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Speaker 1: What's up, its way up. But angela, ye, We've been

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Speaker 1: trying to do this interview for a while. But Brandon's

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Speaker 1: Daniel is here. Thank you for joining me. Founder of

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Speaker 1: Harlan Fashion Role.

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Speaker 2: Thank you for having me. I'm so excited to be here.

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Speaker 3: And I just was at your event.

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Speaker 1: It was one of the most amazing events that I've

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Speaker 1: been to. This is your annual event, and I just

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Speaker 1: want to talk about Harlem Fashion Road the history of that,

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Speaker 1: because you started this back in two thousand and seven.

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Speaker 2: Two thousand and seven.

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Speaker 4: Yes, yeah, I was living in Harlem and I was

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Speaker 4: trying to At the time, we were throwing Me and

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Speaker 4: my friends were throwing parties, we were throwing Harlem branches.

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Speaker 4: We were doing like all kind of different things just

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Speaker 4: to bring people together in Harlem.

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Speaker 2: But I went to a fashion show actually in Brooklyn,

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Speaker 2: and while I'm.

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Speaker 4: Hey, and while I'm there, I was just like, you

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Speaker 4: know what, I want to do this in Harlem, and

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Speaker 4: so I started planning it. We did the very first

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Speaker 4: fashion event and I didn't know what I was doing,

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Speaker 4: but we had four black owned boutiques that were based

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Speaker 4: in Harlem. That was a part of it, and that

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Speaker 4: was kind of the start of it, for me, it

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Speaker 4: was like, there is I didn't know what it was,

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Speaker 4: but I was like, there is something about this that's

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Speaker 4: tied to my purpose, right something, because because I had

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Speaker 4: never felt so passionate about anything in my entire life.

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Speaker 1: And look at us now in twenty twenty five, needing

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Speaker 1: this more than ever because this is something you started

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Speaker 1: in two thousand and seven before we're in this you

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Speaker 1: know time that we're in now. And I also, dare

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Speaker 1: I say that even back then, like right now, I'm

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Speaker 1: very conscious about where I'm buying things from and who

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Speaker 1: I'm buying them from. And that comes from like my products,

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Speaker 1: the clothes that I wear, the food that I eat,

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Speaker 1: and all of that because I think right now a

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Speaker 1: lot of what we're doing is under attack.

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Speaker 4: Absolutely absolutely, And so you know, even back then, though,

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Speaker 4: I will tell you, I was looking on department store

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Speaker 4: websites and I'm like, how many of the designers that

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Speaker 4: are sold in those stores are actually black designers?

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Speaker 3: Right?

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Speaker 2: And at the.

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Speaker 3: Time I was buying it, it was like one percent.

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Speaker 4: But we were spending soul whole bunch money on clothes

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Speaker 4: and so the only time we've really had a steak

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Speaker 4: in this industry was during the nineties, right when there

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Speaker 4: was like, oh that was all of those brands, and

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Speaker 4: so every since then, I'm like, how do we really

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Speaker 4: create equality for designers of color and fashion?

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Speaker 3: Why do you think that?

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Speaker 1: Because you're right, there was quite a boom during that time.

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Speaker 1: I mean we have Walkaware, we had a niez Je,

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Speaker 1: we had like, we had so many amazing clothing lines, Karled, Kanai,

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Speaker 1: a lot of them have been making like comebacks here

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Speaker 1: and there. Yeah as well, But what do you think happened?

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Speaker 1: Because it felt like it was like this huge rise

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Speaker 1: and then remember Magic I remember, yeah, it was the conference,

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Speaker 1: and I think it does it still go on?

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Speaker 4: Yet it still happens. You have to think though artists

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Speaker 4: back then they were wearing their.

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Speaker 2: Own brands, Like we don't have that right now.

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Speaker 3: It was Comeouters, Apple Bottom. You know.

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Speaker 1: Listen, I iced to wear for eminem Shady Limited, but yeah,

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Speaker 1: Woo Wear worked for Wooday.

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Speaker 2: And they were wear their own product. Right now, what Rapperts.

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Speaker 2: Do you see?

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Speaker 4: We're in their own products and I'm wearing all the

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Speaker 4: luxury brands. Yeah, right, And so we got we made

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Speaker 4: this transition from like creating our own brands and wearing

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Speaker 4: our own brands to we're actually going to get paid

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Speaker 4: to kind of represent this luxury brand from Europe and.

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Speaker 2: In the US.

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Speaker 4: Like, it's just been so challenging for designers of color

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Speaker 4: to actually get like equal footing, and so we've been

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Speaker 4: fighting for that for the last eighteen years. Yeah, yeah,

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Speaker 4: how do we make sure that designers of color get

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Speaker 4: similar opportunities as any other designer.

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Speaker 3: That's why we're Virgo Abla.

