WEBVTT - Professional Development: APPLE'S 30 YEAR COURT CASE

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 3>Do what's right, leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 4>Sponsored by the United States Department of Homeland Security.

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<v Speaker 5>This is a very interesting story, right, so it involves

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<v Speaker 5>the Beatles. Yeah, in Apple right.

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<v Speaker 6>Two things you may know.

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<v Speaker 5>A thirty year a thirty year court case between the

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<v Speaker 5>Beatles in Apple right. Crazy, So the Beatles, right and seventies,

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<v Speaker 5>mid seventies, nineteen seventy eight, Well, I think before that

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<v Speaker 5>they started a company called Apple Corp. Right. Apple Corp.

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<v Speaker 5>Was a holding company. It had a couple different uses,

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<v Speaker 5>but the main thing was like, they're in house record label. Right.

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<v Speaker 5>I don't know why they decided to name Apple, but

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<v Speaker 5>that was the name Apple Corp.

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<v Speaker 7>That's interesting.

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<v Speaker 5>So in nineteen seventy seven, George Harrison. You know what

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<v Speaker 5>George Harrison is the Beatles, of course, Well, nobody really

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<v Speaker 5>knows him. He's the Beatle that you never heard of, right,

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<v Speaker 5>most people never heard of him. So he hits ironic

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<v Speaker 5>because nobody's heard of him, and he heard of a

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<v Speaker 5>company that nobody's heard of that's just it out in

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<v Speaker 5>nineteen seventy seven around that time, called Apple Inc. So

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<v Speaker 5>he says, okay, this is pretty interesting. Is a company

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<v Speaker 5>called Apple? Right, So he goes to Apple Corp. The

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<v Speaker 5>Beatles company, and he tells them about a company called

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<v Speaker 5>Apple Inc. Right, So the Beatles Apple Corp. Suits Apple Inc.

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<v Speaker 5>Because they're using the trademark name Apple. They already trademarked

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<v Speaker 5>the name Apple, can't use it. So in nineteen eighty one,

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<v Speaker 5>they settled a lawsuit for eighty thousand dollars. An interesting

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<v Speaker 5>thing is that part of the settlement is that Apple Corp.

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<v Speaker 5>The Beatles Company, agreed to never go into the computer business.

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<v Speaker 5>Apple Inc. Steve Jobs Company agreed to never go into

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<v Speaker 5>the music business.

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<v Speaker 6>We're going to stay in your Linkane.

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<v Speaker 5>They could both use Apple, but they have to stay

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<v Speaker 5>in their lank. Okay. So it's going pretty good for

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<v Speaker 5>a couple of years, and then nineteen eighty six Apple

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<v Speaker 5>comes out with Musical Instrument Digital Interface. Right, Yes, that

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<v Speaker 5>was good.

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<v Speaker 6>That was good.

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<v Speaker 5>So that you want to talk about that now.

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<v Speaker 8>I'm not gonna briefly touch on it for those not

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<v Speaker 8>in So that's just a sound chip in the computer.

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<v Speaker 8>So this is before you got to think within eighties now,

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<v Speaker 8>So like this is like computers. They're not even in color.

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<v Speaker 8>It's just like the green typing. So he's putting a

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<v Speaker 8>sound chip in the computer. They're looking at it like wait,

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<v Speaker 8>sound that could be music.

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<v Speaker 5>It could be music because the music it's about to

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<v Speaker 5>say something I was going to say.

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<v Speaker 9>I think it also allowed them to the computers to

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<v Speaker 9>communicate with music land.

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<v Speaker 6>Yes, yes, yes, yes.

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<v Speaker 5>It did. So it allowed it it's kind of like

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<v Speaker 5>the beginning stages of putting music on a computer. So

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<v Speaker 5>he said, way, you're not so fast. You promised, you

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<v Speaker 5>promised computer. This is oh, you brought your problems. So

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<v Speaker 5>now they suit them again. Right, nineteen eighty six, they

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<v Speaker 5>suited him. So in nineteen ninety one they settled for

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<v Speaker 5>twenty six million dollars. Right, but they did something that

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<v Speaker 5>was very petty at the time. So they they're nineteen

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<v Speaker 5>ninety one Macintosh Alert. The name is Sumo and it's

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<v Speaker 5>pronounced so sue me. So it's like a kind of

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<v Speaker 5>like you know, and it predicts what's going to happen

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<v Speaker 5>in the future, right, like saying like so, so.

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<v Speaker 8>That was part of the sampling of sound on an

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<v Speaker 8>operating system. So like they have a new operating system.

