1 00:00:01,200 --> 00:00:03,800 Speaker 1: Hello again, guys. Up next on our playlist is our 2 00:00:03,840 --> 00:00:07,920 Speaker 1: episode on beanie Babies. They may have actually upstaged Cabbage 3 00:00:07,920 --> 00:00:11,000 Speaker 1: Patch Kids because of the craze for beanie babies stretched 4 00:00:11,200 --> 00:00:14,400 Speaker 1: way beyond Christmas. There was a divorce case that saw 5 00:00:14,440 --> 00:00:17,000 Speaker 1: the couple having to divide up their beanie babies on 6 00:00:17,079 --> 00:00:19,400 Speaker 1: the floor of the courtroom. We talk about that. Don't 7 00:00:19,440 --> 00:00:23,800 Speaker 1: worry anyway, Enjoy this episode on beanie Babies. 8 00:00:27,720 --> 00:00:33,960 Speaker 2: Welcome to Stuff You Should Know, a production of iHeartRadio. 9 00:00:37,440 --> 00:00:39,640 Speaker 1: Hey, and welcome to the podcast. I'm Josh, and there's 10 00:00:39,720 --> 00:00:42,879 Speaker 1: Chuck and Jerry's here too, and we're feeling fairly festive. 11 00:00:44,360 --> 00:00:48,280 Speaker 1: And this is stuff you should know. That's right the 12 00:00:48,440 --> 00:00:51,240 Speaker 1: episode before the Christmas episode. 13 00:00:52,159 --> 00:00:57,160 Speaker 2: Yeah, which is become a I guess tradition to do 14 00:00:57,200 --> 00:00:58,000 Speaker 2: a classic toy. 15 00:00:58,200 --> 00:01:01,000 Speaker 1: When do we start that, I'd say more custom than tradition. 16 00:01:02,480 --> 00:01:07,959 Speaker 1: All right, I'm sorry, Christmas, I'm feeling contrary. It is 17 00:01:08,000 --> 00:01:08,960 Speaker 1: definitely a tradition. 18 00:01:09,880 --> 00:01:11,679 Speaker 2: Yeah, that's because you're about to shut it down for 19 00:01:11,720 --> 00:01:14,760 Speaker 2: a month, so you don't care you're burning bridges exactly. 20 00:01:15,040 --> 00:01:17,040 Speaker 1: I won't see you until like twenty twenty four. 21 00:01:17,720 --> 00:01:20,120 Speaker 2: Yeah, like chuckle, forget anything that happens today. 22 00:01:20,120 --> 00:01:23,319 Speaker 1: By then, I'm trying to think of what our first 23 00:01:23,400 --> 00:01:26,679 Speaker 1: toy one was. It was a handful of years ago. 24 00:01:26,760 --> 00:01:30,440 Speaker 1: I don't remember, but it was slinky maybe no, No, 25 00:01:30,480 --> 00:01:32,720 Speaker 1: I mean we've done toy ones, just not around Christmas. 26 00:01:32,800 --> 00:01:35,800 Speaker 1: I'm trying to think of the first toy Christmas E one. 27 00:01:36,040 --> 00:01:38,319 Speaker 1: I can't. I'm drawing a blank right now. So this 28 00:01:38,440 --> 00:01:41,040 Speaker 1: is like high quality podcasting we're doing right now. 29 00:01:41,120 --> 00:01:43,880 Speaker 2: Yeah, well, good pick this year. 30 00:01:44,480 --> 00:01:47,080 Speaker 1: Yeah, thanks. I don't know what made me think of 31 00:01:47,160 --> 00:01:50,360 Speaker 1: beanie babies, but I did, and I think it turned 32 00:01:50,400 --> 00:01:52,480 Speaker 1: out to be a good one too, because it had 33 00:01:52,560 --> 00:01:55,960 Speaker 1: nothing to do with Christmas. Really, yeah, Christmas pops up 34 00:01:56,000 --> 00:01:59,800 Speaker 1: at one part. But it's a toy and it's a 35 00:02:00,000 --> 00:02:03,080 Speaker 1: really interesting toy because beanie babies, for those of you 36 00:02:03,120 --> 00:02:05,440 Speaker 1: who don't know if you were born after the nineties, 37 00:02:07,360 --> 00:02:12,720 Speaker 1: were probably well, i'll just say The Financial Times called 38 00:02:12,760 --> 00:02:18,120 Speaker 1: it potentially the greatest market bubble of all times. Yeah, 39 00:02:18,200 --> 00:02:20,360 Speaker 1: I mean that's really saying something, because there's been some 40 00:02:20,440 --> 00:02:24,119 Speaker 1: market bubbles, but the beanie baby craze of the mid 41 00:02:24,360 --> 00:02:28,800 Speaker 1: to late nineties probably topped them all. It was just 42 00:02:28,919 --> 00:02:31,480 Speaker 1: that crazy. I mean, we've talked about some crazy stuff 43 00:02:31,480 --> 00:02:34,400 Speaker 1: that people have done for toys before, people elbowing one 44 00:02:34,440 --> 00:02:37,440 Speaker 1: another for a cabbage Patch kid. That's peanuts compared to 45 00:02:37,480 --> 00:02:38,920 Speaker 1: what people did for beanie babies. 46 00:02:39,800 --> 00:02:41,920 Speaker 2: Yeah. I didn't know anything about this either, because that 47 00:02:42,080 --> 00:02:45,600 Speaker 2: was sort of the end of college and then my 48 00:02:46,040 --> 00:02:49,600 Speaker 2: New York New Jersey years, and I just I knew 49 00:02:49,600 --> 00:02:51,480 Speaker 2: that beanie babies were a thing, but I was not 50 00:02:51,720 --> 00:02:55,720 Speaker 2: participating in the economy in that way at that point. 51 00:02:56,040 --> 00:02:58,919 Speaker 1: So you didn't You didn't known a single one, Oh, 52 00:02:58,960 --> 00:03:02,079 Speaker 1: of course not. I didn't, No, I totally didn't. But 53 00:03:02,120 --> 00:03:05,080 Speaker 1: the thing is is we were in the minority in America, 54 00:03:05,480 --> 00:03:09,640 Speaker 1: something like sixty two or sixty three percent owned at 55 00:03:09,720 --> 00:03:12,680 Speaker 1: least one beanie baby at the height of this bubble. 56 00:03:12,919 --> 00:03:14,960 Speaker 2: Think about that. That honestly was one of the most 57 00:03:15,000 --> 00:03:16,520 Speaker 2: shocking stats in this whole thing. 58 00:03:16,840 --> 00:03:19,400 Speaker 1: Yeah, that's like six point three people out of every 59 00:03:19,440 --> 00:03:20,040 Speaker 1: ten people. 60 00:03:20,919 --> 00:03:25,240 Speaker 2: Yeah, that's amazing when you're talking about a little kid's toy. 61 00:03:26,040 --> 00:03:28,880 Speaker 1: Yeah. Well, that was the thing. It wasn't kids that 62 00:03:28,960 --> 00:03:32,120 Speaker 1: fueled this craze. It was almost exclusively adults. Because the 63 00:03:32,120 --> 00:03:34,440 Speaker 1: reason the market bubble grew was because there became this 64 00:03:34,560 --> 00:03:40,080 Speaker 1: idea that beanie babies were valuable, that they had an 65 00:03:40,120 --> 00:03:44,640 Speaker 1: inherent value greater than the face value that you would 66 00:03:44,680 --> 00:03:46,160 Speaker 1: pay for them at the retail store. 67 00:03:46,760 --> 00:03:48,240 Speaker 2: Yeah, which was true for a while. 68 00:03:49,800 --> 00:03:52,280 Speaker 1: Yeah, it was. It was. We'll get into all that, 69 00:03:52,320 --> 00:03:54,000 Speaker 1: but let's start from the beginning, shall we. 70 00:03:54,960 --> 00:03:58,320 Speaker 2: All Right, Well, you can't talk beanie babies without talking 71 00:03:58,360 --> 00:04:01,680 Speaker 2: about the gentleman who starts R. Did it all? I 72 00:04:01,720 --> 00:04:07,800 Speaker 2: do remember seeing the letters t Y on beanie baby packaging, 73 00:04:07,920 --> 00:04:11,120 Speaker 2: so I wasn't completely head in the sand, sure, but 74 00:04:11,200 --> 00:04:14,280 Speaker 2: I did not know that t Y was the guy's name. 75 00:04:14,360 --> 00:04:17,080 Speaker 2: It was Ty Warner, who was born in the mid 76 00:04:17,160 --> 00:04:23,200 Speaker 2: nineteen forties in Lagrange, Chicago suburb Lagrange, Illinois. And he 77 00:04:23,240 --> 00:04:26,680 Speaker 2: had a pretty not great childhood, it seems like, is 78 00:04:26,680 --> 00:04:27,360 Speaker 2: that fair to say? 79 00:04:27,520 --> 00:04:29,679 Speaker 1: Yeah? From everything I've heard, Yeah. 80 00:04:29,880 --> 00:04:32,760 Speaker 2: Had a mother who suffered from mental illness which was 81 00:04:32,800 --> 00:04:36,479 Speaker 2: not treated, which is even worse. Didn't have a great 82 00:04:36,520 --> 00:04:39,719 Speaker 2: relationship with his dad. His parents got divorced when he 83 00:04:39,720 --> 00:04:42,440 Speaker 2: was in his thirties, but he went to college at 84 00:04:42,600 --> 00:04:47,440 Speaker 2: Kalamazoo College in Michigan, where he learned his love of 85 00:04:47,880 --> 00:04:49,080 Speaker 2: treading the boards. 86 00:04:50,160 --> 00:04:54,839 Speaker 1: Yeah, yeah, kalum theater, right exactly. But he did he 87 00:04:54,880 --> 00:04:57,680 Speaker 1: got into acting, and it kind of either he was 88 00:04:57,720 --> 00:05:00,200 Speaker 1: already like a theater kid at heart, or at turn 89 00:05:00,279 --> 00:05:02,840 Speaker 1: him into a theater kid, because he ended up taking 90 00:05:02,880 --> 00:05:07,520 Speaker 1: that way of living or that way of looking at 91 00:05:07,520 --> 00:05:10,200 Speaker 1: the world or being in the world with him essentially 92 00:05:10,279 --> 00:05:12,000 Speaker 1: for the rest of his life. 93 00:05:12,240 --> 00:05:14,560 Speaker 2: Yeah, he seemed fairly flamboyant. 94 00:05:15,480 --> 00:05:19,480 Speaker 1: He was flamboyant. There's a really off sighted story about 95 00:05:19,640 --> 00:05:23,880 Speaker 1: him showing up when he became a salesman for the 96 00:05:24,160 --> 00:05:27,480 Speaker 1: toy company that his father worked for. He would show 97 00:05:27,560 --> 00:05:31,080 Speaker 1: up to these sales calls in a Rolls Royce wearing 98 00:05:31,120 --> 00:05:35,159 Speaker 1: a floorlink fur coat and a cane and a hat. Amazing, 99 00:05:35,400 --> 00:05:38,720 Speaker 1: essentially like Kramer when he accidentally's wearing the Technicolor dream 100 00:05:38,760 --> 00:05:41,839 Speaker 1: coat and ends up with that big Jamir Kuai hat. 101 00:05:41,560 --> 00:05:43,120 Speaker 2: And a cane. 102 00:05:43,600 --> 00:05:46,960 Speaker 1: That's essentially what Ty Warner showed up to these sales 103 00:05:47,000 --> 00:05:50,200 Speaker 1: meetings looking like in the early sixties, and apparently it 104 00:05:50,279 --> 00:05:54,680 Speaker 1: worked because he said that his premise was if he 105 00:05:54,720 --> 00:05:57,599 Speaker 1: showed up to a sales meeting looking like that, people 106 00:05:57,600 --> 00:05:59,719 Speaker 1: would say, I want to see what's in that guy's 107 00:05:59,720 --> 00:06:00,520 Speaker 1: brief case? 108 00:06:01,120 --> 00:06:03,000 Speaker 2: Yeah? 109 00:06:03,240 --> 00:06:05,919 Speaker 1: Or do you Yeah? It depends on the kind of 110 00:06:05,920 --> 00:06:06,560 Speaker 1: party you're in. 111 00:06:06,600 --> 00:06:11,479 Speaker 2: For Yeah, he was a really good salesperson. Apparently he 112 00:06:11,680 --> 00:06:14,800 Speaker 2: thought a lot of himself though, And in nineteen eighty 113 00:06:15,360 --> 00:06:17,279 Speaker 2: he worked for this company, I guess what, for like 114 00:06:17,320 --> 00:06:19,920 Speaker 2: eighteen years, because he got the job in nineteen sixty two. 115 00:06:20,600 --> 00:06:23,160 Speaker 2: So that's a nice long run. But at least the 116 00:06:23,200 --> 00:06:27,160 Speaker 2: way his former boss told it, guy named Harold Nazamian, 117 00:06:27,680 --> 00:06:33,520 Speaker 2: who was the CEO, basically accused him of moonlighting on 118 00:06:33,600 --> 00:06:37,359 Speaker 2: the company and using their you know, sales list in 119 00:06:37,400 --> 00:06:41,560 Speaker 2: his personal personal relationships with people as a salesperson to 120 00:06:41,680 --> 00:06:45,640 Speaker 2: sell his own stuff while he was working as a 121 00:06:45,680 --> 00:06:48,520 Speaker 2: sales manager for this company, and so he got fired. 