WEBVTT - Bloomberg Businessweek Weekend - February 20th, 2026

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<v Speaker 1>This is Bloomberg Business Week Daily, reporting from the magazine

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<v Speaker 1>that helps global leaders stay ahead with insight on the people, companies,

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<v Speaker 1>and trends shaping today's complex economy. Plus global business finance

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<v Speaker 1>and tech news as it happens. Bloomberg Business Week Daily

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<v Speaker 1>with Carol Masser and Tim Steneveek on Bloomberg Radio.

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<v Speaker 2>Hi, everyone, Welcome to the weekend edition of Bloomberg Business Week.

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<v Speaker 2>Earning season is not quite done yet. A lot of

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<v Speaker 2>consumer facing companies out with results, including Wayfair and Walmart.

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<v Speaker 2>This past week.

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<v Speaker 3>We catch up with Wayfair CFO Kate Gulliver on the

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<v Speaker 3>supply chain and how consumers are spending.

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<v Speaker 2>The world's largest physical retailer reported to This week, Walmart

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<v Speaker 2>issued a forecast for full year earnings that missed higher expectations,

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<v Speaker 2>flagging the unpredictable state of trade and labor market conditions.

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<v Speaker 3>We go around the retail space with a great analyst

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<v Speaker 3>and look at how retailers are keeping customers interested and

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<v Speaker 3>how they're using technology to keep up with demand and

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<v Speaker 3>compete with Amazon.

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<v Speaker 2>Plus, President Trump has called bluff on the era of

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<v Speaker 2>the good corporate citizen. Leaders of businesses from Hilton to

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<v Speaker 2>home Depot and more have been largely silent, demuring or

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<v Speaker 2>hedging when prompted to criticize the President Trump, we talk

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<v Speaker 2>corporate complicity, and in.

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<v Speaker 3>Our second hour pop music sensation Bad Bunny driving people

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<v Speaker 3>to learn Spanish, we catch up with the CEO of Babbel.

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<v Speaker 2>We begin with earnings and a read on the consumer

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<v Speaker 2>thanks to Wayfair CFO Kate Gulliver, who shared what her

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<v Speaker 2>company's earnings can tell us about the health of the

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<v Speaker 2>shopping public.

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<v Speaker 4>Maybe let's step back and sort of speak to the

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<v Speaker 4>quarter we just reported, and I'm happy to shift a guidance.

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<v Speaker 4>You know, we feel really great about the quarter we

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<v Speaker 4>just reported. I think it highlighted and capped off a

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<v Speaker 4>year of incredible momentum for us. We opened up the

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<v Speaker 4>year flat, we you know, exit of the year at

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<v Speaker 4>seven percent, revenue growth eight percent, you know, managing for

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<v Speaker 4>the exit of Germany, and we flowed through to improved

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<v Speaker 4>EBITDA grew year over year about sixty percent. Right, So

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<v Speaker 4>we're seeing both ongoing market share gains and improved profitability.

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<v Speaker 4>And that story continues with our guide into Q one.

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<v Speaker 4>We feel really good about the guide. The you know,

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<v Speaker 4>mid single digits revenue growth and improved to justin Ebata

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<v Speaker 4>throughout the quarter. So you know, when we look at it,

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<v Speaker 4>we feel that we produced pretty strong results.

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<v Speaker 2>Yeah, I mean you look at the quarter, I mean

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<v Speaker 2>just at EPs, better than what the street was expecting,

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<v Speaker 2>just at Ebada, as you said, coming in stronger, net

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<v Speaker 2>revenue up about seven percent year over year, gross margin,

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<v Speaker 2>coming in better than the street estimate. There were a

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<v Speaker 2>lot to do. So maybe we talk a little bit

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<v Speaker 2>about you know, I am curious. You know, you guys

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<v Speaker 2>have dealt with the call and so on and so forth.

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<v Speaker 2>What are you hearing from the investment community that they're

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<v Speaker 2>not just so comfortable with Kate.

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<v Speaker 4>Yeah, you know, actually, you know, as we talked to investors,

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<v Speaker 4>I think again they're they're pleased with the momentum that

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<v Speaker 4>we see here. You know, obviously we're in a category

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<v Speaker 4>that has been under pressure, right, so the category itself,

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<v Speaker 4>we think was downlows digits in the fourth quarter, you know,

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<v Speaker 4>to your earlier questions sort of around whether in the

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<v Speaker 4>first quarter, we do think the category has been impacted

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<v Speaker 4>in the first quarter of this year, you know, likely

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<v Speaker 4>you know, download single digits again, maybe slightly worse even

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<v Speaker 4>than Q four. So there's certainly some complexity in the

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<v Speaker 4>overall category here. You know, what can we focus on?

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<v Speaker 4>We can focus on what we can control, and our

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<v Speaker 4>share gain continues to be a real source of strength.

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<v Speaker 4>You see us outstripping a category by several points, right,

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<v Speaker 4>and that's continued, you know, Q three, Q four and

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<v Speaker 4>then again into the guide in Q one.

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<v Speaker 2>And we should point out that investors have been really

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<v Speaker 2>keen on your stock, I mean, nearly doubling over the

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<v Speaker 2>past year. Kate, let me just go to what you said.

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<v Speaker 2>I mean, maybe it is those concerns about some softer

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<v Speaker 2>active customer trends kind of early on in the first quarter.

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<v Speaker 2>Do you give us an idea of what you're seeing

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<v Speaker 2>in any idea or can you tell us if it continues?

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<v Speaker 4>It's a great question. So active customers is one of

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<v Speaker 4>our reported KPIs. It's actually a lagging indicator. Okay, that

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<v Speaker 4>metric is l active customers. So anyone who'd sort of

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<v Speaker 4>placed an order within the last twelve months, and as

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<v Speaker 4>orders grow, and you do see that order volume grew

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<v Speaker 4>in Q three and in Q four, that sort of

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<v Speaker 4>precedes active customer growth. The other thing I do just

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<v Speaker 4>want to point out there is we did exit in

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<v Speaker 4>January of last year or German Business, So that took

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<v Speaker 4>a large chunk of customers or not a large chunk,

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<v Speaker 4>but a chunk of customers out of that number. And

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<v Speaker 4>so as you're looking at that active customer number, you know,

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<v Speaker 4>obviously that came out, so we'll clear that comp you know,

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<v Speaker 4>we exited that in January of this past year.

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<v Speaker 3>You did say the sector has been under pressure, and

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<v Speaker 3>Carol mentioned some of the peers, but what about the

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<v Speaker 3>Wayfair consumer. When they're buying something on the platform right now,

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<v Speaker 3>are they buying it because they need to replace something

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<v Speaker 3>in their home. Are they buying it because they have

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<v Speaker 3>extra money to upgrade something. What's the profile of the

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<v Speaker 3>consumer and in other words, how is the consumer doing.

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<v Speaker 4>It's a great question. We're seeing a few trends. So

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<v Speaker 4>you mentioned some of the sort of luxury peers. Obviously,

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<v Speaker 4>we have high end brands that do compete with those players,

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<v Speaker 4>like a paragold or specialty retail brand. The Wayfair brand itself,

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<v Speaker 4>you know, plays all the way from opening price point

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<v Speaker 4>to you know, upper end mass, so really spans the

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<v Speaker 4>full range, and we have seen, you know, a divergence

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<v Speaker 4>some of that ke shaped economy. I'm sure we've all

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<v Speaker 4>been talking about now for a bit. Certainly our paragold

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<v Speaker 4>brand or specialty retail brands are growing, you know, really

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<v Speaker 4>north of twenty percent we said in twenty twenty five,

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<v Speaker 4>so you can see that accelerating beyond you know, the

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<v Speaker 4>overall core business. And I think that speaks to the

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<v Speaker 4>strength and that you know, higher net worth consumer. We

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<v Speaker 4>also do see a bit of a divergence in the

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<v Speaker 4>types of things that people are buying. When I talk

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<v Speaker 4>about the category being down low single digits, that's a

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<v Speaker 4>category overall. We actually think furniture or bigger ticket items

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<v Speaker 4>are down more. That tends to actually be where we

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<v Speaker 4>you know, are more focused and have a bigger part

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<v Speaker 4>of the business. But you know, we also of course

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<v Speaker 4>sell decorative accent, seasonal decor. That part of the business

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<v Speaker 4>seems to have done a bit better from a category

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<v Speaker 4>perspective overall, So those would be lower ticket items you know,

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<v Speaker 4>that may feel more comfortable for folks to purchase right now.

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<v Speaker 2>Well, and one the other thing I want to ask

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<v Speaker 2>you and listen, Kate, we're obsessed with this the buy now,

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<v Speaker 2>pay later, and you can do that on Wayfair too.

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<v Speaker 2>Are you seeing an uptick in that.

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<v Speaker 4>You know, we have a number of options, you know,

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<v Speaker 4>for various financings and buy now pay laters. We work

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<v Speaker 4>with a wide range of partners. I do think it's

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<v Speaker 4>an important offering for the consumer, so you know, to

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<v Speaker 4>you know, sort of sort of ensure good underwriting for

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<v Speaker 4>folks and provide them with a lot of optionality. I

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<v Speaker 4>would say our penetration there has been lower than other

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<v Speaker 4>more traditional brick and brick and mortar furniture retailers, So

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<v Speaker 4>you know, as we grow, we're really trying to get

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<v Speaker 4>to you know, sort of a more natural place there

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<v Speaker 4>for the furniture industry overall.

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<v Speaker 3>We're speaking with Kate Goliver, CFO of Wayfair, joining us

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<v Speaker 3>from Boston.

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<v Speaker 2>You know, Kate, one of the other things that we've

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<v Speaker 2>talked with you about is the physical stores, and you

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<v Speaker 2>have noticed some encouraging early performance from the physical stores

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<v Speaker 2>when it comes to brand engagement and cross channel lift.

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<v Speaker 2>As you think about or as you kind of move

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<v Speaker 2>from proof of concept to a potential expansion, what specific

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<v Speaker 2>performance thresholds are you kind of focusing on and would

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<v Speaker 2>justify accelerating the physical store growth.

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<v Speaker 4>Yeah, it's a great question. So we look at the

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<v Speaker 4>economics of the store itself, so purchases that are directly

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<v Speaker 4>attributable to the store, and the economics of you know,

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<v Speaker 4>operating that store. So as you think about the overall store,

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<v Speaker 4>four wall, P and L. But one of the unique

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<v Speaker 4>things about you know, building stores who already have a

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<v Speaker 4>well established e commerce brand is you do get to

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<v Speaker 4>see a benefit in the area for the brand overall.

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<v Speaker 4>So the other thing that we look at is, you

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<v Speaker 4>know what in sort of industry partlance you might call

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<v Speaker 4>the halo effect, but really sales that are attributable to

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<v Speaker 4>folks that maybe came into the store and then you know,

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<v Speaker 4>left and went and bought something, or you know, had

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<v Speaker 4>an idea about the store being in the area because

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<v Speaker 4>they've heard more about it and therefore then shopped and

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<v Speaker 4>or rep platform. And we've seen that continue to hold

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<v Speaker 4>in really nicely. We gave a stat in our updated

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<v Speaker 4>investor presentation today that the first store, which is in Chicago,

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<v Speaker 4>if you look at the entire state of Illinois versus

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<v Speaker 4>the rest of the country since the store opened, it's

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<v Speaker 4>had a ten percent cag or higher than the rest

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<v Speaker 4>of the country. Wow, And that gives you a sense

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<v Speaker 4>of you know, the momentum that you can get from

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<v Speaker 4>the store. It's obviously very crude metric, but it's an

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<v Speaker 4>easy way to sort of explain it. So we really

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<v Speaker 4>look at the combination of the store, P and L

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<v Speaker 4>and then the other benefits that come along with having

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<v Speaker 4>the store.

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<v Speaker 2>Well, that makes me want to follow, Like what metrics

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<v Speaker 2>would cause you to maybe remain a little bit more cautious,

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<v Speaker 2>So like if you open another store and the metrics

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<v Speaker 2>aren't so you're not seeing that kind of momentum that

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<v Speaker 2>you're getting in the Chicago store, Wed just just say, Okay,

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<v Speaker 2>maybe it just depends on the city of the environment,

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<v Speaker 2>Like there's a lot of specifics that can go into it.

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<v Speaker 4>Yeah, you know, I think our focus right now is

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<v Speaker 4>on learning more about what makes a great store.

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<v Speaker 5>Right So, we.

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<v Speaker 4>Have one store open. We're planning to open three more

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<v Speaker 4>in twenty six. We have one opening soon in the

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<v Speaker 4>Atlanta air another one this summer in Columbus, and then

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<v Speaker 4>in the fall and Denver. These will be, you know,

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<v Speaker 4>the Columbus store, for example, seventy thousand square feet versus

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<v Speaker 4>the you know, other stores are roughly around one hundred

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<v Speaker 4>and fifty thousand square feets. So we're testing out a

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<v Speaker 4>slightly smaller format. We're testing out different types of shopping

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<v Speaker 4>areas where we put the store, and so we intend

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<v Speaker 4>to learn and then continue to refine the store model

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<v Speaker 4>based on those learnings. So let me do you know,

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<v Speaker 4>we are quite excited about it as a channel.

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<v Speaker 3>Hey, let's go from sort of like the old school

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<v Speaker 3>store retail model to than what you're doing with AI and.

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<v Speaker 2>Layers stores old school, So.

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<v Speaker 6>They are I mean cutting back with channel.

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<v Speaker 4>We like the overall omni channel experience, but how.

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<v Speaker 3>Do you layer in personalization with AI? And I'm curious

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<v Speaker 3>how you do that in a way that actually makes

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<v Speaker 3>you more competitive in this area.

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<v Speaker 4>Yeah, we're we're really excited about what we can do

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<v Speaker 4>with AI from the customer experience perspective, and we've already

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<v Speaker 4>started some of that and pilot with that on the

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<v Speaker 4>site and there's certainly more to come there.

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<v Speaker 7>You know.

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<v Speaker 4>I think this category is a bit unique in that

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<v Speaker 4>respect because it's a category that is a highly emotive category. Right,

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<v Speaker 4>it feels very personal to folks. It's not a commodity

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<v Speaker 4>category where you're doing sort of standard replenishment. You want

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<v Speaker 4>to get a better sense and see the actual options

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<v Speaker 4>out there. The brand is important, you know, our brand

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<v Speaker 4>is important because you want to ensure the delivery experience

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<v Speaker 4>is high quality. So we think that the category itself

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<v Speaker 4>lends itself to bringing people to our site and engaging

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<v Speaker 4>them in a unique way. One thing that we can

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<v Speaker 4>do with AI is help get more personalized for your

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<v Speaker 4>style preferences. You know, I'm sure if the three of

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<v Speaker 4>us were to pick an end table, we'd all pick

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<v Speaker 4>different end tables. What we'd love to do is make

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<v Speaker 4>sure that when we land on the site, we're serving

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<v Speaker 4>up to each of us exactly that end table that

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<v Speaker 4>we want. Generative AI allows us to do that in

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<v Speaker 4>a faster, more nimble way. It also allows you to

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<v Speaker 4>pay around a discovery So if you were to go

0:10:55.600 --> 0:10:59.360
<v Speaker 4>on the app today into the discovered tab, you'd see

0:10:59.400 --> 0:11:02.559
<v Speaker 4>a whole images and you can create more yourself if

0:11:02.559 --> 0:11:05.800
<v Speaker 4>you want that. Are you know Jenny I created that?

0:11:05.880 --> 0:11:08.120
<v Speaker 4>Then allow you to shop the catalog based on the

0:11:08.120 --> 0:11:10.760
<v Speaker 4>type of room that you're designing or the aesthetic look

0:11:10.800 --> 0:11:12.920
<v Speaker 4>that you're looking for. And I think that kind of

0:11:13.320 --> 0:11:16.959
<v Speaker 4>engagement and interaction is really compelling in this category.

0:11:17.160 --> 0:11:19.640
<v Speaker 2>So I know, Kate, if we had asked Tim, like,

0:11:19.720 --> 0:11:23.120
<v Speaker 2>if we were going you, me and him shopping for pillows,

0:11:23.120 --> 0:11:26.640
<v Speaker 2>you know he would say, no more pillows. I don't

0:11:26.640 --> 0:11:28.280
<v Speaker 2>know about your household, but that's what happens in my

0:11:28.320 --> 0:11:29.319
<v Speaker 2>house anyway.

0:11:30.240 --> 0:11:33.120
<v Speaker 4>What originally people have an insatiable demand for pillows, so

0:11:33.120 --> 0:11:34.280
<v Speaker 4>we will keep telling.

0:11:34.000 --> 0:11:35.400
<v Speaker 2>Them, Thank God, thank God.

0:11:35.559 --> 0:11:36.160
<v Speaker 6>That's wayfair.

0:11:36.240 --> 0:11:39.120
<v Speaker 2>CFO Kate go over coming up around the world of

0:11:39.160 --> 0:11:41.520
<v Speaker 2>retail with someone who knows it like no other.

0:11:42.080 --> 0:11:45.240
<v Speaker 6>You're listening to Bloomberg Business Week. This is Bloomberg.

0:11:48.880 --> 0:11:53.040
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

0:11:53.120 --> 0:11:55.680
<v Speaker 1>Tim Steneveek on Bloomberg Radio.

0:11:56.640 --> 0:11:58.800
<v Speaker 2>We've been focusing a lot on the k shaped economy

0:11:58.840 --> 0:12:02.600
<v Speaker 2>on Bloomberg BusinessWeek Daily. Retail always gives a great look

0:12:03.120 --> 0:12:06.600
<v Speaker 2>on this. Delinquency rates, for example, on loans ranging from

0:12:06.640 --> 0:12:09.040
<v Speaker 2>mortgages to credit cards, rose to four point eight percent

0:12:09.040 --> 0:12:12.320
<v Speaker 2>of all outstanding US household debt in the fourth quarter.

0:12:12.640 --> 0:12:15.840
<v Speaker 2>That is the highest level since twenty seventeen, driven by

0:12:15.920 --> 0:12:18.600
<v Speaker 2>higher defaults among low income and young borrowers.

0:12:18.800 --> 0:12:22.720
<v Speaker 3>These data com as US retail sales unexpectedly stalled in December,

0:12:22.840 --> 0:12:26.199
<v Speaker 3>suggesting consumers provided less firepower for the economy as the

0:12:26.280 --> 0:12:29.400
<v Speaker 3>year drew to a close. Dana Telsea is founder, CEO,

0:12:29.480 --> 0:12:32.920
<v Speaker 3>and chief Research officer of Telsey Advisory Group. She joined

0:12:33.000 --> 0:12:36.000
<v Speaker 3>us to discuss all things retail one caveat. We caught

0:12:36.080 --> 0:12:40.079
<v Speaker 3>up with her before Walmart reported results more broadly.

