1 00:00:03,640 --> 00:00:06,680 Speaker 1: What's Right with Sean McDonald. Welcome to my show, Money 2 00:00:06,680 --> 00:00:10,440 Speaker 1: Making Conversations. Each Money Making Conversation talk show us about 3 00:00:10,560 --> 00:00:14,360 Speaker 1: entrepreneurship and entertainment. I am the leading voice in this 4 00:00:14,400 --> 00:00:18,400 Speaker 1: industry for entrepreneurship and entertainment. I provide the consumer and 5 00:00:18,480 --> 00:00:23,680 Speaker 1: business owner access to celebrities, CEO entrepreneurs, and industry decision makers. 6 00:00:23,920 --> 00:00:26,960 Speaker 1: It's important to understand that everybody travels a different path 7 00:00:27,080 --> 00:00:30,160 Speaker 1: to success. That's because your brand is different, the challenges 8 00:00:30,200 --> 00:00:32,560 Speaker 1: you face in your life are different. So stop reading 9 00:00:32,600 --> 00:00:36,040 Speaker 1: other people's success stories and start writing your own. Now 10 00:00:36,120 --> 00:00:38,159 Speaker 1: you can be motivated by their success because all these 11 00:00:38,159 --> 00:00:41,560 Speaker 1: stories can offer direction and help you reach your goals 12 00:00:41,600 --> 00:00:44,640 Speaker 1: through your planning and your community effort. My guests on 13 00:00:44,680 --> 00:00:47,440 Speaker 1: Money Making Conversations have that same passion and they share 14 00:00:47,440 --> 00:00:50,120 Speaker 1: that information. When I talked to them about their careers, 15 00:00:50,120 --> 00:00:53,599 Speaker 1: what's motivating them, what's what are they promoting, and how 16 00:00:53,640 --> 00:00:55,920 Speaker 1: they live about his life, then they revealed to me 17 00:00:55,960 --> 00:00:58,920 Speaker 1: their secrets to success. But next guest is a two 18 00:00:58,960 --> 00:01:03,080 Speaker 1: time Billboard forty Under forty power player. In his career, 19 00:01:03,120 --> 00:01:06,560 Speaker 1: he has overseen the development of many notable artists and brands, 20 00:01:06,600 --> 00:01:12,320 Speaker 1: including Anita Baker, Emily Keene, Corey, Henry Luke, James and 21 00:01:12,520 --> 00:01:16,920 Speaker 1: Ryl Willems, Miguel Cooling the Game, the Crazy Leon Thomas, 22 00:01:17,640 --> 00:01:21,560 Speaker 1: festivals like Outside Lands Music Festival, and many more. He's 23 00:01:21,600 --> 00:01:27,120 Speaker 1: an artist manager, founder of Culture Collective and Culture Collective Records. 24 00:01:27,120 --> 00:01:32,720 Speaker 1: Please welcome back to Money Making Conversations, my man, Jonathan A. Zool, Hey, 25 00:01:32,720 --> 00:01:36,520 Speaker 1: how are you doing? It's a The intro only gets 26 00:01:36,560 --> 00:01:43,520 Speaker 1: bigger every time you come on the show. Appreciate to 27 00:01:44,040 --> 00:01:46,160 Speaker 1: the show speaking with you. Well, you know, the great 28 00:01:46,200 --> 00:01:49,640 Speaker 1: thing about watching your brand and and it's all about 29 00:01:49,680 --> 00:01:52,640 Speaker 1: reinventing yourself. You know, you're doing this, this this process 30 00:01:52,680 --> 00:01:54,760 Speaker 1: and then all of sayd you see an opportunity, but 31 00:01:54,800 --> 00:01:58,280 Speaker 1: there's always a possibility that ship may not work. In 32 00:01:58,320 --> 00:02:01,720 Speaker 1: the process of how you're building your branding and leading talent, 33 00:02:01,800 --> 00:02:04,920 Speaker 1: but also recognizing that you are a brand any talent too, 34 00:02:05,480 --> 00:02:09,480 Speaker 1: how do you separate the difference? You know, it's interesting. 35 00:02:09,520 --> 00:02:13,720 Speaker 1: I mean I've always considered myself personally a brand, right, 36 00:02:13,800 --> 00:02:16,959 Speaker 1: and and you know, people asking what do you do, 37 00:02:17,240 --> 00:02:20,320 Speaker 1: and I usually say, well, I'm a long hard right, 38 00:02:20,360 --> 00:02:23,120 Speaker 1: but I'm an artist manager and I apply that market 39 00:02:23,120 --> 00:02:25,320 Speaker 1: that approach to marketing as a rate to my my 40 00:02:25,360 --> 00:02:27,799 Speaker 1: ideas with my clients, but also as relates to myself 41 00:02:27,800 --> 00:02:30,600 Speaker 1: as a brand. And I used to always think about 42 00:02:30,600 --> 00:02:33,640 Speaker 1: myself like a blank cereal bo right and walking down 43 00:02:33,880 --> 00:02:36,320 Speaker 1: by a grocery store. You know, what are the what 44 00:02:36,400 --> 00:02:38,399 Speaker 1: are these things? What are the images of colors? What's 45 00:02:38,400 --> 00:02:40,359 Speaker 1: on the side of the packaging that is going to 46 00:02:40,440 --> 00:02:42,720 Speaker 1: make so to say I want to I want to 47 00:02:42,760 --> 00:02:44,600 Speaker 1: buy that, I want to do business with that person. 48 00:02:45,080 --> 00:02:46,640 Speaker 1: And um, you know, if you got one of the 49 00:02:46,720 --> 00:02:48,880 Speaker 1: elements that make up Jonathan has you what are the 50 00:02:48,960 --> 00:02:51,880 Speaker 1: elements that make up culture collective? And I think about 51 00:02:51,880 --> 00:02:54,120 Speaker 1: that packaging and the thing that we want to apply 52 00:02:54,200 --> 00:02:57,160 Speaker 1: to it, and that's all marketing, that's all marketing, that's 53 00:02:57,160 --> 00:02:59,880 Speaker 1: all brand development. Um. And we applied that. We played 54 00:02:59,880 --> 00:03:02,240 Speaker 1: that s sim approach to working with our clients as 55 00:03:02,240 --> 00:03:05,320 Speaker 1: well as ourselves. Well you know the good thing about 56 00:03:05,360 --> 00:03:07,120 Speaker 1: I know a lot of your clients. And just a 57 00:03:07,120 --> 00:03:09,680 Speaker 1: little side note, Anita Baker giving you the best that 58 00:03:09,680 --> 00:03:11,800 Speaker 1: I got. My wife and I got married on that song. 59 00:03:12,160 --> 00:03:13,960 Speaker 1: It was our song at our wedding. So you know, 60 00:03:14,360 --> 00:03:16,079 Speaker 1: I always wanted to tell a need whenever I meet 61 00:03:16,080 --> 00:03:18,880 Speaker 1: I'm Hugging said, thirty or two years later, we steered together, 62 00:03:19,040 --> 00:03:22,880 Speaker 1: Nita and your song. Your song helped us out. And 63 00:03:22,919 --> 00:03:29,160 Speaker 1: so but thank you, thank you. It really I appreciate 64 00:03:29,400 --> 00:03:32,399 Speaker 1: what you're doing. Let's let's let's define what uh from 65 00:03:32,680 --> 00:03:36,280 Speaker 1: one of my research you founded Culture Collective in twent 66 00:03:36,320 --> 00:03:40,360 Speaker 1: and eighteen. Importance of Culture Collective regards to urban artists 67 00:03:40,400 --> 00:03:43,560 Speaker 1: make up less than one percent of the client base 68 00:03:43,680 --> 00:03:47,640 Speaker 1: at Station's uh A top firms nationwide. So just a 69 00:03:47,760 --> 00:03:51,520 Speaker 1: drive to understand that that urban artists are underrepresented in 70 00:03:51,560 --> 00:03:54,640 Speaker 1: the field that they may dominate. And so that's what 71 00:03:54,760 --> 00:03:58,280 Speaker 1: the basis of your development, correct, Yeah, yeah, absolutely. I 72 00:03:58,280 --> 00:04:01,720 Speaker 1: mean it's somebody that's got a top of major organizations 73 00:04:01,960 --> 00:04:04,560 Speaker 1: and had an opportunity to look down at you know what, 74 00:04:04,760 --> 00:04:07,600 Speaker 1: what's what's coming up next with what's having a cultural impact, 75 00:04:07,680 --> 00:04:09,760 Speaker 1: but then also who's working on it. I saw this 76 00:04:10,040 --> 00:04:14,520 Speaker 1: massive lack of diversity and inclusion um within the corporate 77 00:04:14,600 --> 00:04:17,960 Speaker 1: ranks of these bigger companies um. And then in addition 78 00:04:18,000 --> 00:04:19,440 Speaker 1: to that, you know, you look at the artists that 79 00:04:19,440 --> 00:04:22,720 Speaker 1: are that are the trend setters and winning the pavement 80 00:04:22,880 --> 00:04:26,240 Speaker 1: in today's generation, and you know they look like us, right, 81 00:04:26,360 --> 00:04:28,880 Speaker 1: and people that are representing them do not not that 82 00:04:28,880 --> 00:04:33,640 Speaker 1: that it's it's necessarily a race thing, but ultimately the 83 00:04:33,720 --> 00:04:35,800 Speaker 1: cultural perspective, you want to be able to look across 84 00:04:35,800 --> 00:04:38,800 Speaker 1: the table and know that you're that you're you're you know, 85 00:04:38,839 --> 00:04:42,200 Speaker 1: somebody really connects with what you're doing. So I started 86 00:04:42,240 --> 00:04:45,480 Speaker 1: Culture Collective with that mindset of permission statement, where diversity 87 00:04:45,520 --> 00:04:47,560 Speaker 1: inclusion is how we think about who we work with 88 00:04:48,000 --> 00:04:51,039 Speaker 1: and how we hire. My goal is to really really 89 00:04:51,080 --> 00:04:56,440 Speaker 1: have a well represented that team members that can fit 90 00:04:56,560 --> 00:04:58,600 Speaker 1: with our clients and come up with the concerts an 91 00:04:58,600 --> 00:05:00,400 Speaker 1: idea to build their career and now a both the 92 00:05:00,400 --> 00:05:03,359 Speaker 1: Culture Collective. Uh, and you know, I'm having a lot 93 00:05:03,400 --> 00:05:06,040 Speaker 1: of fun. It's been Olmos the year. As we last spoke, 94 00:05:06,800 --> 00:05:08,799 Speaker 1: I joke that we still have a new car smell 95 00:05:09,720 --> 00:05:12,520 Speaker 1: you know, right, So we're in but we're you know, 96 00:05:12,520 --> 00:05:14,680 Speaker 1: we're having We're having a lot of fun and and 97 00:05:14,760 --> 00:05:18,400 Speaker 1: being entrepreneurs, we get an opportunity to work at opportunity 98 00:05:18,440 --> 00:05:23,080 Speaker 1: spaces that um that need to be filled and within that, 99 00:05:23,160 --> 00:05:27,039 Speaker 1: we have some clients that were in between record labels. Uh, 100 00:05:27,200 --> 00:05:29,720 Speaker 1: they didn't have partners to put out music, but they 101 00:05:29,760 --> 00:05:33,440 Speaker 1: have very very forcing careers and touring and other other 102 00:05:33,480 --> 00:05:35,120 Speaker 1: aspects of what they were doing, but they didn't have 103 00:05:35,120 --> 00:05:38,320 Speaker 1: a partner without music, and I started to look at 104 00:05:38,440 --> 00:05:40,440 Speaker 1: why why can't we put out that music and what 105 00:05:40,480 --> 00:05:42,920 Speaker 1: are the various entries of us putting out that music? 106 00:05:43,400 --> 00:05:46,599 Speaker 1: UM and UM you know, we started calling collective records 107 00:05:46,680 --> 00:05:50,440 Speaker 1: with that mine and we we partnered with in Groups, 108 00:05:50,480 --> 00:05:53,920 Speaker 1: which is a universal company, to help make sure that 109 00:05:53,960 --> 00:05:58,440 Speaker 1: our artist music is available across all digital service providers 110 00:05:58,600 --> 00:06:01,000 Speaker 1: and we were closely with their team on the marketing 111 00:06:01,080 --> 00:06:04,279 Speaker 1: promotion of those artists and Blue James is a long 112 00:06:04,320 --> 00:06:07,279 Speaker 1: time client, is the first artists to be released through 113 00:06:07,320 --> 00:06:11,320 Speaker 1: this new venture. UM. A new album, To Feel Loved, 114 00:06:11,800 --> 00:06:15,400 Speaker 1: was released on January thirty one. UM to Feel Loved 115 00:06:15,480 --> 00:06:19,080 Speaker 1: exterials Readurn January thirty one and uh, we're not gonna 116 00:06:19,120 --> 00:06:21,960 Speaker 1: wait on the managers fly, but now we're probably the 117 00:06:22,000 --> 00:06:24,320 Speaker 1: Rector label folds. Well. You know the interesting part of 118 00:06:24,320 --> 00:06:27,640 Speaker 1: why I maintain a relationship with you because of the 119 00:06:27,720 --> 00:06:30,880 Speaker 1: visionary relationship that I feel that you're bringing to the industry. 