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Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is

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Speaker 1: all you need.

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Speaker 3: How do you negotiate by budget? How do you know

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Speaker 3: what a fair budget is?

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Speaker 2: And that's a fair I need all of it fair,

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Speaker 2: that's relative. I don't I want all of it? And

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Speaker 2: so you know, because because you have to realize what

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Speaker 2: someone is paying for, like they get earned your leisure

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Speaker 2: the podcast, but they also get you too entities with

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Speaker 2: this podcast. My graduates from my school being forced back drop.

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Speaker 3: Drop, Mike, drop back drop drop. All right, guys, welcome back,

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Speaker 3: e y l. This is gonna be a dope, fun conversation.

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Speaker 3: We had to cut the actual off cancer conversation off.

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Speaker 4: That's going to be a limited edition.

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Speaker 3: Yes, that's the NFT.

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Speaker 5: Explaining that to you, because it seems you still need

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Speaker 5: something explain.

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Speaker 2: I'm here to learn.

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Speaker 3: Yes, so ms Diddy, this is something that we've been

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Speaker 3: looking forward to for a long time. So Shot, this.

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Speaker 4: Is gonna be cleaning. It's just like you're gonna chot

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Speaker 4: this upthing.

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Speaker 2: Uses Listen, this is good. This is me.

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Speaker 3: Here we go, just like my brother Kenny Burns, a

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Speaker 3: lifestyle specialist that came from Kenny Burns. Yeah, Shot to Kenny.

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Speaker 3: A coordinator of events, brands, marketing, social media, influence, all

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Speaker 3: all of the above.

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Speaker 4: The Ambassador of LA of Los Angeles.

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Speaker 3: Yes, yes, born and raised in Los Angeles County from Compton, California. Correct, right,

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Speaker 3: But it's all love all l A.

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Speaker 2: All l A, all of LA Girl, West Coast.

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Speaker 3: Girl, California, Love West. So this is gonna be a

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Speaker 3: super dope conversation. We're going to talk about brand partnership,

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Speaker 3: we're going to talk about social media influencer, and we're

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Speaker 3: going to talk about promotions and how she's actually been

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Speaker 3: able to build her empire organically through solid relationships. So,

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Speaker 3: first and fore, Moore, thank you for joining us. Appreciate it.

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Speaker 2: Thank you. You know I practice this beginnings long overdue.

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Speaker 2: Thank you, guys, and I want to beyond thank you

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Speaker 2: guys for having me here, But I really want to

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Speaker 2: be very intentional and specific about giving you gentlemen your flowers.

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Speaker 2: You know, your kingdom work that you guys are doing

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Speaker 2: is something that you may not fully understand the magnitude

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Speaker 2: of it for years to come. You think you do.

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Speaker 2: You don't appreciate that because it's really changing the world,

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Speaker 2: is changing lives. And one thing that you guys preach

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Speaker 2: across the board is the information, the education and getting

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Speaker 2: into our people. And because a lot of us grew

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Speaker 2: up the way we grew up, there's a lot of

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Speaker 2: information that our families didn't give us and our parents,

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Speaker 2: I know for me, you know, parents did what they

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Speaker 2: could and they were great, but there's a lot of

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Speaker 2: information about life and money and finances and things that

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Speaker 2: they never ever taught me. I know, survival got that downpack,

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Speaker 2: you know, and so but there the other components to

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Speaker 2: really live a life fulfilled. There's a lot of things

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Speaker 2: they didn't teach me, and maybe they didn't weren't fully taught, right,

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Speaker 2: But I want to I want to make sure that

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Speaker 2: I say on record that what you guys are doing

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Speaker 2: is is God's work and it's going to continuously be

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Speaker 2: a change for the world. And I'm honored to sit

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Speaker 2: here and to share a generation with you guys.

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Speaker 3: You know what I mean that you have it, ladies

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Speaker 3: and gentlemen, survival the thriving literally. So let's get into this.

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Speaker 3: So you are the president of a marketing agency, the

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Speaker 3: brand Group LA. But I want to bring it back.

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Speaker 3: So how did you start into you know, I think

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Speaker 3: you started as a party technically, yes, So that's interesting

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Speaker 3: because most party promoters, at least on our side, are men. Yes,

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Speaker 3: it's a very male dominated industry party promotion. So how

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Speaker 3: did you get into that? To that world?

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Speaker 2: You know, being I had a real good advantage being

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Speaker 2: born and raised from Los Angeles in this fake this

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Speaker 2: not fake. Hold on, we were having a confidence be

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Speaker 2: where the cameras started, this fantasy island, you know, and

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Speaker 2: so you know, this is where people come to make it.

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Speaker 2: And if you're fortunate enough to be amongst those people

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Speaker 2: in so many different worlds and melting pots, then if

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Speaker 2: you're smart and you do your thing, you can thrive.

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Speaker 2: But I really started my own journey because my father

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Speaker 2: was a musician. A lot of people in my family

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Speaker 2: or music, and I grew up around it. But I

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Speaker 2: started my own journey when Gay started Good Music. So

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Speaker 2: monop John Monopoly at the at the time as the

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Speaker 2: president and he's always worked Gay throughout the years, and

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Speaker 2: that's yeah, it's actually how I know Kenny Burns, and

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Speaker 2: so yeah, because you know, Kenny Burns had a lot

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Speaker 2: of He's always had a lot of hand and a

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Speaker 2: lot of things and really assisting a lot of people,

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Speaker 2: which you know he'll never say, he's just so solid

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Speaker 2: like that. But I started waining Good Music started and

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Speaker 2: on the promotion side, so I did all the street

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Speaker 2: team stuff for the West Coast, which were girls I

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Speaker 2: took on my homegirls. Homegirls was always cute little brown

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Speaker 2: girls whatever, you know, and and I was like, yo,

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Speaker 2: we should make the good Girls, and I was like,

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Speaker 2: we should make the Good Girls. That was the name

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Speaker 2: of the street team for good musica. No, but yeah, yeah,

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Speaker 2: we started the Good Girls. And that you know, this

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Speaker 2: continued because Yay went from college dropout, such a dope

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Speaker 2: rapper to like second album a superstar, and so that

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Speaker 2: comes with so many, you know, opportunities, And of course

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Speaker 2: k took me under his wing. Kenny Burns really early

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Speaker 2: on in my career and in my life and has

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Speaker 2: been an incredible brother to me. His wife's been a

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Speaker 2: great sister to me and a great mentor and a

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Speaker 2: person I can always call on depend So I started

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Speaker 2: in good music. Then it just naturally progressed to party promotion. Actually,

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Speaker 2: my homeboy called me. The lockout was happening and all

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Speaker 2: the NBA players were out here in LA and they

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Speaker 2: were losing their mind because they didn't know what was

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Speaker 2: about to happen, right, So, I mean, they were all

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Speaker 2: out here. So my homeboy was like, uh, why don't

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Speaker 2: you come to the clubs and I and bring the

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Speaker 2: bring all your girls, and I give you five hundred dollars.

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Speaker 2: I was like cash, all right, whatever, that's exactly what's

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Speaker 2: going on. We're going and so you know, that night though,

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Speaker 2: I was like, hmm, you know, I'm a business person.

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Speaker 2: I'm sitting Then I said, under yea, and them, you know,

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Speaker 2: I'm a marketer, Like my brain starts work as soon

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Speaker 2: as I step in somewhere. I'm like, how can we

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Speaker 2: turn this into something else?

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Speaker 3: You know?