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<v Speaker 8>Now you can sample sound again that sounds like music.

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<v Speaker 8>We're gonna have to sue yeah.

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<v Speaker 5>No, So then this is where the big cakes comes in, right,

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<v Speaker 5>two thousand and three the launch of iTunes. So they

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<v Speaker 5>just said, Okay, we're not even gonna play around anymore.

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<v Speaker 5>We're going into the music business right soon. Too much

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<v Speaker 5>money out here not to be get. We're not going

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<v Speaker 5>to be stopped by the Beatles, right, so they go

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<v Speaker 5>into full fledged with iTunes. So of course Apple Corp.

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<v Speaker 5>The Beetle company, right.

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<v Speaker 6>But they suit them this time because of the logo.

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<v Speaker 8>So like their logo is an actual green apple, and

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<v Speaker 8>the iTunes logo was an apple that had like a

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<v Speaker 8>little piece bitten out of it.

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<v Speaker 6>So it was like, wait, that looks like our.

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<v Speaker 5>Logo, the partially the logo, but also the music as well.

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<v Speaker 6>Yeah.

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<v Speaker 5>Yeah, so but that case lasted to two thousand and

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<v Speaker 5>seven and Apple actually won that case. Right, So now

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<v Speaker 5>Apple Inc. Owns the trademarks to Apple, right, but they

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<v Speaker 5>licensed out a certain you know, they licensed out trademarks

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<v Speaker 5>back to Apple Corp. Nobody really knows the terms of

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<v Speaker 5>the deal, but it's said that they settled for five

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<v Speaker 5>hundred million dollars. So Apple Inc. Paid Apple Corp. Five

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<v Speaker 5>hundred million dollars and they finally were done with it

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<v Speaker 5>after thirty years. And it's ironic because now the Beatles

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<v Speaker 5>when so when Steve Jobs, he used he was a

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<v Speaker 5>big Beatles fan, right, huge, and he was disappointed that

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<v Speaker 5>they couldn't get the Beatles on iTunes because of this

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<v Speaker 5>thirty year case. Right, So now, when I think it

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<v Speaker 5>was his two thousand and seven speech.

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<v Speaker 8>It's Keno address in two thousand and seven, and he

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<v Speaker 8>intros it by coming into the Beatles' music, So the

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<v Speaker 8>crowd is like, oh wait, we're about to get Beatles' music.

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<v Speaker 5>He has Paul McCartney.

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<v Speaker 6>February two thousand and seven.

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<v Speaker 8>They settle and they released Beatles music, but as a

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<v Speaker 8>solo artist. So Joe Harrison's solo music. John Lennon Paul McCartney.

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<v Speaker 8>I don't think Ringo had it out. Did Ringle have

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<v Speaker 8>a I don't know.

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<v Speaker 6>He might, I don't know.

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<v Speaker 5>So their solo.

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<v Speaker 8>Catalogs were released, and then three years later, in twenty ten,

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<v Speaker 8>I believe November twenty ten, the Beatles catalog comes to iTunes,

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<v Speaker 8>which is like a big moment because that catalog is ridiculous.

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<v Speaker 5>You know, Michael Jackson owned the Beatles catalogs on TV

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<v Speaker 5>on ATV. It's another conversation, so why are we telling

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<v Speaker 5>your story? Because it's interested in a and also it

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<v Speaker 5>is highlights the power of trademarks. Right, So the Beatles

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<v Speaker 5>made almost six hundred million dollars they made between the

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<v Speaker 5>three cases, they made five hundred.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:08:47.679 --> 0:08:51.479
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:08:51.720 --> 0:08:55.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:08:55.920 --> 0:08:59.760
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>so of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy Noman, the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, Attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal aliens.

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<v Speaker 3>Have been arrested. If you were here illegally.

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<v Speaker 1>Your next you will be fine nearly one thousand dollars

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<v Speaker 1>a day, imprisoned and.

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<v Speaker 2>Deported, you will never return.

0:09:28.120 --> 0:09:31.120
<v Speaker 1>But if you register using our CBP home app and

0:09:31.240 --> 0:09:34.079
<v Speaker 1>leave now, you could be allowed to return legally.

0:09:34.480 --> 0:09:36.680
<v Speaker 3>Do what's right, leave now.

0:09:37.040 --> 0:09:41.800
<v Speaker 1>Under President Trump America's laws, border and families will be protected.

0:09:41.920 --> 0:09:44.479
<v Speaker 4>Sponsored by the United States Department of Homeland Security.

