1 00:00:06,680 --> 00:00:08,959 Speaker 1: Welcome to money Making Conversations. It's to show that she 2 00:00:09,000 --> 00:00:11,760 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:11,840 --> 00:00:14,760 Speaker 1: Brandon expert Rashan McDonald. I will know he's given me 4 00:00:14,800 --> 00:00:18,360 Speaker 1: advice on many occasions in indication didn't notice I'm not broke. 5 00:00:18,880 --> 00:00:22,280 Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry 6 00:00:22,320 --> 00:00:24,680 Speaker 1: decision makers. It's what he likes to do, it's what 7 00:00:24,760 --> 00:00:27,160 Speaker 1: he likes to share. Now it's time to hear from 8 00:00:27,200 --> 00:00:31,200 Speaker 1: my man, Rashan McDonald. Money making conversations Here we come. 9 00:00:33,200 --> 00:00:36,600 Speaker 1: Welcome to money Making Conversation. I am your host, Rashan McDonald. 10 00:00:36,920 --> 00:00:39,600 Speaker 1: Is important to understand that everybody travels a different path 11 00:00:39,720 --> 00:00:43,040 Speaker 1: to success. That's because your brand is different. The challenges 12 00:00:43,080 --> 00:00:45,599 Speaker 1: you're facing your life are different. So stop reading other 13 00:00:45,640 --> 00:00:48,560 Speaker 1: people's success stories and start writing your own. Now, you 14 00:00:48,600 --> 00:00:50,760 Speaker 1: can be motivated by their success, just don't try to 15 00:00:50,800 --> 00:00:53,800 Speaker 1: copy it because their stories can offer direction, but you 16 00:00:53,960 --> 00:00:55,880 Speaker 1: are the person that needs to put forth the planet 17 00:00:55,920 --> 00:00:58,639 Speaker 1: and the proper effort. My next kiss knows a lot 18 00:00:58,640 --> 00:01:01,400 Speaker 1: about planning and a lot about putting forth effort. My 19 00:01:01,480 --> 00:01:05,000 Speaker 1: next guest is multi Grammy Award winning producer Jermaine dupri 20 00:01:05,440 --> 00:01:08,480 Speaker 1: with over four hundred million records soldier Date. Dupri a 21 00:01:08,480 --> 00:01:10,680 Speaker 1: member of the Songwriters Hall of Fame, is one of 22 00:01:10,680 --> 00:01:13,680 Speaker 1: the most successful producers in the music industry. He is 23 00:01:13,680 --> 00:01:15,840 Speaker 1: currently in the studio with Justin timber Lake and my 24 00:01:15,880 --> 00:01:19,319 Speaker 1: Man Anthony Hamilton's working on their next project. In addition 25 00:01:19,360 --> 00:01:21,680 Speaker 1: to as many TV ventures, Jermaine was one of the 26 00:01:21,720 --> 00:01:24,759 Speaker 1: first hip hop DJs to hold a five year residency 27 00:01:25,040 --> 00:01:28,360 Speaker 1: at the Wind Casino in Las Vegas. That's a bad hotel, 28 00:01:28,720 --> 00:01:31,280 Speaker 1: those Vegas. We have a lot to talk about, including 29 00:01:31,360 --> 00:01:34,720 Speaker 1: Jermaine's being a vegan for fifteen years and its partnership 30 00:01:34,760 --> 00:01:38,040 Speaker 1: with the plant based lifetile platform Debat. Please work with 31 00:01:38,040 --> 00:01:40,960 Speaker 1: the money making conversation. The founder of Social Death Recordings 32 00:01:40,959 --> 00:01:44,840 Speaker 1: and Management, Jermaine dupri Yo, Yo, thank you for that. 33 00:01:44,920 --> 00:01:49,120 Speaker 1: Great hey, Jermaine, here's the sad one. But I left 34 00:01:49,160 --> 00:01:51,880 Speaker 1: out a lot. I left out a lot. That's that 35 00:01:51,960 --> 00:01:55,920 Speaker 1: was I might still send it to somebody else I 36 00:01:56,000 --> 00:01:59,560 Speaker 1: do the next I follow you around. I follow around 37 00:02:00,000 --> 00:02:03,120 Speaker 1: from a little band, a little a little band, folly around. 38 00:02:04,120 --> 00:02:06,040 Speaker 1: You deserve it. Man. When I think about the music 39 00:02:06,080 --> 00:02:09,480 Speaker 1: and impact and people, you've impacted over years and being 40 00:02:09,520 --> 00:02:12,799 Speaker 1: a corner stone for the Atlanta music just just just 41 00:02:12,960 --> 00:02:16,600 Speaker 1: just can you surmise what you expected when you got 42 00:02:16,639 --> 00:02:22,480 Speaker 1: in it and where you're standing right now in your career. Um, 43 00:02:22,520 --> 00:02:27,040 Speaker 1: I mean I expect a lot that happened. I expected. 44 00:02:27,560 --> 00:02:33,480 Speaker 1: I really just expected to exists, you know. Um and 45 00:02:33,480 --> 00:02:36,160 Speaker 1: and that's all I really wanted to do, just exist 46 00:02:36,240 --> 00:02:39,200 Speaker 1: and be in it. And um just like any other 47 00:02:39,280 --> 00:02:41,280 Speaker 1: young kid or whatever that you just want to be 48 00:02:41,360 --> 00:02:43,920 Speaker 1: in it. You want to be um all in it 49 00:02:43,960 --> 00:02:50,280 Speaker 1: by the way, um and UM. I think one thing 50 00:02:50,360 --> 00:02:52,680 Speaker 1: led to the next day, like just put me in 51 00:02:52,720 --> 00:02:55,600 Speaker 1: a position where I saw the front of the line. 52 00:02:55,639 --> 00:02:59,840 Speaker 1: I saw the front of the line being something that attainable. 