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Speaker 1: That was such a big deal having off White and

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Speaker 1: then Louis Vatan and you actually at this last the

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Speaker 1: Harlem the Fashion Show and Style Awards, which is the

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Speaker 1: eighteenth annual fashion show that you just had that I

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Speaker 1: was at.

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Speaker 2: I share actually, by the way, you look so beautiful.

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Speaker 3: I did. Thank you.

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Speaker 2: I appreciate it.

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Speaker 1: I've be feeling so underdressed all the time because when

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Speaker 1: I tell you people were dressed at that, I was like,

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Speaker 1: this is it was my first time going. I did

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Speaker 1: not know what to expect. And when I tell you

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Speaker 1: people were dressed to the nines, I mean it was.

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Speaker 1: It was amazing. I just want to say that to

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Speaker 1: be in that space, I'm ready for next year though.

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Speaker 1: I think I got a step it up because going

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Speaker 1: in that space, you know, I did feel like and

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Speaker 1: I was with my girl in Grid Best and I

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Speaker 1: was with Melissa Butler from the Lip Bar. Even that

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Speaker 1: felt good for us to be there like together as

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Speaker 1: a collective. And then to see the fashion show on

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Speaker 1: the black designers that you highlighted and I got to

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Speaker 1: meet some of them afterward, and to see people walking

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Speaker 1: the runway and to watch the awards and you know,

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Speaker 1: just to see Jason Bolden like everybody who was getting

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Speaker 1: celebrated from our culture.

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Speaker 3: It felt great. It felt like we all belong in that.

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Speaker 2: Absolutely, that's the whole goal.

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Speaker 4: Like when we do our fashion show Style Awars every

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Speaker 4: single year New York Fashion Week, We're like, we want

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Speaker 4: this to feel like our.

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Speaker 2: Community is coming home. You know, fashion events can feel

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Speaker 2: a little.

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Speaker 3: Yeah.

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Speaker 5: It was the room to a stands office.

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Speaker 3: It was a good yeah.

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Speaker 4: And the energy in that room was like, honestly, if

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Speaker 4: I could have bottled that up, it was just so

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Speaker 4: beautiful to see all of the brands, like we have

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Speaker 4: probably twenty brands that support that event, so and big

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Speaker 4: brands from Nike, Gap, Abercrombie, like so many brands also

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Speaker 4: support the work.

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Speaker 2: That we're doing, and so I'm super grateful and.

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Speaker 3: I'm not going to say for people who are listening.

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Speaker 1: Harlan's fashion ro y'all also had an amazing collaboration with Gap,

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Speaker 1: and I actually have gotten some of that, and it

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Speaker 1: was selling out babies, which I think is amazing though

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Speaker 1: to see because even if I didn't know what Harlan's

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Speaker 1: fashion role was, let's just say I had no idea

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Speaker 1: and then you see and it's like.

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Speaker 3: Oh, this is fly.

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Speaker 2: It was so good.

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Speaker 1: And because when I first started, I didn't know and

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Speaker 1: I was like, oh, that's cute, and then I looked

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Speaker 1: and I was like, Okay, let me go and make

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Speaker 1: sure I purchased this because people need to see that.

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Speaker 1: And every time I wear it, I get compliments and

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Speaker 1: it's like that made me go shop at the Gap.

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Speaker 2: Absolutely, And I mean that's what the retailers have to realize.

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Speaker 4: Right now, Like we're paying attention to who's supporting us

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Speaker 4: at this moment. And Gap really showed up for their

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Speaker 4: collapse and we may or may not have something else

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Speaker 4: coming up with them in a few months, okay, but

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Speaker 4: but no, So it was beautiful to see like five

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Speaker 4: black designers recreate the white shirt and hoodies for Gap

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Speaker 4: earlier this year.

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Speaker 1: No, it's so good, So let's talk about Harland's fashion

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Speaker 1: by more so people can't understand the evolution of it.

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Speaker 1: So you studied this back in two thousand and seven.

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Speaker 1: It was a fashion show in Harlem with four boutiques,

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Speaker 1: and then what happened from that was what was then

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Speaker 1: the catalyst for more to happen.

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Speaker 4: So after that, that was when I went and looked

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Speaker 4: on the websites and I realized of our favorite department stores,

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Speaker 4: and I realized that less than one percent of the

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Speaker 4: designers on those department stores were designers of color. And

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Speaker 4: I had to say at that moment, like what can

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Speaker 4: I do? Because I was working in fashion but behind

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Speaker 4: the scenes, and I said, every year, what I can

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Speaker 4: do is I can put on a fashion show, can

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Speaker 4: show some of the best designers of color that there

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Speaker 4: are in New York City, and I can invite buyers,

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Speaker 4: I can invite stylists, I can invite people in fashion

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Speaker 4: to actually come and see them. And so that was

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Speaker 4: the thing we did every year, probably up until maybe

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Speaker 4: twenty eighteen when we got our big collaboration break with Nike.

