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Speaker 1: Hi, I'm Scott, I'm Evan Nobe Williams, and I'm Michael

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Speaker 1: Labar And this is the Bloomberg Business of Sports podcast

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Speaker 1: where we we haven't ended weed today, Yes, right, this

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Speaker 1: is this is a new week plus plus one, Yeah,

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Speaker 1: plus one. Man, what's happening. It's great to be here.

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Speaker 1: This is my second time on the show and it

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Speaker 1: maybe our first repeater? Is this our first repeat maybe

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Speaker 1: our love but what I'm in person? Last time we

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Speaker 1: did a phoner and regretfully, but it's great to see

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Speaker 1: the crew in action live. For those who don't know

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Speaker 1: who Paul Rabel is, if you're not a lacrosse fan,

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Speaker 1: and you know what, maybe I'm even telling you short,

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Speaker 1: you don't need to be a lacrosse fan. Paul Rabel

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Speaker 1: is but widely regarded is the best lacrosse player in

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Speaker 1: the world. But more importantly, why you're here today, not

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Speaker 1: that you're not invited to pop by any time you want.

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Speaker 1: I know you're like the snacks, you like the office

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Speaker 1: really great here. But finally, the lead we and you

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Speaker 1: and I have sort of been talking about this. I

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Speaker 1: know you've had grand plans. The Premier Lacrosse League is

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Speaker 1: today as of this morning a reality. As of this morning,

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Speaker 1: via Bloomberg dot com, the Premier Lacrosse League has launched.

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Speaker 1: It is a revolutionary, tour based major professional lacrosse league

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Speaker 1: that is founded and includes six teams and the best

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Speaker 1: lacrosse players on the planet, marked by a major media

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Speaker 1: rights deal in partnership with NBC Sports Group. So the

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Speaker 1: core tenants of of launching a major American sports league

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Speaker 1: property are best in class, major network deal, and then

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Speaker 1: our innovation around the model itself, which I'm sure we'll

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Speaker 1: get into it. This is gonna sound overly simplistic, but

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Speaker 1: I think it's a great question. How hard was it? Yeah?

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Speaker 1: I think, uh, incredibly hard and and will continue to be.

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Speaker 1: Building a business of this size is um kind of

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Speaker 1: like sub appropriated into five major your categories. So you

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Speaker 1: have your media and and that's primarily how sports are

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Speaker 1: consumed across a number of different mediums, this being one

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Speaker 1: of them audio, So our media strategy led by NBC. Uh.

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Speaker 1: The second is our our product on field and and

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Speaker 1: the ticket sales and the gates, So what's our sales strategy.

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Speaker 1: Then you have sponsors, so you have a corporate partnership team,

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Speaker 1: you have a busin dev team that you build out

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Speaker 1: in strategy there um, and then you have your merch

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Speaker 1: and then you have your youth academies. So much like

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Speaker 1: how we've seen mls continue to go over the last decade,

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Speaker 1: those are are the five major tenants, and in a way,

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Speaker 1: you're building five major businesses. Uh So, so it's an

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Speaker 1: incredibly difficult lift. We had to have the right sophisticated

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Speaker 1: and strategic capital behind both Mike and myself Mike's MI

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Speaker 1: co founder, older brother and CEO of this business. We

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Speaker 1: had to hire great executive team and uh and then

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Speaker 1: just every single day, roll up your sleeves and go.

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Speaker 1: So prior to today, there were two major lacrosse leagues

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Speaker 1: in the US. There was the NLLL, the indoor version,

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Speaker 1: and MLLL, the outdoor league. Your league is competing with

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Speaker 1: the MLLL, the outdoor league. In your own words, how

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Speaker 1: big a deal is this in lacrosse? I called this

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Speaker 1: a revolution on Twitter a couple of weeks ago. That

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Speaker 1: got some pushback. Is this, Uh, are you declaring a

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Speaker 1: revolution in professional lacrosse? Well? I just want to like

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Speaker 1: backpedal a little bit and say that on the outset,

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Speaker 1: our vision was to work with the MLL. We didn't

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Speaker 1: want to come into this marketplace and directly compete uh

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Speaker 1: and as we all know, especially you all lead in

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Speaker 1: in the Business of Sports podcast, is that deals are complicated.