53 00:03:00,360 --> 00:03:02,960 Speaker 1: Right to get the front of the lines is attainable 54 00:03:03,000 --> 00:03:05,239 Speaker 1: once I got in and I'm like, if you put 55 00:03:05,560 --> 00:03:08,160 Speaker 1: this much more work into it, you can get to 56 00:03:08,200 --> 00:03:09,960 Speaker 1: the front of the line, or you can get in 57 00:03:10,000 --> 00:03:12,359 Speaker 1: the conversation with the people that's in the front of 58 00:03:12,400 --> 00:03:15,000 Speaker 1: the line. And that's that's that's that's what became my 59 00:03:15,160 --> 00:03:18,519 Speaker 1: goal once I got in the game. And when you're 60 00:03:18,520 --> 00:03:21,080 Speaker 1: you're definitely in the game and a leader in the game. 61 00:03:21,280 --> 00:03:23,120 Speaker 1: When I when I talk about This has been an 62 00:03:23,160 --> 00:03:26,960 Speaker 1: amazing year for us emotionally, physically, especially with COVID nineteen. 63 00:03:27,000 --> 00:03:30,000 Speaker 1: Emotionally dealing with COVID nineteen. And then you're in the 64 00:03:30,120 --> 00:03:33,160 Speaker 1: music business and you see what happened to George Floyd 65 00:03:33,880 --> 00:03:38,320 Speaker 1: that emotion Where were you add emotionally with that whole aspect? 66 00:03:38,360 --> 00:03:41,400 Speaker 1: And was that a responsibility to try to put something 67 00:03:41,480 --> 00:03:44,880 Speaker 1: out there in the music world that can basically say 68 00:03:44,920 --> 00:03:47,720 Speaker 1: how you feel or how America feels at that point 69 00:03:48,240 --> 00:03:50,600 Speaker 1: or feeling right now. I think the key word that 70 00:03:50,720 --> 00:03:54,400 Speaker 1: you use is responsibility. UM. I looked at both the 71 00:03:54,480 --> 00:04:00,920 Speaker 1: situation as a responsibility from UM, the black community as 72 00:04:00,960 --> 00:04:05,000 Speaker 1: well as the music community as well as UM every 73 00:04:05,000 --> 00:04:07,840 Speaker 1: other community this out there. I feel like we as people, 74 00:04:07,880 --> 00:04:13,560 Speaker 1: we have to take responsibility UM and UM. It struck 75 00:04:13,640 --> 00:04:16,240 Speaker 1: me in that and and that's the chord that it 76 00:04:16,279 --> 00:04:21,400 Speaker 1: actually struck. What's what responsibility am I gonna take in this? UM? 77 00:04:21,440 --> 00:04:23,680 Speaker 1: And it took me a minute to really figure it out, 78 00:04:23,720 --> 00:04:27,239 Speaker 1: like should I say something? Do I want to be political? 79 00:04:27,320 --> 00:04:28,880 Speaker 1: Do I want people to even think that I have? 80 00:04:29,480 --> 00:04:31,760 Speaker 1: I have? I stayed away from that in my career 81 00:04:33,040 --> 00:04:37,680 Speaker 1: and UM, because because I felt like I wanted you 82 00:04:37,720 --> 00:04:40,599 Speaker 1: to always believe that I was just in the middle. 83 00:04:42,040 --> 00:04:44,920 Speaker 1: You know, politics, as you see now, it's got people 84 00:04:44,960 --> 00:04:48,080 Speaker 1: where people find out who you're voting for and they 85 00:04:48,080 --> 00:04:50,800 Speaker 1: don't even like you no more. It shouldn't be in 86 00:04:50,839 --> 00:04:54,560 Speaker 1: that space, but that's where I've always felt the energy. 87 00:04:54,600 --> 00:04:57,640 Speaker 1: So I always kind of like I kept my comments 88 00:04:57,720 --> 00:05:02,480 Speaker 1: politically to myself. I've been a voting a person loans, 89 00:05:02,640 --> 00:05:04,040 Speaker 1: I've been voting as long as I could vote, But 90 00:05:04,080 --> 00:05:08,280 Speaker 1: I never was open openly about what was going on. 91 00:05:08,480 --> 00:05:10,320 Speaker 1: And this this put me in a position where I 92 00:05:10,360 --> 00:05:14,720 Speaker 1: felt like, Um, if I have made it to the 93 00:05:14,760 --> 00:05:17,000 Speaker 1: front of that line that I was talking about prior, 94 00:05:18,360 --> 00:05:20,920 Speaker 1: and if I am one of these people that are 95 00:05:21,000 --> 00:05:24,159 Speaker 1: in the conversation with the people at the front of 96 00:05:24,160 --> 00:05:27,960 Speaker 1: the line, um, the people that I look up to 97 00:05:28,160 --> 00:05:30,719 Speaker 1: that's at the front of the line in their past, 98 00:05:30,880 --> 00:05:37,040 Speaker 1: they have done things that soundtrack a time like this 99 00:05:37,160 --> 00:05:40,680 Speaker 1: that we was going through. And I looked at myself, 100 00:05:40,880 --> 00:05:45,600 Speaker 1: and I looked at my other peers, Johntay, Brian Cox, uh, 101 00:05:45,760 --> 00:05:48,240 Speaker 1: people around me, and I was just like, we we 102 00:05:48,360 --> 00:05:52,400 Speaker 1: are not acting like people at the front of the line. 103 00:05:52,440 --> 00:05:54,599 Speaker 1: Were acting like guys that's in the back of the line, 104 00:05:55,200 --> 00:05:58,280 Speaker 1: still looking for somebody at the front of the line 105 00:05:58,279 --> 00:06:02,280 Speaker 1: to do something. So, um, I just asked myself, if 106 00:06:02,320 --> 00:06:04,120 Speaker 1: I'm really do I feel like I'm at the front 107 00:06:04,120 --> 00:06:05,480 Speaker 1: of the