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Speaker 1: I don't know why we view nepotism as a sin.

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Speaker 1: If you can start on third base, why not Why

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Speaker 1: would you want to start at home and you competing

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Speaker 1: with someone who's starting on third If your parents have

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Speaker 1: built the foundation, maybe you can be the one that

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Speaker 1: take it to the next level. And so instilling that

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Speaker 1: into my children and making them want to take over

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Speaker 1: it and want to run it is key. And helping

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Speaker 1: them understand I'm not working this hard.

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Speaker 2: Just for me here.

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Speaker 3: Everybody, welcome to another episode of Butter. I'm your host,

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Speaker 3: Brandon Butler, found in CEO of Butter ETL. And today

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Speaker 3: we got another special guest in the studio. We were

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Speaker 3: trying to get this guy up in here for a

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Speaker 3: minute minute.

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Speaker 2: He's been busy, he's.

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Speaker 3: Been out here making things happen, moving the culture, you know,

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Speaker 3: dropping these amazing Grady Baby cold shirts. I mean, all

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Speaker 3: this kind of stuff we don't get in everything. Man,

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Speaker 3: but the one, the only, mister, Terrence al Britton. Terrence,

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Speaker 3: how you doing this morning?

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Speaker 4: Man? I'm great, I am here.

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Speaker 3: I'm happy to have you here, bro, not just because

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Speaker 3: you know you're a fellow Georgia Southern lum like Southern,

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Speaker 3: but because you're doing all the work around here. You

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Speaker 3: know what I'm saying. Man, Good to see you, brother.

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Speaker 3: It's hey man. Look man, so look what we've been

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Speaker 3: doing here. Normally I used to kind of ask people

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Speaker 3: to introduce themselves or like talk about themselves. But you know,

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Speaker 3: we're doing something little bit different around here. I asked

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Speaker 3: chat cheap pt who you were. So I'm gonna read

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Speaker 3: what chat cheapt said about you, and then you you

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Speaker 3: let me know if we're on track, if it's missing anything,

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Speaker 3: if you need to go in there and make any

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Speaker 3: kind of edits I got. I got the good plan.

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Speaker 3: So it came back with a lot of stuff. Okay,

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Speaker 3: let's check this out, all right. So, mister Terrence Albritton

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Speaker 3: is the founder and visionary behind Grady Baby Coke, an

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Speaker 3: Atlanta born lifestyle brand. It turns deep cultural pride into

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Speaker 3: wearable statements. Known for its bolt designs and authentic storytelling,

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Speaker 3: Grady Baby Co. Has grown from a grassroots movement into

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Speaker 3: a nationally recognized brand of retail partnerships and foot locker

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Speaker 3: and a major presence in Heartfield International Airport. A native

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Speaker 3: son Atlanta and a true Grady Baby himself, Terrence built

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Speaker 3: the brand as a love letter to the city and

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Speaker 3: if was in heritage, hustle, and hometown pride into every product.

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Speaker 3: His works is the intersection of culture and commerce, reflecting

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Speaker 3: both the heart of Atlanta and the sharp instincts of

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Speaker 3: a creative entrepreneur. With six years of brand building under

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Speaker 3: his belt and a mission bigger than clothes, Terrence is

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Speaker 3: not just running a business. He's preserving a legacy and

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Speaker 3: redefining what it means to represent Atlanta from the ground up.

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Speaker 1: Man, I need to put it on the website, right,

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Speaker 1: you know what I'm saying that.

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Speaker 2: Wow, that's what it said about you, brother, All type

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Speaker 2: there was who is? Who is?

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Speaker 3: Who is Terrence Albritton from Atlanta? That's all put in there. Man,

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Speaker 3: That's that's what it came back with.

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Speaker 1: It's kind of scary, but but no, like, that's that's it.

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Speaker 4: Like even though I.

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Speaker 2: Was a great baby, Like that's yeah.

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Speaker 4: Man.

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Speaker 3: Look you said it somewhere, some somewhere someplace. You mentioned it,

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Speaker 3: so it pulled all that stuff in.

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Speaker 4: Yeah. That's that's good man, that's good.

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Speaker 1: But no, man, you know, I love the city and

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Speaker 1: as you even raise you know, this was an opportunity

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Speaker 1: to build something for my children because of course my profession,

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Speaker 1: my vocation.

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Speaker 4: I'm a small business banker.

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Speaker 1: But I realized, Brendan, you know what I've said before

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Speaker 1: that no matter how good I am at banking, two

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Speaker 1: things I can guarantee you. One, CEO propably never paid

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Speaker 1: me enough to be his neighbor. And two, no matter

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Speaker 1: how high I go up in the company, when I

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Speaker 1: get ready to retire, I could not leave my role

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Speaker 1: to my children.

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Speaker 4: And so it became incoming upon me.

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Speaker 1: When we think about generational wealth, not just leaving money,

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Speaker 1: but leaving an economic engine that produced revenue that they

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Speaker 1: can just take and it can live on beyond me.

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Speaker 4: I think when the.

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Speaker 1: Bible talks about leaving inheritance for your children's children, that's.

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Speaker 4: How you do it.

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Speaker 1: You leave something that produces revenue that all they got

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Speaker 1: to do is pretty much maintain. Yeah, And so that

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Speaker 1: was the thought behind building a fan family brand and

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Speaker 1: why I've resisted taking on partners.

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Speaker 2: Absolutely.

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Speaker 3: Now for those that don't know, like what's the spirit

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Speaker 3: behind Grady Baby code, Like what does it represent to you?

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Speaker 4: So great baby coming in a peril?

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Speaker 1: We call it company and apparel because it's not just

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Speaker 1: going to be apparel. It's going to be an offshoot

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Speaker 1: of other things that we're going to get into.

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Speaker 4: We started with apparel.

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Speaker 1: So my background from Georgia Southern was printing management, and

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Speaker 1: so my degree was in printing and I worked in

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Speaker 1: printing right after college up until technology kind of started

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Speaker 1: to phase out some of the printing processes. And even

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Speaker 1: at Georgia Southern, we had a class on screen printing

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Speaker 1: where I learned how to print T shirts and I

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Speaker 1: actually did some T shirts while I was, you know,

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Speaker 1: in school, and so that was the brainchild behind it,

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Speaker 1: and it said, hey, you know, and it kind of

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Speaker 1: started with my oldest daughter when she said, Dad, we

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Speaker 1: need to do some shirts that say we full.

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Speaker 4: You know, they kind of play on the traffic.

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Speaker 1: This is when she was attending North Carolina ANT and

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Speaker 1: she had came home from one weekend.

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Speaker 4: I was like, well, yeah, we're gonna do it.

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Speaker 1: We're not just gonna be a T shirt you know,

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Speaker 1: I don't want to be the T shirt guy.

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Speaker 4: We're gonna actually build a brand.

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Speaker 1: And that that kind of lunched us, and the timing

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Speaker 1: man couldn't have been better. It was when the Falcons

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Speaker 1: was and when the Super Bowl was here in Atlanta,

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Speaker 1: and that's when the WE four kind of went viral.

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Speaker 1: Good friend Maso had wore some to the press row

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Speaker 1: that week and that Friday that he was walking out

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Speaker 1: with the WE full sweatshirt on and the AJC pter

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Speaker 1: reporter took a picture of it and did the article

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Speaker 1: on it, and man, it just fast trackers.

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Speaker 3: Man, yeah, I say, take me back to that moment,

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Speaker 3: like if that was the first that was the first

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Speaker 3: piece of a pair of y'all dropped.

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Speaker 1: Yes, well, the first piece of the pairl we dropped

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Speaker 1: was the shirt I have on now at the logo

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Speaker 1: because we wanted to get the bang the name of

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Speaker 1: the branding out, and then we did the WE four

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Speaker 1: and the WE four. Man, it just took off. When

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Speaker 1: people see it, they would just start laughing. That was

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Speaker 1: one of the ones that brought foot Locker to us

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Speaker 1: because they reached out to us us about partnering, and

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Speaker 1: so that shirt lives even when we try to move

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Speaker 1: into other directions. That one shirt and hoodie all ways

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Speaker 1: sell and it's funny. It's the simplest design. I never

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Speaker 1: forget when I had the thought of it. I still

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Speaker 1: have the picture of the sticky note where I wrote

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Speaker 1: it out the same way in texting and sending it

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Speaker 1: to my graphic artist, and he mocked it up.

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Speaker 4: And yeah, it has been our number one seller consistently.

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Speaker 3: What's it been like seeing that on you know, celebrities

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Speaker 3: and just influencers and people all over the place.

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Speaker 1: It's surreal and it's humbling, because like I had the

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Speaker 1: idea of what it could be, but it was like

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Speaker 1: God said, nah, bigter And what I love about Atlanta, man,

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Speaker 1: the celebrities and influences from Atlanta who have supported us

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Speaker 1: actually bought it out the store.

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Speaker 4: Yeah, didn't reach.

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Speaker 1: Out, didn't say hey, I can you send it to me?

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Speaker 1: Or can you charge me to wear it? You know,

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Speaker 1: Loudle got it out of the store and posted it

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Speaker 1: on his own Instagram, you know, c Low when Desmonrida

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Speaker 1: was here with the Falcons, you know, and.

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Speaker 4: It just truly has grown organically.

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Speaker 3: No, man, What's like, when's the moment you kind of

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Speaker 3: realized with everything you've been working on, this was more

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Speaker 3: than just an idea, right, but like it could actually

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Speaker 3: be a brand.

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Speaker 1: When I got a call from the HR department of

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Speaker 1: my bank.

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Speaker 2: Got that gun, it was it was.

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Speaker 1: An interesting conversation That's when I realized, like, we have

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Speaker 1: really like taken off here because it got to a

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Speaker 1: point where there was so much media attention behind it

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Speaker 1: where I had to get approval to continue to do it,

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Speaker 1: you know, because they was like, hey, you know, we

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Speaker 1: got to decide here what you know what you're doing

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Speaker 1: because you're getting a lot of notoriety from it. I

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Speaker 1: never I had a client call out of state and

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Speaker 1: I'm talking to him about business and he your name, Terrence.

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Speaker 2: I was like yes, he was like I know your voice.

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Speaker 2: He was like, you're on the clothing company. I was

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Speaker 2: like yeah. He was like yeah, I'll follow you on Instagram.

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Speaker 4: And then that's won.

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Speaker 1: I was realizing like, okay, yeah, this thing is is

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Speaker 1: bigger than what I thought it could be.

