WEBVTT - Bloomberg Businessweek Weekend - October 15th, 2022

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<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news as it happened Sloomberg

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<v Speaker 1>Business Week with Carol Messier and Bloomberg Quick Takes Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Hi, everyone, Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. Well, this past week we

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<v Speaker 1>got too hot inflation prints. We're talking about CPI and

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<v Speaker 1>pp I as well as the latest minutes from the

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<v Speaker 1>f O m C, and all signs point to the

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<v Speaker 1>Fed staying hawkish for the foreseeable future. Better reserve officials

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<v Speaker 1>committed to raising interest rates to quote restrictive level in

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<v Speaker 1>the near term and holding them there to curb inflation.

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<v Speaker 1>We're going to talk about the policy and the risks

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<v Speaker 1>involved throughout the next hour because it just hits and

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<v Speaker 1>impacts everyone in every business. Meantime, it looks like Elon

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<v Speaker 1>Musk's four billion dollar deal for Twitter. It is on

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<v Speaker 1>track and the social media giant could be in for

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<v Speaker 1>a rough fraud once it's official. That's the subject of

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<v Speaker 1>the cover story in our special double issue. You a

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<v Speaker 1>Bloomberg Business Week all that to come. We begin with

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<v Speaker 1>the Remarks section of Bloomberg business Week. Bloomberg Markets magazine

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<v Speaker 1>editor Christine Harper writes about Paul Vulker's inflation fight during

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<v Speaker 1>the nineteen eighties and how it hints at what lies

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<v Speaker 1>ahead for Jerome Powell. Bloomberg business Week editor Joel Webber

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<v Speaker 1>and Christine are here to break it down. Christine also

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<v Speaker 1>co wrote Keeping at It, The Quest for Sound Money

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<v Speaker 1>and Good Government with the late former Fed Chair. Well.

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<v Speaker 1>I can tell you when he was writing his memoir

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<v Speaker 1>back in eighteen nobody was paying attention to inflation. In fact,

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<v Speaker 1>if they were at all, it was in an effort

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<v Speaker 1>to get more inflation right, So he was quite concerned

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<v Speaker 1>that people were underestimating the risks, and so part of

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<v Speaker 1>the mission of the book was to remind people of

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<v Speaker 1>how important the central bank's role is in in keeping

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<v Speaker 1>inflation down and maintaining that credibility that he fought so

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<v Speaker 1>hard to maintain. I mean, he had been involved in

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<v Speaker 1>getting the dollar off the gold standard, and after that

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<v Speaker 1>the dollar was not it was not connected to any

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<v Speaker 1>actual value, and so when inflation took root, he had

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<v Speaker 1>to drive interest rates up to unprecedented levels. Caused all

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<v Speaker 1>kinds of pain for people financial institutions, and the result

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<v Speaker 1>was there was more credibility in the dollar. Some people

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<v Speaker 1>talked about it when on the Vulcar standard from the

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<v Speaker 1>gold standard, but you know, that's something you can't squander

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<v Speaker 1>because he fought so hard. So it's kind of like

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<v Speaker 1>having gone toward, you know, to win a battle and

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<v Speaker 1>then discover that your future, you know, commanders are allowing

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<v Speaker 1>you to give up the territory again. So he he

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<v Speaker 1>would have been very upset that inflation was allowed to

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<v Speaker 1>get to where it was. You got to know Mr

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<v Speaker 1>Vocal very well. I'm curious what you think, if anything,

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<v Speaker 1>Powell might have learned from him, and if not him

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<v Speaker 1>directly than the book. Oh yeah, well, I mean, you know,

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<v Speaker 1>as you and I have discussed, I mean, one of

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<v Speaker 1>the things that's so interesting is how often FED Chairman

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<v Speaker 1>Powell invokes not only Volker himself, who he says he's

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<v Speaker 1>a great admirer of, but but the book. I mean,

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<v Speaker 1>he's talks of out everybody should read it. And he

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<v Speaker 1>has used this phrase keep at it, which people see

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<v Speaker 1>as an echo of the title keeping at it. And

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<v Speaker 1>you know, I mean one thing that Vulgar made clear

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<v Speaker 1>was when I was speaking to him, was how much

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<v Speaker 1>he supported Powell as FED chairman, because he liked the

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<v Speaker 1>fact that Powell had this similar to Vulgar had this

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<v Speaker 1>experience of having worked in the finance in a private

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<v Speaker 1>financial institution and also working at the Treasury Department. So

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<v Speaker 1>understanding markets, understanding the government is really important to being

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<v Speaker 1>practical in the job and not just being an academic theorist. Christine,

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<v Speaker 1>how tough was it for Vulcar to hike rates? Like

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<v Speaker 1>what were some of the conversations that you all had

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<v Speaker 1>about that? Which was going against what everybody wanted, but

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<v Speaker 1>it was necessary in order to write the situation well

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<v Speaker 1>to that point. I mean, he he said that when

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<v Speaker 1>he came into the role, it was clear. I mean,

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<v Speaker 1>the reason he he was brought in really was to

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<v Speaker 1>do something about inflation that his predecessors hadn't really succeeded

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<v Speaker 1>in bringing down. Even so at that point, the economist

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<v Speaker 1>at the FED were forecasting recession, so he had to

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<v Speaker 1>sort of ignore that and just say we're gonna raise rates.

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<v Speaker 1>There was a split on the on the Federal Reserve

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<v Speaker 1>Board on the second time they voted, and so the

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<v Speaker 1>markets didn't believe there would be any stronger action. They

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<v Speaker 1>thought the FED was going to lose their spine, and

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<v Speaker 1>so he turned to this monitorist approach of just targeting

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<v Speaker 1>the money supply, and that essentially told people, we're tying

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<v Speaker 1>our hands and we're gonna let interest rates go where

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<v Speaker 1>they have to go. And they went up to like

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<v Speaker 1>what pent Okay, So I gotta ask a question because

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<v Speaker 1>this this book almost had a different title. Oh yes,

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<v Speaker 1>and we got to talk about that, because it's just

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<v Speaker 1>this little easter egg. Can you talk to us about

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<v Speaker 1>thet sure? Of course. Um. So he opened the book

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<v Speaker 1>with this very funny joke about a wise parrot who's

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<v Speaker 1>known as the Chairman. He went so far as saying

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<v Speaker 1>he wanted to title the book the wise old Parrot

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<v Speaker 1>Speaks Now. The marketing Department and I all agree that

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<v Speaker 1>was not a great title for this book. So we

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<v Speaker 1>spent weeks trying to offer him other ideas, all of

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<v Speaker 1>which he rejected. So we were really going back and forth.

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<v Speaker 1>It was very It was one of the most difficult

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<v Speaker 1>things of working with him because he was so stubborn

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<v Speaker 1>on this. And so finally one day I was going

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<v Speaker 1>through this long list of titles I'd come up with.

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<v Speaker 1>You know, I found a phrase from the FED sustained commitment,

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<v Speaker 1>and he looked and he stopped and he said, keeping

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<v Speaker 1>at it. And it was great because that really was him.

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<v Speaker 1>You know, he believed in speaking plainly and uh, you know,

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<v Speaker 1>so he took the kind of jargony phrase and translated it. Hey, Christine,

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<v Speaker 1>I just want to talk a little bit, a little

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<v Speaker 1>bit about his legacy. Given what we know about the

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<v Speaker 1>nineteen eighties and what markets did and what inflation did

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<v Speaker 1>after he raised rates so significantly, what's in stored this

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<v Speaker 1>time around. I think everybody is seeing that interest rates

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<v Speaker 1>are going to go up. Policymakers are making it very

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<v Speaker 1>clear they're not going to back down on this um

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<v Speaker 1>if they show any signs of, you know, weakness. I

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<v Speaker 1>think people understand what will happen is kind of what

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<v Speaker 1>happened to Paul Wolker's predecessor. So I think that is

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<v Speaker 1>an example of where Powell sees he has to be steadfast.

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<v Speaker 1>But the chapters that follow the inflation fight are a

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<v Speaker 1>series of financial crises that m. Paul Wolkers FED had

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<v Speaker 1>to deal with in the wake of the interest rate increases,

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<v Speaker 1>and so you know, when you hear these experts talking

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<v Speaker 1>about something might break, I think, you know, what we

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<v Speaker 1>saw back in the eighties was a lot of things broke,

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<v Speaker 1>A lot of risks were built up, everything from the

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<v Speaker 1>Hunt Brothers speculation on silver to Continental Illinois Savings and loans,

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<v Speaker 1>all these different banks that when when belly up. The

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<v Speaker 1>ultimate one was the Latin American debt crisis, and that

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<v Speaker 1>was so bad that in a D two, I think

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<v Speaker 1>that was really what caused Volker to say, Okay, we've

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<v Speaker 1>got it, back off and and stop the inflation fight.

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<v Speaker 1>So ultimately, it is often that something breaks, that there's

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<v Speaker 1>a financial crisis. That was Bloomberg Markets editor Christine Harbor,

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<v Speaker 1>along with Business Week editor Joel Weber. Coming up, we'll

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<v Speaker 1>look at a sector highly influenced by monetary policy, real estate.

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<v Speaker 1>How the world's largest donor of commercial real estate is

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<v Speaker 1>adapting to higher rates. The cohead of Blackstone real Estate

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<v Speaker 1>is up next. You're listening to Bloomberg Business Week. This

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<v Speaker 1>is Bloomberg. This is Bloomberg Business Week with Carol Masser

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<v Speaker 1>and Bloomberg Quick Takes Tim Stenovik from Bloomberg Radio. This

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<v Speaker 1>past week, Bloomberg Live hosted invest It's an annual gathering

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<v Speaker 1>of the leading names covering areas from crypto to credit

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<v Speaker 1>markets and everything in between, anything that's investable. And it

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<v Speaker 1>was in person for the first time since the pandemic.

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<v Speaker 1>It's a time of market volatility and uncertain Yeah, I

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<v Speaker 1>mean you can say that again, right, This is global

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<v Speaker 1>central banks continue to raise interest rates in an effort

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<v Speaker 1>to bring down inflation. One area of the market we're

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<v Speaker 1>watching closely as these conditions evolve as real estate. And Carol,

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<v Speaker 1>you caught up with an executive from the largest owner

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<v Speaker 1>of commercial real estate globally. That's right, Tim, we're talking

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<v Speaker 1>about Blackstone. Kathleen McCarthy is the global co head of

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<v Speaker 1>Blackstone real Estate, which has a five hundred seventy seven

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<v Speaker 1>billion dollar portfolio and three hundred twenty billion dollars in

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<v Speaker 1>investor capital under management. I began though, with asking her

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<v Speaker 1>how things are going against all these macro concerns. It

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<v Speaker 1>is an exciting and interesting time because, as you can see,

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<v Speaker 1>there's different signals coming through, and I think we are

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<v Speaker 1>better positioned than anyone to know what's really happening. We

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<v Speaker 1>have six billion dollars of real estate. We're in thirty

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<v Speaker 1>seven different countries portfolio, though that's highly concentrated into four

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<v Speaker 1>key themes. Eight percent of our capital is in warehouses,

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<v Speaker 1>rental housing, lab office and hospitality investments. And what I'd

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<v Speaker 1>say we're seeing is actually very strong fundamentals in those sectors.

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<v Speaker 1>So when you talk about property performance, particularly for rental housing,

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<v Speaker 1>that continues to be strong, partly because of the pressures

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<v Speaker 1>on the for sale market with rising interest rates, logistics demands.

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<v Speaker 1>So warehouses in the US today we are at record

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<v Speaker 1>low vacancies, less than three percent vacancies in the markets

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<v Speaker 1>we operate in, which are the densest, most urban kind

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<v Speaker 1>of areas. And we're also seeing very strong rent growth.

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<v Speaker 1>And so I think when we're thinking about the real

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<v Speaker 1>estate market, we continue to see a lot of strength.

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<v Speaker 1>Notwithstanding there are pressures around us in terms of interest

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<v Speaker 1>rates and persistent inflation, but we feel really well positioned

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<v Speaker 1>for that. And i'd also highlight that I think this

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<v Speaker 1>moment in real estate, this cycle is quite different than

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<v Speaker 1>others we've been different. That's a good different, I mean

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<v Speaker 1>good different. When you think about what kind of lad

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<v Speaker 1>to real estate downturns in the past, they're really two

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<v Speaker 1>primary factors It was too much capital, generally in the

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<v Speaker 1>form of debt, creating greater leverage, fueling new speculative development,

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<v Speaker 1>and it was too many cranes, too much development. And really,

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<v Speaker 1>when you think about what happened in the years following

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<v Speaker 1>the financial crisis and leading up into COVID, we really

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<v Speaker 1>never saw those excesses come into our market. And so

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<v Speaker 1>as we head into um, you know, period where there

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<v Speaker 1>may be more economic headwinds, real estate actually is really

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<v Speaker 1>well positioned from a fundamental standpoint. Economic headwinds are recession.

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<v Speaker 1>It's very hard to call, and I'm not so hard

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<v Speaker 1>I think, you know, I think part of it is

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<v Speaker 1>what we're seeing and and some of the things that

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<v Speaker 1>I think the central governm us are trying to combat,

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<v Speaker 1>which is just this continued strength that they see low unemployment,

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<v Speaker 1>strong rent growth, and that is part of what the

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<v Speaker 1>big challenges ahead. So I don't know if we're gonna

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<v Speaker 1>have a recession. I'm not an economist, but I would

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<v Speaker 1>say we've been planning for a long time, and and

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<v Speaker 1>this comes through in the portfolio we've constructed for an

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<v Speaker 1>environment that might have been like this in terms of

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<v Speaker 1>higher interest rates, higher inflation, and so we really focused

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<v Speaker 1>on trying it to be in those high cash flow

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<v Speaker 1>growth assets. And again i'd say today we're still seeing

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<v Speaker 1>those stronger than inflationary cash flows in our portfolio, but

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<v Speaker 1>certainly we are always trying to position for environments that change.

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<v Speaker 1>We've been doing this for thirty years. We've seen a

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<v Speaker 1>lot of different environments. We thought we had seen it

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<v Speaker 1>all and then COVID hit and hotel revenues went to zero.

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<v Speaker 1>I'm telling you, no one underwrote that where we had

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<v Speaker 1>a pandemic. But the great news is our portfolios are

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<v Speaker 1>built really to try to withstand any kind of environment,

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<v Speaker 1>and the higher than anticipated rent growth we've experienced again

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<v Speaker 1>may kind of come down modestly, but we're we feel

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<v Speaker 1>really well positioned for that and distressed for you guys

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<v Speaker 1>can be opportunity big time. We saw that after the

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<v Speaker 1>financial crisis in terms of housing. I would say, uh,

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<v Speaker 1>environments with distress, with volatility, with a pullback in capital

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<v Speaker 1>markets activity, and you know we're seeing in particular much

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<v Speaker 1>more constrained capital markets today. That tends to be a

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<v Speaker 1>great environment for us and really for any investor who

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<v Speaker 1>is well capitalized and who has real strengths to lean on.

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<v Speaker 1>So we have a data advantage. Our portfolio gives us

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<v Speaker 1>more information on what's really happening. And then I'd say

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<v Speaker 1>the combination of deep experience from a large team and

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<v Speaker 1>capital makes us well positioned to really support situations where

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<v Speaker 1>others may be needing to sell assets, others might need liquidity,

0:11:42.120 --> 0:11:43.440
<v Speaker 1>and we were able to then get in and buy

0:11:43.480 --> 0:11:45.320
<v Speaker 1>high quality real estate. I want to ask you this

0:11:45.320 --> 0:11:48.960
<v Speaker 1>week on Bloomberg Grende Economic Form, sam Zel commenting retail

0:11:49.040 --> 0:11:51.600
<v Speaker 1>is still very much a falling knife and that the

0:11:51.640 --> 0:11:54.160
<v Speaker 1>office market will see a lot of downward repricing. And

0:11:54.160 --> 0:11:56.480
<v Speaker 1>then you had Verry stern Lit at the robin Hood

0:11:56.520 --> 0:11:59.839
<v Speaker 1>Investors Conference, Um of star Wood. Of course Capital in

0:12:00.040 --> 0:12:04.160
<v Speaker 1>Usters says he sees incredible opportunities to find distressed investments

0:12:04.160 --> 0:12:06.880
<v Speaker 1>in the real estate market. First, retail falling knife? Do

0:12:06.920 --> 0:12:09.600
<v Speaker 1>you agree? I think retail has been under pressure for

0:12:09.640 --> 0:12:11.880
<v Speaker 1>a long time, and that's a big part of why

0:12:12.040 --> 0:12:14.160
<v Speaker 1>we have not bought a shopping mall in the US

0:12:14.880 --> 0:12:17.600
<v Speaker 1>in over a decade. There are pockets that are showing

0:12:17.640 --> 0:12:21.120
<v Speaker 1>greater strengths, so grossery anchor shopping centers in dense urban areas,

0:12:21.280 --> 0:12:23.679
<v Speaker 1>but I'd say overall it's one of the asset classes

0:12:23.720 --> 0:12:26.360
<v Speaker 1>can more under pressure. And you know, in our business

0:12:26.520 --> 0:12:29.840
<v Speaker 1>we played the counterpoint of that, which was warehouse investing,

0:12:29.880 --> 0:12:33.560
<v Speaker 1>so retail brick and mortar, the movement of goods online

0:12:33.720 --> 0:12:36.360
<v Speaker 1>is really what started that challenge was against a backdrop

0:12:36.400 --> 0:12:39.680
<v Speaker 1>of over supply and a lot of places and so being.

