WEBVTT - Craftable’s Zats on Using AI to Cut Eatery Costs

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<v Speaker 1>Welcome to Chopping It Up.

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<v Speaker 2>I'm your host, Mike Hanlon, the senior Restaurant and Food

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<v Speaker 2>Service analyst at Bloomberg Intelligence. Our research and that of

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<v Speaker 2>bi's five hundred analysts around the globe can be found

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<v Speaker 2>exclusively on the Bloomberg terminal. Today, we're joined by Sam Zatz,

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<v Speaker 2>co founder and CEO at CRAFTABWL.

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<v Speaker 1>How you doing Sam?

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<v Speaker 3>Hey, Mike Aydan, how's your day weekend?

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<v Speaker 2>It was nice, man, got to spend some time with

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<v Speaker 2>family and friends.

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<v Speaker 1>What about you? It was great?

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<v Speaker 3>It was great. See here in Texas, we had one

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<v Speaker 3>hundred degrees, then Labor Day hits and we're down now

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<v Speaker 3>to eighty five ninety degrees, so we can actually get

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<v Speaker 3>outside and finally have our summer in the South.

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<v Speaker 1>Did very nice. Yeah, we're lucky.

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<v Speaker 2>You know, we had a little bit of rain this weekend,

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<v Speaker 2>but this week has been absolutely glorious. Highs of eighties,

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<v Speaker 2>lows of fifty five. It's been absolutely perfect.

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<v Speaker 3>So that's right. You've got to enjoy it and hopefully

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<v Speaker 3>had some good family time as well.

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<v Speaker 2>Yeah, and so you're a California guy, right, so you

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<v Speaker 2>missed that California weather or what that's true?

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<v Speaker 3>That's true. So for most of my life was based

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<v Speaker 3>out of pale Alto and went to actually both of

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<v Speaker 3>the rival schools back on the West coast. So a

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<v Speaker 3>little bit of divided during the big game. But enjoy California.

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<v Speaker 3>But for the past five years, Texas and southern hospitality

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<v Speaker 3>has definitely been home for us here.

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<v Speaker 1>All right.

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<v Speaker 2>And so yeah, I saw you graduated from Berkeley with

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<v Speaker 2>an engineering degree, So we'll get to that in a second.

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<v Speaker 2>But have you ever read The Way of the Peaceful

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<v Speaker 2>Warrior by Dan Millman? I have not, but tell me

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<v Speaker 2>all right, So I just finished it.

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<v Speaker 1>It's a phenomenal book.

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<v Speaker 2>It's an oid to biograph, it's an auto biographical novel,

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<v Speaker 2>and it primarily takes place at Berkeley, in fact, the

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<v Speaker 2>gas station near Berkeley. It's about the author's spiritual journey.

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<v Speaker 2>So I highly recommend it.

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<v Speaker 3>And just about everybody at Berkeley has their own spiritual journey.

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<v Speaker 3>You can pick whether it's through football, through engineering, or

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<v Speaker 3>just by walking the streets to Telegraph Avenue. So you

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<v Speaker 3>get to pick your own ending there in your own journey.

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<v Speaker 3>So it's quite a special place.

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<v Speaker 2>Very cool man, all right. So as an engineer, how'd

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<v Speaker 2>you get into the restaurant business.

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<v Speaker 3>So I actually grew up in a family of restaurant tours.

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<v Speaker 3>Family were engineers from former Soviet Russia, and when my

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<v Speaker 3>grandparents came here, they of course needed to find a

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<v Speaker 3>family business, and of course my parents got us all

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<v Speaker 3>into the hospitality business. So we actually had a couple

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<v Speaker 3>of restaurants back in Palelto in the Peninsula, and it

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<v Speaker 3>was actually my first job helping out serving tables seeding

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<v Speaker 3>guests in our family's restaurants.

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<v Speaker 1>Very cool.

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<v Speaker 2>So once you talk a little bit about craftable and

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<v Speaker 2>how you came up with that idea.

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<v Speaker 3>Yeah, So it was actually having grown up in restaurants

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<v Speaker 3>and then having spent some time in engineering school, I

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<v Speaker 3>really wanted to learn about businesses and really leveraging how

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<v Speaker 3>can technology help businesses become more profitable and operate smarter.

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<v Speaker 3>So I actually jumped into management consulting after my Berkeley

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<v Speaker 3>days where I did a lot of business transformation, and so,

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<v Speaker 3>of course, after my wrapped up consulting, started to get

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<v Speaker 3>more eager and excited to be more entrepreneurial. Ended up

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<v Speaker 3>in business school and I had explored a series of

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<v Speaker 3>various industry and then one day actually a good friend

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<v Speaker 3>of mine had called me and he had shared that

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<v Speaker 3>he had some great news, he had some very challenging news.

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<v Speaker 3>And that was actually the day he became the beverage

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<v Speaker 3>director of a well known restaurant in San Francisco. And

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<v Speaker 3>that day was great because you know, he had spent

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<v Speaker 3>ten years being a bar back, our tender, bar manager.

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<v Speaker 3>Ultimately becoming a beverage director. That day was also scary.

