WEBVTT - If they can do it

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>tip is that if you show people that others like

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<v Speaker 1>them have done something, they will be more confident that

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<v Speaker 1>they can do that same thing too. Today's tip, like

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<v Speaker 1>several other recent ones, comes from Robert Chaldeeni's book Persuasion,

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<v Speaker 1>about ways that you can prepare people to be open

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<v Speaker 1>to your requests or suggestions. One of Chaldeeni's principles of

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<v Speaker 1>persuasion is social proof, which he defines as the principle

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<v Speaker 1>that people think it is appropriate for them to believe, feel,

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<v Speaker 1>or do something to the extent that others, especially comparable others,

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<v Speaker 1>are believing, feeling, or doing it. In other words, if

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<v Speaker 1>other people like you are doing it, you should also

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<v Speaker 1>do it. You may see this in your kid's desire

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<v Speaker 1>to conform to trends. You may also see it when

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<v Speaker 1>your alma mater tells you that some high percentage of

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<v Speaker 1>your fellow alums support the annual fund, so obviously you

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<v Speaker 1>should too. Chaldeini explains that the power of social proof

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<v Speaker 1>is feasibility. If other normal people are doing something, it

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<v Speaker 1>doesn't seem that much of a reach for you to

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<v Speaker 1>do it. For instance, in my family, I've found that

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<v Speaker 1>if one of our friends has taken a trip somewhere

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<v Speaker 1>that starts to seem like the kind of place we

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<v Speaker 1>could vacation, nothing has changed and nothing was stopping us

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<v Speaker 1>from going there first. But we take our cues from

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<v Speaker 1>people we see as peers. If you are in the

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<v Speaker 1>business of motivating people, you can use this insight to

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<v Speaker 1>your advantage. For instance, if you are trying to motivate

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<v Speaker 1>people to send agendas for meetings twenty four hours in advance,

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<v Speaker 1>you can send around an email noting all the people

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<v Speaker 1>who did send their agendas twenty four hours in advance

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<v Speaker 1>for the last few meetings. If Beyonce sends her agendas

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<v Speaker 1>twenty four hours ahead of time, this means nothing for

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<v Speaker 1>the rest of us. But if Wanda in accounting can

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<v Speaker 1>do it, well you can too. You can use the

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<v Speaker 1>principle of feasibility to persuade yourself. You may be wondering

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<v Speaker 1>if it's possible to earn an executive MBA while working

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<v Speaker 1>in your current job and parenting, But if you learn

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<v Speaker 1>that one of your colleagues did it a few years ago,

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<v Speaker 1>well you might start looking into applications, or maybe you

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<v Speaker 1>talk to people on your block and realize that your

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<v Speaker 1>neighbor three doors down earned a degree while working and

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<v Speaker 1>raising small kids. Again, if Beyonce can do it, that

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<v Speaker 1>means nothing for the rest of us. But your neighbor

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<v Speaker 1>is probably much like you. If she can do it,

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<v Speaker 1>you can not. Everybody is inclined to be a trailblazer,

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<v Speaker 1>but when we see similar people who have followed a

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<v Speaker 1>certain path already, we may be open to joining in.

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<v Speaker 1>In the meantime, this is Laura. Thanks for listening, and

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<v Speaker 1>here's to making the most of our time. Thanks for

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<v Speaker 1>listening to Before Breakfast. If you've got questions, ideas, or feedback,

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<v Speaker 1>you can reach me at Laura at Laura vandercam dot com.

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<v Speaker 1>Before Breakfast is a production of iHeartMedia. For more podcasts

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