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Speaker 3: Now, how did you take the name Gratty Baby? Because

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Speaker 3: I mean, we all know what a Gretty baby is.

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Speaker 3: You're a Gretty baby. You know again, that was a

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Speaker 3: baby that was born at Gratty Hospital here in Atlanta.

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Speaker 3: It's kind of become a cultural thing, but like, how

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Speaker 3: did you take that into something commercial without like losing

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Speaker 3: its soul and feeling like it's sold out?

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Speaker 1: Well, but by being authentic to Atlanta and always still

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Speaker 1: telling the story. You know, that wasn't always a term

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Speaker 1: of endearment to say you was a greater baby. Yeah,

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Speaker 1: but so much of our culture, we take things and

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Speaker 1: we reframe it to make it work for us. And

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Speaker 1: being able to keep the center focused on what we

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Speaker 1: do around Atlanta, because Grady Baby and Atlanta they are

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Speaker 1: a most synonymous.

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Speaker 4: You ask somebody where you're from and they say, Atlanta.

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Speaker 1: Your very next question gonna be high school when you

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Speaker 1: was born there, you know, and so like, uh it

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Speaker 1: it truly is a badge of honor. Uh to say

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Speaker 1: that you are a Grady Baby. Then you got people

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Speaker 1: like Kanye, people like Spike Lee who are born in Grady.

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Speaker 1: You know, it's a It's truly a badge of honor

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Speaker 1: and represents the city.

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Speaker 3: And is this just again you just come up with

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Speaker 3: these ideas yourself, just inspired by things you see, Like

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Speaker 3: how do you even come up with the different ideas

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Speaker 3: for the different types of stuff that y'all create?

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Speaker 4: You know?

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Speaker 1: Most what do we full idea was my oldest daughter,

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Speaker 1: But most of our our ideas come from my wife.

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Speaker 2: What creditors do? Yeah, she's she's.

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Speaker 1: A real creative behind the brand. Like, I have to

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Speaker 1: give the credit. What credits?

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Speaker 4: Do you know?

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Speaker 1: I get a lot of at the boys for the

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Speaker 1: success of Grady Baby, But I can honestly say that

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Speaker 1: Great Baby would not be where it is as a

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Speaker 1: brand if it was not for my wife.

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Speaker 3: Yeah, and like, what does it really take to even

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Speaker 3: get a brand like this out of just you know,

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Speaker 3: selling online? But again, y'all are in foot locker, y'all

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Speaker 3: are in the airport, Like what.

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Speaker 2: Was that experience? And process?

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Speaker 1: Like, it's so one thing I tell people who reach

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Speaker 1: out to me because they're trying to do it, you know,

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Speaker 1: I'm like, hey, don't sell out of the trunck, and

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Speaker 1: I know that's not, you know, novel for some people.

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Speaker 1: I was like, because you don't want to be known

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Speaker 1: as a T shirt person? Yeah, you want to be

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Speaker 1: known as a brand. And I never forget when I

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Speaker 1: first started, people used to always be like, well, why

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Speaker 1: you don't carry stuff with you? And I was write, no,

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Speaker 1: go to the website, purchase it will ship it to you,

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Speaker 1: because I wanted to be known as a brand.

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Speaker 4: Now.

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Speaker 1: I didn't know why that was on me the way

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Speaker 1: it was, but I just felt that's how God was

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Speaker 1: telling me to do it. The very first thing Footlocker

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Speaker 1: asked for when they reached out were the analytics of

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Speaker 1: my website to see who I was selling to, how

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Speaker 1: I was selling, what was the average price, but geographies

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Speaker 1: I was selling to. And because I was sending everybody

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Speaker 1: to the website, all I had to do is go

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Speaker 1: in to squash space, go to analytics, print out all

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Speaker 1: of that stuff and send it over and so. But

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Speaker 1: it was because of how we started that allowed us

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Speaker 1: to be able to create the partnerships that we have.

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Speaker 4: And then the same thing with the airport.

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Speaker 1: They wanted to see what our numbers were, how we

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Speaker 1: were selling, what products were selling, and based on those

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Speaker 1: how they selected their first round of products they wanted

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Speaker 1: to put in their stores.

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Speaker 3: Yeah, now I think that speaks Again, it's just like

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Speaker 3: kind of starting with the end in mind. I think

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Speaker 3: a lot of times, and you know, people don't realize

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Speaker 3: too when it comes to doing these deals with brands

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Speaker 3: or even acquisitions, how many of these things fall apart

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Speaker 3: because folks don't have the numbers and the analytics like

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Speaker 3: back stuff up. So to your point, even though you

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Speaker 3: might not have realized or thought about it from that perspective,

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Speaker 3: you were very intentional about saying, you know what we're Brent,

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Speaker 3: I ain't got none on me, you know what I mean, Like,

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Speaker 3: if you want one, go because I not only need

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Speaker 3: the money, but I need those analytics because one day

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Speaker 3: this is all gonna kind come in handy right right.

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Speaker 1: And if you see then, if you see the CEO

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Speaker 1: of Nike in the street, you're not gonna be like,

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Speaker 1: hey man, you got those joints in the trunk, right,

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Speaker 1: you know you're gonna go to the you don't go

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Speaker 1: to the store. And that was kind of like the

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Speaker 1: mindset like no, when you see me, No, yeah, I

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Speaker 1: want you to support the brand, but I need you

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Speaker 1: to go by I need you go make the purchase

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Speaker 1: so I can register those numbers and I can show like, hey,

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Speaker 1: here's what we're doing. Yeah, you know, and those and

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Speaker 1: those numbers help looking at how many people on your

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Speaker 1: website looking you know what they're looking at. You know,

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Speaker 1: then you got to have your retargeting ads to make

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Speaker 1: sure the people who are on your website that you

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Speaker 1: have a way to reach back out to and bring

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Speaker 1: them back to the website.

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Speaker 4: And so it was just learning all those things.

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Speaker 1: The amount of money I was spending on advertising, the money,

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Speaker 1: amount of money I was spending on trying to gather

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Speaker 1: all of that information so I can better target what

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Speaker 1: products and what areas to be able to sell to

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Speaker 1: is IM material.

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Speaker 3: Yeah, now you're in foot locker in the airport, and

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Speaker 3: I'm sure you know there's got to be a sense

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Speaker 3: of pride, not only when you walking around seeing people

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Speaker 3: rocking it, even if you see it from a distance, right,

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Speaker 3: Or I know that's happened with me with some of

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Speaker 3: the butter merch we have, right, I'll be out of like,

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Speaker 3: oh no, I know that shirt, or even like with

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Speaker 3: the shoes we did with a datas Like I was

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Speaker 3: at an event last week and I was walking around.

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Speaker 2: I was like, yo, I designed no shoes, you know.

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Speaker 3: And I'm sure you feel the same way, Like what

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Speaker 3: runs through your mind when you see your stuff in

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Speaker 3: the wild.

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Speaker 4: It is, Man, I'm still in awe about it.

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Speaker 1: Like I can be walking somewhere and I see it

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Speaker 1: and I'm like me and my wife was out of

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Speaker 1: the country and I saw somebody with a WE full

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Speaker 1: T shirt on.

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Speaker 4: I was doing a.

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Speaker 1: Wedding in Saint Lucia and the guy walked out of

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Speaker 1: his cabana and had on a we full T shirt

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Speaker 1: and I was just sitting there like, wow, you know,

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Speaker 1: this was an idea we had in our house, you know.

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Speaker 1: And I think it's just wonderful for my children to

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Speaker 1: be like, you see that label you cut out my fortune,

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Speaker 1: fifteen year old, that label you cut out. It's in

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Speaker 1: the store when we all sat around and was talking

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Speaker 1: about ideas for shirts. And now you can walk into

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Speaker 1: a foot locker and you see that shirt. And it

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Speaker 1: just changed now the way my children think about money

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Speaker 1: and opportunity. Like my youngest daughter fourteen, she texts me

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Speaker 1: yesterday and say, hey, can I work this weekend? Because

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Speaker 1: I want, God, you.

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Speaker 4: Want some money.

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Speaker 1: And so it has changed even the way they view

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Speaker 1: money as children because they realize like, hey, we got

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Speaker 1: this business, and if I want some money, I can

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Speaker 1: go work for my own business and get paid to

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Speaker 1: do it. And that's the other thing I try to

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Speaker 1: tell parents who have family business. The reason your children

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Speaker 1: don't want to be a part of your family business

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Speaker 1: is because you make them feel like it's a chore.

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Speaker 1: If you show them that they value, take their ideas,

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Speaker 1: take their input, and you pay them, it makes them

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Speaker 1: want to be a part of the business. Then they'll

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Speaker 1: go from okay, when dad and mom transitioned, like who

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Speaker 1: gonna get this? They start thinking different, want it, you know.

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Speaker 1: And so it's been it's been an amazing ride, man,

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Speaker 1: And this is just beginning, no.

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Speaker 3: I mean, and that's something I think a lot of

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Speaker 3: people are dealing with right now too. There's this whole

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Speaker 3: you know, tied away of folks getting ready to retire soon.

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Speaker 3: And it's a big issue for a lot of these

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Speaker 3: folks is they've built these businesses up and their kids

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Speaker 3: don't want any parts of them.

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Speaker 2: You just don't want it because they probably to your.

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Speaker 3: Point, made it a chore, made them almost probably hated

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Speaker 3: to a certain extent. Or again, you you know, you

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Speaker 3: build something up, your kids go to school, they say,

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Speaker 3: you know what, I don't want to come back and

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Speaker 3: do this, right, But like actually having them be a

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Speaker 3: part of it and feeling some ownership to it, seems

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Speaker 3: like that's what's going to keep them involved in some capacity,

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Speaker 3: you know.

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Speaker 2: Again, way beyond you, right.

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Speaker 1: Yep, Randon, that's where you know, being in banking comes in.

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Speaker 1: You'll be amazed at right now, in twenty twenty five,

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Speaker 1: how many businesses that are thriving, that are multi millionaires,

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Speaker 1: businesses that the owners are ready to transition, and the

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Speaker 1: children don't want to be a part of the business.

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Speaker 1: And most of it is our culture. I don't know

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Speaker 1: why we view nepotism as a sin.

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Speaker 2: That's how you get on in this country.

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Speaker 1: Like if you can start on third base, why not

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Speaker 1: There's so many because when I meet with them, there's

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Speaker 1: so many people I meet and the children are like.

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Speaker 4: Well, I want to get it on my own.

