. Take some each of cinnamon, clove, spike,

0:20:08.000 --> 0:20:14.639
<v Speaker 1>nord mastic, Frankinson's grain, wormwood, crab foot, date pits, and olives.

0:20:15.800 --> 0:20:17.880
<v Speaker 1>I'm not sure I know what crabfoot is. I think

0:20:18.080 --> 0:20:20.520
<v Speaker 1>crabfoot is a plant. I was looking it up. There

0:20:20.560 --> 0:20:22.639
<v Speaker 1>appears to be a plant that, at least in the

0:20:22.680 --> 0:20:26.040
<v Speaker 1>modern world, that is some kind of plant that may

0:20:26.080 --> 0:20:28.439
<v Speaker 1>be a parasitic plant that grows on the tea tree

0:20:28.560 --> 0:20:32.159
<v Speaker 1>or something that it's some modern people on the Internet

0:20:32.160 --> 0:20:34.199
<v Speaker 1>I've seen referred to as crab foot, But as to

0:20:34.280 --> 0:20:37.080
<v Speaker 1>this medieval reference, I don't know if it refers to

0:20:37.119 --> 0:20:40.359
<v Speaker 1>the same thing or something else, or to just crabs feet.

0:20:40.400 --> 0:20:42.440
<v Speaker 1>I would hope they would say foot of crab if

0:20:42.440 --> 0:20:45.120
<v Speaker 1>it were, if it were an actual foot of a crab. Yeah,

0:20:45.320 --> 0:20:46.639
<v Speaker 1>all right, we get all these together. What do we

0:20:46.680 --> 0:20:49.439
<v Speaker 1>do with them? Well, you grow, So, to resume the quote,

0:20:49.720 --> 0:20:52.360
<v Speaker 1>grind all of these and reduce them to a powder.

0:20:52.400 --> 0:20:55.760
<v Speaker 1>Then rub the affected places. Likewise, in order to make

0:20:55.760 --> 0:20:59.520
<v Speaker 1>black teeth white, take tin DRAMs of roasted pummice, tin

0:20:59.640 --> 0:21:03.120
<v Speaker 1>DRAMs of salt, two DRAMs each of cinnamon and cloves,

0:21:03.200 --> 0:21:06.199
<v Speaker 1>and honey as needed. Mix the pumice and salt with

0:21:06.240 --> 0:21:08.840
<v Speaker 1>a sufficient amount of honey, then place them on a

0:21:08.880 --> 0:21:12.000
<v Speaker 1>plain dish upon the coals until they burn, and reduce

0:21:12.080 --> 0:21:14.959
<v Speaker 1>the other spices to a powder. And when there is need,

0:21:15.200 --> 0:21:18.760
<v Speaker 1>rub the teeth. Well that doesn't sound all that bad. Well, yeah,

0:21:18.760 --> 0:21:21.199
<v Speaker 1>they're putting honey in there. I was like, wait a second,

0:21:21.200 --> 0:21:25.239
<v Speaker 1>you're brushing your teeth with honey. That sounds counterproductive. Well,

0:21:25.280 --> 0:21:27.520
<v Speaker 1>I think one possibility here and uh and I believe

0:21:27.520 --> 0:21:29.719
<v Speaker 1>I read this in reference to the ancient Egyptians is

0:21:29.760 --> 0:21:32.160
<v Speaker 1>that if you were to use honey in your toothpaste,

0:21:32.160 --> 0:21:35.560
<v Speaker 1>you would help hold everything together because if because with

0:21:35.600 --> 0:21:37.800
<v Speaker 1>all these ingredients like it sounds like it's coming together

0:21:37.880 --> 0:21:40.639
<v Speaker 1>as a powder. And certainly powders were employed, but the

0:21:40.640 --> 0:21:42.639
<v Speaker 1>difference between a powder and a paste is kind of

0:21:42.680 --> 0:21:45.479
<v Speaker 1>the the addition of some sort of viscous substance. Right

0:21:45.840 --> 0:21:49.520
<v Speaker 1>right now, For a few other recipes for ancient toothpaste

0:21:49.680 --> 0:21:55.480
<v Speaker 1>um which again various paste washes, toothpicks were used throughout Eurasia,

0:21:55.560 --> 0:21:58.399
<v Speaker 1>we have the ancient Egyptian evidence as well as pointed

0:21:58.400 --> 0:22:02.600
<v Speaker 1>out by a teen National Geographic article a fourth century

0:22:02.720 --> 0:22:06.080
<v Speaker 1>see recipe. Uh and I believe this was a This

0:22:06.160 --> 0:22:10.040
<v Speaker 1>was an Egyptian recipe called for a paste made from salt, peppermint,

0:22:10.400 --> 0:22:14.480
<v Speaker 1>and dried iris flower. Dennist Hines Newman actually tried this

0:22:14.560 --> 0:22:17.400
<v Speaker 1>out in two thousand three and reported that it made

0:22:17.440 --> 0:22:20.280
<v Speaker 1>his mouth feel clean and fresh, though it also made

0:22:20.280 --> 0:22:23.520
<v Speaker 1>his gums bleed. Still He said that this was probably

0:22:23.800 --> 0:22:25.919
<v Speaker 1>this probably would have been an improvement over some of

0:22:25.960 --> 0:22:29.360
<v Speaker 1>the the soap toothpaste that were used prior to World

0:22:29.400 --> 0:22:33.200
<v Speaker 1>War Two soap toothpastes. Yeah, And basically it's just a

0:22:33.480 --> 0:22:36.760
<v Speaker 1>reminder and we'll get into this uh as we progress

0:22:36.840 --> 0:22:40.680
<v Speaker 1>here that that really toothpaste as we know it. Uh,

0:22:40.840 --> 0:22:43.760
<v Speaker 1>the dental dental hygiene products as we know it are

0:22:43.840 --> 0:22:46.840
<v Speaker 1>really a post War War two phenomenon. Like that is

0:22:46.920 --> 0:22:49.760
<v Speaker 1>really where we enter the more or less modern age

0:22:49.840 --> 0:22:53.399
<v Speaker 1>of of dental hygiene. Fourteenth and fifteenth century England, you

0:22:53.440 --> 0:22:57.560
<v Speaker 1>had toothpaste made from honey, salt rye flour meal. Uh.

0:22:57.640 --> 0:22:59.879
<v Speaker 1>And the honey, as I mentioned earlier, this held it

0:23:00.000 --> 0:23:03.200
<v Speaker 1>all together and gave it flavor. Also from the from

0:23:03.200 --> 0:23:05.800
<v Speaker 1>the time period, you have toothpowder made from the burnt

0:23:05.840 --> 0:23:09.840
<v Speaker 1>branches of a broom plant mixed with burnt alum black.

0:23:09.880 --> 0:23:12.840
<v Speaker 1>And this is in a black, ashy substance that had

0:23:12.880 --> 0:23:16.879
<v Speaker 1>a likely just horrid taste. But maybe that's where you

0:23:16.880 --> 0:23:21.160
<v Speaker 1>know the black and teeth of post apocalyptic societies come from. Okay,

0:23:21.520 --> 0:23:23.679
<v Speaker 1>for some reason, this is the only the only thing

0:23:23.720 --> 0:23:26.040
<v Speaker 1>they know to go back to that they skip all

0:23:26.080 --> 0:23:28.120
<v Speaker 1>the other dental hygiene products, and they just go back

0:23:28.160 --> 0:23:30.879
<v Speaker 1>to this ashen mixture. We're out of guzzline. Time to

0:23:30.880 --> 0:23:34.560
<v Speaker 1>get out the blackened album. Now I mentioned the book

0:23:34.600 --> 0:23:39.520
<v Speaker 1>Clean earlier, and she concludes some interesting material on eighteenth

0:23:39.560 --> 0:23:43.199
<v Speaker 1>century Paris. In Clean, Smith writes that you kind of

0:23:43.240 --> 0:23:46.120
<v Speaker 1>had a perfect storm of bad teeth at the time

0:23:46.160 --> 0:23:49.400
<v Speaker 1>because you had the existing problems of dental hygiene again

0:23:49.480 --> 0:23:54.120
<v Speaker 1>sort of the problems of civilization, compounded by poverty and

