WEBVTT - Qualcomm CEO Cristiano Amon Talks Processors

0:00:00.080 --> 0:00:03.000
<v Speaker 1>Quile com CEO Christianammon. I'm told that there are going

0:00:03.080 --> 0:00:07.720
<v Speaker 1>to be some surprises at Computex. On stage. It's just

0:00:07.800 --> 0:00:09.680
<v Speaker 1>you and I tell me what the surprises will be,

0:00:11.360 --> 0:00:13.000
<v Speaker 1>not for bridges on stage.

0:00:13.039 --> 0:00:16.360
<v Speaker 2>I think it's going to be about bringing the ecosystem together.

0:00:16.440 --> 0:00:20.000
<v Speaker 2>If anything, it's going to be quocun showing that we're

0:00:20.040 --> 0:00:23.320
<v Speaker 2>really in the PC market to stay and the entire

0:00:23.320 --> 0:00:27.520
<v Speaker 2>ecosystem is supporting us. But yeah, we'll have some interesting

0:00:27.640 --> 0:00:32.479
<v Speaker 2>Easter egg on our materials and you'll see it. I

0:00:32.479 --> 0:00:33.480
<v Speaker 2>think you're gonna like it.

0:00:35.040 --> 0:00:39.520
<v Speaker 1>This is I'd say the advent of the AIPC will

0:00:39.520 --> 0:00:43.720
<v Speaker 1>wait a bit of time for volume sales around the world.

0:00:44.280 --> 0:00:47.440
<v Speaker 1>But I still feel like the consumer is thinking, well,

0:00:47.440 --> 0:00:49.720
<v Speaker 1>when I open the box and I take out my

0:00:49.840 --> 0:00:53.120
<v Speaker 1>AIPC and I fire it up or I power it up,

0:00:53.479 --> 0:00:56.760
<v Speaker 1>what is going to be materially different from the PC

0:00:56.920 --> 0:00:57.680
<v Speaker 1>that I already have?

0:00:59.200 --> 0:01:06.520
<v Speaker 2>The fundamental difference and I believe the copilot plus demonstrated

0:01:06.560 --> 0:01:10.039
<v Speaker 2>about Microsoft as a great starting point is the how

0:01:10.120 --> 0:01:14.319
<v Speaker 2>you use your machine, how you interact your machine, is

0:01:14.440 --> 0:01:18.280
<v Speaker 2>going to be very different than what you used to

0:01:18.280 --> 0:01:21.240
<v Speaker 2>do in your PC. Personally, I think this is as

0:01:21.240 --> 0:01:25.680
<v Speaker 2>significant as a Windows ninety five type transition. For example,

0:01:26.000 --> 0:01:28.600
<v Speaker 2>the thing that's going to be different every single pixel

0:01:28.640 --> 0:01:32.160
<v Speaker 2>on the screen is index it. So you all do

0:01:32.280 --> 0:01:34.840
<v Speaker 2>need to do is to tell the machine in natural language.

0:01:34.880 --> 0:01:39.480
<v Speaker 2>I've seen a YouTube video about some yellow cupcakes. Can

0:01:39.520 --> 0:01:41.920
<v Speaker 2>you bring that to me and we'll say, yes, this

0:01:42.000 --> 0:01:45.399
<v Speaker 2>is what you saw several days ago, this was the video.

0:01:46.000 --> 0:01:47.920
<v Speaker 2>Or you can say I've seen the document, I see

0:01:47.920 --> 0:01:50.080
<v Speaker 2>a PowerPoint that had a picture like that, and we'll

0:01:50.080 --> 0:01:53.120
<v Speaker 2>bring the PowerPoint. This is just one feature. Recall how

0:01:53.120 --> 0:01:56.320
<v Speaker 2>you're going to create things you sketch and he finishes

0:01:56.320 --> 0:01:59.880
<v Speaker 2>the job for you. And simple things as having a

0:02:00.080 --> 0:02:03.040
<v Speaker 2>team's call, which is now how we use PCs. You

0:02:03.080 --> 0:02:06.640
<v Speaker 2>can actually add subtitles in real time on any language

0:02:07.680 --> 0:02:10.799
<v Speaker 2>to any speaker that is speaking a different language. Those

0:02:10.840 --> 0:02:12.600
<v Speaker 2>are things that were not possible before.

