1 00:00:00,080 --> 00:00:02,600 Speaker 1: I think trying to avoid those negative reinforcement loops and 2 00:00:02,640 --> 00:00:04,440 Speaker 1: to understand that you're going to fall off the wagon. 3 00:00:04,519 --> 00:00:06,840 Speaker 1: That's okay to show up and just show up to 4 00:00:06,840 --> 00:00:09,160 Speaker 1: your workout, even if you don't get the best workout, 5 00:00:09,240 --> 00:00:11,879 Speaker 1: and just show up and start pushing that snowball back 6 00:00:11,880 --> 00:00:14,200 Speaker 1: down the hill and get that positive reinforcement of going again. 7 00:00:28,400 --> 00:00:31,200 Speaker 2: What is shaken Evliabadi? Here? 8 00:00:31,400 --> 00:00:33,879 Speaker 3: You are listening to episode two hundred and thirty eight 9 00:00:34,360 --> 00:00:36,760 Speaker 3: of Hurdle, a wellness focused podcast. 10 00:00:36,800 --> 00:00:38,199 Speaker 2: Reconnect with everyone. 11 00:00:37,880 --> 00:00:40,959 Speaker 3: From your favorite athletes to top experts and industry CEOs 12 00:00:41,000 --> 00:00:44,720 Speaker 3: about their highest highs, toughest moments, and everything in between. 13 00:00:45,240 --> 00:00:47,880 Speaker 3: We all go through hurdles in life, and my goal 14 00:00:48,000 --> 00:00:50,760 Speaker 3: through these discussions is to empower you to better navigate 15 00:00:50,800 --> 00:00:53,960 Speaker 3: yours and move with intention so that you can stride 16 00:00:54,040 --> 00:00:57,360 Speaker 3: towards your own big potential and of course have some 17 00:00:57,600 --> 00:01:02,440 Speaker 3: fun along the way. For today's episode, I am chatting 18 00:01:02,680 --> 00:01:06,840 Speaker 3: with Fritz Landman. He is the CEO of mind Body, 19 00:01:07,080 --> 00:01:10,960 Speaker 3: and you probably use mind Body more often than you know, 20 00:01:11,120 --> 00:01:15,160 Speaker 3: and you may not even realize it. Mind Body is 21 00:01:15,160 --> 00:01:19,160 Speaker 3: a cloud based software that provides online scheduling and other 22 00:01:19,240 --> 00:01:23,800 Speaker 3: business management software for the wellness services industry, so more 23 00:01:23,840 --> 00:01:27,800 Speaker 3: often than not, if you're booking a class, that class 24 00:01:28,160 --> 00:01:31,800 Speaker 3: uses mind Body to make that happen. Fritz and I 25 00:01:31,840 --> 00:01:35,120 Speaker 3: were introduced last year at the mind Body Bold conference 26 00:01:35,120 --> 00:01:37,360 Speaker 3: when I had the opportunity to sit down on stage 27 00:01:37,360 --> 00:01:41,600 Speaker 3: with the one and only Ashley Graham, and I was 28 00:01:41,880 --> 00:01:46,200 Speaker 3: so captivated by his story and knew that I wanted 29 00:01:46,240 --> 00:01:48,200 Speaker 3: to get him on the podcast. 30 00:01:48,320 --> 00:01:51,800 Speaker 2: He is a super savvy guy. Never in a. 31 00:01:51,760 --> 00:01:54,480 Speaker 3: Million years when he was young thinking that he would 32 00:01:54,520 --> 00:01:58,440 Speaker 3: be working at the intersection of tech and wellness, but 33 00:01:58,920 --> 00:02:02,080 Speaker 3: here we are. So with that said, Fritz comes to 34 00:02:02,400 --> 00:02:06,360 Speaker 3: this position at mind Body after heading up class Pass. 35 00:02:06,760 --> 00:02:11,399 Speaker 3: Mind Body actually acquired class Pass back in twenty twenty one, 36 00:02:11,680 --> 00:02:14,720 Speaker 3: and in today's episode, Fritz talks to me all about 37 00:02:14,760 --> 00:02:18,680 Speaker 3: the journey that got him here, including a difficult shoulder 38 00:02:18,760 --> 00:02:23,360 Speaker 3: injury which actually was the catalyst for his relationship with 39 00:02:23,560 --> 00:02:27,639 Speaker 3: wellness today. Fritz has a lot of really great advice 40 00:02:27,680 --> 00:02:30,160 Speaker 3: in today's episode. This one kind of reminds me of 41 00:02:30,200 --> 00:02:33,880 Speaker 3: the chat I had with Ali Already, the CEO and 42 00:02:33,919 --> 00:02:38,079 Speaker 3: founder of Tonal. As an entrepreneur myself, I can tell 43 00:02:38,120 --> 00:02:42,440 Speaker 3: you that this man has got business advice life advice. 44 00:02:42,120 --> 00:02:44,079 Speaker 2: That you are not going to want to miss out on. 45 00:02:44,360 --> 00:02:47,720 Speaker 3: Plus, it was so so interesting to hear him talk 46 00:02:47,800 --> 00:02:51,880 Speaker 3: about navigating the business during the pandemic. 47 00:02:52,240 --> 00:02:53,120 Speaker 2: Make sure, if. 48 00:02:52,960 --> 00:02:55,280 Speaker 3: You're not yet doing so, you're following Hurdle over on 49 00:02:55,320 --> 00:02:58,440 Speaker 3: social It's at Hurdle Podcast. I myself am over at 50 00:02:58,480 --> 00:03:02,040 Speaker 3: Emily a body and a shout out to Lauren, a 51 00:03:02,120 --> 00:03:05,799 Speaker 3: hurdler that was in town from Memphis visiting that I 52 00:03:05,880 --> 00:03:06,799 Speaker 3: ran into last night. 53 00:03:07,120 --> 00:03:08,040 Speaker 2: You made my day. 54 00:03:08,520 --> 00:03:11,240 Speaker 3: So if you ever around and you see me and 55 00:03:11,320 --> 00:03:14,960 Speaker 3: I see you, come say hi. It's so fun for 56 00:03:15,040 --> 00:03:17,720 Speaker 3: me to meet any and all of you in person. 57 00:03:18,160 --> 00:03:21,120 Speaker 3: Last little bit of housekeeping here. I am always always 58 00:03:21,200 --> 00:03:26,560 Speaker 3: always looking for your listener questions. I need them to 59 00:03:26,680 --> 00:03:29,440 Speaker 3: make the goodness that is five Minute Friday, an episode 60 00:03:29,440 --> 00:03:31,919 Speaker 3: that I'm told week after week is one of your 61 00:03:31,919 --> 00:03:33,640 Speaker 3: favorites and I want to keep it in the rotation. 62 00:03:33,840 --> 00:03:36,520 Speaker 3: So if you have a listener question, feel free to 63 00:03:36,840 --> 00:03:38,920 Speaker 3: leave me a voice message by clicking the link in 64 00:03:39,080 --> 00:03:41,920 Speaker 3: the show notes. If for some reason that page gives 65 00:03:41,920 --> 00:03:44,160 Speaker 3: you a problem, I've heard of that before, you can 66 00:03:44,240 --> 00:03:48,080 Speaker 3: always email me a voice note as well. The place 67 00:03:48,160 --> 00:03:52,160 Speaker 3: to send that is over at Hello at Hurdle dot us. 68 00:03:52,680 --> 00:04:07,760 Speaker 2: And with that, let's get to it. Let's get to hurdling. Today. 69 00:04:07,920 --> 00:04:11,000 Speaker 3: I am sitting down with Fritz Lanman. He is the 70 00:04:11,040 --> 00:04:13,560 Speaker 3: CEO of Mind Body. How you doing today? 71 00:04:14,120 --> 00:04:15,040 Speaker 1: I'm great? How are you? 72 00:04:15,480 --> 00:04:16,000 Speaker 2: I'm great. 73 00:04:16,120 --> 00:04:20,120 Speaker 3: It's good to see you from across the country. Whereas 74 00:04:20,160 --> 00:04:21,960 Speaker 3: the last time I spoke with you, we were in 75 00:04:22,000 --> 00:04:25,440 Speaker 3: the same place in La at a very big. 76 00:04:25,440 --> 00:04:27,680 Speaker 2: Moment for both of us, the Mind Body Bold Conference. 77 00:04:28,360 --> 00:04:31,359 Speaker 1: Indeed, yeah, it was a lot warmer than where I 78 00:04:31,400 --> 00:04:32,960 Speaker 1: am right now here in Montana. 79 00:04:33,160 --> 00:04:36,039 Speaker 3: In Montana, I'm living vicariously through you because it makes 80 00:04:36,080 --> 00:04:37,839 Speaker 3: me feel like you're close to Yellowstone. 81 00:04:39,040 --> 00:04:41,000 Speaker 1: You know the TV show Yellowstone. Do you watch that? 82 00:04:41,320 --> 00:04:43,520 Speaker 2: Of course I do. I watch it every Sunday, so 83 00:04:44,600 --> 00:04:46,760 Speaker 2: Beth the character's office. 84 00:04:46,760 --> 00:04:48,880 Speaker 1: And I heard law firm is in my office building 85 00:04:48,880 --> 00:04:52,679 Speaker 1: here in Missoula, and it's filmed just thirty miles south, 86 00:04:52,800 --> 00:04:54,120 Speaker 1: right over those mountains right here. 87 00:04:55,200 --> 00:04:57,960 Speaker 2: Oh my god, Oh what a dream, What a dream. 88 00:04:58,000 --> 00:04:59,440 Speaker 3: I definitely want to get to a place where we 89 00:04:59,480 --> 00:05:02,080 Speaker 3: can talk about how you ended up running Mind Body 90 00:05:02,160 --> 00:05:03,200 Speaker 3: from Montana. 91 00:05:03,360 --> 00:05:05,400 Speaker 2: But I don't want to jump ahead just yet. 92 00:05:05,480 --> 00:05:07,240 Speaker 3: I mean, I'm excited, though, to get to know a 93 00:05:07,279 --> 00:05:09,680 Speaker 3: little bit about you, because not only have you had 94 00:05:09,720 --> 00:05:13,960 Speaker 3: such a crazy career thus far as both an entrepreneur 95 00:05:13,960 --> 00:05:16,440 Speaker 3: are now at the front of such a major company, 96 00:05:16,760 --> 00:05:20,159 Speaker 3: but you also have a really interesting personal story. So 97 00:05:20,720 --> 00:05:23,000 Speaker 3: talk to us a little bit to get us started. 98 00:05:23,480 --> 00:05:25,400 Speaker 3: Did you ever think that you would be the CEO 99 00:05:25,600 --> 00:05:27,120 Speaker 3: of a company like mind Body. 100 00:05:27,520 --> 00:05:29,960 Speaker 1: You know, I've always been a tech geek, and so 101 00:05:30,440 --> 00:05:33,160 Speaker 1: I always thought I would end up in the tech industry. 102 00:05:33,200 --> 00:05:35,680 Speaker 1: I went to work for Microsoft out of right out 103 00:05:35,720 --> 00:05:39,560 Speaker 1: of college as an undergrad, but I never imagined I 104 00:05:39,600 --> 00:05:43,080 Speaker 1: could work at the intersection of wowness and technology like wellness. 105 00:05:43,120 --> 00:05:46,360 Speaker 1: Tech wasn't a thing that really existed when I graduated 106 00:05:46,400 --> 00:05:48,479 Speaker 1: from college. It was sort of the peak of the 107 00:05:48,520 --> 00:05:51,640 Speaker 1: dot com era. So it's sort of has all happened 108 00:05:51,680 --> 00:05:54,719 Speaker 1: fortuitously that I've been, you know, spending the last seven 109 00:05:54,800 --> 00:05:59,320 Speaker 1: or eight years in this particular subvertical of technology subvertical. 