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Speaker 3: Okay, now talk to me about the Nike collaboration. Please.

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Speaker 4: So twenty seventeen we celebrated ten years. I have to

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Speaker 4: tell you it was one of the hardest years I've

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Speaker 4: ever had. I don't know what it is about the

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Speaker 4: tenth year, but it was. It took a lot of

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Speaker 4: push for me to keep going because we didn't get

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Speaker 4: a lot of support that year.

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Speaker 2: But I had said with my mouth, the thing that

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Speaker 2: I really want is a collaboration.

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Speaker 4: And we got a phone call in December of that

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Speaker 4: year from someone who worked at an agency and she said, Hey,

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Speaker 4: there's an athletic brand. They want to do something around

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Speaker 4: black designers.

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Speaker 2: Are you interested? Absolutely?

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Speaker 5: I paid for it, absolutely right. She's like, you gotta

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Speaker 5: sign an NDA. The NDA comes.

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Speaker 4: Through and it comes through with a big spoolsh on

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Speaker 4: it and I was like, wait, this is a Nike

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Speaker 4: Like what? And I'm on the phone with the Nike

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Speaker 4: exec the next day and she's like, hey, we've got

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Speaker 4: this athlete and he said that black women are the

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Speaker 4: strongest and we want to do something with that statement.

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Speaker 4: And so what we want to do is we want

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Speaker 4: to do a sneaker that's designed by black women.

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Speaker 2: And do you know anyone I'm like, of.

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Speaker 5: Course, of course.

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Speaker 4: And so before we knew it, maybe two weeks later,

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Speaker 4: we were in Portland and they told me that the

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Speaker 4: athlete was Lebron Jayme.

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Speaker 3: You were like what.

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Speaker 5: I was like what right?

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Speaker 2: Like, is this real?

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Speaker 4: You know, all the way up until we're walk into

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Speaker 4: the Nike offices at Portland and I'm just like, this

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Speaker 4: is really real. And that collaboration. We honored him the

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Speaker 4: next year, he was at our show and we surprised

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Speaker 4: the audience by launching the sneaker at that event.

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Speaker 1: Wow, that's amazing that something like that at a time

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Speaker 1: when you were feeling like do I even want to

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Speaker 1: keep on going that it was like, yes, you have

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Speaker 1: to because that's kind of a sign.

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Speaker 2: Yeah, it was absolutely. My sign is that this is

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Speaker 2: what you're supposed to be doing. You're on the right track.

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Speaker 2: Keep going.

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Speaker 4: And even the day it went on sale, I remember

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Speaker 4: texting everybody, please buy this sneaker. We can't it five minutes.

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Speaker 4: My girlfriends were like it sold out. I was like,

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Speaker 4: there is no way the sneaker sold out in five minutes.

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Speaker 2: But it did. Wow.

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Speaker 3: Yeah, So what happened after that?

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Speaker 4: So after that we started getting other opportunities. So we've

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Speaker 4: done a collaboration with Banana Republic. Right after that American

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Speaker 4: girl Janie and Jack the kids wear a brand. We

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Speaker 4: got tapped by Timberland and Jimmy chru to do a collaboration.

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Speaker 3: It's amazing we done. It took what that one.

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Speaker 1: It took that one as a catalyst for everything else

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Speaker 1: to happen. Absolutely, And you know what I think is interesting,

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Speaker 1: and I'm gonna I want you to finish telling me that.

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Speaker 1: But what I think is so interesting is that you

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Speaker 1: felt like the tenth year you weren't getting the support

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Speaker 1: that you know, needed to get to keep this thing going.

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Speaker 1: And sometimes we can let that like drag us down,

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Speaker 1: because you did end up getting Nike and then I'm

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Speaker 1: sure people were jumping back absolutely.

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Speaker 3: That you had hit up previously.

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Speaker 1: But in business, you know what they say, there's no

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Speaker 1: permanent enemies and no permanent friends.

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Speaker 4: Let me tell you, I am always like, whenever you

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Speaker 4: want to join the party, I.

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Speaker 5: Will dave Okay, Like I don't care. I'm literally I'm like,

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Speaker 5: you want.

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Speaker 4: To come at the beginning, I don't care if you

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Speaker 4: just came and you just started working with us. I'm

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Speaker 4: like you're at the party, so let's do this.

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Speaker 3: And then after that, like you said, Jimmy two timblan like.

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Speaker 4: We started working with so many different brands. We had

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Speaker 4: a collaboration with Northstrom, we had a collaboration with Evercomb

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Speaker 4: and Fitch, and so all of those things started to happen.

