Speaker 1: Goop over at Taylor Swift. You're not the only one
Speaker 1: dropping big entertainment news today. You may have heard Fannie
Speaker 1: that she's actually coming out with a new album. She
Speaker 1: declined our request for comment, but we got the next
Speaker 1: best thing. Drew Ski, the comedian, actor, entrepreneur and everything
Speaker 1: in between, the multi hyphen it had a chance came
Speaker 1: into the Bloomberg studios earlier today. We had a chance
Speaker 1: to catch up with him and really talk about just
Speaker 1: how much the entertainment industry has evolved, particularly for someone
Speaker 1: like him. We got to start on social media and
Speaker 1: is now kicking off an arena tour next month. Take
Speaker 1: a listen.
Speaker 2: I'm actually very excited. Man. We've transitioned through a lot
Speaker 2: of different stages of my career so far, and like
Speaker 2: being able to say that this is my first arena
Speaker 2: tour is like still mind blowing. But yeah, no, it's
Speaker 2: definitely amazing. And we yeah, we're working on so much, man.
Speaker 2: We got TV shows, now, we have a movie on
Speaker 2: the way. Yeah, there's so much in store.
Speaker 1: So was it always your goal to be a comedian?
Speaker 1: Was that what you grew up wanted to be?
Speaker 2: Yeah, I think I just didn't know when I was younger,
Speaker 2: I used to just want to be funny in school,
Speaker 2: but I got in trouble for it. So I was
Speaker 2: kind of confused early on because I didn't really know
Speaker 2: am I supposed to be doing this? You know what
Speaker 2: I mean? Because everybody painted to be like a bad
Speaker 2: thing in school. So yeah, it is. It is amazing
Speaker 2: how it actually transpired throughout life. I had to figure
Speaker 2: out what my purpose was.
Speaker 1: But yeah, no, I am curious about just the economics
Speaker 1: of your business. I mean, we talk about the big
Speaker 1: could A fests tour, but you have all these other shows,
Speaker 1: dating show, the Cold a House Show, and I'm knowing
Speaker 1: for getting a few others out there as well. But
Speaker 1: you're producing all these yourself, right, yes, to your own company,
Speaker 1: So effectively this is your business.
Speaker 2: Yes, you control it. Yes, one hundred percent ownership, that's
Speaker 2: what we promote. Yeah, one hundred percent. No, but there's
Speaker 2: there's a reason for it though, Like we I know,
Speaker 2: I make the joke all the time, even with could
Speaker 2: have been records that you know, we we. I do
Speaker 2: enjoy doing it, but I mainly do it for the fans.
Speaker 2: Knowing that I can do it myself now that I
Speaker 2: have money from brand deals and people that I work
Speaker 2: with in order to do it. It's like I don't
Speaker 2: need another company to come in, which is cool. I
Speaker 2: do enjoy that, but I think building my own IP
Speaker 2: in this area is probably the most, like strongest thing
Speaker 2: that I enjoyed developing.
Speaker 1: In the process from when you started to where you
Speaker 1: are now, were you ever tempted to maybe sign or
Speaker 1: take a job with a bigger company?
Speaker 2: Yeah, yeah, well there's some deals out there. I'm still tempting,
Speaker 2: but I'm not saying it's not out the picture. But
Speaker 2: the main thing I did start doing my own shows
Speaker 2: and giving it for free on YouTube was because I
Speaker 2: wanted to build something bigger by myself first, and then
Speaker 2: you know, as things happen, we are actually we have
Speaker 2: a lot of stuff coming up that will be with
Speaker 2: other companies as well. But yeah, no, I think I
Speaker 2: just wanted to build out my IP and like I
Speaker 2: looked up to, you know, the Adam Sandler story of
Speaker 2: how he built up Happy Madison and like just all
Speaker 2: his movies and his production company, So I wanted to
Speaker 2: do the same for mine.
Speaker 1: When you look at the opportunities out there for the
Speaker 1: next Drewski whoever that may be and coming up. Do
Speaker 1: you think that that path that you took will still
Speaker 1: be there?
Speaker 2: Yes? With social media is so it's moving so fast,
Speaker 2: and I think so many people are starting to find
Speaker 2: out that they can do it themselves, which is why
Speaker 2: I pride myself on what we have done. I hope
Speaker 2: others will follow that same process and know that if
Speaker 2: you are getting money from these companies, don't just think
Speaker 2: that you have to go buy a car, or go
Speaker 2: buy a big house, or go just splurge your money.
Speaker 2: A smart thing you can do is try to build
Speaker 2: your own IP and try to build your own business
Speaker 2: around you. So what I would do, like, let's say Nike,
Speaker 2: we work with Nike, So if Nike gives me a
Speaker 2: million dollar check, I don't go and put that in
Speaker 2: my pocket and try to go get a bunch of
Speaker 2: cool stuff. I'll go and try to spend that money
Speaker 2: on one of the episodes on my TV shows like
Speaker 2: Yeah and Where It. Maybe it may sound crazy, but
Speaker 2: like that money never goes just straight into the pocket.