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Speaker 1: Why why would you want to start at home and

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Speaker 1: you competing with someone who's starting on third If your

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Speaker 1: parents have built the foundation, maybe you can be the

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Speaker 1: one that take it to the next level. And so

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Speaker 1: instilling that into my children and making them want to

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Speaker 1: take over it and want to run its key and

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Speaker 1: helping them understand I'm not working as hard just for me. Yeah,

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Speaker 1: we're going to embrace nepotism. I want you to be

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Speaker 1: able to open doors by saying that your last name

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Speaker 1: is all written and them being like, oh, parents, all

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Speaker 1: bring your dad. Yeah, let me let you into this

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Speaker 1: door without you having to sit in and wait in

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Speaker 1: line like everybody else. I want you to appreciate the

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Speaker 1: groundwork that I'm laying because I'm not doing it all

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Speaker 1: for me, and so but it comes with, you know,

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Speaker 1: making them be a part of the conversation, making them

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Speaker 1: be in some of those lawyer's meetings, sitting down with

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Speaker 1: them and talking and talking to them about the details

381
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Speaker 1: of the legal battle that we were in, why it happened,

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Speaker 1: how it was resolved, making them feel a part of it.

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Speaker 1: And so when we have those in stores with foot locker,

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Speaker 1: having them come out where people want to take a picture,

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Speaker 1: pulling them into it and saying, hey, we are all owners.

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Speaker 1: Anytime I speak about it, I always say, hey, we

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Speaker 1: got five owners.

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Speaker 4: We all own own it equally.

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Speaker 1: It's all our input because I'm making them understand that, hey,

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Speaker 1: this is going to be a good.

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Speaker 4: Thing for you.

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Speaker 3: Yeah, And like how much of that came from just

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Speaker 3: your experience in banking and again just seeing people do

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Speaker 3: it that don't necessarily look like us, probably, but just

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Speaker 3: understanding like how they actually run businesses and build businesses

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Speaker 3: and make sure you instilled.

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Speaker 4: That definitely came from that.

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Speaker 1: I watched how you there on their third or fourth

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Speaker 1: generation of ownership. And so a lot of people are

400
00:18:07,560 --> 00:18:10,800
Speaker 1: familiar with coca Cola, but don't understand that Coca Cola

401
00:18:10,800 --> 00:18:13,560
Speaker 1: don't technically own some of the Balling plants. And so

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00:18:13,600 --> 00:18:16,320
Speaker 1: the first time I went and viewed the new Boling

403
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Speaker 1: plant when they first put it down here off South Fullarton,

404
00:18:19,800 --> 00:18:22,400
Speaker 1: and I'm walking through with the people who run it,

405
00:18:22,480 --> 00:18:25,440
Speaker 1: and it's like, yeah, it started with our great great granddaddy.

406
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Speaker 1: He was really in the carriage, and then it went

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Speaker 1: to the son, the son, and then the wife's son,

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Speaker 1: and I'm like, you got generations running this business that

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Speaker 1: has kept all of that money in the family, and

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Speaker 1: it's like that is the goal. And then you start

411
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Speaker 1: talking to them, how did you make them even want

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Speaker 1: to be a part of the business. How did you

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Speaker 1: make them want to be like, hey, I want to

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Speaker 1: run this one day. And it's by involving them in

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Speaker 1: early and paying them and not making it feel like

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Speaker 1: a chore.

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Speaker 3: Gonna say that some kind of a side question too,

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Speaker 3: especially because I don't think people really understand like, these

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00:19:05,000 --> 00:19:07,800
Speaker 3: folks got money, and these folks got a lot of money.

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Speaker 3: Like we talk about generational wealth and we talk about

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Speaker 3: just the importance of it starting especially like in the

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Speaker 3: black culture and everything, but like you just maybe give

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00:19:15,320 --> 00:19:18,359
Speaker 3: some context to like, no, no, I need y'all to

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Speaker 3: really understand, like how far we potentially are behind as

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00:19:22,240 --> 00:19:23,800
Speaker 3: it relates to some of these other groups and just

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Speaker 3: the wealth they've amassed over generations.

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Speaker 4: I give you an example so I'll never forget.

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Speaker 1: When I was a branch manager and a young lady

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Speaker 1: came in with her mother to wire her down payment

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Speaker 1: for her clothing. Her mother's sitting there with her and said,

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Speaker 1: what is your interest rate? And I told her what

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Speaker 1: the interest rate was, and her mother said that is

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Speaker 1: too high. How much is the house? I think the

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00:19:56,600 --> 00:19:59,480
Speaker 1: house is like half a million? And her daughter said

435
00:19:59,560 --> 00:20:01,840
Speaker 1: she has her or She said, hey, what's the payment?

436
00:20:02,480 --> 00:20:04,560
Speaker 1: And her daughter told her the payment and she was like,

437
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Speaker 1: you and I forgot the husband name.

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Speaker 2: Y'all can afford that that payment a month and it's

439
00:20:08,680 --> 00:20:09,880
Speaker 2: no problem.

440
00:20:10,680 --> 00:20:14,280
Speaker 1: And she was like, uh yeah, And she said, son,

441
00:20:14,480 --> 00:20:18,320
Speaker 1: you pulled my account up and just wire the whole amount.

442
00:20:18,600 --> 00:20:20,680
Speaker 1: And she said, and y'all just pay me every month

443
00:20:22,040 --> 00:20:24,240
Speaker 1: and she was like, and we'll just deduct it off

444
00:20:24,280 --> 00:20:25,920
Speaker 1: the top with no interest.

445
00:20:26,040 --> 00:20:27,800
Speaker 4: She was like, because that's interest rate is too high.

446
00:20:29,760 --> 00:20:31,359
Speaker 3: I just just send me to I'll just send you

447
00:20:31,400 --> 00:20:32,840
Speaker 3: to make just buy the house and cash and you

448
00:20:32,960 --> 00:20:35,040
Speaker 3: just pay me back exactly.

449
00:20:35,320 --> 00:20:39,560
Speaker 1: But they have a family, a business that's the family

450
00:20:39,640 --> 00:20:42,080
Speaker 1: owned and that has been in the family for generations.

451
00:20:42,400 --> 00:20:46,920
Speaker 1: And I said, here is a parent that realized that

452
00:20:48,119 --> 00:20:52,399
Speaker 1: her child wasn't getting the best deal, and she used

453
00:20:52,440 --> 00:20:55,840
Speaker 1: the money that they generated as a family to put

454
00:20:55,880 --> 00:20:59,359
Speaker 1: her child in a better position. Yeah, and that's when

455
00:20:59,400 --> 00:21:02,359
Speaker 1: I realized, us, that's what I have to do. Now

456
00:21:02,880 --> 00:21:06,240
Speaker 1: here's the other caveat that I've seen. There's no point

457
00:21:06,240 --> 00:21:11,399
Speaker 1: in leaving your children financial assets, liquid assets, fixed assets

458
00:21:11,800 --> 00:21:15,520
Speaker 1: if you don't properly teach them right. Pointy case, I

459
00:21:15,560 --> 00:21:18,400
Speaker 1: had a young lady. You ever heard those stories bread

460
00:21:18,400 --> 00:21:20,199
Speaker 1: than when people find out like, hey, I had a

461
00:21:20,240 --> 00:21:23,679
Speaker 1: distant relative I never met and had all this money.

462
00:21:24,240 --> 00:21:27,879
Speaker 1: Lawyer reached out said, hey, on your dad's side, you

463
00:21:27,880 --> 00:21:32,240
Speaker 1: had a great aunt she passed and there's like twenty

464
00:21:32,240 --> 00:21:35,679
Speaker 1: five million that just been sitting there that you're now

465
00:21:35,720 --> 00:21:37,919
Speaker 1: heir too. It's like, we'll do all the paperwork, we

466
00:21:38,000 --> 00:21:39,240
Speaker 1: just want five percent of it.

467
00:21:39,680 --> 00:21:39,960
Speaker 4: Cool.

468
00:21:40,040 --> 00:21:43,480
Speaker 1: She come in, she said, hey, I want to buy

469
00:21:44,160 --> 00:21:47,160
Speaker 1: a house. She said, by the time I'm finished, I

470
00:21:47,160 --> 00:21:50,040
Speaker 1: have twenty million. She comes in, so many paperwork, the

471
00:21:50,040 --> 00:21:53,560
Speaker 1: house is ten million, that we're not allowing you to

472
00:21:53,600 --> 00:21:55,400
Speaker 1: buy a ten dollar house, right?

473
00:21:56,080 --> 00:21:56,359
Speaker 4: No?

474
00:21:56,359 --> 00:22:00,199
Speaker 1: No, it was regularly fourteen I'm getting a deal. Like, no,

475
00:22:00,320 --> 00:22:02,159
Speaker 1: do you even know what it's gonna cost you?

476
00:22:03,240 --> 00:22:04,080
Speaker 4: Yeah, maintain it.

477
00:22:04,320 --> 00:22:06,240
Speaker 1: I'm like, and I had my wealth advisor and he

478
00:22:06,320 --> 00:22:09,280
Speaker 1: was like, look, I'm not telling you not to spend money.

479
00:22:10,080 --> 00:22:13,840
Speaker 1: Take a million, blow it, you know. He was like,

480
00:22:14,000 --> 00:22:16,600
Speaker 1: I can show you how we can take this money

481
00:22:16,680 --> 00:22:19,200
Speaker 1: and it will generate. I think at the time he

482
00:22:19,280 --> 00:22:23,240
Speaker 1: was like it was gonna generate for her like twelve

483
00:22:23,280 --> 00:22:26,399
Speaker 1: grand a month. And he was like, now, your money

484
00:22:26,400 --> 00:22:30,720
Speaker 1: won't grow, but you'll be able to live off the interest.

485
00:22:30,760 --> 00:22:32,159
Speaker 1: He does is have much and he was like, and

486
00:22:32,160 --> 00:22:33,520
Speaker 1: I'm gonna tell you how. I know you can live

487
00:22:33,520 --> 00:22:36,439
Speaker 1: off the interest because you're doing it now. And he

488
00:22:36,560 --> 00:22:38,120
Speaker 1: was like, what can you do in a one million

489
00:22:38,160 --> 00:22:40,080
Speaker 1: dollar house that you can't do that? You you know

490
00:22:40,240 --> 00:22:43,560
Speaker 1: it can't do this fourteen million. And we finally told her, hey,

491
00:22:43,600 --> 00:22:47,280
Speaker 1: we're not the company for you because we're not in

492
00:22:47,359 --> 00:22:50,000
Speaker 1: good faith. We in good faith, we can't let you

493
00:22:50,000 --> 00:22:51,800
Speaker 1: you do that and now and in that moment, I

494
00:22:51,840 --> 00:22:56,119
Speaker 1: also realized, Okay, so it's not just good enough to

495
00:22:56,280 --> 00:22:58,840
Speaker 1: leave the money, you have to leave the education.

