WEBVTT - Saving Games Journalism With Giant Bomb

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<v Speaker 1>Media.

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<v Speaker 2>Hello, and welcome to Better Offline. I'm your host ed zitron.

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<v Speaker 2>As a reminder, you can now by shirts, hoodies, and

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<v Speaker 2>even mugs in our merchandise store. There's a link in

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<v Speaker 2>the notes. God damn it, give me money. I need

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<v Speaker 2>you to wear the shirt.

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<v Speaker 3>For me today.

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<v Speaker 2>I'm joined by the new owners of gaming site Giant Bomb,

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<v Speaker 2>Jeff Backlar, Jeff grub and Dan Reikert Fellas. Welcome to

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<v Speaker 2>the show.

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<v Speaker 4>It's pronounce fair trying, okay, all right, yeah, okay, I'll speak.

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<v Speaker 2>I definitely on an interview a few days ago, miss

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<v Speaker 2>said my own name and miss said better I was

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<v Speaker 2>like a better off ship. And Matt Sawski, my producer,

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<v Speaker 2>regularly hears these things, so that's always fun. But congratulations,

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<v Speaker 2>by the way, So walk me through, Dan, perhaps walk

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<v Speaker 2>me through what happened. So there was some filing in

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<v Speaker 2>and out from Giant Bomb, and then you guys kind

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<v Speaker 2>of took it over.

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<v Speaker 5>Yeah, so's I started the longest ago in like twenty fourteen.

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<v Speaker 5>So in terms of how the recent stuff went down,

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<v Speaker 5>I think the jeffs here Fellaws tell me if I'm wrong.

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<v Speaker 5>I feel like you maybe have had some more time

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<v Speaker 5>on the phone lawyer.

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<v Speaker 6>I like watching this guy sweat.

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<v Speaker 1>Let's exactly.

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<v Speaker 5>I just wanted to make sure I didn't I'm not like,

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<v Speaker 5>oh yeah, this work. You know, It's like I just

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<v Speaker 5>kind of fell into this. No, Jeff and Jeff left Fandom,

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<v Speaker 5>our previous parent company, and as part of the deal,

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<v Speaker 5>were able to buy Giant Bomb and are bringing in

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<v Speaker 5>you know, me Jana Choa or longtime producer and our

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<v Speaker 5>good friend Mike Manatti who has been trying to be

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<v Speaker 5>full time at Giant Bomb for a long time and

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<v Speaker 5>he completely skipped full time and went straight from contractor

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<v Speaker 5>to co owner.

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<v Speaker 2>Of the websites.

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<v Speaker 5>Yes, yes, so yeah, long history of corporate ownership and

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<v Speaker 5>you know, digging back to two thousand and eight and

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<v Speaker 5>you know, four different owners basically, and now I guess

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<v Speaker 5>we are the fifth group.

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<v Speaker 2>Nice, So what is the new structure? So you guys

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<v Speaker 2>are all the owners, You're going to be doing the

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<v Speaker 2>same kind of games journalism you're already doing. I know

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<v Speaker 2>that the YouTube channel went offline. Is it coming back?

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<v Speaker 1>Yeah?

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<v Speaker 4>Yeah, we were streaming of YouTube just right before we

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<v Speaker 4>came here. Yeah, we were doing our black club shows.

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<v Speaker 4>So right now the structure looks like are we getting

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<v Speaker 4>all the stuff from fandom that we need and they've

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<v Speaker 4>been very helpful and that stuff. But it's like just

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<v Speaker 4>kind of getting the keys to everything. And then there

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<v Speaker 4>is a whole other process of us getting a business

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<v Speaker 4>started because this wasn't like us necessarily buying the business.

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<v Speaker 4>We bought a lot of assets, so we have to

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<v Speaker 4>start our own business to sort of take these things

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<v Speaker 4>on and make it make sense. So in parallel, while

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<v Speaker 4>we were goofing off, well, Mike was playing Rascal for

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<v Speaker 4>the PlayStation one for our game for our show where

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<v Speaker 4>we played bad Games Backlar was still working in the

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<v Speaker 4>background making sure that we'll have a bank account and

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<v Speaker 4>stuff like that. But as far as like the overall

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<v Speaker 4>idea of what this company looks like, yeah, it's gonna

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<v Speaker 4>be us kind of taking it on all on ourselves,

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<v Speaker 4>kind of splitting it up evenly amongst us and just

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<v Speaker 4>getting to work and investing in our time and seeing

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<v Speaker 4>a payoff because now it's all on us.

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<v Speaker 2>It's weird as well, because it's like both one of

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<v Speaker 2>the most depressing times in games journalism history, I'm one

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<v Speaker 2>of the most encouraging because the amount of layoffs are horrifying,

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<v Speaker 2>but you and Atamath have really come out of well,

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<v Speaker 2>I don't want to say nowhere, because it's been quite

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<v Speaker 2>public and chaotic. You kind of seem to be building

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<v Speaker 2>a new model for journalism writ large.

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<v Speaker 7>Yeah, well, yeah, I think like the thing that the

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<v Speaker 7>lesson everyone learned they learned like ten years ago, where

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<v Speaker 7>the sort of like contemporary understanding of games media or

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<v Speaker 7>really any media you know that covers some sort of

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<v Speaker 7>entertainment is probably not compatible with what a corporation would

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<v Speaker 7>need out of that in terms of like revenue expectations

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<v Speaker 7>and just you know, filing in in a way that

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<v Speaker 7>makes sense.

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<v Speaker 6>And that's fine.

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<v Speaker 7>And I think you know what this with the with

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<v Speaker 7>the Aftermath Experiment and all these other sort of independent

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<v Speaker 7>journalistic entities have sort of shown is that this can

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<v Speaker 7>work with a private sort of consideration of ownership as

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<v Speaker 7>opposed to you know, just having it be another asset

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<v Speaker 7>in the corporate media portfolio. Right that, And I think

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<v Speaker 7>the value that these types of entities present make a

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<v Speaker 7>lot more sense right under the guise of private ownership

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<v Speaker 7>than they do, you know, under the umbrella.

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<v Speaker 2>So kind of yeah, it kind of feels as well

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<v Speaker 2>like games journalism gets pulled in very hard by these

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<v Speaker 2>big private equity. I'm not specifically referring to any of them,

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<v Speaker 2>just to be clear, these large entities by them because

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<v Speaker 2>I imagine they're traffic drivers, and there's always news and

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<v Speaker 2>there's always kind of such traffic coming in games and.

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<v Speaker 4>Guides and stuff like that. These things have been honed

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<v Speaker 4>to be SEO, you know, sort of machines for a

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<v Speaker 4>long time. The people who've been in charge of them

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<v Speaker 4>have once understood that to be very important. Now, of course,

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<v Speaker 4>like Google has made things very complicated for a lot

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<v Speaker 4>of sites that built their sites in one way and

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<v Speaker 4>now they have to shift and no one really understands

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<v Speaker 4>the way the winds are blowing. But yeah, that traffic

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<v Speaker 4>means something to someone for sure, and that's why you

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<v Speaker 4>see something like a polygon becoming the target of a vow.

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<v Speaker 2>Now.

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<v Speaker 4>I guess the public understanding is bound Net approached Vox

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<v Speaker 4>Media about polygon, and I asked them about it like

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<v Speaker 4>some time ago, and have been trying to make this

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<v Speaker 4>happen since then. Vox wasn't necessarily shopping around, but it

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<v Speaker 4>became the target of that because it does have this traffic.

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<v Speaker 4>It has this built in if you search for something,

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<v Speaker 4>there's a good chance Polygon is going to serve it

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<v Speaker 4>to you in the video game space. And yeah, so

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<v Speaker 4>these kind of equity firms they spot this and they

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<v Speaker 4>want to extract that value. It means bad things for

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<v Speaker 4>the actual people working at these sites almost universally every time.

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<v Speaker 1>And that's why this.

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<v Speaker 4>Other model of us coming and being like we're gonna

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<v Speaker 4>own it ourselves and we're gonna have a direct relationship

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<v Speaker 4>with the with the audience.

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<v Speaker 1>That kind of is the only ground to retreat to

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<v Speaker 1>at this point.

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<v Speaker 4>We are either going to keep having this stuff because

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<v Speaker 4>we're all in it together, as hopy as that sounds,

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<v Speaker 4>or we're just not gonna have it at all.

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<v Speaker 1>Those are the options now.

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<v Speaker 7>Yeah, it's also I think it's important to call out that, like,

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<v Speaker 7>there does exist a type of person that I think

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<v Speaker 7>we all sort of slot into in this goldilock zone

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<v Speaker 7>that has sat on both sides of the sort of

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<v Speaker 7>influential divide, where you know, we all began our careers

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<v Speaker 7>in a very kind of like I don't maybe not

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<v Speaker 7>antiquated is not the right word, but certainly a traditional

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<v Speaker 7>sort of like media and and and publisher relationship into

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<v Speaker 7>the relationship.

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<v Speaker 2>I worked I work CVG.

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<v Speaker 8>Yeah, yeah, and let's be honest, we're not that old, right,

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<v Speaker 8>Like we're you know, we're as young exactly. We see,

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<v Speaker 8>maybe we we sit in this very weird sort of

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<v Speaker 8>like like I said, this Goldilocks zone where we're like,

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<v Speaker 8>we understand what came before, what happened during, and now

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<v Speaker 8>what's after. And I think that very uniquely positions a

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<v Speaker 8>small slice of sort of institutional knowledge right where where

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<v Speaker 8>you can kind of like leverage that in a way

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<v Speaker 8>that not a lot of people have that sort of

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<v Speaker 8>insight from both sides of the fence.

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<v Speaker 5>And that goes back to you know, the founding of

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<v Speaker 5>Giant Bomb in two thousand and eight, because it was

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<v Speaker 5>four guys that broke off from game Spot, you know,

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<v Speaker 5>more traditional web based gaming media and formed this very

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<v Speaker 5>personality focused thing, you know, like kind of in the

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<v Speaker 5>early days of YouTube gaming personalities and things like that.

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<v Speaker 5>But it did come from that, yeah, institutional knowledge, people

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<v Speaker 5>that had worked you know, et threes dating back to

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<v Speaker 5>the nineties and things like that. It wasn't just you know,

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<v Speaker 5>some kids that started youtubing and getting big. It kind

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<v Speaker 5>of straddled the line from the beginning.

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<v Speaker 2>I met one of the saddest things to me was

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<v Speaker 2>watching PC zone collapse. It was the magazine I worked to,

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<v Speaker 2>the Games and Magazina worked to in England, and in

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<v Speaker 2>a different, different time, I think they would have come together,

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<v Speaker 2>we would have come together and done something. But two

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<v Speaker 2>thousand and eight was when that happened. I was moving

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<v Speaker 2>to America as well, but that was Future publishing Bolton

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<v Speaker 2>fuck Future, yeah shit, yeah, well they're gonna do to me, And.

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<v Speaker 4>They repeatedly kind of do that stuff to people say yeah,

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<v Speaker 4>fuck for real real quick on that. Like I remember thinking,

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<v Speaker 4>like back when that was happening in two thousand and eight,

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<v Speaker 4>when e GM and one Up was collapsing, It's like

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<v Speaker 4>it had the one Up Yours podcast kind of lasted

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<v Speaker 4>a few more years. They all could have easily just

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<v Speaker 4>transitioned that into a podcast with ads for one thing,

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<v Speaker 4>and then a direct to customer supported a way of

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<v Speaker 4>doing things on the other hand, and that really would

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<v Speaker 4>have taken off for them. Instead, they this guy's had

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<v Speaker 4>to go kind of filter into working in the corporate

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<v Speaker 4>side for making games.

