WEBVTT - What an LA Bakery Says About the Economy Right Now

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, Radio News.

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<v Speaker 2>Hello and welcome to another episode of the All Thoughts Podcast.

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<v Speaker 3>I'm Tracy Alloway and I'm Jill.

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<v Speaker 4>Why isn't thal Joe?

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<v Speaker 2>I have a very personal question to ask you.

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<v Speaker 5>Well, we've known each other for a very long time,

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<v Speaker 5>so there's not much left that we don't know, but

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<v Speaker 5>go for it.

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<v Speaker 2>Well, I actually don't know the answer to this question.

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<v Speaker 2>Have you ever baked anything?

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<v Speaker 5>Ah, not that much. I went through this. I'm just

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<v Speaker 5>gonna the answer is basically no.

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<v Speaker 3>No, Wait, you were going to say something. You went

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<v Speaker 3>through a phase one.

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<v Speaker 5>Time in high school. I got in this like weird,

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<v Speaker 5>like experimental baking obsession with a friend of mine where

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<v Speaker 5>we just sort of tried to relearn baking by first

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<v Speaker 5>principles and see what works.

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<v Speaker 3>Oh my god, what does that mean?

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<v Speaker 5>Just like not eating any recipes, so not reading any

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<v Speaker 5>recipes and just start figuring it out and then seeing

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<v Speaker 5>like what cause things to rise and what tasted good

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<v Speaker 5>without any starting principles or anything. We knew a few

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<v Speaker 5>basic ingredients.

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<v Speaker 6>It's fun.

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<v Speaker 5>I should get back into bacon.

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<v Speaker 3>You should, It's really fun.

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<v Speaker 5>What do you, Tracy? We know this is just a setup.

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<v Speaker 5>Because you want to talk about your bacon, why don't

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<v Speaker 5>you just tell us what you like to bake.

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<v Speaker 2>Hey, look, I don't bake that much. Actually in my household,

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<v Speaker 2>my husband bakes everything. So he does a really good

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<v Speaker 2>bass cheesecake, really good chocolate chip cookies, things like that.

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<v Speaker 2>But if you were doing first principle baking, I imagine

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<v Speaker 2>you know how difficult it is and all the things

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<v Speaker 2>that are involved in just making like a simple loaf

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<v Speaker 2>of bread.

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<v Speaker 6>I am aware.

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<v Speaker 5>And the other thing is not only I understand that

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<v Speaker 5>it's very complex, but beyond that, I'm always flabbergested at

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<v Speaker 5>the idea of doing it at industrial scale or semi

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<v Speaker 5>industrial scale, and how that even works. I have no idea,

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<v Speaker 5>to be honest, honestly, industrial scale food preparation at all

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<v Speaker 5>seems crazy to me, like steaks and everything, Like how

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<v Speaker 5>do you do it over and over and over again

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<v Speaker 5>and get a repeatable process? It is like a fascinating

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<v Speaker 5>question to me.

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<v Speaker 2>Right, So that's really interesting in and of itself. But

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<v Speaker 2>the other interesting thing about the baking business at industrial scale,

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<v Speaker 2>as you just pointed out, is it's kind of a

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<v Speaker 2>microcosm for the economy. You have all these commodity inputs,

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<v Speaker 2>which obviously move around along with inflation. You have labor issues,

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<v Speaker 2>you have to get bakers who want to get into

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<v Speaker 2>work really really early in the morning, and obviously you

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<v Speaker 2>also have consumer demands. So it's really an interesting lens

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<v Speaker 2>to kind of look through.

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<v Speaker 5>Well, one of our the favorite episodes that we've ever done,

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<v Speaker 5>which I think was twenty twenty two or maybe twenty twenty.

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<v Speaker 4>One, long time ago, we.

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<v Speaker 5>Talked to a commercial baker in Chicago, and I've always

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<v Speaker 5>wanted to do more. There was such a pivotal episode

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<v Speaker 5>for us, and I was like, well, you know, we

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<v Speaker 5>learned a lot about what was going on with commodity costs,

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<v Speaker 5>we learned a lot what was going on with pricing, power,

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<v Speaker 5>et cetera. Well, it's twenty twenty five now I would

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<v Speaker 5>like to learn more about what's going on.

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<v Speaker 2>All right, So we're gonna dive back into baking, possibly

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<v Speaker 2>not on a first principal basis, but we have the

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<v Speaker 2>perfect guest. We're going to be speaking with Andy Cayden.

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<v Speaker 5>He diden banking baking from first principles to be a

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<v Speaker 5>really good that would be like a good name for

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<v Speaker 5>a cookbook. All right, Sorry, keep going.

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<v Speaker 2>Good name for a baking podcast. Perhaps, Okay, we're going

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<v Speaker 2>to be speaking with Andy Cayden. He is the owner

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<v Speaker 2>of a bakery in LA that's called Bub and Grandma's.

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<v Speaker 2>They do wholesale orders for a bunch of different LA restaurants,

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<v Speaker 2>so industrial scale, as you mentioned, Joe, but they also

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<v Speaker 2>have a retail restaurant that does sandwiches and they're in

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<v Speaker 2>the process of opening a pizzerias.

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<v Speaker 3>So amazing all the.

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<v Speaker 2>Baked goods Andy, welcome to the show.

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<v Speaker 6>Really good to be here, Thanks for having me.

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<v Speaker 2>Shall we start out with where did your interest in

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<v Speaker 2>bread actually come from? Was this like a COVID trope

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<v Speaker 2>where everyone started doing their own sour dough and got

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<v Speaker 2>really into carbohydrates.

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<v Speaker 6>Maybe I'm a little prot Covid in my obsession. I

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<v Speaker 6>was a writer in advertising and TV for about a

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<v Speaker 6>decade after school and learned fairly quickly after I got

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<v Speaker 6>to Los Angeles about sixteen years ago that I hated

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<v Speaker 6>it and hated myself for contributing to sort of the

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<v Speaker 6>advertising culture, so to speak, and I needed to escape

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<v Speaker 6>and always had an obsession with cooking and eating and

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<v Speaker 6>decided to focus on something that I saw missing from

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<v Speaker 6>the Los Angeles landscape. After I moved here from the

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<v Speaker 6>East Coast. I grew up in New Jersey kind of

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<v Speaker 6>in Italian Jewish sandwich mecca, and saw that there was

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<v Speaker 6>sort of a glaring absence of those style of kind

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<v Speaker 6>of walk into it and have a great sandwich kind

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<v Speaker 6>of experience in Los Angeles. There are a few notable spots,

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<v Speaker 6>but they aren't everywhere like they are in New York

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<v Speaker 6>and New Jersey. I decided to start writing some business

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<v Speaker 6>plans and figure out how to open a sandwich shop here,

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<v Speaker 6>and you know, started working at sandwich hoop in Hollywood

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<v Speaker 6>called Potato Chips for free on the weekends, staging at

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<v Speaker 6>a variety of bakeries, just to try and figure out

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<v Speaker 6>how bread worked. And in that process of trying to

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<v Speaker 6>figure out how bread works, simply just to talk to

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<v Speaker 6>bakers about what I wanted, I started baking daily at

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<v Speaker 6>home and got into that pseudo Covid rhythm of daily

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<v Speaker 6>baking and the obsession of that comes from falling into it,

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<v Speaker 6>you know, into its grasp, and you know, started giving

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<v Speaker 6>away all the bread I was making, and it found

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<v Speaker 6>its way to a friend of mine who worked at

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<v Speaker 6>a local restaurant and the owner called me out of

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<v Speaker 6>the blue and asked if I could make bread for

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<v Speaker 6>him daily. I said yes, and hasn't stopped for ten years.

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<v Speaker 2>Wait, so initially were you just baking bread at scale

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<v Speaker 2>in your kitchen.

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<v Speaker 6>I started as just for me, just as an experiment,

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<v Speaker 6>but very quickly kind of once I had that first account,

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<v Speaker 6>which was maybe six months after I started baking, six

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<v Speaker 6>months to a year, the attention came quickly and I

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<v Speaker 6>started needing to level up over and over and over again.

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<v Speaker 6>So the first place that I would mix the bread

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<v Speaker 6>in my house and ferment it there, and then shape

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<v Speaker 6>it and take it to a pizza place around the

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<v Speaker 6>corner and bake it in there pizza oven. It was

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<v Speaker 6>a variety of these acts together, baking in other bakeries

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<v Speaker 6>off hours to get things done, and as the demand

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<v Speaker 6>grew very quickly, I quickly had to figure out how

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<v Speaker 6>to run a business, not just bake a few loaves

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<v Speaker 6>of bread out of my house, and moved into a

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<v Speaker 6>semi legitimate space at about a year and a half.

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<v Speaker 5>Flash forward to today, zooming out, why don't you tell

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<v Speaker 5>us about the size and scope of your businesses? What

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<v Speaker 5>do you have right now just in terms of a

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<v Speaker 5>volume and number of employees stuff like that.

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<v Speaker 6>The wholesale bakery, which is what that story evolved into,

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<v Speaker 6>is now a fifty person business. We have a sixty

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<v Speaker 6>five hundred square foot facility that produces bread, just bread,

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<v Speaker 6>not pastry, for about one hundred and eighty restaurants in

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<v Speaker 6>Los Angeles. It's a pretty wide distribution, and we are

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<v Speaker 6>still trying to grow. We're kind of wall to wall

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<v Speaker 6>in that space and need to move in the next

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<v Speaker 6>two years, so we're starting to investigate what that would

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<v Speaker 6>look like. We also opened a retail restaurant almost three

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<v Speaker 6>years ago, which is insane how quickly that three years

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<v Speaker 6>has passed in our weird time vortex that we live

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<v Speaker 6>within now, and that is another almost fifty person business

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<v Speaker 6>in the Glassow Park neighborhood of Los Angeles. We are

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<v Speaker 6>in the process of opening a pizza place in Highland Park,

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<v Speaker 6>a neighboring neighborhood, that will be open, hopefully in the

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<v Speaker 6>next four to five weeks, so that'll be another thirty employees,

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<v Speaker 6>growing to fifty over time.

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<v Speaker 2>Why did you decide to do the retail sandwich shop,

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<v Speaker 2>because I imagine wholesale actually sounds kind of nice because you're

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<v Speaker 2>still making a product, but you're divorced from face to

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<v Speaker 2>face interact with customers, which sounds nice to me, but

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<v Speaker 2>obviously you have a different opinion.