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Speaker 4: And then in twenty twenty, when the pandemic happened, we

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Speaker 4: started a nonprofit, Icon three sixty, and that nonprofit our

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Speaker 4: very first donation was from the CFDA. In Vogue, they

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Speaker 4: gave us a million dollar donation and Anna Wintor called

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Speaker 4: me herself to tell me, hey, this is why we're

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Speaker 4: doing this, and we're excited about the work that you're doing.

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Speaker 4: And she had me in her editor's letter for the

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Speaker 4: August issue of Vogue in twenty twenty, that's huge, and

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Speaker 4: it was that then open up more doors, right, So

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Speaker 4: we started working with more brands, and our nonprofit like

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Speaker 4: actually got its legs to run. And so you know,

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Speaker 4: it's one of those things that honestly, you just got

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Speaker 4: to keep.

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Speaker 1: Going right, right, it is the I mean, it took

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Speaker 1: ten years for it to finally like turn the corner

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Speaker 1: where you felt like, did you.

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Speaker 3: Have a day job during that time too.

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Speaker 4: I had a day job for five years. Okay, I

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Speaker 4: worked in a pail production Okay, yeah, I.

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Speaker 1: Mean it's all tight end though. Yeah, in a way,

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Speaker 1: it is a tight end. So Icon three sixty tell

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Speaker 1: us what that nonprofit? How that helps designers?

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Speaker 4: Yeah, so we actually, through that nonprofit, were able to

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Speaker 4: write designer grants from that. So the designers that participate

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Speaker 4: in our show, they usually get between ten and twenty

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Speaker 4: thousand dollars to produce their collections. Okay, most time when

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Speaker 4: you're in a show you have to pay to be

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Speaker 4: a part of it. We actually give you a grant

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Speaker 4: to be a part of it.

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Speaker 3: That's amazing.

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Speaker 4: And then in addition to that, we also support HBCU

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Speaker 4: fashion departments. So you remember Clark Atlanta, the professor there,

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Speaker 4: or she got up and spoke at our fashion showing

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Speaker 4: Style of Wars this year. But we're pouring into those

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Speaker 4: the next generation, and so we've had students who've gotten

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Speaker 4: jobs at Tiffany and Co American Eagle Gap, all of

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Speaker 4: that through the programs.

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Speaker 2: That we run with our HBCU fashion departments.

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Speaker 1: You know, it's interesting to see all these first right now,

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Speaker 1: I saw the Armez story. Yes, that was amazing. Yeah,

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Speaker 1: like you here to be the first black women I

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Speaker 1: think leading up the men's designs yep, Formez.

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Speaker 4: Yeah, it's incredible. Like even though we see so much

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Speaker 4: in the world right now that has us all like

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Speaker 4: on edge, rightfully, So I will say that in the

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Speaker 4: fashion industry and in creative spaces, our voices are always

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Speaker 4: going to be some of the most powerful voices that

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Speaker 4: are there. So I am really excited to see that

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Speaker 4: fashion has really stayed committed to what they said they

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Speaker 4: would say commit to diversity, right, and that's been I

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Speaker 4: mean again, you saw all the brands that I mentioned

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Speaker 4: that night of the Fashion Showing Style Awards, Like people

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Speaker 4: have continue to support this work.

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Speaker 1: And I want to say, I love like our own

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Speaker 1: designers and our own brands, but it is important, like

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Speaker 1: when we see people in other positions, we can see

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Speaker 1: some huge brands have made some big mistakes because they

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Speaker 1: don't have the right voices in the room, absolutely and

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Speaker 1: the right people at the table that can be like

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Speaker 1: oh I don't think you know, I don't think that's

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Speaker 1: a good idea, or how about this or this is

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Speaker 1: what we like? Yeah, and just seeing all of those missteps.

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Speaker 1: It also makes me think about Kanye and early on

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Speaker 1: his woes that he had with chrying to be in

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Speaker 1: the fashion business and even wanting to be an intern

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Speaker 1: to learn from the inside out, but feeling like he

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Speaker 1: was rejected, you know, from some of these places and

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Speaker 1: couldn't get his foot in the door.

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Speaker 4: That's why our theme this year was this is the table,

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Speaker 4: because I feel like we've been in this place where

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Speaker 4: we're always trying to get as seat at their table,

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Speaker 4: right Like I'm sick of it, like let them have

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Speaker 4: their table. But the table that we've created, this is

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Speaker 4: the table. And I don't even want to call it

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Speaker 4: our table because that makes it smaller to it's the table.

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Speaker 2: It's the table.

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Speaker 3: Yeah, period, It's inclusive.

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Speaker 1: Everybody wants it after, everybody wants to be in on it,

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Speaker 1: you know, and so.

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Speaker 4: Yeah, and we all have to get to that place

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Speaker 4: like no matter what it is, you're building, like make

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Speaker 4: that the table.