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<v Speaker 5>In twenty nine million. Right, kind of by accident because

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<v Speaker 5>they just randomly picked the name Apple one pretty sure, right,

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<v Speaker 5>And they didn't really have any intentions of Apple Corp.

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<v Speaker 5>To be a multi billion dollar company. They was like

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<v Speaker 5>the in house thing, right.

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<v Speaker 6>I'm not sure what use it came out on Apple record.

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<v Speaker 5>I don't think any music came out.

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<v Speaker 9>I think they just ended up owning all the Beatles' music.

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<v Speaker 9>And like you said, they had other businesses underneath their.

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<v Speaker 5>Like tax shelters exactly. Yeah. So just from having the

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<v Speaker 5>luck of the draw and picking and picking a good name.

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<v Speaker 5>But more importantly than picking a good name, they trademarked

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<v Speaker 5>the name, right, because they could have picked the name

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<v Speaker 5>and then trade like so how many businesses and companies

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<v Speaker 5>And we're going back to the fortnite thing, where we

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<v Speaker 5>have good ideas, but that one step changes the dynamic.

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<v Speaker 5>Five hundred million dollars, right, So people say a lot

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<v Speaker 5>of times it's like, well it's expensive to trademark, or

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<v Speaker 5>I don't have the money. Well you either spend five

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<v Speaker 5>hundred dollars to trademark or five hundred million recorder could

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<v Speaker 5>do that. You could have gotten if you did trademarket.

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<v Speaker 6>I think like that's what we saw.

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<v Speaker 8>Fifty did that. When he started to get the Strap campaign.

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<v Speaker 8>It was like wait, oh, people really like this trade money,

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<v Speaker 8>this is mine, Yeah, somebody.

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<v Speaker 7>Want to use it.

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<v Speaker 5>Going back to Cameron, he's notorious for that. He trademarks everything.

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<v Speaker 5>Remember when him and Jim Jones had the you.

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<v Speaker 6>Know what that that that's a sad story.

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<v Speaker 5>Well they made it, they rectified it.

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<v Speaker 6>Yeah, it was over burg Gang.

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<v Speaker 5>He trademark Bergan just in case, Yes, just in case.

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<v Speaker 5>So if anybody's a Diplomat fan, you know.

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<v Speaker 6>What, anybody from the early two thousands.

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<v Speaker 5>So it was like something that they were just saying.

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<v Speaker 5>It was like it wasn't like an official thing because

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<v Speaker 5>they would dipset Diplomat. Then the bird Gang was like

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<v Speaker 5>just something that they just came up with right. But

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<v Speaker 5>then Jim Jones actually had a crew like a offset

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<v Speaker 5>of Dipset that he was calling Burgang, right. I think

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<v Speaker 5>he had like bird Gang records and oh he's going

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<v Speaker 5>full Fletcher dis and Cameron without actually notifying him trademarks

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<v Speaker 5>the name. So Jesus, he's no longer allowed to use

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<v Speaker 5>burg Gang unless he pays Cameron. That's what friends are for,

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<v Speaker 5>exactly when something of it's as rumored that he trademarked

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<v Speaker 5>jelly Fan.

0:11:56.480 --> 0:11:58.400
<v Speaker 6>That's yeah, yeah, yeah, recently recently.

0:11:58.440 --> 0:11:59.520
<v Speaker 5>I'm not sure if that's true or not.

0:12:00.400 --> 0:12:04.240
<v Speaker 6>He just actually transfer from Minnesota. I don't know yet.

0:12:04.280 --> 0:12:04.719
<v Speaker 6>He just left.

0:12:04.800 --> 0:12:07.480
<v Speaker 8>He did two years at Minnesota and now he's transferring

0:12:07.480 --> 0:12:08.200
<v Speaker 8>Isaiah Washington.

0:12:08.240 --> 0:12:10.600
<v Speaker 5>If anybody is not a basketball fan New York City

0:12:10.679 --> 0:12:12.840
<v Speaker 5>street ball legend, not even a street ball.

0:12:12.760 --> 0:12:17.360
<v Speaker 8>Legend, No, not just a legend, Ramonds basketball basketball legend.

0:12:17.800 --> 0:12:23.560
<v Speaker 5>Who he he He had a crew called jelly Fan, huge.

0:12:23.559 --> 0:12:27.319
<v Speaker 6>Trademark by his the move man that layup that open

0:12:27.840 --> 0:12:28.640
<v Speaker 6>finger roll layup.

