WEBVTT - The Commissioner

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<v Speaker 1>Ka boom. If you thought four hours a day, minutes

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<v Speaker 1>a week was enough, think again. He's the last remnants

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<v Speaker 1>of the old republic, a sole fashion of fairness. He

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<v Speaker 1>treats crackheads in the ghetto cutter the same as the

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<v Speaker 1>rich pill poppers in the penthouse, to clearinghouse of hot takes,

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<v Speaker 1>break free for something special. The Fifth Hour with Ben

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<v Speaker 1>Maller starts right now, nine nine nine in the air everywhere.

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<v Speaker 1>We are back at it again, Happy Friday, Friday Friday.

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<v Speaker 1>The weekend does not begin until you have downloaded and

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<v Speaker 1>begun listening to the Fifth Hour with Ben Malloy. That

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<v Speaker 1>would be me and flying solo by the edge of

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<v Speaker 1>my seat this weekend. No West of the four or

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<v Speaker 1>five to Sully. The podcast eight days a week. Remember,

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<v Speaker 1>tell a friend, Tell a friends. All we ask you

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<v Speaker 1>to do, you don't have. We don't charge for this.

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<v Speaker 1>There's limited commercial interruption. But just spread the gospel. Spread

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<v Speaker 1>the word friends, enemies, grandparents, aunts, uncles, cousins, whoever might

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<v Speaker 1>be interested, and and have them subscribe to the podcast

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<v Speaker 1>and they'll get it automatically. Every single day that the

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<v Speaker 1>Fifth Hour comes out and is available, which is three

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<v Speaker 1>days a week, so normally on Friday, we do something

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<v Speaker 1>a little different. We have a conversation. We typically will

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<v Speaker 1>drag into the Magic Podcast studio someone that we know

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<v Speaker 1>a lot of radio people because I've worked in my

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<v Speaker 1>in my business and radio over the years, so I

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<v Speaker 1>know mostly radio people. But we have athletes in here

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<v Speaker 1>and whoever strikes our fancy. We've had political figures, political

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<v Speaker 1>pundit's uh fire brands have come in here, everyone from

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<v Speaker 1>Lenny dike Stra to Tony Bruno and everyone in between.

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<v Speaker 1>But this week we are very excited to have our

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<v Speaker 1>first commissioner, our first commissioner. Now, is it Adam Silver?

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<v Speaker 1>Is Adam Silver coming on today's podcast? Is it Gary Bettman,

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<v Speaker 1>the NHL commission Roger Goodell, Roger the Dodger from the NFL,

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<v Speaker 1>or Rob Manfred or none of the above? The answer

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<v Speaker 1>is none of the above. But I'm actually more excited

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<v Speaker 1>to talk to this particular commissioner, the commissioner of Major

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<v Speaker 1>League Eating. I admit it's a guilty pleasure. But you watched,

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<v Speaker 1>I know you watched. You watched it on the fourth

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<v Speaker 1>of July weekend. You did. The man who is the

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<v Speaker 1>master of ceremonies. If you've ever watched the hot Dog Contest,

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<v Speaker 1>the Nathan so Hot Dog Contest. You know, the guy

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<v Speaker 1>with the funny hat that does the introductions every year

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<v Speaker 1>with whittie commentary, old school carnival barking. He's got the wardrobe,

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<v Speaker 1>the whole thing. His name is George Say. He is

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<v Speaker 1>a throwback at this event to a much simpler time. Uh,

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<v Speaker 1>the master of ceremonies with pauz as and razmatazz. Very verbose, outlandish,

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<v Speaker 1>over the top, brilliant, absolutely brilliant. The way that he

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<v Speaker 1>is able to seemingly memorize those really long winded scripts.

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<v Speaker 1>My goodness, man oh man, I am jealous of his

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<v Speaker 1>ability to retain information and his delivery. So, without further ado,

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<v Speaker 1>the Commissioner of Major League Eating, we welcome into the

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<v Speaker 1>Fifth Hour with Ben Maller, George Shay, and George. I

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<v Speaker 1>know it's been a few days now since the Super

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<v Speaker 1>Bowl of Competitive Eating, and even though you clearly are

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<v Speaker 1>not one of the contestants, you're not scarfing down a

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<v Speaker 1>bunch of hot dogs here. How long does it take you, George,

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<v Speaker 1>to recover from the big hot Dog eating Contest weekend? Well, look,

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<v Speaker 1>I I put a lot of energy into it. Because

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<v Speaker 1>we do. We manage all the media, and then I

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<v Speaker 1>hosted and the Truth be told. It takes all of

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<v Speaker 1>this week for me to shift gears and get back

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<v Speaker 1>into regular because mostly what I do is regular, you know,

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<v Speaker 1>public relations. And it's kind of wrenching because you're up

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<v Speaker 1>there in the draw hat yelling and screaming and of course,

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<v Speaker 1>you know, participating in history, and then you have to

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<v Speaker 1>then you have to shift gears. But I'm sort of

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<v Speaker 1>back at it. In fact, I've had a few client

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<v Speaker 1>emergencies today, so that that's brought me back to the ground. Yeah,

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<v Speaker 1>and it was a little different. I watched this thing

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<v Speaker 1>every year. I'm a fan, and it was at a

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<v Speaker 1>minor league ballpark because you know, they're still coming out

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<v Speaker 1>of the COVID and how would you grade this year

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<v Speaker 1>compared to years past. Um, you know, it's so funny.

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<v Speaker 1>I thought it was going to be horrible to do

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<v Speaker 1>it in the ballpark and lack any character. Um, And

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<v Speaker 1>we got almost universal universal approval and praise for it,

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<v Speaker 1>and um, you know a lot of people really liked

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<v Speaker 1>it and it and it just worked out white well.

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<v Speaker 1>We were also the beneficiaries of a truly beautiful day so,

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<v Speaker 1>you know, but it was, it was it was really spectacular.

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<v Speaker 1>I thought it was. It was just a really good event. Yeah.

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<v Speaker 1>And of course you are known for those that maybe

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<v Speaker 1>don't watch the event or I mean you your viral

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<v Speaker 1>every year. Your introductions go viral on on the on

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<v Speaker 1>the internet. You have the hat, the whole thing. Uh.