110 00:05:59,520 --> 00:06:03,120 Speaker 3: So now that you're in this vertical, I asked you 111 00:06:03,120 --> 00:06:05,359 Speaker 3: if you ever envisioned being the CEO of a company 112 00:06:05,360 --> 00:06:08,440 Speaker 3: like mind Body, But did you ever imagine yourself working 113 00:06:08,680 --> 00:06:12,080 Speaker 3: in wellness? What has your relationship with wellness looked like 114 00:06:12,480 --> 00:06:14,320 Speaker 3: from a young age. 115 00:06:14,160 --> 00:06:17,640 Speaker 1: So definitely never anticipated being a CEO of a wellness company, 116 00:06:17,760 --> 00:06:19,760 Speaker 1: but you know, would have liked to have thought that 117 00:06:19,800 --> 00:06:22,160 Speaker 1: being a CEO of a tech company was a likely outcome. 118 00:06:23,560 --> 00:06:25,640 Speaker 1: But that doesn't mean I wasn't into wellness. I was. 119 00:06:25,760 --> 00:06:28,440 Speaker 1: I was an athlete. I was the captain of high 120 00:06:28,440 --> 00:06:32,239 Speaker 1: school basketball team and a pretty crappy high school football 121 00:06:32,240 --> 00:06:38,040 Speaker 1: player and very mediocre golfer. I had kind of always 122 00:06:38,080 --> 00:06:40,400 Speaker 1: played sports growing up. I'm the most of five boys, 123 00:06:41,080 --> 00:06:43,320 Speaker 1: and you know, sports always an important part of my life. 124 00:06:44,040 --> 00:06:47,799 Speaker 1: Suffered a catastrophic shoulder dislocation my freshman year of college 125 00:06:48,160 --> 00:06:51,760 Speaker 1: at Yale. But I never was like hardcore about working out. 126 00:06:51,800 --> 00:06:55,640 Speaker 1: Always into wellness, mostly through the lens of athletics. Kind 127 00:06:55,640 --> 00:06:57,720 Speaker 1: of got my career going out of college. Was pretty 128 00:06:57,760 --> 00:07:01,120 Speaker 1: hardcore about that, worked really long hours and slowly and 129 00:07:01,160 --> 00:07:04,200 Speaker 1: sort of without knowing it, fell dramatically out of shape, 130 00:07:04,720 --> 00:07:08,160 Speaker 1: perhaps have a rational amount of self esteem or something 131 00:07:08,200 --> 00:07:10,640 Speaker 1: that I didn't notice it, but you know, and I 132 00:07:10,680 --> 00:07:12,280 Speaker 1: would kind of come and go and have periods of 133 00:07:12,280 --> 00:07:14,240 Speaker 1: peak motivation and not and go to the gym. But 134 00:07:14,640 --> 00:07:16,720 Speaker 1: the gym for me was always a bit more of 135 00:07:16,840 --> 00:07:19,520 Speaker 1: like a job, like was part of our training for 136 00:07:19,600 --> 00:07:21,480 Speaker 1: sports was Hey, you got to get in the weight room, 137 00:07:21,680 --> 00:07:25,760 Speaker 1: or running was punishment. And it wasn't until I actually 138 00:07:25,840 --> 00:07:28,400 Speaker 1: started working with class Pass, you know, which is sort 139 00:07:28,400 --> 00:07:30,640 Speaker 1: of incubated and led the Seed round four and was 140 00:07:31,000 --> 00:07:33,720 Speaker 1: coaching the founders on that I had ever really tried 141 00:07:33,760 --> 00:07:38,040 Speaker 1: studio fitness, and it really ignited something in me because 142 00:07:38,240 --> 00:07:40,280 Speaker 1: to me, it felt like the intersection of sort of 143 00:07:40,280 --> 00:07:43,600 Speaker 1: working out in sports, having that camaraderie, that that sort 144 00:07:43,640 --> 00:07:48,280 Speaker 1: of coopetition that instructor feedback and accountability the challenges of 145 00:07:48,280 --> 00:07:50,880 Speaker 1: the different techniques. You know. It really worked for me. 146 00:07:50,920 --> 00:07:53,760 Speaker 1: So I went from being you know, accidentally kind of 147 00:07:54,080 --> 00:07:58,560 Speaker 1: terribly out of shape with dangerously high cholesterol rates, you know, 148 00:07:58,600 --> 00:08:04,320 Speaker 1: in my early thirties, to you know, taking dramatic changes 149 00:08:04,600 --> 00:08:07,520 Speaker 1: to my lifestyle and wellness in conjunction was starting to 150 00:08:07,600 --> 00:08:11,480 Speaker 1: run class Pass that I've mostly stuck with for the last. 151 00:08:11,480 --> 00:08:13,120 Speaker 2: Seven or eight years mostly. 152 00:08:13,320 --> 00:08:16,720 Speaker 3: Yeah, when you say catastrophic shoulder injury, give us some 153 00:08:16,760 --> 00:08:17,720 Speaker 3: more info on that. 154 00:08:19,080 --> 00:08:22,400 Speaker 1: Yeah, if you're a Bruce Willis fan and saw him 155 00:08:22,480 --> 00:08:26,000 Speaker 1: dislocate his shoulder and leave the weapon and reset it, 156 00:08:26,880 --> 00:08:29,320 Speaker 1: that happened to me in a basketball game like a six' 157 00:08:29,400 --> 00:08:32,719 Speaker 1: ten guy. JUMPED i dove for a. Ball my arm 158 00:08:32,800 --> 00:08:35,520 Speaker 1: was outstretched on a basketball court grabbing the, ball and 159 00:08:35,600 --> 00:08:37,240 Speaker 1: somebody who was six y ten and probably weigh two 160 00:08:37,280 --> 00:08:41,120 Speaker 1: hundred and sixty pounds dove for, it landed on my 161 00:08:41,160 --> 00:08:44,480 Speaker 1: outstretched arm and it fully dislocated out of the. Socket 162 00:08:44,600 --> 00:08:47,400 Speaker 1: and it was such a bad. DISLOCATION i couldn't reset, 163 00:08:47,440 --> 00:08:49,600 Speaker 1: it nor could a trainer who was. There SO i 164 00:08:49,600 --> 00:08:52,120 Speaker 1: had to go to the er and it took like 165 00:08:52,160 --> 00:08:55,280 Speaker 1: an hour and got morphined up and, they you, know 166 00:08:55,360 --> 00:08:58,600 Speaker 1: took a doctor and three nurses to yank me back 167 00:08:58,640 --> 00:09:03,920 Speaker 1: and forth and reset. It and, unfortunately that becomes an 168 00:09:03,920 --> 00:09:06,480 Speaker 1: injury that recurs because you've loosened up the. Sockets and 169 00:09:06,520 --> 00:09:10,040 Speaker 1: so it happened a few other times in various training. 170 00:09:10,160 --> 00:09:13,319 Speaker 1: SITUATIONS i got a surgery on. IT i was exploring 171 00:09:13,360 --> 00:09:16,000 Speaker 1: going to the military out of college and got a 172 00:09:16,040 --> 00:09:19,200 Speaker 1: surgery on it BECAUSE i was disqualified to do. That 173 00:09:19,280 --> 00:09:21,920 Speaker 1: and then a year, later by then my career is taking, 174 00:09:21,960 --> 00:09:24,839 Speaker 1: off and the surgery worked for about ten, years and 175 00:09:24,840 --> 00:09:28,120 Speaker 1: THEN i redislocated it again playing, basketball and most recently 176 00:09:28,120 --> 00:09:30,200 Speaker 1: did it actually at a CrossFit. Gym but NOW i 177 00:09:30,240 --> 00:09:32,520 Speaker 1: can actually reset it most of the, time and it 178 00:09:32,520 --> 00:09:35,280 Speaker 1: looks kind of badass IF i dislocated and reset. 179 00:09:35,280 --> 00:09:37,320 Speaker 2: It even if it looks kind of bad. 180 00:09:37,400 --> 00:09:40,160 Speaker 3: Ass you, KNOW i got in a bike accident not 181 00:09:40,320 --> 00:09:41,880 Speaker 3: long ago and it's. 182 00:09:41,960 --> 00:09:44,800 Speaker 2: Healing but you're making, me you are making me. 183 00:09:45,160 --> 00:09:49,400 Speaker 1: Nervous, YEAH i mean. Injuries you, Know i've, learned and 184 00:09:49,720 --> 00:09:51,520 Speaker 1: it's not just because Now i'm in my, forties but 185 00:09:51,920 --> 00:09:54,920 Speaker 1: how much it sets you. Back but you, know even 186 00:09:54,960 --> 00:09:57,840 Speaker 1: at those young, ages you, know kind of derailed my 187 00:09:58,240 --> 00:10:01,560 Speaker 1: aspirational athletic career. Wellness this is an important part of 188 00:10:01,559 --> 00:10:04,200 Speaker 1: my life now that it's tough to when you suffer 189 00:10:04,240 --> 00:10:05,360 Speaker 1: through those kinds of. Injuries. 190 00:10:05,679 --> 00:10:09,000 Speaker 3: Yeah and What i'm hearing you say also in telling 191 00:10:09,080 --> 00:10:11,760 Speaker 3: us and sharing with us your story about navigating the 192 00:10:11,800 --> 00:10:14,960 Speaker 3: shoulder issues and then finding fitness kind of later in, 193 00:10:15,000 --> 00:10:18,400 Speaker 3: life is that you found fitness at a time that was. 194 00:10:18,480 --> 00:10:19,959 Speaker 2: Really hectic for. 195 00:10:20,000 --> 00:10:23,800 Speaker 3: You how did you make it a regular bit despite 196 00:10:23,920 --> 00:10:26,480 Speaker 3: being knee deep in building Class. 197 00:10:26,520 --> 00:10:30,800 Speaker 1: Pass, yeah that's a great. QUESTION i MEAN i had 198 00:10:30,800 --> 00:10:33,160 Speaker 1: the added motivation Of i'd put a lot of money 199 00:10:33,200 --> 00:10:36,440 Speaker 1: into Class pass and THEN i ended up the founder 200 00:10:36,440 --> 00:10:38,120 Speaker 1: asked me to step in and take the operating ring 201 00:10:38,200 --> 00:10:40,120 Speaker 1: so we switched jobs and she became the chairman AND 202 00:10:40,160 --> 00:10:42,679 Speaker 1: i became THE, ceo and SO i had a business 203 00:10:42,679 --> 00:10:46,040 Speaker 1: incentive to do. It AND i had a boss back 204 00:10:46,120 --> 00:10:49,040 Speaker 1: In microsoft too and told, me you, know choose two 205 00:10:49,120 --> 00:10:52,760 Speaker 1: out of three things your, health your, career and your. 206 00:10:52,800 --> 00:10:55,600 Speaker 1: Relationships AND i had sort of for my twenties chosen 207 00:10:55,920 --> 00:10:59,440 Speaker 1: my career and my relationships and had sort of put 208 00:10:59,440 --> 00:11:03,959 Speaker 1: my health, again not, consciously but just wasn't really. AWARE 209 00:11:03,960 --> 00:11:07,280 Speaker 1: i wasn't really trained in my, nutrition was on flights 210 00:11:07,280 --> 00:11:09,880 Speaker 1: all the, time you, know living kind of biicostal, lifestyle 211 00:11:10,240 --> 00:11:12,920 Speaker 1: working on my different companies and, stuff and just had 212 00:11:13,000 --> 00:11:15,040 Speaker 1: kind of fallen by the. Wayside so ONCE i had 213 00:11:15,040 --> 00:11:20,600 Speaker 1: a a business incentive and then found a fitness genre 214 00:11:20,640 --> 00:11:23,400 Speaker 1: and format and routine which was a variety routine for, 215 00:11:23,480 --> 00:11:26,800 Speaker 1: me that's really WHEN i fell in love with it 216 00:11:26,840 --> 00:11:29,240 Speaker 1: and then started to, realize you, know not only DO 217 00:11:29,320 --> 00:11:31,360 Speaker 1: i have a business reason to do this BECAUSE i 218 00:11:31,360 --> 00:11:34,800 Speaker 1: need to know this, industry but you, know it makes 219 00:11:34,800 --> 00:11:38,080 Speaker 1: me a smarter kind of, consumer and it makes me 220 00:11:38,120 --> 00:11:40,480 Speaker 1: a more productive leader WHEN i WHEN i actually have 221 00:11:40,559 --> 00:11:43,800 Speaker 1: a workout you know in the. Day, yeah to answer your, question, like, 222 00:11:43,920 --> 00:11:47,360 Speaker 1: really you know you can come up with every. Excuse 223 00:11:47,520 --> 00:11:50,400 Speaker 1: this whole, industry there's so much about it is around. 