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<v Speaker 3>It was scary because he finally realized what beverage directors do,

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<v Speaker 3>and that's basically living about fourteen different Excel spreadsheets, one

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<v Speaker 3>for ordering, one for inventory, one for recipes, another for waste,

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<v Speaker 3>another for menu pricing and costing, and basically, you know,

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<v Speaker 3>the data's manual, it's difficult, it's disparate. And he was

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<v Speaker 3>basically asking me, you know, hey, Sam, you're the you're

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<v Speaker 3>the former consultant, you're the engineer. Hey, can you help

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<v Speaker 3>me understand you know, what is this whole bar P

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<v Speaker 3>and L and how do I download Excel? And that

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<v Speaker 3>was when I realized there's a huge opportunity to really

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<v Speaker 3>help our incredible industry really understand how to make better

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<v Speaker 3>operational decisions inside of the four walls of the restaurant.

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<v Speaker 1>Okay, and what was your typical customer?

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<v Speaker 2>Well, I guess before we get in there, why do

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<v Speaker 2>you talk a little bit more about the suite of

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<v Speaker 2>the products and what you offer and what it helps

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<v Speaker 2>do at the restaurant level.

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<v Speaker 1>Yeah.

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<v Speaker 3>Absolutely, So we take a operator first approach, which is

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<v Speaker 3>a little bit different than most other restaurant tech solutions.

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<v Speaker 3>And so what we mean by that is that we

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<v Speaker 3>look at what different functions and departments of the restaurant

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<v Speaker 3>or hospitality that we're serving. So we have a solution

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<v Speaker 3>called Beveger that's for your bar management, as restaurant profits

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<v Speaker 3>are won and lost at the bar program, as you

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<v Speaker 3>know all too well. And then a number of years

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<v Speaker 3>later we created product called food Ajert similarly it's for

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<v Speaker 3>culinary directors and for chefs that are trying to manage

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<v Speaker 3>their food cost management. And then after that we actually

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<v Speaker 3>realized and not as much realized, but received the feedback

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<v Speaker 3>that our food and beverage products were actually happened to

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<v Speaker 3>be in hotels, and believe it or not, hotels also

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<v Speaker 3>like to procure and manage and track inventory of non

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<v Speaker 3>F and B products as well, whether it's retail or

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<v Speaker 3>linens and things like that. So we actually have a

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<v Speaker 3>house product which is our non F and B for

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<v Speaker 3>all the operational decisions, again very similar to food and

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<v Speaker 3>beverage for the house departments. And then during COVID in

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<v Speaker 3>twenty twenty, we created our first real time analytics solution,

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<v Speaker 3>so think about delivering sales versus labor and understanding their

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<v Speaker 3>prime costs every fifteen minutes. So we're pretty excited about that.

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<v Speaker 3>That was really eye opening as folks were shifting from

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<v Speaker 3>in person and in room dining to delivery and third

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<v Speaker 3>party and takeout. It really shifted the model of how

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<v Speaker 3>to manage sales, cogs and labor. And that's really where

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<v Speaker 3>we really dove in with our customers and created our

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<v Speaker 3>analytics solution. And so that's really the suite of Prafitable products,

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<v Speaker 3>and we serve all different segments of hospitality, whether it's restaurants, bars, QSRs, FSRS, hotels, resorts,

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<v Speaker 3>we even have a large collection of golf courses, country clubs,

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<v Speaker 3>entertainment venues, really anywhere where the operators are really trying

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<v Speaker 3>to make better day to day decisions, where you know

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<v Speaker 3>they're really trying to tackle the middle of that P

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<v Speaker 3>and L for prime cost and cogs and labor reporting

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<v Speaker 3>and management.

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<v Speaker 2>Yeah, which is so important right now with all the

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<v Speaker 2>labor and commodity and inflation we've seen over the last

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<v Speaker 2>handful of years.

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<v Speaker 1>And really, why I have you here today?

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<v Speaker 2>And it sounds like you're also helping the gms and

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<v Speaker 2>the beverage directors and a lot of the employees do

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<v Speaker 2>their jobs as well.

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<v Speaker 1>Does your product help with employee retention?

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<v Speaker 3>Yeah, Mike, So, employee retention is actually a huge element,

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<v Speaker 3>and it's one that we see the Craftable Solution helping

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<v Speaker 3>a lot of our restaurant partners. Just think about it.

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<v Speaker 3>Your bar manager, you're closing the month, it's two o'clock

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<v Speaker 3>in the morning, and now you've got six hours of

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<v Speaker 3>counting inventory. Or you're a chef and you're trying to

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<v Speaker 3>figure out how much do I order for the week,

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<v Speaker 3>but it's a holiday week, maybe it's just before labor

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<v Speaker 3>day a week ago, and you're trying to understand how

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<v Speaker 3>do I properly order so I don't have waste and

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<v Speaker 3>then have really overbearing food costs. And so those are

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<v Speaker 3>all decisions that we're helping our operators, whether it's the

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<v Speaker 3>bar manager, the general manager, or the culinary director and

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<v Speaker 3>even the director of ops really understand how do I

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<v Speaker 3>run those day to day, real time decisions that they're

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<v Speaker 3>making day and day out, and that they've relied really

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<v Speaker 3>on instinct and intuition and their handy dandy spreadsheet and clipboard.

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<v Speaker 3>And so that's really where the essence of craftable.

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<v Speaker 1>Comes very cool.

