1 00:00:01,240 --> 00:00:01,600 Speaker 1: Earners. 2 00:00:01,639 --> 00:00:02,000 Speaker 2: What's up. 3 00:00:02,080 --> 00:00:04,560 Speaker 3: You ever walk into a small business and everything just 4 00:00:04,720 --> 00:00:07,880 Speaker 3: works like The checkout is fast, the receipts are digital, 5 00:00:08,400 --> 00:00:11,399 Speaker 3: tipping is a breeze, and you're out the door before 6 00:00:11,400 --> 00:00:15,560 Speaker 3: the line even builds. Odds are they're using Square. We 7 00:00:15,720 --> 00:00:18,280 Speaker 3: love supporting businesses that run on Square because it just 8 00:00:18,280 --> 00:00:21,520 Speaker 3: feels seamless. 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This episode is brought to you 23 00:01:11,040 --> 00:01:13,320 Speaker 3: by P and C Bank, a lot of people think 24 00:01:13,360 --> 00:01:17,240 Speaker 3: podcasts about work are boring, and sure, they definitely can be, 25 00:01:17,760 --> 00:01:21,000 Speaker 3: but understanding of professionals routine shows us how they achieve 26 00:01:21,080 --> 00:01:25,280 Speaker 3: their success little by little, day after day. It's like 27 00:01:25,360 --> 00:01:28,160 Speaker 3: banking with P and C Bank. It might seem boring 28 00:01:28,160 --> 00:01:31,080 Speaker 3: to save, plan and make calculated decisions with your bank, 29 00:01:31,440 --> 00:01:33,920 Speaker 3: but keeping your money boring is what helps you live 30 00:01:34,080 --> 00:01:38,080 Speaker 3: or more happily fulfilled life. P and C Bank Brilliantly 31 00:01:38,160 --> 00:01:42,720 Speaker 3: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty 32 00:01:42,720 --> 00:01:46,000 Speaker 3: five is a service mark of the PNC Financial Service Group, Inc. 33 00:01:46,480 --> 00:01:49,840 Speaker 3: P and C Bank National Association Member FDIC. 34 00:01:51,760 --> 00:01:55,559 Speaker 4: All right, guys, welcome back, sir, l We all home 35 00:01:56,120 --> 00:02:02,320 Speaker 4: and got a special episode Paul Espinoza in the Flesh. 36 00:02:02,360 --> 00:02:05,800 Speaker 2: I'm doing good man. You're doing so using my government. Man, 37 00:02:05,840 --> 00:02:07,240 Speaker 2: it's usually you want me. 38 00:02:08,840 --> 00:02:11,359 Speaker 1: Okay, okay, easy, easy. 39 00:02:11,080 --> 00:02:12,760 Speaker 4: I mean we could go either way. 40 00:02:13,200 --> 00:02:15,200 Speaker 1: I'm just kidding clean hell. 41 00:02:19,000 --> 00:02:22,760 Speaker 4: So, yeah, you know, award winning detective. I don't even 42 00:02:22,760 --> 00:02:23,960 Speaker 4: know detectives won awards? 43 00:02:24,160 --> 00:02:26,880 Speaker 2: They did, Bro, I didn't know either, Like literally, it 44 00:02:26,880 --> 00:02:28,560 Speaker 2: wasn't until like they were like, hey, Bro, we need 45 00:02:28,600 --> 00:02:31,240 Speaker 2: you to come to this Saturday event. I was like, 46 00:02:31,280 --> 00:02:33,600 Speaker 2: am I in trouble? And they're like no, no, no, no, 47 00:02:33,800 --> 00:02:35,800 Speaker 2: just come. And it was like literally like probably like 48 00:02:35,800 --> 00:02:39,440 Speaker 2: one hundred different like police officers, agents, like my command 49 00:02:39,480 --> 00:02:42,200 Speaker 2: step and they were like, hey, here's this award. Thank 50 00:02:42,240 --> 00:02:44,200 Speaker 2: you for being, you know, one of the top detectives 51 00:02:44,200 --> 00:02:44,919 Speaker 2: in our area. 52 00:02:45,040 --> 00:02:46,520 Speaker 1: Outstanding the community service. 53 00:02:46,639 --> 00:02:48,880 Speaker 2: Yeah. Just talking to people, man, That's what I always 54 00:02:48,919 --> 00:02:50,640 Speaker 2: tell people, you know, especially in that field. 55 00:02:50,680 --> 00:02:52,880 Speaker 1: How long were you in the law enforcement field, dude? 56 00:02:52,919 --> 00:02:57,360 Speaker 2: Seven years? Seven years? Uh? In California? I worked for 57 00:02:57,720 --> 00:03:01,640 Speaker 2: City of Oakland, Okay, did two years as like just 58 00:03:01,680 --> 00:03:05,400 Speaker 2: a b cop, and then I was voluntold by I 59 00:03:05,400 --> 00:03:08,720 Speaker 2: remember Captain Williams. She was she was cool as hell 60 00:03:08,919 --> 00:03:11,200 Speaker 2: and she was just like hey, Espinosa, you do you 61 00:03:11,240 --> 00:03:15,160 Speaker 2: do good work. She's like, put you in a detective 62 00:03:15,200 --> 00:03:18,920 Speaker 2: role investigations. And I was like, okay, dude, like twenty 63 00:03:19,160 --> 00:03:21,320 Speaker 2: what going into twenty eight, I was just like all right, 64 00:03:21,400 --> 00:03:24,120 Speaker 2: let's do this. So going there and then you had 65 00:03:24,160 --> 00:03:27,840 Speaker 2: like veterans like just salty, you know, coworkers just like 66 00:03:28,800 --> 00:03:31,200 Speaker 2: years of two years of you know, police work, dude, 67 00:03:31,200 --> 00:03:34,040 Speaker 2: Like really and they put you as an investigator so 68 00:03:34,200 --> 00:03:37,200 Speaker 2: already with like the naysayers and you know, haters or 69 00:03:37,240 --> 00:03:39,960 Speaker 2: whatever closing into an industry. But we could get into that, 70 00:03:40,760 --> 00:03:41,080 Speaker 2: all right. 71 00:03:41,200 --> 00:03:45,200 Speaker 4: So transitioned from law enforcement and became an entrepreneur and 72 00:03:45,680 --> 00:03:49,000 Speaker 4: has helped thousands of entrepreneurs generate over thirty four million, 73 00:03:49,000 --> 00:03:51,760 Speaker 4: including one million. He's generated over thirty four million, including 74 00:03:51,800 --> 00:03:55,760 Speaker 4: one million in sixty days, and from the online marketing 75 00:03:55,880 --> 00:04:00,640 Speaker 4: and has a company, merchant Automation dot com. You guys 76 00:04:00,680 --> 00:04:02,600 Speaker 4: participated investments. 77 00:04:02,320 --> 00:04:04,000 Speaker 2: Yeah, we did. Man, it was a great event. By 78 00:04:04,000 --> 00:04:04,520 Speaker 2: the way, Guys. 79 00:04:04,400 --> 00:04:07,880 Speaker 1: Appreciate that if you were investment, appreciate it. Appreciate it. 80 00:04:08,640 --> 00:04:10,760 Speaker 4: So this is an interesting story. We had another gentleman 81 00:04:10,800 --> 00:04:12,600 Speaker 4: on Jamal King. I don't know if you've heard of 82 00:04:12,640 --> 00:04:17,560 Speaker 4: his story, but he was a Chicago police officer for 83 00:04:17,600 --> 00:04:20,120 Speaker 4: like twenty years and millionaire. 84 00:04:21,720 --> 00:04:23,360 Speaker 2: Person but I would want to yeah. 85 00:04:23,960 --> 00:04:26,159 Speaker 4: And then he got real big in real estate and 86 00:04:26,200 --> 00:04:30,000 Speaker 4: he has real estate, daycare center, and personal security. So 87 00:04:30,080 --> 00:04:33,680 Speaker 4: his thing was that he was a millionaire while he 88 00:04:33,760 --> 00:04:36,240 Speaker 4: was still working nine to five jobs. So he teaches, 89 00:04:36,560 --> 00:04:39,279 Speaker 4: he encourages people like that's history nine to five millionaire. 90 00:04:40,520 --> 00:04:42,840 Speaker 4: So similar situation as far as coming from law enforcement 91 00:04:42,839 --> 00:04:45,320 Speaker 4: and then you know, becoming a civil entrepreneur. So first 92 00:04:45,360 --> 00:04:46,400 Speaker 4: and foremost, thank you for joining us. 93 00:04:46,400 --> 00:04:48,480 Speaker 2: Appreciate it. I appreciate you guys for sure. 94 00:04:48,640 --> 00:04:51,039 Speaker 4: So all right, so how did you What was the 95 00:04:51,080 --> 00:04:54,360 Speaker 4: steps that you took from even wanting to be an 96 00:04:54,480 --> 00:04:56,760 Speaker 4: entrepreneur being in law enforce. Most of the time when 97 00:04:56,760 --> 00:04:59,679 Speaker 4: people have a career like a police officer, I'm assuming 98 00:05:00,320 --> 00:05:03,359 Speaker 4: they're just doing that. They're not, you know, doing full 99 00:05:03,360 --> 00:05:04,360 Speaker 4: time entrepreneurship. 100 00:05:05,040 --> 00:05:07,240 Speaker 2: Yeah. No, absolutely, and a great question, guys. I mean 101 00:05:08,040 --> 00:05:10,359 Speaker 2: just just flat out right there, like I didn't know 102 00:05:10,400 --> 00:05:11,960 Speaker 2: what I wanted to do when I got out of 103 00:05:12,040 --> 00:05:12,480 Speaker 2: high school. 104 00:05:12,480 --> 00:05:14,560 Speaker 4: I barely graduated high school Brosco. 105 00:05:14,600 --> 00:05:17,479 Speaker 2: I'm from Champiscisco, yeah, and I was primarily raised in 106 00:05:17,520 --> 00:05:19,640 Speaker 2: the East Bay, so it was probably like around twenty 107 00:05:19,640 --> 00:05:22,120 Speaker 2: minutes away from San Francisco. But I come from an 108 00:05:22,120 --> 00:05:26,160 Speaker 2: immigrant family. We weren't well off. My mom she immigrated 109 00:05:26,160 --> 00:05:28,679 Speaker 2: from Peru. My dad was from Mexico. They actually divorced 110 00:05:28,720 --> 00:05:31,120 Speaker 2: when I was two, So this is like the scenario. 111 00:05:31,080 --> 00:05:33,880 Speaker 2: And basically Paches since we were talking about movies before this, 112 00:05:34,440 --> 00:05:38,520 Speaker 2: and Puerto Rican my stepdad was Puerto Rican. Yeah, I 113 00:05:38,560 --> 00:05:40,200 Speaker 2: did when I met him. You know, he's from New York. 114 00:05:40,279 --> 00:05:45,120 Speaker 2: He has an accent, you know. But but yeah, man, 115 00:05:45,160 --> 00:05:49,080 Speaker 2: I mean ultimately hard working family. They poured a lot 116 00:05:49,080 --> 00:05:51,400 Speaker 2: into me, but I was just that black sheep. Out 117 00:05:51,440 --> 00:05:56,040 Speaker 2: of three siblings, two sisters once older, ones younger, they 118 00:05:56,080 --> 00:05:59,279 Speaker 2: both studious became register nurses. My mom was a bottomist 119 00:05:59,279 --> 00:06:01,880 Speaker 2: and you see San francisc Go and I would always 120 00:06:01,880 --> 00:06:05,000 Speaker 2: see my parents just working majority of the time, so 121 00:06:05,040 --> 00:06:07,120 Speaker 2: they were never at home and I knew it's just 122 00:06:07,160 --> 00:06:10,320 Speaker 2: because they were grinding for us, So I took that 123 00:06:10,360 --> 00:06:12,320 Speaker 2: into consideration. I started working at fifteen and a half 124 00:06:12,360 --> 00:06:15,159 Speaker 2: man and barely graduated high school because I had no direction. 125 00:06:15,200 --> 00:06:17,920 Speaker 2: I really, I didn't really have any financial literacy, right, 126 00:06:18,080 --> 00:06:19,960 Speaker 2: Like no mentors, nothing to tell me what to do 127 00:06:20,000 --> 00:06:22,200 Speaker 2: with money. The age eighteen, guess what, I started getting 128 00:06:22,200 --> 00:06:26,640 Speaker 2: into nightclubs. And that's why I know in the vestments, man, 129 00:06:26,920 --> 00:06:28,240 Speaker 2: I know, you guys had to have like a mini 130 00:06:28,360 --> 00:06:30,440 Speaker 2: army to set that up, man, because when I was 131 00:06:30,440 --> 00:06:32,160 Speaker 2: throwing nightclubs, I was throwing a nightclubs for like a 132 00:06:32,200 --> 00:06:36,479 Speaker 2: thousand people on a weekend myself. And funny story, a 133 00:06:36,520 --> 00:06:38,200 Speaker 2: couple of the friends, the little group that I would 134 00:06:38,200 --> 00:06:39,440 Speaker 2: hang around with, I don't know if you guys know, 135 00:06:39,480 --> 00:06:42,320 Speaker 2: like the rapper Love Brants, he had that song. It's 136 00:06:42,400 --> 00:06:43,960 Speaker 2: it's probably like an older song he had it with 137 00:06:44,000 --> 00:06:48,520 Speaker 2: fifty cent. It was called up remember with the East 138 00:06:48,520 --> 00:06:50,719 Speaker 2: Coast thing. It's like more with too short e forty 139 00:06:50,960 --> 00:06:53,560 Speaker 2: about the Barrier rapper. But anyways, look them up after 140 00:06:53,680 --> 00:06:56,240 Speaker 2: the great guy. But anyways, that would be my circle. 141 00:06:56,360 --> 00:06:57,960 Speaker 2: Like they would be the promoters that would be handing 142 00:06:58,000 --> 00:07:00,760 Speaker 2: out the flyers like like you know, in the audience, 143 00:07:01,000 --> 00:07:02,600 Speaker 2: and I would be behind the scenes, so I would 144 00:07:02,800 --> 00:07:05,040 Speaker 2: do more in like the operations logistics. And I did 145 00:07:05,040 --> 00:07:09,200 Speaker 2: that for six years as basically my entrepreneurship journey, right, 146 00:07:09,840 --> 00:07:11,840 Speaker 2: And I didn't really have anyone to go ahead and 147 00:07:11,880 --> 00:07:13,360 Speaker 2: see you're like, hey, Paul, invest all that money that 148 00:07:13,400 --> 00:07:17,560 Speaker 2: you made from nightclubs into another business, and that's MySpace era. 149 00:07:17,800 --> 00:07:21,080 Speaker 2: So dude, I was in there like learning HTML codes 150 00:07:21,120 --> 00:07:24,480 Speaker 2: and sending out like little HTML flyers outside to like 151 00:07:24,520 --> 00:07:27,000 Speaker 2: bring people in. Just imagine if I had somebody like 152 00:07:27,040 --> 00:07:28,960 Speaker 2: pouring into me right there and then at that age 153 00:07:29,000 --> 00:07:31,000 Speaker 2: from eighteen to twenty four and say like hey, dude, 154 00:07:31,200 --> 00:07:33,400 Speaker 2: like you could take that skill and actually invest it 155 00:07:33,440 --> 00:07:36,560 Speaker 2: into another business that make your money grow. Right, and 156 00:07:37,160 --> 00:07:40,840 Speaker 2: I almost gave up on just being an entrepreneur in itself, man, 157 00:07:40,840 --> 00:07:43,880 Speaker 2: from that age. So six years in corporate America, work 158 00:07:43,920 --> 00:07:46,120 Speaker 2: for a company called ecoab start from the ground up. 159 00:07:46,160 --> 00:07:48,680 Speaker 2: It was basically a glorified dish machine repair guide. Dude. 160 00:07:48,920 --> 00:07:52,680 Speaker 2: Imagine getting paid like minimum wage. You literally have to 161 00:07:52,680 --> 00:07:56,400 Speaker 2: wear the ugliest uniform known to man, drive a big 162 00:07:56,520 --> 00:07:59,760 Speaker 2: white man and then go and get spat at by 163 00:07:59,840 --> 00:08:02,920 Speaker 2: like owners of restaurants hotels and saying like clean my 164 00:08:03,200 --> 00:08:06,760 Speaker 2: or fix my dish machine. And they're like in major, 165 00:08:06,800 --> 00:08:10,520 Speaker 2: major like chaos because restaurants typically there's a lot of dishes. 166 00:08:10,800 --> 00:08:12,960 Speaker 2: You got the water splying on, you got the food debris, dude, 167 00:08:13,040 --> 00:08:14,480 Speaker 2: and then on top of that they want you to sell, 168 00:08:14,640 --> 00:08:16,480 Speaker 2: so you're doing inside sales. So that was my first 169 00:08:16,520 --> 00:08:18,880 Speaker 2: taste in sales, right. I did that from twenty one 170 00:08:18,960 --> 00:08:22,080 Speaker 2: to twenty six, got promoted like three almost four times. 