1 00:00:00,480 --> 00:00:05,160 Speaker 1: Athletes are one thousand percent apt with the intrinsic and 2 00:00:05,200 --> 00:00:09,639 Speaker 1: intangible skills, characteristics, and qualities they have to be great 3 00:00:09,720 --> 00:00:13,920 Speaker 1: entrepreneurs because you know about resilience, you know about law 4 00:00:14,000 --> 00:00:18,200 Speaker 1: term gains and not instantaneous gratification. You understand you're going 5 00:00:18,280 --> 00:00:21,760 Speaker 1: to fall more times than you jump. You understand discipline 6 00:00:21,880 --> 00:00:23,639 Speaker 1: and how to stick to a goal even when it 7 00:00:23,680 --> 00:00:26,479 Speaker 1: doesn't look like it's working out. Things like that allows 8 00:00:26,560 --> 00:00:32,479 Speaker 1: us to also have that transferable skill as great entrepreneurs. 9 00:00:34,120 --> 00:00:36,319 Speaker 2: Everybody welcome to know that episode of buts Omi Hols, 10 00:00:36,360 --> 00:00:38,879 Speaker 2: Brandon Butler found the CEO of butter atl And today 11 00:00:39,840 --> 00:00:42,600 Speaker 2: we got somebody special in the building, the one only 12 00:00:42,720 --> 00:00:45,360 Speaker 2: mister Brandon Chubb. If do not disturb you got two 13 00:00:45,360 --> 00:00:46,600 Speaker 2: brands up in here. Man, how you feel? 14 00:00:46,800 --> 00:00:47,279 Speaker 3: I'm good man? 15 00:00:47,280 --> 00:00:49,360 Speaker 2: How are you good? I'm good man. Okay, We're gonna 16 00:00:49,360 --> 00:00:50,800 Speaker 2: have to make sure we do this right because you know, 17 00:00:50,880 --> 00:00:53,120 Speaker 2: people they know what's branding. Were talking about. 18 00:00:53,320 --> 00:00:55,040 Speaker 3: We're in your world, So you're the brand and I'm 19 00:00:55,080 --> 00:00:55,760 Speaker 3: usually the Chubb. 20 00:00:56,080 --> 00:00:58,240 Speaker 1: Right, So I had Chubb And because brand is such 21 00:00:58,240 --> 00:01:00,600 Speaker 1: a common name, and you know, when I hear Brandon. 22 00:01:00,360 --> 00:01:01,960 Speaker 3: In this setting, I know is you first, and then 23 00:01:01,960 --> 00:01:03,200 Speaker 3: I'm a look and if it's me, all right. 24 00:01:03,200 --> 00:01:05,640 Speaker 2: Cool okay. So for those who's watching, I'm the one 25 00:01:05,640 --> 00:01:09,760 Speaker 2: without the muscles. So look, Brendan man, we got connected 26 00:01:09,760 --> 00:01:11,800 Speaker 2: through my got tied shot the Union fit hub Man, 27 00:01:11,840 --> 00:01:14,960 Speaker 2: you're doing some amazing workout here in Atlanta. We do 28 00:01:15,000 --> 00:01:16,960 Speaker 2: not disturbing everything else, but we do something specially here 29 00:01:17,000 --> 00:01:20,399 Speaker 2: on button Nomics. You know, I'm sure familiar with chat cheept. 30 00:01:21,120 --> 00:01:22,840 Speaker 2: So one of the things we do is we like 31 00:01:22,880 --> 00:01:25,280 Speaker 2: to ask chat ChiPT to write a bio and I 32 00:01:25,400 --> 00:01:26,840 Speaker 2: like to read it to the people that come on 33 00:01:27,360 --> 00:01:30,440 Speaker 2: and you tell me, is chat off on? You know 34 00:01:30,480 --> 00:01:32,200 Speaker 2: what I'm saying, because I don't know if you ever 35 00:01:32,280 --> 00:01:35,640 Speaker 2: like look yourself up on chat before, probably google yourself. 36 00:01:36,640 --> 00:01:38,640 Speaker 3: Use chat GBT a lot. So I'm interested to see what. 37 00:01:39,040 --> 00:01:41,000 Speaker 2: Okay, this is what it came back with, it says. 38 00:01:41,440 --> 00:01:44,759 Speaker 2: Brandon Chubb is a former NFL linebacker turned wellness entrepreneur, 39 00:01:44,840 --> 00:01:48,400 Speaker 2: investor in community advocate. After retiring from professional football, Brandon 40 00:01:48,440 --> 00:01:51,800 Speaker 2: recognized the gap between the elite wellness experiences provide the 41 00:01:51,840 --> 00:01:55,000 Speaker 2: athletes and what was accessible to everyday people, especially in Atlanta. 42 00:01:55,360 --> 00:01:57,800 Speaker 2: The realization led him to co found Do Not Disturb, 43 00:01:57,840 --> 00:02:00,200 Speaker 2: a a mere wellness studio located in Atlanta and as 44 00:02:00,480 --> 00:02:03,800 Speaker 2: iconic poncity market. With Do Not Disturb, Brandon aims to 45 00:02:03,800 --> 00:02:07,000 Speaker 2: transform how the city approaches self care, physical recovery, and 46 00:02:07,040 --> 00:02:10,960 Speaker 2: mental clarity make an elite level wellness accessible and relatable. 47 00:02:11,200 --> 00:02:13,560 Speaker 2: In addition to his wellness endeavors, he also serves as 48 00:02:13,560 --> 00:02:15,720 Speaker 2: the Player Director for the NFL Players Union, where he 49 00:02:15,760 --> 00:02:18,760 Speaker 2: advocates for a personal and professional well being of athletes 50 00:02:18,840 --> 00:02:21,880 Speaker 2: during after their NFL careers. He is also the co 51 00:02:21,919 --> 00:02:24,600 Speaker 2: founder of Captain Partners, in Atlanta based venture capital firm 52 00:02:24,680 --> 00:02:28,919 Speaker 2: dedicated to supporting diverse entrepreneurs and innovative startups. Across his ventures, 53 00:02:29,040 --> 00:02:33,360 Speaker 2: Brandon brings intentionality, cultural insight, and community first mindset, leveraging 54 00:02:33,360 --> 00:02:36,680 Speaker 2: his NFL experience as an entrepreneuri vision to positively impact 55 00:02:36,919 --> 00:02:40,000 Speaker 2: the culture, wellness, business, and community of Atlanta and beyond. 56 00:02:40,680 --> 00:02:41,280 Speaker 2: What do you think? 57 00:02:41,720 --> 00:02:45,240 Speaker 3: Well said humbly. Well said, yeah, you got a lot 58 00:02:45,280 --> 00:02:45,639 Speaker 3: of stuff. 59 00:02:45,639 --> 00:02:51,120 Speaker 1: Man's that's very very intriguing, right, how far technology has come. 60 00:02:51,440 --> 00:02:53,359 Speaker 1: And I wonder if it was pulling from my memory 61 00:02:53,360 --> 00:02:55,120 Speaker 1: because I do a lot of prompts for D and 62 00:02:55,200 --> 00:02:57,919 Speaker 1: D of you know, newsletters or you know, just thinking 63 00:02:57,919 --> 00:02:59,000 Speaker 1: about different problems. 64 00:02:59,280 --> 00:03:02,520 Speaker 3: Also with captain partners, also with the like that's that's impressive. 65 00:03:02,680 --> 00:03:04,679 Speaker 2: Well, so I'm gonna tell you there's a thing that was. 66 00:03:04,800 --> 00:03:06,160 Speaker 2: There was a thing. You know, a lot of people 67 00:03:06,160 --> 00:03:07,720 Speaker 2: don't know I was. I was. I was a techie 68 00:03:07,720 --> 00:03:09,560 Speaker 2: in a former life, so I mess around with all 69 00:03:09,600 --> 00:03:11,200 Speaker 2: this stuff. There was actually something that came out the 70 00:03:11,200 --> 00:03:13,880 Speaker 2: other day. It said, if you've ever shared a chat 71 00:03:14,560 --> 00:03:16,839 Speaker 2: with somebody, like you know, you actually like share chat 72 00:03:16,880 --> 00:03:19,600 Speaker 2: GBT chats. Yeah, if you actually share it and you 73 00:03:19,680 --> 00:03:22,080 Speaker 2: don't change the settings, it's public and it can be 74 00:03:22,120 --> 00:03:24,440 Speaker 2: found on Google. There's a certain search you can do, 75 00:03:24,480 --> 00:03:26,920 Speaker 2: so like people like going around like searching for like, 76 00:03:27,240 --> 00:03:29,960 Speaker 2: you know, husband and like wife and like divorcing because 77 00:03:30,000 --> 00:03:31,680 Speaker 2: a lot of people, I guess they're like writing out 78 00:03:31,720 --> 00:03:35,640 Speaker 2: the centers to their friends. Like so it's not gonna 79 00:03:35,640 --> 00:03:37,680 Speaker 2: find your personal stuff. But if you've been sharing anything, 80 00:03:37,760 --> 00:03:39,880 Speaker 2: you just got to make it private relse it can 81 00:03:40,000 --> 00:03:40,840 Speaker 2: show up on Google. 82 00:03:40,880 --> 00:03:42,720 Speaker 3: Just f y good to know. I pay that twenty 83 00:03:42,800 --> 00:03:44,800 Speaker 3: dollars description I'm under utilizing chat BT. 84 00:03:45,120 --> 00:03:47,080 Speaker 2: That's why some people look, Yeah, y'all using that one 85 00:03:47,120 --> 00:03:48,000 Speaker 2: man you got you gotta. 86 00:03:48,280 --> 00:03:49,240 Speaker 3: Get twenty dollars. 87 00:03:49,440 --> 00:03:50,840 Speaker 1: I know a lot of law firms that tell their 88 00:03:50,880 --> 00:03:53,920 Speaker 1: employees like, don't upload sensitive information. Yeah, because of that 89 00:03:53,960 --> 00:03:56,960 Speaker 1: memory aspect. But that's interesting, Yeah, man, it definitely makes sense. 90 00:03:57,000 --> 00:03:58,760 Speaker 2: Absolutely, man, So tell me, like, what was it? What 91 00:03:58,880 --> 00:04:00,400 Speaker 2: was the moment when you kind of realiz is it 92 00:04:00,760 --> 00:04:03,160 Speaker 2: the Willess community, especially what you doing was an athlete 93 00:04:03,280 --> 00:04:04,760 Speaker 2: was actually like a business opportunity. 94 00:04:05,120 --> 00:04:05,360 Speaker 3: Yeah. 95 00:04:05,600 --> 00:04:08,280 Speaker 1: Twenty nineteen, I retired. Twenty twenty one, I started working 96 00:04:08,280 --> 00:04:11,000 Speaker 1: for the NFL Players Association. This is in the midst 97 00:04:11,040 --> 00:04:14,480 Speaker 1: of COVID as well, and I still had the same body, 98 00:04:14,480 --> 00:04:16,600 Speaker 1: I still had the same needs at two acls in 99 00:04:16,640 --> 00:04:20,400 Speaker 1: the league, so being able to recover was a paramount 100 00:04:20,920 --> 00:04:22,960 Speaker 1: thing for me and a priority. And then also with 101 00:04:23,000 --> 00:04:25,560 Speaker 1: the NFLPA, I travel fifty sixty percent of my time 102 00:04:25,600 --> 00:04:26,000 Speaker 1: for work. 103 00:04:26,279 --> 00:04:27,400 Speaker 3: So you're crunched up. 104 00:04:27,320 --> 00:04:29,680 Speaker 1: On an airplane, You're in a hotel that probably doesn't 105 00:04:29,720 --> 00:04:32,240 Speaker 1: have an ideal gym, doesn't have any type of recovery, 106 00:04:32,440 --> 00:04:35,359 Speaker 1: You're sleeping not in your bed right up at the 107 00:04:35,360 --> 00:04:37,760 Speaker 1: early hours in ubers, et cetera. 108 00:04:38,480 --> 00:04:40,080 Speaker 3: And a lot of the travels in New York. 109 00:04:40,800 --> 00:04:43,520 Speaker 1: Jets Giants are two of my teams, and when I'm 110 00:04:43,560 --> 00:04:46,200 Speaker 1: in New York, man, it's like you could do anything. 111 00:04:46,200 --> 00:04:47,599 Speaker 3: I call New York the playground. Right. 112 00:04:48,040 --> 00:04:51,000 Speaker 1: They had these wellness studios a fault. This entrepreneur named 113 00:04:51,040 --> 00:04:54,560 Speaker 1: Stephen Truck, he has s ten training up in Chelsea, 114 00:04:55,160 --> 00:04:57,920 Speaker 1: and probably around this same time he was building out 115 00:04:57,920 --> 00:05:02,640 Speaker 1: this recovery studio ancillary to his gym. Right, so he 116 00:05:02,720 --> 00:05:06,080 Speaker 1: trains like these high end New York clients like models 117 00:05:06,080 --> 00:05:09,120 Speaker 1: and rappers and things like this. And he built these 118 00:05:09,120 --> 00:05:12,680 Speaker 1: like private suites that had an infrared signa had a 119 00:05:12,720 --> 00:05:14,680 Speaker 1: tub that you could pull with ice, or you could 120 00:05:14,720 --> 00:05:16,640 Speaker 1: do just a warm bath with like epps and salt 121 00:05:16,720 --> 00:05:17,240 Speaker 1: or whatnot. 122 00:05:17,600 --> 00:05:19,040 Speaker 3: And the esthetic was beautiful. 