122 00:06:48,560 --> 00:06:50,560 Speaker 1: Yeah, on those sales calls he would be like, yeah, 123 00:06:50,560 --> 00:06:53,680 Speaker 1: I've got these great daycin products, but also I want 124 00:06:53,720 --> 00:06:56,039 Speaker 1: to show you these too, So he was not only 125 00:06:56,080 --> 00:06:58,960 Speaker 1: using company contexts, he was using company time too. It's 126 00:06:59,000 --> 00:07:02,360 Speaker 1: about as bad a thing you can do as a salesman, essentially. 127 00:07:02,520 --> 00:07:05,360 Speaker 2: Yeah, And it wasn't long after that that the Beanie 128 00:07:05,360 --> 00:07:06,119 Speaker 2: baby came along. 129 00:07:06,560 --> 00:07:10,320 Speaker 1: No, that was so it was nineteen eighty when he 130 00:07:10,360 --> 00:07:13,360 Speaker 1: lost the job. He apparently moved to Rome. He went 131 00:07:13,360 --> 00:07:15,360 Speaker 1: to go visit some friends and ended up living there 132 00:07:15,400 --> 00:07:19,320 Speaker 1: for a few years and when he came back, he 133 00:07:19,520 --> 00:07:23,360 Speaker 1: was inspired to keep going in the toy industry. I 134 00:07:23,360 --> 00:07:25,880 Speaker 1: guess it kind of got under his skin. And he'd 135 00:07:25,920 --> 00:07:29,640 Speaker 1: seen some toy cats there in Rome, he said, and 136 00:07:29,680 --> 00:07:32,840 Speaker 1: he was inspired to create not beanie babies at first, 137 00:07:32,880 --> 00:07:35,600 Speaker 1: but his first plush toys, which was a line of 138 00:07:35,720 --> 00:07:42,000 Speaker 1: cats laying down, pretty fluffy. They looked they were fully stuffed, 139 00:07:42,040 --> 00:07:44,240 Speaker 1: which is a big difference between them and beanie babies. 140 00:07:44,440 --> 00:07:48,119 Speaker 1: And then for every cat, there was a Himalayan version 141 00:07:48,160 --> 00:07:51,640 Speaker 1: of it. And they were pretty cute little cats. But 142 00:07:51,680 --> 00:07:53,560 Speaker 1: the thing that he did that I think really kind 143 00:07:53,560 --> 00:07:56,440 Speaker 1: of helped sell these things because they were like a 144 00:07:56,440 --> 00:08:00,360 Speaker 1: modest successive scene it described as that he gave them 145 00:08:00,440 --> 00:08:03,520 Speaker 1: names they were in They weren't just some stuffed cat. 146 00:08:03,640 --> 00:08:07,320 Speaker 1: This was Smoky, this was Peaches. Like these these cats 147 00:08:07,320 --> 00:08:11,000 Speaker 1: were individuals. They had an identity and that made them 148 00:08:11,040 --> 00:08:12,160 Speaker 1: that much more lovable. 149 00:08:13,040 --> 00:08:16,040 Speaker 2: Yeah, and they were larger. They were about seventeen inches. 150 00:08:16,200 --> 00:08:19,600 Speaker 2: They larger than beanie babies would be. They would cost 151 00:08:19,640 --> 00:08:22,760 Speaker 2: more than beanie babies at twenty bucks. And like you said, 152 00:08:22,800 --> 00:08:26,080 Speaker 2: they were stuffed, but not stuffed with the you know, 153 00:08:26,160 --> 00:08:28,160 Speaker 2: kind of genius of the I don't know about genius. 154 00:08:28,160 --> 00:08:31,920 Speaker 2: That's probably stretching that word. Sure, let's just say the 155 00:08:32,120 --> 00:08:35,480 Speaker 2: fairly smart thing that he did with beanie babies was 156 00:08:35,559 --> 00:08:39,120 Speaker 2: he stuffed them with beads like a like a what's 157 00:08:39,160 --> 00:08:43,320 Speaker 2: it called the bean bag chair, Yeah, pretty much, and 158 00:08:43,400 --> 00:08:45,560 Speaker 2: didn't overstuff it so you could move them around and 159 00:08:45,880 --> 00:08:48,160 Speaker 2: pose them and they could, you know, droop over your 160 00:08:48,160 --> 00:08:50,720 Speaker 2: shoulder and stuff like that, not like a regular sort 161 00:08:50,720 --> 00:08:54,440 Speaker 2: of fully stuffed whatever. They stuffed those things with whatever 162 00:08:54,600 --> 00:08:58,040 Speaker 2: weird chemical stuffing. 163 00:08:58,840 --> 00:09:01,800 Speaker 1: Oh, like the little styri foam pellets or the event 164 00:09:02,640 --> 00:09:06,680 Speaker 1: tyrofoam fiber that's kind of like a yeah, fibers. 165 00:09:07,040 --> 00:09:09,120 Speaker 2: Yeah, I mean those are the cheapest ones that you 166 00:09:09,120 --> 00:09:11,800 Speaker 2: would get as like a prize at an amusement bark. Yes, 167 00:09:12,000 --> 00:09:14,920 Speaker 2: that literal styrophoam balls. 168 00:09:15,200 --> 00:09:17,080 Speaker 1: Right, And that was a big That was a big 169 00:09:17,120 --> 00:09:21,520 Speaker 1: deal about his beanie babies because they were high quality. 170 00:09:21,880 --> 00:09:25,440 Speaker 1: They were very well made from the outset. He was 171 00:09:25,720 --> 00:09:29,760 Speaker 1: all up the bottom of the South Korean manufacturers he 172 00:09:29,800 --> 00:09:32,480 Speaker 1: had partnered with to make these things. He was really 173 00:09:32,520 --> 00:09:35,920 Speaker 1: involved in the design and manufacturing process, so these were 174 00:09:36,000 --> 00:09:40,400 Speaker 1: really high quality dolls. But he made a very conscious 175 00:09:40,400 --> 00:09:43,800 Speaker 1: decision to sell beanie babies at five bucks a pop, 176 00:09:44,200 --> 00:09:48,960 Speaker 1: which he said that that was the kids could typically 177 00:09:49,000 --> 00:09:52,360 Speaker 1: buy that with their allowance money, because, as we'll forget 178 00:09:52,480 --> 00:09:55,400 Speaker 1: multiple times throughout this episode, these were originally meant for 179 00:09:55,600 --> 00:09:58,520 Speaker 1: kids to buy the Beanie Babies were. So that was 180 00:09:58,559 --> 00:10:00,360 Speaker 1: a really big deal because he came out he was 181 00:10:00,360 --> 00:10:01,559 Speaker 1: one of the first people to come out with a 182 00:10:01,640 --> 00:10:05,040 Speaker 1: high quality toy at a price point of something you 183 00:10:05,040 --> 00:10:08,559 Speaker 1: would get at like the County Fair something as a prize, 184 00:10:08,640 --> 00:10:12,480 Speaker 1: but instead it was a good, good quality plush toy. 185 00:10:13,320 --> 00:10:16,480 Speaker 2: Yeah, exactly. And so this was nineteen ninety three for 186 00:10:16,600 --> 00:10:19,000 Speaker 2: the actual launch of the Beanie Baby, which launched with 187 00:10:19,480 --> 00:10:24,400 Speaker 2: Brownie the bear yep and Pinchers the Lobster, and like 188 00:10:24,520 --> 00:10:26,880 Speaker 2: a Cabbage Patch kid, it came with a date of birth. 189 00:10:26,920 --> 00:10:29,400 Speaker 2: He used the name like he you know, originally did 190 00:10:29,440 --> 00:10:33,040 Speaker 2: with those fully stuffed cats or kiddies. I guess fully 191 00:10:33,080 --> 00:10:37,880 Speaker 2: stuffed cat sounds gross. It's like ad t reduction including 192 00:10:37,880 --> 00:10:40,360 Speaker 2: the date of birth. And then also another key was 193 00:10:40,360 --> 00:10:43,600 Speaker 2: this little short poem and their little heart shaped tag 194 00:10:44,040 --> 00:10:46,280 Speaker 2: turned out to be a bit of marketing genius. It 195 00:10:46,320 --> 00:10:49,040 Speaker 2: was just just an extra little something to make it 196 00:10:49,080 --> 00:10:52,760 Speaker 2: different to appeal to a kid because you gotta. Even 197 00:10:52,760 --> 00:10:54,560 Speaker 2: if it ended up being a thing that adults tried 198 00:10:54,559 --> 00:10:57,200 Speaker 2: to collect because you know, they thought it was valuable, 199 00:10:57,520 --> 00:10:59,440 Speaker 2: it never would have gotten there if he hadn't have 200 00:10:59,480 --> 00:11:01,640 Speaker 2: made a toy that kids really love to begin with. 201 00:11:02,040 --> 00:11:04,760 Speaker 1: Right Also, I mean, he wasn't the first to do that. 202 00:11:04,800 --> 00:11:06,920 Speaker 1: This was a good ten years after the Cabbage Patch 203 00:11:07,000 --> 00:11:09,320 Speaker 1: kids and their adoption papers and all that stuff, But 204 00:11:09,360 --> 00:11:12,440 Speaker 1: it's still it is a good marketing technique, for sure, 205 00:11:12,440 --> 00:11:15,640 Speaker 1: and it did work. But the thing that made beanie 206 00:11:15,640 --> 00:11:20,880 Speaker 1: babies really kind of take off was multifold. Part of 207 00:11:20,920 --> 00:11:26,000 Speaker 1: it was his marketing scheme. He had a really brilliant idea, 208 00:11:26,520 --> 00:11:31,840 Speaker 1: which was only certain kinds of stores could carry beanie babies, 209 00:11:31,880 --> 00:11:33,959 Speaker 1: and you actually had to be a licensed beanie baby 210 00:11:34,000 --> 00:11:38,520 Speaker 1: retailer to sell beanie babies legally or legitimately. And those 211 00:11:38,559 --> 00:11:44,319 Speaker 1: stores were like Hallmark stores, locally owned gift stores, hospital 212 00:11:44,360 --> 00:11:49,600 Speaker 1: gift shops, like small stores. So that right off the 213 00:11:49,640 --> 00:11:53,920 Speaker 1: bat canceled any chance of anyone I saw it described 214 00:11:53,920 --> 00:11:56,320 Speaker 1: it going into like a big box store like a 215 00:11:56,360 --> 00:11:59,559 Speaker 1: Walmart or something and seeing a bargain bin of beanie 216 00:11:59,600 --> 00:12:03,280 Speaker 1: babies lumped together for fifty percent off. So the fact 217 00:12:03,280 --> 00:12:06,480 Speaker 1: that that didn't that possibility didn't exist. Someone couldn't see 218 00:12:06,480 --> 00:12:10,800 Speaker 1: that automatically made it. They were just higher status than 219 00:12:10,800 --> 00:12:13,760 Speaker 1: they otherwise would have been because he made enough to 220 00:12:13,800 --> 00:12:18,520 Speaker 1: sell to huge retailers like that. He decided deliberately not 221 00:12:18,679 --> 00:12:19,840 Speaker 1: to do that for that reason. 