0:12:39.800 --> 0:12:42.200
<v Speaker 1>But there's always kind of other opportunities and for us,

0:12:42.200 --> 0:12:44.280
<v Speaker 1>it was, okay, how do we invest in the warehouses

0:12:44.280 --> 0:12:47.000
<v Speaker 1>that are benefiting from the retail activity moving to a

0:12:47.000 --> 0:12:50.920
<v Speaker 1>different format. But I'd say yea continuing continuing to see

0:12:50.920 --> 0:12:53.040
<v Speaker 1>pressure in an area where we are more cautious. But

0:12:53.120 --> 0:12:57.079
<v Speaker 1>like India, retails a different story because you guys are global,

0:12:57.520 --> 0:13:00.880
<v Speaker 1>remember that, and I'd say there's overall been a consistency

0:13:00.880 --> 0:13:03.280
<v Speaker 1>in the themes where we invest in globally. I think

0:13:03.480 --> 0:13:06.760
<v Speaker 1>a market like India is a differentiated story though. So

0:13:06.880 --> 0:13:10.360
<v Speaker 1>in India, we're now one of the largest owners of

0:13:10.520 --> 0:13:13.440
<v Speaker 1>shopping malls in the country, but there are i'd say overall,

0:13:13.440 --> 0:13:16.120
<v Speaker 1>relative to a population that has one point four billion people,

0:13:16.280 --> 0:13:18.920
<v Speaker 1>there are very few of them, and so um it's

0:13:18.920 --> 0:13:20.920
<v Speaker 1>a very different story. It's a country where the growing

0:13:20.960 --> 0:13:25.160
<v Speaker 1>middle class, greater consumption, people looking to more toward organized

0:13:25.200 --> 0:13:27.280
<v Speaker 1>retail as a place they want to go not only

0:13:27.360 --> 0:13:31.200
<v Speaker 1>to shop, but eat out and have experiences and and

0:13:31.200 --> 0:13:33.720
<v Speaker 1>and again not so dissimilar to what are the formats

0:13:33.720 --> 0:13:35.439
<v Speaker 1>of retail that are going to thrive anywhere in the world.

0:13:35.480 --> 0:13:38.400
<v Speaker 1>It's something offering more more than just a place to

0:13:38.400 --> 0:13:41.080
<v Speaker 1>go buy something. UM. It's got to offer that kind

0:13:41.080 --> 0:13:45.000
<v Speaker 1>of you know, experience, community, UM and and you know,

0:13:45.040 --> 0:13:47.200
<v Speaker 1>a whole variety of things that will attract people to

0:13:47.240 --> 0:13:50.600
<v Speaker 1>those stores. So our our investment in India has been

0:13:50.720 --> 0:13:53.600
<v Speaker 1>very successful. UM. We've made it I think at a

0:13:53.640 --> 0:13:55.480
<v Speaker 1>great time also where there was a lot of change

0:13:55.520 --> 0:13:59.120
<v Speaker 1>happening in the retail sector. More international retailers were able

0:13:59.160 --> 0:14:01.559
<v Speaker 1>to access that more market UM. And that really led

0:14:01.600 --> 0:14:04.240
<v Speaker 1>to a lot of strong leasing velocity for the assets

0:14:04.240 --> 0:14:06.960
<v Speaker 1>we were in. So a little bit different UM. And

0:14:07.000 --> 0:14:09.000
<v Speaker 1>that's one of the great things that's so fun about

0:14:09.000 --> 0:14:12.520
<v Speaker 1>our business is we have teams all over the globe

0:14:12.600 --> 0:14:15.679
<v Speaker 1>and while certainly there as a classes like retail where

0:14:15.360 --> 0:14:19.000
<v Speaker 1>we we have a more cautious posture, we have the

0:14:19.040 --> 0:14:22.760
<v Speaker 1>opportunity to dig in and understand what's happening, regardless of

0:14:22.760 --> 0:14:24.320
<v Speaker 1>whether we know at the time it's going to be

0:14:24.400 --> 0:14:26.240
<v Speaker 1>kind of an area to really dig into and do more.

0:14:26.600 --> 0:14:28.760
<v Speaker 1>That was an example where the team kept at it,

0:14:28.840 --> 0:14:30.840
<v Speaker 1>kept thinking about standing the problem and the challenge and

0:14:30.840 --> 0:14:32.400
<v Speaker 1>the opportunity on its head and said, you know, this

0:14:32.480 --> 0:14:34.680
<v Speaker 1>is a very different market and I feel really proud

0:14:34.720 --> 0:14:37.160
<v Speaker 1>that we have an investment committee that keeps an open

0:14:37.160 --> 0:14:39.200
<v Speaker 1>mind to that and says we know where we kind

0:14:39.200 --> 0:14:41.360
<v Speaker 1>of want to go, but where the other opportunities present

0:14:41.400 --> 0:14:43.120
<v Speaker 1>themselves and we can invest in scale, we're going to

0:14:43.160 --> 0:14:45.880
<v Speaker 1>activate that. That was Kathleen McCarthy, she's the global co

0:14:46.040 --> 0:14:48.920
<v Speaker 1>head of Blackstone real Estate. Still ahead on Bloomberg Business

0:14:48.920 --> 0:14:51.960
<v Speaker 1>Week while the Russia induced energy crisis and the inflationary

0:14:52.000 --> 0:14:54.920
<v Speaker 1>fallout is putting the White House in a high stakes

0:14:54.960 --> 0:14:57.800
<v Speaker 1>catch twenty two. For this president, it's really a matter

0:14:57.880 --> 0:15:02.520
<v Speaker 1>of balancing these geopolitical concerns a very real domestic economic concerns,

0:15:02.600 --> 0:15:06.320
<v Speaker 1>the growing wave of so called resource nationalism. Explained. This

0:15:06.560 --> 0:15:14.000
<v Speaker 1>is Bloomberg broadcasting from the financial capital of the World

0:15:14.080 --> 0:15:17.560
<v Speaker 1>Bloomberg eleven Frio in New York to Washington, d C.

0:15:17.760 --> 0:15:21.840
<v Speaker 1>Bloomberg to Boston, Bloomberg one oh six one does San

0:15:21.920 --> 0:15:25.760
<v Speaker 1>Francisco Bloomberg nine six to the country, Sirius XM Chado

0:15:25.840 --> 0:15:28.760
<v Speaker 1>one nine team, and around the globe, the Bloomberg Business

0:15:28.760 --> 0:15:33.600
<v Speaker 1>app and Bloomberg Radio dot Com. This is Bloomberg Business Week.

0:15:34.520 --> 0:15:37.800
<v Speaker 1>High energy prices are stoking inflationary pressures around the world,

0:15:37.840 --> 0:15:40.200
<v Speaker 1>you know that. And here in the US they are

0:15:40.240 --> 0:15:43.800
<v Speaker 1>putting the Body administration in a really difficult position. This

0:15:43.840 --> 0:15:46.320
<v Speaker 1>story in the Economic section of the new double issue

0:15:46.320 --> 0:15:48.880
<v Speaker 1>of Bloomberg Business Week that explains why the president is

0:15:48.920 --> 0:15:51.400
<v Speaker 1>now walking a tightrope as the world hungers for US

0:15:51.440 --> 0:15:54.400
<v Speaker 1>oil and gas while American consumers fret over sticker shock

0:15:54.480 --> 0:15:57.120
<v Speaker 1>at the pump. For more, we turned to Bloomberg News

0:15:57.200 --> 0:16:00.680
<v Speaker 1>Energy and environmental policy reporter Jennifer de Loewe. Well, really,

0:16:00.760 --> 0:16:03.920
<v Speaker 1>we're seeing this kind of resource nationalism across the world

0:16:04.000 --> 0:16:06.800
<v Speaker 1>as countries look to meet the needs of their own

0:16:06.840 --> 0:16:12.240
<v Speaker 1>consumers UH and amid UH inflationary pressures and then also

0:16:12.320 --> 0:16:15.560
<v Speaker 1>take care of other geopolitical concerns. In the case of

0:16:15.560 --> 0:16:18.760
<v Speaker 1>the US and the Biden administration, really, UH, the concern

0:16:18.880 --> 0:16:23.000
<v Speaker 1>is around energy. UH. The President is feeling tremendous pressure

0:16:23.080 --> 0:16:27.600
<v Speaker 1>to help European allies UH deal with energy needs, especially

0:16:27.640 --> 0:16:30.120
<v Speaker 1>ahead of this winter and next year. Because of the

0:16:30.240 --> 0:16:34.680
<v Speaker 1>Ukraine crisis and energy concerns that have been exacerbated by

0:16:34.760 --> 0:16:37.680
<v Speaker 1>that situation. But at the same time, he's also trying

0:16:37.720 --> 0:16:41.920
<v Speaker 1>to deal with domestic needs and concerns by American consumers

0:16:41.920 --> 0:16:44.560
<v Speaker 1>that the price of food and energy is going up.

0:16:44.600 --> 0:16:47.200
<v Speaker 1>Of course, they're dealing with, you know, gasoline prices that

0:16:47.240 --> 0:16:49.920
<v Speaker 1>are increasing, and in the Northeast US there are concerns

0:16:49.920 --> 0:16:52.520
<v Speaker 1>about home heating oil this winter. So you know, for

0:16:52.560 --> 0:16:55.560
<v Speaker 1>this president, it's really a matter of balancing these geopolitical

0:16:55.560 --> 0:16:59.840
<v Speaker 1>concerns with very real domestic economic concerns. It's a you

0:17:00.000 --> 0:17:02.280
<v Speaker 1>a story, but it's also a global story. I think

0:17:02.280 --> 0:17:06.439
<v Speaker 1>about India bands and exports of wheat, you know, citing

0:17:06.440 --> 0:17:08.159
<v Speaker 1>a risk to its food security, partly due to the

0:17:08.160 --> 0:17:10.080
<v Speaker 1>war in Ukraine because it was earlier this year. I mean,

0:17:10.440 --> 0:17:14.200
<v Speaker 1>this is commodity is or fossil fuel. People who remind

0:17:14.280 --> 0:17:16.360
<v Speaker 1>us it's a fixed amount, right, at some point we're

0:17:16.359 --> 0:17:18.240
<v Speaker 1>all going to be competing for the same stuff unless

0:17:18.280 --> 0:17:21.919
<v Speaker 1>we shift to alternative modes. Right, That's absolutely true. You know,

0:17:21.960 --> 0:17:25.520
<v Speaker 1>other examples palm oil Indonesia, you know, beans in Mexico.

0:17:26.080 --> 0:17:28.639
<v Speaker 1>It's far bigger than just energy, energy, just happens to

0:17:28.680 --> 0:17:31.040
<v Speaker 1>be in America and the United States, that happens to

0:17:31.040 --> 0:17:34.080
<v Speaker 1>be just such a big political and economic pressure point,

0:17:34.080 --> 0:17:36.760
<v Speaker 1>a big contributor to inflation. And of course, you know,

0:17:36.800 --> 0:17:40.680
<v Speaker 1>America is an energy superpower. We are a large supplier

0:17:40.760 --> 0:17:43.640
<v Speaker 1>of oil and gas to the world, and right now,

0:17:43.720 --> 0:17:47.280
<v Speaker 1>that puts the President in a really unique spot. Interestingly,

0:17:47.480 --> 0:17:50.760
<v Speaker 1>some of the bid to control the exports and the

0:17:50.800 --> 0:17:54.480
<v Speaker 1>outflows of these products might not necessarily have the economic

0:17:54.520 --> 0:17:57.240
<v Speaker 1>impact that American consumers want. But that's part of the

0:17:57.240 --> 0:17:59.479
<v Speaker 1>calculus that the White House is weighing right now. Can

0:17:59.480 --> 0:18:00.879
<v Speaker 1>you talk a little at bit about that, like what

0:18:00.920 --> 0:18:03.399
<v Speaker 1>difference it would actually make if they were to curb

0:18:03.480 --> 0:18:07.360
<v Speaker 1>some of these exports, right So the consideration is curbing

0:18:07.480 --> 0:18:11.480
<v Speaker 1>really petroleum product exports gasoline or diesel, not actually crude oil,

0:18:11.800 --> 0:18:15.160
<v Speaker 1>And that's that's a live discussion right now within the administration.

0:18:15.520 --> 0:18:17.840
<v Speaker 1>It would have a mixed impact and it would not

0:18:18.000 --> 0:18:21.359
<v Speaker 1>necessarily reduce prices across across the country. In fact, some

0:18:21.440 --> 0:18:25.840
<v Speaker 1>areas of the country would see gasoline and diesel price increases. So, uh,

0:18:25.960 --> 0:18:28.800
<v Speaker 1>the Gulf Coast and the Midwest, which is flushed with

0:18:28.800 --> 0:18:31.600
<v Speaker 1>with priani rees, would end up being flushed with product. UH,

0:18:31.600 --> 0:18:34.119
<v Speaker 1>So gasoline prices would likely decrease if you were to

0:18:34.119 --> 0:18:37.720
<v Speaker 1>clamp down on exports of that product. But some areas

0:18:37.720 --> 0:18:40.400
<v Speaker 1>of the country that are really restricted and and don't

0:18:40.440 --> 0:18:44.960
<v Speaker 1>have enough domestic supply coming in, who are reliant on

0:18:45.160 --> 0:18:48.600
<v Speaker 1>imports to meet their needs, which includes New England as

0:18:48.640 --> 0:18:51.080
<v Speaker 1>well as the West Coast, those areas would likely see

0:18:51.080 --> 0:18:54.600
<v Speaker 1>price increases. That's something that we're hearing universally from analysts

0:18:54.600 --> 0:18:58.240
<v Speaker 1>and UH and energy experts. So, you know, this might

0:18:58.359 --> 0:19:01.159
<v Speaker 1>look good, it might be a positive UH moved to

0:19:01.560 --> 0:19:05.240
<v Speaker 1>some constituents, but the economic realities just don't seem to

0:19:05.240 --> 0:19:09.040
<v Speaker 1>support it. All right, So what's likely because this is tricky, right, UH.

0:19:09.080 --> 0:19:11.040
<v Speaker 1>Certainly the United States when it comes to energy, has

0:19:11.040 --> 0:19:13.600
<v Speaker 1>to think about its own citizens, but it's also got

0:19:13.680 --> 0:19:16.960
<v Speaker 1>some allies out there that are very important. What's the

0:19:17.040 --> 0:19:19.959
<v Speaker 1>strategy that the US is likely to pursue. Well, we

0:19:20.080 --> 0:19:22.400
<v Speaker 1>know that the administration is going to continue to turn

0:19:22.440 --> 0:19:26.240
<v Speaker 1>to the Strategic Petroleum Reserve, UH, where they have already

0:19:26.280 --> 0:19:29.480
<v Speaker 1>tapped you know, US stockpiles of crude in a bid

0:19:29.520 --> 0:19:32.800
<v Speaker 1>to keep the market imbalance and to keep prices down.

0:19:33.280 --> 0:19:37.080
<v Speaker 1>The Biden administration started unleash an unprecedented release of those

0:19:37.119 --> 0:19:39.720
<v Speaker 1>crude reserves in spring of this year, and still has

0:19:39.760 --> 0:19:42.600
<v Speaker 1>some latitude to draw down barrels and release those onto

0:19:42.600 --> 0:19:45.119
<v Speaker 1>the market. So that's something we're gonna keep seeing. UH.