0:12:39.720 --> 0:12:41.520
<v Speaker 2>Like Tim said, we did kind of want to start

0:12:41.520 --> 0:12:43.800
<v Speaker 2>a little bit broad with you. I mean, we got

0:12:44.760 --> 0:12:48.920
<v Speaker 2>US retail sales unexpectedly stalling in December, suggesting consumers provided

0:12:49.000 --> 0:12:51.240
<v Speaker 2>less firepower for the economy as the year drew to

0:12:51.240 --> 0:12:56.040
<v Speaker 2>a close. On that print, did your own analysis, Dana,

0:12:56.360 --> 0:12:58.480
<v Speaker 2>you know you do great channel checks and you have

0:12:58.920 --> 0:13:00.280
<v Speaker 2>all your own research.

0:13:00.400 --> 0:13:02.800
<v Speaker 5>Did it match up with what we saw? We saw

0:13:02.840 --> 0:13:07.320
<v Speaker 5>a solid holiday season, we've seen four It was weaker

0:13:07.760 --> 0:13:11.600
<v Speaker 5>after Black Friday to Christmas. It only picked up like

0:13:11.640 --> 0:13:14.440
<v Speaker 5>the week before Christmas. The lull in the middle was

0:13:14.480 --> 0:13:18.240
<v Speaker 5>deeper than expected coming out of January to Now. Keep

0:13:18.280 --> 0:13:21.200
<v Speaker 5>in mind we've had terrible weather, you know, a better

0:13:21.240 --> 0:13:24.400
<v Speaker 5>from the Northeast than the Midwest. People getting out pretty tough,

0:13:24.600 --> 0:13:26.839
<v Speaker 5>and it was all about colder weather goods. So it's

0:13:26.960 --> 0:13:29.520
<v Speaker 5>up and down. But I don't think anything is taking

0:13:29.559 --> 0:13:32.480
<v Speaker 5>away from what we call the measured optimism in the

0:13:32.480 --> 0:13:35.360
<v Speaker 5>consumer space. Whereas when you think about the events this

0:13:35.520 --> 0:13:40.360
<v Speaker 5>year Winter Olympics, America, two fifty World Cup, all coming up,

0:13:40.400 --> 0:13:43.959
<v Speaker 5>in tax refunds which are just starting now. Consumer has

0:13:44.000 --> 0:13:47.680
<v Speaker 5>a lot of firepower to spend, and we're watching carefully

0:13:47.720 --> 0:13:49.960
<v Speaker 5>the lower end. We just came out with our credit

0:13:50.000 --> 0:13:53.760
<v Speaker 5>monitor this week, the credit monitor, which shows delinquencies are

0:13:53.800 --> 0:13:56.640
<v Speaker 5>still on the rise, bad debt being impacted. You have

0:13:56.679 --> 0:14:00.240
<v Speaker 5>student loans out there, so it's still upticking, but not

0:14:00.320 --> 0:14:03.720
<v Speaker 5>at a real accelerated pace. It's something to be mindful of.

0:14:03.960 --> 0:14:06.120
<v Speaker 3>What when would you go from being mindful of it

0:14:06.160 --> 0:14:07.200
<v Speaker 3>to being concerned about it?

0:14:07.280 --> 0:14:09.400
<v Speaker 5>If I heard about a slowdown in sales from all

0:14:09.440 --> 0:14:11.920
<v Speaker 5>the different types of retailers. I mean, I think this year,

0:14:11.960 --> 0:14:15.360
<v Speaker 5>could it be a discretionary year. We've had legacy companies

0:14:15.440 --> 0:14:19.160
<v Speaker 5>like Victoria's Secret, like urban outfitters like The Gap do better.

0:14:19.440 --> 0:14:23.080
<v Speaker 5>Why Because there's newness and product newness and store designs

0:14:23.360 --> 0:14:26.200
<v Speaker 5>making it very compelling. So I'm watching some of these

0:14:26.240 --> 0:14:29.240
<v Speaker 5>sales figures to see that are they able to maintain

0:14:29.280 --> 0:14:33.640
<v Speaker 5>the expectations. What's gone more into the back burner. The

0:14:33.800 --> 0:14:36.840
<v Speaker 5>waning impact of tariffs. Tariffs will be an impact for

0:14:36.880 --> 0:14:39.240
<v Speaker 5>the first quarter but they won't be as big an

0:14:39.280 --> 0:14:42.600
<v Speaker 5>impact through the year, and the continued focus on newness

0:14:42.800 --> 0:14:45.720
<v Speaker 5>means companies are putting out newer products you don't have

0:14:45.760 --> 0:14:48.040
<v Speaker 5>a comparison, so the price is maybe higher than they

0:14:48.040 --> 0:14:48.880
<v Speaker 5>originally would have been.

0:14:49.000 --> 0:14:50.840
<v Speaker 2>I want to go back to the consumer credit picture

0:14:50.840 --> 0:14:53.440
<v Speaker 2>and delinquencies, because on the same day we got that

0:14:53.960 --> 0:14:58.480
<v Speaker 2>retail sales report, we got delinquency rates on loans rising

0:14:58.480 --> 0:15:00.280
<v Speaker 2>to four point eight percent of them all that standing

0:15:00.400 --> 0:15:01.880
<v Speaker 2>US household debt in the fourth Court, that was the

0:15:01.920 --> 0:15:04.360
<v Speaker 2>highest level since twenty seventeen. I hear something like that,

0:15:04.400 --> 0:15:06.440
<v Speaker 2>and that's almost ten years. It makes me be like,

0:15:06.480 --> 0:15:09.760
<v Speaker 2>whoa wait, is that impressive? I mean, is it impressive?

0:15:09.840 --> 0:15:11.720
<v Speaker 2>Like you, how do you make sense that? I think

0:15:11.720 --> 0:15:15.240
<v Speaker 2>they talked a lot about delinquencies and mortgage payments, particularly

0:15:15.280 --> 0:15:18.400
<v Speaker 2>the lower income zip codes. Student loan delinquencies, like that's

0:15:18.440 --> 0:15:19.360
<v Speaker 2>a real factor.

0:15:19.800 --> 0:15:22.440
<v Speaker 5>They are real factors. It's very important to watch. That's

0:15:22.440 --> 0:15:25.200
<v Speaker 5>why let's see what these tax refunds come in, because

0:15:25.240 --> 0:15:27.760
<v Speaker 5>what will be used for some of the debt paydown

0:15:27.760 --> 0:15:28.440
<v Speaker 5>that's out there.

0:15:28.520 --> 0:15:30.680
<v Speaker 2>But to be fair, like student loans, if you've got

0:15:30.720 --> 0:15:33.520
<v Speaker 2>student debt, how much of you're going to get in

0:15:33.560 --> 0:15:35.440
<v Speaker 2>attack refunds is really going to make a debt.

0:15:35.880 --> 0:15:37.920
<v Speaker 5>It doesn't make as much a debt. Okay, but a

0:15:37.960 --> 0:15:40.240
<v Speaker 5>lot of times parents will pay off some of those

0:15:40.240 --> 0:15:42.920
<v Speaker 5>student loans. So it depends who's doing those payments of

0:15:42.960 --> 0:15:43.400
<v Speaker 5>the loans.

0:15:43.480 --> 0:15:46.920
<v Speaker 6>Okay, what I was thinking about the cost of education.

0:15:47.440 --> 0:15:50.120
<v Speaker 5>Yeah, by the time you go to be a million

0:15:50.160 --> 0:15:52.040
<v Speaker 5>dollars a year, I just have the bots.

0:15:52.120 --> 0:15:52.440
<v Speaker 8>Do you a.

0:15:52.400 --> 0:15:53.960
<v Speaker 5>Plumber, be a electrician?

0:15:54.120 --> 0:15:54.960
<v Speaker 9>I'm just saying, ok.

0:15:55.520 --> 0:15:56.960
<v Speaker 3>Hey, I want to talk a little bit about the

0:15:56.960 --> 0:15:59.320
<v Speaker 3>Olympics that are going on right now and sort of

0:15:59.440 --> 0:16:01.520
<v Speaker 3>what it means in a world where media is so

0:16:01.600 --> 0:16:03.880
<v Speaker 3>fraction and you don't have the same appointment viewing that

0:16:03.920 --> 0:16:05.840
<v Speaker 3>we had the same idea of, you know, the big

0:16:05.880 --> 0:16:08.720
<v Speaker 3>companies getting in front of everyone. We had Nike CEO

0:16:08.800 --> 0:16:11.480
<v Speaker 3>on last week talking about a return to ACG and

0:16:11.480 --> 0:16:13.880
<v Speaker 3>making a big push at the Olympics. How do you

0:16:13.960 --> 0:16:16.080
<v Speaker 3>watch an event like the Olympics when it comes to retail.

0:16:16.120 --> 0:16:17.960
<v Speaker 5>I think when you think about retail and who what

0:16:18.160 --> 0:16:21.080
<v Speaker 5>brands are involved in the Olympics, I mean Ralph Lauren

0:16:21.280 --> 0:16:21.800
<v Speaker 5>big time.

0:16:21.960 --> 0:16:24.120
<v Speaker 2>You love it. You talk about Ralph Lauren a lot.

0:16:24.240 --> 0:16:26.320
<v Speaker 5>Yeah, Well, you know why full price. If you look

0:16:26.360 --> 0:16:28.840
<v Speaker 5>at the average unit retail selling prices, it's going up.

0:16:29.080 --> 0:16:29.520
<v Speaker 2>You have a.

0:16:29.480 --> 0:16:32.480
<v Speaker 5>Smaller brand who is doing good things with Olympics. This

0:16:32.560 --> 0:16:35.760
<v Speaker 5>is their second Olympics they've been involved with. Figgs is

0:16:35.840 --> 0:16:39.600
<v Speaker 5>outfitting the USA team, USA Medical Team, and that's something

0:16:39.640 --> 0:16:43.120
<v Speaker 5>that they're becoming known for. I think there is awareness

0:16:43.120 --> 0:16:45.320
<v Speaker 5>that comes from being part of the Olympics. I think

0:16:45.360 --> 0:16:47.480
<v Speaker 5>people are watching the Olympics, even though some of the

0:16:47.480 --> 0:16:51.400
<v Speaker 5>different time zones Winter Olympics. Whether it's figure skating, whether

0:16:51.400 --> 0:16:53.720
<v Speaker 5>it's the loge, you name it there and there's a

0:16:53.760 --> 0:16:56.920
<v Speaker 5>lot of good USA athletes that have done a really

0:16:56.920 --> 0:16:57.360
<v Speaker 5>good job.

0:16:57.440 --> 0:16:59.359
<v Speaker 6>Does it still move product, Yes.

0:16:59.280 --> 0:17:01.640
<v Speaker 5>It moves and people want to be a part of it.

0:17:01.960 --> 0:17:04.479
<v Speaker 5>Even just walk by store windows and you'll see product

0:17:04.480 --> 0:17:05.440
<v Speaker 5>out there for the Olympics.

0:17:05.520 --> 0:17:08.880
<v Speaker 2>So against all of this, you know, the Sachs bankruptcy,

0:17:08.960 --> 0:17:12.320
<v Speaker 2>I know it was expected. Eddie Bauer been around for

0:17:12.359 --> 0:17:13.800
<v Speaker 2>a long time. I feel like it's been twisting in

0:17:13.840 --> 0:17:17.240
<v Speaker 2>the winds for a while. Store closing is of all Birds.

0:17:17.280 --> 0:17:18.680
<v Speaker 2>I mean I found my pair of All Birds. I

0:17:18.680 --> 0:17:20.520
<v Speaker 2>haven't been wearing them much, but I.

0:17:20.440 --> 0:17:23.119
<v Speaker 5>Mean Francesca is another one.

0:17:22.720 --> 0:17:25.080
<v Speaker 2>Significant or it's just the cyclical nature.

0:17:24.760 --> 0:17:27.520
<v Speaker 5>Cickleical wave. When you think about what others are doing

0:17:27.560 --> 0:17:30.439
<v Speaker 5>out there, more stores are opening their own brands. You

0:17:30.520 --> 0:17:33.840
<v Speaker 5>have companies like Aritzia, who's gaining share only seventy two

0:17:33.880 --> 0:17:37.560
<v Speaker 5>stores in the United States. So if old doesn't reinvent, yeah,

0:17:37.560 --> 0:17:40.080
<v Speaker 5>they're going away. And that's why I mentioned before, look

0:17:40.080 --> 0:17:43.600
<v Speaker 5>at Legacy that's reinventing urban outfit is Victoria's secret in

0:17:43.640 --> 0:17:44.040
<v Speaker 5>the gap?

0:17:45.040 --> 0:17:50.119
<v Speaker 2>What No, it's like it's fascinating to see because I

0:17:50.160 --> 0:17:52.720
<v Speaker 2>agree with you that things are just going to change, right,

0:17:52.760 --> 0:17:55.199
<v Speaker 2>it doesn't mean when we see it closing, it's going

0:17:55.280 --> 0:17:56.680
<v Speaker 2>to be the end of a reg Well.

0:17:56.680 --> 0:17:59.320
<v Speaker 5>The other thing talking about the retail real estate landlords,

0:17:59.520 --> 0:18:02.480
<v Speaker 5>Simon Property, largest small developer in the country, just put

0:18:02.480 --> 0:18:05.200
<v Speaker 5>out their results last week and you can hear from

0:18:05.280 --> 0:18:08.320
<v Speaker 5>all the other landlords out there. There is more demand

0:18:08.359 --> 0:18:11.920
<v Speaker 5>for space than supply. So even with the fifty seven

0:18:12.040 --> 0:18:14.520
<v Speaker 5>or so sacks off fifth closings, the eight or nine

0:18:14.520 --> 0:18:17.200
<v Speaker 5>full line closings, there's demand for this space.

0:18:17.359 --> 0:18:19.480
<v Speaker 2>Is it high end though, that's always demand when it

0:18:19.520 --> 0:18:20.600
<v Speaker 2>comes to malls or not.

0:18:20.560 --> 0:18:23.000
<v Speaker 5>Necessarily because you take a look at things like look

0:18:23.040 --> 0:18:26.160
<v Speaker 5>at the off pricers the TJ Max Ross stores Burlington.

0:18:26.200 --> 0:18:29.120
<v Speaker 5>They're each opening one hundred stores a year. Restaurants are

0:18:29.119 --> 0:18:33.240
<v Speaker 5>opening new stores. Look at the dollar stores, the Dollar Generals,

0:18:33.280 --> 0:18:34.720
<v Speaker 5>Dollar Trees, they're.

0:18:34.520 --> 0:18:36.719
<v Speaker 2>Also We just did a story about how they're opening

0:18:36.800 --> 0:18:41.480
<v Speaker 2>increasingly in wealthier areas and because the wealthier or higher

0:18:41.600 --> 0:18:44.560
<v Speaker 2>income individuals are shopping at these stores.

0:18:44.280 --> 0:18:46.960
<v Speaker 5>People like treasure hunts and that's what this gives them.

0:18:47.080 --> 0:18:48.520
<v Speaker 6>Okay, we're going all over. I thought you.

0:18:49.119 --> 0:18:51.440
<v Speaker 2>I think you're going to go to the Ultimate treasure Hunt, No,

0:18:51.520 --> 0:18:53.080
<v Speaker 2>which you know I love, But no, we're.

0:18:52.960 --> 0:18:53.600
<v Speaker 6>Not doing that yet.

0:18:53.920 --> 0:18:55.560
<v Speaker 3>You mentioned Gap, so I want to get back to GAP,

0:18:55.560 --> 0:18:59.440
<v Speaker 3>and I'm now hearing from like truly from influencers that

0:18:59.560 --> 0:19:02.320
<v Speaker 3>got you. I think you came in and told us.

0:19:02.200 --> 0:19:03.040
<v Speaker 6>The Gap is back.

0:19:03.160 --> 0:19:03.600
<v Speaker 5>It's cool.

0:19:04.200 --> 0:19:06.560
<v Speaker 3>What has Gap done and been able to do in

0:19:06.600 --> 0:19:08.840
<v Speaker 3>recent years to sort of like you know, it'll never

0:19:09.119 --> 0:19:11.200
<v Speaker 3>I don't never say never, but the nineties for Gap

0:19:11.240 --> 0:19:12.600
<v Speaker 3>were unbelievable.

0:19:12.960 --> 0:19:15.640
<v Speaker 5>So now it's the parents and the kids they attracted

0:19:15.680 --> 0:19:20.000
<v Speaker 5>and the reason why how brands are getting recognized today.

0:19:20.480 --> 0:19:24.400
<v Speaker 5>Look at how viral things can go with influencers, brand ambassadors.

0:19:24.520 --> 0:19:27.560
<v Speaker 5>You look at Instagram, the regular person is now your

0:19:27.640 --> 0:19:30.760
<v Speaker 5>new celebrity who you want to look like them? What

0:19:30.920 --> 0:19:34.679
<v Speaker 5>GAP's done. They're creative director of Zach Posen, partnered with

0:19:34.800 --> 0:19:38.520
<v Speaker 5>Richard Dixon, the CFO. They blended product and marketing and

0:19:38.560 --> 0:19:41.320
<v Speaker 5>wanted to give them awareness. They did that with whether

0:19:41.359 --> 0:19:43.880
<v Speaker 5>it's K pop music stars. All of a sudden, you're

0:19:43.880 --> 0:19:47.159
<v Speaker 5>doing that with different brands out there that they're making

0:19:47.440 --> 0:19:51.520
<v Speaker 5>special collections for Gap, and they're also updating the stores.

0:19:51.600 --> 0:19:54.840
<v Speaker 5>Check out the store on twenty first and fifth Avenue

0:19:55.000 --> 0:19:57.399
<v Speaker 5>which has the new look Gap. It doesn't look like

0:19:57.440 --> 0:19:58.080
<v Speaker 5>the old look Gap.

0:19:58.800 --> 0:20:01.840
<v Speaker 2>So where's retail going? Like you know, I always think

0:20:01.840 --> 0:20:03.240
<v Speaker 2>it's kind of wild you go into a Zara and

0:20:03.240 --> 0:20:05.439
<v Speaker 2>you can check out yourself and like, you know, and

0:20:05.480 --> 0:20:07.240
<v Speaker 2>part of me kind of likes that. You know, I

0:20:07.240 --> 0:20:09.919
<v Speaker 2>can just do it. But where is retail going? In

0:20:10.000 --> 0:20:12.639
<v Speaker 2>terms of trends, in terms of technology, in terms of

0:20:12.640 --> 0:20:13.120
<v Speaker 2>the experience.

0:20:13.160 --> 0:20:15.520
<v Speaker 5>I think, overall, where retail is going, it's where you

0:20:15.560 --> 0:20:17.800
<v Speaker 5>want it to go. I think the personalized nature of

0:20:17.800 --> 0:20:22.080
<v Speaker 5>retail because of the data that companies have about your preferences.

0:20:22.600 --> 0:20:24.879
<v Speaker 5>I think the AI learnings that are being put in

0:20:24.960 --> 0:20:27.879
<v Speaker 5>place as to when you shop, what price, you shop,

0:20:27.920 --> 0:20:31.280
<v Speaker 5>what style you shop, and I think the marketing appeal

0:20:31.640 --> 0:20:35.800
<v Speaker 5>of what's on Instagram, what's your favorites and what is

0:20:36.000 --> 0:20:39.119
<v Speaker 5>celebrity's favorites or who the new celebrities are they become

0:20:39.160 --> 0:20:42.360
<v Speaker 5>your favorites. I think it's moving faster than ever. It's

0:20:42.440 --> 0:20:46.520
<v Speaker 5>made the supply chain of retailers become more embedded in

0:20:46.600 --> 0:20:49.600
<v Speaker 5>being able to chase and I think overall you look

0:20:49.640 --> 0:20:52.480
<v Speaker 5>at old brands becoming new again. Walk across the street

0:20:52.480 --> 0:20:55.800
<v Speaker 5>to Bloomingdale's. There's more new brands and they've had in years.