120 00:06:31,160 --> 00:06:33,760 Speaker 1: When you're talking about the limited recognition of you know, 121 00:06:34,080 --> 00:06:36,559 Speaker 1: urban talent, the African American talent, the talent of color 122 00:06:36,960 --> 00:06:39,400 Speaker 1: how we participate, but we seem to be bottled in. 123 00:06:39,560 --> 00:06:41,360 Speaker 1: You know know I know that for a fact because 124 00:06:41,360 --> 00:06:44,160 Speaker 1: I executive produced and create co created the Steve Harmonning 125 00:06:44,200 --> 00:06:47,200 Speaker 1: Show and I was on there from two thousands, So 126 00:06:47,240 --> 00:06:49,520 Speaker 1: I know how the music industry can industry can play 127 00:06:49,520 --> 00:06:51,760 Speaker 1: itself out. And what I'm what I'm getting at, it's like, 128 00:06:52,000 --> 00:06:56,320 Speaker 1: you know, we always get underrepresented fences. We have June 129 00:06:56,400 --> 00:06:59,120 Speaker 1: is our Black music month. You know, June is Black 130 00:06:59,200 --> 00:07:02,280 Speaker 1: music month. Okay, then you look at the music made 131 00:07:02,320 --> 00:07:04,480 Speaker 1: for everybody else. You have the Grammys, you have American 132 00:07:04,520 --> 00:07:06,640 Speaker 1: Music Ward, Yeah, bill Boards, you know how our radio 133 00:07:06,640 --> 00:07:09,119 Speaker 1: were even talk about culch and Western and then BT 134 00:07:09,360 --> 00:07:12,600 Speaker 1: Music Award is basically our watch you when we should 135 00:07:12,640 --> 00:07:15,320 Speaker 1: have more, you know we You know, that's the area 136 00:07:15,360 --> 00:07:17,080 Speaker 1: that I really want to start talking to you about. 137 00:07:17,080 --> 00:07:20,440 Speaker 1: How can we get more visual representation in our ward 138 00:07:20,480 --> 00:07:24,280 Speaker 1: shows on television because that is necessary. We have to 139 00:07:24,360 --> 00:07:27,640 Speaker 1: have more than just be two awards? Am I mistaken? 140 00:07:27,680 --> 00:07:30,800 Speaker 1: When I say that? Jonathan? I agree, and I think 141 00:07:30,800 --> 00:07:33,360 Speaker 1: it's interesting. It's interesting point because they think that part 142 00:07:33,360 --> 00:07:37,760 Speaker 1: of that more is our culture in in brands coming 143 00:07:37,800 --> 00:07:42,040 Speaker 1: to life, um in more ways than just you know 144 00:07:42,200 --> 00:07:44,720 Speaker 1: our Workshop and D two Awards, I mean one of 145 00:07:44,760 --> 00:07:48,240 Speaker 1: the most cognitive awards shows ever. UM, you know the 146 00:07:48,320 --> 00:07:51,320 Speaker 1: Hip Hop Awards as well, and when we look at 147 00:07:51,360 --> 00:07:54,160 Speaker 1: the Grammys and Amys and all these other shows, it's 148 00:07:54,200 --> 00:07:56,440 Speaker 1: important for us to be able to have a presence 149 00:07:56,480 --> 00:07:59,960 Speaker 1: within those environments to um and not be underrepresentating. That's 150 00:08:00,120 --> 00:08:02,040 Speaker 1: part of that is making sure that we do have 151 00:08:02,160 --> 00:08:05,280 Speaker 1: people that represent our culture within the executive rings to 152 00:08:05,320 --> 00:08:07,920 Speaker 1: these companies so they could hire the right folks and 153 00:08:08,000 --> 00:08:10,920 Speaker 1: being the right room for these conversations to come to life. 154 00:08:11,160 --> 00:08:13,080 Speaker 1: And this is about business because one of the big 155 00:08:13,080 --> 00:08:16,840 Speaker 1: things about the Grammars this year was diversity, and uh 156 00:08:17,080 --> 00:08:19,960 Speaker 1: he did. He made a big deal on stage doing 157 00:08:19,960 --> 00:08:23,240 Speaker 1: his speech about diversity. Now explain to that people, was 158 00:08:23,280 --> 00:08:27,160 Speaker 1: it important to have diversity in music behind you know, 159 00:08:27,240 --> 00:08:32,000 Speaker 1: behind the performance, behind the talent. I think so. I mean, 160 00:08:32,760 --> 00:08:34,360 Speaker 1: I'm gonna go back to last grade is because it's 161 00:08:34,400 --> 00:08:36,280 Speaker 1: just something that was that was that was well talked about, 162 00:08:36,720 --> 00:08:38,800 Speaker 1: not not this past graends, not two doouns in between 163 00:08:38,840 --> 00:08:41,520 Speaker 1: the two thousand nineteen and there was Amazing Town. There's 164 00:08:41,559 --> 00:08:44,679 Speaker 1: a Motown tribute. A lot of people had a lot 165 00:08:44,720 --> 00:08:47,320 Speaker 1: to say about and most of that was around the 166 00:08:47,360 --> 00:08:51,319 Speaker 1: fact that we want well represented within that tribute, Okay, 167 00:08:51,840 --> 00:08:54,839 Speaker 1: And I think that sometimes that can happen if we 168 00:08:54,920 --> 00:08:56,480 Speaker 1: don't have the right people in the rooms to make 169 00:08:56,520 --> 00:09:00,960 Speaker 1: sure that our culture is really really represented the wrong 170 00:09:01,000 --> 00:09:04,079 Speaker 1: people singing motown hits right the wrong just because you're 171 00:09:04,080 --> 00:09:06,720 Speaker 1: trying to get a hit. Don't just throw somebody out 172 00:09:06,720 --> 00:09:09,640 Speaker 1: there singing something that there's not there's not that there 173 00:09:09,679 --> 00:09:13,800 Speaker 1: shouldn't be singing it correct, Yeah, or or or has 174 00:09:13,880 --> 00:09:16,720 Speaker 1: no has no real time, has no real tie to 175 00:09:16,760 --> 00:09:19,680 Speaker 1: the to the to the history of motowns. So you know, 176 00:09:20,360 --> 00:09:22,040 Speaker 1: I think, um, you know, I think it's it's super 177 00:09:22,040 --> 00:09:23,920 Speaker 1: important at the end of the day, and and you know, 178 00:09:23,960 --> 00:09:27,079 Speaker 1: creating Culture Collective it's just my way of helping to 179 00:09:27,120 --> 00:09:31,200 Speaker 1: break that cycle um and really developed the next executive. 