171 00:08:22,080 --> 00:08:25,120 Speaker 2: I think, started learning soft skills, man, because at the 172 00:08:25,160 --> 00:08:26,920 Speaker 2: end of the day, I was an introverted kid, and 173 00:08:26,960 --> 00:08:29,080 Speaker 2: you know, to be an entrepreneur, you've got to be 174 00:08:29,680 --> 00:08:31,400 Speaker 2: sort of extroverted. You got to know how to talk 175 00:08:31,400 --> 00:08:34,480 Speaker 2: to people. That's the biggest thing. So then At finally 176 00:08:34,520 --> 00:08:37,200 Speaker 2: the age of like twenty four to twenty five, I 177 00:08:37,280 --> 00:08:40,040 Speaker 2: was with my ex of seven years. Her cousin was 178 00:08:40,080 --> 00:08:42,559 Speaker 2: an SFPD sergeant, and he was just like, hey, bro, 179 00:08:42,960 --> 00:08:44,520 Speaker 2: you know, you're pretty good at the sales thing. You 180 00:08:44,520 --> 00:08:45,760 Speaker 2: know how to talk to people, you know how to 181 00:08:45,760 --> 00:08:48,600 Speaker 2: present yourself. Why do you become a cop? Never crossed 182 00:08:48,600 --> 00:08:52,240 Speaker 2: my mind. I was just like CoA. And to be honest, dude, 183 00:08:52,280 --> 00:08:54,200 Speaker 2: during that time, I like, I fear the police. That's 184 00:08:54,200 --> 00:08:56,000 Speaker 2: just what it is, right. I was just like, you 185 00:08:56,040 --> 00:08:59,080 Speaker 2: should only deal with the police if something bad is 186 00:08:59,160 --> 00:09:01,760 Speaker 2: going going to happen, right, or it's stick your worst 187 00:09:01,840 --> 00:09:04,680 Speaker 2: day that you were actually interacted with the police. And 188 00:09:04,440 --> 00:09:07,559 Speaker 2: that was my mindset back then. So then I remember 189 00:09:07,880 --> 00:09:10,320 Speaker 2: I was just like, all right, well, you know, sales 190 00:09:10,320 --> 00:09:13,160 Speaker 2: wasn't fulfilling me anymore in corporate America, I was just dude, 191 00:09:13,160 --> 00:09:14,640 Speaker 2: I was done. I was just like, what am I 192 00:09:14,679 --> 00:09:16,840 Speaker 2: doing here right at such a young age. And plus 193 00:09:17,040 --> 00:09:20,880 Speaker 2: here's the thing I was driving. I remember a was 194 00:09:21,000 --> 00:09:23,240 Speaker 2: like a Chevy Malibu. At the time. It was like 195 00:09:23,480 --> 00:09:25,040 Speaker 2: we would call it buckets back in the day, So 196 00:09:25,080 --> 00:09:26,960 Speaker 2: it was just like a small little bucket. But I 197 00:09:27,000 --> 00:09:28,840 Speaker 2: was happy with it, man, It's just like, that's just 198 00:09:28,840 --> 00:09:30,640 Speaker 2: what it is. I didn't really think of the bigger 199 00:09:30,640 --> 00:09:35,800 Speaker 2: picture of how to elevate myself. So then I saw 200 00:09:35,960 --> 00:09:38,880 Speaker 2: going into law enforcement as opportunity. Why number one, it 201 00:09:38,920 --> 00:09:41,439 Speaker 2: was different. Number two, I didn't know nothing about it. 202 00:09:41,720 --> 00:09:45,280 Speaker 2: And number three, the open Police Department at that time, 203 00:09:45,480 --> 00:09:47,280 Speaker 2: they had a big banner that I would drive by 204 00:09:47,360 --> 00:09:50,240 Speaker 2: on the freeway going home every day from work saying, 205 00:09:50,720 --> 00:09:54,040 Speaker 2: make six figures being a police officer. And that's unheard of, man, 206 00:09:54,080 --> 00:09:55,360 Speaker 2: because if you think about it like that, I know, 207 00:09:55,400 --> 00:09:57,080 Speaker 2: you guys are from New York and you guys are 208 00:09:57,040 --> 00:09:59,079 Speaker 2: from the East Coast, but in the East Coast they 209 00:09:59,120 --> 00:10:01,120 Speaker 2: don't get paid that now, especially not back then. This 210 00:10:01,240 --> 00:10:04,640 Speaker 2: was roughly like twenty thirteen, twenty fourteen, right, so that 211 00:10:04,760 --> 00:10:07,280 Speaker 2: was like six figures. I was like, oh, that's good money. Right, 212 00:10:07,960 --> 00:10:10,480 Speaker 2: So I went and uplied. They didn't get picked up 213 00:10:10,480 --> 00:10:12,480 Speaker 2: the first two times, third time finally got picked up. 214 00:10:12,480 --> 00:10:16,840 Speaker 2: Why because I actually did a ton of community work, dude, 215 00:10:16,880 --> 00:10:19,080 Speaker 2: Like I went to say, I went to all the shelters. 216 00:10:19,960 --> 00:10:22,319 Speaker 2: I really put my best foot forward and I helped 217 00:10:22,360 --> 00:10:24,680 Speaker 2: out like homeless people. I was like food banks, dude, 218 00:10:24,679 --> 00:10:27,520 Speaker 2: I was putting in work. It was basically my second job. 219 00:10:27,880 --> 00:10:30,520 Speaker 2: I was determined to be a police officer there. So 220 00:10:30,559 --> 00:10:34,760 Speaker 2: then finally that was the end. So a volunteer from 221 00:10:35,000 --> 00:10:36,960 Speaker 2: several of the shelters was like, hey, you're a good dude, 222 00:10:37,040 --> 00:10:39,560 Speaker 2: You'll be a great officer here. So they gave like 223 00:10:39,600 --> 00:10:42,240 Speaker 2: basically the blessing with the department. Department was like, all right, 224 00:10:42,440 --> 00:10:45,720 Speaker 2: green light, you're in the academy. I got in there, dude, 225 00:10:45,920 --> 00:10:48,600 Speaker 2: I'm telling you right now, I'm not paramilitary at all. 226 00:10:48,760 --> 00:10:51,000 Speaker 2: I'm you know, I come from like sales, I come 227 00:10:51,040 --> 00:10:53,520 Speaker 2: from a diverse family, so at the end of the day, 228 00:10:53,520 --> 00:10:56,160 Speaker 2: I'm more of like a nurture, like I speak from 229 00:10:56,160 --> 00:11:00,160 Speaker 2: my heart and over there it's very paramilitary. And they 230 00:11:00,200 --> 00:11:02,640 Speaker 2: were just yelling at me do your work. I was like, dude, 231 00:11:02,679 --> 00:11:04,440 Speaker 2: I'll do whatever you guys want me to do. Just 232 00:11:04,679 --> 00:11:09,760 Speaker 2: quit yelling at me, please, okay. And I graduated academy 233 00:11:09,800 --> 00:11:12,640 Speaker 2: man first two years. They put me in East Oakland, 234 00:11:12,800 --> 00:11:14,640 Speaker 2: which I don't know what's the worst part in New York, 235 00:11:14,880 --> 00:11:18,760 Speaker 2: but imagine the worst part of New York and ten EXI. 236 00:11:19,480 --> 00:11:23,840 Speaker 2: There was literally murders every week. There was twenty plus 237 00:11:23,880 --> 00:11:27,240 Speaker 2: robberies there. It was just control chaos, dude, which no 238 00:11:27,320 --> 00:11:30,920 Speaker 2: regular person should be exposed to. But I was exposed 239 00:11:30,960 --> 00:11:32,800 Speaker 2: to it. I was able to handle myself because of 240 00:11:32,840 --> 00:11:36,240 Speaker 2: the life experience that I had already, and within those 241 00:11:36,240 --> 00:11:39,800 Speaker 2: two years got volunteered to go into investigations. During those 242 00:11:40,440 --> 00:11:43,680 Speaker 2: next five years, Towards the last two years, I was like, dude, 243 00:11:43,679 --> 00:11:46,199 Speaker 2: I'm working eighty tow one hundred hour work weeks. I'm 244 00:11:46,200 --> 00:11:49,280 Speaker 2: working my regular forty hours as a detective, and then 245 00:11:49,480 --> 00:11:52,760 Speaker 2: another forty hours to be able to live in a 246 00:11:52,760 --> 00:11:57,600 Speaker 2: decent neighborhood, cover my mortgage, help my parents out, help 247 00:11:57,679 --> 00:12:01,080 Speaker 2: my siblings out, and live life. That's it. Because the 248 00:12:01,080 --> 00:12:03,679 Speaker 2: bar area is expensive, just like New York, just like Miami. 249 00:12:04,360 --> 00:12:06,920 Speaker 2: It's inflations through the roof back then, so I was 250 00:12:06,960 --> 00:12:09,240 Speaker 2: just trying to figure it out. And people, you know, 251 00:12:09,280 --> 00:12:11,439 Speaker 2: they always say, YO used to make almost a quarter 252 00:12:11,480 --> 00:12:13,200 Speaker 2: of a million dollars as a cup. I was like, yes, 253 00:12:13,240 --> 00:12:16,520 Speaker 2: but what you don't understand is the time that it 254 00:12:16,559 --> 00:12:19,240 Speaker 2: took me to actually make that money. I had no life. 255 00:12:19,480 --> 00:12:23,240 Speaker 3: So you made the six figures the salary base, but 256 00:12:23,320 --> 00:12:26,280 Speaker 3: the overtime added is that how you got to the yes? 257 00:12:26,800 --> 00:12:29,400 Speaker 2: Yes, So a lot of people don't realize that, Like 258 00:12:29,720 --> 00:12:31,959 Speaker 2: with police work, like let's say, and I always get 259 00:12:31,960 --> 00:12:34,240 Speaker 2: this question like hey Paul, Like let's say, I have 260 00:12:34,280 --> 00:12:36,640 Speaker 2: anybody to start any business, and I have these ideas 261 00:12:36,679 --> 00:12:38,400 Speaker 2: that I want to do. I was like the path 262 00:12:38,440 --> 00:12:39,959 Speaker 2: of police resistance if I was to do it all 263 00:12:40,000 --> 00:12:42,160 Speaker 2: over again, if I was twenty one. And you don't 264 00:12:42,160 --> 00:12:45,680 Speaker 2: even need a college degree because right now, all police 265 00:12:45,679 --> 00:12:48,400 Speaker 2: departments are hiring massively, right they just need good people, 266 00:12:48,440 --> 00:12:51,600 Speaker 2: good people that actually can communicate with the community. And 267 00:12:52,559 --> 00:12:55,680 Speaker 2: I would go ahead, apply to a police department, learn 268 00:12:55,760 --> 00:12:58,240 Speaker 2: the foundations of what they're going to teach you, and 269 00:12:58,280 --> 00:13:00,960 Speaker 2: then make your own go ahead, And it's a customer 270 00:13:01,000 --> 00:13:03,079 Speaker 2: service based job. That's what I tell people. It's customer 271 00:13:03,160 --> 00:13:05,920 Speaker 2: service base. It doesn't matter what situation you're in, you're 272 00:13:05,920 --> 00:13:08,720 Speaker 2: always gonna stay neutral. You're gonna go ahead and put 273 00:13:08,760 --> 00:13:12,720 Speaker 2: your best foot forward. Now, majority of the departments they're 274 00:13:12,720 --> 00:13:16,360 Speaker 2: doing overtime. They have unlimited overtime because they're so low 275 00:13:16,720 --> 00:13:20,040 Speaker 2: on law enforcement officers throughout the United States. So guess 276 00:13:20,080 --> 00:13:24,480 Speaker 2: what what do I call that? In business? Leverage? Leverage 277 00:13:24,520 --> 00:13:26,920 Speaker 2: that go ahead, you're not gonna what are you gonna 278 00:13:26,920 --> 00:13:28,599 Speaker 2: do when you go home, You're gonna go ahead and 279 00:13:28,640 --> 00:13:31,800 Speaker 2: relax Netflix, and then you're gonna wonder why you haven't 280 00:13:31,800 --> 00:13:34,120 Speaker 2: moved up in life, why you're not starting that business, 281 00:13:34,320 --> 00:13:37,760 Speaker 2: why you know you can't afford that vehicle, or maybe 282 00:13:37,760 --> 00:13:40,520 Speaker 2: why you're running along on bills is because you're not 283 00:13:40,640 --> 00:13:43,880 Speaker 2: taking in perfect action to go ahead and make yourself 284 00:13:43,920 --> 00:13:46,960 Speaker 2: uncomfortable and go get it. We have to go ahead 285 00:13:47,000 --> 00:13:49,400 Speaker 2: and change or old life for our new life. And 286 00:13:49,400 --> 00:13:52,360 Speaker 2: I always tell people that was I super uncomfortable being 287 00:13:52,400 --> 00:13:55,160 Speaker 2: the police dude. I'm telling you right now. The first 288 00:13:55,520 --> 00:13:58,320 Speaker 2: night I was exposed to police work is when I 289 00:13:58,320 --> 00:14:00,640 Speaker 2: had to put my bulletproof vest on my form and 290 00:14:00,679 --> 00:14:02,720 Speaker 2: people were like, ohy, officer. I was just like, there's 291 00:14:02,760 --> 00:14:06,640 Speaker 2: no way. I was like, this feels so weird. That guy. 292 00:14:06,760 --> 00:14:11,400 Speaker 2: I was like, damn, dude, like like this, I feel awkward, right, 293 00:14:11,800 --> 00:14:15,599 Speaker 2: But I got used to it. Actually, I feel like 294 00:14:15,640 --> 00:14:18,640 Speaker 2: I've changed thousands of people's views on police work in 295 00:14:18,679 --> 00:14:21,120 Speaker 2: that specific city because when they would meet me, dude, 296 00:14:21,160 --> 00:14:23,520 Speaker 2: a regular guy, and I always say that I'm an 297 00:14:23,560 --> 00:14:26,880 Speaker 2: average dude. I'm an average dude that just did good decisions. 298 00:14:27,200 --> 00:14:29,000 Speaker 2: And that's it. I know, how to communicate with people. 299 00:14:29,440 --> 00:14:32,800 Speaker 2: So towards the last two years, man, this is what happened. 300 00:14:32,800 --> 00:14:36,440 Speaker 2: This dramatically changed everything. And I think because I've been 301 00:14:36,480 --> 00:14:39,640 Speaker 2: exposed to so many high end entrepreneurs just like your 302 00:14:39,640 --> 00:14:42,680 Speaker 2: guys selves, but like mentors that I paid a ton 303 00:14:42,720 --> 00:14:44,960 Speaker 2: of money to be in their circle, because being in 304 00:14:45,040 --> 00:14:48,000 Speaker 2: specific rooms changes your mindset. And I know you guys 305 00:14:48,080 --> 00:14:51,760 Speaker 2: know that. But the last two years, man, I was 306 00:14:52,120 --> 00:14:54,200 Speaker 2: in the part of my life where I was twenty 307 00:14:54,320 --> 00:14:57,360 Speaker 2: nine and I was looking at it like, Damn, I 308 00:14:57,360 --> 00:15:01,080 Speaker 2: got no life. I got a horrible relationship right now 309 00:15:01,240 --> 00:15:02,800 Speaker 2: because I was still with my ex seven years. It 310 00:15:02,840 --> 00:15:04,840 Speaker 2: was just toxic, bro, because I was never at home 311 00:15:04,880 --> 00:15:08,160 Speaker 2: because I was at work. And then I was just like, 312 00:15:09,040 --> 00:15:11,560 Speaker 2: what else can go wrong? And this is what happened. 313 00:15:11,640 --> 00:15:15,200 Speaker 2: My biological dad died. My mom had a mini stroke, 314 00:15:15,280 --> 00:15:17,960 Speaker 2: so half of her face was like paralyzed. Bro. She's 315 00:15:18,000 --> 00:15:20,240 Speaker 2: the hardest working woman I ever know in my life. 316 00:15:21,000 --> 00:15:25,360 Speaker 2: My stepdad got on dialysis. So it's just like all 317 00:15:25,360 --> 00:15:30,000 Speaker 2: these three factors, man, which equals what funny money, money 318 00:15:30,000 --> 00:15:32,720 Speaker 2: that I didn't have. So ultimately it put me on 319 00:15:32,840 --> 00:15:34,640 Speaker 2: my back against the wall. What am I going to do? 320 00:15:35,440 --> 00:15:37,600 Speaker 2: What am I going to do? And that and and 321 00:15:37,640 --> 00:15:39,560 Speaker 2: at that moment, man, I was just like, you know what, 322 00:15:40,800 --> 00:15:43,240 Speaker 2: I already had a side hustle, which this is why 323 00:15:43,240 --> 00:15:45,560 Speaker 2: I'm a true believer in very simple businesses. So I 324 00:15:45,600 --> 00:15:49,120 Speaker 2: started out with ATMs, initially ATMs Automated teller machines, you 325 00:15:49,120 --> 00:15:51,960 Speaker 2: know the hash maschiines that WCR liquorsource, And that was 326 00:15:52,000 --> 00:15:53,960 Speaker 2: one of my first side hustles while I was in 327 00:15:54,600 --> 00:15:57,640 Speaker 2: the police and the police force was ATMs, which made 328 00:15:57,640 --> 00:15:59,720 Speaker 2: me financially free. They make me a multi millionaire, no, 329 00:16:00,280 --> 00:16:02,120 Speaker 2: but it made me financially free. So I was able 330 00:16:02,120 --> 00:16:05,000 Speaker 2: to generate anywhere between twelve to fifteen thousand dollars and 331 00:16:05,040 --> 00:16:05,960 Speaker 2: residual income from that. 332 00:16:06,120 --> 00:16:07,080 Speaker 1: Where'd you get the idea? 333 00:16:07,200 --> 00:16:09,360 Speaker 3: Because it feels like I'm listening to your story and 334 00:16:09,400 --> 00:16:12,040 Speaker 3: it feels like everything that you've gone through has prepared 335 00:16:12,080 --> 00:16:12,920 Speaker 3: you for the next moment. 336 00:16:13,160 --> 00:16:13,320 Speaker 1: Right. 337 00:16:13,360 --> 00:16:14,880 Speaker 3: One of the things that you didn't have at the beginning, 338 00:16:14,880 --> 00:16:18,000 Speaker 3: you said was financial education. So as you're making I mean, 339 00:16:18,200 --> 00:16:19,920 Speaker 3: a quarter million is a lot of money for all 340 00:16:19,920 --> 00:16:22,040 Speaker 3: of Obviously you put the grinding and the work in 341 00:16:22,120 --> 00:16:25,680 Speaker 3: to get to that salary. How are you becoming financially disciplined. 342 00:16:25,680 --> 00:16:28,160 Speaker 3: Who's putting you onto these ideas to say? Or are 343 00:16:28,200 --> 00:16:30,720 Speaker 3: you going through neighborhoods and seeing a need and saying, 344 00:16:30,760 --> 00:16:31,960 Speaker 3: all right, this is opportunity. 345 00:16:32,360 --> 00:16:34,400 Speaker 1: How are you taking this perspective? 346 00:16:34,560 --> 00:16:36,880 Speaker 2: No, man, that's a great question. And what it was. 347 00:16:37,000 --> 00:16:39,000 Speaker 2: It was actually a friend of mine. He had about 348 00:16:39,040 --> 00:16:43,040 Speaker 2: fifteen years more than me in police work, and I 349 00:16:43,080 --> 00:16:45,400 Speaker 2: remember he would always be so happy to talk to 350 00:16:45,440 --> 00:16:49,520 Speaker 2: me about entrepreneurship in business. See in my police department. 351 00:16:49,560 --> 00:16:51,600 Speaker 2: I'm not going to say that it was a toxic 352 00:16:51,720 --> 00:16:53,960 Speaker 2: environment as far as were my police, but the morale 353 00:16:54,080 --> 00:16:57,520 Speaker 2: was down. So think about going to a workspace right 354 00:16:58,000 --> 00:17:01,320 Speaker 2: and being around just people that complain all the time 355 00:17:01,440 --> 00:17:04,320 Speaker 2: about what they do right. And this is what allowed 356 00:17:04,320 --> 00:17:06,080 Speaker 2: me to separate myself from them, because I'm a very 357 00:17:06,119 --> 00:17:10,119 Speaker 2: optimistic guy. Guys, I'm very solution driven. The house can 358 00:17:10,200 --> 00:17:13,080 Speaker 2: be burning down, I'm gonna find a solution to stop it. Right. 