WEBVTT - The Evening Rocket: Iron Man

0:00:15.396 --> 0:00:25.636
<v Speaker 1>Pushkin. All right, okay, so getting in it's really really low. Yeah.

0:00:25.676 --> 0:00:26.996
<v Speaker 1>So what you want to do is actually a friend

0:00:27.036 --> 0:00:30.956
<v Speaker 1>of mine. One's a Tesla Roadster black like the Batmobile,

0:00:31.956 --> 0:00:38.996
<v Speaker 1>kind of slide out. Okay, who Welcome to the Evening Rocket.

0:00:39.156 --> 0:00:42.636
<v Speaker 1>A special report on the relationship between science fiction and

0:00:42.756 --> 0:00:47.236
<v Speaker 1>Silicon Valley and the world of Elon Musk. I'm Jill Lapoor,

0:00:48.956 --> 0:00:53.716
<v Speaker 1>was the ignition. Yeah, all right, you want to go? Yeah, alright,

0:00:54.076 --> 0:00:57.756
<v Speaker 1>let's go. This episode is called iron Man and it's

0:00:57.796 --> 0:01:01.276
<v Speaker 1>about the Tesla. I decided to go for a ride.

0:01:01.676 --> 0:01:02.996
<v Speaker 1>So what I like it? Off? The car? Is it?

0:01:03.836 --> 0:01:06.236
<v Speaker 1>I really do? I feel like I'm driving a piece

0:01:06.236 --> 0:01:14.396
<v Speaker 1>of art? Yeah? Who. A century ago, in the early

0:01:14.476 --> 0:01:18.596
<v Speaker 1>days of the automobile, petrol powered cars won the battle

0:01:18.796 --> 0:01:26.716
<v Speaker 1>against electric cars. In nineteen ninety six, a few years

0:01:26.716 --> 0:01:30.636
<v Speaker 1>before Tesla got started, GM developed an electric car called

0:01:30.636 --> 0:01:34.436
<v Speaker 1>the EV one. California had just adopted a new zero

0:01:34.476 --> 0:01:38.796
<v Speaker 1>emissions law. But then after California revised that law, GM

0:01:38.916 --> 0:01:43.236
<v Speaker 1>seized its fleet of evs, all of them. Grieving owners

0:01:43.596 --> 0:01:48.116
<v Speaker 1>held funerals for their cars. Some might say that to

0:01:48.316 --> 0:01:51.716
<v Speaker 1>be here gathered today to mourn the loss of a

0:01:51.756 --> 0:01:58.356
<v Speaker 1>car would be going too far. We are here to

0:01:58.436 --> 0:02:01.956
<v Speaker 1>say goodbye to more than a car. It is difficult

0:02:01.956 --> 0:02:04.156
<v Speaker 1>to know what to say at a time like this,

0:02:05.476 --> 0:02:09.396
<v Speaker 1>To be honest with you, I consulted my Rabbi's manual

0:02:09.396 --> 0:02:11.476
<v Speaker 1>and there was absolutely meling in it for the burial

0:02:11.556 --> 0:02:15.716
<v Speaker 1>of the car. So when Tesla came up with the Roadster,

0:02:16.156 --> 0:02:19.236
<v Speaker 1>these people who'd held those funerals, these people went nuts.

0:02:19.756 --> 0:02:22.516
<v Speaker 1>The roadster was sleek and fast, It had a range

0:02:22.556 --> 0:02:25.676
<v Speaker 1>of something like two hundred miles. True, it cost about

0:02:25.716 --> 0:02:29.196
<v Speaker 1>one hundred thousand dollars, but that was supposedly part of

0:02:29.196 --> 0:02:32.356
<v Speaker 1>the plan. Make electric cars sexy, sell a bunch to

0:02:32.516 --> 0:02:35.036
<v Speaker 1>very rich people, and use that money to build a

0:02:35.076 --> 0:02:39.116
<v Speaker 1>more affordable car. Hollywood A listers signed up, as Musk

0:02:39.316 --> 0:02:44.356
<v Speaker 1>told NPR George Clooney, there's the founders of Google, LARRYN. Sergay,

0:02:45.276 --> 0:02:50.236
<v Speaker 1>what's the name of Lee Flee fla chollieps about a

0:02:50.276 --> 0:02:53.916
<v Speaker 1>car Tesla when it launched. That first car Tesla was

0:02:53.956 --> 0:02:58.476
<v Speaker 1>a great story, something genuinely new and not some ethereal

0:02:58.556 --> 0:03:03.556
<v Speaker 1>thing like Facebook, a physical thing, an engineering marvel. But

0:03:03.796 --> 0:03:09.716
<v Speaker 1>Musk was a better story. Young, handsome, dashing Thomason meets

0:03:09.716 --> 0:03:14.076
<v Speaker 1>Henry Ford meets Elvis Presley with a little Dick cavit

0:03:14.076 --> 0:03:19.676
<v Speaker 1>tossed in debonair. He'd already disrupted banking and aerospace, now

0:03:19.756 --> 0:03:23.556
<v Speaker 1>the automobile industry. He wasn't just selling cars to celebrities.

0:03:24.116 --> 0:03:27.116
<v Speaker 1>He had become one or no where. He was becoming

0:03:27.156 --> 0:03:32.076
<v Speaker 1>something more. Here's how he talked about himself. Then, what

0:03:32.116 --> 0:03:36.356
<v Speaker 1>I'm good at is, well, I think I'm good at

0:03:37.156 --> 0:03:41.316
<v Speaker 1>inventing solutions to problems. Things seem barely obvious to me

0:03:42.396 --> 0:03:46.956
<v Speaker 1>that are clearly not obvious to most people. So, and

0:03:47.076 --> 0:03:49.796
<v Speaker 1>I'm not really trying to do it or anything. I

0:03:49.836 --> 0:03:52.276
<v Speaker 1>just just seemed like, I don't know, It's just like

0:03:52.356 --> 0:03:56.036
<v Speaker 1>to see the truth of things, and others seemed less

0:03:56.036 --> 0:04:02.116
<v Speaker 1>able to do so. Elon Musk was becoming a superhero.