line. If I feel like I'm at the 108 00:06:05,480 --> 00:06:08,360 Speaker 1: front line, then I gotta do something, do I Does 109 00:06:08,400 --> 00:06:11,440 Speaker 1: it matter what the outcome of what it is that 110 00:06:11,520 --> 00:06:14,960 Speaker 1: you do. Know what matters is that you take that 111 00:06:15,040 --> 00:06:18,000 Speaker 1: step to show that you are at the front of 112 00:06:18,040 --> 00:06:20,400 Speaker 1: the line. And this is what people on the front 113 00:06:20,480 --> 00:06:23,719 Speaker 1: line should basically be doing. It's it's amazing that you 114 00:06:23,720 --> 00:06:26,040 Speaker 1: you speak like that, because it really is about taking 115 00:06:26,040 --> 00:06:28,479 Speaker 1: a step and this is not about you don't know 116 00:06:28,520 --> 00:06:31,040 Speaker 1: what the results of that step may be, Jermaine, you know, 117 00:06:31,120 --> 00:06:33,039 Speaker 1: but when you wake up, you want to know I 118 00:06:33,120 --> 00:06:35,440 Speaker 1: did And that's the key where I did. I did 119 00:06:35,520 --> 00:06:37,760 Speaker 1: something that was important to me. It is important to 120 00:06:37,760 --> 00:06:41,000 Speaker 1: my family, important to my vision. Because again, I don't 121 00:06:41,000 --> 00:06:42,760 Speaker 1: tell people who I vote for. I don't ask my 122 00:06:42,760 --> 00:06:46,400 Speaker 1: employees to tell me who they are voted for. That's 123 00:06:46,440 --> 00:06:49,039 Speaker 1: their decision. That doesn't mean they are wrong people. But 124 00:06:49,160 --> 00:06:53,159 Speaker 1: like you said, nowadays it's so divisive. You know, you know, 125 00:06:53,360 --> 00:06:56,840 Speaker 1: we're a Republican, you're a Democrat. If you're Democratic, then 126 00:06:56,880 --> 00:06:59,800 Speaker 1: you're good. If you're Republican, you're stupid, or you are 127 00:06:59,839 --> 00:07:02,960 Speaker 1: you would be considered a rednecker, you considered deplorables like 128 00:07:03,000 --> 00:07:05,320 Speaker 1: they would saying a long time ago when when Hillary 129 00:07:05,360 --> 00:07:08,200 Speaker 1: Clinton was running for a presidency. So it really is 130 00:07:08,240 --> 00:07:10,000 Speaker 1: in the point. But that's why I say music is 131 00:07:10,040 --> 00:07:13,640 Speaker 1: so emotionally driven Jermain. It really puts you in a way, 132 00:07:13,920 --> 00:07:17,240 Speaker 1: you know, especially the COVID clothes being shut down. You 133 00:07:17,280 --> 00:07:20,760 Speaker 1: know dance music? Is that is that a record that 134 00:07:20,800 --> 00:07:23,200 Speaker 1: somebody wants to drop right now? Something they can get 135 00:07:23,200 --> 00:07:26,320 Speaker 1: you bouncing? Or do you stay with this? You know 136 00:07:26,600 --> 00:07:29,880 Speaker 1: this this slow motion music of saying a change is 137 00:07:29,880 --> 00:07:33,720 Speaker 1: about to come, you know, doing Sam Cook doing Marvin Gay? 138 00:07:33,800 --> 00:07:35,560 Speaker 1: What is that? What is that beat right now? Because 139 00:07:35,560 --> 00:07:38,880 Speaker 1: you're a studio with two very talented guys, justin Timberlake 140 00:07:39,000 --> 00:07:43,640 Speaker 1: and Anthony Hamilton's two guys who are just very different, 141 00:07:43,640 --> 00:07:46,160 Speaker 1: that's what That's what speaks to your genius. But have 142 00:07:46,240 --> 00:07:51,080 Speaker 1: a voice that is very recognizable in this industry. Yeah, um, 143 00:07:51,120 --> 00:07:53,360 Speaker 1: I mean you know the beat The beat is what 144 00:07:53,440 --> 00:07:55,600 Speaker 1: you what. The beat is always what you wanted to be. 145 00:07:56,920 --> 00:08:00,360 Speaker 1: You pay attention to what's going on, just because of 146 00:08:00,440 --> 00:08:02,600 Speaker 1: what's going on, just so you could be that person 147 00:08:02,680 --> 00:08:05,520 Speaker 1: to know what's going on. But you as you as 148 00:08:05,560 --> 00:08:07,960 Speaker 1: the driver of the ship, you have to dictate what 149 00:08:07,960 --> 00:08:11,440 Speaker 1: what it is that people go to next hopefully um, 150 00:08:11,600 --> 00:08:14,520 Speaker 1: and you gotta put your all and your belief into 151 00:08:14,560 --> 00:08:17,960 Speaker 1: that movement so that people pay attention to the belief. Like, 152 00:08:18,080 --> 00:08:20,000 Speaker 1: that's one thing that I think people understand. People pay 153 00:08:20,000 --> 00:08:22,760 Speaker 1: attention more to belief than they pay attention to the 154 00:08:22,800 --> 00:08:27,280 Speaker 1: actual action. If you leave in your action, that's the 155 00:08:27,360 --> 00:08:29,880 Speaker 1: one thing that people believe in. That's what people pay 156 00:08:29,960 --> 00:08:32,280 Speaker 1: attention to them. Sorry, they pay attention to the belief. 