0:20:55.880 --> 0:20:57.480
<v Speaker 2>I was just talking about there ago with a friend

0:20:57.520 --> 0:20:59.800
<v Speaker 2>of mine who's just like we talked about the transformation

0:20:59.840 --> 0:21:04.840
<v Speaker 2>of Woomingdale's and against Sacks, which is obviously struggling. One

0:21:04.840 --> 0:21:06.960
<v Speaker 2>thing I want to ask you Amazon, like I have

0:21:07.200 --> 0:21:10.360
<v Speaker 2>noticed in stories and different things how aggressive they are

0:21:11.240 --> 0:21:14.760
<v Speaker 2>in terms of fashion. Is that becoming a big deal

0:21:14.800 --> 0:21:15.160
<v Speaker 2>for them?

0:21:15.600 --> 0:21:17.919
<v Speaker 5>Not as big a deal yet there's still essentials, But

0:21:18.000 --> 0:21:20.840
<v Speaker 5>what you are seeing is brands want their own Amazon

0:21:20.920 --> 0:21:24.840
<v Speaker 5>shops on Amazon. Basically, what brands want today is they

0:21:24.880 --> 0:21:27.960
<v Speaker 5>want where is the customer so they can interact.

0:21:27.560 --> 0:21:30.199
<v Speaker 2>Even though Amazon might copy like what's popular. I mean,

0:21:30.240 --> 0:21:33.119
<v Speaker 2>they have so much data on what's where people are buying.

0:21:33.280 --> 0:21:36.520
<v Speaker 5>Why do people buy Levi's jeans or buy Calvin Klein

0:21:36.600 --> 0:21:39.719
<v Speaker 5>jeans or wherever people want the brand and the fit, so

0:21:39.760 --> 0:21:42.840
<v Speaker 5>they'll always be private label brands provide the halo.

0:21:43.560 --> 0:21:45.800
<v Speaker 3>Can we talk big picture a little bit with like

0:21:46.000 --> 0:21:50.720
<v Speaker 3>a company like Lulu Lemon, for example, going through CEO transition.

0:21:51.440 --> 0:21:54.960
<v Speaker 3>You have Chip Wilson out there saying, you know you

0:21:55.040 --> 0:21:57.920
<v Speaker 3>need to I have good ideas for this company.

0:21:58.480 --> 0:22:00.080
<v Speaker 6>You have some product failure.

0:22:00.119 --> 0:22:01.960
<v Speaker 3>Is that our Bloomberg News team has reported on with

0:22:02.040 --> 0:22:04.080
<v Speaker 3>this idea of some of the leggings being see through.

0:22:04.680 --> 0:22:06.159
<v Speaker 6>Is that brand on the outs?

0:22:07.000 --> 0:22:08.760
<v Speaker 5>The brand? Obviously, if you're not gonna have a product

0:22:08.800 --> 0:22:11.560
<v Speaker 5>that people want, that's a problem. But overall, you can't

0:22:11.600 --> 0:22:13.800
<v Speaker 5>say it's on the outs because look at the amount

0:22:13.800 --> 0:22:16.359
<v Speaker 5>of volume that it does with over ten billion dollars

0:22:16.359 --> 0:22:18.600
<v Speaker 5>in sales. You look at the other act of where

0:22:18.600 --> 0:22:21.760
<v Speaker 5>brands and they're not doing nearly that volume. And there's

0:22:21.760 --> 0:22:24.080
<v Speaker 5>work that needs to be done to reinvent. I always

0:22:24.160 --> 0:22:25.719
<v Speaker 5>call it to be at the top of a retail

0:22:25.800 --> 0:22:28.679
<v Speaker 5>roller coaster. You need to reinvent, re merchandise from new

0:22:28.720 --> 0:22:31.720
<v Speaker 5>juvenate time for Lulu to do that and I was

0:22:31.800 --> 0:22:35.119
<v Speaker 5>just out there recently. New product is coming for this spring.

0:22:35.359 --> 0:22:36.320
<v Speaker 5>Let's see how it does.

0:22:36.560 --> 0:22:39.959
<v Speaker 2>So what about Okay? So Walmart's the big focus this

0:22:40.000 --> 0:22:42.080
<v Speaker 2>week in terms of earnings. Next week we get Home

0:22:42.119 --> 0:22:45.600
<v Speaker 2>Depot TJX. Week after we get Target Costco, Macy's, and

0:22:45.640 --> 0:22:48.080
<v Speaker 2>a whole host of others. Throughout the next couple of weeks.

0:22:48.080 --> 0:22:52.320
<v Speaker 2>Here TJX again, like I know this time, here we go.

0:22:52.520 --> 0:22:54.879
<v Speaker 5>They should be they like the treasure, Hu, what did

0:22:55.000 --> 0:22:56.760
<v Speaker 5>I do? They should be a barn burner. The other

0:22:56.800 --> 0:22:59.639
<v Speaker 5>thing that's new for them, they're increasing their spend on

0:22:59.680 --> 0:23:03.040
<v Speaker 5>market and as they've been recasing their marketing spend, they're

0:23:03.080 --> 0:23:05.679
<v Speaker 5>seeing more traffic in the stores. So look what we

0:23:05.760 --> 0:23:08.600
<v Speaker 5>talked about with gap marketing and product. Look what you

0:23:08.600 --> 0:23:10.960
<v Speaker 5>got with TJ going on. No one would have ever

0:23:11.080 --> 0:23:13.440
<v Speaker 5>thought that marketing would be as big a deal for them.

0:23:13.840 --> 0:23:17.160
<v Speaker 5>It's turning into revenues. And let's not forget the other

0:23:17.200 --> 0:23:20.040
<v Speaker 5>thing TJ has. They have home goods. Home goods is

0:23:20.040 --> 0:23:23.520
<v Speaker 5>doing amazing. They have the most diversification of product assortment.

0:23:23.880 --> 0:23:26.320
<v Speaker 5>I think twenty twenty six looks to be a very

0:23:26.320 --> 0:23:27.080
<v Speaker 5>good year for TJ.

0:23:27.280 --> 0:23:30.359
<v Speaker 2>It's so interesting though they don't really have an online presence. No,

0:23:30.800 --> 0:23:33.840
<v Speaker 2>it's like just fascinating that they really don't because they've got.

0:23:33.680 --> 0:23:34.359
<v Speaker 5>To go to the store.

0:23:34.480 --> 0:23:35.480
<v Speaker 2>You have to go to this store.

0:23:35.560 --> 0:23:37.360
<v Speaker 3>That's that part of because you can't really like find

0:23:37.400 --> 0:23:38.880
<v Speaker 3>out what right, you know, you can't do.

0:23:38.840 --> 0:23:39.760
<v Speaker 2>The treasure hunt.

0:23:40.240 --> 0:23:42.960
<v Speaker 5>They love it. Yeah, and your very loyal customers will

0:23:42.960 --> 0:23:44.840
<v Speaker 5>be there on Tuesdays and Fridays. They know when the

0:23:44.880 --> 0:23:49.639
<v Speaker 5>new merchandise comes in. And frankly, having off price only

0:23:49.680 --> 0:23:54.119
<v Speaker 5>gives iconic heritage to the full price merchandise because you

0:23:54.200 --> 0:23:56.040
<v Speaker 5>know you're getting a deal on some of these brands.

0:23:56.160 --> 0:23:58.480
<v Speaker 5>And look at the brands TJ has, they're better late.

0:23:58.920 --> 0:24:01.840
<v Speaker 3>That was Dana Telsey, under CEO and chief Research Officer

0:24:01.840 --> 0:24:05.040
<v Speaker 3>of Telsey Advisory Group for the full conversation, because we

0:24:05.119 --> 0:24:09.600
<v Speaker 3>did talk everything from Amazon and Bloomingdale's to Nike, TJX,

0:24:09.720 --> 0:24:13.440
<v Speaker 3>Carrol's favorite Walmart, and more. Check out our podcast feed.

0:24:13.560 --> 0:24:14.280
<v Speaker 2>What's not the love?

0:24:14.440 --> 0:24:14.960
<v Speaker 6>He love it?

0:24:15.040 --> 0:24:15.400
<v Speaker 9>I do.

0:24:15.760 --> 0:24:16.560
<v Speaker 2>It's all about the hunt.

0:24:16.560 --> 0:24:18.160
<v Speaker 6>It's old school now, you know, you don't really find

0:24:18.200 --> 0:24:18.960
<v Speaker 6>those deals online.

0:24:19.200 --> 0:24:21.200
<v Speaker 9>I know, it's just kind of fun so way.

0:24:21.240 --> 0:24:23.600
<v Speaker 2>It's kind of a they talk about retail therapy.

0:24:23.600 --> 0:24:25.200
<v Speaker 6>I'm just gonna say.

0:24:24.960 --> 0:24:27.960
<v Speaker 2>All right, still add on Bloomberg Business Week, how executives

0:24:28.000 --> 0:24:29.919
<v Speaker 2>have worked to stay out of the fray a public

0:24:29.960 --> 0:24:31.159
<v Speaker 2>political commentary.

0:24:31.680 --> 0:24:32.879
<v Speaker 6>This is Bloomberg.

0:24:34.760 --> 0:24:38.919
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

0:24:39.040 --> 0:24:41.560
<v Speaker 1>Tim Stenovek on Bloomberg Radio.

0:24:42.560 --> 0:24:45.879
<v Speaker 2>Once President Trump was inaugurated in twenty twenty five, it

0:24:46.000 --> 0:24:48.320
<v Speaker 2>became clear of that corporations would have to please not

0:24:48.359 --> 0:24:52.480
<v Speaker 2>just their shareholders but also his administration lest they be

0:24:52.600 --> 0:24:56.639
<v Speaker 2>targeted for lawsuits or regulatory reprisals, or by the rage

0:24:56.760 --> 0:24:58.720
<v Speaker 2>of the maga movement at large.

0:24:59.240 --> 0:25:01.600
<v Speaker 3>Just think back to that inauguration and who was there

0:25:01.600 --> 0:25:05.439
<v Speaker 3>from the business world. As Bloomberg Businessweeks of Animal writes, quote,

0:25:05.680 --> 0:25:08.560
<v Speaker 3>the Trump administration's actions on a whole host of issues,

0:25:08.600 --> 0:25:12.000
<v Speaker 3>but especially it's brutal treatment of suspected immigrants have the

0:25:12.040 --> 0:25:15.560
<v Speaker 3>general public looking for prominent people and institutions to use

0:25:15.600 --> 0:25:19.000
<v Speaker 3>their power or influence like they did just a few

0:25:19.080 --> 0:25:19.600
<v Speaker 3>years ago.

0:25:20.040 --> 0:25:22.639
<v Speaker 2>She adds, this time, though, the country has been met

0:25:22.680 --> 0:25:25.399
<v Speaker 2>with near total silence and has been left to speculate

0:25:25.440 --> 0:25:28.560
<v Speaker 2>about why we got more from Amanda and the era

0:25:28.720 --> 0:25:30.360
<v Speaker 2>of the good corporate citizen.

0:25:30.880 --> 0:25:32.440
<v Speaker 3>If we think back to just a few years ago,

0:25:32.920 --> 0:25:40.040
<v Speaker 3>the Pride Floweds, diversity and training initiatives, the ESG stuff, investing, hiring.

0:25:42.080 --> 0:25:44.760
<v Speaker 3>That was kind of a blip. I learned from your

0:25:44.800 --> 0:25:47.600
<v Speaker 3>story in the history of the role of a corporation

0:25:47.680 --> 0:25:51.760
<v Speaker 3>in life, that's not really what corporations have done in American.

0:25:51.400 --> 0:25:52.440
<v Speaker 1>History, Right.

0:25:53.359 --> 0:25:55.760
<v Speaker 10>It's easy to have like a bit of recency bias

0:25:55.760 --> 0:25:59.720
<v Speaker 10>about how corporations act relative to society. But when you

0:25:59.720 --> 0:26:01.760
<v Speaker 10>look at sort of like the long sweep of corporate history,

0:26:01.760 --> 0:26:04.800
<v Speaker 10>and I talked to an economic historian about this for

0:26:04.800 --> 0:26:09.440
<v Speaker 10>for the column. You know, companies generally try to advance

0:26:09.480 --> 0:26:12.919
<v Speaker 10>their own interests, which, like you know, it sounds obvious

0:26:12.960 --> 0:26:15.080
<v Speaker 10>to say, but it can be hard to remember that

0:26:15.119 --> 0:26:19.320
<v Speaker 10>because companies have gotten have have worked to have a louder,

0:26:19.520 --> 0:26:23.600
<v Speaker 10>louder and louder voice in culture, in politics, in like

0:26:23.640 --> 0:26:25.480
<v Speaker 10>all these areas of our lives that are not like

0:26:25.520 --> 0:26:29.879
<v Speaker 10>so centrally focused on their own businesses, whatever that business

0:26:29.920 --> 0:26:33.560
<v Speaker 10>might be, depending on the company. So, you know, before

0:26:33.720 --> 0:26:37.440
<v Speaker 10>relatively recently, companies just sort of uh sought to stay

0:26:37.440 --> 0:26:39.840
<v Speaker 10>out of politics in general because it was bad for business,

0:26:40.200 --> 0:26:44.720
<v Speaker 10>but to quietly, privately sort of advance their own interests

0:26:44.760 --> 0:26:47.480
<v Speaker 10>politically in in you know, through lobbying and all the

0:26:47.520 --> 0:26:48.280
<v Speaker 10>ways that we're used to.

0:26:48.520 --> 0:26:50.040
<v Speaker 2>So it's kind of like, you know, it's funny, I

0:26:50.080 --> 0:26:54.240
<v Speaker 2>think your executives when you think about the guilded age, right,

0:26:54.359 --> 0:26:56.439
<v Speaker 2>and the robber Barons and so on and so forth,

0:26:56.560 --> 0:27:01.000
<v Speaker 2>and I think we have this romantic notion of the

0:27:01.040 --> 0:27:04.600
<v Speaker 2>company town and the executives taking care of everybody. And

0:27:04.640 --> 0:27:07.080
<v Speaker 2>I'm sure there was the case in some places, but

0:27:07.160 --> 0:27:08.920
<v Speaker 2>I think maybe we are being a little bit naive

0:27:08.920 --> 0:27:09.800
<v Speaker 2>about how it used.

0:27:09.640 --> 0:27:10.280
<v Speaker 9>To be or no.

0:27:11.040 --> 0:27:13.639
<v Speaker 10>Well, the robber Barons are actually an interesting case because

0:27:13.680 --> 0:27:16.400
<v Speaker 10>this is where a lot of these sort of battles

0:27:16.440 --> 0:27:19.440
<v Speaker 10>were worked out. Because during the time of the robber

0:27:19.480 --> 0:27:21.760
<v Speaker 10>Barons you also had the rise of the labor movement.

0:27:21.840 --> 0:27:25.520
<v Speaker 10>You had really active, really powerful, really militant unions in

0:27:25.520 --> 0:27:31.040
<v Speaker 10>the United States. So the robber barons not only you know,

0:27:31.119 --> 0:27:33.840
<v Speaker 10>adopted the forty hour work week and things like that

0:27:34.240 --> 0:27:38.240
<v Speaker 10>in order to in response to fight from labor, but

0:27:38.280 --> 0:27:41.919
<v Speaker 10>they also did things like established libraries and museums and

0:27:41.960 --> 0:27:44.879
<v Speaker 10>do all of these, you know, get into the creation

0:27:45.040 --> 0:27:48.680
<v Speaker 10>of the public good in order to sort of burnish

0:27:48.680 --> 0:27:52.600
<v Speaker 10>their reputations because there was like an active organized counterpart

0:27:52.680 --> 0:27:56.120
<v Speaker 10>that was trying to reveal them to be something other than,

0:27:56.880 --> 0:27:59.679
<v Speaker 10>you know, entirely pro social. So they did this thing

0:27:59.720 --> 0:28:02.600
<v Speaker 10>because all of those things because of public outcry.

0:28:03.040 --> 0:28:05.160
<v Speaker 2>Well, it's interesting because I think, you know, some folks

0:28:05.200 --> 0:28:09.000
<v Speaker 2>would say some of these billionaires and successful you know executives,

0:28:09.000 --> 0:28:12.080
<v Speaker 2>they certainly donate, they do philanthrop you know philanthropy, and

0:28:12.119 --> 0:28:15.119
<v Speaker 2>they're doing good things for society. I think though, and

0:28:15.160 --> 0:28:17.200
<v Speaker 2>I want to get into your story, and we started

0:28:17.200 --> 0:28:19.119
<v Speaker 2>talking before we even went on air. It's just this

0:28:19.200 --> 0:28:23.800
<v Speaker 2>idea of go to Minneapolis and what is it that

0:28:23.840 --> 0:28:28.600
<v Speaker 2>finally gets executives to kind of band together. Is it

0:28:28.640 --> 0:28:32.080
<v Speaker 2>the first death or shooting by ice agents? Is it

0:28:32.240 --> 0:28:34.520
<v Speaker 2>the second one? Is it the third one. It's just like,

0:28:34.600 --> 0:28:37.720
<v Speaker 2>what's the bar for making people react? And even when

0:28:38.160 --> 0:28:41.840
<v Speaker 2>the reactions happen, it's maybe not as as strong as

0:28:41.840 --> 0:28:42.280
<v Speaker 2>we think.

0:28:42.120 --> 0:28:42.560
<v Speaker 6>It should be.

0:28:43.120 --> 0:28:47.680
<v Speaker 10>Right, Historically, we see a pretty high bar for companies

0:28:47.720 --> 0:28:51.520
<v Speaker 10>to weigh in on politics. Like one of the classic

0:28:51.600 --> 0:28:54.560
<v Speaker 10>examples is that during World War Two, American companies were

0:28:54.600 --> 0:28:56.720
<v Speaker 10>pretty happy to do business with both sides of the

0:28:56.720 --> 0:29:00.760
<v Speaker 10>war until Pearl Harbor, and then it was our interests

0:29:01.280 --> 0:29:03.400
<v Speaker 10>or with the allies, and then it was you know,

0:29:03.760 --> 0:29:06.160
<v Speaker 10>all hands on deck for the American side of the war,

0:29:06.200 --> 0:29:07.920
<v Speaker 10>because there was an American side of the war at

0:29:07.920 --> 0:29:10.760
<v Speaker 10>that point. And you also saw this during the Civil

0:29:10.840 --> 0:29:13.000
<v Speaker 10>Rights movement that companies sort of stayed quiet on this

0:29:13.120 --> 0:29:18.280
<v Speaker 10>until TV coverage of police brutality in the South was

0:29:18.640 --> 0:29:20.800
<v Speaker 10>so horrific and the country was so horrified that they

0:29:20.800 --> 0:29:23.560
<v Speaker 10>couldn't sit on the sidelines anymore. So you have that

0:29:23.640 --> 0:29:29.800
<v Speaker 10>sort of happening again now. But people in corporate roles

0:29:29.800 --> 0:29:32.600
<v Speaker 10>of corporate influence are even more shy than they were

0:29:32.680 --> 0:29:35.720
<v Speaker 10>I think in those eras to weigh in on either side,

0:29:36.440 --> 0:29:40.600
<v Speaker 10>because we had two videotaped killings that you know, everybody

0:29:40.680 --> 0:29:43.840
<v Speaker 10>in the country probably saw part of at least and

0:29:44.080 --> 0:29:46.960
<v Speaker 10>only then did we get like a very tepid statement

0:29:47.120 --> 0:29:50.800
<v Speaker 10>from the Minnesota Chamber of Commerce with sixty local companies

0:29:50.840 --> 0:29:53.000
<v Speaker 10>signing on to it. We didn't have, like we haven't

0:29:53.040 --> 0:29:59.480
<v Speaker 10>had much national conversation from people of enormous influence in

0:29:59.520 --> 0:30:01.240
<v Speaker 10>the business about any of those Like you.