123 00:05:19,360 --> 00:05:20,680 Speaker 1: And so when I would go to New York, I'd 124 00:05:20,680 --> 00:05:22,960 Speaker 1: always stop in his place just to get my recovery 125 00:05:23,000 --> 00:05:25,680 Speaker 1: session in trying to emulate anything I could from what 126 00:05:25,760 --> 00:05:26,680 Speaker 1: I had as a player. 127 00:05:27,000 --> 00:05:27,160 Speaker 3: Right. 128 00:05:27,200 --> 00:05:29,280 Speaker 1: I played at weight for US for five years and 129 00:05:29,320 --> 00:05:32,960 Speaker 1: then four years in the NFL. All these facilities had 130 00:05:33,160 --> 00:05:35,479 Speaker 1: right outside our locker room asauna, cold plunch. You had 131 00:05:35,520 --> 00:05:38,839 Speaker 1: the training room, massage table, a chiropractor came every other day, right, 132 00:05:39,200 --> 00:05:42,960 Speaker 1: so you had this at your fingertips. And once you're 133 00:05:43,000 --> 00:05:46,080 Speaker 1: no longer an athlete, you no longer have access. So 134 00:05:46,200 --> 00:05:48,240 Speaker 1: my point being, I was going to New York, let's 135 00:05:48,279 --> 00:05:51,160 Speaker 1: call it, every other month, going to S ten doing 136 00:05:51,200 --> 00:05:53,640 Speaker 1: the recovery stuff, and I would come back home and 137 00:05:53,680 --> 00:05:56,200 Speaker 1: be like, damn, like, it's nothing like this here. So 138 00:05:56,200 --> 00:05:57,599 Speaker 1: if I wanted to do that, I would have to 139 00:05:57,640 --> 00:06:00,720 Speaker 1: go to at the time JJU just to sit in 140 00:06:00,760 --> 00:06:03,200 Speaker 1: the code up. Then I would have to go to 141 00:06:03,520 --> 00:06:05,640 Speaker 1: I have a YMCA membership in Bucket. I would go 142 00:06:05,680 --> 00:06:08,080 Speaker 1: there to sit in the sauna. I would go to 143 00:06:08,360 --> 00:06:11,560 Speaker 1: Floasis to sit in the float tank, and then I 144 00:06:11,560 --> 00:06:13,680 Speaker 1: would do a house call for a massage. Should get 145 00:06:13,680 --> 00:06:16,839 Speaker 1: the massage aspect and one that's not feasible, right we 146 00:06:16,920 --> 00:06:19,920 Speaker 1: talked about before this podcast started death by a thousand cuts, 147 00:06:20,160 --> 00:06:22,400 Speaker 1: but then two like you only got twenty four hours 148 00:06:22,440 --> 00:06:24,000 Speaker 1: in a day. If you're sleeping ten hours of that, 149 00:06:24,120 --> 00:06:26,800 Speaker 1: right and working another eight to nine hours of that, 150 00:06:26,839 --> 00:06:29,039 Speaker 1: you don't have time to do four hours of wellness. 151 00:06:29,560 --> 00:06:33,640 Speaker 1: And so the inspiration from the New York trips and 152 00:06:33,720 --> 00:06:36,760 Speaker 1: also seeing the white space in Atlanta, I understood that 153 00:06:36,800 --> 00:06:39,240 Speaker 1: there was a need for this. And then post pandemic 154 00:06:39,560 --> 00:06:42,440 Speaker 1: Mackenzie did a study people are prioritizing wellness more than ever, 155 00:06:42,760 --> 00:06:44,920 Speaker 1: and the definition of wellness has changed. Right, It's less 156 00:06:44,920 --> 00:06:48,320 Speaker 1: about how strong I am or how how many ABS 157 00:06:48,360 --> 00:06:50,160 Speaker 1: I have, and it's more about like do I feel 158 00:06:50,200 --> 00:06:52,440 Speaker 1: great when I wake up? Can I go to bed 159 00:06:52,480 --> 00:06:55,240 Speaker 1: on time? Am I crashing at two pm? How many celsius? 160 00:06:55,560 --> 00:06:56,880 Speaker 1: Can I not drink today? 161 00:06:56,920 --> 00:06:57,080 Speaker 3: Right? 162 00:06:57,200 --> 00:06:59,880 Speaker 1: To make it through the day and then also be 163 00:07:00,160 --> 00:07:05,000 Speaker 1: able to like double down on wellness tourism. So for me, 164 00:07:05,839 --> 00:07:09,760 Speaker 1: when I go travel, I'm picking a hotel and I'm 165 00:07:09,800 --> 00:07:12,560 Speaker 1: looking at their pictures of the gym online because I'm like, 166 00:07:12,560 --> 00:07:17,120 Speaker 1: if it's just you know, ad hoc gym with elliptical 167 00:07:17,200 --> 00:07:19,360 Speaker 1: and weights that go up to twenty five pound dumbells, 168 00:07:19,800 --> 00:07:21,720 Speaker 1: I probably can't get a work out there, right, So 169 00:07:21,840 --> 00:07:24,400 Speaker 1: like what does the gym look like? And then the 170 00:07:24,440 --> 00:07:26,400 Speaker 1: second thing is is they have a spa? What's in 171 00:07:26,440 --> 00:07:28,680 Speaker 1: the spa? Is it or a sign in the spa? Do 172 00:07:28,720 --> 00:07:31,000 Speaker 1: they have a cold tub or a code bath in 173 00:07:31,040 --> 00:07:31,360 Speaker 1: the spa? 174 00:07:31,640 --> 00:07:31,800 Speaker 3: Right? 175 00:07:31,840 --> 00:07:34,200 Speaker 1: Those are all main value points for me when I 176 00:07:34,200 --> 00:07:36,520 Speaker 1: book my travel, and a lot of this through Marriott 177 00:07:36,600 --> 00:07:39,360 Speaker 1: to try to keep the BOMBO points up. But like 178 00:07:39,440 --> 00:07:42,360 Speaker 1: if there is a hotel that is a differentiator with 179 00:07:42,400 --> 00:07:46,520 Speaker 1: their amenities, then I will literally forfeit the opportunity to 180 00:07:46,560 --> 00:07:49,920 Speaker 1: accumulate bomboid points and go spend at that hotel. My 181 00:07:50,000 --> 00:07:53,000 Speaker 1: point being a lot of people also are doing wellness 182 00:07:53,360 --> 00:07:56,800 Speaker 1: tourism where they're staying or doing a staycation or visiting 183 00:07:56,800 --> 00:07:59,280 Speaker 1: a city, and they want all these amenities in their hotel. 184 00:07:59,680 --> 00:08:03,280 Speaker 1: And so yeah, I think twenty thirty the status out 185 00:08:03,600 --> 00:08:05,920 Speaker 1: wellness tourist will be a one point six twenty dollars market. 186 00:08:06,320 --> 00:08:09,200 Speaker 1: So do not disturb. How could we give the public 187 00:08:10,120 --> 00:08:12,840 Speaker 1: access to wellness all under one roof? And then also 188 00:08:12,920 --> 00:08:15,800 Speaker 1: being an ideal location light Pont City Market where you 189 00:08:15,880 --> 00:08:18,800 Speaker 1: have the flats residents right above us, you have Signal 190 00:08:18,840 --> 00:08:22,400 Speaker 1: House right next door, you have Scout short term apartment 191 00:08:22,440 --> 00:08:24,920 Speaker 1: rentals in the parking lot. And then right across Old 192 00:08:24,960 --> 00:08:28,400 Speaker 1: four Ford Park you got Northern Line, you got glenn 193 00:08:28,400 --> 00:08:32,360 Speaker 1: Iris Lofts, you got all these other places that can 194 00:08:32,400 --> 00:08:35,520 Speaker 1: benefit from us being an amenity right so residential amenity, 195 00:08:36,160 --> 00:08:40,840 Speaker 1: tourism amenity, hotel amenity, and then also just being in 196 00:08:40,840 --> 00:08:43,240 Speaker 1: a high dissed area where you have foot traffic, where 197 00:08:43,280 --> 00:08:46,080 Speaker 1: you have people visiting off the belt line because they're 198 00:08:46,080 --> 00:08:48,400 Speaker 1: health conscious and they just got to run in or 199 00:08:48,440 --> 00:08:51,640 Speaker 1: they just did a workout at Union fit or the 200 00:08:51,679 --> 00:08:56,200 Speaker 1: form and being able to attract all those demographics to 201 00:08:56,200 --> 00:08:59,480 Speaker 1: give them a place to one call home feel inclusive 202 00:08:59,559 --> 00:09:01,560 Speaker 1: with it. And that's the community angle and why we 203 00:09:01,600 --> 00:09:06,040 Speaker 1: prioritize community, but also have it elevated where now they're 204 00:09:06,080 --> 00:09:09,680 Speaker 1: taking wellness from a proactive approach and not reactive. We 205 00:09:09,720 --> 00:09:12,200 Speaker 1: don't look or feel like a doctor's office, right, and 206 00:09:12,240 --> 00:09:16,000 Speaker 1: I think that's a very reactive setting, right. We're not 207 00:09:16,080 --> 00:09:20,160 Speaker 1: sterile and white walls and very minimalistic. You come and 208 00:09:20,200 --> 00:09:22,000 Speaker 1: do not disturb, and you feel like you're in Italy 209 00:09:22,120 --> 00:09:24,360 Speaker 1: or France, you name it, right, You put yourself in 210 00:09:24,360 --> 00:09:27,559 Speaker 1: that position of where this brings you to. But also 211 00:09:27,640 --> 00:09:30,480 Speaker 1: because it's elevated, you want to stay well even if 212 00:09:30,520 --> 00:09:32,199 Speaker 1: you're not hurt. You want to just stay on top 213 00:09:32,240 --> 00:09:34,360 Speaker 1: of your wellness. You want to just get a massage 214 00:09:34,480 --> 00:09:38,040 Speaker 1: and continue to feel great starting off the weekend versus 215 00:09:38,280 --> 00:09:39,880 Speaker 1: I rolled my ankle and pick a ball, let me 216 00:09:39,920 --> 00:09:42,680 Speaker 1: go sit in a codeub. That's a very reactive approach, 217 00:09:42,720 --> 00:09:45,360 Speaker 1: and so we built it intentionally with that in mind 218 00:09:45,440 --> 00:09:49,280 Speaker 1: to make sure that one we're attracting all these demographics. 219 00:09:49,520 --> 00:09:52,160 Speaker 3: But then two, it feels like your third space. It 220 00:09:52,160 --> 00:09:55,160 Speaker 3: feels like your amenity to your apartment building. It feels 221 00:09:55,160 --> 00:09:56,160 Speaker 3: like that's the reason. 222 00:09:55,920 --> 00:09:58,959 Speaker 1: You told Scout Hotel instead of the four seasons or 223 00:09:59,000 --> 00:10:01,160 Speaker 1: instead of the fourth across the street, because you can 224 00:10:01,160 --> 00:10:03,920 Speaker 1: walk downstairs a D and D And I think that 225 00:10:04,120 --> 00:10:06,800 Speaker 1: is the inspiration behind it and why I want it 226 00:10:06,800 --> 00:10:08,800 Speaker 1: to be in wellness to the forefront, especially in my 227 00:10:08,800 --> 00:10:11,520 Speaker 1: backyard of Atlanta. You know, the South is not wellness 228 00:10:11,520 --> 00:10:13,920 Speaker 1: for it or really health conscious. And I think the 229 00:10:14,000 --> 00:10:17,080 Speaker 1: trend and the tailwinds will start making its way down here. 230 00:10:17,120 --> 00:10:19,640 Speaker 1: But we wanted to do it in a way that 231 00:10:19,760 --> 00:10:22,840 Speaker 1: one we're the premier studio, like chat GBT said, but 232 00:10:22,960 --> 00:10:25,640 Speaker 1: also doing it at a way that we can bring 233 00:10:25,640 --> 00:10:28,800 Speaker 1: our own culture to it. When you think a Nike, right, 234 00:10:28,840 --> 00:10:31,360 Speaker 1: I'm wearing Nikes right now. Are they the most comfortable shoe? 235 00:10:31,600 --> 00:10:35,640 Speaker 1: Probably not, But my favorite rapper was wearing Forces. My 236 00:10:35,720 --> 00:10:38,840 Speaker 1: favorite athlete, Mike Vick, was a Nike athlete, right, Like 237 00:10:39,200 --> 00:10:42,560 Speaker 1: growing up, Nike was the culture. So now when I 238 00:10:42,600 --> 00:10:45,600 Speaker 1: have disposable income, I still buy Nikes because I'm a 239 00:10:45,600 --> 00:10:48,000 Speaker 1: part of that culture and I want people to see 240 00:10:48,080 --> 00:10:51,240 Speaker 1: do not disturb as that culture when it comes to wellness, 241 00:10:51,280 --> 00:10:53,360 Speaker 1: not just I have to do it, it's a I 242 00:10:53,440 --> 00:10:55,560 Speaker 1: want to do it. I want to be associated with 243 00:10:55,600 --> 00:10:57,720 Speaker 1: D and D instead of the three other places I 244 00:10:57,720 --> 00:10:59,880 Speaker 1: could go to get the similar offerings. 