0:23:54.480 --> 0:23:59.800
<v Speaker 1>increased access to sugars, sticky fruits, and sweetmeats that traditional

0:24:00.080 --> 0:24:03.480
<v Speaker 1>teeth cleaning methods just couldn't contend with. You couldn't just

0:24:03.520 --> 0:24:06.679
<v Speaker 1>scrape or wipe your mouth clean with sticks and cloth

0:24:07.200 --> 0:24:10.119
<v Speaker 1>like one might have been able to for uh in

0:24:10.200 --> 0:24:13.000
<v Speaker 1>previous ages. Uh. You know, suddenly these these methods that

0:24:13.040 --> 0:24:15.760
<v Speaker 1>we had that were, you know, pretty good, we're suddenly

0:24:15.800 --> 0:24:18.399
<v Speaker 1>just ineffective. On top of that, you had a lot

0:24:18.440 --> 0:24:22.720
<v Speaker 1>of additional damage done by course and badly ground powders,

0:24:22.800 --> 0:24:27.240
<v Speaker 1>ashes and whiteners. So the the the very products that

0:24:27.280 --> 0:24:30.399
<v Speaker 1>are being rolled out to help within all hygiene or

0:24:30.480 --> 0:24:34.320
<v Speaker 1>also contributing to some of the problems. Worn enamel and

0:24:34.359 --> 0:24:38.280
<v Speaker 1>irritated gums end up resulting from these products, and teeth

0:24:38.280 --> 0:24:41.679
<v Speaker 1>could also be destroyed by overuse of cleansing sticks and

0:24:41.760 --> 0:24:44.159
<v Speaker 1>irons that were used to you know, to get in

0:24:44.200 --> 0:24:47.199
<v Speaker 1>there and uh scrape them clean. But towards the end

0:24:47.200 --> 0:24:51.200
<v Speaker 1>of the century, she notes increased understanding and vastly improved

0:24:51.200 --> 0:24:54.879
<v Speaker 1>brushes and pace were beginning to make an impact. Robert,

0:24:54.920 --> 0:24:57.119
<v Speaker 1>this is this has given me vibes from like a

0:24:57.280 --> 0:25:01.600
<v Speaker 1>marathon man. Oh yes, is safe? Well, over use of

0:25:01.600 --> 0:25:04.040
<v Speaker 1>cleansing sticks and irons. It sounds like it is not safe.

0:25:04.840 --> 0:25:07.640
<v Speaker 1>We do not recommend the use of irons now. One

0:25:07.640 --> 0:25:09.840
<v Speaker 1>of the common features you're seeing in many of these

0:25:09.880 --> 0:25:14.440
<v Speaker 1>ancient toothpaste and toothpowder recipes is that there is, uh,

0:25:14.640 --> 0:25:17.560
<v Speaker 1>there's a common need for some kind of abrasive powder

0:25:17.800 --> 0:25:20.560
<v Speaker 1>something that would be also useful and say scrubbing a

0:25:20.640 --> 0:25:23.280
<v Speaker 1>pot clean or something like that. You know. Sometimes they

0:25:23.320 --> 0:25:26.920
<v Speaker 1>might use salt like rock salt, or that might use uh,

0:25:26.960 --> 0:25:29.600
<v Speaker 1>sand or ash or something like that. What we've seen

0:25:29.640 --> 0:25:33.240
<v Speaker 1>references to powders that that used ox hoofs, or that

0:25:33.400 --> 0:25:37.560
<v Speaker 1>use something like egg shells, which look that sounds really awful,

0:25:37.680 --> 0:25:40.480
<v Speaker 1>or as we mentioned several times earlier, pummice. You could

0:25:40.480 --> 0:25:42.960
<v Speaker 1>look to the Greeks and Romans, who occasionally used a

0:25:43.000 --> 0:25:47.679
<v Speaker 1>crushed bone and oyster shells powdered charcoal and bark, and

0:25:47.680 --> 0:25:51.159
<v Speaker 1>the Romans also added flavoring to assist with with bad breath.

0:25:51.359 --> 0:25:55.160
<v Speaker 1>So many terrible stories of the ancient Roman period involved

0:25:55.200 --> 0:25:59.040
<v Speaker 1>oyster shells. Thinking about like the murder of Hypatia. That

0:25:59.119 --> 0:26:02.640
<v Speaker 1>that that's suppose believe they like killed her with oyster shells. Huh,

0:26:02.840 --> 0:26:04.840
<v Speaker 1>like a bunch of them are just just like one

0:26:04.880 --> 0:26:08.200
<v Speaker 1>really sharp one. Well, this might not be a historical anecdote.

0:26:08.240 --> 0:26:10.000
<v Speaker 1>It might just be the legend, but the story is

0:26:10.080 --> 0:26:13.200
<v Speaker 1>that Hypatia was killed by a mob who like scraped

0:26:13.200 --> 0:26:16.280
<v Speaker 1>her to death with oyster shells. Just horrible. Yeah, well,

0:26:16.320 --> 0:26:18.719
<v Speaker 1>I guess that'll get the get the job done though. Um.

0:26:18.840 --> 0:26:21.359
<v Speaker 1>The Chinese are said to have had a wide variety

0:26:21.359 --> 0:26:24.800
<v Speaker 1>of toothpastes over time, which included the use of gen

0:26:24.920 --> 0:26:28.440
<v Speaker 1>sing herbal mints, and salt. And this makes sense given

0:26:28.480 --> 0:26:33.359
<v Speaker 1>the robust nature of Chinese traditional medicine. But before eighteen fifty,

0:26:33.480 --> 0:26:37.360
<v Speaker 1>most toothpaste were not paste. They were powders. They were

0:26:37.400 --> 0:26:40.159
<v Speaker 1>again some sort of powdery substance that you would you

0:26:40.160 --> 0:26:41.880
<v Speaker 1>would put in your mouth and kind of rub into

0:26:41.920 --> 0:26:44.120
<v Speaker 1>your teeth and your your gums to clean things up.

0:26:44.280 --> 0:26:49.400
<v Speaker 1>I mean, I'm thinking traditional comet scrub. Oh yeah, isn't

0:26:49.400 --> 0:26:52.320
<v Speaker 1>there a song about that makes your mouth tearing green? No?

0:26:52.480 --> 0:26:56.520
<v Speaker 1>I don't know this song. We're getting sidetracked. All right, Well,

0:26:56.560 --> 0:26:58.960
<v Speaker 1>let's take another break, and when we come back, we're

0:26:58.960 --> 0:27:01.240
<v Speaker 1>gonna spend the rest of the episode of talking about

0:27:01.800 --> 0:27:12.280
<v Speaker 1>modern tooth phase. Alright, we're back. So we mentioned World

0:27:12.280 --> 0:27:14.919
<v Speaker 1>War Two earlier. Uh and and that's that's really where

0:27:14.760 --> 0:27:18.280
<v Speaker 1>we're heading to in this portion of the episode, because

0:27:18.280 --> 0:27:20.879
<v Speaker 1>we see improved dental powder's paste and brushes during the

0:27:20.960 --> 0:27:23.680
<v Speaker 1>nineteenth century, but the modern age of dentistry doesn't really

0:27:23.760 --> 0:27:27.280
<v Speaker 1>kick in until after World War Two. You had um

0:27:27.359 --> 0:27:30.520
<v Speaker 1>in the United States, you had army dentists that championed

0:27:30.720 --> 0:27:34.439
<v Speaker 1>a modern dental health practice of biennial checkups, a healthy diet,

0:27:34.720 --> 0:27:37.480
<v Speaker 1>and twice a day brushing and uh. And then they

0:27:37.800 --> 0:27:40.840
<v Speaker 1>bring this back to the civilian world with them that

0:27:41.080 --> 0:27:45.480
<v Speaker 1>they bring this back to private practice and the resulting

0:27:45.560 --> 0:27:49.399
<v Speaker 1>high standards in US hygiene and cosmetics, which is always

0:27:49.480 --> 0:27:51.399
<v Speaker 1>key because with I mean, we see this in the

0:27:51.560 --> 0:27:56.600
<v Speaker 1>some of these early examples too. Dentistry involves both hygiene

