WEBVTT - Jerry Jones and Roger Penske Talks IndyCar Race Plans 0:00:02.440 --> 0:00:08.039 Bloomberg Audio Studios, podcasts, radio news. So a very special 0:00:08.080 --> 0:00:12.640 day here in Arlington, Texas. Two guys we have come 0:00:12.680 --> 0:00:16.160 to know pretty well for their achievements in sports. Jerry Jones, 0:00:16.480 --> 0:00:19.160 Roger Penske, thank you so much for being with us 0:00:19.239 --> 0:00:22.320 to talk about a massive project you guys are doing together, 0:00:22.840 --> 0:00:23.120 you know. 0:00:23.160 --> 0:00:26.360 Talking about this massive project. How long have the two 0:00:26.400 --> 0:00:27.240 of you known each other? 0:00:27.600 --> 0:00:30.720 Well, I think we go back twenty five years. I 0:00:30.760 --> 0:00:33.599 think the first time that we met, and I think 0:00:33.640 --> 0:00:38.560 I mentioned it before I had to give a proposal. 0:00:38.560 --> 0:00:41.279 To the owners and Jerry was in the front row. 0:00:41.400 --> 0:00:44.080 I remember to try to get the Super Bowl to 0:00:44.159 --> 0:00:45.000 come to Detroit. 0:00:45.240 --> 0:00:47.640 So we're back here again for another iconic moment. 0:00:47.840 --> 0:00:53.239 Well, it took Roger and a great Detroit group to 0:00:53.320 --> 0:00:57.160 get that super Bowl because there was a mentality of 0:00:57.320 --> 0:01:00.760 manha your super Bowl with a Sunday shouting on January 0:01:00.760 --> 0:01:05.000 we can play golf. And here comes Roger Penske leading 0:01:05.040 --> 0:01:08.320 the charge through the door, saying where this super Bowl 0:01:08.360 --> 0:01:11.400 needs to be is where it can be cold, but 0:01:11.440 --> 0:01:12.680 the feelings will be warm. 0:01:12.760 --> 0:01:14.440 We'll warm it up for you up there. 0:01:14.920 --> 0:01:21.400 And he was unquestionably the figurehead or the face that 0:01:21.680 --> 0:01:25.360 was persuasive to the NFL owners for us to go 0:01:25.520 --> 0:01:26.000 that way. 0:01:26.080 --> 0:01:28.200 Now, the Fords are so. 0:01:28.319 --> 0:01:33.520 Beloved and leading the pack for the Fords would be me. 0:01:34.560 --> 0:01:35.720 I truthfully will tell. 0:01:35.560 --> 0:01:37.840 You that when I got involved in the NFL, one 0:01:37.880 --> 0:01:41.279 of the motivating things was the fact that the Fords. 0:01:40.840 --> 0:01:42.280 Had the Detroit Lines. 0:01:43.200 --> 0:01:47.080 A part of America, part of the automobile business was 0:01:47.520 --> 0:01:50.200 a part of the NFL through the Ford. So I 0:01:50.320 --> 0:01:53.000 was excited about being there and I was very all 0:01:53.080 --> 0:01:58.000 ears open minded when Roger was tiding the Detroit application, Well. 0:01:57.920 --> 0:02:01.160 You made a difference, I can tell you today that 0:02:01.360 --> 0:02:03.800 was really I think the pivot for the city of 0:02:03.880 --> 0:02:06.640 Detroit to Orions today was at Super Bowl in two 0:02:06.680 --> 0:02:07.800 thousand and six. 0:02:07.920 --> 0:02:10.359 And so obviously you stayed in touch over the years. 0:02:10.400 --> 0:02:14.760 So how did this combination of such strong people and 0:02:14.840 --> 0:02:16.520 so many teams actually happen? 