496
00:22:59,280 --> 00:22:59,520
Speaker 2: Right.

497
00:23:00,119 --> 00:23:03,960
Speaker 1: So my fourteen and fifteen year old had e trade accounts.

498
00:23:05,080 --> 00:23:08,719
Speaker 1: They have a basic understanding of the stock market. And

499
00:23:08,760 --> 00:23:10,240
Speaker 1: so like when we flying and say, hey, why do

500
00:23:10,280 --> 00:23:14,000
Speaker 1: we fly Delta because we own stock? Why do we

501
00:23:14,280 --> 00:23:17,040
Speaker 1: have iPhones because we own stock and Apple?

502
00:23:17,400 --> 00:23:19,080
Speaker 4: Like, I drill it in their head.

503
00:23:19,320 --> 00:23:22,080
Speaker 1: You know, on my life insurance policies, I have the

504
00:23:22,160 --> 00:23:24,880
Speaker 1: name of the financial advisor who they have to call.

505
00:23:25,640 --> 00:23:28,639
Speaker 1: I've told the financial advisor, if I go first, you

506
00:23:28,760 --> 00:23:31,240
Speaker 1: call my wife. Both of us go first. This is

507
00:23:31,280 --> 00:23:34,440
Speaker 1: who you call. I told my close friends. I say, hey, man,

508
00:23:34,480 --> 00:23:38,000
Speaker 1: something happened to me. Give the wife a week to grieve.

509
00:23:38,280 --> 00:23:40,600
Speaker 1: And I want y'all say, hey, you know, Terres wants

510
00:23:40,600 --> 00:23:43,320
Speaker 1: you to meet with the financial advisor because I want

511
00:23:43,320 --> 00:23:46,399
Speaker 1: to make sure that I give from the graving it last.

512
00:23:46,520 --> 00:23:49,160
Speaker 1: And so you got to make all those decisions now,

513
00:23:49,280 --> 00:23:52,359
Speaker 1: you know, putting a house into trust and using because

514
00:23:52,359 --> 00:23:55,280
Speaker 1: I got multiple policies, using one of the policies putting

515
00:23:55,280 --> 00:23:57,800
Speaker 1: that in trust and allowing that policy to take care

516
00:23:57,840 --> 00:23:58,120
Speaker 1: of all.

517
00:23:58,000 --> 00:23:58,880
Speaker 4: The needs for the house.

518
00:23:59,040 --> 00:24:01,399
Speaker 1: And so now between my three kids, hey, they're always

519
00:24:01,440 --> 00:24:03,480
Speaker 1: gonna be a house in the family. All three y'all

520
00:24:03,520 --> 00:24:05,639
Speaker 1: got to decide. Is all three of y'all gonna live

521
00:24:05,680 --> 00:24:07,520
Speaker 1: in it? Or are y'all gonna rent it out? Or

522
00:24:07,600 --> 00:24:09,680
Speaker 1: y'all split the money every every month. You ain't gonna

523
00:24:09,680 --> 00:24:12,320
Speaker 1: have to worry about maintenance taxes or nothing, because one

524
00:24:12,359 --> 00:24:14,479
Speaker 1: of my insurance policies is gonna be there to make

525
00:24:14,520 --> 00:24:16,440
Speaker 1: sure the house taken care of. So now I can

526
00:24:16,520 --> 00:24:18,320
Speaker 1: die and go on to heaven knowing that as long

527
00:24:18,359 --> 00:24:20,040
Speaker 1: as the all Bringer is alive or all bringing.

528
00:24:19,840 --> 00:24:21,760
Speaker 4: I always have a place to stay. Man.

529
00:24:21,760 --> 00:24:24,040
Speaker 3: That's what's about We've had I've had a trust to

530
00:24:24,040 --> 00:24:26,040
Speaker 3: turn in here explaining this kind of stuff. And again, man,

531
00:24:26,040 --> 00:24:28,120
Speaker 3: we gotta that's how you get it. And that's why

532
00:24:28,119 --> 00:24:29,880
Speaker 3: I asked that question because I just don't think people

533
00:24:29,920 --> 00:24:32,440
Speaker 3: fully realize like I always tell people, But these folks

534
00:24:32,480 --> 00:24:36,000
Speaker 3: got money out here, and y'all playing money.

535
00:24:36,080 --> 00:24:38,439
Speaker 1: Like the one thing, the lady that came in and

536
00:24:38,480 --> 00:24:40,919
Speaker 1: worried that if you saw her on the street and

537
00:24:41,000 --> 00:24:44,199
Speaker 1: you saw the car she drove, you would not think

538
00:24:45,000 --> 00:24:47,800
Speaker 1: that she had the money that she had. And the

539
00:24:47,920 --> 00:24:50,080
Speaker 1: other part of it is I bank a lot of

540
00:24:50,200 --> 00:24:53,679
Speaker 1: entertainers and I've banked a lot of athletes over the

541
00:24:53,720 --> 00:24:57,480
Speaker 1: time in the years, and you'll be amazed at how

542
00:24:58,600 --> 00:25:02,439
Speaker 1: multimillion dollar athletes leads struggle during the off season.

543
00:25:02,840 --> 00:25:04,600
Speaker 2: Oh, I believe it.

544
00:25:04,800 --> 00:25:07,040
Speaker 4: Like struggle they maintain.

545
00:25:07,119 --> 00:25:10,960
Speaker 2: Man, they live in paycheck to paycheck too. They don't

546
00:25:11,000 --> 00:25:12,320
Speaker 2: look at that paycheck football.

547
00:25:12,359 --> 00:25:14,720
Speaker 1: They get that paycheck eighteen weeks out of the year,

548
00:25:15,520 --> 00:25:17,440
Speaker 1: which means them other weeks.

549
00:25:18,480 --> 00:25:19,480
Speaker 4: You got to figure it out.

550
00:25:19,600 --> 00:25:22,040
Speaker 1: And most people may say, hey, if your mortgage is this, this,

551
00:25:22,119 --> 00:25:24,919
Speaker 1: and this, then you make enough doing the season to

552
00:25:24,960 --> 00:25:26,359
Speaker 1: do it. I'm like, yeah, but you got to have

553
00:25:26,440 --> 00:25:28,800
Speaker 1: that mindset to be able to do it. And so

554
00:25:28,840 --> 00:25:33,840
Speaker 1: it just shows me that giving them that amount of

555
00:25:33,920 --> 00:25:37,800
Speaker 1: money without the education, it's turning them out to giving

556
00:25:37,840 --> 00:25:39,920
Speaker 1: a five year old Kisio car and just letting them

557
00:25:39,920 --> 00:25:40,320
Speaker 1: take off.

558
00:25:41,200 --> 00:25:42,800
Speaker 2: Man, this is deep. Man, I love this.

559
00:25:42,920 --> 00:25:43,080
Speaker 4: Now.

560
00:25:43,680 --> 00:25:45,199
Speaker 3: I got to ask, as you kind of mentioned it,

561
00:25:45,359 --> 00:25:46,440
Speaker 3: we don't have to get all the way into it,

562
00:25:46,440 --> 00:25:47,520
Speaker 3: but I know, you know, you were kind of in

563
00:25:47,520 --> 00:25:50,000
Speaker 3: the trenches for a little bit, you know, with with

564
00:25:50,000 --> 00:25:52,480
Speaker 3: with an organization out here around the business.

565
00:25:52,600 --> 00:25:54,359
Speaker 2: Everybody know, cause we got tagged that.

566
00:25:54,480 --> 00:25:57,760
Speaker 1: Yes, we were in a lawsuit with Grady hospital over

567
00:25:57,800 --> 00:26:02,639
Speaker 1: the name Grady Baby that I legally trademark, and you know,

568
00:26:02,760 --> 00:26:07,639
Speaker 1: we worked it out like we work it out. We

569
00:26:07,720 --> 00:26:09,920
Speaker 1: work it out, and you know God will and you

570
00:26:09,920 --> 00:26:13,119
Speaker 1: will see some uh, you'll see us together and you

571
00:26:13,160 --> 00:26:13,919
Speaker 1: know in the future.

572
00:26:13,960 --> 00:26:15,800
Speaker 4: But God definitely worked it out.

573
00:26:16,000 --> 00:26:17,400
Speaker 2: What does that taught you about ownership?

574
00:26:18,560 --> 00:26:22,040
Speaker 1: That always listen to wisdom because I had so many

575
00:26:22,119 --> 00:26:24,480
Speaker 1: people telling me before I lunched that I didn't have

576
00:26:24,520 --> 00:26:28,399
Speaker 1: to go to that extent with filing all the necessary paperwork,

577
00:26:28,680 --> 00:26:32,240
Speaker 1: paying the money for the trademark, registering the name, doing

578
00:26:32,280 --> 00:26:35,879
Speaker 1: all of those things before I lunched, and I realized

579
00:26:35,960 --> 00:26:38,440
Speaker 1: it was only because I did all of those things

580
00:26:38,680 --> 00:26:41,600
Speaker 1: before I lunched that when the lawsuit came about, I

581
00:26:41,640 --> 00:26:44,239
Speaker 1: had a leg to stand on. And so it just

582
00:26:44,280 --> 00:26:48,679
Speaker 1: shows you why even if it takes time, there's a

583
00:26:48,720 --> 00:26:50,640
Speaker 1: difference between growth and swelling.

584
00:26:51,320 --> 00:26:53,600
Speaker 2: You can swell overnight, but there's no substance to it.

585
00:26:53,720 --> 00:26:57,000
Speaker 1: Yeah, true growth take time, and you got to ask yourself,

586
00:26:57,280 --> 00:26:59,320
Speaker 1: do you want to swell or do you want to grow?

587
00:26:59,480 --> 00:27:01,239
Speaker 1: And I want to grow, and so I knew it

588
00:27:01,280 --> 00:27:03,879
Speaker 1: was gonna take time and making sure that foundation was

589
00:27:03,920 --> 00:27:04,840
Speaker 1: laid long enough.

590
00:27:05,040 --> 00:27:05,880
Speaker 4: And like you know, when you.