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<v Speaker 2>And you mentioned, you know, you you serve restaurant customers,

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<v Speaker 2>you know, across the spectrum and all the different sub

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<v Speaker 2>segments of the industry. What what's the typical size of

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<v Speaker 2>your customer?

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<v Speaker 3>So typical size of a graphical customers anywhere from five

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<v Speaker 3>to five hundred restaurant locations, and it could be a restaurant,

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<v Speaker 3>could be quick serve, it could be full serve, it

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<v Speaker 3>could even be full hotel hospitality. Really we're looking for

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<v Speaker 3>operators that are are are having either complex operations where

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<v Speaker 3>they're making a lot of various recipes with a lot

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<v Speaker 3>of menu changes, vendor changes, uh seasonality with staffing, or

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<v Speaker 3>we see another type of customer where they're looking to

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<v Speaker 3>have a very high velocity or speed in terms of

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<v Speaker 3>their feedback and their operations to the customer. So the

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<v Speaker 3>high velocity really are more chain franchise QSR type of

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<v Speaker 3>models where we really blend nicely, and then a lot

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<v Speaker 3>of the farm to table, complex big wine program, craft cocktails,

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<v Speaker 3>or even a whole hotel solution is really where that

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<v Speaker 3>more complex, sophisticated use case comes in. But we serve both.

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<v Speaker 1>Okay, very cool.

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<v Speaker 2>It sounds like you know you're doing a good bit

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<v Speaker 2>of sales forecasting right to help predict inventory needs and labor.

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<v Speaker 1>Are you using AI to help with that process?

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<v Speaker 3>Yeah? Absolutely, so. We've spent the last three years developing

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<v Speaker 3>our own AI models, and really what we're doing is

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<v Speaker 3>we're providing a baseline based off of how your prior

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<v Speaker 3>sales are as well as we have over dozens of

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<v Speaker 3>data points and factors that feed into it. But what

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<v Speaker 3>we've really realized is that the win win is not

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<v Speaker 3>just to replace the general manager. One of my clients

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<v Speaker 3>very successful, he calls it lebotomizing when you actually start

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<v Speaker 3>to feed the answer to the GM versus having that

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<v Speaker 3>GM really understand customer and then being given them a baseline.

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<v Speaker 3>So we take a mixed approach, a hybrid approach, if

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<v Speaker 3>you will, where we generate an initial forecast from a

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<v Speaker 3>quantitative perspective, and then we welcome our clients to actually

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<v Speaker 3>add in any additional things that they may know are

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<v Speaker 3>coming that the model may have missed based off of

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<v Speaker 3>prior history and performance. But Mike, you're totally right. Everything

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<v Speaker 3>starts with the forecast. Once you've got a really strong forecast,

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<v Speaker 3>that's really where that beautiful real time feedback loop starts

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<v Speaker 3>to activate and spin and really drive an increased profitability,

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<v Speaker 3>whether it's what you're ordering, how you're staffing, what you're prepping,

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<v Speaker 3>and even how to maximize and optimize your menu so

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<v Speaker 3>you can optimiz Is it for engineering profitability? Ah?

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<v Speaker 1>Yeah, that was one of the questions I was going

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<v Speaker 1>to ask.

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<v Speaker 3>Sorry I beat you to it.

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<v Speaker 2>Yeah, you did so, so you do help with menu

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<v Speaker 2>pricing absolutely.

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<v Speaker 3>So we're not in the dynamic pricing arena yet, we're

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<v Speaker 3>looking really more towards the operational menu pricing, which is,

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<v Speaker 3>how do we bring together the price that you actually

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<v Speaker 3>are paying today, what your labor and your staffing is today,

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<v Speaker 3>and then what your menu profitability is today. So those

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<v Speaker 3>are things that you know, your grandfather's accounting system really

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<v Speaker 3>can't do, especially in such a high paced world that

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<v Speaker 3>we're currently live in.

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<v Speaker 1>In the restaurant space, yeah, yeah, for sure.

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<v Speaker 2>And I'd imagine it's down to the to the SKU, right,

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<v Speaker 2>so you can you know, you might have more pricing

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<v Speaker 2>power on a chicken cutlet sandwich because you sell thousands

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<v Speaker 2>and thousands of them a week versus maybe a chicken

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<v Speaker 2>salad or something like that.

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<v Speaker 1>Right.

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<v Speaker 3>Yeah, absolutely, we look at the profitability, we look at

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<v Speaker 3>the volume of the sale. We also are looking at

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<v Speaker 3>the supply chain. We're starting to look at, you know,

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<v Speaker 3>what are the prices that we're getting from the vendors

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<v Speaker 3>on Sunday, So you can start to think about, well,

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<v Speaker 3>how do I price my menu or what are the

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<v Speaker 3>items to actually lto and push forward and so again,

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<v Speaker 3>it all starts with the forecast, and the forecast is

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<v Speaker 3>what's going to help you with the purchasing, and then

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<v Speaker 3>that's how you can start to optimize the menu. A

0:13:25.160 --> 0:13:29.920
<v Speaker 3>lot of restaurants have a lot of stability and kind

0:13:29.920 --> 0:13:34.319
<v Speaker 3>of consistency, but everything around that restaurant is very dynamic,

0:13:34.720 --> 0:13:37.120
<v Speaker 3>and that's really what we're trying to help bridge between

0:13:37.280 --> 0:13:39.120
<v Speaker 3>the outside world and trying to make it a little

0:13:39.120 --> 0:13:42.439
<v Speaker 3>bit easier for operators to manage all those different forces inside.

