1 00:00:02,279 --> 00:00:06,880 Speaker 1: This is Master's in Business with very Ridholts on Bloomberg Radio. 2 00:00:09,920 --> 00:00:12,440 Speaker 1: This week on the podcast, I have an extra special guest. 3 00:00:12,600 --> 00:00:15,760 Speaker 1: His name is Ed Mendel. What can I say about Eddie? 4 00:00:15,840 --> 00:00:20,320 Speaker 1: He is the co founder of ned Davis Research, which 5 00:00:20,560 --> 00:00:25,599 Speaker 1: is a enormously successful institutional research shop sold to euro 6 00:00:25,680 --> 00:00:29,120 Speaker 1: Money about six or seven years ago for for a 7 00:00:29,200 --> 00:00:32,519 Speaker 1: price tag that is uh, google ble, but I could 8 00:00:32,560 --> 00:00:35,560 Speaker 1: tell you it's in the hundreds of millions of dollars. Uh. 9 00:00:35,600 --> 00:00:39,959 Speaker 1: He very successfully took the genius that was ned Davis 10 00:00:40,000 --> 00:00:44,320 Speaker 1: and wrapped an entire business model around it. And while 11 00:00:44,520 --> 00:00:49,160 Speaker 1: Ed himself is very humble and credits uh, Ned's genius 12 00:00:49,200 --> 00:00:52,000 Speaker 1: for the success of the firm, really he is one 13 00:00:52,040 --> 00:00:57,560 Speaker 1: of these um underappreciated UM people in finance who who 14 00:00:57,600 --> 00:00:59,960 Speaker 1: took a great idea and found a way to turn 15 00:01:00,000 --> 00:01:03,319 Speaker 1: it into a very very successful business. I don't think 16 00:01:03,360 --> 00:01:06,080 Speaker 1: there would have been a Nit David's Research without Ed 17 00:01:06,160 --> 00:01:12,240 Speaker 1: Mendel's contributions. He's also very actively involved in philanthropy. He's 18 00:01:12,240 --> 00:01:15,120 Speaker 1: one of the minority owners of the Atlanta Falcons and 19 00:01:15,240 --> 00:01:20,360 Speaker 1: just uh an all around inspirational guy. I've relied on 20 00:01:20,520 --> 00:01:26,120 Speaker 1: his insights over the years not just for helping to 21 00:01:26,160 --> 00:01:30,120 Speaker 1: put together the forerunner of Masters in Business. We discussed 22 00:01:30,160 --> 00:01:35,640 Speaker 1: a little bit about how his contributions actually helped lead 23 00:01:35,680 --> 00:01:39,160 Speaker 1: to this show, but also his insights about running a 24 00:01:39,160 --> 00:01:42,720 Speaker 1: business and managing people, and managing capital and assets, and 25 00:01:42,800 --> 00:01:47,920 Speaker 1: being able to think about the various ways that business 26 00:01:47,920 --> 00:01:54,120 Speaker 1: has done properly intelligently, ethically, and and um just just 27 00:01:54,200 --> 00:01:56,920 Speaker 1: being smart about how to run a shop. And so 28 00:01:56,960 --> 00:02:00,400 Speaker 1: I have tremendous amount of gratitude to him personally for 29 00:02:00,400 --> 00:02:03,440 Speaker 1: for sharing his insights with me over the years. He 30 00:02:03,520 --> 00:02:06,760 Speaker 1: mentors a lot of people. Uh and and he's just 31 00:02:06,840 --> 00:02:09,040 Speaker 1: one of these people who are in a household name 32 00:02:09,520 --> 00:02:13,799 Speaker 1: but have had an enormous influence on on finance and business. 33 00:02:13,840 --> 00:02:16,160 Speaker 1: And even though you may not have heard of him, 34 00:02:16,680 --> 00:02:19,720 Speaker 1: you probably should have. So, with no further ado, here 35 00:02:19,800 --> 00:02:27,440 Speaker 1: is my conversation with Eddie Mendel. My special guest today 36 00:02:27,639 --> 00:02:31,560 Speaker 1: is Ed Mendel. He is co founder of NED Davis 37 00:02:31,560 --> 00:02:36,399 Speaker 1: Research as well as the brokerage firm Davis Mendel and Reeginstein, 38 00:02:36,960 --> 00:02:39,919 Speaker 1: which we're both founded in nineteen eighty. Collectively, they're known 39 00:02:40,040 --> 00:02:43,840 Speaker 1: as the NID Davis Research Group. Ed helped to build 40 00:02:43,880 --> 00:02:46,560 Speaker 1: one of the largest stock and bond research followings on 41 00:02:46,560 --> 00:02:50,399 Speaker 1: Wall Street, working closely with ned Davis since nineteen seventy one. 42 00:02:51,080 --> 00:02:55,560 Speaker 1: Their research is best characterized as an objective, disciplined approach 43 00:02:55,600 --> 00:03:00,840 Speaker 1: to investing, focusing on risk management, primary trends, and avoiding 44 00:03:01,400 --> 00:03:07,079 Speaker 1: major financial disasters. Ed has been associated philanthropically with numerous 45 00:03:07,200 --> 00:03:11,480 Speaker 1: national and Atlanta charities. He is also a minority owner 46 00:03:11,560 --> 00:03:16,160 Speaker 1: of the NFL football team, the Atlanta Falcons. Edmundel, Welcome 47 00:03:16,200 --> 00:03:19,520 Speaker 1: to Bloomberg. Thank you. So I've been looking forward to 48 00:03:19,560 --> 00:03:22,160 Speaker 1: this for a while. I think I know you for 49 00:03:23,160 --> 00:03:26,800 Speaker 1: more than a decade, maybe close to two decades, because 50 00:03:26,840 --> 00:03:29,920 Speaker 1: of your work at ned Davis Research and and being 51 00:03:29,919 --> 00:03:33,720 Speaker 1: a partner, Uh to Ned. Let's ask the first question. 52 00:03:34,280 --> 00:03:38,160 Speaker 1: You guys began in the middle of a bear market 53 00:03:38,160 --> 00:03:43,640 Speaker 1: in the nineteen seventies in your work in markets, How 54 00:03:43,640 --> 00:03:46,400 Speaker 1: did that impact your psychology the rest of your career? 55 00:03:47,080 --> 00:03:52,880 Speaker 1: It's got as focused and uh, we really became an 56 00:03:52,880 --> 00:03:57,200 Speaker 1: institutional research firm, and we were very fortunate that when 57 00:03:57,200 --> 00:04:00,640 Speaker 1: we started it was nanti five percent retail. It ended 58 00:04:00,720 --> 00:04:06,320 Speaker 1: up being n institutional, and so it wasn't a matter 59 00:04:06,360 --> 00:04:09,600 Speaker 1: of anything but being at the right place at the 60 00:04:09,680 --> 00:04:12,480 Speaker 1: right time with the right product, and I just knew 61 00:04:12,520 --> 00:04:16,280 Speaker 1: that Ned was a genius and that we would somehow 62 00:04:16,800 --> 00:04:21,000 Speaker 1: be successful. The seventies, you guys were at a brokerage firm. 63 00:04:21,040 --> 00:04:22,960 Speaker 1: How did you and Ned hook up? How did you 64 00:04:22,960 --> 00:04:25,920 Speaker 1: guys find each other? I started at J. C. Bradford 65 00:04:25,920 --> 00:04:30,760 Speaker 1: in Nashville, and Ned came home from Harvard and started 66 00:04:30,760 --> 00:04:34,279 Speaker 1: working for J. C. Bradford. I went and introduced myself 67 00:04:34,320 --> 00:04:38,039 Speaker 1: to Ned, and we struck a friendship and uh and uh, 68 00:04:38,320 --> 00:04:41,000 Speaker 1: you know, eight years later we left to start our 69 00:04:41,040 --> 00:04:45,760 Speaker 1: own firm. You mentioned being launching your career in the 70 00:04:45,839 --> 00:04:50,560 Speaker 1: nineteen seventies and Ned David's research in eighty. You started 71 00:04:50,640 --> 00:04:56,200 Speaker 1: mostly at retail, but it eventually morphed two institutional Was 72 00:04:56,279 --> 00:05:00,200 Speaker 1: that because the retail investor was not a participant? Was 73 00:05:00,240 --> 00:05:03,279 Speaker 1: it the psychology? How did you shift to such a 74 00:05:03,360 --> 00:05:07,839 Speaker 1: heavily heavily waited institutional practice. Bradford, I don't think really 75 00:05:08,279 --> 00:05:10,919 Speaker 1: understood what they had on their hands with Ned. So 76 00:05:11,000 --> 00:05:12,960 Speaker 1: I was one of the first people to go out 77 00:05:13,000 --> 00:05:16,440 Speaker 1: and market Ned in Texas, in the state of Texas, 78 00:05:16,440 --> 00:05:21,479 Speaker 1: and in Houston, and going backwards, I was a retail broker. 79 00:05:22,200 --> 00:05:27,120 Speaker 1: My career really got helped tremendously. By May Day, uh 80 00:05:27,160 --> 00:05:32,480 Speaker 1: May one commission structures changed used to be you could, 81 00:05:32,680 --> 00:05:35,280 Speaker 1: so I became really one of the first discount brokers. 82 00:05:35,800 --> 00:05:37,480 Speaker 1: And so it was eighty two cents to sell a 83 00:05:37,560 --> 00:05:40,960 Speaker 1: hundred chairs of IBM. But Mary Lynch and Kidder and 84 00:05:41,120 --> 00:05:43,800 Speaker 1: pain Webber would not let you discount. So I went 85 00:05:43,880 --> 00:05:46,800 Speaker 1: around to all the wealthy people I could find in 86 00:05:46,880 --> 00:05:51,400 Speaker 1: Atlanta and offered him at discount. So I became the 87 00:05:51,400 --> 00:05:56,159 Speaker 1: biggest producer at Bradford. But then I started asking Med 88 00:05:56,240 --> 00:05:59,320 Speaker 1: to leave, and we were going to leave in seventy eight, 89 00:05:59,360 --> 00:06:01,560 Speaker 1: and we ended up leaving in nineteen eighty, which is 90 00:06:01,720 --> 00:06:04,680 Speaker 1: another story which I'll get to later. Okay, well, let's 91 00:06:04,720 --> 00:06:07,200 Speaker 1: let's get to it right now. You started in eighty. 92 00:06:07,800 --> 00:06:10,200 Speaker 1: Why why did you wait till that year? We were 93 00:06:10,200 --> 00:06:13,240 Speaker 1: gonna leave in seventy eight, and UH Ned was going 94 00:06:13,279 --> 00:06:17,440 Speaker 1: to move to uh Sarasota, Venice, Florida, and uh we 95 00:06:17,440 --> 00:06:20,719 Speaker 1: were going to start the firm. But Bradford came to 96 00:06:20,760 --> 00:06:25,120 Speaker 1: Ned and made him a partner and uh and he stayed. 97 00:06:25,520 --> 00:06:29,200 Speaker 1: But then in nineteen seventy nine he went to Jimmy 98 00:06:29,279 --> 00:06:33,080 Speaker 1: Bradford and told Jimmy that he wanted a computer, and 99 00:06:33,160 --> 00:06:36,120 Speaker 1: Jimmy told him, I've seen computers that you're doing fine, 100 00:06:36,200 --> 00:06:39,039 Speaker 1: just the way it is. And so Ned went out 101 00:06:39,200 --> 00:06:42,719 Speaker 1: on his own and spent thirty five thousand dollars on 102 00:06:42,760 --> 00:06:47,440 Speaker 1: a Hewitt Packard computer that did graphics. And within the 103 00:06:47,760 --> 00:06:49,719 Speaker 1: six months you could buy a chip that made it 104 00:06:49,720 --> 00:06:53,520 Speaker 1: ten times faster, and within a year you could buy 105 00:06:53,560 --> 00:06:55,479 Speaker 1: the computer with the chip in it. It was ten 106 00:06:55,520 --> 00:06:59,159 Speaker 1: times faster for a total of seven thousand dollars. And 107 00:06:59,400 --> 00:07:03,560 Speaker 1: uh okay uh. And I recall Ned saying that he 108 00:07:03,920 --> 00:07:08,919 Speaker 1: had pitched Bradford on technology and computerization and the ability 109 00:07:09,000 --> 00:07:12,160 Speaker 1: to crunch a lot of numbers, and the response was 110 00:07:12,200 --> 00:07:14,480 Speaker 1: sort of, hey, what you're doing is working fine? Yeah 111 00:07:14,880 --> 00:07:18,040 Speaker 1: that Jimmy said, it's working. It's working just fine. But Ned, 112 00:07:18,160 --> 00:07:21,880 Speaker 1: ned Is was a genius. And you know, among many 113 00:07:21,920 --> 00:07:24,680 Speaker 1: other things, it was clean data. Uh you know, we 114 00:07:24,840 --> 00:07:28,680 Speaker 1: cleaned data for Ibbotson and SMP and uh you know, 115 00:07:28,720 --> 00:07:31,040 Speaker 1: we were known for our charts and our data among 116 00:07:31,040 --> 00:07:36,040 Speaker 1: many other things. But the other great story uh that 117 00:07:36,160 --> 00:07:39,520 Speaker 1: came out of that is uh uh Ned told me 118 00:07:39,640 --> 00:07:43,120 Speaker 1: I think the fourth biggest lie ever told. And he 119 00:07:43,200 --> 00:07:44,800 Speaker 1: told me when we started that we were going to 120 00:07:44,840 --> 00:07:47,840 Speaker 1: need a programmer, but just for a year. And I 121 00:07:47,840 --> 00:07:50,840 Speaker 1: think when we sold the company we had fourteen programmers. 