1 00:00:02,360 --> 00:00:05,320 Speaker 1: This is Alec Baldwin and you're listening to Here's the 2 00:00:05,320 --> 00:00:11,119 Speaker 1: Thing from iHeart Radio. What do Breaking Bad, mad Men, 3 00:00:11,320 --> 00:00:15,440 Speaker 1: The Mandalorian, and The Walking Dead have in common? Other 4 00:00:15,520 --> 00:00:19,280 Speaker 1: than being landmark shows in the era of prestige television. 5 00:00:19,840 --> 00:00:23,360 Speaker 1: All of those productions were overseen by my guest today, 6 00:00:24,360 --> 00:00:28,720 Speaker 1: Jason Fisher as an award winning producer, former studio executive, 7 00:00:29,040 --> 00:00:32,480 Speaker 1: and the founder and CEO of stage Runner, a burgeoning 8 00:00:32,720 --> 00:00:37,120 Speaker 1: sound stage marketplace and media platform for studios and sound 9 00:00:37,159 --> 00:00:43,120 Speaker 1: stages worldwide. Originally from Connecticut, Jason Fisher graduated from Tulane 10 00:00:43,200 --> 00:00:46,839 Speaker 1: University in nineteen ninety four with a degree in architecture 11 00:00:46,880 --> 00:00:50,879 Speaker 1: and Fine Arts. After college, he packed up his portfolio 12 00:00:51,120 --> 00:00:54,320 Speaker 1: and drove cross country to Los Angeles with dreams of 13 00:00:54,320 --> 00:00:57,960 Speaker 1: becoming a production designer. I wanted to know how Jason's 14 00:00:58,000 --> 00:01:01,200 Speaker 1: path shifted from architecture student to one of the top 15 00:01:01,280 --> 00:01:03,480 Speaker 1: production executives in Hollywood. 16 00:01:04,120 --> 00:01:06,919 Speaker 2: Yeah. So I went down to Tulane with the plan 17 00:01:07,040 --> 00:01:12,160 Speaker 2: of becoming an architect. Always loved film and television, and 18 00:01:12,400 --> 00:01:16,640 Speaker 2: when I finished architecture school, one thing I realized was 19 00:01:16,680 --> 00:01:19,840 Speaker 2: I didn't want to be an architect. My roommate from 20 00:01:19,840 --> 00:01:23,160 Speaker 2: college wanted to be a TV writer, and I knew 21 00:01:23,160 --> 00:01:25,360 Speaker 2: at least that I wanted to take a year and 22 00:01:25,520 --> 00:01:27,360 Speaker 2: just kind of figure it out. All of my friends 23 00:01:27,800 --> 00:01:29,759 Speaker 2: were going to New York, many of them were going 24 00:01:29,760 --> 00:01:32,160 Speaker 2: to work in finance. I didn't want anything to do 25 00:01:32,240 --> 00:01:35,080 Speaker 2: with that. And so my room Ainate and I decided 26 00:01:35,080 --> 00:01:37,880 Speaker 2: we were going to drive cross country and we went 27 00:01:37,920 --> 00:01:41,760 Speaker 2: to LA I had my portfolio in hand, and the 28 00:01:41,800 --> 00:01:44,360 Speaker 2: plan was, Yeah, I'm going to be a production designer. 29 00:01:44,440 --> 00:01:47,520 Speaker 2: I've got all this experience, I've got this great portfolio. 30 00:01:47,960 --> 00:01:49,600 Speaker 2: I'm going to walk onto one of these lots and 31 00:01:49,640 --> 00:01:51,560 Speaker 2: I'm going to get a job as a production designer. 32 00:01:52,120 --> 00:01:54,720 Speaker 2: And I did walk onto one of those lots. It 33 00:01:54,880 --> 00:01:57,520 Speaker 2: was CBS Radford the studio I'm sure you've worked at 34 00:01:58,160 --> 00:02:01,000 Speaker 2: a million times, Yes, a few times. This is nineteen 35 00:02:01,080 --> 00:02:06,760 Speaker 2: ninety four Talk My Way onto a Job as a PA, 36 00:02:07,000 --> 00:02:08,520 Speaker 2: which was the George Wentz Show. 37 00:02:09,040 --> 00:02:09,880 Speaker 1: Right, we have that here. 38 00:02:10,800 --> 00:02:14,320 Speaker 2: This is right when how many seasons did that run? 39 00:02:14,040 --> 00:02:17,320 Speaker 2: It didn't even make it through the first season, eight 40 00:02:17,360 --> 00:02:20,840 Speaker 2: episodes on CBS and was canceled. Yeah, this was right 41 00:02:20,880 --> 00:02:24,000 Speaker 2: after Cheers. Was was fresh off of Cheers, Fresh off 42 00:02:24,000 --> 00:02:27,720 Speaker 2: of Cheers. But you know, I was incredibly lucky. I 43 00:02:27,720 --> 00:02:30,960 Speaker 2: mean I needed to work, so I had a line 44 00:02:31,000 --> 00:02:34,640 Speaker 2: producer who kind of took me under his wing. And 45 00:02:34,639 --> 00:02:36,760 Speaker 2: again this is the as you do. This is the 46 00:02:36,800 --> 00:02:39,959 Speaker 2: heyday of the multicam. This is Friend Seinfeld, Will and Grace. 47 00:02:40,520 --> 00:02:43,200 Speaker 2: All of those shows were you know, blowing up CBS. 48 00:02:43,280 --> 00:02:46,600 Speaker 2: Radford I think had eighteen multicams at the time, and 49 00:02:46,680 --> 00:02:50,040 Speaker 2: so I got kind of thrust into that world doing 50 00:02:50,120 --> 00:02:52,840 Speaker 2: what I so, you know, first was a PA, then 51 00:02:52,880 --> 00:02:56,359 Speaker 2: I was then then I was a production coordinator. 52 00:02:56,800 --> 00:03:00,560 Speaker 1: I want people to understand when you say PA, why 53 00:03:00,600 --> 00:03:04,200 Speaker 1: everybody has the same by they kind of slightly WinCE because, 54 00:03:04,240 --> 00:03:07,680 Speaker 1: as I remember over the years, PA meant first one in, 55 00:03:07,880 --> 00:03:08,840 Speaker 1: last one out. 56 00:03:09,040 --> 00:03:11,760 Speaker 2: First one in, last one out. That's exactly right. And 57 00:03:12,120 --> 00:03:14,880 Speaker 2: back in those days, you know, there was no there 58 00:03:14,919 --> 00:03:17,880 Speaker 2: was no turnaround, there were no labor laws. It was 59 00:03:18,120 --> 00:03:19,880 Speaker 2: you know, you got in at five. 60 00:03:19,680 --> 00:03:20,520 Speaker 1: And was amazing. 61 00:03:21,080 --> 00:03:24,720 Speaker 2: It was amazing, amazing and at this time, like there 62 00:03:24,760 --> 00:03:26,440 Speaker 2: were no cell phones. You know, I think I had 63 00:03:26,440 --> 00:03:29,320 Speaker 2: a pager when I first started. And most of the 64 00:03:29,440 --> 00:03:33,960 Speaker 2: job you were either delivering scripts to you know, actors 65 00:03:34,040 --> 00:03:36,839 Speaker 2: like you and Malibu, or you were at the supermarket 66 00:03:37,080 --> 00:03:43,040 Speaker 2: and grocery shopping and stocking the refrigerator, making for Starbucks Starbucks. 67 00:03:43,160 --> 00:03:47,120 Speaker 2: But it was this incredible, incredible graduate school. You had 68 00:03:47,160 --> 00:03:50,920 Speaker 2: the opportunity to learn whatever you wanted to because you 69 00:03:51,000 --> 00:03:54,840 Speaker 2: were essentially servicing every single department on the show, whether 70 00:03:54,920 --> 00:03:58,240 Speaker 2: it was you know, props or wardrobe, with the production office, 71 00:03:58,520 --> 00:04:00,800 Speaker 2: whatever you were interested in, because there was always some 72 00:04:01,000 --> 00:04:04,960 Speaker 2: downtime and so you had the opportunity to shadow whoever 73 00:04:05,080 --> 00:04:08,600 Speaker 2: you wanted and you could really learn as much as 74 00:04:08,640 --> 00:04:12,160 Speaker 2: you could. And so it was this incredible opportunity for 75 00:04:12,400 --> 00:04:16,160 Speaker 2: me to you know, read whatever I was photocopying, and 76 00:04:16,480 --> 00:04:20,920 Speaker 2: follow and learn and essentially get my graduate degree in production. 77 00:04:21,160 --> 00:04:23,360 Speaker 2: And I loved it, I really did, and more than 78 00:04:23,400 --> 00:04:27,040 Speaker 2: anything at the time, I wanted to be a line producer. 79 00:04:27,279 --> 00:04:30,560 Speaker 2: I loved production. I loved the camaraderie. I love the 80 00:04:30,640 --> 00:04:34,320 Speaker 2: feeling that, you know, we were this type group. It 81 00:04:34,480 --> 00:04:38,840 Speaker 2: felt like a military almost, And so I was a 82 00:04:38,880 --> 00:04:42,880 Speaker 2: production coordinator then for years, then was an associate producer, 83 00:04:43,400 --> 00:04:45,719 Speaker 2: and then I started getting hired as a line producer. 84 00:04:45,839 --> 00:04:47,840 Speaker 2: Again this is in the multi camera world, but I 85 00:04:47,960 --> 00:04:51,840 Speaker 2: was also getting hired to line produce. Again. This is 86 00:04:51,920 --> 00:04:54,680 Speaker 2: the time when cable is just getting going. So I 87 00:04:54,760 --> 00:04:58,240 Speaker 2: got hired to produce, you know, small talk shows. I 88 00:04:58,320 --> 00:05:01,520 Speaker 2: did a show called Second City He Presents, which was 89 00:05:01,680 --> 00:05:05,320 Speaker 2: a little bit like inside the Actors Studio with Second 90 00:05:05,360 --> 00:05:08,240 Speaker 2: City alumni, and so producing shows like that. I had 91 00:05:08,320 --> 00:05:12,719 Speaker 2: my own small production company and was producing little cable 92 00:05:12,760 --> 00:05:15,440 Speaker 2: talk shows like that. And then also you know, Line 93 00:05:15,480 --> 00:05:17,240 Speaker 2: producing some of the bigger multicams. 94 00:05:17,600 --> 00:05:20,240 Speaker 1: Well, let me ask you this. After the PA thing, 95 00:05:20,279 --> 00:05:24,720 Speaker 1: I assume or maybe even overlapped, you're in LA and 96 00:05:24,839 --> 00:05:28,200 Speaker 1: from ninety four to two thousand and five you're involved 97 00:05:28,279 --> 00:05:33,000 Speaker 1: at ABC on Big Day, Rodney Crumb's Earthquake, Hope and Faith, 98 00:05:33,279 --> 00:05:37,920 Speaker 1: Twenty Things to Do, Second City, It's Black Entertainment, Bernie 99 00:05:37,960 --> 00:05:40,640 Speaker 1: Mac According to Jim on and On, what I'm wondering is, 100 00:05:40,680 --> 00:05:43,800 Speaker 1: when you did these shows, did you develop because later 101 00:05:43,880 --> 00:05:46,640 Speaker 1: on you become an executive, was going to green light shows. 102 00:05:47,279 --> 00:05:49,480 Speaker 1: When you did these shows and worked in production on 103 00:05:49,600 --> 00:05:52,640 Speaker 1: these shows, did you develop a kind of a sense 104 00:05:53,240 --> 00:05:55,120 Speaker 1: of which ones were going to go and which ones 105 00:05:55,160 --> 00:05:57,880 Speaker 1: weren't going to make it? Because, as we know, most 106 00:05:57,960 --> 00:06:01,320 Speaker 1: things don't make it, Most shows and pilots get shot down. 107 00:06:01,800 --> 00:06:04,640 Speaker 1: Did you since would develop a sense of who was 108 00:06:04,680 --> 00:06:06,040 Speaker 1: going to work and who wasn't going to work. 109 00:06:06,360 --> 00:06:09,520 Speaker 2: It's a great question when you're in the bubble of 110 00:06:09,640 --> 00:06:12,120 Speaker 2: your own production. I'm curious your perspective on this too. 111 00:06:12,400 --> 00:06:14,600 Speaker 2: When you're in the bubble of working on a one 112 00:06:14,720 --> 00:06:18,200 Speaker 2: specific show and that's all you see night and day 113 00:06:18,320 --> 00:06:20,840 Speaker 2: is that one show. You're not comparing it to other 114 00:06:20,880 --> 00:06:25,280 Speaker 2: shows because they're off doing their thing, truthfully, and also, 115 00:06:25,360 --> 00:06:28,040 Speaker 2: while you're in production, you don't really know if it's 116 00:06:28,200 --> 00:06:30,720 Speaker 2: going to turn out well until you eventually, you know, 117 00:06:30,880 --> 00:06:35,600 Speaker 2: see the cut and see the thing assembled, and so oftentimes, truthfully, 118 00:06:35,720 --> 00:06:39,000 Speaker 2: I didn't know if we had magic or not really 119 00:06:39,120 --> 00:06:42,600 Speaker 2: up until I finally saw the show and compared it. 120 00:06:42,680 --> 00:06:44,680 Speaker 2: And then, you know, eventually, when I was working at 121 00:06:44,720 --> 00:06:48,040 Speaker 2: the studios and we were watching, you know, twelve pilots 122 00:06:48,080 --> 00:06:50,400 Speaker 2: in an afternoon, trying to figure out which shows to 123 00:06:50,480 --> 00:06:52,880 Speaker 2: get we're going to get ordered, that was the time 124 00:06:52,920 --> 00:06:55,200 Speaker 2: when you really were able to compare them one against 125 00:06:55,240 --> 00:06:57,880 Speaker 2: each other. But to be honest with you, no, I 126 00:06:58,000 --> 00:07:01,480 Speaker 2: didn't really at the time know which ones were magical. 