180 00:09:31,240 --> 00:09:34,680 Speaker 1: And we focus a lot around hiring young talent and 181 00:09:34,720 --> 00:09:38,360 Speaker 1: hiring interns and mentoring the folks. I always say that 182 00:09:38,679 --> 00:09:41,160 Speaker 1: the ways, the ways into the world of Jonathan Azou 183 00:09:41,520 --> 00:09:48,600 Speaker 1: and Culture Collective are at high touch of negotiating um deals, uh, 184 00:09:48,880 --> 00:09:53,560 Speaker 1: partnering on on deals, on doubt to just inspiring each other. Well, 185 00:09:53,600 --> 00:09:55,839 Speaker 1: you know, it's really it's so special when I talk 186 00:09:55,880 --> 00:09:58,760 Speaker 1: to you, Jonathan, Jonathan, and the fact that you know, 187 00:09:59,120 --> 00:10:02,920 Speaker 1: I am meeting talking to so many minds like you, 188 00:10:02,920 --> 00:10:06,000 Speaker 1: you know, whether it's a Charles King and Mac Crow 189 00:10:06,160 --> 00:10:09,160 Speaker 1: now he's starting the management division of his company and 190 00:10:09,240 --> 00:10:12,320 Speaker 1: you know your visionary and I know that this year 191 00:10:13,120 --> 00:10:15,760 Speaker 1: we're all going to meet in the room because because 192 00:10:16,160 --> 00:10:18,319 Speaker 1: it's it's it's you know, we have to talk to 193 00:10:18,320 --> 00:10:21,360 Speaker 1: this conversation. Even what Byron Allen is doing, you know, 194 00:10:21,800 --> 00:10:23,439 Speaker 1: you know he's talking about you know, it's a it's 195 00:10:23,440 --> 00:10:25,480 Speaker 1: a group of people make a decision for everybody, don't 196 00:10:25,520 --> 00:10:28,240 Speaker 1: look like everybody and so and I'm not trying to 197 00:10:28,240 --> 00:10:31,760 Speaker 1: turn this call into a war path call, but it's 198 00:10:31,760 --> 00:10:35,000 Speaker 1: an information call about the fact that if you really 199 00:10:35,040 --> 00:10:37,840 Speaker 1: want to be successful in any business, you have to 200 00:10:37,880 --> 00:10:41,000 Speaker 1: be allowed to participate. And so that's what you're trying 201 00:10:41,000 --> 00:10:43,439 Speaker 1: to get and that's what you're saying and starting the 202 00:10:43,800 --> 00:10:45,800 Speaker 1: management firm that you have and what you've done all 203 00:10:45,840 --> 00:10:51,120 Speaker 1: your life. Correct, Yeah, right, recently on the King that 204 00:10:51,280 --> 00:10:55,360 Speaker 1: I got together, um about twenty the last minute thing 205 00:10:55,559 --> 00:10:57,800 Speaker 1: you know I'm supposed to be traveling on that day 206 00:10:58,760 --> 00:11:01,520 Speaker 1: started was absolutely be watching Angela don't on handing my 207 00:11:01,600 --> 00:11:06,000 Speaker 1: shot out of an email about thirty or so both 208 00:11:06,080 --> 00:11:10,760 Speaker 1: within my network. Um um, you know, senior level executives 209 00:11:10,760 --> 00:11:14,200 Speaker 1: at the company all and down to two interns instead. 210 00:11:14,320 --> 00:11:15,760 Speaker 1: You know, I want to I want to cheat everybody 211 00:11:15,760 --> 00:11:18,280 Speaker 1: to dinner and let's get in the room, close the door, 212 00:11:18,760 --> 00:11:23,040 Speaker 1: and let's have a conversation how we can miss ourselves right, Um, 213 00:11:23,360 --> 00:11:26,040 Speaker 1: an open conversation. And it was a beautiful thing. And 214 00:11:26,080 --> 00:11:29,360 Speaker 1: it's something that needs to happen more, not just on 215 00:11:29,520 --> 00:11:32,679 Speaker 1: HML King Bead, that needs to happen every single day. Uh, 216 00:11:33,200 --> 00:11:35,040 Speaker 1: for us to be able to share with each other 217 00:11:35,080 --> 00:11:38,320 Speaker 1: and the insight, guidance knowledge that we have in the 218 00:11:38,400 --> 00:11:43,000 Speaker 1: struggles of how we lift ourselves with an entertainment oftentimes. 219 00:11:43,040 --> 00:11:44,160 Speaker 1: You know, one of the things that came out in 220 00:11:44,200 --> 00:11:46,319 Speaker 1: that in that conversation when people are like, well, it's 221 00:11:46,360 --> 00:11:49,320 Speaker 1: not just in my head, you know, uh, there's other, 222 00:11:49,440 --> 00:11:53,280 Speaker 1: there's other you know, leading leading voice in that spaces 223 00:11:53,760 --> 00:11:57,400 Speaker 1: is creating the same challenges. So I'm not crazy, right 224 00:11:57,880 --> 00:12:00,360 Speaker 1: because when in the environments and you're the only one 225 00:12:00,720 --> 00:12:04,360 Speaker 1: of color, you as to how do you think that 226 00:12:04,360 --> 00:12:07,560 Speaker 1: it's just me? Right? Cool? We're talking to Jonathan Azoo 227 00:12:07,840 --> 00:12:10,679 Speaker 1: he's the founder of a culture collective started in twenty 228 00:12:10,679 --> 00:12:13,760 Speaker 1: and eighteen and guess what he's rolling with partnerships he's 229 00:12:13,800 --> 00:12:15,840 Speaker 1: created with in