122 00:07:50,920 --> 00:07:53,760 Speaker 1: So the fourth biggest lie is you we're going to 123 00:07:53,800 --> 00:07:55,640 Speaker 1: get a programmer, but just for a year, just for 124 00:07:55,640 --> 00:07:58,200 Speaker 1: a year. Let's talk a little bit about you guys 125 00:07:58,680 --> 00:08:04,800 Speaker 1: hanging you shingle and in really the final inning innings 126 00:08:04,840 --> 00:08:08,239 Speaker 1: of a sixteen year bear market. How did you guys 127 00:08:08,320 --> 00:08:11,520 Speaker 1: have the nerve to launch into that environment and how 128 00:08:11,520 --> 00:08:14,960 Speaker 1: did you get clients? We started and Ned thought that 129 00:08:15,000 --> 00:08:17,360 Speaker 1: within four months we would have the products that he 130 00:08:17,400 --> 00:08:19,960 Speaker 1: had in his head up and running, but it was 131 00:08:20,000 --> 00:08:23,200 Speaker 1: two years later. So we never took any money out 132 00:08:23,200 --> 00:08:25,040 Speaker 1: of the business for two years and put it back 133 00:08:25,080 --> 00:08:31,160 Speaker 1: into the business. Uh, completely and totally. And uh I 134 00:08:31,240 --> 00:08:36,200 Speaker 1: had a big retail business, and so the retail helped 135 00:08:36,200 --> 00:08:38,400 Speaker 1: carry us until we got up and running with the 136 00:08:38,440 --> 00:08:43,080 Speaker 1: institutional business. And that eventually morphed to almost all purely 137 00:08:43,080 --> 00:08:49,000 Speaker 1: institutional totally, which uh's a blessing. Why do you say 138 00:08:49,040 --> 00:08:53,360 Speaker 1: that the retail is h you know, where's my check? 139 00:08:53,400 --> 00:08:56,679 Speaker 1: Where's my dividend? I'm gonna sue you. It's a it's 140 00:08:56,720 --> 00:09:00,680 Speaker 1: just a it's just and so you know, if you're 141 00:09:00,760 --> 00:09:02,560 Speaker 1: going to do it, you might as well get paid big. 142 00:09:03,520 --> 00:09:06,360 Speaker 1: And we we were blessed that as far as the 143 00:09:06,480 --> 00:09:09,559 Speaker 1: right time, in the right place. Um, we got paid 144 00:09:09,559 --> 00:09:13,280 Speaker 1: in soft dollars and commissions. So I explained soft dollars 145 00:09:13,320 --> 00:09:16,840 Speaker 1: because a lot of listeners may not be familiar with it. Well, uh, 146 00:09:17,120 --> 00:09:19,240 Speaker 1: we would go to the State of Texas and tell 147 00:09:19,320 --> 00:09:22,320 Speaker 1: them we wanted twenty five thousand dollars. And if I 148 00:09:22,360 --> 00:09:24,640 Speaker 1: went to you and said, I have this service, and 149 00:09:24,960 --> 00:09:27,240 Speaker 1: you know you'll like it, but you had to write 150 00:09:27,280 --> 00:09:30,040 Speaker 1: a check personally for twenty five thousand dollars, you go, 151 00:09:30,880 --> 00:09:33,480 Speaker 1: I really like a lot of money. But the State 152 00:09:33,520 --> 00:09:35,439 Speaker 1: of Texas was going to buy a million shares of 153 00:09:35,520 --> 00:09:39,240 Speaker 1: Boeing through one of our clearing frooms, pain Web Goldman 154 00:09:39,280 --> 00:09:42,760 Speaker 1: sacks are especially bear Stearns, And so they'd buy a 155 00:09:42,800 --> 00:09:45,679 Speaker 1: million shares and ten sents a share back then or 156 00:09:45,720 --> 00:09:49,480 Speaker 1: fifteen and give us ten or fifteen thousand dollars. And 157 00:09:49,679 --> 00:09:52,800 Speaker 1: it's another word. You guys set up the broker dealer 158 00:09:52,920 --> 00:09:55,559 Speaker 1: in order too. Hey, we're gonna spend the money on 159 00:09:55,559 --> 00:09:57,800 Speaker 1: the commission anyway, it might as well pay for the 160 00:09:58,040 --> 00:10:01,280 Speaker 1: It was other people's money, and so that's what made 161 00:10:01,320 --> 00:10:05,760 Speaker 1: the business very successful. Were you ever actively involved in 162 00:10:05,840 --> 00:10:10,960 Speaker 1: trading yourself? Were you mostly doing institutional sales? Mostly institutional sales? 163 00:10:11,559 --> 00:10:14,720 Speaker 1: And um, so the business was sold in. Do you 164 00:10:14,720 --> 00:10:17,080 Speaker 1: still have any involvement? Because I know Ned still does. 165 00:10:17,800 --> 00:10:20,959 Speaker 1: So you're you're free and clear for seven years now, 166 00:10:21,000 --> 00:10:26,439 Speaker 1: that's right. The falcons and grandchildren is what's keeping you busy? Um. 167 00:10:26,520 --> 00:10:30,000 Speaker 1: So when you guys launched the Night, who are your competitors? 168 00:10:30,040 --> 00:10:36,000 Speaker 1: Who was out there selling the sort of quantitative technical 169 00:10:36,160 --> 00:10:39,040 Speaker 1: research that that you guys were doing. Again, we were 170 00:10:39,080 --> 00:10:41,360 Speaker 1: just at the right place, at the right time, with 171 00:10:41,360 --> 00:10:43,960 Speaker 1: with the right product. And one of the products though 172 00:10:44,120 --> 00:10:48,720 Speaker 1: we ended up by accident, um, was the chart service. 173 00:10:49,240 --> 00:10:52,319 Speaker 1: We did the charts for Ned, and UH, as long 174 00:10:52,360 --> 00:10:53,679 Speaker 1: as you're doing it for him, you might as well 175 00:10:53,679 --> 00:10:55,960 Speaker 1: make we had we really didn't have an idea that 176 00:10:55,960 --> 00:10:58,520 Speaker 1: that would be such a huge hit for client presentations, 177 00:10:58,559 --> 00:11:03,880 Speaker 1: for marketing and meetings and brochures, and so we had 178 00:11:03,920 --> 00:11:10,000 Speaker 1: a huge, uh publishing complex by sending out these huge 179 00:11:10,120 --> 00:11:12,680 Speaker 1: chart books that were three or four inches thick. And 180 00:11:12,720 --> 00:11:15,440 Speaker 1: then we got into customized research. So let's talk about 181 00:11:15,480 --> 00:11:20,280 Speaker 1: customized research because at present and for the past decade 182 00:11:20,360 --> 00:11:25,840 Speaker 1: or so, ned Davis Research generates two thousand custom research 183 00:11:26,000 --> 00:11:29,959 Speaker 1: projects a year. Am I getting that right? It's been 184 00:11:30,080 --> 00:11:33,240 Speaker 1: six years since I've been there, but a lot. So 185 00:11:34,720 --> 00:11:37,839 Speaker 1: what's a typical request? How is this ramped up over time? 186 00:11:38,320 --> 00:11:43,920 Speaker 1: That sounds like a lot of specific, individualized research or 187 00:11:43,960 --> 00:11:47,840 Speaker 1: is there a ton of overlap from one to the next. Again, 188 00:11:47,960 --> 00:11:50,720 Speaker 1: some of the best projects and ideas have come from 189 00:11:50,720 --> 00:11:56,719 Speaker 1: our clients, and so NED is just incredible about devouring 190 00:11:56,840 --> 00:12:00,480 Speaker 1: data and information and studies. And so we had a 191 00:12:00,480 --> 00:12:04,600 Speaker 1: whole research department of people that would do projects that 192 00:12:04,840 --> 00:12:09,040 Speaker 1: other people thought of doing or uh, they would want 193 00:12:09,040 --> 00:12:11,840 Speaker 1: the models or stuff built just for them on a 194 00:12:11,840 --> 00:12:16,160 Speaker 1: proprietary basis. So we once we got in their back pocket, 195 00:12:17,000 --> 00:12:20,120 Speaker 1: we stayed there. So let me let me share one 196 00:12:20,160 --> 00:12:23,040 Speaker 1: of my favorite ned Davis quotes and you could perhaps 197 00:12:23,080 --> 00:12:25,440 Speaker 1: give me a little color on it. We are in 198 00:12:25,480 --> 00:12:29,400 Speaker 1: the business of making mistakes. The only difference between winners 199 00:12:29,720 --> 00:12:33,680 Speaker 1: and losers is that winners make small mistakes while losers 200 00:12:33,679 --> 00:12:38,520 Speaker 1: make big mistakes. Discuss well, you know, Ned's also famous 201 00:12:38,600 --> 00:12:41,959 Speaker 1: for saying they're the only thing worse than making a 202 00:12:42,080 --> 00:12:45,440 Speaker 1: forecast is sticking by it. And he wrote famously wrote 203 00:12:45,440 --> 00:12:47,760 Speaker 1: a book would you Rather be right or Make money? Yes? 204 00:12:48,120 --> 00:12:53,320 Speaker 1: Being right or making money? Title? And uh, you know, 205 00:12:53,920 --> 00:12:58,520 Speaker 1: risk control? Uh you know, I'm reminded of one of 206 00:12:58,559 --> 00:13:02,680 Speaker 1: the biggest hedge fund p pole here in New York 207 00:13:02,760 --> 00:13:05,839 Speaker 1: once told me he puts on a trade and then 208 00:13:05,880 --> 00:13:10,040 Speaker 1: it starts worrying about everything that can go wrong. But uh, 209 00:13:10,559 --> 00:13:13,960 Speaker 1: having a stop loss and controlling risk and not letting 210 00:13:14,000 --> 00:13:19,359 Speaker 1: a little mistake become a disastrous mistake is incredibly important. 211 00:13:19,960 --> 00:13:21,960 Speaker 1: The version of that I learned when I began in 212 00:13:21,960 --> 00:13:25,479 Speaker 1: the business was it's okay to be wrong, it's unforgivable 213 00:13:25,520 --> 00:13:28,720 Speaker 1: to stay wrong. And I think there's a lot to that. UM. 214 00:13:28,880 --> 00:13:32,320 Speaker 1: So the I keep coming back to the risk management 215 00:13:32,360 --> 00:13:36,280 Speaker 1: side of this. How much did really making your bones 216 00:13:36,320 --> 00:13:39,480 Speaker 1: in the nineties seventies, in the midst of that horrific 217 00:13:39,520 --> 00:13:45,640 Speaker 1: bear market plus inflation plus uh twelve risk free treasury yields? 218 00:13:46,040 --> 00:13:49,600 Speaker 1: How much did that impact the psychology of what you 219 00:13:49,640 --> 00:13:52,840 Speaker 1: guys were doing? Because you keep talking about um and 220 00:13:52,880 --> 00:13:57,640 Speaker 1: everything I've read from both of you is manage your risk, 221 00:13:58,000 --> 00:14:01,480 Speaker 1: don't let disasters happen. Pay attention to the primary trend. 222 00:14:01,960 --> 00:14:09,760 Speaker 1: How formative were the nineties seventies to to Ned David's research. Again, Ned, 223 00:14:10,240 --> 00:14:13,880 Speaker 1: Ned's genius is what I what I banked on. I 224 00:14:13,960 --> 00:14:17,040 Speaker 1: realized very early that it wasn't Ed mental research. He 225 00:14:17,120 --> 00:14:20,720 Speaker 1: was Ned Davis research. So you were, you were, and 226 00:14:21,840 --> 00:14:26,400 Speaker 1: I appreciate your humility, but you were instrumental in taking 227 00:14:27,320 --> 00:14:31,960 Speaker 1: his brilliant insights and building a business around it. Because 228 00:14:32,080 --> 00:14:35,240 Speaker 1: left to his own devices, I get the feeling that 229 00:14:35,320 --> 00:14:37,520 Speaker 1: Ned would be very happy to just stare at the 230 00:14:37,520 --> 00:14:42,560 Speaker 1: computer crunch numbers, but perhaps not monetize that in the 231 00:14:42,600 --> 00:14:45,120 Speaker 1: ways that you've managed to. Well, yeah, I had to 232 00:14:45,160 --> 00:14:47,520 Speaker 1: go out on the road and hire the people. Ned 233 00:14:47,560 --> 00:14:51,240 Speaker 1: did not want to deal with lawyers or accountants, and uh, 234 00:14:51,280 --> 00:14:54,160 Speaker 1: he wanted to do research, which it was is that's 235 00:14:54,200 --> 00:14:58,760 Speaker 1: his forte and uh he did it unbelievably well, and 236 00:14:58,800 --> 00:15:02,320 Speaker 1: he wasn't distracted, and so he did not go out 237 00:15:02,360 --> 00:15:05,360 Speaker 1: on the road a whole lot. And uh so it 238 00:15:05,440 --> 00:15:07,880 Speaker 1: was left up to me to to to do the 239 00:15:07,920 --> 00:15:10,840 Speaker 1: marketing and build the firm, and that started in nineteen 240 00:15:10,880 --> 00:15:13,080 Speaker 1: eighty and then thirty years later the firm was sold 241 00:15:13,120 --> 00:15:16,840 Speaker 1: to your own money. You guys built a reputation for 242 00:15:16,960 --> 00:15:21,520 Speaker 1: being fact based, quantitative and really one of the first 243 00:15:21,840 --> 00:15:26,600 Speaker 1: major technical analysis firms. So, so let's talk about that 244 00:15:26,680 --> 00:15:30,440 Speaker 1: a little bit. You're an institutional salesperson, NED is looking 245 00:15:30,480 --> 00:15:35,720 Speaker 1: at charts. How did you perceive the value of technicals 246 00:15:36,160 --> 00:15:40,120 Speaker 1: for for your institutional clients way back in the seventies 247 00:15:40,160 --> 00:15:42,920 Speaker 1: and night when you launched, NED would be the first 248 00:15:42,960 --> 00:15:46,000 Speaker 1: to tell you that technical analysis doesn't work half the time, 249 00:15:46,640 --> 00:15:50,240 Speaker 1: but neither just fundamentals. And so the genius which NED 250 00:15:50,360 --> 00:15:53,280 Speaker 1: has is to be able to mesh and look at everything. 251 00:15:54,080 --> 00:15:57,680 Speaker 1: And so we also, did you know, a incredible deal 252 00:15:57,880 --> 00:16:04,000 Speaker 1: on on sentiment and uh so we had some of 253 00:16:04,000 --> 00:16:08,600 Speaker 1: the best ciniment charts you know around. So Ned's geniuses 254 00:16:08,600 --> 00:16:11,520 Speaker 1: that he looked at everything and he just didn't hang 255 00:16:11,560 --> 00:16:15,120 Speaker 1: his hat on technical analysis. So, but you were out 256 00:16:15,120 --> 00:16:19,480 Speaker 1: in the trenches selling the product to institutions. Did you 257 00:16:19,560 --> 00:16:23,280 Speaker 1: find that when you were discussing charts, sentiment, everything else, 258 00:16:23,320 --> 00:16:26,360 Speaker 1: that all the work that was being generated in house. 