1 00:00:02,720 --> 00:00:10,600 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to the 2 00:00:10,600 --> 00:00:14,560 Speaker 1: Bloomberg Intelligence podcast. Catch us live weekdays at ten am. 3 00:00:14,600 --> 00:00:17,239 Speaker 1: He's done on Apple, Cocklay and Android Auto with the 4 00:00:17,280 --> 00:00:21,040 Speaker 1: Bloomberg Business App. Listen on demand wherever you get your podcasts, 5 00:00:21,360 --> 00:00:22,760 Speaker 1: or watch us live on. 6 00:00:22,640 --> 00:00:28,360 Speaker 2: YouTube through SpaceX, the startup founded by Elon Musk, the billionaire, 7 00:00:28,440 --> 00:00:31,520 Speaker 2: has filed confidentially for an IPO. This is according to 8 00:00:31,920 --> 00:00:34,839 Speaker 2: people familiar with the matter. Anthony Hughes is one of 9 00:00:34,840 --> 00:00:38,440 Speaker 2: our reporters here at Bloomberg. He covers US equity capital 10 00:00:38,479 --> 00:00:40,960 Speaker 2: Markets and he joins US now. So when a company 11 00:00:40,960 --> 00:00:43,680 Speaker 2: files confidentially for an IPO, what exactly does that mean 12 00:00:43,680 --> 00:00:46,320 Speaker 2: and where does that leave us in terms of when 13 00:00:46,360 --> 00:00:49,120 Speaker 2: this company, SpaceX will go public and actually. 14 00:00:48,800 --> 00:00:51,480 Speaker 3: List Yes, Well, really, there's a lot of steps along 15 00:00:51,520 --> 00:00:53,800 Speaker 3: the way to going public, and for a company like SpaceX, 16 00:00:53,800 --> 00:00:55,400 Speaker 3: which has been around for quite a long time, that 17 00:00:55,440 --> 00:00:57,800 Speaker 3: it's been along road, but this is really the most 18 00:00:57,800 --> 00:01:01,520 Speaker 3: definitive step you could argue in terms of going public, 19 00:01:01,560 --> 00:01:04,319 Speaker 3: because it means that they've gone they're serious in the 20 00:01:04,360 --> 00:01:07,679 Speaker 3: sense that they've filed a hefty document with the SEC. 21 00:01:07,800 --> 00:01:10,440 Speaker 3: We don't get to see it yet hopefully we might 22 00:01:10,520 --> 00:01:12,119 Speaker 3: hear about some of the things that are in it. 23 00:01:12,480 --> 00:01:17,240 Speaker 3: But this really suggests that the deal is going full 24 00:01:17,280 --> 00:01:19,520 Speaker 3: steam ahead, and I think all the body language we've 25 00:01:19,520 --> 00:01:21,440 Speaker 3: seen in recent even in just the last two or 26 00:01:21,440 --> 00:01:23,480 Speaker 3: three days, we've seen a number of stories about different 27 00:01:23,760 --> 00:01:26,240 Speaker 3: things that are happening around the deal, and it's really 28 00:01:26,520 --> 00:01:29,040 Speaker 3: sort of indicated that it's full steam ahead and everyone's 29 00:01:29,040 --> 00:01:31,560 Speaker 3: pretty confident they can get this done actually by June. 30 00:01:31,680 --> 00:01:35,120 Speaker 3: Now June is a few months away, so a lot 31 00:01:35,160 --> 00:01:36,680 Speaker 3: of things, different things that happen. We're in a world 32 00:01:36,680 --> 00:01:39,520 Speaker 3: where different things can change, so you know, it's worth 33 00:01:39,560 --> 00:01:43,000 Speaker 3: being a little bit wary about how easy it's going 34 00:01:43,040 --> 00:01:45,399 Speaker 3: to be to achieve this. But it's a monster deal 35 00:01:45,440 --> 00:01:49,960 Speaker 3: and in some it's somewhat unprecedented in many aspects of 36 00:01:49,960 --> 00:01:52,120 Speaker 3: this deal, so you have to take that into account. 37 00:01:52,960 --> 00:01:56,840 Speaker 4: And the company is considering i dual class share structure 38 00:01:57,120 --> 00:01:59,320 Speaker 4: in the IPO that would potentially give insiders such as 39 00:01:59,360 --> 00:02:03,400 Speaker 4: elin Must extra voting power that dominique decision making. Bloomberg 40 00:02:03,440 --> 00:02:06,240 Speaker 4: News has reported is that something that they're going to 41 00:02:06,240 --> 00:02:08,360 Speaker 4: go to the regulators and get some feedback on because 42 00:02:08,360 --> 00:02:12,720 Speaker 4: we've seen other media companies. Tech companies have this duor 43 00:02:12,800 --> 00:02:13,400 Speaker 4: class stock. 44 00:02:14,040 --> 00:02:17,200 Speaker 3: Yeah, so that would be very prominent in the document. 