WEBVTT - Target Profit Rises

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. You're listening to the

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<v Speaker 2>We're talking about Target and looking at that Stott j

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<v Speaker 2>TGT is to tick her to load into your Bloomberg terminal.

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<v Speaker 2>Up eleven point seven percent today, So a nice move here.

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<v Speaker 3>Jen Bartash just joins us.

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<v Speaker 2>She covers all the retail industries for Bloomberg Intelligence. She's

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<v Speaker 2>coming to us via zoom from our office down in Princeton. Jen,

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<v Speaker 2>the street likes Target. What did Targets say to get

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<v Speaker 2>the stock up so much today?

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<v Speaker 4>Well, first, I had a good quarter, but they're also

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<v Speaker 4>giving an investor update today and so they've really revealed

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<v Speaker 4>their plan for growth over the next several years and

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<v Speaker 4>that has been resonating well with investors. And it's all

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<v Speaker 4>about recapturing top playing growth, traffic, market share, and they're

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<v Speaker 4>a little bit more upbeat on where they see the

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<v Speaker 4>consumer right now.

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<v Speaker 5>And when we look at inventory being an issue that

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<v Speaker 5>was such a big problem for Target back in the

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<v Speaker 5>pandemic or during the pandemic. It does seem like that's

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<v Speaker 5>being worked through. Kind of what's your expectation with how

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<v Speaker 5>Target is handling their inventory ahead of schedule or not

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<v Speaker 5>ahead schedule.

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<v Speaker 4>Yeah, they've done a major pivot with inventory, and obviously

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<v Speaker 4>they had huge issues a couple of years ago with markdowns,

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<v Speaker 4>and they've really been able to write size inventory that's

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<v Speaker 4>shown up where inventory right now is actually lower than

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<v Speaker 4>it was last year, and yet in stocks are better

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<v Speaker 4>than they've been. And so that focus on those retail

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<v Speaker 4>fundamentals of making sure that you have things in the

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<v Speaker 4>stores and in stock has really been playing through and

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<v Speaker 4>driving some of the results that they've seen and a

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<v Speaker 4>lot of that stems from inventory. And so right now

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<v Speaker 4>they're very well positioned going into twenty twenty four and

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<v Speaker 4>that should hopefully be a tailwind for them for for

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<v Speaker 4>the rest of this fiscal year.

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<v Speaker 3>An affinity card, can you explain what's going on there?

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<v Speaker 4>Yeah, So they're they're they're kind of reimagining their loyalty program. So,

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<v Speaker 4>so the baseline was Target Circle, which was free to join.

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<v Speaker 4>They have one hundred million users that have have joined it,

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<v Speaker 4>and that's where you can go in and save different

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<v Speaker 4>offers and you get an extra ten percent off your

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<v Speaker 4>your your paper towels, you know, that week and that brand.

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<v Speaker 4>What they're doing is they're taking that, They're making it

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<v Speaker 4>so you don't have to search and save. You get

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<v Speaker 4>the things automatically when you when you scan, when you

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<v Speaker 4>when you check out. And if you're a Red Card holder,

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<v Speaker 4>for forty nine dollars, you know, you can get unlimited

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<v Speaker 4>free delivery, same day free delivery to your house, and

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<v Speaker 4>they're calling this Target three sixty. You can also subscribe

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<v Speaker 4>to just that if you're not a Red Card holder.

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<v Speaker 4>Also an introductory price of forty nine, but it will

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<v Speaker 4>go up over time, although they didn't say to what.

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<v Speaker 4>So it's a move where they're trying to get, you know,

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<v Speaker 4>a little bit deeper into consumers' lives, you know, doing

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<v Speaker 4>more home delivery. There's some additional perks in there where

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<v Speaker 4>you can access all of what Ship does, which is

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<v Speaker 4>their same day delivery service, and that includes being able

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<v Speaker 4>to shop at other retailers. So that's kind of the

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<v Speaker 4>differentiator here with regards to the membership program that once

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<v Speaker 4>you have it, you could also have your your target

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<v Speaker 4>run include something from Crossco for example. But it's early

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<v Speaker 4>days and we'll see how much appetite consumers have for

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<v Speaker 4>yet another membership that they have to pay for.

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<v Speaker 6>Well, what are your expectations on that?

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<v Speaker 5>Because I feel like everyone pays for Amazon Prime and

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<v Speaker 5>Walmart Plus, I know has had a strong roll out

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<v Speaker 5>and has partnerships with different credit cards. Like, what can

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<v Speaker 5>Target really do to get people to pay another annual

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<v Speaker 5>fee when it seems like, at least looking at the

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<v Speaker 5>streaming platforms, they're struggling to maintain users.

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<v Speaker 4>It's a great question, and I think that's one of

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<v Speaker 4>the big questions that we're going to need to see

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<v Speaker 4>they really talk about what differentiates this program because you know,

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<v Speaker 4>forty nine dollars is cheap, but it is an introductory,

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<v Speaker 4>introductory price, and there are a lot of people out

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<v Speaker 4>there that do delivery, and so it's you know, when

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<v Speaker 4>I look at it, I think in order for it

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<v Speaker 4>to be a successful program, they're going to have to

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<v Speaker 4>really do something extraordinary that appeals to people to prompt

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<v Speaker 4>them to pay extra And historically, you know, Target's formula

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<v Speaker 4>for success has never been mimicking others. It's been about

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<v Speaker 4>kind of forging their own path. And I think This

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<v Speaker 4>is an example where it's going to be very very

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<v Speaker 4>important for them to do that, but it's not clear

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<v Speaker 4>yet how that's going to fold, how that's going to

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<v Speaker 4>be you know, realized.

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<v Speaker 5>And we had Brent Shooty of Northwestern Mutual earlier on

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<v Speaker 5>the show talking about a potential recession.

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<v Speaker 6>How does Target play into a recession.

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<v Speaker 5>Are they one of the companies that can weather the

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<v Speaker 5>storm because of their loyalty or how does that play

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<v Speaker 5>out just given their typical demographics.

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<v Speaker 4>Well, if there is a recession, you know, with their

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<v Speaker 4>typical demographics, Target's customer base is extremely loyal but Target's

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<v Speaker 4>you know, product mix does skew two more discretionary items,

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<v Speaker 4>and so whenever there's a pullback and spending, it tends

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<v Speaker 4>to have an outsized impact on Target versus other big

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<v Speaker 4>box retailers. Now, Target has been really focused in the

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<v Speaker 4>last eighteen months, especially on value. They've launched some new

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<v Speaker 4>private label brands that are you know, meant to be

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<v Speaker 4>the cheapest option in every category in the store. So

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<v Speaker 4>they're trying to respond to that. So, you know, they

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<v Speaker 4>have the breadth of category and they have the loyalty

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<v Speaker 4>of consumers that they can weather a recession. But it

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<v Speaker 4>will make it harder for them to get back to

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<v Speaker 4>that top line growth and that expansion of margin that

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<v Speaker 4>they're talking about today if we find ourselves in the

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<v Speaker 4>midst of a recession.

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<v Speaker 2>Hey, Jen, how do I differentiate how much shopper between

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<v Speaker 2>Target and Walmart?

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<v Speaker 4>It's all about perception, right when you think about Walmart

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<v Speaker 4>is usually about lowest price. Walmart is a is an

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<v Speaker 4>d l P. Every every day you get the lowest

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<v Speaker 4>possible price. They've got a very big assortment, and you

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<v Speaker 4>know it's uh and they have, you know, some some

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<v Speaker 4>perks with regards to their Walmart Plus program. When people

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<v Speaker 4>think of Target, they think a little bit more of discovery,

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<v Speaker 4>they think a little bit more about inspiration versus function

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<v Speaker 4>you know, than than functionality. And and that's where you

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<v Speaker 4>really see the divergence between those two retailers.

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<v Speaker 5>I will say, when I go to Target, I always

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<v Speaker 5>end up buying more than I want, where if I

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<v Speaker 5>go to Walmart, I'm kind of.

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<v Speaker 6>In and out.

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<v Speaker 5>Jen, question off of that comparison, I always talk up

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<v Speaker 5>the fact that Walmart owned Sam's Club. When you look

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<v Speaker 5>at the company, makeup, how much does that differentiate Walmart

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<v Speaker 5>versus some of the other peers just given as you mentioned,

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<v Speaker 5>Target potentially partnering with Costco if you're using their membership card.

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<v Speaker 4>Yeah, so you know, obviously there's a there's a great

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<v Speaker 4>benefit to Walmart of having both It's It's US Walmart

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<v Speaker 4>stores as well as the Sam's Club stores because they

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<v Speaker 4>really can capture they can capture spending by by different

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<v Speaker 4>groups of people and for different shopping reasons. Now, when

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<v Speaker 4>I talked about shipped, it's not so much that you

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<v Speaker 4>get the benefits of a Costco membership, for example, with Target,

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<v Speaker 4>it's just more that you can have your delivery person

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<v Speaker 4>pick up purchases from other retailers, which is something that

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<v Speaker 4>isn't embedded in a Walmart program for example. But you

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<v Speaker 4>know that that Target membership fee is going to be

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<v Speaker 4>competing with your Costco membership fee. It'll be you know,

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<v Speaker 4>competing with a bja's membership fee along with all of

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<v Speaker 4>your streaming services and everything else out there. So you know,

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<v Speaker 4>Walmart definitely benefits from the scale of having both the

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<v Speaker 4>Core stores and Sam's Club. But you know, it is

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<v Speaker 4>a little bit of a different business model than what

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<v Speaker 4>we're talking about with Target.

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<v Speaker 2>Just for what's worth I put up the comp function

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<v Speaker 2>c o MP for the last five years S and

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<v Speaker 2>P five hundreds compound and annual growth rate about fourteen

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<v Speaker 2>point six percent, So we all did pretty well there.