259 00:16:27,000 --> 00:16:30,720 Speaker 1: Was there an advantage to working with charts and technicals? 260 00:16:31,040 --> 00:16:33,680 Speaker 1: Was it different than what everybody else was selling? What 261 00:16:33,680 --> 00:16:37,080 Speaker 1: what made this so successful? Because it's easy to say 262 00:16:37,080 --> 00:16:39,720 Speaker 1: in retrospect, well, we were more wrong than right. But 263 00:16:39,840 --> 00:16:42,840 Speaker 1: at the time you're the guy who's selling it and 264 00:16:42,960 --> 00:16:45,160 Speaker 1: you don't know how much wronger or writer it's going 265 00:16:45,200 --> 00:16:50,440 Speaker 1: to be. Ned had incredible historical perspective on the market 266 00:16:50,440 --> 00:16:54,160 Speaker 1: and everything, and so we we we we went out there. 267 00:16:54,160 --> 00:16:56,160 Speaker 1: We had a broad based service. We had like ten 268 00:16:56,200 --> 00:16:59,960 Speaker 1: different services and so uh, we did just didn't hang 269 00:17:00,040 --> 00:17:04,080 Speaker 1: our hat on you know, the bond commentary or the 270 00:17:04,119 --> 00:17:08,760 Speaker 1: stock rankings, but between Ned's hotline, which is probably the 271 00:17:08,760 --> 00:17:12,520 Speaker 1: best historic perspective and FED watching around and then the 272 00:17:12,600 --> 00:17:15,800 Speaker 1: chart service where we got you know, people really dependent 273 00:17:15,880 --> 00:17:21,160 Speaker 1: on us for their client presentations, marketing and meetings, uh 274 00:17:21,200 --> 00:17:25,240 Speaker 1: and brochures. And then we added to that we were 275 00:17:25,280 --> 00:17:28,959 Speaker 1: doing all this customized research. So it's a service business. 276 00:17:29,080 --> 00:17:33,560 Speaker 1: So you know, I came from a southern town retail 277 00:17:33,760 --> 00:17:38,200 Speaker 1: and in Little Rock, Arkansas. But the customers always right, 278 00:17:38,720 --> 00:17:41,280 Speaker 1: and we did we tried to do more than our 279 00:17:41,320 --> 00:17:45,280 Speaker 1: share in a relationship, and we tried not to goug 280 00:17:45,560 --> 00:17:49,040 Speaker 1: the customers and for value received, we we gave them 281 00:17:49,080 --> 00:17:52,800 Speaker 1: a great total product. But we were very lucky that 282 00:17:52,960 --> 00:17:56,520 Speaker 1: the soft dollars we're able to cover the course and 283 00:17:56,840 --> 00:18:00,360 Speaker 1: it was painless for them to pay us. And by 284 00:18:00,359 --> 00:18:03,840 Speaker 1: the time you guys ended up selling in I want 285 00:18:03,880 --> 00:18:07,679 Speaker 1: to say NED Davis Research was institutionally one of the 286 00:18:07,720 --> 00:18:11,840 Speaker 1: most widely followed institutional services out there. Is that a 287 00:18:12,320 --> 00:18:15,240 Speaker 1: Is that a fair statement? Fair statement? We know that 288 00:18:15,359 --> 00:18:19,960 Speaker 1: the early days NED was attracted to computers, but here 289 00:18:20,000 --> 00:18:24,200 Speaker 1: we are in TV computers are running everything from high 290 00:18:24,200 --> 00:18:30,720 Speaker 1: frequency trading to analyzing SEC filings too, just about anything 291 00:18:30,800 --> 00:18:34,520 Speaker 1: you could think of. How have computers changed the game 292 00:18:34,720 --> 00:18:38,320 Speaker 1: of institutional investment? Again, I've been out of the business 293 00:18:38,440 --> 00:18:44,480 Speaker 1: for seven years, and the you know, it's the E 294 00:18:44,600 --> 00:18:48,960 Speaker 1: T F s and the trading that have diminished everything. 295 00:18:49,320 --> 00:18:53,560 Speaker 1: And the it's it's what made it wasn't the computer. 296 00:18:53,880 --> 00:18:58,080 Speaker 1: It was Ned's uh interpretation of the data and the 297 00:18:58,119 --> 00:19:03,280 Speaker 1: information and so uh you layered upon you know, the 298 00:19:03,320 --> 00:19:09,560 Speaker 1: computer you had needs needs, historic perspective and uh economic view, 299 00:19:09,720 --> 00:19:13,840 Speaker 1: monetary view, and that's what made us different. We had 300 00:19:13,840 --> 00:19:18,680 Speaker 1: to differentiate ourselves and so the computer, you know, and 301 00:19:18,840 --> 00:19:22,199 Speaker 1: this goes back to two. Reagan deserves a lot of 302 00:19:22,200 --> 00:19:24,919 Speaker 1: credit for things that he did, but he was very lucky. 303 00:19:25,320 --> 00:19:29,480 Speaker 1: The personal computer came along and created twenty six million 304 00:19:29,560 --> 00:19:34,880 Speaker 1: jobs that it also made us unbelievably productive, I mean 305 00:19:35,119 --> 00:19:37,480 Speaker 1: unbelievably used to take us all day to do a 306 00:19:37,520 --> 00:19:41,200 Speaker 1: mailing list literally, and once you started working with the computer, 307 00:19:42,040 --> 00:19:45,160 Speaker 1: it was seconds. I mean, you know, once we got 308 00:19:45,200 --> 00:19:49,200 Speaker 1: everything up and running. So it's the productivity that made 309 00:19:49,280 --> 00:19:54,720 Speaker 1: us unbelievably successful. Also, but the pushback to that would be, well, 310 00:19:54,800 --> 00:19:58,200 Speaker 1: computers were available and they can make everybody productive. Why 311 00:19:58,480 --> 00:20:00,639 Speaker 1: were you guys able to take advant antage of it 312 00:20:00,960 --> 00:20:06,080 Speaker 1: when others didn't. Well, again, I alluded to the data. 313 00:20:06,680 --> 00:20:10,280 Speaker 1: Ned was the first with data and clean data, and 314 00:20:10,359 --> 00:20:14,240 Speaker 1: so he uh I could look at five charts to 315 00:20:14,320 --> 00:20:17,120 Speaker 1: day and with a red pen and knows knows when 316 00:20:17,280 --> 00:20:21,040 Speaker 1: when a chart is six or the slightest bit off, 317 00:20:21,200 --> 00:20:24,720 Speaker 1: just by eyeballing. Yes, So his one of his many 318 00:20:24,800 --> 00:20:28,800 Speaker 1: genius things is but we we we were a freak 319 00:20:28,920 --> 00:20:31,200 Speaker 1: about clean data. And there's a lot of it was 320 00:20:31,320 --> 00:20:33,240 Speaker 1: a lot of or probably still is a lot of 321 00:20:33,280 --> 00:20:36,360 Speaker 1: bad data out there. Let's talk a little bit about 322 00:20:36,400 --> 00:20:39,840 Speaker 1: the modern stock market. How did you guys think about 323 00:20:40,280 --> 00:20:45,080 Speaker 1: managing risk when you uh launched the firm in in 324 00:20:45,119 --> 00:20:48,040 Speaker 1: the early eighties. You know, I was thirty years old, 325 00:20:48,880 --> 00:20:56,200 Speaker 1: and uh I was too naive or stupid to really worry. 326 00:20:56,040 --> 00:20:59,760 Speaker 1: I knew it would be a big success, and so 327 00:21:01,240 --> 00:21:04,240 Speaker 1: there wasn't any question that, you know, between my retail 328 00:21:04,280 --> 00:21:07,000 Speaker 1: business and having Ned as a partner, that it was 329 00:21:07,040 --> 00:21:09,639 Speaker 1: going to be successful. So it wasn't a question of 330 00:21:09,680 --> 00:21:13,440 Speaker 1: managing risk. It was it was about putting money back 331 00:21:13,480 --> 00:21:16,520 Speaker 1: into the business and building it. And so not taking 332 00:21:16,520 --> 00:21:20,879 Speaker 1: money out for two years and hiring salespeople and hiring 333 00:21:20,880 --> 00:21:27,160 Speaker 1: people and programmers. Uh and and uh you know that's 334 00:21:27,160 --> 00:21:30,800 Speaker 1: wold help laid the foundation for the thing to be successful. 335 00:21:30,840 --> 00:21:33,399 Speaker 1: So you said you didn't take money out for two years, 336 00:21:33,440 --> 00:21:36,320 Speaker 1: and basically the revenue was coming from the high net 337 00:21:36,320 --> 00:21:39,240 Speaker 1: worth side, but you guys had to be taking salaries. 338 00:21:39,240 --> 00:21:43,480 Speaker 1: You weren't just doing nothing, no nothing, not an every 339 00:21:43,480 --> 00:21:46,840 Speaker 1: dollar went back into the business for two years, and 340 00:21:47,080 --> 00:21:50,200 Speaker 1: so you were really paying your dues in in that period. Yeah, 341 00:21:50,200 --> 00:21:53,160 Speaker 1: I remember writing checks for thirty five dollars and seventy 342 00:21:53,160 --> 00:21:57,400 Speaker 1: dollars and cringing and cringing. So at what point did 343 00:21:57,480 --> 00:22:00,840 Speaker 1: the firm begin to be able to allow the two 344 00:22:00,880 --> 00:22:03,960 Speaker 1: of you to take a salary in two years? Took 345 00:22:04,000 --> 00:22:06,920 Speaker 1: two years? Two years? And what was it that changed 346 00:22:07,000 --> 00:22:09,880 Speaker 1: the launch of the new products? You know, we were 347 00:22:09,920 --> 00:22:13,239 Speaker 1: building an institutional base that that was taking off, and 348 00:22:13,640 --> 00:22:18,000 Speaker 1: we started clearing through bear Stearns. Greenberg was very helpful 349 00:22:18,080 --> 00:22:20,840 Speaker 1: and convincing the that you know, he took us aside 350 00:22:20,920 --> 00:22:24,040 Speaker 1: for his eight seconds and said, just come here, we'll 351 00:22:24,040 --> 00:22:27,600 Speaker 1: take care of everything. That They had an unbelievable clearing operation. 352 00:22:28,280 --> 00:22:30,760 Speaker 1: This is bear Stons in the early eighties. At the 353 00:22:30,800 --> 00:22:33,720 Speaker 1: time they were the third or fourth largest broker's farm 354 00:22:33,800 --> 00:22:36,280 Speaker 1: is that, but they were probably the biggest clearing firm 355 00:22:36,359 --> 00:22:40,159 Speaker 1: for for what we did, institutional institutional trading, and so 356 00:22:40,280 --> 00:22:43,320 Speaker 1: we didn't have to have floor brokers or clearing or 357 00:22:43,440 --> 00:22:46,960 Speaker 1: back office. So you know, the banker New York would 358 00:22:46,960 --> 00:22:49,240 Speaker 1: call up bear Stearns and buy a million chairs of 359 00:22:49,359 --> 00:22:54,280 Speaker 1: Boeing for a dime, and they would credit and gave 360 00:22:54,440 --> 00:22:56,560 Speaker 1: credit that this one, this one, and this center at 361 00:22:56,640 --> 00:23:00,520 Speaker 1: Davis Research. So so that's a hundred thousand dollar commission 362 00:23:00,800 --> 00:23:05,000 Speaker 1: on that transaction back then, whatever it was. It made 363 00:23:05,000 --> 00:23:07,439 Speaker 1: it so easy for people to pay us. So in 364 00:23:07,480 --> 00:23:09,920 Speaker 1: other words, they would pay for the research via the 365 00:23:10,040 --> 00:23:13,280 Speaker 1: institutional trades, which they're gonna do anyway, and really, what 366 00:23:13,320 --> 00:23:15,560 Speaker 1: the heck is tanking? It did not cost them anything 367 00:23:15,880 --> 00:23:19,560 Speaker 1: ten cents on on bus share of Boeing then, but 368 00:23:19,680 --> 00:23:23,360 Speaker 1: even then it wasn't their money, so because it's institutional 369 00:23:23,400 --> 00:23:28,040 Speaker 1: and other people fund of but what they spend I 370 00:23:28,080 --> 00:23:32,480 Speaker 1: guess it doesn't really matter who there trading for. What 371 00:23:32,560 --> 00:23:36,760 Speaker 1: matters is who they're UM executing through and where the 372 00:23:36,760 --> 00:23:39,080 Speaker 1: money man. In other words, whether they paid a nickel 373 00:23:39,160 --> 00:23:42,040 Speaker 1: or adam, the fifteen cents didn't affect their bottom line. 374 00:23:42,119 --> 00:23:45,960 Speaker 1: That's right. So o PM and big institutional trading made 375 00:23:46,000 --> 00:23:49,760 Speaker 1: it easy. But you guys are fairly full service. You 376 00:23:49,800 --> 00:23:54,000 Speaker 1: guys were, and ned Davis still is a fairly full 377 00:23:54,080 --> 00:23:58,080 Speaker 1: service UM research shop. What does if I go to 378 00:23:58,200 --> 00:24:01,040 Speaker 1: nd R and say I want everything? How much can 379 00:24:01,080 --> 00:24:03,440 Speaker 1: I spend a year with them? Again, I've been out 380 00:24:03,480 --> 00:24:08,120 Speaker 1: for six years, give me a ballpark from ten years ago? Um, 381 00:24:08,160 --> 00:24:12,120 Speaker 1: you know dollars? Okay, So that's a lot of data, 382 00:24:12,160 --> 00:24:15,040 Speaker 1: a lot of charts, a lot of custom research. But 383 00:24:15,080 --> 00:24:18,280 Speaker 1: you know, Goldman Sachs used to have six hundred cash traders. 