45 00:02:17,680 --> 00:02:19,640 Speaker 3: We'll be mentioned on the cover of the document. Likely 46 00:02:20,280 --> 00:02:22,640 Speaker 3: that would be something that would be not unexpected in 47 00:02:22,639 --> 00:02:25,640 Speaker 3: this situation, especially when you have an IPO which is 48 00:02:25,680 --> 00:02:28,280 Speaker 3: going to be of a is going to be very 49 00:02:28,360 --> 00:02:31,560 Speaker 3: highly sought by investors. You tend to find that founders 50 00:02:31,560 --> 00:02:35,720 Speaker 3: of tech companies that are large and fast growing do 51 00:02:35,800 --> 00:02:38,919 Speaker 3: have the ability to dictate such terms, and that's been 52 00:02:38,919 --> 00:02:42,000 Speaker 3: my experience. It's not uncommon. It's not something that corporate 53 00:02:42,000 --> 00:02:45,760 Speaker 3: governance purists love because it means that if things go wrong, 54 00:02:46,760 --> 00:02:50,400 Speaker 3: investors may not get to, say, have a huge say 55 00:02:50,400 --> 00:02:53,280 Speaker 3: in any changes that they would like to see. But 56 00:02:53,800 --> 00:02:56,560 Speaker 3: it's not surprising that that's something that would happen. And 57 00:02:57,080 --> 00:03:00,520 Speaker 3: for Elin it might For Elon Musk, it might allow 58 00:03:00,639 --> 00:03:02,880 Speaker 3: him to consolidate his empire somewhat. 59 00:03:03,240 --> 00:03:06,239 Speaker 4: I'm just looking at Tesla. Thees spring for Tesla does 60 00:03:06,280 --> 00:03:07,400 Speaker 4: not have a dual class. 61 00:03:07,720 --> 00:03:09,680 Speaker 2: Yeah, so maybe he learned from the first time. And 62 00:03:09,720 --> 00:03:12,959 Speaker 2: of course it's not unusual for founders to launch. 63 00:03:12,720 --> 00:03:13,320 Speaker 5: An IPO like this. 64 00:03:13,440 --> 00:03:15,560 Speaker 2: Meta has this dual class structure as well, and it's 65 00:03:15,600 --> 00:03:19,280 Speaker 2: fittingly that we're getting this confidential IPO on the day 66 00:03:19,320 --> 00:03:21,560 Speaker 2: that NASA set to launch astronauts to the Moon for 67 00:03:21,600 --> 00:03:25,360 Speaker 2: the first time in fifty years. Anthony, one thing that 68 00:03:25,400 --> 00:03:28,560 Speaker 2: we do know about SpaceX is that it acquired Xai, 69 00:03:28,600 --> 00:03:32,480 Speaker 2: which is Elon Musk's ai startup, you know, earlier this year. 70 00:03:32,760 --> 00:03:35,360 Speaker 2: What does that have to do with this IPO. Why 71 00:03:35,480 --> 00:03:38,520 Speaker 2: was that kind of a necessary step towards this IPO. 72 00:03:39,240 --> 00:03:41,880 Speaker 3: Well, I think people have different theories on that. I 73 00:03:41,880 --> 00:03:45,600 Speaker 3: think it probably makes sense for the funding needs of 74 00:03:45,600 --> 00:03:48,160 Speaker 3: their business to bring it into SpaceX. I think some 75 00:03:48,160 --> 00:03:53,360 Speaker 3: people felt that that wasn't great for It's made the 76 00:03:53,400 --> 00:03:56,000 Speaker 3: business not as attractive as a whole. But you know, 77 00:03:56,120 --> 00:03:57,760 Speaker 3: at the end of the day, I think people are 78 00:03:57,920 --> 00:03:59,880 Speaker 3: backing Elon Musk because of his track record. 79 00:04:00,040 --> 00:04:01,680 Speaker 6: It's interesting you mentioned Tesla. 80 00:04:01,760 --> 00:04:04,440 Speaker 3: I mean, that's it's just an extraordinary that we could 81 00:04:04,440 --> 00:04:07,640 Speaker 3: go back to twenty ten when Tesla went public, it 82 00:04:07,680 --> 00:04:09,560 Speaker 3: was I think it was a few hundred million dollar 83 00:04:09,600 --> 00:04:11,800 Speaker 3: IPO of a company worth a couple of billion dollars. 84 00:04:11,840 --> 00:04:14,160 Speaker 3: I mean, we're talking about such larger numbers now. But 85 00:04:14,480 --> 00:04:17,440 Speaker 3: you know, I think Xai is you know, we're going 86 00:04:17,520 --> 00:04:18,760 Speaker 3: to see some numbers there. 87 00:04:18,800 --> 00:04:20,480 Speaker 6: I mean from all reports, it's. 88 00:04:20,320 --> 00:04:23,520 Speaker 3: Been burning cash, so it's not adding to the profitability 89 00:04:23,640 --> 00:04:26,160 Speaker 3: of the overall business, so that that is a concern. 