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Speaker 2: And so from there that night I really took on

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Speaker 2: the whole club. Like the owner was like, everybody, no hurd,

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Speaker 2: you know, and I did. I worked in music. I

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Speaker 2: knew the n rs, I knew the managers, all of

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Speaker 2: that because at that time in the clubs it was

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Speaker 2: only the d boys or athletes, and so for me,

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Speaker 2: I was bringing the music people in, the DJs, the producers,

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Speaker 2: all of that, and it just started from there, catapulted

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Speaker 2: from there, and I always did good work and that's

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Speaker 2: why men respected me. I never dealt with those issues

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Speaker 2: in business, really the.

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Speaker 4: Good music experience, because we just want to close over that.

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Speaker 5: Obviously being around Yay, I mean obviously relationships is key,

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Speaker 5: and you've kept positive and great relationships. What was that experience? Like,

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Speaker 5: what are the biggest things you took from being at

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Speaker 5: good music?

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Speaker 2: The biggest things, you know, I was blessed and fortunate

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Speaker 2: enough for those gentlemen to be family to me too,

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Speaker 2: and to really be around them, so not just worked

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Speaker 2: at a label. I was family and friends with them

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Speaker 2: before I ever. We created this concept of of of

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Speaker 2: the good girls, and before I did the college, the

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Speaker 2: workout plan, little ghetto skit and all of that, you

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Speaker 2: were friend that was me. He had a bulllet wing,

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Speaker 2: you know. But so what I learned was really familyhood.

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Speaker 2: I saw those gentlemen really love each other, you know,

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Speaker 2: and I saw Yay look out for a lot of people,

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Speaker 2: like you know, everyone has their feelings about people. But

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Speaker 2: I saw that and I saw him look out for

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Speaker 2: me as well. And I also learned that you can

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Speaker 2: do whatever you want. Yay has always thought like this,

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Speaker 2: been like this, He's never I saw him pay for

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Speaker 2: his own videos, half of diamonds, and you know, so

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Speaker 2: many other things. And so what I learned a and marketing,

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Speaker 2: there's no dollar amount, there's no cap on that visibility marketing.

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Speaker 2: There shouldn't even be a budget on that. It's very

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Speaker 2: important to spend on that. Explain that as a marketer.

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Speaker 2: Some people think ten percent of this will put towards

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Speaker 2: me marketing, I don't really believe in a cap I

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Speaker 2: believe in you spend until it all makes sense, figure

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Speaker 2: out what your ROI is. It may not be money

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Speaker 2: to come back, and maybe simply visibility. So if you

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Speaker 2: want to put up five billboards, put up ten. Really

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Speaker 2: believe in it and just go and just see what happens,

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Speaker 2: you know. And that's what I saw those guys do

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Speaker 2: you know, look at Don seege Look just Don and

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Speaker 2: everything he's created. You know, It's like I saw those

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Speaker 2: guys really believe in themselves and just kind of go

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Speaker 2: for it. And I was always inspiring to me and

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Speaker 2: I modeled my business after that same like thought process.

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Speaker 4: That's a lot. So who's the team? So is Don

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Speaker 4: c is at that time?

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Speaker 2: So it was Don, It was yay, I mean hip

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Speaker 2: hop g Roberson Yeah yeah, but not of course KB

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Speaker 2: of course was you know, they were always friends and

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Speaker 2: had to I don't know all business dealings men to men.

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Speaker 2: I mean you got GC really do like it was

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Speaker 2: early quinc Yeah, like you know, it was a lot

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Speaker 2: and so you know Finesworth Bentley got to give Bentley

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Speaker 2: his flowers like that man is a real legend to

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Speaker 2: the legends.

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Speaker 3: So working all right, So you start in the clubs,

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Speaker 3: you start developing, you start throwing parties yourself. Then you

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Speaker 3: get into the good music vibe, and then you start

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Speaker 3: working on the street team for good music.

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Speaker 2: That was before the party promoter.

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Speaker 3: Oh, that was before the party emotion. Okay, So at

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Speaker 3: what point does the party promotion really start to take

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Speaker 3: off of you?

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Speaker 2: Almost instantaneously, because I was positioned in a good place

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Speaker 2: because of who I was already. I was already. I

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Speaker 2: was already been stitty, I was already ditty. So I

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Speaker 2: didn't build inside of a specific career. I was already

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Speaker 2: who I was, and so really instant because for me,

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Speaker 2: I didn't drink. I wasn't a party girl. Never, even

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Speaker 2: though I threw parties, no one would ever classify me

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Speaker 2: as a party girl. Because I was looking at how

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Speaker 2: do we make this the biggest movie? You know, and

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Speaker 2: there's a lot of like at that time, there was

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Speaker 2: no cameras in clubs. That didn't happen. You don't take

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Speaker 2: pictures in the clubs and stuff going on in here.

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Speaker 2: I put the camera in the club. I said, I

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Speaker 2: want this to look like a music video. We put

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Speaker 2: Kenneth wyn in the club, Kenneth Winn is James Harden Shooter.

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Speaker 2: We came up together. It's my people were from LA

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Speaker 2: and I said, I want this all our I want

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Speaker 2: this to be a promo video, but it has to

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Speaker 2: look like a rat video. So that whole concept wasn't

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Speaker 2: happening until they started seeing that happen out here. So

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Speaker 2: then you go on to supper Club Tuesdays, which was

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Speaker 2: a huge, huge change the whole trajectory of nightlife out here.

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Speaker 2: Everyone knows about supper club Tuesday. So so I'm going

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Speaker 2: up on a Tuesday that came from super Club Tuesdays.

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Speaker 2: Then you know, this is a time for us in

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Speaker 2: the culture. Being from LA, it was so important because

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Speaker 2: we're a gang culture. We're gangs, We're affiliated, is what

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Speaker 2: it is. You know, we're from different sizes, from different parts,

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Speaker 2: and that was a club that no matter where you

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Speaker 2: were from, it was it was it was even territory.

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Speaker 2: I mean, we had game, we had They had no

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Speaker 2: business being in the same place together, you know what

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Speaker 2: I'm say. There's a lot of politics that we had

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Speaker 2: to move around, you know, but everyone came, you know,

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Speaker 2: Drake Grehanna, j Cole, Chris Brown come every week supper Club,

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Speaker 2: Supper Club and I went over to do well. I

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Speaker 2: have my great team stept by supreme team, indeed Gary,

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Speaker 2: I mean all those guys, Shane Mooney which is Paul

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Speaker 2: Mooney's son, Jimmy mcghetty, Sincere King Show, got to give

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Speaker 2: Sinceres props. Then we went on to do Toxic Day

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Speaker 2: Party with LA's Finance, which just changed the whole day

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Speaker 2: party concept. No one was doing day parties Vegas. Yeah, yeah,

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Speaker 2: we can date pack the day.

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Speaker 3: Remember when day parties became a thing and.

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Speaker 2: Toxic was it was was the Lorina with.

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Speaker 3: Legend that was legend. When a day party Vibe first

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Speaker 3: came to New York, it was very confusing to me

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Speaker 3: because people was going, like I'm going to party and

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Speaker 3: like it's four o'clock, it'lock like it's still like outside,

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Speaker 3: like like that's the new vibe day parties and I'm

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Speaker 3: like a day party. Like I still I didn't never

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Speaker 3: understood the day party started. So you started the day party,

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Speaker 3: the tic.

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Speaker 2: Day party out here Vegas, Vegas. But that's the thing

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Speaker 2: I'm saying. It was a pool party. I'm saying day party.

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Speaker 2: I had nothing to do inside with the pool inside

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Speaker 2: of clubs. Day party outside. Like, you know, even starting

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Speaker 2: with brand partnerships in night life, nobody was doing that.

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Speaker 2: The party promoters didn't even do that in other markets.

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Speaker 2: That wasn't on your radar. When you're a party promoter,

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Speaker 2: you have multiple parties a week. People have no clue

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Speaker 2: the type of how your brain you're just doing this.