224 00:11:50,480 --> 00:11:52,840 Speaker 1: Motivation it's the it's the biggest problem that all of us, 225 00:11:52,880 --> 00:11:56,199 Speaker 1: have whether it's with nutrition or or worth working, out 226 00:11:56,440 --> 00:11:59,520 Speaker 1: is staying on, that having that, motivation having that. Discipline 227 00:12:00,400 --> 00:12:03,000 Speaker 1: the Way i've done it is just prioritize it and sounds, 228 00:12:03,000 --> 00:12:06,040 Speaker 1: cliche but like my team knows that we make it 229 00:12:06,320 --> 00:12:09,160 Speaker 1: socially acceptable to work out during the day and to 230 00:12:09,200 --> 00:12:11,800 Speaker 1: block off your calendar and to wear athleisure at, work 231 00:12:11,960 --> 00:12:15,199 Speaker 1: and to take time to prioritize, that AND i think 232 00:12:15,200 --> 00:12:17,319 Speaker 1: it's important THAT i show that example to the. Company. 233 00:12:17,760 --> 00:12:22,320 Speaker 3: Definitely, Definitely so you take on this role OF ceo 234 00:12:22,440 --> 00:12:26,280 Speaker 3: at class, past talk to us about maybe what some 235 00:12:26,360 --> 00:12:29,640 Speaker 3: of your biggest learnings were right off the. BAT i, mean, 236 00:12:29,679 --> 00:12:33,560 Speaker 3: again this is a pivot for you coming from other former, 237 00:12:33,880 --> 00:12:35,120 Speaker 3: jobs including this one At. 238 00:12:35,160 --> 00:12:35,800 Speaker 2: Microsoft. 239 00:12:36,440 --> 00:12:39,280 Speaker 1: Yeah, Yeah i'd been At. Microsoft i'd become an executive. 240 00:12:39,280 --> 00:12:42,360 Speaker 1: THERE i then was starting companies and angel investing in 241 00:12:42,400 --> 00:12:46,760 Speaker 1: businesses and investing in businesses Like square And pinterests actually 242 00:12:46,760 --> 00:12:48,840 Speaker 1: just made me want to be an. Entrepreneur and you, 243 00:12:48,880 --> 00:12:50,960 Speaker 1: Know i'm sort of trying to help these founders WHERE i. 244 00:12:51,000 --> 00:12:53,520 Speaker 1: Can So i'd started a few businesses and one was 245 00:12:53,559 --> 00:12:56,880 Speaker 1: a great, success one was an epic, failure and Class 246 00:12:56,880 --> 00:13:00,760 Speaker 1: pass was sort of the adopted. Baby and running a 247 00:13:00,840 --> 00:13:03,480 Speaker 1: hypergrowth tech company is not something that you can train. For. 248 00:13:03,880 --> 00:13:07,199 Speaker 1: Right you can join a large company that's established and 249 00:13:07,559 --> 00:13:09,760 Speaker 1: move up the career, ladder And i'd had that. Experience 250 00:13:10,280 --> 00:13:12,400 Speaker 1: you can start a company and you have a nine 251 00:13:12,400 --> 00:13:15,679 Speaker 1: out of chance of, failing especially in, tech And i'd 252 00:13:15,679 --> 00:13:18,280 Speaker 1: had that, experience And i'd had you, know one that, 253 00:13:18,360 --> 00:13:20,920 Speaker 1: work but we sold it pretty early. On i'd never 254 00:13:20,960 --> 00:13:23,200 Speaker 1: had the experience of kind of coming into something that 255 00:13:23,280 --> 00:13:26,920 Speaker 1: was experiencing hyper, growth going through multiple fundraising, rounds having 256 00:13:26,920 --> 00:13:30,079 Speaker 1: to hire hundreds of, people having your business model pivots 257 00:13:30,080 --> 00:13:33,880 Speaker 1: on the, fly you, know scaling it globally to thirty. 258 00:13:33,920 --> 00:13:37,760 Speaker 1: Countries so nothing can really prepare, YOU i don't think 259 00:13:37,840 --> 00:13:40,480 Speaker 1: for you, know being the driver's seat for a company 260 00:13:40,559 --> 00:13:42,560 Speaker 1: that's going through that kind of. Scaling it just Doesn't 261 00:13:42,760 --> 00:13:45,040 Speaker 1: there isn't really a training mechanism for, it other than 262 00:13:45,040 --> 00:13:48,120 Speaker 1: maybe joining a startup that's in rapid growth and becoming an. 263 00:13:48,120 --> 00:13:52,120 Speaker 1: Executive so but even, then like you, know you can 264 00:13:52,160 --> 00:13:54,000 Speaker 1: buy all the business books that you. Want you can 265 00:13:54,080 --> 00:13:55,840 Speaker 1: read all the blog posts that you, want you can 266 00:13:55,880 --> 00:13:59,000 Speaker 1: have all of the coaching sessions and mentorship sessions that you. 267 00:13:59,040 --> 00:14:02,959 Speaker 1: Want until you're actually in the, seat you can't figure it. 268 00:14:03,000 --> 00:14:05,520 Speaker 1: OUT i think that was the greatest learning, Was, hey 269 00:14:05,559 --> 00:14:07,960 Speaker 1: just get in there and start figuring it. Out everyone 270 00:14:08,320 --> 00:14:11,640 Speaker 1: you know has imposter. Syndrome nobody was prepared for. This 271 00:14:11,920 --> 00:14:14,880 Speaker 1: Bill gates wasn't trained to be A. Ceo neither Was Jeff, 272 00:14:14,920 --> 00:14:18,600 Speaker 1: Bezos neither Was Sheryl sandberg or you know any great 273 00:14:18,640 --> 00:14:21,680 Speaker 1: executive who's achieved a lot Of steve, jobs, like they 274 00:14:21,680 --> 00:14:23,120 Speaker 1: all just had to kind of figure it out as they. 275 00:14:23,160 --> 00:14:26,680 Speaker 3: Went, yeah, yeah so give us a timeline here as 276 00:14:26,680 --> 00:14:27,840 Speaker 3: to when you stepped in AS. 277 00:14:27,920 --> 00:14:32,520 Speaker 1: Ceo SO i invested in the, beginning so the founders 278 00:14:32,560 --> 00:14:34,960 Speaker 1: had it was called Class. Tivity WHEN i, INVESTED i 279 00:14:35,040 --> 00:14:38,120 Speaker 1: led the seed round that was twenty, thirteen is when 280 00:14:38,160 --> 00:14:41,520 Speaker 1: it became Class pass and Then pyle asked me to 281 00:14:41,560 --> 00:14:43,640 Speaker 1: step in and run it In december of twenty. Fifteen, 282 00:14:44,000 --> 00:14:46,160 Speaker 1: okay and kind of, decided, Hey i'll do this for 283 00:14:46,160 --> 00:14:47,720 Speaker 1: a year or two and see how it. Goes and 284 00:14:48,040 --> 00:14:50,120 Speaker 1: once we'd kind of really fixed the business, model and 285 00:14:50,160 --> 00:14:52,480 Speaker 1: we're scaling. It it was, like you, know really had 286 00:14:52,520 --> 00:14:54,880 Speaker 1: fallen in love with the industry and also just a 287 00:14:54,960 --> 00:14:57,600 Speaker 1: once in a sort of career chance to scale the 288 00:14:57,680 --> 00:15:00,840 Speaker 1: company from you, know twenty five cities to thirty countries 289 00:15:00,840 --> 00:15:03,480 Speaker 1: and hundreds of cities and to hopefully take it. 290 00:15:03,560 --> 00:15:08,320 Speaker 3: Public and when you earlier to double click on, this you, 291 00:15:08,360 --> 00:15:11,800 Speaker 3: said a routine of. Variety what did variety look like 292 00:15:11,920 --> 00:15:14,040 Speaker 3: for you within your fitness routine at that? 293 00:15:14,080 --> 00:15:18,080 Speaker 1: Time so the beauty of class past WHICH i didn't 294 00:15:18,080 --> 00:15:21,400 Speaker 1: appreciate UNTIL i started using, it is that is that 295 00:15:22,240 --> 00:15:25,160 Speaker 1: you really can build a variety. Routine now this doesn't 296 00:15:25,200 --> 00:15:28,640 Speaker 1: a common misconception is that class pastors don't. Habituate they. 297 00:15:28,680 --> 00:15:32,080 Speaker 1: Do the way it works is down the app you 298 00:15:32,120 --> 00:15:34,440 Speaker 1: look at the stuff around. You you spend your first 299 00:15:34,440 --> 00:15:37,080 Speaker 1: thirty or sixty days kind of like a shopping period 300 00:15:37,160 --> 00:15:40,520 Speaker 1: to use the college class shopping, analogy like you're testing 301 00:15:40,560 --> 00:15:43,480 Speaker 1: different stuff, out seeing what, genre seeing what, brands seeing 302 00:15:43,480 --> 00:15:46,800 Speaker 1: what instructors you. Like but almost all of them by 303 00:15:46,800 --> 00:15:50,560 Speaker 1: their second or third month have habituated into a variety of. 304 00:15:50,600 --> 00:15:53,760 Speaker 1: Places and so for, me that was adding three or 305 00:15:53,760 --> 00:15:56,760 Speaker 1: four different places and then going back to those each, 306 00:15:56,800 --> 00:15:59,040 Speaker 1: week so THAT i wasn't doing the same exact workout 307 00:15:59,080 --> 00:16:02,880 Speaker 1: with the same. INSTRUCTURE i would see each instructor once a, 308 00:16:02,880 --> 00:16:04,760 Speaker 1: week you, know BUT i would do four or five 309 00:16:04,800 --> 00:16:08,920 Speaker 1: workouts a. Week, now that routine was different between WHERE 310 00:16:08,920 --> 00:16:10,760 Speaker 1: i was. LIVING i was living bi coostally Between San 311 00:16:10,800 --> 00:16:13,400 Speaker 1: francisco And New. York so and then ONCE i Added 312 00:16:13,400 --> 00:16:16,480 Speaker 1: montana to my travel, routine you, know obviously kind of 313 00:16:16,480 --> 