90 00:04:26,200 --> 00:04:29,600 Speaker 3: But I think because you know, we also expected to 91 00:04:29,600 --> 00:04:34,120 Speaker 3: see possibly anthropic and open AI go public this year, 92 00:04:34,160 --> 00:04:37,080 Speaker 3: I mean, there is an arms race for growing the 93 00:04:37,120 --> 00:04:40,320 Speaker 3: AI aspects, you know, growing these businesses, and you know, 94 00:04:40,360 --> 00:04:42,680 Speaker 3: I think SpaceX is going to be part of that. 95 00:04:42,920 --> 00:04:45,640 Speaker 3: And you know that's obviously as a growth element to 96 00:04:45,680 --> 00:04:48,560 Speaker 3: the business as well, but it does probably make the 97 00:04:48,600 --> 00:04:50,400 Speaker 3: financials not look as good in the short term. 98 00:04:50,400 --> 00:04:51,520 Speaker 5: But getting there first. 99 00:04:51,480 --> 00:04:52,680 Speaker 6: Yeah, exactly right. 100 00:04:52,920 --> 00:04:56,159 Speaker 4: There's been reporting that Elon may be considering kind of 101 00:04:56,200 --> 00:04:59,520 Speaker 4: rolling up all his stuff, you know, SpaceX, maybe acquiring 102 00:04:59,720 --> 00:05:03,440 Speaker 4: tes Love for example X. Yeah, I mean he's already 103 00:05:03,440 --> 00:05:05,279 Speaker 4: done that. I mean, what do we know about that? 104 00:05:05,480 --> 00:05:06,880 Speaker 4: He is Elon said anything about that? 105 00:05:07,040 --> 00:05:08,840 Speaker 3: Well, I think there's a lot of speculation about that. 106 00:05:09,240 --> 00:05:11,160 Speaker 3: But I think what we're seeing here is that Spasics 107 00:05:11,240 --> 00:05:14,440 Speaker 3: is going to go public before that happens, most likely. 108 00:05:15,200 --> 00:05:16,839 Speaker 3: I think, you know, there could be a change of plans. 109 00:05:16,839 --> 00:05:19,440 Speaker 3: You never know, but it doesn't there's sort of there 110 00:05:19,720 --> 00:05:22,200 Speaker 3: does seem to be there could be some industrial logic 111 00:05:22,279 --> 00:05:25,000 Speaker 3: in Elon Musk having all of his businesses in one 112 00:05:25,080 --> 00:05:28,320 Speaker 3: listed entity. But you know it may be for different 113 00:05:28,320 --> 00:05:30,560 Speaker 3: reasons because of the way the different these businesses are 114 00:05:30,600 --> 00:05:34,520 Speaker 3: developing and the value. You know, obviously, you know most 115 00:05:34,560 --> 00:05:36,680 Speaker 3: companies looking to go public or always trying to maximize 116 00:05:36,720 --> 00:05:39,520 Speaker 3: valuation and make sure they can have access to capital. 117 00:05:39,560 --> 00:05:41,640 Speaker 3: I mean, the thing about these businesses being so large 118 00:05:41,680 --> 00:05:44,880 Speaker 3: is they have almost I mean, for all the ups 119 00:05:44,880 --> 00:05:47,280 Speaker 3: and downs of Tesla over the years, Elon Musk has 120 00:05:47,279 --> 00:05:50,240 Speaker 3: demonstrated he's has unlimited access to capital. And this business 121 00:05:50,279 --> 00:05:52,240 Speaker 3: is going to have a good access to capital, which 122 00:05:52,279 --> 00:05:54,159 Speaker 3: is going to allow allow them to do many things. 123 00:05:54,640 --> 00:05:56,120 Speaker 6: That's the benefit of size and scale. 124 00:05:56,279 --> 00:05:58,280 Speaker 2: I know that you always look at the banks that 125 00:05:58,320 --> 00:06:01,200 Speaker 2: get signed on to do this. SpaceX has lined up 126 00:06:01,240 --> 00:06:04,000 Speaker 2: Bank of America, City Group, Golden Sacks, Japing, Morgan, and 127 00:06:04,040 --> 00:06:07,040 Speaker 2: Morgan Stanley basically the five biggest bold rocket firms, the. 128 00:06:06,960 --> 00:06:09,520 Speaker 4: Big five, So they and they're going to have dozens 129 00:06:09,560 --> 00:06:11,320 Speaker 4: and dozens of banks around the world helping them sell 130 00:06:11,320 --> 00:06:14,359 Speaker 4: this thing. All I know is I'm if I'm buying 131 00:06:14,400 --> 00:06:16,480 Speaker 4: space I'm thinking that the shareholder bass is going to 132 00:06:16,480 --> 00:06:18,479 Speaker 4: be a big overlap the people who kind of are 133 00:06:18,560 --> 00:06:21,080 Speaker 4: in the Elon camp, they're already on test of my senses, 134 00:06:21,120 --> 00:06:23,440 Speaker 4: they're going to be a very high crossover there between 135 00:06:23,680 --> 00:06:25,719 Speaker 4: Tesla and SpaceX. So at some point down the road, 136 00:06:25,800 --> 00:06:28,720 Speaker 4: particularly he has voting super voting shot shares, he might 137 00:06:28,760 --> 00:06:29,919 Speaker 4: be able to put the companies together. 