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Speaker 1: Fashion does seem like such a difficult feel though, to

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Speaker 1: get to break into because you know, we talk about

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Speaker 1: like different industries and how like the restaurant business is hard,

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Speaker 1: and you know, for me being in that space, I

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Speaker 1: know how hard I have a coffee shop. That's you know,

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Speaker 1: that's not easy being an entrepreneurs not easy. But it

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Speaker 1: feels like with fashion, there's so many people that are

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Speaker 1: like have a clothing line or you know, that are

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Speaker 1: trying to be seen to get somebody to wear their stuff.

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Speaker 1: What would you say to some emerging designers now that

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Speaker 1: know they have some fly stuff, but how do I

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Speaker 1: get people to actually buy it and wear it?

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Speaker 4: I think the biggest thing is know what you stand for, Like,

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Speaker 4: have a very clear brand message, So everything you post

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Speaker 4: need to be tieing back to whatever that brand message

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Speaker 4: is because if you have like even we look at

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Speaker 4: designers all the time for opportunities. We're vetting designers for collaborations,

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Speaker 4: but I have to sell those designers to the brand.

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Speaker 4: Like I can't just say, hey, let this designer be

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Speaker 4: a part of this. I have to say this is why.

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Speaker 4: Now go to their instagram. You see this is their perspective.

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Speaker 4: It's really interesting, and then they'll go, oh, yeah, it

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Speaker 4: is interesting. So sometimes it's not even just about the

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Speaker 4: actual product and how good it is, it's also what

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Speaker 4: is the world around the product, what is the brand

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Speaker 4: that you've built around that product, and what's the story, Like,

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Speaker 4: fashion is so much about storytelling, and so you need

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Speaker 4: to have a really strong story in order to be

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Speaker 4: able to attract like the fashion community to what it

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Speaker 4: is you're doing.

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Speaker 1: What I love about what you've been doing with Hireland's

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Speaker 1: Fashion row is that it feels like you're always adding

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Speaker 1: on to what you have that's working. This is working, Okay,

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Speaker 1: Now what's the next step? You have the Beauty Collective also, yep,

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Speaker 1: so tell us about that.

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Speaker 2: We have the Beauty Collective event that's coming up.

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Speaker 4: For years, we've had like beauty pros in our backstage

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Speaker 4: and they're like Brandons, when are you gonna do something

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Speaker 4: for us?

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Speaker 3: It doesn't exist without that exactly.

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Speaker 4: So this year I was like, you know what, this

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Speaker 4: is the year for us to actually how do we

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Speaker 4: bridge the gap between beauty and fashion? How do we

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Speaker 4: actually let like you know, hairstylis and makeup art is

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Speaker 4: and nail artists know, how do you get hired to

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Speaker 4: work on a campaign shoot or get hired to work

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Speaker 4: on an editorial shoot? And so we're actually combining our

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Speaker 4: fashion world with the beauty world.

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Speaker 2: Is happening next.

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Speaker 4: It's happening November tenth and eleventh, very soon. It's happened

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Speaker 4: in November tenth and eleventh. There may still be some space,

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Speaker 4: so if people are interested, go to our Instagram at

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Speaker 4: Harlem's Fashion Row and you can still apply to be

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Speaker 4: a part of it. But it's going to be such

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Speaker 4: an amazing two days where the first day is panels

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Speaker 4: Is Talks. We're hosting it at Loreo's corporate office. The

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Speaker 4: second day we're doing actually industry stops, So the beauty

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Speaker 4: pros are going to actually go to Kith and they're

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Speaker 4: going to go to PVH and they're going to actually

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Speaker 4: talk to the people who work at these companies to

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Speaker 4: go like, what are you looking for when you're looking

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Speaker 4: to hire someone in my position?

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Speaker 3: That's nice, intangible.

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Speaker 2: I like that.

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Speaker 1: Do you see Highland's Fashion Real expanding because I know

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Speaker 1: you're planning to take this to more places.

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Speaker 4: Absolutely, So we launched HFR House is coming to multiple

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Speaker 4: cities around the US very soon. We did the first

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Speaker 4: one here in New York in partnership with Culture Con

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Speaker 4: and it's an elevated shopping experience. I did not want

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Speaker 4: to call it a pop up shop because it really

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Speaker 4: is a dope way to meet designers. They're going to

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Speaker 4: be there, you can meet the designers, try on their products.

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Speaker 2: We have activations that are.

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Speaker 4: There that are happening at the same time as some

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Speaker 4: HFR House events will have fashion shows. It looks like

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Speaker 4: we're going to be at Art Basel doing HFR House.

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Speaker 2: We may be doing one in Atlanta soon.

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Speaker 4: We have one coming up with the Congressional Black Caucus

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Speaker 4: in DC. That's amazing, so we will be expanding that

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Speaker 4: to multiple cities.