0:02:17.240 --> 0:02:19.320 Well, I'd say that it really my son Greg. 0:02:20.520 --> 0:02:23.000 We bought the speedway and off always a series in 0:02:23.080 --> 0:02:26.920 two thousand and we were looking at at major locations 0:02:26.919 --> 0:02:29.200 that we could bring our series to and there was 0:02:29.240 --> 0:02:32.400 no question, you know that Arlington and Dallas just stuck out. 0:02:32.680 --> 0:02:36.000 We need to contact there, So through relationships we had 0:02:36.080 --> 0:02:39.920 with Jerry's team, and certainly that manifested over a number 0:02:39.919 --> 0:02:42.640 of years. It didn't happen overnight, because this is a 0:02:42.680 --> 0:02:46.040 thought process. The fact that how we do business, our 0:02:46.080 --> 0:02:49.160 experience at the Speedway now, I think gives us, I think, 0:02:49.240 --> 0:02:52.200 the capabilities and obviously to be able to come here 0:02:52.240 --> 0:02:53.799 and tell Jerry we're going to come here and bring 0:02:53.880 --> 0:02:55.480 something the way you do business. 0:02:55.800 --> 0:02:56.840 All right, So Jerry talk. 0:02:56.760 --> 0:02:58.840 To us about the scope and scale of this. 0:02:58.919 --> 0:03:01.200 I mean this, They're going to be race cars going 0:03:01.600 --> 0:03:05.240 around these streets in just a few years. What is 0:03:05.280 --> 0:03:09.679 this compared to in terms of what you've done already 0:03:09.680 --> 0:03:10.480 here in Texas? 0:03:10.600 --> 0:03:11.160 Well, The. 0:03:12.880 --> 0:03:17.079 Image, if you will, from looking at five and ten 0:03:17.160 --> 0:03:21.520 thousand feet is that this is a happening that's going 0:03:21.840 --> 0:03:26.840 going on really in not only the Dallas area but 0:03:26.880 --> 0:03:29.840 for the world to see. But the Dallas area is 0:03:29.880 --> 0:03:31.760 having the event, and that. 0:03:31.840 --> 0:03:38.480 Is the key. We're used to appealing to thirty million people. 0:03:38.920 --> 0:03:41.160 And of course our good friends at Fox are going 0:03:41.240 --> 0:03:44.320 to be so involved with us and how to present 0:03:45.440 --> 0:03:46.120 this race. 0:03:47.000 --> 0:03:48.800 I know that for instance, when. 0:03:48.640 --> 0:03:52.320 We had the Super Bowl here, we were just enjoying 0:03:52.400 --> 0:03:57.760 our second year and mister Murdoch called and he said, 0:03:57.760 --> 0:04:01.480 we're going to make the stadium the star of the ship. Well, 0:04:01.520 --> 0:04:03.800 how do you do that when people are looking in 0:04:03.880 --> 0:04:06.480 to see the ball game the Super Bowl? Well they 0:04:06.520 --> 0:04:09.000 were able to do that, And for instance, my ex 0:04:09.080 --> 0:04:12.440 coach Jimmy Johnson and I walked around the stadium and 0:04:12.800 --> 0:04:15.360 talked about old times and talk about some of the 0:04:15.680 --> 0:04:17.240 nuances of the stadium. 0:04:17.560 --> 0:04:18.400 Well, what will. 0:04:18.240 --> 0:04:22.600 Happen here is will not only have millions of people 0:04:23.279 --> 0:04:26.320 that are looking at this race, but we'll share the 0:04:26.440 --> 0:04:30.360 nuances of what this race is about. And it will 0:04:30.400 --> 0:04:34.359 be certainly those cars going two hundred and something miles 0:04:34.400 --> 0:04:36.719 an hour around all these streets and around all these 0:04:36.720 --> 0:04:39.880 great sporting venues, but it will also be about as 0:04:39.880 --> 0:04:41.880 far as the millions of eyes that are looking at 0:04:41.920 --> 0:04:45.400 this thing, It'll be about It'll be about Roger Penske, 0:04:45.600 --> 0:04:49.240 it'll be about cowboys, it'll be about tradition, it'll be 0:04:49.279 --> 0:04:53.080 about sports. But in the medium, it'll be about racing 0:04:53.160 --> 0:04:56.480 along these streets. And I would hope that we're establishing 0:04:56.560 --> 0:04:59.479 something that will last a long time here. 0:05:00.040 --> 0:05:02.760 When you look at this area here, so much has 0:05:02.800 --> 0:05:04.040 developed around. 0:05:03.720 --> 0:05:07.920 At and T Stadium. What is the vision now? 0:05:08.000 --> 0:05:09.919 I mean you're adding this, is this the end or 0:05:10.080 --> 0:05:11.760 are you planning to do more in this area? 0:05:12.279 --> 0:05:14.080 Well, this race, I'll start at Roger. 