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Speaker 2: But for myself, my my guys, who we you know,

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Speaker 2: we would sit down and strategize. All right, well, clearly

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Speaker 2: we need water in here to aquohydrate. Let's talk to

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Speaker 2: SO and so. You know, Okay, Meek's album is coming out, Puma.

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Speaker 2: I need you want to be here because this is

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Speaker 2: an AA demographic and you know that everybody is coming here,

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Speaker 2: every soccer player, basketball player, football player, artists, actress, the

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Speaker 2: whole thing. Need that brand off of you. We'll show

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Speaker 2: you where your branding can live in here. We'll have

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Speaker 2: Meek Mill here.

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Speaker 3: You know what I'm saying, Let's do that. That's a lot.

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Speaker 3: I feel like brand partnerships is something that you know,

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Speaker 3: everybody understands. It makes sense for a brand to sponsor

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Speaker 3: a certain situation. Sure, it's not easy to actually get

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Speaker 3: the brandships. So what was your formula to actually like

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Speaker 3: what worked for you to reach out to brands, and

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Speaker 3: how did that process work to actually get the relationships

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Speaker 3: with the brands?

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Speaker 2: Great point relationships. I date everything back to relationships. I'm

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Speaker 2: old school, you know. I believe in showing the work

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Speaker 2: and you build it, they'll come and relationships. And so

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Speaker 2: I was I've been really fortunate in my career that

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Speaker 2: they it comes to me, and what my brain does

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Speaker 2: at the time it comes to me is formulate how

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Speaker 2: it can look specifically for that brand or for that

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Speaker 2: person at that specific time. So even thinking about the

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Speaker 2: idea of water in a club, you have to have

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Speaker 2: one in the club. Let's go fis aquhydrant. Of course,

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Speaker 2: it's a relationship that we have, you know. And so

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Speaker 2: it came from building business outside of that. So they

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Speaker 2: were all calling me, the labels, the heads, the an rs,

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Speaker 2: they're all my friends, you know. I remember Joeyi calling

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Speaker 2: me and he was an interscope at that time. This

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Speaker 2: one time we took Meek over Joeyya Interscupe Parties, b

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Speaker 2: Et Awards weekend. So Court Diddy, what you're doing, what

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Speaker 2: you're doing? Where we at? What's all right? What you

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Speaker 2: got going on?

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Speaker 1: Oh?

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Speaker 2: You need this artist to be in front of all

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Speaker 2: of this, and you wanted to be a branded party

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Speaker 2: for say Interscope or at the Atlantic Records. Okay, see

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Speaker 2: what this can look like. Right, we have the LED screens,

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Speaker 2: we'll make sure that's up there. Of course the DJ

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Speaker 2: needs to shout it out. But what are your touch

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Speaker 2: points that are special to you? What do you want

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Speaker 2: to get across to your consumer. Let's tailor make that

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Speaker 2: into this event. Because a lot of people with partnerships,

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Speaker 2: they just say, Okay, Coca Cola, you want to give

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Speaker 2: me the money, or Pets you want to give me

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Speaker 2: the money, then we'll just take the money. Well, know,

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Speaker 2: what's important is keeping this relationship with this person, what

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Speaker 2: makes them happy. And what I always excel at is

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Speaker 2: interpersonal customer service. So Atlantic Records, I do the Atlantic

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Speaker 2: Records party. Well, naturally, Atlantic Records needs a whole table

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Speaker 2: for themselves, for their execs beyond the artists. Let's make

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Speaker 2: sure these execs and the A and rs are happy

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Speaker 2: as well, and the producers are happy. And that's people

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Speaker 2: don't think about the person behind.

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Speaker 5: Yeah, when I'm hearing the overall theme, obviously the mind

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Speaker 5: is different, but that's detail. Knowing that look if we

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Speaker 5: need to have order, let's call let's call it, let's

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Speaker 5: have aquahydrate. But in that same sense, it's like, well,

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Speaker 5: if it's we're going to have a party, let's get

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Speaker 5: some rock in there too. And if you're doing a

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Speaker 5: brand dealers with Puma, let's have their branding around.

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Speaker 2: Absolutely.

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Speaker 4: Where did that attention to detail originate from? Is that?

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Speaker 5: Because I know one of the things you pride yourself

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Speaker 5: on was like when you were working as a nine

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Speaker 5: to five employee, you were the best worker.

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Speaker 4: Yeah, So what is that where it came from?

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Speaker 2: I think that it's piece of it is innate ability,

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Speaker 2: an innate it's in me, and a lot of it

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Speaker 2: is being the person behind people as well, and understanding

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Speaker 2: how important my position has been in certain moments with

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Speaker 2: say artists or actors, actresses, whatever, and making sure that

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Speaker 2: person is taken care of. And it's also I don't

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Speaker 2: demand anything of anyone else that I don't demand to myself.

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Speaker 2: Right Oay, So when I was a little girl, I

349
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Speaker 2: always made my bed. My parents didn't have to tell

350
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Speaker 2: me to make my bead. They didn't tell me how,

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Speaker 2: they didn't have to tell me to clean the bathroom.

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Speaker 2: They didn't have to tell me to keep my closet clean,

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Speaker 2: because it was just something I had in me. It's

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Speaker 2: what I wanted for myself. I wanted things to be excellent.

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Speaker 2: I wanted things to be together. And I think I

356
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Speaker 2: always also took life serious. And sometimes when you're in

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Speaker 2: these worlds, you're around these things, it's fun, it's cool,

358
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Speaker 2: we kicking it. But for me, everything was serious because

359
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Speaker 2: I was working for legacy in my mind, how do

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Speaker 2: I be the biggest this, how do I present this

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Speaker 2: way in front of my generation? And so every move

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Speaker 2: was serious with me.

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Speaker 5: So I mean you grew up with some people like

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Speaker 5: obviously some people that you know the world may recognize, Yes,

365
00:19:39,480 --> 00:19:41,600
Speaker 5: and they were successful at a very young age. Was

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Speaker 5: that like an inspiration either, Like, all right, I see

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Speaker 5: O Marian I grew up with him. Yeah, he's made

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Speaker 5: it in his life. Sure, that's that's pushing you to

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Speaker 5: even go harder.

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Speaker 2: Well, I knew it could be could be done. I

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Speaker 2: knew that it was attainable. I think when you're from

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Speaker 2: the hood, unless you get out and you see things

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Speaker 2: outside of that, you don't think that it's for you.

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Speaker 2: Your boxing and kind of think that oh, that's what

375
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Speaker 2: happens on TV. That's what happens for them, and you

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Speaker 2: don't know that it's for you. I mean, Yay has

377
00:20:13,200 --> 00:20:16,359
Speaker 2: been living in la for since I've known him. He

378
00:20:16,400 --> 00:20:19,200
Speaker 2: always had the mansion in Hollywood since I went up.

379
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Speaker 2: I was twenty maybe when I went up there, So

380
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Speaker 2: this is attainable. I didn't walk in somewhere and it

381
00:20:25,680 --> 00:20:27,720
Speaker 2: was like, oh, that's beautiful for you. Always walking somewhere.

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Speaker 2: It's like, yep, need this, need this, And so I

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Speaker 2: don't know. A lot of my brain was was bravery

384
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Speaker 2: and blind bravery because I was just like, let's go

385
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Speaker 2: for it.

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Speaker 3: So as far as all right, so let's talk about

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Speaker 3: the transition into actually developing the brain group. How did

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Speaker 3: that come about?

