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Speaker 1: So TikTok and.

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Speaker 2: Your business. Okay, so we want to market it on TikTok.

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Speaker 2: It can be simple, it can be complex, as you

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Speaker 2: wanted to be right. You can use this platform, you know,

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Speaker 2: to make smaller introduction videos that connect with longer YouTube videos.

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Speaker 1: Okay. You can utilize it to do storytelling.

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Speaker 2: Storytelling is good no matter what platform you're you're on,

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Speaker 2: so that you can build your brand or you can

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Speaker 2: showcase testimonials.

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Speaker 1: It all just depends.

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Speaker 2: But just know it's all going to be super catchy.

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Speaker 2: It's just I like watching TikTok videos.

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Speaker 1: I just don't want it creates videos.

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Speaker 2: But I mean, just think about why you use it

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Speaker 2: or why you go on it. But people spend lots.

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Speaker 2: It is the number one platform.

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Speaker 1: Okay. Instagram is great.

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Speaker 2: Still, Facebook It's still great as well, but TikTok is

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Speaker 2: the number one platform when it comes to how many

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Speaker 2: people utilize TikTok every single day. Okay, you could go

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Speaker 2: look at the data, just search it and you'll find

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Speaker 2: that TikTok has is number one.

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Speaker 1: Okay.

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Speaker 2: A lot of users still use Facebook. Billions of people

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Speaker 2: still use Facebook. But again, this is one of the

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Speaker 2: platforms that is top rated and you know there are

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Speaker 2: businesses on there still, you know, killing it in the game, so.

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Speaker 1: So definitely make sure.

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Speaker 2: But it is going to be like your short form.

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Speaker 2: You're going to think about creating short form, right, think

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Speaker 2: about the attention span of people today, why they're on TikTok,

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Speaker 2: why are there most social medias were entertainment purposes, but

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Speaker 2: still a lot of people learn and through you know,

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Speaker 2: ads and through just creating good content, you're going to

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Speaker 2: gain followers.

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Speaker 1: And you know they'll purchase from you as well. Okay,

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Speaker 1: so it's a different set.

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Speaker 2: That's going to be your your gen Z users who

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Speaker 2: are still in school. Right, So I'll talk about the

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Speaker 2: hours and and everything, right, but what is most important

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Speaker 2: is that you know and understand your audience. Just like

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Speaker 2: we just said, you have to understand your audience because

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Speaker 2: you're going to cater to them, okay, because you don't

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Speaker 2: want to be all over the place. Think about your goals.

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Speaker 2: So that was a great question to start us off.

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Speaker 2: So think about those goals. What TODAYA said in the chat,

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Speaker 2: Think about those goals. Think about who you're talking audiences

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Speaker 2: as well. So that's gonna gonna help you because sometimes

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Speaker 2: you might be be you might have a new course, right,

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Speaker 2: so you're going to think about your audience cater your

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Speaker 2: course to them. Okay, So just think about what it is,

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Speaker 2: your business goals, what you have coming out and and

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Speaker 2: your audience. All right, uh, TikTok fast placed, fast paced.

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Speaker 1: Okay.

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Speaker 2: So that mean meaning that trends are gonna come and

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Speaker 2: are gonna go quickly.

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Speaker 1: Right. Uh, So that means that the interest is easily shifted. Okay.

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Speaker 2: You'll you'll need to use the analytics for TikTok, stay

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Speaker 2: up the stay up to date on the algorithms that change.

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Speaker 2: So you want to be relevant if you see a

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Speaker 2: challenge out, if something some news comes out, or whatever.

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Speaker 1: You want to.

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Speaker 2: Stay on top of the trends with with TikTok. Okay,

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Speaker 2: because it's like the fashion it's like the fashion scene. Right,

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Speaker 2: one season, something's in the next thing, next season, something's out.

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Speaker 1: Okay.

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Speaker 2: So breaking into an audience here is a little harder. However,

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Speaker 2: if you learn to collaborate with other people, that's a

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Speaker 2: great way to break into your audience. So if to

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Speaker 2: you all are in the transportation industry, you know.

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Speaker 1: That might be a good way our conversation do.

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Speaker 2: A lot you know, well, so just think of think

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Speaker 2: about what you can do with TikTok and don't forget

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Speaker 2: a big thing too with marketing on TikTok is you

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Speaker 2: need to market your TikTok page too on your other

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Speaker 2: social media because I see that's how I usually will.

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Speaker 4: An illegal alien from Guatemala charged with raping a child

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Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 4: accused of murdering a Texas. Man of Venezuelan charged with

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Speaker 4: filming and selling child pornography in Michigan. These are just

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Speaker 4: some of the heinous migrant criminals caught because of President

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Speaker 4: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 4: crossings are at the lowest levels ever recorded, and over

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Speaker 4: one hundred thousand illegal aliens have been arrested. If you

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Speaker 4: are here illegally, your next you will be fined nearly

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Speaker 4: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 4: never return. But if you register using our CBP home

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Speaker 4: app and leave now, you could be allowed to return legally.

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Speaker 4: You what's right, leaves now. Under President Trump, America's laws,

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Speaker 4: border and families will be protected. Sponsored by the United

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Speaker 4: States Department of Homeland Security.

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Speaker 2: Go follow somebody if I see that they they oh

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Speaker 2: they posted there the funny TikTok on their Facebook page.

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Speaker 1: I'm like, oh, this is funny.

