1 00:00:02,560 --> 00:00:05,160 Speaker 1: Beyond the Beauty is a production of I Heart Radio. 2 00:00:05,720 --> 00:00:15,480 Speaker 1: I'm your host, Bobby Brown. I first heard about Marianna 3 00:00:15,560 --> 00:00:18,640 Speaker 1: Hewett through her Summer Friday's launch. I didn't know who 4 00:00:18,680 --> 00:00:21,880 Speaker 1: she was before, and when I saw the products and 5 00:00:21,960 --> 00:00:24,560 Speaker 1: kind of checked out who she was, I thought, Wow, 6 00:00:24,640 --> 00:00:27,680 Speaker 1: this is a cool girl, and we kept in touch 7 00:00:28,160 --> 00:00:29,880 Speaker 1: and she asked me to be on our podcast, which 8 00:00:29,880 --> 00:00:32,200 Speaker 1: I was so happy to one of her first guests, 9 00:00:32,520 --> 00:00:35,159 Speaker 1: and I'm really looking forward to asking her what it's 10 00:00:35,200 --> 00:00:39,000 Speaker 1: like being an influencer, having a brand, and how she 11 00:00:39,040 --> 00:00:44,959 Speaker 1: gets it all done. So here's my conversation with Marianna Hewett. Hi, Marianna, 12 00:00:45,000 --> 00:00:48,480 Speaker 1: how are you? I'm good? How are you good? Last night? 13 00:00:48,560 --> 00:00:52,640 Speaker 1: I made the date sweets that I saw your Instagram 14 00:00:52,760 --> 00:00:57,240 Speaker 1: last night. They were so good. They're so good. I 15 00:00:57,280 --> 00:00:59,640 Speaker 1: am not really a great cook, to be honest, but 16 00:01:00,160 --> 00:01:01,680 Speaker 1: I just wanted like a snack, and I was like, 17 00:01:01,680 --> 00:01:04,399 Speaker 1: I may as well show this on Instagram because people 18 00:01:04,440 --> 00:01:06,319 Speaker 1: are loving reels right now, and I feel like a 19 00:01:06,319 --> 00:01:08,640 Speaker 1: lot of people are having like released stagnant growth, and 20 00:01:08,640 --> 00:01:10,880 Speaker 1: people are really growing a lot the more frequently they 21 00:01:10,920 --> 00:01:12,240 Speaker 1: post on real. So I was like, I'm just gonna 22 00:01:12,240 --> 00:01:15,039 Speaker 1: throw this up and see what happen. Well, it was 23 00:01:15,160 --> 00:01:18,440 Speaker 1: honestly really good. It was perfect timing. I wanted something sweet. 24 00:01:18,520 --> 00:01:20,560 Speaker 1: I don't want to eat a cookie. And so for 25 00:01:20,600 --> 00:01:23,560 Speaker 1: those guys that are listening, it's basically tell tell us 26 00:01:23,640 --> 00:01:26,240 Speaker 1: what's in the date. It's so easy to make a date. 27 00:01:26,600 --> 00:01:29,039 Speaker 1: Hitted put it in the microwave for like fifteen seconds. 28 00:01:29,520 --> 00:01:34,360 Speaker 1: Almond butter, uh, sliced banana and cinnamon. Delicious. I mean 29 00:01:34,360 --> 00:01:36,920 Speaker 1: it was so silly, simple and delicious and it worked perfectly. 30 00:01:36,959 --> 00:01:40,400 Speaker 1: So thank you. Keep those coming. So, um, we've just 31 00:01:40,520 --> 00:01:45,880 Speaker 1: met each other recently. I've I've I've been in awe 32 00:01:45,959 --> 00:01:51,200 Speaker 1: of your product line. My kids love the products, the 33 00:01:51,200 --> 00:01:54,640 Speaker 1: girl not the boys, the girl friends, the fiances, and 34 00:01:54,720 --> 00:01:57,080 Speaker 1: I'm a really big fan. But I want to understand 35 00:01:57,120 --> 00:02:02,320 Speaker 1: how you even started Friday. It's like like take me back, 36 00:02:02,400 --> 00:02:05,200 Speaker 1: like what was what would things like for you? So 37 00:02:05,240 --> 00:02:07,280 Speaker 1: I've been living I guess my life on the internet 38 00:02:07,280 --> 00:02:09,440 Speaker 1: since two thousand twelve. Um, that's when I started my 39 00:02:09,639 --> 00:02:12,280 Speaker 1: YouTube channel. And I always had a love and passion 40 00:02:12,320 --> 00:02:15,680 Speaker 1: for beauty products and from years of posting product online, 41 00:02:15,919 --> 00:02:17,880 Speaker 1: every time I would post something, people would say, is 42 00:02:17,880 --> 00:02:20,280 Speaker 1: this cruelty free? As this vegan, is it safe for 43 00:02:20,320 --> 00:02:23,400 Speaker 1: all skin types, or this product is too expensive, And 44 00:02:23,840 --> 00:02:26,520 Speaker 1: so accidentally we had all of this data for so 45 00:02:26,560 --> 00:02:29,880 Speaker 1: many years of what my followers online we're shopping for. 46 00:02:30,360 --> 00:02:32,520 Speaker 1: And so for me, when my skin looks good, I 47 00:02:32,560 --> 00:02:34,919 Speaker 1: feel my most confident and I wear less makeup when 48 00:02:34,919 --> 00:02:37,280 Speaker 1: my skin looks its best. When my skin looks good, 49 00:02:37,280 --> 00:02:39,400 Speaker 1: it's like the perfect skin prep for everything else. And 50 00:02:39,440 --> 00:02:42,360 Speaker 1: so my partner Lauren and I dreamed up Summer Fridays, 51 00:02:42,360 --> 00:02:44,520 Speaker 1: which is our product line, and we really wanted to 52 00:02:44,520 --> 00:02:47,239 Speaker 1: start with one hero product and really, at the time 53 00:02:47,240 --> 00:02:49,359 Speaker 1: a lot of brands weren't launching was only one product 54 00:02:49,440 --> 00:02:52,320 Speaker 1: because it's high risk, high reward um. But it's very 55 00:02:52,440 --> 00:02:55,040 Speaker 1: risky because if you don't succeed with your first product, 56 00:02:55,160 --> 00:02:57,000 Speaker 1: that could really be the end of your business. If 57 00:02:57,000 --> 00:02:58,959 Speaker 1: you put all of your money into this thing and 58 00:02:59,040 --> 00:03:00,520 Speaker 1: you don't have a second product come out for a 59 00:03:00,520 --> 00:03:03,119 Speaker 1: long time and it's not working, it's definitely really hard, 60 00:03:03,120 --> 00:03:05,240 Speaker 1: but we felt so confident in it. So jet Lag 61 00:03:05,320 --> 00:03:09,280 Speaker 1: Mask was our firstborn. It's multi use moisturizer, overnight mask, 62 00:03:09,400 --> 00:03:12,080 Speaker 1: hand cream, I cream um And then in a time 63 00:03:12,120 --> 00:03:14,480 Speaker 1: when a lot of products on Instagram were like kind 64 00:03:14,480 --> 00:03:16,680 Speaker 1: of like that millennial pink color and everything was kind 65 00:03:16,680 --> 00:03:19,480 Speaker 1: of looking the same. We had picked a bright blue 66 00:03:19,520 --> 00:03:21,639 Speaker 1: tube and really that made it stand out in a 67 00:03:21,680 --> 00:03:24,520 Speaker 1: sea of products online um and helped a lot of 68 00:03:24,520 --> 00:03:27,240 Speaker 1: the brand recognition at the you know, in the earlier days, 69 00:03:27,600 --> 00:03:30,400 Speaker 1: start before that, start before that. Did you grow up 70 00:03:30,400 --> 00:03:34,359 Speaker 1: in California? I grew up in Ohio. Um, so that's 71 00:03:34,360 --> 00:03:36,960 Speaker 1: where I'm from the Midwest. I was born in Germany. 