1 00:00:01,240 --> 00:00:02,000 Speaker 1: Earners. What's up. 2 00:00:02,080 --> 00:00:04,560 Speaker 2: You ever walk into a small business and everything just 3 00:00:04,720 --> 00:00:07,880 Speaker 2: works like The checkout is fast, the receipts are digital, 4 00:00:08,400 --> 00:00:11,399 Speaker 2: tipping is a breeze, and you're out the door before 5 00:00:11,400 --> 00:00:15,560 Speaker 2: the line even builds. Odds are they're using Square. We 6 00:00:15,720 --> 00:00:18,280 Speaker 2: love supporting businesses that run on Square because it just 7 00:00:18,280 --> 00:00:21,520 Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor 8 00:00:21,560 --> 00:00:23,840 Speaker 2: at a pop up market, or even one of our 9 00:00:23,880 --> 00:00:27,560 Speaker 2: merch partners, Square makes it easy for them to take payments, 10 00:00:27,760 --> 00:00:31,480 Speaker 2: manage inventory, and run their business with confidence, all from 11 00:00:31,600 --> 00:00:35,000 Speaker 2: one simple system. If you're a business owner or even 12 00:00:35,080 --> 00:00:38,600 Speaker 2: just thinking about launching something soon, Square is hands down 13 00:00:38,640 --> 00:00:41,680 Speaker 2: one of the best tools out there to help you start, run, 14 00:00:41,920 --> 00:00:45,240 Speaker 2: and grow. It's not just about payments, it's about giving 15 00:00:45,240 --> 00:00:47,920 Speaker 2: you time back so you can focus on what matters 16 00:00:47,960 --> 00:00:51,199 Speaker 2: most Ready. To see how Square can transform your business, 17 00:00:51,479 --> 00:00:56,120 Speaker 2: visit Square dot com backslash go backslash eyl to learn 18 00:00:56,160 --> 00:01:01,360 Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait, 19 00:01:01,640 --> 00:01:04,480 Speaker 2: don't hesitate. Let's Square handle the back end so you 20 00:01:04,480 --> 00:01:10,839 Speaker 2: can keep pushing your vision forward. This episode is brought 21 00:01:10,840 --> 00:01:12,760 Speaker 2: to you by P and C Bank, a lot of 22 00:01:12,760 --> 00:01:16,360 Speaker 2: people think podcasts about work are boring, and sure they 23 00:01:16,440 --> 00:01:20,319 Speaker 2: definitely can be, but understanding of professionals routine shows us 24 00:01:20,319 --> 00:01:24,840 Speaker 2: how they achieve their success little by little, day after day. 25 00:01:24,959 --> 00:01:27,440 Speaker 2: It's like banking with P and C Bank. It might 26 00:01:27,560 --> 00:01:30,440 Speaker 2: seem boring to save, plan and make calculated decisions with 27 00:01:30,480 --> 00:01:33,520 Speaker 2: your bank, but keeping your money boring is what helps 28 00:01:33,520 --> 00:01:36,640 Speaker 2: you live or more happily fulfilled life. P and C 29 00:01:36,760 --> 00:01:41,920 Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since 30 00:01:41,959 --> 00:01:44,520 Speaker 2: eighteen sixty five is a service mark of the PNC 31 00:01:44,720 --> 00:01:48,680 Speaker 2: Financial Service Group, Inc. P and C Bank National Association 32 00:01:48,880 --> 00:01:50,320 Speaker 2: Member FDIC. 33 00:01:51,600 --> 00:01:53,560 Speaker 1: Marthe let me ask you all the question before you 34 00:01:53,600 --> 00:01:54,280 Speaker 1: get out of here. 35 00:01:55,360 --> 00:01:59,960 Speaker 3: I had just put out some content about everybody start 36 00:02:00,240 --> 00:02:02,800 Speaker 3: your podcast now. I remember, I think I've seen a 37 00:02:02,800 --> 00:02:06,480 Speaker 3: clip of you all talking about it being an influencer recession. 38 00:02:07,320 --> 00:02:12,120 Speaker 3: So you know, I believe that everybody should have a podcast, 39 00:02:13,120 --> 00:02:16,640 Speaker 3: whether it's short or long form, because you know, it 40 00:02:16,720 --> 00:02:20,680 Speaker 3: places you and the thought leader and experts seat to 41 00:02:20,720 --> 00:02:23,919 Speaker 3: house content for your community or business, which I think 42 00:02:24,000 --> 00:02:27,400 Speaker 3: is necessary in this landscape building a personal brand. But 43 00:02:27,639 --> 00:02:30,200 Speaker 3: I want to know your thoughts on do you really 44 00:02:30,240 --> 00:02:33,320 Speaker 3: believe it is an influencer recession and or not. 45 00:02:34,639 --> 00:02:37,160 Speaker 4: It's definitely an influencer recession. We talked about that on 46 00:02:37,240 --> 00:02:39,320 Speaker 4: Blackout a few weeks ago. I mean you could just 47 00:02:39,360 --> 00:02:44,880 Speaker 4: look at it from uh comics, you know, struggling to 48 00:02:46,000 --> 00:02:48,520 Speaker 4: you know, make ends meet. You see them doing different 49 00:02:48,520 --> 00:02:54,760 Speaker 4: things that a little weird. Now shout out to all 50 00:02:54,800 --> 00:02:55,680 Speaker 4: of the comics. 