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Speaker 1: Direct from Hollywood with Ryan Seacrest. If you listen to

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Speaker 1: and appreciate popular music covering any major genre, you listen

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Speaker 1: to Rick Ruben's music. Arguably the most influential producer of

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Speaker 1: the last forty years, Rick has worked with just about everybody.

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Speaker 1: You've got jay Z, Johnny Cash, the Chili Peppers, Got Guys,

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Speaker 1: Sharon Adele, the list goes on and on. The albums

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Speaker 1: and songs he's produced have sold hundreds of millions of

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Speaker 1: copies worldwide, So it's clear that he understands what people

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Speaker 1: like to hear. But that's why it's all the more

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Speaker 1: surprising that Rick just told sixty minutes. When he's making music,

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Speaker 1: his philosophy is the audience comes last, saying the audience

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Speaker 1: doesn't know what they want, They only know what's come

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Speaker 1: before figuring out what someone else will like. Might work

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Speaker 1: for someone else, but it isn't for me. We're trying

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Speaker 1: to tap into a feeling, something that makes you want

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Speaker 1: to lean forward and pay more attention. It all has

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Speaker 1: to do with the artist. The whole thing is spiritual.

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Speaker 1: It's magic. The audience is last towards the Rick Rubin.

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Speaker 1: If you're looking for a little inspiration Rick's new book

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Speaker 1: The Creative Act, A Way of Being, is out now.

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Speaker 1: That's direct from Hollywood