0:02:13.480 --> 0:02:16.960
<v Speaker 1>What's interesting about what you're saying, Cristiano, is it applies

0:02:17.000 --> 0:02:20.239
<v Speaker 1>to the everyday person. It seems, you know, it seems

0:02:20.400 --> 0:02:22.360
<v Speaker 1>based on what you're saying, that the consumer can go

0:02:22.400 --> 0:02:25.840
<v Speaker 1>to Best Buy and buy a product and notice the difference.

0:02:26.200 --> 0:02:28.120
<v Speaker 1>I think some of the skepticism is that a lot

0:02:28.160 --> 0:02:33.120
<v Speaker 1>of the functionality is best serving knowledge workers. What do

0:02:33.200 --> 0:02:33.919
<v Speaker 1>you make of that?

0:02:34.720 --> 0:02:38.560
<v Speaker 2>No, I think this is very profound. Really, the AI

0:02:38.880 --> 0:02:45.040
<v Speaker 2>is changing the productivity or everything you do on your laptop,

0:02:45.440 --> 0:02:47.600
<v Speaker 2>and you're correct. I think consumers will be able to

0:02:47.600 --> 0:02:51.800
<v Speaker 2>see the difference, but also will actually help knowledge workers

0:02:51.919 --> 0:02:55.200
<v Speaker 2>be more productive or actually have knowledge to do things

0:02:55.200 --> 0:02:58.200
<v Speaker 2>that they didn't have before. And I think that's how

0:02:58.240 --> 0:03:01.240
<v Speaker 2>we should be thinking about the future of personal computing.

0:03:01.600 --> 0:03:04.760
<v Speaker 2>It's more than what we have done today. Is now

0:03:04.800 --> 0:03:07.079
<v Speaker 2>having an assistant to help you do things and even

0:03:07.160 --> 0:03:09.560
<v Speaker 2>help you teach you, teach you to do things they

0:03:09.560 --> 0:03:10.680
<v Speaker 2>didn't know how to do before.

0:03:12.360 --> 0:03:16.760
<v Speaker 1>Because battery life absolutely tops the polls in terms of

0:03:16.800 --> 0:03:20.600
<v Speaker 1>what's important to so many people. Is the battery life

0:03:20.600 --> 0:03:24.960
<v Speaker 1>component of the AIPC going to sway people this time around?

0:03:25.720 --> 0:03:29.160
<v Speaker 2>Look, I love talking about this because actually this is

0:03:29.320 --> 0:03:33.880
<v Speaker 2>one of the reasons that you see every single one,

0:03:34.280 --> 0:03:38.840
<v Speaker 2>no exceptions of the laptops have been ANNOUNCEO Copilot plus

0:03:38.880 --> 0:03:43.320
<v Speaker 2>being on Qualcom Snapdragon acceleite. The reason it's very simple.

0:03:43.760 --> 0:03:46.880
<v Speaker 2>Think about this. You have a CPU that is doing

0:03:46.880 --> 0:03:50.040
<v Speaker 2>a job. You have a GPU, your graphic or processor

0:03:50.160 --> 0:03:51.880
<v Speaker 2>unit is doing another job. But now you have this

0:03:51.960 --> 0:03:55.600
<v Speaker 2>other computing engine which is the neural processing unit that

0:03:55.760 --> 0:03:59.040
<v Speaker 2>is just running out all the time. It will simply

0:03:59.280 --> 0:04:04.240
<v Speaker 2>not run on the other platforms other than the snap

0:04:04.400 --> 0:04:08.200
<v Speaker 2>Dragon Acceleite because you have to have the full day

0:04:08.240 --> 0:04:09.240
<v Speaker 2>of battery life.

0:04:08.960 --> 0:04:10.800
<v Speaker 1>So first I'm.

0:04:10.680 --> 0:04:13.720
<v Speaker 2>Gonna tell you when we look on the early days

0:04:13.720 --> 0:04:17.400
<v Speaker 2>of the Copila Plus while running on a Qualcom platform,

0:04:17.640 --> 0:04:21.919
<v Speaker 2>will take about twenty thirty minutes of consumption of the

0:04:22.120 --> 0:04:24.800
<v Speaker 2>overall days of years of a battery we're taking on

0:04:24.839 --> 0:04:28.760
<v Speaker 2>the competing platforms five to six hours. That was unacceptable.