222 00:12:20,760 --> 00:12:23,200 Speaker 2: Yeah, super smart. I mean, if you can create a 223 00:12:23,440 --> 00:12:29,200 Speaker 2: scarcity and the illusion that what you're peddling is like 224 00:12:29,800 --> 00:12:33,839 Speaker 2: limited and collectible, yeah, then you're going to do pretty well. 225 00:12:34,160 --> 00:12:36,600 Speaker 2: And that's what he did. But not only by limiting 226 00:12:36,600 --> 00:12:38,160 Speaker 2: the amount of stores that could be sold in, but 227 00:12:38,679 --> 00:12:41,640 Speaker 2: he also limited the number of toys that these stores 228 00:12:41,640 --> 00:12:45,440 Speaker 2: could even buy, Like that Hallmark store once they you know, 229 00:12:45,480 --> 00:12:47,400 Speaker 2: really talk took off, couldn't be like, hey, we're going 230 00:12:47,480 --> 00:12:50,400 Speaker 2: to dedicate half our store to these things now because 231 00:12:50,400 --> 00:12:53,320 Speaker 2: they're selling like hotcakes. So he would dole them out 232 00:12:53,360 --> 00:12:56,520 Speaker 2: and limited numbers to the stores, and each of those 233 00:12:56,559 --> 00:12:59,880 Speaker 2: stores only had certain products, like you know, you might 234 00:13:00,120 --> 00:13:03,280 Speaker 2: have Spot the Dog and Squealer the Pig at one store, 235 00:13:03,880 --> 00:13:06,640 Speaker 2: or Chocolate the Moose and Flash the Dolphin at another. 236 00:13:07,320 --> 00:13:10,839 Speaker 2: And that creates a situation then where kids are like, 237 00:13:11,480 --> 00:13:15,199 Speaker 2: well I got a you know, like completing the collection 238 00:13:15,280 --> 00:13:19,400 Speaker 2: as a classic kids toy scam. 239 00:13:19,040 --> 00:13:24,320 Speaker 1: For sure, Yeah, collect exactly. And so you would have 240 00:13:24,360 --> 00:13:26,760 Speaker 1: to go around town to multiple stores in your town 241 00:13:27,240 --> 00:13:30,839 Speaker 1: to get the ones that were available, and because they 242 00:13:30,880 --> 00:13:34,360 Speaker 1: were allowed only by limited amounts, frequently those things were 243 00:13:34,360 --> 00:13:37,000 Speaker 1: sold out. So the idea that these things were scarce 244 00:13:37,400 --> 00:13:42,520 Speaker 1: collector's items was manufactured out of the gate by Ty 245 00:13:42,600 --> 00:13:46,680 Speaker 1: Warner and his marketing skit. I almost said scam, but scheme, 246 00:13:46,720 --> 00:13:49,800 Speaker 1: I think is a better way to put Yeah. 247 00:13:49,840 --> 00:13:52,480 Speaker 2: The other big thing is that this coincided with the 248 00:13:52,559 --> 00:13:57,840 Speaker 2: rise of the Internet. There's a great scene in the movie. 249 00:13:58,280 --> 00:14:01,439 Speaker 2: There's a movie that's out now, I think an Apple 250 00:14:01,480 --> 00:14:03,560 Speaker 2: original called The Beanie Bubble. 251 00:14:03,960 --> 00:14:07,240 Speaker 1: Yeah, I haven't seen it, right, did you watch it now? 252 00:14:07,600 --> 00:14:11,199 Speaker 2: The reviews aren't kind. I may watch it because I 253 00:14:11,280 --> 00:14:15,400 Speaker 2: love Zach Galifanakis, who plays Ty Warner and Elizabeth Banks 254 00:14:15,440 --> 00:14:18,560 Speaker 2: is in the movie is a sort of a thinly 255 00:14:18,640 --> 00:14:23,320 Speaker 2: veiled version of his former business partner and romantic partner, 256 00:14:23,360 --> 00:14:26,960 Speaker 2: I think, Patricia Roach. But in the movie, in the 257 00:14:27,000 --> 00:14:30,320 Speaker 2: trailer I saw today, Zach said, because you know, they 258 00:14:30,320 --> 00:14:32,200 Speaker 2: started a website and they were, you know, an early 259 00:14:32,240 --> 00:14:35,200 Speaker 2: website in those years. Yeah, Zach galifant Or I guess 260 00:14:35,280 --> 00:14:40,440 Speaker 2: Tyme Warner says, we broke the Internet thing. I thought 261 00:14:40,440 --> 00:14:42,200 Speaker 2: it was a pretty good line because the Internet was 262 00:14:42,200 --> 00:14:43,800 Speaker 2: so new. It him just like, I guess you know 263 00:14:43,920 --> 00:14:44,440 Speaker 2: there's a thing. 264 00:14:44,880 --> 00:14:48,040 Speaker 1: Yeah, apparently. So he had an employee named Lena Trevetti, 265 00:14:48,560 --> 00:14:51,400 Speaker 1: and she was a coder and this is like nineteen 266 00:14:51,480 --> 00:14:54,760 Speaker 1: ninety three ninety four, and she convinced ty Warner to 267 00:14:54,760 --> 00:14:58,000 Speaker 1: create a beanie baby's website because they were getting calls 268 00:14:58,040 --> 00:15:00,800 Speaker 1: and letters and stuff like that from people saying like, 269 00:15:01,040 --> 00:15:03,440 Speaker 1: this is my checklist? Is this accurate? Am I missing 270 00:15:03,440 --> 00:15:05,600 Speaker 1: any And they thought, well, let's just put like a 271 00:15:05,640 --> 00:15:08,880 Speaker 1: central place where all of the beanie babies can be listed, 272 00:15:08,880 --> 00:15:10,440 Speaker 1: and it can be a place where everybody who likes 273 00:15:10,440 --> 00:15:14,240 Speaker 1: beanie babies can come and learn and get excited about 274 00:15:14,280 --> 00:15:18,440 Speaker 1: beanie babies and buy beanie babies. Because starting in nineteen 275 00:15:18,520 --> 00:15:22,320 Speaker 1: ninety five, they started selling beanie babies on this website 276 00:15:22,800 --> 00:15:25,720 Speaker 1: and that was the same year that Amazon and eBay launched, 277 00:15:25,760 --> 00:15:28,080 Speaker 1: so they were one of the first e commerce sites 278 00:15:28,160 --> 00:15:29,400 Speaker 1: on the Internet too. 279 00:15:30,320 --> 00:15:33,360 Speaker 2: Yeah, which is amazing. The movie has a character named Maya, 280 00:15:34,200 --> 00:15:37,120 Speaker 2: who is again a thinly veiled version of Lena Trevetti, 281 00:15:37,160 --> 00:15:40,040 Speaker 2: which I'm curious why they didn't just use their real names. 282 00:15:41,000 --> 00:15:49,240 Speaker 1: They touted this as loosely based on Zach Bisonette's book, 283 00:15:50,680 --> 00:15:53,840 Speaker 1: and that some of it was fictitious, I think to 284 00:15:53,960 --> 00:15:56,760 Speaker 1: keep from getting sued. I get the impression that Ky 285 00:15:56,840 --> 00:16:00,600 Speaker 1: Warner is not shy about suing people well. 286 00:16:00,440 --> 00:16:02,960 Speaker 2: Which is interesting because he played Ty Warner in the movie. Like, 287 00:16:03,000 --> 00:16:04,400 Speaker 2: that's the only name that wasn't changed. 288 00:16:04,480 --> 00:16:06,920 Speaker 1: Yeah, I don't know why they did it, but they 289 00:16:07,000 --> 00:16:09,200 Speaker 1: definitely did it well. 290 00:16:09,320 --> 00:16:12,440 Speaker 2: Judging from the trailer, it seems that both the Bank's 291 00:16:12,560 --> 00:16:16,440 Speaker 2: character and the Maya character are kind of One of 292 00:16:16,480 --> 00:16:19,160 Speaker 2: the threads of the movies, as it was seemingly in 293 00:16:19,200 --> 00:16:21,920 Speaker 2: real life, was that there were at least a couple 294 00:16:21,960 --> 00:16:24,640 Speaker 2: of women in the organization that had a lot to 295 00:16:24,640 --> 00:16:27,680 Speaker 2: do with their growth in the sort of story is 296 00:16:27,720 --> 00:16:30,480 Speaker 2: that he never gave them enough credit, and that seems 297 00:16:30,480 --> 00:16:31,320 Speaker 2: to play out in the movie. 298 00:16:31,400 --> 00:16:35,920 Speaker 1: Oh yeah, he Like if you read any corporate write ups, 299 00:16:35,960 --> 00:16:39,560 Speaker 1: like press releases or the very rare interviews he's given, 300 00:16:40,040 --> 00:16:42,600 Speaker 1: like it sounds like the whole thing was just him, 301 00:16:42,960 --> 00:16:46,080 Speaker 1: just him. Yeah, And in part it was largely him 302 00:16:46,080 --> 00:16:49,600 Speaker 1: because he owned the company from the outset, always has 303 00:16:49,400 --> 00:16:52,480 Speaker 1: he's never sold one share. He didn't take it public. 304 00:16:52,720 --> 00:16:55,520 Speaker 1: It's been a privately owned company by him one hundred 305 00:16:55,520 --> 00:16:58,960 Speaker 1: percent as far as I know from the outset. So 306 00:16:59,080 --> 00:17:02,480 Speaker 1: he definitely, you know, really was the driving force in this, 307 00:17:02,560 --> 00:17:06,720 Speaker 1: but he had help that is largely unacknowledged publicly. That. Yeah, 308 00:17:06,760 --> 00:17:08,840 Speaker 1: it's a good thing that Zach Bisonette came along, and 309 00:17:09,359 --> 00:17:11,840 Speaker 1: also the people who made that the movie based on 310 00:17:11,960 --> 00:17:15,760 Speaker 1: Zach Bisonette's book to kind of shine a spotlight on 311 00:17:15,800 --> 00:17:19,080 Speaker 1: the other people of this, particularly women who helped him. 312 00:17:19,920 --> 00:17:22,840 Speaker 2: Yeah, Zach and Zach, that's right. 313 00:17:22,720 --> 00:17:26,040 Speaker 1: The two Zach's on the Zach attack against Ty Warrens. 314 00:17:27,800 --> 00:17:30,359 Speaker 2: The other thing that he did to sort of you know, 315 00:17:30,480 --> 00:17:33,439 Speaker 2: drive this, I mean, I guess we can call it 316 00:17:33,480 --> 00:17:36,479 Speaker 2: a fall scarcity is he had He was very secret 317 00:17:36,520 --> 00:17:40,160 Speaker 2: about the company. He didn't want people outside the company knowing, 318 00:17:40,280 --> 00:17:42,800 Speaker 2: like when they were going to launch a new kind 319 00:17:42,800 --> 00:17:46,680 Speaker 2: of toy, how many they were making. Right in nineteen 320 00:17:46,760 --> 00:17:49,600 Speaker 2: ninety five, he started retiring models that was huge and 321 00:17:49,640 --> 00:17:52,040 Speaker 2: then adding other ones. And he would just all of 322 00:17:52,080 --> 00:17:55,560 Speaker 2: a sudden drop like you know, this Marty Moose what 323 00:17:55,680 --> 00:17:59,000 Speaker 2: I call him something, the Moose, Chocolate Moose, chocolate moose 324 00:17:59,160 --> 00:18:02,880 Speaker 2: is gone, say, and if they're being baby people out 325 00:18:02,880 --> 00:18:05,240 Speaker 2: there like, no, chocolate moose never left. I'm just using 326 00:18:05,280 --> 00:18:06,200 Speaker 2: that as an example. 327 00:18:06,400 --> 00:18:07,280 Speaker 1: That's a good idea. 328 00:18:07,320 --> 00:18:09,080 Speaker 2: But they would just announce that on the website, and 329 00:18:09,119 --> 00:18:10,800 Speaker 2: all of a sudden, people are like, oh my god, 330 00:18:11,119 --> 00:18:14,440 Speaker 2: they've retired the moose, and you know, people are driving 331 00:18:14,440 --> 00:18:16,400 Speaker 2: around and trying to find them in those stores before 332 00:18:16,400 --> 00:18:16,960 Speaker 2: they're all gone. 333 00:18:17,160 --> 00:18:21,120 Speaker 1: Yeah, that was a deliberate thing to do as well 334 00:18:21,160 --> 00:18:24,879 Speaker 1: to create the further scarcity, like legitimate scarcity. But apparently 335 00:18:25,160 --> 00:18:28,760 Speaker 1: he fell into that backwards or he stumbled into it, 336 00:18:29,040 --> 00:18:32,400 Speaker 1: because we said that he was really involved in the design. 