359 00:17:13,720 --> 00:17:17,240 Speaker 2: So that one friend who had fifteen years on he 360 00:17:17,280 --> 00:17:20,639 Speaker 2: would always talk about business ideas and I would be 361 00:17:20,680 --> 00:17:22,560 Speaker 2: the only one to hear him. So you know what, 362 00:17:22,600 --> 00:17:24,480 Speaker 2: We'll sit there drink coffee. He'll be like, dude, you 363 00:17:24,520 --> 00:17:27,040 Speaker 2: know it would be awesome. What can make us financially free. 364 00:17:27,080 --> 00:17:31,000 Speaker 2: I was like, what he's like. So I was going 365 00:17:31,000 --> 00:17:32,840 Speaker 2: through the internet. I was going through Facebook and at 366 00:17:32,840 --> 00:17:35,960 Speaker 2: this time, guys, I wasn't on social media for eight years, okay, 367 00:17:36,000 --> 00:17:39,280 Speaker 2: so I was completely off the grid. And he was 368 00:17:39,320 --> 00:17:40,520 Speaker 2: just like, dude, I saw it to sing on social 369 00:17:40,560 --> 00:17:43,480 Speaker 2: media with ATMs, and you can put your own money 370 00:17:43,480 --> 00:17:45,680 Speaker 2: in it. You can buy the machine for the manufacturer, 371 00:17:45,960 --> 00:17:47,879 Speaker 2: and then you can make residual income off of that. 372 00:17:47,920 --> 00:17:49,919 Speaker 2: You can make off the fee search arge fees. And 373 00:17:49,960 --> 00:17:52,920 Speaker 2: I was just like, ah, that's interesting, right. I didn't 374 00:17:52,960 --> 00:17:55,080 Speaker 2: take it seriously like I was gonna do it at 375 00:17:55,080 --> 00:17:57,320 Speaker 2: that time, but he had put it in my ear. 376 00:17:57,800 --> 00:18:00,199 Speaker 2: And then when it came at the moment where that 377 00:18:00,320 --> 00:18:03,320 Speaker 2: critical events happened with my family, and I was just like, dude, 378 00:18:03,359 --> 00:18:06,040 Speaker 2: I gotta figure it out how I can make either 379 00:18:06,119 --> 00:18:08,480 Speaker 2: the same amount of making right now working eighty to 380 00:18:08,480 --> 00:18:10,480 Speaker 2: one hundred hours work weeks, but reduce the time that 381 00:18:10,480 --> 00:18:13,359 Speaker 2: I'm investing in doing that. And that was the first step. 382 00:18:13,680 --> 00:18:16,399 Speaker 2: A lot of people they think of how can I 383 00:18:16,480 --> 00:18:20,000 Speaker 2: become a millionaire right now? And that is the wrong 384 00:18:20,520 --> 00:18:22,800 Speaker 2: path to think like that. And the reason why you 385 00:18:22,840 --> 00:18:26,880 Speaker 2: see this is because in business, you guys always wanted 386 00:18:26,880 --> 00:18:28,840 Speaker 2: to use leverage. You guys want to go through the 387 00:18:28,880 --> 00:18:31,760 Speaker 2: path of lease resistance. The path of lease resistance for 388 00:18:31,800 --> 00:18:35,320 Speaker 2: the average person like myself, for anybody watching this right now, 389 00:18:35,720 --> 00:18:38,399 Speaker 2: is that you want to leverage what's already working in 390 00:18:38,480 --> 00:18:41,879 Speaker 2: the market in any niche Okay, So if you see 391 00:18:42,000 --> 00:18:45,560 Speaker 2: that ATMs is working, why can't you do it? What 392 00:18:45,720 --> 00:18:49,840 Speaker 2: is stopping you from doing well? The thought process behind 393 00:18:50,000 --> 00:18:52,760 Speaker 2: new entrepreneurs or entrepreneurs that don't go into business and 394 00:18:52,800 --> 00:18:56,280 Speaker 2: don't know about investing, is they think about the negative 395 00:18:56,320 --> 00:18:58,400 Speaker 2: stuff first. And that's what it comes down to. Man, 396 00:18:58,480 --> 00:19:00,760 Speaker 2: I thought of the negative stuff when I first started 397 00:19:00,760 --> 00:19:04,240 Speaker 2: my first couple of businesses. My family still thinks negative 398 00:19:04,240 --> 00:19:07,520 Speaker 2: stuff about starting businesses. Whenever I would tell my mom 399 00:19:07,560 --> 00:19:09,720 Speaker 2: about starting whether it was the ATMs or the credit 400 00:19:09,800 --> 00:19:12,840 Speaker 2: card processing or probably the digital consulting, or moving to 401 00:19:12,840 --> 00:19:15,800 Speaker 2: Miami or moving to San Diego the past few years, 402 00:19:15,840 --> 00:19:19,240 Speaker 2: right or even being a police officer. Every single time 403 00:19:19,560 --> 00:19:22,720 Speaker 2: that I would tell anybody my ideas, they would shoot 404 00:19:22,760 --> 00:19:25,240 Speaker 2: them down. They would shoot them down. And I know 405 00:19:25,320 --> 00:19:27,840 Speaker 2: that everybody watching this right now, and including you guys, 406 00:19:27,960 --> 00:19:30,560 Speaker 2: you guys gone through the same thing where you guys are, 407 00:19:30,800 --> 00:19:33,560 Speaker 2: We're gonna have one of the biggest podcasts in financial literacy. 408 00:19:33,560 --> 00:19:35,680 Speaker 2: And I could guarantee you each one of you guys 409 00:19:35,680 --> 00:19:37,360 Speaker 2: probably had one person say. 410 00:19:37,600 --> 00:19:40,280 Speaker 1: Sure, yeah, I got some text messages. You're still safe. 411 00:19:40,119 --> 00:19:45,119 Speaker 2: Your little podcast. Right, I've had excess say that about me. 412 00:19:45,240 --> 00:19:47,119 Speaker 2: Your little business is not gonna work. You're in a 413 00:19:47,160 --> 00:19:50,600 Speaker 2: law enforcement you're a cop. What are you thinking of doing? 414 00:19:50,880 --> 00:19:53,400 Speaker 2: Like you're a grown man, be serious about it, which 415 00:19:53,480 --> 00:19:56,919 Speaker 2: led to me splitting from an X, But that's another story. 416 00:19:57,960 --> 00:20:00,960 Speaker 2: But to go to it, man, that one friend is 417 00:20:01,000 --> 00:20:03,280 Speaker 2: what put that idea. So when it came down to 418 00:20:03,320 --> 00:20:05,919 Speaker 2: it and I had my back against the wall, dude, 419 00:20:05,960 --> 00:20:09,520 Speaker 2: it just made sense. I was able to delegate one 420 00:20:09,600 --> 00:20:11,399 Speaker 2: day out of the week to it, and I was 421 00:20:11,440 --> 00:20:14,000 Speaker 2: just like, Okay, I have experience in sales. I know 422 00:20:14,000 --> 00:20:16,199 Speaker 2: how to talk to people, so why not. And that's 423 00:20:16,240 --> 00:20:19,160 Speaker 2: what I mean. That's ultimately how that idea was able 424 00:20:19,160 --> 00:20:22,560 Speaker 2: to come to reality. I was able to go ahead 425 00:20:23,520 --> 00:20:27,520 Speaker 2: buy ten ATMs initially, and at that time, ATMs cost 426 00:20:27,560 --> 00:20:30,200 Speaker 2: around twenty one hund dollars. Right now it costs around 427 00:20:30,720 --> 00:20:34,119 Speaker 2: twenty three hundred dollars, and I was able to deploy 428 00:20:34,160 --> 00:20:36,600 Speaker 2: them out there. Man, I was able to go to businesses, 429 00:20:36,840 --> 00:20:40,399 Speaker 2: talk to the owner, tell them the value about having 430 00:20:40,520 --> 00:20:43,719 Speaker 2: my actual machines rather than the competitors. Because a lot 431 00:20:43,760 --> 00:20:46,400 Speaker 2: of people think like, well, isn't the market saturated as 432 00:20:46,400 --> 00:20:49,800 Speaker 2: of right now? Yes, the market is saturated because the 433 00:20:49,840 --> 00:20:53,080 Speaker 2: business has been around for so long, and this is 434 00:20:53,080 --> 00:20:56,919 Speaker 2: why I still have that company. It's still going. But 435 00:20:57,760 --> 00:20:59,959 Speaker 2: is it growing massively like the past three year? 436 00:21:01,160 --> 00:21:05,920 Speaker 3: The scaling of it exactly, so the ATM scenes now 437 00:21:06,040 --> 00:21:07,560 Speaker 3: you said they're getting fifteen thousand. 438 00:21:08,400 --> 00:21:12,640 Speaker 2: Yes, so I had thirty ATMs which they were generating 439 00:21:12,640 --> 00:21:14,840 Speaker 2: me fifteen thousand dollars on a monthly basis. 440 00:21:14,880 --> 00:21:17,160 Speaker 1: So you're doing fifteen thousand dollars a month. I'm looking 441 00:21:17,200 --> 00:21:17,439 Speaker 1: at this. 442 00:21:17,560 --> 00:21:20,359 Speaker 3: At what point do you say, Okay, the time that 443 00:21:20,400 --> 00:21:22,520 Speaker 3: has taken me to get this type of money is. 444 00:21:22,560 --> 00:21:25,040 Speaker 1: Far less than what I'm doing in this career. 445 00:21:25,400 --> 00:21:27,640 Speaker 3: It's time for me to make the pivot and look 446 00:21:27,640 --> 00:21:31,159 Speaker 3: at entrepreneurship as a full time thing, not just a 447 00:21:31,320 --> 00:21:34,440 Speaker 3: side income thing. We like like hustles because it takes grind, 448 00:21:34,480 --> 00:21:35,919 Speaker 3: It takes a lot of dedication and takes a lot 449 00:21:35,920 --> 00:21:36,800 Speaker 3: of sacrifice to do it. 450 00:21:37,440 --> 00:21:38,399 Speaker 1: At what point is it. 451 00:21:38,520 --> 00:21:41,720 Speaker 3: You're saying, all right, I'm putting this, putting the badge down, 452 00:21:41,840 --> 00:21:42,760 Speaker 3: this is what we're going with. 453 00:21:43,640 --> 00:21:46,760 Speaker 2: Yeah, Man, To be honest, it really comes down to 454 00:21:46,800 --> 00:21:50,200 Speaker 2: your environment. In my environment, like I said, I came 455 00:21:50,240 --> 00:21:53,199 Speaker 2: from a family that didn't have We weren't rich, we 456 00:21:53,200 --> 00:21:56,199 Speaker 2: weren't even middle class. We were, you know, lightway in 457 00:21:56,240 --> 00:22:00,080 Speaker 2: the poverty section. But it was the mindset of my 458 00:22:00,160 --> 00:22:03,240 Speaker 2: parents and who was around me, basically because I felt 459 00:22:03,280 --> 00:22:05,960 Speaker 2: like I had to justify my decision making. And I 460 00:22:05,960 --> 00:22:08,760 Speaker 2: feel like a lot of people, especially nowadays, they have 461 00:22:08,840 --> 00:22:10,959 Speaker 2: to justify the decision maker, whether it was their spouse, 462 00:22:11,400 --> 00:22:14,760 Speaker 2: who's around their circle, their friends, family, whoever it is, 463 00:22:15,200 --> 00:22:18,399 Speaker 2: and that actually, I feel blocks a lot of people 464 00:22:18,400 --> 00:22:22,160 Speaker 2: from actually starting and being great. So when I went 465 00:22:22,200 --> 00:22:24,920 Speaker 2: ahead and it took me eighteen months to hit those numbers, 466 00:22:25,000 --> 00:22:30,080 Speaker 2: the twelve fifteen thousand dollars in residual income, that allowed 467 00:22:30,080 --> 00:22:32,840 Speaker 2: me to reduce my workload from eighty two hundred hours 468 00:22:32,840 --> 00:22:37,280 Speaker 2: to now forty hours overtime's done, overtimes done. So then 469 00:22:37,720 --> 00:22:41,320 Speaker 2: at that stage of the game, I'm a serial entrepreneur, 470 00:22:42,119 --> 00:22:45,000 Speaker 2: so I started thinking, Okay, what else could I do? 471 00:22:46,240 --> 00:22:48,760 Speaker 2: And then that's when I decided to jump on Facebook. 472 00:22:49,240 --> 00:22:52,320 Speaker 2: I decided to jump on Facebook. And remember, you guys, 473 00:22:52,320 --> 00:22:54,119 Speaker 2: I wasn't on social media for eighty or since my Space, 474 00:22:54,920 --> 00:22:57,399 Speaker 2: so I didn't know what I was looking at. But 475 00:22:57,480 --> 00:23:00,960 Speaker 2: this is coming in the beginning of twenty twenty. And 476 00:23:00,960 --> 00:23:04,000 Speaker 2: in the beginning of twenty twenty, I get targeted on 477 00:23:04,040 --> 00:23:08,680 Speaker 2: an ad from Zuckerberg and it's a book from a 478 00:23:09,160 --> 00:23:12,280 Speaker 2: digital marketer called Russell Brunson. Yeah, she has a pretty 479 00:23:12,320 --> 00:23:15,679 Speaker 2: massive company called Clickfunnels. And then I got targeted by 480 00:23:15,680 --> 00:23:18,200 Speaker 2: another marketer called Dan Henry and his book was called 481 00:23:18,240 --> 00:23:23,000 Speaker 2: Digital Millionaire. So inside these books, Okay, I wasn't a reader, 482 00:23:23,040 --> 00:23:24,639 Speaker 2: by the way, as you guys know in the very 483 00:23:24,680 --> 00:23:26,760 Speaker 2: beginning of the story. You know, I'm a black sheep 484 00:23:26,840 --> 00:23:30,000 Speaker 2: in the family. So was in studious, dropped out of college, 485 00:23:30,040 --> 00:23:32,719 Speaker 2: chapter getting my associates because I needed to work. You know. 486 00:23:32,720 --> 00:23:34,960 Speaker 2: I felt like, as a man, I shouldn't be asking 487 00:23:35,000 --> 00:23:39,359 Speaker 2: money for my parents, right, So then decided to get 488 00:23:39,400 --> 00:23:42,679 Speaker 2: these books for about two bucks each read them and 489 00:23:43,880 --> 00:23:46,800 Speaker 2: I'm not shitting you, I read them like six times, 490 00:23:47,040 --> 00:23:49,639 Speaker 2: both books, and I was just an odd dude because 491 00:23:49,840 --> 00:23:52,320 Speaker 2: I'm sitting there in my desk, and I'm like, this 492 00:23:52,440 --> 00:23:55,159 Speaker 2: is amazing. This is like a movie, right to go 493 00:23:55,240 --> 00:23:57,720 Speaker 2: back to the movies man, And I'm like, these guys 494 00:23:57,720 --> 00:24:03,159 Speaker 2: were able to create multid dollar businesses off of digital products. 495 00:24:03,560 --> 00:24:05,600 Speaker 2: And mind you, this isn't all to me because I 496 00:24:05,600 --> 00:24:08,919 Speaker 2: haven't been online, so I haven't seen the change of 497 00:24:09,000 --> 00:24:12,159 Speaker 2: when Instagram appeared, Twitter appeared, Like I heard of the names, 498 00:24:12,600 --> 00:24:15,760 Speaker 2: but I never used them. And that just shows you 499 00:24:15,760 --> 00:24:19,800 Speaker 2: you don't got to be hip to knowing social media 500 00:24:20,480 --> 00:24:24,359 Speaker 2: to actually build up another business on social media or 501 00:24:24,400 --> 00:24:27,520 Speaker 2: in the online space. Because if you take my example, 502 00:24:28,080 --> 00:24:32,880 Speaker 2: I took those books. I had so much conviction that 503 00:24:33,280 --> 00:24:35,919 Speaker 2: if it can work for those two gentlemen, that it 504 00:24:35,960 --> 00:24:39,480 Speaker 2: could work for me, because why we're all human. We're 505 00:24:39,480 --> 00:24:44,480 Speaker 2: all human. The power of executing imperfect action will take 506 00:24:44,480 --> 00:24:47,399 Speaker 2: you farther than someone who is knowledgeable, somebody who has 507 00:24:47,400 --> 00:24:50,480 Speaker 2: a master somebody who has a PhD, but then is 508 00:24:50,560 --> 00:24:54,879 Speaker 2: stuck on being a perfectionist. And being a perfectionist is 509 00:24:54,880 --> 00:24:58,560 Speaker 2: a dream killer. Taking in perfect action, you're able to 510 00:24:58,680 --> 00:25:01,199 Speaker 2: learn from the best school that I believe is the 511 00:25:01,200 --> 00:25:03,960 Speaker 2: best school in life. And what is that school? 512 00:25:03,960 --> 00:25:08,200 Speaker 1: Are nots man exactly? We got a doctor in exactly. 513 00:25:08,440 --> 00:25:11,639 Speaker 2: Hey, man, you gotta go through the trenches. You know, 514 00:25:11,760 --> 00:25:13,119 Speaker 2: at the end of the day, that's the best way 515 00:25:13,160 --> 00:25:15,240 Speaker 2: to learn because you're never gonna forget from that experience. 516 00:25:15,280 --> 00:25:18,399 Speaker 2: You're always gonna say, hey, we don't do that because 517 00:25:18,400 --> 00:25:20,879 Speaker 2: we were ready, you know, learned this way from our 518 00:25:20,920 --> 00:25:23,120 Speaker 2: first venture or the first time, but that we attempted 519 00:25:23,119 --> 00:25:24,800 Speaker 2: to do this, and that's that's the best way to learn. 520 00:25:25,480 --> 00:25:27,560 Speaker 2: So I was able to go ahead and invest my 521 00:25:27,560 --> 00:25:30,879 Speaker 2: first ten thousand dollars and actually learning how to go 522 00:25:30,920 --> 00:25:35,119 Speaker 2: ahead and make my own program online. And I remember 523 00:25:35,119 --> 00:25:38,200 Speaker 2: when I send up for this first mentorship, it was Okay, 524 00:25:38,280 --> 00:25:39,720 Speaker 2: what are you good at? That was the question they 525 00:25:39,760 --> 00:25:41,159 Speaker 2: asked me. And I was just like, dude, I'm a 526 00:25:41,200 --> 00:25:44,800 Speaker 2: cop and I also do ATMs. They're like, go with 527 00:25:44,880 --> 00:25:48,200 Speaker 2: ATMs because no one likes the police, straight up his words. 