127 00:07:01,560 --> 00:07:03,360 Speaker 2: I knew, you know you were. There were times when 128 00:07:03,400 --> 00:07:07,960 Speaker 2: you were working with magical people with amazing directors and actors, 129 00:07:08,000 --> 00:07:10,880 Speaker 2: and you knew that there was something happening. But at 130 00:07:10,920 --> 00:07:13,040 Speaker 2: those in those days, you know, there were so many 131 00:07:13,120 --> 00:07:16,200 Speaker 2: other things that were also important. Right which time slot 132 00:07:16,320 --> 00:07:17,880 Speaker 2: was it going to get? Was this the kind of 133 00:07:17,960 --> 00:07:21,160 Speaker 2: show that the network needed at that moment? You know? 134 00:07:21,280 --> 00:07:23,480 Speaker 2: So was it? There were a lot of other factors 135 00:07:23,520 --> 00:07:25,680 Speaker 2: that went into picking up a show other than was 136 00:07:25,760 --> 00:07:28,720 Speaker 2: it just good? And especially early on in those days 137 00:07:28,800 --> 00:07:31,040 Speaker 2: it was the beginning of my career, I didn't have 138 00:07:31,200 --> 00:07:34,040 Speaker 2: much perspective, and so no, I didn't. I didn't really 139 00:07:34,840 --> 00:07:37,520 Speaker 2: know until later on, when I was able to sort 140 00:07:37,560 --> 00:07:39,680 Speaker 2: of look back and compare those kinds of shows to 141 00:07:39,800 --> 00:07:42,640 Speaker 2: other ones, did I realize, Oh, you know this one, 142 00:07:43,000 --> 00:07:44,360 Speaker 2: something magical is happening. 143 00:07:44,440 --> 00:07:47,120 Speaker 1: Here you go in two thousand and six and there 144 00:07:47,200 --> 00:07:51,520 Speaker 1: are two back to back positions you have at Disney 145 00:07:52,200 --> 00:07:57,160 Speaker 1: where you oversee Lost, Desperate Housewives, Gray's Anatomy. 146 00:07:57,280 --> 00:07:59,600 Speaker 2: God, what a failure you were, Yeah, this is a 147 00:07:59,640 --> 00:08:02,520 Speaker 2: good stuf. So I was line producing, as I mentioned, 148 00:08:02,760 --> 00:08:06,400 Speaker 2: and there was one year which I believe it was 149 00:08:07,240 --> 00:08:09,800 Speaker 2: two thousand and four, and I didn't get a pilot 150 00:08:09,880 --> 00:08:12,560 Speaker 2: that year. And if you remember this, if you didn't 151 00:08:12,560 --> 00:08:14,960 Speaker 2: get a pilot one year. Well, you were in trouble 152 00:08:15,080 --> 00:08:16,800 Speaker 2: because there was no way you were going to get 153 00:08:16,800 --> 00:08:19,960 Speaker 2: a series the following year because there were no slots 154 00:08:19,960 --> 00:08:22,360 Speaker 2: available for you. And so I didn't get a pilot 155 00:08:22,520 --> 00:08:26,040 Speaker 2: that season, and I was panicking, and I ended up 156 00:08:26,080 --> 00:08:28,680 Speaker 2: getting a call from the head of production at ABC 157 00:08:28,840 --> 00:08:32,000 Speaker 2: Studios at Disney and they were essentially the production studio 158 00:08:32,160 --> 00:08:36,080 Speaker 2: for ABC, and they asked me to come and consult 159 00:08:36,320 --> 00:08:39,679 Speaker 2: essentially to be a vice president of production, helping them 160 00:08:39,720 --> 00:08:42,719 Speaker 2: to manage their pilot season, all of the pilots that 161 00:08:42,800 --> 00:08:44,920 Speaker 2: they were producing. And he said, why don't you come 162 00:08:44,920 --> 00:08:47,280 Speaker 2: in and help us oversee all these shows that we've 163 00:08:47,280 --> 00:08:49,559 Speaker 2: got to deal with, all these pilots, and who knows, 164 00:08:49,600 --> 00:08:51,160 Speaker 2: if you like it, maybe you know you can stick 165 00:08:51,200 --> 00:08:53,839 Speaker 2: around as a vice president of production after that. And 166 00:08:54,040 --> 00:08:56,959 Speaker 2: so that was two thousand and four. I go over 167 00:08:57,040 --> 00:09:00,000 Speaker 2: there and I help them. Lloyd Brawn is the president. 168 00:09:00,679 --> 00:09:03,760 Speaker 2: He's on his way out, he's about to be fired, 169 00:09:03,840 --> 00:09:06,520 Speaker 2: and he knows he's about to be fired, and he 170 00:09:06,679 --> 00:09:09,839 Speaker 2: decides he's going to go out with a bang, and 171 00:09:10,000 --> 00:09:13,240 Speaker 2: so he decides to make those three pilots that you mentioned. 172 00:09:13,320 --> 00:09:15,240 Speaker 2: And again I had nothing to do with them out 173 00:09:15,280 --> 00:09:19,520 Speaker 2: like other than you know, managed production, trying to keep 174 00:09:19,600 --> 00:09:22,280 Speaker 2: them on budget and on schedule, making sure the show's 175 00:09:22,320 --> 00:09:25,960 Speaker 2: got delivered, and you know, nobody died. But those three shows, Lost, 176 00:09:26,080 --> 00:09:29,240 Speaker 2: Desperate Housewives, and Gray's Anatomy were all produced in the 177 00:09:29,320 --> 00:09:32,520 Speaker 2: same year, the same pilot season, And I don't think 178 00:09:32,559 --> 00:09:37,120 Speaker 2: people realize how much that made the earth shift in 179 00:09:37,200 --> 00:09:39,640 Speaker 2: the world of television. Right, for the first time ever, 180 00:09:40,160 --> 00:09:45,559 Speaker 2: you had three shows that were highly dramatic, high concept. 181 00:09:46,080 --> 00:09:49,760 Speaker 2: They were serialized drama for really the first time on broadcast. 182 00:09:49,840 --> 00:09:52,120 Speaker 2: No one ever thought that that kind of concept could 183 00:09:52,160 --> 00:09:55,000 Speaker 2: ever work. Right. You wanted shows that would repeat well 184 00:09:55,160 --> 00:09:57,679 Speaker 2: over and over. You didn't want to show like Lost, 185 00:09:57,720 --> 00:10:00,319 Speaker 2: where if you missed the previous episode, you know you 186 00:10:00,400 --> 00:10:06,160 Speaker 2: were out. And amazingly, those those three shows just exploded 187 00:10:06,360 --> 00:10:09,520 Speaker 2: and really changed everything, not only for broadcast television, but 188 00:10:09,679 --> 00:10:13,000 Speaker 2: for cable and then streaming to follow. So. Yeah, So 189 00:10:13,080 --> 00:10:17,320 Speaker 2: I was over there at ABC Studios within the Disney 190 00:10:17,360 --> 00:10:21,680 Speaker 2: Corporation as essentially a vice president of production, managing shows. 191 00:10:21,720 --> 00:10:24,920 Speaker 2: And what a production executive does there is essentially has 192 00:10:25,000 --> 00:10:28,560 Speaker 2: a suite of shows. You get four or five different shows, 193 00:10:28,760 --> 00:10:32,160 Speaker 2: and you manage the line producer and the production team 194 00:10:32,760 --> 00:10:35,840 Speaker 2: making sure that those shows are getting produced on budget 195 00:10:35,920 --> 00:10:37,959 Speaker 2: and on schedule. And so I was there for a 196 00:10:38,040 --> 00:10:41,319 Speaker 2: few years. And this is now We've got you know, 197 00:10:41,520 --> 00:10:45,800 Speaker 2: Sopranos and HBO premium cables really getting going. We're really 198 00:10:45,880 --> 00:10:50,439 Speaker 2: lifting off with original program doing incredible stuff. And we 199 00:10:50,559 --> 00:10:53,320 Speaker 2: have Sex and the City, Sex and the City. Right, 200 00:10:53,600 --> 00:10:56,199 Speaker 2: the shows were getting really good on premium cable, but 201 00:10:56,360 --> 00:10:59,480 Speaker 2: no one was doing anything in basic cable until this 202 00:10:59,559 --> 00:11:03,440 Speaker 2: little net work called AMC came along. That's right, Josh 203 00:11:03,480 --> 00:11:08,160 Speaker 2: Sapan and Charlie Collier, and they were brave enough to 204 00:11:08,920 --> 00:11:11,719 Speaker 2: venture into this world. And you know, their first two 205 00:11:11,760 --> 00:11:14,400 Speaker 2: shows that they did, you know, Mad Men and Breaking Bad. 206 00:11:14,720 --> 00:11:18,640 Speaker 2: And so those were two shows that they licensed, you know, 207 00:11:18,760 --> 00:11:21,679 Speaker 2: one from Sony, one from Lionsgate. And they said, you know, 208 00:11:21,760 --> 00:11:24,560 Speaker 2: what are we doing paying all this money to license 209 00:11:24,640 --> 00:11:28,040 Speaker 2: other shows. We should build our own studio in house 210 00:11:28,640 --> 00:11:31,360 Speaker 2: where we can produce these ourselves and own them, just 211 00:11:31,520 --> 00:11:34,719 Speaker 2: like you know, any other studio network out there. And 212 00:11:34,880 --> 00:11:37,800 Speaker 2: so I was brought in at that time to be 213 00:11:37,840 --> 00:11:40,319 Speaker 2: the head of production, helping them to build in an 214 00:11:40,400 --> 00:11:43,240 Speaker 2: in in house studio, and so they had Mad Men 215 00:11:43,280 --> 00:11:45,520 Speaker 2: and Breaking Bad that they were licensing, and so I 216 00:11:45,720 --> 00:11:48,079 Speaker 2: was brought in to help them build build out the studio. 217 00:11:48,400 --> 00:11:51,559 Speaker 2: And the first show again talk about luck, talk about luck, 218 00:11:51,600 --> 00:11:53,959 Speaker 2: and this had nothing, nothing really to do with me, 219 00:11:54,760 --> 00:11:57,040 Speaker 2: was The Walking Debt. And that was the first show 220 00:11:57,400 --> 00:12:01,600 Speaker 2: that we produced in house, and we sort of fumbled 221 00:12:01,640 --> 00:12:05,679 Speaker 2: our way through it. But again we had incredible producers 222 00:12:05,880 --> 00:12:10,880 Speaker 2: Galen Heard and Frank Darabant, our director Frank Darrabant. Frank 223 00:12:11,200 --> 00:12:15,000 Speaker 2: Darabut right, just incredible. This yeah, And by the way, 224 00:12:15,240 --> 00:12:19,200 Speaker 2: it's worth mentioning within the context of this conversation because 225 00:12:19,720 --> 00:12:23,600 Speaker 2: this is a show that we took down to Atlanta. 226 00:12:24,000 --> 00:12:26,319 Speaker 2: If you remember the creative of the show, essentially, it's 227 00:12:26,360 --> 00:12:28,559 Speaker 2: the apocalypse, it's the end of the world. So we 228 00:12:28,720 --> 00:12:30,839 Speaker 2: needed to shoot in a place that was not in 229 00:12:30,960 --> 00:12:34,240 Speaker 2: a traditional city. Right at this time, most shows were 230 00:12:34,320 --> 00:12:37,440 Speaker 2: being filmed in la or New York, but we really 231 00:12:37,600 --> 00:12:39,920 Speaker 2: needed to be in the middle of nowhere, and we 232 00:12:40,000 --> 00:12:42,440 Speaker 2: needed to have the freedom to come and go wherever 233 00:12:42,600 --> 00:12:44,800 Speaker 2: we wanted. We also needed to be able to close 234 00:12:44,880 --> 00:12:47,400 Speaker 2: highways and do all kinds of crazy things with the zombies, 235 00:12:47,480 --> 00:12:51,000 Speaker 2: and so Atlanta was willing to work with us, and 236 00:12:51,080 --> 00:12:54,760 Speaker 2: they were also willing to create a tax incentive. And 237 00:12:54,920 --> 00:12:57,520 Speaker 2: this is what really kicks off I think what we're 238 00:12:57,520 --> 00:13:01,440 Speaker 2: going to talk about today, which is migration, the migration 239 00:13:02,120 --> 00:13:05,720 Speaker 2: out of LA and New York. Because what Georgia did 240 00:13:06,559 --> 00:13:09,400 Speaker 2: was they put together, you know, a long term commitment 241 00:13:09,640 --> 00:13:15,079 Speaker 2: to an aggressive tax incentive thirty percent rebate, and we 242 00:13:15,200 --> 00:13:18,600 Speaker 2: took the show down there and from there private sector 243 00:13:18,600 --> 00:13:22,920 Speaker 2: started building infrastructure. They started building sound stages, equipment companies 244 00:13:23,000 --> 00:13:26,480 Speaker 2: came down, infrastructure started building and growing there. 