337 00:18:32,960 --> 00:18:36,200 Speaker 1: After these things would launch, he would like see one 338 00:18:36,240 --> 00:18:38,320 Speaker 1: and be like, that's too orange. I want it more red, 339 00:18:38,600 --> 00:18:40,480 Speaker 1: And all of a sudden I saw a pinchy. The 340 00:18:40,880 --> 00:18:44,840 Speaker 1: lobster would be a much deeper red. Well, they'd stop 341 00:18:44,920 --> 00:18:48,160 Speaker 1: producing the orangish red one, and these beanie baby collectors 342 00:18:48,200 --> 00:18:50,439 Speaker 1: would go bonkers trying to find the other one. He 343 00:18:50,480 --> 00:18:54,879 Speaker 1: started to notice that, and so he created real scarcity 344 00:18:54,920 --> 00:18:58,320 Speaker 1: by deliberately retiring some just out of the blue. People 345 00:18:58,320 --> 00:19:01,520 Speaker 1: would go scramble to find them, and then retailers, most 346 00:19:01,560 --> 00:19:06,239 Speaker 1: importantly would start stockpiling everything that he had that they 347 00:19:06,240 --> 00:19:08,920 Speaker 1: could sell, say the orange Pinchy. 348 00:19:09,200 --> 00:19:13,120 Speaker 2: Yeah. He was also smart enough to to realize that 349 00:19:13,440 --> 00:19:17,400 Speaker 2: the Cabbage Patch kids, like when they when that bubble burst, 350 00:19:17,560 --> 00:19:20,080 Speaker 2: it just kind of all went away, and so he 351 00:19:20,080 --> 00:19:22,480 Speaker 2: would do things like, hey, Hallmark, if you want to 352 00:19:22,560 --> 00:19:25,600 Speaker 2: order these beanie babies, you gotta also order some of 353 00:19:25,600 --> 00:19:28,639 Speaker 2: this other stuff that I'm selling. It's not as nearly 354 00:19:28,640 --> 00:19:31,760 Speaker 2: as popular, but he tried to increase revenue sort of 355 00:19:31,800 --> 00:19:34,760 Speaker 2: across the company, So he wasn't all in on the beanie. 356 00:19:34,400 --> 00:19:37,400 Speaker 1: Baby, right. I say we take a break and come 357 00:19:37,440 --> 00:19:39,679 Speaker 1: back and talk about how McDonald's factors into this. 358 00:19:39,720 --> 00:19:41,360 Speaker 2: What do you think, Mick? 359 00:19:41,440 --> 00:19:41,480 Speaker 1: What? 360 00:19:42,080 --> 00:19:45,680 Speaker 2: Yeah, lately I've been learning some stuff. 361 00:19:45,520 --> 00:19:51,800 Speaker 3: About in Samnia or Alumnia. How about the one on 362 00:19:52,240 --> 00:19:57,800 Speaker 3: border like disorder that order order that one be born. 363 00:19:57,960 --> 00:20:25,880 Speaker 3: But it was so nice eldest who shot shot. 364 00:20:29,560 --> 00:20:32,199 Speaker 1: Okay, Chuck. So we said McDonald's factors into this. Like 365 00:20:32,240 --> 00:20:35,760 Speaker 1: any great American economic bubble story, McDonald's is going to 366 00:20:35,840 --> 00:20:39,560 Speaker 1: play some role in it whatsoever, somehow, some way. And 367 00:20:40,160 --> 00:20:43,920 Speaker 1: McDonald's is the one that basically said if you are 368 00:20:44,000 --> 00:20:46,400 Speaker 1: just kind of out there on the margins, and don't 369 00:20:46,440 --> 00:20:48,760 Speaker 1: really know what's going on in this beanie baby collector 370 00:20:48,800 --> 00:20:52,920 Speaker 1: world growing under your very nose. This McDonald's happy Meal 371 00:20:53,000 --> 00:20:56,560 Speaker 1: promotion is going to just blow the doors off of 372 00:20:56,600 --> 00:20:59,879 Speaker 1: any illusions that beanie babies are not a cultural force 373 00:21:00,000 --> 00:21:00,800 Speaker 1: to be reckoned with. 374 00:21:01,960 --> 00:21:04,280 Speaker 2: Yeah. Over a couple of years, I think they had 375 00:21:04,280 --> 00:21:07,520 Speaker 2: two versions in ninety seven and ninety eight where they 376 00:21:07,720 --> 00:21:12,920 Speaker 2: there were hundreds of millions of teeny babies. These even 377 00:21:12,960 --> 00:21:15,280 Speaker 2: smaller obviously because it was, you know, to fit into 378 00:21:15,320 --> 00:21:15,840 Speaker 2: a happy meal. 379 00:21:15,920 --> 00:21:16,720 Speaker 1: Yeah, teeny beanies. 380 00:21:17,640 --> 00:21:19,159 Speaker 2: Yeah, what I say, teeny babies. 381 00:21:19,160 --> 00:21:19,800 Speaker 1: It works too. 382 00:21:20,600 --> 00:21:24,199 Speaker 2: I like teeny babies. I like teeny babies too, teeny beanies. 383 00:21:24,840 --> 00:21:27,720 Speaker 2: H And you know, even if your thing is already popular, 384 00:21:27,800 --> 00:21:30,119 Speaker 2: all of a sudden, if hundreds of millions of these 385 00:21:30,119 --> 00:21:33,040 Speaker 2: things are going out in Happy meals and you know, 386 00:21:33,160 --> 00:21:35,800 Speaker 2: the most popular, you know, fast food restaurant chain in 387 00:21:35,840 --> 00:21:39,800 Speaker 2: the world, then it's gonna just skyrocket this thing even further. 388 00:21:39,880 --> 00:21:41,000 Speaker 2: And that's exactly what it did. 389 00:21:41,200 --> 00:21:44,119 Speaker 1: Yeah, the nineteen ninety eight one, the second one that 390 00:21:44,160 --> 00:21:46,480 Speaker 1: they did where you could get teeny beanies in a 391 00:21:46,600 --> 00:21:52,640 Speaker 1: happy meal. The first weekend of that promotion, McDonald saw 392 00:21:52,840 --> 00:21:56,879 Speaker 1: the highest increase in sales in its corporate history. It 393 00:21:56,920 --> 00:21:59,040 Speaker 1: had never sold more in any weekend in the history 394 00:21:59,080 --> 00:22:02,320 Speaker 1: of McDonald's than it did at the beginning of that 395 00:22:02,400 --> 00:22:07,120 Speaker 1: second Beanie Baby's promotion, and people were ordering as many 396 00:22:07,119 --> 00:22:09,320 Speaker 1: Happy Meals as they were allowed to order and telling 397 00:22:09,359 --> 00:22:11,520 Speaker 1: the McDonald's workers just keep the food, I just want 398 00:22:11,520 --> 00:22:14,679 Speaker 1: the Beanie babies. McDonald's had to set up rules like 399 00:22:14,760 --> 00:22:17,680 Speaker 1: individual franchises had their own rules. It was really patchwork 400 00:22:18,040 --> 00:22:21,880 Speaker 1: where you could say, get five Happy Meals per order 401 00:22:22,760 --> 00:22:25,160 Speaker 1: or per visit, and you had to have a two 402 00:22:25,280 --> 00:22:28,600 Speaker 1: hour waiting period in between visits. So people would like 403 00:22:28,640 --> 00:22:30,560 Speaker 1: just go for McDonald's and McDonald's and then just go 404 00:22:30,600 --> 00:22:32,760 Speaker 1: on like a circuit to get as many of the 405 00:22:32,760 --> 00:22:36,520 Speaker 1: Beanie Babies as they possibly could. People were tackling like 406 00:22:36,560 --> 00:22:39,080 Speaker 1: delivery people showing up with the boxes of the new 407 00:22:39,119 --> 00:22:43,439 Speaker 1: Beanie Babies. It was nuts what people did just for 408 00:22:43,520 --> 00:22:47,200 Speaker 1: the McDonald's version of the Beanie Babies. 409 00:22:48,119 --> 00:22:51,680 Speaker 2: Yeah, that McDonald's record. That even counts passing the Great 410 00:22:51,760 --> 00:22:55,040 Speaker 2: McRib Feast of ninety two, the previous record holder. 411 00:22:56,240 --> 00:22:59,120 Speaker 1: The mcrib's back Right now, I saw I've been meaning 412 00:22:59,160 --> 00:22:59,960 Speaker 1: to go get one. 413 00:23:00,160 --> 00:23:01,359 Speaker 2: Talk about false scarcity. 414 00:23:01,720 --> 00:23:03,200 Speaker 1: Yeah, same thing for sure. 415 00:23:03,400 --> 00:23:04,840 Speaker 2: I mean, I mean they could put that on their 416 00:23:04,880 --> 00:23:05,880 Speaker 2: menu at any time, right. 417 00:23:05,880 --> 00:23:08,479 Speaker 1: Totally for sure. You know that the fat cats at 418 00:23:08,560 --> 00:23:11,520 Speaker 1: McDonald's Corporate are eating mcribs every day of the year. 419 00:23:11,800 --> 00:23:16,200 Speaker 2: Yeah, and the employee lounge is just stocked with them. Right. 420 00:23:16,840 --> 00:23:21,520 Speaker 1: But all this that's going on, Chuck is underscores a 421 00:23:21,640 --> 00:23:25,959 Speaker 1: larger cultural thing, and that is that people are buying 422 00:23:26,000 --> 00:23:27,960 Speaker 1: these beanie babies not just because they think they're the 423 00:23:28,000 --> 00:23:31,400 Speaker 1: cutest thing on two legs, but because it has become 424 00:23:32,960 --> 00:23:38,160 Speaker 1: largely widely accepted that they are a sound investment if 425 00:23:38,160 --> 00:23:41,639 Speaker 1: you want to diversify your portfolio, or more often was 426 00:23:41,680 --> 00:23:44,879 Speaker 1: the case, make your entire portfolio just beanie babies. 427 00:23:45,840 --> 00:23:48,200 Speaker 2: Yeah, you know this was by the like you said, 428 00:23:48,280 --> 00:23:51,560 Speaker 2: the cabbage Patch kids had already come and gone. Everyone 429 00:23:51,640 --> 00:23:53,600 Speaker 2: has already known at this point about the you know, 430 00:23:53,760 --> 00:23:58,240 Speaker 2: Star Wars collectibles and baseball cards and trading cards. So 431 00:23:58,720 --> 00:24:01,480 Speaker 2: the idea, I think there are certain people out there, 432 00:24:01,520 --> 00:24:04,359 Speaker 2: after all those things happened, that are always sort of 433 00:24:04,359 --> 00:24:07,640 Speaker 2: looking for that next thing as a you know, sort 434 00:24:07,680 --> 00:24:11,719 Speaker 2: of alternative investment. If I can, you know, buy fifty 435 00:24:11,720 --> 00:24:14,119 Speaker 2: beanie babies and put them in a box and just 436 00:24:14,160 --> 00:24:16,600 Speaker 2: sit on them and that'll put my kids through college 437 00:24:16,640 --> 00:24:19,359 Speaker 2: one day. Yeah, and that's you know a lot of 438 00:24:19,359 --> 00:24:22,000 Speaker 2: people did stuff like that. I think you mentioned eBay 439 00:24:22,400 --> 00:24:26,760 Speaker 2: had launched very soon afterward. They launched ninety five, and 440 00:24:26,840 --> 00:24:29,720 Speaker 2: in nineteen ninety seven, this is the other most staggering 441 00:24:29,720 --> 00:24:33,840 Speaker 2: set of the show to me, six percent of all 442 00:24:34,000 --> 00:24:36,560 Speaker 2: of eBay was beanie baby sales. 443 00:24:36,720 --> 00:24:40,280 Speaker 1: Yeah, and that nuts. So the secondary market really did 444 00:24:40,760 --> 00:24:45,240 Speaker 1: grow up, and there really was like a huge market 445 00:24:45,320 --> 00:24:48,680 Speaker 1: for beanie babies that say had been retired, and one 446 00:24:48,720 --> 00:24:50,679 Speaker 1: that you had bought for five dollars and kept in 447 00:24:50,720 --> 00:24:54,320 Speaker 1: the package, you could sell for hundreds of dollars on 448 00:24:54,400 --> 00:24:57,120 Speaker 1: eBay legitimately in the in the mid to late nineties. 449 00:24:57,880 --> 00:24:59,880 Speaker 2: Yeah, So this really. 450 00:24:59,720 --> 00:25:03,879 Speaker 1: Was like it wasn't like everybody was just hoping beyond 451 00:25:04,000 --> 00:25:06,560 Speaker 1: hope that their beanie babies were going to increase in value. 