591
00:27:05,800 --> 00:27:08,000
Speaker 1: Think about the birds Clief, which is the largest building

592
00:27:08,080 --> 00:27:10,639
Speaker 1: in the world, it took them just a year the

593
00:27:10,680 --> 00:27:11,360
Speaker 1: later foundation.

594
00:27:11,720 --> 00:27:14,479
Speaker 4: M why because they knew what they was building.

595
00:27:14,640 --> 00:27:17,560
Speaker 1: Yeah, and so if we take the time and lay

596
00:27:17,640 --> 00:27:21,800
Speaker 1: the foundation, the amount of foundation you lay determines the

597
00:27:21,800 --> 00:27:22,719
Speaker 1: strength of your building.

598
00:27:24,080 --> 00:27:26,240
Speaker 4: And so you get to decide how.

599
00:27:26,200 --> 00:27:27,600
Speaker 1: Much you want to grow and how much you want

600
00:27:27,600 --> 00:27:30,000
Speaker 1: to build based on how much foundation that you lay.

601
00:27:30,520 --> 00:27:32,320
Speaker 3: Now, I love that, and I talk to people, especially

602
00:27:32,359 --> 00:27:33,960
Speaker 3: doing you know, businesses all the time, and I tell

603
00:27:34,000 --> 00:27:36,480
Speaker 3: them it's like, yo, like like you wouldn't build a

604
00:27:36,520 --> 00:27:39,160
Speaker 3: house with out a blueprint, you know, And so many

605
00:27:39,160 --> 00:27:41,520
Speaker 3: people want to just start running, and I understand there's

606
00:27:41,800 --> 00:27:43,280
Speaker 3: an element of just kind of getting stuff out there.

607
00:27:43,320 --> 00:27:44,439
Speaker 3: But I tell them it's like, if you just think

608
00:27:44,480 --> 00:27:46,800
Speaker 3: about that for a second, right, Like you can build

609
00:27:46,800 --> 00:27:48,919
Speaker 3: a house with out of blueprint, it's gonna be very

610
00:27:48,920 --> 00:27:51,480
Speaker 3: expensive because you're gonna be figuring this stuff out to

611
00:27:51,119 --> 00:27:54,320
Speaker 3: you to your point, you know, laying those foundations and

612
00:27:54,359 --> 00:27:56,080
Speaker 3: figure out the right things you need to focus on

613
00:27:56,119 --> 00:27:58,720
Speaker 3: early on helps you kind of again like but you know,

614
00:27:58,880 --> 00:28:00,880
Speaker 3: helps you go fast exactly. I'll always kind of give

615
00:28:00,960 --> 00:28:04,560
Speaker 3: is you know, when you think about a space shuttle, bro,

616
00:28:04,640 --> 00:28:07,080
Speaker 3: they got to check that thing, double check it, triple

617
00:28:07,160 --> 00:28:09,639
Speaker 3: check it. And the reason why is because when they

618
00:28:09,720 --> 00:28:12,239
Speaker 3: like that rocket, that thing is it's not turned, it's

619
00:28:12,240 --> 00:28:15,280
Speaker 3: only going one direction, and it's going that direction fast.

620
00:28:15,880 --> 00:28:18,520
Speaker 3: And you know, again, like the fast something's moving, you

621
00:28:18,560 --> 00:28:20,840
Speaker 3: don't have time to go course correct, right, you know

622
00:28:20,880 --> 00:28:22,439
Speaker 3: what I mean. So that's why they do all that.

623
00:28:22,480 --> 00:28:24,119
Speaker 3: And it sounds like it's kind of very similar situation

624
00:28:24,160 --> 00:28:24,359
Speaker 3: with you.

625
00:28:24,440 --> 00:28:25,840
Speaker 1: Yeah, I didn't want to be out here trying to

626
00:28:25,880 --> 00:28:27,840
Speaker 1: change tires on the vehicle going downhill.

627
00:28:29,520 --> 00:28:31,520
Speaker 4: So it's like let me you know.

628
00:28:31,560 --> 00:28:33,480
Speaker 1: And being in business, you know, so part of my

629
00:28:33,640 --> 00:28:38,200
Speaker 1: job in my vocation is to help business owners work

630
00:28:38,840 --> 00:28:42,600
Speaker 1: on the business as opposed to end the business. And

631
00:28:42,600 --> 00:28:45,400
Speaker 1: because I think a lot of times we equate the

632
00:28:45,520 --> 00:28:47,560
Speaker 1: level of hard work in the business as what we

633
00:28:47,640 --> 00:28:49,840
Speaker 1: need to be doing, Like, no, you needn't be working

634
00:28:49,880 --> 00:28:52,960
Speaker 1: on your business. If you build, If you build a system, right,

635
00:28:53,240 --> 00:28:54,840
Speaker 1: that system should run without you.

636
00:28:54,920 --> 00:28:55,760
Speaker 2: Yeah.

637
00:28:55,960 --> 00:28:58,280
Speaker 1: If it can't run without you, then you got a

638
00:28:58,280 --> 00:29:01,800
Speaker 1: failed system. Right, system, and that business is only going

639
00:29:01,880 --> 00:29:03,960
Speaker 1: to grow as far as you can take it. Well,

640
00:29:03,960 --> 00:29:06,760
Speaker 1: as you get older, you can't move you know, you

641
00:29:06,840 --> 00:29:09,920
Speaker 1: might have to move from dB to free safety, you know,

642
00:29:10,640 --> 00:29:12,480
Speaker 1: or you might have to move up to the booth,

643
00:29:12,840 --> 00:29:15,560
Speaker 1: you know. But if you don't build the system right,

644
00:29:15,840 --> 00:29:18,440
Speaker 1: it's always going to be dependent upon you, and it

645
00:29:18,480 --> 00:29:21,280
Speaker 1: will only grow to the level of your ability, which

646
00:29:21,320 --> 00:29:22,920
Speaker 1: at some point is going to top out.

647
00:29:34,960 --> 00:29:37,280
Speaker 2: What's been the hardest thing about building this business.

648
00:29:38,600 --> 00:29:43,880
Speaker 1: Getting the grace from customers that other businesses get. I

649
00:29:43,920 --> 00:29:47,160
Speaker 1: hear you, yep, my policy yeah, yeah, my policies say

650
00:29:47,480 --> 00:29:51,440
Speaker 1: fourteen days. But you got to realize that we are

651
00:29:51,560 --> 00:29:52,720
Speaker 1: the manufacturer.

652
00:29:53,680 --> 00:29:54,680
Speaker 4: We the designer.

653
00:29:55,400 --> 00:29:59,080
Speaker 1: Where the shipping and receiving, where the packaging or the logistics,

654
00:29:59,600 --> 00:30:02,680
Speaker 1: and some sometimes things just don't work out, you know.

655
00:30:02,920 --> 00:30:04,840
Speaker 1: We may drop a design and then take off fashion

656
00:30:04,880 --> 00:30:06,760
Speaker 1: in what we thought, you know, so sometimes it may

657
00:30:06,800 --> 00:30:11,160
Speaker 1: come a little behind. Like I've had people like file

658
00:30:11,200 --> 00:30:15,720
Speaker 1: a dispute on the fifteenth day, like come on, man,

659
00:30:15,960 --> 00:30:17,760
Speaker 1: or you know we mess then order up, you know,

660
00:30:18,080 --> 00:30:20,760
Speaker 1: I tell them, hey, keep it, apologize we sent you

661
00:30:20,800 --> 00:30:23,520
Speaker 1: the wrong thing. We'll you know, send out the right thing,

662
00:30:23,640 --> 00:30:26,040
Speaker 1: and like I'm never ordering with you again. You know,

663
00:30:26,080 --> 00:30:28,120
Speaker 1: this is why we hate black business. Like, man, how

664
00:30:28,120 --> 00:30:30,760
Speaker 1: many times have McDonald's butchered your order.

665
00:30:30,720 --> 00:30:33,200
Speaker 3: Right, and you still ain't wrote a letter to the

666
00:30:33,240 --> 00:30:35,040
Speaker 3: CEO of nobody. You ain't talk to the manager of

667
00:30:35,040 --> 00:30:35,400
Speaker 3: the stuff.

668
00:30:35,520 --> 00:30:37,680
Speaker 1: No, you just go and you go back to the

669
00:30:37,720 --> 00:30:41,760
Speaker 1: next day, you know, so like give the same grace.

670
00:30:41,800 --> 00:30:43,440
Speaker 1: And then the other part of it is I didn't

671
00:30:43,480 --> 00:30:47,480
Speaker 1: realize until there's how much running a business you run

672
00:30:47,520 --> 00:30:48,440
Speaker 1: it out of.

673
00:30:47,760 --> 00:30:51,920
Speaker 4: Your front pocket until you're profitable. Yeah, it is around you.

674
00:30:51,960 --> 00:30:54,240
Speaker 4: And then the other part is strangers will make you rich.

675
00:30:55,200 --> 00:30:56,160
Speaker 2: That's the part right there.

676
00:30:57,200 --> 00:30:59,400
Speaker 1: You know, it gets to a point where your friends,

677
00:30:59,480 --> 00:31:02,280
Speaker 1: your friends and amacn only help support you know so much,

678
00:31:02,640 --> 00:31:05,560
Speaker 1: and how to tell people the manufacturer is not giving

679
00:31:05,560 --> 00:31:10,160
Speaker 1: me a free shirt, so anything I give you that's

680
00:31:10,200 --> 00:31:11,040
Speaker 1: free cost me.

681
00:31:12,240 --> 00:31:14,880
Speaker 4: So what's the benefit? And I, at least Calias get

682
00:31:14,880 --> 00:31:15,320
Speaker 4: to like a.

683
00:31:15,280 --> 00:31:18,520
Speaker 1: Share of a picture, you know, of something, because I'm

684
00:31:18,520 --> 00:31:21,480
Speaker 1: not getting anything for free, you know, because I was

685
00:31:21,520 --> 00:31:24,920
Speaker 1: so worried about the people who I knew not supporting

686
00:31:25,320 --> 00:31:27,640
Speaker 1: and hearing God saying, but the strangers are gonna make

687
00:31:27,640 --> 00:31:31,000
Speaker 1: you rich, and so then it just helped me shift

688
00:31:31,040 --> 00:31:31,560
Speaker 1: my focus.

689
00:31:32,000 --> 00:31:32,720
Speaker 2: No, that's how it is.