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<v Speaker 1>And you don't appear to have any notes. Uh do

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<v Speaker 1>you have a photographic memory? Here? How do you remember

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<v Speaker 1>all that stuff? Well, So, the way I do it

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<v Speaker 1>is I write these introductions and then I memorize them,

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<v Speaker 1>and um, and the you know, it's funny, the longer

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<v Speaker 1>ones that have a narrative component to it are much

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<v Speaker 1>easier to remember than all of the you know, someone

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<v Speaker 1>is six ft four inches tall, two fifteen pounds from

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<v Speaker 1>Las Vegas, Nevada or something. You know. Yeah, but I

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<v Speaker 1>memorize them all and then I just have, um, um,

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<v Speaker 1>one of my team holds up a car hard that

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<v Speaker 1>has the order so that I don't get out of order, right,

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<v Speaker 1>And then if you know that, maybe a word like

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<v Speaker 1>the first word of the sentence, and then I will

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<v Speaker 1>remember it. But I spent some time. I spent some time,

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<v Speaker 1>and and then I'm very frustrated with myself if I

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<v Speaker 1>don't deliver the correct you know, intonation that I wanted

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<v Speaker 1>on a certain word. But I will say this, I

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<v Speaker 1>thought that, um, you know, Joey's introduction, which is always

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<v Speaker 1>the one I spend the most time on, was very

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<v Speaker 1>well received this year's It's to be honest, it's it's

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<v Speaker 1>very gratifying. People really enjoyed it and it seemed to

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<v Speaker 1>hit the hit the mark. No, it's tremendous. Who do

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<v Speaker 1>you patting yourself after this? Like old school, like Coney

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<v Speaker 1>Island back in the day. Is there anyone in particular.

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<v Speaker 1>You've done this for years, so it's not like it's

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<v Speaker 1>it's new to you, but is there someone that you

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<v Speaker 1>you use as a template to kind of model yourself after. No,

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<v Speaker 1>you know, the weird thing about this is is it

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<v Speaker 1>it definitely has a Coney Island barker, you know, the

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<v Speaker 1>hat and there's a little bit in some of the

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<v Speaker 1>little bit of sports commentary and when you're when you're

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<v Speaker 1>doing the actual event. But really what I'm doing is

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<v Speaker 1>trying to go like you know, without getting to you know,

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<v Speaker 1>academic about it. But like you know, to me, it's

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<v Speaker 1>just that people are they are unable to not react

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<v Speaker 1>to a narrative. And that is true of all sports

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<v Speaker 1>and all even business media. Right there's a narrative someone

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<v Speaker 1>is telling a story may or may not be true.

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<v Speaker 1>In fact, if there are all these stories out there,

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<v Speaker 1>you know, there's always a bad guy, there's always a

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<v Speaker 1>good guy. So many of the times it's not true.

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<v Speaker 1>It's just that that's how we tell stories. But so

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<v Speaker 1>so that is always fascinating me, this idea that people

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<v Speaker 1>really react to it. You see it in wrestling, you

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<v Speaker 1>see it obviously in sports, same soap opera, drama, and

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<v Speaker 1>so you know, that's what I'm touching on right in.

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<v Speaker 1>Some of them are epic, some of them are comedic,

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<v Speaker 1>some of them you know, you're, you're, you're just sort

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<v Speaker 1>of like playing with this this sort of power of narrative.

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<v Speaker 1>And that's really what Joey's about, writes you, he is

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<v Speaker 1>epic because you make him his epic. But he's epic

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<v Speaker 1>because you make him epic. And and so that's really

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<v Speaker 1>all of that is my own, you know, just my

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<v Speaker 1>own interest. But you know, I'm the kind of kid

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<v Speaker 1>who read a ton of site sci fi when he

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<v Speaker 1>was young, and so all of this kind of like,

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<v Speaker 1>you know, he is pure evil kind of like stuff

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<v Speaker 1>is sort of like hearkens back to the garbage I

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<v Speaker 1>used to read when I was young. Yeah, I see

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<v Speaker 1>it benefits when you get older, see all that crap

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<v Speaker 1>we read his kids. I'm the same way like I

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<v Speaker 1>do an Overnight show, and there's stuff like weird stuff

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<v Speaker 1>that I read when I was in school. I was

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<v Speaker 1>a terrible student, but I remember like random things I

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<v Speaker 1>would read and then it would kind of stick with me.

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<v Speaker 1>And I still like phrases and whatnot that I'll use

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<v Speaker 1>this day. I gotta bring up the rap battle and

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<v Speaker 1>that was a few years ago, but I still laughed

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<v Speaker 1>my ass. I. I was getting ready to talk to you, George,

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<v Speaker 1>and I was going through some of the old videos

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<v Speaker 1>from years past, and you had a rap battle Royal before.

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<v Speaker 1>I think this was like it was a few years ago.

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<v Speaker 1>But what what was the origin that it was out standing?

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<v Speaker 1>Back and forth, back and forth? What was behind that one? Well,

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<v Speaker 1>you know, my favorite guy in the whole world is

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<v Speaker 1>bad Lands book or write, a veteran eater from started

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<v Speaker 1>in nineties seven. He's now the chugging Champion of the World.

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<v Speaker 1>We had him on for a chug on ESPN and

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<v Speaker 1>he won his three million followers on YouTube. It's bad

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<v Speaker 1>Lands Chugs. He's like, he's irresistible, he's visually like you

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<v Speaker 1>just can't beat him. He's just so so great, right,

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<v Speaker 1>and as a result he has a ton of followers.

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<v Speaker 1>But like, I just think he's terrific, and so he

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<v Speaker 1>I would. He's a rapper as well. Now let's be clear,

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<v Speaker 1>I am not a rapper, and so obviously I'm an

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<v Speaker 1>old man and in a straw hat, in a blueblazer.

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<v Speaker 1>So so that the the one year I just used

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<v Speaker 1>some of his lyrics to introduce him, and then when

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<v Speaker 1>he came on to stage, he was mouthing the lyrics

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<v Speaker 1>as I was saying to them, and it really caught fire.