51 00:02:55,320 --> 00:03:04,040 Speaker 1: Out there, I mean like product placements, so yo, it's great. 52 00:03:04,120 --> 00:03:06,239 Speaker 4: Other people in the financial literacy space, you don't you 53 00:03:06,280 --> 00:03:09,480 Speaker 4: don't see them anymore. I haven't ninety percent of the 54 00:03:09,480 --> 00:03:13,200 Speaker 4: people that was in the financial literacy space during the pandemic, 55 00:03:14,520 --> 00:03:17,359 Speaker 4: I haven't even posted in months or weeks or they 56 00:03:17,440 --> 00:03:22,680 Speaker 4: just completely are doing something different. I think even you know, 57 00:03:23,880 --> 00:03:26,280 Speaker 4: in the Only Fans, I don't know if the Only 58 00:03:26,320 --> 00:03:29,919 Speaker 4: Fans girls are making money like they used to. So yeah, 59 00:03:29,919 --> 00:03:33,160 Speaker 4: I think that there's an influence of recession. But in 60 00:03:33,200 --> 00:03:36,360 Speaker 4: any recession, there's still some people that are still you know, thriving. 61 00:03:37,000 --> 00:03:41,480 Speaker 4: And usually a recession is only for a short period 62 00:03:41,520 --> 00:03:43,960 Speaker 4: of time and there'll be another bull market, So they'll 63 00:03:43,960 --> 00:03:47,600 Speaker 4: probably be another bull market at some point in time. 64 00:03:47,640 --> 00:03:49,600 Speaker 4: But right now I think it's down as far as 65 00:03:49,720 --> 00:03:52,600 Speaker 4: your question for everybody should start a podcast, I don't 66 00:03:52,640 --> 00:03:54,960 Speaker 4: necessarily agree with that. I get the concept and it 67 00:03:55,040 --> 00:03:56,960 Speaker 4: is a great way to engage with your community, but 68 00:03:56,960 --> 00:03:59,520 Speaker 4: I don't think everybody's passionate about it. It is a 69 00:03:59,520 --> 00:04:02,280 Speaker 4: lot of work. It is something that you know takes time, 70 00:04:03,200 --> 00:04:05,880 Speaker 4: contrary to and you understand that, right, Like you have 71 00:04:05,920 --> 00:04:07,840 Speaker 4: a show, like you put a lot of energy into that. 72 00:04:07,920 --> 00:04:11,200 Speaker 4: So contrary to belief, it's not easy. It's not just 73 00:04:11,240 --> 00:04:13,320 Speaker 4: the oh, just pick up a microphone and just start talking, 74 00:04:13,360 --> 00:04:15,560 Speaker 4: like if you can do that, but that's not going 75 00:04:15,600 --> 00:04:17,560 Speaker 4: to be successful. If you want to have a successful show, 76 00:04:17,600 --> 00:04:20,400 Speaker 4: you got to actually put time into it, research, know 77 00:04:20,480 --> 00:04:23,640 Speaker 4: your topics, you know, edit, pay money, stuff like that. 78 00:04:23,720 --> 00:04:27,640 Speaker 4: So everybody's not for that. I think everybody should have 79 00:04:27,760 --> 00:04:31,279 Speaker 4: an Instagram page, for sure. Everybody should have social media, 80 00:04:31,880 --> 00:04:34,919 Speaker 4: but I don't think everybody is cut out to actually 81 00:04:34,960 --> 00:04:39,719 Speaker 4: have long form content and what they call the podcast space. 82 00:04:40,000 --> 00:04:42,200 Speaker 2: Yeah, this is a conversation that we've had amongst each other, 83 00:04:42,279 --> 00:04:45,880 Speaker 2: but I think I actually had this conversation two days ago. 84 00:04:47,279 --> 00:04:50,560 Speaker 2: Everybody has a voice, everybody can use their voice, but 85 00:04:50,680 --> 00:04:53,320 Speaker 2: I think the wise and most important thing, right and 86 00:04:53,440 --> 00:04:56,280 Speaker 2: especially when we saw this bull market inside of the 87 00:04:56,279 --> 00:04:57,800 Speaker 2: podcast in space, you saw. 88 00:04:57,720 --> 00:04:58,599 Speaker 1: Everybody doing it. 89 00:04:58,680 --> 00:05:01,480 Speaker 2: Then you saw celebrity getting on board because they thought, 90 00:05:01,480 --> 00:05:03,360 Speaker 2: all right, this is an opportunity to make money. 