384 00:24:18,280 --> 00:24:21,119 Speaker 1: They have now to the soft dollar business has diminished 385 00:24:21,320 --> 00:24:25,240 Speaker 1: two from six hundred to two. Yeah, and that's computers 386 00:24:25,320 --> 00:24:27,959 Speaker 1: essentially well, and also now eat heat. Everything is going 387 00:24:28,000 --> 00:24:31,359 Speaker 1: to E T F s and UM volume is actually 388 00:24:31,480 --> 00:24:34,720 Speaker 1: way down. It's it's a very different business. So we've 389 00:24:34,760 --> 00:24:38,320 Speaker 1: seen a move towards passive investing from a lot of 390 00:24:38,359 --> 00:24:42,439 Speaker 1: the mom and pop investors as well as on the 391 00:24:42,480 --> 00:24:46,680 Speaker 1: institutional side, we've seen the rise of ETFs. And as 392 00:24:46,720 --> 00:24:49,480 Speaker 1: these two things have happened, we've seen a huge decrease 393 00:24:50,320 --> 00:24:55,200 Speaker 1: in trading volume. What does this mean for what used 394 00:24:55,240 --> 00:24:58,399 Speaker 1: to be called institutional training and now is called I 395 00:24:58,440 --> 00:25:00,320 Speaker 1: don't even know what what do you call it these days? 396 00:25:00,400 --> 00:25:02,919 Speaker 1: Is it just by side research? How do how do 397 00:25:02,960 --> 00:25:06,080 Speaker 1: you describe it? If you have to pay hard dollars 398 00:25:06,119 --> 00:25:09,520 Speaker 1: for a service stuff, it's tough and you have to 399 00:25:09,560 --> 00:25:15,919 Speaker 1: justify and it's tough. So, uh, you know people that 400 00:25:16,040 --> 00:25:18,880 Speaker 1: used to pay us one hundred thousand. I just heard 401 00:25:18,880 --> 00:25:22,920 Speaker 1: of somebody you know, going to forty thousand. So it's 402 00:25:23,680 --> 00:25:28,120 Speaker 1: it's the margins get squeezed, and uh, you know, everything 403 00:25:28,280 --> 00:25:30,600 Speaker 1: was wonderful and you could pay with other people's money 404 00:25:30,880 --> 00:25:34,680 Speaker 1: no longer. Well, there's still some of it out there, 405 00:25:34,880 --> 00:25:37,360 Speaker 1: but you know, Europe is going to the m F 406 00:25:37,640 --> 00:25:40,760 Speaker 1: m F I D and that's gonna you know, that's 407 00:25:41,320 --> 00:25:44,720 Speaker 1: a hard dollar squeeze as well. Yeah. Well but the 408 00:25:44,960 --> 00:25:48,440 Speaker 1: SEC let people off the hook here. But still black 409 00:25:48,520 --> 00:25:50,920 Speaker 1: Rock I think went from two hundred and twenty providers 410 00:25:50,960 --> 00:25:53,520 Speaker 1: down to a hundred And what does that mean in 411 00:25:53,640 --> 00:25:57,639 Speaker 1: terms of hard research dollars drying up? Drying up? So 412 00:25:58,080 --> 00:26:01,000 Speaker 1: you're no longer in in as involved in the business 413 00:26:01,000 --> 00:26:03,919 Speaker 1: as you are, You're doing other stuff. How closely do 414 00:26:04,000 --> 00:26:08,800 Speaker 1: you watch the stock market? Um? As a retiree. You know, 415 00:26:09,000 --> 00:26:12,360 Speaker 1: I get up in the morning. Uh, and I love reading, 416 00:26:13,040 --> 00:26:16,720 Speaker 1: and so I'm somewhat addicted to the market. So I 417 00:26:16,720 --> 00:26:20,840 Speaker 1: get up very tough to pull that needle. Yes it 418 00:26:20,920 --> 00:26:25,320 Speaker 1: is and it's still the greatest game ever and so uh, 419 00:26:25,359 --> 00:26:28,800 Speaker 1: you know, I love the game and I love reading. 420 00:26:29,600 --> 00:26:34,760 Speaker 1: Uh and uh, the market is still my number one love. 421 00:26:35,359 --> 00:26:37,359 Speaker 1: Are you still invested in the market or have you 422 00:26:37,440 --> 00:26:42,240 Speaker 1: moved more towards a fixed income portfolio? Third? Or third 423 00:26:42,320 --> 00:26:46,280 Speaker 1: or third? And uh? Stock spawns cash? Is that real estate? 424 00:26:47,080 --> 00:26:50,359 Speaker 1: Real estate? Well, the Falcons are a very big investment 425 00:26:50,400 --> 00:26:53,160 Speaker 1: all sud but uh and we have a big, big 426 00:26:53,400 --> 00:27:00,960 Speaker 1: stadium that's that's really nice. Um so uh uh. I 427 00:27:00,960 --> 00:27:06,560 Speaker 1: I'm very big on having goals and uh meaning investing 428 00:27:06,640 --> 00:27:10,359 Speaker 1: towards goals, just personal personal goals. Years ago, I always 429 00:27:10,400 --> 00:27:12,840 Speaker 1: had something in my wallet of all the goals and 430 00:27:12,880 --> 00:27:15,680 Speaker 1: it changes because at thirty, it's very different than its 431 00:27:15,800 --> 00:27:20,280 Speaker 1: sixty or forty and uh. And so you know right now, 432 00:27:20,720 --> 00:27:24,919 Speaker 1: you know, accumulating great more wealth, it won't make me 433 00:27:24,960 --> 00:27:29,560 Speaker 1: any happier. Maybe give more money to charity, but I 434 00:27:29,640 --> 00:27:34,080 Speaker 1: really don't want to accumulate any more things, uh, except 435 00:27:34,119 --> 00:27:37,040 Speaker 1: a Super Bowl ring. So let's talk a little bit 436 00:27:37,080 --> 00:27:39,840 Speaker 1: about the falcons. How do you like them? And what 437 00:27:40,040 --> 00:27:47,200 Speaker 1: changes are coming to the NFL. You know, I'm from Arkansas. 438 00:27:47,600 --> 00:27:49,920 Speaker 1: It's a razor. Back then it was always wait until 439 00:27:49,960 --> 00:27:53,640 Speaker 1: next year. And you know, you don't appreciate how hard 440 00:27:53,680 --> 00:27:56,480 Speaker 1: it is to get to the super Bowl and to 441 00:27:56,520 --> 00:27:59,800 Speaker 1: win it. Uh, it's the most competitive thing in the 442 00:27:59,800 --> 00:28:02,639 Speaker 1: world all to reach that level. So many things have 443 00:28:02,720 --> 00:28:05,840 Speaker 1: to go right, plus you have to get lucky. You 444 00:28:05,920 --> 00:28:09,640 Speaker 1: just appreciate the good times and h if if if 445 00:28:10,000 --> 00:28:14,160 Speaker 1: everything breaks right. But again, two or three key injuries 446 00:28:14,200 --> 00:28:17,840 Speaker 1: and it's it's problematic. So the big issue we won't 447 00:28:17,880 --> 00:28:20,640 Speaker 1: even talk about. We'll save the kneeling and the football 448 00:28:20,680 --> 00:28:24,959 Speaker 1: anthem stuff for for later. In general, we've been seeing 449 00:28:25,200 --> 00:28:30,000 Speaker 1: sports see a lot of pressure with cable people on 450 00:28:30,160 --> 00:28:33,400 Speaker 1: bundling and moving to the internet. What is the future 451 00:28:33,440 --> 00:28:36,719 Speaker 1: of sports broadcast? Look like is it going to be 452 00:28:36,880 --> 00:28:40,440 Speaker 1: mobile and internet is because the idea of television and 453 00:28:40,480 --> 00:28:43,440 Speaker 1: cable and saying here, I'm subscribing to cable and I 454 00:28:43,480 --> 00:28:46,239 Speaker 1: have to get these two channels whether I want them 455 00:28:46,320 --> 00:28:49,720 Speaker 1: or not. Is that going to change? How rapidly is 456 00:28:49,720 --> 00:28:52,120 Speaker 1: that going to change? We know it's changing. What what 457 00:28:52,160 --> 00:28:55,400 Speaker 1: do we think happens? But again, jeff Nis and Baron's 458 00:28:55,480 --> 00:29:00,200 Speaker 1: basically talks about that, you know, the sports entertainment, it's 459 00:29:00,440 --> 00:29:03,480 Speaker 1: just still one of those things football it's in h 460 00:29:03,680 --> 00:29:07,400 Speaker 1: L is something that you want to see live, right, 461 00:29:07,480 --> 00:29:10,320 Speaker 1: you can't you can't read about it afterwards, but you can. 462 00:29:10,400 --> 00:29:12,840 Speaker 1: But it's not it's not the same. It's not the same. 463 00:29:13,240 --> 00:29:17,520 Speaker 1: And so you know, we we have a product that 464 00:29:19,320 --> 00:29:24,160 Speaker 1: uh people want to have and uh, you know, I 465 00:29:24,200 --> 00:29:27,320 Speaker 1: had a partner named John Emily who died recently, but it 466 00:29:27,280 --> 00:29:31,800 Speaker 1: it was one of the most successful venture people in 467 00:29:31,000 --> 00:29:35,240 Speaker 1: in Atlanta and he always told me since Eddie, no 468 00:29:35,280 --> 00:29:38,280 Speaker 1: matter whether we win or whether we lose, the value 469 00:29:38,280 --> 00:29:42,080 Speaker 1: of the franchise goes up every day. That's that's a 470 00:29:42,600 --> 00:29:46,680 Speaker 1: pretty interesting point. We have been speaking with Edmundell of 471 00:29:47,000 --> 00:29:50,480 Speaker 1: Ned David's Research and the Atlanta Falcons. If you enjoy 472 00:29:50,560 --> 00:29:54,000 Speaker 1: this conversation. Be sure and check out our podcast extras, 473 00:29:54,000 --> 00:29:56,800 Speaker 1: where we keep the tape rolling and continue chatting about 474 00:29:56,840 --> 00:30:00,400 Speaker 1: all sorts of interesting things. You can find that wherever 475 00:30:00,520 --> 00:30:06,720 Speaker 1: find podcasts are sold iTunes, Overcast, SoundCloud, Bloomberg dot com, etcetera. 476 00:30:07,000 --> 00:30:09,480 Speaker 1: Be sure and check out my daily column. You'll find 477 00:30:09,480 --> 00:30:11,920 Speaker 1: that on Bloomberg dot Com. You can follow me on 478 00:30:11,960 --> 00:30:15,640 Speaker 1: Twitter at rid Holts. I'm Barry rid Holts. You're listening 479 00:30:15,680 --> 00:30:32,800 Speaker 1: to Masters in Business on Bloomberg Radio. Welcome to the podcast, Eddie. 480 00:30:32,840 --> 00:30:35,400 Speaker 1: Thank you so much for doing this. There are two 481 00:30:35,440 --> 00:30:39,400 Speaker 1: things I have to thank you for. One is when 482 00:30:39,520 --> 00:30:45,000 Speaker 1: I first had the idea a decade ago, for hey, 483 00:30:45,080 --> 00:30:48,440 Speaker 1: let's not ask people what's their favorite stock or where 484 00:30:48,440 --> 00:30:50,280 Speaker 1: the Dow is going to be in a year. Let's 485 00:30:50,400 --> 00:30:53,000 Speaker 1: find out who they are and how they got that way. 486 00:30:53,120 --> 00:30:56,640 Speaker 1: Let's find smart, successful people and say, so, what can 487 00:30:56,640 --> 00:30:59,920 Speaker 1: we learn from you. One of the very first version 488 00:31:00,240 --> 00:31:04,160 Speaker 1: of this show was Ned Davis. We did on the phone. 489 00:31:04,200 --> 00:31:06,720 Speaker 1: You helped to arrange that. I want to say, that's 490 00:31:06,760 --> 00:31:09,480 Speaker 1: almost ten years ago. Am I am? I ballpark with 491 00:31:09,600 --> 00:31:13,160 Speaker 1: that so that that was a fascinating conversation and it 492 00:31:13,240 --> 00:31:15,920 Speaker 1: was so clear after we did it. Even though it 493 00:31:16,040 --> 00:31:18,800 Speaker 1: sounded terrible, it was on the phone and I had 494 00:31:18,840 --> 00:31:21,400 Speaker 1: no idea what the hell I was doing. It was 495 00:31:21,520 --> 00:31:24,880 Speaker 1: clear to me that Wow, not doing four minutes and 496 00:31:24,880 --> 00:31:29,640 Speaker 1: then a commercial, but letting people, hey, tell me about this, 497 00:31:29,880 --> 00:31:34,160 Speaker 1: and letting them speak and share their history, their anecdotes, 498 00:31:34,200 --> 00:31:39,760 Speaker 1: their experiences was really valuable. And that's led to a 499 00:31:39,800 --> 00:31:44,320 Speaker 1: whole run of fascinating people telling me really amazing stories. 500 00:31:44,760 --> 00:31:46,680 Speaker 1: And I have you to help for sending that up 501 00:31:46,760 --> 00:31:50,520 Speaker 1: to begin with. Um, the other thing I had to 502 00:31:50,560 --> 00:31:54,000 Speaker 1: say is when I was thinking about launching my shop, 503 00:31:54,600 --> 00:31:56,880 Speaker 1: I came to you and said, Hey, I'm I'm wrestling 504 00:31:56,920 --> 00:31:59,160 Speaker 1: with these ideas, and you gave me a lot of 505 00:31:59,200 --> 00:32:01,960 Speaker 1: really good advice and I wanna thank you for that. 506 00:32:02,040 --> 00:32:05,120 Speaker 1: It was it was very very help remembering. Oh, I 507 00:32:05,400 --> 00:32:09,400 Speaker 1: trust me, I remember everything. UM So so let's talk 508 00:32:09,400 --> 00:32:12,880 Speaker 1: a little bit about about football. Um, are we going 509 00:32:12,920 --> 00:32:18,000 Speaker 1: to ever see live football on Facebook, Twitter, etcetera. I 510 00:32:18,000 --> 00:32:20,520 Speaker 1: know there have been some contracts and some announcements made. 511 00:32:20,880 --> 00:32:23,040 Speaker 1: Are we going to ever be in a situation where 512 00:32:23,360 --> 00:32:25,320 Speaker 1: I don't need to be home in front of a television. 