245 00:13:27,080 --> 00:13:28,880 Speaker 1: And you know, we have an indigenous crew. 246 00:13:29,520 --> 00:13:31,720 Speaker 2: Now you have an indigenous crew. That's exactly right. 247 00:13:31,840 --> 00:13:35,079 Speaker 1: Now. For my listeners who don't know this, explain in 248 00:13:35,200 --> 00:13:37,319 Speaker 1: layman's terms what the tax credits are. 249 00:13:38,000 --> 00:13:41,079 Speaker 2: Yeah, so you get a thirty percent tax credit, which 250 00:13:41,120 --> 00:13:44,840 Speaker 2: is essentially a rebate. So you have your essentially your 251 00:13:44,960 --> 00:13:49,880 Speaker 2: your production budget. And each state or country has an 252 00:13:49,920 --> 00:13:55,240 Speaker 2: incentive structure. Certain prices, certain categories are included in that 253 00:13:55,400 --> 00:13:59,920 Speaker 2: tax incentive and some aren't. In Atlanta, for example, in Georgia, 254 00:14:00,520 --> 00:14:04,600 Speaker 2: all labor is included both above the line and below 255 00:14:04,640 --> 00:14:08,439 Speaker 2: of the line cast cast. That's right right. Oftentimes it 256 00:14:08,600 --> 00:14:12,599 Speaker 2: is local crew they try and encourage obviously their local citizens. 257 00:14:12,960 --> 00:14:15,240 Speaker 2: That's really what they want is to create jobs and 258 00:14:15,320 --> 00:14:18,959 Speaker 2: create tax revenue, and so they structure those incentives to 259 00:14:19,120 --> 00:14:21,520 Speaker 2: make sure that they're trying to keep as much of 260 00:14:21,600 --> 00:14:25,240 Speaker 2: that tax revenue in state, but it also helps to 261 00:14:25,840 --> 00:14:27,440 Speaker 2: obviously grow other areas. 262 00:14:27,960 --> 00:14:31,640 Speaker 1: So who's getting thirty percent back of what? Yeah, thirty 263 00:14:31,680 --> 00:14:33,880 Speaker 1: percent of what. Let's say, just for argument's sake, the 264 00:14:33,920 --> 00:14:35,600 Speaker 1: budget of the show is two million dollars. 265 00:14:36,200 --> 00:14:38,760 Speaker 2: If the budget is two million dollars, and let's say 266 00:14:38,800 --> 00:14:42,880 Speaker 2: the studio is paying two million dollars to fund that show, 267 00:14:43,520 --> 00:14:47,080 Speaker 2: and the rebate is thirty percent, let's say not it's 268 00:14:47,120 --> 00:14:48,800 Speaker 2: not a full it's not a full one to one, 269 00:14:48,880 --> 00:14:51,400 Speaker 2: it's not a full thirty percent they get back on 270 00:14:51,560 --> 00:14:56,360 Speaker 2: two million dollars, but it's probably closer to fifteen percent 271 00:14:56,640 --> 00:15:00,240 Speaker 2: when all things are are calculated at the end, ten 272 00:15:00,320 --> 00:15:04,280 Speaker 2: percent essentially is a refund that goes back to the studio. 273 00:15:04,560 --> 00:15:08,600 Speaker 2: So essentially they are getting a discount for filming in 274 00:15:08,760 --> 00:15:12,440 Speaker 2: that specific state. And so you know, in a state 275 00:15:12,560 --> 00:15:15,600 Speaker 2: like Georgia or anywhere else. Now this has now become 276 00:15:15,680 --> 00:15:19,280 Speaker 2: a game where the studios essentially are chasing those tax 277 00:15:19,360 --> 00:15:23,440 Speaker 2: incentives and the bigger and more aggressive and that's where 278 00:15:23,440 --> 00:15:23,680 Speaker 2: they'll go. 279 00:15:24,720 --> 00:15:28,240 Speaker 1: Now, when you're doing a show, I assume the networks 280 00:15:28,240 --> 00:15:32,000 Speaker 1: are always pretty rigid. My experience has been I never 281 00:15:32,080 --> 00:15:35,440 Speaker 1: did a cable or streaming series. I've done shows for them. 282 00:15:35,520 --> 00:15:38,320 Speaker 1: But when you're in the networks and then you go 283 00:15:38,480 --> 00:15:42,920 Speaker 1: on into AMC, I'm wondering, when these programs start out, 284 00:15:43,800 --> 00:15:47,480 Speaker 1: like mad Men and Breaking Bed and Walking Dead, do 285 00:15:47,600 --> 00:15:50,520 Speaker 1: you find that there's a kind of due diligence about 286 00:15:50,520 --> 00:15:53,360 Speaker 1: budgets and spending when you're starting out. Then the show 287 00:15:53,400 --> 00:15:55,760 Speaker 1: becomes a hit, does everybody the buddy start to creep 288 00:15:55,840 --> 00:15:58,640 Speaker 1: in on the budget and we're going to do less 289 00:15:58,720 --> 00:16:05,480 Speaker 1: pages a day, more locations, and does everything slowly expand 290 00:16:06,240 --> 00:16:08,160 Speaker 1: the cost Once you've got a hit. 291 00:16:08,920 --> 00:16:12,000 Speaker 2: Absolutely, you try to fight that. You try to fight that. 292 00:16:12,360 --> 00:16:14,440 Speaker 2: It's funny. In the case of both mad Men and 293 00:16:14,520 --> 00:16:18,120 Speaker 2: Breaking Bad, neither of those shows were hits when they 294 00:16:18,200 --> 00:16:21,480 Speaker 2: were on AMC. And if you remember this one, Breaking 295 00:16:21,560 --> 00:16:25,320 Speaker 2: Bad was it's about two guys cooking meth in their kitchen. Yeah, 296 00:16:25,640 --> 00:16:30,120 Speaker 2: advertisers wanted nothing to do with that, right, and no. 297 00:16:30,160 --> 00:16:33,280 Speaker 1: One is watching it, no national geographic for them. 298 00:16:33,880 --> 00:16:37,840 Speaker 2: No, we were getting somewhere around a million viewers per episode, 299 00:16:38,000 --> 00:16:41,080 Speaker 2: and advertisers wanted nothing to do with it, so financially 300 00:16:41,880 --> 00:16:44,280 Speaker 2: and critically the show was not a hit at the time. 301 00:16:44,760 --> 00:16:48,120 Speaker 2: Mad Men was critically a hit, but many people were 302 00:16:48,160 --> 00:16:51,560 Speaker 2: watching it. It was a period show, and for whatever reason, 303 00:16:51,640 --> 00:16:56,200 Speaker 2: it didn't quite catch on. But in two thousand and eight, 304 00:16:56,800 --> 00:16:59,880 Speaker 2: we made the decision, or Josh Charlie made the dec 305 00:17:00,360 --> 00:17:05,520 Speaker 2: to start licensing both mad Men and Breaking Bad to Netflix, 306 00:17:06,680 --> 00:17:09,560 Speaker 2: and so they licensed those the first four seasons of 307 00:17:09,640 --> 00:17:13,000 Speaker 2: both of those shows to Netflix. So it was an 308 00:17:13,040 --> 00:17:17,720 Speaker 2: incredible cash flow surge for AMC. But little did they 309 00:17:17,800 --> 00:17:20,800 Speaker 2: realize they were participating in the beginning of their own 310 00:17:20,880 --> 00:17:26,000 Speaker 2: demise because they were essentially teaching the consumer and viewers 311 00:17:26,119 --> 00:17:28,960 Speaker 2: that they could now go to Netflix to catch up 312 00:17:29,000 --> 00:17:32,160 Speaker 2: on their favorite shows. But what it did short term 313 00:17:32,720 --> 00:17:35,320 Speaker 2: was it allowed the world to now catch up on 314 00:17:35,440 --> 00:17:37,960 Speaker 2: those shows. And the minute they caught up on those shows, 315 00:17:38,040 --> 00:17:41,520 Speaker 2: now those shows became huge hits on AMC because the 316 00:17:41,600 --> 00:17:44,560 Speaker 2: first four seasons were now on Netflix, and then you 317 00:17:44,600 --> 00:17:47,480 Speaker 2: could catch up on the new episodes which you're still airing. 318 00:17:47,760 --> 00:17:51,480 Speaker 1: So Netflix got you hooked on the show afterwards original 319 00:17:51,560 --> 00:17:54,040 Speaker 1: run on AMC, and once you're hooked on the show, 320 00:17:54,280 --> 00:17:55,960 Speaker 1: the back half. You've got to go back to AMC 321 00:17:56,119 --> 00:17:59,360 Speaker 1: to experience that's exactly right, and all of their fortunes 322 00:17:59,400 --> 00:17:59,919 Speaker 1: are brightened. 323 00:18:00,280 --> 00:18:04,520 Speaker 2: That's right short term. And so those two shows became 324 00:18:04,560 --> 00:18:07,320 Speaker 2: incredible hits them. Back to your original question, does the 325 00:18:07,359 --> 00:18:10,280 Speaker 2: budget creep once the show becomes a hit, And the 326 00:18:10,960 --> 00:18:14,880 Speaker 2: answer is absolutely yes. But as you know, more than anyone, 327 00:18:15,280 --> 00:18:18,760 Speaker 2: it very much depends on the showrunner. And you know, 328 00:18:18,880 --> 00:18:22,800 Speaker 2: we had very different kinds of personalities on both of 329 00:18:22,840 --> 00:18:26,400 Speaker 2: those shows. You know, Matt Weiner on mad Men certainly 330 00:18:26,520 --> 00:18:30,560 Speaker 2: had an appetite and I think, you know, originally wanted 331 00:18:30,600 --> 00:18:33,680 Speaker 2: to sell that show, mad Men, to HBO, and he 332 00:18:33,760 --> 00:18:36,080 Speaker 2: did it, and you know, he just you know, stuck 333 00:18:36,119 --> 00:18:39,119 Speaker 2: at AMC. And obviously the budgets on AMC compared to 334 00:18:39,280 --> 00:18:42,000 Speaker 2: HBO were much smaller and so and now that the 335 00:18:42,080 --> 00:18:44,520 Speaker 2: show had become a hit, I think he was able to, 336 00:18:44,920 --> 00:18:46,560 Speaker 2: you know, stretch his legs a little bit as far 337 00:18:46,600 --> 00:18:48,760 Speaker 2: as the budget budget went. And if you watch later 338 00:18:48,840 --> 00:18:51,199 Speaker 2: seasons of the show, you can see, you know, they 339 00:18:51,240 --> 00:18:54,760 Speaker 2: start going out to California regularly, and the show is 340 00:18:54,840 --> 00:18:57,240 Speaker 2: no longer set just in the office and the house 341 00:18:57,280 --> 00:18:59,800 Speaker 2: and the bar. They start going out on location a 342 00:18:59,840 --> 00:19:03,600 Speaker 2: lot more, and you know, the overall production value increases 343 00:19:04,160 --> 00:19:07,119 Speaker 2: a lot. So when it came to breaking bad, actually 344 00:19:07,240 --> 00:19:11,280 Speaker 2: that show remained pretty responsible. I think they were. They 345 00:19:11,320 --> 00:19:13,320 Speaker 2: were very much able to tell the stories that they 346 00:19:13,400 --> 00:19:16,479 Speaker 2: wanted to tell. It definitely grew in many ways. There 347 00:19:16,520 --> 00:19:20,520 Speaker 2: were more stunts and car crashes and you know, all 348 00:19:20,600 --> 00:19:24,119 Speaker 2: kinds of amazing builds with the you know, drug labs 349 00:19:24,160 --> 00:19:27,280 Speaker 2: and all those you know, insane stunts that happened, but 350 00:19:27,440 --> 00:19:31,240 Speaker 2: certainly well warranted because the show was such a massive 351 00:19:31,280 --> 00:19:34,040 Speaker 2: hit and Walking Dead, by the way, was a hit 352 00:19:34,119 --> 00:19:37,680 Speaker 2: from day one, that show, which is a monster. 353 00:19:40,440 --> 00:19:44,840 Speaker 1: Founder and CEO of Stage runner Jason Fisher. If you 354 00:19:45,040 --> 00:19:49,640 Speaker 1: enjoyed conversations about prestige, drama and the streaming era, check 355 00:19:49,680 --> 00:19:52,960 Speaker 1: out my episode with The Wire creator David Simon. 