0:04:09.276 --> 0:04:14.156
<v Speaker 1>Time on the Evening Rocket How Elon Musk became Iron

0:04:14.196 --> 0:04:18.716
<v Speaker 1>Man CEO of Tessa Motors. He's the real life Tony Stark.

0:04:18.876 --> 0:04:24.756
<v Speaker 1>This guy, please welcome. Elon Musk, the Silicon Valley entrepreneur

0:04:24.796 --> 0:04:29.196
<v Speaker 1>as superhero is an interesting historical turn, one more way

0:04:29.236 --> 0:04:32.916
<v Speaker 1>in which Musk's brand of capitalism is tied to science fiction.

0:04:33.756 --> 0:04:35.716
<v Speaker 1>But this episode, I want to be gained by taking

0:04:35.756 --> 0:04:38.996
<v Speaker 1>a look at iron Man's origins with the US military

0:04:39.476 --> 0:04:44.756
<v Speaker 1>during the Cold War. Oh oh, what is the most breathtaking,

0:04:45.076 --> 0:04:51.556
<v Speaker 1>most sensational superhero of all? Iron Man? Marvel Comics introduced

0:04:51.596 --> 0:04:54.716
<v Speaker 1>iron Man in nineteen sixty three during the Vietnam War.

0:04:55.276 --> 0:05:00.716
<v Speaker 1>Rich handsome, known as a glamorous playboy, constantly in the

0:05:00.836 --> 0:05:07.316
<v Speaker 1>company of beautiful a daring women. Look, there's Tony Stark.

0:05:07.316 --> 0:05:12.636
<v Speaker 1>He's the dreamiest thing side of work cuts. Yes, Anthony

0:05:12.716 --> 0:05:18.116
<v Speaker 1>Stock has both a sophesticut and as scientist, a millionaire

0:05:18.276 --> 0:05:22.356
<v Speaker 1>bachelor as much at home in a laboratory as an

0:05:22.436 --> 0:05:26.316
<v Speaker 1>high society Stark travels to Vietnam to test some new

0:05:26.356 --> 0:05:29.636
<v Speaker 1>tech in the jungle, he trips and sets off an

0:05:29.676 --> 0:05:33.836
<v Speaker 1>explosive and wakes up in captivity to a communist. Heated

0:05:33.876 --> 0:05:37.276
<v Speaker 1>by a fellow captive and elderly physicist, he sets to

0:05:37.276 --> 0:05:41.236
<v Speaker 1>work building a device to save his life. I've done

0:05:41.276 --> 0:05:45.036
<v Speaker 1>extensive work with transistors. I can design them in any

0:05:45.116 --> 0:05:48.316
<v Speaker 1>size to perform any function. In the world of iron Man,

0:05:48.436 --> 0:05:52.516
<v Speaker 1>you take technology on faith it works. But this man

0:05:52.836 --> 0:05:57.236
<v Speaker 1>who seems so fortunate, who's envied by millions, is so

0:05:57.676 --> 0:06:04.916
<v Speaker 1>destined to become the most tragic figure Earth. Stanley, who

0:06:04.956 --> 0:06:08.036
<v Speaker 1>created the character, said later that comic book readers hated

0:06:08.076 --> 0:06:10.996
<v Speaker 1>the Vietnam War, so he created a superhero who was

0:06:11.036 --> 0:06:14.196
<v Speaker 1>a military contractor on a kind of a dare. So

0:06:14.476 --> 0:06:16.556
<v Speaker 1>he said, I'm going to come up with a character

0:06:16.956 --> 0:06:21.156
<v Speaker 1>who represents everything everybody hates it. I'm going to shove

0:06:21.196 --> 0:06:25.916
<v Speaker 1>it down their throats. But earlier he told a different story.

0:06:26.316 --> 0:06:29.396
<v Speaker 1>In nineteen sixty three, Lee said most Americans thought that

0:06:29.436 --> 0:06:32.196
<v Speaker 1>what was going on between North and South Vietnam was

0:06:32.236 --> 0:06:35.436
<v Speaker 1>a pretty straightforward good versus evil story, and would have

0:06:35.436 --> 0:06:38.876
<v Speaker 1>thought of Tony Stark as the good guy. Here. Still,

0:06:39.476 --> 0:06:43.396
<v Speaker 1>Tony Stark was a tragic figure, invincible but trapped in

0:06:43.436 --> 0:06:51.756
<v Speaker 1>a machine of his own making. In two thousand and eight,

0:06:51.836 --> 0:06:54.716
<v Speaker 1>Marvel reimagined that tragedy, who would have brought out what

0:06:54.756 --> 0:06:57.916
<v Speaker 1>would become some of the highest grossing Marvel superhero movies

0:06:57.956 --> 0:07:02.036
<v Speaker 1>of all time, The Iron Man franchise, produced by Paramount

0:07:02.076 --> 0:07:11.516
<v Speaker 1>and starring Robert Downey Jr. Tony Stark's fusionary us. Today,

0:07:11.716 --> 0:07:14.676
<v Speaker 1>Tony Stark has changed the face of the weapons industry

0:07:15.076 --> 0:07:19.476
<v Speaker 1>by ensuring freedom and protecting America and her interests around

0:07:19.476 --> 0:07:22.116
<v Speaker 1>the globe. The Ironman films were written by a guy

0:07:22.196 --> 0:07:25.716
<v Speaker 1>named John Favreau. While Favreau was developing the character of

0:07:25.756 --> 0:07:29.556
<v Speaker 1>Tony Stark, he met with Elon Musk. At age four,

0:07:29.636 --> 0:07:33.196
<v Speaker 1>he built his first circuit board, at age six, his

0:07:33.276 --> 0:07:37.596
<v Speaker 1>first engine, and at seventeen he graduated Sola cum laude

0:07:37.756 --> 0:07:42.876
<v Speaker 1>from MIT. Musk received delivery of the very first Tesla roadster.

0:07:43.236 --> 0:07:46.796
<v Speaker 1>In February two thousand and eight, John Favreau bought a

0:07:46.836 --> 0:07:51.076
<v Speaker 1>Tesla two. The first Iron Man movie hit theaters three

0:07:51.076 --> 0:07:54.036
<v Speaker 1>months later iron Man in the Tesla roll out, it

0:07:54.076 --> 0:07:56.916
<v Speaker 1>was like a double feature. Boy Wonder grows up to

0:07:56.956 --> 0:07:59.556
<v Speaker 1>save the world by building new machines and revels in

0:07:59.636 --> 0:08:03.196
<v Speaker 1>his own celebrity sick if I take a picture with you? Yes,

0:08:03.796 --> 0:08:08.716
<v Speaker 1>that's very cool. This too, seems to come from Musk's backstory.