528 00:25:48,240 --> 00:25:50,520 Speaker 2: And I was just like, yeah, I was. I was like, 529 00:25:50,680 --> 00:25:52,960 Speaker 2: that was great of this. I was like, all right, 530 00:25:53,040 --> 00:25:57,280 Speaker 2: all right, good, good enough. So then I go ahead, man, 531 00:25:57,400 --> 00:26:01,399 Speaker 2: and I launched the ATM program that I had. The 532 00:26:01,440 --> 00:26:04,080 Speaker 2: first program that I launched was called thirty eight at 533 00:26:04,280 --> 00:26:06,480 Speaker 2: on BIS. I know it was not the sexiest name, 534 00:26:06,520 --> 00:26:08,960 Speaker 2: but I went with it right in perfect action. And 535 00:26:09,040 --> 00:26:13,520 Speaker 2: I also launched a Facebook group, okay, and my idea was, like, dude, 536 00:26:13,520 --> 00:26:15,960 Speaker 2: I want to build a community of like mine, individuals 537 00:26:16,080 --> 00:26:18,240 Speaker 2: that want to talk about ATMs. That's it, Like, I'm 538 00:26:18,240 --> 00:26:20,040 Speaker 2: going to help them out, even if they're beginner, even 539 00:26:20,080 --> 00:26:21,600 Speaker 2: if they don't pay me, I'm still going to help 540 00:26:21,680 --> 00:26:23,440 Speaker 2: them out because I just want to add value, right 541 00:26:23,520 --> 00:26:26,479 Speaker 2: type of guy I am. So then started out with 542 00:26:26,480 --> 00:26:30,200 Speaker 2: like five members, and throughout this next six month period, dude, 543 00:26:30,200 --> 00:26:33,240 Speaker 2: we're talking about April of twenty twenty to about the 544 00:26:33,359 --> 00:26:37,880 Speaker 2: end of twenty twenty, I probably made roughly around seven 545 00:26:37,880 --> 00:26:41,520 Speaker 2: thousand dollars off of that program. And now, dude, I'm 546 00:26:41,640 --> 00:26:46,480 Speaker 2: literally thinking, like, why is it that I haven't generated 547 00:26:47,560 --> 00:26:49,879 Speaker 2: quite a bit of money from this program that I 548 00:26:50,000 --> 00:26:53,200 Speaker 2: just launched. And you got these other guys with these 549 00:26:53,200 --> 00:26:56,160 Speaker 2: claims saying like, dude, I'm making one hundred thousand, I'm 550 00:26:56,160 --> 00:26:58,760 Speaker 2: making three hundred thousand a month, I'm making a million dollars? 551 00:26:58,880 --> 00:27:02,080 Speaker 2: What's so special about? So what did I do? I 552 00:27:02,119 --> 00:27:05,240 Speaker 2: took a step back, right, what's entrepreneurs We don't like 553 00:27:05,280 --> 00:27:07,119 Speaker 2: doing that, but we have to do it. And I 554 00:27:07,160 --> 00:27:10,679 Speaker 2: did market research, so micro research is I went to 555 00:27:10,680 --> 00:27:14,159 Speaker 2: go see what my competitors are doing, okay, and I 556 00:27:14,240 --> 00:27:17,159 Speaker 2: was just like, what is working for them? And I 557 00:27:17,200 --> 00:27:19,880 Speaker 2: started analyzing it, and I was just like, Okay, if 558 00:27:19,880 --> 00:27:22,160 Speaker 2: you're able to make any niche, think of any niche 559 00:27:22,200 --> 00:27:23,800 Speaker 2: that you would want to do in life, you can 560 00:27:23,840 --> 00:27:27,280 Speaker 2: make it simpler, faster, and easier for people, especially in 561 00:27:27,320 --> 00:27:28,960 Speaker 2: the online world because you got to think about it 562 00:27:29,040 --> 00:27:35,240 Speaker 2: right now. COVID dramatically change everybody's mindset when it comes 563 00:27:35,280 --> 00:27:39,520 Speaker 2: to comediens. Okay, think about it. People want things now, right, 564 00:27:39,760 --> 00:27:42,280 Speaker 2: So if you're able to make it easier, you're going 565 00:27:42,320 --> 00:27:45,000 Speaker 2: to win, no matter what industry you're in. So I 566 00:27:45,040 --> 00:27:47,480 Speaker 2: went with that idea, that concept, especially during that time. 567 00:27:47,520 --> 00:27:51,040 Speaker 2: I started the business, the online business, building it during COVID, 568 00:27:51,640 --> 00:27:55,320 Speaker 2: and I was just like, you know what, I know 569 00:27:55,400 --> 00:27:57,800 Speaker 2: the people to go ahead and find locations for people. 570 00:27:57,920 --> 00:28:00,280 Speaker 2: I know the people that can actually ship them out 571 00:28:00,320 --> 00:28:02,199 Speaker 2: the machines. I know the people that can provide them 572 00:28:02,240 --> 00:28:04,920 Speaker 2: the network. I'll just go ahead and talk to them. 573 00:28:05,480 --> 00:28:08,879 Speaker 2: We'll create such an infrastructure. We'll all market where we 574 00:28:09,040 --> 00:28:11,720 Speaker 2: actually are hands on and we build the businesses for people, 575 00:28:12,640 --> 00:28:15,760 Speaker 2: and we just charge a startup fee and that's it. 576 00:28:15,880 --> 00:28:17,600 Speaker 2: We're not going to take any equity. They keep one 577 00:28:17,640 --> 00:28:20,440 Speaker 2: hundred percent of their profits, and it's it's a win win. 578 00:28:21,280 --> 00:28:25,320 Speaker 2: And then I remember it was in January of twenty 579 00:28:25,359 --> 00:28:27,960 Speaker 2: twenty one, three days before my birthday. My birthdays in 580 00:28:28,000 --> 00:28:32,000 Speaker 2: January eighteenth, Go Capcorn. But I remember I was talking 581 00:28:32,040 --> 00:28:35,040 Speaker 2: to a military veteran and he goes, Paul, I got 582 00:28:35,080 --> 00:28:38,560 Speaker 2: no experience in going out there and talking to business owners. 583 00:28:39,240 --> 00:28:42,080 Speaker 2: Do you have anything for me where you guys can 584 00:28:42,120 --> 00:28:45,240 Speaker 2: actually help me one on one? And I have not 585 00:28:45,440 --> 00:28:49,080 Speaker 2: even created the outline of this program, which was to 586 00:28:49,080 --> 00:28:52,760 Speaker 2: become a twenty seven million dollar idea okay at this time, 587 00:28:52,880 --> 00:28:55,720 Speaker 2: but this was the AHA moment. So I'm talking to 588 00:28:55,760 --> 00:29:00,560 Speaker 2: this vet and I'm like, well, what if my team 589 00:29:00,760 --> 00:29:02,800 Speaker 2: could go ahead and actually like find the location for you, 590 00:29:03,400 --> 00:29:06,840 Speaker 2: place the machines for you, and then we set up everything, 591 00:29:06,880 --> 00:29:09,480 Speaker 2: and I even have a tech like go one on 592 00:29:09,480 --> 00:29:11,000 Speaker 2: one with you and show you how to program and 593 00:29:11,040 --> 00:29:13,000 Speaker 2: all that. Would you be interested in something like this? 594 00:29:13,560 --> 00:29:15,760 Speaker 2: And he goes, yeah, that sounds great to me. Man, 595 00:29:15,840 --> 00:29:18,720 Speaker 2: You're you're saving me a ton of time. Awesome, how 596 00:29:18,800 --> 00:29:21,320 Speaker 2: much dude? At that time, I was selling my program 597 00:29:21,400 --> 00:29:24,560 Speaker 2: for nine ninety seven for one thousand dollars, and I 598 00:29:24,600 --> 00:29:26,520 Speaker 2: started looking at the overhead. I was say, okay, okay, 599 00:29:26,560 --> 00:29:29,400 Speaker 2: it's roughly gonna cost me this much, and how much 600 00:29:29,400 --> 00:29:31,880 Speaker 2: don I want to profit? All right, cool, all right? 601 00:29:32,280 --> 00:29:38,000 Speaker 2: Six thousand dollars, fifteen minute conversation, six thouars, six thousand 602 00:29:38,000 --> 00:29:43,200 Speaker 2: dollars payment dramatically changed my mindset on the possibility of 603 00:29:43,280 --> 00:29:48,320 Speaker 2: Buddy value actually making an offer that simpler, faster and easier, 604 00:29:48,760 --> 00:29:52,080 Speaker 2: that people get it and they'll be willing to buy 605 00:29:52,160 --> 00:29:54,880 Speaker 2: and pay for it. After that, man, it was like 606 00:29:55,040 --> 00:29:58,760 Speaker 2: literally push to the limit. I started mass hiring. My 607 00:29:58,840 --> 00:30:02,120 Speaker 2: first month that I made six figures by myself, I 608 00:30:02,160 --> 00:30:04,720 Speaker 2: was still a law enforcement just like you know the 609 00:30:04,800 --> 00:30:10,240 Speaker 2: nine to five entrepreneur, millionaire, millionaire, millionaire, five millionaire, where 610 00:30:10,360 --> 00:30:13,520 Speaker 2: he was still doing his law enforcement job. I made 611 00:30:13,520 --> 00:30:15,600 Speaker 2: my first six figures in March of twenty twenty one. 612 00:30:15,640 --> 00:30:17,800 Speaker 2: I made one hundred and twenty thousand dollars with eighty 613 00:30:17,840 --> 00:30:21,680 Speaker 2: percent net profit. And I was still a cop. And 614 00:30:21,880 --> 00:30:23,640 Speaker 2: the only reason why I didn't quit right there and 615 00:30:23,680 --> 00:30:27,320 Speaker 2: then is because of my environment. So what did I do. 616 00:30:27,960 --> 00:30:31,000 Speaker 2: I went to the first girl that I truly love, 617 00:30:31,400 --> 00:30:34,000 Speaker 2: my mom. I was like, hey, mom, check this out. 618 00:30:34,520 --> 00:30:37,120 Speaker 2: This is crazy, you know. I was like, I just 619 00:30:37,160 --> 00:30:39,120 Speaker 2: made this off of like one of my newest ventures 620 00:30:39,160 --> 00:30:41,280 Speaker 2: that has nothing to do with my tangible ATM business. 621 00:30:41,560 --> 00:30:45,040 Speaker 2: I think this could like essentially like make me financially free. 622 00:30:45,320 --> 00:30:47,080 Speaker 2: And well, I was really finished if you with ATAMS, 623 00:30:47,120 --> 00:30:52,160 Speaker 2: But I'm like real money, and she's like, Okay, unless 624 00:30:52,200 --> 00:30:54,600 Speaker 2: you've generated like a million dollars from it, don't quit. 625 00:30:54,920 --> 00:31:00,960 Speaker 2: And I was like, why benefits. I mean, that's is 626 00:31:01,040 --> 00:31:04,680 Speaker 2: what it is, benefits, right'st It is important, man, it 627 00:31:04,720 --> 00:31:07,800 Speaker 2: is important. But here's the thing. If you can make 628 00:31:07,840 --> 00:31:11,480 Speaker 2: tens of thousands of dollars in profit, you can afford benefits. 629 00:31:11,480 --> 00:31:11,720 Speaker 4: Man. 630 00:31:13,200 --> 00:31:16,440 Speaker 2: Benefits is like what one thousand dollars for top tier benefits. Man. 631 00:31:16,920 --> 00:31:19,200 Speaker 2: You know, if you got a family, probably gonna cost 632 00:31:19,240 --> 00:31:20,920 Speaker 2: you like three thousand. But if you're making tens of 633 00:31:20,960 --> 00:31:23,040 Speaker 2: thousands of dollars in profit, man, you could cover that 634 00:31:23,080 --> 00:31:25,520 Speaker 2: all day. And that's the thing. And that's what I'm 635 00:31:25,520 --> 00:31:27,360 Speaker 2: talking about, right. You know, me and my mom we 636 00:31:27,640 --> 00:31:30,280 Speaker 2: talk almost every other day, and the conversations that we 637 00:31:30,320 --> 00:31:35,000 Speaker 2: have is just like she didn't really believe me until 638 00:31:35,240 --> 00:31:40,000 Speaker 2: she saw the actual transformation, and the transformation I'm talking 639 00:31:40,040 --> 00:31:44,120 Speaker 2: about is maturity because I had to mature with the 640 00:31:44,160 --> 00:31:46,400 Speaker 2: way that Number one I would explain things to her, 641 00:31:46,480 --> 00:31:50,320 Speaker 2: But then also she had to see the concept actually work. 642 00:31:50,760 --> 00:31:53,560 Speaker 3: Are you maturing as you're making this money? Because I mean, 643 00:31:53,720 --> 00:31:55,200 Speaker 3: I mean at this point it sounds like you're like 644 00:31:55,360 --> 00:31:59,360 Speaker 3: late twenties maybe early thirties. Yeah, I can imagine. And 645 00:31:59,440 --> 00:32:01,360 Speaker 3: this has happened, right, Like I walk into school, I'm 646 00:32:01,360 --> 00:32:05,520 Speaker 3: a teacher. I'm making money doing my entrepreneurial journey, and 647 00:32:05,640 --> 00:32:07,960 Speaker 3: I started making my salary and now making more on 648 00:32:08,000 --> 00:32:11,200 Speaker 3: my salary, and then you're making more. The principle, and 649 00:32:11,320 --> 00:32:13,240 Speaker 3: if you're not mature enough, you're walking in there with 650 00:32:13,280 --> 00:32:16,760 Speaker 3: a different feel, a different swag, right, you almost want it. 651 00:32:16,760 --> 00:32:18,800 Speaker 3: You're trying to tell people how excited you are about 652 00:32:18,800 --> 00:32:20,520 Speaker 3: this thing. They could care less. You're trying to tell 653 00:32:20,520 --> 00:32:21,960 Speaker 3: them you They go, I'm about. 654 00:32:21,760 --> 00:32:23,240 Speaker 1: To leave here. They could care less. 655 00:32:24,840 --> 00:32:27,400 Speaker 3: Are you mature in this moment enough to say, all right, 656 00:32:27,600 --> 00:32:28,680 Speaker 3: they don't see my vision. 657 00:32:29,040 --> 00:32:30,680 Speaker 1: I know I'm leaving here at some point. 658 00:32:31,000 --> 00:32:33,000 Speaker 3: I'm going to try to help as many people as possible, 659 00:32:33,400 --> 00:32:35,520 Speaker 3: and if I can't, it doesn't matter. I'm just going 660 00:32:35,560 --> 00:32:37,080 Speaker 3: to continue a journey. They'll get to watch it from 661 00:32:37,080 --> 00:32:39,320 Speaker 3: a distance. Like, what's the mindset at this point? 662 00:32:39,560 --> 00:32:42,320 Speaker 2: No, that's a great question, man. The mindset at this 663 00:32:42,400 --> 00:32:44,360 Speaker 2: point is you guys got to think about it. Like, 664 00:32:44,920 --> 00:32:47,360 Speaker 2: I had already started an ATAM business before I got 665 00:32:47,400 --> 00:32:50,240 Speaker 2: into anything related to digital marketing, right, So I already 666 00:32:50,280 --> 00:32:52,520 Speaker 2: had tried to help a few of my coworkers by 667 00:32:52,600 --> 00:32:54,880 Speaker 2: trying to get them into that venture and I just 668 00:32:54,920 --> 00:32:57,880 Speaker 2: got shittered on. So I already had the mindset of 669 00:32:58,080 --> 00:33:01,360 Speaker 2: I have to help myself first before I can help 670 00:33:01,400 --> 00:33:04,360 Speaker 2: the masses. And that was the mindset that I initially 671 00:33:04,360 --> 00:33:06,680 Speaker 2: took while I was still out my ninety five. So 672 00:33:06,880 --> 00:33:10,560 Speaker 2: what I would recommend for everybody that is looking to 673 00:33:10,680 --> 00:33:14,840 Speaker 2: build up capital to invest into their business. There's massive 674 00:33:14,840 --> 00:33:18,720 Speaker 2: opportunities out there. There is there truly is for anyone, Okay, 675 00:33:19,240 --> 00:33:21,600 Speaker 2: whether it is actually going ahead. And I was talking 676 00:33:21,600 --> 00:33:24,480 Speaker 2: to the gentleman that was driving the uber. I mean, 677 00:33:25,160 --> 00:33:28,040 Speaker 2: there's so many ways you guys can make money to 678 00:33:28,080 --> 00:33:31,440 Speaker 2: save up for a business, to launch your idea. The 679 00:33:31,520 --> 00:33:34,280 Speaker 2: thing is what's going to separate those two percent of 680 00:33:34,320 --> 00:33:36,480 Speaker 2: people that actually do it compared to the other ninety 681 00:33:36,480 --> 00:33:40,000 Speaker 2: eight percent is the sacrifice of what you're willing to 682 00:33:40,160 --> 00:33:44,240 Speaker 2: do to actually make that happen. So for me to 683 00:33:44,280 --> 00:33:48,040 Speaker 2: paint the scenario even further, I was still running a 684 00:33:48,080 --> 00:33:52,200 Speaker 2: tangible ATM business. I hired two part timers, which meant 685 00:33:52,440 --> 00:33:55,440 Speaker 2: less profit for me so they can manage it so 686 00:33:55,480 --> 00:33:58,000 Speaker 2: I don't have to deal with loading the cash, dealing 687 00:33:58,040 --> 00:34:01,520 Speaker 2: with customer complaints, all that jazz. And then the second 688 00:34:01,600 --> 00:34:04,840 Speaker 2: part of this, I'm over here and I'm self educating 689 00:34:04,880 --> 00:34:07,680 Speaker 2: myself on a brand new industry, which is digital marketing, 690 00:34:08,160 --> 00:34:10,480 Speaker 2: which I didn't have like a mentor in front of me, 691 00:34:10,640 --> 00:34:14,840 Speaker 2: like it was literally like courses courses, right, So I 692 00:34:14,960 --> 00:34:18,720 Speaker 2: really had to believe and self motivate myself every day man, 693 00:34:18,840 --> 00:34:21,600 Speaker 2: to actually get it done. And then on top of that, 694 00:34:21,960 --> 00:34:25,960 Speaker 2: launching that actual program, which in itself digital marketing is 695 00:34:26,000 --> 00:34:28,799 Speaker 2: one of the most time intensive things you could do. 696 00:34:28,840 --> 00:34:31,520 Speaker 2: And I'm pretty sure you guys have the