0:30:01.240 --> 0:30:04.440
<v Speaker 2>Think about Davos, right, everybody was gathered there like there's

0:30:04.480 --> 0:30:06.080
<v Speaker 2>a place, but I don't know that there was like

0:30:06.280 --> 0:30:06.760
<v Speaker 2>things that.

0:30:06.760 --> 0:30:10.880
<v Speaker 3>Came out not about this, No, not at all. You know,

0:30:10.960 --> 0:30:13.280
<v Speaker 3>you mentioned you talk about World War Two, the civil

0:30:13.360 --> 0:30:15.840
<v Speaker 3>rights movement. You also write about apartheid and what happened

0:30:15.880 --> 0:30:20.959
<v Speaker 3>with the jailing of Nelson Mandela in South Africa. After

0:30:21.680 --> 0:30:24.560
<v Speaker 3>all of those historical events, you have something in the

0:30:24.640 --> 0:30:27.200
<v Speaker 3>US in twenty ten happened Citizens United versus the.

0:30:27.120 --> 0:30:28.040
<v Speaker 6>Federal Election Commission.

0:30:28.120 --> 0:30:30.440
<v Speaker 3>Talk about what that does in that Supreme Court case

0:30:30.480 --> 0:30:33.880
<v Speaker 3>does to change the role of a corporation as a citizen.

0:30:34.120 --> 0:30:36.920
<v Speaker 10>Right, So what we see both historically and right now

0:30:37.080 --> 0:30:41.320
<v Speaker 10>is corporation sort of trying to, you know, wiggle out

0:30:41.320 --> 0:30:44.160
<v Speaker 10>of this mess by saying, we're not political, we don't

0:30:44.280 --> 0:30:46.960
<v Speaker 10>have a role in politics. We are here to serve,

0:30:47.320 --> 0:30:51.120
<v Speaker 10>you know, our customers, to run our business profitably for

0:30:51.120 --> 0:30:53.520
<v Speaker 10>our shareholders, and that is that is it. But in

0:30:53.560 --> 0:30:55.800
<v Speaker 10>twenty ten you have the Citizens United decision, and this

0:30:55.920 --> 0:30:59.440
<v Speaker 10>is this was like the sort of culmination of a

0:30:59.520 --> 0:31:04.719
<v Speaker 10>genuine forty year process in which, you know, corporate America

0:31:04.840 --> 0:31:07.760
<v Speaker 10>decided they wanted a more active role in democracy, they

0:31:07.760 --> 0:31:10.560
<v Speaker 10>wanted a more active role in politics. This started in

0:31:10.600 --> 0:31:13.200
<v Speaker 10>nineteen seventy one with the Powell Memo, and the author

0:31:13.240 --> 0:31:15.720
<v Speaker 10>of that memo became a Supreme Court justice just a

0:31:15.720 --> 0:31:20.840
<v Speaker 10>few years later. So you have this process of the

0:31:20.960 --> 0:31:24.800
<v Speaker 10>sort of like pro business you know, arguments being put

0:31:24.800 --> 0:31:32.480
<v Speaker 10>into academia, into the intelligentsia, and pro business judges being

0:31:32.480 --> 0:31:37.440
<v Speaker 10>put on courts. And that leads to this decision where

0:31:37.800 --> 0:31:41.840
<v Speaker 10>it is now pretty easy for corporations to fund in

0:31:41.880 --> 0:31:45.880
<v Speaker 10>a pretty limitless way political candidates. So corporations have a

0:31:45.920 --> 0:31:49.320
<v Speaker 10>really loud voice in our politics, whether or not we

0:31:49.440 --> 0:31:52.040
<v Speaker 10>always realize it, and so, which I think makes it

0:31:52.080 --> 0:31:54.200
<v Speaker 10>extra notable that they're being quiet right now.

0:31:54.320 --> 0:31:57.000
<v Speaker 2>So I love the title. So President Trump is called

0:31:57.000 --> 0:31:59.960
<v Speaker 2>bluff on the era of good corporate citizen. The President

0:32:00.040 --> 0:32:02.840
<v Speaker 2>has exposed an ugly truth about corporations. They're no longer

0:32:02.920 --> 0:32:05.680
<v Speaker 2>even pretending to be good citizens. So it's an important point,

0:32:05.720 --> 0:32:09.000
<v Speaker 2>Like it's like peelback or you know, pull back the

0:32:09.000 --> 0:32:12.200
<v Speaker 2>curtain right and right of not being political. Yet there

0:32:12.240 --> 0:32:14.600
<v Speaker 2>is so much money in politics, and we often talk

0:32:14.640 --> 0:32:17.160
<v Speaker 2>about this that who's really represented when you go to

0:32:17.280 --> 0:32:20.560
<v Speaker 2>Washington Is it the corporations who have very very deep

0:32:20.600 --> 0:32:24.000
<v Speaker 2>pockets and have this ability to certainly get the attention

0:32:24.080 --> 0:32:27.600
<v Speaker 2>of lawmakers. One of the other things I want to

0:32:27.600 --> 0:32:29.640
<v Speaker 2>bring up, though, is something I think about a lot.

0:32:30.040 --> 0:32:33.120
<v Speaker 2>Is the fiduciary responsibility though of a leader to not

0:32:33.160 --> 0:32:34.280
<v Speaker 2>get in the crosshairs.

0:32:34.520 --> 0:32:36.640
<v Speaker 3>I was thinking of your comments about this as soon

0:32:36.640 --> 0:32:39.160
<v Speaker 3>as you know, when Amanda was talking earlier, because you said,

0:32:39.360 --> 0:32:41.680
<v Speaker 3>as Carol often alludes to, is there is there any

0:32:41.760 --> 0:32:44.840
<v Speaker 3>upside to actually weighing in here as a CEO?

0:32:45.080 --> 0:32:45.240
<v Speaker 9>Right?

0:32:45.360 --> 0:32:48.000
<v Speaker 2>Right, You've got this to protect your company and do

0:32:48.080 --> 0:32:50.880
<v Speaker 2>every take actions that are in the best interests in protecting.

0:32:50.600 --> 0:32:52.920
<v Speaker 3>Yourself and like doing what somebody thinks is quote the

0:32:52.960 --> 0:32:56.360
<v Speaker 3>right thing. Right is not a metric that Wall Street

0:32:56.760 --> 0:32:58.280
<v Speaker 3>judges the performance of a company on.

0:32:58.680 --> 0:32:58.920
<v Speaker 6>Right.

0:32:59.000 --> 0:33:00.720
<v Speaker 10>Yeah, I think that right now you have a lot

0:33:00.720 --> 0:33:04.800
<v Speaker 10>of executives looking at the situation both political and sort

0:33:04.840 --> 0:33:08.640
<v Speaker 10>of social in the country and going do we have

0:33:09.000 --> 0:33:10.960
<v Speaker 10>more of a Do I, as a person even have

0:33:11.000 --> 0:33:14.160
<v Speaker 10>more of a responsibility to my company's shareholders? Or do

0:33:14.240 --> 0:33:17.400
<v Speaker 10>I have more of a responsibility to society as someone

0:33:17.400 --> 0:33:18.040
<v Speaker 10>with influence?

0:33:18.120 --> 0:33:18.239
<v Speaker 2>Right?

0:33:18.600 --> 0:33:21.200
<v Speaker 10>And you know, I think one thing that is different

0:33:21.200 --> 0:33:24.360
<v Speaker 10>about now than about twenty twenty is that the Trump

0:33:24.400 --> 0:33:28.040
<v Speaker 10>administration is willing to use the levers of power in

0:33:28.160 --> 0:33:32.520
<v Speaker 10>order to cajole or punish businesses that do or do

0:33:32.600 --> 0:33:36.000
<v Speaker 10>not do things that the administration prefers. I think some

0:33:37.320 --> 0:33:41.280
<v Speaker 10>you know, some executives are probably just straightforward Trump supporters,

0:33:41.280 --> 0:33:44.240
<v Speaker 10>and they don't speak out because they like the administration's policies.

0:33:44.640 --> 0:33:47.600
<v Speaker 10>Some probably don't like the administration's policies and don't speak

0:33:47.600 --> 0:33:51.200
<v Speaker 10>out because they're afraid of reprisal. And if you know,

0:33:51.240 --> 0:33:53.560
<v Speaker 10>the government acts in such a way that it harms

0:33:53.560 --> 0:33:56.800
<v Speaker 10>their company, then like they probably haven't done their job

0:33:57.640 --> 0:34:00.840
<v Speaker 10>as they understand it, according to their content, because they're

0:34:01.320 --> 0:34:05.280
<v Speaker 10>you know, ultimate responsibility in their role is to their shareholders.

0:34:05.360 --> 0:34:07.880
<v Speaker 10>So if they're doing things that they know could get

0:34:07.880 --> 0:34:11.480
<v Speaker 10>them punished, then I think that that is the uh

0:34:12.200 --> 0:34:14.560
<v Speaker 10>is the particular calculus that a lot of executives are.

0:34:14.440 --> 0:34:15.040
<v Speaker 9>Doing right now.

0:34:15.120 --> 0:34:17.360
<v Speaker 2>You know, I'm just thinking of someone's listening. We're running

0:34:17.360 --> 0:34:20.239
<v Speaker 2>out of time, but it's like, oh, you know, I

0:34:20.280 --> 0:34:22.640
<v Speaker 2>can just see the emails or whether we're being so

0:34:22.680 --> 0:34:26.120
<v Speaker 2>and so forth. But it's why is this before we

0:34:26.239 --> 0:34:29.520
<v Speaker 2>wrap up forty seconds important to point out? And is

0:34:29.560 --> 0:34:33.800
<v Speaker 2>it that companies spend a lot of money in lobbying?

0:34:33.920 --> 0:34:36.000
<v Speaker 2>Like what is what is your big takeaway? You think?

0:34:36.040 --> 0:34:39.600
<v Speaker 10>You well, I think that it's important to understand companies

0:34:39.760 --> 0:34:46.120
<v Speaker 10>as institutions of power and influence in American society. Business

0:34:46.200 --> 0:34:49.640
<v Speaker 10>journalism is interesting and is worthwhile because these companies are

0:34:49.680 --> 0:34:53.640
<v Speaker 10>important in the country, and discussing them like they're important

0:34:53.960 --> 0:34:57.800
<v Speaker 10>means being serious about, like the types of influence they wield,

0:34:57.960 --> 0:35:00.440
<v Speaker 10>even if it's political influence.

0:35:01.080 --> 0:35:04.040
<v Speaker 3>That's Amanda Ball, senior reporter for Bloomberg business Week.

0:35:04.400 --> 0:35:05.680
<v Speaker 2>I have to say, Tim, you know, and we talked

0:35:05.680 --> 0:35:09.680
<v Speaker 2>about this with Amanda. I think because we've we've had

0:35:09.719 --> 0:35:13.680
<v Speaker 2>guests on, we've had leaders on, we've had consulting firms

0:35:13.680 --> 0:35:17.759
<v Speaker 2>that advise, you know, C suite leadership about why everybody's

0:35:17.840 --> 0:35:20.480
<v Speaker 2>so quiet, And I think it largely has to do

0:35:20.640 --> 0:35:24.200
<v Speaker 2>with nobody wants to be on the president's radar, right

0:35:24.320 --> 0:35:26.320
<v Speaker 2>and all of a sudden come up in a social

0:35:26.360 --> 0:35:29.800
<v Speaker 2>media post or a comment out of the Oval office.

0:35:29.920 --> 0:35:31.480
<v Speaker 2>And I kind of get it. If you're a publicly

0:35:31.480 --> 0:35:34.440
<v Speaker 2>held company, you do have a fiduciary responsibility to think

0:35:34.440 --> 0:35:39.280
<v Speaker 2>about what's best for your company, what's best for investors.

0:35:39.320 --> 0:35:41.239
<v Speaker 2>But it still feels a little uncomfortable.

0:35:41.560 --> 0:35:45.359
<v Speaker 3>You know, I'm going to out myself as you know,

0:35:46.360 --> 0:35:49.600
<v Speaker 3>watching some other shows on the on the television, but

0:35:49.840 --> 0:35:53.759
<v Speaker 3>it reminds me of an interview that I saw Chris

0:35:53.800 --> 0:35:57.120
<v Speaker 3>Christie give last week maybe or the week before. He

0:35:57.239 --> 0:36:01.000
<v Speaker 3>was on the Bill Maher show on each and he

0:36:01.040 --> 0:36:04.839
<v Speaker 3>talked about other Republican politicians because Chris Christie has been

0:36:04.960 --> 0:36:08.840
<v Speaker 3>outspoken about President Trump, and Chris Christy's not in office

0:36:09.200 --> 0:36:11.080
<v Speaker 3>right now, former governor of New Jersey.

0:36:11.200 --> 0:36:12.080
<v Speaker 6>You're a former governor.

0:36:13.239 --> 0:36:17.520
<v Speaker 3>But he said that privately he hears from Republicans in

0:36:17.600 --> 0:36:21.080
<v Speaker 3>the green room when he goes on TV, and he

0:36:21.160 --> 0:36:24.200
<v Speaker 3>says they say stuff to him that is very different

0:36:24.239 --> 0:36:25.719
<v Speaker 3>than what they go and say publicly.

0:36:25.920 --> 0:36:27.880
<v Speaker 2>All right, folks, That wraps up the first hour of

0:36:27.920 --> 0:36:30.440
<v Speaker 2>the weekend edition of Bloomberg Business Week from Bloomberg Radio.

0:36:30.719 --> 0:36:33.600
<v Speaker 2>Coming up in our next hour, Bad Bunnies halftime show

0:36:33.680 --> 0:36:36.880
<v Speaker 2>at the Super Bowl translating into business for one company

0:36:37.000 --> 0:36:38.600
<v Speaker 2>that might actually surprise you.

0:36:38.840 --> 0:36:41.960
<v Speaker 3>Also, from a Ritz Carlton Reserve in Saudi Arabia to

0:36:42.000 --> 0:36:45.279
<v Speaker 3>the world's first and only five star crews, We've got

0:36:45.360 --> 0:36:48.240
<v Speaker 3>the Forbes Travel Guide twenty twenty six star Award.

0:36:48.440 --> 0:36:52.120
<v Speaker 2>Also Monster jam Disney on ice Hands, so much more,

0:36:52.200 --> 0:36:54.960
<v Speaker 2>and so we get a good read into how families

0:36:54.960 --> 0:36:57.000
<v Speaker 2>are actually spending their free time.

0:36:56.920 --> 0:36:58.880
<v Speaker 6>And maybe their discretionary income.

0:36:59.040 --> 0:36:59.920
<v Speaker 2>Yes, that's a good point.

0:37:00.080 --> 0:37:04.000
<v Speaker 3>It's Bloomberg BusinessWeek. That's Carol Masser. I'm Tim Stanevex.

0:37:04.040 --> 0:37:04.560
<v Speaker 6>Stay with us.

0:37:04.560 --> 0:37:07.319
<v Speaker 3>Today's top stories and global business headlines are coming up

0:37:07.400 --> 0:37:07.799
<v Speaker 3>right now.

0:37:20.400 --> 0:37:24.719
<v Speaker 1>This is Bloomberg Business Week Daily, reporting from the magazine

0:37:24.760 --> 0:37:29.360
<v Speaker 1>that helps global leaders stay ahead with insight on the people, companies,

0:37:29.400 --> 0:37:34.280
<v Speaker 1>and trends shaping today's complex economy. Plus global business, finance

0:37:34.320 --> 0:37:37.879
<v Speaker 1>and tech news as it happens. Bloomberg Business Week Daily

0:37:38.200 --> 0:37:42.680
<v Speaker 1>with Carol Masser and Tim Steneveek on Bloomberg Radio.

0:37:43.000 --> 0:37:45.000
<v Speaker 2>Plenty ahead our second hour of the weekend edition of

0:37:45.040 --> 0:37:49.000
<v Speaker 2>Bloomberg Business Week, including a look at online education, how

0:37:49.040 --> 0:37:52.120
<v Speaker 2>Coursera and Babel are making the grade when it comes

0:37:52.120 --> 0:37:54.080
<v Speaker 2>to customers and expansion.

0:37:53.760 --> 0:37:56.279
<v Speaker 3>Plus the family owned company behind the Ringling Brothers and

0:37:56.360 --> 0:37:58.920
<v Speaker 3>Barnum and Bailey, Monster jam, Disney on ice, and how

0:37:58.920 --> 0:38:04.759
<v Speaker 3>families are spending and using discretionary funds and discretionary time.

0:38:04.840 --> 0:38:09.600
<v Speaker 2>I gotta tell you, I got a little nephew. It's

0:38:09.600 --> 0:38:11.960
<v Speaker 2>actually my niece's son, so I don't know what you

0:38:12.040 --> 0:38:15.920
<v Speaker 2>call grand nephew, but really into those monster jams, the

0:38:15.960 --> 0:38:18.799
<v Speaker 2>monster trucks and stuff, and has gone with my brother grandfather.

0:38:19.360 --> 0:38:22.120
<v Speaker 6>How do they get you what earplugs? I know, selling

0:38:22.120 --> 0:38:24.799
<v Speaker 6>the ear plugs at the because it's so loud.

0:38:24.520 --> 0:38:25.839
<v Speaker 2>It sounds like someone who's been there.

0:38:25.920 --> 0:38:28.600
<v Speaker 3>Yeah, didn't bring air plugs, but we bought some. Also

0:38:28.680 --> 0:38:31.640
<v Speaker 3>some of the world's finest hotels and the only five

0:38:31.640 --> 0:38:33.719
<v Speaker 3>star crews. We talked to the woman behind standards and

0:38:33.800 --> 0:38:36.279
<v Speaker 3>ratings for the Forbes Travel Guide first up.

0:38:36.320 --> 0:38:37.000
<v Speaker 2>This hour.