0:05:14.440 --> 0:05:19.280 This race is a part of the building, if you will, 0:05:19.920 --> 0:05:25.640 of this area personally, the way that I look at 0:05:25.720 --> 0:05:29.640 sports and the interest in sport and what sports brings 0:05:29.920 --> 0:05:31.760 to our society. 0:05:31.480 --> 0:05:33.080 What sports brings to commerce. 0:05:34.200 --> 0:05:38.080 Roger is such an innovator in the world, and he 0:05:38.160 --> 0:05:40.320 took racing and he made it. 0:05:40.279 --> 0:05:43.520 A part of a lot of things. Fox will tell 0:05:43.520 --> 0:05:43.800 you that. 0:05:43.960 --> 0:05:45.800 I'll tell you that I've taken a lot of what 0:05:45.920 --> 0:05:49.599 I've done off watching what Roger Penske does in racing 0:05:49.680 --> 0:05:53.280 relative to selling the sport or selling sports in general. 0:05:54.080 --> 0:05:57.080 That's what this is about. And there's nothing like it. 0:05:57.640 --> 0:06:01.800 Sports that moves the needle where and it can go 0:06:01.839 --> 0:06:07.680 against all kinds of products, services, disciplines. Sports is a 0:06:08.920 --> 0:06:11.880 unique speaks to emotion. 0:06:12.680 --> 0:06:15.680 I think when you look at an anchor tenant, an 0:06:15.680 --> 0:06:19.440 anchor event, and what Jerry's done here to take the 0:06:19.480 --> 0:06:22.000 stadium and build it to just look outside here and 0:06:22.040 --> 0:06:24.760 you can see it, and I think word I use 0:06:24.800 --> 0:06:29.000 every day's utilization. What the City of Arlington's doing is 0:06:29.040 --> 0:06:30.840 taking Jerry and the other teams that are here and 0:06:30.920 --> 0:06:34.320 utilizing you know, their capital. You know there are people 0:06:34.360 --> 0:06:36.960 and their vision to make this much greater. And I 0:06:36.960 --> 0:06:38.440 think we're just going to be a part of that. 0:06:38.480 --> 0:06:40.440 We want to be right part of the woodwork here 0:06:40.440 --> 0:06:41.280 as we go forward. 0:06:41.480 --> 0:06:44.039 And so what are we going to see here, Roger 0:06:44.080 --> 0:06:45.440 in terms of like how many people? 0:06:46.040 --> 0:06:48.680 What's the sort of the economic element to this? 0:06:48.680 --> 0:06:51.120 Because you put on races all over the world about 0:06:51.160 --> 0:06:54.680 seventeen I believe in twenty twenty five for the Indy 0:06:54.760 --> 0:06:57.520 Car Series. What does it look like number of people 0:06:57.520 --> 0:06:58.000 that those. 0:06:57.880 --> 0:06:58.360 Sorts of things. 0:06:58.360 --> 0:06:59.640 Well, I think what we have to do is look 0:06:59.680 --> 0:07:01.440 at other cities where we do business. 0:07:01.600 --> 0:07:03.520 We were in Saint Pete, We're in Long Beach, We're 0:07:03.560 --> 0:07:05.760 in Detroit by the way, and I think that we 0:07:05.839 --> 0:07:07.880 typically on a weekend like this will have between one 0:07:08.320 --> 0:07:11.280 and one hundred and fifty thousand people for the weekend. Yeah, 0:07:11.280 --> 0:07:14.480 we're gonna have twenty seven cars, We'll have great teams here. 0:07:14.680 --> 0:07:17.360 The competition has never been greater, and I think to 0:07:17.440 --> 0:07:20.720 bring this here obviously Fox is our new partner, which 0:07:20.880 --> 0:07:21.760 is going to be terrific. 0:07:21.840 --> 0:07:24.240 Eric Shanks that we're gonna make this series where we 0:07:24.280 --> 0:07:24.720 want to go. 0:07:24.840 --> 0:07:27.680 So I see fast cars, I see a lot of people, 0:07:27.720 --> 0:07:30.360 a lot of interest here. I think we'll see diversity 0:07:30.360 --> 0:07:32.920 from this fan base as we come here, and to me, 0:07:33.000 --> 0:07:36.000 we're gonna make a big difference seeing something different. But 0:07:36.040 --> 0:07:38.440 guess what, we're in one of the greatest stadiums in 0:07:38.480 --> 0:07:39.320 the world coming. 