72 00:03:37,760 --> 00:03:40,160 Speaker 1: My parents worked for the government, so we moved around 73 00:03:40,320 --> 00:03:43,480 Speaker 1: from Germany to California to Ohio. So that's really where 74 00:03:43,520 --> 00:03:46,400 Speaker 1: I was raised and I lived there with my dad, 75 00:03:46,440 --> 00:03:47,920 Speaker 1: and my mom lived in Europe, so I would go 76 00:03:47,960 --> 00:03:50,720 Speaker 1: back and forth. So at the very early days, my 77 00:03:51,080 --> 00:03:54,000 Speaker 1: really like my introduction to beauty. My dad would take 78 00:03:54,040 --> 00:03:56,320 Speaker 1: me to the beauty counters at department stores and he 79 00:03:56,320 --> 00:03:59,000 Speaker 1: would say, here's my daughter. I don't know how to 80 00:03:59,000 --> 00:04:00,400 Speaker 1: tell her how to do her make up, so can 81 00:04:00,440 --> 00:04:03,840 Speaker 1: you please help her? And I always really trusted the women, 82 00:04:03,960 --> 00:04:07,480 Speaker 1: the saleswomen, as my you know, guidance and beauty of 83 00:04:07,520 --> 00:04:10,320 Speaker 1: what to buy, what their recommendations were, and how to 84 00:04:10,400 --> 00:04:13,080 Speaker 1: use product. And so I feel like I was always 85 00:04:13,120 --> 00:04:15,200 Speaker 1: learning from experts. And you know, even though I don't 86 00:04:15,200 --> 00:04:17,200 Speaker 1: work at a sales counter, I feel like I now 87 00:04:17,240 --> 00:04:19,560 Speaker 1: get to do that same kind of thing, being an influencer. 88 00:04:20,320 --> 00:04:23,640 Speaker 1: But you were also a TV host, Is that correct? Yes? 89 00:04:23,800 --> 00:04:26,760 Speaker 1: So growing up, I wanted to be Oprah like so 90 00:04:26,800 --> 00:04:30,560 Speaker 1: many people love her, and I felt like I had 91 00:04:30,600 --> 00:04:34,160 Speaker 1: such a passion for sharing things with people, and I 92 00:04:34,200 --> 00:04:36,159 Speaker 1: thought being a TV host was the only way to 93 00:04:36,200 --> 00:04:39,800 Speaker 1: do that. So I went to school did that. I 94 00:04:39,920 --> 00:04:42,880 Speaker 1: first was doing entertainment news, which I feel like didn't 95 00:04:42,880 --> 00:04:46,359 Speaker 1: really fulfill me. But I transitioned into doing fashion and 96 00:04:46,400 --> 00:04:48,559 Speaker 1: beauty news, and that's what I found. I loved because 97 00:04:48,600 --> 00:04:52,080 Speaker 1: I found with beauty and fashion you were sharing information 98 00:04:52,120 --> 00:04:54,360 Speaker 1: with an audience of things that really made them feel 99 00:04:54,360 --> 00:04:58,120 Speaker 1: more confident about themselves. It wasn't gossipy, it wasn't hurtful. 100 00:04:58,240 --> 00:05:00,360 Speaker 1: It was really like, these are great products, and if 101 00:05:00,400 --> 00:05:02,200 Speaker 1: you find them and you love them, you'll feel even 102 00:05:02,200 --> 00:05:04,960 Speaker 1: more confident in your skin or when you're going to 103 00:05:05,000 --> 00:05:07,920 Speaker 1: a meeting or date or whatever it is. And so 104 00:05:07,960 --> 00:05:09,840 Speaker 1: that's really where I fell in love with that. And 105 00:05:09,880 --> 00:05:12,599 Speaker 1: then when I was doing my hosting at that time, 106 00:05:12,760 --> 00:05:15,200 Speaker 1: I would post a video and people would say where's 107 00:05:15,200 --> 00:05:17,120 Speaker 1: your shirt from? Or how did you do your hair today? 108 00:05:17,240 --> 00:05:19,160 Speaker 1: Or what makeup are you wearing? And it started to 109 00:05:19,200 --> 00:05:21,640 Speaker 1: become less about the topics I was talking about and 110 00:05:21,680 --> 00:05:23,920 Speaker 1: more about myself. And so I was like, I'm going 111 00:05:23,960 --> 00:05:26,200 Speaker 1: to start a YouTube channel. And that was in two 112 00:05:26,200 --> 00:05:29,760 Speaker 1: thousand twelve, and that's really where my career started as 113 00:05:29,760 --> 00:05:33,440 Speaker 1: being an influencer, kind of by accident. Well, we certainly 114 00:05:33,440 --> 00:05:36,320 Speaker 1: didn't know what an influencer was back then, and really 115 00:05:36,360 --> 00:05:39,480 Speaker 1: all an influencer is is someone who has influence over 116 00:05:39,560 --> 00:05:43,880 Speaker 1: people's decisions buying all of that. So what did you 117 00:05:43,920 --> 00:05:46,000 Speaker 1: like better? Do you like? Did you like the blog better? 118 00:05:46,080 --> 00:05:48,440 Speaker 1: Do you did you like the TV better? Or and 119 00:05:48,480 --> 00:05:51,520 Speaker 1: didn't they work really well together? They worked really well 120 00:05:51,560 --> 00:05:55,920 Speaker 1: together because I think for beauty specifically, video content really 121 00:05:55,960 --> 00:05:58,560 Speaker 1: is king right, Like when you I can talk about 122 00:05:58,600 --> 00:06:01,240 Speaker 1: a lipstick, but if you're not seeing the swatch or 123 00:06:01,279 --> 00:06:03,720 Speaker 1: seeing the product or seeing me apply it, I can 124 00:06:03,760 --> 00:06:06,200 Speaker 1: only tell you so much um. And so I think 125 00:06:06,240 --> 00:06:09,640 Speaker 1: even if we look at social media on Instagram, product 126 00:06:09,800 --> 00:06:12,839 Speaker 1: shots are great, but like, really application videos is where 127 00:06:12,839 --> 00:06:15,560 Speaker 1: it's at. And so I think for beauty video really 128 00:06:15,640 --> 00:06:18,560 Speaker 1: is like the best um form of media and so 129 00:06:18,960 --> 00:06:21,640 Speaker 1: I really really enjoy that. It's just a lot of work. 130 00:06:22,480 --> 00:06:26,039 Speaker 1: So you've been called one of the very first super influencers. 131 00:06:26,080 --> 00:06:28,480 Speaker 1: So how did you know you made it? And how 132 00:06:28,520 --> 00:06:32,080 Speaker 1: does how does that terms sit with you? I don't 133 00:06:32,160 --> 00:06:34,240 Speaker 1: really if. I don't know if you feel like you 134 00:06:34,320 --> 00:06:37,720 Speaker 1: make it because in beauty, I guess, in in all 135 00:06:37,800 --> 00:06:41,279 Speaker 1: kinds of industries, but when you're an influencer, you compare 136 00:06:41,279 --> 00:06:43,480 Speaker 1: yourself to your co workers in a weird way with 137 00:06:43,520 --> 00:06:46,440 Speaker 1: a tangible number. So you see your number of followers, 138 00:06:46,680 --> 00:06:49,040 Speaker 1: but your co workers or people that you work within 139 00:06:49,120 --> 00:06:51,440 Speaker 1: the same industry, you also visibly see all of their 140 00:06:51,520 --> 00:06:54,200 Speaker 1: numbers too. So there's always someone bigger than you. There's 141 00:06:54,240 --> 00:06:57,320 Speaker 1: always somebody doing more than you. Um, So it's really 142 00:06:57,320 --> 00:07:00,279 Speaker 1: hard to know