0:38:42.200 --> 0:38:45.320
<v Speaker 3>Bad Bunny super Bowl halftime performance not only turned heads

0:38:45.360 --> 0:38:48.440
<v Speaker 3>for the music, dancing in costumes, but also for pushing

0:38:48.440 --> 0:38:51.080
<v Speaker 3>people to learn Spanish. We got up with Julie Hansen,

0:38:51.160 --> 0:38:53.960
<v Speaker 3>chief revenue Officer in US CEO of Babbel, on the

0:38:54.000 --> 0:38:56.600
<v Speaker 3>surge her company saw after the halftime show.

0:38:57.040 --> 0:38:59.399
<v Speaker 8>Normally we have about sixty two percent of our daily

0:38:59.400 --> 0:39:03.359
<v Speaker 8>sign ups are people learning Spanish. During the Super Bowl

0:39:03.680 --> 0:39:07.560
<v Speaker 8>almost eighty five percent during that halftime show. Overall sign

0:39:07.680 --> 0:39:11.680
<v Speaker 8>ups were up just about four x, downloads up three x.

0:39:12.040 --> 0:39:17.719
<v Speaker 8>Gotch and you know it actually is state sustaining. Excuse me,

0:39:18.200 --> 0:39:21.640
<v Speaker 8>so like Spanish remains by far, the is over it,

0:39:21.760 --> 0:39:25.160
<v Speaker 8>like seventy eight percent sign ups still, so it's really

0:39:25.200 --> 0:39:26.680
<v Speaker 8>having a phenomenal effect.

0:39:27.200 --> 0:39:30.359
<v Speaker 9>Maybe online we knew it would be big. We had

0:39:30.360 --> 0:39:31.359
<v Speaker 9>no idea it'd be like this.

0:39:31.560 --> 0:39:35.000
<v Speaker 3>In the past, have have big cultural events sparked sign

0:39:35.040 --> 0:39:37.200
<v Speaker 3>ups such as this or is this unprecedented in the

0:39:37.239 --> 0:39:37.680
<v Speaker 3>history of.

0:39:37.640 --> 0:39:43.560
<v Speaker 8>Babel, Yes, but nothing quite like this, especially in the US,

0:39:44.640 --> 0:39:48.680
<v Speaker 8>you know, just so instantaneous and so significant.

0:39:50.160 --> 0:39:51.439
<v Speaker 6>What's the staying power though?

0:39:51.680 --> 0:39:53.319
<v Speaker 3>I mean, we all know what it's like to have

0:39:53.360 --> 0:39:56.120
<v Speaker 3>New Year's resolutions and say I'm going to do this,

0:39:56.160 --> 0:39:57.880
<v Speaker 3>I'm going to learn this new language, and then you

0:39:57.960 --> 0:39:59.680
<v Speaker 3>kind of fall off a cliff after a few weeks.

0:40:00.960 --> 0:40:03.439
<v Speaker 9>For sure we will see the thing.

0:40:04.239 --> 0:40:07.840
<v Speaker 8>I like our odds though, because two factors together here.

0:40:08.200 --> 0:40:12.280
<v Speaker 9>One, just the growth of Spanish language.

0:40:11.880 --> 0:40:16.279
<v Speaker 8>In music and culture is really sustained and also again significant,

0:40:16.320 --> 0:40:19.800
<v Speaker 8>so that's kind of creating this ongoing interest in the topic.

0:40:20.239 --> 0:40:22.200
<v Speaker 9>And Two the early year.

0:40:22.080 --> 0:40:25.440
<v Speaker 8>Cohort I mean January in particular, but we're almost in January.

0:40:25.640 --> 0:40:27.480
<v Speaker 9>That is by far the strongest cohort.

0:40:27.520 --> 0:40:30.000
<v Speaker 8>There is something about that beginning of the year New

0:40:30.040 --> 0:40:33.760
<v Speaker 8>Year's resolution knew you this is the best most engaged

0:40:33.760 --> 0:40:35.640
<v Speaker 8>group of users that we sign up all year, like

0:40:35.680 --> 0:40:37.200
<v Speaker 8>twenty percent more.

0:40:36.960 --> 0:40:40.600
<v Speaker 9>Engagement than in other months. So if they can.

0:40:40.560 --> 0:40:44.920
<v Speaker 8>Keep that February intensity, the January intensity and the February

0:40:44.960 --> 0:40:46.720
<v Speaker 8>you know interest from bad Bunny.

0:40:46.960 --> 0:40:48.040
<v Speaker 9>It's a pretty good combination.

0:40:48.320 --> 0:40:50.239
<v Speaker 2>Yeah, how do you engauge? Like, is there a way

0:40:50.280 --> 0:40:52.920
<v Speaker 2>when somebody signs up how or is it just we'll

0:40:52.960 --> 0:40:54.480
<v Speaker 2>see how long they stick with it?

0:40:56.320 --> 0:40:58.439
<v Speaker 9>We I mean, the proof is in that pudding for sure.

0:40:58.920 --> 0:41:01.279
<v Speaker 8>But we do see when they sign up, I mean

0:41:01.280 --> 0:41:04.480
<v Speaker 8>when people tell us what their motivation is, and that

0:41:04.680 --> 0:41:07.400
<v Speaker 8>also they'll tell us how much they think they're willing

0:41:07.440 --> 0:41:10.560
<v Speaker 8>to how much time they're willing to invest. And that's

0:41:10.560 --> 0:41:12.719
<v Speaker 8>an important topic to us because we're, you know, the

0:41:13.120 --> 0:41:16.200
<v Speaker 8>point of Babel is we want to actually teach the language,

0:41:16.200 --> 0:41:19.239
<v Speaker 8>so we really try to respect people's time and we

0:41:19.280 --> 0:41:22.080
<v Speaker 8>want the time with Babbel to be time well spent,

0:41:22.520 --> 0:41:25.920
<v Speaker 8>so we pay attention to that particular metric. But interestingly,

0:41:25.960 --> 0:41:29.240
<v Speaker 8>in January we saw that travel as was the number

0:41:29.239 --> 0:41:33.760
<v Speaker 8>one motivation by far. Forty three percent of our January

0:41:33.760 --> 0:41:35.720
<v Speaker 8>sign up cited travel Is there a reason?

0:41:36.280 --> 0:41:38.919
<v Speaker 9>And that's up like seventeen percent year over year.

0:41:39.239 --> 0:41:41.120
<v Speaker 2>Oh, what language is in particular.

0:41:41.400 --> 0:41:47.640
<v Speaker 8>Spanish and English and you know following that is French, Italian, German.

0:41:48.920 --> 0:41:51.200
<v Speaker 9>We teach fourteen languages, but those are your top five,

0:41:51.400 --> 0:41:51.839
<v Speaker 9>top four?

0:41:53.080 --> 0:41:54.920
<v Speaker 2>You know, it's yeah, it's kind of fascinating. Does it

0:41:54.920 --> 0:41:57.160
<v Speaker 2>also just say to you that more consumers are travel

0:41:57.160 --> 0:41:58.920
<v Speaker 2>like I'm just crying. You know, we're always trying to

0:41:58.920 --> 0:42:02.160
<v Speaker 2>figure out what cannsumers are up to in an economy

0:42:02.200 --> 0:42:05.200
<v Speaker 2>where not everybody benefits equally. Is there a read for

0:42:05.280 --> 0:42:08.759
<v Speaker 2>you on the US consumer based on you know that

0:42:08.800 --> 0:42:11.200
<v Speaker 2>they want to learn more languages because they're traveling more

0:42:11.280 --> 0:42:12.720
<v Speaker 2>or I'm just curious, what are you seeing?

0:42:13.239 --> 0:42:16.359
<v Speaker 9>Are we just cold and we want to go somewhere war? Okay,

0:42:16.640 --> 0:42:17.960
<v Speaker 9>give it this winter.

0:42:19.760 --> 0:42:23.600
<v Speaker 8>On the US side, we still see the travel is

0:42:23.600 --> 0:42:26.239
<v Speaker 8>a strong motivator, but actually for the US side it

0:42:26.239 --> 0:42:29.239
<v Speaker 8>can be even the stronger motivator to connect with friends

0:42:29.280 --> 0:42:32.480
<v Speaker 8>and family. And again, as Spanish grows in the country,

0:42:32.280 --> 0:42:36.640
<v Speaker 8>that becomes even a more important impact. But it is

0:42:36.719 --> 0:42:40.200
<v Speaker 8>interesting to see the worldwide surge and travel interest that

0:42:40.239 --> 0:42:42.560
<v Speaker 8>we're seeing in our data. I'm not sure I knew

0:42:42.560 --> 0:42:45.720
<v Speaker 8>that was coming, because travel has been on the upswing

0:42:45.840 --> 0:42:46.719
<v Speaker 8>for several years now.

0:42:46.880 --> 0:42:49.120
<v Speaker 3>Yeah, well you said you didn't necessarily know if that

0:42:49.200 --> 0:42:51.400
<v Speaker 3>was coming. A lot of investors seemed like they didn't

0:42:51.440 --> 0:42:54.279
<v Speaker 3>know that the Ai Revolution was coming as quickly as

0:42:54.320 --> 0:42:58.279
<v Speaker 3>it has. T Mobile launched real time AI services on

0:42:58.320 --> 0:43:02.799
<v Speaker 3>its wireless nowork, including live translation during phone calls for

0:43:02.920 --> 0:43:07.520
<v Speaker 3>over fifty languages. Are we entering a world where technology

0:43:08.160 --> 0:43:10.960
<v Speaker 3>will allow us to just speak our own languages and

0:43:11.000 --> 0:43:13.160
<v Speaker 3>we will not need to learn other languages? I know

0:43:13.200 --> 0:43:15.399
<v Speaker 3>that's a crazy thing for me to ask, but like,

0:43:15.760 --> 0:43:16.839
<v Speaker 3>this is the world we live in.

0:43:17.320 --> 0:43:20.600
<v Speaker 9>Well, we agree that, I mean, AI translation is real.

0:43:20.760 --> 0:43:25.319
<v Speaker 8>It's powerful, it's very useful, but it only solves kind

0:43:25.320 --> 0:43:28.560
<v Speaker 8>of immediate communication needs. And by the way, it does

0:43:28.560 --> 0:43:31.840
<v Speaker 8>so with a lag, which is not the most fluid

0:43:31.840 --> 0:43:35.919
<v Speaker 8>way to connect to someone or converse. So we think

0:43:35.960 --> 0:43:40.640
<v Speaker 8>that an LM can translate any conversation, but it can't

0:43:40.640 --> 0:43:43.400
<v Speaker 8>give you the joy of understanding a joke in another

0:43:43.480 --> 0:43:47.080
<v Speaker 8>language or the feeling of truly belonging in another culture.

0:43:47.680 --> 0:43:53.040
<v Speaker 8>Translation solves the moment learning transforms the person. So we

0:43:53.160 --> 0:43:56.200
<v Speaker 8>think that, you know, learning a language is here to

0:43:56.239 --> 0:43:58.239
<v Speaker 8>stay as long as people have languages.

0:43:58.760 --> 0:44:02.360
<v Speaker 3>That was Julie Hansen, revenue officer and us CEO of Babbel.

0:44:02.840 --> 0:44:05.839
<v Speaker 3>Languages are just one aspect of the online learning ecosystem.

0:44:05.840 --> 0:44:08.239
<v Speaker 3>There's also the software used by colleges and hubs for

0:44:08.360 --> 0:44:11.239
<v Speaker 3>testing practical and professional educational preparedness.

0:44:11.480 --> 0:44:14.200
<v Speaker 2>Two of those platforms, Coursera and You to Me, announced

0:44:14.200 --> 0:44:15.920
<v Speaker 2>plans for an all stock merger at the end of

0:44:15.960 --> 0:44:19.120
<v Speaker 2>twenty twenty five. Now they're working on integrating the two

0:44:19.160 --> 0:44:22.120
<v Speaker 2>companies together. We got up with Greg Hart, president and

0:44:22.120 --> 0:44:24.239
<v Speaker 2>CEO of Coursera in San Francisco.

0:44:24.600 --> 0:44:26.880
<v Speaker 3>Greg, I want to start with the merger. Carol mentioned

0:44:26.880 --> 0:44:29.680
<v Speaker 3>it in December, an all stock merger between Coursera and

0:44:29.719 --> 0:44:32.960
<v Speaker 3>you to Me. What is the status of that right now?

0:44:33.000 --> 0:44:34.960
<v Speaker 3>We understand it's going to close in the second part

0:44:35.440 --> 0:44:39.920
<v Speaker 3>of the year. The integration, how does it go, What

0:44:39.960 --> 0:44:42.200
<v Speaker 3>does it mean in terms of the customer and user experience?

0:44:42.239 --> 0:44:43.480
<v Speaker 3>And who's the boss?

0:44:44.560 --> 0:44:45.680
<v Speaker 6>Thank you Tim for the question.

0:44:45.840 --> 0:44:50.680
<v Speaker 11>So we are going through the regulatory approval process right now.

0:44:51.000 --> 0:44:54.239
<v Speaker 11>Nothing to share on that front, but we're moving through

0:44:54.239 --> 0:44:56.560
<v Speaker 11>the paces and then we'll hope to move through that

0:44:56.600 --> 0:45:00.640
<v Speaker 11>and then go through shareholder approval. In terms of who's

0:45:00.680 --> 0:45:04.160
<v Speaker 11>the boss, first of all, the customer is always the boss.

0:45:04.800 --> 0:45:06.719
<v Speaker 11>In terms of the actual governance of the company, I

0:45:06.800 --> 0:45:10.480
<v Speaker 11>will be the CEO of the combined company, and we

0:45:10.520 --> 0:45:14.120
<v Speaker 11>are excited about that combination because of the opportunity to

0:45:14.120 --> 0:45:19.600
<v Speaker 11>bring together two businesses that are really quite complementary. You

0:45:19.719 --> 0:45:22.920
<v Speaker 11>to me, the companies are roughly the same size in revenue,

0:45:22.960 --> 0:45:25.600
<v Speaker 11>So the combined revenue of the companies would be about

0:45:25.600 --> 0:45:28.880
<v Speaker 11>one point five billion dollars for twenty twenty five with

0:45:29.239 --> 0:45:33.360
<v Speaker 11>about ten percent adjusted ebitdam margin's free synergies. We also

0:45:33.440 --> 0:45:37.960
<v Speaker 11>announced at signing that we would deliver one hundred and

0:45:37.960 --> 0:45:42.520
<v Speaker 11>fifteen million dollars of Synergy's post clothes within the first

0:45:42.560 --> 0:45:45.360
<v Speaker 11>two years, and so a nice improvement in the operating

0:45:45.760 --> 0:45:48.920
<v Speaker 11>margin that we have as a combined company. We are

0:45:48.960 --> 0:45:52.600
<v Speaker 11>focused as we go through the planning process on exactly

0:45:52.640 --> 0:45:56.319
<v Speaker 11>what that integrated company and platform will look like. So

0:45:56.400 --> 0:45:59.520
<v Speaker 11>how do we think about pricing and packaging and promotions,

0:45:59.560 --> 0:46:01.479
<v Speaker 11>of course, how do we think about the leadership team,

0:46:01.840 --> 0:46:04.319
<v Speaker 11>and then how do we bring the companies together to

0:46:04.440 --> 0:46:08.120
<v Speaker 11>really drive not only you know, better margins through the synergies,

0:46:08.120 --> 0:46:11.320
<v Speaker 11>but also really over time, drive much higher revenue growth

0:46:11.360 --> 0:46:15.040
<v Speaker 11>and do a better job of addressing the massive market

0:46:15.040 --> 0:46:16.920
<v Speaker 11>opportunity in front of the companies.

0:46:17.440 --> 0:46:20.680
<v Speaker 3>Greg there there have been many examples of mergers that

0:46:20.680 --> 0:46:22.440
<v Speaker 3>have been announced that haven't actually gone through. For a

0:46:22.440 --> 0:46:25.480
<v Speaker 3>whole multitude of reasons, some of them a regulatory some

0:46:25.520 --> 0:46:29.000
<v Speaker 3>of them have involved other factors. What happens if this

0:46:29.280 --> 0:46:30.520
<v Speaker 3>doesn't go through.

0:46:30.840 --> 0:46:33.080
<v Speaker 11>Well, I'm very confident that it will. I mean, we

0:46:33.160 --> 0:46:38.280
<v Speaker 11>operate in the education space, which is a massive space,

0:46:38.360 --> 0:46:42.440
<v Speaker 11>you know, two trillion plus dollars that encompasses physical education

0:46:42.680 --> 0:46:47.360
<v Speaker 11>so day through twelve universities, vocational schools. It encompasses the

0:46:47.440 --> 0:46:50.400
<v Speaker 11>online sector that we happen to be a part of,

0:46:50.480 --> 0:46:52.000
<v Speaker 11>and you to me also is a part of. And

0:46:52.000 --> 0:46:54.640
<v Speaker 11>then of course it encompasses all the other ways that

0:46:54.719 --> 0:46:59.120
<v Speaker 11>people learn today and increasingly that is through things like

0:46:59.480 --> 0:47:03.520
<v Speaker 11>LLLM or YouTube or TikTok. We believe we have a

0:47:03.640 --> 0:47:07.000
<v Speaker 11>very differentiated offering, but we are a very very small

0:47:07.040 --> 0:47:11.319
<v Speaker 11>player within that massive space, and we believe that the

0:47:11.360 --> 0:47:15.880
<v Speaker 11>combination actually delivers more value to every one of our constituents,

0:47:16.000 --> 0:47:19.239
<v Speaker 11>to our learners. They'll get access to more content, not

0:47:19.320 --> 0:47:22.799
<v Speaker 11>only the three hundred and seventy five different university and

0:47:23.000 --> 0:47:26.520
<v Speaker 11>industry partners that CORSA has, but the eighty five thousand

0:47:26.520 --> 0:47:30.800
<v Speaker 11>plus subject matter experts that you to Mese content creator

0:47:30.840 --> 0:47:35.640
<v Speaker 11>community has, and so it'll bring more choice, more learning opportunity,

0:47:35.920 --> 0:47:38.200
<v Speaker 11>it'll be better for our content creators because they'll have

0:47:38.239 --> 0:47:41.920
<v Speaker 11>access to a worldwide learner audience that's approaching three hundred

0:47:41.960 --> 0:47:45.640
<v Speaker 11>million registered learners across the two companies. And it's better

0:47:45.680 --> 0:47:49.239
<v Speaker 11>for our enterprise customers because we're able to deliver them

0:47:49.960 --> 0:47:53.840
<v Speaker 11>the breadth of that content coming from that content creator

0:47:53.920 --> 0:47:55.959
<v Speaker 11>network across you to me and Coursera.

0:47:56.040 --> 0:47:57.799
<v Speaker 2>Hey, listen. One of the things, Well, first of all,

0:47:57.840 --> 0:48:00.440
<v Speaker 2>I have to just follow up on the all the

0:48:00.560 --> 0:48:03.080
<v Speaker 2>combination with you and you to me. Is it still

0:48:03.120 --> 0:48:06.120
<v Speaker 2>though you said you're pretty confident about regulatory greg so

0:48:06.239 --> 0:48:08.360
<v Speaker 2>maybe still on track to close this deal in the

0:48:08.400 --> 0:48:09.799
<v Speaker 2>second part of twenty twenty six.