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Speaker 1: We brought several partnerships to the table. UM again, wanted

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Speaker 1: to try to figure out a way to do so

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Speaker 1: in unison and and couldn't. But we feel a level

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Speaker 1: of conviction and passion for where this game could be.

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Speaker 1: Into your point, Evan, there's never been a better time

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Speaker 1: to be a major sports league UH in America, and

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Speaker 1: that's primarily because of the convergence of modern media and tech.

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Speaker 1: Uh UM, how team sports have evolved from having your

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Speaker 1: local baseball park, local print and radio to now television,

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Speaker 1: national television, o T, t ubiquity, social media growth. Fans

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Speaker 1: can have access to players at any point and their

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Speaker 1: favorite teams anywhere. So for us and for me specifically

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Speaker 1: now having played lacrosse professionally for eleven seasons with my peers,

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Speaker 1: is hey, we're sitting on the fastest growing sport in

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Speaker 1: North America. It's the also the oldest sport in North America,

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Speaker 1: the indigenous game founded by Native Americans. It's growing at

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Speaker 1: a at a great clip high school, collegiately, even internationally,

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Speaker 1: but to unlock the commercial viability of any major sport,

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Speaker 1: and this is case studies across football, basketball, golf, College

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Speaker 1: has always been prominent to unlock the commercial viability for

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Speaker 1: your players and the distribution at scale for the product

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Speaker 1: the pro game has to succeed all. Don't you just

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Speaker 1: love when athletes coming here and talk talk about distribution

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Speaker 1: and scale and scale of is you know, scale is

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Speaker 1: my but's my favorite thing to talk about on this show.

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Speaker 1: That that the technology and the ability, the ability to

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Speaker 1: scale what you're doing these days. I want I want

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Speaker 1: to ask is something you mentioned about your youth division

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Speaker 1: because that's important because that builds for a young athlete

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Speaker 1: to take this on the college. You're taking on the

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Speaker 1: college man you can go pro. So that if can

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Speaker 1: you talk about that more about building the youth excitement

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Speaker 1: in lacrosse? Yeah, so that there's two ways we think

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Speaker 1: about it. One is the pl academies, which which I'll

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Speaker 1: address into, is that we we are are heavy in

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Speaker 1: our demographic with millennials and Gen zs and uh, there

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Speaker 1: are two million participants in lacrosse every year. Folks who

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Speaker 1: touch lacross stick, both men and women in the US.

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Speaker 1: Uh So, so what we see is a very rapid

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Speaker 1: young lacrosse player who wants to go through the high

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Speaker 1: school college ranks and has aspirations at the professional international level.

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Speaker 1: So unlocking that opportunity for a young kid to say,

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Speaker 1: just like the NBA or the NFL or the MLS,

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Speaker 1: there's a future for me beyond college economically through inviting

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Speaker 1: opportunity as being a part of a major sports platform

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Speaker 1: and so on. So that's one. Two across the academies

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Speaker 1: is we look at the tour based model to be

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Speaker 1: able to solve for um, you know, the the opportunity

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Speaker 1: to get our sport in front of an emerging fan

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Speaker 1: base and not limit ourselves to fewer than ten cities.

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Speaker 1: Uh and we can spend more time there. But the

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Speaker 1: other pieces, when we're bringing six teams and the best

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Speaker 1: players in the world descending upon a major market city,

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Speaker 1: playing out a premium venue every weekend throughout the entire season,

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Speaker 1: we've got a great opportunity to interact with those budding

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Speaker 1: young players and so for our players to directly work

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Speaker 1: with them from an instructional capacity in and around the

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Speaker 1: weekend certainly not during game days and such, but being

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Speaker 1: able to have this unprecedented access for these young players

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Speaker 1: to touch UM, you know, the top players in the

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Speaker 1: world and learn from them. We look at part of

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Speaker 1: our roles as the professional across body to UM continue