389
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Speaker 2: Interesting enough? I was I was part doing. I would

390
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Speaker 2: have parties, so I had clubs, right. But then one

391
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Speaker 2: day my named of Deare Curtis, who used to work

392
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Speaker 2: for Russell Simmons, caught me and said, Diddy, we're doing

393
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Speaker 2: this comedy show. Russell's here every week, but no one's coming.

394
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Speaker 2: This is the last week and we're gonna shut it down.

395
00:21:14,200 --> 00:21:16,760
Speaker 2: Come and see. Let me know if you want to

396
00:21:16,840 --> 00:21:20,280
Speaker 2: take it on and if you feel you can iss

397
00:21:20,280 --> 00:21:23,040
Speaker 2: yours whatever you want to do with it. So we

398
00:21:23,119 --> 00:21:27,000
Speaker 2: goes at the Chinese Man Theater Ya and I we

399
00:21:27,119 --> 00:21:32,560
Speaker 2: go my team and I'm looking around like this is

400
00:21:32,960 --> 00:21:38,520
Speaker 2: so unorthodox. It's not kind of positioned the way say

401
00:21:38,560 --> 00:21:40,800
Speaker 2: a party or an event would be. Because it was

402
00:21:40,800 --> 00:21:45,240
Speaker 2: a theater. Tony Rock was hosting. He's an incredible host comedian,

403
00:21:45,920 --> 00:21:51,160
Speaker 2: and I'm like, hmm, talk to my team, like, let's

404
00:21:51,200 --> 00:21:53,280
Speaker 2: try it. Let's do it. We got Russell Simmons. There's

405
00:21:53,280 --> 00:21:55,159
Speaker 2: a couple elements here, right, we got Russell Simmons, we

406
00:21:55,160 --> 00:21:57,960
Speaker 2: got Tony Rop, have them period. That's locked in. We

407
00:21:58,080 --> 00:22:01,919
Speaker 2: have all deaf digital as the This is how all

408
00:22:01,960 --> 00:22:05,679
Speaker 2: death Ji Digital's really built up behind this show. I'm like, alright,

409
00:22:05,680 --> 00:22:10,480
Speaker 2: forget it, let's do it. One week later when we

410
00:22:10,520 --> 00:22:12,560
Speaker 2: walked in, there was like four people. One week later

411
00:22:12,600 --> 00:22:15,600
Speaker 2: it was sold out, and every week after that for

412
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Speaker 2: the next every Wednesday after that, for the next three

413
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Speaker 2: or four years, all Deaf Comedy Life was sold out.

414
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Speaker 2: And every single person you could ever think of, every

415
00:22:24,520 --> 00:22:28,080
Speaker 2: celebrity you could think of, has t stopped through there,

416
00:22:28,280 --> 00:22:32,040
Speaker 2: touched there, went there every single week. Dave Chappelle when

417
00:22:32,040 --> 00:22:34,880
Speaker 2: he came off his high hiatus. That's where he went

418
00:22:34,920 --> 00:22:38,920
Speaker 2: to play. Hm, he's Surrey before you know insecure, Uh,

419
00:22:39,040 --> 00:22:41,640
Speaker 2: Tiffany Hattish before the fin you know what I mean?

420
00:22:41,680 --> 00:22:44,240
Speaker 2: Like they all went there. Russell was there every week,

421
00:22:45,640 --> 00:22:50,560
Speaker 2: and so I said, Hm, I don't start my company.

422
00:22:51,800 --> 00:22:56,280
Speaker 2: I'm gonna always be the girl that the promoter right

423
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Speaker 2: with my guys. And I always knew this is a

424
00:22:59,200 --> 00:23:02,040
Speaker 2: man's sport and a young man's sport. I can't be

425
00:23:02,080 --> 00:23:04,640
Speaker 2: the old girl in the club, you know what I mean,

426
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Speaker 2: The guys can. It doesn't work for women. It looks different, right, Yeah, I.

427
00:23:09,200 --> 00:23:13,119
Speaker 4: Don't think I've ever seen it, to be honest, female promotion.

428
00:23:13,240 --> 00:23:16,359
Speaker 2: There's some, there's some that are doing things. There's some

429
00:23:16,480 --> 00:23:20,720
Speaker 2: that came after me. But to do what what what?

430
00:23:20,920 --> 00:23:26,919
Speaker 2: I did that and so all that Comedy Live was

431
00:23:27,119 --> 00:23:29,600
Speaker 2: really the catapult for me to say, Yo, I have

432
00:23:29,640 --> 00:23:31,960
Speaker 2: a team. There's there's women that are next to me

433
00:23:32,000 --> 00:23:34,480
Speaker 2: that look up to me, and they're expecting me to

434
00:23:34,520 --> 00:23:38,240
Speaker 2: succeed at this. I have to really fully become an

435
00:23:38,359 --> 00:23:40,320
Speaker 2: entrepreneur and the CEO and I have to put it

436
00:23:40,359 --> 00:23:43,840
Speaker 2: on paper and I have to create a brand and

437
00:23:43,920 --> 00:23:46,760
Speaker 2: an empire that they can also be proud of. And

438
00:23:46,800 --> 00:23:48,520
Speaker 2: so that was really the So like, what was the

439
00:23:48,520 --> 00:23:49,280
Speaker 2: first steps.

440
00:23:49,040 --> 00:23:51,520
Speaker 3: Once you realized it that you wanted to do it?

441
00:23:51,680 --> 00:23:58,240
Speaker 2: How do I turn this into LLCTO L What are

442
00:23:58,280 --> 00:23:58,959
Speaker 2: the first steps?

443
00:23:58,960 --> 00:23:59,159
Speaker 6: You know?

444
00:23:59,480 --> 00:24:02,359
Speaker 2: But you have legal zoom. Legal seems legal zoom is good,

445
00:24:03,359 --> 00:24:05,960
Speaker 2: you know. And I went to a family friend of

446
00:24:05,960 --> 00:24:08,800
Speaker 2: mine who's a huge business banker. I said, I want

447
00:24:08,840 --> 00:24:10,240
Speaker 2: to start a company. I don't I don't know what

448
00:24:10,240 --> 00:24:14,960
Speaker 2: I'm doing business wise, but I know how to do business.

449
00:24:14,960 --> 00:24:16,800
Speaker 2: But I need to make it formal and I need

450
00:24:16,840 --> 00:24:18,960
Speaker 2: to do what I need to do, get my paperwork together.

451
00:24:19,400 --> 00:24:21,600
Speaker 2: And he did. He started my company for me, the

452
00:24:21,640 --> 00:24:24,680
Speaker 2: brand Group. I was so surprised it was even available,

453
00:24:24,720 --> 00:24:26,760
Speaker 2: because I was like, I wanted to look like like

454
00:24:27,000 --> 00:24:29,960
Speaker 2: a law firm. I don't want anyone or else like

455
00:24:30,000 --> 00:24:31,960
Speaker 2: a little black girl doing this business.

456
00:24:32,040 --> 00:24:32,119
Speaker 3: No.

457
00:24:32,200 --> 00:24:35,480
Speaker 2: I wanted to look chic and simple and clean and classic.

458
00:24:35,840 --> 00:24:37,639
Speaker 2: I wanted to sound like you don't even know what

459
00:24:37,680 --> 00:24:39,919
Speaker 2: it is. And the brand group was available. That was

460
00:24:39,920 --> 00:24:41,440
Speaker 2: the lower because I was like, I want the brand

461
00:24:41,440 --> 00:24:43,520
Speaker 2: group and he was like, there's no way that's available.

462
00:24:43,840 --> 00:24:45,960
Speaker 2: That's too good. It's not it's not gonna be available,

463
00:24:46,040 --> 00:24:47,000
Speaker 2: and it was so you.

464
00:24:47,000 --> 00:24:47,760
Speaker 4: At the brand group.