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<v Speaker 1>People like that. So then the next year I wrote

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<v Speaker 1>a rap and did it with him, and then ever since,

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<v Speaker 1>I've written these rops and then he and I will

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<v Speaker 1>do them, and it's really one of my singular pleasures

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<v Speaker 1>to do that. He's really dynamite and I sort of like,

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<v Speaker 1>you know, I get through. But on the rap battle,

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<v Speaker 1>you know, we go out and we do a lot

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<v Speaker 1>of these events, these live events, and you're messing around

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<v Speaker 1>before right, there's like a show and so we always

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<v Speaker 1>do this rap battle to the death and uh and

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<v Speaker 1>uh he always wins. But but I I have a

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<v Speaker 1>rapid fire list of about thirty five foods that I

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<v Speaker 1>throw out. Be sure to catch live editions of The

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<v Speaker 1>Ben Maller Show weekdays at two am Eastern eleven pm

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<v Speaker 1>paciffect on Fox Sports Radio and the I Heart Radio app.

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<v Speaker 1>And I was thinking, and I don't know if this

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<v Speaker 1>is You're the commissioner of Major League Eating, so you're

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<v Speaker 1>the perfect guy to bring this upside. How about the

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<v Speaker 1>Grand Slam of eating towards You've got the the Mecca,

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<v Speaker 1>which is the hot Dog Contest in New York, but

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<v Speaker 1>you know the ten Is Golf, they've got the Grand

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<v Speaker 1>So I think Major League Eating needs a a Grand Slam.

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<v Speaker 1>We got to come up with three other events that

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<v Speaker 1>you could tie in as like the Big the Big Four,

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<v Speaker 1>like the Centerpiece. What do you think? Yeah? Yeah, so look,

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<v Speaker 1>definitely Chicken Wings would be in it. Um. I think, Look,

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<v Speaker 1>we've done DraftKings is a uh one of our partners

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<v Speaker 1>and sponsors, and they did three events for this past

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<v Speaker 1>year over covid um. We did one of Miami, two

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<v Speaker 1>in Las Vegas, so definitely one of those would be

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<v Speaker 1>in there. And and but definitely Chicken Wings to um

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<v Speaker 1>and and that's a lot of fun. You know, we've

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<v Speaker 1>done some other in down South. We did a series

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<v Speaker 1>for many years with Crystal Hamburgers. Um. You know, we've

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<v Speaker 1>done a lot, right, like of different you know, we've

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<v Speaker 1>done you know, Pizza Hut and all these different brands.

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<v Speaker 1>But but I would say that you know, Act me

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<v Speaker 1>Oysters could be one of those that you know, major

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<v Speaker 1>major oyster festival in Orleans and the actne Oyster houses

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<v Speaker 1>a restaurant down then we do it and that is

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<v Speaker 1>very very um uh you know popular. How how does

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<v Speaker 1>this play? George? You know, I have we have listeners

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<v Speaker 1>around the most of in the United States, but people

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<v Speaker 1>in Europe and whatnot. And when I do a model

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<v Speaker 1>at least one a year on Major League Eating, and

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<v Speaker 1>I typically will get someone to be like, oh this

0:12:16.200 --> 0:12:20.040
<v Speaker 1>you're disgusting Americans. Is there a market for for what

0:12:20.240 --> 0:12:23.000
<v Speaker 1>you do in other countries? There is this mostly just

0:12:23.160 --> 0:12:29.960
<v Speaker 1>an American persuasion here. Yeah, you know that we get

0:12:30.000 --> 0:12:32.959
<v Speaker 1>that reaction, but much less, I think than you'd think.

0:12:33.400 --> 0:12:37.959
<v Speaker 1>But nonetheless, I think some cultures would be not not

0:12:38.559 --> 0:12:42.319
<v Speaker 1>um poised to to embrace this. Uh, you know, I

0:12:42.360 --> 0:12:45.439
<v Speaker 1>don't think you're gonna do well in France, very it's

0:12:45.520 --> 0:12:50.080
<v Speaker 1>very big in Japan and in Asia, right, So we've

0:12:50.160 --> 0:12:53.359
<v Speaker 1>done a ton of contests on the Pacific, Rim, Singapore,

0:12:54.240 --> 0:12:57.439
<v Speaker 1>in China um and other places. We had a group

0:12:57.520 --> 0:12:59.360
<v Speaker 1>come to us wanted us to do a hundred and

0:12:59.480 --> 0:13:04.079
<v Speaker 1>twenty events in China Um but the but the yeah, but,

0:13:04.400 --> 0:13:07.000
<v Speaker 1>which would have been like an extraordinary opportunity, but we

0:13:07.080 --> 0:13:10.719
<v Speaker 1>would have done it given the economics we would have

0:13:10.760 --> 0:13:13.240
<v Speaker 1>done it with no Essentially it would have been a

0:13:13.320 --> 0:13:15.640
<v Speaker 1>wash for us, and like in the sense of there

0:13:15.640 --> 0:13:17.640
<v Speaker 1>would have been no money and that's a lot of work.

0:13:17.760 --> 0:13:21.600
<v Speaker 1>So we didn't pursue that. But so China, Asia, they're

0:13:21.640 --> 0:13:24.280
<v Speaker 1>definitely a place for that. So one thing is, though

0:13:25.080 --> 0:13:30.360
<v Speaker 1>you you lose culturally, part of the appeal to this

0:13:30.720 --> 0:13:34.800
<v Speaker 1>is the hosting and the whole bombast and the joke

0:13:35.040 --> 0:13:37.840
<v Speaker 1>and the and the you know, the humor, but also

0:13:38.120 --> 0:13:40.920
<v Speaker 1>the energy and the boost bumps that you can get.