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Speaker 1: to instruct and help grow the skill set of the

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Speaker 1: young players. Well, if you want that full investment from

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Speaker 1: the best players in the world, you gotta pay right, yep,

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Speaker 1: And that's one of the differentiators here. And that your

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Speaker 1: employees will be paid as full time employees, healthcare equity

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Speaker 1: in the league. Yep. You saw that as a must. Yeah,

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Speaker 1: oh absolutely so. You know, to Evans point, we are

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Speaker 1: in a competitive environment. So when you look at competitive

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Speaker 1: environments across industries, not just sports, economic viability is a

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Speaker 1: big piece of it. But we felt like that the

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Speaker 1: players deserved it. And and I'm being one of them

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Speaker 1: who you know, you and I you mentioned our our

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Speaker 1: relationship dating back five plus years ago, and you've written

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Speaker 1: the piece around the first million dollar athlete in lacrosse,

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Speaker 1: and the lion share of it was endorsements in my

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Speaker 1: camps in clinic business. UM athletes have been moonlighting as

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Speaker 1: professional lacrosse players, which is a secondary in some cases

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Speaker 1: third career for many guys who have full time jobs,

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Speaker 1: whether it be in fine finance, real estate, or other industries. Um. So,

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Speaker 1: so we know from a from A to get the

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Speaker 1: best talent on field and to really embrace the nature

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Speaker 1: of new media exposure and marketing of our sport and

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Speaker 1: our players, our players need to be full time, but

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Speaker 1: they deserve it. Previously, wages have been below the poverty

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Speaker 1: line on on average American part time wage for labor,

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Speaker 1: and so we wanted to drastically increase that to a

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Speaker 1: full time level. We wanted to provide benefits. Someone like myself,

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Speaker 1: who broke off and became an I'm using air quotes,

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Speaker 1: a full time lacrosse player, was really an entrepreneur. I

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Speaker 1: had to figure out my benefits strategy and it's complicated.

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Speaker 1: Um and it's risky too because a lot of these

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Speaker 1: guys that are full time have camping clinic businesses and

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Speaker 1: those are liable. When you talk about insurance on field

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Speaker 1: and and interacting with a consumer, these are things I'm

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Speaker 1: like players may never think of for sure. Yeah, and

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Speaker 1: there's an educating element to our platform, but full time

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Speaker 1: wages benefits the regular performance and centives that you guys

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Speaker 1: cover in the NBA and the NFL, and side for

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Speaker 1: being a game m v P being an end of

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Speaker 1: year award winner, and then the and then the biggest

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Speaker 1: pieces equity and we're the first team sports league to

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Speaker 1: provide its players with equity. We see that as athletes

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Speaker 1: continue to take on equity positions with their brand partners,

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Speaker 1: their interest around tapping into a really rabid audience across

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Speaker 1: social media provide value to startups that are looking for

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Speaker 1: an athlete to invest or grant them shares. We think

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Speaker 1: the future of pro sports as athletes are the major

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Speaker 1: assets for them to be equity owners aligns the league

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Speaker 1: and the players. But you do have some sophisticated investors,

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Speaker 1: as you said, rain Fortress Churn and they want are

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Speaker 1: a lot. So how explained to me as you would

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Speaker 1: explain to them in the pitch meeting, the path to

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Speaker 1: positive returns. Yeah, so if you look at major team

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Speaker 1: sports properties, valuations are through the roof. So this isn't

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Speaker 1: a traditional, uh you know called a vent business deal

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Speaker 1: where we're looking to raise some money and turn profitability

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Speaker 1: and or one and you know here's our our our

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Speaker 1: p and L. We're still to a degree in our

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Speaker 1: early stage portion of a startup, and we're going to

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Speaker 1: hit growth stage. But there's a number of uh steps

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Speaker 1: that have to take place. One was thinking a mass

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Speaker 1: distribution deal. UH two is how we're building out our

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Speaker 1: revenue streams, and we've already taken meaningful strides there. So

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Speaker 1: this is an investment from their standpoint into the future

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Speaker 1: of professional sports and using lacrosse, which already has product