grooves. We'll be back with more on 230 00:12:15,840 --> 00:12:19,520 Speaker 1: money making conversation. This is awesome again. Collective minds, collective 231 00:12:19,520 --> 00:12:23,720 Speaker 1: thoughts generate success. We'll be right back with more from 232 00:12:23,760 --> 00:12:26,720 Speaker 1: Marsiana McDonald and money making conversations. Don't touch that down 233 00:12:28,000 --> 00:12:29,960 Speaker 1: I did for Sean McDonald And you're listening to money 234 00:12:30,000 --> 00:12:33,600 Speaker 1: making conversation. I'm talking to Jonathan Azoo. Uh. He founded 235 00:12:33,720 --> 00:12:37,680 Speaker 1: uh culture Collective eighteen and right now I want to 236 00:12:37,679 --> 00:12:41,960 Speaker 1: talk about the current artist roster includes Emily King, Luke, James, 237 00:12:42,040 --> 00:12:46,000 Speaker 1: Leon Thomas and my favorite person and good friend, Michelle Weeves. 238 00:12:46,080 --> 00:12:49,000 Speaker 1: Talk about your roster and why are those particular people 239 00:12:49,080 --> 00:12:53,720 Speaker 1: on your roster? Uh? You know, for me, I got 240 00:12:53,760 --> 00:12:55,720 Speaker 1: into this business because I have a passion for it, 241 00:12:55,840 --> 00:12:57,640 Speaker 1: and um I was able to take a passion or 242 00:12:57,679 --> 00:13:00,520 Speaker 1: into profession and includes the arts that work with. I'm fan. 243 00:13:00,640 --> 00:13:03,440 Speaker 1: I'm a fan everyone I've ever worked with in my 244 00:13:03,520 --> 00:13:06,600 Speaker 1: career I've been a fan of. I've never once worked 245 00:13:06,679 --> 00:13:11,520 Speaker 1: with somebody that I was like handed working on this. 246 00:13:11,679 --> 00:13:15,080 Speaker 1: I know you're not into it, right, I'm passionately, passionately 247 00:13:15,120 --> 00:13:17,720 Speaker 1: a fan. And each one of those artists that you mentioned, 248 00:13:18,200 --> 00:13:23,200 Speaker 1: um are, I've aloys been on my playlist. So it's exciting. 249 00:13:23,440 --> 00:13:25,040 Speaker 1: It's excited to be to be working with him, and 250 00:13:25,040 --> 00:13:27,480 Speaker 1: it's exciting experience growth. And you know, as you know, 251 00:13:27,880 --> 00:13:33,000 Speaker 1: being an entrepreneur and successful business executive yourself, growth is 252 00:13:33,040 --> 00:13:36,240 Speaker 1: a is A is A is a powerful world word. 253 00:13:36,800 --> 00:13:40,880 Speaker 1: Um And you know, we develop a lot of really 254 00:13:40,920 --> 00:13:44,480 Speaker 1: great blueprints and road maps to help to help help 255 00:13:44,960 --> 00:13:47,520 Speaker 1: help growth. Right. And that's from the bottom line standpoint, 256 00:13:47,520 --> 00:13:50,480 Speaker 1: that's from an audience trea standpoint, that's from a streaming standpoint, 257 00:13:50,480 --> 00:13:52,920 Speaker 1: from a ticket sales standpoint. Uh, And each one of 258 00:13:52,920 --> 00:13:54,920 Speaker 1: those artists has had great growth or their their their 259 00:13:55,000 --> 00:13:57,640 Speaker 1: careers working with us. Well, it's really important when I'm 260 00:13:57,640 --> 00:13:59,920 Speaker 1: looking at you when I when I introduce you, was 261 00:14:00,000 --> 00:14:02,760 Speaker 1: talking about your ther brands that you've seen, overseen the 262 00:14:02,840 --> 00:14:05,840 Speaker 1: development or need a banker, Emily king in, Luke James 263 00:14:05,920 --> 00:14:08,920 Speaker 1: and share with Miguel cooling the game look crazy. That's 264 00:14:08,960 --> 00:14:12,120 Speaker 1: my man right there. So that's that's gospel gospel. As 265 00:14:12,120 --> 00:14:14,600 Speaker 1: Miguel as hip hop cous in the game. You know, 266 00:14:14,679 --> 00:14:16,600 Speaker 1: there's R and B and need the Banker. That's social 267 00:14:16,640 --> 00:14:19,440 Speaker 1: all and B. You know, okay, that's that's a love 268 00:14:19,440 --> 00:14:21,880 Speaker 1: of fair music. That means your playlist is like you 269 00:14:22,000 --> 00:14:30,160 Speaker 1: grooving and you're popping and then you're praising the law. Yeah, totally. Um, 270 00:14:30,200 --> 00:14:33,760 Speaker 1: you know it's again social in some form of fashion, right, 271 00:14:34,840 --> 00:14:36,760 Speaker 1: and it's really really important that. So what do you 272 00:14:36,800 --> 00:14:38,600 Speaker 1: see the direction of music? Like I was. I was 273 00:14:38,640 --> 00:14:42,520 Speaker 1: in NAPTY that's a National Associatior Television program and program executives. 274 00:14:42,800 --> 00:14:45,400 Speaker 1: And podcasts was just the rage you know, we know 275 00:14:45,560 --> 00:14:48,360 Speaker 1: streaming out there came out and explode it and uh 276 00:14:48,560 --> 00:14:51,360 Speaker 1: not podcast is the rage of not just the audio 277 00:14:51,480 --> 00:14:54,680 Speaker 1: version of but the video version of podcasts. Next level 278 00:14:54,880 --> 00:14:57,040 Speaker 1: with that, you you'll see that more and more being 279 00:14:57,400 --> 00:15:00,200 Speaker 1: being spoken about because they realized the generation really don't 280 00:15:00,240 --> 00:15:03,720 Speaker 1: care about screen on the wall. They care about what's 281 00:15:03,720 --> 00:15:06,320 Speaker 1: in their hands. And right now, what's the hand is 282 00:15:06,560 --> 00:15:09,520 Speaker 1: things they are willing to download, willing to play, will 283 00:15:09,600 --> 00:15:12,400 Speaker 1: to care with them. What does the future of music 284 00:15:12,560 --> 00:15:15,280 Speaker 1: in that in that particular era or that particular space 285 00:15:15,760 --> 00:15:19,520 Speaker 1: or does it stay the same, Yeah, I think you know. 286 00:15:19,680 --> 00:15:21,880 Speaker 1: And then just to just to build on what you're saying. 