452 00:25:06,680 --> 00:25:11,160 Speaker 1: They were increasing value before their very eyes. So people 453 00:25:11,160 --> 00:25:13,119 Speaker 1: who weren't sucked into it were like, this is the 454 00:25:13,200 --> 00:25:16,600 Speaker 1: dumbest thing I've ever seen. And if there's ever been 455 00:25:16,600 --> 00:25:20,440 Speaker 1: an economic bubble, this is it. And yet people were 456 00:25:20,440 --> 00:25:23,159 Speaker 1: buying these things for like long term investing. They were 457 00:25:23,200 --> 00:25:26,680 Speaker 1: buying them hanging on to them for twenty years or 458 00:25:26,720 --> 00:25:29,520 Speaker 1: thirty years from now. The people who were actually trading 459 00:25:30,720 --> 00:25:33,040 Speaker 1: in the moment are the ones who might have made 460 00:25:33,040 --> 00:25:35,880 Speaker 1: money off of it. But that's pretty much the only 461 00:25:35,920 --> 00:25:36,560 Speaker 1: people who did. 462 00:25:37,440 --> 00:25:40,480 Speaker 2: Yeah, for sure. It also created a sort of an 463 00:25:40,480 --> 00:25:44,199 Speaker 2: industry around it. You found some examples of people that 464 00:25:44,280 --> 00:25:47,119 Speaker 2: made a lot of money just in the ancillary beanie 465 00:25:47,119 --> 00:25:50,240 Speaker 2: baby market by doing things like writing books about stuff. 466 00:25:50,920 --> 00:25:54,120 Speaker 2: This woman, Peggy Gallagher, she was a paralegal. She made 467 00:25:54,160 --> 00:25:57,200 Speaker 2: two hundred grand on a book that she self published 468 00:25:57,200 --> 00:26:01,240 Speaker 2: called the Beanie Baby Phenomenon, and then started I imagine, 469 00:26:01,240 --> 00:26:03,640 Speaker 2: a pretty good deal of money as an official, well 470 00:26:03,680 --> 00:26:08,480 Speaker 2: not official, but as just an experienced beanie authenticator. Another 471 00:26:08,520 --> 00:26:14,399 Speaker 2: woman named Mary Beth Sobaluski, she was an IBM systems engineer, 472 00:26:14,920 --> 00:26:17,520 Speaker 2: and she just made sort of the go to list, 473 00:26:17,720 --> 00:26:23,920 Speaker 2: like the Bible basically of beanie baby pricing and made 474 00:26:23,960 --> 00:26:26,320 Speaker 2: a lot of money off that, and also started putting 475 00:26:26,320 --> 00:26:29,159 Speaker 2: out a magazine. Yeah, was it a monthly? 476 00:26:29,960 --> 00:26:31,840 Speaker 1: Yes, it was based around the price list, Like did 477 00:26:31,880 --> 00:26:35,359 Speaker 1: you ever collect or read Beckett's Monthly for baseball cards? 478 00:26:35,400 --> 00:26:36,280 Speaker 1: It's just a big price. 479 00:26:36,520 --> 00:26:37,280 Speaker 2: But I knew about it. 480 00:26:37,280 --> 00:26:39,920 Speaker 1: Okay, it's basically that, but for beanie babies it's called 481 00:26:39,920 --> 00:26:43,240 Speaker 1: Mary Bethy Beanbag World. They sold six hundred and fifty 482 00:26:43,359 --> 00:26:46,800 Speaker 1: thousand copies a month at its peak for six bucks 483 00:26:46,840 --> 00:26:49,320 Speaker 1: a pop. So it's almost three million dollars a run 484 00:26:49,640 --> 00:26:53,240 Speaker 1: per issue. Yeah, for beanie Baby's price guides. Right, But 485 00:26:53,359 --> 00:26:56,719 Speaker 1: she really went to town with it. It wasn't you know, 486 00:26:56,880 --> 00:27:01,920 Speaker 1: just based on nothing. She and her asistance like called dealers, 487 00:27:02,000 --> 00:27:04,080 Speaker 1: beanie baby dealers to find out what their prices were, 488 00:27:04,160 --> 00:27:08,359 Speaker 1: what was selling really fast? They were right, right, They 489 00:27:08,400 --> 00:27:11,040 Speaker 1: were following eBay prices like they were. It was a 490 00:27:11,080 --> 00:27:14,760 Speaker 1: legitimate Olivia putt. It was the gold standard price list 491 00:27:14,880 --> 00:27:19,440 Speaker 1: for a reason, you know. So and Mary Mary Beth 492 00:27:19,600 --> 00:27:25,560 Speaker 1: Sobuleuski is another woman who was often overlooked for the 493 00:27:25,600 --> 00:27:29,000 Speaker 1: contributions she made to the beanie baby mania, because, in 494 00:27:29,040 --> 00:27:32,000 Speaker 1: addition to creating the gold standard price list, she was 495 00:27:32,040 --> 00:27:38,159 Speaker 1: one of the original self described Chicago suburban soccer moms 496 00:27:38,440 --> 00:27:42,040 Speaker 1: who started trading beanie babies in the first place, and 497 00:27:42,119 --> 00:27:46,680 Speaker 1: apparently their fervor in trading beanie babies in suburban Chicago 498 00:27:46,920 --> 00:27:50,119 Speaker 1: actually kicked off the national trend of collecting and trading 499 00:27:50,119 --> 00:27:54,400 Speaker 1: beanie babies and and they essentially created the secondary market. 500 00:27:54,600 --> 00:27:56,639 Speaker 1: There's an HBO documentary a couple of years ago, I 501 00:27:56,680 --> 00:27:59,800 Speaker 1: think called Beanie beating Mania that really does a good 502 00:27:59,840 --> 00:28:02,560 Speaker 1: job was shining a light on them and their role 503 00:28:02,600 --> 00:28:04,200 Speaker 1: and contribution to the whole thing too. 504 00:28:05,240 --> 00:28:09,320 Speaker 2: So we've had a documentary now, a feature film. 505 00:28:10,119 --> 00:28:15,040 Speaker 1: Yes, and Broadway Broadways next and then James Missioner is 506 00:28:15,040 --> 00:28:19,000 Speaker 1: coming back to life to write an epic novel about it. 507 00:28:19,040 --> 00:28:22,680 Speaker 2: That'd be pretty amazing. Speaking of amazing, there are also 508 00:28:22,720 --> 00:28:26,959 Speaker 2: some amazing stories about just how kind of crazy thing 509 00:28:27,000 --> 00:28:31,640 Speaker 2: scott in many different ways, one of which is a 510 00:28:31,800 --> 00:28:36,000 Speaker 2: nineteen ninety nine divorce case in Las Vegas where this 511 00:28:36,080 --> 00:28:39,800 Speaker 2: couple was divorcing and they had a lot of combined 512 00:28:39,840 --> 00:28:42,480 Speaker 2: assets in the form of beanie babies that they thought, 513 00:28:42,640 --> 00:28:44,040 Speaker 2: you know, we're worth a lot and they may have 514 00:28:44,080 --> 00:28:47,320 Speaker 2: been worth a lot of money their collection, and they 515 00:28:47,640 --> 00:28:49,320 Speaker 2: there's a very great picture if you look it up 516 00:28:49,360 --> 00:28:51,240 Speaker 2: on the internet, just type in you know, like Vegas 517 00:28:51,280 --> 00:28:54,960 Speaker 2: beanie baby divorced couple and they brought all these beanie 518 00:28:55,000 --> 00:28:58,240 Speaker 2: babies in on the floor and the judge said, like 519 00:28:59,080 --> 00:29:02,320 Speaker 2: choosing a team recess, you just go one at a time, 520 00:29:02,480 --> 00:29:04,200 Speaker 2: and each of you pick out a beanie baby that 521 00:29:04,200 --> 00:29:06,440 Speaker 2: you're going to keep for yourself, and it's just a 522 00:29:06,560 --> 00:29:08,240 Speaker 2: very kind of funny looking photo. 523 00:29:08,360 --> 00:29:12,000 Speaker 1: It is until you read, like some of the quotes 524 00:29:12,040 --> 00:29:15,360 Speaker 1: from the woman involved in the divorce case, the wife 525 00:29:15,840 --> 00:29:19,160 Speaker 1: who was like this, it was really, you know, demoralizing 526 00:29:19,240 --> 00:29:22,400 Speaker 1: and degrading to have to be forced to do that. 527 00:29:22,480 --> 00:29:25,400 Speaker 1: She was really upset that the judge made her and 528 00:29:25,440 --> 00:29:28,920 Speaker 1: her ex husband do that, but it really, yes, she was. 529 00:29:28,960 --> 00:29:31,920 Speaker 1: She was not happy about it at all. But it 530 00:29:31,960 --> 00:29:34,320 Speaker 1: was like the whole thing was worth five grand, I 531 00:29:34,320 --> 00:29:36,280 Speaker 1: think they said. But that was five grand at the time, 532 00:29:36,600 --> 00:29:38,880 Speaker 1: and people were speculating on beanie babies, so I think 533 00:29:38,920 --> 00:29:41,040 Speaker 1: could have been worth a million dollars that pile of 534 00:29:41,040 --> 00:29:43,000 Speaker 1: beanie babies, which is why they went to the trouble 535 00:29:43,040 --> 00:29:45,520 Speaker 1: of selecting them like that, one at a time. 536 00:29:47,280 --> 00:29:49,600 Speaker 2: I don't know. I mean, I guess everyone's entitled to 537 00:29:49,640 --> 00:29:52,320 Speaker 2: their own opinion. It's her life, but degrading. 538 00:29:53,320 --> 00:29:55,200 Speaker 1: I don't think she used the word degrading, but it 539 00:29:55,240 --> 00:29:57,640 Speaker 1: was it was along those lines I'm paraphrasing. 540 00:29:57,840 --> 00:30:00,800 Speaker 2: Okay, I would have felt more silly unless he like 541 00:30:01,280 --> 00:30:02,880 Speaker 2: tied them both up and made them do it with 542 00:30:02,920 --> 00:30:06,040 Speaker 2: their mouth or something that's degrading. Yeah. 543 00:30:06,200 --> 00:30:08,400 Speaker 1: No, when they picked a beanie baby, they had to 544 00:30:08,400 --> 00:30:10,640 Speaker 1: pick it up with their chin and hand it to 545 00:30:10,720 --> 00:30:13,880 Speaker 1: their ex to say whether it was okay, if they 546 00:30:13,960 --> 00:30:15,440 Speaker 1: kept or nothing, then they had to hand it back 547 00:30:15,480 --> 00:30:17,120 Speaker 1: all without using their hands. 548 00:30:17,200 --> 00:30:19,720 Speaker 2: Right or that? What was the thing you do? Or 549 00:30:19,720 --> 00:30:22,120 Speaker 2: you would pass something with your neck? 550 00:30:22,560 --> 00:30:25,080 Speaker 1: That's what I'm talking about. Oh okay, they did that, 551 00:30:25,080 --> 00:30:28,040 Speaker 1: but with the beanie babies they selected Okay, what did 552 00:30:28,040 --> 00:30:29,960 Speaker 1: people used to pass that one? Like the orange? I 553 00:30:30,000 --> 00:30:30,880 Speaker 1: think is what it was? 554 00:30:31,000 --> 00:30:32,840 Speaker 2: Oh yeah, yeah, yah, that's right. I can't remember when 555 00:30:32,880 --> 00:30:34,760 Speaker 2: you're a kid, it's I think the whole point of 556 00:30:34,800 --> 00:30:36,920 Speaker 2: that game was like, oh look how close we are? 557 00:30:37,080 --> 00:30:38,360 Speaker 2: Exactly right. 558 00:30:39,080 --> 00:30:41,680 Speaker 1: It was like spin the bottle, but with an orange 559 00:30:41,760 --> 00:30:45,080 Speaker 1: and necks and chance and no bottle. 560 00:30:46,760 --> 00:30:50,160 Speaker 2: There was a guy in California named Chris Robinson Senior. 561 00:30:50,400 --> 00:30:53,320 Speaker 2: I don't think any relation to the other Chris Robinson, 562 00:30:54,080 --> 00:30:59,080 Speaker 2: and he bought twenty thousand beanie babies, not twenty thousand 563 00:30:59,120 --> 00:31:03,680 Speaker 2: dollars worth, actual beanie babies, spending one hundred grand or so. 564 00:31:04,080 --> 00:31:05,560 Speaker 2: And he was one of those guys. It was like, 565 00:31:06,040 --> 00:31:07,960 Speaker 2: this is going to put my five kids through college. 