00:16:19,160 Speaker 1: a different footprint Than chelsea In New, york where we 314 00:16:19,200 --> 00:16:21,960 Speaker 1: have every studio fitness opportunity in the. World In San, 315 00:16:21,960 --> 00:16:24,040 Speaker 1: FRANCISCO i lived near a CrossFit, gym so that's WHEN 316 00:16:24,040 --> 00:16:27,480 Speaker 1: i kind of got into. CrossFit and here In montana 317 00:16:27,560 --> 00:16:30,680 Speaker 1: there was you, know a like hybrid of, gyms climbing 318 00:16:30,760 --> 00:16:32,120 Speaker 1: gyms and a few. 319 00:16:32,160 --> 00:16:36,360 Speaker 3: Studios, okay, okay so a lot of variety. Here you 320 00:16:36,400 --> 00:16:39,040 Speaker 3: also mentioned kind of re. INJURY i hate to jump, 321 00:16:39,080 --> 00:16:42,440 Speaker 3: around but Now i'm curious re injuring yourself again doing 322 00:16:42,520 --> 00:16:45,840 Speaker 3: CrossFit not all that long. AGO i feel as though 323 00:16:46,120 --> 00:16:49,800 Speaker 3: injury can be something that really dissuaded someone from getting 324 00:16:49,840 --> 00:16:52,640 Speaker 3: back into, fitness knowing that they've worked so hard to 325 00:16:52,680 --> 00:16:55,080 Speaker 3: find perhaps some sort of a, routine and then we're 326 00:16:55,080 --> 00:16:58,600 Speaker 3: dissuaded as in your. Experience so what piece of advice 327 00:16:58,640 --> 00:17:01,760 Speaker 3: do you have for someone maybe has gone through a 328 00:17:01,800 --> 00:17:02,920 Speaker 3: similar event as you. 329 00:17:03,000 --> 00:17:08,800 Speaker 1: Did, YEAH i, mean you're absolutely. Right the Key i've 330 00:17:08,840 --> 00:17:11,600 Speaker 1: learned is any little piece of friction that gets added 331 00:17:11,960 --> 00:17:14,920 Speaker 1: reduces your propensity to work. Out. Right you can always 332 00:17:14,960 --> 00:17:16,600 Speaker 1: come up with an. Excuse you always have more work 333 00:17:16,600 --> 00:17:18,879 Speaker 1: to be, Done you always have that other person you 334 00:17:18,880 --> 00:17:20,399 Speaker 1: can go spend your time. With, You you can come 335 00:17:20,480 --> 00:17:22,639 Speaker 1: up with good reasons to not work out in that 336 00:17:22,720 --> 00:17:26,320 Speaker 1: moment in. Time it's always it's like it's funny because 337 00:17:26,359 --> 00:17:28,680 Speaker 1: it's like like And i'm in the business of selling people. 338 00:17:28,680 --> 00:17:31,400 Speaker 1: Fitness it's like people never are excited to work, out 339 00:17:31,440 --> 00:17:34,200 Speaker 1: even like the most like you, know the best athletes 340 00:17:34,200 --> 00:17:35,879 Speaker 1: in the world are like still like you, know that 341 00:17:35,960 --> 00:17:38,000 Speaker 1: moment of having to get up and do their workout 342 00:17:38,080 --> 00:17:41,680 Speaker 1: is still requires them to self. Motivate SO i think 343 00:17:41,760 --> 00:17:44,480 Speaker 1: the ADVICE i give is reduce the, friction, right do 344 00:17:44,560 --> 00:17:47,080 Speaker 1: everything you can to reduce the. Friction so you, know for, 345 00:17:47,160 --> 00:17:49,879 Speaker 1: me that, is IF i don't hit my six thirty, 346 00:17:49,920 --> 00:17:53,560 Speaker 1: WORKOUT i always have my noon to one slot, open 347 00:17:54,080 --> 00:17:57,000 Speaker 1: so that AND i make SURE i do not schedule meetings. 348 00:17:57,040 --> 00:18:00,520 Speaker 1: There at, BEST i get to use it for personal work, 349 00:18:00,520 --> 00:18:02,359 Speaker 1: time you, know because there's never enough time in the. 350 00:18:02,440 --> 00:18:04,800 Speaker 1: Day at, worse IF i don't get my workout in 351 00:18:04,840 --> 00:18:06,879 Speaker 1: the morning BECAUSE i can't motivate to get, up THEN 352 00:18:06,920 --> 00:18:08,480 Speaker 1: i get my ass up AND i, go you, know 353 00:18:08,520 --> 00:18:11,240 Speaker 1: and hit the gym and get a. Workout. It so for, 354 00:18:11,320 --> 00:18:15,199 Speaker 1: me it's like you, know committing to, it wearing that 355 00:18:15,240 --> 00:18:18,880 Speaker 1: ath leisure to, work you, know so THAT i can 356 00:18:19,080 --> 00:18:21,040 Speaker 1: have a routine that's not too much friction. Full IF 357 00:18:21,040 --> 00:18:23,959 Speaker 1: i have to, change then go don't doesn't, happen, Right 358 00:18:23,960 --> 00:18:25,040 Speaker 1: so IF i don't get my work out in the, 359 00:18:25,080 --> 00:18:27,359 Speaker 1: MORNING i wear ath leisure to, work and everyone in 360 00:18:27,400 --> 00:18:29,520 Speaker 1: the in the office Knows i'm going to be gone 361 00:18:29,560 --> 00:18:31,399 Speaker 1: from twelve to one BECAUSE i didn't get my workout 362 00:18:31,440 --> 00:18:33,320 Speaker 1: in that. Morning and that kind of keeps me. Accountable 363 00:18:33,359 --> 00:18:36,639 Speaker 1: SO i would just find ways to minimize the. Friction 364 00:18:36,720 --> 00:18:38,359 Speaker 1: and that's something we think about a lot of class 365 00:18:38,400 --> 00:18:40,920 Speaker 1: pass and now With Mind body with The Mind body 366 00:18:40,960 --> 00:18:43,560 Speaker 1: app is how do you minimize the number of clicks 367 00:18:43,600 --> 00:18:47,280 Speaker 1: it takes to book that workout to get over that commitment, 368 00:18:47,359 --> 00:18:49,840 Speaker 1: hurdle you, know and then once you've kind of booked 369 00:18:49,840 --> 00:18:51,760 Speaker 1: in an, advance it's harder to back out at. 370 00:18:51,680 --> 00:18:53,720 Speaker 2: The last, minute minimize the. 371 00:18:53,760 --> 00:18:57,159 Speaker 3: FRICTION i really love, THAT i really, do AND i 372 00:18:57,200 --> 00:19:01,200 Speaker 3: totally understand what you're saying about habitual and class. Paths you, 373 00:19:01,240 --> 00:19:04,440 Speaker 3: know LIKE i went through my first iteration of being 374 00:19:04,440 --> 00:19:07,440 Speaker 3: a Class pass, member god maybe like eight or nine years, 375 00:19:07,440 --> 00:19:10,399 Speaker 3: ago stopped using for a number of, years and only 376 00:19:10,400 --> 00:19:14,440 Speaker 3: started using again recently and probably WITHIN i would, say 377 00:19:14,440 --> 00:19:16,920 Speaker 3: two to three, months just like you're, SAYING i found 378 00:19:17,000 --> 00:19:18,800 Speaker 3: the three or four things THAT i like to do 379 00:19:19,119 --> 00:19:22,280 Speaker 3: within the parameters of my membership every single, month AND 380 00:19:22,359 --> 00:19:24,879 Speaker 3: i essentially use Class pass for those same three or 381 00:19:24,880 --> 00:19:27,639 Speaker 3: four things every single month. 382 00:19:27,880 --> 00:19:31,159 Speaker 1: Period and, now, YEAH i, mean and that is the 383 00:19:31,200 --> 00:19:33,600 Speaker 1: path to success in working, out is what we've. Seen 384 00:19:34,359 --> 00:19:37,520 Speaker 1: and so Class pass realized that people would stay active 385 00:19:37,560 --> 00:19:40,520 Speaker 1: longer if they got into that habituated, routine and so 386 00:19:40,720 --> 00:19:43,600 Speaker 1: we reinforce. It you, know we have the home screen 387 00:19:43,680 --> 00:19:45,639 Speaker 1: in the app is trying to nudge you into. Rebooking 388 00:19:45,760 --> 00:19:49,280 Speaker 1: now some, people you, Know, oh by the, way the 389 00:19:49,320 --> 00:19:51,440 Speaker 1: other thing we've started doing in Class, pass which people 390 00:19:51,440 --> 00:19:53,479 Speaker 1: don't seem to know, about is adding beauty and wellness, 391 00:19:53,480 --> 00:19:54,280 Speaker 1: appointments so you can do. 392 00:19:54,280 --> 00:19:56,359 Speaker 3: Correct those are two of the appointments THAT i do 393 00:19:56,440 --> 00:19:57,760 Speaker 3: every single month via Class. 394 00:19:57,760 --> 00:20:00,720 Speaker 1: Past there you, go, yeah you, know our goal of 395 00:20:00,720 --> 00:20:02,679 Speaker 1: there is just keep adding more stuff to help you 396 00:20:02,720 --> 00:20:05,119 Speaker 1: find your thing and help you find that. Routine you, 397 00:20:05,160 --> 00:20:07,040 Speaker 1: know some people don't like the trade offs and booking 398 00:20:07,040 --> 00:20:09,160 Speaker 1: through Class. Pass they'd rather book direct when they want 399 00:20:09,240 --> 00:20:11,760 Speaker 1: or just be a ten pac kind of. Purchaser so for, 400 00:20:11,840 --> 00:20:13,399 Speaker 1: them they can use The Mind body app and we 401 00:20:13,480 --> 00:20:17,600 Speaker 1: still try to encourage that habituated behavior because, again you, 402 00:20:17,640 --> 00:20:20,119 Speaker 1: know back to your question about. Injuries one thing THAT i, 403 00:20:20,160 --> 00:20:24,720 Speaker 1: did on the encouragement of my CrossFit, Coach jim affiliate 404 00:20:24,760 --> 00:20:27,639 Speaker 1: coach here was even IF i couldn't do the workout 405 00:20:27,680 --> 00:20:30,639 Speaker 1: of the day BECAUSE i had dislocated my shoulder Doing turkish, 406 00:20:30,640 --> 00:20:34,480 Speaker 1: getups just still show up at the, Gym like you 407 00:20:34,480 --> 00:20:36,119 Speaker 1: can still find a, way you can still get your 408 00:20:36,119 --> 00:20:38,840 Speaker 1: air squats, in you can do you, know sit. Ups 409 00:20:39,400 --> 00:20:41,960 Speaker 1: there was exercises THAT i would use it for a pte. 410 00:20:42,119 --> 00:20:44,760 Speaker 1: Time so one THING i found is just like you, 411 00:20:44,800 --> 00:20:47,520 Speaker 1: know committing to that routine and even if you don't 412 00:20:48,080 --> 00:20:50,840 Speaker 1: have your personal pr best, workout like if you just 413 00:20:50,880 --> 00:20:52,560 Speaker 1: keep showing, up eventually get back into. 414 00:20:52,560 --> 00:20:54,919 Speaker 3: IT i keep cycling back to other things that you, 415 00:20:54,920 --> 00:20:56,840 Speaker 3: said because there was a lot of interesting stuff in 416 00:20:56,880 --> 00:21:01,040 Speaker 3: THERE i really. Appreciated And i'm marinated over this concept 417 00:21:01,080 --> 00:21:04,040 