1 00:00:08,800 --> 00:00:11,600 Speaker 1: Hello, and welcome to food Stuff. I'm Annies and I'm 2 00:00:11,680 --> 00:00:15,160 Speaker 1: Lauren vocal Bam and today we're we're talking about something 3 00:00:15,160 --> 00:00:19,000 Speaker 1: that Annie has been very excited to get into. That's right, 4 00:00:19,680 --> 00:00:23,919 Speaker 1: it's vegamite when it rhymed even uh. And we may 5 00:00:24,000 --> 00:00:25,800 Speaker 1: or may not have a section on Tim TAM's because 6 00:00:25,800 --> 00:00:28,800 Speaker 1: we're just doing a whole Australia themed thing right now. Yeah, 7 00:00:28,880 --> 00:00:31,680 Speaker 1: and I love Tim TAM's and I just couldn't wait. 8 00:00:31,840 --> 00:00:34,239 Speaker 1: I couldn't wait. I still don't necessarily know what a 9 00:00:34,240 --> 00:00:37,239 Speaker 1: Tim tam is by the time we do this, you 10 00:00:37,360 --> 00:00:39,479 Speaker 1: will by the time it publishes. I mean we're doing 11 00:00:39,479 --> 00:00:43,400 Speaker 1: it currently, um, but I am on the search for 12 00:00:43,440 --> 00:00:47,760 Speaker 1: Tim TAM's that don't cost twelve American dollars and we 13 00:00:47,840 --> 00:00:50,920 Speaker 1: will be partaking in a Tim Tam Slam, which I 14 00:00:50,920 --> 00:00:54,880 Speaker 1: will explain at a later time in this podcast. Excellent, alright, 15 00:00:54,960 --> 00:00:59,040 Speaker 1: but first vegamite. Also thanks to a listener Corrine, for 16 00:00:59,120 --> 00:01:02,240 Speaker 1: suggesting this time. Yes, and um, I told her we 17 00:01:02,240 --> 00:01:04,920 Speaker 1: were doing it a long time ago, so sorry for 18 00:01:04,959 --> 00:01:06,840 Speaker 1: the way, and she was so excited about it, so 19 00:01:07,200 --> 00:01:11,440 Speaker 1: hopefully she's still excited about it. So what is vegem 20 00:01:11,480 --> 00:01:15,520 Speaker 1: mite for people who don't know. It's an Australian product 21 00:01:15,640 --> 00:01:20,160 Speaker 1: that is a brown colored spread made up of vegetables, huh, 22 00:01:20,319 --> 00:01:25,800 Speaker 1: like celery and onion, spice additives and leftover brews yeast extracts. 23 00:01:29,240 --> 00:01:31,800 Speaker 1: Sounds so good, right, well, I mean actually it kind 24 00:01:31,800 --> 00:01:37,280 Speaker 1: of does. It's very very strongly flavored. It's rather known 25 00:01:37,319 --> 00:01:40,520 Speaker 1: for that. Going off of that, I learned when I 26 00:01:40,560 --> 00:01:44,280 Speaker 1: was in Australia, there's a for the most part, agreed 27 00:01:44,360 --> 00:01:48,160 Speaker 1: upon right way quote to eat it, because it's about 28 00:01:48,160 --> 00:01:50,639 Speaker 1: the same consistency and thickness of like like a peanut 29 00:01:50,640 --> 00:01:55,600 Speaker 1: butter kind of thing, except it's very salty, very so salty. 30 00:01:55,680 --> 00:01:58,800 Speaker 1: So if you want to do it in this right way, 31 00:01:59,080 --> 00:02:01,840 Speaker 1: you spread a thin layer of it on buttered toast 32 00:02:01,960 --> 00:02:06,000 Speaker 1: or crackers, sparingly, sparingly, sparingly. That's the key, because it's 33 00:02:06,000 --> 00:02:08,400 Speaker 1: so salty, you just you you want to use, you 34 00:02:08,639 --> 00:02:12,679 Speaker 1: want to scrape, almost scrape. Yeah, so Josh should last 35 00:02:12,720 --> 00:02:15,280 Speaker 1: a long time in theory. Um, you can get a 36 00:02:15,280 --> 00:02:19,480 Speaker 1: little more fancy sophisticated and a cheese and avocado. But 37 00:02:19,680 --> 00:02:24,080 Speaker 1: I found that I enjoyed it this way. I yeah, 38 00:02:24,200 --> 00:02:27,680 Speaker 1: buttered toast, vegemite, Yeah, I do love buttered toast anyway. 39 00:02:27,720 --> 00:02:31,840 Speaker 1: But yeah, vegem my experience before I went to Australia, 40 00:02:31,960 --> 00:02:35,160 Speaker 1: I did find it a little too salty, But when 41 00:02:35,240 --> 00:02:38,359 Speaker 1: when I went and I learned this method, I did 42 00:02:38,440 --> 00:02:41,839 Speaker 1: enjoy it like this, So take that for what it's worth. 43 00:02:42,560 --> 00:02:45,200 Speaker 1: I don't know, have you ever had vegem really what 44 00:02:45,280 --> 00:02:47,600 Speaker 1: I called you? I have. I think that we tried 45 00:02:47,680 --> 00:02:49,920 Speaker 1: some ben ben balling and I tried some on the 46 00:02:50,600 --> 00:02:53,400 Speaker 1: live show snack stuff, and I don't think either of 47 00:02:53,480 --> 00:02:56,560 Speaker 1: us we did more like a like a dollop than 48 00:02:57,000 --> 00:03:01,720 Speaker 1: a spread, and so that was quite a bit high concentration. Yeah. Yeah, 49 00:03:01,919 --> 00:03:04,120 Speaker 1: and it tastes if you if you've never tried marmite 50 00:03:04,200 --> 00:03:06,680 Speaker 1: or vegemite, marmite is a is a British version of it, 51 00:03:06,800 --> 00:03:10,440 Speaker 1: or perhaps the original version. Um. It tastes a little 52 00:03:10,440 --> 00:03:17,400 Speaker 1: bit like stale beer. Yeah, like vegetative, stale salty beer. 53 00:03:18,480 --> 00:03:20,880 Speaker 1: That doesn't sound good. But but but I can see 54 00:03:20,880 --> 00:03:23,200 Speaker 1: where I can see where it certainly is an acquired taste. 55 00:03:23,240 --> 00:03:25,480 Speaker 1: People get really into it. There's something kind of comforting 56 00:03:25,520 --> 00:03:28,880 Speaker 1: and like that that like bready yeasty sort of flavor. Yeah. 57 00:03:29,240 --> 00:03:33,280 Speaker 1: I recommend trying it, but in small maps, yes, And 58 00:03:33,680 --> 00:03:36,200 Speaker 1: it's got a lot of vitamin B like a whole lot, 59 00:03:36,400 --> 00:03:40,320 Speaker 1: like a whole whole five graham serving a vegemite takes 60 00:03:40,360 --> 00:03:45,160 Speaker 1: care of of your daily recommended intake of riboflavon and 61 00:03:45,560 --> 00:03:50,040 Speaker 1: nine and sin nice and nice, and the recommended amount 62 00:03:50,080 --> 00:03:53,960 Speaker 1: of full ate. The color is natural, it's vegetarian, mostly 63 00:03:54,000 --> 00:03:56,960 Speaker 1: fat and sugar free, but it's um not gluten free. 64 00:03:57,920 --> 00:04:02,440 Speaker 1: And also it's certified as law and kosher, so that's 65 00:04:02,520 --> 00:04:06,120 Speaker 1: relatively healthier than I would have guessed by the taste. 66 00:04:07,120 --> 00:04:10,480 Speaker 1: Australia produces twenty two point seven million tubs of vegemite 67 00:04:10,520 --> 00:04:14,640 Speaker 1: a year, are about two hundred and thirty five a minute. Yeah, 68 00:04:14,800 --> 00:04:18,760 Speaker 1: most of this is consumed in Australia. Thirty jars stay 69 00:04:18,760 --> 00:04:22,800 Speaker 1: in the country per every one exported, and according to 70 00:04:22,880 --> 00:04:25,880 Speaker 1: What's Cooking America, vegemite is in nine out of ten 71 00:04:26,120 --> 00:04:31,360 Speaker 1: Australian pantries. Uh. There are also British, as we said, German, Swiss, 72 00:04:31,400 --> 00:04:36,240 Speaker 1: and New Zealand versions of yeast extract products. Marmite centavice 73 00:04:37,200 --> 00:04:42,120 Speaker 1: vitem are an Australian competitor called promite, non vegetarian, but 74 00:04:42,200 --> 00:04:46,200 Speaker 1: similar tasting spread called both reel, etcetera. All of these 75 00:04:46,320 --> 00:04:50,840 Speaker 1: names do not sound necessarily like a food product, right, yeah, 76 00:04:51,080 --> 00:04:54,359 Speaker 1: both real is because it contains some like cow something. 