experience on that, man, 697 00:34:31,800 --> 00:34:35,279 Speaker 2: because I launched a podcast in March. So much work. 698 00:34:35,320 --> 00:34:38,359 Speaker 2: I'm like, dude, like I'm gart your great hairs every day, 699 00:34:38,400 --> 00:34:44,680 Speaker 2: you know, so it just goes like social media makes 700 00:34:44,760 --> 00:34:48,759 Speaker 2: everything else look like it's so glamorous, dude, Like it's 701 00:34:48,880 --> 00:34:51,680 Speaker 2: great being an entrepreneur. But if you were to ask 702 00:34:51,719 --> 00:34:54,040 Speaker 2: me again, they're like, Dude, if you were able to 703 00:34:54,040 --> 00:34:57,480 Speaker 2: make the same money like that you do an entrepreneurship, 704 00:34:57,719 --> 00:34:59,719 Speaker 2: but you were just a cop, would you just stay 705 00:34:59,719 --> 00:35:02,440 Speaker 2: as a I would say yes, one hundred percent. And 706 00:35:02,480 --> 00:35:07,080 Speaker 2: the reason why is because entrepreneurship there's always something that 707 00:35:07,160 --> 00:35:11,040 Speaker 2: goes wrong every single day, no matter what it is. 708 00:35:11,200 --> 00:35:13,680 Speaker 2: If you're big enough, If you're big enough, and when 709 00:35:13,680 --> 00:35:15,520 Speaker 2: you get to the point where you have let's say 710 00:35:15,520 --> 00:35:19,399 Speaker 2: fifty two hundred employees, you're managing people, man. So think 711 00:35:19,400 --> 00:35:21,000 Speaker 2: about it like that. I like the concept that you 712 00:35:21,040 --> 00:35:24,040 Speaker 2: guys said with school and like if you're a teacher, right, 713 00:35:24,400 --> 00:35:27,680 Speaker 2: imagine now you're just dealing with adults. But each adult 714 00:35:27,840 --> 00:35:30,400 Speaker 2: they have to get along. They have to believe in 715 00:35:30,440 --> 00:35:33,400 Speaker 2: the culture, on the vision that you created, and you 716 00:35:33,480 --> 00:35:36,160 Speaker 2: have to keep driving that every single day. So now 717 00:35:36,280 --> 00:35:38,000 Speaker 2: just imagine, like we were talking about with one of 718 00:35:38,040 --> 00:35:41,560 Speaker 2: my business partners earlier before the pod, is like, if 719 00:35:41,600 --> 00:35:44,000 Speaker 2: people don't want to work for you, man, you can't 720 00:35:44,040 --> 00:35:46,840 Speaker 2: build nothing great. This is why I believe like somebody 721 00:35:46,840 --> 00:35:49,320 Speaker 2: like Elon Musk, he got really good as a connector. 722 00:35:49,960 --> 00:35:53,040 Speaker 2: He got really good as being a connector, being a motivator, 723 00:35:53,320 --> 00:35:55,359 Speaker 2: putting the right people at the right places to make 724 00:35:55,400 --> 00:35:57,760 Speaker 2: his companies grow, because he's not doing it all by himself. 725 00:35:58,360 --> 00:36:00,319 Speaker 2: That's just what it comes down to, right, That's what 726 00:36:00,400 --> 00:36:02,919 Speaker 2: I had to learn. I'm a more of a visionary guy. 727 00:36:03,200 --> 00:36:06,680 Speaker 2: I'm not the smartest dude. I know how to place people. 728 00:36:06,920 --> 00:36:08,960 Speaker 2: When I meet people and I talk to them, I 729 00:36:08,960 --> 00:36:12,319 Speaker 2: could tell where they come from, if they're genuine, and 730 00:36:12,360 --> 00:36:15,480 Speaker 2: then I'm able to see what they're good at. Just 731 00:36:15,520 --> 00:36:18,279 Speaker 2: because let's say you graduated with a PhD and you're 732 00:36:18,320 --> 00:36:21,719 Speaker 2: super smarter an engineer, it doesn't mean I'm going to 733 00:36:21,800 --> 00:36:24,600 Speaker 2: put you in a sales position. Because in a sales 734 00:36:24,600 --> 00:36:28,160 Speaker 2: position it's completely different, dynamic, and you have to have 735 00:36:28,200 --> 00:36:31,000 Speaker 2: a different style of speaking to people. Right. You have 736 00:36:31,080 --> 00:36:34,120 Speaker 2: to be a little bit more you could say, entertaining, 737 00:36:34,520 --> 00:36:38,360 Speaker 2: more engaging compared to somebody going in finance or somebody 738 00:36:38,400 --> 00:36:41,719 Speaker 2: building processes, which is boring work, right, nobody wants to 739 00:36:41,760 --> 00:36:43,600 Speaker 2: do that, but we have to hire the smarter people 740 00:36:43,600 --> 00:36:47,920 Speaker 2: to do that. But no, yeah, man, So I was 741 00:36:47,960 --> 00:36:50,120 Speaker 2: able to go ahead and delegate my ATM business. I 742 00:36:50,160 --> 00:36:52,800 Speaker 2: was able to go ahead and actually start up the 743 00:36:53,560 --> 00:36:55,560 Speaker 2: digital consulting business. And I was still working by nine 744 00:36:55,640 --> 00:36:58,919 Speaker 2: to five. So this is what dramatically changed my mindset. Again. 745 00:36:59,120 --> 00:37:01,600 Speaker 2: Remember it's the people around you know. I had a 746 00:37:01,600 --> 00:37:06,839 Speaker 2: good friend, he young, young, young police sergeant. He just 747 00:37:07,000 --> 00:37:09,520 Speaker 2: he just got accepted to be a sergeant. And I 748 00:37:09,560 --> 00:37:10,799 Speaker 2: had told him he was one of the only ones 749 00:37:10,800 --> 00:37:14,680 Speaker 2: I would talk to about business. And he was just like, hey, man, 750 00:37:14,680 --> 00:37:16,880 Speaker 2: so how's your your online gig going? And I was 751 00:37:16,880 --> 00:37:20,160 Speaker 2: telling him. I was just like, dude, look like this 752 00:37:20,239 --> 00:37:22,479 Speaker 2: is amazing. He's like, what are you still doing here. 753 00:37:23,120 --> 00:37:25,879 Speaker 2: He's like, bro, leave like putting your two weeks and leave, 754 00:37:25,960 --> 00:37:29,160 Speaker 2: like seriously, like go grow that business. And I've did 755 00:37:29,239 --> 00:37:31,840 Speaker 2: that conversation. Man, even though my mom was totally against it, 756 00:37:31,960 --> 00:37:35,239 Speaker 2: I was just like okay, So I went all in, man, 757 00:37:35,280 --> 00:37:38,680 Speaker 2: I didn't just quit. I put my two weeks. Call 758 00:37:38,760 --> 00:37:40,239 Speaker 2: my real estate agent and I was like, hey, I 759 00:37:40,280 --> 00:37:43,600 Speaker 2: want to sell a house. He's like why, because I 760 00:37:43,680 --> 00:37:45,400 Speaker 2: just want to leave the bar area. I want to 761 00:37:45,440 --> 00:37:48,520 Speaker 2: start over in a new environment that's going to motivate me. 762 00:37:48,560 --> 00:37:50,080 Speaker 2: I want to be around people that are going to 763 00:37:50,200 --> 00:37:52,840 Speaker 2: motivate me to be great. And that's what it was. 764 00:37:52,880 --> 00:37:56,239 Speaker 2: It's key. This is huge because you got to think 765 00:37:56,239 --> 00:37:59,600 Speaker 2: about it like this. If you're in that environment where 766 00:37:59,640 --> 00:38:03,520 Speaker 2: everybody else is around you as negative, right, and you're 767 00:38:03,560 --> 00:38:06,719 Speaker 2: trying to build something great, how much harder is it 768 00:38:06,800 --> 00:38:10,480 Speaker 2: going to be for that person to succeed. It's going 769 00:38:10,560 --> 00:38:13,359 Speaker 2: to be massively hard because entrepreneurship in itself is hard 770 00:38:13,560 --> 00:38:16,400 Speaker 2: because you have to have that self belief inside of 771 00:38:16,440 --> 00:38:18,920 Speaker 2: you to go ahead and actually take that in perfect 772 00:38:18,920 --> 00:38:20,640 Speaker 2: action that you need to. But if you have people 773 00:38:20,640 --> 00:38:24,000 Speaker 2: around you consistently every day going ahead and telling you 774 00:38:24,000 --> 00:38:26,759 Speaker 2: you can't do it, this is not gonna work. They're 775 00:38:26,800 --> 00:38:29,960 Speaker 2: just waiting for your demise. Man. So that's why I 776 00:38:30,000 --> 00:38:32,960 Speaker 2: had to move from the Bay Area to San Diego. 777 00:38:33,120 --> 00:38:35,440 Speaker 2: Why did I pick San Diego? I didn't know nobody there. Man, 778 00:38:36,000 --> 00:38:38,880 Speaker 2: it did have a beautiful beach. So I went to 779 00:38:38,920 --> 00:38:42,800 Speaker 2: a penhouse downtown San Diego. Literally, dude, like, I would 780 00:38:42,800 --> 00:38:45,520 Speaker 2: just work set on my office where I'm able to 781 00:38:45,520 --> 00:38:48,080 Speaker 2: see the view of the ocean, wake up every day, 782 00:38:48,239 --> 00:38:51,440 Speaker 2: had a nice balcony, drink my coffee, get to work, 783 00:38:51,800 --> 00:38:53,760 Speaker 2: and that's it. That's how I was able to grow 784 00:38:53,880 --> 00:38:57,799 Speaker 2: the first company called atm together dot Com to two million. 785 00:38:57,880 --> 00:39:01,319 Speaker 2: The course year and then the upcoming years it grew 786 00:39:01,440 --> 00:39:02,520 Speaker 2: up to twenty seven million. 787 00:39:03,280 --> 00:39:05,279 Speaker 4: So what are some steps for people that want to 788 00:39:05,320 --> 00:39:09,560 Speaker 4: get into the digital marketing space? Like what what are 789 00:39:09,600 --> 00:39:11,400 Speaker 4: the how to steps as well as to how to 790 00:39:11,400 --> 00:39:12,640 Speaker 4: make money in digital marketing? 791 00:39:12,800 --> 00:39:15,960 Speaker 2: Oh yeah, man, So you got to realize that number one, 792 00:39:16,800 --> 00:39:20,160 Speaker 2: there is a couple of key factors that comes into play. 793 00:39:20,239 --> 00:39:24,120 Speaker 2: Your story and personal branding is everything. If you have 794 00:39:24,200 --> 00:39:26,600 Speaker 2: a personal brand, you got to really look at yourself 795 00:39:26,600 --> 00:39:28,680 Speaker 2: and take out like a notepad if you're watching this 796 00:39:28,760 --> 00:39:31,400 Speaker 2: right now, or like top notes on your laptop, but 797 00:39:31,520 --> 00:39:34,399 Speaker 2: you got to really emphasize all the bullet points. What 798 00:39:34,560 --> 00:39:37,600 Speaker 2: makes your personal brand great, Where is it that you 799 00:39:37,680 --> 00:39:40,759 Speaker 2: came from, what was your environment? This is actually something 800 00:39:40,800 --> 00:39:43,000 Speaker 2: that I do with my mentees. It's called your million 801 00:39:43,000 --> 00:39:45,840 Speaker 2: dollar Story. So if you guys go to any of 802 00:39:45,840 --> 00:39:48,239 Speaker 2: my ventures I have online that I've created okay, over 803 00:39:48,239 --> 00:39:53,080 Speaker 2: the past four years. Million dollar Stories essentially a PDF 804 00:39:54,000 --> 00:39:56,759 Speaker 2: or a guide that I usually give people for free 805 00:39:56,800 --> 00:40:00,439 Speaker 2: that don't know me. The reason why is because, say, 806 00:40:00,520 --> 00:40:04,560 Speaker 2: if you were trying to sell a product, who has 807 00:40:04,640 --> 00:40:07,919 Speaker 2: the higher chance of converting as a customer, someone who 808 00:40:08,040 --> 00:40:11,040 Speaker 2: relates to you, who likes you, who knows you provide 809 00:40:11,080 --> 00:40:13,959 Speaker 2: value because you resonate with their story, or somebody who's 810 00:40:14,000 --> 00:40:17,239 Speaker 2: totally cold that just saw your ad. Right, it's gonna 811 00:40:17,239 --> 00:40:19,759 Speaker 2: be the person that resonates with your story. This is 812 00:40:19,760 --> 00:40:22,040 Speaker 2: why I'm a big believer, especially in the online space, 813 00:40:22,120 --> 00:40:25,640 Speaker 2: that all of us as entrepreneurs, we can nurture our 814 00:40:25,760 --> 00:40:30,160 Speaker 2: audience going through the path of having them sign up, 815 00:40:30,640 --> 00:40:34,360 Speaker 2: let's say, to your website or an email list, and 816 00:40:34,400 --> 00:40:38,120 Speaker 2: then almost thinking that they should immediately buy. That's actually 817 00:40:38,200 --> 00:40:41,120 Speaker 2: the path of least resistance. And what I've learned is 818 00:40:41,160 --> 00:40:43,879 Speaker 2: that it actually ends up costing entrepreneurs online that want 819 00:40:43,880 --> 00:40:46,240 Speaker 2: to make money a lot more money on ad spend 820 00:40:46,920 --> 00:40:49,960 Speaker 2: because you have to keep spending money so Zuckerberg can 821 00:40:49,960 --> 00:40:52,640 Speaker 2: push your ads out and all that jazz. Right, But 822 00:40:52,960 --> 00:40:55,720 Speaker 2: if you guys go ahead and you tell your story, 823 00:40:56,120 --> 00:40:58,520 Speaker 2: you actually make reels. And if you guys follow me 824 00:40:58,600 --> 00:41:01,320 Speaker 2: on Instagram poll Alex, you will see all my reels. 825 00:41:01,719 --> 00:41:04,160 Speaker 2: It's about parts of life. Man. Even I just got 826 00:41:04,160 --> 00:41:08,440 Speaker 2: married two months ago. Yeah, thank you. But with my wife, 827 00:41:08,560 --> 00:41:11,839 Speaker 2: we have such a great dynamic story. And the thing is, 828 00:41:11,880 --> 00:41:14,640 Speaker 2: like I told her when before she got married to me, 829 00:41:14,719 --> 00:41:18,799 Speaker 2: I told her everything good, bad that she's going to 830 00:41:18,840 --> 00:41:22,480 Speaker 2: have to experience in our marriage. And what I mean 831 00:41:22,520 --> 00:41:25,319 Speaker 2: by bad, I mean that the long days I'm going 832 00:41:25,360 --> 00:41:27,160 Speaker 2: to be at the office, you know, the times that 833 00:41:27,200 --> 00:41:28,799 Speaker 2: I'm not even gonna I'm not going to be able 834 00:41:28,840 --> 00:41:31,840 Speaker 2: to possibly spend with it, because you know, I'm building 835 00:41:31,840 --> 00:41:34,080 Speaker 2: a future for us, in our future kids, you know, 836 00:41:35,800 --> 00:41:37,480 Speaker 2: and I and I think as a provider. You know, 837 00:41:37,520 --> 00:41:40,160 Speaker 2: that's that's number one. But but to go back to it, man, 838 00:41:40,320 --> 00:41:42,560 Speaker 2: for somebody that wants to start, really think about if 839 00:41:42,640 --> 00:41:45,040 Speaker 2: you want to be what we call the attractive character. 840 00:41:45,600 --> 00:41:49,760 Speaker 2: Their attractive character is essentially the person behind the company. Okay, 841 00:41:49,880 --> 00:41:53,080 Speaker 2: whatever product you have, are you the attractive character? Now, 842 00:41:53,200 --> 00:41:55,520 Speaker 2: if you're not the attractive character, or you're you don't 843 00:41:55,520 --> 00:41:58,480 Speaker 2: want to go ahead and share your story, that's fine. 844 00:41:58,600 --> 00:42:01,719 Speaker 2: I would recommend to go ahead and actually hire somebody 845 00:42:01,880 --> 00:42:04,359 Speaker 2: that you can use their story. That's what I've been 846 00:42:04,360 --> 00:42:06,080 Speaker 2: able to do as well. I've been able to take 847 00:42:06,080 --> 00:42:09,000 Speaker 2: mentees that successfully taking my program, and I've actually reached 848 00:42:09,040 --> 00:42:12,040 Speaker 2: out specifically to a few of them. I'm like, hey, man, 849 00:42:12,360 --> 00:42:15,759 Speaker 2: you know, I'm building a third company and i need 850 00:42:15,760 --> 00:42:18,600 Speaker 2: somebody to take over as the face of marketing, not 851 00:42:18,640 --> 00:42:20,840 Speaker 2: saying that you're going to take over as the decision making, 852 00:42:21,120 --> 00:42:24,000 Speaker 2: but just we're going to leverage your story. We're going 853 00:42:24,080 --> 00:42:26,799 Speaker 2: to leverage how you were able to use my program 854 00:42:27,239 --> 00:42:30,480 Speaker 2: or my services and then guess what, We're going to 855 00:42:30,520 --> 00:42:32,160 Speaker 2: share your story and I'm going to pay you a 856 00:42:32,200 --> 00:42:36,040 Speaker 2: retainer for that and it's successfully been done, man, I mean, 857 00:42:36,239 --> 00:42:37,960 Speaker 2: there has to be attractive character. If you look at 858 00:42:37,960 --> 00:42:40,160 Speaker 2: social media nowadays, why is it so powerful for marketing? 859 00:42:41,080 --> 00:42:46,360 Speaker 2: Because back then, I'm thirty six. But back then, guys, 860 00:42:46,920 --> 00:42:49,879 Speaker 2: when I was in my teens in my twenties, who 861 00:42:49,920 --> 00:42:54,120 Speaker 2: were the companies that were able to afford billboards, news stations. 862 00:42:54,800 --> 00:42:59,080 Speaker 2: We're talking about just the cost of marketing itself compared 863 00:42:59,080 --> 00:43:03,840 Speaker 2: to nowadays. Right, it makes the playing field leveled for 864 00:43:03,920 --> 00:43:06,840 Speaker 2: the average person to go ahead and actually market their product. 