356 00:19:53,400 --> 00:19:55,159 Speaker 3: A lot of people think The Wire came in the 357 00:19:55,160 --> 00:19:57,920 Speaker 3: wake of The Sopranos, but when we wrote the Wire 358 00:19:58,200 --> 00:20:00,640 Speaker 3: scripts for the first season, we hadn't seen in the Sopranos. 359 00:20:00,800 --> 00:20:02,960 Speaker 3: We were writing in the shadow of Oz. Oz was 360 00:20:03,000 --> 00:20:05,360 Speaker 3: the first time that HBO had ventured into this. Hey, 361 00:20:05,440 --> 00:20:06,920 Speaker 3: we'll put it on TV and you've never seen it 362 00:20:06,920 --> 00:20:09,600 Speaker 3: before on TV territory When I saw the pilot of Oz. 363 00:20:09,880 --> 00:20:11,200 Speaker 3: I went to Tom and said, you know, you could 364 00:20:11,240 --> 00:20:12,400 Speaker 3: do a show about a drug corner. 365 00:20:13,720 --> 00:20:16,639 Speaker 1: To hear more of my conversation with David Simon, go 366 00:20:16,840 --> 00:20:21,240 Speaker 1: to Here's the Thing dot org. After the Break, Jason 367 00:20:21,280 --> 00:20:24,560 Speaker 1: Fisher talks about why he left Disney Plus in twenty 368 00:20:24,640 --> 00:20:27,960 Speaker 1: twenty two and where he found the inspiration to create 369 00:20:28,080 --> 00:20:41,640 Speaker 1: Stage Runner. I'm Alec Baldwin and this is Here's the Thing. 370 00:20:42,560 --> 00:20:47,119 Speaker 1: In twenty ten, Jason Fisher left ABC Studios and moved 371 00:20:47,119 --> 00:20:50,800 Speaker 1: to New York to join AMC Networks as Senior Vice 372 00:20:50,880 --> 00:20:55,440 Speaker 1: President and Head of Production. While at AMC, he oversaw 373 00:20:55,520 --> 00:20:59,320 Speaker 1: the making of Madmen, Breaking Bad, and The Walking Dead. 374 00:21:00,240 --> 00:21:03,639 Speaker 1: He would also serve as head of production for Paramount 375 00:21:03,680 --> 00:21:08,480 Speaker 1: TV in twenty fourteen. In twenty nineteen, he returned to 376 00:21:08,600 --> 00:21:11,479 Speaker 1: Disney to serve as Vice president and head of Production. 377 00:21:11,840 --> 00:21:15,399 Speaker 1: At Disney Plus, Fisher had a front row seat to 378 00:21:15,520 --> 00:21:19,000 Speaker 1: the streaming wars at their absolute peak. I wanted to 379 00:21:19,080 --> 00:21:21,960 Speaker 1: know what it was like to oversee production for all 380 00:21:22,119 --> 00:21:29,120 Speaker 1: scripted and unscripted programming for sixteen internal studios, including Marvel, Pixar, Lucasfilm, 381 00:21:29,520 --> 00:21:30,080 Speaker 1: and Fox. 382 00:21:30,920 --> 00:21:34,960 Speaker 2: This was a wild, wild time. Alec. So this is 383 00:21:35,119 --> 00:21:38,600 Speaker 2: exactly peak TV. If you have to think about, you 384 00:21:38,680 --> 00:21:42,760 Speaker 2: know when was really peak TV, you know it's right 385 00:21:42,840 --> 00:21:48,040 Speaker 2: around twenty twenty, twenty twenty two. This is right before 386 00:21:48,119 --> 00:21:52,560 Speaker 2: COVID and Netflix. Stock is going straight up, and it's 387 00:21:52,600 --> 00:21:56,639 Speaker 2: all about subscriber growth. Wall Street is rewarding growth at 388 00:21:56,680 --> 00:22:01,159 Speaker 2: all costs. They don't care how much they're spending. And 389 00:22:01,320 --> 00:22:04,719 Speaker 2: Disney and everybody else says, we need to start our 390 00:22:04,760 --> 00:22:08,200 Speaker 2: own streaming service and to compete with Netflix, and so 391 00:22:09,359 --> 00:22:13,040 Speaker 2: Disney Plus is born internally while bob Iger is still there, 392 00:22:13,720 --> 00:22:17,000 Speaker 2: and they go to build essentially a streaming service to 393 00:22:17,119 --> 00:22:20,680 Speaker 2: compete with Netflix. And previous to that, they were licensing 394 00:22:20,920 --> 00:22:24,119 Speaker 2: all of their shows and movies to Netflix. They decide 395 00:22:24,160 --> 00:22:25,920 Speaker 2: now they're going to pull all of that back. They're 396 00:22:25,920 --> 00:22:28,720 Speaker 2: going to let those licenses expire, and they're going to 397 00:22:28,760 --> 00:22:31,879 Speaker 2: be putting now all of their own original shows and 398 00:22:32,000 --> 00:22:36,080 Speaker 2: ip onto Disney Plus. But in addition to that, now 399 00:22:36,160 --> 00:22:40,600 Speaker 2: they need originals on Disney Plus. And so what is 400 00:22:40,680 --> 00:22:43,320 Speaker 2: Disney Plus. Well, they have now again all of these 401 00:22:43,400 --> 00:22:51,680 Speaker 2: internal studios within the Disney brand, right, Marvel, Pixar, Hulu, Lucasfilm, 402 00:22:52,400 --> 00:22:54,720 Speaker 2: and all of the others. They have just acquired Fox, 403 00:22:55,080 --> 00:22:57,320 Speaker 2: so now you've got Fox, Searchlight and all of the 404 00:22:57,400 --> 00:23:02,160 Speaker 2: other studios there. And so, among many others, was charged 405 00:23:02,240 --> 00:23:05,800 Speaker 2: with helping to build Disney Plus and build out the 406 00:23:05,880 --> 00:23:10,680 Speaker 2: internal team and process to figure out how to get 407 00:23:10,760 --> 00:23:14,600 Speaker 2: all of these internal studios within the Disney corporation to 408 00:23:15,080 --> 00:23:17,480 Speaker 2: not only produce what they were already doing, which is 409 00:23:17,600 --> 00:23:22,159 Speaker 2: making animated movies and superhero movies and TV shows, but 410 00:23:22,400 --> 00:23:25,919 Speaker 2: now they are being asked to also produce additional content 411 00:23:26,400 --> 00:23:29,240 Speaker 2: now for Disney Plus. And again, this is the time 412 00:23:29,720 --> 00:23:33,600 Speaker 2: when every company is being rewarded for growing at scale 413 00:23:34,200 --> 00:23:38,800 Speaker 2: cosby dand and so this is when the Mandalorian was born, 414 00:23:39,080 --> 00:23:43,080 Speaker 2: and that was the first show that premiered on Disney Plus, 415 00:23:43,800 --> 00:23:47,600 Speaker 2: and a bunch of others. And this is also right 416 00:23:47,680 --> 00:23:51,680 Speaker 2: when Bob Iger is now transitioning out of the company. 417 00:23:52,280 --> 00:23:55,760 Speaker 2: Bob Chapek comes into the company. I'm sure you remember this. 418 00:23:56,240 --> 00:24:01,200 Speaker 2: And then Covid happens. I was running production for Disney Plus. 419 00:24:01,640 --> 00:24:04,840 Speaker 2: Covid happens. We had ramped up production on all of 420 00:24:04,920 --> 00:24:07,920 Speaker 2: these new originals, Mandalorian and all these other shows for 421 00:24:08,080 --> 00:24:11,879 Speaker 2: the streaming service. And now it was we have to 422 00:24:12,119 --> 00:24:14,280 Speaker 2: not only you know, shut down all of these shows. 423 00:24:14,359 --> 00:24:17,200 Speaker 2: We have to make sure, you know, nobody dies. We've 424 00:24:17,240 --> 00:24:21,040 Speaker 2: got people shooting in every corner of the world. But 425 00:24:21,480 --> 00:24:24,560 Speaker 2: now also how do we then ramp production back up 426 00:24:24,800 --> 00:24:27,720 Speaker 2: in a safe way? So, yes, it was it was 427 00:24:27,760 --> 00:24:32,480 Speaker 2: an absolute wild, wild time. It was really the beginning 428 00:24:32,520 --> 00:24:33,359 Speaker 2: of the end alec. 429 00:24:33,600 --> 00:24:34,720 Speaker 1: That's when you knew you were done. 430 00:24:35,240 --> 00:24:37,960 Speaker 2: That's when we knew. I think as an industry, we 431 00:24:38,080 --> 00:24:41,000 Speaker 2: all knew that we were done. This is right around 432 00:24:41,600 --> 00:24:46,800 Speaker 2: twenty twenty two to twenty three when Netflix stock went 433 00:24:46,880 --> 00:24:49,760 Speaker 2: from I think one hundred and forty down to forty 434 00:24:50,040 --> 00:24:53,600 Speaker 2: within a six month period. And that was the moment 435 00:24:53,840 --> 00:24:57,399 Speaker 2: that Wall Street decided, Okay, that's enough. We're no longer 436 00:24:57,640 --> 00:25:03,119 Speaker 2: rewarding scale at no cost. Cost matters, profits matter, and 437 00:25:03,280 --> 00:25:06,560 Speaker 2: so it's time to start not only cost cutting, but 438 00:25:06,720 --> 00:25:10,359 Speaker 2: reducing the number of originals. And so it's no longer 439 00:25:11,000 --> 00:25:14,320 Speaker 2: scale at any cost. It scale at a cost. And 440 00:25:14,600 --> 00:25:18,920 Speaker 2: so that immediately was the moment that many of the 441 00:25:18,960 --> 00:25:23,080 Speaker 2: streaming services consolidated. I don't know if you remember this time, 442 00:25:23,200 --> 00:25:26,960 Speaker 2: but there were fifteen different right, you know, streaming services. 443 00:25:27,320 --> 00:25:32,520 Speaker 2: Stars had their own Showtime had their own bet pea Cock. 444 00:25:32,920 --> 00:25:35,320 Speaker 2: All of them had their own streaming services. You know, 445 00:25:35,440 --> 00:25:37,680 Speaker 2: now we're down to four or five, but at the 446 00:25:37,760 --> 00:25:39,920 Speaker 2: time there were more than a dozen. And then on 447 00:25:40,040 --> 00:25:43,120 Speaker 2: top of that, you had Cable which was still producing 448 00:25:43,359 --> 00:25:46,800 Speaker 2: originals on all of the various cable channels. So it 449 00:25:46,920 --> 00:25:48,480 Speaker 2: really was both the best of times. 450 00:25:48,920 --> 00:25:51,560 Speaker 1: So you leave Disney because you feel the timing is right. 451 00:25:51,720 --> 00:25:53,359 Speaker 1: Who comes up with the stage runner idea? 452 00:25:53,840 --> 00:25:57,720 Speaker 2: Stage runner? Yeah, so stage runner idea was mine. Actually, 453 00:25:57,880 --> 00:26:00,320 Speaker 2: so I'll back up just a minute. While I was 454 00:26:00,400 --> 00:26:02,840 Speaker 2: at Disney, you know, really for the first time ever, 455 00:26:03,400 --> 00:26:06,040 Speaker 2: there was an incredible amount of content being produced all 456 00:26:06,119 --> 00:26:08,760 Speaker 2: over the world, and we, for the first time ever, 457 00:26:09,359 --> 00:26:13,080 Speaker 2: were now starting to really chase those tax incentives, and 458 00:26:13,280 --> 00:26:16,840 Speaker 2: we were producing shows not just in la or New York, 459 00:26:16,920 --> 00:26:21,000 Speaker 2: but we were chasing incentives and you know, Budapest, in Ireland, 460 00:26:21,280 --> 00:26:24,639 Speaker 2: the UK, Canada, anywhere that we could find it. And 461 00:26:24,760 --> 00:26:28,879 Speaker 2: we really it came down to a science, and we realized, 462 00:26:29,000 --> 00:26:31,399 Speaker 2: through a lot of hard analysis and working with the 463 00:26:31,480 --> 00:26:34,280 Speaker 2: governments that you know, we really could save millions of 464 00:26:34,320 --> 00:26:37,159 Speaker 2: dollars on a single season of a show if we 465 00:26:37,280 --> 00:26:41,280 Speaker 2: played those incentives right. And so I knew that I 466 00:26:41,440 --> 00:26:44,280 Speaker 2: was one of very few people who understood how to 467 00:26:44,400 --> 00:26:48,960 Speaker 2: navigate that. And as my job at Disney was ending 468 00:26:49,080 --> 00:26:52,200 Speaker 2: because of COVID and Bob leaving and the dismantling of 469 00:26:52,280 --> 00:26:55,320 Speaker 2: this division, I knew that I wanted to do something 470 00:26:55,400 --> 00:26:57,640 Speaker 2: different and I knew that there was an idea here 471 00:26:57,920 --> 00:27:02,280 Speaker 2: which was I could really help producers, production companies and 472 00:27:02,400 --> 00:27:07,040 Speaker 2: studios figure out how to navigate those incentives and helping 473 00:27:07,119 --> 00:27:10,600 Speaker 2: them to save significant money. And so that's how the 474 00:27:10,760 --> 00:27:14,240 Speaker 2: core idea of stage Runner started, and that was really 475 00:27:14,520 --> 00:27:17,480 Speaker 2: our clients. We were a consulting company to start with. 476 00:27:17,920 --> 00:27:23,160 Speaker 2: Our clients were producers, production companies, and studios, helping them 477 00:27:23,200 --> 00:27:25,680 Speaker 2: to figure out where's the best place to shoot their 478 00:27:25,760 --> 00:27:28,399 Speaker 2: project and how could they figure out how to navigate 479 00:27:28,440 --> 00:27:31,280 Speaker 2: and take advantage of those incentives. And we started to 480 00:27:31,400 --> 00:27:34,280 Speaker 2: grow pretty quickly. And one thing that was important to 481 00:27:34,359 --> 00:27:36,200 Speaker 2: me is I really wanted to grow the brand. And 482 00:27:36,359 --> 00:27:38,639 Speaker 2: so one of the ways I thought would be smart 483 00:27:38,800 --> 00:27:43,000 Speaker 2: was to start telling stories, start breaking production news stories. 