0:13:41.280 --> 0:13:44.559
<v Speaker 1>And I don't know that we could reproduce that in

0:13:44.600 --> 0:13:47.800
<v Speaker 1>a country that doesn't speak English, you know. So um,

0:13:47.920 --> 0:13:50.000
<v Speaker 1>you know, we've done it. We've done stuff in Australia

0:13:50.640 --> 0:13:53.319
<v Speaker 1>and uh and stuff and in Germany. But you know,

0:13:53.400 --> 0:13:56.880
<v Speaker 1>I don't think I think some of those you have

0:13:56.960 --> 0:14:00.960
<v Speaker 1>it'd be a barrier with a different language. Yeah, and George,

0:14:01.000 --> 0:14:04.120
<v Speaker 1>I mean you've been doing this forever. Anybody's surprised you

0:14:04.240 --> 0:14:08.120
<v Speaker 1>that's a fan of of competitive eating here, Any celebrities

0:14:08.200 --> 0:14:10.559
<v Speaker 1>or anyone you didn't suspect would actually be into this

0:14:10.760 --> 0:14:12.880
<v Speaker 1>that has said, Hey, I love it, I love what

0:14:13.000 --> 0:14:15.079
<v Speaker 1>you do. Anybody come to mind here? Well, you know,

0:14:15.200 --> 0:14:17.720
<v Speaker 1>we get we get a lot of get a lot

0:14:17.800 --> 0:14:20.560
<v Speaker 1>of comments, and a lot of stuff on social media.

0:14:20.680 --> 0:14:23.480
<v Speaker 1>You'll hear someone do something. But one oh, and there

0:14:23.560 --> 0:14:27.280
<v Speaker 1>was some big, really big music guy and I forget

0:14:27.600 --> 0:14:30.720
<v Speaker 1>and and then I just forget who it was. But

0:14:31.240 --> 0:14:35.400
<v Speaker 1>but um who I liked. Also in the music world,

0:14:35.760 --> 0:14:41.480
<v Speaker 1>Snoop Dogg like was watching was watching the contest one

0:14:41.600 --> 0:14:45.640
<v Speaker 1>year and he's going, He's going, I forget the exact words,

0:14:45.680 --> 0:14:48.000
<v Speaker 1>but he goes he posts on it, and he posted

0:14:48.000 --> 0:14:51.840
<v Speaker 1>a video and he goes gets his own stone cold

0:14:52.560 --> 0:14:54.680
<v Speaker 1>intro zone like that. Whatever it was, it was like

0:14:54.720 --> 0:14:56.680
<v Speaker 1>it's so Snoop and it was like it was so

0:14:57.400 --> 0:15:03.840
<v Speaker 1>gratifying but also during the U during the two thousand

0:15:03.920 --> 0:15:11.000
<v Speaker 1>and sixteen campaign with um Obama Um he there's a big,

0:15:11.160 --> 0:15:14.520
<v Speaker 1>huge double truck like a double two page spread of

0:15:14.640 --> 0:15:19.800
<v Speaker 1>Obama watching the Fourth of July contest with his family

0:15:20.600 --> 0:15:23.920
<v Speaker 1>in the in the bus the that that drove around

0:15:24.000 --> 0:15:26.400
<v Speaker 1>for their campaign, right, And I thought that was like

0:15:26.560 --> 0:15:29.720
<v Speaker 1>they go, Obama and his family take a break to

0:15:29.760 --> 0:15:32.240
<v Speaker 1>watch the fourth of July Hushdown contest, which I thought

0:15:32.280 --> 0:15:35.120
<v Speaker 1>was like a personal like like very very you know,

0:15:35.240 --> 0:15:39.440
<v Speaker 1>great milestone. But Obama was like watching and then his

0:15:39.560 --> 0:15:42.520
<v Speaker 1>wife and his daughters had the look of horror. They

0:15:42.600 --> 0:15:45.760
<v Speaker 1>were just completely disgusted, which I think may be the

0:15:46.440 --> 0:15:49.280
<v Speaker 1>breakdown in in in our fan base, you know, in

0:15:49.360 --> 0:15:53.360
<v Speaker 1>a picture. Yeah, yeah, that's just imagine George at the Pentagon.

0:15:53.480 --> 0:15:56.680
<v Speaker 1>They're taking breaks to watch likely what you're what you're

0:15:56.720 --> 0:16:00.520
<v Speaker 1>doing here? It's insane, I mean, and you're I love

0:16:00.560 --> 0:16:03.280
<v Speaker 1>it the the over the top of me. You've I've

0:16:03.360 --> 0:16:06.160
<v Speaker 1>read interviews, you've done. I mean, you you know that

0:16:06.880 --> 0:16:09.120
<v Speaker 1>this is uh, this is out there. I mean, this

0:16:09.280 --> 0:16:11.040
<v Speaker 1>is and I love it too. I think it's great.

0:16:11.400 --> 0:16:13.960
<v Speaker 1>But it's the most relatable sport to everyone has to

0:16:14.000 --> 0:16:15.840
<v Speaker 1>eat George, Right, we all have to eat at one

0:16:15.880 --> 0:16:18.560
<v Speaker 1>point or another, so you unlike nobody has to play

0:16:18.600 --> 0:16:21.320
<v Speaker 1>baseball or basketball or football. You know, you don't have

0:16:21.480 --> 0:16:23.600
<v Speaker 1>to do that, but everyone's gotta eat, so you're very

0:16:23.880 --> 0:16:27.720
<v Speaker 1>it's a very relatable sport. You know. I've said the

0:16:27.800 --> 0:16:30.240
<v Speaker 1>same thing myself. If you think about it, you could

0:16:30.280 --> 0:16:33.400
<v Speaker 1>eat three hard boiled eggs or something like that. If

0:16:33.720 --> 0:16:36.560
<v Speaker 1>Joey eats a hundred and forty four in eight minutes,

0:16:37.160 --> 0:16:40.160
<v Speaker 1>you get it right, like so um. But you know,

0:16:40.240 --> 0:16:43.480
<v Speaker 1>there's also there's also an element of this which is

0:16:44.000 --> 0:16:47.160
<v Speaker 1>somehow people It's not somehow. People are obsessed with food, right.

0:16:47.240 --> 0:16:50.000
<v Speaker 1>I mean how many people take a picture of every

0:16:50.080 --> 0:16:52.880
<v Speaker 1>meal they get and put it on Instagram? I mean

0:16:52.960 --> 0:16:56.760
<v Speaker 1>how many millions and trillions of like, oh this is

0:16:56.840 --> 0:16:58.880
<v Speaker 1>what I had for lunch. People are obsessed with food,

0:16:58.960 --> 0:17:03.240
<v Speaker 1>and um. There's also an element um of if mom

0:17:03.320 --> 0:17:05.359
<v Speaker 1>doesn't like it, it's got to be fun, right, So

0:17:05.480 --> 0:17:08.360
<v Speaker 1>there's you know, we live in a culture. I mean, look,

0:17:08.440 --> 0:17:11.040
<v Speaker 1>this isn't me getting political where you have to be

0:17:11.160 --> 0:17:14.399
<v Speaker 1>so sensitive. Everything is trouble, right, you can't do anything right.