465
00:24:47,800 --> 00:24:50,440
Speaker 5: Now the people who are part of the promotion team,

466
00:24:50,560 --> 00:24:55,520
Speaker 5: are they now transitioning with you so fresh because.

467
00:24:55,240 --> 00:24:59,520
Speaker 2: I promoted with my boys, with guys, and my team

468
00:24:59,560 --> 00:25:02,480
Speaker 2: at the brand and group became women. There's men that

469
00:25:02,560 --> 00:25:04,719
Speaker 2: work on my team and you know, on the production

470
00:25:04,800 --> 00:25:10,440
Speaker 2: side of events, but it became you know, young Black

471
00:25:10,480 --> 00:25:12,960
Speaker 2: and Spanish women. That was important for me for that

472
00:25:13,080 --> 00:25:17,120
Speaker 2: representation to be seen at the forefront. That was important

473
00:25:17,160 --> 00:25:21,480
Speaker 2: to me. So that's why I had women and women

474
00:25:21,560 --> 00:25:22,080
Speaker 2: work hard.

475
00:25:22,760 --> 00:25:24,800
Speaker 3: So with the focus for the brand group. Was it

476
00:25:24,920 --> 00:25:26,160
Speaker 3: still in the event?

477
00:25:26,280 --> 00:25:26,320
Speaker 4: So?

478
00:25:26,560 --> 00:25:27,399
Speaker 3: Was it management?

479
00:25:27,560 --> 00:25:27,760
Speaker 4: Was it?

480
00:25:27,760 --> 00:25:28,600
Speaker 3: What was your original?

481
00:25:28,720 --> 00:25:30,520
Speaker 2: So it kind of took on our life of its own.

482
00:25:30,560 --> 00:25:33,960
Speaker 2: It definitely was events. But then everyone wanted me to

483
00:25:34,040 --> 00:25:36,959
Speaker 2: do pr wanted me to do, you know, covering the

484
00:25:37,000 --> 00:25:40,199
Speaker 2: media part because I knew all the media. You know,

485
00:25:40,400 --> 00:25:42,359
Speaker 2: like at that time, the share room, the shade room

486
00:25:42,480 --> 00:25:45,280
Speaker 2: was starting, Angie was really starting and they were just

487
00:25:45,320 --> 00:25:49,400
Speaker 2: more in the comment section or the shade room. I said, Angie, look,

488
00:25:50,160 --> 00:25:51,960
Speaker 2: I said the owner. I said, I'm gonna give you

489
00:25:52,520 --> 00:25:57,560
Speaker 2: exclusive celebrity content from my shows, from my all Deaf

490
00:25:57,600 --> 00:26:00,760
Speaker 2: Comedy live comedy shows. This is how you're going to

491
00:26:00,800 --> 00:26:02,120
Speaker 2: build up the shave room. This is how you're gonna

492
00:26:02,119 --> 00:26:07,720
Speaker 2: build up the credibility. Credibility, credibility. Right, here's this, here's

493
00:26:07,720 --> 00:26:10,679
Speaker 2: the picture, the Jasmine brand like all of these you know,

494
00:26:10,760 --> 00:26:12,840
Speaker 2: young black women that were building up there that are

495
00:26:13,080 --> 00:26:15,159
Speaker 2: huge meat. I mean, look at the shave room. It's

496
00:26:15,160 --> 00:26:18,840
Speaker 2: the black CNN. It's the culture seeing in you're going

497
00:26:18,880 --> 00:26:19,720
Speaker 2: there first.

498
00:26:20,560 --> 00:26:23,680
Speaker 4: All you could be going on lision, going to your leader.

499
00:26:29,200 --> 00:26:29,720
Speaker 3: Partnership.

500
00:26:31,240 --> 00:26:33,560
Speaker 4: I mean, we come, well, listen, I've.

501
00:26:33,400 --> 00:26:34,000
Speaker 2: Set it up.

502
00:26:37,200 --> 00:26:38,520
Speaker 3: They have a huge platform.

503
00:26:38,520 --> 00:26:39,600
Speaker 4: That's that's a genius idea.

504
00:26:39,840 --> 00:26:42,560
Speaker 5: Right, So now you know these do you know them

505
00:26:42,680 --> 00:26:44,560
Speaker 5: or you're get in contact and finding out them and

506
00:26:44,760 --> 00:26:46,880
Speaker 5: are you charging them for this exclusive deal?

507
00:26:46,920 --> 00:26:50,160
Speaker 4: Because we're just doing this. We're building everybody's building.

508
00:26:50,280 --> 00:26:53,000
Speaker 2: Everybody at this time is building. The shave room. Wasn't

509
00:26:53,000 --> 00:26:54,760
Speaker 2: the shaved room at that time. They were just a

510
00:26:54,800 --> 00:26:55,679
Speaker 2: shave room.

511
00:26:55,960 --> 00:26:57,920
Speaker 4: But you you're you're already Diddy.

512
00:26:58,080 --> 00:27:02,040
Speaker 2: I'm already Diddy. But that was a that was in

513
00:27:02,080 --> 00:27:04,960
Speaker 2: me growing up in business. Because I came from a

514
00:27:05,040 --> 00:27:09,840
Speaker 2: relationship base way of doing business. I had to learn

515
00:27:10,200 --> 00:27:13,800
Speaker 2: how to do business across the board. That was tough.

516
00:27:13,800 --> 00:27:14,040
Speaker 3: For me.

517
00:27:14,359 --> 00:27:17,280
Speaker 4: Yeah, I mean that's key. I mean sometimes like relationships

518
00:27:17,280 --> 00:27:18,120
Speaker 4: can take you farther than.

519
00:27:18,040 --> 00:27:21,200
Speaker 2: Money A hundred what does because they're answering my cost

520
00:27:21,920 --> 00:27:24,240
Speaker 2: that money, they may not answer your call just because

521
00:27:24,240 --> 00:27:26,240
Speaker 2: you have that money, you know.

522
00:27:27,119 --> 00:27:30,520
Speaker 3: So okay, So then you get that rolling and at

523
00:27:30,560 --> 00:27:36,960
Speaker 3: what point do you realize that transition from events parties

524
00:27:37,000 --> 00:27:40,600
Speaker 3: to actually you know, growing the brand and working on

525
00:27:40,640 --> 00:27:43,560
Speaker 3: a more strategic with bran partnerships, and then you do

526
00:27:43,640 --> 00:27:44,320
Speaker 3: management as well?

527
00:27:44,400 --> 00:27:44,560
Speaker 4: Right?

528
00:27:44,680 --> 00:27:46,520
Speaker 2: No, no, baby, shitn't. I don't want to do it,

529
00:27:46,560 --> 00:27:48,560
Speaker 2: okay because they've always wanted me to.

530
00:27:48,960 --> 00:27:51,840
Speaker 3: What was the next step evolution for you once you

531
00:27:51,880 --> 00:27:53,679
Speaker 3: started the company to actually get the company like to

532
00:27:53,680 --> 00:27:54,440
Speaker 3: be where it is now.

533
00:27:54,520 --> 00:27:56,520
Speaker 5: Everyone has an opinion when it comes to the foods

534
00:27:56,520 --> 00:27:59,160
Speaker 5: we eat. This food's good for you, this one's bad

535
00:27:59,200 --> 00:28:01,080
Speaker 5: for you, This diet works best.

536
00:28:01,200 --> 00:28:02,639
Speaker 4: But who actually has the right answer.

537
00:28:03,000 --> 00:28:05,040
Speaker 5: You don't need rules to lose weight, You just need

538
00:28:05,080 --> 00:28:08,000
Speaker 5: proper information to build smarter, more sustainable habits.