0:19:45.200 --> 0:19:47.800
<v Speaker 1>And they're gonna keep exploring some of these other creative options,

0:19:47.800 --> 0:19:52.320
<v Speaker 1>whether it's limiting exports or perhaps we're crying requiring refineries

0:19:52.359 --> 0:19:55.960
<v Speaker 1>to hold more stockpiles in the US, and that's really

0:19:56.000 --> 0:19:58.320
<v Speaker 1>a bid to UH to deal with not just the

0:19:58.359 --> 0:20:02.600
<v Speaker 1>price concern, but also very real concern about stockpiles of

0:20:02.880 --> 0:20:06.680
<v Speaker 1>domestic stockpiles of fuel being at incredibly low levels heading

0:20:06.680 --> 0:20:09.840
<v Speaker 1>into winter UM and and particularly in New England where

0:20:10.280 --> 0:20:13.600
<v Speaker 1>home heating oil and diesel supplies are at historic lows.

0:20:13.640 --> 0:20:16.679
<v Speaker 1>In the meantime, we see gas prices right now at

0:20:16.800 --> 0:20:20.800
<v Speaker 1>three dollars and cents on average. That's coming from the

0:20:20.840 --> 0:20:24.560
<v Speaker 1>Automobile Association of America triple A UH, still though higher

0:20:24.600 --> 0:20:27.160
<v Speaker 1>by more than six percent from the lows and earlier

0:20:27.200 --> 0:20:29.879
<v Speaker 1>this month than or I'm wondering about these continuing to

0:20:29.880 --> 0:20:32.920
<v Speaker 1>climb higher just before the midterm season. Yeah, the huge

0:20:32.960 --> 0:20:36.000
<v Speaker 1>political concern and headache for the administration. UH. You know,

0:20:36.040 --> 0:20:38.280
<v Speaker 1>prices hit their high in June. But but the fact

0:20:38.280 --> 0:20:40.440
<v Speaker 1>that they're going up, and they're going up significantly on

0:20:40.480 --> 0:20:42.919
<v Speaker 1>the West Coast, it's a real political concern for this

0:20:42.960 --> 0:20:45.560
<v Speaker 1>White House big Thanks to Bloomberg News Energy and environmental

0:20:45.640 --> 0:20:48.440
<v Speaker 1>policy reporter Jennifer de Lowie, be sure to check out

0:20:48.440 --> 0:20:51.000
<v Speaker 1>her story in the new double issue of Bloomberg Business Week.

0:20:51.200 --> 0:20:54.040
<v Speaker 1>Find it online and also on the Bloomberg terminal. You're

0:20:54.080 --> 0:20:56.840
<v Speaker 1>listening to Bloomberg Business Week coming up next. Despite a

0:20:56.880 --> 0:21:00.600
<v Speaker 1>brutal two for digital assets, financial heavyweight are now offering

0:21:00.640 --> 0:21:04.280
<v Speaker 1>crypto services to clients and delving deeper into this space.

0:21:04.400 --> 0:21:07.720
<v Speaker 1>Executives from t ro Price, Citigroup, and Susquehanna joined him

0:21:07.720 --> 0:21:11.040
<v Speaker 1>for a special Bloomberg invest panel. They talk bitcoin, blockchain,

0:21:11.119 --> 0:21:21.120
<v Speaker 1>and the broader business of crypto. This is Bloomberg. You're

0:21:21.160 --> 0:21:25.040
<v Speaker 1>listening to Bloomberg Business Week with Carol Messer and Bloomberg

0:21:25.119 --> 0:21:30.200
<v Speaker 1>Quick Takes Tim Stinovich from Bloomberg Radio. This past week,

0:21:30.240 --> 0:21:32.960
<v Speaker 1>Bank of New York Melon launched day digital asset platform

0:21:33.119 --> 0:21:35.320
<v Speaker 1>in the US. It's gonna allow some clients to hold

0:21:35.359 --> 0:21:38.240
<v Speaker 1>and transfer bitcoin and ether. It's just the latest example

0:21:38.280 --> 0:21:42.000
<v Speaker 1>of traditional financial firms waiting into the still nascent crypto industry.

0:21:42.000 --> 0:21:44.000
<v Speaker 1>I mean, we're talking about the oldest bank in the

0:21:44.080 --> 0:21:47.480
<v Speaker 1>US now offering crypto custodial services, which is wild and

0:21:47.560 --> 0:21:50.320
<v Speaker 1>says a lot well. As we noted earlier, the Bloomberg

0:21:50.320 --> 0:21:53.600
<v Speaker 1>Live team hosting our latest Bloomberg invest event this past week,

0:21:53.760 --> 0:21:56.080
<v Speaker 1>and as part of the festivities, Tim hosted a panel

0:21:56.160 --> 0:21:59.359
<v Speaker 1>discussion focusing on the wider adoption of crypto among asset

0:21:59.400 --> 0:22:02.639
<v Speaker 1>managers and institutions. Yeah, we three great voices on the panel,

0:22:02.680 --> 0:22:06.080
<v Speaker 1>Blue Machalari, she's head of Digital Strategy at t ro Price,

0:22:06.440 --> 0:22:10.600
<v Speaker 1>Punet Singhvi is City's head of Digital Assets Institutional Clients Group,

0:22:10.840 --> 0:22:13.080
<v Speaker 1>and Bart Smith is the global head of Digital assets

0:22:13.080 --> 0:22:16.399
<v Speaker 1>strategy for Susquehanna International Group. Timm, you began by asking

0:22:16.400 --> 0:22:18.760
<v Speaker 1>Blue whether the latest crypto crash should be looked at

0:22:18.840 --> 0:22:22.000
<v Speaker 1>differently from downturns of the past. With investors in the

0:22:22.040 --> 0:22:25.760
<v Speaker 1>space out more than two trillion dollars collectively this year,

0:22:26.119 --> 0:22:28.400
<v Speaker 1>you know, I've been in traditional finance and I left

0:22:28.440 --> 0:22:31.160
<v Speaker 1>five years ago to go to a crypto native startup,

0:22:31.720 --> 0:22:34.680
<v Speaker 1>and I started right at the beginning of the last

0:22:34.720 --> 0:22:37.400
<v Speaker 1>crypto winter. So our first track record day was January

0:22:37.440 --> 0:22:41.880
<v Speaker 1>on and within months, the whole space had just kind

0:22:41.920 --> 0:22:44.840
<v Speaker 1>of a lot of it had evaporated. There were desks

0:22:44.840 --> 0:22:49.440
<v Speaker 1>that were closed to banks. Um institutions pulled back dramatically.

0:22:50.000 --> 0:22:52.840
<v Speaker 1>What we're seeing this time is that even though we're

0:22:52.840 --> 0:22:55.160
<v Speaker 1>in another crypto winter and we've obviously had this big

0:22:55.240 --> 0:22:59.920
<v Speaker 1>drop in market cap, the institutions are still committed in

0:23:00.040 --> 0:23:02.399
<v Speaker 1>moving forward with plans. And we saw the announcement yesterday

0:23:02.400 --> 0:23:04.720
<v Speaker 1>from Bank of New York melon which you know, everyone

0:23:04.800 --> 0:23:08.240
<v Speaker 1>knew that they were working on this, but the institutional

0:23:08.320 --> 0:23:10.680
<v Speaker 1>commitment is there in a way that it wasn't in

0:23:11.800 --> 0:23:15.600
<v Speaker 1>and I think it's no longer an existential question. I'm like, well,

0:23:15.600 --> 0:23:18.680
<v Speaker 1>will crypto cease to exist? Why is that institutional commitment

0:23:18.720 --> 0:23:21.600
<v Speaker 1>here now? And it wasn't here in it was such

0:23:21.600 --> 0:23:25.119
<v Speaker 1>a new technology and a new space, and we saw,

0:23:25.600 --> 0:23:28.679
<v Speaker 1>you know, would look like it was a significant bubble,

0:23:28.760 --> 0:23:31.600
<v Speaker 1>a run up um and when the bubble burst, and

0:23:31.640 --> 0:23:34.600
<v Speaker 1>we like the floor back then was like we're talking

0:23:34.640 --> 0:23:37.120
<v Speaker 1>like six thousand like as a price point for bitcoin.

0:23:37.200 --> 0:23:39.479
<v Speaker 1>So it's a huge drop. You know a lot of

0:23:39.520 --> 0:23:43.320
<v Speaker 1>people who were already skeptical said, okay, this is it, Like,

0:23:43.359 --> 0:23:45.399
<v Speaker 1>you know, crypto is going to cease to exist. I

0:23:45.480 --> 0:23:50.680
<v Speaker 1>think that institutions and the market more broadly have embraced

0:23:50.720 --> 0:23:52.680
<v Speaker 1>this and continue to stick with it. And I think

0:23:52.680 --> 0:23:55.680
<v Speaker 1>that there's a real generational piece that people are starting

0:23:55.720 --> 0:23:58.040
<v Speaker 1>to recognize as well. Bar jump on in here, because

0:23:58.440 --> 0:24:01.840
<v Speaker 1>you started in the currents that you're in, which is

0:24:01.960 --> 0:24:05.959
<v Speaker 1>Global Head of Digital Assets Strategy at Susquehanna December one.

0:24:06.400 --> 0:24:08.640
<v Speaker 1>So right as the air was started to come out,

0:24:09.040 --> 0:24:11.360
<v Speaker 1>what were the conversations that you guys were having about

0:24:11.400 --> 0:24:14.080
<v Speaker 1>sticking with this versus say, wait a second, this might

0:24:14.080 --> 0:24:16.280
<v Speaker 1>not be something we should do. So I was involved

0:24:16.520 --> 0:24:20.800
<v Speaker 1>in kind of seventeen phase. The firm has been involved

0:24:20.960 --> 0:24:22.960
<v Speaker 1>in in in bitcoin in particular for a long time,

0:24:23.280 --> 0:24:27.399
<v Speaker 1>mostly just buying it proprietarily and k Um. You know,

0:24:27.440 --> 0:24:32.000
<v Speaker 1>we did have a build out in of a desk

0:24:32.080 --> 0:24:36.040
<v Speaker 1>that was you know, providing liquidity for retail platforms and

0:24:36.160 --> 0:24:39.199
<v Speaker 1>and some limited institutional customers, the limited few that they

0:24:39.200 --> 0:24:42.560
<v Speaker 1>were there. Um and and really what we've seen is

0:24:42.560 --> 0:24:45.040
<v Speaker 1>this infrastructure being built out right, So there's a lot

0:24:45.080 --> 0:24:48.720
<v Speaker 1>of institutions, pensions and downlands foundations who don't want to

0:24:48.880 --> 0:24:54.040
<v Speaker 1>or can't practically use crypto native infrastructure, right, So even

0:24:54.040 --> 0:24:56.120
<v Speaker 1>something like coin based, which is a very well known name.

0:24:56.200 --> 0:25:00.119
<v Speaker 1>It's listed, you know, on the equity market. The you

0:25:00.320 --> 0:25:02.239
<v Speaker 1>if you work at a pension or you work at

0:25:02.280 --> 0:25:07.240
<v Speaker 1>an endowment, getting that on as a custodian is like

0:25:07.280 --> 0:25:10.240
<v Speaker 1>a Herklean task. And so when you see firms like

0:25:10.320 --> 0:25:13.159
<v Speaker 1>Bank of New York, Melon and State Street, uh, you know,

0:25:13.280 --> 0:25:15.119
<v Speaker 1>with black Rock announcement that they're going to have it

0:25:15.160 --> 0:25:17.159
<v Speaker 1>on the Aladdin program, which the vast majority of the

0:25:17.119 --> 0:25:20.280
<v Speaker 1>institutions use as a critical piece of infrastructure. I think

0:25:20.359 --> 0:25:24.000
<v Speaker 1>that's the piece that in Blues comments that is different

0:25:24.040 --> 0:25:26.760
<v Speaker 1>now it's I've wanted to invest in it, but I

0:25:26.800 --> 0:25:28.439
<v Speaker 1>don't want to have to set up new vendors a

0:25:28.440 --> 0:25:30.320
<v Speaker 1>new fixed line connectivity. I don't want to have to

0:25:30.359 --> 0:25:33.440
<v Speaker 1>get new software I can't use, you know, a non

0:25:34.000 --> 0:25:36.840
<v Speaker 1>you know, brand name custodian and all of those solutions,

0:25:36.840 --> 0:25:40.800
<v Speaker 1>while they haven't fully fixed themselves, you can see it

0:25:40.880 --> 0:25:43.639
<v Speaker 1>on the horizon of that infrastructure being usable. But bar

0:25:43.680 --> 0:25:45.840
<v Speaker 1>where's the drive coming from? Is it coming internally or

0:25:45.840 --> 0:25:48.879
<v Speaker 1>is it coming from clients externally? Like clients clients and

0:25:48.880 --> 0:25:51.720
<v Speaker 1>then of course their clients want access to it. Is

0:25:51.720 --> 0:25:53.520
<v Speaker 1>that what it is? I think that there's I think

0:25:53.560 --> 0:25:56.240
<v Speaker 1>you're seeing from our perspective because we're like we obviously

0:25:56.280 --> 0:25:58.119
<v Speaker 1>trade in the spot markets. We traded in equities, but

0:25:58.280 --> 0:26:00.639
<v Speaker 1>you know the kind of bread and butter Susquohannah is derivatives, right,

0:26:00.680 --> 0:26:04.119
<v Speaker 1>futures and options, and you're seeing a world where, you know,

0:26:04.119 --> 0:26:06.280
<v Speaker 1>when you get to like a real kind of bona

0:26:06.280 --> 0:26:10.560
<v Speaker 1>fide prime brokerage solution where I can not only you know,

0:26:11.000 --> 0:26:14.720
<v Speaker 1>cross margin my collateral for different crypto products, by as

0:26:14.800 --> 0:26:18.040
<v Speaker 1>the class and by you know, investment type like options

0:26:18.040 --> 0:26:21.000
<v Speaker 1>and futures, where in the equity markets or traditional markets,

0:26:21.000 --> 0:26:24.199
<v Speaker 1>they're all fungible. Now you're talking about real scale and

0:26:24.240 --> 0:26:28.199
<v Speaker 1>you're seeing real institutions who can do strategies and it

0:26:28.280 --> 0:26:31.560
<v Speaker 1>has liquidity that they would need for like a Brevin

0:26:31.560 --> 0:26:33.359
<v Speaker 1>Howard to run a macro fund or a D. E.

0:26:33.440 --> 0:26:36.280
<v Speaker 1>Shaw and these brand names. They they're not gonna messing

0:26:36.280 --> 0:26:38.000
<v Speaker 1>around in an asset class where they can get like

0:26:38.000 --> 0:26:40.960
<v Speaker 1>fifty million dollars in liquidity when they needed billion dollars

0:26:40.960 --> 0:26:43.320
<v Speaker 1>in liquidity. And there's partners out there now ex. Susquehanna

0:26:43.520 --> 0:26:46.480
<v Speaker 1>who can provide that. And so as these infrastructure things

0:26:46.480 --> 0:26:49.240
<v Speaker 1>continue to get built out, you will see the the

0:26:49.640 --> 0:26:52.720
<v Speaker 1>types of strategies that people can to run right now

0:26:53.160 --> 0:26:55.280
<v Speaker 1>are growing, and like the whole world is driven by

0:26:55.320 --> 0:26:59.159
<v Speaker 1>macro right every headline, whether it's interest rates or central

0:26:59.160 --> 0:27:02.360
<v Speaker 1>bank activity, it's just driving everything. And like, what a

0:27:02.400 --> 0:27:06.359
<v Speaker 1>great high beta way to express your opinion in that

0:27:06.440 --> 0:27:10.840
<v Speaker 1>space than trading bitcoin derivatives and options and running strategies

0:27:10.960 --> 0:27:14.240
<v Speaker 1>that you would typically run for commodities and currencies in

0:27:14.280 --> 0:27:16.520
<v Speaker 1>this asta class. It's just it's a it's an amazing

0:27:16.560 --> 0:27:19.160
<v Speaker 1>asset class as far as efficiency to express a view

0:27:19.200 --> 0:27:21.960
<v Speaker 1>that way. And now you're seeing firms like ours who

0:27:21.960 --> 0:27:24.520
<v Speaker 1>can provide liquidity that provides the infrastructure from them do it.