245 00:11:00,120 --> 00:11:02,680 Speaker 2: Yeah, I mean, like to your point, culture is definitely 246 00:11:02,720 --> 00:11:05,120 Speaker 2: the culture is definitely moving towards more wellness. I think 247 00:11:05,200 --> 00:11:08,320 Speaker 2: more health, you know, people to be more conscious of it. 248 00:11:08,320 --> 00:11:10,200 Speaker 2: They're making decisions based off of it. I love what 249 00:11:10,240 --> 00:11:13,000 Speaker 2: you talk about with like even wellness tourism, right, Like 250 00:11:13,040 --> 00:11:14,400 Speaker 2: the fact that people are starting to look at even 251 00:11:14,440 --> 00:11:16,760 Speaker 2: the amenities these different hotels and stuff provide or know 252 00:11:16,760 --> 00:11:18,600 Speaker 2: what's around and like even if spot y'all are in, 253 00:11:19,080 --> 00:11:20,880 Speaker 2: like to your point, there's a lot of different residential 254 00:11:20,920 --> 00:11:23,280 Speaker 2: areas around there, so it's accessible because that's just for 255 00:11:23,320 --> 00:11:25,800 Speaker 2: those that don't know like that part of Atlanta, you know, 256 00:11:25,840 --> 00:11:27,679 Speaker 2: to kind of move around those spaces. You don't really 257 00:11:27,679 --> 00:11:29,680 Speaker 2: necessarily need a car inside all spaces too, right, So 258 00:11:29,720 --> 00:11:32,360 Speaker 2: it's walkable as accessible, and like those are the kind 259 00:11:32,400 --> 00:11:34,640 Speaker 2: of places that we need, not just in Atlanta, but 260 00:11:34,720 --> 00:11:36,520 Speaker 2: like you know, in our communities all over here. So 261 00:11:37,040 --> 00:11:38,440 Speaker 2: let me ask you, like, where does the name do 262 00:11:38,520 --> 00:11:39,400 Speaker 2: not Disturb come. 263 00:11:39,200 --> 00:11:43,319 Speaker 1: From, Yeah, going back to the NFLPA experience, Like I'm 264 00:11:43,320 --> 00:11:44,040 Speaker 1: always on call. 265 00:11:44,160 --> 00:11:46,000 Speaker 3: I can't turn my phone off and put in on 266 00:11:46,080 --> 00:11:46,600 Speaker 3: do not to sturby? 267 00:11:46,640 --> 00:11:49,120 Speaker 1: Where else I'll come back to five miss texts and 268 00:11:49,160 --> 00:11:52,320 Speaker 1: probably ten miss emails, right, Like, there's some urgency to 269 00:11:52,360 --> 00:11:55,880 Speaker 1: what I do. So how can I mentally have a 270 00:11:55,920 --> 00:11:59,600 Speaker 1: restorative escape and a physical escape. I can go into 271 00:11:59,640 --> 00:12:02,600 Speaker 1: a space that has wellness all under one roof, pick 272 00:12:02,720 --> 00:12:06,080 Speaker 1: what I want to do, and we have services that 273 00:12:06,120 --> 00:12:08,120 Speaker 1: are as little as thirty minutes. You could be up 274 00:12:08,120 --> 00:12:10,720 Speaker 1: there in you know, three hours time and be out. 275 00:12:10,800 --> 00:12:14,920 Speaker 1: But how could I give myself a restorative space to 276 00:12:15,080 --> 00:12:17,200 Speaker 1: put my body on do not disturbed, put my mind 277 00:12:17,200 --> 00:12:19,360 Speaker 1: on do not disturbed? Because I necessarily can't do it 278 00:12:19,360 --> 00:12:21,560 Speaker 1: with my phone, So I cannot physically get into a 279 00:12:21,600 --> 00:12:24,400 Speaker 1: space where they do not disturbed setting, you know, just 280 00:12:24,559 --> 00:12:26,679 Speaker 1: turns on and then as soon as I walk out, 281 00:12:26,720 --> 00:12:27,760 Speaker 1: I'm back into the real world. 282 00:12:27,800 --> 00:12:29,160 Speaker 3: I'm back into the hustle bust. 283 00:12:29,000 --> 00:12:31,840 Speaker 1: Of Atlanta and pot City Market and whatever the day's 284 00:12:32,160 --> 00:12:33,760 Speaker 1: journey you know, has in store for me. 285 00:12:34,679 --> 00:12:36,640 Speaker 3: And so that's really where the name came from. And 286 00:12:36,679 --> 00:12:38,440 Speaker 3: being able to physically embody that. 287 00:12:38,480 --> 00:12:43,160 Speaker 1: In an elevated place that kind of speaks for itself. 288 00:12:43,679 --> 00:12:45,920 Speaker 1: You know there's places that have speakers in assignas or 289 00:12:46,360 --> 00:12:49,440 Speaker 1: TVs in the room. We want you to literally be 290 00:12:50,880 --> 00:12:55,280 Speaker 1: with your thoughts and be in the comfort and tranquil 291 00:12:55,320 --> 00:12:57,839 Speaker 1: oasis of what we design so that you can't hit 292 00:12:57,880 --> 00:13:00,840 Speaker 1: that restorative aspect of wellness too, not just the physical 293 00:13:00,880 --> 00:13:03,280 Speaker 1: recovery and the physical wellbeing of it. 294 00:13:14,880 --> 00:13:17,599 Speaker 2: You know, you mentioned working at the NFLPA is the 295 00:13:17,600 --> 00:13:19,320 Speaker 2: player directly, Like for those don't know, like what does 296 00:13:19,360 --> 00:13:22,280 Speaker 2: that role entail? But then also how does your work 297 00:13:22,320 --> 00:13:24,400 Speaker 2: with players kind of influence what you're doing with D 298 00:13:24,480 --> 00:13:24,640 Speaker 2: and D. 299 00:13:24,880 --> 00:13:26,679 Speaker 3: Yeah, so what that role is. 300 00:13:26,800 --> 00:13:30,080 Speaker 1: I'm a liaison essentially between the locker rooms that represent 301 00:13:30,280 --> 00:13:33,880 Speaker 1: an NFLPA headquarters. Right, So everything we do is governed 302 00:13:33,920 --> 00:13:37,800 Speaker 1: by a collective bargaining agreement. Our next CBA aspires in 303 00:13:37,840 --> 00:13:40,000 Speaker 1: twenty thirty so the current one we are on has 304 00:13:40,400 --> 00:13:44,640 Speaker 1: four hundred and five hundred pages of compliance benefits all 305 00:13:44,640 --> 00:13:47,080 Speaker 1: these things that we negotiate with with the NFL. So 306 00:13:47,160 --> 00:13:50,720 Speaker 1: one is keeping players aware of that disseminating information. We 307 00:13:50,760 --> 00:13:52,480 Speaker 1: have annual team meetings that we go to all thirty 308 00:13:52,480 --> 00:13:55,280 Speaker 1: two ball clubs. But then also it's addressing real time 309 00:13:55,320 --> 00:14:02,000 Speaker 1: concerns right, real time benefit questions, real times or compliance 310 00:14:02,040 --> 00:14:04,320 Speaker 1: issues with the clubs and how long they can practice right. 311 00:14:04,400 --> 00:14:06,320 Speaker 1: And as a union we fight for three things. Wages, 312 00:14:06,400 --> 00:14:09,480 Speaker 1: working hours, working conditions. So it's making sure that we're 313 00:14:09,520 --> 00:14:12,440 Speaker 1: aligned with the NFL clubs that are one putting on 314 00:14:12,480 --> 00:14:16,200 Speaker 1: these practices and scheduling these schedules for the players in 315 00:14:16,280 --> 00:14:18,800 Speaker 1: season and off season, but also making sure they're getting 316 00:14:18,800 --> 00:14:22,760 Speaker 1: paid the minimum salary or getting paid things that are 317 00:14:23,040 --> 00:14:26,280 Speaker 1: digressive to the union for the people who sacrifice before them, 318 00:14:26,520 --> 00:14:29,160 Speaker 1: and also enhancing our current gains right, making sure our 319 00:14:29,160 --> 00:14:34,720 Speaker 1: members are a collective body of people who are all aligned. 320 00:14:34,800 --> 00:14:36,600 Speaker 1: That doesn't mean we all have to agree on the same thing, 321 00:14:36,960 --> 00:14:41,000 Speaker 1: but all aligned and informed on NFLPA and union business. 322 00:14:42,080 --> 00:14:43,520 Speaker 2: And then how does that influence how you look at 323 00:14:43,560 --> 00:14:43,840 Speaker 2: D and D. 324 00:14:44,120 --> 00:14:46,720 Speaker 1: So it just gives me more access to be in 325 00:14:46,720 --> 00:14:50,320 Speaker 1: the buildings to see the innovative technology on the wellness 326 00:14:50,360 --> 00:14:54,120 Speaker 1: side that these clubs, with these state of the arc 327 00:14:55,120 --> 00:14:57,480 Speaker 1: locker rooms are continuing to build. 328 00:14:57,520 --> 00:15:00,960 Speaker 3: And what is that the forefront of wellness? 329 00:15:00,960 --> 00:15:04,200 Speaker 1: What is the forefront of innovation and recovery and just 330 00:15:04,240 --> 00:15:08,560 Speaker 1: getting a first person POV. My interaction with the players 331 00:15:08,600 --> 00:15:10,720 Speaker 1: is all strictly union business, right. It has nothing to 332 00:15:10,760 --> 00:15:13,200 Speaker 1: do with D and D or any of my other endeavors. 333 00:15:13,360 --> 00:15:15,240 Speaker 1: But it does get me into a locker room that 334 00:15:15,360 --> 00:15:17,480 Speaker 1: when I was last there in twenty nineteen versus what 335 00:15:17,520 --> 00:15:18,720 Speaker 1: it looks like in twenty twenty five. 336 00:15:18,760 --> 00:15:19,600 Speaker 2: You see that difference. 337 00:15:19,640 --> 00:15:20,200 Speaker 3: Difference, right. 338 00:15:20,240 --> 00:15:23,280 Speaker 1: And then NFLPA we do an annual scorecard where the 339 00:15:23,360 --> 00:15:27,280 Speaker 1: members all ranked their clubs on facilities, cafeteria. 340 00:15:27,480 --> 00:15:29,200 Speaker 2: Oh yeah, I've seen it. It's like the Falcons just 341 00:15:29,200 --> 00:15:31,880 Speaker 2: got one, like like great facilities or something like beautiful. 342 00:15:31,920 --> 00:15:34,760 Speaker 1: I was at Flowery Branch yesterday, beautiful locker room because 343 00:15:34,760 --> 00:15:36,360 Speaker 1: of that scorecard. Right. But when I did a pro 344 00:15:36,440 --> 00:15:39,640 Speaker 1: day at Falcons in twenty sixteen, that locker room like 345 00:15:39,720 --> 00:15:41,960 Speaker 1: what I saw yesterday, Right. And so it's making sure 346 00:15:42,000 --> 00:15:47,320 Speaker 1: that you know, I'm as an entrepreneur also having my 347 00:15:47,360 --> 00:15:50,360 Speaker 1: ear to the street and seeing what is implemented in 348 00:15:50,400 --> 00:15:53,080 Speaker 1: these world class facilities for these world class athletes and 349 00:15:53,120 --> 00:15:55,560 Speaker 1: being able to say, all right, we're on the right track, 350 00:15:55,720 --> 00:15:57,720 Speaker 1: We're doing X, Y and Z the right way, and 351 00:15:57,760 --> 00:16:00,760 Speaker 1: making sure the public has access to that through because 352 00:16:00,760 --> 00:16:02,720 Speaker 1: they can't go to Flowery Branch, Yeah, because they can't 353 00:16:02,720 --> 00:16:05,760 Speaker 1: go to two to two Republic Drive, Allen Park, Michigan, right, 354 00:16:06,000 --> 00:16:07,680 Speaker 1: or whatever facility that is out there. 355 00:16:08,120 --> 00:16:10,600 Speaker 2: Well, that's good, But I'm gonna say, man, like, when 356 00:16:10,640 --> 00:16:13,800 Speaker 2: you say world class and lead athletes, knuckle line, sounds 357 00:16:13,800 --> 00:16:16,120 Speaker 2: expensive and I know that's something that y'all kind of 358 00:16:16,120 --> 00:16:18,040 Speaker 2: balance and manage out too, right, So like, how do 359 00:16:18,080 --> 00:16:20,440 Speaker 2: you kind of balance to make sure that it's still 360 00:16:20,440 --> 00:16:23,160 Speaker 2: accessible to the general republic because who didn't play in 361 00:16:23,200 --> 00:16:25,280 Speaker 2: the league, who didn't make a bunch of money, who 362 00:16:25,320 --> 00:16:26,920 Speaker 2: don't you know, have it? They're just you know, normal 363 00:16:27,000 --> 00:16:28,400 Speaker 2: everyday people, right, Like, how do you make sure it's 364 00:16:28,400 --> 00:16:30,520 Speaker 2: still accessible to them while kind of still keeping that 365 00:16:30,680 --> 00:16:31,560 Speaker 2: premium feel too. 366 00:16:31,640 --> 00:16:32,680 Speaker 3: Yeah, that's a great question. 367 00:16:33,120 --> 00:16:37,200 Speaker 1: I think the biggest part of accessibility is feeling included, 368 00:16:37,400 --> 00:16:38,280 Speaker 1: feeling inclusive. 