0:48:10.680 --> 0:48:13.960
<v Speaker 11>Yes, we've heard nothing that would you change our belief

0:48:14.000 --> 0:48:15.799
<v Speaker 11>that it will close, you know, by the second half

0:48:15.800 --> 0:48:18.400
<v Speaker 11>of twenty twenty six, and then remain confident in getting

0:48:18.560 --> 0:48:20.400
<v Speaker 11>all the regulatory approvals we need to do.

0:48:20.440 --> 0:48:22.080
<v Speaker 2>So. One of the things I thought, that's interesting. I

0:48:22.120 --> 0:48:25.520
<v Speaker 2>always think about your business. You mentioned university industry partners

0:48:25.560 --> 0:48:29.280
<v Speaker 2>You've got these subject experts. How are people most using it?

0:48:29.320 --> 0:48:32.920
<v Speaker 2>Is it your corporate partnerships where people want retraining for

0:48:33.000 --> 0:48:36.200
<v Speaker 2>their employees. Is it people on their own? Is it

0:48:36.360 --> 0:48:39.440
<v Speaker 2>people who are just interested in about different topics like

0:48:39.560 --> 0:48:41.440
<v Speaker 2>tell us where the growth is Is it all of

0:48:41.480 --> 0:48:42.719
<v Speaker 2>it or certain parts of it?

0:48:43.200 --> 0:48:46.399
<v Speaker 11>Fantastic question, Kurl. So our business is, of course, Sarah,

0:48:46.520 --> 0:48:49.359
<v Speaker 11>an independent company. We are two thirds consumer, one third

0:48:49.480 --> 0:48:52.720
<v Speaker 11>enterprise from a revenue perspective. You to me is the inverse,

0:48:52.760 --> 0:48:57.040
<v Speaker 11>they are two thirds enterprise one third consumer. For both companies,

0:48:57.160 --> 0:49:01.759
<v Speaker 11>there is a huge focus on and growth in technology

0:49:01.760 --> 0:49:06.560
<v Speaker 11>and specifically AI right now, and so for Coursera, last

0:49:06.640 --> 0:49:11.160
<v Speaker 11>year we saw enrollments in gen AI related content at

0:49:11.160 --> 0:49:15.239
<v Speaker 11>a rate of fifteen enrollments per minute. In twenty twenty

0:49:15.280 --> 0:49:17.520
<v Speaker 11>four that was only eight enrollments per minute, and so

0:49:17.800 --> 0:49:21.600
<v Speaker 11>a real burgeoning interest that I believe will continue in

0:49:21.640 --> 0:49:25.880
<v Speaker 11>twenty twenty six as well. And we are really focused

0:49:25.960 --> 0:49:30.200
<v Speaker 11>on delivering not just learning, but delivering skills so that

0:49:30.239 --> 0:49:33.680
<v Speaker 11>people can't advance their careers. Eighty six percent of the

0:49:33.760 --> 0:49:38.120
<v Speaker 11>learners who come to Coursera come here to advance their careers,

0:49:38.800 --> 0:49:41.920
<v Speaker 11>and so we're very focused on delivering them skills that

0:49:41.960 --> 0:49:44.400
<v Speaker 11>they can use to advance their careers and that they

0:49:44.400 --> 0:49:49.400
<v Speaker 11>can demonstrate real mastery of as they are in the workforce.

0:49:49.600 --> 0:49:51.880
<v Speaker 2>Hey, Greg, really quickly thirty seconds.

0:49:52.160 --> 0:49:53.960
<v Speaker 3>That was Greg Hart, President and CEO.

0:49:54.200 --> 0:49:57.040
<v Speaker 2>Of course, Sarah, you're listening to Bloomberg Business Week. Coming up,

0:49:57.200 --> 0:49:59.080
<v Speaker 2>we hear from the CEO of the company behind some

0:49:59.120 --> 0:50:01.720
<v Speaker 2>of the biggest live events in the world, in fact,

0:50:02.239 --> 0:50:03.759
<v Speaker 2>behind the greatest show honor.

0:50:04.120 --> 0:50:06.879
<v Speaker 3>I think Ringling Brothers and Barnum and Bailey, Monster Jam

0:50:06.960 --> 0:50:07.959
<v Speaker 3>and Disney on Ice.

0:50:08.239 --> 0:50:15.200
<v Speaker 1>This is Bluebird. This is Bloomberg Business Week Daily with

0:50:15.400 --> 0:50:19.160
<v Speaker 1>Carol Masser and Tim Stenovek on Bloomberg Radio.

0:50:20.080 --> 0:50:22.520
<v Speaker 2>A new year and we continue to track how consumers

0:50:22.520 --> 0:50:26.040
<v Speaker 2>are doing amid economic data that points to some stress

0:50:26.080 --> 0:50:29.000
<v Speaker 2>for individuals when it comes to buying things or spending

0:50:29.120 --> 0:50:30.160
<v Speaker 2>on experiences.

0:50:30.600 --> 0:50:32.759
<v Speaker 3>That's where one guest from this past week comes in.

0:50:32.880 --> 0:50:36.880
<v Speaker 3>Live events is her company's focus. It's behind Ringling Brothers

0:50:36.880 --> 0:50:40.360
<v Speaker 3>and Barnum and Bailey, Monster Jam, Disney on Ice, Monster Energy,

0:50:40.400 --> 0:50:44.239
<v Speaker 3>AMA Supercross, and the Super Motocross World Championship.

0:50:44.320 --> 0:50:46.440
<v Speaker 2>Sounds like a lot of fun. Hey, we're talking about

0:50:46.520 --> 0:50:49.680
<v Speaker 2>all the stuff that Feld Entertainment does. It is family

0:50:49.719 --> 0:50:53.240
<v Speaker 2>owned and operated, and we got up with Juliette Feld Grossman.

0:50:53.600 --> 0:50:54.440
<v Speaker 2>She is CEO.

0:50:55.160 --> 0:50:58.680
<v Speaker 6>Let's talk experiences. Carol. You know, I think that I

0:50:58.719 --> 0:51:00.040
<v Speaker 6>think that we're the greatest show on.

0:51:00.920 --> 0:51:03.520
<v Speaker 2>Well we are, but there's another one.

0:51:03.560 --> 0:51:06.280
<v Speaker 3>There's another one we could share this space. Live Events

0:51:06.440 --> 0:51:09.320
<v Speaker 3>is our next guest's focus. Her company is behind Ringling

0:51:09.400 --> 0:51:11.879
<v Speaker 3>Brothers and Varnum and Bailey, Monster, Jam, Disney on Ice,

0:51:11.960 --> 0:51:15.399
<v Speaker 3>Monster Energy, Ama Supercross, and so much more. We're talking

0:51:15.440 --> 0:51:19.120
<v Speaker 3>about Feld Entertainment. It's family owned and operated, and Juliette

0:51:19.080 --> 0:51:22.600
<v Speaker 3>Feldg Grossman is with us. She's CEO of Feld Entertainment.

0:51:22.600 --> 0:51:25.880
<v Speaker 3>She joins us here in the Bloomberg Interactive Brokers studio.

0:51:25.920 --> 0:51:27.200
<v Speaker 6>Welcome, how are you great?

0:51:27.239 --> 0:51:28.480
<v Speaker 2>Thanks for having me on today.

0:51:28.600 --> 0:51:30.919
<v Speaker 3>So you're actually in New York for a reason because

0:51:30.920 --> 0:51:34.240
<v Speaker 3>of a big opening at the Barclays Center. The scale

0:51:34.280 --> 0:51:37.240
<v Speaker 3>of what goes into your productions is just mind blowing,

0:51:37.280 --> 0:51:39.560
<v Speaker 3>I think for a lot of people. We're going to

0:51:39.600 --> 0:51:41.759
<v Speaker 3>talk about some of those, but first we want to

0:51:41.800 --> 0:51:43.799
<v Speaker 3>talk to you about the economy and what you see

0:51:43.840 --> 0:51:46.680
<v Speaker 3>because a lot of the experiences are discretionary spending, and

0:51:46.880 --> 0:51:48.120
<v Speaker 3>you know, this is what we talked to you about

0:51:48.200 --> 0:51:50.440
<v Speaker 3>last time, and the way that consumers are being more

0:51:50.520 --> 0:51:52.799
<v Speaker 3>choosy with what they're spending money on. What are you

0:51:52.840 --> 0:51:54.680
<v Speaker 3>seeing across your portfolio right now?

0:51:55.120 --> 0:51:58.400
<v Speaker 7>It's very interesting. We tend to be a bellweather on

0:51:58.440 --> 0:52:01.960
<v Speaker 7>the economy, as you said, because consumer spending on entertainment

0:52:02.120 --> 0:52:05.480
<v Speaker 7>is completely discretionary, and as we looked at the end

0:52:05.480 --> 0:52:08.880
<v Speaker 7>of last year, there was a lot there was reduced

0:52:08.880 --> 0:52:11.480
<v Speaker 7>spending on entertainment across the economy. We could see it

0:52:11.520 --> 0:52:14.840
<v Speaker 7>in other you know, credit card data that we review,

0:52:15.280 --> 0:52:17.600
<v Speaker 7>and we saw it as well reflect in our business.

0:52:17.600 --> 0:52:19.440
<v Speaker 7>And what we do is, you know, we try to

0:52:19.520 --> 0:52:22.000
<v Speaker 7>drive that urgency is we're in a different market every

0:52:22.040 --> 0:52:25.400
<v Speaker 7>single week. We also introduced a number of seasonal offerings,

0:52:25.440 --> 0:52:28.360
<v Speaker 7>so we have a holiday pre show with Disney on

0:52:28.400 --> 0:52:31.600
<v Speaker 7>ice that adds that value for the consumer. But then

0:52:31.640 --> 0:52:33.880
<v Speaker 7>as we came into this year and we came out

0:52:33.920 --> 0:52:36.960
<v Speaker 7>of the you know, holiday spending period where people are

0:52:36.960 --> 0:52:40.200
<v Speaker 7>buying gifts and they have other travel going on and

0:52:40.760 --> 0:52:44.319
<v Speaker 7>things that they've got to spend on. We're seeing, you know,

0:52:44.400 --> 0:52:47.280
<v Speaker 7>as it's cold in a lot of markets across the US,

0:52:47.280 --> 0:52:49.000
<v Speaker 7>that people want to get out, they want to do

0:52:49.040 --> 0:52:51.400
<v Speaker 7>stuff with their families, and they're coming to see us.

0:52:51.440 --> 0:52:53.960
<v Speaker 7>And so business has been very strong this year and

0:52:54.280 --> 0:52:56.680
<v Speaker 7>we're excited to be in that place, so up.

0:52:56.600 --> 0:53:01.480
<v Speaker 2>Over last year. Yes, Wow, that's interesting. Okay, so tells

0:53:01.520 --> 0:53:04.400
<v Speaker 2>you like, what's the average spend give us an idea

0:53:04.440 --> 0:53:06.360
<v Speaker 2>of when you know, we often talk about going to

0:53:06.920 --> 0:53:09.360
<v Speaker 2>a baseball game or a football game or a concert,

0:53:09.400 --> 0:53:12.320
<v Speaker 2>like it's so expensive, but just give us an idea

0:53:12.600 --> 0:53:14.120
<v Speaker 2>family of four they go out.

0:53:14.400 --> 0:53:17.040
<v Speaker 7>So for our events across the board, and there's a

0:53:17.040 --> 0:53:20.040
<v Speaker 7>wide spectrum of what you can spend on one of

0:53:20.040 --> 0:53:23.680
<v Speaker 7>our experiences with vip up sales and with merchandise, so

0:53:23.680 --> 0:53:28.719
<v Speaker 7>there's all together things. But on average, our experiences are

0:53:28.760 --> 0:53:32.719
<v Speaker 7>about forty dollars per person and for a family forcoming

0:53:32.760 --> 0:53:34.799
<v Speaker 7>you know, you can you can calculate what that is.

0:53:34.920 --> 0:53:37.000
<v Speaker 7>One of the big changes that we've seen in the

0:53:37.040 --> 0:53:40.680
<v Speaker 7>past years. There was regulation that went into place last

0:53:40.719 --> 0:53:44.920
<v Speaker 7>summer around all in pricing, and that didn't only affect ticketing,

0:53:44.920 --> 0:53:48.680
<v Speaker 7>it also affected rental cars and hotels as well. And

0:53:48.760 --> 0:53:51.640
<v Speaker 7>so for the consumer it's it's a very good thing.

0:53:51.640 --> 0:53:54.160
<v Speaker 7>It's a positive thing that they're seeing the whole price

0:53:54.280 --> 0:53:56.400
<v Speaker 7>up front, but they're not used to that, and so

0:53:57.080 --> 0:54:00.440
<v Speaker 7>they are adapting to understanding that what they're seeing on

0:54:00.480 --> 0:54:04.440
<v Speaker 7>the first page of their ticket purchase process is actually

0:54:04.480 --> 0:54:07.200
<v Speaker 7>the price that they'll be seeing at the end with taxes.

0:54:07.760 --> 0:54:09.960
<v Speaker 3>So what about when once they get to that event,

0:54:10.480 --> 0:54:12.520
<v Speaker 3>and the money that they spend at these events. I

0:54:12.560 --> 0:54:15.560
<v Speaker 3>was looking at Carol shared with me a picture of

0:54:15.680 --> 0:54:18.480
<v Speaker 3>her daughter at the circus many years ago and she

0:54:18.560 --> 0:54:20.880
<v Speaker 3>was holding this stuffed animal and I was like, I

0:54:20.880 --> 0:54:23.440
<v Speaker 3>bet you bought that stuffed animal at the circus.

0:54:24.160 --> 0:54:24.560
<v Speaker 12>We did.

0:54:26.000 --> 0:54:26.799
<v Speaker 2>They hare.

0:54:27.360 --> 0:54:31.040
<v Speaker 3>So the spending that happens at these events, that can

0:54:31.080 --> 0:54:33.319
<v Speaker 3>sometimes you know, when you add in food, when you

0:54:33.360 --> 0:54:36.800
<v Speaker 3>add in souvenirs, that can sometimes exceed the ticket price.

0:54:37.360 --> 0:54:38.080
<v Speaker 2>Well, we have a.

0:54:38.000 --> 0:54:41.160
<v Speaker 7>Wide range of offerings and products, and one thing you

0:54:41.200 --> 0:54:43.680
<v Speaker 7>should also know is that all of our consumer products

0:54:43.719 --> 0:54:46.600
<v Speaker 7>that we sell, whether it's a Disney Nice Monster jam

0:54:47.000 --> 0:54:50.640
<v Speaker 7>or wringling, are actually custom design and exclusive to our experience,

0:54:51.040 --> 0:54:54.080
<v Speaker 7>and we oversee the manufacturing of those and we also

0:54:54.200 --> 0:54:58.480
<v Speaker 7>have a product guarantee on them, which many people don't

0:54:58.480 --> 0:55:01.520
<v Speaker 7>know in a twenty four to seven customer service hotline,

0:55:01.760 --> 0:55:04.319
<v Speaker 7>So we really stand behind the products that we put

0:55:04.360 --> 0:55:06.680
<v Speaker 7>out there and we feel their you know, high value,

0:55:07.360 --> 0:55:11.080
<v Speaker 7>even though you know the expectation often coming to event

0:55:11.360 --> 0:55:11.840
<v Speaker 7>is different.

0:55:11.920 --> 0:55:13.120
<v Speaker 6>Where those products made.

0:55:13.880 --> 0:55:16.200
<v Speaker 7>Many of them are made in China. We also have

0:55:16.239 --> 0:55:18.719
<v Speaker 7>some products made in India, Vietnam and in the.

0:55:18.719 --> 0:55:21.120
<v Speaker 6>Us, So you must have been hit pretty hard with tariffs.

0:55:21.440 --> 0:55:24.520
<v Speaker 7>Yes, it has been significant to us in our direct

0:55:24.560 --> 0:55:28.960
<v Speaker 7>purchasing on consumer products and also in show equipment. And

0:55:29.040 --> 0:55:32.359
<v Speaker 7>then we see it through the consumer spending where they're

0:55:32.360 --> 0:55:35.280
<v Speaker 7>getting hit in their own you know, overall spending.

0:55:35.400 --> 0:55:37.759
<v Speaker 3>So on this on the part that you sell to consumers,

0:55:38.840 --> 0:55:41.400
<v Speaker 3>how much of the tariffs did you absorb versus raising prices.

0:55:42.480 --> 0:55:45.560
<v Speaker 7>We One of the things that we really looked at

0:55:45.960 --> 0:55:51.160
<v Speaker 7>was our product assortment. So the tariffs were not applied

0:55:53.680 --> 0:55:56.759
<v Speaker 7>like uniformly across all products coming in, so there were

0:55:56.760 --> 0:55:59.120
<v Speaker 7>certain categories that already had a base tariff that was

0:55:59.200 --> 0:56:01.560
<v Speaker 7>higher or lower. So we looked at the mix of

0:56:01.600 --> 0:56:04.799
<v Speaker 7>our assortment to try to optimize for items that had

0:56:04.800 --> 0:56:08.920
<v Speaker 7>a lower overall tariff impact. Because we couldn't pass the

0:56:08.960 --> 0:56:13.000
<v Speaker 7>whole impact onto the consumer, it just didn't make sense

0:56:13.600 --> 0:56:17.319
<v Speaker 7>in terms of their you know, price sensitivity.

0:56:17.680 --> 0:56:20.200
<v Speaker 2>Tell us about like your world and putting together these shows,

0:56:20.200 --> 0:56:23.719
<v Speaker 2>whether it's the Circus, whether it's Monster Jam. You guys

0:56:23.719 --> 0:56:25.839
<v Speaker 2>were talking. I think about the trucks before we got in.

0:56:25.920 --> 0:56:29.479
<v Speaker 2>I've got a little grand nephew who is totally into them.

0:56:30.400 --> 0:56:33.680
<v Speaker 2>But what like the logistics of putting this stuff on.

0:56:33.840 --> 0:56:37.960
<v Speaker 2>But there's labor, there's lots of people involved. There's just

0:56:38.080 --> 0:56:40.120
<v Speaker 2>a lot of things. So just give us an idea.

0:56:40.239 --> 0:56:44.640
<v Speaker 2>I mean these like these monsters trucks, Like what is

0:56:44.680 --> 0:56:47.200
<v Speaker 2>even Like I'm always curious, like what it takes to

0:56:47.280 --> 0:56:49.880
<v Speaker 2>build one of these? How long? What it costs?

0:56:49.920 --> 0:56:52.680
<v Speaker 6>Like I don't know, Ken Carrol drive.

0:56:52.480 --> 0:56:56.279
<v Speaker 2>One can I But just tell us little bit more

0:56:56.400 --> 0:56:58.200
<v Speaker 2>like about your world and what goes on?