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Speaker 2: So that's one of the things that we're doing.

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Speaker 4: And they were also building something called HFR Studio where

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Speaker 4: we're going to be actually partnering with designers to build

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Speaker 4: out new products for their collection and a price point

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Speaker 4: that people can actually afford.

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Speaker 1: Man, did you ever envision all of this happening from

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Speaker 1: an idea you had eighteen years ago?

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Speaker 4: So you know what the answer is, yes and no,

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Speaker 4: because when I first started this, I couldn't imagined. Like

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Speaker 4: I think about twenty twenty one, we did a show

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Speaker 4: at the apartment that I used to live in and

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Speaker 4: Anna Wintour was there, and she was in my old

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Speaker 4: apartment that I used to live in.

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Speaker 2: I was just like, this is insane.

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Speaker 4: So there are things that happen like that that I

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Speaker 4: cannot believe, but I had a coach at the start

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Speaker 4: of my business, and he said, write out every idea

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Speaker 4: that you have.

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Speaker 2: For this business, because you know, when you're first starting something,

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Speaker 2: you have so many ideas.

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Speaker 4: And I still go back and I look at that

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Speaker 4: sheet where I wrote out all the ideas.

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Speaker 2: And I have not done all of them just yet.

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Speaker 3: Wow, you had a coach. Okay.

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Speaker 1: I think that's interesting too, that that's helpful for people

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Speaker 1: because sometimes we try to like isolate ourselves and come

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Speaker 1: up with that dance and do.

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Speaker 2: But a coach really helped you absolutely.

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Speaker 4: Okay, you got to have people around you, like you

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Speaker 4: got to like ingri It is like my entrepreneur Like

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Speaker 4: we get on the phone.

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Speaker 5: And you know what I mean, Like we're talking exactly,

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Speaker 5: We're talking.

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Speaker 4: About entrepreneurship all the time. Like you gotta get an

443
00:19:25,840 --> 00:19:29,880
Speaker 4: entrepreneurship entrepreneur squad. But then you also need someone who's

444
00:19:29,920 --> 00:19:31,520
Speaker 4: like a few steps ahead of you, like a coach

445
00:19:31,560 --> 00:19:34,840
Speaker 4: who can just help you process some of the things

446
00:19:34,840 --> 00:19:36,600
Speaker 4: that you're thinking through and some of the things that

447
00:19:36,640 --> 00:19:38,680
Speaker 4: you go through right as a business owner.

448
00:19:38,920 --> 00:19:40,520
Speaker 1: The other thing that you have. The last thing I

449
00:19:40,560 --> 00:19:43,080
Speaker 1: want to talk about the Closet Challenge. Yes, okay, I

450
00:19:43,119 --> 00:19:45,040
Speaker 1: feel like I would do good at this. But tell

451
00:19:45,080 --> 00:19:46,159
Speaker 1: me about the Closet Challenge.

452
00:19:46,200 --> 00:19:50,760
Speaker 4: Okay, Now, this right here is an exclusive because I

453
00:19:50,800 --> 00:19:54,360
Speaker 4: have not like Vogue doesn't know about this. Harper's Bizarre,

454
00:19:54,400 --> 00:19:57,000
Speaker 4: like we have. I told my publicais, no, I'm going

455
00:19:57,040 --> 00:19:58,239
Speaker 4: to talk about this on way up.

456
00:19:58,240 --> 00:19:58,760
Speaker 5: Oh way up.

457
00:19:58,800 --> 00:19:59,760
Speaker 3: Okay, I fin session.

458
00:20:00,560 --> 00:20:04,119
Speaker 4: Okay, so no one knows about this is the first

459
00:20:04,160 --> 00:20:06,919
Speaker 4: time that I have ever talked about this, so I'm

460
00:20:07,040 --> 00:20:11,199
Speaker 4: really excited. So we have launched the Closet Challenge. You

461
00:20:11,200 --> 00:20:14,119
Speaker 4: can go to the Closet Challenge dot com. This is

462
00:20:14,119 --> 00:20:16,560
Speaker 4: what it is. All of us have clothes in our closets.

463
00:20:17,119 --> 00:20:21,080
Speaker 4: Would you please consider dedicating just ten percent of that

464
00:20:21,160 --> 00:20:23,680
Speaker 4: closet to designers of color over the next year.

465
00:20:23,840 --> 00:20:24,199
Speaker 3: Okay.

466
00:20:24,240 --> 00:20:28,520
Speaker 4: So that means that as you're thinking about what you shop, like,

467
00:20:28,520 --> 00:20:31,720
Speaker 4: like what you're buying and where you're shopping, think, you

468
00:20:31,760 --> 00:20:34,680
Speaker 4: know what, if I'm gonna buy five pieces this month

469
00:20:34,760 --> 00:20:36,919
Speaker 4: or ten pieces this month, I'm gonna buy one of

470
00:20:36,960 --> 00:20:39,080
Speaker 4: those pieces from a designer of collar.