369 00:16:38,360 --> 00:16:40,840 Speaker 3: Right when you go in to do not disturb, you 370 00:16:41,000 --> 00:16:42,520 Speaker 3: feel the culture. 371 00:16:43,800 --> 00:16:46,400 Speaker 1: We don't have hashtag black owned anywhere, we don't advertise 372 00:16:46,440 --> 00:16:48,480 Speaker 1: it being a black owned business, but you feel that 373 00:16:49,000 --> 00:16:52,160 Speaker 1: from our practitioners, to our employees, to the way we 374 00:16:52,240 --> 00:16:56,160 Speaker 1: do business. I think feeling inclusive of a brand is 375 00:16:56,560 --> 00:17:00,280 Speaker 1: one point of accessibility. The second point is our business 376 00:17:00,320 --> 00:17:02,960 Speaker 1: model was underwrit to be able to have a certain 377 00:17:02,960 --> 00:17:07,800 Speaker 1: price point and a certain membership model and other ancillary 378 00:17:07,960 --> 00:17:12,800 Speaker 1: lines of revenue. Right, so there's a membership cohort that 379 00:17:12,960 --> 00:17:14,800 Speaker 1: is a sizable chunk of our business. 380 00:17:15,119 --> 00:17:17,159 Speaker 3: And you talked about Concity market. 381 00:17:17,359 --> 00:17:21,919 Speaker 1: People don't really have cars there. Moniker is internally is 382 00:17:21,960 --> 00:17:24,399 Speaker 1: like if they can walk, they could be a member 383 00:17:24,720 --> 00:17:27,600 Speaker 1: because they can come frequent they can utilize the services, 384 00:17:28,040 --> 00:17:30,359 Speaker 1: they can take advantage of the unlimited membership, they can 385 00:17:30,400 --> 00:17:32,720 Speaker 1: take advantage of the base membership, which is four times 386 00:17:32,720 --> 00:17:35,040 Speaker 1: a month, and so that is one part of the 387 00:17:35,080 --> 00:17:38,600 Speaker 1: business that allows the rest of the parts to have 388 00:17:39,200 --> 00:17:41,240 Speaker 1: a little bit more will go room. Right, So one 389 00:17:41,280 --> 00:17:45,119 Speaker 1: off session starts at forty five dollars. Fifty minute sessions 390 00:17:45,119 --> 00:17:47,719 Speaker 1: is sixty bucks. First timers get twenty five percent off. 391 00:17:47,920 --> 00:17:50,040 Speaker 1: If you're a member, it pays for your membership, pays 392 00:17:50,040 --> 00:17:52,479 Speaker 1: for yourself after a second visit, right, and then members 393 00:17:52,520 --> 00:17:54,960 Speaker 1: also receive fifteen to twenty percent off depending on what 394 00:17:55,000 --> 00:17:56,240 Speaker 1: tier you are on all. 395 00:17:56,080 --> 00:17:57,320 Speaker 3: Our ancillary services. 396 00:17:57,520 --> 00:17:59,480 Speaker 1: So if I'm an unlimited member, I'm getting twenty percent 397 00:17:59,480 --> 00:18:01,840 Speaker 1: off on the side at one hundred and thirty five bucks, 398 00:18:01,960 --> 00:18:04,400 Speaker 1: we're talking about you know, one hundred and five dollars massage, right, 399 00:18:04,680 --> 00:18:07,840 Speaker 1: And so that is another way to drive value by 400 00:18:07,880 --> 00:18:09,800 Speaker 1: also making people feel like, all right, this is a 401 00:18:09,840 --> 00:18:12,760 Speaker 1: place for me and not having gimmicky stuff. 402 00:18:12,800 --> 00:18:13,000 Speaker 3: Right. 403 00:18:13,200 --> 00:18:15,239 Speaker 1: A lot of places you might go to might have 404 00:18:15,240 --> 00:18:18,360 Speaker 1: a three hundred thousand dollars red light bed or two 405 00:18:18,480 --> 00:18:23,720 Speaker 1: hundred thousand dollars hyper barriage chamber. And if I don't 406 00:18:23,760 --> 00:18:28,080 Speaker 1: feel validated in that amenity being or that piece of 407 00:18:28,080 --> 00:18:32,000 Speaker 1: equipment being of value add to the wellness ecosystem we've built, 408 00:18:32,359 --> 00:18:35,280 Speaker 1: then it's not implemented, right, because those things are also 409 00:18:35,280 --> 00:18:36,639 Speaker 1: a part of your business model that you have to 410 00:18:36,720 --> 00:18:39,000 Speaker 1: underwright of how how can I get the ROI back 411 00:18:39,040 --> 00:18:41,520 Speaker 1: on that float tank? And for example, right, and then 412 00:18:42,040 --> 00:18:44,120 Speaker 1: using float tanks as an example because it's really real 413 00:18:44,200 --> 00:18:44,840 Speaker 1: life example. 414 00:18:44,880 --> 00:18:48,800 Speaker 3: But our current massage room was built. 415 00:18:48,640 --> 00:18:51,480 Speaker 1: In the construction documents to be a float tank room 416 00:18:51,600 --> 00:18:54,760 Speaker 1: with two float tanks. Float tanks are around fifty sixty 417 00:18:54,800 --> 00:18:57,000 Speaker 1: thousand dollars, So that's one hundred and twenty thousand dollars 418 00:18:57,000 --> 00:19:00,840 Speaker 1: of equipment for you know, three hundred square feet. I 419 00:19:00,960 --> 00:19:04,639 Speaker 1: did four or five dinners in our space when it 420 00:19:04,680 --> 00:19:06,720 Speaker 1: was just a white box with just people in the 421 00:19:06,720 --> 00:19:10,680 Speaker 1: community reaching out before we opened on LinkedIn and saying, hey, 422 00:19:10,720 --> 00:19:12,160 Speaker 1: like doing this founder dinner. 423 00:19:12,640 --> 00:19:13,480 Speaker 3: Who wants to join me. 424 00:19:13,560 --> 00:19:16,400 Speaker 1: I'll cater some food, come check out and learn what 425 00:19:16,440 --> 00:19:17,919 Speaker 1: I'm trying to build that do not disturb. 426 00:19:18,320 --> 00:19:20,760 Speaker 3: And this was probably nine months leading up to before 427 00:19:20,760 --> 00:19:21,320 Speaker 3: we opened. 428 00:19:21,560 --> 00:19:23,399 Speaker 1: So we had four or five of these, and I 429 00:19:23,440 --> 00:19:25,240 Speaker 1: had a projector I would put on the white wall 430 00:19:25,480 --> 00:19:27,040 Speaker 1: and it would just go through all the renderings that 431 00:19:27,040 --> 00:19:29,080 Speaker 1: the architect had designed and I would kind of just 432 00:19:29,160 --> 00:19:31,679 Speaker 1: walk through people through the vision, right like, this relax 433 00:19:31,800 --> 00:19:33,840 Speaker 1: room is going to be in this corner we're standing 434 00:19:33,840 --> 00:19:35,479 Speaker 1: in one of the private contrast suites. 435 00:19:36,280 --> 00:19:37,119 Speaker 3: That float tank. 436 00:19:37,040 --> 00:19:40,720 Speaker 1: Room will be behind this wall that we're going to demolition, 437 00:19:41,560 --> 00:19:44,280 Speaker 1: that bathroom will be right here, and these columns will 438 00:19:44,320 --> 00:19:47,640 Speaker 1: be hidden and moving throughout the space so you won't 439 00:19:47,640 --> 00:19:50,320 Speaker 1: even notice we got three columns in our suites. And 440 00:19:50,640 --> 00:19:52,720 Speaker 1: my point of doing that was want to get real 441 00:19:52,760 --> 00:19:56,639 Speaker 1: time feedback, get real time reaction, understand and talk to 442 00:19:56,840 --> 00:19:59,800 Speaker 1: potential customers and just the consumer at large. And one 443 00:19:59,800 --> 00:20:01,800 Speaker 1: thing I got from that was I would say we 444 00:20:01,840 --> 00:20:05,800 Speaker 1: have saunas, code plunges and float tanks and everybody'd be like, Oh, 445 00:20:05,800 --> 00:20:07,560 Speaker 1: that's cool, but what's the float tank? 446 00:20:08,359 --> 00:20:10,680 Speaker 3: I heard that like ten times, and I. 447 00:20:10,640 --> 00:20:12,359 Speaker 1: Was like, well, maybe I shouldn't be spending one hundred 448 00:20:12,359 --> 00:20:14,159 Speaker 1: and twenty thousand dollars on float tanks because what is 449 00:20:14,160 --> 00:20:17,080 Speaker 1: the ROI and what is the real opportunity to really 450 00:20:17,080 --> 00:20:20,640 Speaker 1: make that back and then have some margin on top, 451 00:20:20,960 --> 00:20:23,840 Speaker 1: and so things like that. Intentional decisions but also doing 452 00:20:23,880 --> 00:20:26,600 Speaker 1: the work, going out into the field and really talking 453 00:20:26,640 --> 00:20:29,760 Speaker 1: to people allowed your question for us us to not 454 00:20:29,800 --> 00:20:32,199 Speaker 1: have a two hundred thousand dollars piece of equipment that 455 00:20:32,240 --> 00:20:34,560 Speaker 1: we now have to pass on to the consumer, which 456 00:20:34,600 --> 00:20:36,919 Speaker 1: allows us to be a more accessible which allows us 457 00:20:36,920 --> 00:20:42,359 Speaker 1: to have very competitive pricing amongst our competitors. But also 458 00:20:42,400 --> 00:20:46,520 Speaker 1: you're still paying for the esthetic and the environment and 459 00:20:46,200 --> 00:20:50,159 Speaker 1: the intentionality. But it's not a two hundred percent difference. 460 00:20:50,160 --> 00:20:53,480 Speaker 1: It might be a five percent difference, right. And another 461 00:20:53,560 --> 00:20:57,080 Speaker 1: one was I was just talking an entrepreneur that we 462 00:20:57,080 --> 00:21:00,200 Speaker 1: were bouncing around Atlanta today showing her different things. He's 463 00:21:00,200 --> 00:21:03,600 Speaker 1: allowing her to get insight from other entrepreneurs on she 464 00:21:03,640 --> 00:21:06,000 Speaker 1: wanted to open up a brick and mortar, and she 465 00:21:06,080 --> 00:21:08,439 Speaker 1: asked me a question on the way here, She was like, 466 00:21:09,480 --> 00:21:10,680 Speaker 1: what was one of your mistakes? 467 00:21:12,600 --> 00:21:15,600 Speaker 3: And for me, it was our pricing model. 468 00:21:15,960 --> 00:21:20,240 Speaker 1: To your point, I was naive to what the consumer 469 00:21:20,640 --> 00:21:24,399 Speaker 1: and the consumer behavior in Atlanta was. Again, this do 470 00:21:24,480 --> 00:21:27,240 Speaker 1: not dis third model, like the esthetic and the way 471 00:21:27,240 --> 00:21:29,960 Speaker 1: it looks and even the way it's built out was 472 00:21:30,000 --> 00:21:34,160 Speaker 1: based off of business in Chelsea, right, and Chelsea disposable 473 00:21:34,240 --> 00:21:39,000 Speaker 1: income and Atlanta disposable income or worlds apart. New York's 474 00:21:39,040 --> 00:21:42,280 Speaker 1: a different beasts, right, And so one thing I was 475 00:21:42,400 --> 00:21:45,480 Speaker 1: naive to was the price point. He was charging one 476 00:21:45,520 --> 00:21:47,760 Speaker 1: hundred dollars for fifty minutes or one hundred and five 477 00:21:47,760 --> 00:21:50,640 Speaker 1: dollars for fifty minutes for the same private contrast, room 478 00:21:50,680 --> 00:21:55,399 Speaker 1: we charged sixty dollars for. But grand opening was August sixteenth. 479 00:21:55,800 --> 00:21:59,120 Speaker 1: I had a grand opening party, family and friends August fifteenth, 480 00:21:59,520 --> 00:22:01,760 Speaker 1: and our membership price was double what it is right now. 481 00:22:02,400 --> 00:22:06,320 Speaker 1: That night, I couldn't go to sleep, and I was like, 482 00:22:06,400 --> 00:22:10,200 Speaker 1: I think our pricing is too high, five hundred dollars memberships. 