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Speaker 2: They keep making these funny TikTok. So then I'll go

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Speaker 2: following it. But I'm not on TikTok as much. But

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Speaker 2: you will get my follow. You will get my follow

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Speaker 2: if I see it on a different platform, So make

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Speaker 2: sure you market.

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Speaker 1: It as well. Okay, all right, So those are some things.

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Speaker 2: So some things that you told do the market on TikTok,

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Speaker 2: you know, show off your new products, new services that

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Speaker 2: you offer. Anytime you can get testimonials, y'all. It's just

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Speaker 2: I mean, you know, some of y'all, some of us

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Speaker 2: been following for that three am testimonials on that weird channel,

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Speaker 2: like when and we done bought whatever product because they

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Speaker 2: had testimonial at the testimony. You were like, well, maybe

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Speaker 2: maybe this white handkerchief will work for me and clear

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Speaker 2: up all my debt. Like y'all know, y'all don't see that.

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Speaker 2: You're like, oh, let me get that that water and

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Speaker 2: let me sprinkle it on something, and you know what,

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Speaker 2: my business is just gonna take off.

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Speaker 1: So like because you see all these testimonials.

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Speaker 2: And so that convinces you that, oh I could do

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Speaker 2: this too, right, So definitely have the testimonials and because

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Speaker 2: that's gonna help.

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Speaker 1: That's gonna help. But you know, even for social media,

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Speaker 1: it helps you on.

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Speaker 2: Your website too, So continuing you know, to showcase to

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Speaker 2: showcase that.

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Speaker 1: Right.

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Speaker 2: So a lot of times I've seen where if I

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Speaker 2: post a testimonial about something, even my own personal testimonials,

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Speaker 2: people will backchonel me. They'll send you a DM asking

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Speaker 2: you about you know this.

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Speaker 1: And that or whatever. So it works.

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Speaker 2: You know people that may they may not like like

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Speaker 2: it or anything. You might not see it, but I

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Speaker 2: promise you you're gonna get those those d ms. People

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Speaker 2: are watching. They are watching, all right again. Collaborate with

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Speaker 2: other creators or other businesses. You are in a big

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Speaker 2: group right now. You're in the ey l U platform. Okay,

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Speaker 2: with all the opportunities we have. I put a post

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Speaker 2: for putting in your did I do Instagram? I don't

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Speaker 2: think I did Instagram? But putting in your different links,

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Speaker 2: your YouTube links, yeah, we all putting your YouTube links there,

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Speaker 2: your LinkedIn link links, so that we can go in

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Speaker 2: follow each other, like each other's favors, but also collaborate

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Speaker 2: in the meantime too. So look who's in class and

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Speaker 2: reach out to people to collaborate. I'm trying to get

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Speaker 2: a collaboration together. Well, actually, actually I.

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Speaker 1: Do have a collab going on, and we're.

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Speaker 2: Gonna be speaking at a conference next next month for

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Speaker 2: a whole tech conference. So and I got another collaboration

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Speaker 2: that I don't want to get together. So it's great

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Speaker 2: when you collaborate, you can go faster. That's only if

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Speaker 2: everybody's working together. So make sure you get with the

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Speaker 2: right the right perposon the right people so that you

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Speaker 2: know that y'all grow together.

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Speaker 1: Okay.

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Speaker 2: And then yeah, you want to make sure that you

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Speaker 2: link your other social media, your website, your shop. Make

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Speaker 2: sure you use your the link Okay, if you use

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Speaker 2: link tree or milkshake, they're different link apps of what

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Speaker 2: you want to get kind of like, if your website

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Speaker 2: is your one place where you want people to go,

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Speaker 2: that's fine, but make it somewhere where you can convert people.

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Speaker 1: Okay.

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Speaker 2: If your website is not ready, like ready ready, use

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Speaker 2: link tree, milkshake, you know, so then you can put

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Speaker 2: you know, where you want them to go.

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Speaker 1: Maybe it's a.

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Speaker 2: Lead e lead generator, okay, but you I only want

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Speaker 2: to make sure you link your social media or link

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Speaker 2: your your generator, your lead generators.

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Speaker 1: Okay. And that might change depending on what you're posting.

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Speaker 2: It might be you a twenty four hour post and

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Speaker 2: you're like, hey, I want you all you know, I'm

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Speaker 2: running a special right now, Hit the link, you know,

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Speaker 2: hit the link in the bio. And so it just

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Speaker 2: depends on what you're doing okay for your marketing.

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Speaker 4: An illegal alien from Guatemala charged with raping a child

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Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 4: accused of murdering a Texas man of Venezuelan charged with

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Speaker 4: filming and selling child pornography in Michigan. These are just

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Speaker 4: some of the heinous migrant criminals caught because of President

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Speaker 4: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 4: crossings are at the lowest levels ever recorded, and over

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Speaker 4: one hundred thousand illegal aliens have been arrested. If you

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Speaker 4: are here illegally, your next you will be fine nearly

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00:12:06,360 --> 00:12:10,400
Speaker 4: one thousand dollars a day, imprisoned and deported, you will

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Speaker 4: never return. But if you register using our CBP home

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Speaker 4: app and leave now, you could be allowed to return legally.

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Speaker 4: Do what's right, leave now. Under President Trump, America's laws,

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Speaker 4: border and families will be protected. Sponsored by the United

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Speaker 4: States Department of Homeland Security,