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<v Speaker 2>Walmart's right spot online there fourteen point eight percent. Target

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<v Speaker 2>a little bit better, just under twenty percent, So Target

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<v Speaker 2>out performing Walmart over.

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<v Speaker 3>The last five years a little bit.

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<v Speaker 2>Jen Bartashas, thanks so much for joining us. Jenny is

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<v Speaker 2>a senior retail annaly say. She has a very long title,

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<v Speaker 2>but I just call her senior retail analys. I'm going

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<v Speaker 2>with that. Bloomberg Intelligence joining us on zoom from the

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<v Speaker 2>BI headquarters in Princeton, New Jersey's talking about Tarja had

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<v Speaker 2>some some good numbers, got their inventory kind of in

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<v Speaker 2>line here, and the stocks up about her eleven percent today,

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<v Speaker 2>so a good move there.

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<v Speaker 1>You're listening to the Bloomberg Intelligence podcast. Catch us live

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<v Speaker 1>weekdays at ten am Eastern on applecar Play and Android

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<v Speaker 1>Auto with the Bloomberg Business. You can also listen live

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<v Speaker 1>on Amazon Alexa from our flagship New York station. Just

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<v Speaker 1>say Alexa playing Bloomberg eleven thirty.

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<v Speaker 3>It's my data come in today.

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<v Speaker 2>Services side a little bit weaker than expect although the

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<v Speaker 2>new orders will hire. Let's break it down with Anthony

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<v Speaker 2>Nievi's Chair of Ism Services Committee, joining us via zoom

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<v Speaker 2>from Los Angeles. So, Anthony, I'm looking at the is

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<v Speaker 2>some services data come in a little bit lower than

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<v Speaker 2>last period, a little bit below expectations.

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<v Speaker 3>What are your takeaways?

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<v Speaker 7>Well, when you look at the composite index at fifty

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<v Speaker 7>two point six, it's actually up slightly from the twelve

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<v Speaker 7>month running total of fifty two point four. And what's

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<v Speaker 7>actually dragging down the composite index is the contraction we're

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<v Speaker 7>experiencing from the employment index as well as supplier deliveries,

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<v Speaker 7>and that's attributed to deliveries. We have improved capacity, some

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<v Speaker 7>logistical challenges, but overall less backlog than what we've seen

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<v Speaker 7>in the past. Just improvements all across the supply chain.

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<v Speaker 7>And the employment continues to be a mixed bag, with

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<v Speaker 7>companies managing that variable expense as well as having difficulty

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<v Speaker 7>in backfilling some of the open positions that have been

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<v Speaker 7>within their specific companies. Respective companies, and.

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<v Speaker 6>Anthony, I'm looking at it.

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<v Speaker 5>Some demand measures those strengthening, So gauge of new orders

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<v Speaker 5>placed with service providers increasing to fifty six point one

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<v Speaker 5>that's the highest since August. When you look at that

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<v Speaker 5>data point in some of the trends underlying it, What

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<v Speaker 5>can we make from demanding those orders being placed with

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<v Speaker 5>service providers.

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<v Speaker 7>Yes, when you look at new orders and it tells

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<v Speaker 7>us what's in the pipeline. The one thing we have

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<v Speaker 7>to keep in mind is that the cycle time for

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<v Speaker 7>orders on services is it's less than what you would

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<v Speaker 7>see on the manufacturing time just from the nature of

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<v Speaker 7>the different businesses that make up the industries and the

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<v Speaker 7>industries that comprise the sector. But overall it does tell

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<v Speaker 7>us going forward. It is a leading indicator that we'll

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<v Speaker 7>see this continued trend. We've seen this composite index stay

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<v Speaker 7>in the middle to low fifties over the last twelve months,

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<v Speaker 7>and it's just that sustainable levels and we've not seen

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<v Speaker 7>any head fakes or anything that might distort the picture

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<v Speaker 7>going far forward.

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<v Speaker 2>So, Anthony, we know services are critical to this US economy,

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<v Speaker 2>probably approximately seventy percent of the US economy. Here are

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<v Speaker 2>there regional differences that you see in your data.

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<v Speaker 7>We don't measure it regionally, but we can tell by

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<v Speaker 7>the companies that comprise our survey committee. So we can

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<v Speaker 7>see the different areas, and we know that certain things

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<v Speaker 7>will impact demand as well as the throughput, and it's

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<v Speaker 7>based on the geographic location and the effects of weather

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<v Speaker 7>and different variables such as that. But overall, the way

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<v Speaker 7>that we comprise this survey, it's based on contribution to

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<v Speaker 7>GDP percentage wise, and it's small, medium, and large companies

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<v Speaker 7>across all of the eighteen industries, so we really mirror

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<v Speaker 7>what we see on the trailing GDP figures, so it

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<v Speaker 7>maps closely over a time How about.

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<v Speaker 2>That services employment data. The employment data came in at

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<v Speaker 2>forty eight on the index. The consensus was fifty one

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<v Speaker 2>point four. Last period was fifty point five, so noticeably lower.

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<v Speaker 3>What do you make of that?

0:12:10.600 --> 0:12:12.920
<v Speaker 7>Yeah, I look at it, and I see that we

0:12:13.000 --> 0:12:16.160
<v Speaker 7>had decent number in November. It pulled back in December.

0:12:16.200 --> 0:12:18.240
<v Speaker 7>To me, that was more about cycle time and the

0:12:18.240 --> 0:12:22.079
<v Speaker 7>holiday season and things kind of slowed down traditionally there historically,

0:12:22.640 --> 0:12:25.000
<v Speaker 7>and we had a nice little pop up in January.

0:12:26.040 --> 0:12:29.240
<v Speaker 7>Now it looks like it's a combination of wariness. And

0:12:29.280 --> 0:12:31.520
<v Speaker 7>I'm getting this from responding comments. They're saying they're a

0:12:31.520 --> 0:12:34.000
<v Speaker 7>bit wary as to what's going on, and so they're

0:12:34.040 --> 0:12:36.560
<v Speaker 7>managing that expense, and others are saying they're just having

0:12:36.600 --> 0:12:40.679
<v Speaker 7>difficulty finding applicable workers to their open positions.

0:12:41.080 --> 0:12:44.040
<v Speaker 5>And the individual data points are important, but the underlying

0:12:44.080 --> 0:12:46.840
<v Speaker 5>trends are really what kind of drive expectations? What are

0:12:46.920 --> 0:12:49.079
<v Speaker 5>you keeping an eye on, and what trends stand out

0:12:49.120 --> 0:12:52.160
<v Speaker 5>to you when you put this February data point batch

0:12:52.160 --> 0:12:54.360
<v Speaker 5>of February data points into context.

0:12:55.520 --> 0:12:58.760
<v Speaker 7>The key things are and looking at the four indexes

0:12:58.800 --> 0:13:01.559
<v Speaker 7>that make up the composite, and we know that employment

0:13:01.679 --> 0:13:04.920
<v Speaker 7>also drives this sector. But I also look at some

0:13:04.960 --> 0:13:09.480
<v Speaker 7>of the specific industries the top four as well as

0:13:09.640 --> 0:13:12.920
<v Speaker 7>the wholesale trade because this sector is so reliant on

0:13:13.040 --> 0:13:18.640
<v Speaker 7>the intermodal as well as the distribution channel, so it

0:13:18.679 --> 0:13:20.880
<v Speaker 7>tells me what kind of activity. So looking at the

0:13:21.000 --> 0:13:24.080
<v Speaker 7>leading indicator of new orders and everything else, And to

0:13:24.120 --> 0:13:27.280
<v Speaker 7>your point earlier when you set out the demand, the

0:13:27.320 --> 0:13:30.600
<v Speaker 7>demand is still there and we're still seeing this sustainable

0:13:30.679 --> 0:13:33.360
<v Speaker 7>growth moving forward here for this sector.

0:13:33.840 --> 0:13:36.000
<v Speaker 2>All right, Anthony, thanks so much for joining us. Appreciate

0:13:36.000 --> 0:13:38.800
<v Speaker 2>getting your thoughts here. Anthony Niavis he's the chair for

0:13:38.960 --> 0:13:43.240
<v Speaker 2>im Services Business Committee, joining us from Los Angeles via zoom.

0:13:43.280 --> 0:13:46.959
<v Speaker 2>And again, the ISM Services index came in at fifty

0:13:47.000 --> 0:13:50.400
<v Speaker 2>two point six and put that into context. The consensus

0:13:50.520 --> 0:13:53.559
<v Speaker 2>was fifty three, so a little bit below consensus, and

0:13:53.640 --> 0:13:56.560
<v Speaker 2>it was about fifty three point four last period, so

0:13:56.679 --> 0:13:59.480
<v Speaker 2>below last period. Although it was Anthony, it's pointed out

0:13:59.480 --> 0:14:02.800
<v Speaker 2>it's higher than the twelve month trailing average of fifty

0:14:02.800 --> 0:14:06.120
<v Speaker 2>two point four, so staring some consistency of nothing else.

0:14:06.160 --> 0:14:09.600
<v Speaker 2>And again the key point, it's above fifty, showing that

0:14:09.640 --> 0:14:13.280
<v Speaker 2>the services economy is growing. So so breaking down the

0:14:13.320 --> 0:14:13.760
<v Speaker 2>news there.

0:14:16.200 --> 0:14:20.080
<v Speaker 1>You're listening to the Bloomberg Intelligence Podcast. Catch us live

0:14:20.160 --> 0:14:22.840
<v Speaker 1>weekdays at ten am Eastern on fo Car Playing and

0:14:22.960 --> 0:14:25.840
<v Speaker 1>broyd Otto with the Bloomberg Business app. Listen on demand

0:14:25.920 --> 0:14:29.520
<v Speaker 1>wherever you get your podcasts, or watch us live on YouTube.