91 00:05:03,600 --> 00:05:04,840 Speaker 1: Well, even from. 92 00:05:04,760 --> 00:05:10,000 Speaker 2: An advertising standpoint, And we've seen and spoke to multiple corporations, 93 00:05:10,080 --> 00:05:11,680 Speaker 2: there's been a pullback in the spend. 94 00:05:11,839 --> 00:05:13,919 Speaker 1: Right, people are cutting their butts when it comes to spend. 95 00:05:14,200 --> 00:05:16,680 Speaker 2: That brings around down the amount of people who are 96 00:05:16,680 --> 00:05:19,320 Speaker 2: now looking at it as a place of monetary value. 97 00:05:19,560 --> 00:05:22,760 Speaker 2: And so inside the podcast space you don't see celebrities 98 00:05:22,800 --> 00:05:24,839 Speaker 2: doing it anymore because the value is not there. But 99 00:05:25,080 --> 00:05:27,559 Speaker 2: what were they bringing to the space in the first place. 100 00:05:27,600 --> 00:05:30,080 Speaker 2: They just looked at it as a money opportunity. So yeah, 101 00:05:30,120 --> 00:05:31,680 Speaker 2: people should have a voice, but they should alstill know 102 00:05:31,720 --> 00:05:34,200 Speaker 2: the value that they're trying to add before starting that sting, right, 103 00:05:34,200 --> 00:05:36,280 Speaker 2: because if you're doing it for money, you won't be 104 00:05:36,320 --> 00:05:37,000 Speaker 2: doing it very long. 105 00:05:37,120 --> 00:05:38,760 Speaker 1: Right. If you're doing it because. 106 00:05:38,480 --> 00:05:42,160 Speaker 2: There's a passion, there's a reason why you want to talk, 107 00:05:42,560 --> 00:05:45,120 Speaker 2: there are people that are following your message. Yeah, then 108 00:05:45,160 --> 00:05:47,120 Speaker 2: you'll do it regardless if you're getting paid or not. 109 00:05:47,680 --> 00:05:52,760 Speaker 2: But inside of that create multiple different ways to generate income. 110 00:05:53,680 --> 00:05:56,120 Speaker 2: I think that you know, the people who are successful, 111 00:05:56,360 --> 00:05:58,080 Speaker 2: and especially the people that we know inside the space 112 00:05:58,080 --> 00:06:01,160 Speaker 2: have done exactly that. They're not relying on just one 113 00:06:01,240 --> 00:06:03,440 Speaker 2: avenue of the podcast. 114 00:06:03,000 --> 00:06:04,320 Speaker 1: To make their revenue. 115 00:06:04,360 --> 00:06:07,240 Speaker 2: They've created a system, They've created an ecosystem around it. 116 00:06:07,279 --> 00:06:10,400 Speaker 2: So make sure you know what the value is. And yeah, 117 00:06:10,440 --> 00:06:12,479 Speaker 2: definitely for the first part, is there a recession. Yeah, 118 00:06:12,520 --> 00:06:14,760 Speaker 2: I mean it's obvious when you walk around, you don't 119 00:06:14,760 --> 00:06:16,880 Speaker 2: see the same people used to say in some of 120 00:06:16,880 --> 00:06:18,359 Speaker 2: the rooms that you are. Some of the rooms that 121 00:06:18,440 --> 00:06:21,920 Speaker 2: used to exist don't exist anymore. But you know, the 122 00:06:22,000 --> 00:06:23,920 Speaker 2: primal rids at the top and the people who at 123 00:06:23,960 --> 00:06:26,719 Speaker 2: the most value will be relevant and stay focused inside 124 00:06:26,720 --> 00:06:27,599 Speaker 2: of the space. 125 00:06:29,760 --> 00:06:29,960 Speaker 1: Yeah. 126 00:06:30,000 --> 00:06:34,679 Speaker 3: I think I'll look at it as there's a consolidation 127 00:06:35,520 --> 00:06:39,880 Speaker 3: that happens in it, and then there's cycles, right, Yes, 128 00:06:39,920 --> 00:06:43,799 Speaker 3: there's always that cycle of excitement that many people get involved, 129 00:06:44,400 --> 00:06:46,880 Speaker 3: right and they start to do something. And then the 130 00:06:46,920 --> 00:06:49,760 Speaker 3: consolidating standpoint are the people that are actually good at it, 131 00:06:49,800 --> 00:06:53,200 Speaker 3: people that can actually perform and that actually have real influence. 