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<v Speaker 6>No, I don't. I mean, we started with wholesale. We

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<v Speaker 6>started in this less sexy, less customer facing environment for

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<v Speaker 6>the first say, five years of the business before we

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<v Speaker 6>you know, changed gears to open the retail restaurant. The

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<v Speaker 6>wholesale business is a much more steady ship. I sort

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<v Speaker 6>of describe it as you have this big ship. It's

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<v Speaker 6>moving up and down in the water, but ultimately as

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<v Speaker 6>forward moving. It's harder to capsize. It's harder to knock

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<v Speaker 6>off course, and that makes it a little bit, let's say,

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<v Speaker 6>less crazy the restaurant business, which was what I wanted

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<v Speaker 6>to get into in the first place. Had I known

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<v Speaker 6>what it would be like at the now that I'm there,

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<v Speaker 6>you know, maybe a wholesale would have been better. To

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<v Speaker 6>stay out. It's so much harder. It's much more dynamic,

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<v Speaker 6>everything is changing all the time, much more difficult to

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<v Speaker 6>isolate the variables. There's far more variable to consider in

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<v Speaker 6>the restaurant, especially when you bring in customer customer behaviors

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<v Speaker 6>and how things really just consistently fluctuate across the board.

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<v Speaker 5>One of the themes that comes up in a range

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<v Speaker 5>of topics that we talk about is distribution, and actually

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<v Speaker 5>well distribution in terms of sales, but also the physical distribution.

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<v Speaker 5>How does it work in Los Angeles? Do you have

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<v Speaker 5>your own vans? Are there third parties that drop off

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<v Speaker 5>the bread to the restaurants?

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<v Speaker 6>Like?

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<v Speaker 5>Talk about how you like built up that network and

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<v Speaker 5>how the bread physically gets from your commercial bakery into

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<v Speaker 5>the restaurant.

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<v Speaker 6>Sure, yeah, we have. Currently we have six vans that

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<v Speaker 6>are either leased or owned, and it's been a bit

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<v Speaker 6>of an excruciating endeavor building out this whole network because

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<v Speaker 6>it is a major, major part of what we do,

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<v Speaker 6>especially because we're wall to wall. When I say wal

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<v Speaker 6>to wall, it basically means there is literally no more

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<v Speaker 6>ovens based per hour available for new loaves of bread

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<v Speaker 6>to increase our productions. So if you start baking at

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<v Speaker 6>two thirty in the morning and you need to get

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<v Speaker 6>bread to all of these accounts before they open at

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<v Speaker 6>eight am, you have a very narrow window to cool

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<v Speaker 6>that bread, pack that bread, get it into the vans,

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<v Speaker 6>and get it out to these accounts. So our ops

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<v Speaker 6>team at the bakery are true geniuses and building out

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<v Speaker 6>these roots because you have only had this very narrow

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<v Speaker 6>gap to hit, and if there's famous La traffic or

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<v Speaker 6>anything else that gets backed up in the baking process,

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<v Speaker 6>you are scrambling to try and make sure that you

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<v Speaker 6>take care of these accounts in a way where they

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<v Speaker 6>can still do their jobs. So we have to do

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<v Speaker 6>our job, not only just the baking job, but the

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<v Speaker 6>distribution job before they show up, before anybody else from

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<v Speaker 6>our accounts show up to work. Also, the vans themselves

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<v Speaker 6>are you know, deeply problematic. They are the number one

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<v Speaker 6>thing that breaks needs service, needs attention, you know, more,

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<v Speaker 6>even more so than our ovens, which are in near

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<v Speaker 6>constant use. And we have explored a number of different options,

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<v Speaker 6>especially for when we potentially move to a bigger space

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<v Speaker 6>about outsourcing our distribution. There are a lot of upstart

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<v Speaker 6>wholesale distribution companies, some of which are based in La

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<v Speaker 6>a lot more in San Francisco that are sort of

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<v Speaker 6>taking the Uber approach and outsourcing their drivers or having

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<v Speaker 6>a dedicated pool of drivers who work with a variety

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<v Speaker 6>of different accounts as opposed to one to one so that,

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<v Speaker 6>you know, one of the major issues with our business

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<v Speaker 6>is the you know, fluctuating repair and maintenance numbers for

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<v Speaker 6>our vans. If we can offload that to someone else,

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<v Speaker 6>that is something that we have certainly looked into. But

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<v Speaker 6>when we get into the mix with these conversations, we

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<v Speaker 6>always kind of end in the same place where, yes,

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<v Speaker 6>we are not a customer you know, a consumer facing company,

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<v Speaker 6>but our business relies on that single interaction between the

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<v Speaker 6>chefs and our drivers. They are our point of contact

0:11:57.080 --> 0:12:00.000
<v Speaker 6>with our customers. And if that is not an authentic connection,

0:12:00.040 --> 0:12:02.800
<v Speaker 6>and if that is not something our employees are connecting

0:12:02.840 --> 0:12:05.840
<v Speaker 6>with our customers, there's a potential for things to go

0:12:05.920 --> 0:12:09.040
<v Speaker 6>wrong and a potential for that relationship to be sour.

0:12:09.240 --> 0:12:12.760
<v Speaker 6>So we've ultimately stuck with our own employees and our

0:12:12.800 --> 0:12:13.800
<v Speaker 6>own vans for now.

0:12:14.200 --> 0:12:16.200
<v Speaker 5>Tracy, I'm just thinking about how crazy it must be

0:12:16.280 --> 0:12:18.720
<v Speaker 5>like have an interest in bread such as yourself, and

0:12:18.760 --> 0:12:20.160
<v Speaker 5>then suddenly like you're in the.

0:12:20.080 --> 0:12:21.280
<v Speaker 3>Break become a mechanic.

0:12:21.280 --> 0:12:23.240
<v Speaker 5>Oh, you're in the break prayer business too, and you

0:12:23.280 --> 0:12:24.280
<v Speaker 5>got to take that into account.

0:12:24.320 --> 0:12:24.440
<v Speaker 3>Now.

0:12:24.520 --> 0:12:26.320
<v Speaker 2>I was thinking the same thing, and it's something that

0:12:26.400 --> 0:12:29.400
<v Speaker 2>I guess when people envision a bakery you don't necessarily

0:12:29.440 --> 0:12:33.480
<v Speaker 2>think about the transportation and delivery aspect of it. But Andy,

0:12:33.880 --> 0:12:37.520
<v Speaker 2>you mentioned two thirty am just then and the narrow

0:12:37.600 --> 0:12:41.400
<v Speaker 2>window for delivery, and I have to ask, what's it

0:12:41.520 --> 0:12:45.640
<v Speaker 2>like getting actual workers in the door? Who who want

0:12:45.679 --> 0:12:47.880
<v Speaker 2>to I guess wake up at like one am in

0:12:47.920 --> 0:12:49.400
<v Speaker 2>the morning and go bake bread.

0:12:50.480 --> 0:12:53.520
<v Speaker 6>Yeah, it's it's tricky, you know. You first of all,

0:12:53.559 --> 0:12:57.880
<v Speaker 6>you have to love it. You have to love the process.

0:12:58.120 --> 0:13:02.440
<v Speaker 6>And I mean the two thirds the aspect is, you know,

0:13:03.280 --> 0:13:08.319
<v Speaker 6>very very early and a very very different lifestyle in

0:13:08.600 --> 0:13:11.880
<v Speaker 6>a literal way. You are falling asleep at five thirty pm,

0:13:12.400 --> 0:13:15.920
<v Speaker 6>and that means that your you know, connection with your

0:13:15.920 --> 0:13:18.400
<v Speaker 6>family or connection with your friends. You're operating on a

0:13:18.400 --> 0:13:21.680
<v Speaker 6>completely different time zone than they are, and it makes

0:13:21.720 --> 0:13:24.600
<v Speaker 6>things complicated if folks are not operating on the same

0:13:24.600 --> 0:13:29.760
<v Speaker 6>schedule as you. But you know, the it's that was

0:13:29.800 --> 0:13:32.280
<v Speaker 6>the last baking ship that that I did was the

0:13:32.320 --> 0:13:35.600
<v Speaker 6>Sunday morning two thirty am bake for the Hollywood Farmer's Market.

0:13:35.720 --> 0:13:38.440
<v Speaker 6>I would, you know, get up at two roll down

0:13:38.440 --> 0:13:40.880
<v Speaker 6>to the bakery. It would be just me in the dark,

0:13:41.000 --> 0:13:44.800
<v Speaker 6>a lot of people returning from their various parties, on

0:13:44.840 --> 0:13:48.000
<v Speaker 6>Saturday night, which made driving there a little bit sketchy,

0:13:48.040 --> 0:13:51.040
<v Speaker 6>but always you know, being careful and then you know,

0:13:51.120 --> 0:13:53.360
<v Speaker 6>finish the bake, pack it up, put it in my truck,

0:13:53.400 --> 0:13:56.240
<v Speaker 6>and go to the farmer's market and sell it. And

0:13:56.280 --> 0:13:58.240
<v Speaker 6>then the day would wrap up around two thirty, so

0:13:58.240 --> 0:14:00.720
<v Speaker 6>it would be this twelve hour kind of sprint and

0:14:00.760 --> 0:14:04.160
<v Speaker 6>then sale and then come back. And you know, at

0:14:04.200 --> 0:14:06.880
<v Speaker 6>a certain point it was the only bake shift that

0:14:06.920 --> 0:14:09.400
<v Speaker 6>I was doing because I had to manage the business

0:14:09.840 --> 0:14:11.520
<v Speaker 6>during the other days of the week that I was

0:14:11.559 --> 0:14:15.120
<v Speaker 6>not doing that. And when you just bake one day

0:14:15.120 --> 0:14:18.360
<v Speaker 6>a week at two thirty in the morning, it scrambles

0:14:18.400 --> 0:14:21.840
<v Speaker 6>your mind so wildly and your sleep schedule that I

0:14:21.880 --> 0:14:24.440
<v Speaker 6>had to eventually abandon it just because I needed more

0:14:24.480 --> 0:14:27.240
<v Speaker 6>time to manage the businesses. But you really have to

0:14:27.720 --> 0:14:30.960
<v Speaker 6>subscribe to the lifestyle if you try and push the edge,

0:14:31.440 --> 0:14:34.880
<v Speaker 6>you know, especially when I was baking and managing five days,

0:14:34.920 --> 0:14:36.920
<v Speaker 6>baking five days a week and still trying to manage

0:14:36.920 --> 0:14:39.400
<v Speaker 6>the business, it was getting sick a lot. It was

0:14:39.560 --> 0:14:43.920
<v Speaker 6>very difficult to stay healthy when you're operating across two

0:14:44.880 --> 0:14:47.680
<v Speaker 6>you know, time zones. Really you're living in this kind

0:14:47.720 --> 0:14:50.960
<v Speaker 6>of Oh my wife and my friends are all living

0:14:50.960 --> 0:14:53.440
<v Speaker 6>in this time zone, and my business is living in

0:14:53.480 --> 0:14:56.240
<v Speaker 6>this time zone, and I need both. I need to

0:14:56.240 --> 0:14:59.680
<v Speaker 6>be there for both. Those were far more complicated times

0:14:59.720 --> 0:15:03.280
<v Speaker 6>for my own health. But we're on the other side

0:15:03.280 --> 0:15:03.880
<v Speaker 6>of that now.