513 00:32:25,360 --> 00:32:27,680 Speaker 1: I could just pull up my phone and watch a game. 514 00:32:28,320 --> 00:32:33,960 Speaker 1: I'm a minority owner, but you have some insight. Is that? 515 00:32:34,120 --> 00:32:37,880 Speaker 1: Is that something that we're thinking about constantly. Yes, you 516 00:32:37,880 --> 00:32:41,080 Speaker 1: know they're looking at all aspects of of of everything 517 00:32:41,600 --> 00:32:46,000 Speaker 1: to monetize this, and you know, to keep millennials and 518 00:32:46,080 --> 00:32:52,520 Speaker 1: keep people interested in in uh in football. But you know, UH, 519 00:32:52,680 --> 00:32:55,680 Speaker 1: we have a lot of people at the NFL home office, 520 00:32:55,760 --> 00:33:01,560 Speaker 1: and they're constantly working away, working away. So there's a 521 00:33:01,600 --> 00:33:06,480 Speaker 1: couple of really interesting things going on in football. UM. 522 00:33:06,480 --> 00:33:08,880 Speaker 1: And I know you don't speak on behalf of league 523 00:33:08,880 --> 00:33:11,400 Speaker 1: of the team, so I'm being circumspected in what I 524 00:33:11,440 --> 00:33:15,080 Speaker 1: can ask you. You're not an authorized spokesperson for NFL, 525 00:33:15,560 --> 00:33:20,400 Speaker 1: but you're certainly an astute observer. Um. Three things that 526 00:33:20,960 --> 00:33:24,680 Speaker 1: I've been thinking about aware of. The first is, uh, 527 00:33:24,720 --> 00:33:29,320 Speaker 1: the idea of people's phones being the most important screen 528 00:33:29,360 --> 00:33:31,480 Speaker 1: in their life. I have to think we're going to 529 00:33:31,560 --> 00:33:37,200 Speaker 1: see Netflix or Twitter or Facebook eventually doing a regular broadcast. 530 00:33:37,560 --> 00:33:39,600 Speaker 1: The other thing, which we haven't heard a lot about 531 00:33:39,680 --> 00:33:43,520 Speaker 1: this year, but was pretty big the past couple of years, UH, 532 00:33:43,600 --> 00:33:46,080 Speaker 1: and I've been reading about some of the new technologies, 533 00:33:47,080 --> 00:33:50,960 Speaker 1: was the concussion issues. And I've been reading about these 534 00:33:51,080 --> 00:33:58,120 Speaker 1: new helmets that supposedly lighter, stronger, more dissipating of energy. 535 00:33:59,240 --> 00:34:02,200 Speaker 1: How much is technology going to be the basis of 536 00:34:02,240 --> 00:34:06,520 Speaker 1: a solution for you know, keeping players safer over time? 537 00:34:07,320 --> 00:34:10,120 Speaker 1: You know, we recognize it as a big deal. And 538 00:34:10,160 --> 00:34:12,480 Speaker 1: I think that this is a year, a couple of 539 00:34:12,760 --> 00:34:15,440 Speaker 1: four million dollars a year. I think we were spending 540 00:34:15,640 --> 00:34:20,759 Speaker 1: on research to come up with safer, better, you know, helmets. 541 00:34:20,800 --> 00:34:23,960 Speaker 1: But you know, it is, it is. It's a big 542 00:34:23,960 --> 00:34:28,040 Speaker 1: issue in uh uh, you know, it's a major concern. 543 00:34:28,239 --> 00:34:31,640 Speaker 1: The most recent piece of technology I was reading about 544 00:34:31,760 --> 00:34:34,239 Speaker 1: is this new helmet. A couple of I remember was 545 00:34:34,440 --> 00:34:36,680 Speaker 1: M I T or cal Tech, but a couple of 546 00:34:36,680 --> 00:34:40,040 Speaker 1: professors developed this helmet. If the standard helmet is three 547 00:34:40,080 --> 00:34:45,320 Speaker 1: hundred dollars, this is nine hundred dollars. But supposedly, the 548 00:34:45,320 --> 00:34:51,560 Speaker 1: the physics underlying um impact energy dissipation has progressed to 549 00:34:51,600 --> 00:34:55,200 Speaker 1: the point where there's we should really expect to see 550 00:34:55,239 --> 00:34:59,040 Speaker 1: some significant changes going forward. Is that I know you 551 00:34:59,080 --> 00:35:02,440 Speaker 1: can't speak public really officially, but is it fair to 552 00:35:02,480 --> 00:35:05,040 Speaker 1: say that technology is going to be a big part 553 00:35:05,040 --> 00:35:08,960 Speaker 1: of the solution. Just about has to be. But you know, 554 00:35:09,200 --> 00:35:12,320 Speaker 1: they're they're founding from junior high school, high school, college. 555 00:35:12,520 --> 00:35:15,000 Speaker 1: You know this, this is a cumulative effect. It's not 556 00:35:15,080 --> 00:35:19,359 Speaker 1: just it's not just the NFL. So that that's an 557 00:35:19,400 --> 00:35:24,080 Speaker 1: issue that um, uh kind of got overwhelmed this this 558 00:35:24,200 --> 00:35:27,279 Speaker 1: year by by other stuff. Um, what else do you 559 00:35:27,320 --> 00:35:30,680 Speaker 1: see that's interesting taking place in football? I I just 560 00:35:30,800 --> 00:35:40,000 Speaker 1: read a fascinating review of of the the commissioner, Um Goodell, 561 00:35:40,640 --> 00:35:44,680 Speaker 1: and he's about to re up his contract. Basically the 562 00:35:44,760 --> 00:35:48,480 Speaker 1: owners seem to think he's doing a tremendous job in 563 00:35:48,560 --> 00:35:51,960 Speaker 1: a very difficult environment. Is that a fair, fair assessment? 564 00:35:52,400 --> 00:35:55,440 Speaker 1: You know again, I'm not I'm still the minority partner 565 00:35:55,520 --> 00:35:59,480 Speaker 1: from fifteen minutes ago, right, So so you're not, um 566 00:35:59,680 --> 00:36:03,920 Speaker 1: turn around to uh to say anything. If you google, 567 00:36:04,719 --> 00:36:07,680 Speaker 1: there was a recent story about on ESPN and a 568 00:36:07,680 --> 00:36:12,040 Speaker 1: handful of other places. The consensus seems to be very 569 00:36:12,120 --> 00:36:15,600 Speaker 1: challenging couple of years, especially under this president. Um, but 570 00:36:15,719 --> 00:36:18,520 Speaker 1: he's done about as good a job as anybody really 571 00:36:18,640 --> 00:36:23,200 Speaker 1: is can expect of him. Fair fair assessment. But like 572 00:36:23,560 --> 00:36:27,080 Speaker 1: you know this better than anybody, everything changes, So you know, 573 00:36:27,360 --> 00:36:29,359 Speaker 1: there's never been a time when that when there wasn't 574 00:36:29,400 --> 00:36:32,680 Speaker 1: something to worry about. Of course, and the marketer in life, 575 00:36:32,719 --> 00:36:36,240 Speaker 1: so we were. We were just discussing this the other day, 576 00:36:36,280 --> 00:36:42,480 Speaker 1: that we are biologically programmed to notice bad news. And 577 00:36:42,600 --> 00:36:45,200 Speaker 1: one of my colleagues in the office, Mike Batnick, wrote 578 00:36:45,239 --> 00:36:48,840 Speaker 1: a piece why good news is overlooked. Good news is 579 00:36:48,880 --> 00:36:51,480 Speaker 1: never a threat, but bad news is a threat, and 580 00:36:51,560 --> 00:36:57,040 Speaker 1: that's why we basically place such disproportionate weight on that. Well, 581 00:36:57,080 --> 00:36:59,239 Speaker 1: except for right now, I think good news in the 582 00:36:59,239 --> 00:37:03,200 Speaker 1: market is good news and bad news just isn't true. Well, 583 00:37:03,239 --> 00:37:05,399 Speaker 1: what sort of bad news in the market isn't true? 584 00:37:05,480 --> 00:37:08,520 Speaker 1: What what do you see as as the memes that 585 00:37:08,560 --> 00:37:11,399 Speaker 1: are out there that are negative for the market. But 586 00:37:11,560 --> 00:37:14,879 Speaker 1: we're over emphasizing, we're putting too much weight on We'll 587 00:37:14,880 --> 00:37:19,480 Speaker 1: get back to black swan events. I'm not big on, right, 588 00:37:19,880 --> 00:37:24,080 Speaker 1: but they're in Japanese folklore. There's a thing called white swans, 589 00:37:25,360 --> 00:37:27,279 Speaker 1: and a white swan is something right in front of 590 00:37:27,320 --> 00:37:30,279 Speaker 1: you that you just can't see. We don't just stop 591 00:37:30,320 --> 00:37:34,640 Speaker 1: paying attention to and so uh, this next time around, 592 00:37:35,200 --> 00:37:37,799 Speaker 1: just like in O one, the dot com was right 593 00:37:37,840 --> 00:37:39,840 Speaker 1: in front of you, and I said, didn't see it, 594 00:37:39,920 --> 00:37:43,319 Speaker 1: and they saw it. They just said, what can we do? 595 00:37:43,400 --> 00:37:46,759 Speaker 1: It's easy to clean up after O eight, No money down, 596 00:37:46,800 --> 00:37:50,319 Speaker 1: pay what you want, interest only, no documentation. How can 597 00:37:50,360 --> 00:37:53,600 Speaker 1: anybody not be surprised? But it was right in front 598 00:37:53,640 --> 00:37:56,960 Speaker 1: of you, and so this this, in fact, I have 599 00:37:57,040 --> 00:38:00,880 Speaker 1: to again give kudos to Ned David's research. One of 600 00:38:00,920 --> 00:38:04,560 Speaker 1: my favorite charts that if you looked at you couldn't 601 00:38:04,560 --> 00:38:08,920 Speaker 1: help but not see something coming. There were three charts 602 00:38:08,960 --> 00:38:11,960 Speaker 1: that I tracked in the early two thousands, some of 603 00:38:11,960 --> 00:38:15,040 Speaker 1: which came from you. One was cost of owning versus 604 00:38:15,080 --> 00:38:17,880 Speaker 1: cost of renting. That was a pretty standard chart. The 605 00:38:17,920 --> 00:38:21,440 Speaker 1: one that I first noticed from ned davis research was 606 00:38:21,600 --> 00:38:25,640 Speaker 1: median income versus median home price. Ned was putting that 607 00:38:25,719 --> 00:38:28,960 Speaker 1: out and for decades it you know, moved up and 608 00:38:28,960 --> 00:38:31,520 Speaker 1: down a little bit, and then in oh four oh 609 00:38:31,600 --> 00:38:36,040 Speaker 1: five it went straight up through the roof and it 610 00:38:36,160 --> 00:38:40,400 Speaker 1: was clear something strange was going on. There was no 611 00:38:40,440 --> 00:38:44,000 Speaker 1: other way to describe that. UM. And then the third 612 00:38:44,080 --> 00:38:47,080 Speaker 1: one was, and I think this also might have been 613 00:38:47,160 --> 00:38:54,640 Speaker 1: you guys, was total value of the UM total value 614 00:38:54,640 --> 00:38:57,400 Speaker 1: of the housing stock, meaning all the homes in America 615 00:38:57,920 --> 00:39:00,960 Speaker 1: relative to g d P and some really it was, 616 00:39:01,560 --> 00:39:04,720 Speaker 1: you know, pretty steady for decades, and then suddenly three 617 00:39:04,760 --> 00:39:09,040 Speaker 1: standard orders of magnitude. If you were I called the 618 00:39:09,160 --> 00:39:14,280 Speaker 1: financial crisis the jumping dolphin of crises. Do you remember 619 00:39:14,320 --> 00:39:17,319 Speaker 1: the three D paintings that people used to have. If 620 00:39:17,320 --> 00:39:19,160 Speaker 1: you stared at it right, suddenly you would see the 621 00:39:19,760 --> 00:39:22,759 Speaker 1: leaping dolphin. Those charts with the leaping dolphin. If you 622 00:39:22,800 --> 00:39:25,239 Speaker 1: saw those charts, it was obvious, hey, this is all 623 00:39:25,239 --> 00:39:27,640 Speaker 1: going to blow up. Um. But if you weren't looking 624 00:39:27,680 --> 00:39:30,160 Speaker 1: in the right place, well, the market keeps going higher. 625 00:39:30,200 --> 00:39:32,640 Speaker 1: It must the market must know that this is an 626 00:39:32,680 --> 00:39:37,960 Speaker 1: important I heard over and over again. Well, getting back 627 00:39:38,000 --> 00:39:42,359 Speaker 1: to the the white swan, Uh, you know, things are 628 00:39:42,520 --> 00:39:46,080 Speaker 1: really great right now. There's no economists not saying, you know, 629 00:39:46,239 --> 00:39:49,800 Speaker 1: there's no recession for a couple of years, and uh, 630 00:39:49,840 --> 00:39:57,200 Speaker 1: you know, earnings are record highs growing, and so the 631 00:39:57,239 --> 00:40:00,440 Speaker 1: white swan that's out there is that maybe things are 632 00:40:00,480 --> 00:40:03,239 Speaker 1: too good and you're you know, you're gonna have a 633 00:40:03,280 --> 00:40:09,279 Speaker 1: blow off that's gonna tighten economy. You can't lower unemployment 634 00:40:09,280 --> 00:40:15,359 Speaker 1: any further, can you? Again? Uh, you know there's laves 635 00:40:15,440 --> 00:40:21,520 Speaker 1: damn license statistics. Uh uh, nothing would surprise me. But uh, 636 00:40:22,880 --> 00:40:31,000 Speaker 1: you know the you know this thing is somewhat manipulated EU, 637 00:40:31,600 --> 00:40:36,520 Speaker 1: especially jan and Japan. You know they owned sixty of 638 00:40:36,520 --> 00:40:38,920 Speaker 1: all the e t s and sixty percent of the topics, 639 00:40:38,960 --> 00:40:42,759 Speaker 1: and Switzerland owns two billion dollars worth of stock out 640 00:40:42,800 --> 00:40:45,720 Speaker 1: of thin air. Mother nature doesn't like to be fooled. 