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<v Speaker 2>The problem is with podcasts is, as you well know,

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<v Speaker 2>like monetizing them is very difficult. I mean, people complain

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<v Speaker 2>about the ads here being on the iHeart Radio. I

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<v Speaker 2>mean it works great because cool Zone Media and I

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<v Speaker 2>Heart leaves us alone fairly, but people complain about the ads.

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<v Speaker 2>It's like, have you tried starting a fucking podcast? Isn't cheap,

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<v Speaker 2>So it's it's just a frustrating but great time because

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<v Speaker 2>after Mask's doing really interesting stuff that I feel is

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<v Speaker 2>going to be I feel like Giant Bumb's gonna be

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<v Speaker 2>very like classic gamer stuff, like creative but still very

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<v Speaker 2>much about the games, and Aftermath is doing that plus

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<v Speaker 2>what would have been called derisively new games journalism. Mm hmm,

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<v Speaker 2>way back when do you remember that fellas? Yeah, new

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<v Speaker 2>games I remember that. I remember when people were talking

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<v Speaker 2>about that.

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<v Speaker 1>Let's talk about that loudu narrative dissonance.

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<v Speaker 5>Yeah, fuck, like the start of Polygon press reset type stuff.

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<v Speaker 2>Yeah, well, explain that for the listeners because it sucks,

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<v Speaker 2>but they should know.

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<v Speaker 1>You talk about that, the Polygon thing or.

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<v Speaker 5>Go ahead, dan Oh, it's just like games media going

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<v Speaker 5>back to like you know, EGM and Game in Former,

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<v Speaker 5>like the magazines of the nineties, to like the early

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<v Speaker 5>you know, web based ign games by stuff. It was

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<v Speaker 5>just you know, we we were repairing press releases, and

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<v Speaker 5>it's like news stories were basically like there's a new

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<v Speaker 5>box art for Assassin screen.

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<v Speaker 1>Game have, Yeah, yeah, exactly, You're getting.

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<v Speaker 5>More levels this time, like that type of stuff. So

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<v Speaker 5>it's like that's why I even back when I started

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<v Speaker 5>never considering myself a journalist, because I realized it's just like, Okay,

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<v Speaker 5>I'm just kind of reporting on silly things here and

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<v Speaker 5>giving a score to a game and things like that.

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<v Speaker 2>I think that there's something marvelous about that with games journalism.

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<v Speaker 2>It's the way there's because I don't they'll write and

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<v Speaker 2>geta especially over there is written like very long form,

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<v Speaker 2>thoughtful emotional pieces. I think that that's what's I want

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<v Speaker 2>to say missing because it's happening. But that's what makes

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<v Speaker 2>game journalism great. You can have stuff. It was just

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<v Speaker 2>like I played something. It's stunked to shit. It made

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<v Speaker 2>me angry, I want to kill someone, but I love

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<v Speaker 2>it because it's got this one tiny like there was.

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<v Speaker 2>I remember reviewing a game zone the sky Fall movie,

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<v Speaker 2>tying game activision remarkably tight Gears of Wark Loan and

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<v Speaker 2>remember being like, this sucks, but I love it. That's

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<v Speaker 2>great for gaming as well. But then the very deep

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<v Speaker 2>emotional stuff, and I think that it's what lends itself

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<v Speaker 2>to exactly what you're doing, which is this kind of

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<v Speaker 2>let's get together, let's make something about all Halpy and

0:11:04.280 --> 0:11:07.080
<v Speaker 2>our job and whatever, and the in between pot can

0:11:07.080 --> 0:11:07.800
<v Speaker 2>be Giant bomb.

0:11:08.200 --> 0:11:08.360
<v Speaker 1>Yeah.

0:11:08.400 --> 0:11:10.440
<v Speaker 5>I think there's very much room for both because I remember,

0:11:10.440 --> 0:11:12.800
<v Speaker 5>like when Polygon was starting in like you know, probably

0:11:12.880 --> 0:11:15.720
<v Speaker 5>like the twenty thirteen, twenty fourteen whenever that was, and

0:11:15.760 --> 0:11:17.720
<v Speaker 5>they were very much, you know, banging the drum of

0:11:17.720 --> 0:11:20.839
<v Speaker 5>like we are doing serious games journalism and telling human

0:11:21.000 --> 0:11:23.719
<v Speaker 5>stories and it's gonna be this emotional, deep stuff. And

0:11:23.760 --> 0:11:25.320
<v Speaker 5>I remember looking at that and be like, I don't

0:11:25.320 --> 0:11:27.600
<v Speaker 5>know how the fuck to do that. If I can

0:11:27.679 --> 0:11:30.320
<v Speaker 5>tell you if never did, is any good? You know?

0:11:30.480 --> 0:11:33.160
<v Speaker 5>Like so, but I think there's a room for both

0:11:33.200 --> 0:11:35.520
<v Speaker 5>because like someone like me broke in because I wanted

0:11:35.559 --> 0:11:37.480
<v Speaker 5>to work with a bunch of dorks and talk about

0:11:37.559 --> 0:11:39.720
<v Speaker 5>video games and now make videos about video games. But

0:11:39.760 --> 0:11:42.160
<v Speaker 5>then there are there are important stories to tell. And

0:11:42.400 --> 0:11:44.800
<v Speaker 5>I think, you know, to give Grub some credit here,

0:11:44.840 --> 0:11:46.520
<v Speaker 5>I think Grub might be the best I've ever seen

0:11:46.640 --> 0:11:49.360
<v Speaker 5>at balancing both, Like he does the daily news show

0:11:49.360 --> 0:11:51.360
<v Speaker 5>on Giant bomb dot com and we'll cover the serious

0:11:51.360 --> 0:11:54.200
<v Speaker 5>stuff in layoffs and just kind of issues facing the industry.

0:11:54.480 --> 0:11:57.200
<v Speaker 5>But then he'll also you know, dress up like Bubbsy

0:11:57.240 --> 0:11:59.120
<v Speaker 5>and play Bubzy three D for Blake Club, you know.

0:11:59.240 --> 0:12:02.120
<v Speaker 5>So I do think Grubb is uniquely qualified to do

0:12:02.160 --> 0:12:02.760
<v Speaker 5>both ends of that.

0:12:02.840 --> 0:12:04.080
<v Speaker 1>Yeah, and I enjoy in both.

0:12:04.240 --> 0:12:07.640
<v Speaker 4>I definitely remember growing up in like reading EGM or

0:12:07.960 --> 0:12:10.679
<v Speaker 4>Game Players and being like, man, the people who are

0:12:10.720 --> 0:12:13.719
<v Speaker 4>in this magazine, they have a lot of personality and

0:12:13.760 --> 0:12:16.680
<v Speaker 4>they clearly fill every page with that, and I like

0:12:16.760 --> 0:12:18.600
<v Speaker 4>know these people by name. Now I kind of know

0:12:18.640 --> 0:12:21.480
<v Speaker 4>what they're into, and I built a real connection with them,

0:12:21.800 --> 0:12:24.160
<v Speaker 4>and then you know that then that would actually lead

0:12:24.200 --> 0:12:26.640
<v Speaker 4>me into some of their real reporting on stuff that

0:12:26.679 --> 0:12:28.720
<v Speaker 4>mattered to them, especially in EGM and then like Next

0:12:28.720 --> 0:12:31.440
<v Speaker 4>Gen Magazine later, And I just remember like really enjoying

0:12:31.440 --> 0:12:32.280
<v Speaker 4>both sides of that.

0:12:32.400 --> 0:12:34.200
<v Speaker 1>A lot of games are.

0:12:34.120 --> 0:12:36.880
<v Speaker 4>Silly and stupid and wouldn't be fun if we took

0:12:36.920 --> 0:12:40.040
<v Speaker 4>that seriously, and I really enjoyed that aspect.

0:12:39.720 --> 0:12:40.240
<v Speaker 1>Of my job.

0:12:40.800 --> 0:12:44.240
<v Speaker 2>Yeah, And CVG used to have this kind of yellow

0:12:44.880 --> 0:12:46.560
<v Speaker 2>it was. I don't know if you ever physically read

0:12:46.559 --> 0:12:49.000
<v Speaker 2>an issue of Computer Video Against magazine it's original, but

0:12:49.040 --> 0:12:52.520
<v Speaker 2>they had this middle section that was in like almost

0:12:52.520 --> 0:12:55.520
<v Speaker 2>like yellow Pages style and it was just rambling shit.

0:12:55.720 --> 0:12:59.600
<v Speaker 2>It was beautiful. It's like games. Genuinely, I was blues

0:12:59.640 --> 0:13:02.240
<v Speaker 2>off like two years ago, and like games were the

0:13:02.240 --> 0:13:04.320
<v Speaker 2>one thing that I could bond with people over because

0:13:04.320 --> 0:13:07.680
<v Speaker 2>it didn't require you to be anyone, Like I played

0:13:07.679 --> 0:13:09.199
<v Speaker 2>a shit ton of EverQuest I was. I think it

0:13:09.240 --> 0:13:12.840
<v Speaker 2>was one of the first momo like real Remmo reports

0:13:12.840 --> 0:13:16.080
<v Speaker 2>in England, Ollie Welsh as well Legend Sure yeah, Shah Sally.

0:13:16.600 --> 0:13:19.480
<v Speaker 2>But it's like and one of the leftover Polygon people.

0:13:19.760 --> 0:13:22.560
<v Speaker 2>It's just what pisses me off about all of this

0:13:22.600 --> 0:13:24.640
<v Speaker 2>as well, is it doesn't seem that hard to run

0:13:24.679 --> 0:13:27.400
<v Speaker 2>a games journalism out let. Well, you just don't hire

0:13:28.440 --> 0:13:30.920
<v Speaker 2>so many people and make them do eleven stories a day.

0:13:31.080 --> 0:13:34.600
<v Speaker 4>I mean, the real sad thing with Polygon is they

0:13:34.640 --> 0:13:37.440
<v Speaker 4>didn't make any of those mistakes when people saw the

0:13:37.480 --> 0:13:39.120
<v Speaker 4>layoffs snow like, oh that's a lot of people. It's

0:13:39.160 --> 0:13:43.560
<v Speaker 4>like they were successful and profitable and could have kept growing,

0:13:43.880 --> 0:13:46.880
<v Speaker 4>but they had a very sort of like moderate take

0:13:46.920 --> 0:13:49.280
<v Speaker 4>on Okay, yeah we could, but let's just keep all

0:13:49.280 --> 0:13:51.040
<v Speaker 4>this sustainable and a lot of that goes down to

0:13:51.040 --> 0:13:54.079
<v Speaker 4>the leadership of Chris Plant, who I just admire so much.

0:13:55.600 --> 0:13:57.760
<v Speaker 4>Is he's got such a good head on his shoulders,

0:13:57.760 --> 0:13:59.960
<v Speaker 4>and it just filtered all the way down through Polygon.

0:14:00.280 --> 0:14:02.640
<v Speaker 4>So it's like they were doing it right, and even

0:14:02.720 --> 0:14:05.040
<v Speaker 4>voxers are letting them do it right. It's just like,

0:14:05.160 --> 0:14:08.160
<v Speaker 4>even when that happens, you there's that buds and buzz

0:14:08.160 --> 0:14:09.600
<v Speaker 4>saw that's going to show up and be like, we're

0:14:09.600 --> 0:14:11.120
<v Speaker 4>gonna rip this thing apart and find a way to

0:14:11.120 --> 0:14:11.600
<v Speaker 4>make more money.

0:14:11.600 --> 0:14:13.120
<v Speaker 1>Fronament, So here's some money.