132 00:06:53,240 --> 00:06:56,640 Speaker 3: When I think about, you know, podcasting, I think about 133 00:06:56,640 --> 00:06:58,840 Speaker 3: it from a personal branding standpoint, and then I think 134 00:06:58,880 --> 00:07:02,760 Speaker 3: about all of the skill sets that you can gather along. Right, 135 00:07:02,920 --> 00:07:06,480 Speaker 3: if you're looking at it specifically from a pure profit standpoint, 136 00:07:06,560 --> 00:07:08,320 Speaker 3: then no, everybody is not going to be able to 137 00:07:08,400 --> 00:07:13,640 Speaker 3: create a profitable of six to seven figure podcasts. 138 00:07:13,760 --> 00:07:13,960 Speaker 1: Right. 139 00:07:14,040 --> 00:07:17,559 Speaker 3: There are some voices that can and that will for sure. 140 00:07:18,040 --> 00:07:22,600 Speaker 3: But if you have a business, right nine out of ten, right, 141 00:07:22,640 --> 00:07:25,920 Speaker 3: I believe that you should have a space where that 142 00:07:26,000 --> 00:07:29,760 Speaker 3: business has a voice, right number one, as you are 143 00:07:29,840 --> 00:07:33,800 Speaker 3: creating content around your product, becoming a thought leader in 144 00:07:33,800 --> 00:07:34,280 Speaker 3: that space. 145 00:07:34,440 --> 00:07:37,040 Speaker 1: Right. Like I had to shoot some content about. 146 00:07:36,960 --> 00:07:40,120 Speaker 3: Courtyceps the other day because there was this new study 147 00:07:40,160 --> 00:07:43,400 Speaker 3: that came out about human trials being done on courtyceps 148 00:07:43,440 --> 00:07:46,600 Speaker 3: where it increases performance and it decreases the amount of 149 00:07:46,680 --> 00:07:50,360 Speaker 3: recovery time. And as I was sitting together preparing that, 150 00:07:50,720 --> 00:07:53,120 Speaker 3: I'm learning more about my own product, and I'm learning 151 00:07:53,120 --> 00:07:54,360 Speaker 3: how to sell it and how to. 152 00:07:54,320 --> 00:07:56,520 Speaker 1: Explain it better to people. Right. 153 00:07:56,680 --> 00:07:59,920 Speaker 3: And then you become a voice of authority when people 154 00:08:00,040 --> 00:08:03,120 Speaker 3: that are just searching the Internet or looking up courtysps 155 00:08:03,120 --> 00:08:06,360 Speaker 3: and mushrooms and looking for supplements for themselves to take, 156 00:08:06,440 --> 00:08:08,640 Speaker 3: and then they learn about it through you, and then 157 00:08:08,720 --> 00:08:10,800 Speaker 3: that becomes a funnel to your product. 158 00:08:11,440 --> 00:08:11,640 Speaker 1: Right. 159 00:08:11,720 --> 00:08:16,200 Speaker 3: So if anything, podcasts creates a content funnel that can 160 00:08:16,240 --> 00:08:19,920 Speaker 3: go to your product, your service, right you as a speaker, 161 00:08:20,080 --> 00:08:23,080 Speaker 3: whatever it may be, And so it helps people hone 162 00:08:23,120 --> 00:08:23,760 Speaker 3: in their voice. 163 00:08:23,840 --> 00:08:26,240 Speaker 1: It helps people learn how to tell their story right. 164 00:08:26,360 --> 00:08:29,240 Speaker 3: And whether you're putting out the whole long form or 165 00:08:29,240 --> 00:08:32,600 Speaker 3: whether you're doing something short form or not, you're able 166 00:08:32,640 --> 00:08:36,320 Speaker 3: to use those clips on your Instagram, right on your TikTok, 167 00:08:36,440 --> 00:08:39,240 Speaker 3: whever they may be, and then you start to master 168 00:08:39,400 --> 00:08:42,120 Speaker 3: that as you go along the process. But I think 169 00:08:42,200 --> 00:08:47,480 Speaker 3: the process of producing a podcast itself becomes a content 170 00:08:47,520 --> 00:08:49,400 Speaker 3: funnel for you to be able to use it in 171 00:08:49,480 --> 00:08:52,480 Speaker 3: all these areas, right that become beneficial to you and 172 00:08:52,520 --> 00:08:54,560 Speaker 3: your business. And when I say everybody, of course, I 173 00:08:54,559 --> 00:08:59,360 Speaker 3: don't really mean everybody. I really mean entrepreneurs, people that's 174 00:08:59,360 --> 00:09:02,000 Speaker 3: serious about it, people that want to build personal brands. 