471
00:20:39,480 --> 00:20:40,320
Speaker 3: Challenge accepted.

472
00:20:40,920 --> 00:20:44,159
Speaker 5: Yes, I love it, So you know what, star I

473
00:20:44,240 --> 00:20:44,639
Speaker 5: love that.

474
00:20:44,760 --> 00:20:47,440
Speaker 1: I really went and blew a bag in out of Telfire.

475
00:20:47,760 --> 00:20:49,840
Speaker 1: Oh yeah, have you been to the Telfire store?

476
00:20:49,920 --> 00:20:50,400
Speaker 2: Have not been?

477
00:20:50,440 --> 00:20:51,840
Speaker 5: To me?

478
00:20:52,000 --> 00:20:55,000
Speaker 1: Right now when I tell you. The clothing though, is

479
00:20:55,040 --> 00:20:58,400
Speaker 1: really amazing too. And they also have like the Timulin

480
00:20:59,480 --> 00:21:02,040
Speaker 1: Telfire boot. I love that collab.

481
00:21:02,280 --> 00:21:03,400
Speaker 2: Yeah me too.

482
00:21:03,520 --> 00:21:06,360
Speaker 1: But it's a beautiful store and I love to see

483
00:21:06,400 --> 00:21:08,479
Speaker 1: like that come to Fruition and happened.

484
00:21:08,840 --> 00:21:10,800
Speaker 3: I went there. I did not expect to like buy

485
00:21:10,840 --> 00:21:12,479
Speaker 3: all the stuff that I bought, but it was it

486
00:21:12,520 --> 00:21:13,160
Speaker 3: was really great.

487
00:21:13,400 --> 00:21:16,560
Speaker 4: I love that like so far is killing it like

488
00:21:16,760 --> 00:21:18,760
Speaker 4: him Brandan. As a matter of fact, I didn't say

489
00:21:18,760 --> 00:21:20,920
Speaker 4: this so for people who sign up for the Closet

490
00:21:21,000 --> 00:21:24,480
Speaker 4: Challenge this week actually in the next forty eight hours,

491
00:21:24,520 --> 00:21:27,560
Speaker 4: I'm gonna know they came from way up with gee,

492
00:21:27,600 --> 00:21:30,720
Speaker 4: okay they somebody would get a free Brandan Blackwood bag.

493
00:21:30,760 --> 00:21:31,760
Speaker 3: Okay, let me go sign up.

494
00:21:31,760 --> 00:21:31,920
Speaker 4: Now.

495
00:21:31,920 --> 00:21:34,440
Speaker 5: We've already got the bag on the website.

496
00:21:34,520 --> 00:21:37,080
Speaker 4: We've already got the bag in our office done, We've

497
00:21:37,200 --> 00:21:38,000
Speaker 4: already got the bag.

498
00:21:38,080 --> 00:21:39,080
Speaker 3: Closet Challenge dot.

499
00:21:39,040 --> 00:21:40,520
Speaker 2: Com, the Closet Challenge dot Com.

500
00:21:40,640 --> 00:21:42,280
Speaker 3: Let me sign up. Okay, I'm signing up. I feel

501
00:21:42,320 --> 00:21:42,920
Speaker 3: like I'm gonna win.

502
00:21:43,240 --> 00:21:45,480
Speaker 1: That wouldn't be fair that would be fair. I would

503
00:21:45,520 --> 00:21:46,399
Speaker 1: let somebody else win.

504
00:21:46,840 --> 00:21:47,320
Speaker 3: Okay.

505
00:21:47,480 --> 00:21:49,560
Speaker 1: But anyway, Brandy, is there anything that we did not

506
00:21:49,640 --> 00:21:51,359
Speaker 1: mention that you want to make sure we talk about

507
00:21:51,440 --> 00:21:53,000
Speaker 1: since we got an exclusive from you.

508
00:21:53,240 --> 00:21:55,720
Speaker 4: I think that we all have a choice to make

509
00:21:55,840 --> 00:21:59,239
Speaker 4: every single time we decided to spend our money. I

510
00:21:59,359 --> 00:22:03,200
Speaker 4: want us all to be so intentional about how we're

511
00:22:03,240 --> 00:22:06,840
Speaker 4: spending our money. Like, make sure you're saying, like, Okay,

512
00:22:06,880 --> 00:22:09,359
Speaker 4: this is a coffee shop. How do I go to

513
00:22:09,600 --> 00:22:12,119
Speaker 4: a black owned coffee shop? This is a sweater? You

514
00:22:12,160 --> 00:22:12,359
Speaker 4: know what?

515
00:22:12,400 --> 00:22:14,159
Speaker 2: I need a dress to word for the holidays.