0:27:25.160 --> 0:27:26.840
<v Speaker 1>How are you thinking about this at the city? I mean,

0:27:26.840 --> 0:27:28.399
<v Speaker 1>this is you've been at this firm for what twenty

0:27:28.480 --> 0:27:31.600
<v Speaker 1>years in many different roles. This is a relatively new

0:27:31.680 --> 0:27:34.000
<v Speaker 1>role for you. It's very fascinating kind of how this

0:27:34.160 --> 0:27:37.600
<v Speaker 1>brings everything together, from payments to trade, finance, to foreign

0:27:37.600 --> 0:27:43.360
<v Speaker 1>exchange or custody and very uniquely just from a capability perspective,

0:27:43.400 --> 0:27:45.480
<v Speaker 1>So one whole site, I mean obviously the whole size

0:27:45.480 --> 0:27:47.880
<v Speaker 1>of a trillion dollars the global financial markets a few

0:27:47.920 --> 0:27:51.080
<v Speaker 1>hundred trillion dollars. So when you think of pure capability

0:27:51.160 --> 0:27:54.600
<v Speaker 1>lens of it, does it provide new set of capability

0:27:54.760 --> 0:28:01.000
<v Speaker 1>which could actually enable additional efficiencies functionality into traditional markets?

0:28:01.280 --> 0:28:03.760
<v Speaker 1>So do we expect, like the scripture to run in

0:28:03.840 --> 0:28:07.639
<v Speaker 1>parallel do we actually see some level of overlap between

0:28:07.680 --> 0:28:11.119
<v Speaker 1>the two. So you're talking about underlying technology that helps

0:28:11.200 --> 0:28:14.360
<v Speaker 1>tratify as one of the components. What does that look like?

0:28:14.720 --> 0:28:16.560
<v Speaker 1>So if you think of traditional component here, do you

0:28:16.600 --> 0:28:20.159
<v Speaker 1>think of etherea? This is one platform where you have money,

0:28:20.480 --> 0:28:23.399
<v Speaker 1>You have different forms of assets in traditional markets, we

0:28:23.480 --> 0:28:29.040
<v Speaker 1>have different systems and different infrastructures supporting different components of

0:28:29.080 --> 0:28:33.280
<v Speaker 1>the financial markets also, which is very distinct between different forms.

0:28:34.000 --> 0:28:36.640
<v Speaker 1>So if you have one platform which could actually bring

0:28:36.680 --> 0:28:40.640
<v Speaker 1>money together with securities and could actually enable new ways

0:28:40.680 --> 0:28:44.560
<v Speaker 1>of settling, a new way of communicating between different institutions,

0:28:44.840 --> 0:28:47.760
<v Speaker 1>that could be pretty unique. Now, obviously we're in the

0:28:47.800 --> 0:28:51.160
<v Speaker 1>early stages of all of this technology. Scalabilities an issue

0:28:51.200 --> 0:28:53.680
<v Speaker 1>because it is not as scalable as someone the centralized

0:28:53.680 --> 0:28:58.560
<v Speaker 1>infrastructure is. It is not as robustly tested as some

0:28:58.640 --> 0:29:01.880
<v Speaker 1>of the current infrastructures. But we're in the initial stages

0:29:01.920 --> 0:29:05.800
<v Speaker 1>of a multiple pocs, which I call atkenization to organization

0:29:05.840 --> 0:29:08.840
<v Speaker 1>of collateral organization of private funds. And you saw the

0:29:08.880 --> 0:29:13.480
<v Speaker 1>announcement kk ON made recently very initial days collateral organization

0:29:13.520 --> 0:29:15.800
<v Speaker 1>of real estate and a lot of real estate assets

0:29:15.840 --> 0:29:19.840
<v Speaker 1>are tied up an illiquid form. Could we actually have

0:29:19.920 --> 0:29:21.640
<v Speaker 1>a way in which we can drive decority in that

0:29:22.920 --> 0:29:26.760
<v Speaker 1>so the bonds and typically bond sizes are very large,

0:29:27.040 --> 0:29:30.240
<v Speaker 1>could we actually fractionalize them in a more efficient fashion

0:29:30.320 --> 0:29:32.920
<v Speaker 1>for retail customers to access all of those are use cases?

0:29:34.080 --> 0:29:36.920
<v Speaker 1>Is the government gonna let you do? This? Obviously has

0:29:36.960 --> 0:29:40.719
<v Speaker 1>to be in a very well regulated format. The the

0:29:40.840 --> 0:29:44.080
<v Speaker 1>risk tolerance of regulators when it comes to value transfer

0:29:44.120 --> 0:29:46.600
<v Speaker 1>networks is very low, and it will be very true

0:29:46.640 --> 0:29:50.320
<v Speaker 1>for issuers and investors. They want to ensure that they're

0:29:50.320 --> 0:29:53.640
<v Speaker 1>really not worried about the the risk which is underlying

0:29:53.640 --> 0:29:56.800
<v Speaker 1>in the infrastructure. So it's very critical that all these

0:29:56.800 --> 0:29:59.360
<v Speaker 1>pieces are done in a very well thought of passion.

0:29:59.760 --> 0:30:02.960
<v Speaker 1>Hey Blue, Um, you were at a crypto shop for

0:30:03.040 --> 0:30:05.880
<v Speaker 1>five years before this, and now you're at a firm

0:30:05.920 --> 0:30:09.080
<v Speaker 1>that's eighty five years old trying to you know, make

0:30:09.120 --> 0:30:13.400
<v Speaker 1>it more digital first, focused on digital assets. Um, how

0:30:13.400 --> 0:30:17.240
<v Speaker 1>do you do that. UM well, I mean I think

0:30:17.400 --> 0:30:20.960
<v Speaker 1>that one of the things that sort of core to

0:30:21.320 --> 0:30:25.560
<v Speaker 1>TRO D n A is growth and innovation to growth,

0:30:25.640 --> 0:30:31.000
<v Speaker 1>like investing in in growth strategies. UM. So well, blockchain

0:30:31.080 --> 0:30:35.160
<v Speaker 1>is a new technology. Technology itself isn't new to tros.

0:30:35.240 --> 0:30:37.760
<v Speaker 1>So you know, for the past three years, we've had

0:30:38.440 --> 0:30:43.200
<v Speaker 1>UM analysts who have been really building out robust foundational

0:30:43.440 --> 0:30:48.000
<v Speaker 1>fundamental research across the ecosystem, try trying to understand the

0:30:48.000 --> 0:30:51.000
<v Speaker 1>different pieces and how how everything comes together. And I

0:30:51.160 --> 0:30:56.440
<v Speaker 1>think UM recognizing the crypto markets have gotten to a

0:30:56.480 --> 0:31:00.840
<v Speaker 1>size where they will impact and interact with aditional markets

0:31:00.960 --> 0:31:03.560
<v Speaker 1>is part of what led to the creation of this

0:31:03.680 --> 0:31:07.200
<v Speaker 1>role UM. We have. We have one of our analysts, m.

0:31:07.400 --> 0:31:12.240
<v Speaker 1>Dante Peterson, who does amazing work in this space, and

0:31:12.320 --> 0:31:14.200
<v Speaker 1>the way that he sort of explained it to me

0:31:14.400 --> 0:31:18.000
<v Speaker 1>is that we need to be looking at everything in

0:31:18.040 --> 0:31:20.800
<v Speaker 1>the early early stages. We can't show up when something

0:31:20.800 --> 0:31:23.600
<v Speaker 1>goes public and be like, let's cover it right. You

0:31:23.680 --> 0:31:27.680
<v Speaker 1>have to understand how all these different pieces fit together. UM.

0:31:27.760 --> 0:31:32.800
<v Speaker 1>And and that fundamental research that like drive to understand

0:31:32.880 --> 0:31:35.880
<v Speaker 1>things is very cord to the way that TIRO approaches

0:31:35.920 --> 0:31:40.040
<v Speaker 1>things UM. And I think that that's something that's where

0:31:40.040 --> 0:31:43.240
<v Speaker 1>there's a lot of overlap with crypto, and I think

0:31:43.280 --> 0:31:46.040
<v Speaker 1>it it is the right way to think about and

0:31:46.160 --> 0:31:48.960
<v Speaker 1>approach crypto, right like you shouldn't start with answers, you

0:31:48.960 --> 0:31:52.120
<v Speaker 1>should start with questions. That was Blue Matlari of tro Price,

0:31:52.200 --> 0:31:55.240
<v Speaker 1>Pnvi of City, and Bart Smith of Susquehanna. Catch the

0:31:55.280 --> 0:31:57.320
<v Speaker 1>full panel and more from some of the world's top

0:31:57.360 --> 0:32:00.000
<v Speaker 1>financial executives. You can do that by going to blue

0:32:00.000 --> 0:32:03.000
<v Speaker 1>Berg Live dot com and searching our Bloomberg invest event.

0:32:03.200 --> 0:32:05.080
<v Speaker 1>That wraps up our first hour of the weekend edition

0:32:05.080 --> 0:32:07.840
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. I'm Carol Masser

0:32:07.960 --> 0:32:10.320
<v Speaker 1>and I'm Tim Stanoback. Ahead in our next hour, we're

0:32:10.320 --> 0:32:12.280
<v Speaker 1>going to dig into the state of the retail sector.

0:32:12.280 --> 0:32:14.800
<v Speaker 1>We're gonna do that with Viry CEO Joe Kudla and

0:32:14.880 --> 0:32:17.800
<v Speaker 1>the Torrid Company president Kenna Tory, and the CEO of

0:32:17.800 --> 0:32:20.680
<v Speaker 1>Sound Exchange explains how his company uses data to get

0:32:20.760 --> 0:32:24.120
<v Speaker 1>music creators paid. Plus, we've got our cover story. No

0:32:24.160 --> 0:32:26.800
<v Speaker 1>matter what happened, you know Twitter, the company is going

0:32:26.880 --> 0:32:29.440
<v Speaker 1>to look and feel very different. The trouble path ahead

0:32:29.480 --> 0:32:36.960
<v Speaker 1>for a social media star war. This is Bloomberg This

0:32:37.640 --> 0:32:41.800
<v Speaker 1>is Bloomberg Business Week Inside from the reporters and editors

0:32:41.800 --> 0:32:46.040
<v Speaker 1>who bring you America's most trusted business magazine, Plus global business,

0:32:46.120 --> 0:32:49.720
<v Speaker 1>finance and tech news as it happened. Bloomberg Business Week

0:32:49.960 --> 0:32:53.520
<v Speaker 1>with Carol Messer and Bloomberg Quick Takes Tim Stinovic on

0:32:53.760 --> 0:32:56.280
<v Speaker 1>Bloomberg Radio. Plenty ahead in our second hour of the

0:32:56.280 --> 0:32:59.640
<v Speaker 1>weekend edition of Bloomberg Business Week, including the CEO of

0:32:59.680 --> 0:33:02.560
<v Speaker 1>Sound Exchange on shaping the future of the music industry

0:33:02.640 --> 0:33:05.360
<v Speaker 1>and the way in which creators cash in. Plus enough

0:33:05.360 --> 0:33:08.080
<v Speaker 1>close look at the retail sector with the CEO Joe

0:33:08.160 --> 0:33:11.160
<v Speaker 1>Kula and the Tory Company President Kenna Tory. First up

0:33:11.200 --> 0:33:13.880
<v Speaker 1>this hour. This week's cover story the Tale that Keeps

0:33:13.920 --> 0:33:17.120
<v Speaker 1>on Giving and it isn't over yet. Elon Musk's pursuit

0:33:17.160 --> 0:33:20.080
<v Speaker 1>of Twitter. Business Week editor Joe Weber is back and

0:33:20.120 --> 0:33:23.280
<v Speaker 1>Bloomberg News tech reporter Kurt Wagner joining us as well

0:33:23.360 --> 0:33:26.800
<v Speaker 1>to explain why the platform faces only bad outcomes if

0:33:26.840 --> 0:33:30.480
<v Speaker 1>Elon's four billion dollar deal closes. I think it became

0:33:30.560 --> 0:33:33.800
<v Speaker 1>abundantly clear that no matter what happens, you know, Twitter

0:33:33.840 --> 0:33:36.960
<v Speaker 1>the company is in for a crazy ride, and you

0:33:36.960 --> 0:33:39.840
<v Speaker 1>know if Elon gets Twitter as we are starting to

0:33:39.880 --> 0:33:42.000
<v Speaker 1>expect you know, that's going to lead the layoffs. Cost

0:33:42.040 --> 0:33:44.560
<v Speaker 1>cuts are going to rescind a lot of the rules

0:33:44.600 --> 0:33:48.480
<v Speaker 1>around speech and and misinformation, is the expectation. So you know,

0:33:48.640 --> 0:33:51.480
<v Speaker 1>suddenly this service's incredibly important is going to look and

0:33:51.520 --> 0:33:53.440
<v Speaker 1>feel very different, and the company is going to look

0:33:53.480 --> 0:33:56.400
<v Speaker 1>until different. Now, for some reason, this deal falls apart.

0:33:56.760 --> 0:33:59.840
<v Speaker 1>Suddenly you still have a company that you know, has

0:34:00.000 --> 0:34:03.080
<v Speaker 1>in the last six to nine months just in total chaos,

0:34:03.360 --> 0:34:05.120
<v Speaker 1>and they have to kind of pick up and try

0:34:05.120 --> 0:34:08.000
<v Speaker 1>and pretend like nothing ever happened. And I just don't

0:34:08.000 --> 0:34:10.640
<v Speaker 1>think that that's realistic either. So you know, the story

0:34:10.719 --> 0:34:12.759
<v Speaker 1>was meant to kind of give people a glimpse into

0:34:12.800 --> 0:34:15.120
<v Speaker 1>what the Twitter employees are feeling right now, which is

0:34:15.160 --> 0:34:17.479
<v Speaker 1>a lot of which is a lot of chaos. So, Kat,

0:34:17.480 --> 0:34:19.560
<v Speaker 1>we've been talking about this for months. You know, it's

0:34:19.560 --> 0:34:22.360
<v Speaker 1>obviously probably the one of the biggest business stories of

0:34:22.400 --> 0:34:24.000
<v Speaker 1>the year, and I'm curious, you know, one of the

0:34:24.040 --> 0:34:27.720
<v Speaker 1>things that you hadn't here was even some new stuff about,

0:34:28.000 --> 0:34:31.680
<v Speaker 1>you know, what the employees really felt about their potential

0:34:31.680 --> 0:34:33.880
<v Speaker 1>new boss. So take us there and sort of these

0:34:33.960 --> 0:34:36.959
<v Speaker 1>slacks that you were able to get well, there's there's

0:34:37.000 --> 0:34:39.439
<v Speaker 1>two scenes that are in the book. The first one

0:34:39.480 --> 0:34:43.279
<v Speaker 1>is from early Elon showed up at the Twitter off

0:34:43.320 --> 0:34:46.440
<v Speaker 1>site with the entire company and he complained about bots,

0:34:46.480 --> 0:34:50.000
<v Speaker 1>and um, you know, at that point everyone kind of

0:34:50.040 --> 0:34:52.040
<v Speaker 1>just sort of shrugged it off, like here's just a

0:34:52.080 --> 0:34:54.960
<v Speaker 1>popular user who has an issue. Fast forward two and

0:34:54.960 --> 0:34:57.520
<v Speaker 1>a half years and suddenly Ellen is still complaining about bots.

0:34:57.560 --> 0:34:59.839
<v Speaker 1>But now, you know, when he addresses employees in all

0:35:00.040 --> 0:35:02.319
<v Speaker 1>Ends in June, the vibe is very different, right. It's

0:35:02.400 --> 0:35:06.120
<v Speaker 1>it's no longer here's this outside kind of tech celebrity

0:35:06.200 --> 0:35:08.960
<v Speaker 1>showing up to give us advice. It's here's the new

0:35:09.000 --> 0:35:12.360
<v Speaker 1>boss starting to you know, lay down the future of

0:35:12.360 --> 0:35:15.880
<v Speaker 1>the company. And employees were not happy. You know, he

0:35:15.960 --> 0:35:19.319
<v Speaker 1>alluded to layoffs, he alluded to other cost cuts, maybe

0:35:19.320 --> 0:35:21.480
<v Speaker 1>getting rid of remote work, which a lot of people

0:35:21.480 --> 0:35:24.360
<v Speaker 1>at Twitter have really come to enjoy, and so on slack.