77 00:04:55,640 --> 00:04:58,240 Speaker 1: I don't know. Well, none of them sound it's very harsh, 78 00:04:58,320 --> 00:05:00,840 Speaker 1: like every it's all very yeah, like you're gonna get 79 00:05:00,880 --> 00:05:02,480 Speaker 1: your vitamins whether you like it or not. It's an 80 00:05:02,520 --> 00:05:06,919 Speaker 1: interesting theme for sure. The recipe, which is secret, has 81 00:05:06,960 --> 00:05:10,120 Speaker 1: stayed for the most part the same since its invention. 82 00:05:10,360 --> 00:05:13,000 Speaker 1: Um The biggest change was reducing the salt from ten 83 00:05:13,480 --> 00:05:19,880 Speaker 1: to eight percent. Also, as of nine you can purchase 84 00:05:19,920 --> 00:05:23,960 Speaker 1: it in tubes. I'm envisioning similar to go gurt, and 85 00:05:24,040 --> 00:05:27,760 Speaker 1: for a brief time that same year, Australians could find Oh, 86 00:05:28,000 --> 00:05:30,159 Speaker 1: I'm just over here shaking my head at the idea 87 00:05:30,160 --> 00:05:32,960 Speaker 1: of vegamite flavored go gurt. I'm back, I'm back, Okay, 88 00:05:33,240 --> 00:05:36,120 Speaker 1: you can't. It's so that um I read it's so 89 00:05:36,200 --> 00:05:39,160 Speaker 1: that you can travel with it easily. You've got some 90 00:05:39,360 --> 00:05:42,240 Speaker 1: of course ready to go. For a brief time that 91 00:05:42,240 --> 00:05:47,000 Speaker 1: same year, Australians could find veggamite flavored craft singles like 92 00:05:47,279 --> 00:05:50,839 Speaker 1: cheesy craft singles and what was an attempt to capture 93 00:05:50,920 --> 00:05:54,880 Speaker 1: the flavor of cheese and venjamite sandwiches and one craft 94 00:05:54,920 --> 00:05:57,800 Speaker 1: slice didn't work out. They tried again to harness this 95 00:05:57,880 --> 00:06:00,680 Speaker 1: combo and two thousand nine and the Jards read called 96 00:06:01,040 --> 00:06:06,040 Speaker 1: cheesy bite. I put an exclamation point at the end, 97 00:06:06,240 --> 00:06:08,320 Speaker 1: and I guess that's because I was excited about it. 98 00:06:08,360 --> 00:06:12,440 Speaker 1: But maybe the product as an exclamation point. I can't remember. 99 00:06:12,720 --> 00:06:15,640 Speaker 1: But thanks to the mild flavor, the sales have been 100 00:06:15,839 --> 00:06:19,159 Speaker 1: mildly successful and you can still find it in stores today. 101 00:06:19,920 --> 00:06:24,120 Speaker 1: The collaboration with Cadbury Chocolates, however, and yes you heard 102 00:06:24,120 --> 00:06:27,480 Speaker 1: that correctly, it didn't work out as well. The Guardians 103 00:06:27,480 --> 00:06:32,000 Speaker 1: review described the taste like quote licking a plate where 104 00:06:32,080 --> 00:06:35,240 Speaker 1: vegammite was smeared many months ago, then left in the 105 00:06:35,279 --> 00:06:39,400 Speaker 1: sink to fester yep, vegemite laced chocolate. It was a 106 00:06:39,480 --> 00:06:43,320 Speaker 1: thing that they did on purpose, the very very narrow 107 00:06:43,360 --> 00:06:46,720 Speaker 1: window for success there. I mean, you know, I get 108 00:06:46,720 --> 00:06:51,000 Speaker 1: the concept, like salted chocolate I love, but yeah, Cadbury, 109 00:06:51,279 --> 00:06:53,480 Speaker 1: But I don't think it was a Cadbury egg. It 110 00:06:53,520 --> 00:06:55,520 Speaker 1: was just it. Oh I thought it was Cadberry chocolate. 111 00:06:55,520 --> 00:07:01,039 Speaker 1: Square thought it was an egg. Oh no, oh no, 112 00:07:01,120 --> 00:07:03,840 Speaker 1: that's a whole different thing. Okay, okay, all right, Well 113 00:07:03,920 --> 00:07:07,000 Speaker 1: then that's slightly better than what I was imagining. Still 114 00:07:07,160 --> 00:07:11,800 Speaker 1: didn't work out. In two thousand eleven, Obama, President Obama 115 00:07:11,880 --> 00:07:16,280 Speaker 1: caused a bit of international kerfuffle when he told Australia's 116 00:07:16,280 --> 00:07:21,040 Speaker 1: Prime Minister Julia Gillard he found vegamite horrible. And that's 117 00:07:21,040 --> 00:07:26,800 Speaker 1: because there's a very deep Australian emotion about vegemite. Yes, 118 00:07:27,000 --> 00:07:30,600 Speaker 1: it's kind of become a product that represents Australia and 119 00:07:30,680 --> 00:07:33,640 Speaker 1: also invokes a sense of nostalgia for a lot of 120 00:07:33,680 --> 00:07:38,440 Speaker 1: Australians and Prime Minister Kevin Read's two thousand seven campaign, 121 00:07:38,480 --> 00:07:41,720 Speaker 1: he described himself as a toast and vegemite sort of 122 00:07:41,760 --> 00:07:44,840 Speaker 1: a guy. In two thousand and twelve, the BBC wrote 123 00:07:44,880 --> 00:07:48,600 Speaker 1: that vegemite was a symbolic of Australia as Sydney, Harbor 124 00:07:48,640 --> 00:07:53,280 Speaker 1: Bridge and the Koala. But this was not always the case. No, 125 00:07:53,400 --> 00:07:56,680 Speaker 1: certainly not. But before we get into the history, I 126 00:07:56,680 --> 00:08:01,320 Speaker 1: wanted to get into the science of this yeast extract 127 00:08:02,000 --> 00:08:06,720 Speaker 1: that vegemite is made of. So what is it? Well, 128 00:08:07,120 --> 00:08:09,680 Speaker 1: we've talked a bunch about yeasts as they're used in 129 00:08:09,680 --> 00:08:12,560 Speaker 1: the fermentation process for beer and wine, um, but we're 130 00:08:12,600 --> 00:08:16,480 Speaker 1: not actually talking about micro organism poop today. No, no, 131 00:08:16,640 --> 00:08:20,400 Speaker 1: we are talking about microorganism guts. Oh well that's exciting, 132 00:08:20,680 --> 00:08:23,640 Speaker 1: uh huh. So. Sacromces sarah v c a is a 133 00:08:23,680 --> 00:08:26,200 Speaker 1: species of yeast, you know, a type of fungi that 134 00:08:26,360 --> 00:08:28,680 Speaker 1: eats sugars um such as the sugars in wheat or 135 00:08:28,720 --> 00:08:32,760 Speaker 1: grapes and excrete ethanol. They're sometimes called brewer's yeast or 136 00:08:32,760 --> 00:08:35,920 Speaker 1: baker's yeast because they're used in those industries. And they 137 00:08:35,960 --> 00:08:38,599 Speaker 1: are single celled organisms, so so they consist of of 138 00:08:38,640 --> 00:08:41,959 Speaker 1: a cell wall holding in a nucleus and all kinds 139 00:08:41,960 --> 00:08:44,600 Speaker 1: of proteins and sugars and fatty acids and and other 140 00:08:44,600 --> 00:08:47,920 Speaker 1: stuff that get the work of living done within this cell. 141 00:08:48,400 --> 00:08:50,640 Speaker 1: One of the keys to brewing beer is to get 142 00:08:50,679 --> 00:08:53,760 Speaker 1: a population of yeast to just go absolutely hog wild, 143 00:08:54,080 --> 00:08:56,640 Speaker 1: and that is the scientific term. Uh. You want to 144 00:08:56,679 --> 00:09:00,240 Speaker 1: take a relatively small yeast colony, low cost, it's cheap 145 00:09:00,280 --> 00:09:02,640 Speaker 1: for you, and give it the opportunity to to thrive 146 00:09:02,720 --> 00:09:05,400 Speaker 1: and multiply, just butting out lots and lots and lots 147 00:09:05,440 --> 00:09:07,240 Speaker 1: of other yeast cells that will all go to work 148 00:09:07,320 --> 00:09:11,200 Speaker 1: converting sugars to alcohols. When they've converted about as much 149 00:09:11,240 --> 00:09:13,720 Speaker 1: sugar to alcohol as that they're gonna you siphon off 150 00:09:13,720 --> 00:09:16,880 Speaker 1: the beer, and you're left with two waste products, the 151 00:09:17,000 --> 00:09:19,760 Speaker 1: solid barley and hops and whatever that yeast was feasting 152 00:09:19,800 --> 00:09:24,760 Speaker 1: on and a dying colony of yeast cells. In the industry, 153 00:09:24,760 --> 00:09:26,960 Speaker 1: this is called spent yeast, so that we all feel 154 00:09:27,000 --> 00:09:30,200 Speaker 1: less like we're committing genocide every time we brew aboutch beer. 155 00:09:31,840 --> 00:09:34,080 Speaker 1: I didn't feel like that until you said it, sorry 156 00:09:34,080 --> 00:09:37,839 Speaker 1: about it. Yeah, everything dies, okay, So so you can 157 00:09:38,040 --> 00:09:41,200 Speaker 1: you can separate out the solid waste from the spent yeast. 