539
00:28:08,440 --> 00:28:10,840
Speaker 4: NOOM is here to change the way we view food.

540
00:28:10,600 --> 00:28:13,200
Speaker 5: By not only looking at what we eat, but also

541
00:28:13,320 --> 00:28:16,320
Speaker 5: how we eat. Instead of making you feel guilt, NOOM

542
00:28:16,320 --> 00:28:19,119
Speaker 5: empowers you to keep going, not everyone wants to be

543
00:28:19,160 --> 00:28:21,520
Speaker 5: on a strict diet, do five days a week at

544
00:28:21,520 --> 00:28:24,480
Speaker 5: the gym, or have a daily smoothies and qushable tease.

545
00:28:24,960 --> 00:28:28,120
Speaker 5: Noom uses a psychology based approach to find healthier balances

546
00:28:28,119 --> 00:28:30,639
Speaker 5: that's more suitable for your life and as a result,

547
00:28:30,880 --> 00:28:34,080
Speaker 5: more sustainable. Look, Nooma's already influenced the way I shot

548
00:28:34,119 --> 00:28:36,360
Speaker 5: for food, which has not only saved me money, It's

549
00:28:36,359 --> 00:28:39,000
Speaker 5: also given me a clearer understanding of the foods I'm consuming,

550
00:28:39,120 --> 00:28:40,800
Speaker 5: which has made me sharper.

551
00:28:40,680 --> 00:28:42,880
Speaker 4: And more energetic. You have to try it out.

552
00:28:42,920 --> 00:28:45,400
Speaker 5: Look, there are no food restrictions in the program, which

553
00:28:45,440 --> 00:28:49,480
Speaker 5: makes the process more flexible for your lifestyle. Everybody's journey

554
00:28:49,520 --> 00:28:53,560
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555
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556
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557
00:28:59,240 --> 00:29:02,200
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558
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559
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560
00:29:08,280 --> 00:29:10,680
Speaker 5: Are you ready to start building better habits for healthier

561
00:29:10,880 --> 00:29:13,400
Speaker 5: long term results. Sign up for a Noom trial at

562
00:29:13,400 --> 00:29:18,000
Speaker 5: noom dot com slash leisure that's n O O M

563
00:29:18,080 --> 00:29:22,120
Speaker 5: dot com slash Leisure. Don't wait, don't hesitate over there now.

564
00:29:24,320 --> 00:29:28,080
Speaker 2: You mean on the partnership side general, I think partnerships

565
00:29:28,080 --> 00:29:31,920
Speaker 2: have been a large part of the success of my company.

566
00:29:31,960 --> 00:29:36,960
Speaker 3: Who's who's like your favorite partner that?

567
00:29:37,000 --> 00:29:39,360
Speaker 2: I love of the Players Association m b p A,

568
00:29:39,880 --> 00:29:42,160
Speaker 2: m b p A. So the Player Association shout out

569
00:29:42,200 --> 00:29:44,240
Speaker 2: to everyone over there, LaToya Sterling, I love that.

570
00:29:44,640 --> 00:29:45,120
Speaker 3: What do you do with that?

571
00:29:45,320 --> 00:29:48,560
Speaker 2: So All Star, let's say give specifics. All Star came

572
00:29:48,600 --> 00:29:54,480
Speaker 2: to Los Angeles, right, big deal. During that time, Rest

573
00:29:54,480 --> 00:29:59,040
Speaker 2: and Peace to King Hustle album was dropping, so they

574
00:29:59,080 --> 00:30:03,640
Speaker 2: called me plantic. Never did he named the album release party.

575
00:30:03,640 --> 00:30:06,120
Speaker 2: You gotta do it. It gotta be crazy. I'm like,

576
00:30:06,200 --> 00:30:08,840
Speaker 2: I rd that. But during that time, he did a

577
00:30:09,120 --> 00:30:11,480
Speaker 2: Victory live because he was out. He was releasing during

578
00:30:11,520 --> 00:30:13,280
Speaker 2: that time. It's perfect time. It's All Star in La

579
00:30:13,440 --> 00:30:16,440
Speaker 2: like the King of La or we not have a I.

580
00:30:16,480 --> 00:30:18,240
Speaker 4: Remember just he had. He was on the stage and

581
00:30:18,240 --> 00:30:18,680
Speaker 4: performed it.

582
00:30:19,760 --> 00:30:23,600
Speaker 2: Watched and so right, and so that's say so that.

583
00:30:24,680 --> 00:30:26,960
Speaker 2: Then Kevin Hart during that time was doing a partnership

584
00:30:27,000 --> 00:30:31,000
Speaker 2: with Mountain Dew. So they call me Wayne Brown shouts

585
00:30:31,040 --> 00:30:32,840
Speaker 2: and Wayne Brown loved him so much. keVs like one

586
00:30:32,840 --> 00:30:35,520
Speaker 2: of the Cavs best friend and incredible friend of mine.

587
00:30:35,680 --> 00:30:37,920
Speaker 2: It's like, Diddy, we got we have about three initiatives

588
00:30:37,960 --> 00:30:41,480
Speaker 2: we need to do for this partnership. You want them? Yes,

589
00:30:42,760 --> 00:30:46,920
Speaker 2: you figure it out. Cool. And Players Associated was a

590
00:30:47,000 --> 00:30:50,160
Speaker 2: players Association. I had already did my partnership with them

591
00:30:50,280 --> 00:30:54,360
Speaker 2: for me to build in whatever programming I wanted to

592
00:30:54,360 --> 00:30:56,680
Speaker 2: build in during that time for All Star with them.

593
00:30:57,120 --> 00:30:59,400
Speaker 2: But uh yeah, I did the partnership with the Players

594
00:30:59,400 --> 00:31:02,880
Speaker 2: Association and shout out to LaToya Sterling over there and

595
00:31:03,160 --> 00:31:07,200
Speaker 2: Brian and we During that time they had the whole

596
00:31:07,280 --> 00:31:10,080
Speaker 2: London hotel so they controlled it for the week they

597
00:31:10,080 --> 00:31:13,120
Speaker 2: took it over. The craziest thing branded the hotel for

598
00:31:13,160 --> 00:31:16,160
Speaker 2: Players Association think four fifty, which was their other company

599
00:31:16,200 --> 00:31:17,480
Speaker 2: at that time. It was insane.

600
00:31:17,600 --> 00:31:19,880
Speaker 4: Most people know the London now because Travis Scott and

601
00:31:19,920 --> 00:31:20,560
Speaker 4: Young Thumb.

602
00:31:20,400 --> 00:31:23,040
Speaker 2: And that came out after that, which is one of

603
00:31:23,120 --> 00:31:24,200
Speaker 2: my favorite records.

604
00:31:24,240 --> 00:31:25,800
Speaker 4: It's great record.

605
00:31:26,120 --> 00:31:29,080
Speaker 2: What I hate that people knew that London Travis Scott

606
00:31:29,600 --> 00:31:35,400
Speaker 2: from here. This is we're not laughing at you conversation.

607
00:31:35,720 --> 00:31:40,320
Speaker 2: So yeah, so they were like, Diddy, you can program it.

608
00:31:40,400 --> 00:31:44,240
Speaker 2: How you won? Right? Cool? Hm hm, Well God kept

609
00:31:44,240 --> 00:31:47,080
Speaker 2: my heart. Let's do the dinner here my high fab

610
00:31:47,320 --> 00:31:52,600
Speaker 2: fab host. Shout out to my the family, fabulous fab,

611
00:31:53,600 --> 00:31:59,360
Speaker 2: shout out to Fat Shoutindy is that is fab in.