175 00:09:02,360 --> 00:09:05,480 Speaker 3: The personal branding space is continuing to grow, and it's 176 00:09:05,520 --> 00:09:08,640 Speaker 3: going to grow billions over the next few years. The 177 00:09:08,640 --> 00:09:11,600 Speaker 3: way that they're dividing the pie, especially these advertisers, it's 178 00:09:11,679 --> 00:09:13,400 Speaker 3: not the same way they used to do it at first, 179 00:09:13,400 --> 00:09:15,439 Speaker 3: where they may give one person one big chunk. 180 00:09:15,920 --> 00:09:17,320 Speaker 1: Right now they're trying to go. 181 00:09:17,200 --> 00:09:21,080 Speaker 3: Through authentic audiences that often look like smaller audiences because 182 00:09:21,080 --> 00:09:23,920 Speaker 3: they're trying to get that user generated content and they're 183 00:09:23,920 --> 00:09:27,200 Speaker 3: trying to create a higher depth of relationship with the 184 00:09:27,240 --> 00:09:31,600 Speaker 3: customer through smaller influencers. So we're talking about twenty five hundred, 185 00:09:31,640 --> 00:09:35,240 Speaker 3: five thousand, maybe ten thousand followers, right, because they're going 186 00:09:35,320 --> 00:09:39,120 Speaker 3: to get a greater return on that relationship that that 187 00:09:39,559 --> 00:09:44,800 Speaker 3: smaller influencer has. Now, I think that most people that 188 00:09:44,880 --> 00:09:47,360 Speaker 3: teach podcasts that don't know what they're talking about don't 189 00:09:47,360 --> 00:09:49,319 Speaker 3: know how to create a good show to save their life. 190 00:09:49,840 --> 00:09:50,040 Speaker 1: Right. 191 00:09:50,120 --> 00:09:52,680 Speaker 3: So if you want to focus on your show itself 192 00:09:52,720 --> 00:09:56,240 Speaker 3: being a generator and what you're directly monetizing, that's a 193 00:09:56,240 --> 00:09:59,560 Speaker 3: whole other level of expertise. But if you have a 194 00:09:59,600 --> 00:10:02,680 Speaker 3: company that has a product, right, the point of media 195 00:10:03,000 --> 00:10:06,959 Speaker 3: is for advertisement, I don't see why not at least 196 00:10:07,280 --> 00:10:12,000 Speaker 3: create a show right around your product or conversations around 197 00:10:12,040 --> 00:10:14,840 Speaker 3: it that you can then take that short form content. 198 00:10:15,120 --> 00:10:17,640 Speaker 3: Because now we have AI that can chop these things up, 199 00:10:17,960 --> 00:10:20,160 Speaker 3: so it's not as hard as it used to be. 200 00:10:20,520 --> 00:10:22,200 Speaker 3: And I think when most people think about it, they 201 00:10:22,200 --> 00:10:25,480 Speaker 3: think about the consumption of time and energy and expertise 202 00:10:25,520 --> 00:10:28,679 Speaker 3: that's needed. But when you're talking about having opus clips 203 00:10:28,679 --> 00:10:31,840 Speaker 3: and taja ai and all the access to new ais, 204 00:10:32,160 --> 00:10:35,000 Speaker 3: it's actually as easy as posting, right. It's really just 205 00:10:35,120 --> 00:10:38,360 Speaker 3: consuming time and you're getting a little creative and you're 206 00:10:38,440 --> 00:10:41,120 Speaker 3: using what's the AI that we use to. 207 00:10:41,080 --> 00:10:44,160 Speaker 1: Create the thumbnails all the time? Canva? 208 00:10:44,679 --> 00:10:47,120 Speaker 3: Right, you're using something like Canva. You can create a 209 00:10:47,360 --> 00:10:50,680 Speaker 3: full deck brand doing that. And I think that most 210 00:10:50,679 --> 00:10:54,040 Speaker 3: people have given up before utilizing the best tools on 211 00:10:54,080 --> 00:10:56,840 Speaker 3: the market, And so the only problem that happens is 212 00:10:57,160 --> 00:11:01,040 Speaker 3: everything starts to look the same, people start to lose creativity. 213 00:11:01,360 --> 00:11:06,560 Speaker 3: But I think personal branding, community branding, founder vlogging right, 214 00:11:06,720 --> 00:11:10,360 Speaker 3: those are where content is going towards the future. Right, 215 00:11:10,679 --> 00:11:15,000 Speaker 3: greater authenticity, transparency, right, being able to tell your story, 216 00:11:15,040 --> 00:11:18,320 Speaker 3: getting into the minds of the people. That to me 217 00:11:18,559 --> 00:11:21,440 Speaker 3: is the key going forward. As people think about it, like, 218 00:11:21,520 --> 00:11:23,680 Speaker 3: your personal brand is not about what you do, and 219 