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Speaker 1: market fit to use a startup term. People know what

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Speaker 1: lacross is, It's been around, it has validation at the

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Speaker 1: n C double A level. We're not building a new

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Speaker 1: sport from scratch, so there's product market fit here. Let's

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Speaker 1: add rocket fuel to it and see if we can

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Speaker 1: reach those sports valuations in the future. You know, you

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Speaker 1: said it's something earlier, and that's when lacrosse is going

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Speaker 1: to explode when other companies, other advertisers, other sponsors realize, hey,

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Speaker 1: there's some money to be made here. So the athlete,

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Speaker 1: it's a pretty affluent players and fans, well they realized

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Speaker 1: that that this is when it's really boom, is when

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Speaker 1: it's going to skyrocket. Yeah, what we think, as as

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Speaker 1: Scott mentioned, our our demographic is affluent, they have purchasing power,

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Speaker 1: but they're rapid consumers of the game, and so to

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Speaker 1: be able to serve them the way that a major

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Speaker 1: modern pro sports league should is important and we're going

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Speaker 1: to do that. But what we're also looking to do

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Speaker 1: and why the NBC deal is really great for us

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Speaker 1: nineteen games on live television. The other nineteen games will

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Speaker 1: be on NBC Gold. But our lead in will be

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Speaker 1: the Premier League are our post game will be NASCAR.

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Speaker 1: So we're gonna get in front of new fans. We're

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Speaker 1: not just dropping in and and you'll see it opening

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Speaker 1: face off and the final goal and we cut out.

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Speaker 1: There's a pregame, there's a post game. So we're making

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Speaker 1: sure that we're showing our place players faces, we're interacting

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Speaker 1: and interviewing them, We're building celebrities out of them, and

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Speaker 1: that will tap into a new sports audio. I've been

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Speaker 1: telling what we were discussing the other day. What did

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Speaker 1: I say if I was the agent of a football player.

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Speaker 1: Let's like, hat Mahomes, what did I say? I don't remember,

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Speaker 1: I thank you very much? Stuff? Why why do we

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Speaker 1: even have them at I was gonna say, but you'll

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Speaker 1: notice that all right, I said, if I was his agent.

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Speaker 1: When you're not on that field, damn thank you take

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Speaker 1: your helmet off at every turn. Because the NFL is

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Speaker 1: filled with nameless, faceless people. It doesn't matter interchangeable parts.

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Speaker 1: You understand, you've got to be seen. You've got to

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Speaker 1: have that sort of naked vulnerability. People need to know

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Speaker 1: who you are. Can can we talk details for a second.

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Speaker 1: I have so many questions about how this thing sure

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Speaker 1: actually works out? Six teams? Is there going to be owners?

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Speaker 1: Are you selling you know? Is there expansion fees? How

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Speaker 1: does the team ownership structure gonna work? True single entity?

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Speaker 1: So we look at my style, Yes, much like an

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Speaker 1: early stage tech company in Silicon Valley. Uh, that's that's

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Speaker 1: looking to hit skills. We've talked about scale. You have

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Speaker 1: to build the product first with the proper tender love

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Speaker 1: and care. You have to understand the players, understand who

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Speaker 1: your customers are, listen to feedback, and grow appropriately. To

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Speaker 1: be able to just franchise out to a bunch of

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Speaker 1: ownership groups that then have their own on autonomy, it's

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Speaker 1: difficult to have a quality of control of what we're building.

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Speaker 1: Um there, the teams will be treated autonomously though, and

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Speaker 1: they're gonna be governed by their own GMS, head coaches,

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Speaker 1: assistant coaches, and even equipment managers, and they will be

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Speaker 1: making players selections, will have our college draft. The critical

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Speaker 1: piece to this is is while a tour based model

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Speaker 1: and a team sports league is different, and we we

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Speaker 1: call it innovative, others may disagree and talk about the

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Speaker 1: value of city based What what we understand is that

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Speaker 1: we're a league, and we're a competitive league first, So

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Speaker 1: to make sure that the teams are autonomous and every

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Speaker 1: weekend they're competing to to essentially jockey for playoff positioning,

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Speaker 1: So full regular season slate of games, playoffs and a

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Speaker 1: p l L championship on the line, the performance incentives

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Speaker 1: and all of the accolades that go with white players

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Speaker 1: compete at the highest level. That was critical for us.