0:35:24.400 --> 0:35:28.520
<v Speaker 1>They're basically mocking that there soon to be boss as

0:35:28.560 --> 0:35:31.719
<v Speaker 1>he's speaking to them. You know, there's things like, hey,

0:35:31.800 --> 0:35:33.520
<v Speaker 1>is it too early to get a drink? Like this

0:35:33.560 --> 0:35:36.480
<v Speaker 1>guy doesn't know what he's talking about, and you know

0:35:36.520 --> 0:35:39.280
<v Speaker 1>that just gives you a sense of like how unhappy

0:35:39.280 --> 0:35:41.160
<v Speaker 1>a lot of Twitter employees are with this, right that

0:35:41.200 --> 0:35:44.239
<v Speaker 1>they would openly mock kind of the new boss during

0:35:44.280 --> 0:35:47.400
<v Speaker 1>the opening Q and A with with staff. And I

0:35:47.480 --> 0:35:49.239
<v Speaker 1>just think there's only going to get worse from here,

0:35:49.280 --> 0:35:51.600
<v Speaker 1>because there's a lot that's happened in the last couple

0:35:51.600 --> 0:35:53.640
<v Speaker 1>of months to make him even less attractive to a

0:35:53.640 --> 0:35:56.319
<v Speaker 1>lot of Twitter employees. Okay, so let's say he has

0:35:56.400 --> 0:35:59.000
<v Speaker 1>to cut this check forty four million dollars, right, like

0:35:59.320 --> 0:36:03.239
<v Speaker 1>he's becomes you know, owner of Twitter after all of this,

0:36:03.560 --> 0:36:05.960
<v Speaker 1>what chess moves go down from there? Do we think? Yeah?

0:36:06.040 --> 0:36:08.280
<v Speaker 1>I think there's a few things. Um first and foremost,

0:36:08.320 --> 0:36:11.520
<v Speaker 1>I imagine he's gonna put in or probably put in

0:36:11.560 --> 0:36:14.239
<v Speaker 1>his own executive team. He's he's been pretty open that

0:36:14.280 --> 0:36:16.720
<v Speaker 1>he has, you know, no faith in the current leadership

0:36:16.719 --> 0:36:20.600
<v Speaker 1>at Twitter. We expect that CEO Prague Agawal will probably

0:36:20.600 --> 0:36:23.560
<v Speaker 1>be out. Also, the top lawyer of Vigid Gotti will

0:36:23.560 --> 0:36:25.520
<v Speaker 1>probably be out, So you know, there's gonna be new

0:36:25.640 --> 0:36:28.000
<v Speaker 1>new people at the top of this company. And then

0:36:28.040 --> 0:36:29.560
<v Speaker 1>I think the other thing is, you know, he's talked

0:36:29.560 --> 0:36:33.040
<v Speaker 1>a lot about wanting to bring quote free speech back

0:36:33.040 --> 0:36:35.760
<v Speaker 1>to Twitter, right, and what does that mean? Well, for starters,

0:36:35.760 --> 0:36:38.800
<v Speaker 1>it means reversing permanent bands. So we might see President

0:36:38.840 --> 0:36:40.920
<v Speaker 1>Trump back on Twitter quite soon. We might see other

0:36:40.960 --> 0:36:43.200
<v Speaker 1>people who have been banned back on Twitter. But I

0:36:43.239 --> 0:36:45.359
<v Speaker 1>also think he sounds like he plans to get rid

0:36:45.360 --> 0:36:47.640
<v Speaker 1>of a lot of the rules around harassment and hate

0:36:47.640 --> 0:36:50.680
<v Speaker 1>speech and misinformation that Twitter has been building over the

0:36:50.719 --> 0:36:52.640
<v Speaker 1>last couple of years. That's going to have a huge

0:36:52.640 --> 0:36:55.400
<v Speaker 1>impact on just the vibe of what it feels like.

0:36:55.440 --> 0:36:57.879
<v Speaker 1>The scroll for your Twitter timeline right. And I don't

0:36:57.880 --> 0:37:00.440
<v Speaker 1>know exactly how quickly all that stuff can be on rattled,

0:37:00.760 --> 0:37:03.480
<v Speaker 1>but I imagine, um, you know, Twitter might feel very

0:37:03.480 --> 0:37:05.359
<v Speaker 1>different to people in the next couple of months. That's

0:37:05.360 --> 0:37:07.359
<v Speaker 1>a really interesting point her, And that's when I really

0:37:07.400 --> 0:37:09.719
<v Speaker 1>wanted to hit on because there is a you know,

0:37:09.760 --> 0:37:11.239
<v Speaker 1>there's got to be a portion of people who think

0:37:11.239 --> 0:37:12.600
<v Speaker 1>that this is a good thing. I've seen it play

0:37:12.640 --> 0:37:14.919
<v Speaker 1>out on Twitter, and you see a lot of people say,

0:37:14.920 --> 0:37:16.640
<v Speaker 1>wait a second, this is a good thing for Twitter,

0:37:16.719 --> 0:37:19.479
<v Speaker 1>because you know, this is going to be more about

0:37:19.560 --> 0:37:22.919
<v Speaker 1>quote unquote free speech. So what else does it look

0:37:22.960 --> 0:37:24.719
<v Speaker 1>like on the other side of this If this does

0:37:24.800 --> 0:37:27.680
<v Speaker 1>go through, does it actually attract more people, does become

0:37:27.680 --> 0:37:30.759
<v Speaker 1>a more attractive platform, or do those protections that must

0:37:30.760 --> 0:37:33.840
<v Speaker 1>potentially takes away or could take away, does that hinder

0:37:33.880 --> 0:37:36.799
<v Speaker 1>people's experience on it. Well, you know what's funny is, um,

0:37:37.239 --> 0:37:39.560
<v Speaker 1>there was a time, probably three or four years ago

0:37:39.600 --> 0:37:42.320
<v Speaker 1>when Twitter was still very much struggling with all of

0:37:42.360 --> 0:37:44.399
<v Speaker 1>this hate speech and Haraftsman stuff, and there were people

0:37:44.440 --> 0:37:46.120
<v Speaker 1>leaving right like, Hey, I don't want to be on

0:37:46.160 --> 0:37:49.359
<v Speaker 1>this health site. I don't wanna you know, people were

0:37:49.360 --> 0:37:51.440
<v Speaker 1>saying that they were leaving right. And then Donald Trump

0:37:51.520 --> 0:37:54.719
<v Speaker 1>got a band and people said, well, now everyone's gonna

0:37:54.760 --> 0:37:59.040
<v Speaker 1>lead Twitter because they banned President Trump. And in both cases,

0:37:59.320 --> 0:38:01.919
<v Speaker 1>the numbers didn't really reflect either of those things. Right,

0:38:01.960 --> 0:38:05.160
<v Speaker 1>Like it was, it was mostly people complaining about this,

0:38:05.280 --> 0:38:07.680
<v Speaker 1>But the majority of us are stuck around now. In

0:38:07.719 --> 0:38:10.000
<v Speaker 1>this case, I think that's probably the same thing that's

0:38:10.000 --> 0:38:11.560
<v Speaker 1>going to happen. Right. There will be people who are

0:38:11.560 --> 0:38:14.399
<v Speaker 1>happy to see some of these rules rescinded, some people

0:38:14.400 --> 0:38:17.239
<v Speaker 1>will be very sad, but for the most part, I

0:38:17.239 --> 0:38:19.880
<v Speaker 1>imagine most people will probably stick around, at least in

0:38:19.880 --> 0:38:22.680
<v Speaker 1>the near term. Hey, Kurt, one thing I'm curious about too, though,

0:38:22.920 --> 0:38:25.920
<v Speaker 1>is you know, Elon Musk has a lot on his plate. Well,

0:38:25.920 --> 0:38:28.640
<v Speaker 1>the ultimately how you know, have a deputy really you

0:38:28.719 --> 0:38:30.759
<v Speaker 1>know running things that Twitter? How do how do we

0:38:30.800 --> 0:38:33.360
<v Speaker 1>anticipate in my play out? Yeah, this is this is

0:38:33.400 --> 0:38:36.239
<v Speaker 1>still an unknown. Um. You know, I mentioned that I

0:38:36.239 --> 0:38:38.520
<v Speaker 1>think the current executive team is probably going to be

0:38:38.560 --> 0:38:41.000
<v Speaker 1>out the door. But who does he bring in to

0:38:41.200 --> 0:38:43.400
<v Speaker 1>run the day to day It doesn't seem really feasible

0:38:43.440 --> 0:38:46.560
<v Speaker 1>for him to do that considering his responsibilities that SpaceX

0:38:46.600 --> 0:38:49.399
<v Speaker 1>and Tesla as well. Um, but one thing he did

0:38:49.400 --> 0:38:51.640
<v Speaker 1>tell employees in June, and that we mentioned the story,

0:38:51.719 --> 0:38:53.760
<v Speaker 1>is he said he doesn't really care much about titles

0:38:53.760 --> 0:38:55.799
<v Speaker 1>like is he the CEO, is he something else? But

0:38:56.000 --> 0:38:58.040
<v Speaker 1>he wants to make the decisions. He wants people to

0:38:58.080 --> 0:39:00.319
<v Speaker 1>listen to him. You know. So I do think he's

0:39:00.320 --> 0:39:02.800
<v Speaker 1>going to be pretty involved at least in the direction

0:39:02.840 --> 0:39:05.160
<v Speaker 1>of where this company is going now. He is he

0:39:05.239 --> 0:39:07.759
<v Speaker 1>the one who's going to be, you know, answering emails

0:39:08.480 --> 0:39:12.440
<v Speaker 1>all day about product tweaks? I don't know, it seems unlikely,

0:39:12.880 --> 0:39:15.239
<v Speaker 1>but he does claim he wants to be heavily involved here.

0:39:15.400 --> 0:39:18.359
<v Speaker 1>That was Bloomberg News technology reporter Kurt Wagner. He wrote

0:39:18.360 --> 0:39:20.600
<v Speaker 1>the cover story for this week's special double issue of

0:39:20.640 --> 0:39:23.759
<v Speaker 1>Bloomberg Business Week. Joe Weber with us once again as well.

0:39:23.840 --> 0:39:26.879
<v Speaker 1>You're listening to Bloomberg Business Week coming up, rethinking wealth

0:39:26.920 --> 0:39:30.360
<v Speaker 1>creation in the multibillion dollar music business. The CEO of

0:39:30.360 --> 0:39:33.640
<v Speaker 1>Sound Exchange joins us on the other side, This is Bloomberg.

0:39:41.239 --> 0:39:45.239
<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Bloomberg

0:39:45.320 --> 0:39:50.319
<v Speaker 1>Quick takes Tim Stinovik from Bloomberg Radio. It is the

0:39:50.400 --> 0:39:53.600
<v Speaker 1>only organization designated by the US government to administer the

0:39:53.640 --> 0:39:59.000
<v Speaker 1>Section one fourteen sound recording license. Listen, listen, you'll learn

0:39:59.040 --> 0:40:03.040
<v Speaker 1>more Now profit Sound Exchange collects and distributes digital performance

0:40:03.120 --> 0:40:06.480
<v Speaker 1>royalties on behalf of five hundred seventy thousand music creators,

0:40:06.520 --> 0:40:09.279
<v Speaker 1>and that number is growing and it's big stars names,

0:40:09.320 --> 0:40:11.279
<v Speaker 1>you know. Yeah, they've got to get paid. And to

0:40:11.280 --> 0:40:14.000
<v Speaker 1>help us understand that, the company helps artists collect royalties

0:40:14.000 --> 0:40:16.319
<v Speaker 1>for the work that they do and the business model

0:40:16.360 --> 0:40:18.600
<v Speaker 1>that supports it. Caroline I caught up with the president

0:40:18.600 --> 0:40:21.920
<v Speaker 1>and CEO Sound Exchange, Michael Huppy. Well, we're a very

0:40:21.960 --> 0:40:24.200
<v Speaker 1>we're a very interesting billion dollar company that a lot

0:40:24.200 --> 0:40:26.680
<v Speaker 1>of your listeners probably haven't heard of, but we make

0:40:26.719 --> 0:40:29.480
<v Speaker 1>a lot of the services they use work better, uh.

0:40:29.480 --> 0:40:32.279
<v Speaker 1>And a big part of what we do is help

0:40:32.360 --> 0:40:36.239
<v Speaker 1>connect thirty six hundred streaming services like sirius, XM and

0:40:36.640 --> 0:40:39.800
<v Speaker 1>Pandora and I heart online. On the one hand, connect

0:40:39.840 --> 0:40:42.239
<v Speaker 1>with them and collect payment from them for use of

0:40:42.239 --> 0:40:44.759
<v Speaker 1>the recordings and the data, and then we take care

0:40:44.760 --> 0:40:47.600
<v Speaker 1>of all that bad data, clean it up, fix the airs,

0:40:47.760 --> 0:40:49.960
<v Speaker 1>combine it with the other thirty six hundred services, and

0:40:49.960 --> 0:40:53.200
<v Speaker 1>paid out to over six hundred thousand creators. Basically, if

0:40:53.239 --> 0:40:55.520
<v Speaker 1>you are an artist or a label or a studio

0:40:55.560 --> 0:40:58.200
<v Speaker 1>producer who has play on any of these services, you

0:40:58.239 --> 0:40:59.640
<v Speaker 1>get a check from us. Why does it have to

0:40:59.680 --> 0:41:01.759
<v Speaker 1>be a non profit? Doesn't have to be a nonprofit.

0:41:02.120 --> 0:41:04.560
<v Speaker 1>We were actually created by the industry to do this

0:41:04.719 --> 0:41:06.920
<v Speaker 1>very thing. We are purpose built. When you say the

0:41:06.960 --> 0:41:10.200
<v Speaker 1>industry who got together and created you so, uh, kind

0:41:10.200 --> 0:41:14.719
<v Speaker 1>of the entire recorded industry is what came together were well.

0:41:14.800 --> 0:41:18.560
<v Speaker 1>So we have major record labels, indie record labels on

0:41:18.560 --> 0:41:21.839
<v Speaker 1>our board. We have the Artist Union SAG after a FM.

0:41:21.920 --> 0:41:26.200
<v Speaker 1>We have artists themselves, artists, managers, trade associations. If you

0:41:26.239 --> 0:41:29.799
<v Speaker 1>are an entity in the music sound recording space, you're

0:41:30.000 --> 0:41:33.000
<v Speaker 1>you're represented on the board. You you did mention that. Um,

0:41:33.040 --> 0:41:34.440
<v Speaker 1>you did not mention a couple of big names. You

0:41:34.480 --> 0:41:37.680
<v Speaker 1>didn't mention Spotify, you didn't mention Apple Music. Uh. Those

0:41:37.680 --> 0:41:40.799
<v Speaker 1>services are on demand streaming platforms that were interactive. Right.

0:41:40.800 --> 0:41:43.319
<v Speaker 1>There's two two types of streaming platforms. One is we

0:41:43.360 --> 0:41:46.879
<v Speaker 1>call interactive where you lean forward you make playlists, um.

0:41:46.880 --> 0:41:49.000
<v Speaker 1>And then there's lean back, where it's just a stream

0:41:49.040 --> 0:41:52.399
<v Speaker 1>of music to you. Uh. And we operate a lot

0:41:52.480 --> 0:41:55.080
<v Speaker 1>in the non interactive space. We do to other things.

0:41:55.120 --> 0:41:57.560
<v Speaker 1>We you know, we're we're music tech companies, so we

0:41:57.600 --> 0:42:00.719
<v Speaker 1>have data services that we provide some folks, we administer

0:42:00.840 --> 0:42:04.040
<v Speaker 1>certain settlements. But for the purpose of this discussion, it's

0:42:04.080 --> 0:42:08.120
<v Speaker 1>the lean back, non interactive services that we we spend

0:42:08.160 --> 0:42:11.040
<v Speaker 1>the most of the bottom one. It's tracking, you know,

0:42:11.280 --> 0:42:14.239
<v Speaker 1>services that are tapping into artists content and making sure

0:42:14.320 --> 0:42:17.239
<v Speaker 1>that they get paid for it exactly. And and to

0:42:17.320 --> 0:42:20.600
<v Speaker 1>give you a sense of scale, Um, it's it's exploded.