0:14:13.480 --> 0:14:16.280
<v Speaker 9>It's fucking books. I didn't know they were profitable. Yeah,

0:14:16.440 --> 0:14:19.680
<v Speaker 9>it's so infuriated. It was a successful business, I think.

0:14:19.760 --> 0:14:31.680
<v Speaker 9>Is not how I would phrase it.

0:14:31.680 --> 0:14:34.800
<v Speaker 2>It's so fucking stupid because I feel like these outlets

0:14:34.800 --> 0:14:37.320
<v Speaker 2>could on some level, maybe not a ton print money,

0:14:38.040 --> 0:14:41.520
<v Speaker 2>but they there are tons of gamers who love reading stuff.

0:14:41.680 --> 0:14:44.640
<v Speaker 2>Sure like it sounds like Publican had a sustainable operation.

0:14:45.120 --> 0:14:48.560
<v Speaker 2>IGN is insane. I don't know, I do. I don't

0:14:48.560 --> 0:14:52.200
<v Speaker 2>know how many people work. Ign Igen breaks on my phone.

0:14:52.200 --> 0:14:54.040
<v Speaker 2>I don't know. If you've tried to look at nign guide.

0:14:54.280 --> 0:14:57.040
<v Speaker 2>Sometimes if you scroll too fast, it just goes not

0:14:57.200 --> 0:14:58.720
<v Speaker 2>sorry mate.

0:14:58.360 --> 0:15:00.560
<v Speaker 5>Yeah, I mean, I know that so many sites now

0:15:00.600 --> 0:15:00.880
<v Speaker 5>could be.

0:15:02.720 --> 0:15:03.080
<v Speaker 2>Your own.

0:15:03.600 --> 0:15:05.680
<v Speaker 5>Yeah. Yeah, it just goes to the top or pops

0:15:05.760 --> 0:15:07.640
<v Speaker 5>up the thing and the accident and clicked the wrong thing. Yeah,

0:15:07.640 --> 0:15:08.200
<v Speaker 5>I hate that.

0:15:08.280 --> 0:15:09.200
<v Speaker 1>Yeah, the Internet sucks.

0:15:09.240 --> 0:15:12.400
<v Speaker 5>Now really this is as much.

0:15:12.280 --> 0:15:13.920
<v Speaker 3>As is show about that.

0:15:15.120 --> 0:15:17.200
<v Speaker 7>But a lot of those a lot of those sites

0:15:17.320 --> 0:15:22.040
<v Speaker 7>are are not there's there's it's tough to really say

0:15:22.080 --> 0:15:26.120
<v Speaker 7>that they all have agency in a way that you want, right,

0:15:26.280 --> 0:15:30.760
<v Speaker 7>And I think everything becomes this Frankensteinian creation of like

0:15:31.360 --> 0:15:33.360
<v Speaker 7>uh uh, you know, sort of meshing it with other

0:15:33.440 --> 0:15:36.440
<v Speaker 7>properties that sit alongside as sister companies, and you're just

0:15:36.480 --> 0:15:39.720
<v Speaker 7>never going to have that organic uh feeling.

0:15:39.880 --> 0:15:40.640
<v Speaker 6>I do think you're right.

0:15:40.680 --> 0:15:44.080
<v Speaker 7>I think the Polygon example is good because it was

0:15:44.200 --> 0:15:46.680
<v Speaker 7>sort of like the semblance of like, oh this does

0:15:46.720 --> 0:15:49.960
<v Speaker 7>feel sort of vacuum sealed off in a way that

0:15:49.960 --> 0:15:53.440
<v Speaker 7>that works, and everyone there, you know, really doing a

0:15:53.440 --> 0:15:56.320
<v Speaker 7>tremendous job. But for the most part, whenever you see

0:15:56.320 --> 0:15:59.080
<v Speaker 7>a lot of these massive, behemoth legacy media sites, they

0:15:59.080 --> 0:16:03.400
<v Speaker 7>are just the is you know, a vultron creation that

0:16:05.040 --> 0:16:08.840
<v Speaker 7>doesn't really allow for that amount of agency that you know,

0:16:08.840 --> 0:16:10.640
<v Speaker 7>I think the spirit of all those sites wants to.

0:16:10.600 --> 0:16:15.520
<v Speaker 2>Be Yeah, and I think the like I've said earlier,

0:16:15.600 --> 0:16:17.760
<v Speaker 2>that kind of the obvious victim of any kind of

0:16:17.800 --> 0:16:20.600
<v Speaker 2>acquisition partner, because it's just you can turn them into

0:16:20.600 --> 0:16:23.840
<v Speaker 2>a slop shop and the immediately killed them, immediately killed them.

0:16:23.800 --> 0:16:25.960
<v Speaker 7>Right, And that's what the Internet's allowed for, right, And

0:16:26.000 --> 0:16:29.000
<v Speaker 7>I know that's like, that's what I read what you say,

0:16:29.240 --> 0:16:31.920
<v Speaker 7>like you you always have it spot on at is

0:16:32.000 --> 0:16:34.680
<v Speaker 7>like that is like we are just sort of like

0:16:34.920 --> 0:16:39.320
<v Speaker 7>willfully watching the death of everything and calling it out

0:16:39.360 --> 0:16:41.880
<v Speaker 7>and just being like, yeah, that's the that's the next

0:16:42.120 --> 0:16:45.480
<v Speaker 7>ship that came into the harbor filled with ghosts, and

0:16:45.800 --> 0:16:47.960
<v Speaker 7>we're just gonna watch it continue on its way down

0:16:48.000 --> 0:16:49.160
<v Speaker 7>to its next port of call.

0:16:49.760 --> 0:16:52.480
<v Speaker 6>And that's it. It's just this parade of dead websites

0:16:52.520 --> 0:16:53.280
<v Speaker 6>and dead Internet.

0:16:53.720 --> 0:16:57.280
<v Speaker 4>And you're familiar, familiar with the Tony Oaks pro skater games, right,

0:16:57.840 --> 0:17:00.320
<v Speaker 4>So I was watching I was trying to read story

0:17:00.360 --> 0:17:01.200
<v Speaker 4>on Kataka the other day.

0:17:01.240 --> 0:17:03.600
<v Speaker 1>I can't remember what it was about, but it did.

0:17:03.600 --> 0:17:05.480
<v Speaker 4>It took me to a video instead, and there was

0:17:05.520 --> 0:17:07.840
<v Speaker 4>a man talking over the video and he kept calling

0:17:07.840 --> 0:17:11.080
<v Speaker 4>it thhps, thhps, and I'm like, I don't think i've

0:17:11.080 --> 0:17:13.520
<v Speaker 4>ever heard anyone say that before, and then it's like, oh,

0:17:13.800 --> 0:17:16.479
<v Speaker 4>I I'm listening to an AI voice. Of course I am,

0:17:16.600 --> 0:17:20.560
<v Speaker 4>of course interesting, yes, because he did it every time

0:17:20.600 --> 0:17:22.280
<v Speaker 4>in the same thhps thhps.

0:17:22.400 --> 0:17:23.240
<v Speaker 5>Yeah, no one says that.

0:17:23.320 --> 0:17:27.000
<v Speaker 4>No one said that, So I'm just like, that's of course,

0:17:27.000 --> 0:17:28.359
<v Speaker 4>that's they all think they're going to be able to

0:17:28.400 --> 0:17:29.719
<v Speaker 4>do that. That's the story we're gonna have to keep

0:17:29.720 --> 0:17:31.680
<v Speaker 4>telling over and over about what's happening with all these

0:17:32.119 --> 0:17:34.240
<v Speaker 4>websites and these equity firms coming in here.

0:17:34.320 --> 0:17:36.159
<v Speaker 1>And I mean, of course I get turned off.

0:17:36.200 --> 0:17:38.080
<v Speaker 4>I think most of the audience probably does get turned

0:17:38.119 --> 0:17:40.439
<v Speaker 4>off when they experienced that, right, because the one thing

0:17:40.520 --> 0:17:44.240
<v Speaker 4>about games and Stephen Spahn, who is an accessibility expert

0:17:44.240 --> 0:17:45.840
<v Speaker 4>in the space, he used to tell me like, why

0:17:46.080 --> 0:17:47.399
<v Speaker 4>why do I want to play video games?

0:17:47.520 --> 0:17:48.479
<v Speaker 1>He's like, it's a currency.

0:17:48.480 --> 0:17:50.399
<v Speaker 4>It's a social currency where I play something that I

0:17:50.400 --> 0:17:52.240
<v Speaker 4>get to talk to someone else about it and we

0:17:52.280 --> 0:17:53.080
<v Speaker 4>get to share something.

0:17:53.160 --> 0:17:53.800
<v Speaker 1>We have a connection.

0:17:53.960 --> 0:17:55.280
<v Speaker 4>I mean, you said the one thing you could bond

0:17:55.280 --> 0:17:57.800
<v Speaker 4>over with people these video games. I think we all

0:17:58.040 --> 0:18:01.719
<v Speaker 4>get that at the very fundamental level. And so these

0:18:01.920 --> 0:18:03.840
<v Speaker 4>corporations trying to find a way to take that out

0:18:03.840 --> 0:18:05.800
<v Speaker 4>of there so they could save some money is obviously

0:18:05.840 --> 0:18:07.240
<v Speaker 4>just going to blow up in their faces.

0:18:07.520 --> 0:18:09.760
<v Speaker 1>They just don't know why. Am Yeah.

0:18:09.800 --> 0:18:12.200
<v Speaker 2>And I actually think it could go the other way though,

0:18:12.960 --> 0:18:15.679
<v Speaker 2>which is as we get more independent gaming outlets. I

0:18:15.680 --> 0:18:18.280
<v Speaker 2>think that there could be real success there because I

0:18:18.280 --> 0:18:20.600
<v Speaker 2>think that that's what people want to like. There is

0:18:20.800 --> 0:18:24.120
<v Speaker 2>definitely a degree of hunger for when is a game

0:18:24.160 --> 0:18:26.560
<v Speaker 2>coming out, in the same way that people google when

0:18:26.560 --> 0:18:28.840
<v Speaker 2>the super Bowls come in. Of course, when the super

0:18:28.840 --> 0:18:31.000
<v Speaker 2>Bowls coming out. When the super Bowl's happening, there we go.

0:18:31.040 --> 0:18:33.080
<v Speaker 2>I do watch sports that did the super Bowl episode,

0:18:33.600 --> 0:18:36.680
<v Speaker 2>but it I think the no one actually reads these

0:18:36.680 --> 0:18:40.600
<v Speaker 2>outlets just to learn that they want a gamer who

0:18:40.600 --> 0:18:42.240
<v Speaker 2>has played a shit ton of games, who has a

0:18:42.240 --> 0:18:44.600
<v Speaker 2>good voice to say I like this or I'm worried

0:18:44.600 --> 0:18:46.879
<v Speaker 2>about this. And I think the worst of games journalism

0:18:47.160 --> 0:18:50.200
<v Speaker 2>has been when that's been dragged out of it. And

0:18:50.400 --> 0:18:52.840
<v Speaker 2>even when like we were doing these very early days

0:18:52.840 --> 0:18:55.440
<v Speaker 2>of the website for CVG, when we'd have to write

0:18:55.520 --> 0:18:57.880
<v Speaker 2>shit and just be like, this game's coming out, it's

0:18:57.920 --> 0:19:00.720
<v Speaker 2>going to be like this, And I say, we weren't

0:19:00.760 --> 0:19:04.440
<v Speaker 2>allowed to have character, but it definitely wasn't encouraged, which

0:19:04.480 --> 0:19:07.080
<v Speaker 2>is strange because the CBG mag was always so rude.