0:15:04.040 --> 0:15:07.760
<v Speaker 5>We mentioned in the beginning, you know, we like this

0:15:07.920 --> 0:15:11.320
<v Speaker 5>topic because it's sort of a lends into everything. But

0:15:11.440 --> 0:15:13.480
<v Speaker 5>what are you seeing today in terms of you know,

0:15:13.480 --> 0:15:15.960
<v Speaker 5>if you compare now to when you started, how do

0:15:16.040 --> 0:15:18.920
<v Speaker 5>you think or versus the peak of the inflation whatever was,

0:15:19.200 --> 0:15:21.680
<v Speaker 5>how do things look today when it comes to both

0:15:22.120 --> 0:15:27.120
<v Speaker 5>hiring availability and also raw commodity cost ingredient costs.

0:15:27.720 --> 0:15:32.440
<v Speaker 6>Hiring availability is unique for us. Obviously, we are looking

0:15:32.480 --> 0:15:35.680
<v Speaker 6>for a very specialized group of people. So the skills

0:15:35.720 --> 0:15:40.680
<v Speaker 6>that they hopefully already have are in rare supply in

0:15:40.720 --> 0:15:44.680
<v Speaker 6>Los Angeles, and that makes hiring complicated far more so

0:15:44.760 --> 0:15:47.040
<v Speaker 6>for the wholesale bakery than for the restaurant. The restaurant

0:15:47.080 --> 0:15:49.600
<v Speaker 6>has a lot of over the pool is much wider,

0:15:49.920 --> 0:15:52.800
<v Speaker 6>and we have very little trouble hiring at the restaurant

0:15:54.040 --> 0:15:55.440
<v Speaker 6>the bakery.

0:15:55.480 --> 0:15:58.080
<v Speaker 5>Would you have said this same thing in twenty twenty

0:15:58.120 --> 0:16:00.440
<v Speaker 5>two or twenty twenty three, or does it feel easier

0:16:00.480 --> 0:16:02.560
<v Speaker 5>today than it would have back then at the at

0:16:02.560 --> 0:16:04.560
<v Speaker 5>the retail level, because that's where that's where like all

0:16:04.600 --> 0:16:06.640
<v Speaker 5>the complaints were, right, everyone, all the restaurants in the

0:16:06.680 --> 0:16:09.440
<v Speaker 5>service entities were complaining about how impossible it was.

0:16:10.400 --> 0:16:14.320
<v Speaker 6>I think that it's I think that it's impossible if

0:16:14.320 --> 0:16:18.760
<v Speaker 6>you don't already have a name that people know. And

0:16:18.840 --> 0:16:21.400
<v Speaker 6>I think for us, we've spent a lot of our

0:16:21.400 --> 0:16:23.880
<v Speaker 6>efforts making sure that our employees are well taken care

0:16:23.920 --> 0:16:27.640
<v Speaker 6>of and supported and treated like the human beings that

0:16:27.680 --> 0:16:31.440
<v Speaker 6>they are. And I think that when we open the

0:16:31.480 --> 0:16:35.000
<v Speaker 6>restaurant after the bakery, that was already somewhat established in

0:16:35.040 --> 0:16:39.160
<v Speaker 6>the in the public eye, so that helps us to

0:16:39.320 --> 0:16:41.920
<v Speaker 6>kind of make this place. I mean, this is the

0:16:42.160 --> 0:16:43.440
<v Speaker 6>point of it all is we want to make this

0:16:43.480 --> 0:16:46.520
<v Speaker 6>a desirable place, uh for for people to work, so

0:16:46.520 --> 0:16:48.240
<v Speaker 6>that when they come here, they have a good time,

0:16:48.560 --> 0:16:51.360
<v Speaker 6>they're well supported, they get fed, they get treated well,

0:16:51.360 --> 0:16:55.800
<v Speaker 6>they have health care. And you know, we really built

0:16:55.800 --> 0:16:59.360
<v Speaker 6>this thing on that it's becoming harder and harder to

0:16:59.400 --> 0:17:02.320
<v Speaker 6>have a functional business including all of those things, which

0:17:02.360 --> 0:17:05.000
<v Speaker 6>is you know, the real issue at hand here is

0:17:05.040 --> 0:17:10.440
<v Speaker 6>that the expenses are enumerting and the you know, sales

0:17:10.480 --> 0:17:14.760
<v Speaker 6>remain the same. So when we talk about raw materials,

0:17:15.320 --> 0:17:18.080
<v Speaker 6>there's been there's were actually in a much better place

0:17:18.119 --> 0:17:20.440
<v Speaker 6>than we were, say a year ago or even a

0:17:20.520 --> 0:17:25.080
<v Speaker 6>year before that. The bakery goes by one ingredient, it's flour.

0:17:24.800 --> 0:17:28.800
<v Speaker 6>Flour is wheat, and wheat is you know, a global

0:17:28.800 --> 0:17:34.280
<v Speaker 6>commodity that has a lot of fluctuations. It's usually compared

0:17:34.280 --> 0:17:39.439
<v Speaker 6>to others, fairly steady. But for example, when the Russia

0:17:39.520 --> 0:17:43.439
<v Speaker 6>Ukraine War broke out there Russia was not allowing Ukraine's

0:17:43.440 --> 0:17:45.960
<v Speaker 6>wheat to leave the country. Ukraine is the sort of

0:17:46.000 --> 0:17:50.080
<v Speaker 6>bread basket provider of wheat for Europe, and when that happens,

0:17:50.200 --> 0:17:52.879
<v Speaker 6>there's much more demand coming from the United States. Prices

0:17:52.920 --> 0:17:56.479
<v Speaker 6>go up, and the American users of American wheat are

0:17:56.520 --> 0:17:58.760
<v Speaker 6>the ones who end up paying more so that those

0:17:58.800 --> 0:18:01.440
<v Speaker 6>products end up in Europe cover for the loss of supply.

0:18:02.480 --> 0:18:06.680
<v Speaker 6>So we saw maybe a ten percent increase in flour pricing.

0:18:07.119 --> 0:18:09.560
<v Speaker 6>It caused us to have to drive our prices up

0:18:09.600 --> 0:18:12.280
<v Speaker 6>for the first time in a long time bread wise.

0:18:14.080 --> 0:18:17.160
<v Speaker 6>Now it has settled back down, but in the meantime,

0:18:17.200 --> 0:18:20.440
<v Speaker 6>everything else has gotten more expensive, and you know, there's

0:18:20.520 --> 0:18:25.280
<v Speaker 6>there's a you know, massive wave of restaurant closures in

0:18:25.320 --> 0:18:28.440
<v Speaker 6>Los Angeles right now, including yesterday, Coal's one hundred and

0:18:28.480 --> 0:18:31.800
<v Speaker 6>seventeen year old restaurant announced that it's closing. The pantry,

0:18:31.800 --> 0:18:34.520
<v Speaker 6>which has been around for one hundred years closed. It's

0:18:34.520 --> 0:18:38.840
<v Speaker 6>a very very very very difficult time for restaurants to thrive,

0:18:39.040 --> 0:18:42.240
<v Speaker 6>let you know, survive, let alone thrive in this town.

0:18:42.400 --> 0:18:45.080
<v Speaker 6>So interesting times for sure.

0:18:51.720 --> 0:18:54.439
<v Speaker 2>Just on the commodities front, how does it work in

0:18:54.520 --> 0:18:58.480
<v Speaker 2>terms of actually sourcing things like flower Do you sign

0:18:58.720 --> 0:19:02.760
<v Speaker 2>you know, forward agreement with suppliers at a certain price

0:19:02.960 --> 0:19:06.359
<v Speaker 2>and I guess, like how long term are those prices set.

0:19:07.640 --> 0:19:11.280
<v Speaker 6>Yeah, it's depends very much on volume. And we are

0:19:11.280 --> 0:19:14.359
<v Speaker 6>in this very unique sort of middle ground where we

0:19:14.400 --> 0:19:17.560
<v Speaker 6>are not a giant twenty five thousand square foot bakery

0:19:17.560 --> 0:19:19.880
<v Speaker 6>and we are not one of the sort of more

0:19:19.880 --> 0:19:22.879
<v Speaker 6>retail oriented two thousand square feet bakeries. We are in

0:19:22.920 --> 0:19:25.399
<v Speaker 6>the middle looking to make this leap to where we

0:19:25.440 --> 0:19:28.320
<v Speaker 6>can buy directly from our purveyors, and when we can

0:19:28.480 --> 0:19:31.240
<v Speaker 6>like purveyors as in non distributors, directly from King Arthur,

0:19:31.280 --> 0:19:34.879
<v Speaker 6>directly from Camus Country Mill, directly from a variety of

0:19:34.920 --> 0:19:37.680
<v Speaker 6>other flour purveyors. And when we can do those types

0:19:37.720 --> 0:19:40.040
<v Speaker 6>of things that buy at scale, say seventeen to twenty

0:19:40.080 --> 0:19:42.720
<v Speaker 6>pallets of flour at a time, we can lock in

0:19:42.800 --> 0:19:45.400
<v Speaker 6>forward pricing with King Arthur, with some of the other ones.

0:19:45.440 --> 0:19:48.680
<v Speaker 6>But in the moment now where we're operating through distributors,

0:19:49.119 --> 0:19:53.920
<v Speaker 6>we are subject to their markup and they are fluctuating

0:19:54.080 --> 0:19:57.439
<v Speaker 6>what they're doing based on whatever algorithms they're using to

0:19:57.480 --> 0:20:01.760
<v Speaker 6>calculate proper pricing, not only us from what they're getting

0:20:01.840 --> 0:20:05.720
<v Speaker 6>charged from the you know, the actual producer, but also

0:20:06.480 --> 0:20:09.240
<v Speaker 6>however their business is doing, and whatever you know markup

0:20:09.280 --> 0:20:12.320
<v Speaker 6>they need to include. So what we do in that circumstance,

0:20:12.359 --> 0:20:16.119
<v Speaker 6>and what most restaurants do is regularly pit distributors against

0:20:16.160 --> 0:20:19.000
<v Speaker 6>each other for our business, especially because we have a

0:20:19.040 --> 0:20:21.760
<v Speaker 6>lot of leverage with our flower orders. It's it's a

0:20:21.840 --> 0:20:25.560
<v Speaker 6>fairly significant regular order. So even if they're making a

0:20:25.680 --> 0:20:29.720
<v Speaker 6>very small amount on that on each bag, there there's

0:20:29.800 --> 0:20:32.440
<v Speaker 6>a large volume and a large frequency that has those

0:20:32.800 --> 0:20:35.840
<v Speaker 6>purveyors kind of jockeying for the lower price. And that's

0:20:36.080 --> 0:20:41.080
<v Speaker 6>there's no service, there's no anything else that really matters

0:20:41.080 --> 0:20:42.959
<v Speaker 6>in that relationship. It's just if you can get us

0:20:42.960 --> 0:20:44.800
<v Speaker 6>the price we will order from you this week, and

0:20:45.280 --> 0:20:47.800
<v Speaker 6>they know that and they fight, and it's a weekly price.