0:14:30.800 --> 0:14:33.400
<v Speaker 2>I'm gonna talk about global shipping it's impact on the economy,

0:14:33.440 --> 0:14:35.040
<v Speaker 2>and man, we've got a good guest for that. Chris

0:14:35.080 --> 0:14:38.080
<v Speaker 2>Williamson JOINANTCE is chief business Economists for S and P

0:14:38.200 --> 0:14:41.280
<v Speaker 2>Global Market Intelligence, based in London, but we got them

0:14:41.280 --> 0:14:41.960
<v Speaker 2>here in the States.

0:14:43.080 --> 0:14:46.560
<v Speaker 3>Chris, what brings you to the USA? You were at

0:14:46.600 --> 0:14:47.240
<v Speaker 3>a conference, right?

0:14:47.320 --> 0:14:47.600
<v Speaker 6>We did?

0:14:47.720 --> 0:14:48.560
<v Speaker 1>Yeah down in La.

0:14:48.920 --> 0:14:52.560
<v Speaker 3>The CPM we say out in La, out in La.

0:14:53.040 --> 0:14:53.800
<v Speaker 3>That's how you do it.

0:14:54.040 --> 0:14:58.320
<v Speaker 8>Sure foreigner in this land. Yeah yeah, out in La

0:14:58.360 --> 0:15:01.320
<v Speaker 8>the GM conference, the big annual shipping conference that the

0:15:01.400 --> 0:15:06.080
<v Speaker 8>General Commerce which smones is holding. So fantastic opportunity to

0:15:06.160 --> 0:15:09.520
<v Speaker 8>speak to the shippers and the shipping companies about what's

0:15:09.560 --> 0:15:10.720
<v Speaker 8>happening right now in the world.

0:15:10.760 --> 0:15:11.280
<v Speaker 1>In the Red Sea.

0:15:11.560 --> 0:15:13.520
<v Speaker 2>Boy, let's start right there, because I mean, Bailey and

0:15:13.560 --> 0:15:15.200
<v Speaker 2>I have been talking about, you know, just over the

0:15:15.360 --> 0:15:17.640
<v Speaker 2>less several months, that what's happening in the Red Sea

0:15:17.640 --> 0:15:20.120
<v Speaker 2>and it's impact on shipping on the Bloomberg Terminal. We

0:15:20.160 --> 0:15:23.080
<v Speaker 2>have a function called map go map and you can

0:15:23.280 --> 0:15:25.280
<v Speaker 2>link it to shoe where all the container ships are

0:15:25.320 --> 0:15:26.840
<v Speaker 2>and oil tankers are around the world.

0:15:27.160 --> 0:15:28.920
<v Speaker 3>I could take where they're not. They're not in the

0:15:28.960 --> 0:15:31.800
<v Speaker 3>Red Sea, they're not in the Zeez Canal. Where are

0:15:31.840 --> 0:15:35.280
<v Speaker 3>we with that whole situation? How's that impacting the economy?

0:15:35.760 --> 0:15:38.440
<v Speaker 8>Well, it seems that a lot of the IMPACT's already gone.

0:15:38.480 --> 0:15:41.840
<v Speaker 8>It's been and gone, So late December January was the

0:15:42.400 --> 0:15:44.880
<v Speaker 8>peak impact really, because what you've got to remember here

0:15:45.040 --> 0:15:48.440
<v Speaker 8>is there's no capacity been taken out of global shipping.

0:15:49.240 --> 0:15:50.280
<v Speaker 1>It just had a delay.

0:15:50.640 --> 0:15:52.400
<v Speaker 3>So it's one One.

0:15:52.640 --> 0:15:57.160
<v Speaker 8>Shipping company told me that their clients when all this hit,

0:15:57.480 --> 0:16:02.080
<v Speaker 8>they missed one week's delivery. Everything was re routed. But

0:16:02.200 --> 0:16:04.720
<v Speaker 8>now they're getting deliveries every week again. So yeah, it's

0:16:04.760 --> 0:16:07.680
<v Speaker 8>costing a little bit more, so it slight inflationary impact,

0:16:07.960 --> 0:16:10.280
<v Speaker 8>but it's not huge. And the impact is it's kind

0:16:10.320 --> 0:16:12.080
<v Speaker 8>of been and gone, it seems. And we saw this

0:16:12.240 --> 0:16:15.960
<v Speaker 8>with our the Global Manufacturing Peermise Supplies Delivery Times Index.

0:16:16.040 --> 0:16:18.400
<v Speaker 8>Now that was an index that joined the pandemic, was

0:16:18.480 --> 0:16:22.560
<v Speaker 8>one of the real worrying signals. Its spiked higher unprecedented levels,

0:16:23.000 --> 0:16:25.880
<v Speaker 8>pushing prices higher. So that rose again in January for

0:16:25.920 --> 0:16:29.120
<v Speaker 8>the first time in the year, signaling longer shipping times,

0:16:29.720 --> 0:16:32.280
<v Speaker 8>but then it fell back in January again, so another

0:16:32.320 --> 0:16:34.800
<v Speaker 8>sign that this is kind of it's all over, really yep.

0:16:35.160 --> 0:16:37.720
<v Speaker 5>And working through that, were there regions that were more

0:16:37.760 --> 0:16:41.440
<v Speaker 5>impacted than others, like in terms of US, Europe.

0:16:41.320 --> 0:16:44.680
<v Speaker 8>UK indeed indeed, yeah, yeah, So when I say it's

0:16:44.680 --> 0:16:46.680
<v Speaker 8>all over, it's all over on a global basis, but

0:16:46.760 --> 0:16:51.160
<v Speaker 8>there are some impacts still. Obviously in Europe. The UK's

0:16:51.560 --> 0:16:54.280
<v Speaker 8>is by far the biggest hit. It's an island, right,

0:16:54.400 --> 0:16:57.360
<v Speaker 8>so there's lots of research from the pandemic showing islands

0:16:57.760 --> 0:17:00.800
<v Speaker 8>have always been bigger hit by this sort of So

0:17:01.000 --> 0:17:03.520
<v Speaker 8>the UK has got quite severe delays and that's feeding

0:17:03.600 --> 0:17:06.639
<v Speaker 8>through to quite a bigger price spike in goods in

0:17:06.720 --> 0:17:10.480
<v Speaker 8>the UK and also the Mediterranean countries because they're they're

0:17:10.520 --> 0:17:13.119
<v Speaker 8>fed less by land than the likes of Germany for example.

0:17:13.320 --> 0:17:15.800
<v Speaker 5>Are there goods or industries that are more impacted in

0:17:15.920 --> 0:17:18.000
<v Speaker 5>terms of looking at the UK, like, are their products

0:17:18.080 --> 0:17:20.680
<v Speaker 5>that have faced longer delays or have had kind of

0:17:20.760 --> 0:17:22.800
<v Speaker 5>greater hurdles or greater inflationary impact.

0:17:23.200 --> 0:17:27.480
<v Speaker 8>Yeah, there is, but again it's it fits the sort

0:17:27.480 --> 0:17:31.120
<v Speaker 8>of narrative of what you normally ship. So these are

0:17:31.200 --> 0:17:33.880
<v Speaker 8>you know, the big expensive goods to move, so they're

0:17:33.920 --> 0:17:36.200
<v Speaker 8>not moved by air, they're moved by ship. It's the lumber,

0:17:36.240 --> 0:17:39.240
<v Speaker 8>it's the construction materials. There's lots of big white goods

0:17:39.320 --> 0:17:41.399
<v Speaker 8>and so forth. So those are the sectors that have

0:17:41.480 --> 0:17:44.440
<v Speaker 8>been hard hit. But again I would urge some caution

0:17:44.560 --> 0:17:46.679
<v Speaker 8>into reading too much into this because while the UK

0:17:46.840 --> 0:17:49.600
<v Speaker 8>has been disproportionately hit and there was quite a significant

0:17:49.680 --> 0:17:52.080
<v Speaker 8>lengthening of delivery times in the UK and in the

0:17:52.280 --> 0:17:55.680
<v Speaker 8>likes of Italy and Greece, these are you know, it's

0:17:55.840 --> 0:17:57.920
<v Speaker 8>likely to be short lived, it should fade.

0:17:58.160 --> 0:18:02.000
<v Speaker 2>So what you're with the shut industry, what are they

0:18:02.080 --> 0:18:04.360
<v Speaker 2>seeing in terms of the global economy, because there's a rule,

0:18:04.640 --> 0:18:06.080
<v Speaker 2>as you well know, there's a lot of folks that

0:18:06.080 --> 0:18:09.359
<v Speaker 2>are just unsure where this economy is going on a

0:18:09.400 --> 0:18:09.960
<v Speaker 2>global scale.

0:18:10.000 --> 0:18:11.440
<v Speaker 3>What are they seeing just from their perspective.

0:18:11.640 --> 0:18:13.560
<v Speaker 8>Yeah, Well, it's interesting because at this conference is where

0:18:13.560 --> 0:18:15.840
<v Speaker 8>a lot of people do their deals, fixing the prices

0:18:15.920 --> 0:18:18.920
<v Speaker 8>of shipping for the next year. So everyone seems to

0:18:18.920 --> 0:18:21.200
<v Speaker 8>fix their rates in the next month or so. And

0:18:21.320 --> 0:18:24.280
<v Speaker 8>the last two years it's very much been a sort

0:18:24.280 --> 0:18:28.080
<v Speaker 8>of buyer's market that we've had low shipping volumes because

0:18:28.080 --> 0:18:31.359
<v Speaker 8>of the manufacturing malaise we've had. We've had two years

0:18:31.480 --> 0:18:34.679
<v Speaker 8>now of virtually no growth in global manufacturing, we had

0:18:34.720 --> 0:18:37.960
<v Speaker 8>two years of falling exports. So this has led to

0:18:38.080 --> 0:18:41.600
<v Speaker 8>some really quite soft shipping rates. But this year seems

0:18:41.640 --> 0:18:43.439
<v Speaker 8>to be the first time where things are coming more

0:18:43.480 --> 0:18:47.800
<v Speaker 8>into balance, So you're seeing some hardening of those shipping rates,

0:18:47.880 --> 0:18:52.200
<v Speaker 8>and the consumer goods companies in particular, I think bracing

0:18:52.280 --> 0:18:55.560
<v Speaker 8>themselves for some tough negotiations this year.