690
00:31:32,840 --> 00:31:34,600
Speaker 3: I think again, a lot of people, and it's interesting,

691
00:31:35,040 --> 00:31:37,040
Speaker 3: a lot of people send the team to like start ideas,

692
00:31:37,040 --> 00:31:38,720
Speaker 3: and the first people they go to their friends. And

693
00:31:38,960 --> 00:31:40,720
Speaker 3: I get that part, but I also ask people like,

694
00:31:41,080 --> 00:31:43,600
Speaker 3: are those your customers? Because what ends up happening is

695
00:31:43,560 --> 00:31:45,520
Speaker 3: that their friends don't support it and they start feeling down,

696
00:31:45,680 --> 00:31:47,320
Speaker 3: like but them, not even the people that you really

697
00:31:47,440 --> 00:31:49,080
Speaker 3: trying to go. I mean, I understand they should rock

698
00:31:49,080 --> 00:31:51,920
Speaker 3: with you to a certain extent, but at the same time, like,

699
00:31:52,280 --> 00:31:53,480
Speaker 3: you didn't make it for them.

700
00:31:53,400 --> 00:31:54,960
Speaker 2: No, you probably made it for somebody else.

701
00:31:55,160 --> 00:31:58,280
Speaker 1: And here's the thing where you in my business, you

702
00:31:58,360 --> 00:32:00,880
Speaker 1: just can't design the things that you like, right.

703
00:32:01,640 --> 00:32:05,000
Speaker 4: You got to be able to look at what's selling.

704
00:32:05,600 --> 00:32:08,480
Speaker 1: You got to look at the advertisements from foot Locker

705
00:32:08,520 --> 00:32:11,240
Speaker 1: and Nike about the shoes that's getting ready to come

706
00:32:11,280 --> 00:32:14,120
Speaker 1: out and make sure you're dropping things in those same

707
00:32:14,160 --> 00:32:18,440
Speaker 1: color combos. That way, when somebody in the store and

708
00:32:18,480 --> 00:32:21,640
Speaker 1: the new Jordan is coming out, you got something that

709
00:32:21,680 --> 00:32:23,840
Speaker 1: goes right with that that same color scheme.

710
00:32:24,200 --> 00:32:24,960
Speaker 4: And so having a.

711
00:32:24,920 --> 00:32:27,440
Speaker 1: Partner like Footlocker works because I can get with the

712
00:32:27,480 --> 00:32:30,960
Speaker 1: buyer and be like, hey, what shoes are coming out

713
00:32:31,280 --> 00:32:33,880
Speaker 1: in the spring, because we got a spring line coming out,

714
00:32:34,120 --> 00:32:35,760
Speaker 1: and he'll show me, Hey, here's are the things that

715
00:32:35,760 --> 00:32:38,200
Speaker 1: we're getting ready to drop in the spring. Now, I

716
00:32:38,240 --> 00:32:41,440
Speaker 1: gotta design color combinations to fit with those shoes so

717
00:32:41,480 --> 00:32:43,760
Speaker 1: that when they go in the store now they can

718
00:32:43,800 --> 00:32:46,360
Speaker 1: be God put the complete thing together, and then you

719
00:32:46,400 --> 00:32:47,560
Speaker 1: got to be a season ahead.

720
00:32:48,240 --> 00:32:51,160
Speaker 3: Yeah, so it really makes you, really it makes you think, yeah,

721
00:32:51,240 --> 00:32:52,960
Speaker 3: down TheStreet and around the corner about like what actually

722
00:32:53,000 --> 00:32:55,480
Speaker 3: gonna make sense? Like what's what's something that you wish

723
00:32:55,520 --> 00:32:58,000
Speaker 3: would have known earlier once you started this business, like

724
00:32:58,040 --> 00:32:58,600
Speaker 3: good or bad?

725
00:32:59,240 --> 00:33:05,680
Speaker 4: Good or bad? Accept the help when it comes.

726
00:33:05,760 --> 00:33:09,959
Speaker 1: I think oftentimes, had I listened to my wife and

727
00:33:10,080 --> 00:33:13,080
Speaker 1: daughter sooner, I could have saved me a lot of

728
00:33:13,120 --> 00:33:16,160
Speaker 1: money and avoided a lot of headache. But it was

729
00:33:16,240 --> 00:33:21,040
Speaker 1: my baby. Yeah, it was my baby. And couldn't nobody

730
00:33:21,080 --> 00:33:25,720
Speaker 1: teach me how to raise my baby? And I missed wisdom,

731
00:33:25,800 --> 00:33:29,600
Speaker 1: I missed some timing, I missed some opportunities, some partnerships

732
00:33:30,000 --> 00:33:34,400
Speaker 1: that could have happened because I was too worried about

733
00:33:34,640 --> 00:33:35,880
Speaker 1: other people getting credit.

734
00:33:36,240 --> 00:33:38,480
Speaker 4: And to God had to show me that, Terrence, you.

735
00:33:38,400 --> 00:33:41,120
Speaker 1: Can accomplish a whole lot in life if you're not

736
00:33:41,240 --> 00:33:45,240
Speaker 1: concerned with who gets the credit. Just being able to

737
00:33:45,240 --> 00:33:49,959
Speaker 1: see your stuff out there knowing that it's yours should

738
00:33:50,000 --> 00:33:51,920
Speaker 1: be enough for you. And it was like, why do

739
00:33:52,000 --> 00:33:54,040
Speaker 1: you want people to know it's you? Why do you

740
00:33:54,120 --> 00:33:55,960
Speaker 1: want your face to be out there? Why do you

741
00:33:55,960 --> 00:33:58,400
Speaker 1: want people to when you're walking around and be like, hey,

742
00:33:58,680 --> 00:34:02,200
Speaker 1: isn't that such and such? And I realized I was

743
00:34:02,200 --> 00:34:05,000
Speaker 1: making it all about me. So if I could go back,

744
00:34:05,200 --> 00:34:07,800
Speaker 1: I will stick to the store. Until my children were

745
00:34:07,800 --> 00:34:11,320
Speaker 1: saying like, hey, you saying family business, but it don't feel.

746
00:34:11,040 --> 00:34:14,720
Speaker 2: Like because the only idea is that get dropped are yours?

747
00:34:16,200 --> 00:34:18,640
Speaker 2: I was like sting a little bit.

748
00:34:20,440 --> 00:34:24,759
Speaker 4: And so this last airport dropped all my daughters. Yeah,

749
00:34:24,920 --> 00:34:26,759
Speaker 4: it's a crazy part. Some of the designs. I was like,

750
00:34:26,920 --> 00:34:29,239
Speaker 4: m it took off.

751
00:34:30,040 --> 00:34:34,399
Speaker 2: It took off our biggest order from the airport yet. Wow.

752
00:34:34,719 --> 00:34:36,720
Speaker 1: And they called me They have only been in stores

753
00:34:36,719 --> 00:34:39,240
Speaker 1: probably two or three weeks, and they called me yesterday

754
00:34:39,280 --> 00:34:41,440
Speaker 1: saying that they haven't it will put a reorder in

755
00:34:41,560 --> 00:34:41,960
Speaker 1: next week.

756
00:34:42,520 --> 00:34:42,800
Speaker 2: See.

757
00:34:43,560 --> 00:34:45,360
Speaker 3: I think that's something I've realized even in just you know,

758
00:34:45,440 --> 00:34:47,840
Speaker 3: running butter is you never know what's going to be

759
00:34:47,840 --> 00:34:50,359
Speaker 3: the thing. And so what I've had to do over

760
00:34:50,360 --> 00:34:52,879
Speaker 3: the years is, yeah, like detached myself from a lot

761
00:34:52,880 --> 00:34:54,319
Speaker 3: of the stuff that we do, not that I don't

762
00:34:54,360 --> 00:34:56,920
Speaker 3: care about it, right, but like to your point, I

763
00:34:56,960 --> 00:34:58,399
Speaker 3: kind of look at it through the lens of even

764
00:34:58,400 --> 00:35:01,480
Speaker 3: if it doesn't necessarily resonate with me, it might connect

765
00:35:01,520 --> 00:35:04,160
Speaker 3: with somebody else. And there have been many pieces of

766
00:35:04,320 --> 00:35:07,080
Speaker 3: many kinds, many things we've done to where it's like

767
00:35:07,440 --> 00:35:09,560
Speaker 3: it only went out because I was like, Okay, let's

768
00:35:09,560 --> 00:35:11,280
Speaker 3: give it a shot.

769
00:35:10,640 --> 00:35:10,880
Speaker 2: You know.

770
00:35:10,960 --> 00:35:13,040
Speaker 3: But yeah, if you make her, if you make it

771
00:35:13,080 --> 00:35:16,239
Speaker 3: too much like art, it's too precious, you never let

772
00:35:16,320 --> 00:35:18,080
Speaker 3: go of it, you know, you never get that thing.

773
00:35:18,080 --> 00:35:19,719
Speaker 3: And right and again we do. It's almost like a

774
00:35:19,800 --> 00:35:22,160
Speaker 3: volume game in some levels, right, because you've got to

775
00:35:22,200 --> 00:35:23,880
Speaker 3: kind of go through X number designs or rext some

776
00:35:23,960 --> 00:35:25,560
Speaker 3: pieces of content to get to that one thing that

777
00:35:25,680 --> 00:35:26,640
Speaker 3: all of a sudden takes off.

778
00:35:26,680 --> 00:35:27,680
Speaker 4: But all you need is that one.

779
00:35:27,760 --> 00:35:28,719
Speaker 2: All he needs that one, you know.

780
00:35:28,760 --> 00:35:31,040
Speaker 1: And Bill Gate said it best you don't hire smart

781
00:35:31,040 --> 00:35:32,319
Speaker 1: people to tell them what to do.

782
00:35:32,600 --> 00:35:32,880
Speaker 2: Mh.

783
00:35:33,480 --> 00:35:35,800
Speaker 1: So why are you hiring somebody that's skilled in the

784
00:35:35,840 --> 00:35:38,719
Speaker 1: particular area you're not, But then you're the one that's

785
00:35:38,719 --> 00:35:41,040
Speaker 1: telling them everything to do, as opposed to allowing them

786
00:35:41,080 --> 00:35:44,360
Speaker 1: to flourish in the area of that gifted. Yeah, my

787
00:35:44,440 --> 00:35:50,399
Speaker 1: wife is an artist. She takes pictures, she can draw,

788
00:35:50,520 --> 00:35:55,960
Speaker 1: can paint. It's like, that's the creative. So if she's saying, hey,

789
00:35:56,000 --> 00:35:59,200
Speaker 1: I don't think that's a work, what rationale am I

790
00:35:59,280 --> 00:36:02,200
Speaker 1: using to say? I don't agree, Yeah, just because I

791
00:36:02,200 --> 00:36:06,200
Speaker 1: don't like it. But I'm not a creative you are.