0:12:28.880 --> 0:12:31.800
<v Speaker 5>Yeah, well, people might not be basketball fans, but I

0:12:31.840 --> 0:12:33.839
<v Speaker 5>heard that Kim on because the interesting thing about that,

0:12:33.880 --> 0:12:35.240
<v Speaker 5>so the kid was in high school, right, and he

0:12:35.280 --> 0:12:38.160
<v Speaker 5>created a huge buzz for himself in high school, like

0:12:38.240 --> 0:12:40.040
<v Speaker 5>all throughout the city. Then it went national now with

0:12:40.120 --> 0:12:41.840
<v Speaker 5>social media, went all over the world where you got

0:12:41.920 --> 0:12:44.720
<v Speaker 5>kids saying jelly fam and it's like a finger roll

0:12:45.160 --> 0:12:48.760
<v Speaker 5>and it's like it just went viral. So then Nike

0:12:49.320 --> 0:12:53.400
<v Speaker 5>started printing up shirts with the jelly fan and of course,

0:12:53.520 --> 0:12:55.360
<v Speaker 5>of course he's not getting paid for he's in high school.

0:12:55.559 --> 0:12:58.720
<v Speaker 6>I think Nike might be a sponsor for Saint Raymonds.

0:12:58.720 --> 0:13:00.319
<v Speaker 6>So like they felt like we had an actually he

0:13:00.320 --> 0:13:00.920
<v Speaker 6>plays sat.

0:13:01.200 --> 0:13:04.160
<v Speaker 5>Yeah, but he came up with the idea. So it's

0:13:04.200 --> 0:13:06.920
<v Speaker 5>all going back to Apple, right, whereas we can relate

0:13:06.960 --> 0:13:10.240
<v Speaker 5>this on small level, like that's a perfect example jelly fan. Right.

0:13:10.720 --> 0:13:12.480
<v Speaker 5>I don't know the rules if he could actually trademarket

0:13:12.520 --> 0:13:14.360
<v Speaker 5>it not since he's in high school and it's rules

0:13:14.400 --> 0:13:17.839
<v Speaker 5>against the basketball places. But long story short, Nike did

0:13:17.880 --> 0:13:20.439
<v Speaker 5>that and they made money off of it, right, So and.

0:13:20.840 --> 0:13:22.960
<v Speaker 7>If he didn't protect it, then he can't really do

0:13:23.000 --> 0:13:23.440
<v Speaker 7>that into.

0:13:23.320 --> 0:13:24.520
<v Speaker 5>Police against now it's too late.

0:13:24.600 --> 0:13:26.840
<v Speaker 7>Now it was too late. Well if he can, if

0:13:26.880 --> 0:13:27.800
<v Speaker 7>they didn't protect.

0:13:27.520 --> 0:13:29.760
<v Speaker 9>It, he could still protect it and then they would

0:13:29.800 --> 0:13:31.400
<v Speaker 9>still have to pay him for using it.

0:13:31.440 --> 0:13:34.160
<v Speaker 7>If they're still continuing to make money off of it, right,

0:13:34.480 --> 0:13:35.520
<v Speaker 7>But if you don't.

0:13:35.320 --> 0:13:37.840
<v Speaker 9>Protect it, then you have no way of really, so

0:13:37.920 --> 0:13:39.360
<v Speaker 9>what registration does.

0:13:39.440 --> 0:13:42.600
<v Speaker 7>It allows you to basically sue and be able to recover.

0:13:42.760 --> 0:13:44.960
<v Speaker 9>So, like with the Fortnite case, how they had to

0:13:44.960 --> 0:13:47.240
<v Speaker 9>pull out of the case because they didn't copyright anything,

0:13:47.679 --> 0:13:50.760
<v Speaker 9>and so it's like, okay, the government's like are the

0:13:50.800 --> 0:13:53.080
<v Speaker 9>federal court is like, well, if you didn't copyright it,

0:13:53.080 --> 0:13:55.080
<v Speaker 9>then you can't police against it, so you need to

0:13:55.120 --> 0:13:57.600
<v Speaker 9>go do that, and so they pulled out. But if

0:13:57.600 --> 0:14:00.000
<v Speaker 9>they do, if they are successful with their copyright, then

0:14:00.080 --> 0:14:00.800
<v Speaker 9>will be able.

0:14:00.600 --> 0:14:04.520
<v Speaker 8>To sue them for you see, like, uh, celebrities are

0:14:04.559 --> 0:14:05.680
<v Speaker 8>doing that, like when they have children.