0:08:09.236 --> 0:08:11.716
<v Speaker 1>Back in nineteen ninety nine, after Musk made his first

0:08:11.796 --> 0:08:14.956
<v Speaker 1>millions from x dot com and PayPal, he was already

0:08:15.036 --> 0:08:18.316
<v Speaker 1>keen to become a celebrity. I like to only cover

0:08:18.516 --> 0:08:23.796
<v Speaker 1>Rolling Start better. After Iron Man came out, Musk was

0:08:23.836 --> 0:08:26.996
<v Speaker 1>on the cover of Rolling Stone. The headline read Elon

0:08:27.076 --> 0:08:30.356
<v Speaker 1>Musk Ak a Tony Stark wants to save the world.

0:08:31.476 --> 0:08:34.756
<v Speaker 1>Musk and Stark even look alike. Black jeans, black T shirt,

0:08:34.916 --> 0:08:38.596
<v Speaker 1>maybe a blazer, same haircut, a little stubble. In the

0:08:38.676 --> 0:08:42.476
<v Speaker 1>movie Reboot, Stark Industries is manufacturing weapons to be used

0:08:42.556 --> 0:08:46.996
<v Speaker 1>not fighting communists in Vietnam, but fighting terrorists in Afghanistan.

0:08:47.796 --> 0:08:51.996
<v Speaker 1>Tony Stark is super flashy. Tell you what, throw a

0:08:51.996 --> 0:08:54.356
<v Speaker 1>little hot rod red in there. Yes, I should helping

0:08:54.396 --> 0:08:58.796
<v Speaker 1>keep a low profile. If Elon Musk influenced Tony Stark,

0:08:59.036 --> 0:09:02.556
<v Speaker 1>pretty soon, Tony Stark seems to have begun to influence

0:09:02.596 --> 0:09:07.676
<v Speaker 1>Elon Musk before Iron Man Musk and interviews was modest.

0:09:08.076 --> 0:09:10.516
<v Speaker 1>The things that worry me are we going to make

0:09:10.556 --> 0:09:14.316
<v Speaker 1>a mistake, Our own foolishness, our own errors can hurt us.

0:09:14.836 --> 0:09:17.356
<v Speaker 1>There's a reason why there's an adeomatic expression about rocket

0:09:17.396 --> 0:09:21.516
<v Speaker 1>science being hard. It really is really hard. If you

0:09:21.516 --> 0:09:24.076
<v Speaker 1>are not a musketeer. If you've always scratched your head

0:09:24.076 --> 0:09:26.956
<v Speaker 1>at what people could possibly find appealing about Elon Musk,

0:09:27.596 --> 0:09:30.436
<v Speaker 1>listen to some of these early interviews. He's a smart,

0:09:30.596 --> 0:09:35.676
<v Speaker 1>fascinating person with interesting, if grandiose ideas well. I think

0:09:35.796 --> 0:09:38.036
<v Speaker 1>what I'd like to do is help solve some important problems.

0:09:38.276 --> 0:09:41.956
<v Speaker 1>So I think, in a small way, helped build the Internet,

0:09:42.556 --> 0:09:46.516
<v Speaker 1>and then with respect to the global waring problem that

0:09:46.596 --> 0:09:50.956
<v Speaker 1>the transition from away from oil and other hydrocommence to

0:09:51.116 --> 0:09:53.676
<v Speaker 1>to something which is clean and sustainable. I hope to

0:09:53.716 --> 0:09:57.116
<v Speaker 1>have an impact there. And then with respect to space,

0:09:57.356 --> 0:10:01.196
<v Speaker 1>I hope to have an impact in helping make humanity

0:10:01.276 --> 0:10:06.316
<v Speaker 1>a multiplanet species. But after Iron Man, Elon Musk seemed

0:10:06.396 --> 0:10:10.596
<v Speaker 1>to become more like Tony Stark, flash you brashure. In

0:10:10.676 --> 0:10:13.396
<v Speaker 1>twenty ten, in the second Iron Man movie, he had

0:10:13.436 --> 0:10:18.876
<v Speaker 1>a cameo as himself, how are you Those Merlin engines

0:10:18.916 --> 0:10:21.516
<v Speaker 1>are fantastic. Thank you? Yeah, good idea for electric jet.

0:10:21.836 --> 0:10:26.396
<v Speaker 1>You do, then we'll make it work. Elon Musk became

0:10:26.436 --> 0:10:30.156
<v Speaker 1>a character in the Marvel universe and on the celebrity circuit.

0:10:30.636 --> 0:10:33.676
<v Speaker 1>It seems sometimes as if Musk was resisting this role.

0:10:34.036 --> 0:10:37.076
<v Speaker 1>For instance, in an appearance on The Colbert Report on

0:10:37.156 --> 0:10:40.556
<v Speaker 1>Comedy Central, people have called you the real Tony Stark.

0:10:40.956 --> 0:10:43.716
<v Speaker 1>You're trying to do good things and you're a billionaire.

0:10:43.916 --> 0:10:46.356
<v Speaker 1>I mean, yeah, that seems a little bit like either

0:10:46.396 --> 0:10:51.716
<v Speaker 1>superhero or super villain. You have to choose one. You're

0:10:51.756 --> 0:10:55.596
<v Speaker 1>trying to do useful things. After a while, though, he

0:10:55.676 --> 0:10:58.996
<v Speaker 1>settled into the role. Okay, I am Iron Man, But

0:10:59.276 --> 0:11:02.636
<v Speaker 1>eventually you can transforms into an earthlike planet. How would

0:11:02.676 --> 0:11:06.276
<v Speaker 1>you do that? You'd warm it up, dropped the nuclear

0:11:06.316 --> 0:11:12.956
<v Speaker 1>weapons over the poles. Was a super villain. Still, I

0:11:12.956 --> 0:11:16.076
<v Speaker 1>think there's another way to look at this transformation. Maybe

0:11:16.156 --> 0:11:21.236
<v Speaker 1>Elon Musk becoming Tony Stark had been Tesla's plan all along.