0:56:58.680 --> 0:57:01.879
<v Speaker 7>Sure will Monster Chain. There are three things that really

0:57:01.920 --> 0:57:05.479
<v Speaker 7>make a great Monster Jam experience and event, and that's

0:57:05.520 --> 0:57:08.080
<v Speaker 7>the trucks, the tracks, and the drivers. So it's all

0:57:08.120 --> 0:57:11.000
<v Speaker 7>three elements that have to work together to make it

0:57:11.040 --> 0:57:14.919
<v Speaker 7>exciting for the for the guests, and so we look

0:57:14.960 --> 0:57:19.640
<v Speaker 7>at innovating and developing each of those all together. So

0:57:19.680 --> 0:57:24.080
<v Speaker 7>we've developed a training program for drivers called Monster Jam University,

0:57:24.440 --> 0:57:27.160
<v Speaker 7>and that's allowed us to bring in more women into

0:57:27.160 --> 0:57:29.960
<v Speaker 7>it because we have women and men competing against each

0:57:30.000 --> 0:57:33.360
<v Speaker 7>other in the same vehicle, same competition, with an equal

0:57:33.400 --> 0:57:36.360
<v Speaker 7>shot to win. And then we also build all of

0:57:36.360 --> 0:57:40.080
<v Speaker 7>our own trucks, so we have the world's largest race

0:57:40.080 --> 0:57:43.720
<v Speaker 7>shop at our studios in Florida, and so we manage

0:57:43.800 --> 0:57:48.360
<v Speaker 7>nearly one hundred trucks there, and we're building the chassis ourselves,

0:57:48.840 --> 0:57:52.760
<v Speaker 7>welding them together, we're building engines, we're building all of

0:57:53.000 --> 0:57:55.160
<v Speaker 7>you know, most of the other components. I think they're

0:57:55.200 --> 0:57:57.600
<v Speaker 7>only about thirty five percent of the components and the

0:57:57.640 --> 0:58:00.480
<v Speaker 7>trucks that you could buy off the shelf because there's

0:58:00.560 --> 0:58:04.320
<v Speaker 7>on such a massive scale and what we're doing is acrobatics,

0:58:04.600 --> 0:58:07.680
<v Speaker 7>and so we're also always refining the track design to

0:58:07.840 --> 0:58:11.520
<v Speaker 7>create great exciting obstacles to keep pushing the limits.

0:58:12.000 --> 0:58:14.840
<v Speaker 3>Twelve thousand pound trucks, yeah, well some of the I mean, look,

0:58:14.920 --> 0:58:18.080
<v Speaker 3>it's Gravedigger is one of the trucks, Black Pearl acts

0:58:18.080 --> 0:58:19.440
<v Speaker 3>Avenger backwards.

0:58:19.480 --> 0:58:22.040
<v Speaker 6>Bob, how much does a truck costs?

0:58:23.640 --> 0:58:25.280
<v Speaker 7>To be honest, I couldn't tell you.

0:58:25.360 --> 0:58:27.800
<v Speaker 6>I mean that's what we don't It's thousand dollars truck.

0:58:28.080 --> 0:58:31.200
<v Speaker 7>Oh yes, yeah, and you don't want to own one

0:58:31.280 --> 0:58:33.160
<v Speaker 7>because wait till you see what the damage costs.

0:58:33.200 --> 0:58:33.320
<v Speaker 12>Aver.

0:58:34.360 --> 0:58:37.360
<v Speaker 7>We have audacious damage because some one of the things

0:58:37.360 --> 0:58:40.560
<v Speaker 7>that our fans love about Monster Jam is that we'll

0:58:40.600 --> 0:58:42.400
<v Speaker 7>go out there and destroy it. And just to give

0:58:42.440 --> 0:58:45.880
<v Speaker 7>you an example, it has to be spectacular destruction.

0:58:46.080 --> 0:58:47.600
<v Speaker 2>But a grave digger side a.

0:58:47.520 --> 0:58:51.680
<v Speaker 7>Grave Digger is still hand painted. It takes forty hours

0:58:51.720 --> 0:58:56.240
<v Speaker 7>to paint Gravedigger Wow. And so we have a painter

0:58:56.520 --> 0:59:00.439
<v Speaker 7>dedicated to painting bodies for Grave Digger. And then every

0:59:00.520 --> 0:59:03.280
<v Speaker 7>weekend we go out and we shred it and you

0:59:03.320 --> 0:59:05.400
<v Speaker 7>do it all again, and we do it all again.

0:59:05.440 --> 0:59:10.360
<v Speaker 3>Do those does the maintenance team travel with the whole crew,

0:59:10.400 --> 0:59:11.720
<v Speaker 3>And because you have to kind of have a mobile

0:59:11.720 --> 0:59:13.320
<v Speaker 3>shop too, because you're going from city to.

0:59:13.280 --> 0:59:16.680
<v Speaker 7>City exactly, So we have in our haulers that are

0:59:16.720 --> 0:59:19.920
<v Speaker 7>specially designed and we build those out at our facility

0:59:19.960 --> 0:59:22.840
<v Speaker 7>as well. We have a mobile repair shop, so we

0:59:22.960 --> 0:59:27.040
<v Speaker 7>have two trucks traveling in a hauler on transport tires,

0:59:27.160 --> 0:59:32.120
<v Speaker 7>and then we have extra equipment and parts along there.

0:59:32.160 --> 0:59:34.400
<v Speaker 7>And then we also have some depots around the US

0:59:34.440 --> 0:59:37.080
<v Speaker 7>in different areas where we travel, so during the week

0:59:37.200 --> 0:59:39.040
<v Speaker 7>between events, we can go there and we can do

0:59:39.120 --> 0:59:42.880
<v Speaker 7>more heavy repairs. But you know our team, and we

0:59:42.960 --> 0:59:47.040
<v Speaker 7>call it the Thrash because let's say one of our trucks,

0:59:47.040 --> 0:59:51.000
<v Speaker 7>Sparkle Smash, goes out during racing and blows the transmission.

0:59:51.240 --> 0:59:54.600
<v Speaker 7>We'll take Sparkle Smash into the back during the event

0:59:54.920 --> 0:59:56.880
<v Speaker 7>and we will repair that and we will replace that

0:59:57.000 --> 0:59:59.400
<v Speaker 7>to the best of our ability and change the order

0:59:59.480 --> 1:00:02.320
<v Speaker 7>then for the second part of the event so we

1:00:02.360 --> 1:00:04.680
<v Speaker 7>can get out there again and deliver for fans.

1:00:05.120 --> 1:00:10.240
<v Speaker 2>Oh my god, is it that event the most difficult

1:00:11.120 --> 1:00:13.360
<v Speaker 2>to keep? Like I'm just I don't know. I mean,

1:00:13.400 --> 1:00:16.440
<v Speaker 2>there's the supermotocross, Like, there's just all these different things

1:00:16.840 --> 1:00:19.160
<v Speaker 2>are they all have individual challenges.

1:00:19.520 --> 1:00:23.040
<v Speaker 7>Everything we do is complicated, but that's what makes it

1:00:23.080 --> 1:00:26.040
<v Speaker 7>exciting and unique, and that's where the value is for

1:00:26.240 --> 1:00:29.320
<v Speaker 7>our consumer that we do something you can't get anywhere else.

1:00:29.440 --> 1:00:32.240
<v Speaker 3>The revenue, if you look at top line revenue, you

1:00:32.320 --> 1:00:34.680
<v Speaker 3>of course have ticket sales, you also have what you

1:00:34.720 --> 1:00:37.840
<v Speaker 3>sell there, but sponsorships too a big part of revenue.

1:00:38.040 --> 1:00:39.200
<v Speaker 7>We have sponsorships.

1:00:39.240 --> 1:00:41.280
<v Speaker 2>We also have activation.

1:00:41.000 --> 1:00:45.520
<v Speaker 7>Program where we bring we support certain of our partners

1:00:45.560 --> 1:00:49.080
<v Speaker 7>with retail programs that go to Walmarts and Target stores.

1:00:49.560 --> 1:00:52.800
<v Speaker 7>And then we also have we also have a very

1:00:52.800 --> 1:00:56.160
<v Speaker 7>big licensing business and we have media rights business across

1:00:56.200 --> 1:00:57.320
<v Speaker 7>our sports properties.

1:00:57.920 --> 1:00:58.720
<v Speaker 6>What are you looking at it?

1:00:58.760 --> 1:01:01.040
<v Speaker 2>You can audition to perform in the circus.

1:01:01.720 --> 1:01:03.640
<v Speaker 3>Let me tell you something. Are you talking about circuits

1:01:03.680 --> 1:01:05.960
<v Speaker 3>or Monster Jam? Because I think the ship sailed for

1:01:06.000 --> 1:01:06.920
<v Speaker 3>me for both of those.

1:01:08.000 --> 1:01:10.600
<v Speaker 5>I think, but are you good at ice skating?

1:01:10.680 --> 1:01:11.240
<v Speaker 6>I don't know.

1:01:12.080 --> 1:01:16.320
<v Speaker 3>Actually we just had that conversation rollerblading, you know, Okay,

1:01:16.560 --> 1:01:17.720
<v Speaker 3>that could have been something.

1:01:17.800 --> 1:01:20.200
<v Speaker 2>But labor is that a tough one too, though, like

1:01:20.440 --> 1:01:23.800
<v Speaker 2>finding all the people to either fix the monster jam,

1:01:24.040 --> 1:01:27.800
<v Speaker 2>you know, cars, or finding people? Is that easy or

1:01:27.880 --> 1:01:30.240
<v Speaker 2>is that crazy? And we just got about thirty seconds.

1:01:30.520 --> 1:01:33.680
<v Speaker 7>It's never easy to find great people. But it's something

1:01:33.720 --> 1:01:35.760
<v Speaker 7>that is important to us. And because of that, we

1:01:35.800 --> 1:01:39.040
<v Speaker 7>have a long chevity, a lot of longevity across people

1:01:39.040 --> 1:01:41.280
<v Speaker 7>who stay with you for a long company, and we're

1:01:41.320 --> 1:01:42.200
<v Speaker 7>really proud of that.

1:01:42.760 --> 1:01:45.800
<v Speaker 2>Don't you think he could be like D like, I'm interested.

1:01:46.040 --> 1:01:46.800
<v Speaker 2>I know I need to.

1:01:46.760 --> 1:01:49.800
<v Speaker 6>Start with a ride in one of the trucks that yeah,

1:01:50.000 --> 1:01:51.280
<v Speaker 6>I don't know. Have you driven one?

1:01:51.800 --> 1:01:52.000
<v Speaker 9>No?

1:01:52.640 --> 1:01:54.600
<v Speaker 7>I leave it to the pros. Okay, you don't want

1:01:54.600 --> 1:01:55.760
<v Speaker 7>to see me try.

1:01:56.480 --> 1:01:58.480
<v Speaker 6>You're the boss. You could do that, you're the boss.

1:01:59.160 --> 1:02:01.680
<v Speaker 7>Not well, not well, I know what I can do.

1:02:01.800 --> 1:02:05.920
<v Speaker 6>Well, that's Juliette Feldt Grossman, CEO of feld Entertainment.

1:02:06.040 --> 1:02:06.440
<v Speaker 9>Still to come.

1:02:06.440 --> 1:02:08.640
<v Speaker 2>I'm on Bloomberg Business Week. I look inside the world's

1:02:08.640 --> 1:02:10.440
<v Speaker 2>first and only five star cruise.

1:02:10.640 --> 1:02:13.040
<v Speaker 3>We've got more on the camp Miss vacations featured in

1:02:13.080 --> 1:02:15.240
<v Speaker 3>this year's edition at the Forbes Travel Guide twenty twenty

1:02:15.320 --> 1:02:16.440
<v Speaker 3>six Star Awards.

1:02:16.800 --> 1:02:17.920
<v Speaker 2>This is Bloombrock.

1:02:21.920 --> 1:02:26.080
<v Speaker 5>This is Bloomberg Business Week Daily with Carol Masser and

1:02:26.160 --> 1:02:28.439
<v Speaker 5>Tim Stenovek on Bloomberg Radio.

1:02:29.600 --> 1:02:31.760
<v Speaker 3>Carol, if you missed out on the McDonald's chicken nuggets

1:02:31.760 --> 1:02:34.040
<v Speaker 3>with caviar, there's always next year's US Open.

1:02:34.080 --> 1:02:35.000
<v Speaker 6>You weren't there this year?

1:02:35.120 --> 1:02:35.920
<v Speaker 2>No, what did they do?

1:02:36.120 --> 1:02:39.600
<v Speaker 6>One hundred dollar cocaduc cocaduck.

1:02:40.720 --> 1:02:46.840
<v Speaker 3>Chicken caviar nugget on coca Yeah, caviar twenty four carrot

1:02:46.840 --> 1:02:48.560
<v Speaker 3>Gold edition nuggets. You could have gotten too.

1:02:48.920 --> 1:02:51.240
<v Speaker 6>Jesus, Yeah, it's the US Open.

1:02:51.400 --> 1:02:52.440
<v Speaker 2>It is the US Open.

1:02:53.160 --> 1:02:58.480
<v Speaker 3>Just saying, hey, speaking of luxury, Yes, that's exactly where

1:02:58.600 --> 1:03:02.920
<v Speaker 3>we're going right now. The Amandarin Oriental Lago Di Como

1:03:03.480 --> 1:03:06.680
<v Speaker 3>nu Juma, a Ritz Carlton Reserve in Saudi Arabia. Alas

1:03:06.720 --> 1:03:09.120
<v Speaker 3>Bucket a restaurant in Atlanta, the world's first and only

1:03:09.200 --> 1:03:12.360
<v Speaker 3>five star Crews. Just a handful of some of the hotels, restaurants,

1:03:12.400 --> 1:03:14.640
<v Speaker 3>spas and experiences that are featured in this year's edition

1:03:14.680 --> 1:03:17.960
<v Speaker 3>of the Forbes Travel Guide twenty twenty six Star Awards.

1:03:18.040 --> 1:03:21.160
<v Speaker 2>Sign me Up, Sign me Up. Amanda Fraser is President

1:03:21.240 --> 1:03:23.600
<v Speaker 2>of Standards and Ratings at the Forbes Travel Guide. She

1:03:23.720 --> 1:03:27.040
<v Speaker 2>joins us from Atlanta on this Wednesday. Great to have

1:03:27.120 --> 1:03:30.160
<v Speaker 2>you here with us. Tell us little bit more about

1:03:30.280 --> 1:03:32.320
<v Speaker 2>the Forbes Travel Guide. I think there's a lot of

1:03:32.320 --> 1:03:34.240
<v Speaker 2>guides out there, and I think we're all like, well, wait,

1:03:34.240 --> 1:03:36.600
<v Speaker 2>how do we distinguish? So tell us about who you

1:03:36.640 --> 1:03:41.120
<v Speaker 2>guys are and how you rate various areas of the

1:03:41.120 --> 1:03:42.360
<v Speaker 2>hospitality industry.

1:03:42.680 --> 1:03:45.280
<v Speaker 12>We're in our sixty eighth year of doing this, and

1:03:45.800 --> 1:03:47.480
<v Speaker 12>you know, I think the question I get the most

1:03:47.760 --> 1:03:50.960
<v Speaker 12>is why do racings master? And you know, who are

1:03:51.000 --> 1:03:52.560
<v Speaker 12>you going to trust? Is what we say at the

1:03:52.640 --> 1:03:55.440
<v Speaker 12>end of the day. I think there's a continued online

1:03:55.480 --> 1:04:00.720
<v Speaker 12>peripheric proliferation of a confusing travel advice out there, So

1:04:00.800 --> 1:04:03.720
<v Speaker 12>our guide aims to cut through that clutter, and with

1:04:03.760 --> 1:04:07.400
<v Speaker 12>our sixty eighth list launch today, there are more choices

1:04:07.400 --> 1:04:10.600
<v Speaker 12>than ever before, just over twenty four hundred actually, So.

1:04:11.240 --> 1:04:13.800
<v Speaker 3>We were looking into how you become one of the

1:04:14.440 --> 1:04:16.680
<v Speaker 3>inspectors to travel around the world.

1:04:16.440 --> 1:04:18.240
<v Speaker 2>Because it's just what we want to do our next career.

1:04:19.080 --> 1:04:21.800
<v Speaker 3>It doesn't sound like a bad gig like traveling to

1:04:21.880 --> 1:04:25.360
<v Speaker 3>remote places and staying at luxury resorts and being undercover.

1:04:26.040 --> 1:04:28.280
<v Speaker 3>People often have questions about lists like this and how

1:04:28.280 --> 1:04:32.080
<v Speaker 3>they come about. Are the hotels and resorts paying to

1:04:32.120 --> 1:04:35.040
<v Speaker 3>be in them? But no, you guys are paying to

1:04:35.120 --> 1:04:36.959
<v Speaker 3>actually rate them. How does that work?

1:04:38.120 --> 1:04:40.360
<v Speaker 12>You know, thank you for asking that question. And it

1:04:40.400 --> 1:04:43.840
<v Speaker 12>is an oral cavir and you know, lying on fluffy

1:04:43.880 --> 1:04:47.720
<v Speaker 12>beds all the time. For sure. We pride ourselves in

1:04:47.760 --> 1:04:49.920
<v Speaker 12>the integrity that we put into our system. So no,

1:04:50.160 --> 1:04:54.280
<v Speaker 12>it is you cannot pay to get your rating. We

1:04:54.360 --> 1:04:56.960
<v Speaker 12>visit every property that's on the list, and at the

1:04:57.080 --> 1:05:01.080
<v Speaker 12>end of the day, it's about integrity, an ethical way

1:05:01.120 --> 1:05:04.640
<v Speaker 12>of making sure that we're surfacing the best place is

1:05:04.680 --> 1:05:07.000
<v Speaker 12>to stay because you know, we're talking about prices these

1:05:07.040 --> 1:05:09.520
<v Speaker 12>days in hotels. You're looking at things on our list

1:05:09.520 --> 1:05:12.640
<v Speaker 12>one thousand dollars and upwards to night. So the experience

1:05:12.720 --> 1:05:15.480
<v Speaker 12>has got to be exceptional and that's what we're there

1:05:15.680 --> 1:05:16.280
<v Speaker 12>to find out.

1:05:16.480 --> 1:05:18.840
<v Speaker 2>I am also curious, Amanda. I mean, when you hit luxury,

1:05:19.320 --> 1:05:21.880
<v Speaker 2>there's like just certain standards that are given right, So

1:05:22.280 --> 1:05:25.280
<v Speaker 2>how do you you know when you're dealing with properties

1:05:25.320 --> 1:05:28.040
<v Speaker 2>that are kind of the cream of the crop. What

1:05:28.200 --> 1:05:30.320
<v Speaker 2>is it that then you're ranking them on arm because

1:05:30.360 --> 1:05:32.440
<v Speaker 2>at that point they're at a certain level to begin.

1:05:32.280 --> 1:05:35.120
<v Speaker 12>With, exactly. And you know, I think at the end

1:05:35.120 --> 1:05:39.040
<v Speaker 12>of the day, you can build a beautiful hotel. There's

1:05:39.080 --> 1:05:40.960
<v Speaker 12>a lot of investment out there right now and some

1:05:41.080 --> 1:05:44.040
<v Speaker 12>fabulous product, But what we are known for and what

1:05:44.120 --> 1:05:47.000
<v Speaker 12>we stand by is the service. So seventy percent of

1:05:47.040 --> 1:05:50.400
<v Speaker 12>our algorithm that makes up these awards is based on service.