0:17:14.440 --> 0:17:16.480
<v Speaker 1>I mean, there's just a reality to that. It there's

0:17:16.520 --> 0:17:19.440
<v Speaker 1>a buzz saw in general going on not not right,

0:17:19.560 --> 0:17:22.920
<v Speaker 1>not left, just in general. And and so this this,

0:17:23.280 --> 0:17:25.720
<v Speaker 1>I think, I think it does appeal to people in

0:17:25.840 --> 0:17:29.520
<v Speaker 1>the sense of, you know, this is this is outrageous.

0:17:29.960 --> 0:17:32.160
<v Speaker 1>I like it. You know, it's it's there's a little

0:17:32.200 --> 0:17:35.800
<v Speaker 1>bit of a twinge thereof um, you know, maybe you

0:17:35.880 --> 0:17:38.320
<v Speaker 1>know that there shouldn't be you know, Mom wouldn't like

0:17:38.400 --> 0:17:41.440
<v Speaker 1>it that kind of thing. Yeah, no, absolutely, it's it's

0:17:41.680 --> 0:17:45.080
<v Speaker 1>a little taboo, but it's a it's acceptable taboo. And

0:17:45.160 --> 0:17:49.040
<v Speaker 1>you you bring up Joey Joey Chestnut, the greatest eater

0:17:49.160 --> 0:17:52.159
<v Speaker 1>of all time. I did see he popped up on

0:17:52.280 --> 0:17:54.720
<v Speaker 1>TMZ after the contest, and you know it was hitting

0:17:54.760 --> 0:17:58.200
<v Speaker 1>about maybe getting too old? Are you Are you concerned, George,

0:17:58.280 --> 0:18:01.280
<v Speaker 1>that that Joey Chestnut might be coming to an end? Here?

0:18:01.320 --> 0:18:05.639
<v Speaker 1>He's gonna retire soon. You know, I'll leave that up

0:18:05.720 --> 0:18:09.360
<v Speaker 1>to him. I think, you know, he's an epic hero

0:18:09.800 --> 0:18:14.080
<v Speaker 1>and I just don't see anyone ever approaching his numbers.

0:18:14.520 --> 0:18:16.440
<v Speaker 1>But you know, there, you know, and nor do I

0:18:16.560 --> 0:18:18.359
<v Speaker 1>want him to retire. And he's a great guy and

0:18:18.480 --> 0:18:22.080
<v Speaker 1>a great champion. Um. But on the other hand, you know,

0:18:23.080 --> 0:18:24.840
<v Speaker 1>so I'd like him to stay as long as he'd like.

0:18:25.200 --> 0:18:27.920
<v Speaker 1>But you know, these things change, you know, and and

0:18:28.320 --> 0:18:31.960
<v Speaker 1>and um, so I will let him determine his his

0:18:32.040 --> 0:18:34.639
<v Speaker 1>own longevity. I think, you know, in a way that

0:18:34.800 --> 0:18:39.040
<v Speaker 1>he's established a legacy that is impenetrable, right, I don't

0:18:39.080 --> 0:18:41.720
<v Speaker 1>even know it's you know, in our world he is

0:18:42.040 --> 0:18:46.760
<v Speaker 1>Jordan Lebron, James Um, Kobe Bryant, everybody all wrapped into one,

0:18:46.840 --> 0:18:49.760
<v Speaker 1>Tom Brady, throw in whoever you want, and and and

0:18:50.000 --> 0:18:52.200
<v Speaker 1>you know it's that much his statue is that much

0:18:52.560 --> 0:18:55.840
<v Speaker 1>higher than everybody. So he certainly has a legacy that

0:18:55.920 --> 0:18:58.080
<v Speaker 1>he can live on. But you know, the other thing

0:18:58.200 --> 0:19:01.040
<v Speaker 1>is he's a competitive leader. So this is what he does.

0:19:01.520 --> 0:19:05.680
<v Speaker 1>And I also think not him necessarily, but but you know,

0:19:05.840 --> 0:19:10.320
<v Speaker 1>these there's a very very powerful positive feedback that you

0:19:10.480 --> 0:19:13.320
<v Speaker 1>get from the attention and stuff like that that's hard

0:19:13.359 --> 0:19:16.480
<v Speaker 1>to give up to. You see that with lots of folks,

0:19:16.520 --> 0:19:20.800
<v Speaker 1>whether they're a rock star or sports uh you know hero,

0:19:20.960 --> 0:19:24.040
<v Speaker 1>it's it's hard to hard to step out of the spotlight. Yeah,

0:19:24.280 --> 0:19:26.959
<v Speaker 1>So would he like end up working for you as

0:19:27.000 --> 0:19:29.639
<v Speaker 1>like a broadcaster or something if when he does eventually

0:19:29.680 --> 0:19:32.200
<v Speaker 1>retire down the line, is that something you guys have thought.

0:19:33.040 --> 0:19:36.120
<v Speaker 1>You know, we haven't even discussed it. Although certainly that's

0:19:36.240 --> 0:19:38.919
<v Speaker 1>that's a good thought. You know, Mickey Sudo who as

0:19:38.960 --> 0:19:42.359
<v Speaker 1>a female champion and is expecting a child, couldn't compete

0:19:42.400 --> 0:19:45.600
<v Speaker 1>this year because of that. But she um, she was

0:19:45.680 --> 0:19:50.480
<v Speaker 1>a she was an on air um talent on the

0:19:50.800 --> 0:19:53.800
<v Speaker 1>ESPN show. So certainly there's room for that. Although as

0:19:53.840 --> 0:19:57.600
<v Speaker 1>I said, we haven't even we haven't even contemplated his retirement. No, no,

0:19:57.720 --> 0:19:59.840
<v Speaker 1>I I don't want to do to retire it. Also,

0:20:00.119 --> 0:20:03.720
<v Speaker 1>what's what's it like backstage after this? I I've heard