0:11:21.956 --> 0:11:27.356
<v Speaker 1>Science fiction as a business strategy, you have to drive it.

0:11:27.756 --> 0:11:30.196
<v Speaker 1>I'm not really a car person. I'm more of a

0:11:30.236 --> 0:11:35.556
<v Speaker 1>bicycle person. Ye, put on the brake and push d okay.

0:11:35.836 --> 0:11:37.916
<v Speaker 1>But when I went for a ride in my friend's roadster,

0:11:38.516 --> 0:11:40.636
<v Speaker 1>I'll admit I was super excited to take a turn

0:11:40.636 --> 0:11:46.276
<v Speaker 1>at the wheel. Yeah it is. Yeah, Well, did you

0:11:46.356 --> 0:11:48.476
<v Speaker 1>ride go carts as a kid. Yes, it's like a

0:11:48.596 --> 0:11:52.756
<v Speaker 1>riding a go cart high end. I think I don't

0:11:52.796 --> 0:11:57.756
<v Speaker 1>really really want Yeah, driving the roadster was a blast.

0:11:58.476 --> 0:12:01.076
<v Speaker 1>But I wanted to learn more about Tesla's history, so

0:12:01.196 --> 0:12:04.756
<v Speaker 1>I called up Ed Niedermeyer, a longtime auto industry analyst

0:12:05.116 --> 0:12:09.036
<v Speaker 1>an author of Ludicrous, The Unvarnished Story of Tesla Motors.

0:12:09.596 --> 0:12:11.956
<v Speaker 1>I think a lot of the very earliest investment in

0:12:12.036 --> 0:12:14.636
<v Speaker 1>Tesla was not really an investment in Tesla it was

0:12:14.636 --> 0:12:18.236
<v Speaker 1>an investment in Elon Musk. Musk didn't start the company.

0:12:18.756 --> 0:12:21.476
<v Speaker 1>The earliest news stories about Tesla didn't even mention him

0:12:21.556 --> 0:12:23.876
<v Speaker 1>or else. They talked about him only as an early investor.

0:12:24.916 --> 0:12:27.556
<v Speaker 1>Musk seems to have said about making sure stories about

0:12:27.596 --> 0:12:31.476
<v Speaker 1>Tesla were stories about him. In two thousand and six,

0:12:31.756 --> 0:12:36.156
<v Speaker 1>on the Tesla website, he posted the Secret Teslomotors master Plan,

0:12:37.116 --> 0:12:41.996
<v Speaker 1>a clever manifesto that explained the company's strategy build sports car,

0:12:42.356 --> 0:12:44.796
<v Speaker 1>use that money to build an affordable car, Use that

0:12:44.916 --> 0:12:48.316
<v Speaker 1>money to build an even more affordable car. While doing above,

0:12:48.596 --> 0:12:53.076
<v Speaker 1>also provide zero emissions electric power generation options. But it

0:12:53.196 --> 0:12:55.996
<v Speaker 1>was also a very canny bit of self puffery. Call

0:12:56.076 --> 0:12:59.796
<v Speaker 1>it the secret Elon Musk master Plan. He introduced himself

0:12:59.836 --> 0:13:02.796
<v Speaker 1>this way, my day job is running a space transportation

0:13:02.916 --> 0:13:05.276
<v Speaker 1>company called SpaceX. But on the side, I am the

0:13:05.356 --> 0:13:09.676
<v Speaker 1>chairman of Teslomotors. And in two thousand and eight, when

0:13:09.716 --> 0:13:12.916
<v Speaker 1>both Tesla and iron Man made the debuts, Musk left

0:13:12.996 --> 0:13:18.636
<v Speaker 1>the conventional mold of the Silicon Valley entrepreneur behind. He

0:13:18.796 --> 0:13:21.676
<v Speaker 1>moved to Los Angeles, which is also where Tony Stark lives.

0:13:22.076 --> 0:13:23.716
<v Speaker 1>In two thousand and nine, one of the guys who

0:13:23.796 --> 0:13:28.156
<v Speaker 1>started Tesla sued Musk for, among other things, slander and libel.

0:13:28.556 --> 0:13:31.276
<v Speaker 1>He said that Musk set out to rewrite history by

0:13:31.356 --> 0:13:34.756
<v Speaker 1>claiming he'd founded or created the company. The suit was

0:13:34.836 --> 0:13:37.836
<v Speaker 1>later settled out of court in a resolution that acknowledged

0:13:37.916 --> 0:13:43.716
<v Speaker 1>five co founders of Tesla, including Musk. Meanwhile, though Musk's

0:13:43.756 --> 0:13:47.756
<v Speaker 1>pr stunts generated just the buzz the company needed. A

0:13:48.076 --> 0:13:51.716
<v Speaker 1>big part of Silicon Valley is not just making money.

0:13:51.836 --> 0:13:54.276
<v Speaker 1>Another big part of it is the idea of changing

0:13:54.316 --> 0:13:58.276
<v Speaker 1>the world and making things cool. The reality is that

0:13:58.556 --> 0:14:01.236
<v Speaker 1>the reason Tesla is here today is because Elon Musk

0:14:01.396 --> 0:14:06.116
<v Speaker 1>is a remarkable storyteller. In some ways, what Musk was doing.

0:14:06.436 --> 0:14:09.956
<v Speaker 1>A man becoming a brand is an old game. Colonel

0:14:09.996 --> 0:14:13.556
<v Speaker 1>Sanders is Kentucky Fried Chicken, Lloyd Grossman is his line

0:14:13.596 --> 0:14:17.396
<v Speaker 1>of sauces, and then there's this guy Trump. Steaks are

0:14:17.436 --> 0:14:20.156
<v Speaker 1>the world's greatest steaks, and I mean that in every

0:14:20.276 --> 0:14:23.796
<v Speaker 1>sense of the word. But Musk did something different. Musk

0:14:23.996 --> 0:14:28.636
<v Speaker 1>as Tesla was irreverent, and he was witty, ironic, whip smart.