158 00:09:41,640 --> 00:09:44,319 Speaker 1: Some breweries, by the way, recycle their barley and hops 159 00:09:44,360 --> 00:09:47,600 Speaker 1: in interesting ways. You can totally go by beer barley, 160 00:09:47,640 --> 00:09:50,160 Speaker 1: granola bars and stuff like that, or it might go 161 00:09:50,200 --> 00:09:53,040 Speaker 1: to farms for for multure animal feed. But okay, So 162 00:09:53,120 --> 00:09:56,280 Speaker 1: the thing about yeast is that it's it's cell walls 163 00:09:56,400 --> 00:10:01,480 Speaker 1: are sturdy, So if if we're going to take yeast 164 00:10:01,520 --> 00:10:03,640 Speaker 1: and eat it, it's it's not that easy for our 165 00:10:03,679 --> 00:10:08,360 Speaker 1: bodies to digest, and it's not particularly flavorful until you 166 00:10:08,520 --> 00:10:12,000 Speaker 1: rip its guts out like your nigan, just like that. 167 00:10:12,120 --> 00:10:14,280 Speaker 1: But that's how you have to do it, and it's okay. 168 00:10:14,280 --> 00:10:16,840 Speaker 1: It's a little bit less dramatic okay, okay, Yeah, So 169 00:10:16,880 --> 00:10:19,280 Speaker 1: to get to the to the tasty nutritious stuff that's 170 00:10:19,320 --> 00:10:23,280 Speaker 1: in yeast cells, you have to break down their cell walls. 171 00:10:23,800 --> 00:10:25,559 Speaker 1: That this is this is what goes into making that 172 00:10:25,679 --> 00:10:29,439 Speaker 1: yeast extract. And luckily for us, there's a process built 173 00:10:29,480 --> 00:10:33,160 Speaker 1: into cells in nature just to accomplish this very cell 174 00:10:33,400 --> 00:10:36,960 Speaker 1: wall breakdown eage thing. It's called a tall sis, meaning 175 00:10:37,040 --> 00:10:40,880 Speaker 1: self digestion or or self decline. And so when when 176 00:10:40,880 --> 00:10:44,319 Speaker 1: a cell is infected or injured and therefore has stopped 177 00:10:44,360 --> 00:10:47,679 Speaker 1: certain processes of life, enzymes in the cell can kick 178 00:10:47,720 --> 00:10:50,360 Speaker 1: in and kill it off and start breaking down the 179 00:10:50,360 --> 00:10:53,280 Speaker 1: cell wall. This is useful in colonies of single celled 180 00:10:53,320 --> 00:10:57,360 Speaker 1: organisms and in multi celled organisms like humans as well, 181 00:10:57,440 --> 00:11:00,839 Speaker 1: because it releases the cells components for for uptaken use 182 00:11:00,880 --> 00:11:03,640 Speaker 1: by other cells around it, and it can sometimes help 183 00:11:03,720 --> 00:11:05,640 Speaker 1: prevent the spread of disease in cases where like a 184 00:11:06,000 --> 00:11:09,280 Speaker 1: germ is hijacked the cell for its own nefarious germ purposes. 185 00:11:10,200 --> 00:11:13,600 Speaker 1: And you can accomplish italysis in a yeast population by 186 00:11:13,640 --> 00:11:17,760 Speaker 1: either just waiting or by adding salt to dehydrate the 187 00:11:17,760 --> 00:11:21,199 Speaker 1: cells and induce the death process. Other stuff could be 188 00:11:21,320 --> 00:11:23,840 Speaker 1: used to for for example, you could add a hydrochloric 189 00:11:23,880 --> 00:11:28,080 Speaker 1: acid kills lots of things which you later would neutralize 190 00:11:28,080 --> 00:11:31,520 Speaker 1: with sodium hydroxide. But both processes though, mean that the 191 00:11:31,520 --> 00:11:37,760 Speaker 1: final product will be salty like vegemite. Like vegemite, I'm 192 00:11:37,760 --> 00:11:41,400 Speaker 1: not actually sure about vegemite there. Their formula is very secret, 193 00:11:41,840 --> 00:11:44,199 Speaker 1: but marmite has come out and said it in addition 194 00:11:44,240 --> 00:11:47,000 Speaker 1: to salt, it adds some some enzymes to it's it's 195 00:11:47,240 --> 00:11:51,000 Speaker 1: dying yeast to help kick start the process. But once 196 00:11:51,000 --> 00:11:53,880 Speaker 1: atalicis has done its work, you just kind of filter 197 00:11:53,960 --> 00:11:58,160 Speaker 1: out the sloft off cell walls and yeah, you've got 198 00:11:58,200 --> 00:12:01,719 Speaker 1: east extract of a vegemite and or marmite. You then 199 00:12:01,840 --> 00:12:04,199 Speaker 1: kind of kind of simmer that down into a paste 200 00:12:04,360 --> 00:12:07,600 Speaker 1: and add whatever other ingredients you want. So that is 201 00:12:07,600 --> 00:12:12,280 Speaker 1: the process of yeast extract and the strong savory like, 202 00:12:12,400 --> 00:12:16,440 Speaker 1: kind of almost bullion like flavor that these spreads have 203 00:12:16,960 --> 00:12:20,440 Speaker 1: comes from one of the molecules it's released during this 204 00:12:20,520 --> 00:12:25,079 Speaker 1: process called glutamates, which are molecules found in proteins released 205 00:12:25,160 --> 00:12:28,760 Speaker 1: during alysis. Glutamates are also found in high concentrations and 206 00:12:28,760 --> 00:12:33,559 Speaker 1: stuff like parmesan cheese and soy sauce in Marmite's case. Again, 207 00:12:33,600 --> 00:12:36,000 Speaker 1: I'm not sure about Vegemite, but I suspect it's the same. 208 00:12:36,240 --> 00:12:39,320 Speaker 1: They source their spent yeast from different breweries that make 209 00:12:39,400 --> 00:12:43,200 Speaker 1: different amounts and types of beer, so the exact strains 210 00:12:43,240 --> 00:12:45,880 Speaker 1: of yeast that end up in each batch will differ. 211 00:12:46,559 --> 00:12:50,040 Speaker 1: This means that each finished batch may taste slightly different. 212 00:12:51,000 --> 00:12:54,840 Speaker 1: Marmite says that a keen palate can totally identify it. 213 00:12:54,960 --> 00:13:00,640 Speaker 1: So like Marmite, Yeah, that's so cool. Yes, um oh 214 00:13:00,720 --> 00:13:04,760 Speaker 1: and okay, so so fun. Side note, Although italicis isn't 215 00:13:05,080 --> 00:13:08,120 Speaker 1: generally welcome in beer brewing or in wine making, it's 216 00:13:08,120 --> 00:13:11,920 Speaker 1: actually what gives some white wines. They're characteristic flavors like 217 00:13:11,960 --> 00:13:15,480 Speaker 1: a like a sort of bready twinge like in Champagne. 218 00:13:16,720 --> 00:13:20,160 Speaker 1: Throw back to Champagne. That's what resting Champagne on its 219 00:13:20,280 --> 00:13:23,760 Speaker 1: lee's a k a. The spent yeast. Uh does it 220 00:13:23,960 --> 00:13:26,880 Speaker 1: induces italicis and let some of the molecules from the 221 00:13:26,920 --> 00:13:30,079 Speaker 1: yeast gets get out and interact with the wine. Yes, 222 00:13:30,280 --> 00:13:33,920 Speaker 1: And in our Champagne video we talk about this briefly, 223 00:13:34,000 --> 00:13:37,760 Speaker 1: and I bugged our animator j for weeks to make 224 00:13:37,800 --> 00:13:42,360 Speaker 1: an animation about atalysis. So check that out if you 225 00:13:42,360 --> 00:13:47,680 Speaker 1: haven't already, it's online in the virtual virtual world somewhere 226 00:13:47,679 --> 00:13:54,200 Speaker 1: out there were just you cannot see. Works great on radio, folks. 