484 00:27:43,080 --> 00:27:46,040 Speaker 2: Because we had deadline, we had variety. Much of that 485 00:27:46,440 --> 00:27:50,359 Speaker 2: was really focused on the industry right development and what 486 00:27:50,520 --> 00:27:53,560 Speaker 2: shows scripts were getting ordered and who was being cast. 487 00:27:54,080 --> 00:27:56,680 Speaker 2: But wasn't there weren't anyone. There wasn't anyone really doing 488 00:27:56,800 --> 00:28:00,480 Speaker 2: stories about the production world. Who's got to do incentive 489 00:28:00,600 --> 00:28:05,000 Speaker 2: what shows are getting greenlit, where are they filming, who's producing, 490 00:28:05,080 --> 00:28:07,520 Speaker 2: who are the department heads, all of the stories that 491 00:28:07,760 --> 00:28:12,080 Speaker 2: matter to the overall production community. And so it started 492 00:28:12,119 --> 00:28:15,040 Speaker 2: with a just a really simple blog again to bring 493 00:28:15,080 --> 00:28:19,240 Speaker 2: awareness to stage Runner, and then we started TikTok and 494 00:28:19,359 --> 00:28:23,280 Speaker 2: Instagram and YouTube and all of that stuff. Quite honestly, 495 00:28:23,640 --> 00:28:24,800 Speaker 2: it just blew up for us. 496 00:28:24,920 --> 00:28:27,720 Speaker 1: Yeah, you have a lot of followers on Instagram, right, Yeah, 497 00:28:27,720 --> 00:28:29,440 Speaker 1: we have a couple hundred thousand. 498 00:28:29,600 --> 00:28:32,040 Speaker 2: Really big audience. We reach over a million people every 499 00:28:32,160 --> 00:28:35,640 Speaker 2: month now and you know, across all of those platforms, 500 00:28:36,240 --> 00:28:38,240 Speaker 2: many of our posts, you know, they'll get over a 501 00:28:38,320 --> 00:28:42,000 Speaker 2: million a million views. And it's really surprising because it's 502 00:28:42,040 --> 00:28:45,280 Speaker 2: not only people who work with the industry, but obviously, 503 00:28:45,320 --> 00:28:48,360 Speaker 2: as you know, people are just fascinated by Hollywood and 504 00:28:48,800 --> 00:28:50,800 Speaker 2: now people love to hate on Hollywood too, So we 505 00:28:51,160 --> 00:28:52,840 Speaker 2: we've got a lot of a lot of those people too, 506 00:28:53,480 --> 00:28:55,640 Speaker 2: and so that's how stage Runner was really born. But 507 00:28:55,760 --> 00:28:58,760 Speaker 2: we've really grown on the media side and that's become 508 00:28:58,840 --> 00:29:01,440 Speaker 2: a real core part of our business, which is helping 509 00:29:02,080 --> 00:29:06,600 Speaker 2: sound stage owners, film commissions, visual effects companies, all the 510 00:29:06,680 --> 00:29:10,040 Speaker 2: different companies and people who work within the orbit of 511 00:29:10,160 --> 00:29:13,520 Speaker 2: an industry that is two hundred billion plus a year. 512 00:29:14,160 --> 00:29:17,160 Speaker 2: If you want to reach you know those people, stage 513 00:29:17,240 --> 00:29:19,280 Speaker 2: runners really the best way to do that, and so 514 00:29:19,480 --> 00:29:22,680 Speaker 2: we help them market their businesses, their products, and their 515 00:29:22,720 --> 00:29:24,360 Speaker 2: services across stage runner platform. 516 00:29:24,400 --> 00:29:27,680 Speaker 1: So when people come to you to avail them of 517 00:29:27,800 --> 00:29:30,480 Speaker 1: your services, is it a question of you're going to 518 00:29:30,520 --> 00:29:34,440 Speaker 1: help them find the right fit globally of where tax 519 00:29:34,520 --> 00:29:37,920 Speaker 1: breaks and availability of facilities and so with his best 520 00:29:38,000 --> 00:29:40,240 Speaker 1: for them and the most cost effective. Is that what 521 00:29:40,360 --> 00:29:41,040 Speaker 1: you're involved with. 522 00:29:41,400 --> 00:29:43,080 Speaker 2: Yeah, that's part of it. It's really, you know, a 523 00:29:43,680 --> 00:29:46,840 Speaker 2: two sided marketplace there. Yes, that's exactly right. We help 524 00:29:47,360 --> 00:29:51,600 Speaker 2: producers and production companies find the right fit, the right location, 525 00:29:51,880 --> 00:29:55,640 Speaker 2: the right sound stage and navigating the incentive structure. But 526 00:29:55,720 --> 00:29:58,360 Speaker 2: then on the other side, as we help all of 527 00:29:58,440 --> 00:30:01,400 Speaker 2: those sound stages in and budapests and all over the 528 00:30:01,520 --> 00:30:07,320 Speaker 2: world market themselves to both the studios and producers' potential 529 00:30:07,640 --> 00:30:09,840 Speaker 2: tenants and potential customers for them. 530 00:30:10,920 --> 00:30:14,280 Speaker 1: Do you see that the conversion, Because during my lifetime 531 00:30:14,360 --> 00:30:17,440 Speaker 1: was the heyday of the conversion of the alternative space. 532 00:30:17,920 --> 00:30:20,400 Speaker 1: Silver Cup was a big bakery. Stuart Soon is a 533 00:30:20,560 --> 00:30:22,360 Speaker 1: very good friend of mine and his brother Allan, and 534 00:30:22,440 --> 00:30:25,160 Speaker 1: we shot thirty Rock there. So Silver Cup, all these 535 00:30:25,240 --> 00:30:29,560 Speaker 1: spaces that are converted spaces, is that dying down? And 536 00:30:29,680 --> 00:30:32,680 Speaker 1: now you see Netflix's building in Momuth, New Jersey, the 537 00:30:32,720 --> 00:30:35,520 Speaker 1: big facility. Is everybody getting back to building de Niro 538 00:30:35,600 --> 00:30:39,160 Speaker 1: built a stage. Is everybody getting back to building legit 539 00:30:39,360 --> 00:30:42,280 Speaker 1: sound stages or is the conversion things still going on? 540 00:30:42,760 --> 00:30:44,920 Speaker 2: No, that's exactly right. It's a great point. We have 541 00:30:45,280 --> 00:30:48,080 Speaker 2: what we call in the industry purpose built sound stages, 542 00:30:48,160 --> 00:30:51,480 Speaker 2: which are the ones that you're referring to a wildflower 543 00:30:51,600 --> 00:30:56,440 Speaker 2: de Niro's place, And over the last five to seven years, 544 00:30:56,760 --> 00:31:00,760 Speaker 2: there was a tremendous amount of investment because as the 545 00:31:00,840 --> 00:31:04,080 Speaker 2: demand really grew for sound stages around the world, this 546 00:31:04,200 --> 00:31:07,400 Speaker 2: became a whole separate asset class where there was really 547 00:31:07,480 --> 00:31:11,520 Speaker 2: significant money being invested into this asset class. And they 548 00:31:11,560 --> 00:31:14,960 Speaker 2: were building, you know, two hundred four hundred, eight hundred 549 00:31:15,080 --> 00:31:20,200 Speaker 2: million dollar facilities that gave them a competitive advantage. And 550 00:31:20,600 --> 00:31:22,800 Speaker 2: now what we're seeing is, you know, to your point 551 00:31:22,840 --> 00:31:25,560 Speaker 2: about what Netflix is building in New Jersey is we're 552 00:31:25,560 --> 00:31:29,360 Speaker 2: seeing now more vertical integration here, which is you know, 553 00:31:29,520 --> 00:31:32,360 Speaker 2: never before, you know, when you went I got a 554 00:31:32,400 --> 00:31:35,400 Speaker 2: show ordered at Warner Brothers, you were never forced to 555 00:31:35,480 --> 00:31:38,080 Speaker 2: film on a Warner Brothers stage. You could film wherever 556 00:31:38,240 --> 00:31:40,840 Speaker 2: the showrunner wanted to be, or maybe the star wanted 557 00:31:40,920 --> 00:31:43,360 Speaker 2: to be, and you could do whatever was best for 558 00:31:43,440 --> 00:31:48,240 Speaker 2: the creative material. Now we're really seeing is the studios 559 00:31:48,280 --> 00:31:52,800 Speaker 2: are expanding their footprint of owned and operated at sound stages, 560 00:31:53,240 --> 00:31:57,600 Speaker 2: those premium sound stages, and they are essentially forcing appropriately 561 00:31:57,720 --> 00:32:00,840 Speaker 2: so forcing their shows to film on the sound stages 562 00:32:00,920 --> 00:32:03,800 Speaker 2: that they own. You know, previously it was never the 563 00:32:03,960 --> 00:32:07,960 Speaker 2: business that the studios were in. But now as they 564 00:32:08,360 --> 00:32:11,040 Speaker 2: are much more cost conscious and really trying to figure 565 00:32:11,040 --> 00:32:14,160 Speaker 2: out how to save money, they're realizing, hey, this is crazy. 566 00:32:14,200 --> 00:32:17,680 Speaker 2: Why are we paying rent for sound stages when we 567 00:32:17,840 --> 00:32:20,840 Speaker 2: own some we can, Yeah, we own some. Let's put 568 00:32:20,920 --> 00:32:23,040 Speaker 2: them there, and let's make sure that we own enough 569 00:32:23,120 --> 00:32:25,280 Speaker 2: of them so that we can fill them up and 570 00:32:25,840 --> 00:32:27,120 Speaker 2: use our own sound stages. 571 00:32:27,280 --> 00:32:31,480 Speaker 1: But in La, that guy bought all the sound stages happened, Yes, Michael, 572 00:32:31,600 --> 00:32:34,040 Speaker 1: he bought all these sound stages just as everybody was 573 00:32:34,320 --> 00:32:36,760 Speaker 1: turning the lights off and leaving town. So he's in 574 00:32:36,880 --> 00:32:39,360 Speaker 1: trouble because he's got all these sound stages and no 575 00:32:39,400 --> 00:32:40,360 Speaker 1: one's using them. 576 00:32:40,600 --> 00:32:41,680 Speaker 2: That's exactly right, Alex. 577 00:32:41,840 --> 00:32:43,200 Speaker 1: She was betting on that returning. 578 00:32:43,560 --> 00:32:46,840 Speaker 2: Well. This was he made this bet, you know, years ago, 579 00:32:47,480 --> 00:32:50,280 Speaker 2: as we were still going up and the demand was there, 580 00:32:50,480 --> 00:32:54,360 Speaker 2: and so he had a strategic bet. He raised almost 581 00:32:54,400 --> 00:32:57,800 Speaker 2: I think over two billion dollars and he said, I'm 582 00:32:57,840 --> 00:33:01,480 Speaker 2: going to buy and build purpose built, beautiful stages to 583 00:33:01,560 --> 00:33:04,440 Speaker 2: your point around the world. They're going to be the best. 584 00:33:04,760 --> 00:33:08,560 Speaker 2: But I'm also going to vertically integrate those those studios. 585 00:33:08,680 --> 00:33:11,480 Speaker 2: So not I'm not just gonna rent a box to 586 00:33:11,640 --> 00:33:15,120 Speaker 2: the stages to the producers. I'm gonna rent them everything. 