483 00:22:10,320 --> 00:22:12,480 Speaker 3: I don't think anybody has an appetite for that. And 484 00:22:12,520 --> 00:22:13,320 Speaker 3: again it goes. 485 00:22:13,119 --> 00:22:18,000 Speaker 1: Back to really being outside, talking to people, being where 486 00:22:18,040 --> 00:22:21,119 Speaker 1: your feet are beating the street, because that family or 487 00:22:21,119 --> 00:22:26,440 Speaker 1: friends event that night before, you have your closest supporters, right, 488 00:22:26,520 --> 00:22:28,600 Speaker 1: If anybody's gonna support you is those people in that room. 489 00:22:29,680 --> 00:22:33,560 Speaker 1: And I would say, our memberships are this or that's 490 00:22:33,600 --> 00:22:35,600 Speaker 1: how much it costs to this because people ask like, oh, 491 00:22:35,600 --> 00:22:38,680 Speaker 1: what's a membership or things like that, and you could 492 00:22:38,720 --> 00:22:41,399 Speaker 1: just read their body language. So he'd be like, how 493 00:22:41,480 --> 00:22:42,919 Speaker 1: much is a membership? And I would say, you know, 494 00:22:43,359 --> 00:22:46,160 Speaker 1: unlimited is five hundred dollars. Our base membership four times 495 00:22:46,160 --> 00:22:49,320 Speaker 1: a month is three hundred dollars. Cool, how much does 496 00:22:49,320 --> 00:22:50,600 Speaker 1: a T shirt? Right? 497 00:22:51,040 --> 00:22:52,760 Speaker 3: That's the response you would get. And you know, as 498 00:22:52,800 --> 00:22:57,520 Speaker 3: a self aware person, you have enough of those responses 499 00:22:57,760 --> 00:23:00,760 Speaker 3: and enough of those reps that night that it kept 500 00:23:00,840 --> 00:23:04,159 Speaker 3: me up till three in the morning the next the 501 00:23:04,200 --> 00:23:07,160 Speaker 3: next day, right, And so slash our memberships in half 502 00:23:07,160 --> 00:23:10,320 Speaker 3: because I realize we're not New York. Our prices are 503 00:23:10,359 --> 00:23:12,920 Speaker 3: New York based, and we're not a New York business. Right. 504 00:23:13,000 --> 00:23:15,439 Speaker 3: The Atlantic consumer and the behavior is different. And so 505 00:23:15,920 --> 00:23:19,159 Speaker 3: all these are intentional, but also self aware of the 506 00:23:19,280 --> 00:23:22,200 Speaker 3: naivity that I came into the business with, and also 507 00:23:22,280 --> 00:23:25,480 Speaker 3: addressing that in real time, still listening to customers, we 508 00:23:25,520 --> 00:23:27,280 Speaker 3: have secret shoppers at D and D all the time 509 00:23:27,400 --> 00:23:32,320 Speaker 3: I've been consultant Darnelle Presley. We get people in and 510 00:23:32,520 --> 00:23:34,800 Speaker 3: we got a survey that says, hey, this is how. 511 00:23:34,840 --> 00:23:36,719 Speaker 1: Much this cost. What are you willing to pay for it? 512 00:23:37,000 --> 00:23:39,280 Speaker 1: This is how much our memberships are. It's this price 513 00:23:39,320 --> 00:23:41,479 Speaker 1: too high or too low. If it's too high, what 514 00:23:41,560 --> 00:23:43,600 Speaker 1: is the price that you think would be palatable? And 515 00:23:43,680 --> 00:23:46,119 Speaker 1: things like that are real quantifiable data that now we 516 00:23:46,119 --> 00:23:48,240 Speaker 1: can go and look at our price and model and say, oh, 517 00:23:48,240 --> 00:23:50,840 Speaker 1: we weren't way off like we thought we were. This 518 00:23:50,920 --> 00:23:53,440 Speaker 1: product is great and the people are willing to pay 519 00:23:53,480 --> 00:23:55,840 Speaker 1: for it. So let's just continue to double down on 520 00:23:55,840 --> 00:23:58,159 Speaker 1: what we're doing, continue to build D and D, continue 521 00:23:58,160 --> 00:23:59,879 Speaker 1: to bring community forward, and you. 522 00:23:59,880 --> 00:24:02,040 Speaker 3: Know, you'll you'll you'll reap the benefits of that later 523 00:24:02,080 --> 00:24:02,560 Speaker 3: down the road. 524 00:24:02,800 --> 00:24:04,200 Speaker 2: Yeah, man, I mean you know what you're what you're 525 00:24:04,200 --> 00:24:07,320 Speaker 2: talking about is the idea of again customer feedback and 526 00:24:07,640 --> 00:24:09,879 Speaker 2: just iterating on ideas, and I mean that applies. I 527 00:24:09,920 --> 00:24:12,000 Speaker 2: think it applies against across all businesses because a lot 528 00:24:12,000 --> 00:24:14,199 Speaker 2: of times too with founders, if you're not careful, you 529 00:24:14,280 --> 00:24:16,959 Speaker 2: kind of build something in a silo, and you know, 530 00:24:17,040 --> 00:24:18,480 Speaker 2: for lots of different reasons, Like I think one of 531 00:24:18,520 --> 00:24:20,040 Speaker 2: the biggest reasons people tend to do it is because 532 00:24:20,040 --> 00:24:21,919 Speaker 2: there's phrase somebody's gonna take the idea to run off 533 00:24:21,960 --> 00:24:23,560 Speaker 2: with it. I'm like, nobody's gonna take your idea for 534 00:24:23,600 --> 00:24:26,120 Speaker 2: the most part. But being able to get that feedback 535 00:24:26,160 --> 00:24:28,359 Speaker 2: to your point and really help you building something that 536 00:24:28,440 --> 00:24:31,280 Speaker 2: actually you know people want, Like at the end of 537 00:24:31,320 --> 00:24:33,840 Speaker 2: the day, that's also really the definition of marketing. It's 538 00:24:33,880 --> 00:24:36,280 Speaker 2: like doing that work, that research, kind of figuring out 539 00:24:36,280 --> 00:24:38,120 Speaker 2: what it is and until you can get that right 540 00:24:38,160 --> 00:24:40,800 Speaker 2: product market fit. Because if not, you can do all 541 00:24:40,840 --> 00:24:42,359 Speaker 2: that stuff and pull all this stuff together. But all 542 00:24:42,400 --> 00:24:44,280 Speaker 2: of a sudden, if it's like this big reveal, I 543 00:24:44,359 --> 00:24:46,679 Speaker 2: kind of call it the big bang, right, people are like, well, 544 00:24:46,720 --> 00:24:48,520 Speaker 2: I didn't really want that, I didn't really need it 545 00:24:48,560 --> 00:24:50,359 Speaker 2: like that, and you actually find out I actually just 546 00:24:50,400 --> 00:24:52,520 Speaker 2: wanted this thing. You're like, that could to your point, 547 00:24:52,560 --> 00:24:54,840 Speaker 2: like you use like the examples with the the float 548 00:24:55,160 --> 00:24:58,440 Speaker 2: the float bands like like, yeah, you could spend that money, 549 00:24:58,560 --> 00:25:00,600 Speaker 2: but people but yeah, I also gotta edge people they're 550 00:25:00,560 --> 00:25:02,159 Speaker 2: not necessarily looking for that. They might be looking for 551 00:25:02,200 --> 00:25:04,520 Speaker 2: that in other markets, but is Atlanta that kind of 552 00:25:04,560 --> 00:25:06,600 Speaker 2: market where people are really looking for that kind of service, 553 00:25:06,760 --> 00:25:08,879 Speaker 2: and because you didn't invest in that, that able you 554 00:25:08,920 --> 00:25:10,680 Speaker 2: to help manage the cost. So you have to pass 555 00:25:10,760 --> 00:25:13,080 Speaker 2: that on. But had you been ahead and made that investment, 556 00:25:13,119 --> 00:25:15,200 Speaker 2: because you hadn't had those conversations, because you hadn't brought 557 00:25:15,240 --> 00:25:17,840 Speaker 2: in people from the community, like, then again you would 558 00:25:17,840 --> 00:25:19,000 Speaker 2: have been in a whole different situation. 559 00:25:19,160 --> 00:25:19,280 Speaker 3: Right. 560 00:25:19,320 --> 00:25:21,320 Speaker 2: And so just the lesson for this for people that 561 00:25:21,320 --> 00:25:23,440 Speaker 2: are just building stuff in general is to make sure 562 00:25:23,440 --> 00:25:25,320 Speaker 2: you're talking to your customers and not just waiting until 563 00:25:25,320 --> 00:25:27,280 Speaker 2: the end because you had the ability to still talk 564 00:25:27,320 --> 00:25:28,680 Speaker 2: to them while you kind of still had that white 565 00:25:28,680 --> 00:25:33,440 Speaker 2: box approach, right, and you were like, actually, you know, 566 00:25:33,480 --> 00:25:34,919 Speaker 2: we could always always say you can make it more 567 00:25:34,920 --> 00:25:35,560 Speaker 2: complex later. 568 00:25:35,720 --> 00:25:35,879 Speaker 3: You know. 569 00:25:35,880 --> 00:25:37,440 Speaker 2: It's like my mom, so you can always put more 570 00:25:37,520 --> 00:25:39,479 Speaker 2: more seasoned in it, exactly, but you can't take it out. 571 00:25:39,880 --> 00:25:40,919 Speaker 3: Yeah, I love it, you know. 572 00:25:41,080 --> 00:25:42,840 Speaker 2: So it's like that's a lesson that you learned, yea. 573 00:25:42,880 --> 00:25:45,080 Speaker 1: And it was a great lesson because massage just now 574 00:25:45,280 --> 00:25:48,800 Speaker 1: what that room is being utilized for, yeah, is on 575 00:25:48,840 --> 00:25:52,680 Speaker 1: a her margin basis our most popular service and our 576 00:25:52,720 --> 00:25:58,960 Speaker 1: most valuable service. And I'm glad that I had the humility, 577 00:25:59,200 --> 00:26:01,639 Speaker 1: but also the four site to be able to iterate 578 00:26:01,680 --> 00:26:02,200 Speaker 1: in real time. 579 00:26:02,520 --> 00:26:05,280 Speaker 3: And what does that look like for brick and mortar. 580 00:26:05,600 --> 00:26:08,000 Speaker 3: It's being able to your point at the seasoning. 581 00:26:08,119 --> 00:26:10,040 Speaker 1: Later you can always add more, but you can't put 582 00:26:10,080 --> 00:26:13,199 Speaker 1: the toothpaste back into tube, right. And this is you know, 583 00:26:13,359 --> 00:26:17,760 Speaker 1: build out calls, construction, general contractors permits like so this 584 00:26:17,840 --> 00:26:20,879 Speaker 1: is a real intentionality that you have to have so 585 00:26:20,960 --> 00:26:22,920 Speaker 1: you don't get to that point where now you're just 586 00:26:22,960 --> 00:26:24,320 Speaker 1: sitting on something that's burning. 587 00:26:24,119 --> 00:26:24,960 Speaker 3: A hole in your pocket. 588 00:26:25,280 --> 00:26:29,560 Speaker 1: And so I was, you know, grateful to have entrepreneurs 589 00:26:29,560 --> 00:26:31,399 Speaker 1: that I could listen to, whether in real life and 590 00:26:31,400 --> 00:26:35,360 Speaker 1: have conversations like we're having right now or podcast or 591 00:26:35,440 --> 00:26:37,080 Speaker 1: you know. I was in business school when I built 592 00:26:37,080 --> 00:26:40,080 Speaker 1: this idea and was creating this and building out with 593 00:26:40,240 --> 00:26:43,800 Speaker 1: architects and signing leases and things like that, so I 594 00:26:43,840 --> 00:26:46,000 Speaker 1: was able to workshop this through classes. I was able 595 00:26:46,080 --> 00:26:49,080 Speaker 1: to also talk to two hundred other students who were 596 00:26:49,840 --> 00:26:53,399 Speaker 1: like minded and had diverse opinions and then diverse minds 597 00:26:53,480 --> 00:26:56,000 Speaker 1: right like I'm with mckensey consultants and baning consultants and 598 00:26:56,920 --> 00:27:00,480 Speaker 1: private equity guys and ETA guys who want to buy 599 00:27:00,480 --> 00:27:02,439 Speaker 1: a business from a small business owner, right, And so 600 00:27:02,720 --> 00:27:04,960 Speaker 1: being able to really workshop this in real time was 601 00:27:05,000 --> 00:27:08,119 Speaker 1: really a blessing because a lot of people don't have that. 602 00:27:08,320 --> 00:27:13,000 Speaker 1: And to your point, going through that entrepreneurship like journey 603 00:27:13,640 --> 00:27:16,720 Speaker 1: and learning, you also learn that, like, no one's really 604 00:27:16,720 --> 00:27:19,520 Speaker 1: gonna steal your business idea. They may be, but this 605 00:27:19,680 --> 00:27:22,880 Speaker 1: is my baby and it's hard. So unless they really 606 00:27:22,920 --> 00:27:24,600 Speaker 1: care about it, just because it's a great idea doesn't 607 00:27:24,640 --> 00:27:26,200 Speaker 1: mean someone's gonna want to do it exactly, because that 608 00:27:26,240 --> 00:27:28,840 Speaker 1: shit's hard and it's a lot of sacrifice and it's 609 00:27:28,840 --> 00:27:32,560 Speaker 1: a financial investment, it's a mental investment, it's a social investment, 610 00:27:33,000 --> 00:27:35,960 Speaker 1: and so like unless they really really are passionate about 611 00:27:35,960 --> 00:27:38,399 Speaker 1: it like you and really care, they're probably going to 612 00:27:38,440 --> 00:27:38,639 Speaker 1: be like. 613 00:27:38,680 --> 00:27:40,080 Speaker 3: Damn, that's a great idea. 614 00:27:40,240 --> 00:27:42,200 Speaker 1: There will is more to spend for like five minutes, 615 00:27:42,320 --> 00:27:43,560 Speaker 1: and they're gonna be like, fuck it, I don't want 616 00:27:43,560 --> 00:27:46,280 Speaker 1: to do it. Right, And you still have that still 617 00:27:46,920 --> 00:27:50,120 Speaker 1: visibility to get the real time feedback, so stealth mode 618 00:27:50,200 --> 00:27:51,200 Speaker 1: isn't always the best. 619 00:28:02,880 --> 00:28:05,440 Speaker 2: Now, you also do some stuff with the Captain Partners 620 00:28:05,480 --> 00:28:07,239 Speaker 2: you keept in the VC. You do some stuff like that, 621 00:28:07,320 --> 00:28:09,040 Speaker 2: like like what did you kind of learn through that 622 00:28:09,119 --> 00:28:11,000 Speaker 2: journey of just investing, like what do you look for 623 00:28:11,040 --> 00:28:12,879 Speaker 2: in founders and companies that involved in but what do 624 00:28:12,960 --> 00:28:14,920 Speaker 2: you also kind of learned about business as you've gotten 625 00:28:14,920 --> 00:28:15,639 Speaker 2: more involved in this. 626 00:28:15,840 --> 00:28:19,840 Speaker 1: Yeah, So we started investing through SPVs special purpose Vehicles. 