865 00:43:07,480 --> 00:43:09,880 Speaker 2: So if you want to save money and marketing your product, 866 00:43:10,160 --> 00:43:12,440 Speaker 2: make sure that you create your million dollar story, meaning 867 00:43:12,480 --> 00:43:17,040 Speaker 2: that you, guys, create a free asset, free digital asset 868 00:43:17,200 --> 00:43:19,520 Speaker 2: that people can read. It could even be what we 869 00:43:19,640 --> 00:43:22,000 Speaker 2: like calling a mini course where people are able to 870 00:43:22,040 --> 00:43:25,600 Speaker 2: see videos and you're explaining how you were able to 871 00:43:25,600 --> 00:43:28,680 Speaker 2: come from point eight to the success what people are 872 00:43:28,680 --> 00:43:33,040 Speaker 2: looking at. From there, you're able to articulate what your product, 873 00:43:33,080 --> 00:43:35,680 Speaker 2: what your item, what your service, what your program is, 874 00:43:36,200 --> 00:43:38,800 Speaker 2: and you have a higher chance of converting your audience. 875 00:43:39,200 --> 00:43:41,399 Speaker 2: That is truly the path of these resistance when you're 876 00:43:41,400 --> 00:43:44,000 Speaker 2: starting a digital marketing Not a lot of people teach that. 877 00:43:44,200 --> 00:43:46,720 Speaker 2: They go ahead and they start now new platforms like school. 878 00:43:46,920 --> 00:43:50,879 Speaker 2: School is a great platform, skool. But here's the thing, right, 879 00:43:51,239 --> 00:43:55,920 Speaker 2: and this is some I guess information that I've heard 880 00:43:56,680 --> 00:43:59,440 Speaker 2: that with school as a beginner, you got to really 881 00:43:59,440 --> 00:44:02,000 Speaker 2: think about like that, if you charge people, let's say 882 00:44:02,800 --> 00:44:06,520 Speaker 2: twenty bucks a month to join your community, how many 883 00:44:06,520 --> 00:44:08,360 Speaker 2: people are you going to need to make twenty thousand 884 00:44:08,360 --> 00:44:12,280 Speaker 2: dollars a month to actually live from making a product 885 00:44:12,280 --> 00:44:14,840 Speaker 2: like that? So when you really think about it, is 886 00:44:14,840 --> 00:44:18,800 Speaker 2: that the path of leaves resistance. No, if anybody's looking 887 00:44:18,800 --> 00:44:21,480 Speaker 2: into creating a program, the path of leaves resistance here 888 00:44:21,880 --> 00:44:25,480 Speaker 2: is high ticket. High ticket is essentially five k, but 889 00:44:25,520 --> 00:44:29,160 Speaker 2: you have to add massive value in order to charge that. 890 00:44:29,360 --> 00:44:32,359 Speaker 2: People have to want to be around you proximity, right, 891 00:44:32,600 --> 00:44:35,040 Speaker 2: This is why people charge hundreds of thousands of dollars 892 00:44:35,239 --> 00:44:37,239 Speaker 2: to spend time with them for a weekend. But you're 893 00:44:37,239 --> 00:44:40,680 Speaker 2: getting massive value that can completely change your life. Me 894 00:44:40,719 --> 00:44:42,920 Speaker 2: and myself, I've invested over a million dollars in just 895 00:44:42,920 --> 00:44:46,400 Speaker 2: my self education, man, not even in college self education, 896 00:44:46,640 --> 00:44:49,440 Speaker 2: because I'm a believer that if I'm around in the 897 00:44:49,480 --> 00:44:52,600 Speaker 2: same room with people that are greater than me, okay, 898 00:44:52,960 --> 00:44:54,799 Speaker 2: then I'm gonna be able to pick up on what 899 00:44:55,000 --> 00:44:57,160 Speaker 2: makes them great, and then I'm going to be able 900 00:44:57,160 --> 00:44:59,600 Speaker 2: to add it to my volt. I'm going to be 901 00:44:59,640 --> 00:45:02,360 Speaker 2: able to use it execute and that that's going to 902 00:45:02,440 --> 00:45:05,839 Speaker 2: convert into money. And most people don't think like that. 903 00:45:05,880 --> 00:45:07,399 Speaker 2: They think it's a waste of time because they don't 904 00:45:07,400 --> 00:45:11,279 Speaker 2: see the instant gratification anymore so. Within digital marketing, guys, 905 00:45:11,280 --> 00:45:14,320 Speaker 2: the path of leaves resistance would be sharing your story, 906 00:45:15,000 --> 00:45:19,359 Speaker 2: creating a personal brand, and then waiting as long as 907 00:45:19,400 --> 00:45:22,759 Speaker 2: you can to launch your product or your offer, just 908 00:45:22,800 --> 00:45:24,960 Speaker 2: like equivalent to starting a podcast. Right right now, I'm 909 00:45:24,960 --> 00:45:27,440 Speaker 2: in the stages of still learning the podcast, but look 910 00:45:27,440 --> 00:45:30,400 Speaker 2: at my results. I'm an average guy. It's called the 911 00:45:30,440 --> 00:45:33,120 Speaker 2: level of podcast with polics. Here's the strategy that I do, 912 00:45:33,160 --> 00:45:34,840 Speaker 2: and I know you guys are gonna love this because 913 00:45:35,040 --> 00:45:36,000 Speaker 2: because you guys do your thing. 914 00:45:36,080 --> 00:45:38,320 Speaker 1: Let me take some notes man. 915 00:45:38,640 --> 00:45:43,560 Speaker 2: So there was a podcaster he goes by Ryan Steuman. 916 00:45:43,760 --> 00:45:48,879 Speaker 2: So roughly seven years ago he did five minute motivational 917 00:45:49,400 --> 00:45:54,080 Speaker 2: just episodes bro five minutes. Think about that. What target 918 00:45:54,280 --> 00:45:56,279 Speaker 2: audience are you trying to attract with that? People that 919 00:45:56,320 --> 00:45:59,680 Speaker 2: don't have time? Right? So I would listen to these 920 00:45:59,719 --> 00:46:02,600 Speaker 2: motive quotes when I would wake up first thing, because 921 00:46:02,640 --> 00:46:08,440 Speaker 2: I believe in waking up with some motivational, powerful, you know, affirmations. 922 00:46:08,680 --> 00:46:11,359 Speaker 2: It's just how it's gonna go ahead and it's gonna 923 00:46:11,360 --> 00:46:13,480 Speaker 2: allow you to actually be the best person that you 924 00:46:13,520 --> 00:46:15,440 Speaker 2: can every single day. And the same thing when I 925 00:46:15,480 --> 00:46:18,200 Speaker 2: go to sleep, I wanted to listen to positivity. I 926 00:46:18,239 --> 00:46:20,440 Speaker 2: don't want to go to bed mad. I don't want 927 00:46:20,440 --> 00:46:23,200 Speaker 2: to go to bed angry, worried, you know, have anxiety, 928 00:46:23,280 --> 00:46:25,759 Speaker 2: none of that. Man, you have to go ahead and 929 00:46:25,800 --> 00:46:28,600 Speaker 2: truly believe the words that you're absorbing every day. So 930 00:46:28,640 --> 00:46:31,480 Speaker 2: when it comes down to it, I used to listen 931 00:46:31,520 --> 00:46:33,200 Speaker 2: to this podcast and I was like, dude, it's so great, 932 00:46:33,200 --> 00:46:35,480 Speaker 2: And then he ended it and I'm like why, It's 933 00:46:35,520 --> 00:46:39,120 Speaker 2: what made him successful, It's what initially started him off 934 00:46:39,400 --> 00:46:42,320 Speaker 2: to greatness. Like now the dude is a monster in business, Okay. 935 00:46:43,200 --> 00:46:45,000 Speaker 2: So when I started this podcast back in March of 936 00:46:45,000 --> 00:46:47,960 Speaker 2: this year and twenty twenty four, I was just like, 937 00:46:48,040 --> 00:46:50,200 Speaker 2: all right, I'm ready. I'm gonna call it the level 938 00:46:50,200 --> 00:46:52,080 Speaker 2: of podcast with Paul Alex. It's just going to be 939 00:46:52,080 --> 00:46:57,400 Speaker 2: self help. That's it, self help, motivational mainly talk about mindset, 940 00:46:57,719 --> 00:47:01,160 Speaker 2: just like what we're talking about, right, because why that 941 00:47:01,360 --> 00:47:05,279 Speaker 2: is the number one needle mover behind any entrepreneur when 942 00:47:05,280 --> 00:47:07,680 Speaker 2: it comes to any business. It doesn't matter if you 943 00:47:07,719 --> 00:47:09,960 Speaker 2: have all their resources. How many times have you guys 944 00:47:10,000 --> 00:47:13,719 Speaker 2: read of high successful families and then the son or 945 00:47:13,760 --> 00:47:17,319 Speaker 2: the daughter ends up going ahead broke even though they 946 00:47:17,320 --> 00:47:18,839 Speaker 2: were set up for life. Man, they had a silver 947 00:47:18,840 --> 00:47:22,600 Speaker 2: spoon in their mouth. Why because it's their mindset. Everything 948 00:47:22,640 --> 00:47:24,879 Speaker 2: comes back to mindset. Man, you guys wouldn't be able 949 00:47:24,920 --> 00:47:27,080 Speaker 2: to create all of you guys created, being able to 950 00:47:27,160 --> 00:47:29,840 Speaker 2: scale invest best the way it is, which was massive. 951 00:47:29,880 --> 00:47:32,839 Speaker 2: You guys did a phenomenal job within four years, because 952 00:47:32,840 --> 00:47:37,319 Speaker 2: it's taking people like Live Nation, for example, years to 953 00:47:37,360 --> 00:47:39,359 Speaker 2: get where you guys are at. Right. But the reason 954 00:47:39,400 --> 00:47:40,719 Speaker 2: why you guys been able to do that is because 955 00:47:40,719 --> 00:47:43,280 Speaker 2: of your mindset. You know, I'm pretty sure you guys 956 00:47:43,840 --> 00:47:46,360 Speaker 2: probably have social proof where you guys written this on 957 00:47:46,400 --> 00:47:49,640 Speaker 2: the wall or on a piece of paper on your notes, 958 00:47:49,640 --> 00:47:51,160 Speaker 2: and you're probably looking at it. You're like, damn, this 959 00:47:51,320 --> 00:47:54,400 Speaker 2: is crazy, bro. And man, me and my guys we 960 00:47:54,440 --> 00:47:57,560 Speaker 2: talk about that all the time. So my podcast, I 961 00:47:57,640 --> 00:48:02,040 Speaker 2: keep it five minutes. I do Monday through Sunday. Guys, 962 00:48:02,800 --> 00:48:08,000 Speaker 2: last two months we reached two million listeners and I'm 963 00:48:08,080 --> 00:48:12,200 Speaker 2: number two in business, number fifty six on all categories 964 00:48:12,239 --> 00:48:18,480 Speaker 2: right now. Thanks. But it just shows you, like the 965 00:48:18,560 --> 00:48:23,000 Speaker 2: power of going ahead and taking a perfect action. Like 966 00:48:23,040 --> 00:48:26,680 Speaker 2: I said, I don't know nothing about podcasts, and people 967 00:48:26,680 --> 00:48:28,000 Speaker 2: are like, why is he saying that he's em baringness 968 00:48:28,000 --> 00:48:30,400 Speaker 2: as well? No, I'm not. I'm being honest. As an entrepreneur, 969 00:48:30,400 --> 00:48:33,000 Speaker 2: You're not going to know everything. The thing is being 970 00:48:33,040 --> 00:48:35,960 Speaker 2: willing to get uncomfortable. And I was super uncomfortable. Man. 971 00:48:36,000 --> 00:48:37,440 Speaker 2: I was just like, dude, am I singing this right? 972 00:48:37,520 --> 00:48:37,640 Speaker 1: Like? 973 00:48:38,000 --> 00:48:40,080 Speaker 2: Am I going ahead and saying like what people want 974 00:48:40,120 --> 00:48:42,800 Speaker 2: to hear? And it was tough. Man. Just imagine you 975 00:48:42,800 --> 00:48:45,200 Speaker 2: guys sitting up, especially your guys first episodes. You guys 976 00:48:45,239 --> 00:48:47,120 Speaker 2: are putting out these podcasts and you're putting your soul 977 00:48:47,160 --> 00:48:50,040 Speaker 2: and passionate into it, man, and then there's only two 978 00:48:50,160 --> 00:48:52,000 Speaker 2: or three people listening to it. You probably get a 979 00:48:52,000 --> 00:48:55,120 Speaker 2: review on YouTube saying no one's listening to your shit 980 00:48:55,360 --> 00:48:57,960 Speaker 2: right and you feel like crap, But no one sees that. 981 00:48:58,120 --> 00:49:01,399 Speaker 2: No one sees the beginning. And it wasn't until now 982 00:49:01,600 --> 00:49:03,800 Speaker 2: due we got like millions of listeners and it's freaking 983 00:49:03,800 --> 00:49:06,279 Speaker 2: awesome because I know I'm making a difference. I get 984 00:49:06,280 --> 00:49:08,400 Speaker 2: messages every day people are like, dude, oh, listen to 985 00:49:08,440 --> 00:49:10,600 Speaker 2: your podcast and motivates me want to go to work 986 00:49:11,000 --> 00:49:13,840 Speaker 2: like it's so awesome. And guys, I don't even do ads. 987 00:49:14,239 --> 00:49:17,200 Speaker 2: I don't sell anything on there. It's all free. And 988 00:49:17,239 --> 00:49:19,799 Speaker 2: the reason why is because the person who adds the 989 00:49:19,840 --> 00:49:22,840 Speaker 2: most value, especially right now in twenty twenty four, is 990 00:49:22,880 --> 00:49:25,880 Speaker 2: going to win. If you're able to add value to 991 00:49:25,920 --> 00:49:31,120 Speaker 2: people's lives where they're transforming their mindset and even their environments, dude, 992 00:49:31,239 --> 00:49:35,000 Speaker 2: you're gonna have a forever client. That's what I've been 993 00:49:35,040 --> 00:49:37,480 Speaker 2: able to build for myself. I've been able to help 994 00:49:37,480 --> 00:49:41,719 Speaker 2: four thousand clients throughout different niches, through different small businesses. 995 00:49:42,440 --> 00:49:45,960 Speaker 2: But clients that bought into the first business, they go 996 00:49:45,960 --> 00:49:48,040 Speaker 2: ahead and buy into the second business and then the 997 00:49:48,080 --> 00:49:50,920 Speaker 2: third business, and then they go ahead and they actually 998 00:49:52,200 --> 00:49:55,760 Speaker 2: absorb everything else that you create. I mean, it's awesome, dude. 999 00:49:56,000 --> 00:49:58,080 Speaker 4: Well what's so I was gonna say, merchant automation. 1000 00:49:58,800 --> 00:50:03,240 Speaker 2: Yeah, that's it's a great story, man. So with merchant automation, 1001 00:50:03,400 --> 00:50:07,480 Speaker 2: that's primarily what I'm working on now. Merchant automation was 1002 00:50:07,520 --> 00:50:11,040 Speaker 2: an idea that actually started in December of twenty twenty two. 1003 00:50:11,719 --> 00:50:14,920 Speaker 2: And since I was already doing ATMs, I was already 1004 00:50:15,000 --> 00:50:19,600 Speaker 2: like in the financial services industry. Right, So credit card terminals, 1005 00:50:20,480 --> 00:50:23,359 Speaker 2: that's what it is, credit card processing. Right. How many 1006 00:50:23,400 --> 00:50:27,399 Speaker 2: times do we go to restaurants, convenience stores, bodegas, all 1007 00:50:27,440 --> 00:50:30,000 Speaker 2: that and we pay like a convenience fee or the 1008 00:50:30,040 --> 00:50:32,799 Speaker 2: owners end up paying that convenience fee for allowing you 1009 00:50:32,840 --> 00:50:36,239 Speaker 2: to use your credit card? Right? So I met two 1010 00:50:36,280 --> 00:50:40,239 Speaker 2: mentors out of California, where I'm originally from, and their 1011 00:50:40,320 --> 00:50:43,759 Speaker 2: nine figure entrepreneurs. They built a massive company called pay 1012 00:50:43,800 --> 00:50:49,080 Speaker 2: Backs and they are an ISO independent sales organization. And 1013 00:50:49,200 --> 00:50:53,040 Speaker 2: what we've been able to do is they basically connected 1014 00:50:53,040 --> 00:50:56,040 Speaker 2: with somebody that knew me. We went to dinner and 1015 00:50:56,080 --> 00:50:58,879 Speaker 2: they were like, Paul, this is the big blue ocean. 1016 00:50:58,920 --> 00:51:02,520 Speaker 2: Here's the opportunity. Okay, credit card processing, what do you 1017 00:51:02,520 --> 00:51:04,799 Speaker 2: think about it right now? And like what most people 1018 00:51:04,800 --> 00:51:06,399 Speaker 2: when they first hear this, they're like, dude, et cetera. 1019 00:51:06,480 --> 00:51:08,319 Speaker 2: Everybody has credit card terminal. What are you talking about? 