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Speaker 1: So unlike the MLS, there's not going to be owners

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Speaker 1: of the and I know they don't have names yet,

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Speaker 1: but but the Blue team is not going to be

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Speaker 1: owned by So our owners are our investors, and our

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Speaker 1: players everyone on our cap table, just like a true

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Speaker 1: single nity. Now, I just want to be clear that

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Speaker 1: city based teams are really valuable We're not saying that

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Speaker 1: that's going away. We were sharing a story a couple

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Speaker 1: of days ago about the Washington Capitals Parade over a

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Speaker 1: million people in d C. Like your city affinity matters,

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Speaker 1: but there are a lot of data that shows that

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Speaker 1: millennials and Gen z s, and because of new tech

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Speaker 1: across media especially allows people to pick their their favorite

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Speaker 1: teams and watch their games anywhere, whether it's Christiano Ronaldo

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Speaker 1: overseas Lebron James. Now in l A you have fans

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Speaker 1: of l A because of Lebron James on the East Coast.

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Speaker 1: But to my point around UH city base is that

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Speaker 1: we think as we prove this thing out and continue

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Speaker 1: to hit our milestones, that there's a world where we

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Speaker 1: go back there, much like the sports has gone from

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Speaker 1: tournament to city based, and that's going to be UH

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Speaker 1: indicated by our success and in hitting each step along

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Speaker 1: the way. Can you share with us? So when does

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Speaker 1: profitability happen? You're what? So we uh we we hope

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Speaker 1: that it will hit in the next several years. Obviously

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Speaker 1: you have to build upside scenarios base case and then

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Speaker 1: UH and then what are we gonna do if if

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Speaker 1: we struggle? Now, you know, coming out of the gates

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Speaker 1: with an NBC partnership, we feel we felt like was

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Speaker 1: was critical to our success and our road to profitability.

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Speaker 1: What I'll say around you know one more common around

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Speaker 1: around city versus tour based. What we're saying now, And

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Speaker 1: I've had these conversations with some of my friends over

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Speaker 1: on Instagram that are on the sports team. Is it

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Speaker 1: in many niche sports like lacrosse, you have fewer than

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Speaker 1: and city based teams, and right now the MLL has nine,

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Speaker 1: So you're actually more ostracized to the entire fan marketplace

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Speaker 1: than than then you think. And so by going tour

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Speaker 1: based where a national league right out of the gates

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Speaker 1: and and fans can pick their favorite teams based on

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Speaker 1: the players, based on the coach player relationships, or the

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Speaker 1: culture that we bring with that we present around the clubs.

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Speaker 1: Is there a concern that too too much cookie cutter

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Speaker 1: about kind of the way these teams are structured results

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Speaker 1: in less I don't know, differentiation or one of the

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Speaker 1: things I love about and stick pick the NFL for example,

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Speaker 1: you know you have guys like Jerry Jones whose ownership

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Speaker 1: is so very different structurally and theoretically than you have

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Speaker 1: for you know, someone like Paul Allen or a smaller

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Speaker 1: market team that has to do things a little differently. Um,

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Speaker 1: do you have concerned that that you just have six

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Speaker 1: identical teams that have kind of roughly the same approach

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Speaker 1: to the game, etcetera. Yeah, so that's that's actually a

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Speaker 1: great question. And uh and we have to get super

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Speaker 1: granular to give you our answers. So certainly, as I

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Speaker 1: had mentioned, there's a lot of value in being city based.