0:20:49.400 --> 0:20:52.200
<v Speaker 6>It's it's more frequent than week weekly. At the moment,

0:20:52.400 --> 0:20:55.960
<v Speaker 6>there's a little bit of flux June June, you know.

0:20:56.000 --> 0:20:59.400
<v Speaker 6>And I just have regular conversations with King Arthur, who's

0:20:59.400 --> 0:21:03.159
<v Speaker 6>our main brand flower supplier, who are one of the

0:21:03.200 --> 0:21:05.919
<v Speaker 6>most wonderful businesses in the country and just good people

0:21:05.960 --> 0:21:11.680
<v Speaker 6>and always you know, driven to help their clients. They

0:21:12.040 --> 0:21:16.040
<v Speaker 6>always are monitoring, you know, the commodity future futures and

0:21:16.119 --> 0:21:20.359
<v Speaker 6>how things are looking going forward. And I will sometimes

0:21:20.520 --> 0:21:23.280
<v Speaker 6>reach out to them to find out, you know, how

0:21:23.560 --> 0:21:26.359
<v Speaker 6>how they are pricing things relative to who they're selling

0:21:26.359 --> 0:21:28.920
<v Speaker 6>to the distributors, so that I can see if the

0:21:29.480 --> 0:21:33.200
<v Speaker 6>increases in price are coming via the distributor or via

0:21:33.280 --> 0:21:35.760
<v Speaker 6>King Arthur, and then I'll know whether I have some

0:21:35.920 --> 0:21:38.480
<v Speaker 6>leverage to kind of push down a little bit further

0:21:38.560 --> 0:21:41.159
<v Speaker 6>to try and fight for cheaper prices. But there was

0:21:41.200 --> 0:21:43.480
<v Speaker 6>a big spy, you know, things have been trending downward

0:21:43.600 --> 0:21:47.840
<v Speaker 6>in price that the war, you know, the embargo opened

0:21:47.880 --> 0:21:50.080
<v Speaker 6>up or whatever it was that opened up and allowed

0:21:50.080 --> 0:21:52.760
<v Speaker 6>the wheat to leave Ukraine. So prices in the state

0:21:52.880 --> 0:21:56.199
<v Speaker 6>settled back down because there's less exports, and it's a

0:21:57.400 --> 0:22:01.000
<v Speaker 6>you know, something that if you're constantly monitoring, it is

0:22:01.080 --> 0:22:05.520
<v Speaker 6>changing very often in minor increments. But if you do

0:22:05.560 --> 0:22:09.040
<v Speaker 6>that across an entire batch of milled wheat, that's that's

0:22:09.160 --> 0:22:10.479
<v Speaker 6>hundreds of thousands of dollars.

0:22:11.040 --> 0:22:14.159
<v Speaker 2>So how does that actually feed into your prices for bread?

0:22:14.440 --> 0:22:17.200
<v Speaker 2>And how dynamic are they If you get a price

0:22:17.280 --> 0:22:20.879
<v Speaker 2>increase one day, do you immediately pass that through to

0:22:20.920 --> 0:22:21.520
<v Speaker 2>the customer?

0:22:22.440 --> 0:22:27.440
<v Speaker 6>Almost never? And that's you know, the increases and decreases

0:22:27.560 --> 0:22:31.199
<v Speaker 6>are fairly minor at the moment. They are in flux,

0:22:31.320 --> 0:22:34.119
<v Speaker 6>but they are staying in the general vicinity. You know,

0:22:34.160 --> 0:22:38.000
<v Speaker 6>if we're talking specifics, we're talking about somewhere between fifteen

0:22:38.160 --> 0:22:41.919
<v Speaker 6>and seventeen fifty for one fifty pound bag of bread flour,

0:22:42.440 --> 0:22:46.119
<v Speaker 6>and that fluctuation, it stays in that zone. Maybe a

0:22:46.200 --> 0:22:48.520
<v Speaker 6>year ago it was up at twenty three. And if

0:22:48.560 --> 0:22:52.480
<v Speaker 6>you think about that, if we're ordering let's say five

0:22:52.520 --> 0:22:56.159
<v Speaker 6>thousand pounds a week of flour, it's actually more than that.

0:22:56.280 --> 0:22:59.159
<v Speaker 6>I think it's closer to sixty five hundred pounds. And

0:22:59.200 --> 0:23:01.679
<v Speaker 6>we're talking about a fl fluctuation of a dollar that

0:23:01.840 --> 0:23:04.960
<v Speaker 6>is a massive change in our end of year, you know,

0:23:05.160 --> 0:23:08.479
<v Speaker 6>bottom line. So it's the kind of thing where if

0:23:08.520 --> 0:23:11.320
<v Speaker 6>there are any changes whatsoever within that zone, they're multiplied

0:23:11.480 --> 0:23:15.119
<v Speaker 6>over a large number of bags and end up changing

0:23:15.160 --> 0:23:18.080
<v Speaker 6>things fairly significantly. So we really have to even if

0:23:18.119 --> 0:23:20.359
<v Speaker 6>it's within that fifteen to seventeen range as opposed to

0:23:20.359 --> 0:23:22.240
<v Speaker 6>going all the way up to twenty three dollars a bag,

0:23:22.640 --> 0:23:25.040
<v Speaker 6>that is, it's crucial for us to stay on top

0:23:25.080 --> 0:23:26.879
<v Speaker 6>of it. But in terms of passing the pricing on,

0:23:27.640 --> 0:23:31.600
<v Speaker 6>we've given ourselves a pretty wide range to stay within it.

0:23:31.760 --> 0:23:34.480
<v Speaker 6>That makes our pricing valid and we're constantly staying on

0:23:34.520 --> 0:23:37.320
<v Speaker 6>top of it. But bread, in general, the food cost

0:23:37.520 --> 0:23:40.040
<v Speaker 6>is not the main issue unless you're talking about a

0:23:40.119 --> 0:23:42.240
<v Speaker 6>jump from fifteen dollars a bag to twenty three dollars

0:23:42.320 --> 0:23:45.440
<v Speaker 6>a bag. The main issue is labor because cogs typically

0:23:45.440 --> 0:23:48.640
<v Speaker 6>with bread are in the ten to fifteen percent range,

0:23:48.640 --> 0:23:51.360
<v Speaker 6>which is the cheapest food product you can possibly make,

0:23:51.400 --> 0:23:54.760
<v Speaker 6>even if we're using like really fantastic ingredients like we are.

0:23:55.280 --> 0:23:57.080
<v Speaker 6>The thing is is it just takes a lot of

0:23:57.119 --> 0:24:00.800
<v Speaker 6>human beings and a lot of skilled human beings to

0:24:00.840 --> 0:24:04.119
<v Speaker 6>execute production. So if we're talking about the traditional model

0:24:04.119 --> 0:24:08.280
<v Speaker 6>where you see like thirty percent for labor, we're looking

0:24:08.320 --> 0:24:11.520
<v Speaker 6>at more forty two percent for labor and twelve percent

0:24:11.640 --> 0:24:14.639
<v Speaker 6>for cogs, where cogs typically in a restaurant food business

0:24:14.680 --> 0:24:17.040
<v Speaker 6>environment is somewhere to twenty five to thirty if you're

0:24:17.080 --> 0:24:20.919
<v Speaker 6>doing okay, we're at fourteen, So they the model is

0:24:20.920 --> 0:24:23.000
<v Speaker 6>a little bit different in the wholesale universe than it

0:24:23.040 --> 0:24:26.479
<v Speaker 6>is in the retail restaurant and that that is, you know,

0:24:26.480 --> 0:24:29.399
<v Speaker 6>we're able to have those extra bodies to get things

0:24:29.600 --> 0:24:32.520
<v Speaker 6>done because the cost of goods are sold low.

0:24:32.840 --> 0:24:35.400
<v Speaker 5>This is fascinating. Let's continue on this. But you're talking

0:24:35.400 --> 0:24:39.200
<v Speaker 5>about your wholesale distribution bakery, when you're talking about the restaurant.

0:24:39.280 --> 0:24:42.080
<v Speaker 5>How do you think that generally about the strategy of

0:24:42.200 --> 0:24:45.720
<v Speaker 5>price increases because obviously you know you're not going to

0:24:45.760 --> 0:24:47.920
<v Speaker 5>be sensitive to the day to day or the month

0:24:47.960 --> 0:24:51.399
<v Speaker 5>to month. My guess is many most companies want to

0:24:51.440 --> 0:24:54.159
<v Speaker 5>pass some sort of price increase on on a semi

0:24:54.200 --> 0:24:56.680
<v Speaker 5>regular basis, maybe once a year or something. But generally,

0:24:56.760 --> 0:25:00.639
<v Speaker 5>like talk about like how frequently you make those decisions

0:25:00.680 --> 0:25:03.360
<v Speaker 5>to increase prices and when.

