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Speaker 1: Earners.

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Speaker 2: What's up.

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Speaker 3: You ever walk into a small business and everything just

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Speaker 3: works like The checkout is fast, the receipts are digital,

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Speaker 3: tipping is a breeze, and you're out the door before

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Speaker 3: the line even builds. Odds are they're using Square. We

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Speaker 3: love supporting businesses that run on Square because it just

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Speaker 3: feels seamless. Whether it's a local coffee shop, a vendor

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Speaker 3: at a pop up market, or even one of our

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Speaker 3: merch partners, Square makes it easy for them to take payments,

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Speaker 3: manage inventory, and run their business with confidence, all from

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Speaker 3: one simple system. If you're a business owner or even

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Speaker 3: just thinking about launching something soon, Square is hands down

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Speaker 3: one of the best tools out there to help you start, run,

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Speaker 3: you time back so you can focus on what matters

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Speaker 3: can keep pushing your vision forward. This episode is brought

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Speaker 3: to you by P and C Bank, a lot of

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Speaker 3: people think podcasts about work are boring, and sure they

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Speaker 3: definitely can be, but understanding of professional's routine shows us

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Speaker 3: how they achieve their success little by little, day after day.

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Speaker 3: It's like banking with P and C Bank. It might

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Speaker 3: seem boring to save, plan and make calculated decisions with

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Speaker 3: your bank, but keeping your money boring is what helps

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Speaker 3: you live or more happily fulfilled life. P and C

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Speaker 3: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since

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Speaker 3: eighteen sixty five is a service mark of the PNC

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Speaker 3: Financial Service Group, Inc. P and C Bank National Association

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Speaker 3: Member FDIC.

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Speaker 2: You talked about the competition, which is interesting because not

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Speaker 2: only do you have to know your business in and out,

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Speaker 2: but you have to kind of know this is to

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Speaker 2: almost create a competitive mode to be in the space.

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Speaker 2: So like you're doing this by yourself right at this point,

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Speaker 2: there's no partner with you, right, it's just you.

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Speaker 1: I had a early co founder who was with us

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Speaker 1: for about four years, so it was involved in this

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Speaker 1: early fundraising. We sparred a lot on this and traded

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Speaker 1: notes and really played off each other super well. And

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Speaker 1: then after they departed, then it was just me on

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Speaker 1: all of my other rounds since then, I was always

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Speaker 1: leading the fundraise, so you know, that's why I have

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Speaker 1: a particular depth. And then I ended up writing a playbook.

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Speaker 2: I wanted to get to that. I wanted to get

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Speaker 2: to that, but because I want people to really understand

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Speaker 2: the amount of time that goes into this, the amount

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Speaker 2: of sacrifice. It's insane, right, There's relationships that get sacrificed, friendships,

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Speaker 2: all these sacrifices that no one sees on the front end,

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Speaker 2: but like you're actually dealing with that on top of

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Speaker 2: trying to create something that again is going to be

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Speaker 2: a game changer.

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Speaker 1: Yeah, I mean everything I'm describing took in extraordinary amount

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Speaker 1: of time. I mean, you know, both seed around probably

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Speaker 1: span three years, doing small check after small check until

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Speaker 1: he had enough traction to raise like an A round

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Speaker 1: which was a little bit bigger, and then our B

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Speaker 1: and C and D round. We started to get institutional

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Speaker 1: backers who would take big pieces of the round, but

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Speaker 1: in the beginning they were long drawn out or raising

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Speaker 1: on safe which is this an instrument called a simple

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Speaker 1: agreement for future equity, few page agreements that we were

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Speaker 1: raising money onto and you know, another thing that I

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Speaker 1: did is everyone gets consumed with round size. What's the

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Speaker 1: round size? For me? I've always I've raised incrementally, so

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Speaker 1: you know, for both. Initially I got a few. Once

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Speaker 1: I started to realize a strategy, I got a few

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Speaker 1: people to lean in. You know, it was like, we're

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Speaker 1: gonna raise a million. That filled up pretty quickly, and

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Speaker 1: then you know, we're like, yeah, might as well open

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Speaker 1: another million. As more people became interested or raised another

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Speaker 1: half a million and so, and then uh, when you say, oh,

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Speaker 1: we're you know, we're actually going to raise two We've

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Speaker 1: already raised one and I are fifty percent complete, versus

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Speaker 1: you know, starting around saying I'm raising two million and

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Speaker 1: I have none. Right, I'd rather start around and say,

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Speaker 1: all right, I have a few people for leading. They're

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Speaker 1: probably good for half a million, So we're gonna raise

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Speaker 1: a million or seven to fifty k. So the next

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Speaker 1: person I go to, the round's almost done already, versus

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Speaker 1: how most founders saw off with just the go to

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Speaker 1: some None of the round is done. If I'm going

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Speaker 1: to talk to you about around, it's gonna be mostly

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Speaker 1: done already before I'm like talking economics with you even

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Speaker 1: those people are forward leaning. I'm gonna wait till a

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Speaker 1: few others are forward leaning, and then I'm gonna say, hey,

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Speaker 1: we're doing a million, but I've got about six or

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Speaker 1: seven hundred already circled up. You're one of my early conversations.

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Speaker 1: I'm really excited to have you involved. Let's talk about

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Speaker 1: formalizing your investment.