0:19:07.200 --> 0:19:08.600
<v Speaker 6>It was it was it was utility.

0:19:08.640 --> 0:19:12.320
<v Speaker 7>You were doing utility work, right as opposed to personality work.

0:19:12.560 --> 0:19:14.280
<v Speaker 5>That's kind of how it works with like the old

0:19:14.320 --> 0:19:17.080
<v Speaker 5>preview system with magazines is because like you weren't supposed

0:19:17.080 --> 0:19:20.240
<v Speaker 5>to since the game wasn't out yet, you know. But

0:19:20.320 --> 0:19:22.600
<v Speaker 5>I remember I went to like an Xbox One pre

0:19:22.800 --> 0:19:25.000
<v Speaker 5>launch event thing and I played Rise Son of Rome.

0:19:25.480 --> 0:19:27.440
<v Speaker 5>Oh remember, was just thinking it was like I think

0:19:27.440 --> 0:19:29.080
<v Speaker 5>the headline I used was like, oh, it's as fun

0:19:29.119 --> 0:19:31.439
<v Speaker 5>as dialing a phone number because it's just like waiting

0:19:31.440 --> 0:19:33.320
<v Speaker 5>for something to turn red. Then he pressed the red button.

0:19:33.320 --> 0:19:35.639
<v Speaker 2>Then it just sucks, calling it Microsoft snack.

0:19:36.240 --> 0:19:36.440
<v Speaker 9>Yeah.

0:19:36.520 --> 0:19:39.679
<v Speaker 5>Yeah, So I wrote that, and it was like it

0:19:39.720 --> 0:19:41.439
<v Speaker 5>had a negative tone, and the game was about to

0:19:41.440 --> 0:19:43.520
<v Speaker 5>come out in like three weeks, and it's like and

0:19:43.560 --> 0:19:45.240
<v Speaker 5>I kind of said, like, this seems like it might

0:19:45.280 --> 0:19:47.600
<v Speaker 5>suck in the preview, and I remember like both like

0:19:47.680 --> 0:19:49.600
<v Speaker 5>comments and stuff and people at work being like, well,

0:19:49.640 --> 0:19:52.240
<v Speaker 5>WHOA can't have this much like opinion in a preview.

0:19:52.280 --> 0:19:53.480
<v Speaker 1>It's like I think I can.

0:19:53.640 --> 0:19:55.520
<v Speaker 5>This is gonna kind of suck, you know.

0:19:55.520 --> 0:19:56.760
<v Speaker 1>Yeah, there's no no rules there.

0:19:56.760 --> 0:20:01.159
<v Speaker 4>I remember when Mark McDonald over at EGM said he

0:20:01.200 --> 0:20:05.320
<v Speaker 4>played two Human and said it's gonna be terrible, and

0:20:05.400 --> 0:20:08.639
<v Speaker 4>Dennis Diak like insisted on coming on their podcast and

0:20:08.720 --> 0:20:11.680
<v Speaker 4>talking to him about it, and like scolded him and said,

0:20:11.680 --> 0:20:13.639
<v Speaker 4>you're gonna regret everything you said when you played the

0:20:13.640 --> 0:20:14.320
<v Speaker 4>final version.

0:20:14.359 --> 0:20:17.000
<v Speaker 2>Were rude of the day that you insulted to humans.

0:20:17.200 --> 0:20:17.600
<v Speaker 1>I don't think.

0:20:17.720 --> 0:20:22.639
<v Speaker 4>I don't think he ruled anything Jesus Christ.

0:20:23.240 --> 0:20:25.600
<v Speaker 2>But this is even this conversation is what is fun

0:20:25.600 --> 0:20:27.840
<v Speaker 2>about games journalism because even a shit game, you have

0:20:27.920 --> 0:20:30.520
<v Speaker 2>the kind of horse trading like shit.

0:20:30.600 --> 0:20:32.160
<v Speaker 3>Do you remember that terrible preview?

0:20:32.480 --> 0:20:36.959
<v Speaker 2>I I do genuinely miss this about games journalism, like

0:20:36.960 --> 0:20:38.560
<v Speaker 2>it's the one. It's probably I miss it more than

0:20:38.600 --> 0:20:41.320
<v Speaker 2>the writing about the games, because backupece he's done. We

0:20:41.359 --> 0:20:45.640
<v Speaker 2>had like logs, Steve Hogerty Will Porter, we had all

0:20:45.680 --> 0:20:49.199
<v Speaker 2>sorts of like fun other people like Ryan, all the

0:20:49.240 --> 0:20:51.800
<v Speaker 2>people from the mag who just yell at you. And

0:20:51.840 --> 0:20:54.560
<v Speaker 2>I think that and actually I'm curious your thoughts about this.

0:20:54.800 --> 0:20:56.480
<v Speaker 2>I think what this industry also needs to do is

0:20:56.520 --> 0:20:59.640
<v Speaker 2>rebuild the solidarity because it was quite There was quite

0:20:59.640 --> 0:21:01.080
<v Speaker 2>a lot of it in two thousand and eight. It

0:21:01.080 --> 0:21:04.520
<v Speaker 2>feels like it's kind of drifted, and I feel like

0:21:04.560 --> 0:21:06.600
<v Speaker 2>that it's something in tech media I want to do too.

0:21:06.640 --> 0:21:09.119
<v Speaker 2>I want people to come back together and realize it

0:21:09.160 --> 0:21:10.320
<v Speaker 2>really is us versus them.

0:21:10.359 --> 0:21:13.520
<v Speaker 7>Then yes, well, I'm curious to hear where you think

0:21:13.560 --> 0:21:15.479
<v Speaker 7>like the friction primarily lies.

0:21:16.640 --> 0:21:19.600
<v Speaker 2>I think what it is is that so many people

0:21:19.680 --> 0:21:22.439
<v Speaker 2>have been hired, fired, hired fired, so many people have

0:21:22.520 --> 0:21:26.040
<v Speaker 2>left games journalism, gone into pr and then the people

0:21:26.040 --> 0:21:29.240
<v Speaker 2>that own these companies have stopped even being the classic

0:21:29.359 --> 0:21:34.399
<v Speaker 2>like Fortune as Fortune Future or Dennis Publishing. It's the people.

0:21:34.640 --> 0:21:36.760
<v Speaker 2>So you've always had ign as this kind of thing

0:21:36.800 --> 0:21:41.280
<v Speaker 2>over here, this juggernaut, and then remote work to an

0:21:41.320 --> 0:21:42.920
<v Speaker 2>extent as well, has done it too. It's just there's

0:21:42.960 --> 0:21:45.080
<v Speaker 2>less events when people are meeting. I don't even know

0:21:45.119 --> 0:21:47.280
<v Speaker 2>how we fix this, but it's something that I'm very

0:21:47.280 --> 0:21:49.320
<v Speaker 2>big in tech media at least, trying to bring people

0:21:49.359 --> 0:21:52.040
<v Speaker 2>together and be like, hey, look, it is really us

0:21:52.080 --> 0:21:53.920
<v Speaker 2>versus the largest corporations in the world.

0:21:54.040 --> 0:21:54.240
<v Speaker 1>Sure.

0:21:54.280 --> 0:21:58.960
<v Speaker 4>I mean, that's absolutely been my primary thought that pops

0:21:58.960 --> 0:22:01.960
<v Speaker 4>in my head throughout this entire experience, is we really

0:22:02.000 --> 0:22:03.840
<v Speaker 4>are in this together, and that I mean, when I

0:22:03.840 --> 0:22:05.800
<v Speaker 4>say us that we're in this together, I am thinking

0:22:05.800 --> 0:22:08.520
<v Speaker 4>about the other people who are in this creator driven space.

0:22:08.560 --> 0:22:11.320
<v Speaker 4>So kind of Funny's been super supportive and helping us

0:22:11.320 --> 0:22:13.720
<v Speaker 4>out and giving us pointers and stuff like that. The

0:22:13.720 --> 0:22:16.160
<v Speaker 4>guys over at next Lander have been pointing out Dan

0:22:16.320 --> 0:22:19.160
<v Speaker 4>was on Jeff Gersman's show yesterday. It's like we did

0:22:19.240 --> 0:22:23.320
<v Speaker 4>realize pretty quickly when Greg Miller did take that team

0:22:23.480 --> 0:22:27.080
<v Speaker 4>kind of Funny to go independent that there isn't that

0:22:27.200 --> 0:22:30.960
<v Speaker 4>real competition, like there the more people that care about

0:22:31.000 --> 0:22:33.439
<v Speaker 4>the kinds of the ways that we talk about video games,

0:22:33.640 --> 0:22:36.080
<v Speaker 4>the better for everybody. And people can bounce around between

0:22:36.080 --> 0:22:39.120
<v Speaker 4>these various sites that have a slightly slightly different take

0:22:39.160 --> 0:22:41.560
<v Speaker 4>on it, so we keep growing that space. It's good

0:22:41.640 --> 0:22:44.720
<v Speaker 4>for everyone. So how do we turn that into something?

0:22:44.760 --> 0:22:48.320
<v Speaker 4>And it's like, definitely, I'm coming into it with I'm

0:22:48.359 --> 0:22:50.680
<v Speaker 4>gonna like reference a book that I haven't read yet,

0:22:50.680 --> 0:22:52.000
<v Speaker 4>but I saw the interview.

0:22:51.640 --> 0:22:53.800
<v Speaker 1>On Gailey Do the Daily Show. I'm gonna do it.

0:22:53.960 --> 0:22:55.960
<v Speaker 4>I'm probably gonna I'm probably gonna misrepresent it. But it

0:22:56.000 --> 0:22:57.920
<v Speaker 4>was like moral ambition was the name of the book,

0:22:58.240 --> 0:23:01.159
<v Speaker 4>and it was this idea of you should in the

0:23:01.200 --> 0:23:03.959
<v Speaker 4>system that we have have ambition to try to do

0:23:04.040 --> 0:23:07.280
<v Speaker 4>big things, cool things, try to go make money. That's fine,

0:23:07.280 --> 0:23:10.520
<v Speaker 4>But when confronted with a fork in the road about hey,

0:23:10.560 --> 0:23:12.760
<v Speaker 4>I could do this or I could do that in

0:23:12.840 --> 0:23:14.720
<v Speaker 4>that moment, go with the one that feels the most

0:23:14.720 --> 0:23:16.840
<v Speaker 4>morally correct with you. And like, now we're in this

0:23:16.960 --> 0:23:19.080
<v Speaker 4>moment where it's like we could hunker down and try

0:23:19.119 --> 0:23:21.240
<v Speaker 4>to make as much money for ourselves as possible, but

0:23:21.320 --> 0:23:24.280
<v Speaker 4>clearly the right choice is let's work with everyone, get

0:23:24.320 --> 0:23:27.320
<v Speaker 4>everyone sort of moving in the same direction, get people

0:23:27.359 --> 0:23:29.840
<v Speaker 4>feeling good about this space again, and then maybe we

0:23:29.920 --> 0:23:31.320
<v Speaker 4>can kind of heal some of that.

0:23:31.320 --> 0:23:33.000
<v Speaker 1>Riff that you're talking about a little bit. I don't know.

0:23:33.000 --> 0:23:34.080
<v Speaker 4>We're not going to be able to get back to

0:23:34.119 --> 0:23:37.760
<v Speaker 4>people who are reactionaries that have turned to right wingers

0:23:37.800 --> 0:23:38.560
<v Speaker 4>on YouTube.

0:23:39.760 --> 0:23:41.560
<v Speaker 1>And they were never part of it exactly. So we

0:23:41.640 --> 0:23:43.280
<v Speaker 1>just got to focus on the words that are there.