157 00:08:32,720 --> 00:08:35,480 Speaker 1: Like every time I put out an artist, whether it's 158 00:08:35,480 --> 00:08:40,839 Speaker 1: been Crisscrossed, the Brat Escape, Jaggett, whoever it is, I 159 00:08:41,720 --> 00:08:44,920 Speaker 1: think people pay attention to my belief. They're paying attention 160 00:08:44,960 --> 00:08:47,800 Speaker 1: to the way that I believe that these artists are 161 00:08:47,840 --> 00:08:52,079 Speaker 1: gonna achieve or or they're gonna succeed. Um. People might 162 00:08:52,120 --> 00:08:54,640 Speaker 1: not be paying attention to the talent. So they believe 163 00:08:54,760 --> 00:08:57,840 Speaker 1: that Jermaine believes in this artist really really, he really 164 00:08:57,880 --> 00:09:00,000 Speaker 1: believes in these kids. He really believes that they can 165 00:09:00,000 --> 00:09:04,320 Speaker 1: and be something, And people pay attention to that. Once 166 00:09:04,320 --> 00:09:06,480 Speaker 1: you pay attention to the belief. Once you get people 167 00:09:06,520 --> 00:09:08,560 Speaker 1: paying attention to the belief, that's that's what it is. 168 00:09:08,600 --> 00:09:11,720 Speaker 1: So as far as steering the beat and what it is, 169 00:09:11,720 --> 00:09:14,960 Speaker 1: it's really like, you know, I could say this though, 170 00:09:15,240 --> 00:09:17,960 Speaker 1: I can say that the industry and I feel like 171 00:09:18,000 --> 00:09:21,360 Speaker 1: the world for me anyway, the world was ready for 172 00:09:21,400 --> 00:09:24,559 Speaker 1: all of the young artists of the world to step 173 00:09:24,640 --> 00:09:28,000 Speaker 1: up to the plate and make something, make a soundtrack 174 00:09:28,160 --> 00:09:32,080 Speaker 1: for this era. That's what I can't say. Um, you 175 00:09:32,160 --> 00:09:36,560 Speaker 1: can't you can't be in. Um. You can listen to 176 00:09:36,600 --> 00:09:39,440 Speaker 1: Sam Cook and you can listen to Marvin Gaye, but 177 00:09:40,200 --> 00:09:43,079 Speaker 1: those records weren't made for this time that we're in. 178 00:09:43,120 --> 00:09:45,080 Speaker 1: Those records was made for a time that we don't 179 00:09:45,120 --> 00:09:48,439 Speaker 1: live in. You you can't be scared to make music 180 00:09:48,559 --> 00:09:51,880 Speaker 1: for this time that we're in. But you know, it's 181 00:09:51,920 --> 00:09:55,080 Speaker 1: sad that it sounds like it is made for this time. 182 00:09:55,360 --> 00:09:57,720 Speaker 1: It sounds like you know, that's the sad part about it. 183 00:09:57,840 --> 00:09:59,880 Speaker 1: Like I said, repeating history, like I said, you know, 184 00:10:01,040 --> 00:10:04,080 Speaker 1: like you said, mother, mother, that fought too many of 185 00:10:04,160 --> 00:10:07,200 Speaker 1: you crying, brother, brother, that fought too many of you dying. 186 00:10:07,320 --> 00:10:09,719 Speaker 1: That's more I've engaged track and that's this lyric. But 187 00:10:09,800 --> 00:10:12,480 Speaker 1: when you look at your you do you know your 188 00:10:12,520 --> 00:10:14,640 Speaker 1: song writer? Remember the song writer the Hall of Fame 189 00:10:15,000 --> 00:10:17,480 Speaker 1: And in in my world they say that's mail box money. 190 00:10:17,520 --> 00:10:19,880 Speaker 1: And mail box money means that the checks come while 191 00:10:19,880 --> 00:10:23,280 Speaker 1: you're sleeping, if I'm not mistaken. Now, COVID HIT Live 192 00:10:23,320 --> 00:10:26,840 Speaker 1: events shut down. How does that affect your career in 193 00:10:26,880 --> 00:10:29,640 Speaker 1: the industry that you in? When COVID hit they said 194 00:10:29,640 --> 00:10:31,760 Speaker 1: you have to shut down and he says, opening back up, 195 00:10:31,920 --> 00:10:34,800 Speaker 1: now shutting back again. Well, you just spoke, You just 196 00:10:34,840 --> 00:10:38,400 Speaker 1: spoke about it. 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Sign up for free at auto dit 229 00:12:27,360 --> 00:12:30,120 Speaker 1: ai or download the app for free auto dot ai. 230 00:12:30,320 --> 00:12:32,839 Speaker 1: That's O T T E R dot ai. And you 231 00:12:32,920 --> 00:12:34,920 Speaker 1: actually one of the first people that I've actually heard 232 00:12:34,960 --> 00:12:39,440 Speaker 1: say that you know, um covid hit. And that's where 233 00:12:39,480 --> 00:12:44,319 Speaker 1: the tension went. Went straight to my mailbox, because that's 234 00:12:44,400 --> 00:12:47,480 Speaker 1: what I am. I'm a songwriter that's written songs that 235 00:12:49,080 --> 00:12:53,319 Speaker 1: goes to the mailbox and picks up that that mailbox 236 00:12:53,640 --> 00:12:56,920 Speaker 1: check every every month or every whatever it comes. You know, 237 00:12:56,960 --> 00:12:58,680 Speaker 1: you don't know, you know, you don't know, I freak 238 00:12:58,679 --> 00:13:00,920 Speaker 1: when it is. But if you write enough records and 239 00:13:01,080 --> 00:13:04,679 Speaker 1: write enough hit records, um that check is is that 240 00:13:04,760 --> 00:13:07,120 Speaker 1: check is definitely there. And it's another one that comes 241 00:13:07,880 --> 00:13:09,920 Speaker 1: right after that, and there's another one comes right after that. 242 00:13:10,040 --> 00:13:12,720 Speaker 1: And I think, for the first time in my career, 243 00:13:12,760 --> 00:13:15,600 Speaker 1: this is the first time that I actually paid attention 244 