0:07:39.080 --> 0:07:40.760 Here with Jerry Roger. 0:07:41.040 --> 0:07:44.000 There's all types of different car racing, as you know, 0:07:44.240 --> 0:07:47.680 But what is the next big thing in IndyCar? 0:07:48.400 --> 0:07:49.920 What do you think the next big thing is? 0:07:50.360 --> 0:07:53.160 Well, I think that what we've done this year is 0:07:53.200 --> 0:07:55.840 we've taken hybrid. As you know, in the automobile business today, 0:07:55.960 --> 0:07:58.920 hybrid is a bridging strategy and we're now taking that 0:07:59.040 --> 0:08:01.360 into our Indy cars. We'll take that to the next 0:08:01.480 --> 0:08:04.640 level as we get into twenty six and twenty seven beyond, 0:08:04.920 --> 0:08:05.320 and I. 0:08:05.200 --> 0:08:07.360 Think we're going to see more dynamics. 0:08:07.560 --> 0:08:10.080 We're going to see the hybrid technology for a power 0:08:10.120 --> 0:08:13.080 train and obviously the number one thing we're doing with 0:08:13.120 --> 0:08:14.360 a new car is safety. 0:08:16.520 --> 0:08:19.760 So Roger picking up on that racing is having a moment. 0:08:20.160 --> 0:08:23.800 You know, next weekend, a lot of people, hundreds of 0:08:23.800 --> 0:08:25.480 thousands people are going to be down the road in 0:08:25.520 --> 0:08:30.640 Austin at the circuit of the Americas for Formula One. 0:08:31.040 --> 0:08:34.600 How do you punt intended draft off of some of 0:08:34.600 --> 0:08:38.160 what's going on in the broader motorsports world to grow 0:08:38.200 --> 0:08:38.800 your business. 0:08:38.880 --> 0:08:40.959 Well, I think what I've said to our team is 0:08:41.000 --> 0:08:42.680 we got to focus on our business. 0:08:43.280 --> 0:08:46.120 I do that every day Monday through Saturday or Sunday. 0:08:46.400 --> 0:08:49.360 And I think we look at open reel racing we 0:08:49.440 --> 0:08:51.959 have here in the United States. It's the highest technology, 0:08:52.080 --> 0:08:53.720 it's the fastest cars. 0:08:53.520 --> 0:08:54.760 And I think we want to continue that. 0:08:54.960 --> 0:08:57.320 And then it's a diverse Remember we run on street 0:08:57.320 --> 0:09:00.439 courses like here in Arlington, we run it into Applis 0:09:00.640 --> 0:09:02.800 where they qualify at two hundred and forty four miles 0:09:02.840 --> 0:09:06.040 an hour. We're running at permanent road courses. So ours 0:09:06.120 --> 0:09:08.480 is diverse and we're going to keep that. It really 0:09:08.520 --> 0:09:11.240 is our total and that's going to be our monitor. 0:09:11.320 --> 0:09:13.720 Is going to be diversity from the standpoint of the 0:09:13.720 --> 0:09:15.920 types of racing that we do here in the United States. 0:09:16.160 --> 0:09:18.480 You know, Jerry, You've gotten into a lot of businesses, 0:09:18.520 --> 0:09:19.040 but why. 0:09:18.840 --> 0:09:19.840 Did you pick this one? 0:09:20.360 --> 0:09:25.000 Well, first of all, I love sports. Sports is very 0:09:25.080 --> 0:09:30.280 unique in terms of the word business. It's bottom line, 0:09:30.360 --> 0:09:33.120 but it's really not bottom line like you would have 0:09:33.280 --> 0:09:37.160 with the grocery business or the automobile business. 0:09:37.840 --> 0:09:41.200 There's more to it. Sports is about tradition. 0:09:42.920 --> 0:09:44.400 All you have to do is go up here to 0:09:44.440 --> 0:09:47.760 that Saint elmos Tekasse and in Annapolis and be around 0:09:47.800 --> 0:09:51.240 where that where the big graces have been overheld of 0:09:51.280 --> 0:09:52.120 shamp cocktail. 