0:23:43.840 --> 0:23:46.160
<v Speaker 4>Yeah, yeah, exactly, And there's a lot of people who

0:23:46.200 --> 0:23:48.440
<v Speaker 4>are right there ready to listen again.

0:23:48.640 --> 0:23:50.320
<v Speaker 1>We just got to like let them know it's cool

0:23:50.320 --> 0:23:51.880
<v Speaker 1>in here again. Yeah.

0:23:51.920 --> 0:23:55.960
<v Speaker 2>I think we need to get back to the lots

0:23:55.960 --> 0:23:59.600
<v Speaker 2>of smaller teams. I think because absolutely, I'm actually really

0:23:59.600 --> 0:24:02.920
<v Speaker 2>glad you corrected me. I thought Polygon was that they

0:24:02.920 --> 0:24:05.480
<v Speaker 2>grew too big. That was just the assumption I made,

0:24:05.480 --> 0:24:07.680
<v Speaker 2>which was incorrect, clearly not. Yeah, not what I've heard

0:24:07.680 --> 0:24:10.080
<v Speaker 2>from anyone that I've talked to. Yeah, it sucks because

0:24:10.160 --> 0:24:12.960
<v Speaker 2>I was originally they talked to me at the beginning

0:24:13.000 --> 0:24:14.359
<v Speaker 2>of Polygon. I was in PR at the time, and

0:24:14.359 --> 0:24:15.520
<v Speaker 2>they're like, yeah, do you want to come over here?

0:24:15.520 --> 0:24:17.200
<v Speaker 2>I was like, no, I must stay at a job.

0:24:17.240 --> 0:24:18.960
<v Speaker 2>I'm unhappy at it.

0:24:19.200 --> 0:24:22.119
<v Speaker 4>Like probably in the beginning for sure, but they definitely

0:24:22.160 --> 0:24:23.320
<v Speaker 4>kind of figured out out over time.

0:24:23.640 --> 0:24:26.280
<v Speaker 2>Oh no, No, they no, they genuinely they wanted to

0:24:26.280 --> 0:24:28.399
<v Speaker 2>need to do PR. I think it's just McElroy and

0:24:28.440 --> 0:24:31.080
<v Speaker 2>it's I think that the future is going to be

0:24:31.119 --> 0:24:33.399
<v Speaker 2>lots of smaller ones. I think the games as well.

0:24:33.440 --> 0:24:36.160
<v Speaker 2>There is less competition because it's not like scoop heavy.

0:24:36.680 --> 0:24:39.920
<v Speaker 2>I guess you could play a game first, but at

0:24:39.920 --> 0:24:42.919
<v Speaker 2>that point you're just you played the game. Like.

0:24:43.119 --> 0:24:45.920
<v Speaker 6>I still think there's a semblance of that, and there is, but.

0:24:45.920 --> 0:24:49.080
<v Speaker 2>It's not like compared to getting a massive funding announcement

0:24:49.119 --> 0:24:51.640
<v Speaker 2>in tech or like a breakdown technology.

0:24:51.240 --> 0:24:55.600
<v Speaker 6>You're sure sure, like a partnered embargo thing I.

0:24:55.520 --> 0:24:59.400
<v Speaker 7>Mean, yeah, still competition certainly, but you're right, like there's

0:24:59.680 --> 0:25:03.159
<v Speaker 7>like everyone is small. That's what the landscape is. And

0:25:03.200 --> 0:25:06.760
<v Speaker 7>it's the reckoning of corporate media. Having this realization of like,

0:25:07.280 --> 0:25:12.440
<v Speaker 7>our competition is thirty thousand small independent creators and how

0:25:12.480 --> 0:25:15.159
<v Speaker 7>do we how do we like come to terms with

0:25:15.200 --> 0:25:17.880
<v Speaker 7>that in a way that will satisfy what we need

0:25:17.920 --> 0:25:18.520
<v Speaker 7>this thing to do?

0:25:19.080 --> 0:25:19.480
<v Speaker 2>Answers.

0:25:19.920 --> 0:25:21.240
<v Speaker 7>Yeah, and the answer is no, one knows how to

0:25:21.280 --> 0:25:24.480
<v Speaker 7>do it because probably there is no answer. So that realization,

0:25:24.560 --> 0:25:26.960
<v Speaker 7>that epiphany, which I think everyone has to have, like

0:25:27.040 --> 0:25:30.040
<v Speaker 7>for themselves at one point in their life, you know,

0:25:30.200 --> 0:25:32.639
<v Speaker 7>kind of lends you to why you know, things like

0:25:32.680 --> 0:25:33.680
<v Speaker 7>this wind up happening.

0:25:34.160 --> 0:25:36.399
<v Speaker 2>And I think that there's also the problem of all

0:25:36.440 --> 0:25:38.600
<v Speaker 2>of these big entities buying things and draining all the

0:25:38.640 --> 0:25:41.879
<v Speaker 2>personality out is it's replaced all the personality with people

0:25:41.920 --> 0:25:44.879
<v Speaker 2>on YouTube that post pictures of themselves frowning and saying

0:25:44.920 --> 0:25:47.880
<v Speaker 2>the dragon age just got woke in it or whatever.

0:25:48.160 --> 0:25:49.879
<v Speaker 5>Oh that we got to take those pictures of us

0:25:49.920 --> 0:25:50.480
<v Speaker 5>frowning guys.

0:25:50.600 --> 0:25:53.480
<v Speaker 4>Yeah, right, based organization.

0:25:53.680 --> 0:25:55.600
<v Speaker 6>H I got to work on my pointing.

0:25:55.600 --> 0:25:58.359
<v Speaker 2>Like the the and this is this is a reference

0:25:58.440 --> 0:26:00.480
<v Speaker 2>as well, just to any listeners is like Uber Driver

0:26:00.560 --> 0:26:03.000
<v Speaker 2>sucked me off, and it was like the Rob Whisman picture.

0:26:04.760 --> 0:26:06.600
<v Speaker 2>Anyone who doesn't know what that is. I swear it's

0:26:06.640 --> 0:26:07.840
<v Speaker 2>not just me talking about that.

0:26:07.920 --> 0:26:10.600
<v Speaker 5>But if my favorite is the Undertaker got a podcast

0:26:10.640 --> 0:26:13.440
<v Speaker 5>not too long ago and seeing the Undertaker do YouTube

0:26:13.440 --> 0:26:14.160
<v Speaker 5>faces is.

0:26:15.200 --> 0:26:16.800
<v Speaker 2>Yeah, that's so special.

0:26:16.920 --> 0:26:18.240
<v Speaker 6>It comes for everyone.

0:26:18.800 --> 0:26:21.080
<v Speaker 2>But we need the opinion, like we do actually need

0:26:21.080 --> 0:26:24.359
<v Speaker 2>the opinion back. It's just the gaming online. I feel

0:26:24.359 --> 0:26:26.720
<v Speaker 2>like a loss dropper out of nonm sometimes because it's

0:26:26.760 --> 0:26:28.960
<v Speaker 2>like gaming online is like, oh you don't like fucking

0:26:28.960 --> 0:26:34.800
<v Speaker 2>Sonica Mario, I will kill you, Yeah, yep, you insult

0:26:34.840 --> 0:26:35.920
<v Speaker 2>Bubbsey the Bob can't?

0:26:37.280 --> 0:26:37.680
<v Speaker 1>I will?

0:26:38.200 --> 0:26:40.400
<v Speaker 2>Yeah, well I can, and I have.

0:26:42.359 --> 0:26:44.600
<v Speaker 7>You know, fanboyism is a currency for sure. And I

0:26:44.640 --> 0:26:49.000
<v Speaker 7>think like that argument of position, as much as it sucks, right,

0:26:49.160 --> 0:26:52.879
<v Speaker 7>is a thing that probably too many people are finding

0:26:52.880 --> 0:26:55.800
<v Speaker 7>the worst things about themselves and placing it into the

0:26:55.880 --> 0:26:59.040
<v Speaker 7>energy of that discourse online. And you know, I think

0:26:59.800 --> 0:27:04.120
<v Speaker 7>that's what probably you know, separates for my personal taste

0:27:04.160 --> 0:27:05.840
<v Speaker 7>what I want to watch and what is out there.

0:27:05.880 --> 0:27:10.479
<v Speaker 7>And I think, uh, you know the fact that you

0:27:10.480 --> 0:27:13.920
<v Speaker 7>you know, I think like personality is another former currency.

0:27:13.960 --> 0:27:16.920
<v Speaker 7>That is a thing that is all but lost in

0:27:17.200 --> 0:27:19.760
<v Speaker 7>a lot of larger, you know, media outlets. That's that

0:27:19.880 --> 0:27:21.560
<v Speaker 7>is a thing you can't replace. That is the thing

0:27:21.560 --> 0:27:24.000
<v Speaker 7>that AI is not going to replace. That is a

0:27:24.040 --> 0:27:38.879
<v Speaker 7>thing that you know has to be genuine.

0:27:40.160 --> 0:27:42.520
<v Speaker 4>Yeah, we were in that question, like where's the Lester

0:27:42.560 --> 0:27:44.600
<v Speaker 4>bangs and video games journalism? That was part of that

0:27:44.720 --> 0:27:47.119
<v Speaker 4>new gamesjournalism thing, and it's like it did happen.

0:27:47.160 --> 0:27:49.720
<v Speaker 1>It was probably Donkey Like it's probably.

0:27:51.520 --> 0:27:54.760
<v Speaker 4>Big YouTuber like just kind of does funny talking over

0:27:54.920 --> 0:27:57.400
<v Speaker 4>gameplay and he's got a pretty good eye and.

0:27:57.400 --> 0:28:01.200
<v Speaker 1>He probably thought he was Yeah, but yeah, and I mean.

0:28:01.280 --> 0:28:05.240
<v Speaker 4>Yazi is definitely part of that lineage for sure.

0:28:04.200 --> 0:28:07.280
<v Speaker 5>Video game nerd, video game YouTube guy.

0:28:07.320 --> 0:28:11.639
<v Speaker 2>I saw yeah, yep, yeah, I And I like Yatse's

0:28:11.680 --> 0:28:14.080
<v Speaker 2>original stuff. I really don't want to look what's happened

0:28:14.119 --> 0:28:16.480
<v Speaker 2>since it's one of those things where I hope nothing

0:28:16.480 --> 0:28:17.119
<v Speaker 2>bad happened.

0:28:17.200 --> 0:28:18.960
<v Speaker 4>Yeah, you know, a Yachtzi is still kind of doing

0:28:18.960 --> 0:28:20.800
<v Speaker 4>his thing. I think he's over as second win now,

0:28:20.800 --> 0:28:22.920
<v Speaker 4>which is a Patreon back thing.

0:28:23.040 --> 0:28:26.359
<v Speaker 2>It's h yeah, it's and I think that every time

0:28:26.520 --> 0:28:29.480
<v Speaker 2>the ground is seated away from personality, it is kind

0:28:29.480 --> 0:28:32.080
<v Speaker 2>of fitting into the right wing type people though, because

0:28:32.920 --> 0:28:35.240
<v Speaker 2>the right way it isn't like you get a bunch

0:28:35.280 --> 0:28:38.280
<v Speaker 2>of clicks just for being nice or loving stuff, right,

0:28:38.640 --> 0:28:39.080
<v Speaker 2>I mean.

0:28:39.360 --> 0:28:40.680
<v Speaker 1>Yeah, it's very easy.