138 00:06:30,120 --> 00:06:32,040 Speaker 6: Yeah, I think it's a realm. Yeah, I think it's 139 00:06:32,080 --> 00:06:35,960 Speaker 6: a reasonable theory. What's next here? So we when do 140 00:06:36,040 --> 00:06:37,840 Speaker 6: we actually get to see some of the numbers? 141 00:06:37,880 --> 00:06:38,400 Speaker 7: Do you think? 142 00:06:38,960 --> 00:06:39,200 Speaker 6: Well? 143 00:06:39,240 --> 00:06:41,800 Speaker 3: So, typically what happens is the filing will become public. 144 00:06:42,240 --> 00:06:45,200 Speaker 3: Typically that you know, there'll be a strategic decision about 145 00:06:45,200 --> 00:06:47,320 Speaker 3: when that is. But if you know, if it's the 146 00:06:47,360 --> 00:06:49,800 Speaker 3: case that the IPO was on track to actually the 147 00:06:49,839 --> 00:06:52,960 Speaker 3: company stocks actually on track to deabuts perhaps in late June, 148 00:06:53,080 --> 00:06:54,400 Speaker 3: which is you know, get in. 149 00:06:54,320 --> 00:06:56,920 Speaker 6: Before the before the before the summer, before the. 150 00:06:56,920 --> 00:06:59,520 Speaker 2: File confidentially, then why not just make it public? 151 00:06:59,760 --> 00:07:04,480 Speaker 3: Well, because confidentiality was originally as when it was first 152 00:07:05,200 --> 00:07:08,640 Speaker 3: that that sec crewd the ability for companies to file confidentially, 153 00:07:08,640 --> 00:07:10,400 Speaker 3: it was really for small companies to help you know, 154 00:07:10,440 --> 00:07:13,080 Speaker 3: small companies go public, but it's over time it was 155 00:07:13,080 --> 00:07:14,880 Speaker 3: extended to every company. So it was just something that 156 00:07:14,920 --> 00:07:17,640 Speaker 3: was available to all companies. So it's something you would use. 157 00:07:17,680 --> 00:07:21,640 Speaker 3: But yeah, and this in this case, you know it, 158 00:07:21,840 --> 00:07:25,120 Speaker 3: it doesn't matter that much in this situation because Spaceally. 159 00:07:25,160 --> 00:07:28,000 Speaker 3: All happen is SpaceX will now be able to go 160 00:07:28,040 --> 00:07:30,920 Speaker 3: out and start meeting investors, and they'll be able to 161 00:07:31,000 --> 00:07:33,640 Speaker 3: use information in that filing when they're talking to investors, 162 00:07:33,640 --> 00:07:36,840 Speaker 3: still in a confidential way that's not really you know, public, 163 00:07:36,960 --> 00:07:40,520 Speaker 3: but the filing of the document will allow SpaceX to 164 00:07:40,560 --> 00:07:42,760 Speaker 3: say say lots of things to investors that they wouldn't 165 00:07:42,760 --> 00:07:44,520 Speaker 3: otherwise be able to say. That's our understanding of the 166 00:07:44,640 --> 00:07:48,480 Speaker 3: legal legal position there, and so you know, it's it's 167 00:07:48,520 --> 00:07:50,480 Speaker 3: really they'll be doing a lot of testing the waters meetings. 168 00:07:50,960 --> 00:07:53,880 Speaker 3: The meetings is supposedly starting next week and so then 169 00:07:53,920 --> 00:07:54,760 Speaker 3: it's really full steam. 170 00:07:54,840 --> 00:07:56,600 Speaker 6: Head here Stee with us. 171 00:07:56,640 --> 00:07:58,800 Speaker 5: More from Boomerick Intelligence coming up after this. 172 00:08:02,520 --> 00:08:06,200 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 173 00:08:06,280 --> 00:08:09,360 Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android 174 00:08:09,360 --> 00:08:12,679 Speaker 1: Auto with the Bloomberg Business app. Listen on demand wherever 175 00:08:12,760 --> 00:08:15,840 Speaker 1: you get your podcasts, or watch us live on YouTube. 