1020 00:51:08,360 --> 00:51:10,759 Speaker 2: Right But what you don't know is what you don't 1021 00:51:10,760 --> 00:51:14,200 Speaker 2: know man. So essentially, I want ahead and I got 1022 00:51:14,560 --> 00:51:17,040 Speaker 2: asking deeper questions and they go and they tell me, well, 1023 00:51:17,560 --> 00:51:19,680 Speaker 2: think about it like this. There is a strategy that 1024 00:51:19,760 --> 00:51:22,480 Speaker 2: was launched and back then it was launched two years ago. 1025 00:51:22,640 --> 00:51:25,480 Speaker 2: It's launched called the cash discount program. And this cash 1026 00:51:25,520 --> 00:51:29,759 Speaker 2: discount program is where essentially you could go ahead and 1027 00:51:29,880 --> 00:51:34,600 Speaker 2: charge the merchant's clients the convenience fee instead of the 1028 00:51:34,640 --> 00:51:38,080 Speaker 2: merchant pain for the convenience fees. So let's say if 1029 00:51:38,120 --> 00:51:40,680 Speaker 2: you have a bodega that right now, on average, they 1030 00:51:40,719 --> 00:51:43,560 Speaker 2: typically make around two hundred thousand dollars in revenue going 1031 00:51:43,600 --> 00:51:47,840 Speaker 2: through the credit card machines. If you, as the credit 1032 00:51:47,840 --> 00:51:51,000 Speaker 2: card terminal provider, were to offer this service to them, 1033 00:51:51,160 --> 00:51:53,400 Speaker 2: it does a couple of things and it's amazing. Okay. 1034 00:51:54,280 --> 00:51:57,959 Speaker 2: Number one, it saves the business owner who is using 1035 00:51:58,000 --> 00:52:00,840 Speaker 2: your credit card criminal a hundred percent of the fees. 1036 00:52:01,680 --> 00:52:05,000 Speaker 2: So now if that man was paying two thousand dollars 1037 00:52:05,480 --> 00:52:07,640 Speaker 2: a month for credit card fees, because that's the average 1038 00:52:07,640 --> 00:52:09,520 Speaker 2: what somebody would pay if they were doing two hundred 1039 00:52:09,520 --> 00:52:12,879 Speaker 2: thousand dollars in revenue. Dude, you just help them save 1040 00:52:13,640 --> 00:52:17,279 Speaker 2: a lot of money for an entire year. We're talking 1041 00:52:17,280 --> 00:52:19,799 Speaker 2: about what twenty four thousand dollars and think about it. 1042 00:52:19,800 --> 00:52:22,680 Speaker 2: That's a nice chunk of change. What can that owner 1043 00:52:22,760 --> 00:52:26,479 Speaker 2: do with that money? Right? And I'm like, okay, all right, 1044 00:52:26,560 --> 00:52:28,520 Speaker 2: all right, you got something going on? All right? What else? 1045 00:52:29,160 --> 00:52:31,840 Speaker 2: And they're like, you can also use this as a 1046 00:52:31,880 --> 00:52:34,560 Speaker 2: marketing technique. What do you mean, because I'm a marketer. 1047 00:52:35,360 --> 00:52:38,600 Speaker 2: He's like, well, when you go into these businesses, your 1048 00:52:38,640 --> 00:52:43,799 Speaker 2: approach aboudding value, educating them and building foundation is the 1049 00:52:43,800 --> 00:52:45,359 Speaker 2: way you want to go. Think about it like this. 1050 00:52:46,200 --> 00:52:51,319 Speaker 2: The Big three, Chase, as, Fargo, Bank of America, they 1051 00:52:51,400 --> 00:52:55,480 Speaker 2: offer credit card processing right to business owners. But do 1052 00:52:55,520 --> 00:52:58,279 Speaker 2: they have local agents that you can actually call and 1053 00:52:58,320 --> 00:53:01,120 Speaker 2: be like, hey, calarl, what's up? Many ill have an 1054 00:53:01,160 --> 00:53:03,080 Speaker 2: issue with my credit card process and machine man like, well, 1055 00:53:03,080 --> 00:53:05,759 Speaker 2: what's going on? You can't Usually when you call, it's 1056 00:53:05,800 --> 00:53:08,600 Speaker 2: going to be somebody from out of the country or 1057 00:53:08,640 --> 00:53:11,240 Speaker 2: it's gonna be a banker who doesn't really care. Okay, 1058 00:53:11,960 --> 00:53:16,160 Speaker 2: So what's our advantage here is we're a smaller company 1059 00:53:16,160 --> 00:53:18,839 Speaker 2: who cares. And this is where the value comes into 1060 00:53:18,840 --> 00:53:22,799 Speaker 2: play again. Okay, every company that I start, now, the 1061 00:53:22,840 --> 00:53:26,680 Speaker 2: first thing I want to emphasize is value. How much 1062 00:53:27,000 --> 00:53:29,560 Speaker 2: value can I provide to the customer so they can 1063 00:53:29,680 --> 00:53:32,680 Speaker 2: see that we actually care and then in return, guess 1064 00:53:32,719 --> 00:53:36,200 Speaker 2: what we're getting paid. That's just the equal equation that 1065 00:53:36,280 --> 00:53:39,440 Speaker 2: most people miss. Man, we don't talk about credit card terminals. 1066 00:53:39,480 --> 00:53:42,040 Speaker 2: We don't even talk about the service. We talk about 1067 00:53:42,080 --> 00:53:44,399 Speaker 2: how we could save them money. We could talk about 1068 00:53:44,400 --> 00:53:46,480 Speaker 2: how we can make their systems better, and we can 1069 00:53:46,560 --> 00:53:48,840 Speaker 2: talk about how we can help them build a secondary 1070 00:53:48,840 --> 00:53:52,520 Speaker 2: source of residual income. So it does two things. Saves 1071 00:53:52,560 --> 00:53:54,960 Speaker 2: the merchant the soore owner one hundred percent of their fees. 1072 00:53:55,040 --> 00:53:57,560 Speaker 2: And number two, let's say one of you guys or 1073 00:53:57,600 --> 00:53:59,719 Speaker 2: both of you guys, we're interested in actually providing the 1074 00:53:59,760 --> 00:54:02,520 Speaker 2: credit terminals. Now, you guys are making residuals off of 1075 00:54:02,560 --> 00:54:07,000 Speaker 2: their clients. In return, what if you get actual merchants 1076 00:54:07,040 --> 00:54:08,839 Speaker 2: that are like, hey, but I want to make some money. 1077 00:54:08,880 --> 00:54:14,040 Speaker 2: Too easy, you guys can actually split the residuals. If 1078 00:54:14,160 --> 00:54:16,480 Speaker 2: the revenue is big enough, let's say it's two hundred k, 1079 00:54:16,880 --> 00:54:19,560 Speaker 2: you guys get one percent of the residuals from that 1080 00:54:19,560 --> 00:54:20,279 Speaker 2: two hundred k. 1081 00:54:21,000 --> 00:54:21,440 Speaker 1: What is that. 1082 00:54:24,120 --> 00:54:27,200 Speaker 3: Of two hundred thousand, two thousand. 1083 00:54:26,920 --> 00:54:30,319 Speaker 2: Dollars dude, for one terminal, one account. Let me ask 1084 00:54:30,320 --> 00:54:30,920 Speaker 2: you guys something. 1085 00:54:31,200 --> 00:54:33,080 Speaker 1: Okay, how many terminals are you doing now? 1086 00:54:33,600 --> 00:54:37,800 Speaker 2: So I'm personally doing eighty, so right now, my residuition 1087 00:54:37,840 --> 00:54:42,400 Speaker 2: comes at thirty thousand. Okay, But we're talking about for 1088 00:54:42,560 --> 00:54:44,719 Speaker 2: my clients that I help get into this business now 1089 00:54:44,760 --> 00:54:48,760 Speaker 2: as well, because here's my bigger picture. Here's my vision. Okay, 1090 00:54:48,800 --> 00:54:51,640 Speaker 2: if you guys don't see it, my vision is, yes, 1091 00:54:51,800 --> 00:54:54,640 Speaker 2: I could go ahead and I could travel to New York. 1092 00:54:54,680 --> 00:54:56,760 Speaker 2: I could drive to these different states, close these eels myself. 1093 00:54:58,400 --> 00:55:02,280 Speaker 2: That is the harder path my mindset as an entrepreneur, 1094 00:55:02,360 --> 00:55:06,359 Speaker 2: It is what is the path of least resistance. If 1095 00:55:06,400 --> 00:55:08,799 Speaker 2: I already built a successful company the first time, I 1096 00:55:08,840 --> 00:55:11,640 Speaker 2: have four thousand people that believe and trust me, why 1097 00:55:11,680 --> 00:55:15,239 Speaker 2: not show them the new opportunity which I have and 1098 00:55:15,680 --> 00:55:18,600 Speaker 2: help them make a secondary source or a third source 1099 00:55:18,680 --> 00:55:21,520 Speaker 2: of residual income. Because that's that's what it comes down 1100 00:55:21,560 --> 00:55:24,000 Speaker 2: to It comes down to time, right, the new rich. 1101 00:55:24,040 --> 00:55:28,239 Speaker 2: I don't believe the rich anymore really care about you know, 1102 00:55:28,320 --> 00:55:31,120 Speaker 2: the Lamborghinis and the manches. No, dude, it's time freedom. 1103 00:55:32,360 --> 00:55:35,040 Speaker 2: How great is it for you guys to have businesses 1104 00:55:35,400 --> 00:55:37,960 Speaker 2: and be able to travel the world without worrying or 1105 00:55:38,000 --> 00:55:41,640 Speaker 2: stressing about the income. You know, that's true freedom. It's 1106 00:55:41,800 --> 00:55:44,680 Speaker 2: it's in here man. It's just like knowing that, hey, 1107 00:55:44,760 --> 00:55:46,879 Speaker 2: my bills are going to get covered. Business is still 1108 00:55:46,880 --> 00:55:48,719 Speaker 2: going to handle and I don't got to be in 1109 00:55:48,800 --> 00:55:52,160 Speaker 2: there on Slack or any of these communication systems talking 1110 00:55:52,160 --> 00:55:53,839 Speaker 2: to my team making sure they're doing what they're doing right. 1111 00:55:54,239 --> 00:55:56,479 Speaker 2: And that's what it is. That's what I focus on first, 1112 00:55:56,480 --> 00:55:57,280 Speaker 2: to cover my bills. 1113 00:55:57,400 --> 00:56:02,240 Speaker 3: So when you had the ATMs, you got merchant automation. 1114 00:56:03,560 --> 00:56:06,680 Speaker 3: It feels like these are fintech companies in a sense. Right, 1115 00:56:06,719 --> 00:56:09,719 Speaker 3: So when I think fintech, I think valuation, and I 1116 00:56:09,760 --> 00:56:11,920 Speaker 3: think if we umbrelltherly, it becomes a holding company for 1117 00:56:12,000 --> 00:56:14,960 Speaker 3: a larger vision where it's now this is a fintech 1118 00:56:14,960 --> 00:56:19,040 Speaker 3: company who can now come and at one point maybe 1119 00:56:19,360 --> 00:56:21,160 Speaker 3: package this up and sell it. Is that on the 1120 00:56:21,239 --> 00:56:23,520 Speaker 3: vision board and then back to that part where you're 1121 00:56:23,560 --> 00:56:25,640 Speaker 3: saying the vision. It's like, all right, I got four 1122 00:56:25,680 --> 00:56:28,560 Speaker 3: thousand people that trust me, I teach them the skill. 1123 00:56:30,120 --> 00:56:32,279 Speaker 3: There is there a percentage inside there that now is 1124 00:56:32,280 --> 00:56:34,920 Speaker 3: a kickback because you've you're giving them locations. 1125 00:56:35,280 --> 00:56:39,600 Speaker 2: Okay, Yeah, that's good man, you know what you're doing. Okay, 1126 00:56:39,640 --> 00:56:44,520 Speaker 2: but yes, it comes. Here's the thing. Somebody who doesn't 1127 00:56:44,560 --> 00:56:48,560 Speaker 2: have the experience in business when you first start off, 1128 00:56:48,920 --> 00:56:51,319 Speaker 2: Let's be honest, a lot of people are agree they're 1129 00:56:51,320 --> 00:56:53,120 Speaker 2: gonna be like I want it all myself. And I 1130 00:56:53,280 --> 00:56:56,080 Speaker 2: was like that too back in my nightclub promotion days, 1131 00:56:56,080 --> 00:56:57,160 Speaker 2: which is why it didn't last. 1132 00:56:57,239 --> 00:56:57,479 Speaker 4: Right. 1133 00:56:58,239 --> 00:56:59,600 Speaker 2: So at the end of the day, when it comes 1134 00:56:59,600 --> 00:57:04,080 Speaker 2: down to I'd rather partner up with somebody who knows 1135 00:57:04,120 --> 00:57:08,000 Speaker 2: what they're doing and give them a percentage. The reason why, 1136 00:57:08,160 --> 00:57:10,640 Speaker 2: because I knew they're going to do good business buy 1137 00:57:10,760 --> 00:57:14,280 Speaker 2: me because it also affects their business. So that's exactly 1138 00:57:14,280 --> 00:57:18,120 Speaker 2: what we do. We essentially will start them up, okay, 1139 00:57:18,480 --> 00:57:21,200 Speaker 2: where we set them up with everything, whether they're a 1140 00:57:21,360 --> 00:57:25,120 Speaker 2: proactive entrepreneur or whether you're more of a passive investor. Okay, 1141 00:57:25,160 --> 00:57:27,960 Speaker 2: it just really depends on time. How much time do 1142 00:57:28,040 --> 00:57:31,560 Speaker 2: you have to invest into starting this business, and I 1143 00:57:31,840 --> 00:57:34,919 Speaker 2: in the same conversation with the driver, but it goes 1144 00:57:34,960 --> 00:57:37,120 Speaker 2: into if you have let's say roughly four to five 1145 00:57:37,120 --> 00:57:40,040 Speaker 2: hours a week and you're willing to go ahead and 1146 00:57:40,200 --> 00:57:43,960 Speaker 2: sit through what we call weekly clinics with my partners 1147 00:57:44,000 --> 00:57:46,520 Speaker 2: where we'll actually teach you, hands on man how to 1148 00:57:46,600 --> 00:57:51,240 Speaker 2: go ahead and sell this. Because I feel that everybody 1149 00:57:51,320 --> 00:57:55,000 Speaker 2: in this country knows at least ten businesses that they 1150 00:57:55,000 --> 00:57:58,560 Speaker 2: could approach and ask a very simple question, do you 1151 00:57:58,720 --> 00:58:03,680 Speaker 2: pay credit card process sessing fees? And less than five 1152 00:58:03,720 --> 00:58:07,000 Speaker 2: percent of businesses in the United States right now are 1153 00:58:07,080 --> 00:58:10,440 Speaker 2: using cash discount program, so probably going to be a 1154 00:58:10,480 --> 00:58:13,520 Speaker 2: high percentage that that person's going to say yes, okay. 1155 00:58:13,680 --> 00:58:16,640 Speaker 2: So in business we call this big blue ocean. There's 1156 00:58:16,680 --> 00:58:19,600 Speaker 2: a massive opportunity for a lot of people, and people 1157 00:58:19,640 --> 00:58:22,080 Speaker 2: are not catching this on yet because everybody that does 1158 00:58:22,120 --> 00:58:26,320 Speaker 2: merchant services, guess what, they're baby boomers. There are people 1159 00:58:26,320 --> 00:58:28,040 Speaker 2: that have been in the game for so long, dude, 1160 00:58:28,120 --> 00:58:31,959 Speaker 2: that they haven't integrated digital marketing. So now that I've 1161 00:58:32,080 --> 00:58:34,120 Speaker 2: met guys that have been in the game for twenty 1162 00:58:34,200 --> 00:58:38,680 Speaker 2: years and I'm basically the face, I am their partners, 1163 00:58:38,840 --> 00:58:43,760 Speaker 2: and I'm more into using marketing. I'm now exposing this 1164 00:58:43,880 --> 00:58:46,800 Speaker 2: technique because I see it as an opportunity to team 1165 00:58:46,960 --> 00:58:51,840 Speaker 2: up with entrepreneurs and even ninety fibers that are looking 1166 00:58:51,920 --> 00:58:55,920 Speaker 2: to invest into something sustainable, but then also willing to 1167 00:58:55,920 --> 00:58:59,160 Speaker 2: get mentored by us. Okay, because it's a partnership. And 1168 00:58:59,200 --> 00:59:01,200 Speaker 2: if we're able to get hundreds of people in every 1169 00:59:01,240 --> 00:59:04,480 Speaker 2: single state, oh dude, yeah, valuation is gonna go up. 1170 00:59:04,560 --> 00:59:06,800 Speaker 2: Sounds like fintech, but I'm gonna I'm gonna be very 1171 00:59:06,800 --> 00:59:11,040 Speaker 2: honest with you guys. I'm never gonna retire. And I 1172 00:59:11,080 --> 00:59:12,720 Speaker 2: know a lot of people are like, well, like, no, 1173 00:59:12,800 --> 00:59:14,960 Speaker 2: are you gonna retire. No, I'm never gonna retire. It's 1174 00:59:15,000 --> 00:59:17,440 Speaker 2: just in me, dude. I've always been a worker. Like 1175 00:59:17,480 --> 00:59:19,720 Speaker 2: with me, it's just working smarter, not harder. You know, 1176 00:59:20,920 --> 00:59:23,360 Speaker 2: I'm back injuries from law enforcement, dude, Like, it's just 1177 00:59:23,680 --> 00:59:25,919 Speaker 2: it wore it wore me down, bro, just seven years 1178 00:59:25,960 --> 00:59:29,640 Speaker 2: in that city. It was crazy. But now I work smarter. 1179 00:59:29,800 --> 00:59:32,920 Speaker 2: So what I'm trying to build is I'm in the 1180 00:59:32,920 --> 00:59:34,800 Speaker 2: next stage of my life. Man. I just got married, dude, 1181 00:59:34,920 --> 00:59:37,439 Speaker 2: so now I'm looking to making some kids. I want 1182 00:59:37,440 --> 00:59:41,160 Speaker 2: like three four kids with my wife, even my wife. 1183 00:59:41,240 --> 00:59:43,400 Speaker 2: She's like, Babe, I want to launch like a consulting 1184 00:59:43,440 --> 00:59:47,360 Speaker 2: program for women that need help finding like their true 1185 00:59:47,360 --> 00:59:49,600 Speaker 2: love of their life. And I'm like, oh yeah, let's 1186 00:59:49,600 --> 00:59:52,400 Speaker 2: do it. You know, I have the resources, like I 1187 00:59:52,440 --> 00:59:54,480 Speaker 2: know what to do, Like it's in my head. Let's 1188 00:59:54,600 --> 00:59:57,800 Speaker 2: let's rock. And That's what I'm really trying to do. Man, 1189 00:59:57,840 --> 01:00:00,439 Speaker 2: I'm really trying to build things that I'm passion about, 1190 01:00:00,480 --> 01:00:02,680 Speaker 2: and this is one of them. Rich at Onnation is 1191 01:00:02,720 --> 01:00:06,280 Speaker 2: one of them because it's already changed the lives of 1192 01:00:06,440 --> 01:00:10,040 Speaker 2: dozens of my mentees, dude. Like, I have so many stories. 1193 01:00:10,080 --> 01:00:13,000 Speaker 2: If you guys, go either on my website on my Instagram. 