0:18:56.080 --> 0:18:59.200
<v Speaker 5>And was that just a dumb question in person before?

0:18:59.320 --> 0:19:01.399
<v Speaker 5>Like in terms of of getting back out of COVID.

0:19:01.440 --> 0:19:03.560
<v Speaker 5>Were you in l A last year, No.

0:19:03.680 --> 0:19:04.120
<v Speaker 1>I wasn't.

0:19:04.200 --> 0:19:07.200
<v Speaker 8>No, No, that's this is the first time that I've

0:19:07.280 --> 0:19:10.760
<v Speaker 8>been there, so no, but it's yeah, fascinating conference.

0:19:10.840 --> 0:19:12.960
<v Speaker 2>What are they saying about China because that's also in

0:19:13.080 --> 0:19:17.120
<v Speaker 2>the news again, just people really concerned about that economy

0:19:17.240 --> 0:19:20.040
<v Speaker 2>and sort of the shippers. I mean, obviously, you know,

0:19:20.119 --> 0:19:22.399
<v Speaker 2>in Gene Succora from the Port of Los Angeles, we

0:19:22.440 --> 0:19:24.200
<v Speaker 2>have as a guest all the time, and he's a

0:19:24.240 --> 0:19:26.840
<v Speaker 2>good read for us on ship you know, shipping and

0:19:26.960 --> 0:19:28.920
<v Speaker 2>volume and experts out of China to the rest of

0:19:28.960 --> 0:19:29.280
<v Speaker 2>the world.

0:19:29.359 --> 0:19:31.320
<v Speaker 3>What do some of the shippers say about.

0:19:31.160 --> 0:19:37.040
<v Speaker 8>China, Well, in the most broadest context, really you when

0:19:37.080 --> 0:19:40.320
<v Speaker 8>you talk about China, very soon the words come to

0:19:40.880 --> 0:19:44.639
<v Speaker 8>diversification and resilience in the same conversation, right, So the

0:19:45.240 --> 0:19:49.800
<v Speaker 8>focus is very much on diversify your supply chains to

0:19:50.359 --> 0:19:54.280
<v Speaker 8>ensure that you maintain a constant supply and the ability

0:19:54.400 --> 0:19:59.439
<v Speaker 8>to switch suppliers quickly if one country or one shipping

0:19:59.520 --> 0:20:04.000
<v Speaker 8>route becomes a problem, then you've got other options where

0:20:04.040 --> 0:20:09.000
<v Speaker 8>you've already got contracts and relationships in place. And obviously

0:20:09.160 --> 0:20:13.000
<v Speaker 8>China is really at the forefront of that diversification away

0:20:13.040 --> 0:20:18.000
<v Speaker 8>from China towards especially the other Asian economies, and closer

0:20:18.040 --> 0:20:19.199
<v Speaker 8>to home towards Mexico.

0:20:19.520 --> 0:20:21.639
<v Speaker 5>So I was going to ask just in terms of

0:20:21.800 --> 0:20:23.639
<v Speaker 5>diversification away, it does seem like a lot of that

0:20:23.680 --> 0:20:26.680
<v Speaker 5>would be in South and Central America, which, in turn,

0:20:27.040 --> 0:20:29.240
<v Speaker 5>if an event like the Red Sea, everything that's going

0:20:29.280 --> 0:20:30.720
<v Speaker 5>on with the Red Sea, you would be able to kind.

0:20:30.600 --> 0:20:31.200
<v Speaker 6>Of bypass that.

0:20:32.040 --> 0:20:32.240
<v Speaker 1>Yeah.

0:20:32.359 --> 0:20:36.239
<v Speaker 8>Absolutely, So you know, being caught once is one thing,

0:20:36.320 --> 0:20:38.000
<v Speaker 8>but being caught twice is another.

0:20:38.119 --> 0:20:38.280
<v Speaker 4>You know.

0:20:38.480 --> 0:20:40.360
<v Speaker 8>So we had the pandemic and now with this Red Sea,

0:20:40.920 --> 0:20:43.760
<v Speaker 8>so you know, you really don't want to be living

0:20:43.800 --> 0:20:47.480
<v Speaker 8>your life like this going forward. And there's the whole

0:20:47.480 --> 0:20:52.120
<v Speaker 8>area of protectionism and climate change which add additional risks

0:20:52.200 --> 0:20:56.680
<v Speaker 8>to shipping and supply chain. So diversification is and resilience

0:20:56.800 --> 0:20:57.200
<v Speaker 8>is everything.

0:20:57.240 --> 0:21:00.440
<v Speaker 2>All Right, We had some S ANDB global PMI data today.

0:21:00.520 --> 0:21:03.440
<v Speaker 2>This came in better than expected, better than last month.

0:21:04.680 --> 0:21:05.639
<v Speaker 2>What should we take away from that?

0:21:06.880 --> 0:21:11.320
<v Speaker 8>Yeah, surprising resilience in the US economy, right, and the

0:21:11.359 --> 0:21:14.320
<v Speaker 8>em data that come out as well, I've supported that.

0:21:16.160 --> 0:21:21.440
<v Speaker 8>It looks like we're doing well. If you drill down

0:21:21.480 --> 0:21:24.479
<v Speaker 8>into the data there's encouraging signs of this being broader

0:21:24.520 --> 0:21:28.080
<v Speaker 8>based as well. Consumer spending seems to be reviving again

0:21:28.160 --> 0:21:31.959
<v Speaker 8>on goods and services. So to maybe backtrack a little bit,

0:21:31.960 --> 0:21:35.159
<v Speaker 8>if you go back a few months, this strength that

0:21:35.280 --> 0:21:38.360
<v Speaker 8>we've had in the global economy and the US economy

0:21:38.800 --> 0:21:42.119
<v Speaker 8>driven by financial services, right, this was the big acceleration

0:21:42.280 --> 0:21:46.399
<v Speaker 8>we saw, and this is all predicated on lower interest

0:21:46.480 --> 0:21:48.800
<v Speaker 8>rates in twenty twenty four. Remember back in December, they

0:21:48.840 --> 0:21:51.160
<v Speaker 8>were pricing in one hundred and sixty paces points and cuts,

0:21:52.200 --> 0:21:55.560
<v Speaker 8>and that spurred this big strength demand for new mortgage

0:21:55.600 --> 0:21:57.760
<v Speaker 8>years and so forth. Our fastest growing sector that we

0:21:57.800 --> 0:22:00.240
<v Speaker 8>had with our global pmis in January is realist state,

0:22:00.280 --> 0:22:04.200
<v Speaker 8>followed by insurance, then banking, these sectors propelling it. And

0:22:04.480 --> 0:22:08.480
<v Speaker 8>as those financial conditions loosened, you know, the stocking disease

0:22:08.520 --> 0:22:11.560
<v Speaker 8>that we had rising, all that wealth effect coming through

0:22:12.040 --> 0:22:15.960
<v Speaker 8>is feeding through to consumers now. And interestingly, in a

0:22:16.040 --> 0:22:19.520
<v Speaker 8>difference to early twenty twenty three, when consumer spending was

0:22:19.600 --> 0:22:23.800
<v Speaker 8>largely focused on services, as economies reopened, we all went

0:22:23.840 --> 0:22:26.840
<v Speaker 8>and enjoyed more holidays and recreation. This time it's more

0:22:26.920 --> 0:22:31.440
<v Speaker 8>balanced goods and services showing stronger growth. So this is

0:22:31.480 --> 0:22:36.640
<v Speaker 8>an encouraging picture. Manufacturers are doing less inventory reduction now,

0:22:37.000 --> 0:22:40.600
<v Speaker 8>in fact even switching around to restocking, so that's supporting

0:22:40.640 --> 0:22:45.160
<v Speaker 8>this whole picture as well. And consumers see some real

0:22:45.240 --> 0:22:48.160
<v Speaker 8>wage growth coming through as well as the prospect's lower

0:22:48.200 --> 0:22:51.160
<v Speaker 8>interest rates. But it's the latter that is the concern

0:22:51.280 --> 0:22:54.760
<v Speaker 8>because it's all predicated on those lower rates. And if

0:22:54.800 --> 0:22:55.520
<v Speaker 8>we don't get them, what do.

0:22:55.520 --> 0:22:57.280
<v Speaker 3>You think do you think the Fed's is going to

0:22:57.359 --> 0:22:57.800
<v Speaker 3>do this year?

0:22:58.960 --> 0:23:01.840
<v Speaker 8>Well, our base time because it's similar to everyone else,

0:23:01.880 --> 0:23:04.480
<v Speaker 8>which is the first cut in May now with with

0:23:05.760 --> 0:23:08.560
<v Speaker 8>maybe three four four cuts for the rest of the year,

0:23:08.920 --> 0:23:11.200
<v Speaker 8>but as these days to come in, that's starting to

0:23:11.240 --> 0:23:13.560
<v Speaker 8>look increasingly challenging to see that, right.

0:23:13.680 --> 0:23:17.320
<v Speaker 5>We're function my favorite, Paul, right now, first cut with

0:23:17.520 --> 0:23:19.920
<v Speaker 5>a real certainty is June, maybe July.

0:23:20.600 --> 0:23:22.000
<v Speaker 6>So we saw that really.