176 00:08:16,600 --> 00:08:20,520 Speaker 2: Shares of Nike down almost fourteen percent after its latest 177 00:08:20,520 --> 00:08:23,480 Speaker 2: earnings report. The last quarter was fine. It's the outlook 178 00:08:23,520 --> 00:08:26,160 Speaker 2: that has people a little bit concerned. Lily Meyer is 179 00:08:26,160 --> 00:08:28,840 Speaker 2: our retail reporter, and she joins us. 180 00:08:29,520 --> 00:08:30,400 Speaker 5: Actually, is she here? 181 00:08:31,560 --> 00:08:32,199 Speaker 6: Don't she is? 182 00:08:32,240 --> 00:08:33,920 Speaker 2: Okay, I'm sorry. I thought she was gonna be in studio, 183 00:08:33,960 --> 00:08:36,360 Speaker 2: but I was wrong. Okay, Lily, great to speak with you. 184 00:08:37,360 --> 00:08:40,040 Speaker 2: What is it specifically that Nike said that got people 185 00:08:40,080 --> 00:08:44,600 Speaker 2: concerned because we've been conditioned to really understand that Nike 186 00:08:44,720 --> 00:08:46,440 Speaker 2: is in turnaround mode, so it's not going to be 187 00:08:46,440 --> 00:08:47,319 Speaker 2: a straight line up. 188 00:08:48,640 --> 00:08:51,079 Speaker 5: Yeah, exactly, and I think they're still still fair to 189 00:08:51,120 --> 00:08:54,120 Speaker 5: say there and turn around. What really spooked investors was 190 00:08:54,559 --> 00:08:57,240 Speaker 5: they shared that the outlook for revenue for the year 191 00:08:58,080 --> 00:09:01,560 Speaker 5: is just much lower than the street expected. They're still 192 00:09:01,600 --> 00:09:04,720 Speaker 5: having challenges with Converse. They're now seeing some challenges in 193 00:09:04,760 --> 00:09:07,720 Speaker 5: EMEYA and that's offset some of the gains in North 194 00:09:07,760 --> 00:09:09,640 Speaker 5: America and in the running category. 195 00:09:10,240 --> 00:09:12,160 Speaker 4: Lily talk to us about the inventories, because I know 196 00:09:12,240 --> 00:09:14,480 Speaker 4: that was a big issue for this company. Hey, let 197 00:09:14,520 --> 00:09:17,720 Speaker 4: us just kind of get through weaning down our inventory 198 00:09:17,720 --> 00:09:20,000 Speaker 4: and then we'll be in good shape. I thought they 199 00:09:20,040 --> 00:09:22,480 Speaker 4: were making progress there, and I think I probably I'm 200 00:09:22,480 --> 00:09:24,800 Speaker 4: probably representing the market here because the market, I guess 201 00:09:24,920 --> 00:09:26,720 Speaker 4: was surprised here talk to us about inventory. 202 00:09:27,559 --> 00:09:27,800 Speaker 6: Yeah. 203 00:09:27,840 --> 00:09:30,240 Speaker 5: So one place that inventories came up this quarter that 204 00:09:30,320 --> 00:09:32,680 Speaker 5: was interesting is they said that they're seeing some elevated 205 00:09:32,800 --> 00:09:36,880 Speaker 5: inventories in EMEA, in Europe, in the Middle East, and 206 00:09:36,920 --> 00:09:40,200 Speaker 5: they're also seeing some traffic disruption there from the war. 207 00:09:41,960 --> 00:09:44,600 Speaker 2: What is it specifically with China that's been an issue 208 00:09:44,600 --> 00:09:47,800 Speaker 2: because inventories has been a problem there, But it goes 209 00:09:47,840 --> 00:09:50,800 Speaker 2: beyond that. I mean, it goes to a weakness in 210 00:09:51,240 --> 00:09:55,800 Speaker 2: consumer spending and rising competition. But Nike has been really 211 00:09:55,800 --> 00:09:58,640 Speaker 2: struggling to get its China business. It's Greater China business 212 00:09:58,800 --> 00:09:59,959 Speaker 2: back to what it. 213 00:10:01,400 --> 00:10:03,360 Speaker 5: Yeah, exactly, So I would say it's you know, a 214 00:10:03,360 --> 00:10:07,360 Speaker 5: lot of increased competition there. And this quarter they did 215 00:10:07,400 --> 00:10:10,440 Speaker 5: show some improvement in Greater China. I think, you know, 216 00:10:10,559 --> 00:10:13,360 Speaker 5: things turned around a little bit more than was expected, 217 00:10:13,480 --> 00:10:17,319 Speaker 5: but still not enough to excite investors. 218 00:10:17,920 --> 00:10:22,400 Speaker 2: And one area that's really been weak for Nike is converse. 219 00:10:22,840 --> 00:10:24,800 Speaker 2: I don't know about you, but I love Converse sinkers, 220 00:10:24,800 --> 00:10:29,959 Speaker 2: but I also yep exactly, and Converse sales fell more than expected. 221 00:10:30,240 --> 00:10:32,360 Speaker 2: I think you have something like a fifteen year low 222 00:10:32,520 --> 00:10:35,360 Speaker 2: in your stories. What is going on there because it 223 00:10:35,440 --> 00:10:37,920 Speaker 2: has attracted some interest. 