0:13:43.120 --> 0:13:45.760
<v Speaker 1>Cool And are you doing that down to the individual restaurant.

0:13:46.440 --> 0:13:48.480
<v Speaker 3>We're doing it down to the individual restaurant. We're doing

0:13:48.520 --> 0:13:51.000
<v Speaker 3>it down to the individual skew. We're doing it down

0:13:51.520 --> 0:13:54.920
<v Speaker 3>to the individual vendor skew that may roll up to

0:13:55.080 --> 0:13:59.200
<v Speaker 3>an inventory skew as well. So it's all about really

0:13:59.320 --> 0:14:02.719
<v Speaker 3>understanding and putting all the pieces togethers as we call it.

0:14:02.800 --> 0:14:04.760
<v Speaker 3>We like to connect all those dots together.

0:14:05.320 --> 0:14:07.800
<v Speaker 2>Yeah, I mean, strategic pricing has been huge that the

0:14:07.960 --> 0:14:11.120
<v Speaker 2>chains that we cover that had a really good handle

0:14:11.160 --> 0:14:13.120
<v Speaker 2>on it over the last few years have been able

0:14:13.160 --> 0:14:16.320
<v Speaker 2>to raise prices so much more. They've had such better

0:14:16.360 --> 0:14:20.360
<v Speaker 2>traffic than the chains that were behind the curve on

0:14:20.360 --> 0:14:20.920
<v Speaker 2>that one man.

0:14:22.000 --> 0:14:24.960
<v Speaker 3>Yeah, and stepping back, you can only continue to raise

0:14:25.000 --> 0:14:27.680
<v Speaker 3>prices so much as we're seeing and as the summer

0:14:27.720 --> 0:14:31.640
<v Speaker 3>has really proven, and so you know, raising prices will

0:14:31.640 --> 0:14:34.440
<v Speaker 3>only get you so far. And then it's really understanding, well,

0:14:34.440 --> 0:14:37.200
<v Speaker 3>how do I actually leverage all these new data sources

0:14:37.600 --> 0:14:40.880
<v Speaker 3>make better real time decisions to cut my excess costs

0:14:40.880 --> 0:14:44.320
<v Speaker 3>and waste so that way I can minimize the impact

0:14:44.400 --> 0:14:47.200
<v Speaker 3>on the customer and that's what will keep those guests

0:14:47.240 --> 0:14:48.440
<v Speaker 3>counts as high as possible.

0:14:49.720 --> 0:14:52.520
<v Speaker 2>Yeah, for sure, And you mentioned you're moving to real

0:14:52.560 --> 0:14:54.240
<v Speaker 2>time operations and flash reporting.

0:14:54.600 --> 0:14:56.360
<v Speaker 1>Can you talk about that. Yeah.

0:14:56.400 --> 0:14:59.800
<v Speaker 3>Absolutely, So what we've realized is again as the world

0:14:59.840 --> 0:15:02.280
<v Speaker 3>canntinues to get more and more complex and more and

0:15:02.320 --> 0:15:05.880
<v Speaker 3>more data points, is really about what we're calling the

0:15:06.280 --> 0:15:10.200
<v Speaker 3>continuous close or the continuous feedback loop, which is all

0:15:10.240 --> 0:15:13.920
<v Speaker 3>about how do we create that AI generated forecast which

0:15:13.960 --> 0:15:16.680
<v Speaker 3>is going to help you understand all the different parts

0:15:16.720 --> 0:15:20.160
<v Speaker 3>of the business, whether it's what you're purchasing, what you're staffing,

0:15:20.320 --> 0:15:23.160
<v Speaker 3>or what you're prepping. And then as you're starting to

0:15:23.160 --> 0:15:26.240
<v Speaker 3>get that feedback loop back, so how sales is coming in,

0:15:26.360 --> 0:15:28.960
<v Speaker 3>how labor is coming in, we start to bring that

0:15:29.080 --> 0:15:34.480
<v Speaker 3>forecast to actual and really it's a rolling real time

0:15:34.520 --> 0:15:38.120
<v Speaker 3>feedback loop, so your forecast gets replaced with your actual

0:15:39.000 --> 0:15:40.560
<v Speaker 3>and then you're re forecasting.

0:15:41.320 --> 0:15:44.320
<v Speaker 1>It's interesting, you know, and we talked last time too.

0:15:44.360 --> 0:15:48.320
<v Speaker 2>You talked about how important it is for finance and

0:15:48.400 --> 0:15:51.920
<v Speaker 2>ops to kind of work together when addressing the middle

0:15:52.000 --> 0:15:52.320
<v Speaker 2>of the.

0:15:52.240 --> 0:15:52.720
<v Speaker 1>P and L.

0:15:53.280 --> 0:15:56.520
<v Speaker 2>Can you talk a little bit about about that and

0:15:56.560 --> 0:15:59.840
<v Speaker 2>how you know, just maybe reducing your costs on an

0:16:00.040 --> 0:16:02.600
<v Speaker 2>item doesn't solve the problem for the long term.