612
00:31:59,640 --> 00:32:05,600
Speaker 2: My main source of laughter is laughing at him. But yeah,

613
00:32:05,680 --> 00:32:08,760
Speaker 2: and so Fab hosted and it was amazing. And what

614
00:32:08,800 --> 00:32:11,920
Speaker 2: I did is I had Nipsey Hustle's album release party

615
00:32:12,000 --> 00:32:15,560
Speaker 2: that same night on the rooftop at London because I

616
00:32:15,600 --> 00:32:19,600
Speaker 2: wanted Kevin to go there. Because I knew what was

617
00:32:19,600 --> 00:32:24,280
Speaker 2: important for Victory Lap from a cultural standpoint with certain aspects,

618
00:32:24,360 --> 00:32:28,600
Speaker 2: was making sure the world understood who King Hustle was.

619
00:32:28,680 --> 00:32:32,680
Speaker 2: Nipsey Hustle was outside of someone saying, oh your gang

620
00:32:32,760 --> 00:32:36,960
Speaker 2: affiliated or something like that. Because he is everything to us.

621
00:32:37,200 --> 00:32:40,120
Speaker 2: He is everything to us. It was so important for

622
00:32:40,200 --> 00:32:43,040
Speaker 2: me to make sure that the narrative from my side

623
00:32:43,040 --> 00:32:47,200
Speaker 2: that I was able to control was this man is

624
00:32:47,280 --> 00:32:51,040
Speaker 2: this type of man. You know, he created the blueprint

625
00:32:51,160 --> 00:32:55,600
Speaker 2: for all of us that our community based leaders and

626
00:32:55,760 --> 00:32:57,960
Speaker 2: work in this field to be who we are. He

627
00:32:58,040 --> 00:33:00,480
Speaker 2: showed us this is what you do, this is how

628
00:33:00,520 --> 00:33:03,680
Speaker 2: you do it. You know, and and him and everything

629
00:33:04,040 --> 00:33:07,040
Speaker 2: still does to us based on that. So that was

630
00:33:07,120 --> 00:33:09,800
Speaker 2: really important for me to get that right more than

631
00:33:09,840 --> 00:33:13,000
Speaker 2: anything I've ever done, like in in my career, any

632
00:33:13,080 --> 00:33:16,800
Speaker 2: events partnerships, that was the most important one. And that's why.

633
00:33:20,080 --> 00:33:25,440
Speaker 3: This So what's how do you negotiate like a budget?

634
00:33:25,440 --> 00:33:27,520
Speaker 3: How do you know what a fair budget is?

635
00:33:27,560 --> 00:33:30,760
Speaker 2: And that's a fair I need all of it fair,

636
00:33:30,920 --> 00:33:36,840
Speaker 2: that's relative. I don't I want all of it. And

637
00:33:37,080 --> 00:33:42,520
Speaker 2: so you know, cause because you have to realize what

638
00:33:42,960 --> 00:33:46,880
Speaker 2: someone is paying for, Like they get earned your leisure

639
00:33:47,120 --> 00:33:51,240
Speaker 2: the podcast, but they also get t you two entities

640
00:33:51,800 --> 00:33:54,480
Speaker 2: with this podcast some night gotta pay for all that.

641
00:33:55,800 --> 00:33:58,960
Speaker 2: So yeah, the brand group, you're contracting to do this event,

642
00:34:00,160 --> 00:34:02,240
Speaker 2: but it's because of Ms Ditty, So you have to

643
00:34:02,240 --> 00:34:04,360
Speaker 2: pay for Miss Ditty's likeness in this as well. There's

644
00:34:04,360 --> 00:34:08,840
Speaker 2: always a line item for that, always, and so I

645
00:34:09,840 --> 00:34:14,040
Speaker 2: oftentimes evaluate how important it is for my company to

646
00:34:14,560 --> 00:34:17,839
Speaker 2: partner with this person, How important is that? And there's

647
00:34:17,840 --> 00:34:20,880
Speaker 2: a lot of things that I weigh the budget in

648
00:34:20,960 --> 00:34:27,000
Speaker 2: on that. You know, what is what is my company

649
00:34:27,239 --> 00:34:32,040
Speaker 2: getting out of this partnership, even beyond visibility? Is it longevity?

650
00:34:33,239 --> 00:34:37,360
Speaker 2: Is it first ride of refusals of future events and

651
00:34:37,400 --> 00:34:41,080
Speaker 2: future things? And future partnerships is are you guys connecting

652
00:34:41,160 --> 00:34:43,320
Speaker 2: us to the other department that does X, Y and

653
00:34:43,440 --> 00:34:48,440
Speaker 2: z as well, so everything is catered to specifically to

654
00:34:48,600 --> 00:34:52,080
Speaker 2: each type of partnership. I don't have an overall budget

655
00:34:52,680 --> 00:34:53,400
Speaker 2: of what it looks like.

656
00:34:54,080 --> 00:34:56,480
Speaker 5: I read that you said that when you do a partnership,

657
00:34:57,040 --> 00:34:58,799
Speaker 5: it's got to be like an emotional connection to it

658
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690
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691
00:36:55,400 --> 00:36:59,239
Speaker 6: in Massachusetts. An MS thirteen gang member from El Salvador

692
00:36:59,440 --> 00:37:03,600
Speaker 6: accused of murdering a Texas man of Venezuelan charged with

693
00:37:03,680 --> 00:37:07,560
Speaker 6: filming and selling child pornography in Michigan. These are just

694
00:37:07,680 --> 00:37:11,440
Speaker 6: some of the heinous migrant criminals caught because of President

695
00:37:11,440 --> 00:37:15,000
Speaker 6: Donald J. Trump's leadership. I'm Christy Noman, the United States

696
00:37:15,040 --> 00:37:19,840
Speaker 6: Secretary of Homeland Security. Under President Trump, attempted illegal border

697
00:37:19,880 --> 00:37:23,439
Speaker 6: crossings are at the lowest levels ever recorded, and over

698
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Speaker 6: one hundred thousand illegal aliens have been arrested. If you

699
00:37:26,800 --> 00:37:30,640
Speaker 6: are here illegally, your next you will be fine nearly

700
00:37:30,719 --> 00:37:34,759
Speaker 6: one thousand dollars a day. Imprisoned and deported, you will

701
00:37:34,800 --> 00:37:38,439
Speaker 6: never return. But if you register using our CBP home

702
00:37:38,480 --> 00:37:41,840
Speaker 6: app and leave now, you could be allowed to return legally.

703
00:37:42,200 --> 00:37:43,040
Speaker 6: Do what's right.

704
00:37:43,600 --> 00:37:44,480
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705
00:37:44,760 --> 00:37:49,520
Speaker 6: Under President Trump, America's laws, border and families will be protected.

706
00:37:49,640 --> 00:37:51,760
Speaker 4: Sponsored by the United States Department of Homeland Security.

707
00:37:51,960 --> 00:37:53,719
Speaker 5: I haven't heard that before. Most people say, like, if

708
00:37:53,760 --> 00:37:56,080
Speaker 5: that makes sense for it, will do it. But ja's

709
00:37:56,080 --> 00:37:57,600
Speaker 5: a little bit more on depth. I think it went

710
00:37:57,640 --> 00:38:02,760
Speaker 5: into detail about the it died like I work out, yeah,

711
00:38:02,640 --> 00:38:04,719
Speaker 5: when I want to the shoes on wearing, Yes, there's

712
00:38:04,719 --> 00:38:06,160
Speaker 5: a connection, so like when they approach you.

713
00:38:06,320 --> 00:38:09,720
Speaker 4: This makes sense for me and mostly all brands across

714
00:38:09,719 --> 00:38:10,359
Speaker 4: the line, all.