641 00:40:45,800 --> 00:40:50,080 Speaker 1: So whatever happens will come out in inflation or currencies 642 00:40:50,800 --> 00:40:53,560 Speaker 1: or the bond market. Uh So let me push back. 643 00:40:53,680 --> 00:40:56,200 Speaker 1: If I had to guess the white swan that's right 644 00:40:56,239 --> 00:40:59,640 Speaker 1: in front of us, it's just everything is good, maybe 645 00:40:59,640 --> 00:41:03,160 Speaker 1: two it. So let me push back against that. Every 646 00:41:03,200 --> 00:41:06,840 Speaker 1: time there's some sort of financial crisis, be at O 647 00:41:07,000 --> 00:41:09,960 Speaker 1: eight oh nine or two thousand or seventy four or 648 00:41:10,840 --> 00:41:13,480 Speaker 1: twenty nine, or pick your crisis. In the United States, 649 00:41:13,840 --> 00:41:16,759 Speaker 1: the government always steps in to do something. You know, 650 00:41:16,840 --> 00:41:19,080 Speaker 1: we created the SEC, we created the fd I C. 651 00:41:19,840 --> 00:41:24,880 Speaker 1: Isn't that standard that? Uh, some disaster befalls us and 652 00:41:24,880 --> 00:41:29,239 Speaker 1: and uh the free marketers suddenly become maybe we can 653 00:41:29,480 --> 00:41:34,759 Speaker 1: manage this a little more aggressively. Well again, I had 654 00:41:34,960 --> 00:41:38,320 Speaker 1: breakfast with the president of the Doubt of the Atlanta 655 00:41:38,360 --> 00:41:42,720 Speaker 1: Third and uh I asked him the next speed bump, 656 00:41:42,800 --> 00:41:45,360 Speaker 1: what are you gonna do? This is last year at breakfast, 657 00:41:45,680 --> 00:41:48,520 Speaker 1: and he says, we're just gonna do more que And 658 00:41:48,600 --> 00:41:51,200 Speaker 1: so that's now the solution to everything that it must 659 00:41:51,239 --> 00:41:53,239 Speaker 1: be because they don't they don't ask if there's a 660 00:41:53,239 --> 00:41:56,440 Speaker 1: plan B. There is there isn't a plan B. And 661 00:41:56,520 --> 00:42:00,640 Speaker 1: so you know you so they'll buy real estate in 662 00:42:00,760 --> 00:42:03,359 Speaker 1: E T S or whatever this next time. But they're 663 00:42:03,360 --> 00:42:06,320 Speaker 1: already doing that in Europe. So every general fights the 664 00:42:06,400 --> 00:42:10,759 Speaker 1: last battle. QUI worked fine when the issue was a 665 00:42:10,760 --> 00:42:14,719 Speaker 1: frozen credit market. But if you just have a cyclical 666 00:42:14,760 --> 00:42:17,960 Speaker 1: slowdown in a recession, what is quigan? That's that's the 667 00:42:18,160 --> 00:42:22,600 Speaker 1: that's the question, and uh, it's going to be very interesting. Yeah, 668 00:42:22,640 --> 00:42:25,160 Speaker 1: to say the least, I want to get to our 669 00:42:25,239 --> 00:42:29,239 Speaker 1: favorite questions. But there's one thing, Um, I have to 670 00:42:29,320 --> 00:42:33,560 Speaker 1: ask about sentiment. You're raising that issue. Um, things are 671 00:42:33,600 --> 00:42:37,319 Speaker 1: too good? Do you think the investing public thinks things 672 00:42:37,400 --> 00:42:41,360 Speaker 1: are too good? Because up until recently they did not 673 00:42:41,480 --> 00:42:45,200 Speaker 1: embrace this rally. They were not The market tripled since 674 00:42:45,239 --> 00:42:48,839 Speaker 1: the March O nine lows, and they seem to constantly 675 00:42:48,880 --> 00:42:51,480 Speaker 1: be waiting for the black swan, not the white swan. 676 00:42:52,840 --> 00:42:55,600 Speaker 1: You know, but you have record low mutu fun cash 677 00:42:55,760 --> 00:42:58,200 Speaker 1: and you know the markets tripled, revenue is only up, 678 00:43:00,000 --> 00:43:02,720 Speaker 1: and so there's but profits are higher, Yeah, No, profits 679 00:43:02,719 --> 00:43:05,600 Speaker 1: are higher, but some of that's financial engineering, meanings share 680 00:43:05,640 --> 00:43:10,160 Speaker 1: by backs like that. Yeah, I just read the two 681 00:43:10,200 --> 00:43:13,719 Speaker 1: and a half trillion dollars overseas. You know, Apple and 682 00:43:14,040 --> 00:43:16,319 Speaker 1: Oracle on all these companies already spent five hundred and 683 00:43:16,320 --> 00:43:23,160 Speaker 1: sixty big and yeah they still have stellar balance sheets. 684 00:43:23,160 --> 00:43:28,200 Speaker 1: But uh, you know the it's but it's not the public, 685 00:43:28,239 --> 00:43:30,560 Speaker 1: it's it's but the public or whoever is buying twenty 686 00:43:30,600 --> 00:43:33,320 Speaker 1: billion dollars at the e t s a month and 687 00:43:33,560 --> 00:43:38,239 Speaker 1: the sixty four threeon dollar questions, who's gonna when they want? 688 00:43:38,480 --> 00:43:41,919 Speaker 1: If they ever start selling the ets, it could get 689 00:43:42,040 --> 00:43:47,960 Speaker 1: ugly very fast. But you know, uh, you know, you 690 00:43:47,600 --> 00:43:50,799 Speaker 1: you know, in the bullmarkt be bullish. So this is 691 00:43:51,080 --> 00:43:53,759 Speaker 1: this is just a good time to be bullish the least. 692 00:43:54,120 --> 00:43:57,880 Speaker 1: Let's jump to our favorite questions. These are what I 693 00:43:57,920 --> 00:44:00,800 Speaker 1: asked all of our guests tell me the most important 694 00:44:00,800 --> 00:44:11,120 Speaker 1: thing people don't know about your background? Um um. I 695 00:44:11,120 --> 00:44:14,600 Speaker 1: had a grandfather who got me interested in the market 696 00:44:14,640 --> 00:44:18,080 Speaker 1: when I was seven, and I started buying stocks when 697 00:44:18,120 --> 00:44:21,920 Speaker 1: I was seven, and he gave me a healthy disrespect 698 00:44:21,960 --> 00:44:25,759 Speaker 1: for the banking system. Yes, and uh, he had all 699 00:44:25,840 --> 00:44:28,520 Speaker 1: his money in a safety deposit box when the when 700 00:44:28,560 --> 00:44:31,839 Speaker 1: the when the crash came. And he also taught me 701 00:44:32,960 --> 00:44:39,480 Speaker 1: about being a scavenger buyer fixed income because he made 702 00:44:39,520 --> 00:44:42,640 Speaker 1: his money buying railroad, mind's opinion and nickel on the dollar. 703 00:44:43,480 --> 00:44:47,600 Speaker 1: And then he thought he invented uh text rattles back 704 00:44:47,840 --> 00:44:50,960 Speaker 1: in the thirties, Did he or he did it? So 705 00:44:51,000 --> 00:44:53,520 Speaker 1: he was way ahead of his time. He also was 706 00:44:53,600 --> 00:44:58,040 Speaker 1: a socialist and uh a socialist market trader, Yes he was. 707 00:44:59,040 --> 00:45:02,400 Speaker 1: And he claimed he was secretary treasurer of the Socialist 708 00:45:02,400 --> 00:45:05,840 Speaker 1: Party between nineteen fifteen and nineteen eighteen and booty for 709 00:45:05,920 --> 00:45:09,319 Speaker 1: Eugene Debs five times. And he said they disbanded the 710 00:45:09,360 --> 00:45:11,880 Speaker 1: Socialist Party when FDR was elected because he was the 711 00:45:11,880 --> 00:45:16,040 Speaker 1: biggest socialist that ever lived. Well, we created we created 712 00:45:16,080 --> 00:45:18,840 Speaker 1: social scar We did a lot of things under under FDO, 713 00:45:19,400 --> 00:45:23,000 Speaker 1: medicaid um, certainly the sec There's a ton of stuff 714 00:45:23,040 --> 00:45:25,840 Speaker 1: that that he did. I find a lot of people 715 00:45:25,880 --> 00:45:30,520 Speaker 1: who have been successful in the market and have accumulated 716 00:45:30,600 --> 00:45:36,320 Speaker 1: wealth are starting to get pretty concerned about inequality because 717 00:45:36,400 --> 00:45:40,719 Speaker 1: they would rather the public be fairly satisfied and not 718 00:45:41,400 --> 00:45:44,080 Speaker 1: calling for revolution. If you asked me for the one 719 00:45:44,160 --> 00:45:47,440 Speaker 1: thing that you know bothers me is that this this 720 00:45:47,480 --> 00:45:51,320 Speaker 1: has not been distributed. It's been great for wealthy people. 721 00:45:51,840 --> 00:45:55,759 Speaker 1: I think, uh, blue collar, middle class people are struggling. 722 00:45:56,160 --> 00:45:59,640 Speaker 1: And you're you're this is the white Swan that you 723 00:46:00,040 --> 00:46:02,319 Speaker 1: saw it in Trump being elected, but you saw it 724 00:46:02,320 --> 00:46:05,399 Speaker 1: in the British exit, sat in Spain, but last week 725 00:46:05,440 --> 00:46:10,360 Speaker 1: in Calonia. Absolutely, Czechoslovakia and Austria, but you saw France 726 00:46:10,760 --> 00:46:15,719 Speaker 1: the two major parties were cut off. Even Merkel had 727 00:46:15,719 --> 00:46:20,759 Speaker 1: her niece buckled and so and then nationalism is out there, 728 00:46:21,760 --> 00:46:25,360 Speaker 1: and uh, you know, bad things happen when you know that. 729 00:46:26,360 --> 00:46:29,239 Speaker 1: And you're tracing this to income inequality, and you know, 730 00:46:29,400 --> 00:46:32,319 Speaker 1: I'm just tracing it that. I think that that just 731 00:46:32,360 --> 00:46:34,840 Speaker 1: what you said. The whole there's a whole class of 732 00:46:34,880 --> 00:46:38,760 Speaker 1: people out there that haven't participated and are not happy. 733 00:46:38,800 --> 00:46:41,760 Speaker 1: And if the numbers are right of fifty one or something, 734 00:46:41,880 --> 00:46:44,360 Speaker 1: can't you know, come up with two d dollars or whatever. 735 00:46:45,360 --> 00:46:49,040 Speaker 1: It's it's there. You know, there there's a problem out there, 736 00:46:49,200 --> 00:46:52,360 Speaker 1: and uh, you know, I haven't got the answer, but 737 00:46:52,600 --> 00:46:54,879 Speaker 1: you know you're seeing something right in front of you. 738 00:46:55,160 --> 00:46:58,160 Speaker 1: And you know, you got the people in Brussels, unelected 739 00:46:59,200 --> 00:47:03,319 Speaker 1: bureaucrats that are sort of like Monty Python Black Night 740 00:47:03,440 --> 00:47:06,040 Speaker 1: that lost one arm, one leg, the other arm the 741 00:47:06,080 --> 00:47:08,960 Speaker 1: other leg and says it's just a no, he said, 742 00:47:09,080 --> 00:47:11,719 Speaker 1: it's just a flesh with But they're not paying any 743 00:47:11,719 --> 00:47:16,840 Speaker 1: attention that right underneath. What's what's happening right underneath their noses? 744 00:47:17,239 --> 00:47:21,440 Speaker 1: But you de Greece and Italy have these parties in 745 00:47:21,520 --> 00:47:27,600 Speaker 1: the pin nationalism, popularism, nationalism. People are pushing back against 746 00:47:27,640 --> 00:47:32,160 Speaker 1: globalization and the loss of jobs to low cost providers. 747 00:47:32,200 --> 00:47:34,799 Speaker 1: It's not just China, but it's Turkey and Vietnam, and 748 00:47:34,840 --> 00:47:39,239 Speaker 1: els and the computers and and shobots and no, it 749 00:47:39,360 --> 00:47:41,839 Speaker 1: is it is. If you had to pick one thing 750 00:47:41,920 --> 00:47:44,680 Speaker 1: that is worrisome, is you hit on it that it's it's, 751 00:47:44,800 --> 00:47:48,680 Speaker 1: it's it's This has not been a broad based, wonderful 752 00:47:48,719 --> 00:47:51,880 Speaker 1: thing for everybody, and and that is a of a concern. 753 00:47:52,000 --> 00:47:54,400 Speaker 1: So that may perhaps that's the whites one you talked about. 754 00:47:54,760 --> 00:47:57,279 Speaker 1: Let's let's talk about your early mentors. Who were the 755 00:47:57,320 --> 00:48:03,719 Speaker 1: people who affected the way you think about business and markets. Well, 756 00:48:04,120 --> 00:48:07,520 Speaker 1: first was my grandfather, and then you know, second was 757 00:48:07,680 --> 00:48:12,480 Speaker 1: ned and U Marty's wag. What was your relationship with 758 00:48:12,520 --> 00:48:15,440 Speaker 1: Marty's wife? For you young uns, listenings. Wig was a 759 00:48:15,600 --> 00:48:19,040 Speaker 1: very famous technician owned I think it was the most 760 00:48:19,040 --> 00:48:22,000 Speaker 1: expensive home in America at one point in time, the 761 00:48:22,000 --> 00:48:27,480 Speaker 1: top of room and regular on Rukaiser and he had 762 00:48:27,480 --> 00:48:31,160 Speaker 1: all the Beatles outfits and Marl Monroe's outfit and uh 763 00:48:31,680 --> 00:48:35,319 Speaker 1: was quite a remarkable individual. And how did Marty uh 764 00:48:35,840 --> 00:48:39,120 Speaker 1: affect you? Just just his studies and you know, he 765 00:48:39,480 --> 00:48:43,400 Speaker 1: was just brilliant and you know, uh also I was 766 00:48:43,480 --> 00:48:45,880 Speaker 1: would tell you that this is under Ripley's believe it 767 00:48:45,960 --> 00:48:51,600 Speaker 1: or not that uh talking about failures, that I was 768 00:48:51,680 --> 00:48:54,279 Speaker 1: partners with Marty and ned and not one but to 769 00:48:54,480 --> 00:49:00,200 Speaker 1: retail letters and both went south, really, which I would 770 00:49:00,239 --> 00:49:02,960 Speaker 1: have thought would be impossible to do. Let me tell 771 00:49:03,000 --> 00:49:06,520 Speaker 1: you that's a that's question number seven. Let's ask it now. 772 00:49:06,680 --> 00:49:08,360 Speaker 1: Tell me about a time you failed and what you 773 00:49:08,480 --> 00:49:11,680 Speaker 1: learned from it. Marty's wide and that Davis two of 774 00:49:11,719 --> 00:49:15,400 Speaker 1: the most successful technicians in history. How did you not 775 00:49:15,560 --> 00:49:20,840 Speaker 1: make a go of those news letters? Uh? Good question? 