227 00:13:54,240 --> 00:13:56,600 Speaker 1: So speaking of working great on radio, let's take just 228 00:13:56,679 --> 00:13:58,520 Speaker 1: a quick break right now for a word from our 229 00:13:58,520 --> 00:14:12,480 Speaker 1: sponsor and we're back. Thank you sponsor, Yes, thank you. 230 00:14:13,320 --> 00:14:16,439 Speaker 1: So you might be getting this idea. But to talk 231 00:14:16,480 --> 00:14:19,760 Speaker 1: about vegemite, we have to first talk about marmite. Two 232 00:14:19,800 --> 00:14:23,600 Speaker 1: products are very closely related. Near the end of the 233 00:14:23,680 --> 00:14:28,720 Speaker 1: nineteenth century, German scientists Jusas von lee Big realized that 234 00:14:28,760 --> 00:14:31,680 Speaker 1: when you took the yeast left over from beer brewing 235 00:14:32,080 --> 00:14:36,720 Speaker 1: and concentrated it, it was totally edible. Yeah, he added 236 00:14:36,760 --> 00:14:41,440 Speaker 1: some salt, celery and spices, and tada. Marmite although east 237 00:14:41,480 --> 00:14:43,880 Speaker 1: extract alone does have a bunch of vitamins and stuff, 238 00:14:43,960 --> 00:14:47,400 Speaker 1: some extra B vitamins and other nutritional things that it's 239 00:14:47,400 --> 00:14:52,640 Speaker 1: so popular for currently, we're added later as supplements while 240 00:14:52,720 --> 00:14:55,520 Speaker 1: not wanting to waste any time. The Marmite Food Company 241 00:14:55,600 --> 00:14:58,560 Speaker 1: started up a few years later and Staffordshire, England. In 242 00:14:58,680 --> 00:15:01,760 Speaker 1: nineteen o two, I also saw the company listed as 243 00:15:01,920 --> 00:15:06,320 Speaker 1: Britain's marmite extract food Company. Goodness it's very official sounding 244 00:15:06,400 --> 00:15:08,600 Speaker 1: it is. The word marmite, by the way, is a 245 00:15:08,600 --> 00:15:12,120 Speaker 1: a French term for a type of large litted earthenware pot. 246 00:15:13,000 --> 00:15:15,120 Speaker 1: You can see a picture of that on the label 247 00:15:15,120 --> 00:15:17,760 Speaker 1: of dars of Marmite. Oh yeah, that's what a little 248 00:15:17,760 --> 00:15:20,880 Speaker 1: pot on there comes for. The marmite pot is named 249 00:15:20,880 --> 00:15:24,440 Speaker 1: after a French stew made with a fish called marmite 250 00:15:24,480 --> 00:15:29,960 Speaker 1: or marmitat in French accent insert French accent here. Yes, 251 00:15:30,480 --> 00:15:33,960 Speaker 1: pretty soon marmite was being shipped all over, including you 252 00:15:33,960 --> 00:15:37,840 Speaker 1: guessed it, Australia, where it enjoyed a popularity. It didn't 253 00:15:37,880 --> 00:15:41,000 Speaker 1: really find anywhere else did I find kind of interesting. 254 00:15:41,600 --> 00:15:44,920 Speaker 1: World War One German U boats really gotten the way 255 00:15:45,080 --> 00:15:48,960 Speaker 1: of Australia's marmite crash, disrupting trade roots and preventing shipments 256 00:15:48,960 --> 00:15:51,480 Speaker 1: of the stuff. So they needed to come up with 257 00:15:51,520 --> 00:15:56,560 Speaker 1: their own solution. Yeah. Enter Cyrial Callister of Victoria, native 258 00:15:56,600 --> 00:16:00,600 Speaker 1: born in He was a chemist who's spent a brief 259 00:16:00,600 --> 00:16:03,560 Speaker 1: time working at a munitions factory in Scotland before an 260 00:16:03,560 --> 00:16:07,760 Speaker 1: explosion had him returning to Australia, where he met entrepreneur 261 00:16:07,880 --> 00:16:11,400 Speaker 1: Fred Walker. Walker had been searching for someone to help 262 00:16:11,480 --> 00:16:14,760 Speaker 1: him come up with the marmite alternative that Australia needed 263 00:16:14,800 --> 00:16:19,760 Speaker 1: after the failure of something called CubeX CubeX CubeX. This 264 00:16:19,800 --> 00:16:22,560 Speaker 1: was the product of a local brewer that's thickness and 265 00:16:22,600 --> 00:16:25,520 Speaker 1: bitterness didn't turn any heads unless they were turning to 266 00:16:25,600 --> 00:16:29,520 Speaker 1: spit it out, and resulted in quite the loss of money, 267 00:16:30,280 --> 00:16:34,920 Speaker 1: so he are technically as company. The fred Walker Company 268 00:16:35,160 --> 00:16:38,640 Speaker 1: asked Callister to take a swing at a marmite esk 269 00:16:38,760 --> 00:16:42,120 Speaker 1: spread in nineteen twenty two, and after months of taste 270 00:16:42,120 --> 00:16:45,320 Speaker 1: test and fine tuning, Callister had a recipe ready to go. 271 00:16:45,480 --> 00:16:51,680 Speaker 1: By Wanting to get some flblicity publicity going, the fred 272 00:16:51,720 --> 00:16:55,800 Speaker 1: Walker Company launched a nationwide competition with a fifty pound 273 00:16:55,880 --> 00:16:57,920 Speaker 1: prize to whoever came up with a name for the 274 00:16:57,960 --> 00:17:02,360 Speaker 1: Callister's take on marmite before it hit the shelves. Walker's daughter, Sheila, 275 00:17:02,440 --> 00:17:04,439 Speaker 1: pulled the name out of a hat and out of 276 00:17:04,520 --> 00:17:10,879 Speaker 1: hundreds of injuries, Vegemite emerge victorious. I love that random chance, 277 00:17:11,080 --> 00:17:15,200 Speaker 1: I know, and now here we are. By the time 278 00:17:15,200 --> 00:17:18,680 Speaker 1: the newly christened vegemite started appearing in stores, world War 279 00:17:18,680 --> 00:17:21,760 Speaker 1: One had ended and people could buy marmite again, which 280 00:17:21,760 --> 00:17:24,600 Speaker 1: they did, so it's not the best timing. In an 281 00:17:24,600 --> 00:17:28,119 Speaker 1: attempt to jump on the Marmite train and increase their earnings, 282 00:17:28,160 --> 00:17:31,399 Speaker 1: the fred Walker Company changed the name of Vegemite in 283 00:17:32,800 --> 00:17:37,000 Speaker 1: par will. Okay, it's a pun. And if you're confused, 284 00:17:37,040 --> 00:17:39,200 Speaker 1: so were we. That's always the sign of a good pun. 285 00:17:39,720 --> 00:17:46,120 Speaker 1: Perhaps the slogan will help. If Marmote par will Oh 286 00:17:46,880 --> 00:17:49,560 Speaker 1: you get it? I do, but I don't want to. 287 00:17:49,920 --> 00:17:52,560 Speaker 1: Oh boy, yeah, most people didn't get it. Um and 288 00:17:52,560 --> 00:17:56,600 Speaker 1: they changed the name back in side note on this, 289 00:17:56,960 --> 00:17:58,639 Speaker 1: this is the pun I was talking about. If you 290 00:17:58,640 --> 00:18:01,440 Speaker 1: follow me on social media. That is so bad I'm 291 00:18:01,440 --> 00:18:03,639 Speaker 1: not even sure I would make it. And that's quite 292 00:18:03,640 --> 00:18:08,760 Speaker 1: a statement. Wow, that's really saying something that is folks. 