Speaker 3: of only being able to focus on two buckets at a. 418 00:21:04,080 --> 00:21:06,840 Speaker 3: TIME i feel like so often we get that analogy that's, like, 419 00:21:06,920 --> 00:21:09,600 Speaker 3: say there's like four buckets of things that you're like 420 00:21:09,640 --> 00:21:12,840 Speaker 3: prioritizing in your, life and you, know it is easy 421 00:21:12,840 --> 00:21:14,960 Speaker 3: to get to a place where you are only focusing 422 00:21:15,040 --> 00:21:17,680 Speaker 3: on those. Two but then what happens when like maybe 423 00:21:17,720 --> 00:21:20,919 Speaker 3: the other two completely run? Dry like did you feel 424 00:21:20,960 --> 00:21:25,240 Speaker 3: like in your pursuit of focusing on family and career 425 00:21:25,680 --> 00:21:27,919 Speaker 3: that you did get to a point maybe like with 426 00:21:28,000 --> 00:21:30,879 Speaker 3: health being one of your remaining two buckets that you 427 00:21:31,040 --> 00:21:33,359 Speaker 3: felt as though you were just so run down and? 428 00:21:33,440 --> 00:21:35,800 Speaker 2: Empty for? 429 00:21:35,880 --> 00:21:40,960 Speaker 1: Sure, Yeah and you, know BUT i Think i'm matured 430 00:21:41,080 --> 00:21:43,640 Speaker 1: and realized that boss wasn't necessarily right and you can 431 00:21:43,800 --> 00:21:47,240 Speaker 1: actually find ways to. Balance and you, know work is 432 00:21:47,280 --> 00:21:49,360 Speaker 1: the one that there's always more work that you can, do, 433 00:21:49,520 --> 00:21:52,800 Speaker 1: right and as a startup, entrepreneur it's the one variable 434 00:21:52,800 --> 00:21:55,000 Speaker 1: that you feel like you could control is how much you, 435 00:21:55,080 --> 00:21:57,080 Speaker 1: work and so you tend to just keep doing. It 436 00:21:57,119 --> 00:22:00,520 Speaker 1: to maximize your chances of. Success but at some point 437 00:22:00,560 --> 00:22:02,840 Speaker 1: it definitely becomes a false economy if you don't have 438 00:22:03,080 --> 00:22:06,080 Speaker 1: not just your, wellness but you, know good, healthy productive 439 00:22:06,119 --> 00:22:09,000 Speaker 1: relationships with a romantic, partner with your, children with good. 440 00:22:09,040 --> 00:22:11,680 Speaker 1: Friends you, KNOW i find it to be a false. 441 00:22:11,680 --> 00:22:15,040 Speaker 1: Economy so the OLDER i, get you, know the MORE 442 00:22:16,160 --> 00:22:18,080 Speaker 1: i tend to try to espouse that balance in the 443 00:22:18,119 --> 00:22:20,720 Speaker 1: false economy nature of just leaning into two things in. 444 00:22:20,800 --> 00:22:21,240 Speaker 1: Life life's. 445 00:22:21,320 --> 00:22:25,679 Speaker 3: Multifaceted life is multi Facet, Okay SO i would be 446 00:22:25,760 --> 00:22:28,560 Speaker 3: remiss now if we didn't get to the point where 447 00:22:28,560 --> 00:22:32,040 Speaker 3: we're talking about being THE ceo of class class during 448 00:22:32,040 --> 00:22:32,479 Speaker 3: a global. 449 00:22:32,520 --> 00:22:34,640 Speaker 2: Pandemic where do we even begin? 450 00:22:34,760 --> 00:22:38,399 Speaker 1: THERE i, mean, yeah that it wasn't high in my 451 00:22:38,440 --> 00:22:41,080 Speaker 1: list of career aspirations to run a fitness company during 452 00:22:41,440 --> 00:22:45,440 Speaker 1: a one to one hundred year, pandemic for. Sure CANDIDLY 453 00:22:45,840 --> 00:22:49,119 Speaker 1: i was lucky on two. Dimensions, One we had just 454 00:22:49,280 --> 00:22:53,600 Speaker 1: raised over a quarter billion dollars In december of twenty, 455 00:22:53,720 --> 00:22:57,199 Speaker 1: Nineteen so we were fresh off of a really huge 456 00:22:57,359 --> 00:23:00,119 Speaker 1: fundraise built on the success of our global expansion and 457 00:23:00,920 --> 00:23:04,080 Speaker 1: strong un economics and happy customers and users and, partners 458 00:23:04,800 --> 00:23:07,000 Speaker 1: and you, know we'd moved to this credit system and 459 00:23:07,040 --> 00:23:09,720 Speaker 1: it was really working with these machine learning algorithms that 460 00:23:09,840 --> 00:23:13,159 Speaker 1: automatically optimize revenue for these studios and Gym so the 461 00:23:13,200 --> 00:23:17,679 Speaker 1: model was finally like really, humming and because of, that 462 00:23:17,720 --> 00:23:19,920 Speaker 1: we were able to. Raise and if we hadn't been 463 00:23:19,920 --> 00:23:21,840 Speaker 1: able to, raise we might have been in trouble because 464 00:23:21,840 --> 00:23:23,800 Speaker 1: we thought the pandemic would Be we had a three 465 00:23:23,800 --> 00:23:26,520 Speaker 1: month scenario and a six month, scenario and we thought 466 00:23:26,520 --> 00:23:28,960 Speaker 1: we were being responsible by planning for the six month, 467 00:23:29,000 --> 00:23:32,080 Speaker 1: scenario and you, know it's ended up being that the 468 00:23:32,119 --> 00:23:34,480 Speaker 1: industry is still recovering from you, know we lost thirty 469 00:23:34,520 --> 00:23:38,800 Speaker 1: percent of fitness studios In america as an, industry and 470 00:23:38,840 --> 00:23:42,399 Speaker 1: twenty five percent of all fitness businesses less so. INTERNATIONAL 471 00:23:42,400 --> 00:23:45,119 Speaker 1: i think international governments did a better job supporting the fitness. 472 00:23:45,119 --> 00:23:49,640 Speaker 1: Industry but you, know that was a huge supply shock 473 00:23:49,720 --> 00:23:52,280 Speaker 1: that really set this industry back to kind of twenty 474 00:23:52,359 --> 00:23:57,359 Speaker 1: nineteen levels of businesses and customers and consumers in the. 475 00:23:57,359 --> 00:23:59,439 Speaker 1: Space so it set us. Back and THEN i think 476 00:23:59,480 --> 00:24:02,240 Speaker 1: the second THING i was lucky about was convincing those 477 00:24:02,240 --> 00:24:04,880 Speaker 1: investors who had just given us a quarter billion dollars 478 00:24:05,560 --> 00:24:09,280 Speaker 1: to let us shut our own revenue. Off so we 479 00:24:09,480 --> 00:24:13,600 Speaker 1: froze Class past memberships for everyone and, said look, a 480 00:24:13,760 --> 00:24:15,160 Speaker 1: we want to be on the right side of. History 481 00:24:15,200 --> 00:24:17,600 Speaker 1: if my daughter's asking me, Someday, dad how did you 482 00:24:17,680 --> 00:24:21,359 Speaker 1: run your virtual gym business during the, pandemic it's we 483 00:24:21,480 --> 00:24:24,240 Speaker 1: froze people's memberships and, said if you want to unfreeze 484 00:24:24,240 --> 00:24:27,200 Speaker 1: and use our video, workouts you, can but don't feel 485 00:24:27,240 --> 00:24:29,680 Speaker 1: obligated to go to a gym when it's not. Safe 486 00:24:29,840 --> 00:24:32,320 Speaker 1: AND i think that that led to some good goodwill 487 00:24:32,320 --> 00:24:35,040 Speaker 1: with customers and was good for our. Brand and, second 488 00:24:35,200 --> 00:24:37,439 Speaker 1: it saved people from. Churning if we were charging you 489 00:24:37,520 --> 00:24:40,240 Speaker 1: and you didn't weren't somebody who wanted to pay for video, 490 00:24:40,280 --> 00:24:43,000 Speaker 1: workouts you would have left and not given us a second. 491 00:24:43,040 --> 00:24:45,880 Speaker 1: Chance and so by taking the kind of long view 492 00:24:45,880 --> 00:24:48,359 Speaker 1: and having that investor support to take those, steps which 493 00:24:48,840 --> 00:24:52,479 Speaker 1: you know us proactively creatoring our revenue ninety five, percent 494 00:24:53,080 --> 00:24:56,080 Speaker 1: that was, tough but by doing that it really helped 495 00:24:56,119 --> 00:24:57,800 Speaker 1: us optimize for long term and come out of the, 496 00:24:57,800 --> 00:25:00,520 Speaker 1: pandemic you, know really, strong which is ALL ti what 497 00:25:00,640 --> 00:25:03,920 Speaker 1: led to our, combination you, know an acquisition of Mind, 498 00:25:03,960 --> 00:25:06,199 Speaker 1: body which Class bus is. 499 00:25:10,680 --> 00:25:13,480 Speaker 3: Taking a break from today's episode to give some love 500 00:25:13,680 --> 00:25:13,919 Speaker 3: to my. 501 00:25:14,000 --> 00:25:15,040 Speaker 2: Sponsors first. 502 00:25:15,160 --> 00:25:18,840 Speaker 3: Up Future future is a new way to get fully 503 00:25:19,040 --> 00:25:22,239 Speaker 3: customized personal training that revolves around. You no matter what 504 00:25:22,280 --> 00:25:25,439 Speaker 3: gets you, moving you'll find the, guidance the, motivation and 505 00:25:25,480 --> 00:25:30,199 Speaker 3: accountability you need to push beyond your comfort. Zone future 506 00:25:30,200 --> 00:25:32,520 Speaker 3: has all the benefits of a one on one personal 507 00:25:32,560 --> 00:25:36,040 Speaker 3: training without the one hour time limit or a strict. 508 00:25:36,119 --> 00:25:39,160 Speaker 3: Schedule whether you need tips for sleeping well the night before, 509 00:25:39,160 --> 00:25:43,240 Speaker 3: erase or nutrition advice after setting a new deadlift pr 510 00:25:43,640 --> 00:25:46,680 Speaker 3: your coach is ready to create a competitive edge wherever 511 00:25:46,840 --> 00:25:50,120 Speaker 3: and whenever you're focused on, fitness and it all happens 512 00:25:50,240 --> 00:25:52,959 Speaker 3: right through The future app with the tools you need 513 00:25:53,000 --> 00:25:57,119 Speaker 3: to plan your, workouts measure, progress and celebrate. MILESTONES i 514 00:25:57,160 --> 00:26:00,360 Speaker 3: am hooked On. 