224 00:10:38,640 --> 00:10:41,240 Speaker 5: Yeah, so Converse has been one of the most stubborn 225 00:10:41,440 --> 00:10:44,960 Speaker 5: parts of the business to turn around under Elliott Hill. 226 00:10:45,120 --> 00:10:48,360 Speaker 5: So I think, you know, Nik has really relied on 227 00:10:48,440 --> 00:10:51,840 Speaker 5: Converse for the Chuck Taylor but has struggled to diversify 228 00:10:51,880 --> 00:10:54,319 Speaker 5: outside of that. So they're trying to make a basketball push, 229 00:10:54,400 --> 00:10:56,800 Speaker 5: but you know, we're not seeing a lot of progress 230 00:10:56,880 --> 00:11:03,000 Speaker 5: in that area. And you know, we reported yesterday that they, 231 00:11:03,200 --> 00:11:06,040 Speaker 5: you know, Authentic Brands has expressed some interest in Converse, 232 00:11:06,080 --> 00:11:09,480 Speaker 5: so we'll see what happens there. Nike has said, you know, 233 00:11:09,720 --> 00:11:13,960 Speaker 5: they're still invested in Converse, but it hasn't it hasn't 234 00:11:13,960 --> 00:11:14,880 Speaker 5: turned around yet. 235 00:11:15,040 --> 00:11:17,560 Speaker 4: You know, it's literally just for Nike overall. When I 236 00:11:17,600 --> 00:11:19,000 Speaker 4: think of them, I think of them as just one 237 00:11:19,080 --> 00:11:22,800 Speaker 4: of the great consumer product brands with just the you know, 238 00:11:22,880 --> 00:11:28,000 Speaker 4: the coolest, cutting edge, leading edge kind of products. It 239 00:11:28,120 --> 00:11:30,959 Speaker 4: feels like maybe they've they've lost that is I mean, 240 00:11:31,160 --> 00:11:33,520 Speaker 4: how concerned are people that they just kind of lost 241 00:11:33,559 --> 00:11:34,480 Speaker 4: the feel for the market. 242 00:11:35,920 --> 00:11:39,120 Speaker 5: Yeah, I mean I think innovation was definitely a concern 243 00:11:39,760 --> 00:11:43,720 Speaker 5: prior to Elliott joining. So under John Donna. One of 244 00:11:43,760 --> 00:11:46,840 Speaker 5: the biggest concerns was there was a lack of innovation. 245 00:11:47,000 --> 00:11:49,880 Speaker 5: Nike was relying too much on some of their lifestyle products, 246 00:11:49,960 --> 00:11:52,559 Speaker 5: so on the Dunks, the Air Jordan ones, the Air 247 00:11:52,600 --> 00:11:56,960 Speaker 5: Force ones. Elliott has really refocused the business around sport 248 00:11:57,080 --> 00:11:59,480 Speaker 5: and he's been trying to innovate in that category. Nike 249 00:11:59,559 --> 00:12:02,240 Speaker 5: had some new product come out around the Olympics, so 250 00:12:02,440 --> 00:12:04,520 Speaker 5: I think that's an area to watch closely, you know, 251 00:12:04,559 --> 00:12:08,160 Speaker 5: seeing how much innovation they're able to pump out. 252 00:12:08,840 --> 00:12:11,040 Speaker 2: And speaking of Elliot Hill, he's been on the job 253 00:12:11,080 --> 00:12:13,400 Speaker 2: for now one and a half years. Is does he 254 00:12:13,480 --> 00:12:15,719 Speaker 2: own everything that's happened or does he still get a 255 00:12:15,760 --> 00:12:17,440 Speaker 2: little bit of a pass. I mean, I imagine that 256 00:12:17,520 --> 00:12:21,000 Speaker 2: it's frustrating for investors, is frustrating for him as well 257 00:12:21,080 --> 00:12:23,040 Speaker 2: to kind of see this stop and start progress. 258 00:12:24,600 --> 00:12:27,160 Speaker 5: Yeah, so I think that In one of our stories today, 259 00:12:27,200 --> 00:12:30,240 Speaker 5: we said that shares are down more than thirty five 260 00:12:30,360 --> 00:12:34,240 Speaker 5: percent since he started, despite him executing a new strategy. 261 00:12:34,679 --> 00:12:39,000 Speaker 5: He you know, on a call with employees, you know, 262 00:12:39,040 --> 00:12:42,200 Speaker 5: said he was taught so tired, you know, talking about 263 00:12:42,240 --> 00:12:45,600 Speaker 5: fixing the business. I think he's definitely starting. It seems 264 00:12:45,600 --> 00:12:47,480 Speaker 5: like he's starting to feel some of the frustration there 265 00:12:47,559 --> 00:12:49,319 Speaker 5: the business not turning around. 