293 00:18:08,800 --> 00:18:10,960 Speaker 1: And I thought about doing this in Australian accent, but 294 00:18:11,240 --> 00:18:14,280 Speaker 1: I figured it's just better not to. Yeah, it might 295 00:18:14,320 --> 00:18:16,840 Speaker 1: make more sense in the Australian accent, though I don't 296 00:18:16,840 --> 00:18:20,000 Speaker 1: know anyway. If anyone is from Australia and wants to 297 00:18:20,040 --> 00:18:23,560 Speaker 1: send a sound clip, oh, please say if mar might 298 00:18:24,000 --> 00:18:28,760 Speaker 1: power will please do, Yes, we will. The product was 299 00:18:28,840 --> 00:18:32,919 Speaker 1: advertised as delicious on sandwiches and toast and improving the 300 00:18:32,960 --> 00:18:39,240 Speaker 1: flavors of soups, stews, and gravies. Meanwhile, Fred Walker, who 301 00:18:39,280 --> 00:18:42,520 Speaker 1: was impressed with the invention of processed cheese that did 302 00:18:42,600 --> 00:18:46,240 Speaker 1: not need to be refrigerated, had met the inventor of 303 00:18:46,280 --> 00:18:52,639 Speaker 1: the product in Chicago and one James Craft Craft. Yes, 304 00:18:53,280 --> 00:18:57,960 Speaker 1: that Craft. The two hit it off, and Walker convinced 305 00:18:58,040 --> 00:19:01,040 Speaker 1: Craft to allow him to say, all the processed cheese 306 00:19:01,040 --> 00:19:02,920 Speaker 1: in Australia and oh, yeah, why don't you take this 307 00:19:03,040 --> 00:19:05,480 Speaker 1: vegemite thing. We can market them together. Won't that be great? Yeah, 308 00:19:05,600 --> 00:19:08,679 Speaker 1: let's do that. So pretty clever on Walker's part. Craft 309 00:19:08,680 --> 00:19:11,440 Speaker 1: and Walker established the Craft Walker Cheese Company in nine 310 00:19:12,640 --> 00:19:15,920 Speaker 1: and for two years, beginning with the nineteen thirty five 311 00:19:16,040 --> 00:19:19,440 Speaker 1: a purchaser of any craft Walker cheese product received a 312 00:19:19,520 --> 00:19:23,359 Speaker 1: coupon to redeem for one free jar of vegemite. And 313 00:19:23,400 --> 00:19:26,600 Speaker 1: it's actually proved to be a pretty smart move. Vegemite 314 00:19:26,600 --> 00:19:30,760 Speaker 1: became more well known by the mid nineteen thirties. Five 315 00:19:30,920 --> 00:19:33,359 Speaker 1: was also the same year that Fred Walker passed away, 316 00:19:33,440 --> 00:19:37,480 Speaker 1: and thus Craft officially acquired controlling interest in the Vegemite brand, 317 00:19:37,760 --> 00:19:42,000 Speaker 1: and the manufacturing methods behind vegemite fell into their hands 318 00:19:42,000 --> 00:19:46,240 Speaker 1: as well. Craft's company owned and made vegemite until seventeen 319 00:19:46,680 --> 00:19:50,080 Speaker 1: when it was purchased by an Australian dairy company called Vega, 320 00:19:50,440 --> 00:19:55,840 Speaker 1: so thus finally became a national product again. Yeah. In 321 00:19:56,040 --> 00:20:00,720 Speaker 1: ninety seven, another competition brought even more publicity to jamite. 322 00:20:00,960 --> 00:20:05,440 Speaker 1: This competition was a poetry competition, a limerick to be exact, 323 00:20:05,960 --> 00:20:09,399 Speaker 1: and the prize was a pontiac I wonder if you 324 00:20:09,400 --> 00:20:15,040 Speaker 1: can find those limericks anywhere anyway. In nine there was 325 00:20:15,080 --> 00:20:18,919 Speaker 1: another game changer, and part brought on by the vegemite 326 00:20:19,000 --> 00:20:24,040 Speaker 1: hubbub caused by this limerick competition. The Australian government commissioned 327 00:20:24,240 --> 00:20:28,800 Speaker 1: University of Adelaide human physiology professor Cedric Stanton Hicks to 328 00:20:28,920 --> 00:20:33,080 Speaker 1: do some research and make nutritional recommendations for keeping Australian 329 00:20:33,160 --> 00:20:36,760 Speaker 1: soldiers healthy and full as they fall in World War Two. 330 00:20:37,440 --> 00:20:40,280 Speaker 1: Hicks concluded that the high content of vitamin B and 331 00:20:40,359 --> 00:20:43,919 Speaker 1: venjamite meant that it should be in soldiers ration facts. 332 00:20:44,440 --> 00:20:49,320 Speaker 1: World War two posters read Benjamite keeping fighting men, Fighting 333 00:20:49,320 --> 00:20:54,359 Speaker 1: fit wartime. Venjamite came in three sizes platoon size of 334 00:20:54,440 --> 00:20:59,280 Speaker 1: seven pounds yeah a ounce, individual tins and half announced 335 00:20:59,320 --> 00:21:02,280 Speaker 1: for the soldier behind enemy lines. Oh my goodness, never 336 00:21:02,280 --> 00:21:06,280 Speaker 1: want to be without your vegemite, certainly not. Also, thanks 337 00:21:06,280 --> 00:21:09,760 Speaker 1: to the war, marmite once again became largely unavailable in Australia, 338 00:21:09,800 --> 00:21:14,320 Speaker 1: which only helped Vegemin's growth. The same year, the British 339 00:21:14,400 --> 00:21:18,880 Speaker 1: Medical Association gave vegemite their stamp up approval as a nutritious, balanced, 340 00:21:19,000 --> 00:21:22,919 Speaker 1: vitamin B packed food. They even printed advertisements for it 341 00:21:23,000 --> 00:21:26,400 Speaker 1: in their own magazines. Doctors recommended it to their patients, 342 00:21:26,480 --> 00:21:32,200 Speaker 1: even the baby ones. Yeah, well, I guess the army 343 00:21:32,240 --> 00:21:34,080 Speaker 1: brought so much of this stuff that it led to 344 00:21:34,080 --> 00:21:37,440 Speaker 1: a civilian shortage and caused the Army to print ads 345 00:21:37,480 --> 00:21:40,639 Speaker 1: like this one. Vegam might fights with the men up north. 346 00:21:40,840 --> 00:21:43,600 Speaker 1: If you were one of those who don't need venjammit medicinally, 347 00:21:43,680 --> 00:21:46,520 Speaker 1: then thousands of invalids are asking you to deny yourself 348 00:21:46,560 --> 00:21:49,640 Speaker 1: of it for the time being. It's not too catchy, 349 00:21:49,880 --> 00:21:54,199 Speaker 1: but it does the job. It's no literric, but it's expressive. 350 00:21:55,560 --> 00:22:00,320 Speaker 1: When Cyril Calister died in the past and future Prime 351 00:22:00,359 --> 00:22:05,520 Speaker 1: Minister Robert Menzies attended his funeral. By the time World 352 00:22:05,520 --> 00:22:09,480 Speaker 1: War two, due to a close vegemite was an Australian staple. 353 00:22:09,920 --> 00:22:13,520 Speaker 1: Ninety four ad campaign further sealed the deal featuring a 354 00:22:13,520 --> 00:22:16,480 Speaker 1: group of happy, healthy kids singing what must have been 355 00:22:16,920 --> 00:22:19,720 Speaker 1: a major earworm of a ging goal called the Happy 356 00:22:19,720 --> 00:22:23,440 Speaker 1: Little Vegemites that went as follows, We are happy little 357 00:22:23,520 --> 00:22:26,240 Speaker 1: Vegemites as right as right can be. We all enjoy 358 00:22:26,280 --> 00:22:28,840 Speaker 1: our vegeam might for breakfast, lunch and tea. Our mummy 359 00:22:28,920 --> 00:22:31,960 Speaker 1: says we're growing stronger every single week because we love 360 00:22:31,960 --> 00:22:33,920 Speaker 1: our vegem Might we all enter our vegem Might it 361 00:22:34,040 --> 00:22:37,600 Speaker 1: puts the rose in every cheek. I avoided listening to 362 00:22:37,640 --> 00:22:40,560 Speaker 1: this because everything I read said it was going to 363 00:22:40,640 --> 00:22:42,679 Speaker 1: be stuck in your head forever, for the rest of 364 00:22:42,720 --> 00:22:45,720 Speaker 1: your life. Yes, and speaking of the rest of your life, 365 00:22:45,760 --> 00:22:48,919 Speaker 1: this campaign was courtesy of Jay Walter Thompson, and it 366 00:22:49,000 --> 00:22:52,240 Speaker 1: was so successful that was started as a radio ad 367 00:22:52,240 --> 00:22:56,879 Speaker 1: transition to television and subsisted well into the sixties. Further 368 00:22:57,240 --> 00:22:59,920 Speaker 1: these commercials were made all Beautiful and Colorful and bree 369 00:23:00,080 --> 00:23:04,320 Speaker 1: broadcast in eighties and then again in two thousand and ten. 370 00:23:04,440 --> 00:23:07,879 Speaker 1: And further Furthermore, the original surviving cast of kids was 371 00:23:07,960 --> 00:23:11,840 Speaker 1: tracked down for the fiftieth anniversary of an ad. A 372 00:23:11,880 --> 00:23:15,200 Speaker 1: couple of years ago. One of the stars said