if I ever felt like I'm made it. 143 00:07:00,320 --> 00:07:03,039 Speaker 1: But once I could support myself full time financially no 144 00:07:03,120 --> 00:07:05,400 Speaker 1: longer from my former job where I could do influencer 145 00:07:05,400 --> 00:07:07,480 Speaker 1: stuff full time, I guess I was like, Okay, I'm 146 00:07:07,520 --> 00:07:10,040 Speaker 1: really doing this. And my parents were much older. My 147 00:07:10,080 --> 00:07:12,040 Speaker 1: mom is seventy, my dad is in his eighties. So 148 00:07:12,320 --> 00:07:15,000 Speaker 1: explaining to them that I was doing this job full time, 149 00:07:15,040 --> 00:07:17,960 Speaker 1: they were like, you're posting stuff on the internet. This 150 00:07:18,000 --> 00:07:20,200 Speaker 1: is not why you went to college. And now they're 151 00:07:20,240 --> 00:07:22,560 Speaker 1: like so supportive of it. Um and then the word 152 00:07:22,640 --> 00:07:27,120 Speaker 1: super influencer. It's it's a very funny thing, and it's 153 00:07:27,160 --> 00:07:29,560 Speaker 1: so nice to be called that, because I do think 154 00:07:29,600 --> 00:07:32,440 Speaker 1: I was at the earlier stage of you know, when 155 00:07:32,560 --> 00:07:35,720 Speaker 1: influencers started, before it was really known as a career. 156 00:07:35,760 --> 00:07:38,240 Speaker 1: Because I think now people see influencers and they say, 157 00:07:38,440 --> 00:07:40,680 Speaker 1: I want to be an influencer as a job, so 158 00:07:40,720 --> 00:07:43,520 Speaker 1: they're aspiring for that career. But at the time when 159 00:07:43,560 --> 00:07:46,320 Speaker 1: I started, in so many of my close friends, we 160 00:07:46,360 --> 00:07:47,960 Speaker 1: didn't know that it was going to become what it 161 00:07:48,040 --> 00:07:49,600 Speaker 1: is today. We didn't know that it could be a 162 00:07:49,600 --> 00:07:51,600 Speaker 1: full time job. We really did it out of passion 163 00:07:51,600 --> 00:07:54,360 Speaker 1: of like loving product and loving sharing stuff with people, 164 00:07:54,400 --> 00:07:57,000 Speaker 1: and so it's a very nice thing to be gone. 165 00:07:57,040 --> 00:07:59,440 Speaker 1: It's just the kind of funny. Well, I think it 166 00:07:59,520 --> 00:08:02,120 Speaker 1: was about five years of you being an influencer and 167 00:08:02,160 --> 00:08:05,560 Speaker 1: growing your personal brand and that brand until you started 168 00:08:05,560 --> 00:08:09,000 Speaker 1: the cosmetics companies that correct. Yeah, So I launched my 169 00:08:09,000 --> 00:08:11,000 Speaker 1: YouTube channel in two thousand twelve, and then in two 170 00:08:11,000 --> 00:08:13,880 Speaker 1: thousand sixteen, my business partner Lauren and I came up 171 00:08:13,920 --> 00:08:16,360 Speaker 1: with the idea for summer Fridays didn't have a name 172 00:08:16,440 --> 00:08:19,040 Speaker 1: yet at that time, but that we wanted a skincare company. 173 00:08:19,160 --> 00:08:22,280 Speaker 1: And we didn't launch until two thousand eighteen. So by 174 00:08:22,280 --> 00:08:24,680 Speaker 1: the time we launched, I'd been online for six years, 175 00:08:24,680 --> 00:08:27,720 Speaker 1: So that's six years of really building trust with my 176 00:08:27,760 --> 00:08:31,880 Speaker 1: community online um and really talking about products for so long. 177 00:08:31,920 --> 00:08:34,080 Speaker 1: So when I launched something, they knew it was genuine. 178 00:08:34,320 --> 00:08:36,439 Speaker 1: Because I think a lot of people now are randomly 179 00:08:36,480 --> 00:08:39,400 Speaker 1: starting companies and it seems like which is fine if 180 00:08:39,440 --> 00:08:41,480 Speaker 1: it's a business idea for you. But I think if 181 00:08:41,520 --> 00:08:43,280 Speaker 1: you're just doing something just to do it, and you've 182 00:08:43,320 --> 00:08:45,800 Speaker 1: never talked about this topic before, or you're not really 183 00:08:45,800 --> 00:08:49,480 Speaker 1: passionate about it, the inauthenticity will not carry you for 184 00:08:49,520 --> 00:08:51,480 Speaker 1: a very long time. So I think if you're starting 185 00:08:51,480 --> 00:08:54,200 Speaker 1: a business, you need to really truly be passionate about it, 186 00:08:54,240 --> 00:08:57,160 Speaker 1: and if you're leveraging your community online to do it, 187 00:08:57,280 --> 00:08:59,439 Speaker 1: I hope that it's something that you've been passionate about 188 00:08:59,440 --> 00:09:02,800 Speaker 1: in genuine be sharing for a very long time. Business partner. 189 00:09:02,920 --> 00:09:05,160 Speaker 1: Was she a friend? Did she have things you didn't have? 190 00:09:05,400 --> 00:09:07,520 Speaker 1: What made her your partner? So we've been friends for 191 00:09:07,559 --> 00:09:10,720 Speaker 1: ten years and we have a very similar career path. Um, 192 00:09:10,880 --> 00:09:12,960 Speaker 1: we're both from the Midwest, we both went to school 193 00:09:13,000 --> 00:09:15,160 Speaker 1: for journalism, we both wanted to be Oprah when we 194 00:09:15,200 --> 00:09:18,360 Speaker 1: grew up, were neighbors, were libras. So I know a 195 00:09:18,360 --> 00:09:20,440 Speaker 1: lot of times people say, when you want to look 196 00:09:20,440 --> 00:09:22,079 Speaker 1: for a co founder, look for someone who has the 197 00:09:22,120 --> 00:09:24,200 Speaker 1: opposite traits of you. But for us, we have a 198 00:09:24,240 --> 00:09:28,120 Speaker 1: really similar skill set, but we have same in different audiences. 199 00:09:28,120 --> 00:09:31,760 Speaker 1: So when we're approaching product development and marketing, it's ultimately 200 00:09:31,800 --> 00:09:33,960 Speaker 1: the same type of customer we're going to, but with 201 00:09:33,960 --> 00:09:36,640 Speaker 1: two different points of views. And so she came really 202 00:09:36,640 --> 00:09:38,520 Speaker 1: more from like a wellness background, and so we were 203 00:09:38,559 --> 00:09:41,440 Speaker 1: looking at our clean ingredients. She was pregnant when we 204 00:09:41,440 --> 00:09:44,760 Speaker 1: were starting to work on the brand. Um, the two 205 00:09:44,800 --> 00:09:47,520 Speaker 1: of our expertise really helped like melt together to like 206 00:09:47,559 --> 00:09:52,000 Speaker 1: what Summer Fridays became. And so it's amazing. I'm so grateful. 