0:20:03.840 --> 0:20:07.159
<v Speaker 1>stories from from people that it's pretty crazy with you know,

0:20:07.240 --> 0:20:10.280
<v Speaker 1>the reaction in the human body when you eat thirty

0:20:10.359 --> 0:20:12.240
<v Speaker 1>or more hot dogs or twenty or more hot dogs

0:20:12.320 --> 0:20:15.120
<v Speaker 1>in ten minutes. But you're you're there, I mean, kind

0:20:15.119 --> 0:20:17.800
<v Speaker 1>of paint the picture. What are we looking at fifteen

0:20:17.880 --> 0:20:23.000
<v Speaker 1>twenty minutes after this thing ends? So what's it like backstage? George? Well,

0:20:23.160 --> 0:20:26.920
<v Speaker 1>I mean, Joey is just exhausted, and and to tell

0:20:26.920 --> 0:20:30.000
<v Speaker 1>you the truth, I am exhausted because there's as I mentioned,

0:20:30.400 --> 0:20:32.320
<v Speaker 1>you know, there's a lot of work that goes into this,

0:20:32.400 --> 0:20:35.159
<v Speaker 1>and anybody who's ever running event or hosted an event, right,

0:20:35.200 --> 0:20:38.119
<v Speaker 1>you know, it's just exhausting. But and and compared to me,

0:20:38.240 --> 0:20:41.480
<v Speaker 1>Joey's three times as an exhausted right, so there's it's

0:20:41.480 --> 0:20:43.280
<v Speaker 1>a little bit of a wipeout. You have to do

0:20:43.400 --> 0:20:46.080
<v Speaker 1>a lot of media and you can't just you can't

0:20:46.119 --> 0:20:48.240
<v Speaker 1>just quit on the media because this is an event

0:20:48.359 --> 0:20:52.359
<v Speaker 1>for media. So following the event, we we accommodate all

0:20:52.400 --> 0:20:55.480
<v Speaker 1>the media who want a specific photo or a or

0:20:55.640 --> 0:21:00.640
<v Speaker 1>a an interview equipped SoundBite. Um, and that probably takes

0:21:00.680 --> 0:21:04.240
<v Speaker 1>twenty minutes, and then Joey generally goes and just you know,

0:21:04.440 --> 0:21:08.879
<v Speaker 1>rest and relaxes for a bit and the the the

0:21:09.760 --> 0:21:13.600
<v Speaker 1>this year, we had a separate live zoom interview that

0:21:13.680 --> 0:21:15.760
<v Speaker 1>a that a good friend of mine who's a journalist,

0:21:15.840 --> 0:21:17.359
<v Speaker 1>you know, it's become a good friend, wanted to do.

0:21:17.480 --> 0:21:20.520
<v Speaker 1>So Joey accommodated us with that. But then what happens

0:21:20.640 --> 0:21:23.440
<v Speaker 1>is Joey gets his second wind and they all go

0:21:23.560 --> 0:21:26.480
<v Speaker 1>out to a party at this bar called Professor Tom's

0:21:27.359 --> 0:21:30.520
<v Speaker 1>or in in Coney Island at a bar called Rubies

0:21:30.640 --> 0:21:33.560
<v Speaker 1>on the Boardwalk, and uh, and I don't drink, so

0:21:33.640 --> 0:21:35.919
<v Speaker 1>I don't I don't go to the party's Also, I'm

0:21:36.040 --> 0:21:39.920
<v Speaker 1>very boring in real life and so but but there's

0:21:39.920 --> 0:21:41.840
<v Speaker 1>a big party that goes on all that night, and

0:21:41.920 --> 0:21:44.320
<v Speaker 1>then and then the next morning. We always have the

0:21:44.400 --> 0:21:47.800
<v Speaker 1>Today Show, So Joey's gotta you Know rally for the

0:21:47.880 --> 0:21:50.280
<v Speaker 1>Today Show at eight am. Be sure to catch live

0:21:50.440 --> 0:21:53.000
<v Speaker 1>editions of The Ben Maller Show weekdays at two am

0:21:53.040 --> 0:21:56.760
<v Speaker 1>Eastern eleven p m. Pacific. What's up, everyone, It's me

0:21:57.200 --> 0:22:00.240
<v Speaker 1>three times in fl all pro Schmber and I have

0:22:00.359 --> 0:22:03.359
<v Speaker 1>a new sports podcast called The lights Out Podcast with

0:22:03.520 --> 0:22:06.240
<v Speaker 1>Sean Maradier. This podcast especial to me is I get

0:22:06.280 --> 0:22:07.840
<v Speaker 1>a chance to talk to some of the best we've

0:22:07.880 --> 0:22:10.240
<v Speaker 1>ever done it on a field or the track. So

0:22:10.320 --> 0:22:12.680
<v Speaker 1>whether it's talking to a Super Bowl champion or a

0:22:12.800 --> 0:22:16.160
<v Speaker 1>NASCAR Cup Series champion, the lights Out Podcast will bring

0:22:16.240 --> 0:22:17.600
<v Speaker 1>it to you the only way I know how to.

0:22:17.840 --> 0:22:20.240
<v Speaker 1>I'm giving you the best insight and the best we've

0:22:20.280 --> 0:22:22.520
<v Speaker 1>ever done it. Listen to lights Out with Shawn Mari

0:22:22.800 --> 0:22:24.840
<v Speaker 1>on the I Heart Radio app or wherever you get

0:22:24.840 --> 0:22:27.800
<v Speaker 1>your podcast. You're not a competitive leader, George, You've never

0:22:28.160 --> 0:22:30.040
<v Speaker 1>what's the most hot dogs you've eaten in ten minutes?

0:22:31.240 --> 0:22:34.000
<v Speaker 1>I tried it once against the journalist a guy named

0:22:34.040 --> 0:22:39.280
<v Speaker 1>Gersh Kinsman and h he ate nine and I ate six,

0:22:39.600 --> 0:22:42.000
<v Speaker 1>and it was really my shame I wear I wear

0:22:42.119 --> 0:22:46.240
<v Speaker 1>that as as a as a a banner of shame.