0:27:56.720 --> 0:28:00.400
<v Speaker 1>and cosmetics. It's some of these these efforts are about out, yes,

0:28:00.480 --> 0:28:02.439
<v Speaker 1>let's keep the let's make the mouth healthy, let's keep

0:28:02.480 --> 0:28:04.880
<v Speaker 1>the teeth where they are. But others are about let's

0:28:04.880 --> 0:28:06.879
<v Speaker 1>make the let's make the breath smell nice, let's make

0:28:06.880 --> 0:28:09.160
<v Speaker 1>the teeth look shiny. Well, I mean, I would say

0:28:09.160 --> 0:28:14.679
<v Speaker 1>that oral hygiene dental hygiene products are an area where

0:28:14.840 --> 0:28:17.920
<v Speaker 1>there is a lot of blurring of the line between

0:28:18.520 --> 0:28:22.240
<v Speaker 1>health and aesthetics. Yeah, and it can I mean, honestly,

0:28:22.240 --> 0:28:25.560
<v Speaker 1>it can be frustrating when you go to the dentist

0:28:26.040 --> 0:28:28.120
<v Speaker 1>and you have to ask this question, like you want

0:28:28.200 --> 0:28:34.080
<v Speaker 1>to trust yourself completely over to healthcare professional, and I

0:28:34.119 --> 0:28:37.399
<v Speaker 1>certainly um suggest people do that. But but at the

0:28:37.440 --> 0:28:39.120
<v Speaker 1>same time, sometimes in the back of your head, you

0:28:39.240 --> 0:28:41.400
<v Speaker 1>you you want to ask, wait, is the is this

0:28:41.480 --> 0:28:44.400
<v Speaker 1>service that is being offered me? Is this is this

0:28:44.480 --> 0:28:47.080
<v Speaker 1>aligned with hygiene? Or is this about cosmetics? Is this

0:28:47.160 --> 0:28:52.200
<v Speaker 1>about improving the uh, you know, the the the subjective

0:28:53.400 --> 0:28:57.080
<v Speaker 1>appeal of my smile, or is it about more objective

0:28:57.520 --> 0:29:00.600
<v Speaker 1>health benefits? And of course most modern tooth we mentioned

0:29:00.640 --> 0:29:05.360
<v Speaker 1>earlier that toothpaste in general it serves both functions usually right, So,

0:29:05.400 --> 0:29:09.400
<v Speaker 1>the ingredients of modern toothpaste usually include things like mild

0:29:09.400 --> 0:29:12.959
<v Speaker 1>abrasives and that's just gonna be to help scrub things away.

0:29:13.000 --> 0:29:15.600
<v Speaker 1>But then of course you've got flavors, things that maybe

0:29:15.600 --> 0:29:17.960
<v Speaker 1>taste sweet or taste minty and fresh. And I would

0:29:18.000 --> 0:29:22.240
<v Speaker 1>say the mintiness of toothpaste is in the modern world,

0:29:22.320 --> 0:29:26.400
<v Speaker 1>a very very important part of the package. It is

0:29:26.400 --> 0:29:29.040
<v Speaker 1>a crucial part of what you're paying and why you

0:29:29.160 --> 0:29:32.720
<v Speaker 1>use the product. Now here's something interesting. Uh, So many

0:29:32.760 --> 0:29:35.680
<v Speaker 1>other products are marketed, especially in the United States, are

0:29:35.720 --> 0:29:40.280
<v Speaker 1>marketed towards either male consumers or female consumers. But I

0:29:40.320 --> 0:29:43.920
<v Speaker 1>don't think we really see this with with toothpaste, and uh,

0:29:44.080 --> 0:29:48.960
<v Speaker 1>and and mouthwash. Oh no, gendered marketing of toothpastes. Yeah, well,

0:29:48.960 --> 0:29:52.400
<v Speaker 1>what's like the the ax body spray brand of toothpastes,

0:29:52.480 --> 0:29:56.360
<v Speaker 1>like the hardest, toughest mouth I mean, I guess to

0:29:56.440 --> 0:29:58.719
<v Speaker 1>a limited stent extent, maybe you could say something like

0:29:58.840 --> 0:30:04.120
<v Speaker 1>arm and Hammer is like maybe accidentally marketing towards a

0:30:04.200 --> 0:30:07.920
<v Speaker 1>like a hyper masculine audience because it's arm and hammer, right.

0:30:08.640 --> 0:30:11.800
<v Speaker 1>But at the same time, for the most part, adult

0:30:11.840 --> 0:30:14.400
<v Speaker 1>toothpastes are kind of all the same. It's only like

0:30:14.480 --> 0:30:17.600
<v Speaker 1>you basically have kids toothpaste who have tastes like you know,

0:30:17.680 --> 0:30:21.560
<v Speaker 1>sickeningly sweet mango sherbet or something or that that blue

0:30:21.560 --> 0:30:25.120
<v Speaker 1>stuff with the sparkles in it. And then most adult toothpastes,

0:30:25.160 --> 0:30:27.400
<v Speaker 1>at least the the main toothpaste, not talking about some

0:30:27.400 --> 0:30:29.880
<v Speaker 1>of the ones you might acquire only at health food stores,

0:30:29.920 --> 0:30:31.800
<v Speaker 1>but like the kind you can get to the grocery store.

0:30:31.880 --> 0:30:33.240
<v Speaker 1>I feel like most of those are going to be

0:30:33.320 --> 0:30:36.760
<v Speaker 1>more or less in the same realm our mild abrasives

0:30:36.760 --> 0:30:40.000
<v Speaker 1>are made of eagle claws. No, I'm sorry, I don't

0:30:40.040 --> 0:30:43.040
<v Speaker 1>mean to encourage all you advertising brains out there to

0:30:43.160 --> 0:30:46.480
<v Speaker 1>try gendered marketing of toothpaste. Leave it be. We don't

0:30:46.480 --> 0:30:52.080
<v Speaker 1>need more gendered marketing. I mean, unless it encouraged improvedental hygiene.

0:30:52.080 --> 0:30:54.560
<v Speaker 1>I mean then I guess you know if. But but

0:30:54.600 --> 0:30:58.600
<v Speaker 1>I don't think there's any like gender based messaging against

0:30:58.600 --> 0:31:00.760
<v Speaker 1>brushing your teeth, Like what are you doing brushing your teeth?

0:31:00.840 --> 0:31:04.480
<v Speaker 1>Don't be a girl? Like nobody's saying that other common

0:31:04.600 --> 0:31:08.320
<v Speaker 1>ingredients in toothpaste would be things called humectants, which sort

0:31:08.320 --> 0:31:11.360
<v Speaker 1>of prevent the paste in the mouth from getting too

0:31:11.440 --> 0:31:14.440
<v Speaker 1>dry or all the water leaving it that you've got

0:31:14.520 --> 0:31:18.320
<v Speaker 1>usually some kind of binder thickener, somewhat the role that

0:31:18.360 --> 0:31:20.720
<v Speaker 1>honey might have played in these older toothpaste kind of

0:31:20.760 --> 0:31:24.560
<v Speaker 1>holding everything together. You've got foaming agents that make it

0:31:24.640 --> 0:31:27.200
<v Speaker 1>foam in the mouth, and that's an important aesthetic part

0:31:27.200 --> 0:31:29.720
<v Speaker 1>of the process. If you brush your teeth with a

0:31:29.720 --> 0:31:32.880
<v Speaker 1>toothpaste that doesn't foam, you might be wondering is it

0:31:32.920 --> 0:31:35.280
<v Speaker 1>working right? Right? You want to get a good froth

0:31:35.360 --> 0:31:37.480
<v Speaker 1>going in there because it's then I think also that

0:31:37.520 --> 0:31:40.160
<v Speaker 1>it reminds one of scrubbing one's body with soap, right.