207 00:09:52,080 --> 00:09:54,520 Speaker 1: But I would say to anyone looking to start a 208 00:09:54,559 --> 00:09:57,120 Speaker 1: business with a co founder, it is like a marriage. Um, 209 00:09:57,160 --> 00:09:59,319 Speaker 1: you want to know exactly what you're getting into before 210 00:09:59,320 --> 00:10:01,880 Speaker 1: you partner with Boddy. You need to know them really well. 211 00:10:02,440 --> 00:10:04,120 Speaker 1: You need to know what it's like to work together 212 00:10:04,200 --> 00:10:06,800 Speaker 1: and really think about it before you go into a 213 00:10:06,800 --> 00:10:10,200 Speaker 1: partnership together, because running a business together is no joke. 214 00:10:25,080 --> 00:10:28,400 Speaker 1: When you launched originally, did you launch just direct to 215 00:10:28,480 --> 00:10:31,360 Speaker 1: consumer or did you launch with Sephora. We did launch 216 00:10:31,440 --> 00:10:35,120 Speaker 1: with Sephora, and it was humongous with so much press, 217 00:10:35,200 --> 00:10:37,800 Speaker 1: and you sold out, So could you tell us about that? 218 00:10:38,760 --> 00:10:42,200 Speaker 1: So that was really unexpected. I mean, we felt really 219 00:10:42,240 --> 00:10:45,600 Speaker 1: confident with the product and the brand, but I don't 220 00:10:45,720 --> 00:10:47,680 Speaker 1: think we knew it would become as big as it 221 00:10:47,720 --> 00:10:50,600 Speaker 1: did as early as it did, and so, um we 222 00:10:50,679 --> 00:10:53,400 Speaker 1: launched in March of two thousand eighteen and shortly after 223 00:10:53,480 --> 00:10:56,120 Speaker 1: that sold out, which selling out the first time it's 224 00:10:56,200 --> 00:11:00,079 Speaker 1: it's cool, right, but then afterwards it's an issue. And 225 00:11:00,240 --> 00:11:02,880 Speaker 1: we were so small we had I think we had 226 00:11:02,920 --> 00:11:05,880 Speaker 1: one consultant and one employee at that time, and we 227 00:11:05,880 --> 00:11:08,600 Speaker 1: were trying to rush to restock because we wanted to 228 00:11:08,640 --> 00:11:10,880 Speaker 1: capitalize off of the great press, and so it was 229 00:11:10,960 --> 00:11:12,920 Speaker 1: kind of like ping pong for a bit. We would 230 00:11:12,960 --> 00:11:14,400 Speaker 1: have a little bit of stock on our site, then 231 00:11:14,400 --> 00:11:16,200 Speaker 1: we would sell out, and then by the time Stafora 232 00:11:16,280 --> 00:11:18,520 Speaker 1: got their shipment, they would sell out. And it went 233 00:11:18,600 --> 00:11:20,800 Speaker 1: like that for a while and we had that first 234 00:11:20,800 --> 00:11:24,520 Speaker 1: product for um almost seven months before we launched our 235 00:11:24,520 --> 00:11:28,080 Speaker 1: next launch. And do you remember what the first order was? Like? 236 00:11:28,120 --> 00:11:30,600 Speaker 1: How many did you order when you first launched? We'll 237 00:11:30,720 --> 00:11:33,960 Speaker 1: say that when we first were going to launch, we 238 00:11:34,000 --> 00:11:36,920 Speaker 1: had a unit number in mind. We produced those units, 239 00:11:37,040 --> 00:11:40,240 Speaker 1: sofora came on board and it like multiplied and we 240 00:11:40,240 --> 00:11:42,120 Speaker 1: were like, I don't know how we will ever sell 241 00:11:42,200 --> 00:11:45,000 Speaker 1: this many units of something, and then when we sold 242 00:11:45,040 --> 00:11:48,280 Speaker 1: out of it, it was disbelief. And we recently just 243 00:11:48,280 --> 00:11:51,400 Speaker 1: shared on our Summer Friday's Instagram that we've had we 244 00:11:51,480 --> 00:11:56,280 Speaker 1: have now over a million units sold. To think that 245 00:11:56,400 --> 00:11:59,240 Speaker 1: one million world more than one million times now someone 246 00:11:59,280 --> 00:12:01,960 Speaker 1: decided to pay just a product from us is mind 247 00:12:02,000 --> 00:12:05,000 Speaker 1: blowing and we can't believe it thinking about how few 248 00:12:05,000 --> 00:12:08,319 Speaker 1: we were originally producing at the beginning, and so it's 249 00:12:08,360 --> 00:12:11,439 Speaker 1: it's been so incredible and we are so grateful for 250 00:12:11,679 --> 00:12:14,720 Speaker 1: our community and our customers. And how many skews do 251 00:12:14,760 --> 00:12:18,360 Speaker 1: you have now? Oh? Now we have like six or seven, 252 00:12:18,440 --> 00:12:20,840 Speaker 1: So it's still a pretty small assortment that you have 253 00:12:20,920 --> 00:12:24,640 Speaker 1: gotten so big and you stayed six or seven units. 254 00:12:24,679 --> 00:12:28,040 Speaker 1: Do you know how unusual that is? I think you 255 00:12:28,040 --> 00:12:32,040 Speaker 1: know coming from an influencer point of view, I get 256 00:12:32,080 --> 00:12:35,080 Speaker 1: so many products every single day. I have boxes that 257 00:12:35,160 --> 00:12:38,080 Speaker 1: come to my door. I opened them up. There's thirty 258 00:12:38,080 --> 00:12:40,360 Speaker 1: products in each box. I don't even know where to 259 00:12:40,400 --> 00:12:43,040 Speaker 1: begin because the assortment is just so large that I'm 260 00:12:43,080 --> 00:12:46,280 Speaker 1: overwhelmed as an influencer, I don't even know what to share. 261 00:12:46,320 --> 00:12:48,360 Speaker 1: And so that's kind of where a mentality came from 262 00:12:48,400 --> 00:12:51,640 Speaker 1: of like fewer products, fewer launches, and then a lot 263 00:12:51,800 --> 00:12:55,320 Speaker 1: of support around each launch until we could really sustain 264 00:12:55,720 --> 00:12:59,360 Speaker 1: you know, a bigger a bigger pipeline for us. And 265 00:12:59,400 --> 00:13:02,400 Speaker 1: so at the beginning, it was really easy for us 266 00:13:02,400 --> 00:13:04,679 Speaker 1: to manage as a small team with only you know, 267 00:13:04,720 --> 00:13:07,679 Speaker 1: two skews in our first year, and you know, we 268 00:13:07,720 --> 00:13:09,720 Speaker 1: do have to grow, so we are having more products 269 00:13:09,760 --> 00:13:12,360 Speaker 1: come out. So I'm excited for one line up, but 270 00:13:12,600 --> 00:13:15,280 Speaker 1: it's been really really helpful for us to have all 271 00:13:15,320 --> 00:13:17,880 Speaker 1: the concentration on one thing at a time. But I 272 00:13:18,240 --> 00:13:22,520 Speaker 1: do think curated brands end up doing incredibly well if 273 00:13:22,520 --> 00:13:24,880 Speaker 1: they're done right. So I I bet you there's going 274 00:13:24,960 --> 00:13:27,520 Speaker 1: to be a new model because you know, in the 275 00:13:27,559 --> 00:13:29,960 Speaker 1: past it's like, Okay, we need more, we need more. 276 00:13:29,960 --> 00:13:32,640 Speaker 1: The retailers want more, the customers want more, and all 277 00:13:32,640 --> 00:13:35,040 Speaker 1: of a sudden you've got, you know, fifties sixties skews, 278 00:13:35,559 --> 00:13:37,960 Speaker 1: and then you've got things laying around that you haven't sold. 279 00:13:38,040 --> 00:13:40,679 Speaker 1: So that was, you know, something that you're you're not 280 00:13:40,720 --> 00:13:43,000 Speaker 1: going to have to deal with, which is amazing. The 281 00:13:43,040 --> 00:13:45,880 Speaker 1: only problem with that comes is if a launch isn't 282 00:13:45,920 --> 00:13:49,200 Speaker 1: successful