566 00:31:08,000 --> 00:31:12,760 Speaker 2: One day, and one of his kids, Chris Junior of 567 00:31:12,800 --> 00:31:16,600 Speaker 2: the Black Crows, I guess, made a documentary called Bankrupted 568 00:31:16,600 --> 00:31:20,080 Speaker 2: by Beanies about, like, I guess, how dumb he thought 569 00:31:20,120 --> 00:31:23,040 Speaker 2: his dad was for spending that much money, like emptying 570 00:31:23,040 --> 00:31:25,000 Speaker 2: their bank account because he thought it was a good investment. 571 00:31:25,120 --> 00:31:27,160 Speaker 1: Yeah. It's like it's a very short documentary. It's like 572 00:31:27,160 --> 00:31:29,360 Speaker 1: eight to twelve minutes. I can't remember which one, and 573 00:31:29,400 --> 00:31:32,400 Speaker 1: it's mostly it's just him interviewing his family members about 574 00:31:32,400 --> 00:31:36,560 Speaker 1: this period in their family's history and dumb. Yeah, it 575 00:31:36,600 --> 00:31:39,920 Speaker 1: was like the dad is definitely like, you know, it 576 00:31:39,960 --> 00:31:44,120 Speaker 1: was not a good idea, but he's still holding out 577 00:31:44,120 --> 00:31:47,400 Speaker 1: hope that you know, at some point sometime down the road. 578 00:31:47,600 --> 00:31:49,800 Speaker 1: Oh yeah, they still have them, like they're the background 579 00:31:49,880 --> 00:31:54,400 Speaker 1: in all of the the shots, like the interviews. It's 580 00:31:54,440 --> 00:31:57,920 Speaker 1: pretty it's cute. It's not like, you know, condemnation or 581 00:31:57,920 --> 00:32:01,320 Speaker 1: anything like that, but it's just it's worth the eight 582 00:32:01,360 --> 00:32:03,160 Speaker 1: to twelve minutes that you'll spend watching it. 583 00:32:03,200 --> 00:32:05,640 Speaker 2: I think, all right, well to go check that out. 584 00:32:06,040 --> 00:32:11,400 Speaker 1: The Dad's like, this documentary is very degrading, right, I'm paraphrasing. 585 00:32:12,640 --> 00:32:14,920 Speaker 2: There were a lot of cases. You know, there were 586 00:32:14,920 --> 00:32:19,680 Speaker 2: people indicted in court for counterfeiting these things, you know, 587 00:32:20,120 --> 00:32:23,680 Speaker 2: pos that were never delivered and distributors kept the money. 588 00:32:24,480 --> 00:32:27,360 Speaker 2: The craze was so bad there was actual crime, like 589 00:32:27,520 --> 00:32:31,560 Speaker 2: people breaking in and stealing beanie babies. This one case 590 00:32:31,600 --> 00:32:34,360 Speaker 2: of a seventy seven year old guy in Chicago named 591 00:32:34,360 --> 00:32:37,920 Speaker 2: Ben Perry was charged with stealing close to thirteen hundred 592 00:32:38,000 --> 00:32:42,160 Speaker 2: beanie babies. There was a PI that found him, a 593 00:32:42,240 --> 00:32:45,200 Speaker 2: TIE incorporated private eye. In fact, they found him moving 594 00:32:45,240 --> 00:32:47,840 Speaker 2: stuff out of a storage locker, moving these toys in 595 00:32:47,880 --> 00:32:50,920 Speaker 2: and out, and I'm not sure, like he said that 596 00:32:51,440 --> 00:32:54,280 Speaker 2: they weren't stolen, yet he gave them up and donated 597 00:32:54,320 --> 00:32:57,720 Speaker 2: them to a charity Like that seems very fishy to me. 598 00:32:57,920 --> 00:33:02,720 Speaker 1: He apparently bought them for dirt cheap at a produce market, 599 00:33:02,920 --> 00:33:06,640 Speaker 1: like a farmer's market, and he swore he didn't know 600 00:33:06,680 --> 00:33:09,920 Speaker 1: that they were stolen, even though they were in boxes 601 00:33:10,000 --> 00:33:12,200 Speaker 1: labeled TIE like they were shipping boxes stolen out of 602 00:33:12,240 --> 00:33:15,640 Speaker 1: the warehouse. But he got off finally, but it became 603 00:33:15,720 --> 00:33:17,680 Speaker 1: clear to him that he didn't steal them, but that 604 00:33:17,800 --> 00:33:20,880 Speaker 1: they were stolen. So he just you know, donated. 605 00:33:20,480 --> 00:33:22,360 Speaker 2: Him so he didn't get in trouble. 606 00:33:22,640 --> 00:33:26,320 Speaker 1: No, but apparently he loved all the limelight that was 607 00:33:26,360 --> 00:33:30,360 Speaker 1: cast on him by the press during this the time 608 00:33:30,400 --> 00:33:32,880 Speaker 1: that he was in court as the beanie baby bandit. 609 00:33:32,920 --> 00:33:35,200 Speaker 1: He apparently ate it up so he got something. 610 00:33:36,440 --> 00:33:38,320 Speaker 2: He's like, I'm going out in style exactly. 611 00:33:39,160 --> 00:33:42,320 Speaker 1: There was another one. A murder is frequently linked to 612 00:33:42,360 --> 00:33:45,200 Speaker 1: beanie babies, even though it's kind of a stretch if 613 00:33:45,280 --> 00:33:48,360 Speaker 1: you start to stretch beneath the surface. But a man 614 00:33:48,440 --> 00:33:54,200 Speaker 1: named Jeffrey White murdered another man, Harry Simmons, in West Virginia, 615 00:33:55,120 --> 00:33:58,720 Speaker 1: supposedly over a dispute over who owned some beanie babies, 616 00:33:59,280 --> 00:34:02,320 Speaker 1: although really what happened was Harry Simmons and Jeffrey White 617 00:34:02,400 --> 00:34:04,600 Speaker 1: used to work together, and I think Jeffrey White was 618 00:34:04,640 --> 00:34:07,360 Speaker 1: stealing or loafing or something like that, and Harry Simmons 619 00:34:07,360 --> 00:34:11,120 Speaker 1: got him fired. So Jeffrey White, who had borrowed beanie 620 00:34:11,160 --> 00:34:14,520 Speaker 1: babies from him hadn't given him back, killed Harry Simmons. 621 00:34:15,560 --> 00:34:18,560 Speaker 2: We understand you've been loafing, exactly. 622 00:34:18,760 --> 00:34:21,239 Speaker 1: Is that true? Uh? 623 00:34:21,360 --> 00:34:22,200 Speaker 2: Yeah? Is that a crime? 624 00:34:23,120 --> 00:34:25,080 Speaker 1: If you got time to lean, you got time to 625 00:34:25,120 --> 00:34:26,200 Speaker 1: clean son. 626 00:34:26,320 --> 00:34:30,200 Speaker 2: Oh man, should we take a break on that note? Yeah, sure, 627 00:34:30,760 --> 00:34:33,200 Speaker 2: all right, We'll be right back and wrap up the 628 00:34:33,200 --> 00:34:34,600 Speaker 2: story of the beanie Baby. 629 00:34:35,160 --> 00:34:41,440 Speaker 3: Lately, I've been learning some stuff about insoa Alumnia. 630 00:34:42,520 --> 00:34:45,960 Speaker 2: How about the one on border like disorder? 631 00:34:47,120 --> 00:34:49,600 Speaker 1: Yer Warner heard that one. 632 00:34:49,520 --> 00:34:54,120 Speaker 3: Be warm, but it was so nice. Odes why. 633 00:34:55,520 --> 00:34:56,400 Speaker 2: Body listen? 634 00:35:13,200 --> 00:35:18,239 Speaker 1: Fine shot shot. 635 00:35:21,560 --> 00:35:25,560 Speaker 2: All right. We called this a bubble, like any sort 636 00:35:25,560 --> 00:35:28,760 Speaker 2: of collectible or real estate bubble or financial bubble, because 637 00:35:28,800 --> 00:35:33,440 Speaker 2: they eventually burst, and the beanie baby really followed the 638 00:35:34,480 --> 00:35:36,360 Speaker 2: I was about to say, rise and follow the Internet. 639 00:35:36,360 --> 00:35:40,480 Speaker 2: The Internet clearly never fell, but the big dot com 640 00:35:40,520 --> 00:35:44,560 Speaker 2: boom was what helped the beanie baby along and also 641 00:35:44,719 --> 00:35:48,560 Speaker 2: helped kill it a little bit. Although you know, beanie 642 00:35:48,600 --> 00:35:51,880 Speaker 2: babies were bound to I think they were bound to 643 00:35:51,920 --> 00:35:54,160 Speaker 2: go away one way or another. Anytime it's something, it's 644 00:35:54,160 --> 00:35:59,240 Speaker 2: something like this. August nineteen ninety nine, the website said, 645 00:35:59,600 --> 00:36:02,719 Speaker 2: or we're stopping the operation. We're not going to make 646 00:36:02,719 --> 00:36:05,000 Speaker 2: any more of these. At this point, three hundred and 647 00:36:05,040 --> 00:36:07,919 Speaker 2: twenty five different beanie babies. At the end of the year, 648 00:36:08,880 --> 00:36:11,319 Speaker 2: some people thought, no, this is we know that tie 649 00:36:11,400 --> 00:36:14,080 Speaker 2: guy by now, this is just a stunt to get 650 00:36:14,080 --> 00:36:17,040 Speaker 2: people to buy more of his stuff. But it you 651 00:36:17,040 --> 00:36:19,640 Speaker 2: know it kind of worked as enthusiast and collectors were like, 652 00:36:20,000 --> 00:36:21,759 Speaker 2: all right, this is our last chance to go and 653 00:36:21,800 --> 00:36:24,520 Speaker 2: get what's out there to complete, to complete our collections. 654 00:36:24,840 --> 00:36:28,480 Speaker 1: Right. I didn't read the books ech Bisonette's book, but 655 00:36:28,840 --> 00:36:31,719 Speaker 1: I bred a review of it that they mentioned. The 656 00:36:31,719 --> 00:36:35,000 Speaker 1: way that he puts it, this was, this was, in fact, 657 00:36:35,040 --> 00:36:37,279 Speaker 1: one hundred percent a stunt to kind of juice the 658 00:36:37,600 --> 00:36:43,759 Speaker 1: beanie baby the beanie baby market. Again. Yeah, and it 659 00:36:43,840 --> 00:36:46,840 Speaker 1: did work, but in the short term, and he basically 660 00:36:46,920 --> 00:36:52,719 Speaker 1: says ty Warner killed his creation by carrying out this 661 00:36:52,800 --> 00:36:57,200 Speaker 1: stunt because on Christmas Eve, here's where Christmas pops up, 662 00:36:57,200 --> 00:36:59,879 Speaker 1: as we said at the beginning Christmas Eve nineteen ninety 663 00:37:00,280 --> 00:37:02,600 Speaker 1: right before the turn of the millennium, or no, I 664 00:37:02,600 --> 00:37:06,760 Speaker 1: guess that was a year later, he said, Ty Warner 665 00:37:06,760 --> 00:37:09,160 Speaker 1: a ounced on the website. I changed my mind. I'll 666 00:37:09,239 --> 00:37:11,040 Speaker 1: leave it up to you guys to vote whether we 667 00:37:11,040 --> 00:37:15,000 Speaker 1: should keep making beanie babies or not. And in his credit, 668 00:37:15,800 --> 00:37:18,680 Speaker 1: you had to pay fifty cents to vote, but each 669 00:37:18,719 --> 00:37:25,280 Speaker 1: fifty vote went to the Elizabeth Klazer Glazer Pediatric AIDS Foundation, 670 00:37:25,400 --> 00:37:27,880 Speaker 1: So that was something. But ninety one percent of people 671 00:37:27,920 --> 00:37:30,839 Speaker 1: said yes, we want to keep Beanie Babies going. 672 00:37:31,719 --> 00:37:32,399 Speaker 2: Of course he did. 673 00:37:33,000 --> 00:37:35,200 Speaker 1: Yeah, and the company said, oh, well that's great. We 674 00:37:35,280 --> 00:37:36,920 Speaker 1: just so happened to have a whole new line of 675 00:37:36,960 --> 00:37:39,560 Speaker 1: them ready to go. So here you go, everybody, Beanie 676 00:37:39,600 --> 00:37:45,560 Speaker 1: Babies for all. And it was met with some craziness, 677 00:37:45,600 --> 00:37:48,160 Speaker 1: but nothing like it used to be. And very shortly 678 00:37:48,200 --> 00:37:51,120 Speaker 1: after that, the whole thing started to fizzle out rather quickly. 679 00:37:51,920 --> 00:37:54,920 Speaker 2: Yeah, it seemed like this sort of the last hurrah. 