287 00:15:22,080 --> 00:15:26,880 Speaker 1: They wanted when we wanted wherever they're are right right. 288 00:15:26,920 --> 00:15:29,080 Speaker 1: So so if I want to listen to do a podcast, 289 00:15:30,000 --> 00:15:32,400 Speaker 1: I don't. I don't want to have to schedule it. 290 00:15:32,720 --> 00:15:34,320 Speaker 1: If I want to, if I'm sitting on the bus 291 00:15:34,320 --> 00:15:36,280 Speaker 1: on the way home, like full look on my phone, 292 00:15:36,360 --> 00:15:39,320 Speaker 1: whether it be audio or visual, at that time, that's 293 00:15:39,320 --> 00:15:41,720 Speaker 1: the time that they wanted. And it's almost like you know, music, 294 00:15:41,880 --> 00:15:46,720 Speaker 1: music and it's in in stream. Music really was the 295 00:15:46,840 --> 00:15:50,520 Speaker 1: leader in that behavior, the adopts that behavior. You know, 296 00:15:50,840 --> 00:15:53,640 Speaker 1: you know, what I want, what I want when I want. UM, 297 00:15:53,680 --> 00:15:55,480 Speaker 1: and now you've seen you start that to the later 298 00:15:55,640 --> 00:15:58,760 Speaker 1: through other forms of media. UM, as far as you know, 299 00:15:58,880 --> 00:16:03,000 Speaker 1: you know, music streamings iviously beginning to have an aggressive growth. 300 00:16:03,320 --> 00:16:08,040 Speaker 1: When at first Haming T T to POI and UM. 301 00:16:08,080 --> 00:16:10,280 Speaker 1: You know, there was a lot of different companies trying 302 00:16:10,280 --> 00:16:12,320 Speaker 1: to figure out streaming, and I always felt that once 303 00:16:12,360 --> 00:16:14,200 Speaker 1: it was all said and done, there would be a 304 00:16:14,280 --> 00:16:17,920 Speaker 1: handful left, maybe a few. It was reproven that to 305 00:16:17,920 --> 00:16:20,880 Speaker 1: be the case between Amazon, iTunes, and Spotify, and now 306 00:16:20,920 --> 00:16:23,640 Speaker 1: we kind of had the three, the big three for 307 00:16:23,680 --> 00:16:25,640 Speaker 1: the most part. Um, there's a couple of other small 308 00:16:25,760 --> 00:16:27,920 Speaker 1: one within that that the that fourth and to the 309 00:16:27,960 --> 00:16:31,080 Speaker 1: sixth position. But ultimately this is how people consume music. 310 00:16:31,120 --> 00:16:34,560 Speaker 1: And now you're starting to see you know, as uh, 311 00:16:34,800 --> 00:16:38,360 Speaker 1: you know, as as as as older older audience to 312 00:16:38,640 --> 00:16:40,600 Speaker 1: get older and the young artists that starts to come 313 00:16:40,600 --> 00:16:43,680 Speaker 1: into the consumption mix stream won't only get bigger and bigger. 314 00:16:44,080 --> 00:16:46,480 Speaker 1: You know, there's really inter look at your resume. You're 315 00:16:46,520 --> 00:16:48,720 Speaker 1: tied to festivals? Are you tied to festival as a 316 00:16:48,720 --> 00:16:52,680 Speaker 1: person who's a blast talent or as a producer? So I, 317 00:16:53,480 --> 00:16:56,600 Speaker 1: after many years working in the radio myself, I went 318 00:16:56,760 --> 00:16:59,800 Speaker 1: over to a company called super Fly, which was which 319 00:16:59,800 --> 00:17:02,320 Speaker 1: was a group of of of guys that graduated in 320 00:17:02,440 --> 00:17:04,200 Speaker 1: Julian that had come up with the concept of putting 321 00:17:04,240 --> 00:17:08,600 Speaker 1: a large scale USU festival together in the United States 322 00:17:08,640 --> 00:17:12,160 Speaker 1: that was built off of the Glastonberry So what happens 323 00:17:12,200 --> 00:17:15,200 Speaker 1: when you do really dropped sixty seventy eight thousand people 324 00:17:15,359 --> 00:17:19,240 Speaker 1: into a field and you build multiple stages and multiple 325 00:17:19,280 --> 00:17:22,760 Speaker 1: experiences within that environment and live on live on that 326 00:17:22,840 --> 00:17:25,680 Speaker 1: property for that site for for three to four days. 327 00:17:26,119 --> 00:17:28,560 Speaker 1: And that was the birth of Bonnaroo. And I went 328 00:17:28,640 --> 00:17:31,159 Speaker 1: into work with the team that actually put that festival together. 329 00:17:31,520 --> 00:17:33,760 Speaker 1: I wasn't on the talent buying side. I was more 330 00:17:33,840 --> 00:17:37,040 Speaker 1: on the operational side, but all aspects of the festival 331 00:17:37,040 --> 00:17:40,600 Speaker 1: fall underneath operations, so we had a very very good 332 00:17:40,640 --> 00:17:43,639 Speaker 1: preview of of of of talent and who's coming up. 333 00:17:43,680 --> 00:17:45,560 Speaker 1: One of the funner things that I do around my 334 00:17:45,640 --> 00:17:48,440 Speaker 1: house is I have all the old posters from all 335 00:17:48,480 --> 00:17:51,119 Speaker 1: the shows that we produced, and you know, you know, 336 00:17:51,280 --> 00:17:53,800 Speaker 1: you know, you know, billing for for the show or 337 00:17:54,000 --> 00:17:55,800 Speaker 1: the fight of like who's at the top of the poster, 338 00:17:55,840 --> 00:17:58,359 Speaker 1: Who's at the bottom of the poster? Right? Um? And 339 00:17:58,560 --> 00:17:59,840 Speaker 1: I just need to look at the bottom of the 340 00:18:00,000 --> 00:18:02,840 Speaker 1: oaster of these previous years and looking at the artists 341 00:18:02,840 --> 00:18:05,399 Speaker 1: that are down there. Uh that of mouth, you know, 342 00:18:05,640 --> 00:18:10,840 Speaker 1: a ride to the top of the Yeah, like Miguel 343 00:18:11,680 --> 00:18:14,320 Speaker 1: way back. Yeah, you know, I'm saying, wow, I think 344 00:18:14,600 --> 00:18:18,320 Speaker 1: Drake about the Breakers record