0:42:20.640 --> 0:42:23.360
<v Speaker 1>I mean the music industry, especially the streaming part is

0:42:23.400 --> 0:42:26.279
<v Speaker 1>taken off. When I first came to the company, you know,

0:42:26.440 --> 0:42:28.800
<v Speaker 1>fifteen years ago, we were paying out maybe twenty million

0:42:28.840 --> 0:42:31.480
<v Speaker 1>dollars a year. We now pay out regularly over one

0:42:31.520 --> 0:42:34.360
<v Speaker 1>billion dollars a year and we pay it out very quickly.

0:42:34.400 --> 0:42:37.880
<v Speaker 1>We pay every month of the money we get in

0:42:37.920 --> 0:42:40.560
<v Speaker 1>the door is out within forty five days. You know,

0:42:40.640 --> 0:42:44.200
<v Speaker 1>as I said, thirty six hundred services, we process thirty

0:42:44.200 --> 0:42:49.160
<v Speaker 1>five billion performances a month. So it is a serious,

0:42:49.280 --> 0:42:53.040
<v Speaker 1>high tech, high data operation. So if artist is getting

0:42:53.040 --> 0:42:56.400
<v Speaker 1>paid by because their music is being played on Serious

0:42:56.560 --> 0:43:00.000
<v Speaker 1>x M, are they only getting paid because of sound exchange?

0:43:00.000 --> 0:43:01.840
<v Speaker 1>Are they also getting a check from Serious x on

0:43:02.640 --> 0:43:05.720
<v Speaker 1>for the sound recording part of the business that generally

0:43:05.760 --> 0:43:08.640
<v Speaker 1>comes from us, um there are other licenses in the

0:43:08.719 --> 0:43:11.960
<v Speaker 1>music industry as well, so very very it's very complicated.

0:43:12.040 --> 0:43:14.720
<v Speaker 1>You know, There's there's a whole another music publishing side

0:43:14.719 --> 0:43:16.600
<v Speaker 1>of the business, and Serious XM has to deal with

0:43:16.600 --> 0:43:20.120
<v Speaker 1>other organizations for that. But for the sound recording, the

0:43:20.160 --> 0:43:22.719
<v Speaker 1>featured artists get money from us. And another interesting thing,

0:43:22.760 --> 0:43:25.040
<v Speaker 1>we also send money to a fund that pays all

0:43:25.080 --> 0:43:27.920
<v Speaker 1>the background vocalists and musicians as well. They get now

0:43:27.960 --> 0:43:31.440
<v Speaker 1>they now get some downstream revenue and your proprietary technology

0:43:31.480 --> 0:43:34.040
<v Speaker 1>to make sure that everybody who is creating content at

0:43:34.120 --> 0:43:37.440
<v Speaker 1>whatever level is getting paid. But I'm thinking about conversations

0:43:37.440 --> 0:43:40.359
<v Speaker 1>we have, couldn't the blockchain do this well, one day

0:43:40.480 --> 0:43:42.040
<v Speaker 1>the blockchain may or may not do it. I mean,

0:43:43.000 --> 0:43:45.560
<v Speaker 1>technology is not trying to replace you in your but

0:43:45.560 --> 0:43:48.680
<v Speaker 1>I wonder how you think about you've got proprietary technology,

0:43:48.680 --> 0:43:50.239
<v Speaker 1>how do you take it to another level that maybe

0:43:50.280 --> 0:43:54.719
<v Speaker 1>even makes it purer, more direct. So I will tell

0:43:54.760 --> 0:43:58.200
<v Speaker 1>you for us, all technology, all platforms, they're just tools. Right.

0:43:58.280 --> 0:44:01.200
<v Speaker 1>Our job is to work on behalf of creators to

0:44:01.239 --> 0:44:04.080
<v Speaker 1>make sure they get paid fairly and accurately. And if

0:44:04.120 --> 0:44:07.560
<v Speaker 1>blockchain becomes the next thing, you're still going to need

0:44:08.160 --> 0:44:11.319
<v Speaker 1>a place where there's authoritative data about who owns the

0:44:11.480 --> 0:44:14.279
<v Speaker 1>rights and what recordings and where do they own those rights.

0:44:14.280 --> 0:44:16.759
<v Speaker 1>So even if you have the blockchain and smart contracts,

0:44:17.200 --> 0:44:19.040
<v Speaker 1>we would very likely still be a part of that

0:44:19.080 --> 0:44:21.400
<v Speaker 1>as well. And it's something we're considering for our future.

0:44:21.440 --> 0:44:23.040
<v Speaker 1>You know, where are we going to be in ten years?

0:44:23.040 --> 0:44:25.520
<v Speaker 1>And the blockchain and web three is very much something

0:44:25.520 --> 0:44:28.640
<v Speaker 1>we're thinking about. Do you see what is the trend

0:44:28.680 --> 0:44:32.320
<v Speaker 1>when it comes to the lean back versus interactive experiences?

0:44:32.400 --> 0:44:35.360
<v Speaker 1>I mean, is it? Why aren't Why isn't Spotify and

0:44:36.000 --> 0:44:38.560
<v Speaker 1>Apple Music? Why aren't they part of your platform? Well,

0:44:38.600 --> 0:44:41.800
<v Speaker 1>because they they do have leanbacks experience, but they also

0:44:41.920 --> 0:44:44.160
<v Speaker 1>have more interactive and for that they have to go

0:44:44.200 --> 0:44:46.680
<v Speaker 1>to the record labels to get to get the rights.

0:44:46.800 --> 0:44:48.640
<v Speaker 1>Will they ever be be just? Will they ever be

0:44:48.719 --> 0:44:51.080
<v Speaker 1>part of your platform? Well, look, we're We're happy. Would

0:44:51.120 --> 0:44:53.280
<v Speaker 1>you like them to be? We're happy to work with anybody,

0:44:53.600 --> 0:44:55.000
<v Speaker 1>you know, if you think about it, we are a

0:44:55.080 --> 0:44:57.879
<v Speaker 1>trusted resource with as you say, state of the art,

0:44:57.920 --> 0:45:01.480
<v Speaker 1>cutting edge proprietary technology and the best data music data

0:45:01.520 --> 0:45:03.600
<v Speaker 1>in the industry. Um, And we would be open to

0:45:03.600 --> 0:45:07.080
<v Speaker 1>working with any of these companies to help their back office,

0:45:07.360 --> 0:45:10.879
<v Speaker 1>saves them money, helps us, you know, serve the industry better.

0:45:11.160 --> 0:45:12.879
<v Speaker 1>So we would be very open to working with anyone

0:45:12.880 --> 0:45:14.560
<v Speaker 1>who wants to make it take advantage of that. What's

0:45:14.680 --> 0:45:20.520
<v Speaker 1>the impact of musicians selling their music catalogs, um, Phil Collins,

0:45:20.520 --> 0:45:23.560
<v Speaker 1>Bob Dylan, Springsteen. I mean, the list just continues to grow.

0:45:23.719 --> 0:45:27.000
<v Speaker 1>So what impact has that had on you guys? Um?

0:45:27.080 --> 0:45:29.319
<v Speaker 1>And kind of on the growing monetization if you will,

0:45:29.960 --> 0:45:31.880
<v Speaker 1>in the music industry. Well, I will say it's a

0:45:32.040 --> 0:45:35.080
<v Speaker 1>fascinating development. Um. You know, looking at this as an

0:45:35.080 --> 0:45:39.279
<v Speaker 1>asset class now and having these institutional investors invest in

0:45:39.280 --> 0:45:41.960
<v Speaker 1>an asset class, it's great for the industry. It shows interest,

0:45:42.040 --> 0:45:45.160
<v Speaker 1>it shows the future and what people expect. From our perspective,

0:45:45.200 --> 0:45:48.640
<v Speaker 1>it just means, look, well we'll we'll send our compulations now,

0:45:48.680 --> 0:45:51.880
<v Speaker 1>like does that help me in terms of our payments?

0:45:52.040 --> 0:45:54.600
<v Speaker 1>Very much work into the valuations because we are you know,

0:45:54.680 --> 0:45:57.680
<v Speaker 1>we're a large part of the revenue stream. Sound Exchange

0:45:57.680 --> 0:46:00.480
<v Speaker 1>alone is ten to fift of the u US recorded

0:46:00.560 --> 0:46:03.279
<v Speaker 1>music market. So when these when these artists go to

0:46:03.320 --> 0:46:05.719
<v Speaker 1>sell their catalog, the investors are going to look at

0:46:05.719 --> 0:46:07.880
<v Speaker 1>the history of the revenue and we are very much

0:46:07.880 --> 0:46:10.160
<v Speaker 1>a part of that. And from our perspective, you know,

0:46:10.280 --> 0:46:12.040
<v Speaker 1>we'll pay whoever the artist tells us to pay. If

0:46:12.080 --> 0:46:14.680
<v Speaker 1>they want us to send to the studio producer, we do.

0:46:14.719 --> 0:46:17.040
<v Speaker 1>If they, you know, tell us to split the money

0:46:17.080 --> 0:46:19.680
<v Speaker 1>this way among their bandmates, we will. And if they say, hey,

0:46:19.880 --> 0:46:22.279
<v Speaker 1>I just sold my catalog to this pe firm, then

0:46:22.320 --> 0:46:24.040
<v Speaker 1>that's where the check goes. So do you know an

0:46:24.120 --> 0:46:26.000
<v Speaker 1>up and coming artist before they are an up and

0:46:26.000 --> 0:46:29.160
<v Speaker 1>coming artist, because you have this data, we we do

0:46:29.719 --> 0:46:33.040
<v Speaker 1>have a little bit of insight into trends, maybe before

0:46:33.080 --> 0:46:35.520
<v Speaker 1>they hit the mainstream. So I won't name any names.

0:46:35.520 --> 0:46:37.080
<v Speaker 1>Are trying it to play favorites, But there are big

0:46:37.200 --> 0:46:40.719
<v Speaker 1>artists now who we knew and we're friendly with. Who

0:46:40.840 --> 0:46:44.080
<v Speaker 1>your favorite one, my favorite, my favorite artist, favorite your

0:46:44.080 --> 0:46:48.320
<v Speaker 1>favorite artist, favorite artist. I would say else Costello or

0:46:48.360 --> 0:46:51.040
<v Speaker 1>Billy Joel Nice. I didn't expect you to answer the question.

0:46:53.560 --> 0:46:54.880
<v Speaker 1>It is not like he's going to get them a

0:46:54.880 --> 0:47:00.800
<v Speaker 1>better idea all because of are you um really interesting?

0:47:01.160 --> 0:47:03.000
<v Speaker 1>And I think a business that we all just take

0:47:03.040 --> 0:47:04.919
<v Speaker 1>for granted in terms of how it works. So great

0:47:04.960 --> 0:47:07.080
<v Speaker 1>to get some insight. Come back soon. I appreciate you

0:47:07.080 --> 0:47:09.480
<v Speaker 1>having Carol always tries me to get me to sing

0:47:09.520 --> 0:47:11.120
<v Speaker 1>a song on air, and then I'm like, I can't

0:47:11.160 --> 0:47:13.439
<v Speaker 1>because we don't have the rights to it, So don't

0:47:13.440 --> 0:47:16.440
<v Speaker 1>get me in trouble. That Sound Exchange President and CEO

0:47:16.600 --> 0:47:19.120
<v Speaker 1>Michael Huppy still to come on Bloomberg Business Week. We

0:47:19.200 --> 0:47:22.760
<v Speaker 1>look at a different type of content creation this time around.

0:47:22.960 --> 0:47:25.479
<v Speaker 1>In the fashion world. Live streaming is really the way

0:47:25.560 --> 0:47:27.880
<v Speaker 1>people shop in many parts of the world, most notably

0:47:27.960 --> 0:47:31.080
<v Speaker 1>China and throughout Asia, and we're excited to launch it here.

0:47:31.280 --> 0:47:34.560
<v Speaker 1>Kenda Tore, the president of The not Tory Company, on marketing, innovation,

0:47:34.640 --> 0:47:38.000
<v Speaker 1>the strength of the consumer, and the cost of doing business.

0:47:38.040 --> 0:47:44.880
<v Speaker 1>This is Bloomberg Broadcasting from the financial capital of the world,

0:47:44.960 --> 0:47:48.440
<v Speaker 1>Bloomberg Eleve in Frio in New York to Washington, d C.

0:47:48.640 --> 0:47:53.360
<v Speaker 1>Bloomberg to Boston, Bloomberg one oh six one does San Francisco,

0:47:53.400 --> 0:47:56.879
<v Speaker 1>Bloomberg nine sixty to the country Sirius XM Chado one

0:47:56.920 --> 0:47:59.839
<v Speaker 1>nine team and around the globe the Bloomberg Business app

0:48:00.040 --> 0:48:05.560
<v Speaker 1>and Bloomberg Radio dot Com. This is Bloomberg Business Week. Well,

0:48:05.600 --> 0:48:07.680
<v Speaker 1>for this last half hour, we're going to get to

0:48:07.840 --> 0:48:10.480
<v Speaker 1>two firms in the retail space, one catering to women,

0:48:10.640 --> 0:48:13.759
<v Speaker 1>the other all about activewear. First up, when we cut

0:48:13.800 --> 0:48:15.920
<v Speaker 1>up with our next guest earlier this month, he was

0:48:16.000 --> 0:48:19.160
<v Speaker 1>literally minutes away from launching the very first live stream

0:48:19.200 --> 0:48:22.439
<v Speaker 1>on his fashion company's website. We're talking about Kenda Tory.

0:48:22.680 --> 0:48:25.160
<v Speaker 1>He's a former Bloomberg colleague who is now president of

0:48:25.160 --> 0:48:27.759
<v Speaker 1>the company created by his mom, Josie Newtry. The new

0:48:27.800 --> 0:48:31.000
<v Speaker 1>Tory Company's new digital platform allows customers to engage with

0:48:31.040 --> 0:48:34.040
<v Speaker 1>designers and stylists and to feel more connected to the brand.

0:48:34.160 --> 0:48:37.040
<v Speaker 1>We asked Ken about his firm's for a into content creation,

0:48:37.200 --> 0:48:40.040
<v Speaker 1>as well as the macro environment, with inflation and a

0:48:40.080 --> 0:48:43.560
<v Speaker 1>tight labor market still posing challenges. It's been easier in

0:48:43.600 --> 0:48:45.360
<v Speaker 1>the past that certainly the last couple of months have

0:48:45.440 --> 0:48:48.600
<v Speaker 1>been a number of headwinds, whether that be inflation, whether

0:48:48.680 --> 0:48:51.520
<v Speaker 1>that be consumer spending getting hit based on you know,

0:48:51.560 --> 0:48:54.719
<v Speaker 1>the stock market being problematic, and customers frankly just having

0:48:54.760 --> 0:48:56.839
<v Speaker 1>spent a lot over the past year. So you know,

0:48:57.000 --> 0:48:59.560
<v Speaker 1>us as a company, considering where we were in two

0:48:59.560 --> 0:49:01.640
<v Speaker 1>thousands money when the world felt like it was felling

0:49:01.719 --> 0:49:04.640
<v Speaker 1>falling apart, we certainly feel fortunitate in terms of where

0:49:04.640 --> 0:49:06.120
<v Speaker 1>we are, but certainly in the last couple of months

0:49:06.160 --> 0:49:08.480
<v Speaker 1>has presented, you know, a good number of challenges. That's

0:49:08.480 --> 0:49:09.960
<v Speaker 1>what I wanted to ask you, Ken, like, how are

0:49:10.000 --> 0:49:12.920
<v Speaker 1>you like what life was like pre pandemic? And then

0:49:12.920 --> 0:49:15.560
<v Speaker 1>as you said, the pandemic was just so tricky for

0:49:15.600 --> 0:49:17.920
<v Speaker 1>anybody in your space. And then kind of where we

0:49:18.000 --> 0:49:20.160
<v Speaker 1>are today, are you back where you were you know

0:49:20.239 --> 0:49:22.759
<v Speaker 1>pre pandemic? Yes, we are, so, you know, we all

0:49:22.840 --> 0:49:25.720
<v Speaker 1>we started our our direct business early, but we headed

0:49:25.760 --> 0:49:29.680
<v Speaker 1>into the pandemic, you know, more than wholesale. We planned

0:49:29.719 --> 0:49:31.879
<v Speaker 1>for good growth for our website every year and plan

0:49:32.000 --> 0:49:33.799
<v Speaker 1>for wholesale to kind of be flat, and we felt

0:49:33.800 --> 0:49:36.080
<v Speaker 1>like we were ahead of the curve then. Obviously covid

0:49:36.320 --> 0:49:39.400
<v Speaker 1>Um was very problematic for our wholesale business, but it

0:49:39.440 --> 0:49:42.160
<v Speaker 1>really lead to tremendous growth for for online. So all

0:49:42.160 --> 0:49:44.360
<v Speaker 1>in all, considering where things were in two thousand and twenty,

0:49:44.400 --> 0:49:46.520
<v Speaker 1>we do feel, you know, we feel very fortunate. But

0:49:46.680 --> 0:49:48.640
<v Speaker 1>as I mentioned it, certainly there was there was such

0:49:48.680 --> 0:49:50.320
<v Speaker 1>a high in two thousand twenty one that you know,

0:49:50.360 --> 0:49:52.000
<v Speaker 1>companies like us, we felt like, wow, we made it.