266 00:12:50,280 --> 00:12:50,880 Speaker 6: Stay with us. 267 00:12:51,040 --> 00:12:53,400 Speaker 4: More from Bloomberg Intelligence coming up after this. 268 00:12:57,280 --> 00:13:00,960 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 269 00:13:01,040 --> 00:13:04,160 Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android 270 00:13:04,160 --> 00:13:07,480 Speaker 1: Auto with the Bloomberg Business App. Listen on demand wherever 271 00:13:07,520 --> 00:13:10,640 Speaker 1: you get your podcasts, or watch us live on YouTube. 272 00:13:11,520 --> 00:13:14,360 Speaker 2: All right, let's switch gears and look at some other 273 00:13:14,400 --> 00:13:16,679 Speaker 2: companies that are on the move. And I'm paying attention 274 00:13:16,760 --> 00:13:20,480 Speaker 2: to our H Restoration Hardware. The stock is plunging. It's 275 00:13:20,520 --> 00:13:23,160 Speaker 2: down a quarter today, a quarter of its market value 276 00:13:23,240 --> 00:13:27,200 Speaker 2: lost just this morning. Lindsay Dutch is our consumer Hardlines 277 00:13:27,280 --> 00:13:30,319 Speaker 2: senior analyst at Bloomberg Intelligence and she joins us now. 278 00:13:30,360 --> 00:13:33,120 Speaker 2: So this is very much a play on the consumer 279 00:13:33,200 --> 00:13:36,400 Speaker 2: and a higher end consumer as well. Lindsay, what do 280 00:13:36,440 --> 00:13:39,040 Speaker 2: we know about our H and the outlook it's given? 281 00:13:40,360 --> 00:13:43,720 Speaker 7: Hi, Paul, Hi Scarlett, thanks for having me. Yeah. So 282 00:13:43,800 --> 00:13:46,200 Speaker 7: our AH miss both on the top and the bottom 283 00:13:46,280 --> 00:13:49,240 Speaker 7: line when we looked at fourth quarter earnings. But I 284 00:13:49,280 --> 00:13:50,920 Speaker 7: think worse is when we. 285 00:13:50,840 --> 00:13:52,280 Speaker 5: Look at this year. 286 00:13:52,960 --> 00:13:57,880 Speaker 7: The outlook was well below expectations, including expecting a sales 287 00:13:57,960 --> 00:14:01,720 Speaker 7: decline in the first quarter. That kind of tells me 288 00:14:02,000 --> 00:14:05,160 Speaker 7: between the miss and the bad look for first quarter 289 00:14:05,679 --> 00:14:09,000 Speaker 7: that demand has really dropped and they're really going to 290 00:14:09,080 --> 00:14:11,880 Speaker 7: count on a big spike in the back half of 291 00:14:11,920 --> 00:14:14,880 Speaker 7: the year with a new collection coming to sort of 292 00:14:14,960 --> 00:14:17,720 Speaker 7: drive that growth heading into twenty seven. But the first 293 00:14:17,720 --> 00:14:19,600 Speaker 7: half of the year certainly looks challenged. 294 00:14:20,240 --> 00:14:22,240 Speaker 4: DA how much of this You know, when we talk 295 00:14:22,320 --> 00:14:24,000 Speaker 4: to you about your companies that one of the questions 296 00:14:24,040 --> 00:14:25,760 Speaker 4: I always have is how much of this is industry 297 00:14:25,760 --> 00:14:27,800 Speaker 4: wide versus company specific? 298 00:14:27,880 --> 00:14:28,040 Speaker 5: Year? 299 00:14:28,960 --> 00:14:30,960 Speaker 7: Yeah, so for our age, I do think that it 300 00:14:31,120 --> 00:14:32,880 Speaker 7: is a company specific story. 301 00:14:33,480 --> 00:14:35,680 Speaker 5: When we look back at last year. They did grow. 302 00:14:35,560 --> 00:14:38,800 Speaker 7: Sales eight percent. That's pretty impressive in the environment that 303 00:14:38,840 --> 00:14:42,240 Speaker 7: they were playing in. That is above the peer average. 304 00:14:42,280 --> 00:14:45,680 Speaker 7: But they do play to a very niche customer and 305 00:14:45,720 --> 00:14:49,520 Speaker 7: they are striving to be a luxury brand, and they're 306 00:14:49,560 --> 00:14:53,120 Speaker 7: moves to make waves in that space. You know, do 307 00:14:53,320 --> 00:14:56,160 Speaker 7: cost a lot of money. They're investing very heavily. They're 308 00:14:56,280 --> 00:15:00,040 Speaker 7: they're opening galleries all over the globe, and I I 309 00:15:00,080 --> 00:15:02,400 Speaker 7: think that there was just a lot of disappointment in 310 00:15:02,760 --> 00:15:07,800 Speaker 7: this coming year that growth might slow again and their 311 00:15:07,840 --> 00:15:10,080 Speaker 7: long term targets are well out of. 312 00:15:09,960 --> 00:15:12,320 Speaker 5: Reach, and I'm just looking at Wayfair. 313 00:15:12,400 --> 00:15:16,000 Speaker 2: Those stocks are modestly lower, Ethan Allen Interiors modestly higher. 