and you forecasted for that launch to do so well, 283 00:13:49,559 --> 00:13:51,480 Speaker 1: and then you have months that go by without a 284 00:13:51,559 --> 00:13:55,440 Speaker 1: new product launch, it cannot be great. So everything has 285 00:13:55,480 --> 00:13:57,560 Speaker 1: to be really, really, really good, and you have to 286 00:13:57,600 --> 00:14:01,240 Speaker 1: feel confident about each of those launches because if not, 287 00:14:01,280 --> 00:14:03,679 Speaker 1: you could go a whole quarter and really have a 288 00:14:03,720 --> 00:14:07,120 Speaker 1: decrease in sales if it's not a great launch. And 289 00:14:07,160 --> 00:14:09,440 Speaker 1: do you think being an influencer has given you any 290 00:14:09,440 --> 00:14:12,880 Speaker 1: special insights into marketing and what what is the right 291 00:14:12,880 --> 00:14:17,480 Speaker 1: thing to do for your brand? Absolutely, because I'm a salesperson, right, 292 00:14:17,480 --> 00:14:20,560 Speaker 1: That's what an influencer is. You're influencing people to either 293 00:14:20,640 --> 00:14:24,080 Speaker 1: try something, or make a date for a snack, or 294 00:14:24,240 --> 00:14:27,400 Speaker 1: or buy a product or go somewhere. And so I've 295 00:14:27,480 --> 00:14:31,280 Speaker 1: learned how to genuinely show a product. I've learned how 296 00:14:31,320 --> 00:14:34,040 Speaker 1: to speak about talking points, not in a marketing type 297 00:14:34,080 --> 00:14:36,160 Speaker 1: of way, but as a friend type of way. And 298 00:14:36,280 --> 00:14:39,000 Speaker 1: it's like the modern day Avon Lady, right, Like she 299 00:14:39,080 --> 00:14:40,680 Speaker 1: used to come to your house, talk to you like 300 00:14:40,720 --> 00:14:43,040 Speaker 1: a friend, sell you these products. And that's really what 301 00:14:43,080 --> 00:14:45,240 Speaker 1: we're all doing now in our own way, and so 302 00:14:46,080 --> 00:14:49,040 Speaker 1: it's so helpful. And then I think being an influencer, 303 00:14:49,360 --> 00:14:51,560 Speaker 1: we share product online and we really know how to 304 00:14:51,600 --> 00:14:54,160 Speaker 1: photograph it and speak about it, and so that really 305 00:14:54,240 --> 00:14:56,960 Speaker 1: helped with like the aesthetic part of the branding, because 306 00:14:56,960 --> 00:14:59,800 Speaker 1: we wanted photogenic packaging that looked good on Instagram that 307 00:15:00,000 --> 00:15:02,920 Speaker 1: people wanted to share. Because I used to receive product 308 00:15:03,000 --> 00:15:05,040 Speaker 1: that I love so much and I didn't love the packaging, 309 00:15:05,080 --> 00:15:07,200 Speaker 1: so I didn't want to post it on my Instagram. 310 00:15:07,280 --> 00:15:09,560 Speaker 1: And that's so so important. That's why with your brand, 311 00:15:09,600 --> 00:15:12,240 Speaker 1: I love the packaging. It stands out so well. The 312 00:15:12,320 --> 00:15:14,600 Speaker 1: brand name is so easy to see. I love the 313 00:15:14,640 --> 00:15:17,360 Speaker 1: black and white, and so I feel like packaging is 314 00:15:17,400 --> 00:15:21,600 Speaker 1: so important because especially now, if people aren't shopping in store, 315 00:15:21,880 --> 00:15:24,120 Speaker 1: the only way they're saying product is online, So you've 316 00:15:24,120 --> 00:15:26,400 Speaker 1: got to get them with imagery and with the video, 317 00:15:26,520 --> 00:15:27,880 Speaker 1: or else they're never even going to get to the 318 00:15:27,960 --> 00:15:30,440 Speaker 1: chance to to order or sample or try and store. 319 00:15:31,160 --> 00:15:36,400 Speaker 1: And and I am someone that doesn't do paid influence influencers. 320 00:15:36,520 --> 00:15:39,080 Speaker 1: You know, I call them my fobs, friends of Bobby 321 00:15:39,120 --> 00:15:41,720 Speaker 1: I sent to do you do? Do you pay influencers 322 00:15:41,840 --> 00:15:45,160 Speaker 1: or is it just your friends? We do UM, So 323 00:15:45,200 --> 00:15:47,880 Speaker 1: we pay people because I say, you know, Lauren and 324 00:15:47,880 --> 00:15:50,400 Speaker 1: I are both influencers, and we really value the job 325 00:15:50,440 --> 00:15:53,160 Speaker 1: that we have, and we know how much UM value 326 00:15:53,160 --> 00:15:55,280 Speaker 1: you can bring to other brands. And so if we 327 00:15:55,400 --> 00:15:58,160 Speaker 1: say we value our job as influencers for other people, 328 00:15:58,280 --> 00:16:01,200 Speaker 1: why would we not value that job for our own company? 329 00:16:01,320 --> 00:16:04,480 Speaker 1: And I could pay X amount of dollars for a 330 00:16:04,520 --> 00:16:08,400 Speaker 1: Billboard or a magazine ad. I have no sense of tracking. 331 00:16:08,440 --> 00:16:10,200 Speaker 1: I don't know what kind of return I got on that. 332 00:16:10,480 --> 00:16:12,680 Speaker 1: But if I spend money with an influencer, I'm getting 333 00:16:12,720 --> 00:16:15,800 Speaker 1: content in return. I have some sort of tracking. I 334 00:16:15,840 --> 00:16:17,880 Speaker 1: can give them a bit Lee tracking link to see 335 00:16:17,880 --> 00:16:20,400 Speaker 1: how many swipe ups they had, how many clicks they had. 336 00:16:20,680 --> 00:16:22,840 Speaker 1: If you give somebody a promotional code, you can see 337 00:16:22,880 --> 00:16:25,520 Speaker 1: how many sales they you know, converted on your website. 338 00:16:25,720 --> 00:16:28,160 Speaker 1: So there's so much more data that you can have 339 00:16:28,240 --> 00:16:30,880 Speaker 1: when you're working with an influencer, and so it is 340 00:16:30,920 --> 00:16:32,840 Speaker 1: something that we wanted to do and you know, really 341 00:16:32,880 --> 00:16:36,680 Speaker 1: increasing that with our spend and influencer marketing, especially as 342 00:16:36,680 --> 00:16:38,880 Speaker 1: we're not able to use that marketing budget on in 343 00:16:38,920 --> 00:16:41,800 Speaker 1: person events right now and then? And what about you? 344 00:16:41,840 --> 00:16:45,560 Speaker 1: How do you decide who you should, you know, work for, 345 00:16:45,880 --> 00:16:50,320 Speaker 1: because you must get constantly requested. I'm pretty selective. I 346 00:16:50,360 --> 00:16:54,960 Speaker 1: would say I turned down at least, if not more, 347 00:16:55,040 --> 00:16:57,280 Speaker 1: of the jobs that come my way. Um, either it's 348 00:16:57,320 --> 00:16:59,560 Speaker 1: not a fit, or it's a competitive brand or product, 349 00:17:00,080 --> 00:17:02,160 Speaker 1: or I don't think it will resonate with my audience. 