792
00:36:07,280 --> 00:36:09,520
Speaker 1: It took me a minute to be like, Okay, what

793
00:36:09,560 --> 00:36:12,320
Speaker 1: are your ideas on this? Or like with our June

794
00:36:12,320 --> 00:36:15,560
Speaker 1: teenth shirt that we're working on, say hey, we need

795
00:36:15,719 --> 00:36:17,799
Speaker 1: she said, we need the June team shirt. I said, okay, cool,

796
00:36:17,840 --> 00:36:20,840
Speaker 1: give me your ideas and I'll send it to the

797
00:36:21,120 --> 00:36:23,759
Speaker 1: graphic artists and have them create your idea the piece

798
00:36:23,840 --> 00:36:27,799
Speaker 1: uphand down. We went through probably six iterations of that.

799
00:36:28,239 --> 00:36:30,279
Speaker 1: It took us two years for her to finally get

800
00:36:30,320 --> 00:36:35,200
Speaker 1: a design that she felt was good, and we sold

801
00:36:35,239 --> 00:36:38,360
Speaker 1: over one hundred of them within the first two weeks.

802
00:36:38,920 --> 00:36:40,000
Speaker 4: But it took me being.

803
00:36:39,880 --> 00:36:42,560
Speaker 1: Able to realize like, hey, this is the area you're

804
00:36:42,600 --> 00:36:44,560
Speaker 1: strongest that we will team.

805
00:36:44,680 --> 00:36:44,840
Speaker 2: You know.

806
00:36:44,920 --> 00:36:47,319
Speaker 1: I would tell one of my friends yesterday, I was like,

807
00:36:47,920 --> 00:36:51,360
Speaker 1: you know, it's interesting that the first time a woman

808
00:36:51,440 --> 00:36:54,360
Speaker 1: is mentioned in the Bible, she's called a help me.

809
00:36:55,040 --> 00:36:57,239
Speaker 1: It was somebody to help Adam do something that he

810
00:36:57,239 --> 00:37:00,279
Speaker 1: could do on his own. And so if God sent

811
00:37:00,440 --> 00:37:02,560
Speaker 1: me somebody that can help me do what I can't

812
00:37:02,600 --> 00:37:05,279
Speaker 1: do on my own, why am I fighting against it.

813
00:37:07,360 --> 00:37:09,560
Speaker 3: That's a good point. I thought about it like that before.

814
00:37:10,600 --> 00:37:12,280
Speaker 3: There's there's a reason, you know what I'm saying.

815
00:37:12,760 --> 00:37:14,719
Speaker 1: Yeah, And then I tell you all the time, you know,

816
00:37:14,760 --> 00:37:17,320
Speaker 1: because of course I make no bones about being a

817
00:37:17,560 --> 00:37:19,600
Speaker 1: personal faith I tell people all the time. I was like,

818
00:37:19,880 --> 00:37:22,959
Speaker 1: you have to realize it was God's idea to make her.

819
00:37:24,320 --> 00:37:26,080
Speaker 1: God looked at Adam and said, hey, it's not good

820
00:37:26,080 --> 00:37:27,759
Speaker 1: for you to be alone. You need somebody to help you.

821
00:37:28,800 --> 00:37:30,439
Speaker 1: And so when you think about it, I'm like, Okay,

822
00:37:30,440 --> 00:37:32,160
Speaker 1: I'm married with a wife that has my back and

823
00:37:32,200 --> 00:37:36,600
Speaker 1: support and she's a natural creative that's gonna help me.

824
00:37:36,880 --> 00:37:40,400
Speaker 2: Okay, I need to listen. Okay, let's change seats.

825
00:37:41,040 --> 00:37:44,239
Speaker 1: Yeah, let me focus on the numbers, the logistics, the

826
00:37:44,320 --> 00:37:46,799
Speaker 1: shipping and that part of it, because that's the.

827
00:37:46,760 --> 00:37:51,239
Speaker 4: Part I'm good at. It's creative part. These photos, the

828
00:37:51,320 --> 00:37:54,040
Speaker 4: Instagram that's you.

829
00:37:54,040 --> 00:37:55,279
Speaker 2: That's you have.

830
00:37:55,320 --> 00:37:57,560
Speaker 3: There have been moments where you wanted to walk away

831
00:37:57,600 --> 00:37:59,239
Speaker 3: or said, you know what, I'm not doing this no more,

832
00:37:59,239 --> 00:38:00,719
Speaker 3: and like, how'd you get through the Oh?

833
00:38:00,800 --> 00:38:01,120
Speaker 4: Yeah?

834
00:38:01,000 --> 00:38:04,359
Speaker 1: When that was a conversation I had early on because

835
00:38:04,400 --> 00:38:07,319
Speaker 1: we had that immediate success and I just thought this

836
00:38:07,440 --> 00:38:12,800
Speaker 1: was gonna last forever and it didn't. I went from getting,

837
00:38:12,920 --> 00:38:16,120
Speaker 1: you know, thirty forty orders a day to going two

838
00:38:16,160 --> 00:38:20,919
Speaker 1: and three days with no orders, and I was like, ah, man,

839
00:38:21,239 --> 00:38:24,560
Speaker 1: you know, we missed it, you know, And I never

840
00:38:24,560 --> 00:38:26,839
Speaker 1: forget ben ma Si was having a conversation one day.

841
00:38:27,360 --> 00:38:29,520
Speaker 2: He was like, I'm telling you, man, just you got it.

842
00:38:29,640 --> 00:38:31,239
Speaker 2: Just keep going, you know.

843
00:38:31,719 --> 00:38:34,719
Speaker 1: And it was like, you know what, Terrence, how bad

844
00:38:34,760 --> 00:38:36,960
Speaker 1: do you want to I have quit so many things

845
00:38:37,000 --> 00:38:40,880
Speaker 1: in my life, I said, but this one, I'm not

846
00:38:40,880 --> 00:38:45,200
Speaker 1: gonna quit. I'm gonna go until God closed the door

847
00:38:45,239 --> 00:38:46,800
Speaker 1: and be like, hey, this is it. I'm one of

848
00:38:46,840 --> 00:38:49,600
Speaker 1: those ones, though, Brandon, there's anotherhing in my life I've

849
00:38:49,680 --> 00:38:52,920
Speaker 1: wanted to do that I hadn't tried. Yeah, like that, like,

850
00:38:52,960 --> 00:38:55,560
Speaker 1: if I have a thought about doing something, I'm gonna

851
00:38:55,560 --> 00:38:59,040
Speaker 1: try now. I might not be successful in it, but

852
00:38:59,400 --> 00:39:04,680
Speaker 1: I have attempted everything from wrapping, modeling, you name it.

853
00:39:04,760 --> 00:39:06,839
Speaker 1: If I said I wanted to do it, I tried it,

854
00:39:07,680 --> 00:39:10,680
Speaker 1: and it didn't work, And that's how I teach my children, Hey,

855
00:39:11,320 --> 00:39:14,200
Speaker 1: go forward, what's the worst that can happen?

856
00:39:15,320 --> 00:39:19,640
Speaker 4: And this was one I went for and it worked.

857
00:39:19,920 --> 00:39:22,279
Speaker 3: Yeah, that's the thing, right like you got because if

858
00:39:22,320 --> 00:39:24,560
Speaker 3: it works, it's like, man, I should have been doing

859
00:39:24,560 --> 00:39:25,040
Speaker 3: this earlier.

860
00:39:25,080 --> 00:39:25,839
Speaker 4: All you need is one.

861
00:39:25,880 --> 00:39:29,040
Speaker 1: But all you need is one. Yeah, and then once

862
00:39:29,160 --> 00:39:33,960
Speaker 1: you get that one, then you build. Last biblical analogy,

863
00:39:33,960 --> 00:39:37,239
Speaker 1: I'll give you. Bible clearly says that God had four

864
00:39:37,320 --> 00:39:40,200
Speaker 1: rivers going into the garden that even to sustain it. Well,

865
00:39:40,200 --> 00:39:42,279
Speaker 1: if we really believe God is all powerful, he could

866
00:39:42,320 --> 00:39:45,480
Speaker 1: have had one river sustain that whole garden if he

867
00:39:45,560 --> 00:39:48,800
Speaker 1: wanted to. But it says because it was so vast,

868
00:39:49,719 --> 00:39:53,360
Speaker 1: he had four rivers going in to sustain it. So

869
00:39:53,440 --> 00:39:55,359
Speaker 1: how can I be out here believing in the God

870
00:39:55,400 --> 00:39:58,400
Speaker 1: that understands multiple streams and I'm out here trying to

871
00:39:58,440 --> 00:40:00,600
Speaker 1: get one stream to fund and everything?

872
00:40:01,040 --> 00:40:05,200
Speaker 3: Man, look out, man, look out, man, you're preaching now,

873
00:40:05,640 --> 00:40:09,040
Speaker 3: this is let Man, you ain't gonna be You're gonna

874
00:40:09,080 --> 00:40:12,879
Speaker 3: come in here and preaching. That's you know, I never

875
00:40:12,880 --> 00:40:13,920
Speaker 3: thought about it like that before.

876
00:40:14,440 --> 00:40:16,239
Speaker 2: If God wanted to, he could have had that one rib.

877
00:40:16,280 --> 00:40:17,160
Speaker 4: But it would have never failed.

878
00:40:17,520 --> 00:40:20,680
Speaker 1: Right, So what is God teaching us right there in

879
00:40:20,719 --> 00:40:24,480
Speaker 1: the garden Because of how vast it was, I got

880
00:40:24,520 --> 00:40:26,160
Speaker 1: to have four rivers to go in in here, it

881
00:40:26,239 --> 00:40:27,480
Speaker 1: says to sustain it.

882
00:40:29,120 --> 00:40:30,319
Speaker 4: Yeah, we need at least four.

883
00:40:31,320 --> 00:40:33,600
Speaker 2: That's that's that's a bar right there. Man. Look man,

884
00:40:34,440 --> 00:40:37,040
Speaker 2: where's your vision? Where does greaty Baby go? Next?

885
00:40:37,520 --> 00:40:45,080
Speaker 1: We focus on the Grady Baby Company part which we

886
00:40:45,120 --> 00:40:48,360
Speaker 1: have Grady Baby Cares, which is our nonprofit arm. You know,

887
00:40:48,400 --> 00:40:50,960
Speaker 1: we partner with a bar's home every year where before

888
00:40:50,960 --> 00:40:56,000
Speaker 1: school and Christmas we give clothes, We donate clothes. We

889
00:40:56,120 --> 00:40:59,640
Speaker 1: partnered with Jack and Jail for two years for their

890
00:40:59,680 --> 00:41:03,360
Speaker 1: Christmas initiative and getting into other things.