680 00:37:55,000 --> 00:37:58,080 Speaker 2: I don't know if Ty Warner saw the writing on 681 00:37:58,120 --> 00:38:02,120 Speaker 2: the wall and wanted one more sort of big sales crunch. 682 00:38:03,600 --> 00:38:05,160 Speaker 2: I mean, if that's how we planned it, and then 683 00:38:05,200 --> 00:38:07,840 Speaker 2: that was pretty smart, because that's, you know, that's what happened. 684 00:38:07,840 --> 00:38:11,120 Speaker 2: They had a huge sales jump, even though brief they 685 00:38:11,160 --> 00:38:15,640 Speaker 2: sold about eight hundred million dollars in two thousand. I mean, 686 00:38:15,680 --> 00:38:19,840 Speaker 2: that's seven years later. I think Beanie Babies lasted a 687 00:38:19,840 --> 00:38:22,920 Speaker 2: lot longer than I would have expected them to. It 688 00:38:23,320 --> 00:38:24,640 Speaker 2: seems to me like it would have been like a 689 00:38:24,680 --> 00:38:27,120 Speaker 2: two year flash in the pan. But they were around 690 00:38:27,200 --> 00:38:28,040 Speaker 2: for a while. Yeah. 691 00:38:28,239 --> 00:38:31,319 Speaker 1: I saw that they were still going until about two 692 00:38:31,320 --> 00:38:33,919 Speaker 1: thousand and two, so that's yeah, that's a good long 693 00:38:33,920 --> 00:38:38,560 Speaker 1: almost a decade of a craze, of a bubble. But 694 00:38:39,040 --> 00:38:41,680 Speaker 1: at the end of it all, people started to realize, like, 695 00:38:41,880 --> 00:38:45,000 Speaker 1: oh wait a minute, everybody has these things. This clubby 696 00:38:45,040 --> 00:38:48,000 Speaker 1: Bear that I had to pay for the privilege of 697 00:38:48,040 --> 00:38:51,799 Speaker 1: buying to be part of the club, everybody has that, 698 00:38:52,400 --> 00:38:56,279 Speaker 1: or everyone has the Princess Die beanie baby bear, the 699 00:38:56,320 --> 00:39:00,200 Speaker 1: special limited edition beanie baby they released in all her 700 00:39:00,280 --> 00:39:04,000 Speaker 1: Princess Die after she died. They made it sound like 701 00:39:04,040 --> 00:39:06,319 Speaker 1: this was like the scarcest beanie baby, yet there were 702 00:39:06,360 --> 00:39:08,240 Speaker 1: there was like a hundred million of them out there, 703 00:39:08,440 --> 00:39:11,240 Speaker 1: So people started to realize, like, these things aren't aren't 704 00:39:11,280 --> 00:39:14,160 Speaker 1: scarce at all. There's a glut of them, and these 705 00:39:14,640 --> 00:39:17,120 Speaker 1: thousands and thousands of dollars worth of the beanie babies 706 00:39:17,120 --> 00:39:21,680 Speaker 1: that I have set aside are are worthless and and 707 00:39:21,719 --> 00:39:23,520 Speaker 1: that was a huge blow to a lot of people. 708 00:39:23,840 --> 00:39:26,000 Speaker 1: At the same time, I think it was also freeing 709 00:39:26,680 --> 00:39:29,920 Speaker 1: because it's you'll just come across stories of people who 710 00:39:30,000 --> 00:39:33,840 Speaker 1: basically spent all of their free time tracking down beanie babies. 711 00:39:33,880 --> 00:39:36,560 Speaker 1: It was an obsession that they couldn't quit, and so 712 00:39:37,360 --> 00:39:40,200 Speaker 1: they were. They were out a bunch of money and 713 00:39:40,280 --> 00:39:44,359 Speaker 1: time and wasted years, but they were free finally when 714 00:39:44,400 --> 00:39:45,719 Speaker 1: the market finally crashed. 715 00:39:46,960 --> 00:39:48,520 Speaker 2: Yeah, it's like bitcoin. 716 00:39:49,560 --> 00:39:52,319 Speaker 1: I've seen it. I've seen it very closely compared to 717 00:39:52,360 --> 00:39:54,040 Speaker 1: bitcoin in at least one article. 718 00:39:54,920 --> 00:39:58,200 Speaker 2: Yeah, I mean, I know people who are sort of 719 00:39:58,280 --> 00:40:05,400 Speaker 2: obsessively hours hours a day trading cryptocurrency, and it's it 720 00:40:05,440 --> 00:40:06,600 Speaker 2: seems exhausting to me. 721 00:40:06,760 --> 00:40:08,560 Speaker 1: And it's the same thing. If you ever see a 722 00:40:08,560 --> 00:40:11,920 Speaker 1: bubble coming along, that's not a long term thing. If 723 00:40:11,960 --> 00:40:16,200 Speaker 1: something suddenly just jumps in value and it's shocking and 724 00:40:16,239 --> 00:40:19,480 Speaker 1: people are writing like crazy articles about it, buy it 725 00:40:19,920 --> 00:40:22,400 Speaker 1: and then sell it during that. Don't hang on to 726 00:40:22,520 --> 00:40:25,359 Speaker 1: it long term. Same thing with bitcoin. Like a lot 727 00:40:25,400 --> 00:40:28,000 Speaker 1: of people made a lot of money by buying bitcoin 728 00:40:28,080 --> 00:40:30,120 Speaker 1: cheap and then selling it at its peak. It's people 729 00:40:30,120 --> 00:40:32,120 Speaker 1: who hung on to it as a long term investment 730 00:40:32,120 --> 00:40:35,480 Speaker 1: that are now like I lost my shirt, you know. Yeah, 731 00:40:35,520 --> 00:40:37,680 Speaker 1: So it's the same thing with Beanie. But it's the 732 00:40:37,680 --> 00:40:39,560 Speaker 1: same thing with any economic bubble. You have to know 733 00:40:39,640 --> 00:40:41,640 Speaker 1: when to get out at just the right time, or 734 00:40:41,640 --> 00:40:43,160 Speaker 1: you can sit on the sidelines and be like, you 735 00:40:43,160 --> 00:40:44,239 Speaker 1: guys are chumps. 736 00:40:44,600 --> 00:40:49,840 Speaker 2: Right. Well, who certainly wasn't a jump was Tie because 737 00:40:49,880 --> 00:40:51,719 Speaker 2: he and I feel like I can just call him 738 00:40:51,760 --> 00:40:54,800 Speaker 2: tie because that was so his brandy. 739 00:40:54,920 --> 00:40:55,479 Speaker 1: Yeah, for sure. 740 00:40:56,320 --> 00:40:58,919 Speaker 2: No one knows exactly what kind of dough he made 741 00:40:58,960 --> 00:41:02,359 Speaker 2: on these because, like you said earlier, he never you know, 742 00:41:02,480 --> 00:41:05,719 Speaker 2: became a he never launched an ipo and didn't have 743 00:41:05,760 --> 00:41:09,600 Speaker 2: to disclose stuff publicly. But he is and was a 744 00:41:09,600 --> 00:41:13,279 Speaker 2: man with some ego because in nineteen ninety eight there 745 00:41:13,280 --> 00:41:16,640 Speaker 2: were some questions about, you know, beanie babies, did they 746 00:41:16,680 --> 00:41:18,880 Speaker 2: really sell as much? Was it the top toy seller 747 00:41:18,920 --> 00:41:21,479 Speaker 2: in the world, And he himself took out a full 748 00:41:21,520 --> 00:41:25,000 Speaker 2: page Wall Street Journal ad saying that he made seven 749 00:41:25,080 --> 00:41:29,440 Speaker 2: hundred million dollars in profits and nineteen ninety seven alone, 750 00:41:30,040 --> 00:41:32,400 Speaker 2: which is I don't know if that numbers true, but 751 00:41:32,440 --> 00:41:35,480 Speaker 2: if it's seven hundred million just in profits in one year, 752 00:41:35,560 --> 00:41:36,719 Speaker 2: then that's remarkable. 753 00:41:36,800 --> 00:41:41,200 Speaker 1: That would have made tie ink more profitable than Hasbro 754 00:41:41,360 --> 00:41:43,080 Speaker 1: and Mattel together that year. 755 00:41:44,120 --> 00:41:47,040 Speaker 2: This is just from everything they sold, exactly. Yeah, just in. 756 00:41:47,040 --> 00:41:49,960 Speaker 1: Profits, right, that's what that taking out that ad in 757 00:41:50,080 --> 00:41:53,760 Speaker 1: Wall Street Journal is what you'd call today a flex flex. 758 00:41:55,440 --> 00:41:59,160 Speaker 2: Yeah, But I mean he's still a legit billionaire. It's 759 00:41:59,200 --> 00:42:01,680 Speaker 2: sort of gone up and down. According to Forbes as 760 00:42:01,680 --> 00:42:04,520 Speaker 2: far as his net worth goes two thousand and two, 761 00:42:04,520 --> 00:42:07,719 Speaker 2: supposedly at six billion two thousand and nine down to 762 00:42:07,840 --> 00:42:11,359 Speaker 2: three point two twenty twenty three. Forbes says he's worth 763 00:42:11,400 --> 00:42:14,560 Speaker 2: about five point seven but it's you know, he still 764 00:42:14,560 --> 00:42:17,680 Speaker 2: has that company, but he also diversified. He got into 765 00:42:17,760 --> 00:42:22,719 Speaker 2: real estate, notably as a hotelier, and he owns the 766 00:42:23,480 --> 00:42:28,080 Speaker 2: I think still closed Four Seasons Hotel, New York still closed. 767 00:42:28,120 --> 00:42:28,960 Speaker 1: What's it closed for? 768 00:42:30,920 --> 00:42:33,880 Speaker 2: It depends on who you ask. I think he claimed 769 00:42:33,880 --> 00:42:35,920 Speaker 2: it was renovations, but other people said it was a 770 00:42:35,960 --> 00:42:40,080 Speaker 2: dispute with the Four Seasons brand. But I think it's 771 00:42:40,120 --> 00:42:42,759 Speaker 2: supposed to reopen and sometime next year. 772 00:42:42,840 --> 00:42:44,600 Speaker 1: Yeah. I saw he had a dispute with the Four 773 00:42:44,640 --> 00:42:48,360 Speaker 1: Seasons brand over upkeep fees, like what he basically needed 774 00:42:48,360 --> 00:42:50,840 Speaker 1: to spend to keep the thing up to four season standards. 775 00:42:51,719 --> 00:42:52,000 Speaker 2: Yeah. 776 00:42:52,080 --> 00:42:55,080 Speaker 1: I also saw that that was the first hotel to 777 00:42:55,120 --> 00:42:59,960 Speaker 1: open to first responders and doctors and nurses who were 778 00:43:00,040 --> 00:43:01,920 Speaker 1: working on the front lines of the COVID pandemic, so 779 00:43:01,960 --> 00:43:04,040 Speaker 1: that they had a place to stay you wouldn't have 780 00:43:04,080 --> 00:43:06,120 Speaker 1: to go home and infect their families, which I thought 781 00:43:06,200 --> 00:43:06,799 Speaker 1: was pretty cool. 782 00:43:07,560 --> 00:43:09,360 Speaker 2: Yeah, I mean, I guess we can talk about that 783 00:43:09,440 --> 00:43:14,000 Speaker 2: a little bit in a broader sense, because Warner is 784 00:43:14,040 --> 00:43:19,080 Speaker 2: someone who like has has been notably charitable as far 785 00:43:19,160 --> 00:43:25,200 Speaker 2: as like front facing sort of putting stuff out there, 786 00:43:25,440 --> 00:43:28,360 Speaker 2: kind of stuff like the Elizabeth Glazer Pediatric AIDS Foundation 787 00:43:29,160 --> 00:43:31,200 Speaker 2: when he donated you know, the fifty cents for those 788 00:43:31,320 --> 00:43:34,080 Speaker 2: votes and stuff like that. Because he got in trouble 789 00:43:34,120 --> 00:43:38,360 Speaker 2: at one point for tax well not tax fraud, but 790 00:43:38,400 --> 00:43:41,520 Speaker 2: what do you call it? Tax evasion? And as part 791 00:43:41,560 --> 00:43:45,680 Speaker 2: of his sentence, one of which was a couple years probation, 792 00:43:45,880 --> 00:43:49,080 Speaker 2: five hundred hours of community service, and one hundred thousand 793 00:43:49,120 --> 00:43:52,720 Speaker 2: dollars fine. On the criminal side, he paid over fifty 794 00:43:52,719 --> 00:43:56,279 Speaker 2: three million dollars in civil penalties. But part of the 795 00:43:56,400 --> 00:43:59,040 Speaker 2: argument was like, hey, you know, as far as this 796 