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Speaker 1: There's a lot of value in having Jerry Jones as

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Speaker 1: an owner because he he's a disruptor, or Mark Cuban

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Speaker 1: as an owner in the NBA, and we don't have

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Speaker 1: that right now. But what we're leaning into is the

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Speaker 1: storytelling of each team and and the cultures of each

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Speaker 1: team will be very different. Giving an abstract example in

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Speaker 1: sports entertainment is a w w E. Right, every faction

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Speaker 1: or wrestler has their own social media employee essentially in

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Speaker 1: house that's focused on building out that brand, that competition

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Speaker 1: the arch rivals in the ring. And so what we

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Speaker 1: have are our teams dedicated on our media business to

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Speaker 1: making sure that the stories of each team are very unique,

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Speaker 1: that rivalries are being built that's going to happen organically

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Speaker 1: between players, but that's a big piece for us. So

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Speaker 1: the storytelling around that and who names the teams? Is

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Speaker 1: that something you're gonna do? That's that gonna work? Yeah,

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Speaker 1: So we have a have built a Lacrosse Advisory Board

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Speaker 1: of some of the most prominent figures in our game,

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Speaker 1: college coaching influencers. Will release that I can't, I can't

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Speaker 1: just that's gonna be the following story. So it's a

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Speaker 1: neutral governing body that is helping us with areas like

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Speaker 1: you know, team branding, um team formation college Draft in

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Speaker 1: two thousand nineteen, to end of season awards to All

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Speaker 1: Star picks. That's a critical piece around the branding side.

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Speaker 1: Were working with a major agency here in New York

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Speaker 1: City that's helping us build this thing out and then

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Speaker 1: from the inside out. You know, we believe that much

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Speaker 1: like the logo that you guys announced today, that we're

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Speaker 1: creating something very modern, appealing, bold, kind of tech inspired

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Speaker 1: as we kind of take on this new approach to

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Speaker 1: team sports. The last time we talked to you, you

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Speaker 1: said social media was a big step to get the

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Speaker 1: word out for you guys, and now especially it has

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Speaker 1: blown up can you tell us more about how social

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Speaker 1: media has been your super friend right now? Yes. So

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Speaker 1: social social media has re to place of ubiquity, especially

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Speaker 1: over the last five years, where it has been the

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Speaker 1: igniter for the athletes gaining more attention and more prominence

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Speaker 1: even over their teams. And we look at Lebron James

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Speaker 1: going from now Cleveland to Miami, back to Cleveland to

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Speaker 1: l A and continue to grow this loyalty and his

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Speaker 1: following Christian Ronaldo plane in more than three continents and

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Speaker 1: bringing growth to each club he plays for a number

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Speaker 1: of followerships and revenue and such. And so while certainly

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Speaker 1: we don't have Lebron James and Christian Ronaldo, we have

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Speaker 1: athletes who are investing full time in the game and

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Speaker 1: are building out their social profiles. And that's really meaningful

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Speaker 1: because you have a direct relationship through communication on a

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Speaker 1: daily basis with an audience that is um hungry and

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Speaker 1: thirsty to be served. Uh, what we can't control and

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Speaker 1: what we do our best creatively but also try to

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Speaker 1: hack into culture around is virality. So something in a

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Speaker 1: way that we've talked about or word of mouth with

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Speaker 1: the growth of this podcast in this platform right now

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Speaker 1: is that you have to count on behind the scenes

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Speaker 1: data crunching trying to forecast trends, combined with creativity, combined

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Speaker 1: with the best players the best resources to be able

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Speaker 1: to deliver your message. Between the three, you hope that

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Speaker 1: you build virality. And this is something around our launch

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Speaker 1: strategy is that we felt like the most important thing

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Speaker 1: is that you established foundation incredibility. Boomberg gives us that,

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Speaker 1: especially on the finance piece, storytelling that Scott's donne and

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Speaker 1: be able to break it down is great. Then we

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Speaker 1: have our endemics coming in, so Lacrosse gets to tell

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Speaker 1: a more granular story and they get kind of deep

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Speaker 1: into the weeds as Evan did, around how the teams

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Speaker 1: being formed and this player and that player, and then

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Speaker 1: you have our players on leashing over social and PLO

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Speaker 1: website being launched and and our social media. So it's

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Speaker 1: a it's a it's a kind of a storm that

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Speaker 1: takes place, and you hope that it strikes the right way.