00:13:15,640 --> 00:13:18,520 Speaker 1: to that. Because I always was getting money so many 245 00:13:18,600 --> 00:13:22,800 Speaker 1: multiple places, multiple income I made attention to it. But 246 00:13:22,880 --> 00:13:25,560 Speaker 1: I mean, now it's like that's the focus. The focus 247 00:13:25,640 --> 00:13:29,280 Speaker 1: is the focus of my life is the mailbox, and 248 00:13:29,280 --> 00:13:32,280 Speaker 1: the focus of my life is to create more music 249 00:13:32,800 --> 00:13:34,800 Speaker 1: that I could put out in the world so that 250 00:13:34,880 --> 00:13:37,240 Speaker 1: I can continue to keep walking to the mailbox. That's 251 00:13:37,280 --> 00:13:39,200 Speaker 1: part of your legacy. Then that's like you said, that 252 00:13:39,240 --> 00:13:42,920 Speaker 1: mailbox money is uh, it's something that black people unaware of, 253 00:13:43,120 --> 00:13:45,680 Speaker 1: you know, because we are. I was with Steve Harvard, 254 00:13:45,679 --> 00:13:48,000 Speaker 1: I said, all right, we start called us that working wealthy. 255 00:13:48,400 --> 00:13:50,160 Speaker 1: As long as we hit the stage, long as we 256 00:13:50,240 --> 00:13:52,080 Speaker 1: do a concert, long as we on this TV show, 257 00:13:52,360 --> 00:13:55,760 Speaker 1: we're wealthy because physically we're doing the job. But there 258 00:13:55,760 --> 00:13:59,280 Speaker 1: are some advantages that you have. You have a skill set, Jermaine, 259 00:13:59,360 --> 00:14:02,640 Speaker 1: where you are there taking those God gift those godly 260 00:14:02,720 --> 00:14:06,400 Speaker 1: talents and writing music and producing and how did that 261 00:14:06,480 --> 00:14:10,120 Speaker 1: become such a gift for you? Because just dropping damns 262 00:14:10,160 --> 00:14:11,880 Speaker 1: down on young people out there who need to know, 263 00:14:11,960 --> 00:14:15,240 Speaker 1: who want to be their version of Jermaine dupri What 264 00:14:15,400 --> 00:14:17,679 Speaker 1: is it is? It is? It is? It is getting connected? 265 00:14:17,880 --> 00:14:20,560 Speaker 1: Is the relationships or what is it that makes Jermaine 266 00:14:20,640 --> 00:14:27,040 Speaker 1: dupre domain dupret um understanding? I think you know, like 267 00:14:27,080 --> 00:14:30,080 Speaker 1: I said, I called a bunch of people today, a 268 00:14:30,120 --> 00:14:31,880 Speaker 1: lot of things going on in the industry to data 269 00:14:31,920 --> 00:14:34,920 Speaker 1: I don't that I don't like, nor do I understand 270 00:14:34,960 --> 00:14:38,080 Speaker 1: why it's happening. And I called a couple of my 271 00:14:38,160 --> 00:14:42,920 Speaker 1: friends at different labels to ask them questions about why 272 00:14:43,040 --> 00:14:47,480 Speaker 1: I see these things happening, And um, I told them 273 00:14:47,480 --> 00:14:50,640 Speaker 1: that I'm in school. Basically, I told him, Hey, I'm I'm, 274 00:14:50,680 --> 00:14:53,680 Speaker 1: I'm I'm at home and I'm doing home school and 275 00:14:53,720 --> 00:14:55,960 Speaker 1: I need answers. And they thought it was a joke, 276 00:14:56,080 --> 00:15:00,560 Speaker 1: you know, people laughing, But I'm honestly, I'm I'm being 277 00:15:00,600 --> 00:15:03,960 Speaker 1: honest about it because I you know, we're in an 278 00:15:03,960 --> 00:15:06,640 Speaker 1: era where the young people believe they know exactly what's 279 00:15:06,680 --> 00:15:10,600 Speaker 1: going on, and they use the old people to get 280 00:15:10,640 --> 00:15:12,600 Speaker 1: what they want, but they don't believe the old people 281 00:15:12,640 --> 00:15:17,520 Speaker 1: know what they're talking about, right, And that's that's that's 282 00:15:17,560 --> 00:15:20,200 Speaker 1: the era that we're in. But then the young people's 283 00:15:20,240 --> 00:15:24,240 Speaker 1: results ain't nothing like the older people's results, and they 284 00:15:24,280 --> 00:15:26,240 Speaker 1: need to get to and the and the older people, 285 00:15:27,040 --> 00:15:30,480 Speaker 1: and the older people are too scared to say something 286 00:15:30,520 --> 00:15:32,320 Speaker 1: to the young people because it's gonna make them look 287 00:15:32,400 --> 00:15:36,200 Speaker 1: like they're old. And they're scared to say something to 288 00:15:36,200 --> 00:15:37,920 Speaker 1: the young people. They don't want the young people to 289 00:15:37,920 --> 00:15:40,320 Speaker 1: feel on their bad so they want to stay on 290 00:15:40,320 --> 00:15:44,040 Speaker 1: the good side of the young people. You know. So 291 00:15:44,280 --> 00:15:47,040 Speaker 1: I'm I'm studying this, I'm watching, and that's basically what 292 00:15:47,080 --> 00:15:49,680 Speaker 1: I've done my whole career. I just study, I watched, 293 00:15:49,680 --> 00:15:52,440 Speaker 1: I study, I watched, I learned. I asked questions and 294 00:15:52,480 --> 00:15:54,480 Speaker 1: I and I and I want to I just want 295 00:15:54,480 --> 00:15:58,280 Speaker 1: to see what what like? You know? Let me hear 296 00:15:58,320 --> 00:16:00,760 Speaker 1: your answer, Let me hear yours. Take each one of 297 00:16:00,800 --> 00:16:03,280 Speaker 1: these answers, and I tum up my own answer. You 298 00:16:03,320 --> 00:16:06,000 Speaker 1: know what makes you? What makes you special? Germaine? Hopefully 299 00:16:06,120 --> 00:16:09,760 Speaker 1: mind me complimenting you that you're authentic, okay, and you're topical. 