0:14:29.196 --> 0:14:32.956
<v Speaker 1>The cheekiness of Musk's online persona was new then, even

0:14:33.036 --> 0:14:36.556
<v Speaker 1>if this voice has since become ubiquitous online. Tesco's sassy

0:14:36.636 --> 0:14:40.836
<v Speaker 1>Twitter personality say Musk was sassy and messianic all at once.

0:14:41.396 --> 0:14:44.236
<v Speaker 1>Not the greatest steak in the world, but the steak

0:14:44.516 --> 0:14:47.716
<v Speaker 1>that will save the world. Niedermeyer has gotten a lot

0:14:47.796 --> 0:14:51.476
<v Speaker 1>of harassment for writing about Tesla. I've been labeled by

0:14:51.556 --> 0:14:55.076
<v Speaker 1>the fans and the company itself as a hater or

0:14:55.236 --> 0:14:59.276
<v Speaker 1>you know, someone with potentially nefarious motivations for writing about

0:14:59.436 --> 0:15:02.236
<v Speaker 1>Tesla the way that I do. The reality is I

0:15:02.356 --> 0:15:05.876
<v Speaker 1>wanted the book to capture what I saw as the

0:15:05.956 --> 0:15:11.116
<v Speaker 1>complexity underneath this very polarized discourse about it online. And

0:15:11.236 --> 0:15:13.276
<v Speaker 1>I think that, you know, a lot of that polarization

0:15:13.396 --> 0:15:17.316
<v Speaker 1>has been a conscious strategy. It's absolutely not a coincidence

0:15:17.476 --> 0:15:22.436
<v Speaker 1>that this very polarized culture has has sprouted up around Tesla,

0:15:22.476 --> 0:15:24.236
<v Speaker 1>and that the fan culture, you know, people call it

0:15:24.276 --> 0:15:26.876
<v Speaker 1>a cult. I think that Musk knows that if you

0:15:26.956 --> 0:15:29.876
<v Speaker 1>can force people to either love him and trust everything

0:15:29.956 --> 0:15:33.036
<v Speaker 1>he says implicitly, or hate him and think he's a

0:15:33.116 --> 0:15:36.436
<v Speaker 1>con man, more people will break his way, and so

0:15:36.676 --> 0:15:41.916
<v Speaker 1>polarization is the strategic advantage to him. Musks fifty five

0:15:42.036 --> 0:15:45.436
<v Speaker 1>million followers on Twitter. He has sued his critics he

0:15:45.516 --> 0:15:49.036
<v Speaker 1>has damned the media. His Twitter followers tend to gang

0:15:49.156 --> 0:15:51.916
<v Speaker 1>up on his critics, especially when those critics are women.

0:15:52.796 --> 0:15:56.676
<v Speaker 1>Musk is always getting into Twitter spats. It's strange. Why

0:15:56.796 --> 0:15:59.796
<v Speaker 1>is this billionaire online all the time, tweeting belligerently about

0:15:59.876 --> 0:16:03.556
<v Speaker 1>mostly nothing? What does he need it? Ed? Niedermeyer has

0:16:03.596 --> 0:16:07.876
<v Speaker 1>a theory. Musk's fans need him to promise the impossible,

0:16:09.156 --> 0:16:14.036
<v Speaker 1>and Musk needs them to give him adulation even if

0:16:14.076 --> 0:16:18.396
<v Speaker 1>he doesn't actually deliver on the impossible. He needs them

0:16:18.476 --> 0:16:22.236
<v Speaker 1>to tend and nurture and grow again. What I think

0:16:22.356 --> 0:16:25.116
<v Speaker 1>ultimately is the most important thing about Tesla, which is

0:16:25.276 --> 0:16:28.876
<v Speaker 1>the narrative and the image. For Niedermeyer, this relationship is

0:16:28.876 --> 0:16:32.236
<v Speaker 1>a consequence of the sort of speculative capitalism that involves

0:16:32.316 --> 0:16:36.996
<v Speaker 1>more speculation than capital. It's a natural outgrowth of the

0:16:37.436 --> 0:16:40.316
<v Speaker 1>venture capital culture of betting on the jockey and not

0:16:40.476 --> 0:16:44.156
<v Speaker 1>the horse. You know, for a venture capital investor, you

0:16:44.236 --> 0:16:48.116
<v Speaker 1>don't always have to build a really sustainably profitable business.

0:16:48.676 --> 0:16:51.676
<v Speaker 1>What you have to do is make sure that at

0:16:51.796 --> 0:16:54.556
<v Speaker 1>some point down the road, you can pass your investment

0:16:54.636 --> 0:16:56.716
<v Speaker 1>off to someone who thinks it's worth a lot of money.

0:16:57.316 --> 0:16:59.956
<v Speaker 1>Tesla almost went bankrupt in two thousand and eight, the

0:17:00.036 --> 0:17:02.676
<v Speaker 1>year iron Man came out. In two thousand and nine,

0:17:02.756 --> 0:17:05.076
<v Speaker 1>it received a four hundred and sixty five million dollars

0:17:05.116 --> 0:17:08.156
<v Speaker 1>loan from the US government. It raised two hundred and

0:17:08.196 --> 0:17:11.116
<v Speaker 1>twenty six million it's IPO in twenty ten, and in

0:17:11.196 --> 0:17:14.756
<v Speaker 1>twenty thirteen paid back its government loan ten years early.

0:17:15.516 --> 0:17:18.796
<v Speaker 1>In twenty twenty, it had its first profitable year. But

0:17:18.876 --> 0:17:21.316
<v Speaker 1>for Niedermeyer, the story of Tesla, which is one of

0:17:21.436 --> 0:17:25.876
<v Speaker 1>engineering virtuosity and against the odd success, is also a

0:17:25.916 --> 0:17:30.236
<v Speaker 1>story of procarity for Tesla and for Musk. Even as

0:17:30.356 --> 0:17:31.956
<v Speaker 1>the richest man in the world, when he you know

0:17:32.036 --> 0:17:34.756
<v Speaker 1>in those days that he is, his position has always

0:17:34.796 --> 0:17:39.076
<v Speaker 1>been incredibly precarious. And it's because fundamentally, you know a

0:17:39.196 --> 0:17:42.036
<v Speaker 1>lot of why he's there. It's not just the narrative,

0:17:42.116 --> 0:17:45.396
<v Speaker 1>but but also it's his risk tolerance. Is an incredibly