0:25:04.440 --> 0:25:08.399
<v Speaker 6>Yeah, I would say that we are less on a

0:25:08.440 --> 0:25:12.399
<v Speaker 6>schedule than is typical for a larger bakery. I think

0:25:13.000 --> 0:25:17.000
<v Speaker 6>when you get to scale like us or larger, there's

0:25:17.880 --> 0:25:21.560
<v Speaker 6>an inclination just from the operation side of things to

0:25:21.840 --> 0:25:26.400
<v Speaker 6>make these these changes regular, and for us, it's more

0:25:26.440 --> 0:25:30.280
<v Speaker 6>about making sure that our accounts are getting what they

0:25:30.320 --> 0:25:33.359
<v Speaker 6>expect and are not being pushed further when it's no

0:25:33.840 --> 0:25:37.119
<v Speaker 6>real issue for us relative to cogs to float a

0:25:37.119 --> 0:25:40.440
<v Speaker 6>little bit of that within a range. It's also even

0:25:40.520 --> 0:25:45.080
<v Speaker 6>more relevant to monitor our competitors pricing. Our products are

0:25:45.080 --> 0:25:49.320
<v Speaker 6>not entirely apples to apples, talking about two different basic

0:25:49.440 --> 0:25:52.080
<v Speaker 6>what we call a house loaf, but most places call

0:25:52.119 --> 0:25:55.000
<v Speaker 6>a country loaf basic sour tow loaf of bread, which

0:25:55.400 --> 0:25:59.080
<v Speaker 6>you know we charge six dollars for wholesale and a

0:25:59.080 --> 0:26:01.480
<v Speaker 6>lot of other places I charge seven to fifty, but

0:26:01.520 --> 0:26:04.160
<v Speaker 6>their loaf is two hundred and fifty grams heavier than ours,

0:26:04.320 --> 0:26:07.359
<v Speaker 6>or some other difference. So it's difficult to track. But

0:26:07.480 --> 0:26:11.560
<v Speaker 6>in terms of what the bottom line is for our customers,

0:26:11.840 --> 0:26:14.520
<v Speaker 6>we have to stay within a range. We are a

0:26:14.600 --> 0:26:17.840
<v Speaker 6>higher end wholesale product, which makes us unique as well,

0:26:18.520 --> 0:26:20.720
<v Speaker 6>but at the same time that doesn't mean that we're

0:26:21.200 --> 0:26:24.720
<v Speaker 6>not competing with those who are making some more, you know,

0:26:24.880 --> 0:26:29.399
<v Speaker 6>sort of commercially mechanized loaves of bread. So we have

0:26:29.480 --> 0:26:32.080
<v Speaker 6>to be very mindful of our competitors' prices, and I

0:26:32.119 --> 0:26:36.200
<v Speaker 6>would say that reality mixed with some of the increases

0:26:36.400 --> 0:26:39.600
<v Speaker 6>in hogs, are what drive our price increases. I'd say

0:26:39.640 --> 0:26:44.320
<v Speaker 6>we've raised prices maybe twice in the last four years.

0:26:44.600 --> 0:26:47.760
<v Speaker 6>You know, I think we had no choice when bags

0:26:47.760 --> 0:26:50.120
<v Speaker 6>were all the way up at eight dollars more per

0:26:50.160 --> 0:26:52.040
<v Speaker 6>than they are now. And by the time we were

0:26:52.040 --> 0:26:54.439
<v Speaker 6>able to bring that price back down, which I think

0:26:54.920 --> 0:26:58.400
<v Speaker 6>I would say, you know, was around May of this year.

0:26:58.440 --> 0:27:02.000
<v Speaker 6>So it's a really long time of these elevated prices.

0:27:02.800 --> 0:27:07.399
<v Speaker 6>Other expenses like labor and outside things have increased to

0:27:07.440 --> 0:27:09.800
<v Speaker 6>the point where we can't lower the prices back down.

0:27:10.040 --> 0:27:11.600
<v Speaker 6>It's just the way that it goes. As much as

0:27:11.720 --> 0:27:15.760
<v Speaker 6>I'd like to, because I feel the benefit very you know,

0:27:15.800 --> 0:27:18.800
<v Speaker 6>I feel the benefit from passing savings off to the

0:27:19.119 --> 0:27:21.840
<v Speaker 6>to our accounts, but at a certain point you have

0:27:21.880 --> 0:27:25.000
<v Speaker 6>to protect the business and that's where we're at.

0:27:25.400 --> 0:27:27.359
<v Speaker 2>So I mentioned at the beginning that you're in the

0:27:27.400 --> 0:27:31.720
<v Speaker 2>process of opening a pizzeria, So congratulations on that on

0:27:31.760 --> 0:27:35.360
<v Speaker 2>the expansion. But one thing we hear a lot about

0:27:35.400 --> 0:27:40.240
<v Speaker 2>nowadays is the idea of, you know, regulation slowing down businesses,

0:27:40.320 --> 0:27:43.480
<v Speaker 2>and there seems to be certainly a dereg bent in

0:27:43.520 --> 0:27:48.240
<v Speaker 2>the Trump administration and a general sense that all these

0:27:48.320 --> 0:27:52.280
<v Speaker 2>rules and bureaucracy really slow things down. So I'm curious,

0:27:52.840 --> 0:27:55.719
<v Speaker 2>what's the process been like for you in opening the

0:27:55.720 --> 0:27:58.360
<v Speaker 2>pizza restaurant? How long have you been doing it? And

0:27:58.520 --> 0:28:01.960
<v Speaker 2>I guess how much paperwork have you actually had to do? Well?

0:28:02.080 --> 0:28:05.119
<v Speaker 6>Los Angeles within the restaurant world, is fairly famous for

0:28:05.280 --> 0:28:11.159
<v Speaker 6>the ineptitude of its governmental oversight agencies. We have to

0:28:11.560 --> 0:28:13.600
<v Speaker 6>sort of deal with both the county and the city.

0:28:13.960 --> 0:28:16.720
<v Speaker 6>There's building in safety and the health department. They don't

0:28:16.720 --> 0:28:18.720
<v Speaker 6>talk to each other, but you're they're both kind of

0:28:18.760 --> 0:28:21.320
<v Speaker 6>looking at the same thing, and they both point you

0:28:21.359 --> 0:28:24.480
<v Speaker 6>in different directions, and it gets very complicated when the

0:28:24.480 --> 0:28:27.119
<v Speaker 6>inspectors starts showing up, which is throughout the process. The

0:28:27.160 --> 0:28:28.800
<v Speaker 6>thing about the pizza place is that it was a

0:28:28.840 --> 0:28:32.320
<v Speaker 6>second gen space. It was already a pizzeria that said we're,

0:28:32.560 --> 0:28:34.760
<v Speaker 6>you know, stripping out all the equipment and rebuilding it.

0:28:35.240 --> 0:28:38.760
<v Speaker 6>But that makes the process significantly faster. And if I,

0:28:39.320 --> 0:28:41.720
<v Speaker 6>you know, I don't want to say anything or be

0:28:41.720 --> 0:28:44.120
<v Speaker 6>an absolutist in any way, but I will never do

0:28:44.200 --> 0:28:49.160
<v Speaker 6>a first gen space ever again because it's just excruciating.

0:28:49.200 --> 0:28:51.480
<v Speaker 6>And you know, when we open the restaurant, we signed

0:28:51.480 --> 0:28:56.720
<v Speaker 6>our lease in November of twenty nineteen, so taking obviously

0:28:56.760 --> 0:29:00.000
<v Speaker 6>there's a pandemic to consider, but it took us three

0:29:00.120 --> 0:29:02.840
<v Speaker 6>years to open. A lot of that was due to

0:29:03.400 --> 0:29:06.040
<v Speaker 6>problems with the city. You know, a lot of it

0:29:06.120 --> 0:29:09.080
<v Speaker 6>is very analog. They print up your application and it sits

0:29:09.120 --> 0:29:11.920
<v Speaker 6>on a literal stack on someone's desk, and if you

0:29:12.000 --> 0:29:15.400
<v Speaker 6>don't follow up with them incessantly, that stack just gets

0:29:15.640 --> 0:29:18.480
<v Speaker 6>piled on top and your thing just disappears deep into

0:29:18.520 --> 0:29:22.880
<v Speaker 6>the you know, into the file. So it's it's a

0:29:23.080 --> 0:29:26.560
<v Speaker 6>very very very difficult process. Do I think the exact

0:29:26.600 --> 0:29:30.040
<v Speaker 6>opposite and just stripping down things to nothing is the

0:29:30.320 --> 0:29:33.880
<v Speaker 6>is the answer? Definitely not. But you know, LA has

0:29:33.920 --> 0:29:36.880
<v Speaker 6>a lot of red tape to navigate. It also is

0:29:37.080 --> 0:29:40.880
<v Speaker 6>expensive red tape to navigate, so you're paying a ton

0:29:41.400 --> 0:29:45.200
<v Speaker 6>for you know, sort of non service and making things

0:29:45.360 --> 0:29:48.680
<v Speaker 6>really complicated for you. You can get to the very

0:29:48.840 --> 0:29:51.440
<v Speaker 6>very end of the finish line and you're you're ready

0:29:51.480 --> 0:29:53.920
<v Speaker 6>to open, and the help inspector walks into the last

0:29:54.000 --> 0:29:57.120
<v Speaker 6>day and says, this floor drain is not in the

0:29:57.160 --> 0:30:00.960
<v Speaker 6>right place based on the plans that they approve, and

0:30:01.040 --> 0:30:04.440
<v Speaker 6>you know, eight months ago from somebody else, and then

0:30:04.520 --> 0:30:07.520
<v Speaker 6>you have no choice but to spend an extra eight

0:30:07.560 --> 0:30:11.560
<v Speaker 6>thousand dollars re routing your plumbing and then getting plumbing inspection.

0:30:11.640 --> 0:30:15.160
<v Speaker 2>Again, sounds like you're speaking from personal experience on that one.

0:30:15.280 --> 0:30:16.920
<v Speaker 2>That's a very specific example.

0:30:17.440 --> 0:30:20.600
<v Speaker 5>I mean, by the way, I looked at Cohle's, the

0:30:20.640 --> 0:30:22.520
<v Speaker 5>restaurant you mentioned, and I'm reading the article and the

0:30:23.000 --> 0:30:27.320
<v Speaker 5>quote litany of reasons for closing pandemic actor and writer strike, crime,

0:30:28.040 --> 0:30:31.560
<v Speaker 5>labor costs, bureaucracy, et cetera. But just on this point,

0:30:31.600 --> 0:30:34.280
<v Speaker 5>like I have never worked in our Actually I did

0:30:34.400 --> 0:30:36.680
<v Speaker 5>work in actually worked you worked at a sandwich shop

0:30:36.760 --> 0:30:39.920
<v Speaker 5>and I worked in a Nigerian restaurant in college, which

0:30:39.960 --> 0:30:42.120
<v Speaker 5>I never talked about. But is it like the bear Basically,

0:30:42.160 --> 0:30:44.400
<v Speaker 5>that's all because when people hear all of this stuff

0:30:44.440 --> 0:30:45.920
<v Speaker 5>about like, oh, you got to move the dream, what

0:30:46.000 --> 0:30:47.880
<v Speaker 5>was there was like something with a balloon or something

0:30:47.920 --> 0:30:49.840
<v Speaker 5>like that. I don't remember the exact sceme, But is

0:30:49.880 --> 0:30:52.440
<v Speaker 5>it like that stressful where, like, you know, they come

0:30:52.480 --> 0:30:54.720
<v Speaker 5>in and everyone is like on bated breath about whether

0:30:54.760 --> 0:30:56.320
<v Speaker 5>they see something or not before you can.