00:11:23,760 --> 00:11:26,680 Speaker 3: my framework is about who you are. And so that's 220 00:11:26,720 --> 00:11:28,840 Speaker 3: one of the things I've been helping people focus on. 221 00:11:29,240 --> 00:11:31,679 Speaker 3: How do you scale that personal brand that turns into 222 00:11:31,760 --> 00:11:35,440 Speaker 3: a community brand, right, and then how do you service 223 00:11:35,480 --> 00:11:37,560 Speaker 3: that community by building a world around it? 224 00:11:37,720 --> 00:11:40,920 Speaker 1: Right? And so I think that people are looking to 225 00:11:41,040 --> 00:11:43,280 Speaker 1: find their tribes. Right now, I think. 226 00:11:43,120 --> 00:11:46,560 Speaker 3: People are looking for shows that fit their personality and 227 00:11:46,600 --> 00:11:49,079 Speaker 3: fit their schedule because we got access to all these 228 00:11:49,120 --> 00:11:52,200 Speaker 3: information and shows all throughout the world, but how do 229 00:11:52,320 --> 00:11:55,040 Speaker 3: we get it to where these are my preferences. So 230 00:11:55,640 --> 00:11:58,280 Speaker 3: high level conversation is the preference of the smart person 231 00:11:58,320 --> 00:12:01,000 Speaker 3: in the world. It's the preference somebody that wants to 232 00:12:01,040 --> 00:12:03,600 Speaker 3: think differently, think outside the box. They get tired of 233 00:12:04,080 --> 00:12:07,040 Speaker 3: the same content that is actually get funded right now, 234 00:12:07,520 --> 00:12:11,239 Speaker 3: right they're still putting budget to bs and the advertisers 235 00:12:11,240 --> 00:12:13,840 Speaker 3: are not getting their dollars worth because they don't have 236 00:12:13,960 --> 00:12:15,920 Speaker 3: enough information on the changes of. 237 00:12:16,960 --> 00:12:19,079 Speaker 1: Interest that people are into now. 238 00:12:19,160 --> 00:12:21,720 Speaker 3: So people watching high level conversations, and it's a reason 239 00:12:21,760 --> 00:12:24,520 Speaker 3: why meet and Billy Carson and Yaqui and Blue Pill 240 00:12:24,640 --> 00:12:26,840 Speaker 3: and whoever else I sit down with and we have 241 00:12:26,920 --> 00:12:30,640 Speaker 3: a high level intellectual conversation that stimulates the interests that 242 00:12:30,679 --> 00:12:34,520 Speaker 3: are underserved in society because they act like people only 243 00:12:34,559 --> 00:12:38,760 Speaker 3: want the same mundane popular entertainment. So I think that 244 00:12:38,840 --> 00:12:42,439 Speaker 3: people need to heavily niche down so it's less competition 245 00:12:42,480 --> 00:12:45,640 Speaker 3: when you niche and you still should be creating content 246 00:12:45,760 --> 00:12:47,160 Speaker 3: and podcasts. 247 00:12:46,640 --> 00:12:47,600 Speaker 1: But you should be doing it. 248 00:12:47,600 --> 00:12:50,240 Speaker 3: So it's a funnel to your personal brand or product 249 00:12:50,760 --> 00:12:53,040 Speaker 3: and if you want our assistance, that's what we do 250 00:12:53,080 --> 00:12:54,000 Speaker 3: in the high Level club. 251 00:12:54,720 --> 00:12:56,840 Speaker 4: There you have it, ladies and gentlemen, the highest level, 252 00:12:56,920 --> 00:12:59,760 Speaker 4: the highest level possible. Nineteen tis, I appreciate you man 253 00:13:00,120 --> 00:13:03,479 Speaker 4: up and then uh I, I believe he got disconnected. 254 00:13:03,480 --> 00:13:04,679 Speaker 1: He might have lost his battery. 255 00:13:05,080 --> 00:13:07,480 Speaker 4: So, like I said, prayer to everybody in Houston, they're 256 00:13:07,480 --> 00:13:10,400 Speaker 4: going through a major issue right now with the Hurricane. 257 00:13:10,480 --> 00:13:11,319 Speaker 1: Dorothy in Houston. 258 00:13:11,400 --> 00:13:19,479 Speaker 3: My brother did God instead Walker just start shooting, So. 259 00:13:18,200 --> 00:13:22,160 Speaker 4: So so lutheror Houston, and don't forget nineteen Keys will 260 00:13:22,200 --> 00:13:25,560 Speaker 4: be in the building for a special round table not 261 00:13:25,600 --> 00:13:30,000 Speaker 4: a panel round table discussion at Investmentst. But Yaqui awakened 262 00:13:30,280 --> 00:13:33,880 Speaker 4: and Billy Carson that listen. 