627 00:28:20,640 --> 00:28:24,199 Speaker 1: And the catalyst for that was I was on my 628 00:28:24,240 --> 00:28:28,240 Speaker 1: way out the league. But also realize one the word 629 00:28:28,280 --> 00:28:32,800 Speaker 1: private equity wasn't even in my vocabulary until I was 630 00:28:33,720 --> 00:28:36,000 Speaker 1: two years removed from college. And then once I learned 631 00:28:36,040 --> 00:28:39,480 Speaker 1: what the word private equity meant, I was like, Ah, 632 00:28:39,520 --> 00:28:41,760 Speaker 1: this is how people get to afford to get their 633 00:28:41,800 --> 00:28:44,320 Speaker 1: children to wait for us. Right, this is how people 634 00:28:44,360 --> 00:28:47,760 Speaker 1: get to afford nice houses or this ecosystem that private 635 00:28:47,760 --> 00:28:50,840 Speaker 1: equity opens up, Right, this is the play. And so 636 00:28:51,080 --> 00:28:52,520 Speaker 1: I wanted to be a part of that. And I 637 00:28:52,520 --> 00:28:54,240 Speaker 1: saw the locker room as like one of the largest 638 00:28:54,240 --> 00:28:57,960 Speaker 1: concentrations of capital. Right, if you think about the salary cap, 639 00:28:58,040 --> 00:28:59,720 Speaker 1: I think this year, the salary cap has two orldren 640 00:28:59,760 --> 00:29:02,560 Speaker 1: and six t two million dollars, fifty three guys in 641 00:29:02,640 --> 00:29:05,400 Speaker 1: that locker room combined, or making two hundred and sixty 642 00:29:05,480 --> 00:29:07,680 Speaker 1: two million dollars of salary. Right, That's how I thought 643 00:29:07,720 --> 00:29:11,840 Speaker 1: about it, and so one that was an angle, but 644 00:29:11,880 --> 00:29:13,920 Speaker 1: then two at the same time, this is twenty nineteen, 645 00:29:14,440 --> 00:29:19,440 Speaker 1: Whooped the wearable and these other like innovative tech wearables 646 00:29:19,440 --> 00:29:21,680 Speaker 1: were starting to hit the locker room. I remember Whooping 647 00:29:21,680 --> 00:29:23,920 Speaker 1: twenty nineteen was coming through with the NFLPA was coming 648 00:29:23,920 --> 00:29:25,440 Speaker 1: through and just dropping woop straps. In the middle of 649 00:29:25,440 --> 00:29:29,760 Speaker 1: the locker room was Saint here Trott's right. And Tonal was 650 00:29:29,800 --> 00:29:31,960 Speaker 1: another company that was coming out around that time, and 651 00:29:32,240 --> 00:29:36,040 Speaker 1: I remember seeing a meta ad on Instagram and Tonal 652 00:29:36,160 --> 00:29:39,200 Speaker 1: wasn't even advertising the product. They were advertising that Steph 653 00:29:39,200 --> 00:29:42,120 Speaker 1: Curry and Kevin Durant were investors. Yeah, So I was like, 654 00:29:42,280 --> 00:29:45,200 Speaker 1: all right, well, you have this cohort of guys who 655 00:29:45,240 --> 00:29:49,120 Speaker 1: have a large allocation of capital at a young age, 656 00:29:49,480 --> 00:29:53,360 Speaker 1: so they're not that risk averse. They can take big swings, 657 00:29:53,360 --> 00:29:56,840 Speaker 1: which venture capital entails. And then you also have this 658 00:29:56,960 --> 00:30:01,560 Speaker 1: platform where founders want to meet athlete. Athletes can be 659 00:30:01,640 --> 00:30:06,040 Speaker 1: value additive to these sports tech wearable companies because they 660 00:30:06,080 --> 00:30:08,560 Speaker 1: could be product testers, they could be free promo. They 661 00:30:08,560 --> 00:30:13,440 Speaker 1: can essentially the endorsement model that marketing entails, but with equity, right, 662 00:30:13,480 --> 00:30:17,000 Speaker 1: and so me and my buddies put our capital together 663 00:30:17,200 --> 00:30:20,920 Speaker 1: did twelve SPVs invested in these innovative tech companies and 664 00:30:21,000 --> 00:30:24,600 Speaker 1: so that's how Captain Partners started. My co founder was 665 00:30:24,640 --> 00:30:27,080 Speaker 1: a Captain with me at wait for us, Jordan Garside, 666 00:30:27,240 --> 00:30:30,880 Speaker 1: and so that's the name Captain. And what I learned 667 00:30:30,920 --> 00:30:35,640 Speaker 1: from that is like, founders are the sauce, right, Like, 668 00:30:35,880 --> 00:30:37,680 Speaker 1: you got the best idea in the world. If your 669 00:30:37,720 --> 00:30:41,880 Speaker 1: execution i e. Your founding team isn't great, it's gonna 670 00:30:41,880 --> 00:30:44,640 Speaker 1: fall flat on his face. I'm reading super Punk right 671 00:30:44,680 --> 00:30:47,240 Speaker 1: now for the second time. And Uber wasn't the first 672 00:30:47,280 --> 00:30:49,800 Speaker 1: ride sharing company. It was zimmer Ride and it was 673 00:30:50,760 --> 00:30:52,640 Speaker 1: I think called super Cab or something like that. It 674 00:30:52,680 --> 00:30:54,680 Speaker 1: was like two other competitors that were doing peer to 675 00:30:54,720 --> 00:30:57,680 Speaker 1: peer riode sharing. Uber was just doing black cars and 676 00:30:57,720 --> 00:31:02,880 Speaker 1: then Travis Travis, the CEO, set in a zimmer Ride 677 00:31:02,920 --> 00:31:04,920 Speaker 1: one day and was like, oh, we need to be 678 00:31:04,920 --> 00:31:08,160 Speaker 1: doing Peter peer right. So my point being the founder 679 00:31:08,640 --> 00:31:11,880 Speaker 1: or the founders and the founding team are really the magic. 680 00:31:12,400 --> 00:31:17,560 Speaker 1: And then also understanding market dynamics, right, like sometimes you're 681 00:31:17,600 --> 00:31:20,360 Speaker 1: just too early or sometimes you're late to the dance, right. 682 00:31:20,440 --> 00:31:24,200 Speaker 1: And there's a plethora of companies that had ideas that 683 00:31:24,240 --> 00:31:26,840 Speaker 1: are now thriving today. They were just five years ahead 684 00:31:26,840 --> 00:31:29,840 Speaker 1: of time or they were five years past the past 685 00:31:29,880 --> 00:31:33,200 Speaker 1: the mark, and so really doubling down on founders and 686 00:31:33,200 --> 00:31:36,120 Speaker 1: then also understanding like the marketing dynamic or market dynamics, 687 00:31:36,400 --> 00:31:39,479 Speaker 1: and so now taking that into my entrepreneur venture and 688 00:31:39,520 --> 00:31:41,680 Speaker 1: we're not a startup, right, We're not on this crazy 689 00:31:42,240 --> 00:31:45,920 Speaker 1: y Combinator growth rate where we got to grow three 690 00:31:45,960 --> 00:31:48,800 Speaker 1: percent week over week or have this you know, crazy metric, 691 00:31:49,840 --> 00:31:51,880 Speaker 1: because we're also not venture capital bats, so they're not 692 00:31:52,000 --> 00:31:55,480 Speaker 1: expecting hockey stick returns. But at the same time understanding 693 00:31:55,480 --> 00:31:59,440 Speaker 1: that the train starts and starts with me and not 694 00:31:59,560 --> 00:32:03,120 Speaker 1: saying that I'm the reason that dn D is a 695 00:32:03,120 --> 00:32:05,520 Speaker 1: great experience, because I don't want to be the magic. 696 00:32:05,560 --> 00:32:06,960 Speaker 1: I don't want you to come and do not disturb 697 00:32:07,000 --> 00:32:08,880 Speaker 1: because you might run into Brandon. I want you to 698 00:32:08,920 --> 00:32:10,760 Speaker 1: come and do not disturb because you understand the product 699 00:32:10,800 --> 00:32:13,080 Speaker 1: and you love the product. But I also understand that 700 00:32:13,080 --> 00:32:16,520 Speaker 1: I got to lead a team of five people plus 701 00:32:16,520 --> 00:32:19,960 Speaker 1: a manager to understand the same value a mission and 702 00:32:20,080 --> 00:32:22,479 Speaker 1: vision that I built do not disturb with when they 703 00:32:22,520 --> 00:32:23,680 Speaker 1: have no incentive. 704 00:32:23,280 --> 00:32:25,680 Speaker 3: To care, right, Like, it's just it is what it is. 705 00:32:25,760 --> 00:32:28,600 Speaker 1: Right, small business, like they have no incentive to care 706 00:32:28,640 --> 00:32:30,600 Speaker 1: as much as I do and they never will. But 707 00:32:30,800 --> 00:32:34,480 Speaker 1: understanding that I can at least give guardrails and eliminate 708 00:32:34,520 --> 00:32:38,280 Speaker 1: the gray to allow them to flourish to the best 709 00:32:38,280 --> 00:32:41,000 Speaker 1: at their execution to perform what we need to perform, 710 00:32:41,280 --> 00:32:44,040 Speaker 1: one of those being a hospitable environment. I want you 711 00:32:44,080 --> 00:32:45,440 Speaker 1: to come and do not disturb and feel like you 712 00:32:45,480 --> 00:32:47,720 Speaker 1: just checked in at the RITZ, right. I want you 713 00:32:47,760 --> 00:32:49,160 Speaker 1: to come and do not disturb and go to the 714 00:32:49,240 --> 00:32:51,960 Speaker 1: rooms and realize, like, wow, that was a great experience 715 00:32:52,080 --> 00:32:54,160 Speaker 1: and it felt clean, and it felt like this was 716 00:32:54,200 --> 00:32:55,040 Speaker 1: just built yesterday. 717 00:32:55,160 --> 00:32:56,680 Speaker 3: I want you to go to the massage room. 718 00:32:56,560 --> 00:32:59,320 Speaker 1: And be like, he has the two, three, four best 719 00:32:59,440 --> 00:33:02,360 Speaker 1: besides their I've ever got my massage by whether I'm 720 00:33:02,360 --> 00:33:05,479 Speaker 1: a ballerina or an NFL football player or six nine 721 00:33:05,520 --> 00:33:09,600 Speaker 1: basketball player or you know, a seventy two year old 722 00:33:09,960 --> 00:33:12,760 Speaker 1: senior citizen. Right, And being able to have a service 723 00:33:12,800 --> 00:33:15,040 Speaker 1: for everyone that everyone can feel included and feel like 724 00:33:15,040 --> 00:33:18,520 Speaker 1: they got value out of So the investing experience has 725 00:33:18,600 --> 00:33:21,560 Speaker 1: just made me so much more aware of the founder 726 00:33:21,880 --> 00:33:22,840 Speaker 1: right or founders? 727 00:33:23,200 --> 00:33:25,360 Speaker 2: Yeah, absolutely, man, I mean again, it sounds like y'all 728 00:33:25,440 --> 00:33:28,040 Speaker 2: doing something really amazing over there. Like you think, as 729 00:33:28,120 --> 00:33:30,040 Speaker 2: more and more players you know, come through the league 730 00:33:30,080 --> 00:33:32,120 Speaker 2: and start looking for their next opportunities, do you see 731 00:33:32,120 --> 00:33:35,040 Speaker 2: more players getting involved in things like investing in entrepreneurship. 