0:23:21.880 --> 0:23:24.280
<v Speaker 5>Pushed back from the beginning of the year where people

0:23:24.320 --> 0:23:26.600
<v Speaker 5>were pound of the table for March as much to

0:23:26.720 --> 0:23:27.320
<v Speaker 5>six this year.

0:23:27.400 --> 0:23:28.959
<v Speaker 2>All right, Chris, thanks so much for joining us, Really

0:23:29.000 --> 0:23:33.000
<v Speaker 2>appreciate it. Chris Williamson, chief business economist at SNP Global

0:23:33.080 --> 0:23:36.359
<v Speaker 2>Market Intelligence, joining us here in our Bloomberg Interactive Broker

0:23:36.440 --> 0:23:39.720
<v Speaker 2>Studio on his way back from La to New York

0:23:39.760 --> 0:23:40.600
<v Speaker 2>and then off to London.

0:23:40.640 --> 0:23:41.480
<v Speaker 3>Right, is that how we're going?

0:23:41.720 --> 0:23:42.080
<v Speaker 8>Indeed?

0:23:42.200 --> 0:23:44.040
<v Speaker 3>Thanks very good? Now are you going in the right direction?

0:23:44.160 --> 0:23:44.320
<v Speaker 9>There?

0:23:45.840 --> 0:23:49.720
<v Speaker 1>You're listening to the Bloomberg Intelligence Podcast. Catch us live

0:23:49.840 --> 0:23:53.320
<v Speaker 1>weekdays at ten am Eastern on applecard Play and androyd

0:23:53.359 --> 0:23:56.520
<v Speaker 1>Otto with the Bloomberg Business. You can also listen live

0:23:56.640 --> 0:23:59.720
<v Speaker 1>on Amazon Alexa from our flagship New York station. Just

0:23:59.800 --> 0:24:02.080
<v Speaker 1>say hey Alexa playing Bloomberg eleven.

0:24:03.520 --> 0:24:04.600
<v Speaker 3>Look at this market here.

0:24:04.880 --> 0:24:07.600
<v Speaker 2>You know what we were looking for towards the November

0:24:07.640 --> 0:24:11.399
<v Speaker 2>December a little bit improvement and breadth and bailey. We

0:24:11.480 --> 0:24:13.440
<v Speaker 2>saw some of the small cap names, you know, start

0:24:13.480 --> 0:24:17.200
<v Speaker 2>to perform better. The SMP equal weighted outperforming closing the

0:24:17.280 --> 0:24:19.960
<v Speaker 2>gap with the SPX a little bit not so much

0:24:20.040 --> 0:24:21.760
<v Speaker 2>this year, kind of going back to the big guys,

0:24:21.880 --> 0:24:22.560
<v Speaker 2>kind of leading the.

0:24:22.560 --> 0:24:25.560
<v Speaker 5>Parade, driving the market, especially in a day like today.

0:24:25.720 --> 0:24:29.560
<v Speaker 5>SMP down on zero point nine percent. Laggard's Microsoft, Apple

0:24:29.640 --> 0:24:32.880
<v Speaker 5>and Video, Amazon, TESPLA, your main stocks that have really

0:24:32.960 --> 0:24:34.399
<v Speaker 5>driven most of those games so far.

0:24:34.480 --> 0:24:36.480
<v Speaker 6>You're to date Mac seven, Fab five, however.

0:24:36.280 --> 0:24:38.280
<v Speaker 3>You want to call it exactly. Brett Shrudey joins a.

0:24:38.320 --> 0:24:42.159
<v Speaker 2>He's a chief investment Officer Northwestern Mutual Wealth Management Company,

0:24:42.240 --> 0:24:46.720
<v Speaker 2>joining us from that zoom thing from Milwaukee again pound

0:24:46.800 --> 0:24:49.600
<v Speaker 2>for pound, Milwaukee, I think is some of the best

0:24:49.680 --> 0:24:51.080
<v Speaker 2>portfolio managers anywhere.

0:24:51.920 --> 0:24:53.800
<v Speaker 3>Brent, What do you make of this market here?

0:24:53.880 --> 0:24:56.639
<v Speaker 2>Are you one of those folks that are concerned that

0:24:56.720 --> 0:25:00.159
<v Speaker 2>maybe we don't have better breadth, better representation and the

0:25:00.240 --> 0:25:03.000
<v Speaker 2>move higher in this market that it's kind of pretty narrow.

0:25:02.800 --> 0:25:03.200
<v Speaker 3>At the top.

0:25:04.480 --> 0:25:06.360
<v Speaker 9>I am concerned about that. You've had a small group

0:25:06.400 --> 0:25:09.000
<v Speaker 9>of companies actually pushing the market higher. It reminds me

0:25:09.040 --> 0:25:10.600
<v Speaker 9>a lot of the late nineteen nineties where you were

0:25:10.680 --> 0:25:12.919
<v Speaker 9>later in an economic cycle like I think you are today,

0:25:13.320 --> 0:25:15.560
<v Speaker 9>and a small group of companies drove the market higher,

0:25:15.920 --> 0:25:19.639
<v Speaker 9>which eventually, as we all know, kind of unfolded in

0:25:19.720 --> 0:25:21.560
<v Speaker 9>a way after a recession where they didn't do so

0:25:21.640 --> 0:25:23.919
<v Speaker 9>well over the next time period in the next cycle.

0:25:24.320 --> 0:25:26.360
<v Speaker 9>But I think there's still opportunities in those other parts

0:25:26.359 --> 0:25:28.320
<v Speaker 9>of the market like there were that And so I

0:25:28.359 --> 0:25:30.080
<v Speaker 9>think about those names that you mentioned. I think about

0:25:30.080 --> 0:25:32.240
<v Speaker 9>small cap stocks, I think about mid cap stocks, I

0:25:32.280 --> 0:25:35.960
<v Speaker 9>think about value stocks. Those stocks still trade at fairly

0:25:36.040 --> 0:25:39.959
<v Speaker 9>low historical level levels, especially relative to their large cap friends,

0:25:40.400 --> 0:25:42.280
<v Speaker 9>which I think sets them up well in the next

0:25:42.359 --> 0:25:45.200
<v Speaker 9>economic cycle, which I think unfortunately happens after we have

0:25:45.280 --> 0:25:48.000
<v Speaker 9>a recession. So I still think one is likely, But

0:25:48.119 --> 0:25:50.880
<v Speaker 9>I think the downside in those even in the recession

0:25:51.440 --> 0:25:54.040
<v Speaker 9>is pretty low, just given the fact that they haven't participated.

0:25:54.080 --> 0:25:56.440
<v Speaker 9>They traded a cheap valuations, and I think the opposite

0:25:56.480 --> 0:25:58.200
<v Speaker 9>side is going to be pretty powerful for those types

0:25:58.200 --> 0:25:58.520
<v Speaker 9>of names.

0:25:58.840 --> 0:26:01.280
<v Speaker 5>And Brent, with those names, are you talking about energy

0:26:01.400 --> 0:26:03.280
<v Speaker 5>or banks? What are some of the bigger names that

0:26:03.359 --> 0:26:06.080
<v Speaker 5>you see as better position given as we were mentioning

0:26:06.119 --> 0:26:07.720
<v Speaker 5>the rally broadly for large tech.

0:26:08.400 --> 0:26:10.399
<v Speaker 9>So I think of value more as a factor, and

0:26:10.480 --> 0:26:14.320
<v Speaker 9>not necessarily industry by industry or sector bisector, but certainly

0:26:14.400 --> 0:26:17.119
<v Speaker 9>those are areas are areas that typically have more value

0:26:17.160 --> 0:26:20.040
<v Speaker 9>type of stocks. I think they will do well Historically

0:26:20.080 --> 0:26:21.879
<v Speaker 9>if you look at every economic cycle, So if I

0:26:21.920 --> 0:26:24.320
<v Speaker 9>go back to the nineteen eighty one economic cycle, the

0:26:24.440 --> 0:26:27.840
<v Speaker 9>next economic cycle after that has had different market leadership,

0:26:28.359 --> 0:26:31.280
<v Speaker 9>while whatever drove the last cycle typically doesn't do well.

0:26:31.640 --> 0:26:33.000
<v Speaker 9>And so if I take you back to late late

0:26:33.080 --> 0:26:36.280
<v Speaker 9>nineteen nineties, you did see obviously energy, you saw commodities

0:26:36.760 --> 0:26:39.080
<v Speaker 9>do well in that next economic cycle as well as banks,

0:26:39.840 --> 0:26:42.080
<v Speaker 9>and so I do think it's largely the same type

0:26:42.080 --> 0:26:44.680
<v Speaker 9>of setup, but I think more broadly as just things

0:26:44.720 --> 0:26:47.760
<v Speaker 9>that are cheaper versus things that are more expensive right now,

0:26:47.840 --> 0:26:50.080
<v Speaker 9>which a lot of those names have certainly earned the

0:26:50.240 --> 0:26:53.399
<v Speaker 9>right to be expensive, and they have good prospects going forward.

0:26:53.800 --> 0:26:55.760
<v Speaker 9>But much like back then, you wonder how much of

0:26:55.800 --> 0:26:57.320
<v Speaker 9>that is already priced, and I think the answer is

0:26:57.400 --> 0:26:57.800
<v Speaker 9>quite a bit.

0:26:58.600 --> 0:27:02.840
<v Speaker 2>So give us your recession scenario at Northwestern Mutual. How

0:27:03.080 --> 0:27:04.720
<v Speaker 2>long do you guys think it'll be, how deep you

0:27:04.760 --> 0:27:06.719
<v Speaker 2>think it'll be, and you have any sense of kind

0:27:06.760 --> 0:27:08.600
<v Speaker 2>of timing because a lot of folks we've been talking

0:27:08.600 --> 0:27:11.000
<v Speaker 2>about this for a while and we haven't seen anything.