or something on airplay or 345 00:18:18,320 --> 00:18:20,920 Speaker 1: something like that. It's really amazing money. When when when 346 00:18:21,000 --> 00:18:24,600 Speaker 1: when the first tour I did with with Miguel h 347 00:18:24,720 --> 00:18:28,560 Speaker 1: A schip remember the year but Miguel was direct support 348 00:18:28,600 --> 00:18:31,639 Speaker 1: to Drink right, so Drink of the headline it was 349 00:18:31,640 --> 00:18:34,600 Speaker 1: it was would you like a tour? Right? Drake and 350 00:18:34,680 --> 00:18:38,399 Speaker 1: drink is the headline, and Miguel opened in Future was 351 00:18:38,480 --> 00:18:43,600 Speaker 1: the was the was the first act to chick out. 352 00:18:44,400 --> 00:18:47,320 Speaker 1: Oh my god. You know, that's the beauty of seeing 353 00:18:47,400 --> 00:18:49,359 Speaker 1: the beginning and watch it come to the end and 354 00:18:49,440 --> 00:18:51,719 Speaker 1: watched the path of growth and you go, you know, 355 00:18:51,760 --> 00:18:54,359 Speaker 1: because you know, everybody has that hustle at hustle, that hustle, 356 00:18:54,359 --> 00:18:56,960 Speaker 1: and you like, I met Miguel because it inside of 357 00:18:56,960 --> 00:18:59,160 Speaker 1: the l A when Steve and I was doing local 358 00:18:59,240 --> 00:19:01,119 Speaker 1: radio hip hop and R and B, when he was 359 00:19:01,200 --> 00:19:02,960 Speaker 1: when he was, when he when he was trying to 360 00:19:03,000 --> 00:19:04,920 Speaker 1: find his bars, getting his music out there, and I 361 00:19:04,960 --> 00:19:06,960 Speaker 1: was looking at him now and go, wow, it's been 362 00:19:06,960 --> 00:19:09,640 Speaker 1: that many years and he's still got the passion to win. 363 00:19:09,720 --> 00:19:12,520 Speaker 1: He still has the passion to say, I'm gonna be 364 00:19:12,640 --> 00:19:15,520 Speaker 1: number one, I'm gonna be successful. That's a drive when 365 00:19:15,520 --> 00:19:18,040 Speaker 1: you when you manage talent. I always tell people, like, 366 00:19:18,119 --> 00:19:20,000 Speaker 1: right now, manage that Steven A. Smith. You know, for 367 00:19:20,040 --> 00:19:22,679 Speaker 1: many years people have known me to Twitter, but actually 368 00:19:22,680 --> 00:19:25,320 Speaker 1: sixteen or twenty years I managed Steve Harvey and built 369 00:19:25,359 --> 00:19:28,480 Speaker 1: his brand to the Media Media, international media brand. But 370 00:19:28,560 --> 00:19:31,040 Speaker 1: it's a lot of work when you manage talent, a 371 00:19:31,080 --> 00:19:34,879 Speaker 1: lot of people don't understand that talk about your version 372 00:19:34,960 --> 00:19:37,119 Speaker 1: or your skills or other things that you put in 373 00:19:37,160 --> 00:19:40,560 Speaker 1: place so you can manage the different talent that you have. Yeah, 374 00:19:40,560 --> 00:19:43,600 Speaker 1: I think for me, you know, I met an interesting 375 00:19:43,600 --> 00:19:46,520 Speaker 1: intersection because I spent many years in media, you know, 376 00:19:47,359 --> 00:19:51,639 Speaker 1: essentially doing label relations um and developing interesting partnerships for 377 00:19:51,680 --> 00:19:54,439 Speaker 1: CBS Radio corporately. So we had a hundred any radio stations, 378 00:19:54,440 --> 00:19:56,960 Speaker 1: fifty program directors, and then I leave that world. I 379 00:19:57,040 --> 00:19:59,480 Speaker 1: go into the life of that festival business with tessels 380 00:19:59,480 --> 00:20:01,879 Speaker 1: were just starting to take off in the United States, right, 381 00:20:01,880 --> 00:20:04,200 Speaker 1: you're pioneers in that space. And now you see a 382 00:20:04,240 --> 00:20:05,960 Speaker 1: lot of festivals out there, but we were the first 383 00:20:05,960 --> 00:20:08,240 Speaker 1: to be there and then to jump over and help 384 00:20:08,320 --> 00:20:11,040 Speaker 1: help to run Red Light, which you know eventually became 385 00:20:11,040 --> 00:20:13,320 Speaker 1: one of the biggest management companies in the world. You know, 386 00:20:13,359 --> 00:20:14,679 Speaker 1: I had this like I see it. This is an 387 00:20:14,760 --> 00:20:17,760 Speaker 1: interesting intersection where I had the ability to be able 388 00:20:17,800 --> 00:20:21,760 Speaker 1: to go in there and work with artists and when 389 00:20:21,800 --> 00:20:24,119 Speaker 1: things come up as right to their career on one 390 00:20:24,200 --> 00:20:27,120 Speaker 1: phote call away from you know, you know, figuring something 391 00:20:27,119 --> 00:20:29,119 Speaker 1: out and the life and that's space in the media space, 392 00:20:29,200 --> 00:20:31,639 Speaker 1: technology space, and when the managers have been around there, 393 00:20:31,680 --> 00:20:33,080 Speaker 1: I've been are always places. So one of the things 394 00:20:33,080 --> 00:20:36,160 Speaker 1: that I always try to be stone upon the young 395 00:20:36,240 --> 00:20:38,639 Speaker 1: executives that work on my team, And let's get you 396 00:20:38,720 --> 00:20:41,840 Speaker 1: as diversified as possible right in your skill set and 397 00:20:41,880 --> 00:20:44,760 Speaker 1: your ability to be able to um speak from a 398 00:20:44,800 --> 00:20:48,399 Speaker 1: strong standpoint of various topics of business because you have 399 00:20:48,560 --> 00:20:51,480 Speaker 1: experience within those worlds. And you mentioned it, you said, 400 00:20:51,800 --> 00:20:55,240 Speaker 1: I hear you radio red Light. You talk about management, 401 00:20:55,280 --> 00:20:57,840 Speaker 1: which means you see contracts, which means you you're dealing 402 00:20:57,880 --> 00:21:01,399 Speaker 1: with decision making situates. When you