300 00:16:10,240 --> 00:16:13,120 Speaker 1: See when you're authentic and your topical age doesn't matter 301 00:16:13,720 --> 00:16:15,800 Speaker 1: and you don't have to play that game that I'm 302 00:16:15,840 --> 00:16:19,160 Speaker 1: younger than what I am because you're authentic and people 303 00:16:19,160 --> 00:16:22,680 Speaker 1: come to topping. The relevancy of being topical was very 304 00:16:22,720 --> 00:16:24,800 Speaker 1: important because it means you know what's going on today, 305 00:16:25,320 --> 00:16:27,000 Speaker 1: you know, I mean, you know, with me, not the 306 00:16:27,040 --> 00:16:29,320 Speaker 1: country up, I think with me. The difference with the 307 00:16:29,440 --> 00:16:32,280 Speaker 1: whole relevancy and young and all that is that when 308 00:16:32,360 --> 00:16:37,200 Speaker 1: I started in this business, nobody wanted to talk to 309 00:16:37,240 --> 00:16:41,480 Speaker 1: me because I was so young. When I started in 310 00:16:41,600 --> 00:16:44,720 Speaker 1: this business, people thought I was crazy because I was 311 00:16:44,800 --> 00:16:50,160 Speaker 1: so young. So as moving forward, I don't ever feel 312 00:16:50,240 --> 00:16:54,480 Speaker 1: like I'm old. I don't even feel like I definitely 313 00:16:54,520 --> 00:16:57,600 Speaker 1: don't feel like it's a younger person smarter than me. 314 00:17:00,480 --> 00:17:02,800 Speaker 1: You know, I had to go through. I had to 315 00:17:02,840 --> 00:17:06,200 Speaker 1: go through so much as a younger person to get 316 00:17:06,200 --> 00:17:09,160 Speaker 1: older people to even have a conversation with you. Right, 317 00:17:09,480 --> 00:17:12,359 Speaker 1: So therefore I listened to younger people because they have 318 00:17:12,480 --> 00:17:15,800 Speaker 1: great ideas, and young people they have amazing ideas, but 319 00:17:15,840 --> 00:17:19,520 Speaker 1: the execution of them ideas when you're young, you don't 320 00:17:19,520 --> 00:17:21,320 Speaker 1: know how to do it. I mean me as one 321 00:17:21,359 --> 00:17:24,040 Speaker 1: I was. I was I had TLC and Cris Cross 322 00:17:24,040 --> 00:17:27,800 Speaker 1: at the same time, and I was young enough to 323 00:17:27,840 --> 00:17:30,800 Speaker 1: have the artists, but I was too young to know 324 00:17:30,840 --> 00:17:32,760 Speaker 1: what to do with both of them at the same time. 325 00:17:34,080 --> 00:17:35,919 Speaker 1: You know what, they believe me. You know, I wouldn't 326 00:17:35,920 --> 00:17:38,520 Speaker 1: call yo. No no, no no, no, no no no. I 327 00:17:38,560 --> 00:17:40,840 Speaker 1: know I'm I'm saying I'm glad you said it, because 328 00:17:40,880 --> 00:17:43,640 Speaker 1: like I don't. I never feel like that anyway. There's 329 00:17:43,640 --> 00:17:47,080 Speaker 1: those things don't even like I think. People think I 330 00:17:47,160 --> 00:17:49,600 Speaker 1: think about it, but I don't know because I always 331 00:17:49,880 --> 00:17:52,160 Speaker 1: I don't think people understand where I came from. When 332 00:17:52,160 --> 00:17:56,280 Speaker 1: I first made Cris Cross I was seventeen years old, um, 333 00:17:56,400 --> 00:18:01,160 Speaker 1: and for seventeen year old kid to produce a whole 334 00:18:01,200 --> 00:18:05,159 Speaker 1: album on some kids that weren't even teenagers. It was 335 00:18:05,200 --> 00:18:07,680 Speaker 1: the most unheard of thing in the music business ever 336 00:18:07,720 --> 00:18:10,640 Speaker 1: at the time when I did it. So I couldn't 337 00:18:10,640 --> 00:18:13,200 Speaker 1: get nobody that was at the front of that line 338 00:18:13,240 --> 00:18:15,720 Speaker 1: to even have a conversation with me. We just had 339 00:18:15,760 --> 00:18:18,560 Speaker 1: to find people that would. I had to find somebody 340 00:18:18,560 --> 00:18:21,160 Speaker 1: that believed, like I said, that believed in my belief 341 00:18:21,920 --> 00:18:24,399 Speaker 1: with Criss Cross Out. But the other people at the 342 00:18:24,400 --> 00:18:26,280 Speaker 1: front of the line, they didn't. They didn't believe in 343 00:18:26,359 --> 00:18:28,960 Speaker 1: what I was looking at. That's what I love about 344 00:18:29,000 --> 00:18:33,399 Speaker 1: what when the conversation that we have sustainability, a sustaining sound, 345 00:18:34,320 --> 00:18:36,320 Speaker 1: you know, And when I say that, when I when 346 00:18:36,320 --> 00:18:38,280 Speaker 1: I listened to it, if you justn't just just when 347 00:18:38,280 --> 00:18:40,400 Speaker 1: you said Cris Crawl Jump Jump came into my head, 348 00:18:41,000 --> 00:18:45,879 Speaker 1: that beat still moves me, still feel comfortable, doesn't feel dated. 