0:04:29.240 --> 0:04:31.920
<v Speaker 2>Now when you step back and you look at this

0:04:32.000 --> 0:04:36.320
<v Speaker 2>new computer running on Accelead with Copila Plus, Microsoft show

0:04:36.360 --> 0:04:40.760
<v Speaker 2>twenty two hours of video playback with the AI running,

0:04:41.080 --> 0:04:43.800
<v Speaker 2>that's a whole different paradigm. So people are gonna be

0:04:43.800 --> 0:04:46.240
<v Speaker 2>able to not only have the best performance, not only

0:04:46.279 --> 0:04:49.039
<v Speaker 2>have the AI use case now having a very small

0:04:49.080 --> 0:04:52.760
<v Speaker 2>and thin laptop, but they're gonna have battery life for

0:04:52.920 --> 0:04:55.880
<v Speaker 2>everything they need to do. You're gonna leave your charger at.

0:04:55.680 --> 0:05:02.640
<v Speaker 1>Home, Christiano, From one technology to another. When grandmothers all

0:05:02.680 --> 0:05:04.880
<v Speaker 1>around the world go to the store and buy their

0:05:04.920 --> 0:05:09.080
<v Speaker 1>first AIPC and they take it home and they try

0:05:09.120 --> 0:05:13.080
<v Speaker 1>to plug in their printer, will it work, of course

0:05:13.080 --> 0:05:13.440
<v Speaker 1>you will.

0:05:13.760 --> 0:05:17.479
<v Speaker 2>So one of the things that it's important to understand

0:05:17.520 --> 0:05:21.680
<v Speaker 2>the journey that we have been on Microsoft is it's

0:05:21.720 --> 0:05:26.520
<v Speaker 2>a fundamental shift from Microsoft changing Windows from x eighty

0:05:26.640 --> 0:05:30.240
<v Speaker 2>six to an ARM instruction set and it's changed into

0:05:30.279 --> 0:05:32.880
<v Speaker 2>an AIPC. And part of what we have been doing

0:05:33.000 --> 0:05:36.080
<v Speaker 2>is to bring the ecosystem along. Is not only the printers,

0:05:36.320 --> 0:05:39.039
<v Speaker 2>it is not only the docking station, also the games.

0:05:39.320 --> 0:05:42.960
<v Speaker 2>We've been working with Microsoft to have the top twelve

0:05:43.040 --> 0:05:47.680
<v Speaker 2>hundred games optimized on the platform, and it's really about

0:05:47.760 --> 0:05:50.880
<v Speaker 2>the future of the Windows ecosystem. So the thing to

0:05:50.960 --> 0:05:52.760
<v Speaker 2>think about it is not only you'll be able to

0:05:52.800 --> 0:05:54.640
<v Speaker 2>work for old printer, but you'll be able to do

0:05:54.720 --> 0:05:56.880
<v Speaker 2>things you were not able to do before with your

0:05:56.920 --> 0:05:57.400
<v Speaker 2>old PC.

0:05:58.760 --> 0:06:03.320
<v Speaker 1>Christiana, we recognize the following that snap Dragon Excelle has.

0:06:03.560 --> 0:06:06.720
<v Speaker 1>You can go on any social media platform I see it.

0:06:07.279 --> 0:06:11.160
<v Speaker 1>But Intel still sort of dominates the traditional sales channels

0:06:11.520 --> 0:06:14.880
<v Speaker 1>for PC. They've got their name on all the shelves.

0:06:15.400 --> 0:06:19.320
<v Speaker 1>You know, quod cooms in a different part of its history,

0:06:19.320 --> 0:06:21.480
<v Speaker 1>but do you think you can take them on on

0:06:21.520 --> 0:06:24.120
<v Speaker 1>those sales channels, the marketing spend, the R and D

0:06:24.640 --> 0:06:26.080
<v Speaker 1>where they're quite entrenched.

0:06:26.680 --> 0:06:29.640
<v Speaker 2>Okay, so on the R and D, I beg to differ.