776 00:49:21,800 --> 00:49:25,000 Speaker 1: But I think you know one was a bond letter 777 00:49:25,520 --> 00:49:28,680 Speaker 1: and it goes back to you know, no, well Einstein 778 00:49:28,800 --> 00:49:31,919 Speaker 1: has it goes up to heaven and Holy One calls 779 00:49:31,960 --> 00:49:33,960 Speaker 1: him in and says, can you explain the bond market 780 00:49:34,040 --> 00:49:36,960 Speaker 1: to me. So I don't think anybody can explain the 781 00:49:36,960 --> 00:49:41,640 Speaker 1: bond market. NY, we had a bond letter and uh, 782 00:49:41,800 --> 00:49:45,319 Speaker 1: for whatever reason that I think ned Marty's Forte was 783 00:49:45,480 --> 00:49:47,920 Speaker 1: not in bonds. But I don't, I really don't remember. 784 00:49:48,040 --> 00:49:52,200 Speaker 1: I tried to, you know, suppressed suppress it. But I 785 00:49:52,239 --> 00:49:56,600 Speaker 1: think more importantly, I think it was the retail is 786 00:49:57,040 --> 00:50:02,080 Speaker 1: a much more difficult market than selling two institutions like So, 787 00:50:02,560 --> 00:50:04,759 Speaker 1: you know, I learned. The one lesson I learned from 788 00:50:04,800 --> 00:50:08,080 Speaker 1: that is that, uh, you know sticks, you know, dance 789 00:50:08,200 --> 00:50:12,000 Speaker 1: with them who bring you. That's a that's a fair question. Um, 790 00:50:12,040 --> 00:50:15,359 Speaker 1: what about investors, Any investors affect the way you look 791 00:50:15,400 --> 00:50:20,880 Speaker 1: at business or finance. Um, you know, I'm a big 792 00:50:20,920 --> 00:50:24,799 Speaker 1: believer in blink going out and finding people that can 793 00:50:24,840 --> 00:50:30,080 Speaker 1: do things that that you cannot do. And uh, and 794 00:50:30,160 --> 00:50:33,400 Speaker 1: there's plenty of those. But I'm not a big believer 795 00:50:33,440 --> 00:50:36,200 Speaker 1: in hitch funds at eight or nine at one time, 796 00:50:37,760 --> 00:50:41,160 Speaker 1: but meaning money invested in not running. Yeah, but they 797 00:50:41,719 --> 00:50:45,680 Speaker 1: they can't. They can't perform now for whatever whatever reason, 798 00:50:45,840 --> 00:50:48,400 Speaker 1: the conditions have changed. At one point in time, some 799 00:50:48,520 --> 00:50:52,799 Speaker 1: of them were creating alpha. Very few these days, very few, Yeah, 800 00:50:52,920 --> 00:50:56,279 Speaker 1: maybe two or three percent. Wow, that's fascinating. Um, let's 801 00:50:56,280 --> 00:51:00,239 Speaker 1: talk about books. This is everybody's famous favorite question. Uh, 802 00:51:00,360 --> 00:51:03,160 Speaker 1: tell us about books that you've you read? What what 803 00:51:03,239 --> 00:51:06,440 Speaker 1: sort of stuff do you like? Fiction? Nonfiction? Well? I 804 00:51:06,520 --> 00:51:09,200 Speaker 1: read three or four hours every day, but really I 805 00:51:09,239 --> 00:51:13,040 Speaker 1: don't read fiction and nonfiction anymore. So what are you reading? 806 00:51:13,160 --> 00:51:18,000 Speaker 1: But I do? My favorite Arthur is Malcolm Gladwell Blink 807 00:51:18,040 --> 00:51:22,080 Speaker 1: and tipping Point, and the tipping point is AIDS, epidemics, 808 00:51:22,080 --> 00:51:26,239 Speaker 1: syphilis epidemics, crime epidemics, stop market, bond markets. Everything goes 809 00:51:26,320 --> 00:51:31,040 Speaker 1: to a tipping point, and life goes to a tipping point, 810 00:51:31,280 --> 00:51:35,399 Speaker 1: and it's always good to remember that. Uh, you know, 811 00:51:36,000 --> 00:51:38,680 Speaker 1: it's there. There's a tipping point out there, you know, 812 00:51:38,719 --> 00:51:43,399 Speaker 1: at some point for everything, for everything, for everything, things 813 00:51:43,440 --> 00:51:47,000 Speaker 1: that cannot go on eventually stop stop. And then Blink 814 00:51:47,160 --> 00:51:49,920 Speaker 1: is getting one of my favorite books. But whether it's 815 00:51:50,080 --> 00:51:53,719 Speaker 1: an electrician or car mechanic, finding these people that can 816 00:51:53,920 --> 00:51:56,560 Speaker 1: do things and they know things in a blink and 817 00:51:56,600 --> 00:52:00,440 Speaker 1: they're keeping them dear, you know, is really real. Make 818 00:52:00,560 --> 00:52:02,719 Speaker 1: makes your life a lot easier. Have you have you 819 00:52:02,719 --> 00:52:05,359 Speaker 1: read Outliers yet? Yes? I have. That was a really 820 00:52:05,400 --> 00:52:09,760 Speaker 1: interesting everything he does is great, always, always fascinating. Although 821 00:52:09,880 --> 00:52:13,719 Speaker 1: I WI will tell you, yes, the Beatles played the 822 00:52:13,760 --> 00:52:17,000 Speaker 1: Cavern Club eight hours a day for a year, I 823 00:52:17,040 --> 00:52:19,239 Speaker 1: can play the Cavern Club eight hours a day for 824 00:52:19,280 --> 00:52:21,880 Speaker 1: a hundred years. I will never be the Beatles, and 825 00:52:22,040 --> 00:52:25,279 Speaker 1: vice versa. There are people who pick stuff up so 826 00:52:25,440 --> 00:52:29,680 Speaker 1: rapidly that they're just built for certain things. But I 827 00:52:29,719 --> 00:52:33,000 Speaker 1: find all his books thought provoking and interesting. And he's 828 00:52:33,040 --> 00:52:37,080 Speaker 1: an excellent writer. I mean, his pros is just lovely. 829 00:52:37,239 --> 00:52:40,160 Speaker 1: His podcast from last year were great. Only maybe two 830 00:52:40,200 --> 00:52:43,600 Speaker 1: of the ones this year were the ones from last 831 00:52:43,640 --> 00:52:47,080 Speaker 1: year was um, a history of what what? What's the 832 00:52:47,160 --> 00:52:51,239 Speaker 1: name of his podcast? Revisionist history. Revisionist History, That's what 833 00:52:51,320 --> 00:52:52,879 Speaker 1: it was. Yeah, I listened to a few of them. 834 00:52:52,880 --> 00:52:56,160 Speaker 1: I thought they were very interesting. He's always interesting. Who 835 00:52:56,200 --> 00:52:59,920 Speaker 1: else do you read anybody else? I read you at 836 00:53:00,040 --> 00:53:04,120 Speaker 1: think that you have the best service out there, and 837 00:53:04,280 --> 00:53:06,960 Speaker 1: especially like your ten A m Reads The Morning ten 838 00:53:07,000 --> 00:53:10,960 Speaker 1: things each day the Morning Reads. Thank you for saying that. Um, 839 00:53:11,000 --> 00:53:14,279 Speaker 1: they're usually out seven seven thirty in the morning. I 840 00:53:14,280 --> 00:53:16,520 Speaker 1: try and get them out as early as possible. I 841 00:53:16,719 --> 00:53:19,560 Speaker 1: I sift through a lot of jump to get to that. Um, 842 00:53:19,600 --> 00:53:21,680 Speaker 1: there's a long story behind the reeds. I'll have to 843 00:53:21,680 --> 00:53:23,600 Speaker 1: share them one day, but thank you so much for 844 00:53:23,640 --> 00:53:27,200 Speaker 1: saying that it is um. It is an interesting thing 845 00:53:27,280 --> 00:53:33,320 Speaker 1: that forces me to realize how much of what's produced 846 00:53:33,440 --> 00:53:39,680 Speaker 1: is just noise, and finding something that is insightful, educational 847 00:53:39,960 --> 00:53:43,040 Speaker 1: and and helpful is is hard. So out of the 848 00:53:43,080 --> 00:53:46,480 Speaker 1: thousands of things, identifying those ten things each day is 849 00:53:46,600 --> 00:53:49,480 Speaker 1: a little bit of a challenge. Well, I appreciate. I 850 00:53:49,520 --> 00:53:52,640 Speaker 1: appreciate the kind words. What do you do outside of 851 00:53:52,680 --> 00:53:57,960 Speaker 1: the office to uh stay either mentally or physically fit? Well, 852 00:53:58,600 --> 00:54:02,080 Speaker 1: the mental part is eating. But you know, in the morning, 853 00:54:02,120 --> 00:54:07,239 Speaker 1: I all the CBS sports uh, Bleacher Report, you know, 854 00:54:07,400 --> 00:54:10,840 Speaker 1: I'm a I'm a sports junkie. But also no surprise 855 00:54:11,120 --> 00:54:13,920 Speaker 1: and so. But also there's lots of things that I 856 00:54:13,960 --> 00:54:16,560 Speaker 1: like reading in the morning. What else? What else do 857 00:54:16,560 --> 00:54:21,400 Speaker 1: you read? The Wall Street Journal? You know? Barons Zulov? Uh. 858 00:54:22,480 --> 00:54:24,759 Speaker 1: You know there's ten or twenty people that you know, 859 00:54:24,800 --> 00:54:27,600 Speaker 1: I really like getting their stuff Zuolov, give me a 860 00:54:27,640 --> 00:54:29,440 Speaker 1: couple of other names. Who else do you would like 861 00:54:29,520 --> 00:54:35,600 Speaker 1: to read? I like to read the Pimco people. Um. 862 00:54:35,760 --> 00:54:40,160 Speaker 1: The one person that is is brilliant and uh uh 863 00:54:40,760 --> 00:54:49,560 Speaker 1: is um double line. Uh, Jeff fascinating, fascinating, Uh fascinating 864 00:54:49,920 --> 00:54:56,319 Speaker 1: and uh uh he's uh he's out there thinking on 865 00:54:56,360 --> 00:54:59,399 Speaker 1: another on another level. He he definitely is. And every 866 00:54:59,440 --> 00:55:02,360 Speaker 1: now and then I'll read something of his and I'm like, Wow, 867 00:55:02,400 --> 00:55:05,080 Speaker 1: he's not afraid to really put it all out there, 868 00:55:05,480 --> 00:55:07,799 Speaker 1: and as often as not, he's right on some of 869 00:55:07,840 --> 00:55:11,360 Speaker 1: these real outlawyer calls that you would think is a 870 00:55:11,520 --> 00:55:14,120 Speaker 1: much lower success. He was one of the first people 871 00:55:14,160 --> 00:55:17,680 Speaker 1: come out on Trump. That's exactly right. I remember saying, Hey, 872 00:55:17,760 --> 00:55:21,600 Speaker 1: you're ender. I remember reading him saying, you're underestimating the 873 00:55:21,680 --> 00:55:26,000 Speaker 1: anger in the country, and you're underestimating, uh, the potential 874 00:55:26,080 --> 00:55:28,719 Speaker 1: for a change candidate to win. And Trump is a 875 00:55:29,040 --> 00:55:31,560 Speaker 1: change candidate. And he wanted to buy the Buffalo Bills 876 00:55:32,360 --> 00:55:35,960 Speaker 1: and uh they didn't let him. He I don't know 877 00:55:36,080 --> 00:55:39,720 Speaker 1: what what happened, but he would be a fantastic owner. 878 00:55:39,840 --> 00:55:43,960 Speaker 1: But he he uh to two things. He uh he 879 00:55:44,320 --> 00:55:47,000 Speaker 1: forecasts that they wouldn't win many many games this year, 880 00:55:47,160 --> 00:55:49,440 Speaker 1: which has not been true. They have a good team. 881 00:55:49,520 --> 00:55:52,400 Speaker 1: And the other most fascinating thing, which we could have 882 00:55:52,400 --> 00:55:55,080 Speaker 1: a whole another segment on he talks about his autism. 883 00:55:55,440 --> 00:55:58,920 Speaker 1: Uh huh uh and I found that lots of the 884 00:55:59,320 --> 00:56:03,200 Speaker 1: really unbelievable people on the street, just like in the 885 00:56:03,239 --> 00:56:07,000 Speaker 1: Big Short, have Aspergers as Bergers are somewhere on the 886 00:56:07,040 --> 00:56:11,680 Speaker 1: spectrum across across the board. Um, I've heard that about 887 00:56:12,480 --> 00:56:17,200 Speaker 1: Ken Fisher mentioned his dad was, you know, pre diagnosis, 888 00:56:17,200 --> 00:56:21,120 Speaker 1: he thought he was Asperger's. Ken himself very easily could 889 00:56:21,200 --> 00:56:24,399 Speaker 1: be go down the list of of of people who 890 00:56:24,480 --> 00:56:28,240 Speaker 1: have the ability to remove their emotions from the decision 891 00:56:28,280 --> 00:56:31,680 Speaker 1: making process. And if you could do that, there might 892 00:56:31,719 --> 00:56:33,920 Speaker 1: be a little spectrum going on with that, for sure. 893 00:56:34,520 --> 00:56:36,080 Speaker 1: That's and that's what you need to do to be 894 00:56:37,280 --> 00:56:40,040 Speaker 1: to be great, you know, you need to be different 895 00:56:40,080 --> 00:56:44,520 Speaker 1: from the average human and information completely and totally different 896 00:56:44,800 --> 00:56:49,280 Speaker 1: than than than than a normal person. Not to name drop, 897 00:56:49,320 --> 00:56:52,359 Speaker 1: but I'm going to name drop. Marc Andreessen had has 898 00:56:52,400 --> 00:56:56,480 Speaker 1: pointed out that Mark Zuckerberg at Facebook is a learning machine. 