350 00:17:02,640 --> 00:17:04,960 Speaker 1: I have been doing this so long now I have 351 00:17:05,000 --> 00:17:07,280 Speaker 1: a pretty good sense of what my audience wants to buy. 352 00:17:07,280 --> 00:17:08,720 Speaker 1: And a lot of times a brand will come to 353 00:17:08,760 --> 00:17:10,639 Speaker 1: me and it's a lot of money, but I'm like, 354 00:17:10,760 --> 00:17:13,320 Speaker 1: I don't think my followers will buy this product, and 355 00:17:13,359 --> 00:17:15,439 Speaker 1: so I'm doing you a disservice. And you have to 356 00:17:15,440 --> 00:17:17,200 Speaker 1: be really honest with the brand. If you don't think 357 00:17:17,200 --> 00:17:19,800 Speaker 1: you can deliver, don't work with them and disappoint them. 358 00:17:19,800 --> 00:17:21,719 Speaker 1: And so I'll turn down jobs if I don't think 359 00:17:21,760 --> 00:17:24,640 Speaker 1: it's the right fit for my audience. And um, now 360 00:17:24,680 --> 00:17:26,960 Speaker 1: it's there's so much more you can do with Instagram 361 00:17:27,000 --> 00:17:28,720 Speaker 1: stories so it doesn't have to live on your feed. 362 00:17:28,800 --> 00:17:32,280 Speaker 1: So I'm able to do a lot more work. And um, 363 00:17:32,320 --> 00:17:34,080 Speaker 1: I still love doing it, and so that's why I'm 364 00:17:34,080 --> 00:17:51,439 Speaker 1: still doing influencer work. Plus summer fridays. How do you 365 00:17:51,480 --> 00:17:53,400 Speaker 1: tell someone that you don't want to post their face 366 00:17:53,480 --> 00:17:56,320 Speaker 1: and you get so much in the mail? Do you? 367 00:17:56,359 --> 00:17:57,960 Speaker 1: How do you decide what to post and what not 368 00:17:58,119 --> 00:18:01,840 Speaker 1: to pose? So in brands and people reach out to 369 00:18:01,840 --> 00:18:04,399 Speaker 1: me for gifting, I'll just email back and say, like, 370 00:18:04,440 --> 00:18:07,399 Speaker 1: I politely decline, I'm so overwhelmed with product. If I 371 00:18:07,440 --> 00:18:09,360 Speaker 1: don't think I'm going to share it or use it, 372 00:18:09,920 --> 00:18:11,560 Speaker 1: I don't want to take it away from you. You 373 00:18:11,600 --> 00:18:14,159 Speaker 1: could give this to somebody else. And most people respond 374 00:18:14,200 --> 00:18:16,320 Speaker 1: back and say like, thank you so much for your honesty. 375 00:18:16,320 --> 00:18:17,919 Speaker 1: It's not that I don't like the product, it's just 376 00:18:17,960 --> 00:18:20,160 Speaker 1: like I can't use that. I have so many things 377 00:18:20,240 --> 00:18:22,320 Speaker 1: I don't want to be wasteful, and like I'm living 378 00:18:22,359 --> 00:18:24,159 Speaker 1: at home, working from home right now, I can't have 379 00:18:24,200 --> 00:18:26,479 Speaker 1: so much clutter here. Um, and then as far as 380 00:18:26,520 --> 00:18:28,600 Speaker 1: like not passing on working for brands, I do have 381 00:18:28,640 --> 00:18:31,880 Speaker 1: a manager, so any like brand deals goes to my agency. 382 00:18:32,280 --> 00:18:34,000 Speaker 1: They bring me the offers, and if it doesn't work 383 00:18:34,040 --> 00:18:36,199 Speaker 1: for me, they have an amazing roster of talent and 384 00:18:36,200 --> 00:18:38,240 Speaker 1: so they can pass it on to somebody else who 385 00:18:38,280 --> 00:18:40,199 Speaker 1: may be a better fit, and so they kind of 386 00:18:40,240 --> 00:18:42,719 Speaker 1: handle all of that well. I can't even imagine how 387 00:18:42,800 --> 00:18:44,760 Speaker 1: much you have, because I get so much sent to 388 00:18:44,800 --> 00:18:48,840 Speaker 1: my office, and you know, truthfully, I keep very little 389 00:18:48,880 --> 00:18:50,960 Speaker 1: of it. I share with the girls in my office, 390 00:18:51,000 --> 00:18:53,520 Speaker 1: I share with my daughter in laws. I'm pretty minimalistic 391 00:18:53,520 --> 00:18:55,520 Speaker 1: when it comes to what I use. And then I 392 00:18:55,600 --> 00:18:59,800 Speaker 1: donate a bunch of it too, uh A. Families that 393 00:18:59,840 --> 00:19:02,600 Speaker 1: have of girls in school and you know, can't really 394 00:19:02,600 --> 00:19:05,400 Speaker 1: afford makeup. What do you do with yours? I donate 395 00:19:05,440 --> 00:19:07,600 Speaker 1: it um But because of COVID, a lot of the 396 00:19:07,640 --> 00:19:09,679 Speaker 1: places in l A that I usually donate to they 397 00:19:09,720 --> 00:19:12,000 Speaker 1: are not accepting donations right now. So it's kind of 398 00:19:12,000 --> 00:19:14,400 Speaker 1: all piling up at the office. I bring a basket 399 00:19:14,400 --> 00:19:16,040 Speaker 1: over there and keep it there, and it's also like 400 00:19:16,080 --> 00:19:18,120 Speaker 1: a great job perk of hopefully when we go back 401 00:19:18,119 --> 00:19:20,439 Speaker 1: to the office eventually there's a table and any of 402 00:19:20,480 --> 00:19:22,040 Speaker 1: the girls that work for us are like free to 403 00:19:22,040 --> 00:19:24,879 Speaker 1: take those products and they make for great holiday gifts, 404 00:19:24,920 --> 00:19:28,800 Speaker 1: so everyone's getting lots of beauty products from me. And 405 00:19:28,840 --> 00:19:30,880 Speaker 1: what do you think is the best advice you got 406 00:19:30,920 --> 00:19:34,359 Speaker 1: when starting summer Fridays. The best advice I got was 407 00:19:34,440 --> 00:19:38,879 Speaker 1: celebrate the moments along the way, because things move so 408 00:19:39,080 --> 00:19:42,760 Speaker 1: quickly that you're almost forgetting when they happen that these 409 00:19:42,800 --> 00:19:45,160 Speaker 1: things are big because you get so used to things 410 00:19:45,240 --> 00:19:48,120 Speaker 1: right Like now, I still pinch myself when I walk 411 00:19:48,160 --> 00:19:50,399 Speaker 1: into a staffour and see our products, but nothing is 412 00:19:50,440 --> 00:19:52,560 Speaker 1: like that first time when I went in, I saw 413 00:19:52,640 --> 00:19:54,520 Speaker 1: it was sold out, so I didn't actually see the product. 414 00:19:54,520 --> 00:19:56,080 Speaker 1: It was just like our brand name. But I still 415 00:19:56,119 --> 00:19:58,359 Speaker 1: was like crying in store because I couldn't believe it 416 00:19:58,400 --> 00:20:01,080 Speaker 1: was possible. And so the those moments along the way, 417 00:20:01,080 --> 00:20:05,000 Speaker 1: all those tiny things, even small winds, like really remembering 418 00:20:05,000 --> 00:20:07,920 Speaker 1: and celebrating those moments, because there's a lot of hard 419 00:20:07,960 --> 00:20:10,119 Speaker 1: times and a lot of hard moments when you're running 420 00:20:10,119 --> 00:20:13,119 Speaker 1: a business, and really, you know, celebrating those moments not 421 00:20:13,119 --> 00:20:16,200 Speaker 1: only with yourself but with your team it's so special 422 00:20:16,200 --> 00:20:18,600 Speaker 1: and so I have to like consciously like remember and 423 00:20:18,600 --> 00:20:20,679 Speaker 1: tell myself like, Okay, this is a big deal what 424 00:20:20,680 --> 00:20:22,679 Speaker 1: we did today, Like we worked so hard for this, like, 425 00:20:22,760 --> 00:20:25,600 Speaker 1: let's all celebrate with this and not just like move 426 00:20:25,640 --> 00:20:29,240 Speaker 1: on too quickly and you any plans to expand categories 427 00:20:29,359 --> 00:20:33,760 Speaker 1: like makeup for example. Um, you know, being beauty influencers 428 00:20:33,760 --> 00:20:36,119 Speaker 1: were not just you know, if you're a hairstylist and 429 00:20:36,160 --> 00:20:38,040 Speaker 1: you come out with a hair caroline, it makes sense 430 00:20:38,080 --> 00:20:40,520 Speaker 1: to stay in hair. But because we're beauty influencers, we've 431 00:20:40,520 --> 00:20:43,200 Speaker 1: talked about so many categories, you know, throughout the years, 432 00:20:43,240 --> 00:20:46,879 Speaker 1: from hair care, body care, makeup, son all of the things. 