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Speaker 4: The tragic So, and you've raised a lot of money,

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Speaker 4: just to put it in context with people, because you're

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Speaker 4: speaking from first hand experience, right, So you talked about

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Speaker 4: the time, but can you like say, like how much

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Speaker 4: time for a founder that's looking to raise what should

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Speaker 4: they expect they should expect to put two hours out

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Speaker 4: of the day, they should expect to put twelve hours

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Speaker 4: out of the day. Like what's the realistic expectation as

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Speaker 4: far as the time commitment for a founder that is

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Speaker 4: trying to raise money.

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Speaker 1: I mean, if you're trying to do it properly, it's

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Speaker 1: one hundred percent of your life. That's the time for me,

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Speaker 1: that's the time commitment. You know, And ideally you have

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Speaker 1: a partner or a head of operations or a CTO

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Speaker 1: that can.

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Speaker 4: Hold over the fort that's running the business, running the business.

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Speaker 4: You should just be focused on.

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Speaker 1: You can't.

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Speaker 4: You can't split your time between running the business and

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Speaker 4: raising money.

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Speaker 1: This is it. This is it. I mean, once you

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Speaker 1: get the hang of it and pass a critical threshold

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Speaker 1: and you're cool to just take some checks casually here

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Speaker 1: and there. Once you're casual and you've you've already crossed

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Speaker 1: the chasm, great, But until that point, you're one hundred percent.

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Speaker 1: Get someone else in your company, give everyone a heads

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Speaker 1: up that you're going to be off the grid for

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Speaker 1: a bit. Fundraising. This is all you're focused on, one

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Speaker 1: hundred percent of the focus. And you know, spend a

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Speaker 1: couple hours a day on the business, and so you

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Speaker 1: know a lot of people get nervous about fundraisings, surely

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Speaker 1: because they're not focused on it. So it's never going

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Speaker 1: to happen. Because this is a thing that requires such

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Speaker 1: intense focus. You need to block off everything else in

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Speaker 1: your life spending on one hundred percent of your time

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Speaker 1: on this thing. You need to go read my book,

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Speaker 1: which not something I did. This is a labor of love.

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Speaker 1: What's a book. It's called Fundraising by Ryan Breslo. Start

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Speaker 1: off as a playbook that I wrote a Google doc

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Speaker 1: that I gave to my friends. This is a labor

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Speaker 1: of love. I had no time to write this book,

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Speaker 1: but I made the time because founders needed this wisdom,

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Speaker 1: because I saw too many making the same mistakes over

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Speaker 1: and over again. And so you need to memorize this book,

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Speaker 1: follow it to a t. You put your own style

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Speaker 1: and flavor on it, of course, but really understand it

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Speaker 1: and dedicate one hundred percent of your time to this.

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Speaker 2: So while you're doing the fundraising and you're one hundred

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Speaker 2: percent dedicated to it, right before this is when you're

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Speaker 2: creating the conscious Culture playbook, because you know that you're

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Speaker 2: not going to be there on a day to day

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Speaker 2: the way that you probably would be if you weren't

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Speaker 2: trying to raise.

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Speaker 1: Yeah, so that came later for me, but I was

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Speaker 1: creating a playbook on culture. I like systems. Systems scale.

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Speaker 1: If your team doesn't know how it's going to operate

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Speaker 1: what it values, it's very hard to scale your company.

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Speaker 1: And so I don't like repeating myself. I like I

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Speaker 1: like methodology and formula as you can tell for things

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Speaker 1: that I know work. And so I had a great CEO.

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Speaker 1: Coach's names Matt Matari's got a great book Machari Method

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Speaker 1: that everybody should read on ceoing. He gave me his method,

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Speaker 1: which was my foundations of conscious Culture, and then I

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Speaker 1: made it my own. I mean he taught it to

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Speaker 1: me intensively for about three months, and then over the

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Speaker 1: next five years, I kept the dog being like, this

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Speaker 1: is what works, this is what doesn't work for me.

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Speaker 1: And so I created my own playbook and then I

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Speaker 1: ended up publishing that to the world on conscious dot org,

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Speaker 1: which we're doing We're going to relaunch. It's not where

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Speaker 1: it needs to be right now, but and this is

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Speaker 1: the playbook we used to build in scale Bolt and

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Speaker 1: the conscious culture came from more of a spiritual aspiration

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Speaker 1: to bridge humanity with execution. This is the marriage that

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Speaker 1: I really wanted to facilitate, and I think conscious culture

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Speaker 1: gets to that.

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Speaker 5: An illegal alien from Guatemala charged with raping a child

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Speaker 5: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 5: accused of murdering a Texas man of Venezuelan charged with

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Speaker 5: filming and selling child pornography in Michigan. These are just

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Speaker 5: some of the heinous migrant criminals caught because of President

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Speaker 5: Donald J. Trump's leadership. I'm Christine Noman, the United States

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Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 5: crossings are at the lowest levels ever recorded, and over

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Speaker 5: one hundred thousand illegal aliens have been arrested. If you

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Speaker 5: are here illegally, your next you will be fine nearly

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Speaker 5: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 5: never return. But if you register using our CBP home

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Speaker 5: app and leave now, you could be allowed to return legally.

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Speaker 5: Do what's right, leave now. Under President Trump, America's laws,

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Speaker 5: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security,