899 00:56:56,600 --> 00:57:01,200 Speaker 1: He said he's never met anybody who learned as aggressively 900 00:57:01,280 --> 00:57:05,799 Speaker 1: as him, constantly reading, constantly assimilating data and and your 901 00:57:05,800 --> 00:57:10,040 Speaker 1: description immediately made me think of him though the jobs 902 00:57:10,080 --> 00:57:16,720 Speaker 1: socially totally. But he didn't have any committees and he 903 00:57:16,760 --> 00:57:20,680 Speaker 1: did all those things him, but he knew things other 904 00:57:20,720 --> 00:57:23,240 Speaker 1: people didn't didn't know any knew it in a blink. 905 00:57:23,600 --> 00:57:28,960 Speaker 1: And you can't teach that. It's just that's intuitive a curse. 906 00:57:30,360 --> 00:57:36,840 Speaker 1: Why your socially inept? And uh, you know the big, 907 00:57:36,920 --> 00:57:41,560 Speaker 1: the big short, big short life is I don't do this, 908 00:57:41,680 --> 00:57:44,520 Speaker 1: I don't do that, I don't shave, I don't. It's 909 00:57:44,640 --> 00:57:48,240 Speaker 1: just kind of man, I'm looking for. Michael Lewis is 910 00:57:48,280 --> 00:57:51,320 Speaker 1: another one of those writers who was just unbelievable. So 911 00:57:51,400 --> 00:57:55,520 Speaker 1: any any favorite Lewis books. While everything he's put out everything, 912 00:57:55,520 --> 00:57:58,080 Speaker 1: he's everything. So it's Lewis and Gladwell and those are 913 00:57:58,120 --> 00:58:01,960 Speaker 1: your favorite, But I'm more I'm more interested in life, 914 00:58:02,160 --> 00:58:09,400 Speaker 1: in infects life. Did you read um The Undoing Project 915 00:58:09,440 --> 00:58:12,120 Speaker 1: by Lewis? The book about Oh well, I'm gonna give 916 00:58:12,120 --> 00:58:15,760 Speaker 1: you a book recommendation. Lewis wrote about Danny Khneman and 917 00:58:15,800 --> 00:58:21,720 Speaker 1: Amos Tversky who discovered all of these behavioral issues that 918 00:58:21,840 --> 00:58:26,080 Speaker 1: not just economists and economic behavior, but across the board 919 00:58:26,120 --> 00:58:29,880 Speaker 1: the way humans behave. And it's a fascinating story. If 920 00:58:29,960 --> 00:58:33,040 Speaker 1: you like Michael Lewis. It's a little different than some 921 00:58:33,120 --> 00:58:36,080 Speaker 1: of his other books, but it's just as fascinating. It's 922 00:58:36,080 --> 00:58:39,840 Speaker 1: really a fact, I now envy you for not having 923 00:58:39,880 --> 00:58:42,200 Speaker 1: read it, because you get to read it. I've already 924 00:58:42,200 --> 00:58:44,360 Speaker 1: read it. So let's get to our last two questions. 925 00:58:44,400 --> 00:58:48,000 Speaker 1: My favorite questions. So if in then a millennial or 926 00:58:48,040 --> 00:58:50,880 Speaker 1: someone who just graduated college came to you and said, Hey, 927 00:58:50,880 --> 00:58:55,080 Speaker 1: I'm looking for some advice on career and finance, what 928 00:58:55,160 --> 00:58:57,640 Speaker 1: sort of advice would you give him? Well, I actually 929 00:58:57,800 --> 00:59:02,560 Speaker 1: try to mentor millennials, and I have a packet. I 930 00:59:02,600 --> 00:59:06,160 Speaker 1: have found that most do not have a clue about interviewing. 931 00:59:06,760 --> 00:59:08,800 Speaker 1: So I give him a packet on how to interview, 932 00:59:09,040 --> 00:59:10,720 Speaker 1: and I try to take into the lunch or dinner, 933 00:59:11,280 --> 00:59:13,880 Speaker 1: and I can tell you there's five or ten things 934 00:59:13,880 --> 00:59:17,480 Speaker 1: that I reinforce that they must do to make a 935 00:59:17,480 --> 00:59:20,400 Speaker 1: good first impression. And then there's three or four or 936 00:59:20,400 --> 00:59:22,800 Speaker 1: five questions. I try to teach some of the questions 937 00:59:22,880 --> 00:59:26,480 Speaker 1: they need to ask. But helping them in the interview 938 00:59:26,520 --> 00:59:31,560 Speaker 1: processes is very, very important because they really do not 939 00:59:31,720 --> 00:59:35,080 Speaker 1: show up ready to make a good first impression. Give 940 00:59:35,120 --> 00:59:37,880 Speaker 1: us an example of each what what do you suggest 941 00:59:37,960 --> 00:59:40,520 Speaker 1: they do on their interview and what sort of questions 942 00:59:42,480 --> 00:59:47,760 Speaker 1: they need to put their resume on slightly thicker paper? Um, 943 00:59:47,800 --> 00:59:50,280 Speaker 1: they need to have at the bottom like nice bonded 944 00:59:50,360 --> 00:59:55,520 Speaker 1: linen paper that fuel substantial. That's right, it's noticed. And 945 00:59:55,520 --> 00:59:58,080 Speaker 1: then that they need to have community service at the 946 00:59:58,080 --> 01:00:01,280 Speaker 1: bottom of the resume. They have to have no spelling 947 01:00:01,360 --> 01:00:06,280 Speaker 1: or punctuation or grammar zero, no errors whatsoever. They need 948 01:00:06,320 --> 01:00:10,640 Speaker 1: to walk in with a briefcase. Open up the briefcase. 949 01:00:10,680 --> 01:00:13,280 Speaker 1: Here's my resume. Well, it has to be organized. They 950 01:00:13,320 --> 01:00:16,360 Speaker 1: walk into the left hand and shake a firm handshake, 951 01:00:16,480 --> 01:00:18,040 Speaker 1: which a lot of them don't know how to handshake 952 01:00:18,440 --> 01:00:21,760 Speaker 1: with a with a hand with a firm handshake. Uh. 953 01:00:21,920 --> 01:00:27,640 Speaker 1: If they go to lunch or dinner and no, but yeah, 954 01:00:27,640 --> 01:00:32,440 Speaker 1: I don't order spaghetty. But uh if the boss orders 955 01:00:33,000 --> 01:00:35,400 Speaker 1: fish and chips and scotch on the rocks, you order 956 01:00:35,440 --> 01:00:39,080 Speaker 1: the same exact thing. Commonality, it's the most important thing. 957 01:00:39,600 --> 01:00:42,040 Speaker 1: And so you want to learn everything you can about 958 01:00:42,080 --> 01:00:46,479 Speaker 1: that person in the company. Everything. And if you walk 959 01:00:46,520 --> 01:00:49,280 Speaker 1: in and see that he's a tennis player, you're love 960 01:00:49,360 --> 01:00:56,960 Speaker 1: tennis and uh um, and then you know the you 961 01:00:57,000 --> 01:01:04,520 Speaker 1: know the the the process. Also the second thing is 962 01:01:04,880 --> 01:01:09,560 Speaker 1: you want to ask them why is this position? Open um? 963 01:01:10,240 --> 01:01:15,560 Speaker 1: How do you measure success? Um? Um? Good questions? Yeah, 964 01:01:15,760 --> 01:01:19,360 Speaker 1: and what's the next what's the next stage in the process. 965 01:01:20,360 --> 01:01:22,320 Speaker 1: You also want to take a card when you leave 966 01:01:22,360 --> 01:01:24,440 Speaker 1: and write them a personal thank you and telling them 967 01:01:24,480 --> 01:01:26,200 Speaker 1: you want to be part of their team and how 968 01:01:26,240 --> 01:01:29,600 Speaker 1: impressed you were. And even if you get rejected, you 969 01:01:29,640 --> 01:01:31,720 Speaker 1: want to go back again send the thank you note 970 01:01:31,720 --> 01:01:33,960 Speaker 1: for being rejected and please keep me in mind in 971 01:01:34,000 --> 01:01:38,040 Speaker 1: the future. But persistence pays off. Good good advice for 972 01:01:38,080 --> 01:01:41,480 Speaker 1: any millennial. And our final question, what is it that 973 01:01:41,520 --> 01:01:44,960 Speaker 1: you know about the world investing today that you wish 974 01:01:44,960 --> 01:01:47,760 Speaker 1: you knew forty years ago when you were first starting. 975 01:01:49,320 --> 01:01:51,680 Speaker 1: That's that is a good question, isn't that? It's my 976 01:01:51,760 --> 01:01:57,080 Speaker 1: favorite question? Is it really that? That is my encore? 977 01:01:57,760 --> 01:01:59,760 Speaker 1: After the everybody cheers, you come out, you do the 978 01:02:00,200 --> 01:02:04,160 Speaker 1: song that's my last song. Well, you know, forty forty 979 01:02:04,240 --> 01:02:08,240 Speaker 1: years ago, I think I was too naive and stupid 980 01:02:08,720 --> 01:02:13,080 Speaker 1: to to to know how much risk I was taking, 981 01:02:13,720 --> 01:02:16,440 Speaker 1: uh you know, at the time. But you know, it 982 01:02:16,520 --> 01:02:20,320 Speaker 1: also goes back to uh the women neuronet at twenty 983 01:02:20,360 --> 01:02:23,600 Speaker 1: five and men at thirty, and so thirty is just 984 01:02:23,680 --> 01:02:29,000 Speaker 1: a wonderful aged too matriculate and to to to do things. 985 01:02:29,280 --> 01:02:35,800 Speaker 1: And so I'll tell you one final story about Jesus. Uh, 986 01:02:36,200 --> 01:02:40,360 Speaker 1: Jesus is the Son of God. Average life expectancy back 987 01:02:40,360 --> 01:02:43,600 Speaker 1: then it was thirty two years of age. It's a 988 01:02:43,680 --> 01:02:47,920 Speaker 1: misnomer because half the people died in childbirth two So 989 01:02:48,040 --> 01:02:51,400 Speaker 1: did you ever wonder? Uh? They don't they know anything 990 01:02:51,400 --> 01:02:54,720 Speaker 1: about it between the age of three and thirty zero. 991 01:02:55,160 --> 01:02:57,320 Speaker 1: Why at thirty all of a sudden did he emerge 992 01:02:57,720 --> 01:03:04,240 Speaker 1: Because he picked at thirty quite but he Jewish people 993 01:03:04,440 --> 01:03:06,520 Speaker 1: do not allow you to become a rabbi until your 994 01:03:06,560 --> 01:03:11,480 Speaker 1: twenty nine or thirty. You cannot teach life until you've experienced. 995 01:03:12,120 --> 01:03:15,680 Speaker 1: Same thing with the medicine. Okay, you don't want a 996 01:03:15,760 --> 01:03:19,840 Speaker 1: doctor that was no doogie howser you do him? So 997 01:03:20,560 --> 01:03:24,160 Speaker 1: you know the third thirty you know lots of things 998 01:03:24,200 --> 01:03:27,000 Speaker 1: and Judaism are well thought out. And this is why 999 01:03:27,080 --> 01:03:29,880 Speaker 1: at thirty he emerged because nobody would listen to him 1000 01:03:29,960 --> 01:03:34,760 Speaker 1: until he was thirty. So I tell millennials also that 1001 01:03:35,560 --> 01:03:38,200 Speaker 1: college is the time to grow up and mature and 1002 01:03:38,240 --> 01:03:41,520 Speaker 1: then go out and get your and be men. Beach 1003 01:03:41,640 --> 01:03:45,440 Speaker 1: you know, in experienced life before you go out and 1004 01:03:45,440 --> 01:03:48,480 Speaker 1: and try to do something. So wait, so eventually you're 1005 01:03:48,520 --> 01:03:51,640 Speaker 1: you're team yourself up to become somebody a thirty when 1006 01:03:51,640 --> 01:03:55,560 Speaker 1: you can have a more successful chance of being successful. 1007 01:03:55,600 --> 01:03:59,080 Speaker 1: I think this is just me. I like that. That's fascinating. 1008 01:03:59,720 --> 01:04:01,840 Speaker 1: Ed's thank you so much for doing this. We have 1009 01:04:02,000 --> 01:04:05,400 Speaker 1: been speaking with Ed Mandel. He is a co founder 1010 01:04:05,400 --> 01:04:08,560 Speaker 1: of ned Davis Research as well as minority owner of 1011 01:04:08,600 --> 01:04:12,400 Speaker 1: the Atlanta Falcons. If you enjoy this conversation, be sure 1012 01:04:12,440 --> 01:04:17,400 Speaker 1: and look up an introd down an inch on Apple iTunes, Overcast, SoundCloud, 1013 01:04:17,440 --> 01:04:21,600 Speaker 1: Bloomberg dot com wherever final podcasts are sold, and you 1014 01:04:21,640 --> 01:04:24,560 Speaker 1: could see the other hundred and sixty or so such 1015 01:04:24,640 --> 01:04:29,760 Speaker 1: conversations that we've had previously. We love your comments, feedback 1016 01:04:29,800 --> 01:04:33,880 Speaker 1: and suggestions right to us at m IB podcast at 1017 01:04:33,880 --> 01:04:37,360 Speaker 1: Bloomberg dot net. I would be remiss if I forgot 1018 01:04:37,400 --> 01:04:41,400 Speaker 1: to mention our crack staff that helps put together UH 1019 01:04:41,440 --> 01:04:46,000 Speaker 1: these weekly podcasts. Medina Parwana is our audio producer, Taylor 1020 01:04:46,080 --> 01:04:49,120 Speaker 1: Riggs is in charge of booking UH, and Michael Batnick 1021 01:04:49,280 --> 01:04:53,320 Speaker 1: is our head of research. I'm Barry Riholts. You've been 1022 01:04:53,320 --> 01:05:00,960 Speaker 1: listening to Masters in Business on Bloomberg Radio. Take a 1023 01:05:01,120 --> 01:05:02,680 Speaker 1: tablet in days