0:31:40.640 --> 0:31:43.200
<v Speaker 1>But then, of course there might also be chemical agents

0:31:43.280 --> 0:31:47.160
<v Speaker 1>in the toothpaste that do something in particular, say like

0:31:47.240 --> 0:31:51.840
<v Speaker 1>a whitening formula, or say it might contain fluoride. Ye,

0:31:51.920 --> 0:31:53.680
<v Speaker 1>And we'd be remiss if we didn't point out that

0:31:53.680 --> 0:31:57.280
<v Speaker 1>that water of fluoridation is one of the top medical

0:31:57.320 --> 0:32:00.680
<v Speaker 1>achievements of the twentieth century. Do not believe your local

0:32:00.720 --> 0:32:05.440
<v Speaker 1>conspiracy theory about the fluoride and your drinking water, I mean,

0:32:05.520 --> 0:32:07.560
<v Speaker 1>unless you just want to end up rubbing your teeth

0:32:07.560 --> 0:32:11.960
<v Speaker 1>with pummice. Now, speaking of conspiracy theories and whatnot, I

0:32:12.000 --> 0:32:14.200
<v Speaker 1>do think it is worth reminding everyone out there that

0:32:14.320 --> 0:32:18.480
<v Speaker 1>just because we've reached a certain point in the evolution

0:32:18.760 --> 0:32:22.240
<v Speaker 1>of of dental hygiene and dental hygiene products, it doesn't

0:32:22.280 --> 0:32:26.480
<v Speaker 1>mean that we can't slip back and fall into into

0:32:26.480 --> 0:32:31.000
<v Speaker 1>pseudo science, into conspiracy theory, or even into uh, like

0:32:31.040 --> 0:32:35.360
<v Speaker 1>to put an optimistic spin on it, traditional medical practices,

0:32:35.360 --> 0:32:38.800
<v Speaker 1>alternative medical practices that have not yet been completely vetted

0:32:39.440 --> 0:32:43.360
<v Speaker 1>by modern science. Are you referring to the oil pulling

0:32:43.400 --> 0:32:46.920
<v Speaker 1>craze of several years ago. Oh? Yeah, that's a good example,

0:32:47.120 --> 0:32:49.920
<v Speaker 1>oil pulling, which is an oil dental rents based on

0:32:50.040 --> 0:32:53.680
<v Speaker 1>air vated practices. I don't really know anything about whether

0:32:53.760 --> 0:32:56.960
<v Speaker 1>that's supposed to be actually efficacious or not. Does it

0:32:57.080 --> 0:32:59.840
<v Speaker 1>do anything good. It's definitely one of these practices that

0:33:00.120 --> 0:33:02.680
<v Speaker 1>some people swear by and some people have very strong

0:33:02.720 --> 0:33:06.920
<v Speaker 1>opinions about. But generally speaking, those individuals are not going

0:33:06.960 --> 0:33:09.360
<v Speaker 1>to be dentists, uh, and it's not going to be

0:33:09.520 --> 0:33:11.400
<v Speaker 1>They're not gonna be representatives of the say the American

0:33:11.480 --> 0:33:14.720
<v Speaker 1>Dental Association. Okay, so would you say if it provides

0:33:14.760 --> 0:33:17.520
<v Speaker 1>any benefit? The evidence is not really in right. I

0:33:17.760 --> 0:33:19.880
<v Speaker 1>saw one source that was saying there was kind of

0:33:19.880 --> 0:33:24.320
<v Speaker 1>speculating on ways that it could work if it was working.

0:33:24.520 --> 0:33:26.800
<v Speaker 1>That that's kind of the answer one tends to to

0:33:26.840 --> 0:33:29.880
<v Speaker 1>come across. That being said, they pointed out that there

0:33:30.000 --> 0:33:32.280
<v Speaker 1>wasn't necessarily a reason why you couldn't do it in

0:33:32.320 --> 0:33:37.360
<v Speaker 1>addition to um more modern dental practices, but that this

0:33:37.440 --> 0:33:39.280
<v Speaker 1>is also a great question for any listeners out there,

0:33:39.280 --> 0:33:41.160
<v Speaker 1>because I'm sure there's somebody listening to this has a

0:33:41.240 --> 0:33:43.960
<v Speaker 1>very strong opinion about oil pulling, and I wouldn't mind

0:33:43.960 --> 0:33:46.120
<v Speaker 1>listening to to what you have to say. We also

0:33:46.160 --> 0:33:49.080
<v Speaker 1>they'll have to remember what we said earlier about the

0:33:49.160 --> 0:33:53.400
<v Speaker 1>other factors that play into one's overall dental hygiene. Uh,

0:33:53.440 --> 0:33:55.800
<v Speaker 1>this one person on the left might be able to

0:33:55.960 --> 0:33:59.320
<v Speaker 1>fall back on a more traditional or alternative method of

0:33:59.360 --> 0:34:02.040
<v Speaker 1>maintaining the all hygiene and it will work for them,

0:34:02.280 --> 0:34:05.040
<v Speaker 1>where the person on the other side it will just

0:34:05.240 --> 0:34:07.680
<v Speaker 1>it will fail miserably. Like you know, even with with

0:34:07.800 --> 0:34:11.200
<v Speaker 1>modern dental hygiene methods, they might be kind of having

0:34:11.200 --> 0:34:13.800
<v Speaker 1>an uphill battle. Yeah, it depends on a lot of things.

0:34:13.840 --> 0:34:18.000
<v Speaker 1>Your genes, your microbiome, your diet and all of that contributes. Now,

0:34:18.000 --> 0:34:20.000
<v Speaker 1>on the other hand, I want to point out we've

0:34:20.040 --> 0:34:24.680
<v Speaker 1>been talking about a sort of modern science based dental hygiene.

0:34:25.080 --> 0:34:28.200
<v Speaker 1>But as best I can tell, it is apparently the

0:34:28.239 --> 0:34:32.480
<v Speaker 1>case to me that toothpaste is not strictly necessary to

0:34:32.520 --> 0:34:36.359
<v Speaker 1>get many of the health benefits from tooth brushing. From

0:34:36.360 --> 0:34:40.239
<v Speaker 1>what I've read, toothpaste essentially can help, but it's not

0:34:40.320 --> 0:34:44.160
<v Speaker 1>like brushing your teeth without toothpaste is useless. Brushing teeth

0:34:44.160 --> 0:34:47.640
<v Speaker 1>without toothpaste appears to be much better than not brushing

0:34:47.680 --> 0:34:50.160
<v Speaker 1>at all, And there might be cases where the toothpaste

0:34:50.239 --> 0:34:53.200
<v Speaker 1>isn't even providing all that much of a benefit on

0:34:53.280 --> 0:34:56.200
<v Speaker 1>top of just brushing. So if you're in a situation

0:34:56.239 --> 0:34:58.000
<v Speaker 1>where you have, I don't know, you've gone out to

0:34:58.040 --> 0:35:00.120
<v Speaker 1>a cabin in the middle of the woods and and

0:35:00.360 --> 0:35:02.880
<v Speaker 1>you're you're there for the night, there's no leaving that

0:35:02.920 --> 0:35:06.160
<v Speaker 1>the monsters are prowling in the forest, and you realize

0:35:06.160 --> 0:35:08.479
<v Speaker 1>that you you brought your tooth brush, but you didn't

0:35:08.480 --> 0:35:12.080
<v Speaker 1>bring any toothpaste. You you're you're not that bad off, right,

0:35:12.160 --> 0:35:14.719
<v Speaker 1>You might not get some of the aesthetic benefits such

0:35:14.760 --> 0:35:17.680
<v Speaker 1>as like the mintiness, you know, the breath cleaning, and

0:35:17.760 --> 0:35:19.759
<v Speaker 1>especially if if you're trying to get some kind of

0:35:19.840 --> 0:35:23.160
<v Speaker 1>chemical benefit out of your toothpaste, like whitening, or if

0:35:23.200 --> 0:35:26.879
<v Speaker 1>your toothpaste provides fluoride. But also if you're simply just

0:35:27.040 --> 0:35:30.319
<v Speaker 1>brushing away as you would normally brush with with you know,

0:35:30.360 --> 0:35:33.280
<v Speaker 1>the bristles of a toothbrush, you will succeed in removing

0:35:33.280 --> 0:35:35.359
<v Speaker 1>a lot of the bacterial coating on your teeth, which

0:35:35.400 --> 0:35:38.000
<v Speaker 1>is one of the primary health reasons for brushing your teeth.