1194 01:00:13,080 --> 01:00:14,840 Speaker 2: That's what I promote the most. I don't even promote 1195 01:00:14,840 --> 01:00:17,600 Speaker 2: what I have. I could care what I have. It's 1196 01:00:17,600 --> 01:00:19,760 Speaker 2: more about them. It's about the transformation of what we're 1197 01:00:19,760 --> 01:00:22,680 Speaker 2: doing for people. So to give you a great example, 1198 01:00:23,040 --> 01:00:29,280 Speaker 2: I did another podcast with another podcaster and I have 1199 01:00:29,360 --> 01:00:33,280 Speaker 2: brought one of my mentees who dramatically changed his life. Dude, 1200 01:00:33,320 --> 01:00:36,680 Speaker 2: within seven months, this guy went from owning a construction 1201 01:00:36,800 --> 01:00:40,120 Speaker 2: company okay in Colorado, and he has a wife, he 1202 01:00:40,120 --> 01:00:44,160 Speaker 2: has two kids, and he gave his first chance with 1203 01:00:44,360 --> 01:00:47,120 Speaker 2: us because of our social proof of results, and he 1204 01:00:47,160 --> 01:00:49,360 Speaker 2: talked to one of our prior clients and he went 1205 01:00:49,400 --> 01:00:51,720 Speaker 2: all in, dude, and he went all in, and within 1206 01:00:51,760 --> 01:00:54,760 Speaker 2: seven months he was able to scale to forty accounts. 1207 01:00:55,480 --> 01:00:57,520 Speaker 2: And I asked him, I interviewed him in front of 1208 01:00:57,560 --> 01:01:01,880 Speaker 2: my audience, and I was like, hey, man, how is 1209 01:01:01,880 --> 01:01:04,640 Speaker 2: it possible that you went to forty accounts without having 1210 01:01:04,680 --> 01:01:08,400 Speaker 2: like a massive team like me. And he goes in. 1211 01:01:08,520 --> 01:01:14,640 Speaker 2: He says, the product sells itself. It truly does, because 1212 01:01:14,680 --> 01:01:16,840 Speaker 2: you think about it, what are the cons behind it? 1213 01:01:17,120 --> 01:01:21,160 Speaker 2: The objections that we've gotten is, well, what if my 1214 01:01:21,200 --> 01:01:23,320 Speaker 2: clients don't want to pay their own convenience fee to 1215 01:01:23,400 --> 01:01:26,920 Speaker 2: use their credit card? Right? But when you think about it, 1216 01:01:27,000 --> 01:01:30,560 Speaker 2: that only gets into effect if they're doing high ticket 1217 01:01:30,960 --> 01:01:33,720 Speaker 2: Let's say you're buying a nice watch, watches like ninety 1218 01:01:33,720 --> 01:01:35,560 Speaker 2: thousand dollars. Now you've got to pay four percent of that. 1219 01:01:36,280 --> 01:01:38,240 Speaker 2: More than likely that's not going to be your ideal client. 1220 01:01:38,680 --> 01:01:43,600 Speaker 2: You want to go for actual customers, like businesses that 1221 01:01:43,600 --> 01:01:48,000 Speaker 2: people use every day, breakfast cafe shops, coffee shops, food trucks, 1222 01:01:48,280 --> 01:01:53,360 Speaker 2: convenience stores, bodet gas, what is it, auto repair shops, 1223 01:01:53,720 --> 01:01:57,120 Speaker 2: things that have high volume of transactions. Those are the 1224 01:01:57,120 --> 01:02:01,600 Speaker 2: best businesses to deploy this exact strategy because they're paying 1225 01:02:01,600 --> 01:02:04,480 Speaker 2: a very small percentage and the volume. You got to 1226 01:02:04,480 --> 01:02:07,200 Speaker 2: think about it like this, you're getting paper swipe. So 1227 01:02:07,240 --> 01:02:09,400 Speaker 2: the more volume has, the better it is for your 1228 01:02:09,440 --> 01:02:12,560 Speaker 2: business because it's not going to affect the actual client 1229 01:02:12,640 --> 01:02:14,680 Speaker 2: buying the service or the product. And that's what I 1230 01:02:14,720 --> 01:02:17,160 Speaker 2: always tell people. I mean, right now, we have over 1231 01:02:17,240 --> 01:02:19,920 Speaker 2: a thousand accounts that we've signed up under our umbrella 1232 01:02:19,960 --> 01:02:23,040 Speaker 2: in the past year, and it works. We don't get 1233 01:02:23,080 --> 01:02:25,160 Speaker 2: no kick back as far as just like hey, I 1234 01:02:25,200 --> 01:02:27,320 Speaker 2: don't want your machine, I don't want your service here. No. 1235 01:02:27,360 --> 01:02:31,040 Speaker 2: People love it because it's saving the business owners tends 1236 01:02:31,120 --> 01:02:34,200 Speaker 2: to hundreds of thousands of dollars, and the people that 1237 01:02:34,240 --> 01:02:37,000 Speaker 2: were helping get into this business. It's making them a 1238 01:02:37,080 --> 01:02:39,320 Speaker 2: lot of residuals where they're able to quit their nine 1239 01:02:39,360 --> 01:02:42,360 Speaker 2: to five and they're also able to focus on this 1240 01:02:42,440 --> 01:02:45,000 Speaker 2: growing residual income that's going to last in a lifetime. Man, 1241 01:02:45,400 --> 01:02:46,160 Speaker 2: it's a beautiful thing. 1242 01:02:46,560 --> 01:02:48,280 Speaker 3: How large scale can you grow these accounts? So I 1243 01:02:48,320 --> 01:02:51,760 Speaker 3: would see bodega is grocery stores, that makes sense. Are 1244 01:02:51,800 --> 01:02:56,240 Speaker 3: you looking at sporting venues? Large scale accounts like that 1245 01:02:56,280 --> 01:02:59,320 Speaker 3: arenas where you're talking about twenty thousand people coming in, 1246 01:03:00,040 --> 01:03:01,720 Speaker 3: you're talking about one hundred thousand people. If you're at 1247 01:03:01,720 --> 01:03:04,080 Speaker 3: a college Saturday, you know, you go to your arena, 1248 01:03:04,360 --> 01:03:06,360 Speaker 3: you're talking abo one hundred and ten thousand you, Ohisle state. 1249 01:03:07,320 --> 01:03:09,400 Speaker 1: Is that Can it grow that large scale? 1250 01:03:09,480 --> 01:03:12,560 Speaker 2: It can? And can That's the future. That's the future. Man. 1251 01:03:13,080 --> 01:03:16,880 Speaker 2: We literally just started a little bit over a year 1252 01:03:17,400 --> 01:03:19,840 Speaker 2: and within sixty days I did it as a one 1253 01:03:19,880 --> 01:03:23,720 Speaker 2: man startup and we were already a million dollar company 1254 01:03:23,760 --> 01:03:26,400 Speaker 2: within sixty days cash collected. Dude, Like it was amazing. 1255 01:03:26,800 --> 01:03:29,680 Speaker 2: But the reason why is because we started with that 1256 01:03:29,880 --> 01:03:34,000 Speaker 2: push behind the current clientele that we had. They believed 1257 01:03:34,280 --> 01:03:37,600 Speaker 2: in us, They believed in my vision when I you know, 1258 01:03:37,880 --> 01:03:40,280 Speaker 2: presented it to them and I was just like, hey, guys, 1259 01:03:40,360 --> 01:03:42,240 Speaker 2: you know, this is the vision I have for this 1260 01:03:42,280 --> 01:03:46,480 Speaker 2: new company. This is the great opportunity that I believe 1261 01:03:46,520 --> 01:03:50,320 Speaker 2: that I'm investing in for my family. So it's like, 1262 01:03:50,840 --> 01:03:52,960 Speaker 2: think about it. If you were able to invest into 1263 01:03:53,920 --> 01:03:56,720 Speaker 2: Uber in the very beginning, the humble beginnings of Uber 1264 01:03:57,040 --> 01:04:01,120 Speaker 2: or Amazon, this could go that big, really can with 1265 01:04:01,240 --> 01:04:04,720 Speaker 2: the right management, with the right belief and the right 1266 01:04:04,760 --> 01:04:07,200 Speaker 2: culture of employees that we do have. I truly believe 1267 01:04:07,200 --> 01:04:10,280 Speaker 2: that just because I'm leading it, and that's why I've 1268 01:04:10,280 --> 01:04:12,440 Speaker 2: been able to go ahead and hire CEOs for the 1269 01:04:12,440 --> 01:04:14,280 Speaker 2: rest of my businesses because I want to go all 1270 01:04:14,280 --> 01:04:17,560 Speaker 2: in on this one because of that belief, right. But 1271 01:04:17,680 --> 01:04:21,240 Speaker 2: to go into what you were just saying is I 1272 01:04:21,280 --> 01:04:23,920 Speaker 2: think that's the future, but not now. The reason why 1273 01:04:24,080 --> 01:04:27,560 Speaker 2: I want to focus on helping hundreds of thousands of 1274 01:04:27,840 --> 01:04:32,960 Speaker 2: entrepreneurs first accomplish true financial freedom through this, and then 1275 01:04:33,040 --> 01:04:35,240 Speaker 2: we can focus. I'm pretty sure throughout those hundreds of 1276 01:04:35,240 --> 01:04:39,360 Speaker 2: thousands of mentees or agents that we do get, there's 1277 01:04:39,400 --> 01:04:42,120 Speaker 2: probably going to be a handful of people that are 1278 01:04:42,120 --> 01:04:44,760 Speaker 2: already going to have the connections because I'm a true 1279 01:04:44,760 --> 01:04:47,360 Speaker 2: believer in our network. Right, your network can truly change 1280 01:04:47,360 --> 01:04:49,960 Speaker 2: your net worth. So what's going to end up happening 1281 01:04:50,920 --> 01:04:52,520 Speaker 2: is we're probably going to get one or two people 1282 01:04:52,520 --> 01:04:56,600 Speaker 2: that have such a human, humongous network that they're going 1283 01:04:56,680 --> 01:04:59,080 Speaker 2: to be like, Dude, I can present this to my people. 1284 01:05:00,000 --> 01:05:02,560 Speaker 2: I could get all these accounts for myself. And that's 1285 01:05:02,600 --> 01:05:05,640 Speaker 2: what's happening already. We're getting a few people, like top 1286 01:05:05,680 --> 01:05:08,280 Speaker 2: affiliate companies that work with like Russell Brunson, for example, 1287 01:05:08,560 --> 01:05:11,160 Speaker 2: that they're like, hey, dude, we have over two hundred 1288 01:05:11,760 --> 01:05:15,120 Speaker 2: basically foot soldiers all over the East Coast that can 1289 01:05:15,160 --> 01:05:19,200 Speaker 2: go ahead and present this to accounts. He's like, how 1290 01:05:19,240 --> 01:05:22,080 Speaker 2: can we set it up with your business where essentially 1291 01:05:22,200 --> 01:05:24,720 Speaker 2: we can do a partnership. You do the training, you 1292 01:05:24,800 --> 01:05:28,200 Speaker 2: do the deployment of the terminals, you find the location, 1293 01:05:28,320 --> 01:05:31,919 Speaker 2: and you just direct our two hundred affiliates and I'll 1294 01:05:31,920 --> 01:05:34,640 Speaker 2: pay them, you know, whatever I get from my residuals. 1295 01:05:34,720 --> 01:05:36,160 Speaker 2: And I was like, yeah, dude, let's do it. So 1296 01:05:36,200 --> 01:05:38,560 Speaker 2: that's something that we're working on for later on this year. 1297 01:05:38,760 --> 01:05:42,080 Speaker 2: But do you say, like, the opportunity is huge, man, 1298 01:05:42,120 --> 01:05:44,640 Speaker 2: I'm sure you guys have a huge network, you know, 1299 01:05:44,880 --> 01:05:47,760 Speaker 2: huge network that you're probably thinking right now. You're like, bro, 1300 01:05:48,640 --> 01:05:51,280 Speaker 2: I know so many restaurant owners so that can use 1301 01:05:51,320 --> 01:05:53,800 Speaker 2: this because it's going to save them a ton of 1302 01:05:53,800 --> 01:05:55,120 Speaker 2: money and then on the back end, it's going to 1303 01:05:55,240 --> 01:05:56,720 Speaker 2: make you guys a lot of money on residuals. 1304 01:05:57,240 --> 01:06:00,080 Speaker 4: So before we leave, what's some departing words that you 1305 01:06:00,080 --> 01:06:04,080 Speaker 4: can leave to entrepreneurs your journey that you you know, 1306 01:06:04,400 --> 01:06:07,840 Speaker 4: personally went through that kind of some words of wisdom. 1307 01:06:08,160 --> 01:06:10,360 Speaker 2: Yeah, No, absolutely, man. I mean, you gotta believe in 1308 01:06:10,400 --> 01:06:12,760 Speaker 2: yourself at the end of the day. It's the conviction 1309 01:06:12,920 --> 01:06:17,000 Speaker 2: and the passion that you have as a person. Don't 1310 01:06:17,080 --> 01:06:21,520 Speaker 2: do yourself a disservice by actually listening to people that 1311 01:06:21,680 --> 01:06:24,920 Speaker 2: having gotten to the life that you dream of or 1312 01:06:24,960 --> 01:06:28,520 Speaker 2: the lifestyle that you want to actually live. My entire life, 1313 01:06:28,560 --> 01:06:30,880 Speaker 2: I've been judged. I've been judged when I was a 1314 01:06:30,880 --> 01:06:32,920 Speaker 2: corporate America. I've been judged in high school. I've been 1315 01:06:33,000 --> 01:06:35,520 Speaker 2: judged and police officer. As a police officer, I've had, 1316 01:06:35,720 --> 01:06:37,800 Speaker 2: you know, a coworkers say hey, dude, you're not gonna 1317 01:06:38,000 --> 01:06:41,000 Speaker 2: You're gonna be a bad cop. But then it went reverse, 1318 01:06:41,200 --> 01:06:43,040 Speaker 2: right because of the conviction of belief that I had 1319 01:06:43,040 --> 01:06:44,240 Speaker 2: in myself at the end of the day. No one 1320 01:06:44,240 --> 01:06:47,000 Speaker 2: can take that away from you. So key takeaway here, 1321 01:06:47,120 --> 01:06:50,880 Speaker 2: anyone listening to this, just do it. Just do it literally, 1322 01:06:50,920 --> 01:06:54,280 Speaker 2: just like Nike, just do it. Imperfect action is going 1323 01:06:54,360 --> 01:06:58,000 Speaker 2: to win over getting stuck on analysis par analysis. The 1324 01:06:58,040 --> 01:07:00,400 Speaker 2: best thing I ever did in my life was invest 1325 01:07:00,960 --> 01:07:02,840 Speaker 2: twenty bucks on a couple of books. And I know 1326 01:07:02,880 --> 01:07:05,320 Speaker 2: it sounds cliche, on a couple of books that change 1327 01:07:05,320 --> 01:07:09,000 Speaker 2: my mindset and dramatically changed the lifestyle of my family. Man, 1328 01:07:09,320 --> 01:07:12,400 Speaker 2: it dramatically changed everything for everybody. Do Bloodline Breaker, and 1329 01:07:12,440 --> 01:07:13,440 Speaker 2: that's what it's about. Man. 1330 01:07:14,040 --> 01:07:16,640 Speaker 1: We appreciate you. We appreciate you being that investors. Man. 1331 01:07:16,640 --> 01:07:19,160 Speaker 1: What was your takeaway from the event? Oh? 1332 01:07:19,240 --> 01:07:21,320 Speaker 2: Dude, it was awesome. It was awesome, like I said, man, Like, 1333 01:07:21,360 --> 01:07:23,760 Speaker 2: I was a night Code promoter for like six years, 1334 01:07:23,960 --> 01:07:28,200 Speaker 2: and I know what it takes to basically like orchestrate 1335 01:07:28,240 --> 01:07:32,080 Speaker 2: and organize an event that massive. And I think you guys, 1336 01:07:32,200 --> 01:07:34,200 Speaker 2: you guys killed it. Dude, you guys did a great job. 1337 01:07:34,360 --> 01:07:36,720 Speaker 2: I think it's a great platform for people that really 1338 01:07:36,760 --> 01:07:41,280 Speaker 2: want to educate themselves in entrepreneurship. And I think, dude, 1339 01:07:41,320 --> 01:07:44,640 Speaker 2: I'm just waiting to see what you guys do next five. 1340 01:07:45,160 --> 01:07:46,160 Speaker 2: It's gonna be appreciate it. 1341 01:07:46,200 --> 01:07:48,800 Speaker 4: How can people follow you on social media? Website? 1342 01:07:48,840 --> 01:07:49,200 Speaker 1: Everything? 1343 01:07:49,320 --> 01:07:52,840 Speaker 2: Yeah? No, absolutely, it's uh Instagram, Paul Alex and then 1344 01:07:52,960 --> 01:07:56,400 Speaker 2: the website is just merchant Automation dot com. Guys. Do 1345 01:07:56,480 --> 01:07:56,760 Speaker 2: you have it? 1346 01:07:56,840 --> 01:07:58,680 Speaker 4: Ladies and gentlemen, thank you guys, rock and for see 1347 01:07:58,680 --> 01:07:59,160 Speaker 4: you next week. 1348 01:08:00,800 --> 01:08:04,480 Speaker 5: An illegal alien from Guatemala charged with raping a child 1349 01:08:04,520 --> 01:08:08,320 Speaker 5: in Massachusetts an MS thirteen gang member from Al Salvador 1350 01:08:08,560 --> 01:08:12,680 Speaker 5: accused of murdering a Texas man of Venezuelan charged with 1351 01:08:12,760 --> 01:08:16,640 Speaker 5: filming and selling child pornography in Michigan. These are just 1352 01:08:16,760 --> 01:08:20,519 Speaker 5: some of the heinous migrant criminals caught because of President 1353 01:08:20,560 --> 01:08:24,080 Speaker 5: Donald J. Trump's leadership. I'm Christy Noman, the United States 1354 01:08:24,160 --> 01:08:28,920 Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border 1355 01:08:28,960 --> 01:08:32,519 Speaker 5: crossings are at the lowest levels ever recorded, and over 1356 01:08:32,600 --> 01:08:34,840 Speaker 5: one hundred thousand illegal aliens. 1357 01:08:34,400 --> 01:08:35,240 Speaker 2: Have been arrested. 1358 01:08:35,479 --> 01:08:39,040 Speaker 5: If you are here illegally, your next you will be 1359 01:08:39,120 --> 01:08:42,960 Speaker 5: fined nearly one thousand dollars a day, imprisoned, and deported. 1360 01:08:43,439 --> 01:08:46,680 Speaker 5: You will never return. But if you register using our 1361 01:08:46,720 --> 01:08:49,920 Speaker 5: CBP home app and leave now, you could be allowed 1362 01:08:49,960 --> 01:08:54,920 Speaker 5: to return legally. Do what's right. Leave now. Under President Trump, 1363 01:08:55,040 --> 01:08:58,200 Speaker 5: America's laws, border and families. 1364 01:08:57,840 --> 01:09:00,280 Speaker 2: Will be protected. Sponsored by the United States n of 1365 01:09:00,280 --> 01:09:00,799 Speaker 2: Homeland Security,