0:28:40.760 --> 0:28:43.480
<v Speaker 7>I think it's very easy for people who are able

0:28:43.520 --> 0:28:47.720
<v Speaker 7>to make that pivot into hate currency and hate juicing

0:28:47.720 --> 0:28:52.840
<v Speaker 7>where they're just like, oh my, like I can easily

0:28:53.720 --> 0:28:57.600
<v Speaker 7>hate on things and use that as ammunition and weaponize this,

0:28:57.960 --> 0:29:02.200
<v Speaker 7>and that becomes my primary mode of revenue generation. I

0:29:02.200 --> 0:29:05.000
<v Speaker 7>can pick a target, juice it for all it's worth,

0:29:05.440 --> 0:29:07.800
<v Speaker 7>like a cancer, and then move on to my next victim.

0:29:07.880 --> 0:29:10.960
<v Speaker 7>And as long as I'm able to like just you know,

0:29:11.080 --> 0:29:14.120
<v Speaker 7>jump onto the next melting iceberg, I'm gonna be okay.

0:29:14.240 --> 0:29:18.440
<v Speaker 7>So whether whoever it is is the target online, you know,

0:29:18.480 --> 0:29:21.920
<v Speaker 7>that's how that strategy goes, and geologically it works for

0:29:22.040 --> 0:29:24.920
<v Speaker 7>people they're super naked about it this like this.

0:29:25.000 --> 0:29:27.760
<v Speaker 4>In this past week, there was one of these creators

0:29:28.120 --> 0:29:30.960
<v Speaker 4>who was and someone like screenshot I didn't posted the

0:29:30.960 --> 0:29:35.440
<v Speaker 4>Blue Sky or whatever, him complaining that his video she

0:29:35.520 --> 0:29:39.560
<v Speaker 4>does about one individual woman video games journalist no longer

0:29:39.560 --> 0:29:42.040
<v Speaker 4>get very many hits for months and months and months,

0:29:42.040 --> 0:29:43.720
<v Speaker 4>He's like, this was my whole business now I'm not

0:29:43.760 --> 0:29:44.480
<v Speaker 4>making any money.

0:29:44.800 --> 0:29:46.000
<v Speaker 1>It's my whole business.

0:29:46.120 --> 0:29:51.680
<v Speaker 4>He's like explicitly saying, woe is me, I'm not making

0:29:51.720 --> 0:29:53.800
<v Speaker 4>money from harassing this person anymore.

0:29:53.880 --> 0:29:56.040
<v Speaker 1>It was one of the most insane things I've ever.

0:29:55.920 --> 0:29:57.880
<v Speaker 5>Seen to turn it into a conspiracy, and you say, oh,

0:29:57.920 --> 0:30:00.840
<v Speaker 5>I've been shadow band over an algorithm against me because

0:30:02.120 --> 0:30:04.520
<v Speaker 5>of course, of course, Yeah, I know what. All these

0:30:04.520 --> 0:30:06.160
<v Speaker 5>creators seem very very happy too.

0:30:06.240 --> 0:30:08.520
<v Speaker 1>That's the one thing about it. Yeah, they all seem very.

0:30:08.360 --> 0:30:10.880
<v Speaker 5>Okay, take a good line of work, very normal and

0:30:11.440 --> 0:30:12.480
<v Speaker 5>happy with the lie.

0:30:12.560 --> 0:30:14.880
<v Speaker 2>Yeah, they don't seem to health get for that. They

0:30:15.600 --> 0:30:18.720
<v Speaker 2>they only genuinely don't seem to like playing video games

0:30:18.880 --> 0:30:19.560
<v Speaker 2>on the computure.

0:30:20.080 --> 0:30:22.440
<v Speaker 1>So nope. I mean they could just do it, and

0:30:22.480 --> 0:30:23.480
<v Speaker 1>they always choose not to.

0:30:23.800 --> 0:30:25.440
<v Speaker 5>No, we get to look at everything through the lens

0:30:25.480 --> 0:30:27.760
<v Speaker 5>of like, okay, what's the angle on getting people pissed

0:30:27.760 --> 0:30:30.240
<v Speaker 5>off about this? And that sounds exhausting and miserable.

0:30:30.360 --> 0:30:32.600
<v Speaker 1>That stuff is a little bit of low tide right now.

0:30:32.640 --> 0:30:34.520
<v Speaker 4>I mean that stuff did pop off again in the

0:30:34.600 --> 0:30:37.520
<v Speaker 4>last few years, but it didn't last as long. Everyone

0:30:37.760 --> 0:30:40.080
<v Speaker 4>kind of saw through it, and now you are seeing

0:30:41.200 --> 0:30:44.280
<v Speaker 4>people who were probably pretty young and impressionable in like

0:30:44.320 --> 0:30:47.000
<v Speaker 4>twenty fourteen, when the original gamer Gate stuff was happening,

0:30:47.360 --> 0:30:49.280
<v Speaker 4>talking about man, I wish I just didn't click on

0:30:49.320 --> 0:30:51.000
<v Speaker 4>that one video is telling me all the things that

0:30:51.320 --> 0:30:53.480
<v Speaker 4>all the ways that feminism was ruined video games, Like

0:30:53.480 --> 0:30:55.600
<v Speaker 4>I could see now that that was a bad choice

0:30:55.640 --> 0:30:57.120
<v Speaker 4>in the path of my life.

0:30:57.200 --> 0:30:59.160
<v Speaker 1>I wish I wouldn't have done that. I wasted years.

0:30:59.200 --> 0:31:02.040
<v Speaker 4>And it's like these kids are growing up and seeing

0:31:02.040 --> 0:31:04.080
<v Speaker 4>stuff in like the next generation will be a little

0:31:04.080 --> 0:31:07.280
<v Speaker 4>bit more cynical about that going forward, I think, But

0:31:07.320 --> 0:31:08.720
<v Speaker 4>it's always going to be there and they're always going

0:31:08.760 --> 0:31:10.840
<v Speaker 4>to be trying to it. Reality is, if they do

0:31:10.920 --> 0:31:13.800
<v Speaker 4>it and they get rewarded, the algorithm is built to

0:31:13.840 --> 0:31:15.680
<v Speaker 4>reward them. It's going to keep happening no matter what,

0:31:15.680 --> 0:31:16.320
<v Speaker 4>as long as.

0:31:16.160 --> 0:31:16.680
<v Speaker 1>That's the case.

0:31:17.240 --> 0:31:19.400
<v Speaker 2>See what always pissed me off about that, Other than

0:31:19.400 --> 0:31:21.840
<v Speaker 2>all the hate and the getting people angry in the

0:31:21.840 --> 0:31:25.760
<v Speaker 2>attacks on journalism. On top of all of that, they

0:31:25.760 --> 0:31:28.360
<v Speaker 2>don't seem angry at the fucking games companies were actually

0:31:28.400 --> 0:31:32.080
<v Speaker 2>making the realness. Put aside the made up sexism or

0:31:32.120 --> 0:31:34.680
<v Speaker 2>made up misandry. It's all bullshit, not even going to

0:31:34.760 --> 0:31:36.760
<v Speaker 2>humor it. I don't know. Look at the fact that

0:31:37.000 --> 0:31:43.360
<v Speaker 2>NFL has given one company, Electronic Arts, this one game, Madden,

0:31:43.560 --> 0:31:46.440
<v Speaker 2>and it has been bad for fifteen years. It has

0:31:46.480 --> 0:31:49.960
<v Speaker 2>been the same game for the last three right.

0:31:49.840 --> 0:31:52.000
<v Speaker 5>When there was good competition, and they're like, oh, crap,

0:31:52.000 --> 0:31:53.120
<v Speaker 5>we better lock this down.

0:31:53.320 --> 0:31:56.280
<v Speaker 2>And they did. Yeah, yep, they did, they did. And

0:31:56.840 --> 0:31:58.600
<v Speaker 2>that feels like something. I'm not saying they should be

0:31:58.600 --> 0:32:00.720
<v Speaker 2>a hate campaign against anything, but maybe if you're going

0:32:00.760 --> 0:32:04.520
<v Speaker 2>to do one, choose an actual giant company doing horrible ship.

0:32:05.040 --> 0:32:07.960
<v Speaker 7>Yeah, they because they don't care that. That's not what

0:32:07.960 --> 0:32:10.360
<v Speaker 7>they're interested in, right, Like, that is not the story

0:32:10.400 --> 0:32:14.080
<v Speaker 7>for them. The story has to be deeply personal and accessible.

0:32:14.160 --> 0:32:17.600
<v Speaker 7>I don't I think you know. An expose about that

0:32:17.840 --> 0:32:21.280
<v Speaker 7>is is uh is like sort.

0:32:21.080 --> 0:32:24.240
<v Speaker 6>Of boring in a way to you know where it leads.

0:32:24.240 --> 0:32:26.440
<v Speaker 4>It leads you to the thing. As always it's like, oh,

0:32:26.480 --> 0:32:29.440
<v Speaker 4>the whole capitalist system. Rightly, these are all symptoms and

0:32:29.480 --> 0:32:31.480
<v Speaker 4>that is not going to help them with them trying

0:32:31.520 --> 0:32:34.560
<v Speaker 4>to sell this idea that you're isolated because the feminists

0:32:34.560 --> 0:32:35.400
<v Speaker 4>want you isolated.

0:32:35.480 --> 0:32:39.240
<v Speaker 2>Yeah, you're right, Yeah, because you're isolated because the system,

0:32:39.600 --> 0:32:42.080
<v Speaker 2>the system you're within, has kept you separate from people.

0:32:42.160 --> 0:32:43.560
<v Speaker 1>They're all walkable.

0:32:43.120 --> 0:32:47.680
<v Speaker 2>Cities, right, there's content to entaglea. It's woman.

0:32:48.520 --> 0:32:50.800
<v Speaker 6>Yeah, that's it. It all comes to that.

0:32:50.920 --> 0:32:53.360
<v Speaker 4>Yeah, in our space, it's women in uh, you know,

0:32:53.400 --> 0:32:56.520
<v Speaker 4>common politics, it's immigrants, it's it's yeah, always the scapegoat.

0:32:56.960 --> 0:32:59.680
<v Speaker 2>Yeah, well it's the son of a woman and an immigrant.

0:33:00.080 --> 0:33:00.400
<v Speaker 2>I think.

0:33:00.440 --> 0:33:05.080
<v Speaker 1>No, I guess the father of daughters was.

0:33:05.080 --> 0:33:07.960
<v Speaker 2>The line from Spider Verse as well as like as

0:33:08.000 --> 0:33:09.760
<v Speaker 2>the son of a mother and the father of a daughter.

0:33:09.960 --> 0:33:15.520
<v Speaker 2>But it's I do have hope seeing Giant Bomb do

0:33:15.560 --> 0:33:18.880
<v Speaker 2>what you do. When the bad stuff happened, I was

0:33:18.880 --> 0:33:22.480
<v Speaker 2>definitely like games journalism's fucked, Like this is just like

0:33:22.600 --> 0:33:26.480
<v Speaker 2>polygon everything, just like look at it. Just was very

0:33:26.560 --> 0:33:28.960
<v Speaker 2>dark about it. But like, actually, I feel like there

0:33:29.000 --> 0:33:32.000
<v Speaker 2>is an independent wave happening and there are so many

0:33:32.080 --> 0:33:35.600
<v Speaker 2>like amazing creators like Lucy James of course former Giant Bomb.

0:33:35.760 --> 0:33:39.120
<v Speaker 2>She's amazing. I only found her work fairly recently. It's

0:33:39.120 --> 0:33:41.480
<v Speaker 2>like you've got all these amazing creators out there. Gaming

0:33:41.560 --> 0:33:43.960
<v Speaker 2>is becoming more mainstream, and I think that there is

0:33:44.120 --> 0:33:48.520
<v Speaker 2>genuine hope here. There's genuine mainstream interest. It's just a

0:33:48.560 --> 0:33:49.400
<v Speaker 2>question of cracking it.