0:17:45.556 --> 0:17:48.596
<v Speaker 1>risk tolerant person. And you can look at a lot

0:17:48.636 --> 0:17:51.396
<v Speaker 1>of different decisions the company's made and see that, and

0:17:51.676 --> 0:17:55.116
<v Speaker 1>you know, with risk comes roared, but risk is also

0:17:55.276 --> 0:18:02.316
<v Speaker 1>risky as far as risk goes. The striking thing about

0:18:02.356 --> 0:18:05.036
<v Speaker 1>Tesla to me is how Musk describes it as a

0:18:05.076 --> 0:18:08.716
<v Speaker 1>company out to save the planet from existential risk by

0:18:08.796 --> 0:18:14.236
<v Speaker 1>it avert human extinction. This year, on Earth Day, President

0:18:14.276 --> 0:18:16.396
<v Speaker 1>Biden was at the White House sharing a smut on

0:18:16.436 --> 0:18:19.276
<v Speaker 1>how to avert climate disaster. Well. Elon Musk was at

0:18:19.316 --> 0:18:22.356
<v Speaker 1>the launch of a SpaceX rocket carrying NASA astronauts to

0:18:22.436 --> 0:18:26.196
<v Speaker 1>the International Space Station. The astronauts drove to the launch

0:18:26.236 --> 0:18:29.676
<v Speaker 1>site in Teslas. They each o their own SUV with

0:18:29.876 --> 0:18:39.476
<v Speaker 1>license plates that read Reduce, recycle, and reuse. A key

0:18:39.556 --> 0:18:41.796
<v Speaker 1>story for Musk as a brand is that he's saving

0:18:41.836 --> 0:18:45.716
<v Speaker 1>the planet and saving humans from extinction. But is he

0:18:47.156 --> 0:18:53.116
<v Speaker 1>Elon Musk is a really difficult one to parse. He's

0:18:53.156 --> 0:18:57.956
<v Speaker 1>been very open and saying that, you know, colonizing space

0:18:58.436 --> 0:19:02.516
<v Speaker 1>is in a sort of a survival strategy, which I

0:19:02.676 --> 0:19:05.956
<v Speaker 1>think is a thought that has a weird amount of

0:19:06.036 --> 0:19:08.116
<v Speaker 1>currency out there in the world, and when you think

0:19:08.156 --> 0:19:11.796
<v Speaker 1>about it, you know, in my view, just just makes

0:19:11.956 --> 0:19:15.796
<v Speaker 1>no sense whatsoever. Elizabeth Colbert is a New Yorker staff

0:19:15.836 --> 0:19:19.516
<v Speaker 1>writer who want appealed Surprise for her book The Sixth Extinction.

0:19:19.996 --> 0:19:23.036
<v Speaker 1>There are a lot of these tech billionaires who are

0:19:23.076 --> 0:19:26.036
<v Speaker 1>interested in space obviously, as you know, and who obviously

0:19:26.156 --> 0:19:29.316
<v Speaker 1>also see it as a big business, and it's hard

0:19:29.356 --> 0:19:33.036
<v Speaker 1>to pull that apart too. How much of this, you know,

0:19:33.156 --> 0:19:36.476
<v Speaker 1>sort of space exploration hype I'm going to call it,

0:19:36.836 --> 0:19:41.556
<v Speaker 1>is on behalf of very potentially very profitable businesses. And

0:19:41.676 --> 0:19:44.396
<v Speaker 1>how much of it is really this kind of sci

0:19:44.516 --> 0:19:50.076
<v Speaker 1>fi um, you know, escape from Earth fantasy. I really

0:19:50.196 --> 0:19:54.036
<v Speaker 1>don't know. So then why do you call it hype? Well,

0:19:54.076 --> 0:19:56.956
<v Speaker 1>I mean, Elon Musk is constantly telling us, you know,

0:19:57.076 --> 0:20:00.716
<v Speaker 1>when we're going to colonize Mars. But if you ask

0:20:00.956 --> 0:20:06.876
<v Speaker 1>any person seriously involved in space exploration, are we colonizing

0:20:06.956 --> 0:20:12.396
<v Speaker 1>Mars the way Elon mu is constantly proclaiming that we will,

0:20:12.556 --> 0:20:16.076
<v Speaker 1>and within a very short time frame, they will say

0:20:16.196 --> 0:20:20.156
<v Speaker 1>absolutely not. There's absolutely no way that's happening. So then

0:20:20.196 --> 0:20:23.276
<v Speaker 1>there's this other line of thought that I confess myself

0:20:23.436 --> 0:20:27.556
<v Speaker 1>totally perplexed by, which comes from the people who talk

0:20:27.596 --> 0:20:33.956
<v Speaker 1>about human extinction scenarios, and their calculation is sure, they're

0:20:33.996 --> 0:20:38.316
<v Speaker 1>suffering here on Earth, but if we don't go to

0:20:38.436 --> 0:20:43.916
<v Speaker 1>other planets, then humans will become extinct when our planet dies.

0:20:44.236 --> 0:20:50.236
<v Speaker 1>And so against your global suffering of people enduring poverty

0:20:50.316 --> 0:20:55.276
<v Speaker 1>and disease, we count the untold numbers of our human

0:20:55.396 --> 0:20:59.396
<v Speaker 1>descendants whose human potential will be lost if we don't

0:20:59.436 --> 0:21:04.676
<v Speaker 1>go like it's almost a kind of extraterrestrial economics. Have

0:21:04.836 --> 0:21:10.116
<v Speaker 1>you encountered that existential risk argument species that we have

0:21:10.316 --> 0:21:13.756
<v Speaker 1>in the fossil record eventually does go extinct. I'm not

0:21:13.876 --> 0:21:17.276
<v Speaker 1>really predicting, you know, human extinction here, but if you

0:21:17.356 --> 0:21:20.436
<v Speaker 1>look at the record, it's it's pretty much one hundred percent,

0:21:20.596 --> 0:21:24.756
<v Speaker 1>you know, over time. So the idea that humans Homo

0:21:24.836 --> 0:21:28.116
<v Speaker 1>sapiens are going to be around for the end of

0:21:28.236 --> 0:21:32.356
<v Speaker 1>the planet Earth as a habitable planet, that's so crazily

0:21:33.156 --> 0:21:35.516
<v Speaker 1>at odds with as I say, what we know about

0:21:35.556 --> 0:21:38.716
<v Speaker 1>the history of life, so so embedded in that is

0:21:38.756 --> 0:21:45.076
<v Speaker 1>this notion of humans as completely separate, completely divorced from

0:21:45.396 --> 0:21:51.036
<v Speaker 1>evolutionary history and facing the shining future on other planets.

