1 00:00:01,240 --> 00:00:05,400 Speaker 1: My Space was the first major social media company. At 2 00:00:05,440 --> 00:00:07,200 Speaker 1: that time in my life, I was like getting bullied 3 00:00:07,200 --> 00:00:10,680 Speaker 1: really bad, and then on my Space people like loved 4 00:00:10,680 --> 00:00:13,280 Speaker 1: how I look looked up to me, like loved my style. 5 00:00:13,680 --> 00:00:16,479 Speaker 1: It was a trip, and it was the first major 6 00:00:16,600 --> 00:00:21,000 Speaker 1: social media company to collapse. The story of my Space 7 00:00:21,120 --> 00:00:23,480 Speaker 1: was about a bunch of people who were really not 8 00:00:23,560 --> 00:00:27,680 Speaker 1: that good at what they did, but we're successful. My 9 00:00:27,760 --> 00:00:31,440 Speaker 1: name is Joanne McNeil. I'm a writer who covered internet 10 00:00:31,480 --> 00:00:35,400 Speaker 1: culture since the early days of social media. Of all 11 00:00:35,440 --> 00:00:39,240 Speaker 1: the companies I've written about, my Space is the most compelling. 12 00:00:39,880 --> 00:00:44,479 Speaker 1: On my new podcast, Main Accounts the Story of my Space, 13 00:00:44,840 --> 00:00:48,239 Speaker 1: I'm revisiting the early days of social media through the 14 00:00:48,320 --> 00:00:51,680 Speaker 1: people who lived it. The users just went from like 15 00:00:51,880 --> 00:00:55,319 Speaker 1: zero sixty on, like I'm in ninth grade and I'm 16 00:00:55,360 --> 00:00:58,520 Speaker 1: posting pictures from my friencing tournament to taking all of 17 00:00:58,520 --> 00:01:02,440 Speaker 1: my regular friends off just adding like hundreds of kids 18 00:01:02,480 --> 00:01:06,240 Speaker 1: with like dark emo bangs and an eyeliner just every 19 00:01:06,319 --> 00:01:10,040 Speaker 1: day like hundreds of strangers. The social network often felt 20 00:01:10,080 --> 00:01:13,399 Speaker 1: like a house party thrown when someone's parents were out 21 00:01:13,440 --> 00:01:17,200 Speaker 1: of town. But life on my Space could be messy 22 00:01:17,240 --> 00:01:20,880 Speaker 1: and chaotic. Now we have this concept of online safety. 23 00:01:21,280 --> 00:01:26,920 Speaker 1: There wasn't that in the two thousands, and sometimes unspeakably tragic. 24 00:01:27,360 --> 00:01:31,399 Speaker 1: Probably twenty minutes later, I just had a horrible feeling 25 00:01:31,480 --> 00:01:34,480 Speaker 1: that ran through my entire body. I stopped in mid 26 00:01:34,520 --> 00:01:38,800 Speaker 1: sentence and ran up to a room. At the height 27 00:01:38,840 --> 00:01:43,240 Speaker 1: of its popularity, a quarter million users were signing up 28 00:01:43,280 --> 00:01:46,959 Speaker 1: for new accounts every day. We were all figuring out 29 00:01:46,959 --> 00:01:51,919 Speaker 1: how to live online together in real time. They made 30 00:01:52,320 --> 00:01:54,600 Speaker 1: the Internet, which up until then had been kind of 31 00:01:54,600 --> 00:01:57,680 Speaker 1: like a nerdy space, feel like a nightclub, like I 32 00:01:57,720 --> 00:02:00,320 Speaker 1: feel like a cool place and also slightly dame chers 33 00:02:00,800 --> 00:02:04,080 Speaker 1: It's a wild West, you know. Way before bizdev deals 34 00:02:04,200 --> 00:02:07,040 Speaker 1: for partnerships were coming along, things were just happening. What 35 00:02:07,160 --> 00:02:11,600 Speaker 1: was this social media sensation? Who is MySpace? Tom? Why 36 00:02:11,639 --> 00:02:14,600 Speaker 1: did news Court make a play for the social network? 37 00:02:15,040 --> 00:02:19,280 Speaker 1: Rupert Murnock lost lots and lots of money on MySpace 38 00:02:19,400 --> 00:02:21,600 Speaker 1: because it turned out it was actually not a good business. 39 00:02:22,000 --> 00:02:26,519 Speaker 1: Why aren't people using MySpace now? I remember one day 40 00:02:26,560 --> 00:02:30,880 Speaker 1: realizing that I had only been using Facebook for weeks 41 00:02:30,880 --> 00:02:34,200 Speaker 1: and weeks and hadn't checked my MySpace at all. We'll 42 00:02:34,240 --> 00:02:38,120 Speaker 1: explore all that and more, because what happened in the 43 00:02:38,200 --> 00:02:43,280 Speaker 1: MySpace era would have sweeping implications for all the platforms 44 00:02:43,320 --> 00:02:46,440 Speaker 1: to follow. If the beginning of Tila Tequila being on 45 00:02:46,520 --> 00:02:50,040 Speaker 1: my radar as this MySpace influencer for being a queer 46 00:02:50,080 --> 00:02:53,000 Speaker 1: woman of color, if that was like the promise of 47 00:02:53,040 --> 00:02:55,560 Speaker 1: the Internet. The day that I saw that image of 48 00:02:55,560 --> 00:02:57,639 Speaker 1: her doing a Nazi salute with a bunch of all 49 00:02:57,840 --> 00:03:00,760 Speaker 1: right dirtbags, that was the nail in the coffin. And 50 00:03:00,760 --> 00:03:03,800 Speaker 1: so I feel like that moment for me really crystallized 51 00:03:04,040 --> 00:03:07,720 Speaker 1: where we started and unfortunately, where we wound up. Listen 52 00:03:07,760 --> 00:03:13,360 Speaker 1: to main accounts the story of MySpace starting March fifteenth 53 00:03:13,400 --> 00:03:17,680 Speaker 1: on the iHeart Radio app, Apple Podcasts, or wherever you 54 00:03:17,720 --> 00:03:19,000 Speaker 1: find your favorite shows