0:35:38.160 --> 0:35:40.200
<v Speaker 1>You want to try to get the bacteria off of

0:35:40.239 --> 0:35:43.520
<v Speaker 1>the surfaces in your mouth so they don't build up. Now,

0:35:43.560 --> 0:35:45.800
<v Speaker 1>of course, if you are using toothpaste, one of the

0:35:46.320 --> 0:35:49.520
<v Speaker 1>key rules out there is that you do not swallow

0:35:49.560 --> 0:35:53.040
<v Speaker 1>it as you are brushing your teeth or after you've brushed.

0:35:53.080 --> 0:35:55.080
<v Speaker 1>You know, you spit in the sink and then you

0:35:55.120 --> 0:35:56.800
<v Speaker 1>wash your mouth out and you spit that in the

0:35:56.840 --> 0:36:00.280
<v Speaker 1>sink as well. Yeah, our our researcher, Scott, was looking

0:36:00.320 --> 0:36:04.279
<v Speaker 1>at this and apparently toothpaste swallowing can be a really

0:36:04.320 --> 0:36:07.200
<v Speaker 1>big deal. Yeah. Now, I had looked into this a

0:36:07.200 --> 0:36:09.640
<v Speaker 1>little bit because I have a six year old and

0:36:09.719 --> 0:36:12.920
<v Speaker 1>so in in in teaching him to brush his teeth,

0:36:13.560 --> 0:36:15.600
<v Speaker 1>you know, we were we were told, you know, don't

0:36:15.680 --> 0:36:17.399
<v Speaker 1>let him swallow the toothpaste. You know, that's just one

0:36:17.400 --> 0:36:20.279
<v Speaker 1>of the parental rules that you you pass on. And

0:36:20.320 --> 0:36:21.840
<v Speaker 1>so I looked into it a little bit. I'm like,

0:36:21.880 --> 0:36:24.680
<v Speaker 1>why why why not? And then you see some of

0:36:24.680 --> 0:36:26.600
<v Speaker 1>these these reasons are like, Okay, it's just a it's

0:36:26.600 --> 0:36:29.000
<v Speaker 1>a bad idea for them to swallow at the toothpaste.

0:36:29.040 --> 0:36:32.399
<v Speaker 1>Just really encourage them not to. But yeah, Scott brought

0:36:32.480 --> 0:36:35.399
<v Speaker 1>up some of these specific things that can happen if

0:36:35.440 --> 0:36:40.640
<v Speaker 1>you even have a toothpaste overdose. A toothpaste overdose. What's

0:36:40.640 --> 0:36:45.359
<v Speaker 1>a regular dose, that's a recommended dose. I guess there'd

0:36:45.400 --> 0:36:48.720
<v Speaker 1>be none, right, none? Yeah, as absolutely little as possible.

0:36:48.719 --> 0:36:51.200
<v Speaker 1>I mean, that's why you're spitting, uh, you know, rinsing

0:36:51.200 --> 0:36:53.839
<v Speaker 1>out your mouth, spitting again. There's no just you know,

0:36:54.440 --> 0:36:58.440
<v Speaker 1>there's no swallowing a little toothpaste as part of your breakfast. Um.

0:36:58.520 --> 0:37:01.759
<v Speaker 1>In fact, Scott to point it out a page on

0:37:01.920 --> 0:37:06.000
<v Speaker 1>meadline plus dot gov that pointed out the following quote,

0:37:06.040 --> 0:37:08.960
<v Speaker 1>Swallowing a large amount of regular toothpaste may cause stomach

0:37:08.960 --> 0:37:13.919
<v Speaker 1>pain and possible intestinal blockage. Quote. These additional symptoms may

0:37:14.000 --> 0:37:18.600
<v Speaker 1>occur when swallowing a large amount of toothpaste containing fluoride. Uh.

0:37:18.760 --> 0:37:23.800
<v Speaker 1>They this include The list includes convulsions, diarrhea, difficulty breathing, drooling,

0:37:23.880 --> 0:37:26.960
<v Speaker 1>heart attack, salty or soapy taste in the mouth that

0:37:27.080 --> 0:37:29.600
<v Speaker 1>seems kind of mild compared to these others U but

0:37:29.719 --> 0:37:34.720
<v Speaker 1>also slow heart rate, shock tremors, vomiting, and weakness. So again,

0:37:35.360 --> 0:37:38.800
<v Speaker 1>don't swallow your toothpaste, and if you have been doing

0:37:38.840 --> 0:37:41.880
<v Speaker 1>so for some reason, please stop. But why do they

0:37:41.920 --> 0:37:45.840
<v Speaker 1>make it so delicious? I look, for instance, I brush

0:37:45.880 --> 0:37:48.560
<v Speaker 1>my teeth at work here sometimes, and you know, it

0:37:48.600 --> 0:37:51.960
<v Speaker 1>means having to spit into a sink in the men's

0:37:52.040 --> 0:37:55.839
<v Speaker 1>room or spitting into a water fountain. And sometimes I'm

0:37:55.880 --> 0:37:58.120
<v Speaker 1>thinking of somebody's gonna walk by, or they'll you know,

0:37:58.160 --> 0:38:00.000
<v Speaker 1>they'll be washing their hands and they'll think I'm discussed

0:38:00.040 --> 0:38:02.920
<v Speaker 1>thing for spitting. But clearly the alternative is that I

0:38:02.960 --> 0:38:05.960
<v Speaker 1>poisoned myself. So I am going to continue to spit.

0:38:06.200 --> 0:38:08.120
<v Speaker 1>Do you ever meet that guy who carries around like

0:38:08.160 --> 0:38:11.800
<v Speaker 1>an empty gatorade bottle that he spits his his dip

0:38:11.960 --> 0:38:15.120
<v Speaker 1>dip mouth in, or the chewing tobacco. No, there is

0:38:15.120 --> 0:38:17.520
<v Speaker 1>there's such a person here. Yeah, I've met guys like that,

0:38:17.680 --> 0:38:19.600
<v Speaker 1>but this is this is a Tennessee thing. Oh, I

0:38:19.600 --> 0:38:21.920
<v Speaker 1>think you meant here at work thing. No, no, no,

0:38:21.920 --> 0:38:23.799
<v Speaker 1>I remember this from Tennessee. Yeah, they'd be like a

0:38:23.800 --> 0:38:26.200
<v Speaker 1>guy's got an empty power aid bottle, he already drank

0:38:26.200 --> 0:38:27.640
<v Speaker 1>all the power Aide out of it. He's got a

0:38:27.680 --> 0:38:30.560
<v Speaker 1>mouthful of tobacco product, and he walks around at some

0:38:30.600 --> 0:38:32.920
<v Speaker 1>point needs to spit the bacco juice out somewhere, and

0:38:33.000 --> 0:38:34.960
<v Speaker 1>just goes right into the bottle that he carries in

0:38:35.080 --> 0:38:38.359
<v Speaker 1>his hand. Oh well, that's better than I remember being

0:38:38.360 --> 0:38:41.359
<v Speaker 1>in study hall in high school in Tennessee, and there

0:38:41.400 --> 0:38:43.239
<v Speaker 1>was a desk at the back of the room, like

0:38:43.280 --> 0:38:48.000
<v Speaker 1>an old like teacher's desk made of wood kind of uh,

0:38:48.040 --> 0:38:50.919
<v Speaker 1>you know, it was on unsteady footing. And and that's

0:38:50.920 --> 0:38:53.799
<v Speaker 1>for for some ungodly reason, me and a few friends

0:38:53.840 --> 0:38:55.640
<v Speaker 1>would hang out and like do our homework at the

0:38:55.719 --> 0:38:59.960
<v Speaker 1>last minute. But in some other class, clearly a stud

0:39:00.000 --> 0:39:04.200
<v Speaker 1>sudents were chewing tobacco and then spitting into the desk.