0:09:52.160 --> 0:09:52.520 For that. 0:09:53.000 --> 0:09:54.240 It's about tradition. 0:09:55.880 --> 0:10:01.000 It is about entertainment, and therein lies the innovatedness of 0:10:01.040 --> 0:10:04.320 a man like Roger Pensky or if you will, what 0:10:04.360 --> 0:10:06.839 we can do in the NFL to make it entertaining. 0:10:07.320 --> 0:10:08.200 But here's the deal. 0:10:09.200 --> 0:10:12.520 Real sports is about really putting it on the line. 0:10:12.880 --> 0:10:16.880 It didn't make believe. It isn't staging, it isn't produced. 0:10:17.360 --> 0:10:21.760 Real sports is real competition. Now, these guys behind the wheels, 0:10:21.880 --> 0:10:23.120 they're putting it on the line. 0:10:23.600 --> 0:10:24.480 That's not funny. 0:10:25.000 --> 0:10:28.880 They are competing, and they're competing with everything in my sport. 0:10:29.280 --> 0:10:33.080 In football, those guys have to call on themselves to 0:10:33.080 --> 0:10:35.920 give it up. That's not natural to get out there 0:10:35.920 --> 0:10:37.280 and get in front of three hundred. 0:10:38.080 --> 0:10:40.160 God tells you to get out in front of three hundred, 0:10:40.240 --> 0:10:40.959 not in front of me. 0:10:41.600 --> 0:10:45.120 So when you have sports, it actually calls on people, 0:10:45.640 --> 0:10:50.120 then it transcends other phases of life because out here 0:10:50.160 --> 0:10:53.600 in real life we're having to get called on and 0:10:52.920 --> 0:10:56.280 this didn't make believe out here in real life. So 0:10:56.400 --> 0:10:59.920 sports identifies with that. Then if you put it on, 0:11:00.080 --> 0:11:02.840 then you put it on in a great, great event 0:11:03.000 --> 0:11:06.319 like we're talking about this racing, but yet with Fox 0:11:06.360 --> 0:11:08.880 we're getting to go out in front of millions of people. 0:11:09.600 --> 0:11:12.280 The combination of those things is why I'm sitting in 0:11:12.320 --> 0:11:13.079 this chair. 0:11:13.360 --> 0:11:14.080 And so Roger. 0:11:14.160 --> 0:11:17.240 You know, Jerry brings up a lot of good points 0:11:17.240 --> 0:11:21.520 about sort of the storytelling and the personalities no shortage 0:11:21.520 --> 0:11:24.679 of personalities around the Dallas Cowboys, and including the man 0:11:24.679 --> 0:11:26.080 who's sitting right here in front of us. 0:11:26.920 --> 0:11:28.439 How do you do that in your sport? 0:11:28.480 --> 0:11:31.240 You know, Michael Andretti steps back, you know from what 0:11:31.320 --> 0:11:35.599 he's doing. Who's going to carry the torch forward and 0:11:36.400 --> 0:11:40.040 ensure that Indy car and your racing empires. 0:11:40.080 --> 0:11:43.360 It was just stays in the center of the conversation. 0:11:43.679 --> 0:11:45.280 I'd have to say that you hit it right in 0:11:45.280 --> 0:11:47.280 the middle of the bull's eye. We've got to build stars. 0:11:47.520 --> 0:11:49.800 Jerry's got to build stars, and so do we, And 0:11:49.880 --> 0:11:52.760 I think that builds our brand. I would say for us, 0:11:53.760 --> 0:11:56.560 racing has been a common thread through our company for 0:11:56.600 --> 0:12:02.600 fifty years because it shows TeamWorks, effort, show's integrity. And 0:12:02.640 --> 0:12:05.520 I think from my perspective is we build a sport, 0:12:05.840 --> 0:12:08.800 we've got to give the fan. My son calls them 0:12:08.840 --> 0:12:11.560 guests to come to your stadium, come to your track 0:12:11.600 --> 0:12:12.319 and experience. 0:12:12.800 --> 0:12:13.920 They want to tell their neighbor. 