433 00:20:46,880 --> 00:20:50,040 Speaker 1: So our community online we have a really close relationship 434 00:20:50,080 --> 00:20:52,520 Speaker 1: with them and they're always asking us for new things. 435 00:20:52,520 --> 00:20:56,119 Speaker 1: So we definitely have some things that are in the works, 436 00:20:56,119 --> 00:20:59,160 Speaker 1: but we will see you and they actually launch. Okay, 437 00:20:59,320 --> 00:21:01,199 Speaker 1: And so what do you think is next for for 438 00:21:01,240 --> 00:21:04,040 Speaker 1: the brand? And then what is next for you? So 439 00:21:04,119 --> 00:21:06,879 Speaker 1: what's next for the brand? We have a really incredible 440 00:21:06,880 --> 00:21:11,879 Speaker 1: lineup for one that we are so excited about. Uh So, 441 00:21:11,960 --> 00:21:14,240 Speaker 1: I can't wait for these things to come out next year. 442 00:21:14,359 --> 00:21:16,720 Speaker 1: And we have such an incredible team of employees now 443 00:21:16,760 --> 00:21:19,320 Speaker 1: and so now we have really a proper marketing team 444 00:21:19,359 --> 00:21:23,120 Speaker 1: to help support these things, and so very excited for that. Um. 445 00:21:23,400 --> 00:21:26,240 Speaker 1: And then for me personally, I launched a podcast. You're 446 00:21:26,280 --> 00:21:29,840 Speaker 1: John loved loved the experience, and You've done a phenomenal 447 00:21:29,960 --> 00:21:32,640 Speaker 1: job promoting it, and I've listened to a bunch of them. 448 00:21:32,680 --> 00:21:35,240 Speaker 1: You're very good at it. Thank you. I'm so glad 449 00:21:35,280 --> 00:21:37,840 Speaker 1: that you're on. People loved your episode and so that's 450 00:21:37,880 --> 00:21:40,440 Speaker 1: been really great for me because I feel like I 451 00:21:40,480 --> 00:21:42,840 Speaker 1: have such a great network of friends of people, and 452 00:21:42,880 --> 00:21:46,200 Speaker 1: not everyone has access to people who they can learn from. 453 00:21:46,200 --> 00:21:48,359 Speaker 1: And so if I can share my network of friends 454 00:21:48,359 --> 00:21:50,080 Speaker 1: and the questions that I want to know or the 455 00:21:50,160 --> 00:21:52,560 Speaker 1: questions my followers want, it's such a great way to 456 00:21:52,600 --> 00:21:55,000 Speaker 1: give back and inspire people, especially in the new year. 457 00:21:55,080 --> 00:21:57,600 Speaker 1: And I think especially with this year, so many people 458 00:21:57,640 --> 00:22:00,199 Speaker 1: are thinking about their careers, what they want to do 459 00:22:00,240 --> 00:22:02,680 Speaker 1: in the future, what's important to them, and so if 460 00:22:02,680 --> 00:22:06,200 Speaker 1: this can inspire someone or motivate somebody, I really really 461 00:22:06,240 --> 00:22:08,840 Speaker 1: love it because thinking back to the days of TV hosting, 462 00:22:09,000 --> 00:22:12,560 Speaker 1: it's another way of communicating and sharing things with an audience, 463 00:22:12,600 --> 00:22:15,280 Speaker 1: and I feel really fulfilled from it, and so I'm 464 00:22:15,280 --> 00:22:18,440 Speaker 1: really really enjoying it. And then influencer life, We'll see 465 00:22:18,480 --> 00:22:21,600 Speaker 1: you know, like um, we were still spending and influencer marketing. 466 00:22:21,640 --> 00:22:24,360 Speaker 1: This year, but a lot of brands cut back and um, 467 00:22:24,400 --> 00:22:26,359 Speaker 1: a lot of brands didn't have the budgets that they 468 00:22:26,400 --> 00:22:29,239 Speaker 1: used to this year. So as an influencer, you know, 469 00:22:29,359 --> 00:22:31,399 Speaker 1: our jobs changed a lot this year. We had to 470 00:22:31,440 --> 00:22:35,760 Speaker 1: become more creative in our projects what we did. And so, um, 471 00:22:35,800 --> 00:22:37,960 Speaker 1: I'm hopeful for next year because a lot of my 472 00:22:38,000 --> 00:22:40,720 Speaker 1: friends had a really tough year, you know, financially, because 473 00:22:40,760 --> 00:22:42,240 Speaker 1: a lot of the jobs that they used to work 474 00:22:42,440 --> 00:22:44,720 Speaker 1: they weren't able to do them. And so hopefully a 475 00:22:44,800 --> 00:22:47,840 Speaker 1: lot of brands will come back strong next year. Well, 476 00:22:47,880 --> 00:22:50,520 Speaker 1: this podcast is called Beyond the Beauty, and so I 477 00:22:50,600 --> 00:22:53,760 Speaker 1: always ask everyone the same simple question, which is what 478 00:22:53,920 --> 00:22:56,480 Speaker 1: is beauty mean to you? To me, it's really all 479 00:22:56,520 --> 00:22:59,840 Speaker 1: about whatever makes you look good and feel good. And 480 00:23:00,119 --> 00:23:02,560 Speaker 1: I know that you've talked before about like not really 481 00:23:02,560 --> 00:23:04,879 Speaker 1: following beauty trends, but like less is more and whatever 482 00:23:04,920 --> 00:23:07,640 Speaker 1: works for you. So if no makeup makeup is good 483 00:23:07,680 --> 00:23:10,040 Speaker 1: for you, or a full glam look or whatever it 484 00:23:10,119 --> 00:23:12,680 Speaker 1: is that makes you feel your most confident, do you 485 00:23:13,000 --> 00:23:15,280 Speaker 1: don't follow trends, do whatever it is that makes you 486 00:23:15,320 --> 00:23:18,320 Speaker 1: feel good. Because for me, some days bear skin. I 487 00:23:18,359 --> 00:23:20,600 Speaker 1: feel my best when my skin is looking good. And 488 00:23:20,640 --> 00:23:22,760 Speaker 1: another time I want like a full face of makeup 489 00:23:22,800 --> 00:23:25,000 Speaker 1: and a lash and the contour and all the things, 490 00:23:25,000 --> 00:23:26,959 Speaker 1: And that's when I feel my best. And so I 491 00:23:27,000 --> 00:23:29,359 Speaker 1: think with beauty, you can be so many things, you 492 00:23:29,400 --> 00:23:32,600 Speaker 1: can try so many looks, and whatever I'm feeling that 493 00:23:32,680 --> 00:23:34,560 Speaker 1: day is what makes me feel my most confident, which 494 00:23:34,560 --> 00:23:39,240 Speaker 1: makes me feel beautiful. What's your everyday skincare routine? Everyday 495 00:23:39,240 --> 00:23:42,679 Speaker 1: skincare um summer Fridays see see me. Serum in the 496 00:23:42,720 --> 00:23:46,120 Speaker 1: morning is incredible. It's for hyper pigmentation and dark spots. 