0:39:05.000 --> 0:39:08.279
<v Speaker 1>So most of the drawers were filled with like you know,

0:39:08.400 --> 0:39:12.560
<v Speaker 1>scraps of paper and uh, and tobacco spit. And occasionally

0:39:13.080 --> 0:39:15.520
<v Speaker 1>the desk would leak a little. There would be like

0:39:15.560 --> 0:39:19.040
<v Speaker 1>a foul brown substance that we begin dripping out of

0:39:19.080 --> 0:39:22.160
<v Speaker 1>some corner of the desk and pooling on the floor. Um,

0:39:22.200 --> 0:39:26.040
<v Speaker 1>it was. It was disgusting, Robert. That is a wretched,

0:39:26.360 --> 0:39:31.160
<v Speaker 1>wretched story. Thanks for sharing. You're welcome courtesy of Lincoln

0:39:31.160 --> 0:39:34.160
<v Speaker 1>County High School. So here's another question we should address

0:39:34.239 --> 0:39:38.520
<v Speaker 1>before we leave, because we've established that throughout history. You know,

0:39:38.600 --> 0:39:42.400
<v Speaker 1>since the the agricultural Revolution, people have needed to clean

0:39:42.480 --> 0:39:44.560
<v Speaker 1>their teeth much more than they did when in a

0:39:44.600 --> 0:39:49.120
<v Speaker 1>hunter gatherer state. Especially since the Industrial Revolution, people's oral

0:39:49.200 --> 0:39:52.040
<v Speaker 1>health has been a bigger concern. You're more at risk

0:39:52.400 --> 0:39:55.160
<v Speaker 1>given the kinds of diets people eat, with refined sugar

0:39:55.239 --> 0:39:58.080
<v Speaker 1>and flour and all that kind of stuff. And so

0:39:58.320 --> 0:40:02.879
<v Speaker 1>we know at some point tooth brushing became an extremely

0:40:02.960 --> 0:40:06.640
<v Speaker 1>common thing in the Western world. But how did that happen?

0:40:06.760 --> 0:40:09.680
<v Speaker 1>When did when did that come about? And the American

0:40:09.760 --> 0:40:13.680
<v Speaker 1>journalist and author Charles do Higg wrote about how toothpaste

0:40:13.680 --> 0:40:17.000
<v Speaker 1>took hold of American culture in a book called The

0:40:17.080 --> 0:40:19.759
<v Speaker 1>Power of Habit, Why we do what we do in

0:40:19.840 --> 0:40:23.360
<v Speaker 1>life and business? Uh So, in this book, do Higg

0:40:23.440 --> 0:40:26.879
<v Speaker 1>tells a story about sort of the toothpaste revolution. It's

0:40:26.920 --> 0:40:30.080
<v Speaker 1>the story of a man named Claude C. Hopkins who

0:40:30.239 --> 0:40:32.160
<v Speaker 1>was one of the great and perhaps one of the

0:40:32.520 --> 0:40:37.000
<v Speaker 1>great diabolical minds in the history of modern advertising. Hopkins

0:40:37.000 --> 0:40:41.560
<v Speaker 1>wrote a book called Quote Scientific Advertising. It does sound sinister.

0:40:42.360 --> 0:40:45.520
<v Speaker 1>So around the turn of the twentieth century, apparently almost

0:40:45.560 --> 0:40:48.839
<v Speaker 1>nobody in America brush their teeth, at least not with toothpaste.

0:40:49.040 --> 0:40:52.880
<v Speaker 1>Do Higgs sites consumer research claiming that only seven percent

0:40:53.000 --> 0:40:56.080
<v Speaker 1>of people had toothpaste in their medicine chests around the

0:40:56.120 --> 0:40:58.840
<v Speaker 1>turn of the twentieth century. But then one day a

0:40:59.000 --> 0:41:02.480
<v Speaker 1>friend of Claw Hopkins came to him for help promoting

0:41:02.480 --> 0:41:04.839
<v Speaker 1>a new product that he was selling. He was an

0:41:04.880 --> 0:41:10.600
<v Speaker 1>industrial manufactured toothpaste called PEPSIDENTT. And the pure aesthetics of

0:41:10.640 --> 0:41:13.880
<v Speaker 1>this name sounds so disgusting to me. It makes me

0:41:13.920 --> 0:41:18.440
<v Speaker 1>think of dyspepsia. Like the only toothpaste endorsed by a dyspeptic,

0:41:18.480 --> 0:41:24.320
<v Speaker 1>Jodan Baker defined dyspeptid well, dyspepsia means indigestion. You bad,

0:41:24.400 --> 0:41:28.680
<v Speaker 1>bad digestion. But they think Jodan Baker has bad digestion.

0:41:28.880 --> 0:41:31.520
<v Speaker 1>That's a line from Mystery Science Theater three thousands, starring

0:41:31.560 --> 0:41:35.200
<v Speaker 1>a dyspeptic Joe Don Baker, which which Jodan Baker movie was?

0:41:35.239 --> 0:41:39.400
<v Speaker 1>It I think it was Final Justice. Is that the

0:41:39.400 --> 0:41:43.200
<v Speaker 1>one where he's running around Malta? Yes, But anyway, there

0:41:43.280 --> 0:41:45.319
<v Speaker 1>is actually a common thread in the names here. So

0:41:45.680 --> 0:41:49.120
<v Speaker 1>dyspepsia is indigestion. The root is pepsis, which is the

0:41:49.160 --> 0:41:52.560
<v Speaker 1>ancient Greek word for digestion, and this was apparently a

0:41:52.560 --> 0:41:55.799
<v Speaker 1>clue to the chemical formula of Pepsident. It contained a

0:41:55.920 --> 0:42:00.000
<v Speaker 1>chemical digestive agent to help break down or quote digest

0:42:00.000 --> 0:42:02.560
<v Speaker 1>best food stuck in the teeth. Okay, what's a little

0:42:02.600 --> 0:42:04.920
<v Speaker 1>disgusting when need to put it that way, But a

0:42:04.920 --> 0:42:07.160
<v Speaker 1>lot of things about dental hygiene or disgusting if you

0:42:07.239 --> 0:42:10.880
<v Speaker 1>looked too closely. So Hopkins signed on to spearhead and

0:42:10.960 --> 0:42:15.040
<v Speaker 1>advertising strategy for Pepsident, and it was a huge success.

0:42:15.160 --> 0:42:18.239
<v Speaker 1>Do Higg writes that just a decade after the first

0:42:18.320 --> 0:42:22.120
<v Speaker 1>Pepsident ad campaign, uh, that tiny fraction of Americans who

0:42:22.120 --> 0:42:25.960
<v Speaker 1>had toothpaste in their medicine chest jumped to six and

0:42:25.960 --> 0:42:28.480
<v Speaker 1>we went so we went from almost no Americans brushing

0:42:28.480 --> 0:42:31.400
<v Speaker 1>their teeth with toothpaste to more than half in a

0:42:31.560 --> 0:42:34.560
<v Speaker 1>very short span of time. And do Higg writes also

0:42:34.680 --> 0:42:37.680
<v Speaker 1>that the advertising campaign wasn't just successful in America by

0:42:37.760 --> 0:42:43.200
<v Speaker 1>nine thirty, Pepsident was on store shelves in China, South Africa, Brazil, Germany,

0:42:43.280 --> 0:42:47.680
<v Speaker 1>among other markets. So the question is what made Pepsident

0:42:48.040 --> 0:42:52.920
<v Speaker 1>such a successful advertising and marketing campaign. And so Hopkins

0:42:52.920 --> 0:42:55.560
<v Speaker 1>had a strategy that he always used. It wasn't just

0:42:55.640 --> 0:42:58.440
<v Speaker 1>for this product, it was something he'd used on other products.

0:42:59.000 --> 0:43:02.760
<v Speaker 1>And the strategy she was to create a repeated daily

0:43:02.960 --> 0:43:06.920
<v Speaker 1>routine using the product. And the system might go something

0:43:06.960 --> 0:43:10.880
<v Speaker 1>like this oatmeal gives you energy for twenty four hours,

0:43:10.880 --> 0:43:13.000
<v Speaker 1>but you have to eat it first thing in the morning.