0:33:50.240 --> 0:33:52.800
<v Speaker 7>Yeah, I mean, I think everyone likes that. It's because

0:33:52.800 --> 0:33:54.640
<v Speaker 7>it's a good story. It's a it's a good story

0:33:54.720 --> 0:33:56.520
<v Speaker 7>with you know, I don't want to call in a

0:33:56.520 --> 0:34:01.760
<v Speaker 7>happy ending, right, but a very like, you know, a

0:34:01.840 --> 0:34:05.080
<v Speaker 7>positive way, a positive outcome of a thing that seemed

0:34:05.080 --> 0:34:09.720
<v Speaker 7>to not have any realistically happy you know, turnout.

0:34:09.760 --> 0:34:11.600
<v Speaker 4>And then and it came from like the fact that

0:34:11.640 --> 0:34:14.160
<v Speaker 4>the audience was so excited. It's like, oh, you know,

0:34:14.560 --> 0:34:16.560
<v Speaker 4>they wanted to do that thing to keep going. We're

0:34:16.560 --> 0:34:18.239
<v Speaker 4>able to keep it going. It's so yeah, you can

0:34:18.239 --> 0:34:19.759
<v Speaker 4>match that up and make that makes sense, and it

0:34:19.760 --> 0:34:21.000
<v Speaker 4>feels like that should be a business.

0:34:21.000 --> 0:34:22.040
<v Speaker 1>And we all agreed, yeah.

0:34:22.200 --> 0:34:25.040
<v Speaker 5>Yeah, And the tone of our conversations internally, you know,

0:34:25.080 --> 0:34:27.600
<v Speaker 5>you go to a month ago versus how we're talking now,

0:34:27.640 --> 0:34:29.760
<v Speaker 5>which is like, oh my god, it is a world different.

0:34:29.760 --> 0:34:32.560
<v Speaker 5>We've got optimism and you know, we're always passionate and everything,

0:34:32.600 --> 0:34:34.520
<v Speaker 5>but now it just really feels like we're free to

0:34:34.520 --> 0:34:36.400
<v Speaker 5>to directly make this stuff the audience wants.

0:34:36.560 --> 0:34:36.759
<v Speaker 2>Yep.

0:34:37.120 --> 0:34:37.920
<v Speaker 6>Yeah, but I think you're right.

0:34:37.960 --> 0:34:40.120
<v Speaker 7>I think that I think you're right about an independent

0:34:40.160 --> 0:34:43.040
<v Speaker 7>sort of wave happening because I think, you know, I

0:34:43.080 --> 0:34:45.880
<v Speaker 7>don't I'm not a big like fate or or you

0:34:45.920 --> 0:34:50.160
<v Speaker 7>know destiny person But what I am is that Yeah,

0:34:50.200 --> 0:34:53.319
<v Speaker 7>well obviously, but but I think like on a long

0:34:53.440 --> 0:34:57.719
<v Speaker 7>enough timeline, you have you know, doors that open that

0:34:57.800 --> 0:35:00.759
<v Speaker 7>allow the sort of like spread up a thing that

0:35:00.760 --> 0:35:03.799
<v Speaker 7>people kind of want to put their energy into and

0:35:03.920 --> 0:35:06.640
<v Speaker 7>have that you know, proliferate in a positive way. And

0:35:06.680 --> 0:35:08.959
<v Speaker 7>I think, you know, on a lot, like I said,

0:35:08.960 --> 0:35:11.680
<v Speaker 7>on a long enough timeline, like odds are, I do

0:35:11.719 --> 0:35:13.839
<v Speaker 7>think that's going to break through the surface and come

0:35:13.880 --> 0:35:15.759
<v Speaker 7>out in a way that makes everyone happy. And I

0:35:15.760 --> 0:35:18.160
<v Speaker 7>think that is a bit of what happened with our story.

0:35:18.640 --> 0:35:18.839
<v Speaker 2>Uh.

0:35:18.880 --> 0:35:21.080
<v Speaker 7>And I can be you know, super jazzed about that,

0:35:21.200 --> 0:35:24.880
<v Speaker 7>especially in the manner did I would like it of

0:35:25.040 --> 0:35:26.920
<v Speaker 7>not to have had to happen so quickly.

0:35:27.320 --> 0:35:29.240
<v Speaker 6>I wish maybe I had.

0:35:29.080 --> 0:35:31.640
<v Speaker 7>Another week or two where Grub and I could have

0:35:32.400 --> 0:35:37.920
<v Speaker 7>handed this plane. But yeah, it it is definitely a

0:35:37.960 --> 0:35:39.760
<v Speaker 7>bright future in that regard for sure.

0:35:40.560 --> 0:35:44.080
<v Speaker 2>Yeah, And it's I also think that I don't know,

0:35:44.640 --> 0:35:49.080
<v Speaker 2>personality is profitable. I think that there's real It requires patience,

0:35:49.160 --> 0:35:52.200
<v Speaker 2>which private equity does not like. But like cool zide media,

0:35:52.239 --> 0:35:55.440
<v Speaker 2>we've done pretty well giving people a runway to not

0:35:55.560 --> 0:35:58.560
<v Speaker 2>fuck up but love them. What you're doing. I feel

0:35:58.600 --> 0:36:02.719
<v Speaker 2>like you guys haven't. I's a question though, so it's

0:36:02.800 --> 0:36:04.640
<v Speaker 2>just you. How many people are you right now? So

0:36:04.680 --> 0:36:07.239
<v Speaker 2>it's usually and a few other five people? Are you

0:36:07.320 --> 0:36:09.000
<v Speaker 2>going to be bringing on others? Are you going to

0:36:09.000 --> 0:36:11.560
<v Speaker 2>be bringing back any of the original GP people who

0:36:11.680 --> 0:36:13.680
<v Speaker 2>haven't been there? Like, what's the plan to expand if

0:36:13.719 --> 0:36:16.440
<v Speaker 2>there is one? Because isn't a problem if you haven't.

0:36:16.680 --> 0:36:19.319
<v Speaker 4>Yeah, I mean the reality is like Backler's right, this

0:36:19.320 --> 0:36:22.400
<v Speaker 4>stuff came together so fast that we don't really have

0:36:22.480 --> 0:36:26.080
<v Speaker 4>insight into what like our own personal financial futures look like.

0:36:26.080 --> 0:36:26.480
<v Speaker 1>With this thing.

0:36:26.480 --> 0:36:29.480
<v Speaker 4>We have an idea, we feel pretty okay about it,

0:36:29.520 --> 0:36:32.320
<v Speaker 4>but it's like, you know, we're going to keep pushing

0:36:32.320 --> 0:36:34.120
<v Speaker 4>to try to grow because as fast as we can grow,

0:36:34.200 --> 0:36:35.680
<v Speaker 4>or as many as many people as we can get

0:36:35.719 --> 0:36:38.120
<v Speaker 4>to support it, we can then begin to look at

0:36:38.160 --> 0:36:41.359
<v Speaker 4>doing other things of bringing other people on. But it's

0:36:41.800 --> 0:36:43.800
<v Speaker 4>it is scary, and so we want to try to

0:36:43.800 --> 0:36:45.880
<v Speaker 4>figure out as much as we can on our own

0:36:46.320 --> 0:36:48.880
<v Speaker 4>so we could be solid and then all of the

0:36:48.920 --> 0:36:52.320
<v Speaker 4>growth can just make sense naturally after that. It wouldn't

0:36:52.320 --> 0:36:54.960
<v Speaker 4>be like, I mean, guys, I couldn't imagine ever having

0:36:54.960 --> 0:36:57.120
<v Speaker 4>more than ten people like.

0:36:57.360 --> 0:37:00.560
<v Speaker 5>Right, it's like like you said, like, we haven't even

0:37:00.560 --> 0:37:02.960
<v Speaker 5>seen the first dollar yet. You know, we we have

0:37:03.080 --> 0:37:05.040
<v Speaker 5>no idea what to expect in terms of this, and

0:37:05.080 --> 0:37:07.120
<v Speaker 5>like even though we were a small outlet under the

0:37:07.120 --> 0:37:09.800
<v Speaker 5>corporate umbrella, you know, there was a freelancer fund and

0:37:10.160 --> 0:37:11.960
<v Speaker 5>budget and things like that, so we were able to

0:37:12.280 --> 0:37:14.719
<v Speaker 5>bring people on and pay them regularly and things like that,

0:37:14.840 --> 0:37:17.840
<v Speaker 5>and just the business realities of it. Uh, you know,

0:37:18.000 --> 0:37:20.520
<v Speaker 5>the Jeff's here definitely looked into it a lot, and

0:37:20.760 --> 0:37:21.719
<v Speaker 5>we we don't know yet.

0:37:21.800 --> 0:37:26.359
<v Speaker 7>But yeah, I mean, I'm you know, I'm very I

0:37:26.400 --> 0:37:28.239
<v Speaker 7>feel like there was a there was a time where

0:37:28.360 --> 0:37:31.760
<v Speaker 7>people were sort of like, oh, another one of these,

0:37:32.040 --> 0:37:35.680
<v Speaker 7>like how how can the market handle another you know,

0:37:36.280 --> 0:37:40.360
<v Speaker 7>Patreon or or independent thing that needs you know, direct

0:37:40.400 --> 0:37:43.840
<v Speaker 7>support to sustain itself. And you know, I kind of

0:37:44.040 --> 0:37:46.840
<v Speaker 7>I kind of throw that argument away. I think it

0:37:47.320 --> 0:37:51.400
<v Speaker 7>is truly a rising tide situation because, you you know,

0:37:51.920 --> 0:37:57.080
<v Speaker 7>the the the independence allows for collaboration in a in

0:37:57.120 --> 0:38:00.360
<v Speaker 7>a really positive and organic way. And I think I

0:38:00.360 --> 0:38:04.080
<v Speaker 7>think a lot of people who tell them themselves that story,

0:38:04.120 --> 0:38:06.759
<v Speaker 7>whether they're you know, involved in the business or they

0:38:06.800 --> 0:38:09.279
<v Speaker 7>are on the audience side of that are really not

0:38:09.320 --> 0:38:12.839
<v Speaker 7>seeing the force for the trees and understanding like no,

0:38:12.960 --> 0:38:17.120
<v Speaker 7>you like, look at how YouTube creators and twitch streamers

0:38:17.160 --> 0:38:19.960
<v Speaker 7>and all these people help each other grow. It is

0:38:20.040 --> 0:38:25.200
<v Speaker 7>all about genuine collaboration and audience sharing and like exposing

0:38:25.200 --> 0:38:27.959
<v Speaker 7>yourself to the people who even if it's someone who

0:38:28.040 --> 0:38:32.279
<v Speaker 7>just very slimly overlaps in that Venn diagram, you know,

0:38:32.960 --> 0:38:35.040
<v Speaker 7>that is the best endorsement you can get. And I

0:38:35.080 --> 0:38:38.239
<v Speaker 7>think there's you know, to your question at of like

0:38:38.320 --> 0:38:40.839
<v Speaker 7>bringing on new people, Like, I don't think there's really

0:38:40.880 --> 0:38:43.760
<v Speaker 7>ever a situation where we wouldn't want to collaborate with anyone.