0:22:46.840 --> 0:22:50.040
<v Speaker 1>I couldn't go further. We we actually had on the

0:22:50.320 --> 0:22:54.280
<v Speaker 1>the Overnight Show, we had a competitive viad. This guy

0:22:54.280 --> 0:22:56.080
<v Speaker 1>he's not doing any more, Big Sexy came in and

0:22:56.160 --> 0:22:59.200
<v Speaker 1>they had it was it was crazy and he ate

0:22:59.760 --> 0:23:02.399
<v Speaker 1>I I think he ate like six or seven and

0:23:02.520 --> 0:23:05.520
<v Speaker 1>ten minutes. And then I had my board op go

0:23:05.680 --> 0:23:08.479
<v Speaker 1>against him and we were all taken aback by how

0:23:08.560 --> 0:23:11.880
<v Speaker 1>fast he ate. And he he ate like my guy

0:23:12.240 --> 0:23:14.440
<v Speaker 1>one hot dog and he couldn't he couldn't eat because

0:23:14.440 --> 0:23:17.000
<v Speaker 1>he was We were all watching the technique there. It's

0:23:17.200 --> 0:23:19.000
<v Speaker 1>these guys are crazy and and you know, you think

0:23:19.040 --> 0:23:22.880
<v Speaker 1>about you mentioned Joey Chestnut, the I guess the unicorn there?

0:23:23.480 --> 0:23:26.320
<v Speaker 1>Why is he so much better? Would you any idea?

0:23:26.480 --> 0:23:28.760
<v Speaker 1>Like a lot of people have done this over the years,

0:23:28.760 --> 0:23:30.440
<v Speaker 1>You've been doing this since the early nineties here, and

0:23:30.520 --> 0:23:33.639
<v Speaker 1>he's light years ahead of everyone. It's not even close.

0:23:33.720 --> 0:23:38.240
<v Speaker 1>Like what what separates him? You know? I think that

0:23:38.680 --> 0:23:43.880
<v Speaker 1>he puts more attention, more time, and more commitment into

0:23:43.920 --> 0:23:45.800
<v Speaker 1>it than other people do. He also has a very

0:23:45.840 --> 0:23:48.760
<v Speaker 1>big frame, and he's really studied it, you know, in

0:23:48.920 --> 0:23:51.320
<v Speaker 1>terms of just managing getting the hot dogs into his mouth.

0:23:51.359 --> 0:23:53.959
<v Speaker 1>So there's a capacity issue, but there's also like, how

0:23:54.000 --> 0:23:57.320
<v Speaker 1>do you even manage eating that many hot dogs? Literally

0:23:57.440 --> 0:24:01.359
<v Speaker 1>just literally getting them into your mouth forgets? And you know,

0:24:01.520 --> 0:24:04.159
<v Speaker 1>he he has this down to a science, and I

0:24:04.240 --> 0:24:08.000
<v Speaker 1>think it really boils down to complete and utter commitment

0:24:08.720 --> 0:24:12.480
<v Speaker 1>and and and he has demonstrated that when you apply

0:24:12.680 --> 0:24:15.399
<v Speaker 1>that to something, you can excel in a way that

0:24:15.480 --> 0:24:18.280
<v Speaker 1>others do not. And you know, there have been others

0:24:18.320 --> 0:24:21.280
<v Speaker 1>who have done the same. Carmen Syncatti two years ago,

0:24:22.359 --> 0:24:25.840
<v Speaker 1>great champion, but quite small frame, and he ate sixty

0:24:25.920 --> 0:24:29.560
<v Speaker 1>four and he was that was his second year, you know,

0:24:30.000 --> 0:24:34.639
<v Speaker 1>so you know, sixty four in sixty four in ten minutes.

0:24:34.760 --> 0:24:38.640
<v Speaker 1>And Joey's second year he ate fifty four I think,

0:24:38.880 --> 0:24:42.320
<v Speaker 1>or in the fifties in twelve right, So it can

0:24:42.480 --> 0:24:45.320
<v Speaker 1>be done, It has been done, it will be done. Um.

0:24:45.520 --> 0:24:49.560
<v Speaker 1>But um, you know, I just think you ask why

0:24:50.440 --> 0:24:53.960
<v Speaker 1>Michael Jordan's UM was better than others. I think he's

0:24:54.000 --> 0:24:58.520
<v Speaker 1>more competitive. Obviously a fantastic gifted athlete. You know, I

0:24:58.560 --> 0:25:01.400
<v Speaker 1>could be more competitive than than everybody in the world.

0:25:01.440 --> 0:25:03.600
<v Speaker 1>But I wouldn't. I wouldn't achieve you have to have,

0:25:04.119 --> 0:25:07.440
<v Speaker 1>you know, that magic mix. But but Michael Jordan would

0:25:07.480 --> 0:25:09.680
<v Speaker 1>not have been Michael Jordan's if he had not been

0:25:09.720 --> 0:25:13.200
<v Speaker 1>as competitive as he Hasn't that's really true, Joe, Yeah,

0:25:13.320 --> 0:25:15.359
<v Speaker 1>I know I wanted to ask you. You have the

0:25:15.840 --> 0:25:18.679
<v Speaker 1>women's division. You that's relatively new, right, Jo? I mean

0:25:18.720 --> 0:25:21.040
<v Speaker 1>you didn't. This is something that started a few years ago.

0:25:21.119 --> 0:25:23.159
<v Speaker 1>Before it was everyone was a free for all. How

0:25:23.320 --> 0:25:26.359
<v Speaker 1>is that going? How is the people gravitated towards the

0:25:27.160 --> 0:25:31.080
<v Speaker 1>women division of competitive eating? Yeah? You know, you'd be

0:25:31.160 --> 0:25:34.000
<v Speaker 1>surprised how many women want to do it and how

0:25:34.080 --> 0:25:38.879
<v Speaker 1>well they do. Mickey sudo is the undisputed number one

0:25:39.000 --> 0:25:42.639
<v Speaker 1>ranked female and she's eaten hot dougs and buns in

0:25:42.760 --> 0:25:46.040
<v Speaker 1>ten minutes, right, And but we've had some great eaters,

0:25:46.240 --> 0:25:48.960
<v Speaker 1>Sonya Thomas, I mean Michelle LESCo that let's go. This