0:06:29.880 --> 0:06:33.760
<v Speaker 2>I think the performance leadership now is clearly within the

0:06:33.800 --> 0:06:38.680
<v Speaker 2>Windows ecosystem and it's clearly worth excellete just looking on

0:06:39.040 --> 0:06:43.920
<v Speaker 2>the CPU performance Orion's custom CPU developed by Qualcoms, the

0:06:44.040 --> 0:06:47.960
<v Speaker 2>vested CPU out there for any personal computing, and then

0:06:48.040 --> 0:06:51.720
<v Speaker 2>the NPU and EI engine. It's only possible on a

0:06:51.800 --> 0:06:54.600
<v Speaker 2>QUALKM platform. So I do beg to differ on the

0:06:54.760 --> 0:06:56.920
<v Speaker 2>R and D. But let's just talk about the big question,

0:06:57.080 --> 0:06:59.559
<v Speaker 2>which is it's a new market, it's a new channel

0:06:59.600 --> 0:07:02.760
<v Speaker 2>for qualk, and I'll tell you what is different this time.

0:07:03.600 --> 0:07:07.760
<v Speaker 2>There are two aspects. One aspect is consumers are more

0:07:07.839 --> 0:07:12.600
<v Speaker 2>savvy and consumers actly come from a phone. Actually, your

0:07:12.680 --> 0:07:16.880
<v Speaker 2>most important purchase decision, I will think today is your smartphone,

0:07:16.880 --> 0:07:19.240
<v Speaker 2>and you have another knowledge coming from the phone. So

0:07:19.360 --> 0:07:24.160
<v Speaker 2>stop Snapdragon is not something new to you. But the

0:07:24.200 --> 0:07:27.720
<v Speaker 2>most important thing is exactly not that. Well, the most

0:07:27.720 --> 0:07:31.360
<v Speaker 2>important thing when you usually see the incumbency position on

0:07:31.480 --> 0:07:36.160
<v Speaker 2>PC is at the enterprise, but the enterprise actually has

0:07:36.400 --> 0:07:41.400
<v Speaker 2>US and Microsoft one hundred percent aligne. Usually enterprises have

0:07:41.480 --> 0:07:44.680
<v Speaker 2>been slower to adopt new version of Windows. But Microsoft

0:07:44.720 --> 0:07:49.000
<v Speaker 2>actually is doing a great job with enterprises around the

0:07:49.000 --> 0:07:51.880
<v Speaker 2>world to get them to embrace the copilot in the

0:07:51.920 --> 0:07:56.200
<v Speaker 2>Copilot Plus, So that's a big tailwind. The Microsoft is

0:07:56.320 --> 0:07:59.840
<v Speaker 2>driving the enterprises into the future of AIPC. That's great

0:07:59.840 --> 0:08:03.320
<v Speaker 2>new for Qualcom, and that builds on the incredible platform

0:08:03.480 --> 0:08:05.280
<v Speaker 2>which is Snapdragon acceleat.

0:08:06.440 --> 0:08:09.560
<v Speaker 1>Christiano. Based on those data points, then remind me of

0:08:09.920 --> 0:08:13.360
<v Speaker 1>where you see volumes for the AIPC in its first

0:08:13.440 --> 0:08:17.160
<v Speaker 1>kind of full twelve months and the adoption by all markets.

0:08:17.440 --> 0:08:21.880
<v Speaker 2>Yes, so it's just starting. So we have twenty two

0:08:22.520 --> 0:08:24.520
<v Speaker 2>laptops the gut launch and I think that's on the

0:08:24.520 --> 0:08:28.400
<v Speaker 2>first wave. They are hitting these shelves now, some pre order,

0:08:28.840 --> 0:08:32.080
<v Speaker 2>some are already available for purchase, and it's going to

0:08:32.160 --> 0:08:35.200
<v Speaker 2>go through summer to back to school, which is a

0:08:35.200 --> 0:08:40.439
<v Speaker 2>big PC season. So our fiscal ear ends in September,

0:08:40.559 --> 0:08:43.160
<v Speaker 2>so for us, it will be a material event in

0:08:43.200 --> 0:08:46.080
<v Speaker 2>fiscal twenty five and that's just the beginning. I think

0:08:46.080 --> 0:08:51.079
<v Speaker 2>the other data point ad is we're new, We're new

0:08:51.120 --> 0:08:54.600
<v Speaker 2>to this market, so it's all an expansion and growth

0:08:54.760 --> 0:08:58.319
<v Speaker 2>for Qualcom and we don't have to make heroic assumptions,

0:08:58.360 --> 0:09:01.479
<v Speaker 2>but we like the affect that there's a huge opportunity

0:09:01.480 --> 0:09:05.120
<v Speaker 2>for an upgrade cycle driven by AI, and we're now

0:09:05.400 --> 0:09:07.200
<v Speaker 2>a key participant in the market.