263 00:13:33,800 --> 00:13:36,200 Speaker 1: Hey, investmentst gonna be something different. 264 00:13:36,200 --> 00:13:38,040 Speaker 3: I just want to let y'all know this year, you 265 00:13:38,080 --> 00:13:40,400 Speaker 3: know what I'm saying, I play every year like it's 266 00:13:40,400 --> 00:13:41,000 Speaker 3: the last year. 267 00:13:41,080 --> 00:13:44,439 Speaker 1: So we got to be the best. That's the only 268 00:13:44,480 --> 00:13:46,319 Speaker 1: way to play. I know. 269 00:13:46,520 --> 00:13:48,720 Speaker 3: I know my good brother Rashad is not doing drip 270 00:13:48,800 --> 00:13:52,560 Speaker 3: reports and I'm glad he you know, gonna do that. 271 00:13:52,640 --> 00:13:55,079 Speaker 1: Relinquish that responsibility. 272 00:13:54,280 --> 00:13:54,800 Speaker 4: Don't do that. 273 00:13:54,960 --> 00:13:55,679 Speaker 1: Now you don't do that. 274 00:13:56,040 --> 00:13:59,439 Speaker 3: Listen, listen, I'm still I'm still no, no, no, no, 275 00:14:00,960 --> 00:14:03,440 Speaker 3: listen the scoreboard, read the scoreboard. 276 00:14:04,920 --> 00:14:08,000 Speaker 1: Let's not do that. I'm champion. But now we got 277 00:14:08,000 --> 00:14:11,280 Speaker 1: that out the way. Everything will be a Maculin this year. 278 00:14:11,320 --> 00:14:13,200 Speaker 3: The booth is going to be a Maculate, the drip 279 00:14:13,280 --> 00:14:15,440 Speaker 3: is going to be a Maculenk, the brand, the speakers, 280 00:14:15,480 --> 00:14:18,160 Speaker 3: the presentation. You want to be stepping into the future, 281 00:14:18,160 --> 00:14:21,120 Speaker 3: and I want everybody to step the game up. When 282 00:14:21,160 --> 00:14:23,360 Speaker 3: I say step your game up, I mean like the design, 283 00:14:23,440 --> 00:14:26,840 Speaker 3: the aesthetics, the cleanlyness, the thoughtfulness, the intentfulness as you 284 00:14:26,880 --> 00:14:30,400 Speaker 3: step into that door. Have a plan on how you're 285 00:14:30,440 --> 00:14:33,400 Speaker 3: going to connect the network with people, right, get creative 286 00:14:33,840 --> 00:14:36,520 Speaker 3: in a way that you're going to vlog your travels 287 00:14:36,520 --> 00:14:39,640 Speaker 3: and your trips. You're spending time and you're investing. And 288 00:14:39,720 --> 00:14:42,880 Speaker 3: there's something that's beautiful that comes particularly once a year. 289 00:14:43,360 --> 00:14:46,480 Speaker 3: But be super intentional. Right, you have Black Friday that 290 00:14:46,560 --> 00:14:48,960 Speaker 3: come and entrepreneurs will spend a whole year getting ready 291 00:14:49,000 --> 00:14:51,640 Speaker 3: for Black Friday because they know the opportunities that come 292 00:14:51,680 --> 00:14:54,000 Speaker 3: along with their business. I want to make sure that 293 00:14:54,080 --> 00:14:56,440 Speaker 3: you at your optimum level when you function and you're 294 00:14:56,440 --> 00:14:59,840 Speaker 3: smelling good. You looking good, But let's make invest fast. 295 00:15:00,480 --> 00:15:02,520 Speaker 3: It's not enough of these type of events that happen 296 00:15:02,560 --> 00:15:05,320 Speaker 3: in the culture, right. So when you have an event 297 00:15:05,480 --> 00:15:08,240 Speaker 3: like this, these are the times where you're not just 298 00:15:08,280 --> 00:15:11,920 Speaker 3: waiting to see what myself is doing or Rashad or 299 00:15:11,960 --> 00:15:15,040 Speaker 3: any other presenters. What do you bring into the table 300 00:15:15,040 --> 00:15:18,520 Speaker 3: that invest Fest? Because it is a people's movement, right, 301 00:15:18,600 --> 00:15:22,800 Speaker 3: It's about you investing your time, your energy, producing assets, 302 00:15:22,920 --> 00:15:27,240 Speaker 3: generating network so that this can stimulate you right for 303 00:15:27,280 --> 00:15:29,840 Speaker 3: the rest of your life and or at least until. 304 00:15:29,600 --> 00:15:31,240 Speaker 1: The next cycle that we see you again. 