349 00:18:46,359 --> 00:18:50,159 Speaker 1: The sounds of TLC does not feel dated. It feels 350 00:18:50,200 --> 00:18:52,800 Speaker 1: like it comes on the radio. Go that moves me. 351 00:18:53,160 --> 00:18:55,960 Speaker 1: That that has to be very proud moment of you 352 00:18:56,119 --> 00:18:59,199 Speaker 1: that your music is has a stands the time, you know, 353 00:18:59,240 --> 00:19:01,760 Speaker 1: because we don't know. Man, when when you're like I said, 354 00:19:01,760 --> 00:19:05,160 Speaker 1: I mentioned Sam Cook song, that song will twenty years 355 00:19:05,160 --> 00:19:09,360 Speaker 1: from now, we're gonna that song. So when you look 356 00:19:09,400 --> 00:19:12,200 Speaker 1: at your music, you know, how do you? Doesn't that 357 00:19:12,320 --> 00:19:14,720 Speaker 1: give you comfort to know that your your music is 358 00:19:14,760 --> 00:19:18,280 Speaker 1: still on the radio twenty years old, that it still 359 00:19:18,320 --> 00:19:21,240 Speaker 1: has relevancy and still moves people. People still get excited 360 00:19:21,240 --> 00:19:24,760 Speaker 1: in the new generation gets excited about it. Yeah, I 361 00:19:24,760 --> 00:19:28,520 Speaker 1: mean it's definitely, it's definitely. Um. It gives you confidence, 362 00:19:28,560 --> 00:19:32,840 Speaker 1: but it also gives me a headache because you're also 363 00:19:32,920 --> 00:19:35,640 Speaker 1: sitting and you like, I don't. I don't know how 364 00:19:35,680 --> 00:19:38,359 Speaker 1: I did it. Yes, I don't. I don't know how 365 00:19:38,400 --> 00:19:41,760 Speaker 1: I achieved that with multiple artists. But it's something that 366 00:19:41,800 --> 00:19:47,240 Speaker 1: I have to learn and figure out. Your headache, headache, 367 00:19:47,320 --> 00:19:50,080 Speaker 1: Mr Mailbox, Mr meilbody. But let's talk about two artists, 368 00:19:50,400 --> 00:19:53,320 Speaker 1: Justin Timbula and Anthony Hamilton. That's a headache. They're two 369 00:19:53,359 --> 00:19:56,000 Speaker 1: different talents. How do you work with two different talents 370 00:19:56,080 --> 00:19:59,760 Speaker 1: like that? Well, Anthony Hamilton, I signed him from from 371 00:19:59,760 --> 00:20:01,919 Speaker 1: the getting and I don't think people. A lot of 372 00:20:01,920 --> 00:20:04,960 Speaker 1: people don't know that I signed Anthony Hamilton's From the 373 00:20:05,000 --> 00:20:08,440 Speaker 1: first time that you heard Anthony Hamilton's he came through 374 00:20:08,480 --> 00:20:13,119 Speaker 1: so so that and um, I'm a fan, you know 375 00:20:13,200 --> 00:20:15,720 Speaker 1: I'm I'm a fan of Anthony Hamilton's music. I know 376 00:20:15,800 --> 00:20:20,920 Speaker 1: exactly who he is as artists, and I understand that 377 00:20:21,280 --> 00:20:26,840 Speaker 1: the most valuable piece in the Anthony Hamilton's Puzzle, it's 378 00:20:26,920 --> 00:20:31,760 Speaker 1: his voice. And to make sure that people hear his voice. Um, 379 00:20:31,840 --> 00:20:33,919 Speaker 1: the way I heard his voice, and they continue to 380 00:20:33,920 --> 00:20:36,520 Speaker 1: hear his voice the way I heard it is the key. 381 00:20:36,600 --> 00:20:39,520 Speaker 1: If I do anything else outside of that, I'm i'm, 382 00:20:39,640 --> 00:20:43,160 Speaker 1: I'm I'm killing myself. So it's actually easy because all 383 00:20:43,200 --> 00:20:45,840 Speaker 1: you gotta do is make amazing songs and let him single. 384 00:20:47,280 --> 00:20:49,119 Speaker 1: The hard part is to give him to like the 385 00:20:49,160 --> 00:20:52,119 Speaker 1: songs or get him to write the song once you 386 00:20:52,200 --> 00:20:56,920 Speaker 1: make Once you make amazing songs. That Anthony Hamilton's puzzle 387 00:20:57,240 --> 00:20:59,640 Speaker 1: is a pretty easy puzzle to put together. And Justin 388 00:20:59,680 --> 00:21:04,880 Speaker 1: Timber Justin is is a little bit more a little 389 00:21:06,359 --> 00:21:12,719 Speaker 1: I didn't sign him, and he you know, he's not 390 00:21:12,840 --> 00:21:17,919 Speaker 1: my artist, And you have to become telepathical in a 391 00:21:17,960 --> 00:21:21,360 Speaker 1: way to try to figure out if you're making what 392 00:21:21,440 --> 00:21:23,760 Speaker 1: that person wants and he told me what he wants, 393 00:21:24,119 --> 00:21:25,600 Speaker 1: and you gotta try to go in and shot and 394 00:21:25,720 --> 00:21:27,640 Speaker 1: try to create that. And he you know, he'll give 395 00:21:27,680 --> 00:21:29,960 Speaker 1: you a head. Now he might not some things might 396 00:21:30,000 --> 00:21:35,120 Speaker 1: not work. Um, but um, that's a little bit more difficult. 397 00:21:35,119 --> 00:21:37,600 Speaker 1: It's a much more challenging situation because he has other 398 00:21:37,640 --> 00:21:41,440 Speaker 1: producers and you gotta kind of fit into that bag. Um. 399 00:21:41,480 --> 00:21:44,479 Speaker 1: So that's more like, uh, that's not as easy as 400 00:21:44,520 --> 00:21:48,000 Speaker 1: Anthony Hamilton's Um. And then it's not as easy because 401 00:21:48,000 --> 00:21:50,720 Speaker 1: people pay attention to it, like you you said it. 402 00:21:51,160 --> 00:21:52,880 Speaker 1: I'm not telling a lot of people that I'm working 403 00:21:52,920 --> 00:21:56,160 Speaker 1: on Justin's album because it's impresciurely. If you don't work, 404 00:21:56,200 --> 00:21:59,159 Speaker 1: it's not good. Um. And you know, people gonna be 405 00:21:59,200 --> 00:22:01,720 Speaker 1: like Judge man, you us just as that boy you messed. 