732 00:33:35,160 --> 00:33:36,240 Speaker 3: Yeah, investing for sure. 733 00:33:36,600 --> 00:33:39,160 Speaker 1: You see a lot of that with NBA players just 734 00:33:39,160 --> 00:33:42,440 Speaker 1: because of the contract sizes, but even NFL guys or 735 00:33:42,640 --> 00:33:45,880 Speaker 1: starting their own vcs or doing a lot of angel investments. 736 00:33:46,200 --> 00:33:52,200 Speaker 1: I also do believe that athletes, especially professional athletes, because 737 00:33:52,240 --> 00:33:55,680 Speaker 1: of what it's to get there, are a thousand percent 738 00:33:55,800 --> 00:34:02,360 Speaker 1: apt with the intrinsic and intangible skills, characteristics and qualities. 739 00:34:02,360 --> 00:34:06,840 Speaker 1: They have to be great entrepreneurs. Right, because you know 740 00:34:06,880 --> 00:34:11,040 Speaker 1: about resilience, You know about law term gains and not 741 00:34:11,080 --> 00:34:15,520 Speaker 1: instantaineous gratification. You understand you're going to fall more times 742 00:34:15,520 --> 00:34:19,960 Speaker 1: than you jump, right. You understand discipline and how to 743 00:34:20,000 --> 00:34:21,960 Speaker 1: stick to a goal even when it doesn't look like 744 00:34:22,000 --> 00:34:22,640 Speaker 1: it's working out. 745 00:34:23,080 --> 00:34:28,320 Speaker 3: You understand punctuality right, as trivial as that is. You 746 00:34:28,520 --> 00:34:31,200 Speaker 3: understand how to be present and show up and be 747 00:34:31,640 --> 00:34:34,719 Speaker 3: on time. I remember in college coach classon our head coach, 748 00:34:34,760 --> 00:34:36,960 Speaker 3: she had this thing called deacon time, which means me 749 00:34:37,120 --> 00:34:40,440 Speaker 3: starts at seven am. It really starts at six forty five, right, 750 00:34:40,520 --> 00:34:42,719 Speaker 3: Deacon time is fifteen minutes early. And even at six 751 00:34:42,880 --> 00:34:45,160 Speaker 3: forty five, the last person that comes to that meeting 752 00:34:45,360 --> 00:34:47,319 Speaker 3: is also late, right because the meeting has already started. 753 00:34:47,320 --> 00:34:49,880 Speaker 1: Everyone else is here. And so things like that that 754 00:34:49,920 --> 00:34:55,919 Speaker 1: are just like intrinsically within us allows us to also 755 00:34:56,000 --> 00:34:58,839 Speaker 1: have that transferable skill as great entrepreneurs. 756 00:34:58,960 --> 00:35:00,279 Speaker 3: And I was actually and I want to I'm. 757 00:35:00,239 --> 00:35:03,280 Speaker 1: Curious your thoughts, but I was actually talking to someone 758 00:35:03,520 --> 00:35:05,480 Speaker 1: when D and D at first opened because I was 759 00:35:05,520 --> 00:35:06,040 Speaker 1: always there. 760 00:35:06,120 --> 00:35:07,399 Speaker 3: Right, you're still building a team. 761 00:35:07,719 --> 00:35:09,880 Speaker 1: I want to be present to hear customer feedback in 762 00:35:09,920 --> 00:35:14,160 Speaker 1: real time and really understand what is going on, how 763 00:35:14,200 --> 00:35:16,920 Speaker 1: the customer journey differs than the customer journey that was 764 00:35:16,960 --> 00:35:20,560 Speaker 1: in my mind. What are some gaps that because it's 765 00:35:20,600 --> 00:35:23,520 Speaker 1: my baby, I don't see that customers would be obvious to, 766 00:35:24,600 --> 00:35:25,560 Speaker 1: but I'm oblivious to. 767 00:35:26,160 --> 00:35:28,040 Speaker 3: And my point being. 768 00:35:28,280 --> 00:35:32,520 Speaker 1: Because I have that athlete mindset, like it had to 769 00:35:32,560 --> 00:35:33,160 Speaker 1: be perfect. 770 00:35:33,880 --> 00:35:35,400 Speaker 3: You know, I wore myself to the bone. 771 00:35:35,960 --> 00:35:39,759 Speaker 1: I really burnt out right, and it's just because I 772 00:35:39,800 --> 00:35:43,240 Speaker 1: wanted to take exactly how I became an NFL football 773 00:35:43,280 --> 00:35:46,680 Speaker 1: player and do it as a business owner, and I 774 00:35:46,719 --> 00:35:50,080 Speaker 1: think there has to be some type of balance because again, 775 00:35:50,120 --> 00:35:52,120 Speaker 1: we're just so apt to be able to do this. 776 00:35:52,719 --> 00:35:54,360 Speaker 1: Like I was playing football at six years old with 777 00:35:54,400 --> 00:35:56,440 Speaker 1: the mindset I'm playing in the NFL. That's like a 778 00:35:56,440 --> 00:35:58,600 Speaker 1: point zero zero one percent chance of all six year 779 00:35:58,600 --> 00:36:01,040 Speaker 1: olds that have that same thought might be even smaller 780 00:36:01,040 --> 00:36:03,520 Speaker 1: than that. But for some reason, even as a two 781 00:36:03,600 --> 00:36:06,600 Speaker 1: star recruit out of Hillgrove High School going to wait Forest, 782 00:36:06,640 --> 00:36:11,000 Speaker 1: the smallest Power five school in the country, being a 783 00:36:11,040 --> 00:36:13,319 Speaker 1: red shirt, and then not starting my freshman year, and 784 00:36:13,360 --> 00:36:16,000 Speaker 1: then somehow being a three year starter and then going 785 00:36:16,080 --> 00:36:19,480 Speaker 1: undrafted to the NFL. Right like all these it could 786 00:36:19,480 --> 00:36:22,480 Speaker 1: have ended at any moment moments, and I still persevered, 787 00:36:22,600 --> 00:36:27,160 Speaker 1: right Like that has something to do with what you 788 00:36:27,200 --> 00:36:29,359 Speaker 1: can be as an entrepreneur. And I'm not the only 789 00:36:29,400 --> 00:36:32,000 Speaker 1: athlete that's gone through that, right, It's a lot of 790 00:36:32,200 --> 00:36:34,440 Speaker 1: people that are in that same position, which is why 791 00:36:34,480 --> 00:36:36,920 Speaker 1: I think a lot of athlete led businesses and founded 792 00:36:36,960 --> 00:36:40,120 Speaker 1: businesses will continue to sprout up and will become more 793 00:36:40,200 --> 00:36:43,759 Speaker 1: ubiquitous because athletes are also understanding and more adapt or 794 00:36:43,840 --> 00:36:46,840 Speaker 1: more apt and aware of this game could be taken 795 00:36:46,840 --> 00:36:49,320 Speaker 1: from me at any moment, especially football one hundred percent 796 00:36:49,320 --> 00:36:51,000 Speaker 1: contact sport, one hundred percent injury rate. 797 00:36:51,520 --> 00:36:53,600 Speaker 3: Right, Like, I again, I'm a wait foresce. I'm in 798 00:36:53,640 --> 00:36:54,520 Speaker 3: the wait Force Hall of Fame. 799 00:36:54,640 --> 00:36:57,560 Speaker 1: And I went undrafted and then I never got hurt 800 00:36:57,560 --> 00:36:59,960 Speaker 1: in college, never saw a training room. And then my 801 00:37:00,120 --> 00:37:04,360 Speaker 1: first or my second OTA practice and the NFL for 802 00:37:04,400 --> 00:37:07,160 Speaker 1: the Detroit Lions, I tear my ACL and then I 803 00:37:07,239 --> 00:37:09,880 Speaker 1: do it again two years later in Carolina, Right, Like, 804 00:37:10,560 --> 00:37:13,080 Speaker 1: can't predict that. It's no crystal ball. Right, if I 805 00:37:13,160 --> 00:37:15,000 Speaker 1: told me that at eighteen that that would happen, I'd 806 00:37:15,000 --> 00:37:15,799 Speaker 1: be like, Oh, that's not me. 807 00:37:15,840 --> 00:37:16,640 Speaker 3: I've never been hurt. 808 00:37:16,840 --> 00:37:21,120 Speaker 1: Right, But then also understanding that, like I got forty 809 00:37:21,120 --> 00:37:24,400 Speaker 1: more years to make money, Like if this ends at 810 00:37:24,400 --> 00:37:27,080 Speaker 1: twenty six, I got forty more years where I still 811 00:37:27,120 --> 00:37:29,719 Speaker 1: got to find a dying right, and so how can 812 00:37:29,760 --> 00:37:32,000 Speaker 1: I set myself up? And my point being, I think 813 00:37:32,040 --> 00:37:33,759 Speaker 1: athletes are more aware of that now because a lot 814 00:37:33,800 --> 00:37:37,759 Speaker 1: more visibility is put through podcasts or documentaries on this, 815 00:37:38,040 --> 00:37:42,920 Speaker 1: but also because they're now entrepreneurs per se in college, 816 00:37:43,080 --> 00:37:47,160 Speaker 1: they're willing and dealing on nil deals, They're understanding their leverage, 817 00:37:47,200 --> 00:37:50,359 Speaker 1: they're understanding their platform and what they bring to these 818 00:37:50,480 --> 00:37:53,759 Speaker 1: universities or these NFL clubs or professional clubs that they're 819 00:37:53,800 --> 00:37:57,680 Speaker 1: playing for. And so now they're having more of a 820 00:37:57,719 --> 00:38:01,040 Speaker 1: transitive mindset to say, all right, what am I doing next? 821 00:38:01,280 --> 00:38:03,160 Speaker 1: I could play for ten more years or ten more weeks, 822 00:38:03,200 --> 00:38:05,399 Speaker 1: what am I doing next? And being able to really 823 00:38:05,400 --> 00:38:06,440 Speaker 1: affect their own destiny. 824 00:38:06,640 --> 00:38:06,839 Speaker 3: Yeah. 825 00:38:06,880 --> 00:38:08,839 Speaker 2: Well again, and I think for a long time too, 826 00:38:09,200 --> 00:38:11,680 Speaker 2: people have hurt the narratives. You know, they've heard the 827 00:38:11,719 --> 00:38:13,640 Speaker 2: stats about oh, you know, this is what happens in 828 00:38:13,640 --> 00:38:16,640 Speaker 2: athletes have careers, and I mean, look, these guys, these 829 00:38:16,680 --> 00:38:18,279 Speaker 2: a lot of these guys are very smart. They're very 830 00:38:18,280 --> 00:38:20,320 Speaker 2: aware of this stuff. And again, and that might have 831 00:38:20,400 --> 00:38:22,239 Speaker 2: been how it had been for a while, that might 832 00:38:22,280 --> 00:38:24,600 Speaker 2: have been a trend. But if anything, I would argue 833 00:38:24,600 --> 00:38:27,440 Speaker 2: to say, like it's probably trending downwards because people are 834 00:38:27,520 --> 00:38:30,440 Speaker 2: more aware because the parents who are helping to get 835 00:38:30,440 --> 00:38:33,239 Speaker 2: these kids into schools and into the league and opportunities, 836 00:38:33,280 --> 00:38:36,680 Speaker 2: they're also aware and they're also doing things. So I think, yeah, 837 00:38:36,719 --> 00:38:38,200 Speaker 2: the day of the like the athlete just kind of 838 00:38:38,239 --> 00:38:40,360 Speaker 2: like not knowing what's going on and being taken advantage of. 839 00:38:40,400 --> 00:38:42,080 Speaker 2: I mean, you're going to have situations that happened. But 840 00:38:42,080 --> 00:38:45,279 Speaker 2: I think there's definitely just more awareness and people to 841 00:38:45,360 --> 00:38:47,319 Speaker 2: the same point they're saying theirselves, Okay, like look, I 842 00:38:47,360 --> 00:38:49,719 Speaker 2: know the stats, I know that, you know, this is 843 00:38:49,760 --> 00:38:51,560 Speaker 2: a finite time which I'm be able to do this. 844 00:38:51,600 --> 00:38:53,200 Speaker 2: I'm able to do it longer. That's great, But like 845 00:38:53,400 --> 00:38:54,560 Speaker 2: to your point, what am I going to do the 846 00:38:54,560 --> 00:38:57,200 Speaker 2: next twenty thirty forty years? Right, Like, what am I 847 00:38:57,320 --> 00:38:59,600 Speaker 2: going to spread that out versus traditional people that again 848 00:38:59,640 --> 00:39:01,600 Speaker 2: that are work and kind of like have a longer life, 849 00:39:01,880 --> 00:39:03,360 Speaker 2: longer life span when it comes to their career, and 850 00:39:03,400 --> 00:39:06,160 Speaker 2: that there's definitely you know, second and third lives after that. 851 00:39:06,200 --> 00:39:08,080 Speaker 2: And I think people are you know, especially now with 852 00:39:08,160 --> 00:39:10,400 Speaker 2: Nils and everything else, they're they're treating this thing like 853 00:39:10,400 --> 00:39:12,920 Speaker 2: a business. They're understanding that even what they're doing and 854 00:39:13,080 --> 00:39:14,799 Speaker 2: they're playing a game that's a business, and they're kind 855 00:39:14,840 --> 00:39:16,879 Speaker 2: of transitioning out man. So no, like it's a lot 856 00:39:16,880 --> 00:39:18,800 Speaker 2: more awareness. Like let me ask you man, as we 857 00:39:18,800 --> 00:39:20,400 Speaker 2: get reaised, like start wrapping us up, like like what 858 00:39:20,440 --> 00:39:22,920 Speaker 2: do you think that what do you want people to 859 00:39:23,000 --> 00:39:25,000 Speaker 2: experience when they come into D and D that they 860 00:39:25,040 --> 00:39:26,319 Speaker 2: can't find anywhere else. 861 00:39:27,200 --> 00:39:30,280 Speaker 1: First, I mean our mission is creating a tranqui oasis 862 00:39:30,840 --> 00:39:35,760 Speaker 1: where a community can develop a wellness routine and prioritized wellness. 