0:12:13.960 --> 0:12:16.600 It's all about telling people I had a great time 0:12:16.600 --> 0:12:18.080 and I want to come back. But then when you 0:12:18.120 --> 0:12:22.040 can put that across a stadium like we have here 0:12:22.200 --> 0:12:24.920 in Arlington, it's a double hit for us. And I 0:12:24.920 --> 0:12:27.360 think our goal is to build the new gardens, you know, 0:12:27.400 --> 0:12:30.160 bild Alex Pelows. We've got some great young guys coming 0:12:30.200 --> 0:12:32.880 up through the through the series. It's like any sport, 0:12:33.120 --> 0:12:36.120 the big guys retire. There's enough jobs for all of 0:12:36.120 --> 0:12:39.120 them to be announcers at this point, so your jobs 0:12:39.120 --> 0:12:43.280 are safe right now anyhow. But I think it's about continuity, 0:12:43.679 --> 0:12:44.680 it's date equity. 0:12:44.720 --> 0:12:45.720 People know we're going to. 0:12:45.720 --> 0:12:47.840 Be at Indianapolis in May, We're going to be in 0:12:47.880 --> 0:12:50.280 March at twenty six, We're going to be in Arlington. 0:12:50.320 --> 0:12:51.080 Those are things that. 0:12:51.000 --> 0:12:53.000 We have to do to draw on this network of 0:12:53.040 --> 0:12:55.160 people and fans that we have around the world. 0:12:56.520 --> 0:13:01.560 And so Jerry, NFL sort of racing never short on 0:13:01.640 --> 0:13:02.200 the headlines. 0:13:02.600 --> 0:13:03.760 I think that's a fair as. 0:13:03.640 --> 0:13:06.600 A largely owing to you. You're you're good at making 0:13:06.640 --> 0:13:10.559 some headlines. We're sitting here with Bloomberg. The biggest headline 0:13:10.640 --> 0:13:14.120 right now is new money coming into the NFL. You 0:13:14.120 --> 0:13:17.160 guys approve private equity coming in. What does that mean 0:13:17.240 --> 0:13:18.960 for you? What does that mean for you as an 0:13:19.000 --> 0:13:21.120 owner and you as the Cowboys. 0:13:21.480 --> 0:13:25.000 When I got into sports, when I got not playing, 0:13:25.120 --> 0:13:30.440 but when I got into sports as it retained business, 0:13:31.120 --> 0:13:36.280 I know football didn't work. The Cowboys were losing one 0:13:36.400 --> 0:13:38.959 million dollars a month cash flow. When I bought the 0:13:39.040 --> 0:13:45.080 Dallas Cowboys, there was there was a great model of publicity, 0:13:45.960 --> 0:13:51.280 huge coverage in media, But that's not marketing. Marketing is 0:13:51.320 --> 0:13:53.880 when you use the pub and you use the interest 0:13:54.520 --> 0:13:57.040 to have enough left over to come back and get 0:13:57.080 --> 0:13:57.720 to go again. 0:13:58.679 --> 0:14:02.480 Well, sports is it? To Pro football was almost a charity. 0:14:02.559 --> 0:14:05.440 It had to be really wealthy to be involved. 0:14:05.440 --> 0:14:08.360 I was not that wealthy to be involved. 0:14:08.559 --> 0:14:11.560 So you had to have a model that somehow brought 0:14:11.559 --> 0:14:16.880 the juice back. No school, no family, no city, nobody 0:14:16.920 --> 0:14:19.120 can be for what they have potential to be. 0:14:19.960 --> 0:14:22.600 If they're broke, you have to have. 0:14:22.560 --> 0:14:26.800 Some financial substance to really show out and be everything 0:14:26.880 --> 0:14:31.400 you can be for entertainment. Consequently, the business model for 0:14:31.560 --> 0:14:36.440 me has always been a major interest for us. And consequently, 0:14:37.080 --> 0:14:41.000 sitting here with Roger Penske, this is running with the 0:14:41.080 --> 0:14:42.040 ball off tackle. 0:14:42.680 --> 0:14:45.520 This has helping football to be sitting here with Roger. 0:14:45.920 --> 0:14:48.920 This has helping racing to be sitting here and a 0:14:49.240 --> 0:14:52.440 part of the NFL and doing the races around these 0:14:52.520 --> 0:14:53.480 type of venues. 