0:30:56.240 --> 0:31:00.960
<v Speaker 6>Open the per The fear that has struck into the

0:31:00.960 --> 0:31:05.080
<v Speaker 6>hearts of restaurant managers when someone with a hanging neck

0:31:05.160 --> 0:31:08.440
<v Speaker 6>tag comes in from the city is overwhelming. The messages

0:31:08.520 --> 0:31:11.200
<v Speaker 6>on slack go immediately out, and everyone springs into gear

0:31:11.760 --> 0:31:15.000
<v Speaker 6>because a lot of the things that they require are

0:31:15.040 --> 0:31:18.960
<v Speaker 6>not logical, don't make sense. Are there for the purposes

0:31:19.000 --> 0:31:22.880
<v Speaker 6>of checking some ridiculous box from nineteen sixty five that

0:31:22.960 --> 0:31:25.720
<v Speaker 6>isn't applicable anymore, But no one wants to make the

0:31:25.800 --> 0:31:29.400
<v Speaker 6>effort to change things with the state government or the

0:31:29.440 --> 0:31:32.720
<v Speaker 6>county government, and you just kind of get locked into,

0:31:33.960 --> 0:31:36.440
<v Speaker 6>you know, for someone who is so focused on logic

0:31:36.640 --> 0:31:39.640
<v Speaker 6>and the logical approach to things and really reasoning things

0:31:39.640 --> 0:31:42.000
<v Speaker 6>out and finding out the best way forward, it's just

0:31:42.440 --> 0:31:46.040
<v Speaker 6>excruciatingly frustrating to be put in this position where nothing

0:31:46.120 --> 0:31:49.680
<v Speaker 6>is logical and the decisions of this individual largely have

0:31:49.800 --> 0:31:52.400
<v Speaker 6>to do with their mood that day or whether they

0:31:52.600 --> 0:31:55.080
<v Speaker 6>don't whether they like your place or whether they like you,

0:31:55.320 --> 0:31:58.080
<v Speaker 6>or whatever's going on. It could be motivated not by

0:31:58.200 --> 0:32:03.400
<v Speaker 6>anything on paper, but more about this sort of unknowable nuance,

0:32:04.520 --> 0:32:09.560
<v Speaker 6>and it's excruciatingly frustrating. There are, you know, known inspectors

0:32:09.560 --> 0:32:13.440
<v Speaker 6>that people fear, there are known inspectors that people hope for,

0:32:13.760 --> 0:32:15.400
<v Speaker 6>and you never know what you're going to get. There's

0:32:15.480 --> 0:32:19.280
<v Speaker 6>I heard stories of so a lot of architecture companies

0:32:19.320 --> 0:32:22.440
<v Speaker 6>have sort of sprung out to become expediters as well.

0:32:22.520 --> 0:32:26.000
<v Speaker 6>So they basically are will take all of your paperwork

0:32:26.040 --> 0:32:28.240
<v Speaker 6>and the ridiculous amount of stuff that you need to do.

0:32:28.680 --> 0:32:30.560
<v Speaker 6>You pay them a fixed fee, and they're the ones

0:32:30.600 --> 0:32:34.080
<v Speaker 6>who not only well if their architects design the restaurant,

0:32:34.080 --> 0:32:37.120
<v Speaker 6>but then will run everything through all the necessary channels

0:32:37.120 --> 0:32:39.800
<v Speaker 6>with the city and the county and the state. And

0:32:39.840 --> 0:32:42.800
<v Speaker 6>that costs an incredible amount. So that's another thing that

0:32:42.840 --> 0:32:45.600
<v Speaker 6>gets you know, piled on top. But no one wants

0:32:45.640 --> 0:32:49.080
<v Speaker 6>to do that anymore because it's so ludicrous that it

0:32:49.240 --> 0:32:52.719
<v Speaker 6>just makes your you go crazy. I hear, I have

0:32:52.760 --> 0:32:56.600
<v Speaker 6>no experience outside of Los Angeles that this this infrastructure

0:32:56.640 --> 0:32:58.360
<v Speaker 6>is one of the worst out there.

0:32:59.480 --> 0:33:03.120
<v Speaker 2>So I listed a bunch of reasons that a restaurant

0:33:03.240 --> 0:33:05.440
<v Speaker 2>might close earlier, but I would love to get your

0:33:05.480 --> 0:33:08.840
<v Speaker 2>take on what exactly is causing restaurants to go out

0:33:08.840 --> 0:33:12.120
<v Speaker 2>of business in LA And also one thing I've always

0:33:12.240 --> 0:33:15.920
<v Speaker 2>wondered about, why do people still open restaurants, Because the

0:33:15.960 --> 0:33:18.840
<v Speaker 2>thing you hear is always that like it's a tiny,

0:33:18.960 --> 0:33:22.520
<v Speaker 2>tiny margin, it's really difficult, it's really competitive. You have

0:33:22.560 --> 0:33:26.400
<v Speaker 2>to basically give your entire life over to this endeavor.

0:33:26.520 --> 0:33:29.200
<v Speaker 2>It sounds like a hard job, but new restaurants open

0:33:29.200 --> 0:33:29.720
<v Speaker 2>all the time.

0:33:30.720 --> 0:33:34.240
<v Speaker 6>It's true. I think I'd say that the motivation to

0:33:34.400 --> 0:33:39.480
<v Speaker 6>open most restaurants is a flawed motivation. It's usually based

0:33:39.520 --> 0:33:46.360
<v Speaker 6>on ego or showing off cash, or trying to acquire

0:33:46.600 --> 0:33:51.120
<v Speaker 6>digital fame, other things that will inevitably either lead to

0:33:51.160 --> 0:33:54.360
<v Speaker 6>a short burst of successful by an immediate decline or

0:33:54.480 --> 0:33:59.120
<v Speaker 6>just an immediate misfire. And that's why most restaurants close

0:33:59.120 --> 0:34:02.840
<v Speaker 6>in the first year, because it's excruciatingly difficult to do this.

0:34:03.120 --> 0:34:06.800
<v Speaker 6>And I think that the general view is that working

0:34:06.800 --> 0:34:09.319
<v Speaker 6>in a restaurant is easy. It's a cop out from

0:34:09.360 --> 0:34:14.120
<v Speaker 6>some more corporate approach to living, and it's just not.

0:34:14.440 --> 0:34:19.200
<v Speaker 6>It's so much less manageable, it's so much wilder than

0:34:19.480 --> 0:34:22.719
<v Speaker 6>you know, a more corporate career that it makes it very,

0:34:22.840 --> 0:34:25.440
<v Speaker 6>very hard to do. But there is, to answer your question,

0:34:25.880 --> 0:34:29.080
<v Speaker 6>incredible joy in interfacing with people and making them happy

0:34:29.280 --> 0:34:35.640
<v Speaker 6>and being connected to hospitality and the pleasure of taking

0:34:35.640 --> 0:34:38.279
<v Speaker 6>care of people and giving them something that they get

0:34:38.320 --> 0:34:40.800
<v Speaker 6>to do, you know, three times a day, but making

0:34:40.840 --> 0:34:43.399
<v Speaker 6>it something that brings them joy. You can see that,

0:34:43.560 --> 0:34:46.560
<v Speaker 6>and that reverberates back to you in a way that

0:34:46.840 --> 0:34:49.920
<v Speaker 6>feels far more authentic than it felt when I was

0:34:50.239 --> 0:34:53.480
<v Speaker 6>writing and producing commercials trying to manipulate people into buying shit.

0:34:53.920 --> 0:34:56.680
<v Speaker 6>It's about that authentic connection, and I don't want to

0:34:56.719 --> 0:34:59.160
<v Speaker 6>have to feel bad for what I do for the

0:34:59.160 --> 0:35:00.719
<v Speaker 6>rest of my life. I don't want to have to

0:35:00.760 --> 0:35:03.280
<v Speaker 6>feel bad about it. And I did that for almost

0:35:03.320 --> 0:35:08.160
<v Speaker 6>a decade. And I think that this provides an authentic

0:35:08.920 --> 0:35:12.200
<v Speaker 6>reality for me and the people that work here, despite

0:35:12.239 --> 0:35:13.960
<v Speaker 6>all of the challenges of doing it. And I think

0:35:14.000 --> 0:35:18.040
<v Speaker 6>the challenges are in place, because the challenges are always

0:35:18.080 --> 0:35:20.360
<v Speaker 6>in place when you're trying to do something that's authentic

0:35:20.600 --> 0:35:24.680
<v Speaker 6>and aside from the general flow of our sort of

0:35:25.120 --> 0:35:26.640
<v Speaker 6>controlled existence that we have.

0:35:26.640 --> 0:35:30.719
<v Speaker 5>Right now, you mentioned digital fame. You're at the pizzeria,

0:35:30.760 --> 0:35:33.480
<v Speaker 5>at the restaurant, do you feel like the need to

0:35:33.560 --> 0:35:36.920
<v Speaker 5>have your equivalent of like, you know, the viral arawon smoothie,

0:35:37.080 --> 0:35:39.160
<v Speaker 5>like something like is that an important thing you think

0:35:39.200 --> 0:35:42.319
<v Speaker 5>about that this is a thing that could blow up

0:35:42.320 --> 0:35:43.760
<v Speaker 5>on TikTok or whatever.

0:35:43.760 --> 0:35:44.000
<v Speaker 3>It is.

0:35:44.160 --> 0:35:47.600
<v Speaker 6>No, no, but I'm I'm unique in that way. I

0:35:47.680 --> 0:35:51.520
<v Speaker 6>can't wait to remove us from social media. That is

0:35:51.560 --> 0:35:56.080
<v Speaker 6>an intractable connection. Here's how I think about it now.