talk about the festivals, 403 00:21:01,400 --> 00:21:04,280 Speaker 1: you talked about the operational end. You know that those 404 00:21:04,600 --> 00:21:07,880 Speaker 1: those things like really help you out. I'm a sitcom writer, 405 00:21:08,000 --> 00:21:10,320 Speaker 1: just myself. I'm the stand up comments. I understand talent, 406 00:21:10,520 --> 00:21:13,240 Speaker 1: I'm gonna go. I managed shows, I produce shows, So 407 00:21:13,400 --> 00:21:15,199 Speaker 1: when I walk in the room, there's a lot of 408 00:21:15,200 --> 00:21:19,560 Speaker 1: information that I can absorb rapidly and make decisions associated 409 00:21:19,560 --> 00:21:21,400 Speaker 1: with it. And that's all you're saying to young people 410 00:21:21,440 --> 00:21:24,000 Speaker 1: as they come into are being mentored by you. The 411 00:21:24,080 --> 00:21:27,680 Speaker 1: more you know, the more diversified your palities for information 412 00:21:27,680 --> 00:21:31,760 Speaker 1: that you've absorbed through experience. That's how you have longevity 413 00:21:31,840 --> 00:21:34,640 Speaker 1: in this business and respect in this business. Correct, Jonathan, 414 00:21:35,920 --> 00:21:38,639 Speaker 1: That's absolutely right. You know, that's absolutely right. And in 415 00:21:38,680 --> 00:21:40,919 Speaker 1: respect to the big thing, and you want to you know, 416 00:21:41,440 --> 00:21:45,760 Speaker 1: conduct and character and respect. Ultimately it's all businesses, but 417 00:21:45,840 --> 00:21:49,159 Speaker 1: especially within entertainment, especially as a minority with entertainment, you 418 00:21:49,200 --> 00:21:51,320 Speaker 1: want to make sure you preserve that in investment possible. 419 00:21:51,359 --> 00:21:56,399 Speaker 1: So conducting yourself in the most positive, upbeat, respected, professional 420 00:21:56,400 --> 00:22:02,239 Speaker 1: manner possible, you can do nothing but grow. Friend, Just 421 00:22:02,280 --> 00:22:04,560 Speaker 1: recap a little bit about your partnership with in Groove 422 00:22:04,600 --> 00:22:07,119 Speaker 1: before we wrap up the interview, Uh that you you 423 00:22:07,160 --> 00:22:10,040 Speaker 1: have Culture Collective Records. You have a partnership with in Grooves. 424 00:22:10,119 --> 00:22:12,280 Speaker 1: Talked to us about again while I was that launching 425 00:22:12,320 --> 00:22:15,560 Speaker 1: that marinner and what's the future? Yeah, Luke and Luke 426 00:22:15,640 --> 00:22:18,200 Speaker 1: James isn't a client that we've worked with for many years. 427 00:22:18,200 --> 00:22:21,159 Speaker 1: In Luke um was a former major label artist and 428 00:22:21,359 --> 00:22:26,919 Speaker 1: for various reasons, Ted left the Island Records um UH label, 429 00:22:27,040 --> 00:22:29,639 Speaker 1: which is a major record label. And here here you 430 00:22:29,800 --> 00:22:33,160 Speaker 1: was sitting with a bank of beautiful music to put 431 00:22:33,200 --> 00:22:36,760 Speaker 1: out and nobody to partner with to do it. Um 432 00:22:37,119 --> 00:22:41,200 Speaker 1: and you know we're as his managers dealing with him 433 00:22:41,320 --> 00:22:43,520 Speaker 1: on a daily basis on developing his road map in 434 00:22:43,600 --> 00:22:45,680 Speaker 1: his career. That well, what if we just developed a 435 00:22:45,720 --> 00:22:48,320 Speaker 1: strategical relationship and let's work with the music out, we'll 436 00:22:48,359 --> 00:22:51,480 Speaker 1: be the labeled right. Um. And I've done to work 437 00:22:51,480 --> 00:22:53,520 Speaker 1: with Injuries in the past, a lot of great success 438 00:22:53,560 --> 00:22:56,119 Speaker 1: with them. And when I sat with them and launched 439 00:22:56,160 --> 00:22:57,840 Speaker 1: Culture Collective a little less than a year ago, I 440 00:22:57,880 --> 00:22:59,800 Speaker 1: went into their officers and share the vision in missive 441 00:22:59,800 --> 00:23:02,639 Speaker 1: state that the company it thought it was great. They 442 00:23:02,680 --> 00:23:05,000 Speaker 1: thought it was very much meeting in the business and 443 00:23:05,040 --> 00:23:06,520 Speaker 1: at the same time as if there's any way in 444 00:23:06,560 --> 00:23:10,200 Speaker 1: which we can be helpful um to you or your clients, 445 00:23:10,320 --> 00:23:13,679 Speaker 1: we should have a larger conversation. And that was you know, 446 00:23:13,840 --> 00:23:16,840 Speaker 1: the birth of our first uh you know, you know, 447 00:23:16,880 --> 00:23:20,040 Speaker 1: brainstorms around coming together to develop a pipeline for us 448 00:23:20,040 --> 00:23:21,919 Speaker 1: to be able to put the music out through their system. 449 00:23:22,040 --> 00:23:25,720 Speaker 1: So fast forward eight months later, you know, Leuchames is 450 00:23:26,080 --> 00:23:30,200 Speaker 1: putting out his release through the the INJURWS Universal pipeline 451 00:23:30,200 --> 00:23:33,000 Speaker 1: in to digital service providers. Um, we are that we 452 00:23:33,040 --> 00:23:36,280 Speaker 1: are the you know working with in Grews on all 453 00:23:36,320 --> 00:23:39,160 Speaker 1: aspects of this release, and uh, it's been great It's 454 00:23:39,160 --> 00:23:43,080 Speaker 1: been a great, great relationship, awesome as always, articulate, formative, 455 00:23:43,520 --> 00:23:46,160 Speaker 1: and uh spewing out the knowledge we all need to hear. John, 456 00:23:47,000 --> 00:23:49,120 Speaker 1: Thanks for coming back on mynd making conversation. We talk 457 00:23:49,160 --> 00:23:52,160 Speaker 1: again to say another six months? Is that cool? Absolutely? 458 00:23:52,320 --> 00:23:53,440 Speaker 1: I appreciate your brother talk.