314 00:15:16,080 --> 00:15:17,720 Speaker 2: So I'm not sure there's much of a read through 315 00:15:17,760 --> 00:15:21,920 Speaker 2: to some of the other furniture companies that are out there. 316 00:15:22,040 --> 00:15:24,440 Speaker 2: But lindsay, how much are tariffs are part of this 317 00:15:24,520 --> 00:15:25,720 Speaker 2: story for our h. 318 00:15:26,840 --> 00:15:30,280 Speaker 7: Yeah, so tariffs have played a piece here. They cost 319 00:15:30,280 --> 00:15:33,280 Speaker 7: about one hundred and ninety basis points in margin in 320 00:15:33,360 --> 00:15:37,640 Speaker 7: the fourth quarter. Their guidance is kind of including a 321 00:15:37,680 --> 00:15:41,240 Speaker 7: similar hit for this coming year. The bigger thing for 322 00:15:41,320 --> 00:15:44,360 Speaker 7: this year, as I mentioned, is you know, tremendous investment 323 00:15:44,480 --> 00:15:48,640 Speaker 7: going into the business. They're expecting contra erosion in their 324 00:15:48,680 --> 00:15:52,080 Speaker 7: margin again this year. You know, investors aren't liking that. 325 00:15:52,120 --> 00:15:55,240 Speaker 7: They've kind of missed their profit goals for the past 326 00:15:55,320 --> 00:15:57,800 Speaker 7: year or so, and we're looking at another year of 327 00:15:57,880 --> 00:16:01,520 Speaker 7: heavy investment pressure on them margin, even if we see 328 00:16:01,520 --> 00:16:05,080 Speaker 7: some of that tariff costs come down a bit, but 329 00:16:05,120 --> 00:16:07,920 Speaker 7: it's definitely a factor. They've also talked about, you know, 330 00:16:08,200 --> 00:16:11,960 Speaker 7: significantly moving their sourcing around, which is part of the 331 00:16:12,040 --> 00:16:15,640 Speaker 7: slowdown in that first quarter, you know, reworking that and 332 00:16:15,680 --> 00:16:17,280 Speaker 7: they might have a little bit of a less product 333 00:16:17,360 --> 00:16:19,720 Speaker 7: to sell until we get later into the year. 334 00:16:20,640 --> 00:16:22,720 Speaker 6: Lindsay, what are they doing with e commerce? 335 00:16:23,000 --> 00:16:23,320 Speaker 1: Have a thing. 336 00:16:23,360 --> 00:16:24,720 Speaker 4: If I'm going to buy a sofa, I want to 337 00:16:24,760 --> 00:16:26,560 Speaker 4: go into the store and see it, sit on it, 338 00:16:26,600 --> 00:16:28,800 Speaker 4: that kind of stuff. Talk to us about their e 339 00:16:28,840 --> 00:16:30,280 Speaker 4: commerce strategy. How's that played? 340 00:16:30,960 --> 00:16:33,240 Speaker 7: Yeah, so e commerce is a very small piece of 341 00:16:33,280 --> 00:16:37,640 Speaker 7: their business and the openings that they're they're looking at doing, 342 00:16:38,760 --> 00:16:41,520 Speaker 7: you know in Paris and Milan. You know, they are 343 00:16:41,560 --> 00:16:48,280 Speaker 7: really leaning into that experiential vibe and wanting people to 344 00:16:48,320 --> 00:16:51,640 Speaker 7: come see their product in person, feel it, and really 345 00:16:51,720 --> 00:16:55,720 Speaker 7: understand the quality. So they are leaning into expansion. We 346 00:16:55,800 --> 00:17:00,000 Speaker 7: actually see their peer Williams Sonoma is also expanding store 347 00:17:00,040 --> 00:17:02,800 Speaker 7: yours for the first time in almost ten years. So 348 00:17:02,840 --> 00:17:06,439 Speaker 7: we're seeing some of these bigger furniture companies. You know, 349 00:17:06,520 --> 00:17:09,879 Speaker 7: even though they are focused on growing that online presence, 350 00:17:10,080 --> 00:17:13,080 Speaker 7: they really much want their customer to come into the 351 00:17:13,119 --> 00:17:16,560 Speaker 7: store and see the product, and they're willing to invest 352 00:17:16,640 --> 00:17:17,119 Speaker 7: to do that. 353 00:17:18,480 --> 00:17:23,159 Speaker 1: This is the Bloomberg Intelligence Podcast, available on Apple, Spotify, 354 00:17:23,359 --> 00:17:26,840 Speaker 1: and anywhere else you get your podcasts. Listen live each 355 00:17:26,880 --> 00:17:30,600 Speaker 1: weekday ten am to noon Eastern on Bloomberg dot Com. 356 00:17:30,720 --> 00:17:34,280 Speaker 1: The iHeartRadio app tune In, and the Bloomberg Business app. 357 00:17:34,680 --> 00:17:37,640 Speaker 1: You can also watch us live every weekday on YouTube 358 00:17:38,000 --> 00:17:40,240 Speaker 1: and always on the Bloomberg terminal