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Order i'm, sure that's so 546 00:27:53,720 --> 00:27:56,320 Speaker 3: many not only your, customers but then also the studios 547 00:27:56,359 --> 00:28:00,760 Speaker 3: associated with the platform really appreciated that approach for you 548 00:28:01,480 --> 00:28:05,919 Speaker 3: being such a successful business, leader you, know with varied 549 00:28:05,960 --> 00:28:10,880 Speaker 3: experience during this, time did individuals come to you seeking 550 00:28:10,960 --> 00:28:13,240 Speaker 3: advice or your input and what did you have to 551 00:28:13,280 --> 00:28:15,800 Speaker 3: offer them when a lot of, us you know myself for, 552 00:28:15,880 --> 00:28:17,560 Speaker 3: sure didn't have a lot of. 553 00:28:17,560 --> 00:28:22,280 Speaker 1: Optimism, yeah, certainly we were all trying to help each 554 00:28:22,320 --> 00:28:25,360 Speaker 1: other through, it AND i was in a more fortunate 555 00:28:25,359 --> 00:28:27,960 Speaker 1: place because we'd raised all this venture backed money right 556 00:28:28,040 --> 00:28:30,040 Speaker 1: and a lot of our businesses didn't have. That they 557 00:28:30,040 --> 00:28:32,359 Speaker 1: did have better. Access we didn't take government loans or 558 00:28:32,359 --> 00:28:34,760 Speaker 1: any stimulus or. Anything so we helped a lot of 559 00:28:34,800 --> 00:28:38,440 Speaker 1: them figure out that navigate. It we helped with investor, 560 00:28:38,480 --> 00:28:42,600 Speaker 1: Introductions we helped show signs, that you, know when the 561 00:28:42,800 --> 00:28:45,320 Speaker 1: restrictions would be, lifted people did flood back to the 562 00:28:45,400 --> 00:28:49,240 Speaker 1: gyms and. Studios Class pass users go back at one 563 00:28:49,320 --> 00:28:51,600 Speaker 1: hundred and ten percent pre pandemic rates BECAUSE i think 564 00:28:51,640 --> 00:28:54,160 Speaker 1: they're more tired of being boxed up and wanting to 565 00:28:54,440 --> 00:28:57,200 Speaker 1: emphasize their wellness. More and then we got involved with 566 00:28:57,240 --> 00:28:59,640 Speaker 1: a bunch of government lobbying, efforts and we did things 567 00:28:59,640 --> 00:29:02,480 Speaker 1: like way of dark commissions on video revenues we were 568 00:29:02,480 --> 00:29:04,400 Speaker 1: able to collect to try to keep as many of 569 00:29:04,400 --> 00:29:07,080 Speaker 1: the gyms and studios and business as we. Could, so you, 570 00:29:07,120 --> 00:29:09,440 Speaker 1: KNOW i think we really united as an. INDUSTRY i 571 00:29:09,440 --> 00:29:10,880 Speaker 1: think we learned a. LOT i think we have a 572 00:29:10,880 --> 00:29:12,680 Speaker 1: long way to go in terms of getting better at 573 00:29:12,720 --> 00:29:15,080 Speaker 1: things like government. LOBBYING i think we didn't do as 574 00:29:15,120 --> 00:29:18,120 Speaker 1: well In americas as we did in many of the 575 00:29:18,120 --> 00:29:21,760 Speaker 1: other countries That Class pass and Mind body operated around the, world. 576 00:29:22,080 --> 00:29:25,480 Speaker 3: Right, Right and, yeah one hundred and ten percent of 577 00:29:25,600 --> 00:29:30,520 Speaker 3: pre pandemic. Levels is that distribution different than maybe what 578 00:29:30,600 --> 00:29:33,200 Speaker 3: you saw. BEFORE i know you mentioned the addition of 579 00:29:33,560 --> 00:29:36,960 Speaker 3: a lot more you, know beauty and perhaps self care, services, 580 00:29:37,000 --> 00:29:37,480 Speaker 3: massage et. 581 00:29:37,560 --> 00:29:40,000 Speaker 2: Cetera so what's that distribution like these? 582 00:29:40,080 --> 00:29:43,480 Speaker 1: Days, yeah a lot of this spasalon stuff that people 583 00:29:43,480 --> 00:29:47,520 Speaker 1: do now in class past is sort of replacing lost fitness. 584 00:29:47,520 --> 00:29:50,800 Speaker 1: Businesses the second thing that changed is we saw a 585 00:29:50,840 --> 00:29:54,000 Speaker 1: lot more suburban migration and a lot less just office. 586 00:29:54,040 --> 00:29:58,120 Speaker 1: Commuting so you, know there's a lot of people who 587 00:29:58,160 --> 00:30:01,000 Speaker 1: are Living hoboken instead of community Into New York city every. 588 00:30:01,040 --> 00:30:03,320 Speaker 1: Day they stay In hoboken and so we've really had 589 00:30:03,360 --> 00:30:07,640 Speaker 1: to think about how we change our footprint of partner 590 00:30:07,640 --> 00:30:10,040 Speaker 1: businesses for Class pass or in the case of Mind, 591 00:30:10,040 --> 00:30:12,080 Speaker 1: body how do we really focus on businesses that are 592 00:30:12,120 --> 00:30:16,120 Speaker 1: where people live instead of just where people, work because 593 00:30:16,120 --> 00:30:18,240 Speaker 1: that's you, know where this industry kind of migrated. 594 00:30:18,280 --> 00:30:21,480 Speaker 3: To so, interesting you, know as a, podcaster WHEN i 595 00:30:21,600 --> 00:30:23,760 Speaker 3: lost the commuting crowd for a little, while it was 596 00:30:23,800 --> 00:30:27,200 Speaker 3: a scary, moment right because so many people typically would 597 00:30:27,240 --> 00:30:30,400 Speaker 3: spend that thirty forty five an hour in their car 598 00:30:30,560 --> 00:30:34,240 Speaker 3: listening to show and they no longer had that commitment 599 00:30:34,640 --> 00:30:37,800 Speaker 3: to the. Content SO i can totally relate on trying 600 00:30:37,840 --> 00:30:40,240 Speaker 3: to think, Like, okay how CAN i better serve my 601 00:30:40,320 --> 00:30:42,960 Speaker 3: community and what CAN i provide them that they're actually 602 00:30:43,040 --> 00:30:44,720 Speaker 3: seeking that meets. 603 00:30:44,440 --> 00:30:49,719 Speaker 2: Them with where they're. At absolutely totally, different totally. 604 00:30:49,720 --> 00:30:54,040 Speaker 3: Different so you did mention Mind body acquiring Class. Paths 605 00:30:54,040 --> 00:30:56,280 Speaker 3: talk to us about that transition and how your role. 606 00:30:56,480 --> 00:30:59,800 Speaker 1: Shifted Class pass was exploring going. PUBLIC i mean, this 607 00:31:00,160 --> 00:31:02,959 Speaker 1: there were. SPACs you, know every day tech companies are 608 00:31:03,000 --> 00:31:06,520 Speaker 1: going public and thank god we didn't decide to do. 609 00:31:06,600 --> 00:31:09,200 Speaker 1: That And Vista, equity who is one of the most, 610 00:31:09,240 --> 00:31:13,960 Speaker 1: prominent perhaps the most successful enterprise software private equity. Firms 611 00:31:14,000 --> 00:31:16,800 Speaker 1: in the last twenty, years they had bought Mind, body 612 00:31:16,840 --> 00:31:19,360 Speaker 1: which you, know was the Class pass is sort of 613 00:31:19,360 --> 00:31:23,800 Speaker 1: the industry's biggest aggregator of fitness. Experiences Mind body is 614 00:31:23,840 --> 00:31:27,800 Speaker 1: the BIGGEST SaaS, provider so really the sort of operating 615 00:31:27,840 --> 00:31:31,960 Speaker 1: system and business management software that a single location yoga 616 00:31:32,000 --> 00:31:34,760 Speaker 1: studio could run, on or a business as big as you, 617 00:31:34,800 --> 00:31:36,960 Speaker 1: KNOW f forty five Or Orange city can run. On 618 00:31:37,520 --> 00:31:40,880 Speaker 1: and so we kind of, said, hey you, know we'd. 619 00:31:40,960 --> 00:31:44,440 Speaker 1: Flirted we were. Partners Class pass was built on mind BODIES. 620 00:31:44,480 --> 00:31:47,840 Speaker 1: Api that's how we could put reservations into most of 621 00:31:47,840 --> 00:31:52,160 Speaker 1: our businesses, systems for, Example and so we had this 622 00:31:52,160 --> 00:31:56,800 Speaker 1: this friendly. Dynamic also it was you, know Mind body 623 00:31:56,880 --> 00:31:59,360 Speaker 1: had a consumer, app so is that. Competitive so we 624 00:31:59,360 --> 00:32:03,360 Speaker 1: had had this inteing dynamic for many years and, ultimately you, 625 00:32:03,400 --> 00:32:05,760 Speaker 1: know and talking to THE ceo of Mind, body who's 626 00:32:05,800 --> 00:32:08,680 Speaker 1: now on our board of directors and as a longtime 627 00:32:08,720 --> 00:32:12,080 Speaker 1: friend and mentor and business partner of, mine he recommended 628 00:32:12,160 --> 00:32:15,320 Speaker 1: we explore bringing the businesses, together and we. Did it was, 629 00:32:15,440 --> 00:32:18,160 Speaker 1: hard it ended. Up it was it was kind of 630 00:32:18,160 --> 00:32:20,200 Speaker 1: a tough call at the time because the public markets 631 00:32:20,240 --> 00:32:22,360 Speaker 1: were so, Hot so some of our investors were, like 632 00:32:22,640 --> 00:32:25,440 Speaker 1: maybe we should just go public and stay. Independent, ultimately 633 00:32:25,480 --> 00:32:28,600 Speaker 1: we believe the, better the better together story was just very. 634 00:32:28,600 --> 00:32:32,520 Speaker 1: Compelling Mind body now can guarantee that Class pass is 635 00:32:32,560 --> 00:32:34,360 Speaker 1: going to be good for a. Business if you're on mind, 636 00:32:34,360 --> 00:32:37,720 Speaker 1: body mind body, says use class pass fill your extra. 637 00:32:37,760 --> 00:32:40,560 Speaker 1: Capacity if it's harmful to your business and you actually 638 00:32:40,600 --> 00:32:44,240 Speaker 1: lose money from cannibalization or some other, fear mind body 639 00:32:44,280 --> 00:32:46,240 Speaker 1: will write you a check for double what you've. Lost 640 00:32:47,120 --> 00:32:49,640 Speaker 1: we couldn't do that as our own, company. Right so 641 00:32:49,960 --> 00:32:52,360 Speaker 1: having that weight of Mind, body having that proof point 642 00:32:52,360 --> 00:32:55,520 Speaker 1: of mind body and the balance sheet of, it as you, 643 00:32:55,560 --> 00:32:58,800 Speaker 1: know this twenty year old iconic business that sort of, 644 00:32:58,840 --> 00:33:01,640 Speaker 1: invented you know and really unlocked the studio fitness, trend 645 00:33:03,000 --> 00:33:06,440 Speaker 1: was incredibly valuable for Class. Pass my role did. SHIFT 646 00:33:06,880 --> 00:33:09,160 Speaker 1: i became instead of being THE ceo of the, COMPANY 647 00:33:09,240 --> 00:33:11,760 Speaker 1: i was the. President SO i became kind of the 648 00:33:11,840 --> 00:33:14,080 Speaker 1: number two and was running the consumer business for Mind 649 00:33:14,120 --> 00:33:19,240 Speaker 1: body and Class. Pass And, josh THE, ceo who is 650 00:33:19,240 --> 00:33:21,800 Speaker 1: this longtime mentor and, friend you, know he had set 651 00:33:21,840 --> 00:33:24,880 Speaker 1: me up as his eventual. Successor and after about a 652 00:33:24,920 --> 00:33:28,960 Speaker 1: year of working together and recognizing him as more of 653 00:33:29,000 --> 00:33:32,160 Speaker 1: a sales oriented, leader and he was taking board seats 654 00:33:32,160 --> 00:33:33,960 Speaker 1: and kind of looking for that next. Chapter and me 655 00:33:34,080 --> 00:33:37,400 Speaker 1: is really a tech geek and somebody who has spent 656 00:33:37,440 --> 00:33:40,040 Speaker 1: the last you, know twenty, years especially the last ten 657 00:33:40,120 --> 00:33:43,920 Speaker 1: years building cutting edge distributed systems and machine learning. Systems 658 00:33:44,120 --> 00:33:46,080 Speaker 1: that's what Mind body really needed right. Now and so 659 00:33:46,120 --> 00:33:48,200 Speaker 1: he asked me to step up and take the operating 660 00:33:48,200 --> 00:33:52,920 Speaker 1: reins and to make Mind body software indispensably valuable to you, 661 00:33:52,920 --> 00:33:54,760 Speaker 1: know all the businesses out there that are in the wellness. 