0:38:44.000 --> 0:38:47.279
<v Speaker 7>Obviously having someone on in the full time capacity is

0:38:47.560 --> 0:38:49.759
<v Speaker 7>a limitation of just what you know, the business is

0:38:49.760 --> 0:38:52.000
<v Speaker 7>able to bring in. But you know, I don't think

0:38:52.040 --> 0:38:54.640
<v Speaker 7>that means that in no way we wouldn't be open

0:38:54.680 --> 0:38:56.960
<v Speaker 7>to really exploring all kinds of stuff with people. I mean,

0:38:56.960 --> 0:38:59.719
<v Speaker 7>that's the point, right like. That is what we talk

0:38:59.760 --> 0:39:02.439
<v Speaker 7>about when we say we're in this together. As you said,

0:39:02.520 --> 0:39:05.200
<v Speaker 7>right like, that is the spirit of that, and if

0:39:05.200 --> 0:39:07.000
<v Speaker 7>we don't do that, well then we're not holding up

0:39:07.000 --> 0:39:07.920
<v Speaker 7>our part of the bargain.

0:39:08.280 --> 0:39:10.880
<v Speaker 2>Are you going to do any event stuff live stuff.

0:39:11.120 --> 0:39:13.440
<v Speaker 2>I realize, all if this is very new, but what

0:39:13.480 --> 0:39:15.160
<v Speaker 2>are you thinking? And it always do not neat to

0:39:15.200 --> 0:39:17.600
<v Speaker 2>be specific, we announced at Packs East.

0:39:17.880 --> 0:39:20.600
<v Speaker 5>The timing worked out crazy, like you know, signatures were

0:39:20.600 --> 0:39:23.719
<v Speaker 5>a signed like the day before pack season. We're able

0:39:23.760 --> 0:39:25.920
<v Speaker 5>to do this big announcement and in the future. We've

0:39:25.920 --> 0:39:28.680
<v Speaker 5>always loved doing packs, Giant Bombs, always had a big

0:39:28.680 --> 0:39:30.520
<v Speaker 5>presence of packs and would love to keep doing that,

0:39:30.880 --> 0:39:33.000
<v Speaker 5>you know, whether it makes sense to like, you know,

0:39:33.080 --> 0:39:35.239
<v Speaker 5>unless we're getting like flown out for something like are

0:39:35.280 --> 0:39:36.839
<v Speaker 5>we going to pay to send the whole crew out

0:39:36.840 --> 0:39:39.360
<v Speaker 5>to games Com or something like that, Like probably no,

0:39:39.640 --> 0:39:42.040
<v Speaker 5>probably not, especially not this early on, but like you know,

0:39:42.520 --> 0:39:44.440
<v Speaker 5>a lot of times places will offer to you know,

0:39:44.480 --> 0:39:47.799
<v Speaker 5>fly you out for preview events or these bigger conferences,

0:39:48.040 --> 0:39:49.960
<v Speaker 5>and yeah, we would when it makes sense, we will

0:39:50.000 --> 0:39:50.800
<v Speaker 5>definitely do that stuff.

0:39:50.800 --> 0:39:53.040
<v Speaker 6>Well, you're going to bring us out for CES right

0:39:53.360 --> 0:39:54.120
<v Speaker 6>in January.

0:39:54.320 --> 0:39:56.040
<v Speaker 2>I don't know how the hell I'm going to get

0:39:56.080 --> 0:39:57.719
<v Speaker 2>you there or whay you're going to sleep, but if

0:39:57.719 --> 0:39:59.200
<v Speaker 2>you have to be in town, I'd love to have

0:39:59.280 --> 0:40:02.320
<v Speaker 2>you on because that CES has become like the fucking

0:40:02.320 --> 0:40:05.719
<v Speaker 2>solidarity Fest. If anyone like we're gonna we're extending see

0:40:05.800 --> 0:40:08.239
<v Speaker 2>yes to two hours per episodes to two a day,

0:40:08.280 --> 0:40:10.880
<v Speaker 2>Like we're gonna have tons of people on, and I

0:40:10.960 --> 0:40:13.000
<v Speaker 2>just think that that's what the indis can do for

0:40:13.080 --> 0:40:14.880
<v Speaker 2>each other. I'm not even saying like put me on.

0:40:15.160 --> 0:40:17.759
<v Speaker 2>I'm just saying the acknowledging and working together on this

0:40:17.800 --> 0:40:21.239
<v Speaker 2>ship is actually how better stuff will be done. Back

0:40:21.280 --> 0:40:23.919
<v Speaker 2>in the course days with Dennis and Future all those

0:40:23.920 --> 0:40:25.600
<v Speaker 2>fuck nuts used to hang out. And I say that

0:40:25.719 --> 0:40:28.000
<v Speaker 2>with deep adoration of said fuck nuts, me being one

0:40:28.040 --> 0:40:33.600
<v Speaker 2>of them. But it's just I think that any independent

0:40:33.960 --> 0:40:36.239
<v Speaker 2>listening to this needs to know that this is like

0:40:36.360 --> 0:40:38.840
<v Speaker 2>the Allies are the people doing this independently too, Not

0:40:38.880 --> 0:40:41.160
<v Speaker 2>to say people at big outlets aren't, but it's like

0:40:41.239 --> 0:40:42.239
<v Speaker 2>we only have each other.

0:40:42.520 --> 0:40:44.480
<v Speaker 1>Mm hm yes, I mean without a doubt.

0:40:45.000 --> 0:40:47.000
<v Speaker 4>Yeah, I'll do the the you know, we're gonna try

0:40:47.000 --> 0:40:48.719
<v Speaker 4>to do GB at Night at Summer game Fest and

0:40:48.760 --> 0:40:51.080
<v Speaker 4>things like that. That's a lot of work right now

0:40:51.080 --> 0:40:52.680
<v Speaker 4>because it's less than a month away and this all

0:40:52.760 --> 0:40:53.680
<v Speaker 4>kind of happened real hot.

0:40:53.719 --> 0:40:55.399
<v Speaker 1>We're doing our best, but you.

0:40:55.360 --> 0:40:56.799
<v Speaker 4>Know, for that, you know, GB at Night is this

0:40:56.800 --> 0:40:59.080
<v Speaker 4>thing where we just have our friends come sit on

0:40:59.120 --> 0:41:00.880
<v Speaker 4>a couch and I interview them and we do like

0:41:01.000 --> 0:41:02.960
<v Speaker 4>six segments a night, and the whole idea is just

0:41:03.000 --> 0:41:05.360
<v Speaker 4>about like getting cool people from the industry into the

0:41:05.400 --> 0:41:07.800
<v Speaker 4>same room together so we could just talk this stuff

0:41:07.800 --> 0:41:10.480
<v Speaker 4>out and it's it's very cathartic. It's oh yeah, we

0:41:11.000 --> 0:41:13.279
<v Speaker 4>you do come out of that feeling more connected and

0:41:13.320 --> 0:41:16.080
<v Speaker 4>like they're oh, there there is one of the ladders up,

0:41:16.400 --> 0:41:18.160
<v Speaker 4>or there's one of the ladders someone else is sending

0:41:18.239 --> 0:41:20.319
<v Speaker 4>down so other people can maybe just have a chance

0:41:20.360 --> 0:41:23.440
<v Speaker 4>to grab a foothold on something. And yeah, that's been

0:41:23.440 --> 0:41:25.759
<v Speaker 4>important to me for a long time, so I'd love

0:41:25.760 --> 0:41:27.719
<v Speaker 4>to keep doing something like that. And you're right that,

0:41:27.960 --> 0:41:31.080
<v Speaker 4>to me, that's the only path forward for getting new

0:41:31.080 --> 0:41:32.520
<v Speaker 4>people into these spaces.

0:41:33.120 --> 0:41:35.360
<v Speaker 2>Well, guys, thank you so much for coming on the show.

0:41:35.680 --> 0:41:38.120
<v Speaker 2>Where can people find you other than johnbomb dot com.

0:41:38.840 --> 0:41:41.080
<v Speaker 4>Let's let's hit giinbomb dot com slash join if you

0:41:41.080 --> 0:41:42.919
<v Speaker 4>want to become a member and support what we're doing.

0:41:43.000 --> 0:41:46.080
<v Speaker 1>Jo yeah, Jeded, that's We'll give you all the information there.

0:41:46.440 --> 0:41:49.640
<v Speaker 4>But other than that, I'm grub dot WTF on Blue

0:41:49.640 --> 0:41:51.600
<v Speaker 4>Sky and that's where I'm mostly posting these days.

0:41:51.920 --> 0:41:54.120
<v Speaker 5>Yep, I'm a Dan Reicherd dot com on Blue Sky,

0:41:54.200 --> 0:41:55.360
<v Speaker 5>Dan Record on Instagram.

0:41:56.040 --> 0:42:00.319
<v Speaker 7>Yes, I am Jeff Bachelar pretty much everywhere, and yeah,

0:42:00.360 --> 0:42:03.480
<v Speaker 7>you know, like that's another good thing, right, Like we're

0:42:03.880 --> 0:42:06.680
<v Speaker 7>you know, we can kind of serve people wherever they are,

0:42:06.760 --> 0:42:09.520
<v Speaker 7>right so, like it doesn't matter where you're looking for us.

0:42:09.520 --> 0:42:11.560
<v Speaker 7>We don't have this kind of like shackle around us

0:42:11.560 --> 0:42:13.919
<v Speaker 7>where we can only do a thing here or there.

0:42:13.960 --> 0:42:17.879
<v Speaker 7>And you know, it's a lot more accessible now, which

0:42:17.920 --> 0:42:18.320
<v Speaker 7>is awesome.

0:42:18.960 --> 0:42:20.719
<v Speaker 2>Thank you so much for joining me, guys, and thank

0:42:20.760 --> 0:42:22.720
<v Speaker 2>you everyone for listening. You can find me at Google

0:42:22.719 --> 0:42:25.520
<v Speaker 2>dot com. That's where I live, and you will now

0:42:25.560 --> 0:42:27.640
<v Speaker 2>hear a message that I will never re record. It's

0:42:27.640 --> 0:42:29.080
<v Speaker 2>going to be the same one from when I was

0:42:29.560 --> 0:42:33.080
<v Speaker 2>a weird band that was unconfident in my podcasting ability.

0:42:33.160 --> 0:42:44.080
<v Speaker 3>Thank you, Thank you for listening to Better Offline.

0:42:44.200 --> 0:42:46.640
<v Speaker 2>The editor and composer of the Better Offline theme song

0:42:46.719 --> 0:42:49.359
<v Speaker 2>is Matasowski. You can check out more of his music

0:42:49.360 --> 0:42:53.040
<v Speaker 2>and audio projects at Matasowski dot com, M A T

0:42:53.040 --> 0:42:57.480
<v Speaker 2>T O S O W s ki dot com. You

0:42:57.520 --> 0:43:00.200
<v Speaker 2>can email me at easy at betrofline dot com or

0:43:00.280 --> 0:43:02.719
<v Speaker 2>visit Better Offline dot com to find more podcast links.

0:43:02.760 --> 0:43:03.920
<v Speaker 3>And of course my newsletter.

0:43:04.320 --> 0:43:06.840
<v Speaker 2>I also really recommend you go to chat dot where's

0:43:06.840 --> 0:43:09.319
<v Speaker 2>youoead dot at to visit the discord, and go to

0:43:09.360 --> 0:43:11.760
<v Speaker 2>our slash Better Offline to check out our reddit.

0:43:12.560 --> 0:43:13.920
<v Speaker 3>Thank you so much for listening.

0:43:14.760 --> 0:43:17.240
<v Speaker 1>Better Offline is a production of cool Zone Media.

0:43:17.360 --> 0:43:20.200
<v Speaker 2>For more from cool Zone Media, visit our website cool

0:43:20.280 --> 0:43:23.600
<v Speaker 2>zonemedia dot com, or check us out on the iHeartRadio app,

0:43:23.680 --> 0:43:26.360
<v Speaker 2>Apple Podcasts, or wherever you get your podcasts.