0:35:56.160 --> 0:35:59.600
<v Speaker 6>Where the restaurant and the bakery are established, generally people

0:35:59.680 --> 0:36:01.960
<v Speaker 6>must say lists know to some degree, or the people

0:36:01.960 --> 0:36:04.040
<v Speaker 6>who are involved in food know who we are. If

0:36:04.080 --> 0:36:08.080
<v Speaker 6>I were to seek new customers in this moment for

0:36:08.239 --> 0:36:14.120
<v Speaker 6>our retail restaurant, they would be in authentic connections with

0:36:14.120 --> 0:36:17.239
<v Speaker 6>what we do. They might resonate with some with our

0:36:17.480 --> 0:36:20.120
<v Speaker 6>blt that we just put out first when the tomatoes

0:36:20.160 --> 0:36:22.040
<v Speaker 6>are good now in the summer, and they might come

0:36:22.080 --> 0:36:25.120
<v Speaker 6>to the restaurant on the weekend. But ultimately our bread

0:36:25.160 --> 0:36:27.840
<v Speaker 6>and butter is going to be our regular return customers

0:36:27.840 --> 0:36:30.640
<v Speaker 6>who have a relationship with the restaurant, And I don't

0:36:30.680 --> 0:36:32.840
<v Speaker 6>want to ostracize them because they're the people who are

0:36:32.840 --> 0:36:34.880
<v Speaker 6>going to keep us here for a decade, as opposed

0:36:34.920 --> 0:36:36.520
<v Speaker 6>to the people who are going to make us famous

0:36:36.560 --> 0:36:39.560
<v Speaker 6>in the moment, drive out our regular customers, and then

0:36:39.600 --> 0:36:42.200
<v Speaker 6>move on to the next trendy thing. So for us,

0:36:42.400 --> 0:36:46.440
<v Speaker 6>trends are a business killer. You can get short, short

0:36:46.520 --> 0:36:50.000
<v Speaker 6>success from a trend, but if you want to be

0:36:50.080 --> 0:36:52.959
<v Speaker 6>here for a long time and build a customer base

0:36:53.000 --> 0:36:56.400
<v Speaker 6>that's dedicated, you have to have an authentic relationship with

0:36:56.440 --> 0:36:58.719
<v Speaker 6>those people. And that has to mean that whatever your

0:36:58.719 --> 0:37:01.600
<v Speaker 6>product is, they are offically connecting with it because of

0:37:01.680 --> 0:37:04.680
<v Speaker 6>their own desires, not because I'm forcing them to have

0:37:05.239 --> 0:37:08.960
<v Speaker 6>an entertainment moment with our product by you know, creating

0:37:08.960 --> 0:37:10.480
<v Speaker 6>a TikTok video that goes viral.

0:37:11.120 --> 0:37:16.960
<v Speaker 2>So that's yeah, Well, speaking of the moment, we're recording

0:37:16.960 --> 0:37:20.680
<v Speaker 2>this on July eighth, and we still don't really know

0:37:20.760 --> 0:37:24.560
<v Speaker 2>what's happening with the tariffs. But I imagine in the

0:37:24.600 --> 0:37:28.480
<v Speaker 2>course of building out a pizzeria, you're probably ordering equipment

0:37:28.520 --> 0:37:32.360
<v Speaker 2>from various places, giant pizza ovens and all that. Have

0:37:32.480 --> 0:37:34.760
<v Speaker 2>you been impacted at all by the tariffs.

0:37:34.400 --> 0:37:40.200
<v Speaker 6>Yet very little. It's still very confusing from my vantage

0:37:40.200 --> 0:37:43.680
<v Speaker 6>point as to what is happening or what is supposed

0:37:43.680 --> 0:37:47.200
<v Speaker 6>to come down the road. And we were certainly anticipating,

0:37:47.239 --> 0:37:51.000
<v Speaker 6>you know, our ovens are from Germany are you know,

0:37:51.040 --> 0:37:55.040
<v Speaker 6>a variety of pieces of equipment are coming from international places,

0:37:55.480 --> 0:37:59.080
<v Speaker 6>but I haven't seen any major increases. We did have

0:37:59.160 --> 0:38:02.319
<v Speaker 6>some shipping increase. Is we make these coffee cans that

0:38:02.360 --> 0:38:04.600
<v Speaker 6>we serve our rust to coffee and that come from China,

0:38:05.200 --> 0:38:08.200
<v Speaker 6>there was a massive tariff increase on our shipping. That's

0:38:08.280 --> 0:38:10.560
<v Speaker 6>part of the process. But in terms of, you know,

0:38:10.600 --> 0:38:14.319
<v Speaker 6>the pizzeria equipment, we haven't seen it. Really. I'm anticipating

0:38:14.360 --> 0:38:19.040
<v Speaker 6>that potentially we're talking about a ten percent EU tariff

0:38:19.280 --> 0:38:22.440
<v Speaker 6>they said, floating around. I just don't know what that means.

0:38:22.480 --> 0:38:25.520
<v Speaker 6>And if there's anticipatory price increases from the vendors who

0:38:25.520 --> 0:38:28.759
<v Speaker 6>are in Italy selling us tomatoes or who are in

0:38:28.760 --> 0:38:31.000
<v Speaker 6>a variety of other places in Europe where we buy

0:38:31.040 --> 0:38:34.879
<v Speaker 6>some of our moral luxurious ingredients, we just haven't seen

0:38:34.920 --> 0:38:37.000
<v Speaker 6>those yet. I am in still anticipating that as a

0:38:37.040 --> 0:38:40.640
<v Speaker 6>possibility for pizza because we need to anticipate that, and

0:38:40.680 --> 0:38:45.040
<v Speaker 6>we are certainly testing tomatoes, California tomatoes to see if

0:38:45.080 --> 0:38:51.280
<v Speaker 6>we can find something comparable, because the you know, Sammrazano's

0:38:51.760 --> 0:38:54.759
<v Speaker 6>are truly the best and they do grow in California.

0:38:54.840 --> 0:38:56.279
<v Speaker 6>But it's just a little bit of a different thing.

0:38:56.360 --> 0:38:59.840
<v Speaker 6>So we are anticipating the need to work with California tomatoes,

0:39:00.440 --> 0:39:03.759
<v Speaker 6>but so far have not seen anything really in terms

0:39:03.840 --> 0:39:08.080
<v Speaker 6>of tariffs increases reaching us on this side.

0:39:08.239 --> 0:39:10.359
<v Speaker 5>I just have one last question, and it gets back

0:39:10.400 --> 0:39:13.480
<v Speaker 5>to Los Angeles. It feels like major American cities are

0:39:13.520 --> 0:39:16.560
<v Speaker 5>always sort of dying and thriving at the same time.

0:39:16.840 --> 0:39:19.640
<v Speaker 5>And obviously, yeah, Los Angeles, you know, you hear certainly

0:39:19.680 --> 0:39:22.239
<v Speaker 5>hear about it in New York and Chicago, and Los

0:39:22.239 --> 0:39:25.799
<v Speaker 5>Angeles has going through a lot or the fires, the

0:39:26.040 --> 0:39:29.600
<v Speaker 5>recent ice raids and riots, and then you know, the

0:39:29.600 --> 0:39:31.480
<v Speaker 5>people people, And I mentioned, you know, because it was

0:39:31.520 --> 0:39:33.440
<v Speaker 5>in this article. I just looked up and reminded me.

0:39:33.480 --> 0:39:36.959
<v Speaker 5>You know, people are talking about Hollywood, could it become

0:39:37.000 --> 0:39:39.960
<v Speaker 5>the next Detroit in terms of that industry gutting out.

0:39:40.000 --> 0:39:43.400
<v Speaker 5>On the other hand, it's probably the nicest climate in

0:39:43.440 --> 0:39:45.759
<v Speaker 5>the entire world, and people are always going to want

0:39:45.760 --> 0:39:49.400
<v Speaker 5>to live in southern California. How do you feel about

0:39:49.880 --> 0:39:51.560
<v Speaker 5>doing business in Los Angeles right now?

0:39:51.680 --> 0:39:56.840
<v Speaker 6>Is the city It's excruciating. The city is, especially in

0:39:56.960 --> 0:40:00.520
<v Speaker 6>the in the food business, is very very much struggling.

0:40:01.320 --> 0:40:05.279
<v Speaker 6>I've never ever seen so many closures of restaurants, good

0:40:05.320 --> 0:40:08.920
<v Speaker 6>ones that deserve to be open in my time, you know,

0:40:09.040 --> 0:40:11.440
<v Speaker 6>let alone being a consumer, but being in the business,

0:40:12.760 --> 0:40:16.759
<v Speaker 6>I think that there's a lot, an endless list of

0:40:16.800 --> 0:40:21.920
<v Speaker 6>factors that make Los Angeles complicated. It's expanse the reliance

0:40:22.040 --> 0:40:26.960
<v Speaker 6>on Hollywood as a major motivator or a major provider

0:40:27.000 --> 0:40:29.040
<v Speaker 6>for a large number of people in terms of income,

0:40:29.440 --> 0:40:33.480
<v Speaker 6>and with that whole market shrinking, you know, you do

0:40:33.640 --> 0:40:38.600
<v Speaker 6>see a lot less business happening in Hollywood proper. That said,

0:40:38.800 --> 0:40:42.319
<v Speaker 6>it's a four hundred square miles city, you have. You know,

0:40:42.640 --> 0:40:46.520
<v Speaker 6>where we are is about fifteen minutes from downtown, where

0:40:46.600 --> 0:40:49.640
<v Speaker 6>some of the protests were happening, and a lot of

0:40:49.680 --> 0:40:53.600
<v Speaker 6>that stuff. But I don't see anything, you know, it's

0:40:53.719 --> 0:40:59.359
<v Speaker 6>just a regular, small, small neighborhood experience over here. And

0:40:59.400 --> 0:41:03.759
<v Speaker 6>you're really kind of like these neighborhoods have a very distinctly,

0:41:04.200 --> 0:41:07.480
<v Speaker 6>you know, unique way of behaving. So as Hollywood is

0:41:07.920 --> 0:41:11.319
<v Speaker 6>sort of shrinking down and moving east and west, you

0:41:11.440 --> 0:41:14.239
<v Speaker 6>see a lot of development, and then you also see

0:41:14.280 --> 0:41:17.279
<v Speaker 6>a lot of gentrification protests, You see a lot of

0:41:17.480 --> 0:41:20.799
<v Speaker 6>things where folks are. There's a lot of expansion and

0:41:20.840 --> 0:41:23.920
<v Speaker 6>contraction in this really wide city. Part of it is

0:41:24.200 --> 0:41:27.359
<v Speaker 6>exciting because it's a dynamic, but it's also just makes

0:41:27.360 --> 0:41:31.080
<v Speaker 6>things very difficult because the city doesn't really have its

0:41:31.120 --> 0:41:34.560
<v Speaker 6>own identity. The identity is defined by the neighborhood. So

0:41:34.719 --> 0:41:39.120
<v Speaker 6>as downtown and Hollywood are contracting, you know, Highland Park

0:41:39.640 --> 0:41:43.000
<v Speaker 6>and glass El Park, and this area of Glendale kind

0:41:43.040 --> 0:41:46.080
<v Speaker 6>of on the east side is expanding. Silver Lake and

0:41:46.200 --> 0:41:48.840
<v Speaker 6>Echo Park and Los Pelas are kind of becoming like

0:41:48.920 --> 0:41:51.800
<v Speaker 6>Hollywood once was and getting a little bit more corporate

0:41:51.840 --> 0:41:54.880
<v Speaker 6>businesses in there, and they're all looking to capitalize on

0:41:54.920 --> 0:41:58.720
<v Speaker 6>the growth of these neighborhoods. It's it's a very unique place,

0:41:59.120 --> 0:42:03.239
<v Speaker 6>but it's very hard to work here. And you get

0:42:03.280 --> 0:42:06.319
<v Speaker 6>a lot for choosing to be here and operating here

0:42:06.320 --> 0:42:09.600
<v Speaker 6>and living here, but you're also very much behind the

0:42:09.640 --> 0:42:10.000
<v Speaker 6>eight ball.