0:43:13.560 --> 0:43:16.040
<v Speaker 1>So this gets people into the habit of having it

0:43:16.120 --> 0:43:18.560
<v Speaker 1>every day when they wake up. There's a queue, there's

0:43:18.600 --> 0:43:21.400
<v Speaker 1>like a time of day Q that signals time to

0:43:21.440 --> 0:43:25.160
<v Speaker 1>consume this product. And then if you consume it every day,

0:43:25.360 --> 0:43:27.480
<v Speaker 1>you keep buying it because you're in a habit. And

0:43:27.520 --> 0:43:29.760
<v Speaker 1>in fact, we still see this kind of strategy used

0:43:29.760 --> 0:43:32.319
<v Speaker 1>in marketing all the time today. Right, try trying to

0:43:32.400 --> 0:43:34.920
<v Speaker 1>encourage you not just to try a product, but to

0:43:35.040 --> 0:43:38.200
<v Speaker 1>make a product a repeated routine in your life, a

0:43:38.239 --> 0:43:41.919
<v Speaker 1>complete part of your daily breakfast, right, exactly right. So

0:43:42.440 --> 0:43:44.640
<v Speaker 1>Hopkins wanted to find a way to to find that

0:43:44.719 --> 0:43:47.440
<v Speaker 1>kind of trigger that would get people using pepsin like

0:43:47.480 --> 0:43:50.520
<v Speaker 1>this every single day. And so he was reading through

0:43:50.600 --> 0:43:54.080
<v Speaker 1>dental textbooks and according to his own autobiography, he he

0:43:54.160 --> 0:43:55.799
<v Speaker 1>was doing this, and he was reading these books and

0:43:55.840 --> 0:43:59.440
<v Speaker 1>he found references to the fact that bacteria in your

0:43:59.440 --> 0:44:03.000
<v Speaker 1>mouth form mucin plaques on your teeth. And you can

0:44:03.080 --> 0:44:05.600
<v Speaker 1>feel this plaque with your tongue if you let it grow.

0:44:06.320 --> 0:44:10.000
<v Speaker 1>And here's his idea to quote one of the ads, quote,

0:44:10.440 --> 0:44:14.680
<v Speaker 1>just run your tongue across your teeth. You'll feel a film.

0:44:14.719 --> 0:44:19.200
<v Speaker 1>That's what makes your teeth look off color and invites decay.

0:44:19.560 --> 0:44:23.320
<v Speaker 1>Another ad, note, how many pretty teeth are seen everywhere.

0:44:23.600 --> 0:44:26.799
<v Speaker 1>Millions are using a new method of teeth cleansing. Why

0:44:26.800 --> 0:44:30.200
<v Speaker 1>would any woman have dingy film on her teeth? Pepsident

0:44:30.400 --> 0:44:34.640
<v Speaker 1>removes the film. So the fact is, of course that

0:44:34.800 --> 0:44:38.759
<v Speaker 1>pepsidint the product was by no means the only way

0:44:38.800 --> 0:44:41.320
<v Speaker 1>to get rid of this film. Right, You could brush

0:44:41.320 --> 0:44:44.719
<v Speaker 1>your teeth without pepsident and do it. According to do Hig,

0:44:44.880 --> 0:44:47.279
<v Speaker 1>one of the top dental authorities of the day, explicitly

0:44:47.320 --> 0:44:51.240
<v Speaker 1>said that the toothpaste was worthless. It did not add

0:44:51.280 --> 0:44:54.719
<v Speaker 1>anything to this process. But it didn't matter because Hopkins

0:44:54.719 --> 0:44:59.040
<v Speaker 1>had found a queue to use the product feeling the film,

0:44:59.080 --> 0:45:01.800
<v Speaker 1>and the film is always is reforming, so you always

0:45:01.840 --> 0:45:05.000
<v Speaker 1>have a new queue to use the product again. And

0:45:05.040 --> 0:45:07.800
<v Speaker 1>so this was hopkins model and how to sell something.

0:45:07.880 --> 0:45:11.120
<v Speaker 1>It was you have a queue, a routine, and a reward.

0:45:11.360 --> 0:45:14.319
<v Speaker 1>And hopkins original idea was the queue is you run

0:45:14.360 --> 0:45:16.440
<v Speaker 1>your tongue across your teeth, and when you do that,

0:45:16.560 --> 0:45:19.279
<v Speaker 1>you will happen to feel a film. It's just biology.

0:45:19.360 --> 0:45:23.040
<v Speaker 1>It just happens. That triggers the routine, which is brushing

0:45:23.040 --> 0:45:26.080
<v Speaker 1>with pepsident, and then there is a reward that comes

0:45:26.120 --> 0:45:29.200
<v Speaker 1>after that, which is feeling that your mouth is now beautiful.

0:45:29.640 --> 0:45:32.080
<v Speaker 1>But do Hig points out that this was actually enhanced

0:45:32.080 --> 0:45:33.800
<v Speaker 1>by the fact that there was a much more direct

0:45:33.840 --> 0:45:36.920
<v Speaker 1>and sensory reward. You didn't just have to rely on

0:45:37.000 --> 0:45:40.239
<v Speaker 1>the cognitive idea of like, ah, now I'm more beautiful.

0:45:40.719 --> 0:45:44.080
<v Speaker 1>You had a very crucial part of the recipe of

0:45:44.080 --> 0:45:47.360
<v Speaker 1>pepsident that contributed to the cycle, and that part of

0:45:47.400 --> 0:45:51.040
<v Speaker 1>the recipe was the mintiness. There was a clean tingling

0:45:51.200 --> 0:45:54.080
<v Speaker 1>left in the mouth after the brushing had been done,

0:45:54.160 --> 0:45:56.239
<v Speaker 1>and that, in fact has been cited as the main

0:45:56.360 --> 0:45:59.319
<v Speaker 1>reward that people feel. You feel your mouth your mouth

0:45:59.320 --> 0:46:01.920
<v Speaker 1>feels dirty, so you brush your teeth and then it

0:46:01.960 --> 0:46:05.600
<v Speaker 1>feels tingly. The tingle lets you know it's working. It does.

0:46:05.640 --> 0:46:08.160
<v Speaker 1>And once the tingle is gone and your mouth feels

0:46:08.200 --> 0:46:10.200
<v Speaker 1>kind of hot and nasty again, don't you want to

0:46:10.239 --> 0:46:14.080
<v Speaker 1>brush your teeth again? This also, you know, I imagine

0:46:14.120 --> 0:46:16.920
<v Speaker 1>this also factors into into some various reasons that one

0:46:16.920 --> 0:46:20.160
<v Speaker 1>could neglect one's stental health, because all you really want

0:46:20.280 --> 0:46:23.400
<v Speaker 1>is the feel of something working. I mean that alone

0:46:23.440 --> 0:46:25.400
<v Speaker 1>is one of the reasons that you have various pseudoscientific

0:46:25.400 --> 0:46:29.359
<v Speaker 1>medical practices that have been pushed by by hoaxters over

0:46:29.560 --> 0:46:33.160
<v Speaker 1>over the the ages. Just if something feels like it's happening,

0:46:33.239 --> 0:46:35.399
<v Speaker 1>then you can you can, you can you can get

0:46:35.440 --> 0:46:38.399
<v Speaker 1>caught up in that alone, like, oh, you just drink

0:46:38.400 --> 0:46:40.880
<v Speaker 1>a little bit of poison of so that's what you're feeling.

0:46:41.120 --> 0:46:44.480
<v Speaker 1>But no, you're feeling something and that is the cure. Yeah. Well,

0:46:44.480 --> 0:46:47.279
<v Speaker 1>I mean we talked earlier about why so many of

0:46:47.360 --> 0:46:50.799
<v Speaker 1>these quack medical cures from the past involved alcohol. Right,

0:46:51.080 --> 0:46:54.120
<v Speaker 1>You're feelings something's happening, right, So I mean you could

0:46:54.120 --> 0:46:56.720
<v Speaker 1>fall into the trap of say thinking, wellhy I have mouthwashed,

0:46:56.719 --> 0:46:58.520
<v Speaker 1>why should I brush my teeth. Why should I flash

0:46:58.560 --> 0:47:00.320
<v Speaker 1>my teeth? Because if I just take a swig of

0:47:00.400 --> 0:47:03.239
<v Speaker 1>this stuff, I feel a little tingle and uh, and

0:47:03.239 --> 0:47:06.040
<v Speaker 1>then I'm minty afterwards, I'm good to go. That, of course,

0:47:06.120 --> 0:47:09.440
<v Speaker 1>is is inaccurate because we've discussed here you're not gonna

0:47:09.680 --> 0:47:12.439
<v Speaker 1>you're not gonna actually get the effects of brushing on

0:47:12.560 --> 0:47:15.120
<v Speaker 1>your teeth and gums that way. But Yeah, one of

0:47:15.160 --> 0:47:17.200
<v Speaker 1>the big takeaways for me at the end of this

0:47:17.360 --> 0:47:22.200
<v Speaker 1>is that, um, while to toothpaste has come to feel

0:47:22.640 --> 0:47:26.520
<v Speaker 1>like an invention that is the central part of modern

0:47:26.600 --> 0:47:30.719
<v Speaker 1>dental health, I think my takeaway from this research is

0:47:30.760 --> 0:47:33.480
<v Speaker 1>that it's it's not that it's bad. Toothpaste is good,

0:47:33.920 --> 0:47:36.920
<v Speaker 1>but it's not the central part of modern dental health.