587 00:33:15,320 --> 00:33:18,720 Speaker 1: And so when they get Ideal Paramount and I was 588 00:33:18,760 --> 00:33:21,680 Speaker 1: in Paramount doing Red October, they taught me. They said, 589 00:33:21,920 --> 00:33:24,680 Speaker 1: you buy the lumber from them, you rent the lighting 590 00:33:24,800 --> 00:33:28,200 Speaker 1: package from them, You go to Paramount and you use 591 00:33:28,280 --> 00:33:30,800 Speaker 1: all their stuff and pay for and pay a premium 592 00:33:31,040 --> 00:33:33,360 Speaker 1: for all their stuff. They're going to go back to that. 593 00:33:33,520 --> 00:33:36,520 Speaker 2: Now, that was the model that Michael was betting on. 594 00:33:36,800 --> 00:33:39,480 Speaker 2: He raised a lot of money from private equity and 595 00:33:39,560 --> 00:33:43,280 Speaker 2: Goldman Sachs with that exact model. He bought a very 596 00:33:43,360 --> 00:33:46,520 Speaker 2: big grip and lighting equipment, had all of the equipment, 597 00:33:46,600 --> 00:33:50,760 Speaker 2: and essentially his thesis was when the show drives onto 598 00:33:50,800 --> 00:33:53,400 Speaker 2: the lot, I don't ever want them to leave for anything. 599 00:33:53,520 --> 00:33:55,160 Speaker 2: I'm gonna have the car wash, I'm gonna have the 600 00:33:55,240 --> 00:33:57,760 Speaker 2: dry cleaning, I'm gonna have the equipment. They're gonna rent 601 00:33:57,760 --> 00:34:02,000 Speaker 2: that all ty and it and that works. It's a 602 00:34:02,040 --> 00:34:04,440 Speaker 2: great idea. It works until it doesn't work. And so 603 00:34:04,560 --> 00:34:07,240 Speaker 2: the minute you have a downturn, a guy like that's 604 00:34:07,280 --> 00:34:09,640 Speaker 2: the first one in trouble because he's got so much 605 00:34:09,719 --> 00:34:14,600 Speaker 2: overhead now that he's financing all that lighting equipment and 606 00:34:14,719 --> 00:34:18,680 Speaker 2: all of those people. Now, when you're at forty percent 607 00:34:18,760 --> 00:34:21,520 Speaker 2: occupancy in set of ninety percent, those are the first 608 00:34:21,560 --> 00:34:24,120 Speaker 2: companies and the first people to see trouble. And yeah, 609 00:34:24,120 --> 00:34:27,000 Speaker 2: he's been really the first one that we've seen in 610 00:34:27,120 --> 00:34:27,640 Speaker 2: real trouble. 611 00:34:30,160 --> 00:34:34,440 Speaker 1: Founder and CEO of Stage Runner Jason Fisher. If you're 612 00:34:34,560 --> 00:34:37,440 Speaker 1: enjoying this conversation, tell a friend and be sure to 613 00:34:37,560 --> 00:34:41,759 Speaker 1: follow here's the thing on the iHeartRadio app, Spotify or 614 00:34:42,200 --> 00:34:46,560 Speaker 1: wherever you get your podcasts. When we come back, Jason 615 00:34:46,680 --> 00:34:50,840 Speaker 1: Fisher talks about how AI is reshaping production and what 616 00:34:51,080 --> 00:35:06,320 Speaker 1: jobs he's most worried about losing. I'm Alec Baldwin and 617 00:35:06,480 --> 00:35:10,600 Speaker 1: this is Here's the thing. Following his departure from Disney 618 00:35:10,640 --> 00:35:14,719 Speaker 1: in twenty twenty two, Jason Fisher launched stage Runner, a 619 00:35:14,840 --> 00:35:20,520 Speaker 1: global sound stage marketplace, media company, and consulting agency. Stage 620 00:35:20,600 --> 00:35:23,560 Speaker 1: Runner now connects more than eight hundred and fifty studios 621 00:35:23,960 --> 00:35:28,480 Speaker 1: across six continents. From his unique vantage point, Jason has 622 00:35:28,560 --> 00:35:33,320 Speaker 1: watched the television industry undergo seismic shifts, first from network 623 00:35:33,360 --> 00:35:37,120 Speaker 1: TV to cable, to streaming, and now the consolidation that 624 00:35:37,280 --> 00:35:41,200 Speaker 1: follows from the burst of the streaming bubble with the 625 00:35:41,520 --> 00:35:45,280 Speaker 1: paramount acquisition of Warner Brothers. I wanted to hear Jason's 626 00:35:45,320 --> 00:35:49,319 Speaker 1: take on what each outcome would mean for Hollywood. Boy. 627 00:35:49,600 --> 00:35:54,120 Speaker 2: I'm curious to hear your opinion. Actually, Mike, my honest opinion, 628 00:35:54,760 --> 00:35:57,400 Speaker 2: Alec is it's a coin flip. I really believe that. 629 00:35:57,640 --> 00:36:01,280 Speaker 2: I think, truthfully, they want to be it with Netflix. 630 00:36:01,560 --> 00:36:04,480 Speaker 2: I think they view it as the future. They built 631 00:36:04,640 --> 00:36:08,200 Speaker 2: an incredible company. I'm sure you've worked with them. To me, 632 00:36:08,280 --> 00:36:12,480 Speaker 2: they're incredibly impressive. What they've built from scratch over you know, 633 00:36:12,719 --> 00:36:16,600 Speaker 2: a short dozen years is just remarkable, and that people 634 00:36:16,640 --> 00:36:20,439 Speaker 2: who work there are the smartest, the brightest, the most 635 00:36:20,560 --> 00:36:23,880 Speaker 2: driven people I've met in the industry, and so I 636 00:36:24,320 --> 00:36:27,080 Speaker 2: truly believe that Warner Brothers wants to be there. You know, 637 00:36:27,320 --> 00:36:30,000 Speaker 2: the other side of that coin is the whole Ellison 638 00:36:30,120 --> 00:36:32,680 Speaker 2: thing and a lot of money, a lot of money, 639 00:36:32,800 --> 00:36:34,719 Speaker 2: and then there's you know, the whole Trump side of 640 00:36:34,800 --> 00:36:38,279 Speaker 2: it and Larry Ellison and where does all of that 641 00:36:38,520 --> 00:36:40,600 Speaker 2: fall into this and is he going to put his 642 00:36:41,160 --> 00:36:42,080 Speaker 2: thumb on the scales? 643 00:36:42,520 --> 00:36:45,200 Speaker 1: Well, they've already put their thumb on the scale. I 644 00:36:45,239 --> 00:36:46,840 Speaker 1: think I just got rid of Anderson Cooper. 645 00:36:47,320 --> 00:36:47,759 Speaker 2: That's right. 646 00:36:48,320 --> 00:36:51,719 Speaker 1: Yeah, they told Colbert not to air his show, the 647 00:36:51,840 --> 00:36:54,600 Speaker 1: episode with the guy running for Senna. My take on 648 00:36:54,719 --> 00:36:56,920 Speaker 1: this is that the people who are going to make 649 00:36:56,960 --> 00:37:00,640 Speaker 1: these decisions, like Zaz Love and so forth, who was 650 00:37:00,680 --> 00:37:02,359 Speaker 1: a friend of mine. I love David. He's a good 651 00:37:02,400 --> 00:37:05,600 Speaker 1: guy and under a lot of pressure obviously, because obviously 652 00:37:05,680 --> 00:37:08,759 Speaker 1: the paramount offers amount of money you can't ignore. It's 653 00:37:08,760 --> 00:37:10,600 Speaker 1: a whopping amount of money, and you've got to answer 654 00:37:10,640 --> 00:37:13,960 Speaker 1: to your shareholders about this and that. But the question becomes, 655 00:37:14,719 --> 00:37:16,680 Speaker 1: Larry Ellison is not a movie guy. He's not an 656 00:37:16,880 --> 00:37:20,279 Speaker 1: entertainment guy, not a movie TV guy, and his son is. 657 00:37:21,040 --> 00:37:24,560 Speaker 1: But whether he has the chops to manage this behemoth 658 00:37:24,719 --> 00:37:28,720 Speaker 1: that it will become. You append Warner Brothers to Paramount. 659 00:37:28,760 --> 00:37:31,480 Speaker 1: That's a huge institution, and you're wondering, is that a 660 00:37:31,560 --> 00:37:35,000 Speaker 1: ship that he has the cred to captain? That ship 661 00:37:35,120 --> 00:37:37,839 Speaker 1: the sun? I don't know, but that's obviously a question. 662 00:37:38,040 --> 00:37:40,759 Speaker 1: Is he's he able to run that company? People have 663 00:37:40,840 --> 00:37:44,440 Speaker 1: all kinds of complaints about Netflix and their transparency and 664 00:37:44,480 --> 00:37:47,120 Speaker 1: their numbers and their you know, and their back end 665 00:37:47,200 --> 00:37:49,400 Speaker 1: deals and so forth. What are they doing? But at 666 00:37:49,440 --> 00:37:53,680 Speaker 1: the same time, Hastings and Sorrandos have done something pretty amazing. 667 00:37:54,360 --> 00:37:56,520 Speaker 1: They built that company and you know, and you know 668 00:37:56,640 --> 00:37:59,040 Speaker 1: in the way that they went about it, and you know, 669 00:37:59,160 --> 00:38:02,799 Speaker 1: Netflix is a kind of a it's here to stay 670 00:38:03,400 --> 00:38:06,399 Speaker 1: and it's very successful. And those two guys are They've 671 00:38:06,440 --> 00:38:08,520 Speaker 1: got huge balls, you know what I mean? They really 672 00:38:08,600 --> 00:38:11,520 Speaker 1: really hung in there and dangles a lot of debt 673 00:38:11,920 --> 00:38:15,360 Speaker 1: to keep going to keep the thing resuscitated. Then I 674 00:38:15,440 --> 00:38:18,080 Speaker 1: think that they have more of the experience and the 675 00:38:18,160 --> 00:38:21,759 Speaker 1: skill to absorb Warner Brothers. The money on the table 676 00:38:21,800 --> 00:38:25,160 Speaker 1: from Paramount is whopping. It's a whopping amount of money, 677 00:38:25,440 --> 00:38:27,399 Speaker 1: and I know I'm not quite sure how much they're 678 00:38:27,400 --> 00:38:31,480 Speaker 1: going to be able to Warner Brothers withstand with their shareholders. 679 00:38:31,560 --> 00:38:33,880 Speaker 1: That let me ask you another question, which is the 680 00:38:33,960 --> 00:38:36,799 Speaker 1: SAG and the WGA contracts are coming up this year 681 00:38:36,880 --> 00:38:40,160 Speaker 1: and next the teamsters are next year, and these strikes. 682 00:38:40,800 --> 00:38:43,640 Speaker 1: I mean, I don't think that actors over a certain 683 00:38:43,880 --> 00:38:47,040 Speaker 1: pay scill need any more money. You know, I don't 684 00:38:47,080 --> 00:38:48,360 Speaker 1: need to be paid more money. 685 00:38:48,200 --> 00:38:48,640 Speaker 2: For what I do. 686 00:38:48,800 --> 00:38:52,320 Speaker 1: I don't. I mean, if I were, see people don't realize. 687 00:38:52,680 --> 00:38:55,320 Speaker 1: I don't walk into the studio and go to the 688 00:38:55,400 --> 00:38:57,560 Speaker 1: head of production and put a gun to his head 689 00:38:57,600 --> 00:39:00,520 Speaker 1: and say add another zero to my contract. It's a 690 00:39:00,560 --> 00:39:03,440 Speaker 1: bidding process. They come to me and say, we want 691 00:39:03,480 --> 00:39:05,160 Speaker 1: you to do the movie. Here's what we're going to 692 00:39:05,200 --> 00:39:08,719 Speaker 1: pay you, and you're rather passive. Maybe your agents are 693 00:39:09,239 --> 00:39:11,799 Speaker 1: trying to maneuver that a little bit. But I think 694 00:39:11,880 --> 00:39:15,080 Speaker 1: that the actors who are more not just extras, but 695 00:39:15,480 --> 00:39:18,239 Speaker 1: you know, the lesser paid people, they need more money. 696 00:39:18,840 --> 00:39:21,480 Speaker 1: And I'm hoping that they're going to find a way 697 00:39:21,520 --> 00:39:23,879 Speaker 1: to do that because I know that more and more 698 00:39:23,920 --> 00:39:26,480 Speaker 1: people now that the issue, like in LA for example, 699 00:39:26,600 --> 00:39:29,279 Speaker 1: is there's so much less work. They're not working, So 700 00:39:29,560 --> 00:39:31,200 Speaker 1: can we get them enough money where they can just 701 00:39:31,239 --> 00:39:34,040 Speaker 1: hold onto their house. What do you think about those strikes? 702 00:39:34,080 --> 00:39:34,520 Speaker 1: Are you worried? 703 00:39:35,000 --> 00:39:37,880 Speaker 2: You know, it's very challenging right now. I am not 704 00:39:38,239 --> 00:39:42,880 Speaker 2: too worried about strikes. I think that quite honestly, alec 705 00:39:42,960 --> 00:39:47,279 Speaker 2: here in the US, we've seen so much pain with 706 00:39:47,440 --> 00:39:50,200 Speaker 2: all of the union members because there's just so much 707 00:39:50,280 --> 00:39:53,399 Speaker 2: less work, because so much as of it has gone 708 00:39:53,480 --> 00:39:57,800 Speaker 2: overseas for exactly this reason. And so I think what 709 00:39:57,920 --> 00:40:01,120 Speaker 2: we've seen from the studios from the last round of 710 00:40:01,200 --> 00:40:05,360 Speaker 2: negotiations is they don't really care. You know, if you 711 00:40:05,440 --> 00:40:09,239 Speaker 2: want to raise union rates, they'll sign it and then 712 00:40:09,280 --> 00:40:10,680 Speaker 2: they'll just go overseas. 