0:16:02.960 --> 0:16:05.760
<v Speaker 3>Yeah. Absolutely, we see this set craft all all the time,

0:16:06.760 --> 0:16:10.320
<v Speaker 3>there will be a directive from finance that says you

0:16:10.400 --> 0:16:14.040
<v Speaker 3>need to go cut costs, and then operations really just

0:16:14.120 --> 0:16:20.200
<v Speaker 3>goes on a vendor or a skew item cost cutting exercise.

0:16:20.840 --> 0:16:22.560
<v Speaker 3>And back when I was in consulting, we actually did

0:16:22.560 --> 0:16:24.880
<v Speaker 3>these things called procurement studies where you really were just

0:16:24.920 --> 0:16:28.520
<v Speaker 3>trying to squeeze all of your costs and your expenditures.

0:16:29.240 --> 0:16:32.160
<v Speaker 3>That works maybe once, maybe twice, but it doesn't really

0:16:32.160 --> 0:16:34.400
<v Speaker 3>work for the long term, and it doesn't actually help

0:16:34.480 --> 0:16:39.520
<v Speaker 3>the overall long term profitability because you may squeeze or

0:16:39.520 --> 0:16:43.320
<v Speaker 3>you may cought or eliminate something because of the cost factors,

0:16:43.320 --> 0:16:45.600
<v Speaker 3>but now you're missing about well maybe it's going to

0:16:45.600 --> 0:16:49.040
<v Speaker 3>produce higher labor or it'll or you'll lose out on revenue.

0:16:49.520 --> 0:16:52.680
<v Speaker 3>And so stepping back to understand what the total implication

0:16:52.880 --> 0:16:55.640
<v Speaker 3>is and looking at it not as a cost driving

0:16:55.680 --> 0:16:59.760
<v Speaker 3>exercise but a profit driving exercise is really what we

0:17:00.000 --> 0:17:02.080
<v Speaker 3>partner with all of our clients around focusing on.

0:17:02.600 --> 0:17:06.000
<v Speaker 2>Yeah, great, it's so important to have finance, operations marketing

0:17:06.080 --> 0:17:08.440
<v Speaker 2>all on the same team.

0:17:09.160 --> 0:17:12.280
<v Speaker 3>And oftentimes folks in finance may not have operator experience,

0:17:12.359 --> 0:17:16.080
<v Speaker 3>and so bridging the gap between the two is really important,

0:17:16.119 --> 0:17:19.440
<v Speaker 3>and finance is looking to generate financial statements, but operations

0:17:19.600 --> 0:17:22.399
<v Speaker 3>is really trying to manage the day to day and

0:17:22.480 --> 0:17:25.600
<v Speaker 3>so if finance can help with the reporting back to operations,

0:17:25.600 --> 0:17:28.200
<v Speaker 3>and operations can collaborate with finance to have them reach

0:17:28.240 --> 0:17:30.560
<v Speaker 3>their goals, that's really where we see a lot of

0:17:30.600 --> 0:17:33.240
<v Speaker 3>great growth and probably something that a lot of the

0:17:33.600 --> 0:17:37.000
<v Speaker 3>successful change that you're reporting on are having a lot

0:17:37.000 --> 0:17:37.560
<v Speaker 3>of success with.

0:17:38.520 --> 0:17:40.520
<v Speaker 1>Let's talk about commodity prices a bit.

0:17:40.880 --> 0:17:44.800
<v Speaker 2>Oil prices have been sliding lower, you know, probably a

0:17:44.840 --> 0:17:47.119
<v Speaker 2>lot of it. It's due to weaker economic data of

0:17:47.200 --> 0:17:51.680
<v Speaker 2>China also the US, but the soft commodities still remains stubborn.

0:17:51.840 --> 0:17:51.959
<v Speaker 3>Right.

0:17:52.000 --> 0:17:56.560
<v Speaker 2>We still have food costs remaining kind of high. So

0:17:56.760 --> 0:17:59.280
<v Speaker 2>what's your outlook on food inflation for the rest of

0:17:59.320 --> 0:18:01.080
<v Speaker 2>this year, maybe into twenty twenty five.

0:18:02.280 --> 0:18:05.680
<v Speaker 3>Yeah, so we see food inflation going down a little bit,

0:18:05.880 --> 0:18:10.760
<v Speaker 3>so it'll continue to the annual inflation will continue to

0:18:10.840 --> 0:18:14.200
<v Speaker 3>be in the in the one to three percent range

0:18:14.560 --> 0:18:16.440
<v Speaker 3>as we continue to see it, So we don't expect

0:18:16.480 --> 0:18:21.240
<v Speaker 3>to see more bumps, but you're still going to continue

0:18:21.240 --> 0:18:23.600
<v Speaker 3>to have high interest rates. They may be cut slightly

0:18:23.640 --> 0:18:25.879
<v Speaker 3>here and there, so the pressures that you're talking about

0:18:25.920 --> 0:18:28.439
<v Speaker 3>aren't going anywhere. I mean, let's face it, we're almost

0:18:28.440 --> 0:18:31.960
<v Speaker 3>twenty one percent higher than we were since the pandemic,

0:18:32.800 --> 0:18:34.520
<v Speaker 3>and that's not going to have any sort of relief.