00:43:59,120 --> 00:44:02,440 Speaker 2: defense goes, like this is really charitable. He's donated millions 797 00:44:02,440 --> 00:44:05,720 Speaker 2: of dollars to the Children's Hunger Fund and the Andre 798 00:44:05,800 --> 00:44:08,520 Speaker 2: Agassy Foundation, and like I said, a lot of really 799 00:44:08,560 --> 00:44:13,120 Speaker 2: public facing, like large donations. But prosecutors are like, that's 800 00:44:13,160 --> 00:44:16,120 Speaker 2: a pittance of what this guy's worth, right, And just 801 00:44:16,160 --> 00:44:17,640 Speaker 2: because he gives a little bit of money and makes 802 00:44:17,680 --> 00:44:19,560 Speaker 2: a big deal about it doesn't mean he didn't break 803 00:44:19,560 --> 00:44:19,919 Speaker 2: the law. 804 00:44:20,200 --> 00:44:23,480 Speaker 1: Yeah, the judge in the case though, was like, yeah 805 00:44:23,520 --> 00:44:26,560 Speaker 1: he did, but again I'm pretty impressed with his charitable work. 806 00:44:26,600 --> 00:44:28,160 Speaker 1: So he got off easy. He could have gone to 807 00:44:28,160 --> 00:44:30,960 Speaker 1: prison for four years. Instead he got off with one 808 00:44:31,000 --> 00:44:34,240 Speaker 1: hundred thousand dollars fine, five hundred hours of community service, 809 00:44:34,280 --> 00:44:37,600 Speaker 1: and two years probation. And it was for just the 810 00:44:37,680 --> 00:44:40,560 Speaker 1: dumbest thing. He had a Swiss bank account that no 811 00:44:40,560 --> 00:44:43,640 Speaker 1: one knew about but him that had like one hundred 812 00:44:43,640 --> 00:44:46,120 Speaker 1: million dollars in it. This guy was a billionaire three 813 00:44:46,160 --> 00:44:50,560 Speaker 1: times over at his poorest point. There's just no reason 814 00:44:50,600 --> 00:44:52,439 Speaker 1: to have done that, and he did, and he got 815 00:44:52,480 --> 00:44:56,439 Speaker 1: caught doing it, and so he called it the greatest mistake. 816 00:44:56,120 --> 00:45:02,320 Speaker 2: Of his life. Besides besides that pumping dump scheme. 817 00:45:02,360 --> 00:45:04,160 Speaker 1: At the turn of the millennium. 818 00:45:05,000 --> 00:45:09,560 Speaker 2: So they kept making stuff stuff ease. In fact, as 819 00:45:09,600 --> 00:45:12,000 Speaker 2: a company in two thousand and four, they started licensing 820 00:45:12,040 --> 00:45:15,560 Speaker 2: deals or getting involved with you know, licensing other people's 821 00:45:15,920 --> 00:45:20,080 Speaker 2: stuff like Garfield and some Disney stuff. There was something 822 00:45:20,120 --> 00:45:22,839 Speaker 2: called Beanie Booze that came out in two thousand and nine. 823 00:45:23,000 --> 00:45:26,080 Speaker 2: Those were kind of that were yeah, they did okay, 824 00:45:26,120 --> 00:45:28,719 Speaker 2: I mean nothing obviously went like the Beanie Baby, but 825 00:45:28,760 --> 00:45:32,200 Speaker 2: nothing ever has probably sure, But he still is out 826 00:45:32,239 --> 00:45:36,520 Speaker 2: there making money selling stuff, and he doesn't seem to 827 00:45:36,520 --> 00:45:40,279 Speaker 2: be slowing down. I think, how is he now seventy 828 00:45:40,280 --> 00:45:43,319 Speaker 2: what three? I think seventy nine years old? 829 00:45:43,440 --> 00:45:45,759 Speaker 1: Seventy nine I was pretty close, give or take six years. 830 00:45:45,880 --> 00:45:50,000 Speaker 2: Yeah, but he's still trying to market himself and his 831 00:45:50,080 --> 00:45:52,960 Speaker 2: toy company. I think it was a little dismissive of 832 00:45:52,960 --> 00:45:55,960 Speaker 2: the movie. Like everybody who's ever had a movie made 833 00:45:55,960 --> 00:45:58,839 Speaker 2: about themselves, they always say like, yeah, ten percent of 834 00:45:58,840 --> 00:46:01,120 Speaker 2: that thing is true, But I think they also secretly 835 00:46:01,160 --> 00:46:03,440 Speaker 2: kind of liked that they've made a movie about them. Sure, 836 00:46:04,040 --> 00:46:04,800 Speaker 2: that kind of thing. 837 00:46:04,760 --> 00:46:08,840 Speaker 1: Right for sure. There's also that secondary market. Chuck is 838 00:46:08,880 --> 00:46:14,040 Speaker 1: still around and people are trading on that that myth 839 00:46:14,120 --> 00:46:18,239 Speaker 1: that some people still have that beanie babies are really valuable. 840 00:46:18,680 --> 00:46:20,400 Speaker 1: And so if you go onto eBay and start searching 841 00:46:20,400 --> 00:46:23,160 Speaker 1: beanie babies, you'll find some for like a dollar, some 842 00:46:23,239 --> 00:46:25,319 Speaker 1: I think for less than a dollar, and then you 843 00:46:25,360 --> 00:46:27,319 Speaker 1: can turn around and find the exact same ones for 844 00:46:27,440 --> 00:46:31,400 Speaker 1: sale for twenty five thousand dollars or sixty thousand dollars 845 00:46:31,520 --> 00:46:34,840 Speaker 1: or something like that. And I was reading a I 846 00:46:34,840 --> 00:46:38,680 Speaker 1: think tie collector dot com article where they were basically 847 00:46:38,719 --> 00:46:42,240 Speaker 1: saying like, we're pretty sure this is either money laundering 848 00:46:42,280 --> 00:46:45,200 Speaker 1: that's going on, or it's some sort of scam where 849 00:46:45,200 --> 00:46:48,439 Speaker 1: these people are trying to beef up like the the 850 00:46:48,480 --> 00:46:52,080 Speaker 1: market value of these things or the secondary market artificially, 851 00:46:52,560 --> 00:46:55,080 Speaker 1: or it's just a straight up scam where like you 852 00:46:55,640 --> 00:46:58,040 Speaker 1: pay them or they buy from you and say, oh 853 00:46:58,040 --> 00:47:01,000 Speaker 1: I overpaid, pay me back in a gift card, which 854 00:47:01,080 --> 00:47:03,480 Speaker 1: is another thing in addition to selling at the height 855 00:47:03,480 --> 00:47:07,720 Speaker 1: of a bubble. Never do business with somebody who demands 856 00:47:07,719 --> 00:47:11,040 Speaker 1: to be paid in gift cards. Something fishy is going 857 00:47:11,040 --> 00:47:14,080 Speaker 1: on right there. That's my other word of advice around 858 00:47:14,080 --> 00:47:14,959 Speaker 1: this Christmas time. 859 00:47:15,600 --> 00:47:17,680 Speaker 2: Yeah, is it not like a babysitter or something? 860 00:47:18,640 --> 00:47:21,920 Speaker 1: Yeah, even still, I'd be like, what's your angle, babysitter. 861 00:47:24,600 --> 00:47:26,359 Speaker 2: The one thing that cracked me up, though, was that 862 00:47:26,880 --> 00:47:28,640 Speaker 2: when the movie came out and he kind of which 863 00:47:28,680 --> 00:47:31,680 Speaker 2: was just recently I think this summer or last summer 864 00:47:31,760 --> 00:47:35,239 Speaker 2: or whatever, he said, you know, I really wanted I 865 00:47:35,239 --> 00:47:37,840 Speaker 2: would have preferred somebody like Warren Batty or Daniel s 866 00:47:38,040 --> 00:47:40,520 Speaker 2: Lewis to have played me. Yeah, I'm like when this 867 00:47:40,680 --> 00:47:43,560 Speaker 2: was going on, he was in his forties. Warren Batty 868 00:47:43,680 --> 00:47:45,080 Speaker 2: is eighty nine years old. 869 00:47:45,160 --> 00:47:46,480 Speaker 1: Yeah, he's aged. 870 00:47:46,760 --> 00:47:48,879 Speaker 2: Daniel Lee Lewis is sixty six. They're not even close 871 00:47:48,920 --> 00:47:52,279 Speaker 2: in age. He's twenty six, twenty three years younger than 872 00:47:52,320 --> 00:47:54,160 Speaker 2: Warren Batty. Like, this guy's all over the blaze. 873 00:47:54,200 --> 00:47:56,440 Speaker 1: Well, his thing with Daniel day Lewis is that he 874 00:47:56,520 --> 00:47:59,479 Speaker 1: really did beat somebody to death with a bowling pin once. 875 00:47:59,520 --> 00:48:01,640 Speaker 1: So he thought Daniel day Lewis could really bring that 876 00:48:01,680 --> 00:48:04,080 Speaker 1: to life on screen like he did, and there will 877 00:48:04,080 --> 00:48:07,280 Speaker 1: be blood. Oh boy, you got anything else? 878 00:48:08,320 --> 00:48:09,120 Speaker 2: I got nothing else? 879 00:48:09,239 --> 00:48:11,120 Speaker 1: Have you forgotten all the mean things I've said to 880 00:48:11,160 --> 00:48:12,800 Speaker 1: you of this episode? 881 00:48:13,040 --> 00:48:14,240 Speaker 2: I don't even know what you're talking about. 882 00:48:14,320 --> 00:48:17,160 Speaker 1: Great, Well, since Chuck doesn't know what I'm talking about everybody, 883 00:48:17,200 --> 00:48:19,520 Speaker 1: that means that it's time for listener mail. 884 00:48:21,320 --> 00:48:23,479 Speaker 2: You know, we're going to forego listener mail this week. 885 00:48:23,520 --> 00:48:25,200 Speaker 2: It's late in the air, and we would just like 886 00:48:25,280 --> 00:48:28,720 Speaker 2: to remind everybody we're going to say our official Christmas 887 00:48:28,760 --> 00:48:31,960 Speaker 2: s greetings on our Christmas episode. But we've got some 888 00:48:32,000 --> 00:48:35,000 Speaker 2: great live shows coming up next year. We're doing our 889 00:48:35,000 --> 00:48:38,640 Speaker 2: Pacific Northwest Swing and as we do every year in 890 00:48:38,760 --> 00:48:42,360 Speaker 2: see almost every year in Seattle, Portland and San Francisco 891 00:48:42,440 --> 00:48:45,800 Speaker 2: at Sketch Fest, and we went to some bigger theaters 892 00:48:45,800 --> 00:48:49,040 Speaker 2: this time in Seattle especially, so we would love to 893 00:48:49,080 --> 00:48:51,680 Speaker 2: see everybody and for you to fill those places up 894 00:48:52,320 --> 00:48:55,560 Speaker 2: Start twenty twenty four off right, just go to our website, 895 00:48:55,640 --> 00:48:58,560 Speaker 2: stuff Youshould Do dot com and click on the tour 896 00:48:58,600 --> 00:49:02,880 Speaker 2: page and buy tickets from legitimate sources. Please do not 897 00:49:03,000 --> 00:49:05,800 Speaker 2: go to scalper sites. You might think it's the real site, 898 00:49:06,080 --> 00:49:08,200 Speaker 2: but if the tickets are more than like forty bucks 899 00:49:08,320 --> 00:49:10,080 Speaker 2: or something, then it's not a real site. 900 00:49:10,160 --> 00:49:12,600 Speaker 1: Or if they want to be paid in gift cards, 901 00:49:12,840 --> 00:49:14,160 Speaker 1: not a real ticket seller. 902 00:49:15,000 --> 00:49:18,080 Speaker 2: That's right. But we hope to see everybody in January late. 903 00:49:18,120 --> 00:49:21,239 Speaker 1: J Absolutely and in the meantime, everybody. If you want 904 00:49:21,280 --> 00:49:23,200 Speaker 1: to get in touch with us, you can send us 905 00:49:23,200 --> 00:49:27,040 Speaker 1: an email. Send it off to stuff podcast at iHeartRadio 906 00:49:27,120 --> 00:49:33,080 Speaker 1: dot com. Stuff you Should Know is a production of iHeartRadio. 907 00:49:33,560 --> 00:49:36,800 Speaker 2: For more podcasts my Heart Radio, visit the iHeartRadio app, 908 00:49:36,960 --> 00:49:39,880 Speaker 2: Apple Podcasts, or wherever you listen to your favorite shows.