of 373 00:23:15,280 --> 00:23:18,000 Speaker 1: the ad, it may be just a commercial, but it 374 00:23:18,080 --> 00:23:22,200 Speaker 1: will never die. I think it will be around long 375 00:23:22,240 --> 00:23:26,680 Speaker 1: after we're gone. Wow. Yeah, So if you're feeling adventurous, 376 00:23:26,720 --> 00:23:29,720 Speaker 1: I'm not afraid of an earworm. You can find it. 377 00:23:29,800 --> 00:23:34,760 Speaker 1: You can find it in many different versions and colors apply. Yeah. 378 00:23:34,840 --> 00:23:37,880 Speaker 1: And then we get the band men at Work song 379 00:23:38,119 --> 00:23:41,720 Speaker 1: down Under. She debuted in n two with the line 380 00:23:42,280 --> 00:23:44,600 Speaker 1: I said, do you speak of my language? He just 381 00:23:44,640 --> 00:23:47,880 Speaker 1: smiled and gave me a veg in might sandwich. Very 382 00:23:47,880 --> 00:23:50,719 Speaker 1: hard not to sing it right there, but I resisted. Alcome, 383 00:23:52,359 --> 00:23:55,320 Speaker 1: a sixty six cent jar of vegemight made history. And 384 00:23:56,280 --> 00:23:58,520 Speaker 1: when it was the first item scanned in Australia at 385 00:23:58,520 --> 00:24:02,160 Speaker 1: Wars in the Nine Indees, the company converted a bus 386 00:24:02,440 --> 00:24:05,560 Speaker 1: into a traveling toaster that could crisp up hundreds of 387 00:24:05,560 --> 00:24:09,400 Speaker 1: bread slices at a single time. That's amazing. Ah. And 388 00:24:09,440 --> 00:24:12,959 Speaker 1: they ran an ap fools Day promotion in announcing that 389 00:24:12,960 --> 00:24:14,959 Speaker 1: that be opening a museum in the shape of a 390 00:24:15,000 --> 00:24:19,200 Speaker 1: giant vegemite jar on site at their Port Melbourne factory. 391 00:24:21,119 --> 00:24:23,879 Speaker 1: Totally didn't happen, I know, but a part of me 392 00:24:24,280 --> 00:24:26,760 Speaker 1: they have to do it now, That's what I think 393 00:24:27,160 --> 00:24:30,400 Speaker 1: they've they've generally been lauded for their successful, if non 394 00:24:30,400 --> 00:24:33,840 Speaker 1: traditional methods of promotion by by serious industry sources like 395 00:24:33,840 --> 00:24:37,639 Speaker 1: Advertising Age. Yeah. I would agree. They seem to have 396 00:24:38,240 --> 00:24:42,199 Speaker 1: a lot of interesting competitions and maybe the name changing 397 00:24:42,240 --> 00:24:44,920 Speaker 1: one was was not great, but all the other ones, 398 00:24:45,040 --> 00:24:47,000 Speaker 1: a lot of other ones, yeah, helped them and their 399 00:24:47,000 --> 00:24:51,680 Speaker 1: success really worked out. But vegemite is not without controversy, 400 00:24:52,280 --> 00:24:54,520 Speaker 1: and we will get to that after we take one 401 00:24:54,560 --> 00:25:00,359 Speaker 1: more quick break for a word from our sponsor. Yeah, 402 00:25:07,320 --> 00:25:11,199 Speaker 1: and we're back. Thank you sponsor, Yes, thank you, So 403 00:25:12,119 --> 00:25:18,040 Speaker 1: Vegemite controversy. In three, Australia introduced a series of policies 404 00:25:18,080 --> 00:25:24,280 Speaker 1: promoting multiculturalism, replacing the word multiculturalism with vegamite on a 405 00:25:24,400 --> 00:25:29,159 Speaker 1: poster with the slogan spread it around but Multiculturalism. The 406 00:25:29,240 --> 00:25:31,920 Speaker 1: set of policies has been a source of both praise 407 00:25:31,960 --> 00:25:38,520 Speaker 1: and criticism. Indigenous Affairs Minister Nigel Scullion called vegemite a 408 00:25:38,600 --> 00:25:43,720 Speaker 1: precursor to misery, and what he was talking about was 409 00:25:43,960 --> 00:25:47,840 Speaker 1: indigenous communities with an alcohol band that we're using benjamite 410 00:25:47,840 --> 00:25:52,720 Speaker 1: to make bootleg alcohol, even bathtubs of moonshine. Sometimes the 411 00:25:52,760 --> 00:25:55,679 Speaker 1: alcohol is mixed with orange juice and adults and kids 412 00:25:55,720 --> 00:25:58,400 Speaker 1: were apparently getting drunk on this stuff, and then we're 413 00:25:58,400 --> 00:26:00,679 Speaker 1: too hungover to go to work or to school the 414 00:26:00,680 --> 00:26:05,240 Speaker 1: next day. In the Northern Territory, Indigenous people consumed sixteen 415 00:26:05,240 --> 00:26:08,760 Speaker 1: point nine leaders of pure alcohol a year, in compared 416 00:26:08,800 --> 00:26:11,600 Speaker 1: to the ten leaders of the rest of the population. 417 00:26:12,320 --> 00:26:15,639 Speaker 1: The Sydney Morning Herald reported cases of up to twenty 418 00:26:15,720 --> 00:26:20,240 Speaker 1: jars of vegemite being purchased at a time for making alcohol. However, 419 00:26:20,440 --> 00:26:24,120 Speaker 1: scientists dispute the actual usefulness of edgemite when making alcohol, 420 00:26:24,160 --> 00:26:26,280 Speaker 1: since the yeast is dead by the time it makes 421 00:26:26,320 --> 00:26:29,560 Speaker 1: it to the jar, and at best it might might 422 00:26:29,960 --> 00:26:33,480 Speaker 1: speed up the natural fermentation process. A bunch of researchers 423 00:26:33,480 --> 00:26:36,359 Speaker 1: have looked into this and since it's since vegemite is 424 00:26:36,400 --> 00:26:38,480 Speaker 1: made from yeast cuts, um it can be a source 425 00:26:38,480 --> 00:26:41,880 Speaker 1: of nutrition for for living yeasts that homebrewers would add, 426 00:26:41,920 --> 00:26:44,560 Speaker 1: But you certainly can't. I mean, you kind of need 427 00:26:44,600 --> 00:26:48,720 Speaker 1: another thing to kick started. Yeah, but nonetheless, yes, nonetheless, 428 00:26:48,720 --> 00:26:52,600 Speaker 1: And research found that Indigenous Australians between thirty five and 429 00:26:52,600 --> 00:26:55,320 Speaker 1: fifty four eight times likelier to die than the same 430 00:26:55,359 --> 00:26:58,320 Speaker 1: age group of the rest of the population, with alcohol 431 00:26:58,400 --> 00:27:01,280 Speaker 1: cited as the main cause. It was also found to 432 00:27:01,320 --> 00:27:06,000 Speaker 1: be related to of male and of female Indigenous suicides, 433 00:27:06,280 --> 00:27:09,840 Speaker 1: so quite a big problem. Yeah, and Scullion even suggested 434 00:27:09,960 --> 00:27:13,280 Speaker 1: banning vegemite recently and it caused a bit of a stir. 435 00:27:13,520 --> 00:27:18,000 Speaker 1: As you might imagine dry zones or areas that prohibit 436 00:27:18,119 --> 00:27:21,800 Speaker 1: alcohol and find people in violation, really only resulted in 437 00:27:21,840 --> 00:27:24,159 Speaker 1: finding people that couldn't afford to pay and then they 438 00:27:24,240 --> 00:27:26,520 Speaker 1: racked up debt and that sometimes landed them in jail, 439 00:27:26,600 --> 00:27:31,080 Speaker 1: So not very helpful. And speaking of jail, Victoria band 440 00:27:31,200 --> 00:27:34,800 Speaker 1: vegemite from prisons in two thousand seven to prevent inmates 441 00:27:34,880 --> 00:27:39,879 Speaker 1: from using it to make alcohol. Speaking of illicit substances. Uh, 442 00:27:40,000 --> 00:27:41,840 Speaker 1: the week that we were researching this said that the 443 00:27:41,920 --> 00:27:45,280 Speaker 1: last week in September of an Australian man attempted to 444 00:27:45,440 --> 00:27:49,639 Speaker 1: smuggle drugs into a music festival past trained police dogs 445 00:27:49,880 --> 00:27:53,560 Speaker 1: by covering the scent of the drugs with vegemite. I'm 446 00:27:53,560 --> 00:27:59,240 Speaker 1: going to guess he wasn't successful. No, nope, nope. Okay, 