0:14:53.800 --> 0:14:57.440 It's cross promotion, but it's all real. It's very real. 0:14:57.560 --> 0:14:59.960 It's sports. I had a guy at one time, tell 0:15:00.280 --> 0:15:01.480 as Dan Burke. 0:15:01.560 --> 0:15:05.000 He was chairman of cap Cities, and he said, Jerry, 0:15:05.320 --> 0:15:07.200 you're at the right time of year. You're in the fall. 0:15:07.720 --> 0:15:09.680 It's wanted like to have the people in front of 0:15:09.680 --> 0:15:11.440 the TV screen to make decisions. 0:15:11.840 --> 0:15:12.160 He said. 0:15:12.200 --> 0:15:15.320 Secondly, you got the right breaks, unintrusive break so that 0:15:15.400 --> 0:15:18.280 we can say some messages. Put all that on the side. 0:15:18.400 --> 0:15:20.800 What it is you're a soap opera three hundred and 0:15:20.800 --> 0:15:24.720 fifty days a year. You've got them, You've got them 0:15:24.920 --> 0:15:27.600 talking about them because You've got so many guys, so 0:15:27.680 --> 0:15:32.320 many people out here creating stories three hundred and sixty 0:15:32.360 --> 0:15:34.920 five days a year. He said, when we make a 0:15:34.960 --> 0:15:37.640 movie at ABC, when we make a movie, we have 0:15:37.760 --> 0:15:39.560 spent as much to promote it as we do to 0:15:39.640 --> 0:15:43.360 make the movie. Football does that for us when you 0:15:43.520 --> 0:15:46.480 promote it, And he said, it shouldn't be powderpuff stuff either. 0:15:46.760 --> 0:15:47.280 Ought to have a. 0:15:47.200 --> 0:15:51.120 Little controversy with it. So with that in mind, right 0:15:51.160 --> 0:15:53.400 off the bat, it influenced me. When it gets slow 0:15:53.440 --> 0:15:56.120 around the Cowboys, I stir the butt. 0:15:57.240 --> 0:15:59.000 I think we have the recidi. We all have the 0:15:59.040 --> 0:16:00.400 receipts through that. 0:16:00.800 --> 0:16:05.280 So given that you have built inarguably the world's most 0:16:05.360 --> 0:16:10.520 valuable sports franchise, now with institutional money coming in, how 0:16:10.520 --> 0:16:11.240 does that affect you. 0:16:11.240 --> 0:16:13.720 Do you think about selling mistake or is that for 0:16:14.000 --> 0:16:14.640 the other. 0:16:14.480 --> 0:16:16.000 Folks in the league to do well. 0:16:16.200 --> 0:16:21.240 My complete thought is the viability of the game, viability 0:16:21.280 --> 0:16:27.000 of sport, And anytime you have attractive place to attract capital, 0:16:27.920 --> 0:16:31.560 then that gives you a sense of the strength or 0:16:31.560 --> 0:16:32.920 the viability of the sport. 0:16:33.640 --> 0:16:35.840 So when I look ahead from now, as I. 0:16:35.840 --> 0:16:39.400 Look into the future, that being able to take and 0:16:39.800 --> 0:16:42.760 sell parts of these teams, the demand being there to 0:16:42.920 --> 0:16:46.000 invest for parts of the team going forward, because I 0:16:46.040 --> 0:16:49.320 think there's huge growth left. When I look at that, 0:16:49.640 --> 0:16:52.440 I see a plus for a running off tackle and 0:16:52.480 --> 0:16:54.320 throwing touchdown passes for the game. 0:16:54.360 --> 0:16:55.880 Except I've got. 0:16:55.680 --> 0:16:58.360 To imagine your phone's blowing out with people that are interested. 0:16:59.120 --> 0:17:02.800 Well, I'll say that I never thought that. 0:17:03.480 --> 0:17:07.679 My family's involved and have been involved from the very beginning. 0:17:07.720 --> 0:17:11.480 It's the very best part of having been with the 0:17:11.560 --> 0:17:14.680 Dallas Cowboys all these years is to have my entire family. 