0:18:34.680 --> 0:18:38.080
<v Speaker 3>So those high food costs are here to stay. Which

0:18:38.119 --> 0:18:40.280
<v Speaker 3>again and don't want to sound like a broken record,

0:18:40.320 --> 0:18:43.720
<v Speaker 3>but it's again where you know, we will start working

0:18:43.720 --> 0:18:46.440
<v Speaker 3>with one of our partners and we'll see that they're

0:18:46.440 --> 0:18:50.960
<v Speaker 3>buying chicken from five different vendors and that's really where

0:18:51.040 --> 0:18:54.679
<v Speaker 3>that real time decision loop and understanding, forecast and budget is.

0:18:55.119 --> 0:18:57.800
<v Speaker 3>You know, are we buying the right chicken? When are

0:18:57.800 --> 0:19:01.399
<v Speaker 3>we buying the chicken? And we'll see various swings on

0:19:01.560 --> 0:19:05.080
<v Speaker 3>the different skews of the chicken, and so really grasping

0:19:05.080 --> 0:19:07.680
<v Speaker 3>a good hand on the supply chain and again kind

0:19:07.680 --> 0:19:10.280
<v Speaker 3>of connecting to before, it's not about a cost cutting,

0:19:10.320 --> 0:19:12.320
<v Speaker 3>it's about let's talk with our vendors, let's talk with

0:19:12.359 --> 0:19:14.800
<v Speaker 3>our supply chain. How do we create a win win

0:19:14.920 --> 0:19:18.560
<v Speaker 3>relationship and be able to maybe cut down the five

0:19:18.640 --> 0:19:22.399
<v Speaker 3>SKUs to three SKUs and find a better alignment of

0:19:22.440 --> 0:19:25.919
<v Speaker 3>your supply chain with your distributors and your suppliers. We

0:19:25.960 --> 0:19:28.560
<v Speaker 3>see that as an immense opportunity and it's something that

0:19:28.720 --> 0:19:31.040
<v Speaker 3>we do day in and day out as we support our.

0:19:31.000 --> 0:19:33.200
<v Speaker 1>Customers digital sales.

0:19:34.200 --> 0:19:36.639
<v Speaker 2>What are you seeing from your customers in terms of

0:19:37.119 --> 0:19:42.159
<v Speaker 2>digital sales. We've seen kind of a reduction in digital sales.

0:19:42.200 --> 0:19:44.639
<v Speaker 2>I think maybe there could be some pushback here on

0:19:44.840 --> 0:19:48.880
<v Speaker 2>just the price that you know, some people are paying.

0:19:48.760 --> 0:19:51.040
<v Speaker 1>For third party delivery providers.

0:19:51.480 --> 0:19:53.960
<v Speaker 3>What do you see in Yeah, so what we're seeing

0:19:54.040 --> 0:19:57.359
<v Speaker 3>is the demand has definitely gone down than we had

0:19:57.520 --> 0:20:00.399
<v Speaker 3>coming out of the pandemic. I think folks are to

0:20:00.400 --> 0:20:04.480
<v Speaker 3>get back into the restaurants, get back into hospitality really

0:20:04.520 --> 0:20:07.159
<v Speaker 3>the reason why you and I love this industry. But

0:20:07.200 --> 0:20:11.000
<v Speaker 3>the digital sales, I think that the restaurant tours are

0:20:11.040 --> 0:20:13.480
<v Speaker 3>starting to catch up with the technology companies and they're

0:20:13.520 --> 0:20:16.760
<v Speaker 3>starting to price in a lot of those commissions and

0:20:16.880 --> 0:20:20.719
<v Speaker 3>extra fees, especially when you look at returns and chargebacks

0:20:20.760 --> 0:20:23.720
<v Speaker 3>and things like that, which we see accumulate quite quickly

0:20:24.200 --> 0:20:27.040
<v Speaker 3>for the restaurant tour. And so what that's driving is

0:20:27.040 --> 0:20:29.560
<v Speaker 3>that the restaurants are starting to put higher prices on

0:20:29.640 --> 0:20:32.200
<v Speaker 3>those menus, and so you're seeing more and more menu

0:20:32.359 --> 0:20:37.560
<v Speaker 3>variation versus based on the different channels of where that

0:20:37.640 --> 0:20:38.879
<v Speaker 3>restaurant is available.

0:20:39.359 --> 0:20:43.439
<v Speaker 1>Okay, and you know AI obviously all the rage.

0:20:43.920 --> 0:20:48.280
<v Speaker 2>I have to ask the question, outside of craftable, what

0:20:48.800 --> 0:20:54.040
<v Speaker 2>AI functionalities and technologies do you think are best for restaurants.

0:20:55.760 --> 0:21:01.679
<v Speaker 3>Gosh, there's so much opportunity in a to take a

0:21:01.720 --> 0:21:04.120
<v Speaker 3>lot of the manual and the repetitive tasks. I think

0:21:05.160 --> 0:21:06.760
<v Speaker 3>a lot of the buzz and a lot of the

0:21:07.200 --> 0:21:12.520
<v Speaker 3>Silicon Valley type story telling about how AI is going to,

0:21:12.720 --> 0:21:16.080
<v Speaker 3>you know, take over lives and is going to replace

0:21:16.119 --> 0:21:17.800
<v Speaker 3>you and me. I think that's a little bit of

0:21:18.200 --> 0:21:21.880
<v Speaker 3>hyper belief you if you really ask me candidly speaking,

0:21:22.800 --> 0:21:25.480
<v Speaker 3>but where where does AI really do a great job.