0:49:52.040 --> 0:49:55.439
<v Speaker 1>Consumers expending, everything's great. But then you know, reality has

0:49:55.560 --> 0:49:57.480
<v Speaker 1>certainly started to hit a little bit. It's interesting to

0:49:57.520 --> 0:49:59.920
<v Speaker 1>hear your your what you see as consumer strengths in

0:50:00.000 --> 0:50:02.560
<v Speaker 1>weaknesses right now, what about when it comes to actually

0:50:02.600 --> 0:50:05.640
<v Speaker 1>operating and running your business. You know, we've been very

0:50:05.680 --> 0:50:08.759
<v Speaker 1>focused on you know, employee retention um. You know, even

0:50:08.800 --> 0:50:11.080
<v Speaker 1>before covid and I honestly feel like, you know, our

0:50:11.120 --> 0:50:14.640
<v Speaker 1>efforts there really helped us get through those very difficult years.

0:50:14.640 --> 0:50:17.319
<v Speaker 1>And certainly, you know, we've been blessed. You know, we've

0:50:17.320 --> 0:50:21.399
<v Speaker 1>had great employee retention even throughout the great resignation. So uh,

0:50:21.400 --> 0:50:24.080
<v Speaker 1>you know, we feel very invested in our team and

0:50:24.080 --> 0:50:26.479
<v Speaker 1>that has helped. But certainly, you know, we've seen which

0:50:26.520 --> 0:50:29.240
<v Speaker 1>pressures go up inflation and really sort of crimp margins

0:50:29.239 --> 0:50:31.359
<v Speaker 1>across the board. Hey, just trying to get inside your head.

0:50:31.360 --> 0:50:33.560
<v Speaker 1>We were just talking about um our read picker who

0:50:33.600 --> 0:50:36.040
<v Speaker 1>follows the Fed in the economy and can this whole

0:50:36.360 --> 0:50:39.440
<v Speaker 1>is concept of labor hoarding. In other words, you'd rather

0:50:39.520 --> 0:50:41.719
<v Speaker 1>a company would rather hold onto a worker because it's

0:50:41.760 --> 0:50:43.960
<v Speaker 1>so it's been so hard to get workers in this

0:50:44.040 --> 0:50:47.160
<v Speaker 1>tight labor market, so they would rather hold onto it

0:50:47.560 --> 0:50:49.719
<v Speaker 1>a worker rather than let them go, even if maybe

0:50:49.760 --> 0:50:51.840
<v Speaker 1>they're starting to see a company that is see some

0:50:51.880 --> 0:50:54.160
<v Speaker 1>weakness out there. Do you buy into that? Do you

0:50:54.239 --> 0:50:56.919
<v Speaker 1>do that? I do buy into that. But once again,

0:50:56.960 --> 0:50:59.000
<v Speaker 1>you know, we've been blessed in terms of, you know,

0:50:59.040 --> 0:51:02.759
<v Speaker 1>really having great employee retention throughout all of this. You know,

0:51:02.760 --> 0:51:05.239
<v Speaker 1>to the degree we have added jobs, it has been

0:51:05.280 --> 0:51:07.640
<v Speaker 1>more difficult than ever. You know, I'd say that was

0:51:07.760 --> 0:51:09.600
<v Speaker 1>especially an issue kind of the first quarter of this

0:51:09.680 --> 0:51:12.759
<v Speaker 1>year when hiring was just impossible. Um. You know, one

0:51:12.920 --> 0:51:15.440
<v Speaker 1>benefit of the economy getting software has been it has

0:51:15.440 --> 0:51:17.279
<v Speaker 1>been a little bit easier over the last couple of

0:51:17.320 --> 0:51:20.279
<v Speaker 1>months as we have continued to you know, to add

0:51:20.320 --> 0:51:22.520
<v Speaker 1>to the team. Um but certainly I think you know,

0:51:22.640 --> 0:51:26.200
<v Speaker 1>issues in terms of employee retention. Um, and really we

0:51:26.280 --> 0:51:28.160
<v Speaker 1>feel like that this environment is here to stay and

0:51:28.160 --> 0:51:30.080
<v Speaker 1>that's really, you know, a big focus for us going forward.

0:51:30.160 --> 0:51:32.239
<v Speaker 1>Can you give us any sort of numbers how much

0:51:32.520 --> 0:51:35.520
<v Speaker 1>costing you or what percentage you've had to raise wages

0:51:35.840 --> 0:51:38.279
<v Speaker 1>or just the challenges that you're seeing and how it's

0:51:38.280 --> 0:51:41.200
<v Speaker 1>affected the bottom line. You know, it's hard to quantify,

0:51:41.280 --> 0:51:43.200
<v Speaker 1>but you know, in terms of you know, our ability

0:51:43.239 --> 0:51:46.560
<v Speaker 1>to to fill jobs before COVID compared to what it was,

0:51:46.680 --> 0:51:48.479
<v Speaker 1>you know, towards the end of last year and towards

0:51:48.480 --> 0:51:50.440
<v Speaker 1>the beginning of this year. I mean, we've had job

0:51:50.480 --> 0:51:52.799
<v Speaker 1>searches that have lasted months and months and you know

0:51:52.840 --> 0:51:55.799
<v Speaker 1>we're fortunately just about full now. But um, it's a

0:51:55.840 --> 0:51:58.040
<v Speaker 1>major issue and so you know, we certainly in terms

0:51:58.080 --> 0:52:01.319
<v Speaker 1>of the cost of training, costs of searches, it's something

0:52:01.360 --> 0:52:03.399
<v Speaker 1>that's sort of more cognizant, um in top of mind

0:52:03.400 --> 0:52:04.960
<v Speaker 1>than than it's been in the past. All right, tell

0:52:05.040 --> 0:52:06.440
<v Speaker 1>us about what you guys are doing in terms of

0:52:06.480 --> 0:52:09.600
<v Speaker 1>live streaming. Yeah, absolutely know, we're very excited. As I mentioned,

0:52:09.600 --> 0:52:12.040
<v Speaker 1>you know, our our website you know, has been a

0:52:12.040 --> 0:52:15.480
<v Speaker 1>tremendous source of strength both before COVID and certainly through

0:52:15.520 --> 0:52:19.040
<v Speaker 1>it um and we're actually launching live streaming from not

0:52:19.160 --> 0:52:22.160
<v Speaker 1>tory dot com. Um. Live streaming is really the way

0:52:22.239 --> 0:52:24.560
<v Speaker 1>people shop in many parts of the world, most notably

0:52:24.640 --> 0:52:27.640
<v Speaker 1>China and throughout Asia, and we're excited to launch it here.

0:52:27.760 --> 0:52:30.160
<v Speaker 1>And I think, you know, more importantly than ever fashions

0:52:30.160 --> 0:52:33.920
<v Speaker 1>about making stuff, but really customers don't just want stuff,

0:52:33.960 --> 0:52:35.520
<v Speaker 1>They really want to know, like, who are the people

0:52:35.520 --> 0:52:38.239
<v Speaker 1>behind this? What does this company represent? So, especially as

0:52:38.280 --> 0:52:41.520
<v Speaker 1>an independent business, um as a family business, the ability

0:52:41.560 --> 0:52:44.160
<v Speaker 1>for us through live streaming to really talk to our customer,

0:52:44.480 --> 0:52:46.520
<v Speaker 1>for our customer to have that direct interaction and to

0:52:46.560 --> 0:52:49.440
<v Speaker 1>feel that closer connection UM to you know, not just owners,

0:52:49.440 --> 0:52:51.560
<v Speaker 1>but to employees as well. We think it's really going

0:52:51.600 --> 0:52:53.719
<v Speaker 1>to be, you know, a big change in terms of

0:52:53.840 --> 0:52:57.200
<v Speaker 1>the evolution of nottry dot com. Well, speaking of the evolution,

0:52:57.400 --> 0:53:00.840
<v Speaker 1>I'm wondering how you're thinking about different ways to showcase

0:53:00.880 --> 0:53:03.279
<v Speaker 1>your products, and how you're thinking about the metaverse and

0:53:03.560 --> 0:53:06.839
<v Speaker 1>web three and if there's anything there for you. Yeah,

0:53:06.840 --> 0:53:09.319
<v Speaker 1>you know, that has certainly been top of mind as well.

0:53:09.719 --> 0:53:13.439
<v Speaker 1>You know, metaverse has been a big focus of ours

0:53:13.480 --> 0:53:15.279
<v Speaker 1>and we have a partnership and maybe I'll come back

0:53:15.280 --> 0:53:17.520
<v Speaker 1>next month when when we're able to announce it. Great,

0:53:17.840 --> 0:53:19.560
<v Speaker 1>but let's suffice it to say, you know, you guys

0:53:19.640 --> 0:53:21.359
<v Speaker 1>know if you've been great to have me on when

0:53:21.360 --> 0:53:23.760
<v Speaker 1>we've had new collections, we're gonna have a new collection

0:53:24.040 --> 0:53:25.920
<v Speaker 1>coming out that's going to be available and it's really

0:53:25.960 --> 0:53:28.799
<v Speaker 1>gonna help sort of push us into into three point Oh.

0:53:28.880 --> 0:53:31.399
<v Speaker 1>That's kinda Tory. He's the president of the family owned

0:53:31.480 --> 0:53:34.440
<v Speaker 1>not Tory company. Coming up, another company in the retail space.

0:53:34.520 --> 0:53:36.560
<v Speaker 1>This one focuses on what to wear when you are

0:53:36.600 --> 0:53:39.560
<v Speaker 1>out and about and being active. Our conversation with your

0:53:39.600 --> 0:53:42.160
<v Speaker 1>a founder and CEO Joe Kula is up next. You're

0:53:42.200 --> 0:53:51.400
<v Speaker 1>listening to Bloomberg Business Week. This is Bloomberg. You're listening

0:53:51.440 --> 0:53:55.200
<v Speaker 1>to Bloomberg Business Week with Carol Messer and Bloomberg Quick

0:53:55.239 --> 0:54:00.719
<v Speaker 1>Takes Tim Stinovik from Bloomberg Radio. Just one year ago,

0:54:00.800 --> 0:54:04.000
<v Speaker 1>the Southern California inspired active where brand Viewery got a

0:54:04.080 --> 0:54:07.239
<v Speaker 1>four hundred million dollar investment from soft Bank. At the time,

0:54:07.320 --> 0:54:10.360
<v Speaker 1>it brought the company's valuation up to around four billion dollars.

0:54:10.600 --> 0:54:13.359
<v Speaker 1>Joe Coudla founded the company back in and he still

0:54:13.400 --> 0:54:15.840
<v Speaker 1>serves as its CEO. We wanted to know how his

0:54:15.920 --> 0:54:18.000
<v Speaker 1>team put that funding from soft Bank to work and

0:54:18.239 --> 0:54:21.400
<v Speaker 1>where the business is today. Without question, we are dealing

0:54:21.400 --> 0:54:27.319
<v Speaker 1>with complicated macro economic issues on a global scale UM,

0:54:27.360 --> 0:54:30.480
<v Speaker 1>but we do feel there's a bifurcation between you know,

0:54:30.600 --> 0:54:34.120
<v Speaker 1>best in class brands that are leaders in their categories,

0:54:34.160 --> 0:54:38.279
<v Speaker 1>that are innovating UM and folks that are maybe called

0:54:38.400 --> 0:54:42.640
<v Speaker 1>middle of the pack, more legacy mass market brands UM

0:54:42.680 --> 0:54:46.279
<v Speaker 1>that are seeing you know, growth really slow as a

0:54:46.320 --> 0:54:49.080
<v Speaker 1>result of this inflationary environment that we're in. You know,

0:54:49.200 --> 0:54:52.920
<v Speaker 1>we feel very fortunate to be UM, you know, experiencing

0:54:53.000 --> 0:54:56.480
<v Speaker 1>dynamic growth this year. I feel our our customer, our

0:54:56.520 --> 0:55:00.360
<v Speaker 1>relationship with our customer has never been stronger. Work cited

0:55:00.360 --> 0:55:04.480
<v Speaker 1>about Q four and holiday. When we look towards we

0:55:04.560 --> 0:55:09.080
<v Speaker 1>are being optimistic, but cautiously optimistic. We are planning for

0:55:09.120 --> 0:55:12.040
<v Speaker 1>another year of dynamic growth. We're going to continue to

0:55:12.040 --> 0:55:15.640
<v Speaker 1>expend our fleet of retail stores, but we're not trying

0:55:15.680 --> 0:55:17.680
<v Speaker 1>to swing for the fences. We want to lock in

0:55:17.719 --> 0:55:20.759
<v Speaker 1>a number that we're that we're really content with, not

0:55:21.040 --> 0:55:25.560
<v Speaker 1>overinvested in the business UM, and be be responsible with

0:55:25.600 --> 0:55:28.319
<v Speaker 1>our growth because there are some macro factors that we're

0:55:28.360 --> 0:55:32.200
<v Speaker 1>watching very closely, and UM, we just don't know how

0:55:32.239 --> 0:55:35.080
<v Speaker 1>things will go. No, And you know it's interesting too.

0:55:35.120 --> 0:55:37.600
<v Speaker 1>I think at the time about a year ago of

0:55:37.680 --> 0:55:41.719
<v Speaker 1>that soft Bank investment, which was just about a year ago, UM,

0:55:41.760 --> 0:55:44.239
<v Speaker 1>it was reported that you plan to open more than

0:55:44.280 --> 0:55:46.839
<v Speaker 1>a hundred stores in the US over five years. So

0:55:46.880 --> 0:55:51.840
<v Speaker 1>as you look at those macro concerns, has that number

0:55:51.880 --> 0:55:56.880
<v Speaker 1>been reduced or that plan that forecast been changed? You

0:55:56.880 --> 0:55:59.480
<v Speaker 1>know it hasn't. Actually, you know, the performance of our

0:55:59.520 --> 0:56:03.560
<v Speaker 1>stores UM today has never been stronger. UM. We're still

0:56:03.680 --> 0:56:07.560
<v Speaker 1>very bullish on our vertical retail expansion UM. You know,

0:56:07.640 --> 0:56:12.680
<v Speaker 1>four wall contribution payback still best in class. And you know,

0:56:12.800 --> 0:56:15.560
<v Speaker 1>we're in the unique position because you know, relative to

0:56:15.600 --> 0:56:18.319
<v Speaker 1>the size of the market, theory is still very much

0:56:18.320 --> 0:56:20.880
<v Speaker 1>early stage. You know, we're in our seventh year of

0:56:20.920 --> 0:56:24.520
<v Speaker 1>selling in market UM, and there's a lot of opportunity

0:56:24.680 --> 0:56:28.239
<v Speaker 1>to gain market share UM as we grow into the

0:56:28.280 --> 0:56:30.279
<v Speaker 1>years to come. So while we might be in a

0:56:30.360 --> 0:56:34.120
<v Speaker 1>more challenged macro environment, I think that will be counterbunts

0:56:34.200 --> 0:56:37.480
<v Speaker 1>by the growth and taking market share from some of

0:56:37.480 --> 0:56:39.799
<v Speaker 1>the other more established players. So talk to us about

0:56:39.840 --> 0:56:42.759
<v Speaker 1>growth metrics where Bloomberg we're Nerdy, we level these numbers, UM,

0:56:42.840 --> 0:56:44.799
<v Speaker 1>so talk to us about top and bottom line growth.