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Speaker 1: Let's end it on this and let let's throw human

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Speaker 1: Lydia's side. John Miller, president of NBC Sports, had this

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Speaker 1: to say about you. I would equate it and you're

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Speaker 1: playing in the league not just being a part of it,

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Speaker 1: but being a player. I would equate it to having

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Speaker 1: Lebron James or Sydney Crosby on your air every week,

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Speaker 1: and that's exciting for us. So NBC is making investment.

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Speaker 1: We all know how important media is to the revenue

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Speaker 1: of these general sports leagues. What can you tell us

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Speaker 1: about the investment NBC is making. What is the structure

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Speaker 1: and how are they approaching this deal? Yeah? So, so

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Speaker 1: NBC is a true partner and it's it's the best

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Speaker 1: media rights deal we we honestly could have hoped for

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Speaker 1: where there's a there's incredible inventory across television. So we

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Speaker 1: have exposure two of our nineteen games on television, which

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Speaker 1: will be a little bit more than one a week.

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Speaker 1: NBC Sports will cover seventeen and two will be on

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Speaker 1: NBC flagship. So they have the largest distribution of any

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Speaker 1: major broadcast network on the planet, or a hundred and

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Speaker 1: ten million plus homes of a hundred nineteen point nine

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Speaker 1: broadcasted homes that are available, So to to to send

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Speaker 1: that wider net on a seasonal basis to try and

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Speaker 1: not only service our players and our fans that want

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Speaker 1: the game to be on TV, and produce in a

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Speaker 1: really state of the art way. We talked about helmets

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Speaker 1: off and interviews during breaks and even in between shifts,

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Speaker 1: and different things like radar guns to track the shot

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Speaker 1: speed on net or off net, experimenting with color palettes

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Speaker 1: of the ball to make sure non acrosse fans can

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Speaker 1: follow the action what's happening. That was a huge piece

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Speaker 1: and John and his team not only came to the

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Speaker 1: table on a distribution front, but on a promotional front,

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Speaker 1: so much like they helped the NHL grow the Premier

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Speaker 1: League through rights what we've seen across NASCAR and toward

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Speaker 1: a France and then being the major rights holder for

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Speaker 1: the Olympics as lacrosse has continued over the past few

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Speaker 1: years to make you make a major bid at the

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Speaker 1: international level and we'll hopefully get the Olympic rings sanctioning

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Speaker 1: by end of year and potentially be in at the

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Speaker 1: l A Olympics. So that alliance with NBC was the

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Speaker 1: best that we could have hoped for. Um. The other

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Speaker 1: thing that that I'll say around where we're going to

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Speaker 1: to take this thing beyond the broadcast and to Evans point,

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Speaker 1: around what we don't have individual ownerships and sometimes that's

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Speaker 1: an attention grabber and an opportunity for dialogue is statistics.

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00:23:24,040 --> 00:23:29,040
Speaker 1: So for the longest time, lacrosse has been pretty errant

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00:23:29,080 --> 00:23:32,159
Speaker 1: with their stat keeping, whether it be miss groundballs, not

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00:23:32,280 --> 00:23:36,600
Speaker 1: understanding cause turnovers or turnovers, and sometimes assists get missed.

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00:23:36,640 --> 00:23:39,159
Speaker 1: And so what we're doing is drilling down with the

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Speaker 1: statistics and research team or not only making sure that

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00:23:42,600 --> 00:23:46,040
Speaker 1: the game is airtight, but that leads to other opportunities

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00:23:46,040 --> 00:23:48,600
Speaker 1: like fantasy sports, like sports gambling, you have to get

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00:23:48,600 --> 00:23:52,320
Speaker 1: statistics right and the additional narratives that take place from

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00:23:52,359 --> 00:23:57,400
Speaker 1: your core analysts on predictions and matchups and playoff scenarios.

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Speaker 1: So statistics, what we think bring is that that rabid

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00:24:01,880 --> 00:24:04,840
Speaker 1: core traditional fan to the game, and we'll do that

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00:24:04,840 --> 00:24:07,840
Speaker 1: through NBC and we'll storytell that through all of our platforms.