0:14:05.720 --> 0:14:07.439
<v Speaker 6>Now it's like the first thing they do is I'm

0:14:07.440 --> 0:14:08.439
<v Speaker 6>copy righting that name, I think.

0:14:09.960 --> 0:14:12.000
<v Speaker 8>But they lost that because there was an event planning

0:14:12.080 --> 0:14:13.120
<v Speaker 8>company called Blue Ivy.

0:14:14.720 --> 0:14:17.240
<v Speaker 9>Though they're still fighting, doesn't does an event plan or

0:14:17.400 --> 0:14:19.600
<v Speaker 9>she she has a company named Blue Ivy, and so

0:14:20.040 --> 0:14:21.560
<v Speaker 9>you know, Beyonce's a beast with her.

0:14:23.840 --> 0:14:24.000
<v Speaker 11>Game.

0:14:24.080 --> 0:14:26.640
<v Speaker 7>She has she has her own.

0:14:26.480 --> 0:14:28.320
<v Speaker 9>Company that just has her trademarks and that's the best

0:14:28.360 --> 0:14:29.200
<v Speaker 9>way to do it.

0:14:30.400 --> 0:14:34.359
<v Speaker 5>Yeah, well, there you have it. The power of trademarks.

0:14:34.360 --> 0:14:37.280
<v Speaker 5>You have to understand the law of people is one thing.

0:14:37.320 --> 0:14:38.960
<v Speaker 5>To play the game is another thing. To play the

0:14:39.000 --> 0:14:41.920
<v Speaker 5>game smart and efficiently. You don't have to be the

0:14:41.960 --> 0:14:45.240
<v Speaker 5>smartest player to win, but you have to know who

0:14:45.280 --> 0:14:48.520
<v Speaker 5>to work with, who to contact, and you have to

0:14:48.640 --> 0:14:51.640
<v Speaker 5>know opportunities when you see it. And I'm sure these

0:14:51.640 --> 0:14:53.920
<v Speaker 5>guys that made these dances up before they never knew.

0:14:53.920 --> 0:14:55.920
<v Speaker 5>They just don't know their neighbors, especially Calton things. I

0:14:55.960 --> 0:15:01.480
<v Speaker 5>don't know, that's shame on him. But the Millie Rock

0:15:01.520 --> 0:15:03.120
<v Speaker 5>and this is they're just doing it in their community,

0:15:03.200 --> 0:15:05.120
<v Speaker 5>like they're not thinking this is going to go viral

0:15:05.240 --> 0:15:07.080
<v Speaker 5>to the world. But you never know.

0:15:07.280 --> 0:15:08.960
<v Speaker 6>Well, they have your knowl down now you got to know.

0:15:09.080 --> 0:15:09.720
<v Speaker 5>Now you have to know.

0:15:09.920 --> 0:15:54.920
<v Speaker 11>So yeah, well we'll see.

0:15:36.280 --> 0:15:39.880
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:15:39.960 --> 0:15:43.760
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:15:44.000 --> 0:15:48.160
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:15:48.200 --> 0:15:52.120
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:15:52.200 --> 0:15:55.960
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:15:56.000 --> 0:15:56.400
<v Speaker 1>Donald J.

0:15:56.520 --> 0:15:57.480
<v Speaker 2>Trump's leadership.

0:15:57.760 --> 0:16:01.360
<v Speaker 1>I'm Christine Noman, the United States Secretary of Homeland Security

0:16:01.720 --> 0:16:05.440
<v Speaker 1>under President Trump. Attempted illegal border crossings are at the

0:16:05.520 --> 0:16:10.280
<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal aliens.

0:16:09.840 --> 0:16:10.640
<v Speaker 3>Have been arrested.

0:16:10.960 --> 0:16:14.520
<v Speaker 1>If you are here illegally, your next you will be

0:16:14.560 --> 0:16:18.440
<v Speaker 1>fined nearly one thousand dollars a day, imprisoned, and deported.

0:16:18.880 --> 0:16:20.080
<v Speaker 2>You will never return.

0:16:20.400 --> 0:16:23.400
<v Speaker 1>But if you register using our CBP home app and

0:16:23.520 --> 0:16:26.400
<v Speaker 1>leave now, you could be allowed to return legally.

0:16:26.760 --> 0:16:29.000
<v Speaker 3>Do what's right, leave now.

0:16:29.320 --> 0:16:34.120
<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

0:16:34.200 --> 0:16:36.360
<v Speaker 4>Sponsored by the United States Department of Homeland Security,