662 00:33:54,760 --> 00:34:01,160 Speaker 3: Industry, montana how does a guy get to this point 663 00:34:01,240 --> 00:34:03,440 Speaker 3: where he gets to run a company from where he 664 00:34:03,520 --> 00:34:04,280 Speaker 3: wants to run a. 665 00:34:04,360 --> 00:34:10,720 Speaker 1: Company, yeah it's funny Because montana was an. Accident once 666 00:34:10,920 --> 00:34:12,600 Speaker 1: we had kind of fixed class pass and had it 667 00:34:12,640 --> 00:34:16,080 Speaker 1: working really, well we decided a board member prompted, us 668 00:34:16,080 --> 00:34:17,759 Speaker 1: said maybe you shouldn't be running it in the two 669 00:34:17,760 --> 00:34:21,120 Speaker 1: most expensive cities In, America New york AND. Sf and 670 00:34:21,520 --> 00:34:25,200 Speaker 1: his suggestion Was detroit didn't land as well with our executive, 671 00:34:25,200 --> 00:34:26,840 Speaker 1: team so we were going to Do Salt lake Or 672 00:34:26,840 --> 00:34:31,319 Speaker 1: denver kind of shared commuting pain mountain active lifestyle, communities 673 00:34:31,760 --> 00:34:33,839 Speaker 1: but we found that they had already been overrun by big. 674 00:34:33,880 --> 00:34:36,720 Speaker 1: Tech you, Know google And facebook have presences In denver 675 00:34:36,840 --> 00:34:41,120 Speaker 1: And boulder And Salt Lake, city and real estate's gotten, 676 00:34:41,120 --> 00:34:44,719 Speaker 1: expensive traffic's gotten. Worse so we hired a selection vendor and, said, 677 00:34:44,719 --> 00:34:48,440 Speaker 1: hey find Us, Boulder colorado from twenty years ago kind of, 678 00:34:48,440 --> 00:34:53,560 Speaker 1: city and the finalists Were, Bozeman, missoula and a few 679 00:34:53,560 --> 00:34:56,399 Speaker 1: others kind of university towns in the mountains that back, 680 00:34:56,440 --> 00:34:59,400 Speaker 1: then especially before the pandemic, boom were really. Cheap we 681 00:34:59,440 --> 00:35:02,080 Speaker 1: opened an all and we would give people the, choice 682 00:35:02,080 --> 00:35:04,880 Speaker 1: and people who chose to work In montana were happier. 683 00:35:04,920 --> 00:35:08,400 Speaker 1: Workers they'd stay longer and got to live this amazing. 684 00:35:08,440 --> 00:35:10,720 Speaker 1: Lifestyle so we were lucky in that we were already 685 00:35:10,719 --> 00:35:13,560 Speaker 1: a distributed, company so we were used to zooming even BEFORE. 686 00:35:13,560 --> 00:35:15,560 Speaker 1: Covid we weren't a business that had to learn how 687 00:35:15,560 --> 00:35:19,319 Speaker 1: to virtually collaborate WITH. Covid and the same was true 688 00:35:19,360 --> 00:35:21,959 Speaker 1: with Mind. Body so Mind body was started In San, Luis. 689 00:35:21,960 --> 00:35:25,640 Speaker 1: Obispo THE ceo at the time was based In, scottsdale you, 690 00:35:25,680 --> 00:35:27,640 Speaker 1: know but we have offices In singapore And sydney And 691 00:35:27,719 --> 00:35:31,480 Speaker 1: london And New. York and so once we brought the businesses. 692 00:35:31,520 --> 00:35:34,560 Speaker 1: Together we, said, look even Though i'm a guy who 693 00:35:34,640 --> 00:35:36,040 Speaker 1: likes to go to the, Office i'm in the office 694 00:35:36,040 --> 00:35:37,880 Speaker 1: five days a. WEEK i like to have that separation 695 00:35:38,000 --> 00:35:40,479 Speaker 1: of church and. State And god, knows my wife doesn't 696 00:35:40,520 --> 00:35:44,960 Speaker 1: want me at home being on. Calls but even Though 697 00:35:44,960 --> 00:35:47,040 Speaker 1: i'm somebody who's like, that you, KNOW i try to 698 00:35:47,040 --> 00:35:50,040 Speaker 1: listen to my. Customer and my first customers are, employees 699 00:35:50,080 --> 00:35:52,600 Speaker 1: and people love the flexibility of being able to work 700 00:35:52,600 --> 00:35:54,319 Speaker 1: where they want to. Work and you, know we like 701 00:35:54,360 --> 00:35:57,920 Speaker 1: to think we have offices and spectacular places between the 702 00:35:57,960 --> 00:36:00,600 Speaker 1: beach And San Luis obispo and the Desert arizona and 703 00:36:00,600 --> 00:36:03,799 Speaker 1: the mountains In montana and the cities Like New york AND. 704 00:36:03,920 --> 00:36:06,960 Speaker 1: Sf but we let people kind of be where they 705 00:36:07,000 --> 00:36:09,040 Speaker 1: need to be to optimize for their wellness and where 706 00:36:09,040 --> 00:36:09,560 Speaker 1: they're the most. 707 00:36:09,560 --> 00:36:14,120 Speaker 3: PRODUCTIVE a lot of variety there overall picture of. Wellness 708 00:36:14,120 --> 00:36:17,520 Speaker 3: we've talked about. Fitness how do you take care of 709 00:36:17,560 --> 00:36:18,759 Speaker 3: you outside of moving your? 710 00:36:18,800 --> 00:36:23,040 Speaker 1: Body you, Know that's actually Something i've been working. On 711 00:36:23,600 --> 00:36:26,279 Speaker 1: so we do a lot of executive sponsored wellness challenges and. 712 00:36:26,280 --> 00:36:28,960 Speaker 1: Competitions we try to really live our, mission you, know 713 00:36:29,000 --> 00:36:31,640 Speaker 1: as a, company and one of the CHALLENGES i send 714 00:36:31,719 --> 00:36:34,080 Speaker 1: up for is to get into, meditation And i'll be, 715 00:36:34,120 --> 00:36:37,600 Speaker 1: HONEST i give myself A c. Minus i've done it 716 00:36:37,640 --> 00:36:40,000 Speaker 1: a few. TIMES i do it every now and, again 717 00:36:40,680 --> 00:36:45,040 Speaker 1: BUT i haven't really established it as a consistent and 718 00:36:45,200 --> 00:36:47,000 Speaker 1: critical part of my. Routine AND i feel LIKE i 719 00:36:47,000 --> 00:36:49,839 Speaker 1: have a lot of upside in doing. So my wife 720 00:36:49,920 --> 00:36:52,279 Speaker 1: has really started using it to fall, asleep and like 721 00:36:52,320 --> 00:36:54,719 Speaker 1: it's like sleeping better than she ever. Has so that's 722 00:36:54,719 --> 00:36:57,920 Speaker 1: something i've Been i've been working on but. Unsuccessfully the 723 00:36:57,960 --> 00:37:00,880 Speaker 1: two That i've gotten better. About one IS i found 724 00:37:01,120 --> 00:37:04,160 Speaker 1: your class past the most amazing messuits here In missoula 725 00:37:04,200 --> 00:37:08,920 Speaker 1: of all, places, Uh and it's like a medical healing, 726 00:37:09,040 --> 00:37:10,920 Speaker 1: experience you, Know AND i go AND i try to 727 00:37:10,920 --> 00:37:13,560 Speaker 1: get in there at least once a. Month and then 728 00:37:13,760 --> 00:37:16,279 Speaker 1: a former employee of ours who kind of fell in 729 00:37:16,280 --> 00:37:18,600 Speaker 1: love with this industry decided to go out on his, 730 00:37:18,600 --> 00:37:21,160 Speaker 1: own become an entrepreneur and opened a cryo place In, 731 00:37:21,239 --> 00:37:23,440 Speaker 1: missoula and So i've tried to add that to my 732 00:37:23,520 --> 00:37:26,759 Speaker 1: routine as. Well there's some good, medical uh you, know 733 00:37:26,840 --> 00:37:30,600 Speaker 1: longitudinal studies coming out about you, know temperature treatments and 734 00:37:30,680 --> 00:37:34,399 Speaker 1: hot cold and cryo specifically and, uh and So i've 735 00:37:34,400 --> 00:37:36,520 Speaker 1: tried to add that to my, routine especially you, know 736 00:37:36,600 --> 00:37:40,960 Speaker 1: dealing with. Injuries adding cryo and massage for my shoulder 737 00:37:41,040 --> 00:37:42,600 Speaker 1: injury has been a game. 738 00:37:42,719 --> 00:37:45,520 Speaker 3: Changer, Okay so we're working on self, care is what 739 00:37:45,560 --> 00:37:46,080 Speaker 3: you're trying to. 740 00:37:46,120 --> 00:37:51,160 Speaker 1: Say, yeah constantly working on, it constantly, evolving and you 741 00:37:51,200 --> 00:37:53,960 Speaker 1: know there's always, uh there's always more achievement. 