516
00:22:14,680 --> 00:22:17,080
Speaker 4: What's a dress that I like buy a black owned

517
00:22:17,080 --> 00:22:20,720
Speaker 4: designer that I can actually support? I think if we

518
00:22:20,840 --> 00:22:23,560
Speaker 4: do that, like, we can really make a ton of shifts.

519
00:22:23,600 --> 00:22:25,960
Speaker 4: I know right now things are hard and it's challenging,

520
00:22:26,240 --> 00:22:29,280
Speaker 4: but we come together, this might be our strongest moment

521
00:22:29,280 --> 00:22:29,960
Speaker 4: we've ever had.

522
00:22:30,040 --> 00:22:32,200
Speaker 1: And I want to say it's challenging for the designers

523
00:22:32,200 --> 00:22:35,320
Speaker 1: with the tariffs. I've seen so many people that need

524
00:22:35,400 --> 00:22:38,439
Speaker 1: support right now because they have shipments that are stuck

525
00:22:38,560 --> 00:22:40,040
Speaker 1: or they have to sell this in order to be

526
00:22:40,040 --> 00:22:42,439
Speaker 1: able to get you know, there's and I've seen so

527
00:22:42,520 --> 00:22:46,560
Speaker 1: many different people experiencing different challenges, and I do believe

528
00:22:46,600 --> 00:22:48,520
Speaker 1: that now is the time that if you can support

529
00:22:48,800 --> 00:22:51,840
Speaker 1: these designers or spread the word. If you can't buy it,

530
00:22:51,920 --> 00:22:54,720
Speaker 1: post it, you know, post something fly that you see

531
00:22:54,720 --> 00:22:57,560
Speaker 1: that they have like or listen, tell somebody to buy

532
00:22:57,600 --> 00:23:03,159
Speaker 1: it for you. You know, we tell them get me

533
00:23:03,200 --> 00:23:07,200
Speaker 1: this mule litter address exactly. Yes, I love it, so yes,

534
00:23:07,280 --> 00:23:09,320
Speaker 1: that's what we're gonna do. But thank you so much

535
00:23:09,400 --> 00:23:12,880
Speaker 1: for coming up here the Closet Challenge dot com. Get

536
00:23:12,880 --> 00:23:15,280
Speaker 1: that Brandon Blackwood bag. Make sure you buy that. You

537
00:23:15,320 --> 00:23:18,080
Speaker 1: know what I'm saying, because you can purchase and so

538
00:23:19,000 --> 00:23:22,520
Speaker 1: also on the website, can people purchase directly like there's.

539
00:23:22,160 --> 00:23:24,040
Speaker 4: So so on the what Once you sign up for

540
00:23:24,080 --> 00:23:27,400
Speaker 4: the challenge, we're actually going to sing you style God.

541
00:23:27,640 --> 00:23:27,920
Speaker 3: Okay.

542
00:23:27,960 --> 00:23:30,080
Speaker 4: We've created with here are some designers that are pre

543
00:23:30,200 --> 00:23:32,280
Speaker 4: vetted by us. Okay, so we can tell you they're

544
00:23:32,280 --> 00:23:35,120
Speaker 4: gonna ship their stuff on time and there really beautiful

545
00:23:35,160 --> 00:23:37,280
Speaker 4: products and you're going to continue to get style God.

546
00:23:37,400 --> 00:23:39,640
Speaker 2: So we're going to be introducing you to new designers.

547
00:23:40,480 --> 00:23:41,000
Speaker 2: Every week.

548
00:23:41,080 --> 00:23:43,280
Speaker 4: You'll be getting new designers into your inbox that you

549
00:23:43,280 --> 00:23:43,920
Speaker 4: can check out.

550
00:23:44,119 --> 00:23:45,960
Speaker 1: I like that because we like to also be exclusive

551
00:23:45,960 --> 00:23:48,640
Speaker 1: and get it first so you don't get left behind. Yes,

552
00:23:48,720 --> 00:23:50,560
Speaker 1: all right, well thank you so much. Brand is down

553
00:23:50,560 --> 00:23:53,440
Speaker 1: you make sure you follow Harlem's fashion row. Make sure

554
00:23:53,440 --> 00:23:56,119
Speaker 1: you go to the Closet Challenge dot com. I feel like,

555
00:23:56,160 --> 00:23:57,960
Speaker 1: if you win this bag, hit us up, let us

556
00:23:58,000 --> 00:23:59,240
Speaker 1: know because I want to know who got it.

557
00:23:59,440 --> 00:24:01,600
Speaker 3: I got it, I love it all. Write it's way out.

558
00:24:01,800 --> 00:24:02,119
Speaker 2: Thank you.

559
00:24:05,680 --> 00:24:06,120
Speaker 1: Mm hmm