0:56:44.800 --> 0:56:47.239
<v Speaker 1>Give us an idea same store sales growth. What have

0:56:47.320 --> 0:56:50.680
<v Speaker 1>you guys been seeing. Yeah, I mean this year where

0:56:50.760 --> 0:56:52.879
<v Speaker 1>we're seeing, you know, the business is going to grow

0:56:53.000 --> 0:56:58.440
<v Speaker 1>north of between seventy and top line UM at at

0:56:58.480 --> 0:57:01.520
<v Speaker 1>a pretty sizeable scale. It's a number that we're very

0:57:01.600 --> 0:57:04.640
<v Speaker 1>proud of. UM. You know, our same store sales are

0:57:04.680 --> 0:57:09.560
<v Speaker 1>still comping very strong over prior years, UM, demonstrating you

0:57:09.560 --> 0:57:11.719
<v Speaker 1>know that. You know, it's still very much early in

0:57:11.719 --> 0:57:16.680
<v Speaker 1>our awareness curve. People are experiencing the brand, We're converting

0:57:16.720 --> 0:57:20.040
<v Speaker 1>them into loyalists, they're shopping with us for years to

0:57:20.080 --> 0:57:23.600
<v Speaker 1>come while acquiring more new customers. So we see really

0:57:23.640 --> 0:57:27.439
<v Speaker 1>great year over year growth in our existing fleet UM.

0:57:27.520 --> 0:57:30.840
<v Speaker 1>And then you know, as we expand the network across

0:57:30.880 --> 0:57:33.680
<v Speaker 1>the country, you know, we're leveraging e commerce data so

0:57:33.720 --> 0:57:37.120
<v Speaker 1>we can be really intelligent about where we go UM,

0:57:37.200 --> 0:57:40.560
<v Speaker 1>and we tend to open strong and I think that

0:57:40.560 --> 0:57:43.920
<v Speaker 1>that trend is really accelerating as the brand builds more

0:57:43.920 --> 0:57:47.160
<v Speaker 1>and more awareness. Joe, how are you doing with inventory

0:57:47.280 --> 0:57:50.000
<v Speaker 1>right now? We saw inventory challenges of course from Nike

0:57:50.240 --> 0:57:52.360
<v Speaker 1>just in the last couple of weeks. Not to mention,

0:57:52.800 --> 0:57:55.360
<v Speaker 1>you know, companies that we can't necessarily compare you to

0:57:55.480 --> 0:57:59.560
<v Speaker 1>like target, for example, how are you managing inventory? Yeah,

0:57:59.800 --> 0:58:03.439
<v Speaker 1>a great question. You know, we have definitely seen impacts

0:58:03.480 --> 0:58:07.800
<v Speaker 1>from this complicated supply chain environment um, although we are

0:58:07.840 --> 0:58:11.960
<v Speaker 1>seeing it begin to normalize, especially on the logistics side

0:58:12.200 --> 0:58:15.800
<v Speaker 1>of the supply chain. You know, getting your product in containers,

0:58:15.840 --> 0:58:19.160
<v Speaker 1>getting it on boats, and delivering on time. That has

0:58:19.200 --> 0:58:22.360
<v Speaker 1>become much more normalized. The cost of a container, you know,

0:58:22.400 --> 0:58:24.560
<v Speaker 1>from Asia to the West coast of the United States.

0:58:24.880 --> 0:58:29.080
<v Speaker 1>You know, pre pandemic was you know called three thousand dollars.

0:58:29.080 --> 0:58:31.760
<v Speaker 1>It went up as high as eighteen thousand dollars. Now

0:58:31.840 --> 0:58:35.560
<v Speaker 1>back to pre pandemic levels or materially close to pre

0:58:35.640 --> 0:58:39.800
<v Speaker 1>pandemic level. So the logistics aspects of supply chain have normalized,

0:58:40.040 --> 0:58:42.640
<v Speaker 1>where we're still seeing a lot of challenges in the

0:58:42.680 --> 0:58:46.920
<v Speaker 1>ability to source raw materials um and get them delivered

0:58:46.960 --> 0:58:50.520
<v Speaker 1>to your factory partners on time. So what happened to

0:58:50.680 --> 0:58:54.280
<v Speaker 1>the larger marketplaces, you know, your spring deliveries delivered late.

0:58:54.400 --> 0:58:57.720
<v Speaker 1>That created promotion as we transition from spring and summer

0:58:57.760 --> 0:59:00.840
<v Speaker 1>into fall, and then you sell the same thing happened,

0:59:01.000 --> 0:59:03.160
<v Speaker 1>you know, and it was it was a double whammy

0:59:03.240 --> 0:59:06.280
<v Speaker 1>with the deliveries of fall being material delayed for a

0:59:06.320 --> 0:59:08.960
<v Speaker 1>lot of our peers, and that's putting a lot of

0:59:09.280 --> 0:59:12.160
<v Speaker 1>pressure on inventory levels. That's why a lot of folks

0:59:12.200 --> 0:59:17.600
<v Speaker 1>anticipate highly promotional holiday coming up. Viewer. While we're not

0:59:17.640 --> 0:59:21.640
<v Speaker 1>immune to these challenges, We've stayed very close to our

0:59:21.680 --> 0:59:25.360
<v Speaker 1>supply chain. We've dealt with delays, but nothing that's been catastrophic,

0:59:25.520 --> 0:59:27.960
<v Speaker 1>and we've been able to maintain our full price business,

0:59:28.040 --> 0:59:30.840
<v Speaker 1>which has been a goal of ours since we launched

0:59:30.880 --> 0:59:32.560
<v Speaker 1>in the spring of two thousand and fifteen. And we

0:59:32.600 --> 0:59:36.480
<v Speaker 1>don't anticipate in overly promotional holiday. So you probably you

0:59:36.560 --> 0:59:39.560
<v Speaker 1>probably know better than anybody else the competition that's out there,

0:59:39.600 --> 0:59:42.680
<v Speaker 1>whether it's you know, those giant brands including Nike, You've

0:59:42.720 --> 0:59:45.280
<v Speaker 1>got Lulu, Lemon, you've got under Armour. I mean, it's

0:59:45.280 --> 0:59:49.040
<v Speaker 1>a super competitive market that could be on track for

0:59:49.160 --> 0:59:52.160
<v Speaker 1>some slowing growth because you know, what we're seeing is

0:59:52.200 --> 0:59:54.959
<v Speaker 1>people are going back to the office. I've stopped wearing

0:59:54.960 --> 0:59:58.440
<v Speaker 1>my yoga pants during work. You know, I'm back wearing

0:59:58.560 --> 1:00:00.160
<v Speaker 1>you know, what I would call grown up close was

1:00:00.600 --> 1:00:04.120
<v Speaker 1>um in a big way. So tell us, you know how,

1:00:04.160 --> 1:00:08.320
<v Speaker 1>what's the competitive advantage that gives you the optimism that

1:00:08.360 --> 1:00:12.240
<v Speaker 1>you can continue on your growth trajectory. Yeah, I think

1:00:13.000 --> 1:00:17.200
<v Speaker 1>those Yeah, it's a great point, you know, And it's

1:00:17.200 --> 1:00:20.120
<v Speaker 1>it's interesting. When we launched the brand, we were facing

1:00:20.120 --> 1:00:23.680
<v Speaker 1>this competition and we saw nothing but open space. And

1:00:23.680 --> 1:00:27.160
<v Speaker 1>I think it's due to our product positioning, our brand positioning,

1:00:27.600 --> 1:00:29.720
<v Speaker 1>the ethos of the brand, which is built to move

1:00:29.760 --> 1:00:32.120
<v Speaker 1>in style for life. And it all comes down to

1:00:32.720 --> 1:00:35.040
<v Speaker 1>building product that will support you in a workout, but

1:00:35.120 --> 1:00:38.160
<v Speaker 1>it will transition and work across multiple aspects of your life.

1:00:38.240 --> 1:00:43.400
<v Speaker 1>And so we prioritize fabrications that are have performance at

1:00:43.440 --> 1:00:48.000
<v Speaker 1>their core, but they're incredibly soft. We design all of

1:00:48.000 --> 1:00:51.560
<v Speaker 1>our products with a more modern athletic fit that works

1:00:51.600 --> 1:00:54.680
<v Speaker 1>across multiple aspects of your life. And we design our

1:00:54.680 --> 1:00:59.600
<v Speaker 1>product with an aesthetic color story um that is sophisticated

1:00:59.680 --> 1:01:02.800
<v Speaker 1>that identify you as somebody going to the gym, are

1:01:02.840 --> 1:01:05.920
<v Speaker 1>going to compete in a sport, but it just again

1:01:06.000 --> 1:01:09.160
<v Speaker 1>works across multiple aspects of your life. That was always

1:01:09.240 --> 1:01:11.520
<v Speaker 1>the premise of the brand, and we applied it first

1:01:11.680 --> 1:01:14.440
<v Speaker 1>and foremost to activewear product that you would move and

1:01:14.600 --> 1:01:17.160
<v Speaker 1>sweat in. But the brand has really evolved, and when

1:01:17.160 --> 1:01:19.520
<v Speaker 1>you look at our assortment and where we're growing, it's

1:01:19.520 --> 1:01:24.080
<v Speaker 1>evolved from core fitness into Outdoor, which is rooted in outerwear.

1:01:24.560 --> 1:01:28.640
<v Speaker 1>And the fastest growing segment of our brand is travel commute,

1:01:28.680 --> 1:01:33.320
<v Speaker 1>which is taking the lessons those technical fabrications and constructions

1:01:33.320 --> 1:01:35.960
<v Speaker 1>that we applied to activewear and applying it to everyday

1:01:36.000 --> 1:01:39.520
<v Speaker 1>sports where and that's one of the fastest growing segments

1:01:39.520 --> 1:01:42.120
<v Speaker 1>of our collection. And those are the products that you're

1:01:42.120 --> 1:01:44.840
<v Speaker 1>wearing to the office, you're wearing to travel, you're wearing

1:01:44.840 --> 1:01:47.320
<v Speaker 1>on the golf course. And so I think our vision

1:01:47.360 --> 1:01:49.760
<v Speaker 1>to build a more well rounded collection that speaks to

1:01:49.840 --> 1:01:52.360
<v Speaker 1>multiple aspects of your life is really benefiting us as

1:01:52.440 --> 1:01:54.960
<v Speaker 1>you see the preferences of the consumer change. And so

1:01:55.080 --> 1:01:57.240
<v Speaker 1>there are a couple of different directions that it seems

1:01:57.240 --> 1:01:59.240
<v Speaker 1>like the company could go at this point in terms

1:01:59.320 --> 1:02:01.760
<v Speaker 1>of traject or eight. One of them is the Lulu

1:02:01.840 --> 1:02:06.400
<v Speaker 1>Lemon route where you go public. Another one and forgive me,

1:02:06.400 --> 1:02:08.080
<v Speaker 1>but this has happened before. I think of a company

1:02:08.120 --> 1:02:11.480
<v Speaker 1>like Outdoor Voices, which you know, five years ago was

1:02:11.640 --> 1:02:13.880
<v Speaker 1>the talk of the town of the town and has

1:02:13.920 --> 1:02:16.880
<v Speaker 1>gone through several CEO Transitions and a New York Times

1:02:16.880 --> 1:02:20.600
<v Speaker 1>profile that essentially said that it imploded after raising about

1:02:20.600 --> 1:02:23.600
<v Speaker 1>fifty million dollars in funding. How do you avoid the

1:02:23.640 --> 1:02:27.080
<v Speaker 1>fate of a company like Outdoor Voices. It all comes

1:02:27.080 --> 1:02:30.680
<v Speaker 1>down to your people, incredible leadership, alignment of your people,

1:02:30.760 --> 1:02:33.320
<v Speaker 1>but higher talent to people that are much better than yourself.

1:02:33.800 --> 1:02:37.200
<v Speaker 1>That's been our ethos from day one is building an incredible,

1:02:37.360 --> 1:02:40.760
<v Speaker 1>incredible team that can see around those corners, you know,

1:02:40.880 --> 1:02:45.440
<v Speaker 1>and prioritizing making incredible products. You know, we are maniacal

1:02:45.640 --> 1:02:48.720
<v Speaker 1>about our products, our level of service. You know, the

1:02:48.880 --> 1:02:51.640
<v Speaker 1>the NPS scores in our stores are off the charts,

1:02:52.000 --> 1:02:54.040
<v Speaker 1>and I think that's the most important thing. You know,

1:02:54.160 --> 1:02:56.320
<v Speaker 1>it's hard comparison you look at a brand like Outdoor

1:02:56.400 --> 1:02:59.600
<v Speaker 1>Voices in theory. You know, I wasn't great at raising

1:02:59.640 --> 1:03:03.200
<v Speaker 1>CAPPA in the early days. Admittedly, um I didn't have

1:03:03.240 --> 1:03:07.040
<v Speaker 1>a background building an apparel business, and so the little

1:03:07.120 --> 1:03:09.080
<v Speaker 1>capital that I did get, I had to make it

1:03:09.080 --> 1:03:11.920
<v Speaker 1>stretch a long way. And so we prioritized, you know,

1:03:12.040 --> 1:03:15.800
<v Speaker 1>the basics of business, the fundamentals of you know, acquiring

1:03:15.840 --> 1:03:19.320
<v Speaker 1>customers profitably from day one, and we built a business

1:03:19.360 --> 1:03:22.000
<v Speaker 1>that was profitable from early stage, and we never had

1:03:22.080 --> 1:03:26.080
<v Speaker 1>to sacrifice that profitability for growth over the years, and

1:03:26.080 --> 1:03:29.000
<v Speaker 1>I think that's why there received, you know, one of

1:03:29.000 --> 1:03:33.160
<v Speaker 1>the highest private market apparel valuations ever is because we've

1:03:33.200 --> 1:03:37.600
<v Speaker 1>been able to demonstrate a commitment to growth, doing it

1:03:37.680 --> 1:03:41.040
<v Speaker 1>profitably and also responsibly with our commitment to E s

1:03:41.080 --> 1:03:45.240
<v Speaker 1>G and making decisions that prioritize the planet um as

1:03:45.240 --> 1:03:48.080
<v Speaker 1>we're as we're building, which is an important part increasingly

1:03:48.160 --> 1:03:50.320
<v Speaker 1>for consumers. We know that they look at what a

1:03:50.360 --> 1:03:53.400
<v Speaker 1>company stands for their impact on the environment. Hey, Joe,

1:03:53.480 --> 1:03:56.240
<v Speaker 1>just before we wrap up, So what's the endgame here?

1:03:56.400 --> 1:04:00.160
<v Speaker 1>Is it ultimately to go public at some point? I

1:04:00.160 --> 1:04:03.160
<v Speaker 1>think that could be a viable outcome. Right now, we're

1:04:03.280 --> 1:04:05.880
<v Speaker 1>very heads down building the business. We're having a lot

1:04:05.920 --> 1:04:07.919
<v Speaker 1>of fun. I'm a young man, I've got a lot

1:04:07.960 --> 1:04:10.360
<v Speaker 1>of energy for the business. We've got big plans for

1:04:10.400 --> 1:04:12.720
<v Speaker 1>growth both here in the in the US as well

1:04:12.760 --> 1:04:15.760
<v Speaker 1>as abroad, and so today that's what we're focused on.

1:04:16.040 --> 1:04:18.240
<v Speaker 1>But you know, we want to optimize the business and

1:04:18.320 --> 1:04:21.200
<v Speaker 1>provide the best return for our shareholders. A public offering

1:04:21.240 --> 1:04:23.520
<v Speaker 1>could be a viable option down the road. That was

1:04:23.600 --> 1:04:26.800
<v Speaker 1>Joe Kudla founder and CEO of the active fashion brand Viori.

1:04:26.960 --> 1:04:29.000
<v Speaker 1>And that wraps up the weekend edition of Bloomberg Business

1:04:29.000 --> 1:04:31.480
<v Speaker 1>Week from Bloomberg Radio. Thank you so much for joining us.

1:04:31.480 --> 1:04:33.760
<v Speaker 1>I'm Carol Masser and I'm Tim Stanibek. Be sure to

1:04:33.800 --> 1:04:36.280
<v Speaker 1>tune into Bloomberg Business Week Monday through Friday. It starts

1:04:36.280 --> 1:04:38.680
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1:04:38.680 --> 1:04:41.200
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1:04:41.240 --> 1:04:44.640
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1:04:44.720 --> 1:04:46.720
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1:04:46.760 --> 1:04:49.600
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1:04:49.600 --> 1:04:52.240
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1:04:52.280 --> 1:04:54.760
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1:04:54.800 --> 1:04:58.040
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1:04:58.040 --> 1:05:01.040
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1:05:01.240 --> 1:05:04.160
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1:05:05.800 --> 1:05:05.840
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