305 00:15:31,880 --> 00:15:34,000 Speaker 3: So I just want to invest Fest to be taken 306 00:15:34,080 --> 00:15:35,920 Speaker 3: serious because I believe that this is one of the 307 00:15:35,960 --> 00:15:39,000 Speaker 3: most beautiful movements that happened in culture. Where we get 308 00:15:39,040 --> 00:15:42,280 Speaker 3: together and we think about our future. That's not happening 309 00:15:42,320 --> 00:15:45,480 Speaker 3: at most times. We're thinking about distracting ourselves from our 310 00:15:45,560 --> 00:15:49,080 Speaker 3: past or present circumstances. When we come to invest Fest, 311 00:15:49,400 --> 00:15:51,760 Speaker 3: we think about how we make a better future, and 312 00:15:51,800 --> 00:15:52,720 Speaker 3: that's up to the people. 313 00:15:52,760 --> 00:15:54,960 Speaker 1: There may be celebrities in there. It may be all 314 00:15:54,960 --> 00:15:57,920 Speaker 1: these beautiful big names fifty cent on the stage. You know, 315 00:15:58,080 --> 00:15:59,040 Speaker 1: many men and all of. 316 00:15:58,960 --> 00:16:03,440 Speaker 3: That but these brothers got money already, they got wealth 317 00:16:03,480 --> 00:16:04,360 Speaker 3: plans already. 318 00:16:04,840 --> 00:16:05,800 Speaker 1: When I think. 319 00:16:05,600 --> 00:16:07,760 Speaker 3: About the future and people saying, man, I was there 320 00:16:07,840 --> 00:16:10,640 Speaker 3: and my family put together trust, and we put together plans, 321 00:16:10,640 --> 00:16:13,160 Speaker 3: and we got more disciplined about our lives, and we 322 00:16:13,240 --> 00:16:16,240 Speaker 3: stepped up our businesses and we start studying different things. 323 00:16:16,240 --> 00:16:18,680 Speaker 1: And this is how we've implemented it, and this is 324 00:16:18,720 --> 00:16:19,400 Speaker 1: how we've grown. 325 00:16:19,440 --> 00:16:22,280 Speaker 3: This should be a documentary to where you're saying that 326 00:16:22,400 --> 00:16:25,480 Speaker 3: this is the growth from this year from last year, 327 00:16:25,520 --> 00:16:27,600 Speaker 3: and we just keep on growing and we have an 328 00:16:27,640 --> 00:16:30,480 Speaker 3: exponential growth. I just want people to take it that 329 00:16:30,560 --> 00:16:34,160 Speaker 3: series where you're documenting the future of wealth. You're breaking 330 00:16:34,160 --> 00:16:37,440 Speaker 3: a curse and you're building wealth, right because we all 331 00:16:37,480 --> 00:16:40,200 Speaker 3: starting as first generational curse breakers for the most part. 332 00:16:40,280 --> 00:16:42,480 Speaker 3: So that's all I want to say about a vest. 333 00:16:42,520 --> 00:16:44,560 Speaker 1: Vest. Make sure you show up and be at your 334 00:16:44,600 --> 00:16:47,120 Speaker 1: one hundred percent. There you have it well. 335 00:16:47,560 --> 00:16:51,200 Speaker 5: An illegal alien from Guatemala charged with raping a child 336 00:16:51,240 --> 00:16:55,040 Speaker 5: in Massachusetts. An MS thirteen gang member from El Salvador 337 00:16:55,280 --> 00:16:59,400 Speaker 5: accused of murdering a Texas. Man of Venezuelan charged with 338 00:16:59,480 --> 00:17:03,720 Speaker 5: filming selling child pornography in Michigan. These are just some 339 00:17:03,880 --> 00:17:07,720 Speaker 5: of the heinous migrant criminals caught because of President Donald J. 340 00:17:07,800 --> 00:17:11,560 Speaker 5: Trump's leadership. I'm Christy Noman, the United States Secretary of 341 00:17:11,600 --> 00:17:16,399 Speaker 5: Homeland Security. Under President Trump, attempted illegal border crossings are 342 00:17:16,440 --> 00:17:19,840 Speaker 5: at the lowest levels ever recorded, and over one hundred 343 00:17:19,840 --> 00:17:23,760 Speaker 5: thousand illegal aliens have been arrested. If you are here illegally, 344 00:17:24,240 --> 00:17:27,560 Speaker 5: your next you will be fined nearly one thousand dollars 345 00:17:27,600 --> 00:17:31,720 Speaker 5: a day, imprisoned, and deported. You will never return. But 346 00:17:31,800 --> 00:17:35,359 Speaker 5: if you register using our CBP home app and leave now, 347 00:17:35,720 --> 00:17:38,840 Speaker 5: you could be allowed to return legally. Do what's right. 348 00:17:39,400 --> 00:17:44,359 Speaker 5: Leave now. Under President Trump, America's laws, border and families 349 00:17:44,560 --> 00:17:45,360 Speaker 5: will be protected. 350 00:17:45,480 --> 00:17:47,600 Speaker 1: Sponsored by the United States Department of Homeland Security.