0:27:11.920 --> 0:27:15.000
<v Speaker 9>Yeah, I think it's always calling the exact time period

0:27:15.040 --> 0:27:17.119
<v Speaker 9>of a recession is difficult. I think it's made more

0:27:17.200 --> 0:27:19.720
<v Speaker 9>difficult by what happened during COVID with all the stimulus,

0:27:19.760 --> 0:27:22.120
<v Speaker 9>all the excess savings, and the reality that the US

0:27:22.200 --> 0:27:25.560
<v Speaker 9>economy is not that interest rate sensitive because people and

0:27:25.640 --> 0:27:28.840
<v Speaker 9>corporations termed out their debt. This is where I think

0:27:28.840 --> 0:27:30.359
<v Speaker 9>we're at the end of an economic cycle. You look

0:27:30.359 --> 0:27:32.800
<v Speaker 9>at wages right now, wages look like they're at the

0:27:32.840 --> 0:27:34.840
<v Speaker 9>end of an economic cycle. The unemployment rate is low,

0:27:34.920 --> 0:27:37.639
<v Speaker 9>it's hard to find workers. We have about everything that

0:27:37.720 --> 0:27:40.320
<v Speaker 9>looks end of the cycle. I think it's hard to

0:27:40.400 --> 0:27:44.120
<v Speaker 9>time that because you haven't seen that penetrate the US

0:27:44.160 --> 0:27:46.879
<v Speaker 9>economy as much because that debt has been turned out,

0:27:46.920 --> 0:27:50.320
<v Speaker 9>has been fixed. The longer the fed lea's rates higher.

0:27:50.560 --> 0:27:53.320
<v Speaker 9>As your prior guest, I think on Leaden said, the

0:27:53.400 --> 0:27:55.600
<v Speaker 9>greater the chance there is an accident. To me, I

0:27:55.680 --> 0:27:57.520
<v Speaker 9>put it differently, and I say, the greater the chances

0:27:57.560 --> 0:27:59.080
<v Speaker 9>it works its way in to the economy. And you're

0:27:59.080 --> 0:28:02.120
<v Speaker 9>seeing that happen now, as mortgage debt reprices, as credit

0:28:02.200 --> 0:28:05.840
<v Speaker 9>card debt reprices, as auto loans repriced, and as access

0:28:05.840 --> 0:28:08.000
<v Speaker 9>savings wear often. So I still think one is in

0:28:08.080 --> 0:28:11.520
<v Speaker 9>the not too far offing, and I think it'll be

0:28:11.600 --> 0:28:15.240
<v Speaker 9>more mild, just because we don't have large levels of

0:28:15.320 --> 0:28:18.600
<v Speaker 9>excess like we have in past recessions that were longer.

0:28:19.280 --> 0:28:21.359
<v Speaker 9>I don't think that necessarily means the market won't fall,

0:28:21.520 --> 0:28:23.879
<v Speaker 9>especially some of those larger cap names, which I think

0:28:23.920 --> 0:28:26.159
<v Speaker 9>are priced to perfection, and I don't think perfection is

0:28:26.320 --> 0:28:28.040
<v Speaker 9>likely in the coming quarters.

0:28:28.359 --> 0:28:30.159
<v Speaker 5>Well, that's my next question. If we do get a

0:28:30.200 --> 0:28:33.080
<v Speaker 5>recession and you look at weakness in Nvidia, is that

0:28:33.200 --> 0:28:35.000
<v Speaker 5>one of the stocks that falls. You would assume Apple

0:28:35.000 --> 0:28:37.520
<v Speaker 5>would be one of the laggards though they've been underperforming.

0:28:37.560 --> 0:28:39.960
<v Speaker 5>Ass have Tesla, which are I would say more consumer

0:28:40.000 --> 0:28:42.040
<v Speaker 5>facing than the likes of a Nvidia and some of

0:28:42.040 --> 0:28:42.880
<v Speaker 5>the other high flyers.

0:28:43.880 --> 0:28:45.320
<v Speaker 9>I'll brun it out a bit more and just say

0:28:45.320 --> 0:28:46.880
<v Speaker 9>that the top ten names, the S and P five

0:28:46.960 --> 0:28:49.280
<v Speaker 9>hundred in the year thereafter haven't historically done all that

0:28:49.400 --> 0:28:51.920
<v Speaker 9>well over longer periods of time. And now I even

0:28:51.960 --> 0:28:53.680
<v Speaker 9>take you back to I think today's one of today's

0:28:53.720 --> 0:28:56.120
<v Speaker 9>magnificent seven, Microsoft, which was in the top ten names

0:28:56.560 --> 0:28:58.960
<v Speaker 9>back in nineteen nine and nine. Those who unfortunately about

0:28:59.000 --> 0:29:01.120
<v Speaker 9>Microsoft in ninety ninety nin it took them seventeen years

0:29:01.160 --> 0:29:03.280
<v Speaker 9>to get back to where it was in nineteen ninety nine.

0:29:03.880 --> 0:29:06.040
<v Speaker 9>And so to me, this kind of takes you back

0:29:06.080 --> 0:29:09.040
<v Speaker 9>to some common sense things and investing, like not concentrating

0:29:09.520 --> 0:29:11.840
<v Speaker 9>in anyone part of the market and kind of basing

0:29:11.920 --> 0:29:15.520
<v Speaker 9>your whole financial outcomes in the future on that leadership

0:29:15.600 --> 0:29:18.480
<v Speaker 9>changes and typically what was in favor in the past

0:29:18.560 --> 0:29:21.440
<v Speaker 9>economic cycle and kind of drove that economic cycle economically

0:29:21.960 --> 0:29:24.440
<v Speaker 9>is also in favor in the markets and the next

0:29:24.480 --> 0:29:28.520
<v Speaker 9>economic cycle. We typically cure our shortages, and so you know,

0:29:28.720 --> 0:29:30.600
<v Speaker 9>I just think it's more likely than not we get

0:29:30.640 --> 0:29:34.160
<v Speaker 9>different leadership. I think valuation matters over longer periods of time.

0:29:34.200 --> 0:29:36.600
<v Speaker 9>It's an imperfect timing tool, but I think parts of

0:29:36.640 --> 0:29:38.920
<v Speaker 9>the market that are cheap right now will do well

0:29:39.080 --> 0:29:41.520
<v Speaker 9>as we kind of get past this hopefully mild and

0:29:41.560 --> 0:29:42.280
<v Speaker 9>short recession.

0:29:43.080 --> 0:29:47.240
<v Speaker 2>So the Federal Reserve, I guess the question is, you know,

0:29:47.280 --> 0:29:48.960
<v Speaker 2>when are they going to start cutting, and maybe in

0:29:49.000 --> 0:29:50.840
<v Speaker 2>to what degree will they cut. We started the year

0:29:51.320 --> 0:29:53.840
<v Speaker 2>discounting maybe six rate cuts this year. Now I think

0:29:53.840 --> 0:29:55.440
<v Speaker 2>I think we're down to like three or four here.

0:29:56.280 --> 0:29:58.680
<v Speaker 2>How do you think the FED will will you know,

0:29:58.800 --> 0:29:59.840
<v Speaker 2>execute for their men?

0:30:00.360 --> 0:30:02.560
<v Speaker 9>I mean, this is another common sense thing. We're't a

0:30:02.600 --> 0:30:04.760
<v Speaker 9>difficult spot for the FED. If they cut too soon,

0:30:04.880 --> 0:30:07.080
<v Speaker 9>they risk the nineteen sixty six to nineteen eighty two

0:30:07.120 --> 0:30:10.280
<v Speaker 9>time period. If they cut too late, they risk job losses, which,

0:30:10.360 --> 0:30:13.040
<v Speaker 9>as we've seen in the past, once job losses start,

0:30:13.160 --> 0:30:16.080
<v Speaker 9>even if the FED starts cutting rates, they tend to trend.

0:30:16.480 --> 0:30:19.120
<v Speaker 9>There is nothing between upo point five percent on the

0:30:19.240 --> 0:30:22.200
<v Speaker 9>utterplant rate in cycles to being up one point nine

0:30:22.280 --> 0:30:24.400
<v Speaker 9>percent and so it tends to trend, and I don't

0:30:24.400 --> 0:30:25.880
<v Speaker 9>think they're going to be able to land an economy

0:30:26.080 --> 0:30:28.640
<v Speaker 9>that is one hundred and sixty eight million labor market

0:30:29.200 --> 0:30:32.160
<v Speaker 9>and twenty eight trillion big exactly, with just a little

0:30:32.160 --> 0:30:35.320
<v Speaker 9>bit of growth, not too much, but not negative. And

0:30:35.440 --> 0:30:38.000
<v Speaker 9>so right now, the reason why I don't believe there's

0:30:38.040 --> 0:30:39.640
<v Speaker 9>going to be a soft landing is I don't think

0:30:39.680 --> 0:30:42.400
<v Speaker 9>inflation pressures are gone, and I don't think they'll be

0:30:42.520 --> 0:30:45.160
<v Speaker 9>gone until you actually see a recession, which has happened

0:30:45.160 --> 0:30:47.560
<v Speaker 9>at the end of every other economic cycle. And so

0:30:47.720 --> 0:30:50.840
<v Speaker 9>right now inflation is still moving back up. We saw

0:30:50.920 --> 0:30:53.720
<v Speaker 9>that last week in PCEE. You saw the distribution of

0:30:53.760 --> 0:30:57.720
<v Speaker 9>a inflation components rising five percent or more fifty seven percent.

0:30:58.480 --> 0:31:00.920
<v Speaker 9>You see CPI, you see service is still too hot.