447 00:27:59,640 --> 00:28:01,840 Speaker 1: And Joe, so you know, when I was in Australia, 448 00:28:01,960 --> 00:28:06,520 Speaker 1: I was um working in the Northern Territory with um 449 00:28:06,560 --> 00:28:10,240 Speaker 1: Indigenous people. I was trying to help document their language 450 00:28:10,240 --> 00:28:14,080 Speaker 1: and I did see some evidence of this problem, along 451 00:28:14,080 --> 00:28:17,600 Speaker 1: with other things that we can talk about in other episodes. Well, 452 00:28:17,760 --> 00:28:20,639 Speaker 1: just like the food that they had was very unhealthy, 453 00:28:20,680 --> 00:28:23,400 Speaker 1: like the food they were getting from the government. Sure, sure, 454 00:28:23,440 --> 00:28:26,399 Speaker 1: the kind of food desert sort of problem. Yeah, yes, anyway, 455 00:28:26,440 --> 00:28:29,920 Speaker 1: future episode Yeah, yeah, yeah, future I mean important but 456 00:28:29,920 --> 00:28:33,800 Speaker 1: but very yes, sad topics, yes, but something interesting and 457 00:28:33,800 --> 00:28:39,200 Speaker 1: not so sad in these science and health category in vegemite, 458 00:28:39,240 --> 00:28:42,400 Speaker 1: which has a high ion and water content, was used 459 00:28:42,440 --> 00:28:45,280 Speaker 1: to complete a circuit and turn on an LED light, 460 00:28:45,440 --> 00:28:48,400 Speaker 1: similar to like what you would do with potato. Okay, yeah, yeah, 461 00:28:48,400 --> 00:28:50,600 Speaker 1: And the scientists working on this we're looking at the 462 00:28:50,640 --> 00:28:54,360 Speaker 1: possibility of edible medical sensors that would dissipate after collecting 463 00:28:54,440 --> 00:28:56,920 Speaker 1: data from your body. Just pretty cool. I was going 464 00:28:56,960 --> 00:28:59,920 Speaker 1: to make a joke about it, about like a scientists 465 00:29:00,000 --> 00:29:02,280 Speaker 1: doing this weird thing, but then I read what it 466 00:29:02,320 --> 00:29:04,720 Speaker 1: was for and I'm like, well, that's actually really useful 467 00:29:04,760 --> 00:29:08,080 Speaker 1: and interesting. Yeah. Over on the show Forward Thinking, which 468 00:29:08,320 --> 00:29:11,280 Speaker 1: which is no longer in production, but but yeah, we've 469 00:29:11,280 --> 00:29:13,040 Speaker 1: had a good couple of couple of years run on it, 470 00:29:13,080 --> 00:29:14,960 Speaker 1: we got a chance to look into some of these 471 00:29:15,080 --> 00:29:17,400 Speaker 1: edible medical sensors that they're that they're working on, and 472 00:29:17,440 --> 00:29:18,960 Speaker 1: there we'll have to we'll have to do an episode 473 00:29:18,960 --> 00:29:23,040 Speaker 1: about sometimes fascinating and in terms of the health of vegemite, 474 00:29:23,040 --> 00:29:25,000 Speaker 1: it it really is pretty good for you. Uh. Like 475 00:29:25,000 --> 00:29:27,560 Speaker 1: Annie said earlier, it's it's fat free, has has way 476 00:29:27,560 --> 00:29:30,120 Speaker 1: more protein than carbs, and has lots of vitamins. Um. 477 00:29:30,240 --> 00:29:32,040 Speaker 1: The only thing to really watch out for is it's 478 00:29:32,080 --> 00:29:34,520 Speaker 1: salt content. You know, if you have a condition or 479 00:29:34,520 --> 00:29:37,920 Speaker 1: a precondition in which you need to watch your salt intake. 480 00:29:38,320 --> 00:29:41,040 Speaker 1: Most healthy people don't really need to be too worried 481 00:29:41,120 --> 00:29:44,880 Speaker 1: about salt as long as they hydrates. Always hydrate, folks. 482 00:29:45,280 --> 00:29:51,040 Speaker 1: This brings us to Tim Tams and why why are 483 00:29:51,080 --> 00:29:54,360 Speaker 1: we talking about Tim Tams? Why? Why? That's probably a 484 00:29:54,480 --> 00:30:00,400 Speaker 1: very legitimate and great question. Ums. It's another Australian phenomenon. Yes, 485 00:30:00,880 --> 00:30:03,040 Speaker 1: and it was one of my favorite things that I 486 00:30:03,080 --> 00:30:06,320 Speaker 1: discovered when I was in Australia. If you've never seen one, 487 00:30:07,320 --> 00:30:11,120 Speaker 1: there are two malted chocolate biscuits with um, a light 488 00:30:11,360 --> 00:30:14,960 Speaker 1: chocolate filling and then coated in chocolate. By biscuits, you 489 00:30:15,000 --> 00:30:18,400 Speaker 1: mean cookies. So what what Americans would call in my 490 00:30:18,560 --> 00:30:23,320 Speaker 1: US tongue, I would say their chocolate covered way for cookies. Yea, um, 491 00:30:23,360 --> 00:30:25,320 Speaker 1: but they don't have to be chocolate. No, no, no, no. 492 00:30:25,440 --> 00:30:30,200 Speaker 1: There are million flavors like, um, cheese. There's a cheese 493 00:30:30,240 --> 00:30:34,360 Speaker 1: flavored one in Indonesia, also alcohol flavored ones. That caused 494 00:30:34,520 --> 00:30:37,400 Speaker 1: a little a little bit of a stir for normalizing 495 00:30:37,440 --> 00:30:41,600 Speaker 1: alcohol for children, and then this caused an Arno's spokesperson 496 00:30:41,720 --> 00:30:44,240 Speaker 1: or no Is, the company that makes sim tams, to 497 00:30:44,440 --> 00:30:47,880 Speaker 1: release this statement children would need to consume your body 498 00:30:47,920 --> 00:30:51,320 Speaker 1: weight of biscuits every hour to reach a blood alcoholic 499 00:30:51,320 --> 00:30:56,400 Speaker 1: content to point zero five. Who I can I can 500 00:30:56,400 --> 00:30:58,360 Speaker 1: see the argument that you don't want to be like, 501 00:30:58,360 --> 00:31:01,560 Speaker 1: oh hey, kids, this eat this whiskey flavored stuff. Don't 502 00:31:01,560 --> 00:31:04,240 Speaker 1: you love whiskey, especially this branded whiskey that I'm sure 503 00:31:04,240 --> 00:31:08,000 Speaker 1: that we've paired up with marketing wise, right, And you 504 00:31:08,080 --> 00:31:10,600 Speaker 1: probably will love it because it's really just chocolate maybe 505 00:31:10,600 --> 00:31:13,560 Speaker 1: with a little bit of whiskey flavoring anyway. Anyway. According 506 00:31:13,560 --> 00:31:16,840 Speaker 1: to Australian Food News, they're ranked as the world's most 507 00:31:16,840 --> 00:31:20,000 Speaker 1: popular biscuit per capital. I couldn't find the source on this, 508 00:31:20,080 --> 00:31:23,040 Speaker 1: but Australians alone eat forty five million of them a year. Again, 509 00:31:23,080 --> 00:31:27,160 Speaker 1: according to Australian Food News, one out of two households 510 00:31:27,160 --> 00:31:30,719 Speaker 1: has a package of Tin Tams in Australia. Yeah, the 511 00:31:30,800 --> 00:31:34,040 Speaker 1: Sydney factory produces three thousand biscuits per minute, twenty tons 512 00:31:34,080 --> 00:31:37,360 Speaker 1: of cream filling and twenty seven tons of chocolate coating. 513 00:31:38,200 --> 00:31:39,760 Speaker 1: As of two thousand and eight. You can buy tin 514 00:31:39,800 --> 00:31:42,880 Speaker 1: Tams in the US, distributed by Pepperidge Farms. Your best 515 00:31:42,880 --> 00:31:45,880 Speaker 1: bet is targets and I have seen them at public 516 00:31:45,960 --> 00:31:49,000 Speaker 1: but again they were like twelve dollars. The company uses 517 00:31:49,080 --> 00:31:53,520 Speaker 1: mostly Australian bakeries located in Brisbane, Adelaide, Sydney, and in 518 00:31:53,560 --> 00:31:57,440 Speaker 1: two thousand nine invested thirty seven million for a spared 519 00:31:57,520 --> 00:32:01,800 Speaker 1: no expense production line. America can Campbell Soup Company purchased 520 00:32:01,800 --> 00:32:05,720 Speaker 1: Our Nose inn, but Tim TAM's are still made in Australia. 