0:21:51.196 --> 0:21:56.236
<v Speaker 1>And you know, that is a really interesting idea. It's

0:21:56.276 --> 0:21:59.876
<v Speaker 1>not one that I find very plausible. I called Colbert

0:21:59.916 --> 0:22:02.196
<v Speaker 1>to ask her about Tesla, but we ended up talking

0:22:02.196 --> 0:22:04.836
<v Speaker 1>a lot about SpaceX, since it can be difficult to

0:22:04.956 --> 0:22:08.436
<v Speaker 1>pull these two visions of the future apart. What struck

0:22:08.516 --> 0:22:11.516
<v Speaker 1>me most talking with Colbert were her observations about the

0:22:11.596 --> 0:22:16.236
<v Speaker 1>internal contradictions of Muscism. Earlier this year, Musk announced that

0:22:16.316 --> 0:22:19.396
<v Speaker 1>Tesla would accept bitcoin from people to pay for their Tesla's,

0:22:19.876 --> 0:22:22.716
<v Speaker 1>and the Tesla itself had purchased one point five billion

0:22:22.756 --> 0:22:27.196
<v Speaker 1>dollars worth of bitcoin. The price of bitcoin jumped. Musk

0:22:27.236 --> 0:22:31.756
<v Speaker 1>has been an incredibly avid proponent of cryptocurrencies. Bitcoins a

0:22:31.916 --> 0:22:38.796
<v Speaker 1>terribly energy intensive cryptocurrency. Bitcoin mining nowadays is using a

0:22:39.276 --> 0:22:44.196
<v Speaker 1>roughly one hundred and thirty terror watt hours of electricity

0:22:44.916 --> 0:22:49.756
<v Speaker 1>per year, and that's roughly the energy consumption of a

0:22:49.876 --> 0:22:54.756
<v Speaker 1>country like Sweden. So you know, the internal inconsistencies here,

0:22:55.076 --> 0:22:58.756
<v Speaker 1>I think prevent him from being a particularly good spokesman

0:22:59.276 --> 0:23:03.316
<v Speaker 1>for environmental causes. Just doesn't suggest that his ultimate goal

0:23:03.996 --> 0:23:07.756
<v Speaker 1>is really driving carbon emissions down. The day I talked

0:23:07.756 --> 0:23:09.996
<v Speaker 1>to Colbert, she'd just published a piece in The New

0:23:10.076 --> 0:23:14.756
<v Speaker 1>Yorker about Tesla's bitcoin polluting. Days later, must announced that

0:23:14.836 --> 0:23:17.276
<v Speaker 1>he changed his mind. You could no longer buy a

0:23:17.356 --> 0:23:20.996
<v Speaker 1>Tesla with bitcoin. Still, a lot of commentators pointed out

0:23:21.036 --> 0:23:23.516
<v Speaker 1>that there really was no excuse for Musk's decisions to

0:23:23.596 --> 0:23:26.116
<v Speaker 1>accept bitcoin in the first place. How could he not

0:23:26.236 --> 0:23:28.996
<v Speaker 1>have known that bitcoin is mostly mined in China and

0:23:29.156 --> 0:23:32.436
<v Speaker 1>mostly on servers fueled by coal. A writer for The

0:23:32.476 --> 0:23:35.476
<v Speaker 1>Washington Post ask had must been on a multi year

0:23:35.596 --> 0:23:40.516
<v Speaker 1>news fast. In any case, the essential tenant of Muskism remained,

0:23:41.156 --> 0:23:44.356
<v Speaker 1>every problem can be solved with technology. It's a reigning

0:23:44.396 --> 0:23:48.076
<v Speaker 1>philosophy of iron Man, too, the motto of Stark Industries.

0:23:50.276 --> 0:23:56.676
<v Speaker 1>Everything is achievable through technology, better living, robust health. Everything

0:23:56.716 --> 0:24:00.396
<v Speaker 1>can also be wrecked through technology. Elizabeth Colbert's new book

0:24:00.636 --> 0:24:04.156
<v Speaker 1>Under a White Sky asks whether we have engineered ourselves

0:24:04.236 --> 0:24:07.876
<v Speaker 1>so deeply into so many problems, especially climate change, that

0:24:07.996 --> 0:24:10.076
<v Speaker 1>at this point the only way forward is to try

0:24:10.116 --> 0:24:14.596
<v Speaker 1>to engineer ourselves out of them. Stopping carbon emissions is essential,

0:24:15.036 --> 0:24:16.836
<v Speaker 1>but it's not going to be enough. Maybe we need

0:24:16.876 --> 0:24:20.796
<v Speaker 1>to invent machines that can eat carbon. Environmentalism used to

0:24:20.796 --> 0:24:24.996
<v Speaker 1>be largely anti tech, but it's not anymore because maybe

0:24:25.116 --> 0:24:28.116
<v Speaker 1>there's no longer a choice. I don't think there is

0:24:28.396 --> 0:24:33.356
<v Speaker 1>really a sort of anti tech environmentalism these days. But

0:24:33.756 --> 0:24:38.156
<v Speaker 1>there are different strains, and Elon Musk is the avatar

0:24:38.556 --> 0:24:41.996
<v Speaker 1>of the strain that says, well, humans can just do

0:24:42.196 --> 0:24:45.756
<v Speaker 1>anything that we put our minds to. We can colonize mores,

0:24:45.876 --> 0:24:48.236
<v Speaker 1>we can succeed or two out of the atmosphere. There's

0:24:48.476 --> 0:24:53.756
<v Speaker 1>there are no geophysical limits here that we can't overcome. Unfortunately,

0:24:54.076 --> 0:24:57.596
<v Speaker 1>I think that's just not true. We approached Tesla for

0:24:57.636 --> 0:25:00.436
<v Speaker 1>a response to several points raised in the series, but

0:25:00.596 --> 0:25:03.076
<v Speaker 1>at the time of this recording, we haven't received a reply.