0:31:01.240 --> 0:31:03.960
<v Speaker 9>And actually the median CPI, the meetiing PC they're moving

0:31:04.000 --> 0:31:06.440
<v Speaker 9>in the wrong direction. And so to me, the FED

0:31:06.560 --> 0:31:09.760
<v Speaker 9>leaves rates high until they see signs that the labor

0:31:09.840 --> 0:31:12.440
<v Speaker 9>market is weakening and by then it's too late, which

0:31:12.480 --> 0:31:15.160
<v Speaker 9>I think the good news is because that will kind

0:31:15.200 --> 0:31:18.120
<v Speaker 9>of take the steam out of inflation altogether. They will

0:31:18.120 --> 0:31:19.960
<v Speaker 9>be able to cut aggressively. On the opposite side, of this,

0:31:20.080 --> 0:31:22.440
<v Speaker 9>but not until they actually see that. And so I

0:31:22.520 --> 0:31:24.560
<v Speaker 9>don't think rate cuts are likely in the near term.

0:31:24.640 --> 0:31:26.480
<v Speaker 9>And that's why I still think you're likely to see

0:31:26.520 --> 0:31:28.760
<v Speaker 9>a recession as they leave rates high enough and that

0:31:28.880 --> 0:31:30.360
<v Speaker 9>continues to bite in the economy.

0:31:30.520 --> 0:31:33.160
<v Speaker 2>Well, a lot of folks would say, you know, given

0:31:33.280 --> 0:31:35.520
<v Speaker 2>that and if you look at the real time data,

0:31:35.880 --> 0:31:38.640
<v Speaker 2>inflation is in fact whipped, and that they should be

0:31:38.680 --> 0:31:41.320
<v Speaker 2>cutting rates. Now, what do you think about that argument?

0:31:41.920 --> 0:31:44.400
<v Speaker 9>I mean, I take you back to CPI. I invite

0:31:44.400 --> 0:31:46.440
<v Speaker 9>you to look at CPI services. I invite you to

0:31:46.480 --> 0:31:49.080
<v Speaker 9>look at the CPI, the Cleveland Fed median CPI which

0:31:49.160 --> 0:31:52.400
<v Speaker 9>bottomed in July and is actually moving higher. I invite

0:31:52.400 --> 0:31:54.120
<v Speaker 9>you to think about wage growth, which is running at

0:31:54.360 --> 0:31:56.280
<v Speaker 9>four point three to four point eight percent. Pick your

0:31:56.280 --> 0:32:00.440
<v Speaker 9>favorite metric which typically weaves into the end of an

0:32:00.480 --> 0:32:03.080
<v Speaker 9>economic cycle. I invite you to look at one year

0:32:03.160 --> 0:32:05.320
<v Speaker 9>inflation break evens, where the bond market is telling you

0:32:05.400 --> 0:32:07.360
<v Speaker 9>that inflation may be a near term thing, as well

0:32:07.360 --> 0:32:09.920
<v Speaker 9>as to your break evens. And so certainly, I think

0:32:09.960 --> 0:32:13.880
<v Speaker 9>people have become a little bit too optimistic on inflation.

0:32:14.080 --> 0:32:16.600
<v Speaker 9>As a reminder, I thought inflation would come down because

0:32:16.600 --> 0:32:19.920
<v Speaker 9>it was tied to COVID. It was transitory, and that's

0:32:19.960 --> 0:32:22.600
<v Speaker 9>what I think carried us through twenty twenty three. Unfortunately,

0:32:22.600 --> 0:32:25.040
<v Speaker 9>I think now inflation is more tied to the economic cycle,

0:32:25.320 --> 0:32:27.960
<v Speaker 9>where you run out of labor market slack, wages rise,

0:32:28.600 --> 0:32:32.760
<v Speaker 9>Companies eventually try to raise prices. That gets squashed by

0:32:32.760 --> 0:32:35.560
<v Speaker 9>the Federal Reserve. And eventually, if your wages are going

0:32:35.640 --> 0:32:37.880
<v Speaker 9>up on your employees, so your expenses are going up,

0:32:38.040 --> 0:32:40.440
<v Speaker 9>but you can't raise prices, your margins get hit. And

0:32:40.520 --> 0:32:42.600
<v Speaker 9>that's where you begin letting you employees.

0:32:42.640 --> 0:32:45.480
<v Speaker 3>Smart stuff as always you bring in every time. Brent

0:32:45.640 --> 0:32:46.400
<v Speaker 3>really appreciate it.

0:32:47.520 --> 0:32:50.680
<v Speaker 2>Chicago NBA folks, they're pretty smart. Brent Shredy joins US

0:32:50.720 --> 0:32:54.280
<v Speaker 2>here a chief investment officer Northwestern Mutual Wealth Management Company,

0:32:54.840 --> 0:32:58.680
<v Speaker 2>joining us on zoom from Milwaukee. That's a sobering view,

0:33:01.000 --> 0:33:03.239
<v Speaker 2>cautious view, I guess, I'm not sure a reasonable view.

0:33:03.240 --> 0:33:03.520
<v Speaker 3>I don't know.

0:33:03.600 --> 0:33:05.720
<v Speaker 2>I guess it depends on your perspective. But he's not

0:33:06.200 --> 0:33:08.360
<v Speaker 2>just diving in on this momentum trade keep buying him.

0:33:08.520 --> 0:33:10.640
<v Speaker 6>No, And that's interesting. I mean, we have seen.

0:33:12.520 --> 0:33:14.760
<v Speaker 5>Caution really kind of being a tone that's been struck.

0:33:14.840 --> 0:33:17.600
<v Speaker 5>But again, it's interesting to see what different people who

0:33:17.720 --> 0:33:19.560
<v Speaker 5>are actually putting money on the line are thinking and

0:33:19.640 --> 0:33:22.800
<v Speaker 5>looking at and just given kind of again. Markets churning

0:33:22.840 --> 0:33:24.080
<v Speaker 5>around near all time heisman.

0:33:24.400 --> 0:33:26.600
<v Speaker 6>I know I hit it earlier. Yeah, Bitcoin at least

0:33:26.600 --> 0:33:27.960
<v Speaker 6>on entryday basis hitting a record.

0:33:30.440 --> 0:33:34.280
<v Speaker 1>You're listening to the Bloomberg Intelligence Podcast. Catch us live

0:33:34.400 --> 0:33:37.320
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0:33:37.440 --> 0:33:40.320
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0:33:40.440 --> 0:33:43.600
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0:33:43.680 --> 0:33:47.040
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0:33:48.240 --> 0:33:52.720
<v Speaker 2>Apple down about two point eight percent today, about eleven

0:33:52.760 --> 0:33:55.000
<v Speaker 2>and a half percent year to date. The news today

0:33:55.160 --> 0:33:58.240
<v Speaker 2>Apple's iPhone wills in China deepen with a twenty four

0:33:58.360 --> 0:34:00.520
<v Speaker 2>percent sales plunge.

0:34:00.560 --> 0:34:01.920
<v Speaker 3>Let's break it down with Anurag Rana.

0:34:01.960 --> 0:34:05.200
<v Speaker 2>He's a senior technology analyst to Bloomberg Intelligence, joining us

0:34:05.720 --> 0:34:09.879
<v Speaker 2>via zoom Anurag what's causing this decline in the early

0:34:09.960 --> 0:34:13.320
<v Speaker 2>part of twenty twenty four in iPhone sales for Apple

0:34:13.480 --> 0:34:14.320
<v Speaker 2>in China?

0:34:14.520 --> 0:34:17.279
<v Speaker 3>Is it market share lost? Is it a contraction in

0:34:17.360 --> 0:34:18.520
<v Speaker 3>the market. What's going on?

0:34:19.680 --> 0:34:21.400
<v Speaker 10>I think it's a bit of both for them, and

0:34:21.560 --> 0:34:23.840
<v Speaker 10>this is the same story that's been going on for

0:34:23.920 --> 0:34:26.840
<v Speaker 10>the last six to nine months, ever since Wawei released

0:34:26.880 --> 0:34:30.399
<v Speaker 10>their higher end phone last year. So Apple's been losing

0:34:30.480 --> 0:34:33.279
<v Speaker 10>market share there that has been you know, you could

0:34:33.280 --> 0:34:36.640
<v Speaker 10>say deepened on coupled with consumer weakness in China, and

0:34:36.760 --> 0:34:40.040
<v Speaker 10>it's all that's you know, driving these problems right now.

0:34:40.440 --> 0:34:44.560
<v Speaker 5>And when I look at the PGeo function on the terminal,

0:34:45.040 --> 0:34:48.120
<v Speaker 5>iPhone accounts for more than half of Apple's revenue China,

0:34:48.280 --> 0:34:51.160
<v Speaker 5>call it a fifth of their sales anak. When you

0:34:51.239 --> 0:34:54.120
<v Speaker 5>look at those numbers, what does this actually mean for

0:34:54.360 --> 0:34:57.680
<v Speaker 5>Apple if they're going to see that competition eating into

0:34:57.719 --> 0:34:59.440
<v Speaker 5>their sales, Yeah, I.

0:34:59.440 --> 0:35:01.600
<v Speaker 10>Think it's going to be a tough time for Apple

0:35:01.719 --> 0:35:04.239
<v Speaker 10>in China for that at least this year and maybe

0:35:04.280 --> 0:35:06.560
<v Speaker 10>into next year before they can, let's say, make some

0:35:06.680 --> 0:35:10.040
<v Speaker 10>inroads in India and other markets. Emerging markets is the

0:35:10.120 --> 0:35:13.160
<v Speaker 10>real growth driver for Apple, there is no two ways

0:35:13.200 --> 0:35:15.359
<v Speaker 10>about it. And and you know iPhone is the big

0:35:15.440 --> 0:35:18.399
<v Speaker 10>growth driver. So if phones are not selling in China,

0:35:18.520 --> 0:35:21.080
<v Speaker 10>that's a problem for Apple. It means numbers need to

0:35:21.120 --> 0:35:24.239
<v Speaker 10>come down even more for Apple this year. You know,

0:35:24.400 --> 0:35:28.760
<v Speaker 10>we saw about double digit sales drop in China last quarter.