Speaker 2: I try to always reinvest.
Speaker 1: Reality mentioned Nike, I mean, you've had a lot of
Speaker 1: brand partnerships, Beats by Dre, Nike, raising Canes, Mountain Dew, Google, Pixel, I'll.
Speaker 2: Probably forgetting a few Monster and Riz Picks is one
Speaker 2: of the good ones. Wow.
Speaker 1: And so they all came knocking on your door wide
Speaker 1: because you're so popular there.
Speaker 2: Just I don't think it's always my popularity. I think
Speaker 2: they they may feel like I have that pull on
Speaker 2: this next generation. Not to brag, I'm not. I'm not
Speaker 2: a big brag. I'm just saying I do think I
Speaker 2: also bring a good entertainment level to the brand deals
Speaker 2: that I have been that we could do commercials on
Speaker 2: TV or commercials for social media, and my fans they
Speaker 2: adapt to it like they really do, like go and
Speaker 2: buy the stuff whenever we drop anything. So I think
Speaker 2: that that has probably worked out the best for me.
Speaker 1: There is some I mean, looking at some of the
Speaker 1: clips that have been put out with some of these brands,
Speaker 1: I mean there is a level of authenticity. I made
Speaker 1: that word that I see in you what you do
Speaker 1: compared to other influencers, And I wonder are you picking
Speaker 1: sort of brands or products that you maybe use or
Speaker 1: you have a love for, or are you kind of agnostical?
Speaker 2: Yeah, we're very picky about who we work with as well,
Speaker 2: Like majority of my company for life is entertainment. We
Speaker 2: try to make sure that we have a say so
Speaker 2: in any of the stuff that we're putting out or
Speaker 2: any of the commercial stuff. Like, we want to make
Speaker 2: sure that this is just as funny as the content
Speaker 2: that I'm putting out by myself. So yeah, that's definitely
Speaker 2: marked in the contract before we sign anything with any company,
Speaker 2: is to make sure that we have say so on
Speaker 2: any creative.
Speaker 1: I do have to ask you about just the idea
Speaker 1: of protecting your reputation and in the context obviously for
Speaker 1: a Nike or raising knees to whoever, these big brands
Speaker 1: are taking a risk, right, I mean, normally they like
Speaker 1: to play it safe. They want to make sure that
Speaker 1: the people they're aligned with are going to say, you're funny.
Speaker 1: But you've had a few jokes, a few sketches that
Speaker 1: didn't quite land the right way. You got some pushback.
Speaker 1: So how do you navigate that? I mean, because you're
Speaker 1: trying to sort of, you know, not be controversial, but
Speaker 1: be provocative.
Speaker 2: Well, yeah, I think a lot of stuff and I
Speaker 2: appreach about this, like relationships are key, and you know,
Speaker 2: with comedy, they have to understand that comedy is comedy,
Speaker 2: and sometimes you do have to walk that line of
Speaker 2: what's funny and what's too far. So I think with
Speaker 2: having a good relationship with some of these brand partners
Speaker 2: or some of like you know, some of the higher
Speaker 2: ups in that company, they understand like, Okay, this is
Speaker 2: this is fine, and we trust him in this because
Speaker 2: we know this is how we found him. So being
Speaker 2: able to have these conversations with some of the higher
Speaker 2: ups of these companies, it's like, Okay, they do have
Speaker 2: a certain sense of trust that Okay, this is Yer
Speaker 2: Ski and this is why we love him. So we
Speaker 2: can't cut ties because maybe we see a skit was
Speaker 2: too far, or maybe this was this joke was too
Speaker 2: far left. So it's worked good just off of just
Speaker 2: having good relationships with majority of the people that we
Speaker 2: work with.
Speaker 1: I mean, how do you see social media comedy, Instagram
Speaker 1: comedy evolving?
Speaker 2: It's had it in a great direction. I think social
Speaker 2: media now with just the streaming stuff and like the
Speaker 2: twitch world and us getting into that. So now I'm
Speaker 2: starting to develop even pivoting my content into the streaming
Speaker 2: world and like how that works. So yeah, it's definitely
Speaker 2: headed in a good direction though for sure.
Speaker 1: That was my conversation with the comedian and entrepreneur Drewski.
Speaker 1: I always just want to point out Bonnie that last
Speaker 1: question that I asked him. My son gave me that
Speaker 1: question because I think of all the guests I've had
Speaker 1: on the show, on all the years I've been on
Speaker 1: this network, this was the one he cared about most.
Speaker 1: We could have David Solomon, Jamie Diamond, and Jamie Fraser
Speaker 1: around the table, he would not have cared Drewski. Yeah,
Speaker 1: he's tuning it out. He's sixteen, sixteen
Speaker 2: All right, Okay,