0:25:06.196 --> 0:25:09.076
<v Speaker 1>I loved driving the Tesla Roadster, but as I say,

0:25:09.116 --> 0:25:11.316
<v Speaker 1>I'm not much of a car person. I'm more of

0:25:11.396 --> 0:25:15.196
<v Speaker 1>a bicycle person. So is HG. Wells, who once wrote

0:25:15.596 --> 0:25:21.236
<v Speaker 1>cycle tracks will abound in utopia. Alas utopias never coming,

0:25:21.836 --> 0:25:26.516
<v Speaker 1>I'll settle for sustainability. And sustainability will require more than

0:25:26.596 --> 0:25:29.876
<v Speaker 1>just switching out every petrol powered car for an electric car.

0:25:30.556 --> 0:25:33.076
<v Speaker 1>They only need to be fewer cars and more bicycles,

0:25:33.196 --> 0:25:38.516
<v Speaker 1>pedestrians and public transit, and more renewable energy. But Tesla

0:25:38.836 --> 0:25:43.076
<v Speaker 1>is pioneering that too. Beyond producing electric cars and making

0:25:43.116 --> 0:25:46.636
<v Speaker 1>them thrilling, Tesla has done a whole lot for renewable energy,

0:25:46.996 --> 0:25:50.476
<v Speaker 1>especially with its battery technology. After all, the last part

0:25:50.516 --> 0:25:53.916
<v Speaker 1>of the company's secret master plan had always been provide

0:25:53.996 --> 0:25:59.796
<v Speaker 1>zero emission electric power generation options. In twenty seventeen, after

0:25:59.916 --> 0:26:03.436
<v Speaker 1>a statewide power outage in South Australia, Tesla won a

0:26:03.516 --> 0:26:06.236
<v Speaker 1>bid to design a battery system for this date and

0:26:06.436 --> 0:26:09.396
<v Speaker 1>promise to install it in a hundred days. As Musk

0:26:09.436 --> 0:26:12.036
<v Speaker 1>explain at a press conference, this is going to be

0:26:12.196 --> 0:26:15.676
<v Speaker 1>the largest matter translation in the world by a significant margin.

0:26:16.396 --> 0:26:18.596
<v Speaker 1>We actually insisted in doing the contract that we'd be

0:26:18.676 --> 0:26:21.276
<v Speaker 1>held to the one hundred days or it's free. This

0:26:21.436 --> 0:26:24.636
<v Speaker 1>system will be three times more powerful than any system

0:26:24.836 --> 0:26:28.796
<v Speaker 1>on Earth. This is not like a minorphoora into the frontier.

0:26:28.876 --> 0:26:31.716
<v Speaker 1>This is like going three times further than anyone's gone before.

0:26:32.356 --> 0:26:36.356
<v Speaker 1>Tesla delivered in sixty three days. The system's still working

0:26:36.516 --> 0:26:42.916
<v Speaker 1>fantastically well for South Australians. Energy is cheaper and more reliable. Somehow,

0:26:43.076 --> 0:26:45.516
<v Speaker 1>this sort of thing never gets the Iron Man treatment.

0:26:45.556 --> 0:26:49.196
<v Speaker 1>It's not sexy. It didn't involve Hollywood or celebrities. It

0:26:49.276 --> 0:26:51.916
<v Speaker 1>didn't turn on Reddit, it didn't end in a Twitter feud.

0:26:52.396 --> 0:26:55.196
<v Speaker 1>It wasn't even a science fiction fantasy, and it did

0:26:55.276 --> 0:26:58.916
<v Speaker 1>not save the planet. It was a smart renewable energy

0:26:58.996 --> 0:27:02.396
<v Speaker 1>partnership that went well. There was really this opportunity to

0:27:02.516 --> 0:27:05.956
<v Speaker 1>make a significant statement about renewable energy to the world,

0:27:06.036 --> 0:27:09.436
<v Speaker 1>to show that you can really do a heavy duty,

0:27:09.556 --> 0:27:14.516
<v Speaker 1>large scale, utility level battery system, and that South Australia

0:27:14.796 --> 0:27:22.236
<v Speaker 1>was up with a challenge a public minded infrastructure project.

0:27:22.876 --> 0:27:26.676
<v Speaker 1>It might just be the most significant thing Tesla has

0:27:26.716 --> 0:27:36.516
<v Speaker 1>ever done. Next time on the Evening Rocket will blast

0:27:36.596 --> 0:27:39.476
<v Speaker 1>off to a different past to the science fiction vision

0:27:39.476 --> 0:27:49.636
<v Speaker 1>of the future that Silicon Valley left behind. The Evening

0:27:49.716 --> 0:27:53.356
<v Speaker 1>Rocket was written and read by New Gillipour for the BBC.

0:27:53.676 --> 0:27:56.676
<v Speaker 1>The Evening Rocket was produced by viv Jones. Oliver Riskin

0:27:56.716 --> 0:27:59.756
<v Speaker 1>Cuts was the researcher. The editor was Hugh Levenson. The

0:27:59.796 --> 0:28:03.556
<v Speaker 1>commissioning editor was Dan clark I. Oonah Hammond was production coordinator.

0:28:03.996 --> 0:28:06.636
<v Speaker 1>Mixing by Graham put a foot In, original music by

0:28:06.676 --> 0:28:10.196
<v Speaker 1>Corntith for Pushkin. It was produced by Sophie Crane mckibbon

0:28:10.396 --> 0:28:13.276
<v Speaker 1>and Jake Gorski, who also did the mix and sound design.

0:28:13.636 --> 0:28:17.636
<v Speaker 1>Production support from Ben Nattapafrick. Our executive producer is Neil o'bell.

0:28:17.916 --> 0:28:22.596
<v Speaker 1>Our operations team includes Danielle Lakhan, Maya Kanig and Carly Mgliori.

0:28:22.876 --> 0:28:26.876
<v Speaker 1>Thanks also to John Schnar's, Jacob Weisberg, Maggie Taylor, Heather Faine,

0:28:27.156 --> 0:28:28.956
<v Speaker 1>Nicole Moreno and Eric Sandler.