742 00:37:53,600 --> 00:37:56,399 Speaker 3: To be had there, again super successful in. Business there's 743 00:37:56,440 --> 00:38:00,000 Speaker 3: no arguing. That i'm sure in the industry and. Beyond 744 00:38:00,040 --> 00:38:02,400 Speaker 3: and when people hear your, name they think of you 745 00:38:02,480 --> 00:38:05,800 Speaker 3: this way as someone that's behind this very large. Company 746 00:38:06,040 --> 00:38:07,880 Speaker 3: when you look in the, mirror what is it that 747 00:38:07,960 --> 00:38:09,279 Speaker 3: you see looking back at. 748 00:38:09,280 --> 00:38:14,080 Speaker 1: You, WELL i appreciate the. COMPLIMENTS i don't think most 749 00:38:14,120 --> 00:38:16,080 Speaker 1: people know WHO i, am and that's kind of HOW 750 00:38:16,120 --> 00:38:18,080 Speaker 1: i prefer. It SO i try to be. ANONYMOUS i 751 00:38:18,120 --> 00:38:20,359 Speaker 1: live in this little mountain, town you. Know my wife 752 00:38:20,400 --> 00:38:22,279 Speaker 1: AND i try to have our organizations that we give 753 00:38:22,320 --> 00:38:24,719 Speaker 1: to AND i try to help entrepreneurs build great. Companies 754 00:38:25,280 --> 00:38:29,520 Speaker 1: i'm proud of my business, success but you, know our 755 00:38:29,560 --> 00:38:32,239 Speaker 1: time here is, short and the things THAT i hope 756 00:38:32,280 --> 00:38:34,239 Speaker 1: to be remembered by is the quality of dad and 757 00:38:34,400 --> 00:38:36,319 Speaker 1: husband and friend and brother That i'm going to be 758 00:38:37,840 --> 00:38:41,160 Speaker 1: and maybe mentor at work. Too we spend we do 759 00:38:41,239 --> 00:38:42,719 Speaker 1: spend at the end of the, day most of our 760 00:38:42,760 --> 00:38:46,319 Speaker 1: time working or waking hours or working and so you 761 00:38:46,400 --> 00:38:48,960 Speaker 1: better find what you, love find an opportunity to learn 762 00:38:49,040 --> 00:38:51,879 Speaker 1: and get better every day and find joy in those 763 00:38:51,880 --> 00:38:54,239 Speaker 1: personal challenges and then people that you work. With and 764 00:38:55,200 --> 00:38:58,160 Speaker 1: that's really been a revelation for, me you, know moving 765 00:38:58,200 --> 00:39:01,200 Speaker 1: out of just tech to wellness tech Been. Hey you, 766 00:39:01,200 --> 00:39:04,080 Speaker 1: know we get to help, people try to help people live, 767 00:39:04,120 --> 00:39:06,120 Speaker 1: longer happier lives or you, know in the case of 768 00:39:06,160 --> 00:39:10,400 Speaker 1: class best directly activate them and motivate. Them, so you, 769 00:39:10,400 --> 00:39:12,399 Speaker 1: KNOW i try to find be somebody who finds meaning 770 00:39:12,480 --> 00:39:16,160 Speaker 1: in their work and levers my, impact you, know through 771 00:39:16,280 --> 00:39:17,040 Speaker 1: collaboration with. 772 00:39:17,080 --> 00:39:20,440 Speaker 2: Others, yeah you, know it's funny we have aligning mission. 773 00:39:20,480 --> 00:39:23,920 Speaker 3: Statements is that For, hurdle the goal with every episode 774 00:39:23,960 --> 00:39:26,480 Speaker 3: is to encourage others to live, healthier, happier more motivated 775 00:39:26,480 --> 00:39:28,719 Speaker 3: lives in whatever way that looks right to. Them, Right 776 00:39:28,840 --> 00:39:31,160 Speaker 3: so it's cool to be able to have this opportunity 777 00:39:31,239 --> 00:39:33,759 Speaker 3: to sit down with you and hear more about how 778 00:39:33,800 --> 00:39:36,239 Speaker 3: you guys are doing that and your journey to get 779 00:39:36,280 --> 00:39:39,040 Speaker 3: to this point now as we finish off final two, 780 00:39:39,120 --> 00:39:43,480 Speaker 3: questions first of, which when you think about your your 781 00:39:43,520 --> 00:39:46,440 Speaker 3: relatively new to this specific, role, right. 782 00:39:46,440 --> 00:39:48,480 Speaker 1: YEAH i think it's been about three. Months, yeah still, 783 00:39:48,560 --> 00:39:49,840 Speaker 1: new super. 784 00:39:49,880 --> 00:39:53,560 Speaker 3: New so in this last three month, period any advice 785 00:39:53,600 --> 00:39:56,160 Speaker 3: that someone's offered you on this new chapter that you'd 786 00:39:56,200 --> 00:39:56,440 Speaker 3: like to. 787 00:39:56,360 --> 00:39:59,839 Speaker 1: Share the, person give me the advice. Directly but one 788 00:39:59,840 --> 00:40:01,680 Speaker 1: of the the career Mantras i've picked up and now 789 00:40:01,760 --> 00:40:03,440 Speaker 1: is one of the mind body values is be so 790 00:40:03,520 --> 00:40:06,000 Speaker 1: good they can't ignore. You and that's advice That Steve 791 00:40:06,080 --> 00:40:09,960 Speaker 1: martin gave an aspiring comedian when the comedian, said, hey 792 00:40:10,000 --> 00:40:12,200 Speaker 1: how do you break? Through you, know everyone's always looking 793 00:40:12,239 --> 00:40:17,120 Speaker 1: for these, hacks these, shortcuts you, know these tips and, 794 00:40:17,160 --> 00:40:20,560 Speaker 1: tricks and, ultimately at the end of the, day like quality, 795 00:40:20,600 --> 00:40:22,719 Speaker 1: matters quality in your work and what you, do and 796 00:40:23,360 --> 00:40:26,120 Speaker 1: if you can raise the bar and produce something differentiated 797 00:40:26,120 --> 00:40:29,960 Speaker 1: and uniquely, great that'll shine. Through and so that's What 798 00:40:30,000 --> 00:40:31,759 Speaker 1: i've been focused. On it's just how DO i how 799 00:40:31,760 --> 00:40:34,400 Speaker 1: DO i try to achieve a higher level of performance 800 00:40:34,440 --> 00:40:36,719 Speaker 1: and a greater level of quality and EVERYTHING i, do 801 00:40:36,840 --> 00:40:39,840 Speaker 1: whether it's an, email a, slide a speech to the 802 00:40:39,880 --> 00:40:43,080 Speaker 1: company a. Podcast you, Know i'm SURE i have. Opportunities 803 00:40:43,120 --> 00:40:45,480 Speaker 1: i'll go kick myself about for how to improve next 804 00:40:45,480 --> 00:40:48,279 Speaker 1: time you have me on the. Show but, really you, 805 00:40:48,320 --> 00:40:50,400 Speaker 1: know be so great they can't ignore. You IS i 806 00:40:50,400 --> 00:40:51,239 Speaker 1: think a pretty. 807 00:40:50,960 --> 00:40:53,719 Speaker 3: Good piece of advice right, Now, fritz you have an 808 00:40:53,760 --> 00:40:56,319 Speaker 3: opportunity to offer yourself a piece of advice at the 809 00:40:56,440 --> 00:40:59,320 Speaker 3: very beginning of let's say the renaissance of your wellness, 810 00:40:59,360 --> 00:41:02,280 Speaker 3: journey when you realize that the buck bucket is empty 811 00:41:02,320 --> 00:41:04,919 Speaker 3: and you're ready to put in some work and put 812 00:41:04,960 --> 00:41:07,920 Speaker 3: some water in, there what do you tell, yourself knowing 813 00:41:08,000 --> 00:41:08,239 Speaker 3: what you? 814 00:41:08,320 --> 00:41:11,080 Speaker 1: Know, now that's a great. QUESTION i think the most 815 00:41:11,200 --> 00:41:13,919 Speaker 1: useful advice would be to get back on the horse 816 00:41:13,960 --> 00:41:17,200 Speaker 1: when you fall. OFF i tend to get really fired 817 00:41:17,280 --> 00:41:20,680 Speaker 1: up and insane and like my diet nutrition is, amazing 818 00:41:21,239 --> 00:41:25,879 Speaker 1: my workouts are. Great i'll do double. DAYS i get 819 00:41:25,880 --> 00:41:28,120 Speaker 1: a little too into, it, Right but THEN i also 820 00:41:28,360 --> 00:41:30,480 Speaker 1: completely fall. Off and IF i fall off because of an, 821 00:41:30,480 --> 00:41:33,520 Speaker 1: injury OR i have too many business trips or something 822 00:41:33,560 --> 00:41:36,120 Speaker 1: throws me, Off i'll fall, off and Then i'll get 823 00:41:36,120 --> 00:41:39,680 Speaker 1: into the spiral of disencouragement and the negative reinforcement. Loop 824 00:41:39,760 --> 00:41:42,959 Speaker 1: right the positive reinforcement loop is your nutrition is, good 825 00:41:43,040 --> 00:41:45,600 Speaker 1: your workouts are, good your workouts are, good your nutrition is, 826 00:41:45,640 --> 00:41:48,600 Speaker 1: good your sleep is. Better SO i think trying to 827 00:41:48,640 --> 00:41:51,399 Speaker 1: avoid those negative reinforcement loops and to understand that you're 828 00:41:51,400 --> 00:41:52,920 Speaker 1: going to fall off the wagon and that's okay to 829 00:41:53,000 --> 00:41:55,440 Speaker 1: show up and just show up to your, workout even 830 00:41:55,480 --> 00:41:57,600 Speaker 1: if you don't get the best, workout and just show 831 00:41:57,680 --> 00:42:00,319 Speaker 1: up and start pushing that snowball back down hill and 832 00:42:00,360 --> 00:42:01,839 Speaker 1: get that positive reinforcement of going. 833 00:42:01,880 --> 00:42:05,200 Speaker 3: Again, yeah grace is so important and knowing that literally 834 00:42:05,239 --> 00:42:07,640 Speaker 3: every single second is an opportunity to start fresh is 835 00:42:07,960 --> 00:42:11,840 Speaker 3: integral to the positive loop moving. Forward so grateful that 836 00:42:11,880 --> 00:42:14,680 Speaker 3: we were able to connect for today's. Episode fritz tell, 837 00:42:14,760 --> 00:42:17,160 Speaker 3: us how do the hurdlers either follow along with you 838 00:42:17,320 --> 00:42:18,479 Speaker 3: or follow along with Mind? 839 00:42:18,480 --> 00:42:20,439 Speaker 2: Body give us the, Info. 840 00:42:21,520 --> 00:42:24,279 Speaker 1: So Mind body and class. Pass you know on the, 841 00:42:24,320 --> 00:42:28,719 Speaker 1: Socials instagram is probably the most fun. Place and then for, 842 00:42:28,840 --> 00:42:32,280 Speaker 1: ME i write posts On twitter And LinkedIn on, occasion 843 00:42:32,400 --> 00:42:34,800 Speaker 1: but you know those aren't necessarily endorsed by the, company 844 00:42:34,880 --> 00:42:36,920 Speaker 1: so my comms team would probably you, Know i'll have 845 00:42:37,000 --> 00:42:38,240 Speaker 1: to add a caveat to My twitter. 846 00:42:38,280 --> 00:42:41,840 Speaker 2: Handle these are my personal views only. 847 00:42:41,920 --> 00:42:42,839 Speaker 1: EXACTLY i get. 848 00:42:42,880 --> 00:42:45,279 Speaker 3: It every TIME i talk to A ceo, literally they 849 00:42:45,320 --> 00:42:46,120 Speaker 3: say the exact same. 850 00:42:46,160 --> 00:42:47,840 Speaker 2: Thing they're, Like i'm not really big On, instagram but 851 00:42:47,840 --> 00:42:48,680 Speaker 2: you can find me On. 852 00:42:49,160 --> 00:42:52,319 Speaker 1: Twitter, yeah, YEAH i, LIKE i Like. Insta i'm Just 853 00:42:52,560 --> 00:42:55,600 Speaker 1: i'm not that, interesting you. Know, Yeah i'm getting good 854 00:42:55,600 --> 00:42:59,360 Speaker 1: at my nutrition and. Workouts it gets kind of boring and, repetitive. 855 00:42:58,920 --> 00:43:01,120 Speaker 2: So oh, Man well, again thank you so much for your. 856 00:43:01,120 --> 00:43:04,120 Speaker 3: Time i'm over At Emily body and At Hurdle podcast 857 00:43:04,160 --> 00:43:04,800 Speaker 3: Another hurdle. 858 00:43:05,160 --> 00:43:06,839 Speaker 2: Conquered catch you guys next time