0:47:36.960 --> 0:47:39.200
<v Speaker 1>That would be brushing and flossing and going to a

0:47:39.280 --> 0:47:43.040
<v Speaker 1>dentist regularly, right, Yes, And that toothpaste is sort of

0:47:43.080 --> 0:47:45.680
<v Speaker 1>like a little bonus it helps a little bit more.

0:47:46.160 --> 0:47:49.200
<v Speaker 1>That being said, I find myself I find myself oddly

0:47:49.239 --> 0:47:53.440
<v Speaker 1>okay with someone using the dark science of of marketing.

0:47:54.000 --> 0:47:56.719
<v Speaker 1>H If it results in people brushing their teeth more like,

0:47:56.760 --> 0:47:59.520
<v Speaker 1>if it if it actually results an improved dental hygiene,

0:48:00.000 --> 0:48:01.960
<v Speaker 1>it's good. Yeah, I guess you're right. I mean, as

0:48:02.000 --> 0:48:04.319
<v Speaker 1>long as it is as long as people retain the

0:48:04.360 --> 0:48:07.600
<v Speaker 1>idea that brushing is important whether you have toothpaste or not.

0:48:07.760 --> 0:48:10.319
<v Speaker 1>But toothpaste can help. Still at the end of the day,

0:48:10.719 --> 0:48:13.960
<v Speaker 1>I'm very pro toothpaste. Oh, I mean me too. Without it,

0:48:14.120 --> 0:48:17.759
<v Speaker 1>I can only imagine how I would spend the day

0:48:18.160 --> 0:48:21.360
<v Speaker 1>just thinking of the horrors of hell lurking under my tongue.

0:48:21.960 --> 0:48:24.799
<v Speaker 1>I am one of the people who's been affected by this, uh,

0:48:24.880 --> 0:48:27.640
<v Speaker 1>this this tingling cycle, the queue and the routine and

0:48:27.680 --> 0:48:30.120
<v Speaker 1>the reward. I've got to feel the minty tingle in

0:48:30.200 --> 0:48:32.920
<v Speaker 1>my mouth. And in fact, I have actually used toothpaste

0:48:32.920 --> 0:48:36.520
<v Speaker 1>before that did not have the minty tingle after I

0:48:36.600 --> 0:48:39.479
<v Speaker 1>was done brushing. I'm sure it helped clean my mouth

0:48:39.560 --> 0:48:41.759
<v Speaker 1>just as good as as a minty toothpaste died. But

0:48:41.840 --> 0:48:44.680
<v Speaker 1>my mouth didn't feel like it was clean. Yeah. The

0:48:44.840 --> 0:48:47.600
<v Speaker 1>whole business of clean is is a complex one, and

0:48:47.640 --> 0:48:50.600
<v Speaker 1>this is one of the topics of Virginia. Smith comes

0:48:50.640 --> 0:48:52.920
<v Speaker 1>back to time and time again in the book, is

0:48:52.960 --> 0:48:57.000
<v Speaker 1>that throughout human history we have hygiene like and then

0:48:57.040 --> 0:49:00.120
<v Speaker 1>we have we have this idea of cleanliness that that

0:49:00.280 --> 0:49:03.319
<v Speaker 1>is detached from the body and these two things just

0:49:03.400 --> 0:49:08.160
<v Speaker 1>become intertwined in human culture and very difficult to to

0:49:08.239 --> 0:49:11.759
<v Speaker 1>pull apart. So the things that are are things that

0:49:11.800 --> 0:49:14.000
<v Speaker 1>are hygienic and things that are clean. It's often that

0:49:14.080 --> 0:49:16.840
<v Speaker 1>they're complicated and they're intertwined to the point that you

0:49:17.080 --> 0:49:19.439
<v Speaker 1>just really can't separate them. Again, well, I think there's

0:49:19.440 --> 0:49:22.400
<v Speaker 1>a case to be made psychologically and sort of theoretically

0:49:22.480 --> 0:49:26.160
<v Speaker 1>that the the cleanliness drive, the hygiene drive is sort

0:49:26.200 --> 0:49:31.279
<v Speaker 1>of part of the over of the overarching orderliness mindset,

0:49:31.880 --> 0:49:34.839
<v Speaker 1>which is a powerful part of of human psychology and

0:49:34.920 --> 0:49:37.359
<v Speaker 1>can be deployed for for great good and great ill.

0:49:37.880 --> 0:49:40.840
<v Speaker 1>I think some people would say that the orderliness drive

0:49:41.040 --> 0:49:44.000
<v Speaker 1>gives us civilization and and all that, but it also

0:49:44.080 --> 0:49:47.239
<v Speaker 1>gives people, uh, I don't know, fascism and all that

0:49:47.320 --> 0:49:51.640
<v Speaker 1>kind of stuff. So uh so, hey, keep your mouth clean,

0:49:51.719 --> 0:49:54.440
<v Speaker 1>but don't practice fascism of the mouth. I don't know,

0:49:54.480 --> 0:49:57.239
<v Speaker 1>I'd say, go practice fascism of the mouth. At least

0:49:57.239 --> 0:49:58.960
<v Speaker 1>it's going to be a very orderly state in there.

0:49:59.760 --> 0:50:01.520
<v Speaker 1>But we can we'll just have to agree to disagree

0:50:01.520 --> 0:50:05.120
<v Speaker 1>on that, all right. So there you have another episode

0:50:05.160 --> 0:50:08.719
<v Speaker 1>of invention. In the books, we looked at toothpaste. Who

0:50:08.719 --> 0:50:10.520
<v Speaker 1>knows what we'll look at next. We didn't even talk

0:50:10.560 --> 0:50:12.799
<v Speaker 1>about flossing all that much, but dental floss is another

0:50:12.800 --> 0:50:16.680
<v Speaker 1>invention of the post War War two uh dental world.

0:50:16.840 --> 0:50:20.239
<v Speaker 1>If dental floss is independently interesting, we will revisit it,

0:50:20.400 --> 0:50:23.200
<v Speaker 1>all right. So that's it for this week's episode of Invention.

0:50:23.320 --> 0:50:24.719
<v Speaker 1>If you want to learn more about the show and

0:50:24.800 --> 0:50:27.719
<v Speaker 1>check out other episodes, head on over to our website

0:50:27.880 --> 0:50:32.160
<v Speaker 1>invention pod dot com. Big thanks to Scott Benjamin for

0:50:32.320 --> 0:50:35.720
<v Speaker 1>research assistance with this episode, thanks to our audio producer

0:50:35.760 --> 0:50:38.200
<v Speaker 1>Tari Harrison. If you would like to get in touch

0:50:38.239 --> 0:50:41.160
<v Speaker 1>with us directly with feedback on this episode or any other,

0:50:41.360 --> 0:50:43.560
<v Speaker 1>to suggest a topic for the future, or just to

0:50:43.640 --> 0:50:45.560
<v Speaker 1>say hi, let us know how you found out about

0:50:45.560 --> 0:50:48.600
<v Speaker 1>the show where you listen from all that kind of stuff,

0:50:48.600 --> 0:50:53.000
<v Speaker 1>you can email us at contact at invention pod dot

0:50:53.040 --> 0:51:03.000
<v Speaker 1>com the rep day and your pearlier with your da