0:42:10.280 --> 0:42:12.680
<v Speaker 2>I got to ask one more question, but why is

0:42:12.719 --> 0:42:17.279
<v Speaker 2>a San Marzano tomato grown in California considered subpar to

0:42:18.160 --> 0:42:20.600
<v Speaker 2>San Marzano tomato grown in Italy.

0:42:21.640 --> 0:42:24.640
<v Speaker 6>I wouldn't say subpar. I wouldn't say subpar. The climate

0:42:24.719 --> 0:42:28.319
<v Speaker 6>is vaguely different, slightly different, so you end up with

0:42:28.360 --> 0:42:30.479
<v Speaker 6>a little bit of different result from what we've seen

0:42:30.840 --> 0:42:34.400
<v Speaker 6>the San Marzano's from Italy end up being a little

0:42:34.400 --> 0:42:38.920
<v Speaker 6>bit sweeter, a little bit more robust, and maybe that

0:42:39.000 --> 0:42:42.239
<v Speaker 6>has to do with even more direct sunlight, more volcanic soil.

0:42:42.280 --> 0:42:45.360
<v Speaker 6>Who knows. There's a variety of different, different reasons why

0:42:46.360 --> 0:42:50.360
<v Speaker 6>the microclimates creates slightly different and results. It's just like wine.

0:42:50.400 --> 0:42:52.160
<v Speaker 6>It's sort of like, you know, you can grow the

0:42:52.160 --> 0:42:56.319
<v Speaker 6>same grape in southern France and in northern California and

0:42:56.440 --> 0:42:59.840
<v Speaker 6>end up with a distinctly different flavor based on the microclimate,

0:42:59.880 --> 0:43:04.640
<v Speaker 6>the soil in the environment. So it's a it may

0:43:04.719 --> 0:43:07.200
<v Speaker 6>just be our own projection, but we're working to try

0:43:07.239 --> 0:43:10.440
<v Speaker 6>and find whatever the best possible option is for us.

0:43:10.480 --> 0:43:12.279
<v Speaker 5>All right, just a couple of seconds left. Give us

0:43:12.400 --> 0:43:15.080
<v Speaker 5>one sandwich recommendation here on the East Coast that we

0:43:15.080 --> 0:43:16.160
<v Speaker 5>should try.

0:43:16.440 --> 0:43:20.480
<v Speaker 6>Well, I would say, oh that's really hard. I mean's

0:43:21.040 --> 0:43:24.560
<v Speaker 6>Defante is in Brooklyn is a special spot. But you know,

0:43:24.960 --> 0:43:27.160
<v Speaker 6>the deli that I grew up with is in Milburn,

0:43:27.200 --> 0:43:29.720
<v Speaker 6>New Jersey. It's the Melbourne Deli and has now become

0:43:29.800 --> 0:43:32.600
<v Speaker 6>kind of like a famous deli somehow, which is crazy.

0:43:32.680 --> 0:43:33.399
<v Speaker 5>I'll check it out.

0:43:33.600 --> 0:43:36.279
<v Speaker 2>Yeah, all right, well, Andy, thank you so much for

0:43:36.480 --> 0:43:38.279
<v Speaker 2>coming on odd lots. We're going to have to leave

0:43:38.320 --> 0:43:40.960
<v Speaker 2>it there, but it was really fun to talk about

0:43:40.960 --> 0:43:41.839
<v Speaker 2>the baking business here.

0:43:41.920 --> 0:43:43.480
<v Speaker 5>Yeah, that was great, Thanks so much, Andrew.

0:43:44.080 --> 0:43:44.920
<v Speaker 6>No, it's my pleasure.

0:43:44.960 --> 0:44:00.000
<v Speaker 4>Thanks guys, Joe. Have you ever been to.

0:44:02.560 --> 0:44:03.200
<v Speaker 3>It's in Soho.

0:44:03.280 --> 0:44:05.759
<v Speaker 2>It used to be literally across the street from where

0:44:05.800 --> 0:44:09.080
<v Speaker 2>I lived. Best sandwiches ever. It blew my mind the

0:44:09.120 --> 0:44:11.799
<v Speaker 2>first time I went there. They've expanded since then. The

0:44:12.200 --> 0:44:13.719
<v Speaker 2>expanded store is not so.

0:44:13.719 --> 0:44:14.279
<v Speaker 4>Good, you know.

0:44:14.320 --> 0:44:16.880
<v Speaker 5>A shout out to our producer Dash, because didn't he

0:44:17.000 --> 0:44:19.279
<v Speaker 5>like he did the tour where he tried every one

0:44:19.320 --> 0:44:21.960
<v Speaker 5>of the hundred best sandwiches in New York. We got

0:44:21.960 --> 0:44:25.920
<v Speaker 5>to get him on interview Dash at some point about

0:44:25.920 --> 0:44:26.440
<v Speaker 5>New York City.

0:44:26.760 --> 0:44:27.200
<v Speaker 3>That'd be fun.

0:44:27.360 --> 0:44:27.880
<v Speaker 4>Yeah, okay.

0:44:27.920 --> 0:44:30.200
<v Speaker 2>But on a more serious note, there was lots of

0:44:30.239 --> 0:44:32.880
<v Speaker 2>interesting stuff to pull out from there. But one of

0:44:32.920 --> 0:44:35.359
<v Speaker 2>the things I'm thinking about, and this kind of came

0:44:35.440 --> 0:44:38.520
<v Speaker 2>up in our Chicken series when we talked to the DOJ,

0:44:39.239 --> 0:44:43.080
<v Speaker 2>But it's that idea of the tyranny of the middle man, right,

0:44:43.160 --> 0:44:47.480
<v Speaker 2>and this idea that Okay, obviously you're buying flour from

0:44:47.520 --> 0:44:50.759
<v Speaker 2>a flower producer, but then in between the producer and

0:44:51.120 --> 0:44:54.480
<v Speaker 2>getting to you, there's the distributor which is charging a markup.

0:44:54.560 --> 0:44:57.239
<v Speaker 2>And then when you're setting up a new business nowadays

0:44:57.239 --> 0:44:59.879
<v Speaker 2>you have to have like basically a red tape su

0:45:00.719 --> 0:45:03.279
<v Speaker 2>to walk you through. That's another middle man. And then

0:45:03.480 --> 0:45:06.279
<v Speaker 2>the shipping costs going up, I mean shipping not necessarily

0:45:06.320 --> 0:45:08.960
<v Speaker 2>a middle man, but certainly the middle of the process.

0:45:09.239 --> 0:45:11.840
<v Speaker 2>It seems like that's where the cost pressures are really

0:45:11.840 --> 0:45:12.200
<v Speaker 2>coming in.

0:45:12.560 --> 0:45:15.080
<v Speaker 5>No, I think all that's super interesting. Also this idea

0:45:15.080 --> 0:45:17.520
<v Speaker 5>that like you could have an uber for distribution, but

0:45:17.560 --> 0:45:19.360
<v Speaker 5>then you lose that the bread bus, but then you

0:45:19.400 --> 0:45:21.880
<v Speaker 5>lose that personal relationship and if that's important because you

0:45:21.920 --> 0:45:24.280
<v Speaker 5>need to hear feedback from the chef at that restaurant,

0:45:24.320 --> 0:45:26.520
<v Speaker 5>then you don't get it if you don't own the distribution.

0:45:27.800 --> 0:45:30.080
<v Speaker 5>And then just you know, La itself we should do

0:45:30.160 --> 0:45:31.640
<v Speaker 5>at some point, we got to go back to La

0:45:31.719 --> 0:45:34.960
<v Speaker 5>because it does I mean incredible place, but incredibly number

0:45:35.000 --> 0:45:37.600
<v Speaker 5>of like sort of ranching things going on in that city.

0:45:38.000 --> 0:45:41.280
<v Speaker 5>And opening a restaurant, as you mentioned, sort of seems

0:45:41.320 --> 0:45:43.400
<v Speaker 5>crazy and the easiest of times, Like I feel like

0:45:43.440 --> 0:45:45.040
<v Speaker 5>you have to have a little bit of brain damage

0:45:45.160 --> 0:45:48.080
<v Speaker 5>to do that, and then to do it and there's

0:45:48.080 --> 0:45:49.760
<v Speaker 5>a lot there that was very interesting.

0:45:49.960 --> 0:45:52.279
<v Speaker 2>I want to learn more about the pizza business as well.

0:45:52.320 --> 0:45:53.080
<v Speaker 2>We're in New York.

0:45:53.200 --> 0:45:54.160
<v Speaker 3>We should do pizza.

0:45:54.239 --> 0:45:55.520
<v Speaker 5>We're gonna do a pizza episode.

0:45:55.560 --> 0:45:56.759
<v Speaker 3>All right, shall we leave it there.

0:45:56.880 --> 0:45:57.560
<v Speaker 5>Let's leave it there.

0:45:57.640 --> 0:45:59.960
<v Speaker 2>This has been another episode of the Odd Lots podcast.

0:46:00.120 --> 0:46:02.879
<v Speaker 2>I'm Tracy Alloway. You can follow me at Tracy.

0:46:02.520 --> 0:46:05.120
<v Speaker 5>Alloway and I'm Jill Wisenthal. You can follow me at

0:46:05.160 --> 0:46:08.680
<v Speaker 5>the Stalwart. Follow our producers Kerman Rodriguez at Kerman armand

0:46:08.760 --> 0:46:11.920
<v Speaker 5>dash albin At at Dashbot and Kilbrooks at Kilbrooks. And

0:46:12.000 --> 0:46:14.239
<v Speaker 5>from our Odd Lots content. Go to Bloomberg dot com

0:46:14.239 --> 0:46:16.520
<v Speaker 5>slash odd Lots, where you have a daily newsletter and

0:46:16.640 --> 0:46:18.719
<v Speaker 5>all of our episodes, and you can chet about these

0:46:18.760 --> 0:46:21.919
<v Speaker 5>topics twenty four to seven in our discord discord dot

0:46:21.960 --> 0:46:23.240
<v Speaker 5>gg slash oddlines.

0:46:23.480 --> 0:46:25.560
<v Speaker 2>And if you enjoy odd Lots, if you like it

0:46:25.600 --> 0:46:28.239
<v Speaker 2>when we talk about baked goods, then please leave us

0:46:28.280 --> 0:46:31.640
<v Speaker 2>a positive review on your favorite podcast platform. And remember,

0:46:31.719 --> 0:46:34.239
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0:46:34.480 --> 0:46:37.440
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0:46:41.920 --> 0:46:42.760
<v Speaker 3>Thanks for listening,