0:35:29.600 --> 0:35:33.000
<v Speaker 10>I looked up this morning on MDL consensus is about

0:35:33.040 --> 0:35:36.160
<v Speaker 10>seven percent drop in China for this quarter. I think

0:35:36.200 --> 0:35:38.400
<v Speaker 10>that number needs to creep up to someone in the

0:35:38.480 --> 0:35:40.920
<v Speaker 10>low double digit decline going forward.

0:35:41.200 --> 0:35:42.480
<v Speaker 3>So it's good, it's it's a pain.

0:35:42.640 --> 0:35:45.720
<v Speaker 10>It's a painful situation for Apple, and frankly, there aren't

0:35:45.800 --> 0:35:48.680
<v Speaker 10>at many you know, rosy things looking forward at least

0:35:48.719 --> 0:35:49.560
<v Speaker 10>for twenty twenty four.

0:35:50.160 --> 0:35:55.520
<v Speaker 2>So I guess the biggest concern for Apple obviously is competition,

0:35:55.600 --> 0:35:58.680
<v Speaker 2>because they haven't really had that robust of a competitor

0:35:58.719 --> 0:36:02.400
<v Speaker 2>and they're part of the market. Are there any responses

0:36:02.480 --> 0:36:05.239
<v Speaker 2>Apple can make here from a competitive landscape other than

0:36:05.840 --> 0:36:07.080
<v Speaker 2>lowering the price point?

0:36:08.040 --> 0:36:10.280
<v Speaker 10>Yeah, Paul, I think there is a little more hype

0:36:10.320 --> 0:36:14.920
<v Speaker 10>in that competition news than reality only because Huawei didn't

0:36:15.080 --> 0:36:17.319
<v Speaker 10>release a phone for many years, So that you can

0:36:17.400 --> 0:36:19.480
<v Speaker 10>think about it. If you have an install base of

0:36:19.560 --> 0:36:22.000
<v Speaker 10>Huawei phones, I mean, let's say you know that's X

0:36:22.120 --> 0:36:25.080
<v Speaker 10>and that hasn't been updated for four or five six years,

0:36:25.120 --> 0:36:27.359
<v Speaker 10>and you just certainly get a brand new phone. All

0:36:27.400 --> 0:36:29.320
<v Speaker 10>of those people will we are going to go and

0:36:29.440 --> 0:36:32.279
<v Speaker 10>refresh that. So I think you should take that as

0:36:32.320 --> 0:36:36.040
<v Speaker 10>a bigger factor. Plus the subsidies they are getting in

0:36:36.239 --> 0:36:39.319
<v Speaker 10>China from the local providers. So I think Apple will

0:36:39.360 --> 0:36:42.040
<v Speaker 10>do okay in China over the long term. But I

0:36:42.120 --> 0:36:44.320
<v Speaker 10>think that's not going to be a twenty twenty four story.

0:36:44.560 --> 0:36:46.600
<v Speaker 6>And you mentioned emerging markets as the next driver.

0:36:46.800 --> 0:36:49.600
<v Speaker 5>What countries, what regions are going to be able to

0:36:49.640 --> 0:36:51.840
<v Speaker 5>pay up for what I would say is quite an

0:36:51.880 --> 0:36:52.640
<v Speaker 5>expensive phone.

0:36:53.400 --> 0:36:55.560
<v Speaker 10>Yeah, I think that's the most important question. And I

0:36:55.640 --> 0:36:57.719
<v Speaker 10>think you know, just by the sheer size of it,

0:36:57.880 --> 0:37:01.160
<v Speaker 10>India is the next one. But frankly speaking, right now,

0:37:01.320 --> 0:37:04.160
<v Speaker 10>Apple doesn't even operate in you know, five percent of

0:37:04.239 --> 0:37:07.080
<v Speaker 10>the entire market because of the price point of the phone.

0:37:07.360 --> 0:37:09.960
<v Speaker 10>I think the strategy India is going to be a

0:37:10.040 --> 0:37:12.880
<v Speaker 10>mix of the lower phone the se as well as

0:37:12.960 --> 0:37:15.439
<v Speaker 10>the refurbished phone where the price point is even lower.

0:37:15.800 --> 0:37:18.240
<v Speaker 10>But having said that, I think India is a developing country.

0:37:18.280 --> 0:37:20.759
<v Speaker 10>The middle class is getting more richer, so I think

0:37:20.800 --> 0:37:22.680
<v Speaker 10>that's going to be the next big growth catalyst. But

0:37:22.800 --> 0:37:24.960
<v Speaker 10>this is it's not going to play out in twenty

0:37:25.000 --> 0:37:27.279
<v Speaker 10>four to twenty five. That's more of a I would

0:37:27.280 --> 0:37:28.480
<v Speaker 10>submit to long term story.

0:37:29.560 --> 0:37:32.920
<v Speaker 2>So is there a thought for we've talked about this

0:37:33.040 --> 0:37:36.399
<v Speaker 2>before that Apple might introduce a lower price phone into

0:37:36.520 --> 0:37:39.799
<v Speaker 2>India for just that reason. Is that something they're still

0:37:39.880 --> 0:37:42.800
<v Speaker 2>considering or will they just wait for the market to

0:37:42.880 --> 0:37:45.359
<v Speaker 2>kind of move up to where the Apple phone price

0:37:45.400 --> 0:37:45.719
<v Speaker 2>point is.

0:37:46.560 --> 0:37:48.319
<v Speaker 10>I think it's going to be the latter. I've done

0:37:48.360 --> 0:37:50.719
<v Speaker 10>a lot of analysis of how much share they can

0:37:50.800 --> 0:37:53.440
<v Speaker 10>gain if they drop the se price by fifty dollars

0:37:53.560 --> 0:37:56.120
<v Speaker 10>hundred dollars, and you know, when I publish that stuff,

0:37:56.120 --> 0:37:58.840
<v Speaker 10>I think that year they actually raised the price by

0:37:58.880 --> 0:38:01.759
<v Speaker 10>fifty bucks. So they don't leave in dropping prices. They

0:38:01.800 --> 0:38:05.640
<v Speaker 10>are more on a margin story, you know, So think

0:38:05.719 --> 0:38:08.120
<v Speaker 10>of Apple more on the long term basis right now,

0:38:08.280 --> 0:38:10.719
<v Speaker 10>not on the short term. I don't think they're going

0:38:10.800 --> 0:38:15.560
<v Speaker 10>to you know, I would say swap margins for market share.

0:38:15.680 --> 0:38:18.080
<v Speaker 10>They've never done that in their history, whether it was

0:38:18.120 --> 0:38:20.239
<v Speaker 10>on the mac side or on the phone side.

0:38:21.040 --> 0:38:24.080
<v Speaker 5>And quickly anorak. I look at the news, there's no

0:38:24.239 --> 0:38:28.880
<v Speaker 5>more Apple car, there's tepid reception to the vision pro

0:38:29.080 --> 0:38:31.840
<v Speaker 5>What actually drives the stock, what drives sales in the

0:38:31.960 --> 0:38:33.120
<v Speaker 5>next twelve to eighteen months.

0:38:33.760 --> 0:38:36.560
<v Speaker 10>Yeah, I think that's the most important question for Apple investors.

0:38:36.800 --> 0:38:38.080
<v Speaker 10>And I think there's going to be an event in

0:38:38.200 --> 0:38:41.800
<v Speaker 10>June the World Wide Developers Conference, where they have pledged

0:38:41.840 --> 0:38:43.880
<v Speaker 10>that they're going to show a lot of AI enhancements

0:38:43.920 --> 0:38:46.840
<v Speaker 10>to the operating system. I think that really is the

0:38:46.960 --> 0:38:50.920
<v Speaker 10>one wildcard that can completely change the sentiment of the company,

0:38:51.000 --> 0:38:54.600
<v Speaker 10>both in terms of sales and the gloomy investor sentiment

0:38:55.120 --> 0:38:58.480
<v Speaker 10>only because remember, Apple has a distribution network that stands,

0:38:58.640 --> 0:39:01.080
<v Speaker 10>you know, next to nobody out there in terms of

0:39:01.320 --> 0:39:04.640
<v Speaker 10>you know, affluent people using their phones. More than one

0:39:04.680 --> 0:39:06.719
<v Speaker 10>billion device is connected just on the on the on

0:39:06.800 --> 0:39:09.839
<v Speaker 10>the smartphone. I think that really is the big driver.

0:39:10.160 --> 0:39:12.120
<v Speaker 10>One of the things I was thinking about was if

0:39:12.160 --> 0:39:15.200
<v Speaker 10>you go back, you know, five years, seven years, there

0:39:15.280 --> 0:39:18.040
<v Speaker 10>were apps such as trip advisors and Yelp where people

0:39:18.120 --> 0:39:20.840
<v Speaker 10>used to go for their you know, specialized functions for

0:39:21.440 --> 0:39:24.959
<v Speaker 10>restaurant advices and tourism. But when you look at somebody

0:39:25.080 --> 0:39:27.600
<v Speaker 10>like Google, a lot of that traffic has moved on

0:39:27.719 --> 0:39:31.200
<v Speaker 10>to them because they control the distribution. I think Apple

0:39:31.320 --> 0:39:33.640
<v Speaker 10>has the same ability, but they have to show up

0:39:33.760 --> 0:39:37.000
<v Speaker 10>with some AI products otherwise that's not going to flow

0:39:37.200 --> 0:39:37.600
<v Speaker 10>all right.

0:39:37.560 --> 0:39:39.160
<v Speaker 2>On rog Rana, thanks so much for joining us as

0:39:39.200 --> 0:39:41.320
<v Speaker 2>always on rog Rana Senior technology analysts.

0:39:41.480 --> 0:39:46.000
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