713 00:40:11,239 --> 00:40:14,000 Speaker 1: I'm of the belief I trace this back to the 714 00:40:14,080 --> 00:40:18,640 Speaker 1: Katzenberg memo nineteen ninety four, I believe, and Katzenberg said, 715 00:40:19,040 --> 00:40:21,560 Speaker 1: we need to only pay people the big money who 716 00:40:21,640 --> 00:40:25,400 Speaker 1: bring some measurable value to the project. And this idea 717 00:40:25,440 --> 00:40:29,440 Speaker 1: of quotes, and this guy gets three million dollars to 718 00:40:29,520 --> 00:40:32,920 Speaker 1: play the judge and he's a supporting player. That's got 719 00:40:32,960 --> 00:40:36,560 Speaker 1: to end, and he was predictive. It did end, and 720 00:40:36,640 --> 00:40:39,000 Speaker 1: the quote system ended, and all of a sudden, the 721 00:40:39,080 --> 00:40:42,040 Speaker 1: studio sat there with paperwork and they said, here's the 722 00:40:42,160 --> 00:40:46,000 Speaker 1: lead actor the ten poll, and it's Brad or Clooney 723 00:40:46,400 --> 00:40:48,800 Speaker 1: or this one. They're going to get ten or twelve 724 00:40:49,200 --> 00:40:51,680 Speaker 1: or fifteen million dollars, and then we're going to write 725 00:40:51,680 --> 00:40:54,880 Speaker 1: a number down next to all the other roles. So 726 00:40:55,040 --> 00:40:57,800 Speaker 1: the judge is two hundred and fifty thousand dollars. You 727 00:40:58,000 --> 00:40:59,600 Speaker 1: find me a guy who's going to do the movie 728 00:41:00,000 --> 00:41:02,800 Speaker 1: two hundred fift that's it, right, And they put a 729 00:41:02,920 --> 00:41:07,840 Speaker 1: number to it, and the idea of competition and casting 730 00:41:07,960 --> 00:41:11,879 Speaker 1: and bidding ended. Now I'm of the belief let's take 731 00:41:11,920 --> 00:41:15,200 Speaker 1: the I don't care model a little further, And I'm 732 00:41:15,239 --> 00:41:17,960 Speaker 1: of the belief that there are executives in this business, 733 00:41:18,680 --> 00:41:21,640 Speaker 1: in this whole world of if I can't raise revenue, 734 00:41:21,640 --> 00:41:25,560 Speaker 1: I got to cut costs or both. And they're having 735 00:41:25,640 --> 00:41:29,800 Speaker 1: tough time raising revenue and raising and selling their product 736 00:41:30,040 --> 00:41:34,000 Speaker 1: on a scale that's warranting all their bonuses to themselves. 737 00:41:34,520 --> 00:41:36,680 Speaker 1: And I'm of the belief that there are people who 738 00:41:36,800 --> 00:41:38,920 Speaker 1: want to make actors. 739 00:41:38,719 --> 00:41:39,560 Speaker 2: Below the line. 740 00:41:39,680 --> 00:41:42,280 Speaker 1: Like the crew. You're going to get an hourly wage, 741 00:41:43,280 --> 00:41:46,200 Speaker 1: you're going to get seventy five dollars an hour, yeah, 742 00:41:46,400 --> 00:41:48,319 Speaker 1: or one hundred or one hundred and fifty an out, 743 00:41:48,680 --> 00:41:51,239 Speaker 1: depending on your value to the product. And we're going 744 00:41:51,320 --> 00:41:54,680 Speaker 1: to end the fee system that we have in the industry. 745 00:41:54,760 --> 00:41:54,920 Speaker 2: Now. 746 00:41:55,080 --> 00:41:56,960 Speaker 1: I think that that's where they want to go. They 747 00:41:57,040 --> 00:41:59,000 Speaker 1: might not make it, but I think that that's where 748 00:41:59,040 --> 00:41:59,480 Speaker 1: they want to go. 749 00:42:00,000 --> 00:42:04,320 Speaker 2: That's really interesting. You know, this negotiation is incredibly complicated, 750 00:42:04,400 --> 00:42:06,840 Speaker 2: right because you've got a couple of things happening. On 751 00:42:06,920 --> 00:42:09,680 Speaker 2: the writer's guild side. As you know better than anyone, 752 00:42:10,440 --> 00:42:13,480 Speaker 2: there just aren't writer's rooms anymore. It's not structured the 753 00:42:13,560 --> 00:42:15,200 Speaker 2: way that it used to be, and so there are 754 00:42:15,360 --> 00:42:18,640 Speaker 2: so many less jobs. Right on a multi camera sitcom, 755 00:42:18,719 --> 00:42:22,200 Speaker 2: you'd have eighteen or twenty writers on a show. Now, 756 00:42:22,480 --> 00:42:24,799 Speaker 2: you know, on a Taylor Sheridan show, you've got one 757 00:42:24,880 --> 00:42:29,160 Speaker 2: writer who's doing four different shows, and so the overall 758 00:42:29,239 --> 00:42:34,720 Speaker 2: structure has just completely changed. And then on the actor's 759 00:42:34,760 --> 00:42:37,799 Speaker 2: side and the writer's side, you've got the whole other 760 00:42:37,920 --> 00:42:41,600 Speaker 2: big elephant in the room, which is AI and nobody 761 00:42:41,760 --> 00:42:45,239 Speaker 2: knows what's happening or what's coming with that. Three years ago, 762 00:42:45,960 --> 00:42:49,200 Speaker 2: you know, that was the top story for the unions, 763 00:42:49,200 --> 00:42:51,600 Speaker 2: and I think they handled it pretty well, But I 764 00:42:51,680 --> 00:42:54,320 Speaker 2: think this is going to be the three years that 765 00:42:54,400 --> 00:42:56,719 Speaker 2: are going to be incredibly critical and no one can 766 00:42:56,800 --> 00:42:59,600 Speaker 2: see what's coming around the corner there, both on the 767 00:42:59,640 --> 00:43:02,920 Speaker 2: writing side and on the you know, on the acting side, 768 00:43:03,000 --> 00:43:07,040 Speaker 2: the performance side. I'm curious, what are what are your 769 00:43:07,120 --> 00:43:09,000 Speaker 2: thoughts on the whole AI thing and how do you 770 00:43:09,080 --> 00:43:09,880 Speaker 2: think about that? Well? 771 00:43:09,920 --> 00:43:12,640 Speaker 1: I have only one conclusion about AI, and that is 772 00:43:12,840 --> 00:43:16,720 Speaker 1: that the Academy has to make a decision where AI 773 00:43:16,880 --> 00:43:20,480 Speaker 1: would be rendered a category like animation. You can't give 774 00:43:20,480 --> 00:43:24,399 Speaker 1: an OSCAR to an AI generated film. You can't give 775 00:43:24,440 --> 00:43:30,560 Speaker 1: an oscar for acting, directing, writing music. They're gonna have 776 00:43:30,560 --> 00:43:33,120 Speaker 1: to come up with a list of things. It has 777 00:43:33,160 --> 00:43:37,120 Speaker 1: to be human beings interacting in this traditional way, and 778 00:43:37,239 --> 00:43:39,000 Speaker 1: if you don't do that then AI and they're going 779 00:43:39,040 --> 00:43:41,120 Speaker 1: to be a big fight about that because you saw 780 00:43:42,160 --> 00:43:44,680 Speaker 1: everybody was I was told everybody was pissing their pants 781 00:43:45,239 --> 00:43:49,600 Speaker 1: about the Tom Cruise Brad Pitt fistfight video that was 782 00:43:49,760 --> 00:43:52,719 Speaker 1: AI and you see it's all there. It's all there, 783 00:43:53,320 --> 00:43:55,200 Speaker 1: and that's where they're going to go if they can. 784 00:43:55,520 --> 00:43:57,520 Speaker 1: But they can't be treated equally. 785 00:43:58,120 --> 00:44:02,440 Speaker 2: Yeah, I agree, but I don't know you're a filmmaker director. 786 00:44:02,760 --> 00:44:06,120 Speaker 2: You've been on a million sets, and you know the 787 00:44:06,280 --> 00:44:10,960 Speaker 2: magic happens with collaboration, when artists come together. And so, 788 00:44:11,320 --> 00:44:14,640 Speaker 2: of course someone can create those moving images in their 789 00:44:14,680 --> 00:44:18,000 Speaker 2: basement alone. But I really am a firm believer that 790 00:44:18,600 --> 00:44:23,040 Speaker 2: great content, great film television happens when you bring together 791 00:44:23,760 --> 00:44:29,680 Speaker 2: those people who have their own mastery of their own areas, skills, talents. 792 00:44:30,280 --> 00:44:33,480 Speaker 2: When those actors, filmmakers, writers all come together, that's when 793 00:44:33,520 --> 00:44:35,680 Speaker 2: it happens. And I don't believe that there's a way 794 00:44:36,440 --> 00:44:37,480 Speaker 2: to shortcut that. 795 00:44:37,880 --> 00:44:41,800 Speaker 1: Brando says to Duval, and now you've had your drink. 796 00:44:42,520 --> 00:44:44,320 Speaker 1: You had to have a drink before you told me. 797 00:44:44,760 --> 00:44:47,839 Speaker 1: Now you've had your drink. And Duval says, they shot 798 00:44:48,000 --> 00:44:52,759 Speaker 1: Sonny at the Causeway. He's dead, and Brando snorts, he's 799 00:44:52,800 --> 00:44:56,520 Speaker 1: a little vocalized. He's like, look, it's fighting back the tears. 800 00:44:56,840 --> 00:45:00,600 Speaker 1: Now that's what you want. Duval just died and with 801 00:45:00,800 --> 00:45:05,319 Speaker 1: him goes dozens of performances by a great actor. Now 802 00:45:06,160 --> 00:45:08,880 Speaker 1: I dare say that I just don't think AI can render. 803 00:45:09,239 --> 00:45:13,200 Speaker 1: They can mimic, but they can't render performances like that. 804 00:45:13,600 --> 00:45:15,760 Speaker 1: Deval was one of the greatest actors that ever lived, 805 00:45:16,440 --> 00:45:18,920 Speaker 1: not that we're waiting for the next Duval will take 806 00:45:18,960 --> 00:45:22,560 Speaker 1: something different maybe, but it's like what Duval did, AI 807 00:45:22,760 --> 00:45:25,560 Speaker 1: can't do. And that's the difference as far as I'm concerned. 808 00:45:25,960 --> 00:45:28,000 Speaker 1: What are your thoughts about the federal tax credit? You 809 00:45:28,040 --> 00:45:28,760 Speaker 1: think that's doable. 810 00:45:29,160 --> 00:45:33,560 Speaker 2: Yeah. So I am the executive director of CAP, which 811 00:45:33,640 --> 00:45:38,000 Speaker 2: is the Coalition for American Production, and there are a 812 00:45:38,120 --> 00:45:41,800 Speaker 2: number of groups like US who are all working together 813 00:45:42,480 --> 00:45:46,360 Speaker 2: to try and get a federal tax incentive passed. You know, 814 00:45:46,560 --> 00:45:48,400 Speaker 2: right now, the way the US is set up, right, 815 00:45:48,440 --> 00:45:52,040 Speaker 2: we have individual states. Each state has their own incentive. 816 00:45:52,120 --> 00:45:56,040 Speaker 2: Right in California it's thirty five percent, and you know, 817 00:45:56,360 --> 00:45:59,880 Speaker 2: Illinois it's twenty percent, Land and Georgia it's thirty percent. 818 00:46:00,640 --> 00:46:05,560 Speaker 2: In other countries, Canada, the UK, they have federal incentives. 819 00:46:05,760 --> 00:46:08,719 Speaker 2: And so that's what we're pushing for, is to get 820 00:46:08,760 --> 00:46:11,880 Speaker 2: a federal incentive pass call it twenty percent, and so 821 00:46:12,719 --> 00:46:15,720 Speaker 2: this would essentially help to bring production back to the US. 822 00:46:16,160 --> 00:46:18,719 Speaker 2: We would get twenty percent here for the US that 823 00:46:18,800 --> 00:46:21,919 Speaker 2: would be stackable on top of whatever each state has. 824 00:46:22,080 --> 00:46:25,359 Speaker 2: So if California has thirty five percent and this new 825 00:46:25,400 --> 00:46:28,120 Speaker 2: federal incentive happens, at twenty percent. All of a sudden, 826 00:46:28,280 --> 00:46:32,120 Speaker 2: now that rebate is fifty five percent in California. That 827 00:46:32,320 --> 00:46:37,200 Speaker 2: now makes it incredibly competitive and a lot of production 828 00:46:37,320 --> 00:46:40,400 Speaker 2: will come back to the US. So we're working on that. 829 00:46:40,560 --> 00:46:44,680 Speaker 2: CAP is a group that represents US businesses with deep 830 00:46:44,760 --> 00:46:48,400 Speaker 2: roots and film and TV that soundstage owners, post houses, 831 00:46:48,560 --> 00:46:51,800 Speaker 2: grip and electric companies, anyone who's got a company, including 832 00:46:51,960 --> 00:46:55,160 Speaker 2: producers here in the US who are trying to bring 833 00:46:55,239 --> 00:46:57,800 Speaker 2: production back home. There's four legs of the stool. The 834 00:46:57,920 --> 00:47:00,640 Speaker 2: other leg of that stool is the NPA that those 835 00:47:00,680 --> 00:47:03,279 Speaker 2: are the studios who are also working for this. I 836 00:47:03,360 --> 00:47:05,560 Speaker 2: think that they want it, but I'm not sure how 837 00:47:05,640 --> 00:47:07,800 Speaker 2: much they care because they keep sending shows to the 838 00:47:07,920 --> 00:47:11,200 Speaker 2: UK and elsewhere. We've also got the Unions, who are 839 00:47:11,320 --> 00:47:14,400 Speaker 2: obviously working on this very hard. And then we've got 840 00:47:14,520 --> 00:47:16,800 Speaker 2: that fourth leg of the stool, which is guys like 841 00:47:16,880 --> 00:47:20,799 Speaker 2: John Voight and Stallone and Trump's ambassadors. 