406 00:22:04,119 --> 00:22:06,880 Speaker 1: We've want to say that Jamaic. We won't said that that, 407 00:22:07,080 --> 00:22:09,199 Speaker 1: but that's what it is. It's oppressions. So I I 408 00:22:09,280 --> 00:22:12,040 Speaker 1: you know, I try to. I just try to. You know, 409 00:22:13,040 --> 00:22:14,639 Speaker 1: you gotta get to know the person though, that's what 410 00:22:14,680 --> 00:22:16,000 Speaker 1: it is. You gotta get to know the person. You 411 00:22:16,080 --> 00:22:18,480 Speaker 1: gotta get to you gotta get a trust between the 412 00:22:18,520 --> 00:22:21,520 Speaker 1: two of you, where he trust that you're giving him 413 00:22:21,600 --> 00:22:25,159 Speaker 1: your best and vice versa. Let's talk about Mr mol 414 00:22:25,320 --> 00:22:28,240 Speaker 1: you missed the multiple streams of income. Let's talk about 415 00:22:28,240 --> 00:22:32,120 Speaker 1: this planets based lifestyle platform that you're tired, you're tied into. 416 00:22:32,400 --> 00:22:35,119 Speaker 1: Fifteen years you've been a vegan. I didn't know that, Okay, 417 00:22:35,119 --> 00:22:37,120 Speaker 1: and you're talking to the worst either in the world. 418 00:22:37,119 --> 00:22:40,080 Speaker 1: So help me out, Jermaine, help me. You have a brother, okay. 419 00:22:40,200 --> 00:22:42,159 Speaker 1: Uh it called the Beat. Tell us about that and 420 00:22:42,200 --> 00:22:46,760 Speaker 1: why were you involved in that? Yeah? So, I mean, 421 00:22:46,800 --> 00:22:49,760 Speaker 1: you know, I've been vegan for fifteen years and it's 422 00:22:49,920 --> 00:22:54,679 Speaker 1: it's it's been a it's been a challenge to find 423 00:22:54,760 --> 00:22:59,920 Speaker 1: places to find information, to know in different cities where 424 00:22:59,880 --> 00:23:04,840 Speaker 1: I should go eat um too, just continue to educate myself. 425 00:23:04,920 --> 00:23:07,399 Speaker 1: It's kind of been like, you know, you ask the question, 426 00:23:07,480 --> 00:23:10,720 Speaker 1: you find somebody else to tell you something. But there's 427 00:23:10,760 --> 00:23:15,000 Speaker 1: never been a one standing space for this and um. 428 00:23:15,040 --> 00:23:16,960 Speaker 1: I was introduced to the Beat not too long ago, 429 00:23:17,080 --> 00:23:21,120 Speaker 1: and that in the mindset was to put everything on 430 00:23:21,119 --> 00:23:24,399 Speaker 1: one site and if you're vegan and you're into getting 431 00:23:24,480 --> 00:23:27,119 Speaker 1: vegan or whatever it is, you go here and you 432 00:23:27,240 --> 00:23:29,600 Speaker 1: learn you can get recipes about eating. You can find 433 00:23:30,160 --> 00:23:32,480 Speaker 1: you can find places to go eat in your city. 434 00:23:32,680 --> 00:23:35,119 Speaker 1: You can hear interviews by people and my friends that 435 00:23:35,200 --> 00:23:38,280 Speaker 1: I that I interview that have turned vegan. Um. Just 436 00:23:38,320 --> 00:23:42,040 Speaker 1: so much information about being a vegan, you know, and 437 00:23:42,160 --> 00:23:46,600 Speaker 1: veganism as a lifestyle. Um. It felt it felt like 438 00:23:46,640 --> 00:23:49,399 Speaker 1: the right thing for me to do as to become 439 00:23:49,440 --> 00:23:52,639 Speaker 1: a partner of this site. Well, man, I want to 440 00:23:52,640 --> 00:23:56,080 Speaker 1: appreciate you for coming on my show, Money Making Conversation. Uh, 441 00:23:56,119 --> 00:23:57,800 Speaker 1: this is my new studio. I'm building out and build 442 00:23:57,800 --> 00:24:01,800 Speaker 1: out a big old video wall behind me here making 443 00:24:02,000 --> 00:24:04,399 Speaker 1: it's making me, making me have to move my screen around, 444 00:24:04,480 --> 00:24:10,400 Speaker 1: like damn. We got a great little background but Beatree 445 00:24:10,400 --> 00:24:12,760 Speaker 1: Corners here in Atlanta. So when it gets better, I 446 00:24:12,760 --> 00:24:14,680 Speaker 1: want you to come by. Let's sit down, man, let's talk. 447 00:24:15,400 --> 00:24:17,199 Speaker 1: I got a kitchen upstairs. Man, we can make some 448 00:24:17,280 --> 00:24:19,240 Speaker 1: you can. You can make some vegan dishes for us, 449 00:24:19,320 --> 00:24:21,320 Speaker 1: put it on camera. But more important than thank you 450 00:24:21,359 --> 00:24:23,520 Speaker 1: for taking the time and sharing those gems with my 451 00:24:23,600 --> 00:24:27,960 Speaker 1: listeners and my viewers on money making Conversations. Okay, cool, 452 00:24:28,359 --> 00:24:29,920 Speaker 1: thank you. If you want to hear more money Making 453 00:24:29,920 --> 00:24:32,520 Speaker 1: Conversation interviews, please go to Money Making Conversation dot com. 454 00:24:32,560 --> 00:24:38,439 Speaker 1: I'm with Sean McDonald, I'm your hope. 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