0:21:25.880 --> 0:21:31.000
<v Speaker 3>It's anything that's super repetitive, super manual, super consistent, where

0:21:31.040 --> 0:21:33.000
<v Speaker 3>there's a lot of data that can be processed in

0:21:33.600 --> 0:21:37.080
<v Speaker 3>a short amount of time. And that's really anything that's

0:21:37.200 --> 0:21:40.440
<v Speaker 3>revolving around the communication with the customer, around the menu,

0:21:40.560 --> 0:21:46.639
<v Speaker 3>for example, providing customer service, being able to analyze data

0:21:46.680 --> 0:21:51.600
<v Speaker 3>like prior sales, being able to look at competitor or

0:21:51.680 --> 0:21:53.760
<v Speaker 3>benchmark data. I'm sure you guys are using a ton

0:21:53.760 --> 0:21:57.399
<v Speaker 3>of AI just to just to synthesize and analyze everything

0:21:57.400 --> 0:22:00.200
<v Speaker 3>that you're doing at Bloomberg as well. That's really where

0:22:00.240 --> 0:22:03.800
<v Speaker 3>I think the essence of it. I think the storylines

0:22:03.840 --> 0:22:07.240
<v Speaker 3>around AI, I think that those are just those are

0:22:07.280 --> 0:22:09.000
<v Speaker 3>just buzzwords at the moment.

0:22:09.640 --> 0:22:12.960
<v Speaker 1>Yeah, got to get those tech valuations up there.

0:22:12.760 --> 0:22:16.160
<v Speaker 3>You go. They've had some softening valuations, so we got

0:22:16.160 --> 0:22:18.359
<v Speaker 3>to keep coming back. I mean, I remember we were

0:22:18.400 --> 0:22:22.440
<v Speaker 3>talking about AI back at back in Berkeley and we

0:22:22.440 --> 0:22:25.280
<v Speaker 3>were twenty thirty years into the beginning of AI. So

0:22:25.800 --> 0:22:29.320
<v Speaker 3>AI is not new, you know, it's really if you remember,

0:22:29.400 --> 0:22:33.720
<v Speaker 3>the prior buzz was big data, so it's just another

0:22:34.160 --> 0:22:38.000
<v Speaker 3>generation and evaluation bump. As you're suggesting.

0:22:39.119 --> 0:22:43.480
<v Speaker 2>Yeah, it's funny. We use Cognoviy Labs. We'll give a

0:22:43.520 --> 0:22:48.119
<v Speaker 2>shout out to one of our partners. They analyze Twitter

0:22:48.240 --> 0:22:52.760
<v Speaker 2>data or x data for us on marketing programs and

0:22:52.960 --> 0:22:57.639
<v Speaker 2>just you know, emotions around different brands and they do

0:22:57.680 --> 0:23:01.400
<v Speaker 2>a great job. But we've been using them since sixteen, right,

0:23:01.440 --> 0:23:07.600
<v Speaker 2>there's been like actual versus theoretical forecasting data that maybe

0:23:07.600 --> 0:23:11.280
<v Speaker 2>not the most advanced AI, but that's been around this

0:23:11.440 --> 0:23:15.159
<v Speaker 2>industry for a little while. So it's always it's always

0:23:15.280 --> 0:23:18.720
<v Speaker 2>interesting to hear all these people that think AI really

0:23:18.800 --> 0:23:20.520
<v Speaker 2>was just invented with chat GBT.

0:23:21.640 --> 0:23:24.879
<v Speaker 3>Yeah, it's totally funny you say that, because you know,

0:23:25.400 --> 0:23:28.399
<v Speaker 3>I'll speak to some industry veterans and they'll be like,

0:23:29.440 --> 0:23:31.119
<v Speaker 3>back in the day, we didn't call it AI. We

0:23:31.200 --> 0:23:34.320
<v Speaker 3>just called it an Excel model, and that was our forecast.

0:23:34.440 --> 0:23:36.959
<v Speaker 3>And so now all of a sudden, you know, that

0:23:37.040 --> 0:23:39.480
<v Speaker 3>Excel model became a big data model and now it's

0:23:39.520 --> 0:23:42.960
<v Speaker 3>just a chat GBT AI under the hood. I got

0:23:42.960 --> 0:23:45.359
<v Speaker 3>to tell you, it's all pretty much the same. There's

0:23:45.400 --> 0:23:49.359
<v Speaker 3>obviously a lot of different enhancements and ways to move forward,

0:23:51.240 --> 0:23:54.600
<v Speaker 3>and they're just making that data synthesis faster, just like

0:23:54.680 --> 0:23:56.639
<v Speaker 3>what you're seeing in terms of that, and you know,

0:23:56.760 --> 0:23:59.600
<v Speaker 3>similar one to your use case that we see that

0:23:59.680 --> 0:24:02.639
<v Speaker 3>rush as are starting to warm up to is really

0:24:02.840 --> 0:24:07.560
<v Speaker 3>analyzing sentiment and customer feedback. So whether you're thinking about

0:24:07.760 --> 0:24:11.080
<v Speaker 3>your Yelp reviews, your Google reviews, there's a bunch of

0:24:11.080 --> 0:24:15.960
<v Speaker 3>different in restaurant feedback providers. But really the goal and

0:24:16.000 --> 0:24:18.080
<v Speaker 3>where AI can do a really great job is bringing

0:24:18.119 --> 0:24:21.439
<v Speaker 3>all those channels together and really providing you know, the

0:24:21.560 --> 0:24:26.439
<v Speaker 3>qualitative feedback from the voice of the customer. And then

0:24:26.480 --> 0:24:28.879
<v Speaker 3>you can bring in tools like craftable to understand the

0:24:28.960 --> 0:24:32.720
<v Speaker 3>operational quantitative feedback, and now you're really painting a story

0:24:32.760 --> 0:24:36.960
<v Speaker 3>between the synthesis from an AI and then actual models

0:24:36.960 --> 0:24:39.360
<v Speaker 3>and what the KPIs are in the business.