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00:24:08,000 --> 00:24:09,639
Speaker 1: But that's where we think the game is going to

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00:24:09,680 --> 00:24:13,000
Speaker 1: get additionally validated and grow and real quick before we wrap.

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00:24:13,080 --> 00:24:15,359
Speaker 1: As you look into the future, let's say five years

447
00:24:15,400 --> 00:24:18,000
Speaker 1: from now, is there a world in which p l

448
00:24:18,080 --> 00:24:21,120
Speaker 1: L and mL L are both around and both doing

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00:24:21,160 --> 00:24:23,879
Speaker 1: well or is this kind of a zero sum game,

450
00:24:24,280 --> 00:24:26,239
Speaker 1: kind of competing the two of you to be the

451
00:24:26,240 --> 00:24:31,360
Speaker 1: outdoor Lacrosse League. Yeah, so appreciate that. Yeah, I appreciate

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00:24:31,400 --> 00:24:33,440
Speaker 1: that question. I I think it's a good one and

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00:24:33,440 --> 00:24:36,280
Speaker 1: and worth definitely worth asking. So, you know, as as

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00:24:36,320 --> 00:24:38,919
Speaker 1: part of being an entrepreneur, I've spent a lot of

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00:24:38,960 --> 00:24:42,000
Speaker 1: time on the psychology of business and a lot of

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00:24:42,040 --> 00:24:47,399
Speaker 1: time um in personal and an entrepreneurial therapy. And what

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00:24:47,560 --> 00:24:50,200
Speaker 1: you learn as as you try to be an objective

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00:24:50,840 --> 00:24:55,440
Speaker 1: operator is what are the possible scenarios And there is

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00:24:55,480 --> 00:24:58,920
Speaker 1: a possibility that both leagues are in existence five years

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00:24:58,920 --> 00:25:01,600
Speaker 1: from now. There's a possibility of that only one league

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00:25:01,600 --> 00:25:04,560
Speaker 1: place in there is a possibility that the league's work

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00:25:04,600 --> 00:25:07,240
Speaker 1: together one day, there's a possibility that n l L

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00:25:07,359 --> 00:25:09,440
Speaker 1: comes in the mix as well, and then there's an

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00:25:09,440 --> 00:25:13,760
Speaker 1: overarching body for both outdoor and indoor lacrosse. So uh,

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Speaker 1: I think what we have to do as operators understand

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00:25:16,720 --> 00:25:19,119
Speaker 1: all those possibilities in those scenarios and what are our

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00:25:19,160 --> 00:25:22,480
Speaker 1: contingency plans with each and uh and to jump too

468
00:25:22,480 --> 00:25:25,480
Speaker 1: far into the future would put us off track or

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00:25:25,520 --> 00:25:28,960
Speaker 1: hyper focus right now on building PLO. You guys are

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00:25:28,960 --> 00:25:31,560
Speaker 1: gonna be around for a long long time. Don't even

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Speaker 1: worry about it. Man, Paul thank you so much stopping

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Speaker 1: by and talking with it. This. Let's see, this is

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Speaker 1: the cool stuff that happens. They pay us to do this. Yeah,

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00:25:43,040 --> 00:25:44,560
Speaker 1: they don't pay us enough that any one of us

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00:25:44,560 --> 00:25:47,160
Speaker 1: can dress well. I would pay you guys to keep

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00:25:47,160 --> 00:25:52,080
Speaker 1: coming on this show and we'll take it. Paul. Thanks,

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00:25:52,760 --> 00:25:56,480
Speaker 1: Thanks guys. This has been the Bloomberg Business of sports podcast.

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00:25:56,840 --> 00:26:03,560
Speaker 1: We are here every Monday, Wednesday, and Thursday. I had

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00:26:03,600 --> 00:26:06,040
Speaker 1: to think about that for It's like it's three things

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00:26:07,600 --> 00:26:10,000
Speaker 1: I had to going and uh, by the way, you

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00:26:10,000 --> 00:26:13,840
Speaker 1: can catch us on any platforms out there. We are appreciative.

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Speaker 1: Thank you again,