497 00:23:46,119 --> 00:23:50,240 Speaker 1: I fill up with moisturizer SPF every single day. Um, 498 00:23:50,280 --> 00:23:53,080 Speaker 1: that's pretty much it. I've been pretty like minimal makeup 499 00:23:53,440 --> 00:23:57,600 Speaker 1: in quarantine. I love Armandi Beauty Luminous silk foundation is 500 00:23:57,640 --> 00:24:00,640 Speaker 1: like the best. I love the Jones Road Miracle Bomb. 501 00:24:00,680 --> 00:24:02,480 Speaker 1: It's so pretty. I just like apply it to my 502 00:24:02,560 --> 00:24:04,120 Speaker 1: cheeks a little bit to my lips like an all 503 00:24:04,160 --> 00:24:07,600 Speaker 1: over flush of color. I love, love, love creamy products 504 00:24:07,600 --> 00:24:09,800 Speaker 1: and like those things enough are alone for me to 505 00:24:09,880 --> 00:24:13,040 Speaker 1: like look okay on zoom And what's the most recent 506 00:24:13,080 --> 00:24:16,600 Speaker 1: beauty purchase? What did you actually spend money out the 507 00:24:16,640 --> 00:24:21,160 Speaker 1: most recent beauty purchase. I'm looking behind me to see 508 00:24:21,200 --> 00:24:29,920 Speaker 1: what all my counter um I so I'm trying to think. Oh, 509 00:24:29,960 --> 00:24:32,960 Speaker 1: I bought a new um cokey coke. I think that's 510 00:24:32,960 --> 00:24:36,080 Speaker 1: how you say it. It's like a summary scent. I 511 00:24:36,160 --> 00:24:39,200 Speaker 1: love fragrance, and I'm always like spraying things on me 512 00:24:39,520 --> 00:24:42,520 Speaker 1: and they have like a summary coconut smell. So I 513 00:24:42,640 --> 00:24:45,359 Speaker 1: just bought it. So anything that smells like summary and sweet, 514 00:24:45,440 --> 00:24:48,119 Speaker 1: kind of like that summer Friday's feeling I love. And 515 00:24:48,160 --> 00:24:50,280 Speaker 1: so fragrance is one of the things even though no 516 00:24:50,280 --> 00:24:52,639 Speaker 1: one's really smelling me, like I'm not going anywhere, I 517 00:24:52,680 --> 00:24:54,719 Speaker 1: still I still like put it on, even for myself 518 00:24:54,760 --> 00:24:58,880 Speaker 1: at home. And what's your guilty pleasure? Oh, I love 519 00:24:59,040 --> 00:25:02,960 Speaker 1: to eat. So food is really like my like love 520 00:25:03,000 --> 00:25:06,000 Speaker 1: in life, Like I really really look forward to a 521 00:25:06,080 --> 00:25:09,600 Speaker 1: yummy meal. And I've been postmating a lot. I say 522 00:25:09,600 --> 00:25:11,760 Speaker 1: all the time. I'm not really a great cook. So 523 00:25:12,080 --> 00:25:15,479 Speaker 1: supporting local restaurants, ordering food to go from them, and 524 00:25:15,800 --> 00:25:19,160 Speaker 1: really food is makes me so happy. What's the most 525 00:25:19,160 --> 00:25:21,720 Speaker 1: delicious thing you eat? Not not the healthiest, but the 526 00:25:21,720 --> 00:25:24,800 Speaker 1: most delicious. Well, if I was in New York, Carbone 527 00:25:24,880 --> 00:25:28,560 Speaker 1: the spicy um penney is incredible. I have tried to 528 00:25:28,600 --> 00:25:30,560 Speaker 1: make it at home by myself. It's really not the same. 529 00:25:30,600 --> 00:25:34,639 Speaker 1: But I love a spicy Penny vodka sauce pasta is 530 00:25:34,760 --> 00:25:38,119 Speaker 1: just like amazing um. And then I could eat like 531 00:25:38,160 --> 00:25:41,119 Speaker 1: a whole box of Oreos by myself. And do you 532 00:25:41,119 --> 00:25:44,720 Speaker 1: have a favorite Cops pill? Um. I am honestly not 533 00:25:44,760 --> 00:25:46,639 Speaker 1: really drinking that much at home. I was really a 534 00:25:46,680 --> 00:25:49,560 Speaker 1: social drinker, like pre quarantine, Like I love to go 535 00:25:49,640 --> 00:25:51,800 Speaker 1: to events and have a glass of wine and go 536 00:25:51,920 --> 00:25:53,679 Speaker 1: to dinner and have wine. But if I'm just at 537 00:25:53,720 --> 00:25:56,920 Speaker 1: home by myself, I haven't really been drinking. And so 538 00:25:57,160 --> 00:26:00,000 Speaker 1: this year, my skin and my body is probably really 539 00:26:00,040 --> 00:26:02,840 Speaker 1: thanking me from giving it like a nice break. Well, 540 00:26:03,359 --> 00:26:06,240 Speaker 1: better better girl, because of it. I haven't done haven't 541 00:26:06,240 --> 00:26:09,120 Speaker 1: done that yet, but better, better, better because of it. 542 00:26:09,400 --> 00:26:12,560 Speaker 1: So I have really enjoyed talking to I've really enjoyed 543 00:26:12,600 --> 00:26:15,000 Speaker 1: seeing you. You're a doll. I'm really proud of you. 544 00:26:15,160 --> 00:26:17,119 Speaker 1: I see a lot of cool things for you in 545 00:26:17,160 --> 00:26:20,159 Speaker 1: the future. Amazing. Thank you so much, thank you for 546 00:26:20,200 --> 00:26:22,520 Speaker 1: having me on. And again, I am so thankful that 547 00:26:22,560 --> 00:26:25,160 Speaker 1: you came on my podcast. People love the episode and 548 00:26:25,200 --> 00:26:27,200 Speaker 1: I keep seeing them tagging you and stuff, and so 549 00:26:27,520 --> 00:26:30,159 Speaker 1: I really appreciate it, and I appreciate really what you 550 00:26:30,240 --> 00:26:33,520 Speaker 1: do for all aspiring beauty entrepreneurs and people who are 551 00:26:33,520 --> 00:26:35,159 Speaker 1: starting out of the industry. I said it when you 552 00:26:35,200 --> 00:26:37,520 Speaker 1: came on my podcast. You really paved the way for 553 00:26:37,560 --> 00:26:40,719 Speaker 1: women and beauty and myself and so many people are 554 00:26:40,720 --> 00:26:43,600 Speaker 1: thankful for what you did for so many of us. Well, 555 00:26:43,680 --> 00:26:46,399 Speaker 1: anytime you've got myself, you can d M me and 556 00:26:46,480 --> 00:26:50,119 Speaker 1: tell everyone who's listening where they can hear your podcast, 557 00:26:50,200 --> 00:26:52,480 Speaker 1: where they could find you. All of that. You can 558 00:26:52,520 --> 00:26:55,600 Speaker 1: follow me at Marianna Underscore, Hewitt m A R I 559 00:26:55,800 --> 00:26:58,640 Speaker 1: A N n A Underscore, h T W I T 560 00:26:58,640 --> 00:27:02,520 Speaker 1: T and my podcast is Life with Marianna. Thank you 561 00:27:02,600 --> 00:27:05,560 Speaker 1: so much, Thank you Wealthy, and I will see you 562 00:27:05,600 --> 00:27:11,040 Speaker 1: as soon as this is over. I take care. For 563 00:27:11,119 --> 00:27:14,280 Speaker 1: more podcasts from I heart Radio, visit the I heart 564 00:27:14,359 --> 00:27:18,560 Speaker 1: Radio app Apple podcast wherever you listen to your favorite shows.