1:05:50.480 --> 1:05:53.000
<v Speaker 12>And when we dive even deeper into that, the big

1:05:53.320 --> 1:05:56.800
<v Speaker 12>thing that everyone's talking about right now is authenticity, and

1:05:57.040 --> 1:05:59.479
<v Speaker 12>we know that that's important because people want to feel

1:05:59.480 --> 1:06:02.240
<v Speaker 12>closer to brand, They want to understand the brand and

1:06:02.640 --> 1:06:06.320
<v Speaker 12>identify with it. So the hotels that do that particularly well,

1:06:06.760 --> 1:06:11.280
<v Speaker 12>that define their brand standards and that deliver that authenticity,

1:06:11.320 --> 1:06:13.000
<v Speaker 12>they rise to the top in our system.

1:06:13.480 --> 1:06:16.080
<v Speaker 3>Should we talk Yeah, I want to talk about about

1:06:16.120 --> 1:06:19.520
<v Speaker 3>five star crews because that I think is one of

1:06:19.560 --> 1:06:22.800
<v Speaker 3>the interesting takeaways for this year because it's the world's

1:06:22.800 --> 1:06:25.880
<v Speaker 3>first and only five star crews. What can you tell

1:06:25.920 --> 1:06:28.560
<v Speaker 3>us about what to expect on a ship such as this,

1:06:28.720 --> 1:06:29.960
<v Speaker 3>an experience such as this.

1:06:30.720 --> 1:06:33.760
<v Speaker 12>I mean, my goodness, it is historical, not only for us,

1:06:33.840 --> 1:06:37.320
<v Speaker 12>but for the cruising industry to have Ilma, the Ritz

1:06:37.400 --> 1:06:40.680
<v Speaker 12>Carton York Collections first five star crews. It's the first

1:06:40.720 --> 1:06:45.120
<v Speaker 12>hotel brand to take cruising into you know, mainstream on

1:06:45.160 --> 1:06:48.720
<v Speaker 12>our list, and you know, it really is fantastic because

1:06:48.720 --> 1:06:52.480
<v Speaker 12>they can deliver at such a high level and because

1:06:52.520 --> 1:06:55.520
<v Speaker 12>of their ability to have a good, strong staff to

1:06:55.720 --> 1:07:00.680
<v Speaker 12>passenger ratio and really they're delivering on that that we're seeing,

1:07:00.680 --> 1:07:04.680
<v Speaker 12>which is about flow travel and multi generational travel, which

1:07:04.760 --> 1:07:07.320
<v Speaker 12>just makes it so much easier for people to have

1:07:08.080 --> 1:07:10.800
<v Speaker 12>a vacation where they really don't have to think. And

1:07:10.880 --> 1:07:13.360
<v Speaker 12>we talk about frictionless travel all the time, and that's

1:07:13.400 --> 1:07:14.440
<v Speaker 12>what we mean because.

1:07:14.320 --> 1:07:16.280
<v Speaker 3>But it's such a big it looks like a big ship,

1:07:16.320 --> 1:07:19.840
<v Speaker 3>and you know, typically you would associate an experience with

1:07:19.880 --> 1:07:22.760
<v Speaker 3>a smaller ship that seems more personal, you know, a

1:07:22.800 --> 1:07:23.720
<v Speaker 3>smaller experience.

1:07:23.720 --> 1:07:24.680
<v Speaker 6>How do they pull that off?

1:07:25.640 --> 1:07:26.520
<v Speaker 9>I mean, the Young.

1:07:26.440 --> 1:07:29.360
<v Speaker 12>Collection is a smaller ship, and you know there's other

1:07:29.440 --> 1:07:32.400
<v Speaker 12>brands like Comman and orient Express coming out with smaller

1:07:32.400 --> 1:07:35.000
<v Speaker 12>product this year. At the end of the day, it's

1:07:35.040 --> 1:07:37.520
<v Speaker 12>really about the service and that's what matters, and that's

1:07:37.560 --> 1:07:39.840
<v Speaker 12>what counts. And you know, this is a brand that's

1:07:39.880 --> 1:07:42.960
<v Speaker 12>delivering at time and time again. Same with La Voyage,

1:07:43.080 --> 1:07:45.960
<v Speaker 12>the restaurant, the Daniel Blue Restaurant on the celebrity ships,

1:07:46.040 --> 1:07:48.720
<v Speaker 12>you know, being the first five star restaurant at see.

1:07:48.760 --> 1:07:51.880
<v Speaker 12>These are incredible brands and incredible individuals delivering.

1:07:52.120 --> 1:07:57.160
<v Speaker 2>I love Danielle Allude the person and his restaurants to

1:07:57.200 --> 1:07:59.640
<v Speaker 2>be to be quite fair, Where do you want to

1:07:59.680 --> 1:08:00.000
<v Speaker 2>go now?

1:08:00.520 --> 1:08:02.480
<v Speaker 12>No, I think where we want to go next is

1:08:02.560 --> 1:08:06.000
<v Speaker 12>there's a lot of unspoken destinations that don't necessarily get

1:08:06.000 --> 1:08:10.480
<v Speaker 12>the coverage sometimes that New York, Chicago, La London, Paris gets.

1:08:10.480 --> 1:08:13.600
<v Speaker 12>So you know, we're looking at River Parrison because that

1:08:13.800 --> 1:08:17.400
<v Speaker 12>is a really hot trend right now. And then also

1:08:17.760 --> 1:08:21.160
<v Speaker 12>destinations like Charleston, South Carolina are making it big on

1:08:21.200 --> 1:08:22.400
<v Speaker 12>our list this year as well.

1:08:22.560 --> 1:08:24.360
<v Speaker 2>Yeah, it's not just the reality show. I have a

1:08:24.360 --> 1:08:25.960
<v Speaker 2>bunch of family that I've moved down there to do

1:08:26.040 --> 1:08:29.640
<v Speaker 2>like semi retirement, and it's just everybody's moving down there.

1:08:29.680 --> 1:08:32.719
<v Speaker 2>It's kind of a charming Port City weather, it's nice,

1:08:32.920 --> 1:08:34.920
<v Speaker 2>uh and all that good stuff. I want to go

1:08:35.000 --> 1:08:37.240
<v Speaker 2>back to the list here because I like there's a

1:08:37.280 --> 1:08:40.439
<v Speaker 2>section smaller delivers big and I have to say when

1:08:40.439 --> 1:08:43.360
<v Speaker 2>I go on vacation. I love people, but I like

1:08:43.439 --> 1:08:45.600
<v Speaker 2>to get away from them. So I like to go

1:08:45.640 --> 1:08:46.439
<v Speaker 2>where it's why.

1:08:46.520 --> 1:08:47.880
<v Speaker 6>Do you spend your working day with me?

1:08:49.680 --> 1:08:50.640
<v Speaker 11>Ok? Travel with you?

1:08:50.840 --> 1:08:53.519
<v Speaker 2>But I mean it's just like I I like where

1:08:53.520 --> 1:08:56.439
<v Speaker 2>it isn't overcrowded. I like some space. I like to breathe.

1:08:56.479 --> 1:08:58.479
<v Speaker 2>I like to be near an ocean. And that is

1:08:58.520 --> 1:09:00.479
<v Speaker 2>something you know. I even used to go and stay

1:09:00.520 --> 1:09:04.080
<v Speaker 2>in hotels and I wanted like these smaller luxury hotels.

1:09:04.200 --> 1:09:06.240
<v Speaker 2>That was kind of a fun place to be. But

1:09:06.320 --> 1:09:09.280
<v Speaker 2>that is certainly something that pops up among your highly

1:09:09.360 --> 1:09:10.880
<v Speaker 2>rated list.

1:09:11.720 --> 1:09:15.360
<v Speaker 12>You know, You're absolutely right, there is definitely a shift

1:09:15.479 --> 1:09:20.160
<v Speaker 12>towards that more intimate build and with doing that actually

1:09:20.240 --> 1:09:23.639
<v Speaker 12>quite heavily in Macau even this year. So just for example,

1:09:23.640 --> 1:09:27.080
<v Speaker 12>there's a lot of hotels within hotels, the Pies a Ground,

1:09:27.120 --> 1:09:31.439
<v Speaker 12>the Capella, which are within these big integrated resorts, and

1:09:31.520 --> 1:09:33.720
<v Speaker 12>I think that's really a reflection of the desire to

1:09:33.760 --> 1:09:34.960
<v Speaker 12>get closer to a brand.

1:09:36.040 --> 1:09:37.639
<v Speaker 3>Yeah, so I want to go back to the business

1:09:37.640 --> 1:09:42.200
<v Speaker 3>model here, because if you're paying to actually go to

1:09:42.400 --> 1:09:44.920
<v Speaker 3>all of these resorts, have these experiences, you have a

1:09:44.920 --> 1:09:47.519
<v Speaker 3>staff that does that. You then put this together that

1:09:47.560 --> 1:09:51.280
<v Speaker 3>takes a lot of resources and the ratings are available

1:09:51.320 --> 1:09:54.280
<v Speaker 3>for free to us. How do you make money? What's

1:09:54.320 --> 1:09:55.040
<v Speaker 3>the business model?

1:09:56.240 --> 1:09:59.200
<v Speaker 12>Yeah, that's a great question, thank you. So while we

1:09:59.320 --> 1:10:02.439
<v Speaker 12>do pay for our own rating evaluation system, I think

1:10:02.439 --> 1:10:05.000
<v Speaker 12>the one thing that's really important that the consumer looks

1:10:05.040 --> 1:10:08.559
<v Speaker 12>for as well is transparency. So we do while we aren't.

1:10:09.040 --> 1:10:11.720
<v Speaker 12>You know, we are a consumer advocacy group at the

1:10:11.840 --> 1:10:15.000
<v Speaker 12>end of the day, but we're also advocate for the industry,

1:10:15.160 --> 1:10:18.280
<v Speaker 12>and you know, when we are working with the industry,

1:10:18.320 --> 1:10:22.000
<v Speaker 12>we're offering them transparency if they would like it, into

1:10:22.320 --> 1:10:25.200
<v Speaker 12>the results and for them to understand how they can

1:10:25.240 --> 1:10:28.719
<v Speaker 12>get better. You know. So when they're getting their rating

1:10:28.880 --> 1:10:31.479
<v Speaker 12>every year, I mean ultimately they need to know are

1:10:31.479 --> 1:10:33.760
<v Speaker 12>they achieving it at the very highest level are they

1:10:33.760 --> 1:10:37.280
<v Speaker 12>perhaps in danger of losing because we go every year

1:10:37.280 --> 1:10:40.719
<v Speaker 12>and it's about re earning and re establishing your brand

1:10:40.920 --> 1:10:41.519
<v Speaker 12>every year.

1:10:41.600 --> 1:10:43.839
<v Speaker 3>So essentially, what you're saying is you have this consumer

1:10:43.880 --> 1:10:47.280
<v Speaker 3>facing business which which offers their results for free to

1:10:47.400 --> 1:10:50.400
<v Speaker 3>us as consumers, but you have this enterprise side of

1:10:50.400 --> 1:10:53.840
<v Speaker 3>the business where you give a more granular, detailed breakdown

1:10:54.120 --> 1:10:58.040
<v Speaker 3>for each individual property and that's kind of pay to play.

1:10:58.080 --> 1:11:00.280
<v Speaker 12>It is not pay to play, No, it is pay

1:11:00.320 --> 1:11:03.360
<v Speaker 12>for transparency. So the racing is the racing is all

1:11:03.400 --> 1:11:06.559
<v Speaker 12>and independently, and hotels still need to do that work.

1:11:07.200 --> 1:11:08.519
<v Speaker 12>But at the end of the day, if they want

1:11:08.520 --> 1:11:11.840
<v Speaker 12>to understand our system, our standards, how they did in

1:11:11.920 --> 1:11:15.280
<v Speaker 12>our system, that's what the that's what the business model.

1:11:15.080 --> 1:11:18.240
<v Speaker 2>Is, all right. Tell us about Newgima a Ritz Carlton Reserve.

1:11:18.479 --> 1:11:20.160
<v Speaker 2>I mean, oh mg.

1:11:20.520 --> 1:11:22.560
<v Speaker 6>Girl, if you have to ask, you can't afford.

1:11:22.280 --> 1:11:27.120
<v Speaker 2>It, no, But just I mean we talk about getting

1:11:27.120 --> 1:11:30.400
<v Speaker 2>away from people. That is certainly a place. The picture

1:11:30.400 --> 1:11:32.519
<v Speaker 2>alone is just kind of off the charts.

1:11:33.800 --> 1:11:36.360
<v Speaker 12>I mean, that's fabulous. The Red Sea, which I know

1:11:36.400 --> 1:11:38.559
<v Speaker 12>has more fabulous news coming out, is one of those

1:11:38.600 --> 1:11:41.479
<v Speaker 12>Giga projects that built from the ground up, and that

1:11:41.520 --> 1:11:44.080
<v Speaker 12>team had a fabulous celebration this morning. They had a

1:11:44.160 --> 1:11:46.720
<v Speaker 12>Forbes Travel Guide five star t shirts made up, and

1:11:46.760 --> 1:11:49.080
<v Speaker 12>it's really just one of those futuristic results that we're

1:11:49.120 --> 1:11:50.960
<v Speaker 12>just so excited to be able to feature out.

1:11:51.800 --> 1:11:54.920
<v Speaker 3>Where do you want to go personally after being at

1:11:54.920 --> 1:11:57.320
<v Speaker 3>the helm of this, what's the place like in terms

1:11:57.360 --> 1:11:59.599
<v Speaker 3>of trends where we should really have.

1:11:59.560 --> 1:12:02.599
<v Speaker 12>An eye on, you know, a place that we're looking

1:12:02.640 --> 1:12:05.120
<v Speaker 12>at very closely. Is close to my heart where I'm from.

1:12:05.520 --> 1:12:06.240
<v Speaker 12>The Cotswolds.

1:12:06.520 --> 1:12:09.200
<v Speaker 6>Yeah, everybody's talking about the Cotswolds, talking.

1:12:09.040 --> 1:12:11.120
<v Speaker 12>About the crops Falls. It's big in the news. We

1:12:11.200 --> 1:12:13.400
<v Speaker 12>will be making our way there this year. Actually, I

1:12:13.400 --> 1:12:16.400
<v Speaker 12>think we might have boots on the ground already, so

1:12:16.560 --> 1:12:18.639
<v Speaker 12>look out for that on our twenty twenty seven.

1:12:19.240 --> 1:12:21.080
<v Speaker 6>How do people become inspectors?

1:12:22.920 --> 1:12:26.160
<v Speaker 12>Oh well, if you have to ask nice, nice.

1:12:26.080 --> 1:12:29.120
<v Speaker 3>You get tapped for it. Right, it's like a secret society.

1:12:30.360 --> 1:12:32.720
<v Speaker 12>It will a little bit. Yeah, they're definitely under cover.

1:12:32.800 --> 1:12:35.200
<v Speaker 12>You can't find them online. That's that's the plan.

1:12:36.200 --> 1:12:39.120
<v Speaker 2>Yeah, there's a cute little reality Oh shuting a little

1:12:39.120 --> 1:12:41.360
<v Speaker 2>evasive with this part. I get to say, the Cotswold,

1:12:41.680 --> 1:12:42.599
<v Speaker 2>you really, you really.

1:12:42.520 --> 1:12:45.280
<v Speaker 6>Do keep that close close to the vest, right.

1:12:45.760 --> 1:12:47.640
<v Speaker 12>Very close to the best, because you know what to

1:12:47.680 --> 1:12:50.160
<v Speaker 12>be truthful. If an evaluator is found out, and it's

1:12:50.160 --> 1:12:52.200
<v Speaker 12>always a great game, then we have to kind of

1:12:52.200 --> 1:12:55.120
<v Speaker 12>pull them out and start again, because, as I said,

1:12:55.120 --> 1:12:58.400
<v Speaker 12>it's integrity bass. We take that very very seriously.

1:12:58.479 --> 1:13:01.400
<v Speaker 3>Yeah, I mean they're great stories of restaurant reviewers having

1:13:01.720 --> 1:13:04.799
<v Speaker 3>elaborate disguises and you know, you always hear those stories

1:13:04.960 --> 1:13:08.840
<v Speaker 3>historically about kitchens having pictures of these reviewers in them.

1:13:08.880 --> 1:13:11.599
<v Speaker 3>But if somebody's found out at one place, they can't

1:13:11.600 --> 1:13:13.000
<v Speaker 3>think you just end up going to another place and

1:13:13.000 --> 1:13:13.479
<v Speaker 3>they're fine.

1:13:15.200 --> 1:13:17.759
<v Speaker 12>You might be able to, but you know, the game

1:13:17.880 --> 1:13:20.120
<v Speaker 12>is very, very real, and we have to take that

1:13:20.280 --> 1:13:22.719
<v Speaker 12>very seriously and make sure that that profile isn't shut

1:13:22.840 --> 1:13:27.439
<v Speaker 12>out or amongst you know, a chatter behind the scenes.

1:13:28.920 --> 1:13:32.240
<v Speaker 2>One last question. It seems like we talk about it

1:13:32.280 --> 1:13:35.280
<v Speaker 2>a lot, the ke shaped economy, a lot more wealth creation.

1:13:36.040 --> 1:13:38.519
<v Speaker 2>It seems like there's more and more entries on the

1:13:38.600 --> 1:13:43.240
<v Speaker 2>higher end hospitality space. Is that fair? Do you see

1:13:43.280 --> 1:13:47.240
<v Speaker 2>more and more properties coming online to certainly feed into

1:13:47.439 --> 1:13:50.920
<v Speaker 2>a wealthier public if you will that can really go

1:13:50.960 --> 1:13:53.040
<v Speaker 2>out there and spend, because it just seems like a

1:13:53.080 --> 1:13:56.320
<v Speaker 2>lot of wealth creation and then there's services and things

1:13:56.360 --> 1:13:58.280
<v Speaker 2>to service them. So I'm just curious, are you seeing

1:13:58.280 --> 1:13:59.960
<v Speaker 2>more properties come online?

1:14:00.800 --> 1:14:03.000
<v Speaker 12>Yeah, I mean the pipeline is so strong, and I

1:14:03.040 --> 1:14:05.760
<v Speaker 12>think you know, the great wealth transfer is feeding into that,

1:14:05.960 --> 1:14:08.479
<v Speaker 12>and we also know that, you know, the younger generation

1:14:09.160 --> 1:14:12.479
<v Speaker 12>are spending on travel like never before. So I think

1:14:12.600 --> 1:14:16.040
<v Speaker 12>this is the beginning of a very strong decade for

1:14:16.160 --> 1:14:17.479
<v Speaker 12>Travel and Luxury Travel.

1:14:17.640 --> 1:14:20.240
<v Speaker 3>That was Amanda Frasier, President of Standards and Ratings at

1:14:20.280 --> 1:14:21.280
<v Speaker 3>Forbes Travel Guide.

1:14:21.320 --> 1:14:23.360
<v Speaker 2>And that wraps up the weekend edition of Bloomberg Business

1:14:23.360 --> 1:14:25.680
<v Speaker 2>Week from Bloomberg Radio. Thank you so much for joining us.

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