0:25:49.080 --> 0:25:52.159
<v Speaker 1>year's champ is great, um, But yeah, I think that

0:25:52.320 --> 0:25:54.800
<v Speaker 1>you know, on the circuit, if it's not the championship

0:25:54.840 --> 0:25:58.720
<v Speaker 1>at Nathan's, everybody is mixed together, and they used to

0:25:58.760 --> 0:26:00.879
<v Speaker 1>be mixed together at nathan And to be honest, I

0:26:01.000 --> 0:26:04.159
<v Speaker 1>kind of preferred that, but this allows the women to

0:26:04.320 --> 0:26:08.119
<v Speaker 1>get a little bit more stature to get you know,

0:26:08.560 --> 0:26:11.000
<v Speaker 1>I guess you could do it together, but this allows

0:26:11.080 --> 0:26:14.560
<v Speaker 1>more women to compete on the fourth and um, you

0:26:14.640 --> 0:26:17.840
<v Speaker 1>know it's been it's it's been very well received. Um

0:26:18.200 --> 0:26:21.359
<v Speaker 1>and you know, I think that that Mickey has really

0:26:21.440 --> 0:26:25.000
<v Speaker 1>helped elevate that because she's such a great champion. I

0:26:25.440 --> 0:26:27.600
<v Speaker 1>know you're short on time, George, So any anything you

0:26:27.680 --> 0:26:29.760
<v Speaker 1>want to promote here, I know the website. By the way,

0:26:29.760 --> 0:26:31.639
<v Speaker 1>you gotta get hats, George. I need a I need

0:26:31.720 --> 0:26:33.440
<v Speaker 1>a major league eating had. I tried to buy one,

0:26:33.480 --> 0:26:34.760
<v Speaker 1>but you guys don't have it. So you gotta get

0:26:34.760 --> 0:26:38.640
<v Speaker 1>hats on the website. I will. We're gonna work on merch.

0:26:38.760 --> 0:26:42.000
<v Speaker 1>You know, we used to have this dynamite dynamite merch,

0:26:42.240 --> 0:26:46.600
<v Speaker 1>but it was was a monumental amount of effort um

0:26:46.760 --> 0:26:48.200
<v Speaker 1>and we kind of let it go. And now we

0:26:48.240 --> 0:26:50.879
<v Speaker 1>have sort of this this kind of thing, this autopilot

0:26:50.960 --> 0:26:53.119
<v Speaker 1>kind of like you know, they just does it as

0:26:53.160 --> 0:26:54.840
<v Speaker 1>a third party. We'll get that. But you know, the

0:26:54.920 --> 0:26:56.800
<v Speaker 1>only thing I would say is that we you know

0:26:57.080 --> 0:27:00.240
<v Speaker 1>that that you know, having Nathan's and Draftking and we

0:27:00.320 --> 0:27:02.479
<v Speaker 1>had bounty this year. Obviously it's a mess, so it's

0:27:02.520 --> 0:27:04.840
<v Speaker 1>good to have bounty as a secondary response. So that

0:27:04.960 --> 0:27:07.440
<v Speaker 1>was a huge lift for US and UM and I

0:27:07.560 --> 0:27:09.960
<v Speaker 1>think I think it worked out really well for them

0:27:10.000 --> 0:27:14.920
<v Speaker 1>because it's the right audience, it's the right level of visibility.

0:27:15.040 --> 0:27:17.760
<v Speaker 1>You know, we got the media report back, a preliminary

0:27:17.960 --> 0:27:21.840
<v Speaker 1>media report on the scope of of what we did

0:27:21.920 --> 0:27:25.400
<v Speaker 1>this year. It's like billions and billions and billions. It's

0:27:25.480 --> 0:27:28.760
<v Speaker 1>like it's just incredible. So the the the I am

0:27:28.920 --> 0:27:32.440
<v Speaker 1>I'm very pleased with, you know, the continued interest in

0:27:32.520 --> 0:27:34.720
<v Speaker 1>this and and you know a lot of that goes

0:27:34.800 --> 0:27:38.680
<v Speaker 1>to the to the champions as you were just mentioned. Yeah. Absolutely.

0:27:38.840 --> 0:27:41.640
<v Speaker 1>And the next big event you said, is it in Buffalo?

0:27:41.720 --> 0:27:43.800
<v Speaker 1>Is that the next big event you've got coming up

0:27:43.800 --> 0:27:48.399
<v Speaker 1>Buffalo Chicken Wings Labor Day UM in the in the

0:27:48.720 --> 0:27:51.399
<v Speaker 1>football Stadium up there. It's a new location for US

0:27:51.480 --> 0:27:55.200
<v Speaker 1>this year, and there'll be twenty people there. That's that

0:27:55.400 --> 0:27:57.920
<v Speaker 1>is great. It's just a great Buffalo is a great city,

0:27:58.000 --> 0:27:59.960
<v Speaker 1>by the way, and and it's it's always a great

0:28:00.000 --> 0:28:02.160
<v Speaker 1>time of year to be up there. Yeah, that during

0:28:02.400 --> 0:28:04.160
<v Speaker 1>the summer time of the years ago, and you gotta

0:28:04.160 --> 0:28:06.520
<v Speaker 1>have bills Mafia. George, you gotta bring the bills mafia

0:28:06.640 --> 0:28:08.720
<v Speaker 1>like break tables when you have the I'm sure you will.

0:28:08.840 --> 0:28:12.120
<v Speaker 1>You're a marketing genius, so I'm sure the whole When

0:28:12.160 --> 0:28:14.360
<v Speaker 1>I've been up there, my observation is the whole town

0:28:14.520 --> 0:28:17.640
<v Speaker 1>is bills mafia. So like they're in the house both

0:28:17.880 --> 0:28:20.480
<v Speaker 1>and they are drinking. All right. Listen, George, I know

0:28:20.520 --> 0:28:22.679
<v Speaker 1>you're busy, you got all kinds of you know, plates

0:28:22.720 --> 0:28:24.320
<v Speaker 1>in the air, but thank you for spending some time

0:28:24.359 --> 0:28:26.879
<v Speaker 1>with us. Appreciate it very much. Appreciate. I wish you

0:28:26.920 --> 0:28:27.320
<v Speaker 1>good luck.