0:24:40.359 --> 0:24:44.000
<v Speaker 2>Yeah, that's a great use case. You know, I'm definitely

0:24:44.040 --> 0:24:45.720
<v Speaker 2>you know, it's why I asked the question. I'm just

0:24:45.760 --> 0:24:51.720
<v Speaker 2>curious to see which which use cases prove basically an

0:24:51.920 --> 0:24:54.640
<v Speaker 2>ROI before others.

0:24:55.040 --> 0:24:55.240
<v Speaker 1>Right.

0:24:55.359 --> 0:25:00.159
<v Speaker 2>You know, we've heard of some difficulties some change have

0:25:00.200 --> 0:25:02.240
<v Speaker 2>had with a lot of different things right now, Voice

0:25:02.359 --> 0:25:06.080
<v Speaker 2>ordering is one that we've seen some chains give give

0:25:06.160 --> 0:25:08.199
<v Speaker 2>up on because it was a lot harder than they

0:25:08.240 --> 0:25:10.119
<v Speaker 2>thought than they thought it would be.

0:25:10.480 --> 0:25:14.840
<v Speaker 3>You know, we continuously are studying this and looking at

0:25:15.040 --> 0:25:17.680
<v Speaker 3>all of our different partners and how they're using AI.

0:25:19.080 --> 0:25:22.119
<v Speaker 3>The bulk of the bulk of where we've seen it successful,

0:25:23.680 --> 0:25:28.240
<v Speaker 3>it's going to stem from customer service. And I think

0:25:28.280 --> 0:25:30.919
<v Speaker 3>we've seen that for probably before we got in this

0:25:31.040 --> 0:25:33.880
<v Speaker 3>aihype with a lot of the chatbots. I think that's

0:25:33.920 --> 0:25:36.760
<v Speaker 3>really the sophistication and what we would call like step one,

0:25:37.600 --> 0:25:40.160
<v Speaker 3>and then I think it's really it's not really AI

0:25:40.920 --> 0:25:45.560
<v Speaker 3>ordering or AI marketing, it's really AI synthesis. And I

0:25:45.560 --> 0:25:52.000
<v Speaker 3>think that's I think sometimes where operators are missing the bigger,

0:25:52.080 --> 0:25:55.520
<v Speaker 3>the lower hanging fruit opportunity of where AI can help them.

0:25:55.760 --> 0:25:59.000
<v Speaker 3>It's basically to understand various data points and to be

0:25:59.080 --> 0:26:03.560
<v Speaker 3>able to capture them and get a holistic view very quickly,

0:26:04.119 --> 0:26:06.960
<v Speaker 3>much faster than you and I can manually browse through

0:26:06.960 --> 0:26:10.880
<v Speaker 3>different websites or sources or data sets. And so it's

0:26:11.359 --> 0:26:16.440
<v Speaker 3>I don't think that we're seeing fundamental use cases where

0:26:16.440 --> 0:26:20.199
<v Speaker 3>it's dominated as an end to end solution, but a

0:26:20.240 --> 0:26:23.399
<v Speaker 3>lot of areas where you can think about it's AI

0:26:23.680 --> 0:26:28.280
<v Speaker 3>powered but to be to be determined whether or not

0:26:28.320 --> 0:26:32.160
<v Speaker 3>we can see AI delivered. And I think that's where

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<v Speaker 3>the exciting inflection point of where we are today.

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<v Speaker 1>Is good stuff.

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<v Speaker 2>Yeah, man, it's going to be fun to watch it

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<v Speaker 2>all unfold over the next few years.

0:26:41.119 --> 0:26:43.800
<v Speaker 1>Thanks for doing this. This was fun. Where can our

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<v Speaker 1>listeners go to find out more about craftable?

0:26:46.640 --> 0:26:50.879
<v Speaker 3>Yeah? So we're at craftable dot com and we partner

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<v Speaker 3>with restaurants and hospitality groups coast to coast. You're not

0:26:55.760 --> 0:26:58.560
<v Speaker 3>too small, You're not too big. We really are eager

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<v Speaker 3>and excited to partner with high hospitality professionals that are

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<v Speaker 3>really looking to improve their operations and seeking that real

0:27:04.760 --> 0:27:08.760
<v Speaker 3>time feedback loop for making those decisions. So really excited

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<v Speaker 3>and thank you again for bringing this together, Mike sure Thing.

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<v Speaker 2>I want to thank the audience for tuning in. If

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<v Speaker 2>you liked the episode, please subscribe and leave us a review.

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<v Speaker 2>Check back soon for a conversation with George Felix, Brinker's

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<v Speaker 2>chief marketing officer.