863 00:39:36,640 --> 00:39:38,359 Speaker 1: What I want your experience as soon as you walk 864 00:39:38,360 --> 00:39:41,840 Speaker 1: through those doors is I'm no longer in pot City Market, 865 00:39:42,160 --> 00:39:45,640 Speaker 1: let alone Atlanta. I'm in again France. I mean wherever 866 00:39:45,719 --> 00:39:50,640 Speaker 1: your mind takes you. And then also understanding that I 867 00:39:50,680 --> 00:39:55,600 Speaker 1: am at the control of my own health and wellness right, 868 00:39:55,880 --> 00:40:00,560 Speaker 1: and so being empowered to want to do contract right 869 00:40:02,080 --> 00:40:04,640 Speaker 1: Soigna and co Plunch, being empowered to want to do 870 00:40:04,680 --> 00:40:07,400 Speaker 1: iv therapy, being empowered to want to get a massage, 871 00:40:07,840 --> 00:40:12,680 Speaker 1: and feeling like there is more that can come from this, 872 00:40:12,840 --> 00:40:15,359 Speaker 1: right from the health side, from the wellness side, from 873 00:40:15,360 --> 00:40:18,319 Speaker 1: the social side, from the longevity side. And I want 874 00:40:18,320 --> 00:40:20,880 Speaker 1: people to realize that this can be something that's ubiquitous 875 00:40:20,920 --> 00:40:26,560 Speaker 1: as a gym, right, Like we've evangelized fitness to the 876 00:40:26,600 --> 00:40:30,040 Speaker 1: point like it's almost a no brainer that you have 877 00:40:30,080 --> 00:40:31,879 Speaker 1: to have a gym membership. When I walked in here today, 878 00:40:31,920 --> 00:40:35,279 Speaker 1: I said, where you work out? Right, you never brought 879 00:40:35,320 --> 00:40:37,239 Speaker 1: up fitness or anything. I just assumes you had a 880 00:40:37,239 --> 00:40:39,480 Speaker 1: gym membership. Everyone has a gym membership, and so I 881 00:40:39,520 --> 00:40:42,400 Speaker 1: think in you know next half decade or so, everyone 882 00:40:42,440 --> 00:40:44,600 Speaker 1: will have a wellness membership, and I want them to 883 00:40:44,600 --> 00:40:48,440 Speaker 1: feel empowered, to feel like one, I can develop a 884 00:40:48,440 --> 00:40:51,560 Speaker 1: wellness routine and prioritize it just as much as I 885 00:40:51,600 --> 00:40:55,080 Speaker 1: prioritize lifting weights or running on the treadmill. But two, 886 00:40:55,680 --> 00:40:58,120 Speaker 1: I want them to feel like they belong, like do 887 00:40:58,200 --> 00:41:01,239 Speaker 1: not disturbs an a franchise, yea, this isn't you know 888 00:41:01,360 --> 00:41:05,400 Speaker 1: some box. I got the playbook from someone else, and 889 00:41:05,520 --> 00:41:08,480 Speaker 1: I'm at the behest of their decisions and their rules 890 00:41:08,560 --> 00:41:10,520 Speaker 1: right Like, I want them to feel a part of 891 00:41:10,560 --> 00:41:13,600 Speaker 1: our community because everything we do, from the merch we 892 00:41:13,680 --> 00:41:16,960 Speaker 1: sell to what we retail, Like our candles is Lindwood Court. 893 00:41:17,040 --> 00:41:19,400 Speaker 1: She makes our fragrance and she's in Citizens Apply on 894 00:41:19,440 --> 00:41:21,600 Speaker 1: the second floor. A black owned woman own the water 895 00:41:21,640 --> 00:41:24,560 Speaker 1: we give away for free beauty water, black owned woman 896 00:41:24,640 --> 00:41:28,400 Speaker 1: own right like all these intentional decisions that aren't free 897 00:41:28,480 --> 00:41:32,680 Speaker 1: for us right in our call centers, but allow our 898 00:41:32,680 --> 00:41:35,640 Speaker 1: community to be a part of something bigger than just 899 00:41:35,680 --> 00:41:39,319 Speaker 1: the D and D experiences. I'm supporting other businesses through 900 00:41:39,360 --> 00:41:42,520 Speaker 1: D and D. I'm supporting other therapists and practitioners through 901 00:41:42,560 --> 00:41:44,200 Speaker 1: D and D, and I want that to be an 902 00:41:45,080 --> 00:41:48,319 Speaker 1: intrinsic thought when people walk through our double doors and 903 00:41:48,400 --> 00:41:50,520 Speaker 1: also when they leave our double doors. Right, I think 904 00:41:50,560 --> 00:41:52,520 Speaker 1: that's the most important part. I talk to my staff 905 00:41:52,560 --> 00:41:54,919 Speaker 1: all the time. It's like, you could be the most 906 00:41:54,920 --> 00:41:57,239 Speaker 1: hospitable person in the world. You can be great, you 907 00:41:57,280 --> 00:41:59,520 Speaker 1: can have a conversation with a wall, you can you 908 00:41:59,560 --> 00:42:02,320 Speaker 1: can be right. But if they go to that room 909 00:42:02,680 --> 00:42:06,960 Speaker 1: and the signa wasn't hot, or you know, the trash, 910 00:42:07,000 --> 00:42:08,839 Speaker 1: the towels from the last person was in there, like 911 00:42:09,239 --> 00:42:11,400 Speaker 1: that can kill everything you just built up. So I 912 00:42:11,480 --> 00:42:13,359 Speaker 1: also want people to feel like this is a world 913 00:42:13,400 --> 00:42:16,640 Speaker 1: class experience that allows for me to want to be 914 00:42:16,680 --> 00:42:19,320 Speaker 1: proactive and want to prioritize and want to develop a 915 00:42:19,400 --> 00:42:21,319 Speaker 1: routine because it's a place I feel like I can 916 00:42:21,360 --> 00:42:23,680 Speaker 1: do that and the consistency is there and the hospitality 917 00:42:23,719 --> 00:42:23,960 Speaker 1: is there. 918 00:42:24,040 --> 00:42:24,439 Speaker 2: That's dope. 919 00:42:24,480 --> 00:42:24,640 Speaker 3: Man. 920 00:42:24,719 --> 00:42:26,640 Speaker 2: We'll congratulations on building next space. I don't know, you 921 00:42:26,640 --> 00:42:28,719 Speaker 2: have to sec the space to open Juniper. So yeah, 922 00:42:28,880 --> 00:42:30,120 Speaker 2: as we get ready to wrap this up in and 923 00:42:30,120 --> 00:42:31,719 Speaker 2: tell them how can they support you, how can they 924 00:42:31,800 --> 00:42:33,600 Speaker 2: find D and D like, give them all the things. 925 00:42:33,400 --> 00:42:35,320 Speaker 3: So do not disturb. We're at Pont City Market. 926 00:42:35,480 --> 00:42:38,200 Speaker 1: We're on the ground floor facing North Avenue, So right 927 00:42:38,200 --> 00:42:40,520 Speaker 1: now's to Pancake Social in between Panca Social and the 928 00:42:40,560 --> 00:42:44,319 Speaker 1: leasing office, so come visit us. We also do not 929 00:42:44,320 --> 00:42:47,400 Speaker 1: disturb atl dot com is our website. You can book online. 930 00:42:47,719 --> 00:42:51,400 Speaker 1: If you book online, use code butter nomics. Okay, twenty 931 00:42:51,400 --> 00:42:54,319 Speaker 1: five percent off your first visit butter nomics, twenty five 932 00:42:54,360 --> 00:42:56,879 Speaker 1: percent off your first visit of a private contrast room, 933 00:42:57,120 --> 00:43:00,120 Speaker 1: fifteen percent off your first massage. So those are two 934 00:43:00,160 --> 00:43:03,040 Speaker 1: ways you can support us. Also, we have merch we 935 00:43:03,080 --> 00:43:05,560 Speaker 1: sell online now, so we have a Shopify account. We 936 00:43:05,640 --> 00:43:08,479 Speaker 1: have I think some of the most culturally relevant merch 937 00:43:08,840 --> 00:43:11,279 Speaker 1: that you don't wear just a support you wear because 938 00:43:11,280 --> 00:43:13,640 Speaker 1: it's cool. So you can find that on our website 939 00:43:13,680 --> 00:43:15,880 Speaker 1: as well. And then our Instagram is at do not disturb, 940 00:43:16,120 --> 00:43:21,240 Speaker 1: so follow share with your friends. We'll do many events 941 00:43:21,239 --> 00:43:23,719 Speaker 1: in the community that we'll be free, so you can 942 00:43:24,000 --> 00:43:25,879 Speaker 1: be a part of that as well. But I think 943 00:43:25,880 --> 00:43:28,160 Speaker 1: the biggest is, you know, just com pot City Market. 944 00:43:28,320 --> 00:43:30,680 Speaker 1: We validate parking level two and level three for up 945 00:43:30,719 --> 00:43:33,040 Speaker 1: to ninety minutes, so don't let that be at the turret. 946 00:43:33,040 --> 00:43:37,680 Speaker 3: And then do not Disturb atl and do not Disturb Instagram. 947 00:43:37,120 --> 00:43:40,839 Speaker 2: Hey man, cold button Nomics. Use Cold button Nomics. Look man, 948 00:43:40,840 --> 00:43:44,160 Speaker 2: congratulations brand on everything. Man, it sounds like an amazing place. Look, 949 00:43:44,360 --> 00:43:46,000 Speaker 2: I'm little, I'm gonna go and check it out. And 950 00:43:46,040 --> 00:43:47,359 Speaker 2: I was started thinking about it like now, like yeah, 951 00:43:47,360 --> 00:43:48,200 Speaker 2: I need to go pull up over the. 952 00:43:48,239 --> 00:43:49,680 Speaker 1: Yeah, I told you. We've got that old four forward 953 00:43:49,680 --> 00:43:52,719 Speaker 1: pass right. So union fit as the gym arm and 954 00:43:52,760 --> 00:43:55,560 Speaker 1: wear the wellness arm. So whenever you go to hit 955 00:43:55,600 --> 00:43:57,239 Speaker 1: tie up again and get some reps in, come to 956 00:43:57,280 --> 00:43:58,799 Speaker 1: D and D right after it's a three minute walk 957 00:43:58,800 --> 00:43:59,359 Speaker 1: on the belt line. 958 00:43:59,400 --> 00:44:01,839 Speaker 2: He sounds like a plan. Man, we'll look again. Congratulations 959 00:44:01,920 --> 00:44:04,239 Speaker 2: on everything, on all the great work you're doing. D 960 00:44:04,320 --> 00:44:06,719 Speaker 2: and D in with you much success. When that said, 961 00:44:06,760 --> 00:44:09,480 Speaker 2: y'all we out. That's the pod you've been listening to 962 00:44:09,560 --> 00:44:13,000 Speaker 2: button Nomics and I'm your host, Brandon Butler. Got comments, feedback? 963 00:44:13,120 --> 00:44:14,880 Speaker 2: Want to be on the show. Send us an email 964 00:44:14,920 --> 00:44:18,200 Speaker 2: today at hello at butternomics dot com. Butter Nomics is 965 00:44:18,200 --> 00:44:21,759 Speaker 2: produced in Atlanta, Georgia at iHeartMedia by Ksey Pegram, with 966 00:44:21,880 --> 00:44:25,200 Speaker 2: marketing support from Queen and Nikki. Music provided by mister Hanky. 967 00:44:25,520 --> 00:44:27,799 Speaker 2: If you haven't already hit that subscribe button and never 968 00:44:27,840 --> 00:44:29,920 Speaker 2: missed an episode, and be sure to follow us on 969 00:44:29,960 --> 00:44:33,319 Speaker 2: all our social platforms at butter dot Atl. Listen to 970 00:44:33,320 --> 00:44:36,400 Speaker 2: betteron Nomics on the iHeartRadio app, Apple Podcasts, or wherever 971 00:44:36,440 --> 00:44:37,520 Speaker 2: you get your podcasts.