842 00:47:20,239 --> 00:47:21,839 Speaker 1: The ambassadors to Hollywood. Yeah. 843 00:47:22,840 --> 00:47:26,480 Speaker 2: Yes, so we're working very hard. We're working the sort 844 00:47:26,480 --> 00:47:29,400 Speaker 2: of traditional lanes of Washington, d C. We've got lobbyists 845 00:47:29,840 --> 00:47:32,279 Speaker 2: and we're trying to get a bill sponsored on both 846 00:47:32,280 --> 00:47:35,279 Speaker 2: the Republican and Democratic side. But then we're also working 847 00:47:35,360 --> 00:47:39,160 Speaker 2: the back alley side, right, the void and the Trump 848 00:47:39,239 --> 00:47:41,960 Speaker 2: and whoever can get Trump interested in this. I think, 849 00:47:42,239 --> 00:47:44,680 Speaker 2: you know, quite honestly, Alec could be very curious to 850 00:47:44,719 --> 00:47:48,080 Speaker 2: hear your thoughts on this, because I do think that 851 00:47:48,200 --> 00:47:50,720 Speaker 2: it matters so Trump. We know he loves show business 852 00:47:50,760 --> 00:47:53,879 Speaker 2: and he loves Hollywood, and I think a couple of things. One, 853 00:47:54,600 --> 00:47:57,799 Speaker 2: he could really have an opportunity to screw Newsome here. 854 00:47:58,239 --> 00:48:01,160 Speaker 2: He could come in and save California and save the 855 00:48:01,239 --> 00:48:04,880 Speaker 2: industry after Newsome in his mind, you know, let the 856 00:48:05,000 --> 00:48:09,120 Speaker 2: industry go and let California become a cesspool. He could 857 00:48:09,160 --> 00:48:12,320 Speaker 2: come in and save the day overnight by getting this passed. 858 00:48:12,400 --> 00:48:15,520 Speaker 1: But let me ask you a question, who is responsible 859 00:48:15,600 --> 00:48:19,080 Speaker 1: in your mind for what happened a for what happened 860 00:48:19,480 --> 00:48:22,759 Speaker 1: to LA and the industry at number two? Why didn't 861 00:48:22,800 --> 00:48:25,359 Speaker 1: the studios and the networks and the powers there. Did 862 00:48:25,440 --> 00:48:28,000 Speaker 1: they see it coming and they weren't willing to exert 863 00:48:28,040 --> 00:48:32,520 Speaker 1: any influence they could to stop. Schwarzenegger was governor twice. Yeah, 864 00:48:33,160 --> 00:48:34,640 Speaker 1: he had two terms there, and he was one of 865 00:48:34,680 --> 00:48:37,840 Speaker 1: the icons of Hollywood. He didn't see it coming. He 866 00:48:38,000 --> 00:48:39,960 Speaker 1: wasn't willing to press for text or is it what 867 00:48:40,040 --> 00:48:42,759 Speaker 1: I've always learned, which is Sacramento was a tough nut 868 00:48:42,840 --> 00:48:43,880 Speaker 1: to crack for text breaks. 869 00:48:44,280 --> 00:48:46,720 Speaker 2: It's a tough nut to crack. But you know, here's 870 00:48:46,760 --> 00:48:51,359 Speaker 2: the thing, alec One is other countries started offering more 871 00:48:51,440 --> 00:48:54,640 Speaker 2: aggressive incentives, and it just became cheaper to go to 872 00:48:54,800 --> 00:48:58,120 Speaker 2: those other places. Go to London, go to London, and 873 00:48:58,280 --> 00:49:01,640 Speaker 2: so in many ways, you know, so objectively, it's a 874 00:49:01,680 --> 00:49:03,640 Speaker 2: little bit of a race to the bottom, you know. 875 00:49:03,719 --> 00:49:05,759 Speaker 2: So if you're California, you can keep You could raise 876 00:49:05,800 --> 00:49:08,280 Speaker 2: yours and then they'll raise theirs again, you raise yours, 877 00:49:08,600 --> 00:49:10,680 Speaker 2: and then it keeps going on and on until at 878 00:49:10,719 --> 00:49:13,680 Speaker 2: what point, at some point you have to stop. But 879 00:49:13,840 --> 00:49:17,520 Speaker 2: California definitely took their eye off the ball. I think 880 00:49:17,560 --> 00:49:20,440 Speaker 2: that's partly because you know, tech was up in San Francisco, 881 00:49:20,560 --> 00:49:22,799 Speaker 2: and they were the ones that really took a lot 882 00:49:22,880 --> 00:49:25,680 Speaker 2: of the focus because so much tax revenue was coming 883 00:49:25,719 --> 00:49:28,880 Speaker 2: from the Open Aiyes and the Googles and companies like 884 00:49:29,000 --> 00:49:32,640 Speaker 2: that that I think, you know, it wasn't so much 885 00:49:32,640 --> 00:49:36,640 Speaker 2: about showbiz anymore. I think people felt or maybe forgot that, 886 00:49:37,239 --> 00:49:40,480 Speaker 2: you know, Hollywood really is, it's the heartbeat of California. 887 00:49:40,560 --> 00:49:43,440 Speaker 2: It's a reason we have tourism here, and it's a 888 00:49:43,520 --> 00:49:46,440 Speaker 2: reason we have this incredible industry. And so I do 889 00:49:46,600 --> 00:49:50,440 Speaker 2: think that that Newsom and others definitely dropped the ball. 890 00:49:50,560 --> 00:49:52,719 Speaker 2: But at the same time, it is a very hard 891 00:49:52,800 --> 00:49:56,319 Speaker 2: game to play, and many other countries got very aggressive there. 892 00:49:56,760 --> 00:50:00,279 Speaker 1: Who was to blame for what happened? Didn't they see 893 00:50:00,360 --> 00:50:01,319 Speaker 1: this coming? Well? 894 00:50:01,320 --> 00:50:03,400 Speaker 2: And that's the other thing, which is, you know, how 895 00:50:03,520 --> 00:50:08,360 Speaker 2: much responsibility should be bared by the studios. You know, 896 00:50:08,480 --> 00:50:11,239 Speaker 2: the studios can make a choice, they can stay in 897 00:50:11,360 --> 00:50:14,600 Speaker 2: film here, And it's something that I do think about 898 00:50:14,719 --> 00:50:18,239 Speaker 2: a lot. You know, if you're Zaslav or your Surrandos 899 00:50:18,320 --> 00:50:20,959 Speaker 2: or any of these guys, they all their companies aren't 900 00:50:20,960 --> 00:50:25,120 Speaker 2: based in California. These are US based entities, and I 901 00:50:25,239 --> 00:50:28,239 Speaker 2: know they've got responsibility to their shareholders and it's a 902 00:50:28,320 --> 00:50:32,399 Speaker 2: fiduciary one, but they also live here and they work 903 00:50:32,719 --> 00:50:37,319 Speaker 2: in these communities, and how much responsibility is on them 904 00:50:37,440 --> 00:50:39,680 Speaker 2: to say, hey, guys, let's figure out how to make 905 00:50:39,719 --> 00:50:43,160 Speaker 2: this work in California. We owe this to our community. 906 00:50:43,480 --> 00:50:46,400 Speaker 2: Their kids go to school here, they're you know, members 907 00:50:46,440 --> 00:50:50,440 Speaker 2: of churches, and they don't have to send those shows, 908 00:50:50,600 --> 00:50:53,880 Speaker 2: all of those shows you know outside of the country, 909 00:50:53,960 --> 00:50:55,520 Speaker 2: and there is, I think a way to make it 910 00:50:55,640 --> 00:50:59,239 Speaker 2: work in a balance to way that allows all of 911 00:50:59,320 --> 00:51:02,200 Speaker 2: these production hubs to be bible and healthy. 912 00:51:03,000 --> 00:51:06,520 Speaker 1: You have a perspective, a breadth of a perspective that 913 00:51:06,640 --> 00:51:09,640 Speaker 1: almost nobody has. You know, you started at the bottom 914 00:51:09,719 --> 00:51:12,000 Speaker 1: and production. You went on to run these huge companies 915 00:51:12,440 --> 00:51:15,960 Speaker 1: and have all these huge successes at ABC and then 916 00:51:16,080 --> 00:51:20,719 Speaker 1: AMC and birthing all these great, great successful shows, and 917 00:51:20,840 --> 00:51:23,600 Speaker 1: now you're involved in this stage runner thing. I'm going 918 00:51:23,680 --> 00:51:26,360 Speaker 1: to keep in touch with you because I feel like 919 00:51:27,080 --> 00:51:28,840 Speaker 1: one of the things you might be doing is sponsoring 920 00:51:28,920 --> 00:51:32,840 Speaker 1: some forums and having some people speak in LA and 921 00:51:32,960 --> 00:51:35,919 Speaker 1: audiences about what we can do. And I really feel 922 00:51:36,000 --> 00:51:38,520 Speaker 1: like it's funny how I don't live in LA. I've 923 00:51:38,520 --> 00:51:40,399 Speaker 1: lived in New York my whole life, although I've lived 924 00:51:40,440 --> 00:51:43,600 Speaker 1: in LA a lot, big chunks of time, sometimes months 925 00:51:43,640 --> 00:51:47,520 Speaker 1: at a time, and I miss working there. I loved 926 00:51:47,600 --> 00:51:50,279 Speaker 1: working in La. LA was it because shooting in LA 927 00:51:50,400 --> 00:51:50,880 Speaker 1: was the greatest. 928 00:51:50,960 --> 00:51:54,040 Speaker 2: It was the best, the best, right, and that feeling, 929 00:51:55,200 --> 00:51:58,319 Speaker 2: and I think everyone feels it when you pull up 930 00:51:58,360 --> 00:52:00,799 Speaker 2: to that gate and the gate opens lets you into 931 00:52:00,880 --> 00:52:03,560 Speaker 2: the lot. It feels good every time, doesn't it, no 932 00:52:03,680 --> 00:52:05,759 Speaker 2: matter how many times you've done it. And I think 933 00:52:06,239 --> 00:52:09,719 Speaker 2: we all have such a love and appreciation for the industry, 934 00:52:09,840 --> 00:52:13,200 Speaker 2: and it's been really sad to see so much of 935 00:52:13,280 --> 00:52:14,399 Speaker 2: it leave town. 936 00:52:14,520 --> 00:52:17,560 Speaker 1: Here. We wanted to change, we wanted to survive. Thank 937 00:52:17,640 --> 00:52:20,200 Speaker 1: you so much for your time. I'm going to be 938 00:52:20,239 --> 00:52:20,680 Speaker 1: in touch. 939 00:52:20,600 --> 00:52:23,640 Speaker 2: With you, listen. I so appreciate the time. It's been 940 00:52:24,000 --> 00:52:26,239 Speaker 2: really fun talking to you. I like a lot of fun. 941 00:52:26,320 --> 00:52:29,080 Speaker 2: And I so appreciate also that you care, that you 942 00:52:29,160 --> 00:52:31,279 Speaker 2: still care about the industry, and that you're willing to 943 00:52:31,400 --> 00:52:34,719 Speaker 2: corporate effort in and have those difficult conversations. But you know, 944 00:52:34,880 --> 00:52:37,520 Speaker 2: having you as a part of that will really help 945 00:52:37,600 --> 00:52:39,760 Speaker 2: shine a big light on the issues that we're facing. 946 00:52:39,840 --> 00:52:41,520 Speaker 2: So I really I am grateful for your time. 947 00:52:41,560 --> 00:52:50,920 Speaker 1: Today Founder and CEO of Stage Runner Jason Fisher. This 948 00:52:51,160 --> 00:52:55,000 Speaker 1: episode was recorded at CDM Studios in New York City. 949 00:52:55,400 --> 00:52:59,360 Speaker 1: We're produced by Kathleen Russo, Zach MacNeice, and Victoria De Martin. 950 00:53:00,120 --> 00:53:03,800 Speaker 1: Engineer is Isaac Caplin Woolner. I'm Alec Baldwin. Here's the 951 00:53:03,880 --> 00:53:06,680 Speaker 1: Thing is brought to you by iHeart Radio.