521 00:32:06,280 --> 00:32:10,240 Speaker 1: In the Story of Tim TAM's, Briefly It's short, everybody 522 00:32:10,720 --> 00:32:14,760 Speaker 1: starts in Newcastle, New South Wales, Australia with the eighteen 523 00:32:14,840 --> 00:32:18,600 Speaker 1: sixty five opening of Our Nose. Skipping ahead to Our Nose, 524 00:32:18,640 --> 00:32:22,160 Speaker 1: food technology director Great title Ian Norris went on what 525 00:32:22,280 --> 00:32:24,960 Speaker 1: sounds like one of the best work adventures ever to 526 00:32:25,280 --> 00:32:29,200 Speaker 1: find inspiration for the next great biscuit. Oh well yeah, 527 00:32:29,480 --> 00:32:32,160 Speaker 1: his news turned out to be the British penguin biscuit. 528 00:32:32,760 --> 00:32:35,440 Speaker 1: He returned to Australia determined to improve on the penguin. 529 00:32:36,040 --> 00:32:38,480 Speaker 1: He named his creation after the nineteen fifty eight winner 530 00:32:38,480 --> 00:32:42,480 Speaker 1: of the Kentucky Derby, Tim Tam. By nineteen sixty four, 531 00:32:42,560 --> 00:32:45,080 Speaker 1: the Tim Tam was on Australian shelves and from there 532 00:32:45,120 --> 00:32:48,959 Speaker 1: they spread across the continent and then the globe. And 533 00:32:49,000 --> 00:32:53,760 Speaker 1: there's even a tradition of sorts called the tim Tam slam, 534 00:32:54,040 --> 00:32:56,640 Speaker 1: which I did a couple of times, maybe more than 535 00:32:56,680 --> 00:33:00,480 Speaker 1: a couple. This is where you write off the ends 536 00:33:00,520 --> 00:33:02,800 Speaker 1: of the biscuit and then you use it as a 537 00:33:02,800 --> 00:33:07,000 Speaker 1: straw for hot beverage, say like hot chocolate, maybe with 538 00:33:07,240 --> 00:33:10,840 Speaker 1: bailies alcohol and the temperature of the drink causes the 539 00:33:10,880 --> 00:33:14,760 Speaker 1: chocolate to become all melty and delicious. So good, Lauren, 540 00:33:15,000 --> 00:33:17,400 Speaker 1: we have to do it, Okay, I'm I'm down that 541 00:33:17,400 --> 00:33:21,600 Speaker 1: the weather is changing. I'm I'm excited about Tim Tam slamming. Yes, 542 00:33:21,800 --> 00:33:25,200 Speaker 1: it's time for Tim Tam slam on food stuff. It's time. Yes. 543 00:33:25,640 --> 00:33:29,160 Speaker 1: Kate Blanchett was in ad for Tim Tams and Taylor 544 00:33:29,280 --> 00:33:32,760 Speaker 1: Swift is reportedly a big fan. Okay, so that's my 545 00:33:32,840 --> 00:33:37,400 Speaker 1: Tim Tam sidebar. I had to do it. It's like 546 00:33:38,000 --> 00:33:40,840 Speaker 1: not even a choice. Yeah, no, no, I believe you. 547 00:33:41,320 --> 00:33:44,400 Speaker 1: But yeah, that's what we have to say about Vegemite 548 00:33:44,400 --> 00:33:48,560 Speaker 1: and Tim Tams. And thus we come to listen to 549 00:33:48,680 --> 00:33:53,120 Speaker 1: mail this normal. That's kind of a spooky listener mail. 550 00:33:53,240 --> 00:33:56,520 Speaker 1: I know, well, when we're recording this, the season is 551 00:33:57,000 --> 00:34:03,440 Speaker 1: all you know, HALLOWEENI and everything. Yes, Emily wrote. The 552 00:34:03,600 --> 00:34:06,360 Speaker 1: recent mail you got about eating at McDonald's and France 553 00:34:06,400 --> 00:34:08,600 Speaker 1: reminded me of my dad's story of his trip to 554 00:34:08,600 --> 00:34:12,239 Speaker 1: Slovakia in the early nineties. My dad's work sent him 555 00:34:12,239 --> 00:34:14,680 Speaker 1: on a six month trip to the newly non Soviet 556 00:34:14,719 --> 00:34:19,640 Speaker 1: separated from Czech Slovakia. He soon found that, because of 557 00:34:19,680 --> 00:34:22,920 Speaker 1: the poor conditions in Soviet countries, the most consistent food 558 00:34:22,960 --> 00:34:27,000 Speaker 1: Slovakia had was cabbage and pork. Every meal had pork 559 00:34:27,000 --> 00:34:29,680 Speaker 1: and cabbage. My dad was so delighted to see steak 560 00:34:29,719 --> 00:34:31,760 Speaker 1: and eggs on a breakfast mining but when it arrived, 561 00:34:32,120 --> 00:34:34,000 Speaker 1: he received a slab of beef steak with an egg 562 00:34:34,040 --> 00:34:35,799 Speaker 1: on top, but in between there was a slab of 563 00:34:35,880 --> 00:34:41,080 Speaker 1: pork stay and of course a side of cabbage. He 564 00:34:41,239 --> 00:34:44,480 Speaker 1: and his colleagues became so fed up they traveled four hours, 565 00:34:44,520 --> 00:34:47,719 Speaker 1: eventually getting to Hungry just to go to McDonald's to 566 00:34:47,760 --> 00:34:51,560 Speaker 1: get Big Max. Finally meat that wasn't pork, and lettuce 567 00:34:51,600 --> 00:34:54,840 Speaker 1: that wasn't cabbage. To this day he refuses to eat cabbage, 568 00:34:55,239 --> 00:34:59,120 Speaker 1: much to my mother's chagrin. Pretty soon, with all the 569 00:34:59,160 --> 00:35:01,600 Speaker 1: mail we get about McDonald's in different countries, this is 570 00:35:01,640 --> 00:35:04,319 Speaker 1: just going to be McDonald's around the World podcast. I 571 00:35:04,440 --> 00:35:06,560 Speaker 1: listened to that podcast though, Yeah, I think it could 572 00:35:06,600 --> 00:35:09,680 Speaker 1: be pretty interesting for sure. Maybe maybe that's the pitch 573 00:35:09,719 --> 00:35:13,759 Speaker 1: for a travel show. Maybe Annie and Lauren travel the 574 00:35:13,800 --> 00:35:18,919 Speaker 1: world eating at different McDonald's. My blood pressure just rose 575 00:35:19,000 --> 00:35:24,200 Speaker 1: thinking about that's truth with decline probably yes. Um. Also, 576 00:35:24,560 --> 00:35:28,359 Speaker 1: Randall wrote in response to our Expiration Dates episode, my 577 00:35:28,400 --> 00:35:31,800 Speaker 1: wife is objects conservator at the Museum of American History. 578 00:35:31,960 --> 00:35:34,239 Speaker 1: Since the collection is so varied, she never knows will 579 00:35:34,280 --> 00:35:36,200 Speaker 1: come into the lab. A couple of years ago, a 580 00:35:36,239 --> 00:35:39,360 Speaker 1: few cans of World War Two era hot dogs came down. 581 00:35:39,680 --> 00:35:42,040 Speaker 1: She had to empty the cans for safe storage. She 582 00:35:42,120 --> 00:35:44,359 Speaker 1: said that the hot dogs from the can looked as 583 00:35:44,360 --> 00:35:48,080 Speaker 1: fresh as new ones, no bad smells. Or mold. So yeah, 584 00:35:48,280 --> 00:35:53,399 Speaker 1: canned foods. Canned foods are pretty amazing. Yeah, technology, technology, 585 00:35:55,280 --> 00:35:58,759 Speaker 1: So thank you so much to these listeners for writing in. 586 00:35:58,920 --> 00:36:00,719 Speaker 1: If you would like to write in, you can do 587 00:36:00,760 --> 00:36:04,080 Speaker 1: that thing. Yes, our email is food Stuff at how 588 00:36:04,120 --> 00:36:07,600 Speaker 1: stuff works dot com. Oh, we're also on social media. 589 00:36:07,719 --> 00:36:10,840 Speaker 1: We're on Facebook and Twitter at food stuff hs W, 590 00:36:11,120 --> 00:36:14,080 Speaker 1: and we are also on Instagram at food stuff. We 591 00:36:14,160 --> 00:36:15,960 Speaker 1: post there. You could get in touch with us if 592 00:36:16,000 --> 00:36:18,719 Speaker 1: you'd like to like something, you know, give us that 593 00:36:18,760 --> 00:36:21,719 Speaker 1: little pin of validation that drives our lives. We hope 594 00:36:21,719 --> 00:36:23,839 Speaker 1: that we'll hear from you, and we hope that lots 595 00:36:23,840 --> 00:36:27,120 Speaker 1: more good things are coming your way.