0:17:15.160 --> 0:17:17.400 As a matter of fact, the things that I usually 0:17:17.480 --> 0:17:21.240 get credit for were not only their ideas that my 0:17:21.320 --> 0:17:24.080 children executed them for us, including my wife, who was 0:17:24.200 --> 0:17:26.040 very involved with what we're doing. 0:17:26.080 --> 0:17:30.040 So the involvement, you know, I test. 0:17:30.400 --> 0:17:34.440 I'm here to say that I thought I'd done a 0:17:34.480 --> 0:17:37.679 little something when I bought the team. I knew I 0:17:37.720 --> 0:17:40.800 had a rough road ahead because it financially didn't work. 0:17:41.680 --> 0:17:44.680 I had no idea that being a part of my passion, 0:17:45.880 --> 0:17:49.560 something that passionate that I was about, that that would 0:17:49.600 --> 0:17:54.320 cause me to try things that works, let's try it 0:17:54.359 --> 0:17:58.280 again and keep trying. And it caused me because I 0:17:58.359 --> 0:18:01.879 was in my passion to do something, I never thought 0:18:02.040 --> 0:18:04.320 I could ever attain or even try to do. 0:18:05.000 --> 0:18:07.560 So we're sitting here right by at and T Stadium, 0:18:07.640 --> 0:18:12.399 You're going to see cars going on. When both of 0:18:12.440 --> 0:18:14.520 you think about this and what it's going to mean 0:18:14.600 --> 0:18:17.359 to Dallas into racing, you know what goes through both 0:18:17.359 --> 0:18:17.960 of your minds. 0:18:18.040 --> 0:18:21.080 Well, I think one thing that we can't miss here 0:18:21.720 --> 0:18:24.840 the stature of the sport, whether it's the NFL, it's 0:18:24.840 --> 0:18:30.200 the IndyCar, is the brand. And think about the sponsors 0:18:31.080 --> 0:18:33.760 because of what we've done in an IndyCar and what 0:18:33.840 --> 0:18:35.320 Jerry's done with the team in the NFL. 0:18:35.520 --> 0:18:37.920 That's the bedrock here. We talk about people that want 0:18:37.920 --> 0:18:38.480 to invest. 0:18:38.800 --> 0:18:40.879 They see the value here and that's one of the 0:18:40.880 --> 0:18:44.560 most important things we can do is maintain the credibility 0:18:45.000 --> 0:18:47.199 for our guests and our fans that they come to 0:18:47.240 --> 0:18:52.160 these events because that capital outside maybe not the capital inside, 0:18:52.359 --> 0:18:55.600 that capital is spending money every weekend on television and 0:18:55.720 --> 0:18:56.280 other areas. 0:18:56.400 --> 0:18:58.560 Is critical to keep this value up. 0:18:58.600 --> 0:19:01.199 So we own that have to be sure that we 0:19:01.320 --> 0:19:04.840 provide the highest level of an experience for people. So 0:19:05.160 --> 0:19:08.119 I look at it execution on race day, execution on 0:19:08.200 --> 0:19:10.439 game day, but also be sure that we give our 0:19:10.480 --> 0:19:13.520 sponsors what they need so they can continue to invest. 0:19:13.680 --> 0:19:16.000 Certainly, it's key to the television networks too. 0:19:16.480 --> 0:19:17.560 I'd add this to it. 0:19:18.520 --> 0:19:25.480 As these cars are competing, and at that level of competition, 0:19:26.160 --> 0:19:27.600 they're going to drive by. 0:19:27.680 --> 0:19:31.400 The new, brand new, brand new. 0:19:31.600 --> 0:19:34.960 National Museum of the Medal of Honor for our great 0:19:35.000 --> 0:19:38.520 American heroes. It's being built not a mile from where 0:19:38.520 --> 0:19:40.160 we're sitting here having this interview. 0:19:40.760 --> 0:19:43.080 The point I'm trying to make is. 0:19:42.640 --> 0:19:47.760 Is that sport is a part of what's happening in America, 0:19:48.320 --> 0:19:49.160 and in. 0:19:49.000 --> 0:19:51.800 That case of the Medal of Honored recipients. 0:19:51.680 --> 0:19:54.399 How we got here and how we maintain being a 0:19:54.440 --> 0:19:57.280