891
00:41:03,520 --> 00:41:06,440
Speaker 4: You know. This is but this is when I'm waiting

892
00:41:06,440 --> 00:41:08,960
Speaker 4: on my children. Yeah, I'm fifty.

893
00:41:10,280 --> 00:41:14,880
Speaker 1: I'm giving myself another ten years ten max fifteen to

894
00:41:15,000 --> 00:41:20,799
Speaker 1: work and I'm letting y'all run. I built it. Where

895
00:41:20,840 --> 00:41:21,680
Speaker 1: do y'all wanted to go?

896
00:41:22,280 --> 00:41:22,720
Speaker 2: Yeah?

897
00:41:22,920 --> 00:41:25,120
Speaker 1: I got my pension, I got my four one k

898
00:41:25,440 --> 00:41:27,480
Speaker 1: I got my investments. I tell them all the time,

899
00:41:28,080 --> 00:41:30,560
Speaker 1: I got me and your mom in life and in death.

900
00:41:30,760 --> 00:41:34,839
Speaker 1: Y'all don't owe me nothing but success. So I can't

901
00:41:34,840 --> 00:41:36,840
Speaker 1: wait to see what y'all gonna do with what I built?

902
00:41:36,920 --> 00:41:39,799
Speaker 1: Because you're not starting from where I started, You're gonna

903
00:41:39,800 --> 00:41:40,760
Speaker 1: start from where I finished.

904
00:41:41,040 --> 00:41:41,440
Speaker 2: Yeah.

905
00:41:41,920 --> 00:41:43,520
Speaker 3: So when it's all said and done, and that seems

906
00:41:43,560 --> 00:41:45,279
Speaker 3: like the legacy you want to leave is you know,

907
00:41:45,360 --> 00:41:47,200
Speaker 3: this is something that I started with My kids and

908
00:41:47,200 --> 00:41:49,480
Speaker 3: my family have taken it to tight time.

909
00:41:49,680 --> 00:41:51,279
Speaker 2: I couldn't even imagine.

910
00:41:50,920 --> 00:41:52,239
Speaker 4: Couldn't imagine every ally.

911
00:41:52,280 --> 00:41:53,840
Speaker 1: The time we was in Disney World the other weekend,

912
00:41:53,880 --> 00:41:56,680
Speaker 1: I was telling my son, who was fifteen, I said,

913
00:41:56,680 --> 00:41:59,160
Speaker 1: you know what's interesting about Disney World? He said what

914
00:41:59,360 --> 00:42:02,280
Speaker 1: I said, walk and didn't get to see it? Yeah,

915
00:42:02,360 --> 00:42:02,920
Speaker 1: I said, but.

916
00:42:02,960 --> 00:42:04,720
Speaker 4: What was fun it was the day it opened.

917
00:42:05,280 --> 00:42:07,239
Speaker 1: One of the board members said, I wish Walt had

918
00:42:07,320 --> 00:42:10,680
Speaker 1: seen this, and another board member said he did because

919
00:42:10,719 --> 00:42:13,799
Speaker 1: he had the vision. And I said, and that's us.

920
00:42:13,880 --> 00:42:16,440
Speaker 1: I said, I have the vision. I see what you

921
00:42:16,480 --> 00:42:18,680
Speaker 1: guys can do. And I was like, and one day,

922
00:42:18,719 --> 00:42:21,000
Speaker 1: y'all gonna do it. And I was like, even if

923
00:42:21,000 --> 00:42:23,520
Speaker 1: I don't see it physically, I've already seen it.

924
00:42:24,239 --> 00:42:25,480
Speaker 2: Man, broll.

925
00:42:25,480 --> 00:42:27,520
Speaker 3: Look, I didn't know coming to get some inspiration and

926
00:42:27,520 --> 00:42:29,400
Speaker 3: get a couple of bars in here. We had church

927
00:42:29,480 --> 00:42:32,360
Speaker 3: up in here. Man, this has been well worth it.

928
00:42:32,360 --> 00:42:32,560
Speaker 4: Brother.

929
00:42:32,560 --> 00:42:34,000
Speaker 3: I'm glad we finally got a chance to get you

930
00:42:34,040 --> 00:42:35,239
Speaker 3: up in here. Man, before we get out of here,

931
00:42:35,239 --> 00:42:36,880
Speaker 3: just what people know, man, How can they support you?

932
00:42:36,960 --> 00:42:39,880
Speaker 3: How can they support Grady Baby Company? And the peril

933
00:42:40,360 --> 00:42:41,280
Speaker 3: tell them all the things.

934
00:42:41,320 --> 00:42:45,799
Speaker 1: So yeah, definitely social media Instagram is the place for us,

935
00:42:45,840 --> 00:42:49,400
Speaker 1: and we're trying to migrate everything over to fan base

936
00:42:50,680 --> 00:42:52,600
Speaker 1: because you got to put your money where your people are.

937
00:42:52,760 --> 00:42:55,880
Speaker 2: Yeah, I mean that's just period. And so at Grady

938
00:42:55,920 --> 00:42:56,360
Speaker 2: Baby Co.

939
00:42:57,400 --> 00:42:59,520
Speaker 1: Is where you find us at the website the same

940
00:43:00,200 --> 00:43:02,880
Speaker 1: babyco dot com. And if you see us in the

941
00:43:02,920 --> 00:43:06,400
Speaker 1: mall Atlanta Heartsfield, we're on Concourse A and T. Or

942
00:43:06,440 --> 00:43:08,440
Speaker 1: if you're in the foot locker in the Atlanta area,

943
00:43:09,840 --> 00:43:12,759
Speaker 1: go grab your shirt. But I gotta say, man, I

944
00:43:12,800 --> 00:43:18,399
Speaker 1: am so impressed and inspired by what you're doing. I talked,

945
00:43:18,560 --> 00:43:21,000
Speaker 1: I talk about you to other people like we grew

946
00:43:21,080 --> 00:43:26,879
Speaker 1: up together. I'll be like, man, like he is doing it,

947
00:43:27,320 --> 00:43:32,120
Speaker 1: like to see a brother take this from what it

948
00:43:32,400 --> 00:43:35,839
Speaker 1: was so now, Like I remember when you was doing

949
00:43:35,920 --> 00:43:40,600
Speaker 1: the lives before you broke away with you and the

950
00:43:40,640 --> 00:43:46,240
Speaker 1: other guy, and how you've just grown and then the

951
00:43:46,280 --> 00:43:49,680
Speaker 1: stuff for four four day. I was like, you know,

952
00:43:49,719 --> 00:43:54,279
Speaker 1: and I tell people all the time, you're not the competition,

953
00:43:55,080 --> 00:43:56,440
Speaker 1: your proof it can be done.

954
00:43:56,800 --> 00:43:58,880
Speaker 4: Yeah, And so I pray and hope.

955
00:43:58,960 --> 00:44:03,440
Speaker 1: People look at you and see you as the proof

956
00:44:04,120 --> 00:44:06,080
Speaker 1: that what you dream about can be done.

957
00:44:07,160 --> 00:44:08,439
Speaker 2: Oh, man, I appreciate that. Man.

958
00:44:08,480 --> 00:44:11,600
Speaker 3: I again, I fully believe there's enough room out here

959
00:44:11,600 --> 00:44:15,120
Speaker 3: for everybody to win. And you know, even with what

960
00:44:15,280 --> 00:44:16,879
Speaker 3: four and four day has become. You know what I'm saying,

961
00:44:16,920 --> 00:44:19,480
Speaker 3: It's it's interesting that you know, when we started kind

962
00:44:19,480 --> 00:44:21,360
Speaker 3: of doing it, like it wasn't really nobody doing it.

963
00:44:21,440 --> 00:44:25,200
Speaker 3: Now like it's everywhere, and you know, like I wanted

964
00:44:25,239 --> 00:44:27,560
Speaker 3: to be done the right way obviously, but it's it's

965
00:44:27,640 --> 00:44:29,600
Speaker 3: just it's you know, it's just it's just really an

966
00:44:29,640 --> 00:44:32,200
Speaker 3: inspiring and and you know, to just see like a

967
00:44:32,239 --> 00:44:34,919
Speaker 3: whole city kind of to your point, like rallying around

968
00:44:34,960 --> 00:44:35,480
Speaker 3: an idea.

969
00:44:35,960 --> 00:44:36,520
Speaker 2: I think that's the.

970
00:44:36,520 --> 00:44:38,440
Speaker 3: Beauty of the human mind, is the ability to like

971
00:44:38,760 --> 00:44:41,680
Speaker 3: bring an idea from here and like manifest it into reality.

972
00:44:41,719 --> 00:44:45,560
Speaker 3: So now, brother, I appreciate that. I appreciate you again.

973
00:44:45,640 --> 00:44:49,799
Speaker 3: Congratulations on everything. You know, Georgia Southern runs the world

974
00:44:50,640 --> 00:44:55,759
Speaker 3: well out, that's the pot You've been listening to button

975
00:44:55,760 --> 00:44:59,279
Speaker 3: Nomics anom your hosts, Brandon Butler, got comments, feedback, want

976
00:44:59,280 --> 00:45:01,120
Speaker 3: to be on the show. Send us an email today

977
00:45:01,120 --> 00:45:04,440
Speaker 3: at hello at butternomics dot com. Butter Nomics is produced

978
00:45:04,480 --> 00:45:08,160
Speaker 3: in Atlanta, Georgia at iHeartMedia by kcy Pegram, with marketing

979
00:45:08,200 --> 00:45:09,320
Speaker 3: support from Queen and Nikki.

980
00:45:09,680 --> 00:45:11,120
Speaker 2: Music provided by mister Hanky.

981
00:45:11,480 --> 00:45:13,759
Speaker 3: If you haven't already, hit that subscribe button and never

982
00:45:13,800 --> 00:45:15,880
Speaker 3: missed an episode, and be sure to follow us on

983
00:45:15,920 --> 00:45:19,239
Speaker 3: all our social platforms at butter dot atl Listen to

984
00:45:19,280 --> 00:45:22,360
Speaker 3: button Nomics on the iHeartRadio app, Apple Podcasts, or wherever

985
00:45:22,400 --> 00:45:23,560
Speaker 3: you get your podcasts.