715
00:38:10,239 --> 00:38:14,960
Speaker 2: Brands across the line. Because also I'm very aware of

716
00:38:15,120 --> 00:38:18,440
Speaker 2: what I represent to my community, So it has to

717
00:38:18,680 --> 00:38:23,040
Speaker 2: be what is authentic to me because people know the realm,

718
00:38:23,040 --> 00:38:26,080
Speaker 2: people know what's not you know, and so yeah, it

719
00:38:26,120 --> 00:38:28,360
Speaker 2: did it work out? It makes sense, Like that's something

720
00:38:28,400 --> 00:38:31,040
Speaker 2: that's important to me, you know. Or even when I

721
00:38:31,080 --> 00:38:33,839
Speaker 2: partner with spirit companies or deal with them, that's also

722
00:38:33,880 --> 00:38:36,680
Speaker 2: important to me because I worked for the Hennessy brand

723
00:38:36,800 --> 00:38:41,080
Speaker 2: and when they send me to France to study about it,

724
00:38:41,560 --> 00:38:43,360
Speaker 2: I fell in love with the culture. I fell in

725
00:38:43,400 --> 00:38:46,680
Speaker 2: love with the spirits game. It wasn't about drinking. It

726
00:38:46,800 --> 00:38:50,480
Speaker 2: was about what this represents, How how you cheers in

727
00:38:50,600 --> 00:38:53,920
Speaker 2: business dealings, how you you know the knowledge behind it,

728
00:38:54,080 --> 00:38:56,839
Speaker 2: what was built. That's a lot of the marketing. So

729
00:38:57,200 --> 00:38:59,880
Speaker 2: even when it comes to partnering with alcohol brands, that's

730
00:38:59,880 --> 00:39:01,920
Speaker 2: always important to me too. They all come to me.

731
00:39:02,239 --> 00:39:03,480
Speaker 2: I don't say yes to everyone.

732
00:39:04,800 --> 00:39:09,880
Speaker 3: So as far as okay, so you a brand reaches

733
00:39:09,920 --> 00:39:13,240
Speaker 3: out to you, we'll say whatever, Greg Gooles, whatever they say, Okay,

734
00:39:13,239 --> 00:39:15,160
Speaker 3: we want to do an event for All Star Weekend.

735
00:39:15,840 --> 00:39:19,480
Speaker 3: So now you say, okay, just you was doing a number, yeah, Okay,

736
00:39:19,560 --> 00:39:21,719
Speaker 3: the budget is gonna be fifty thousand dollars.

737
00:39:21,520 --> 00:39:22,080
Speaker 4: For the event.

738
00:39:23,120 --> 00:39:24,920
Speaker 2: Okay, go ahead, no.

739
00:39:24,719 --> 00:39:27,400
Speaker 4: No, no, this is the budget is five hundred thousand.

740
00:39:27,560 --> 00:39:28,600
Speaker 2: We need to go quarter.

741
00:39:32,200 --> 00:39:33,720
Speaker 4: And we're going to say what's say so rock.

742
00:39:35,080 --> 00:39:39,399
Speaker 3: Shout the Diddy king. Yeah all right, so let's let's

743
00:39:39,400 --> 00:39:41,040
Speaker 3: say one hundred, one hundred hundred.

744
00:39:41,280 --> 00:39:42,040
Speaker 2: We'll do around now.

745
00:39:42,200 --> 00:39:45,000
Speaker 3: One hundred thousand dollars. Right, So now it's like, okay,

746
00:39:45,480 --> 00:39:48,440
Speaker 3: they're get they're they're giving your company one hundred thousand dollars.

747
00:39:48,840 --> 00:39:51,360
Speaker 3: Now you have to find a venue. You have to

748
00:39:51,400 --> 00:39:54,600
Speaker 3: book the talent that come. You have to like what

749
00:39:54,680 --> 00:39:57,440
Speaker 3: is what is now? What do you do now? It

750
00:39:57,480 --> 00:40:04,000
Speaker 3: depends on what's needed. So they may need a venue, right, And.

751
00:40:03,880 --> 00:40:08,879
Speaker 2: That also the the advantage of having a Miss Ditty

752
00:40:08,960 --> 00:40:11,280
Speaker 2: do it is because I have great relationships with venues.

753
00:40:11,320 --> 00:40:15,320
Speaker 2: I've done events and built built clubs and built the

754
00:40:15,320 --> 00:40:18,839
Speaker 2: the awareness and visibility around restaurants, venues, hotels, all these

755
00:40:18,840 --> 00:40:20,480
Speaker 2: type of things. So if I say, hey, I'm coming

756
00:40:20,560 --> 00:40:22,440
Speaker 2: to do this there, they're like, come on, Diddy, what

757
00:40:22,480 --> 00:40:25,120
Speaker 2: do you need? What? Alright? How do we make this work?

758
00:40:25,480 --> 00:40:25,680
Speaker 3: Right?

759
00:40:26,200 --> 00:40:28,600
Speaker 2: And so they may need a venue. They may need

760
00:40:28,640 --> 00:40:30,920
Speaker 2: a talent, but maybe not. But you're also coming to

761
00:40:30,920 --> 00:40:37,600
Speaker 2: me because I have incredible relationships with the use of

762
00:40:37,600 --> 00:40:41,239
Speaker 2: the world. So if I'm as soon as you sat down,

763
00:40:41,239 --> 00:40:45,440
Speaker 2: I invited you somewhere yup. You know, Now that's an

764
00:40:45,440 --> 00:40:48,360
Speaker 2: event that's an important to me on other levels. But

765
00:40:48,880 --> 00:40:51,000
Speaker 2: if I'm like h I I want y'all to come

766
00:40:51,040 --> 00:40:53,400
Speaker 2: to this event, nine times out of ten, you're gonna

767
00:40:53,440 --> 00:40:59,239
Speaker 2: come because of our relationship. So that's something that has

768
00:40:59,280 --> 00:41:03,720
Speaker 2: to be accounted for. Because even though what I learned,

769
00:41:03,760 --> 00:41:06,640
Speaker 2: say with all Deaf Comedy Live, the comedy show we did,

770
00:41:07,160 --> 00:41:09,960
Speaker 2: just because there's a name attached but which I've always known,

771
00:41:10,719 --> 00:41:14,000
Speaker 2: doesn't mean that people are just coming here in this market.

772
00:41:14,080 --> 00:41:17,160
Speaker 2: This market is very specific and it's very different. Yes,

773
00:41:17,280 --> 00:41:22,000
Speaker 2: Los Angeles in Hollywood, well, it's so much more tougher

774
00:41:22,040 --> 00:41:25,359
Speaker 2: because there's these people rather be at home drinking wine

775
00:41:25,360 --> 00:41:29,120
Speaker 2: and their mansions looking over the looking over the city

776
00:41:29,480 --> 00:41:32,200
Speaker 2: with their friends. I might invite you guys all to

777
00:41:32,280 --> 00:41:35,279
Speaker 2: my house to have wine and dinner, and we're gonna

778
00:41:35,280 --> 00:41:37,879
Speaker 2: miss that whole event that's going on. So it has

779
00:41:37,960 --> 00:41:41,680
Speaker 2: to be more than just this person's here, this this

780
00:41:41,960 --> 00:41:45,200
Speaker 2: brand is here. It has to be lifestyle marketing that's

781
00:41:45,239 --> 00:41:48,720
Speaker 2: inclusive and the person that's doing it. No one misses

782
00:41:48,719 --> 00:41:51,799
Speaker 2: a Missus Ditty event if they're invited, and if they're

783
00:41:51,960 --> 00:41:54,719
Speaker 2: if they're able to come, they just don't you know what,

784
00:41:55,000 --> 00:41:55,520
Speaker 2: you know what.

785
00:41:55,480 --> 00:42:00,840
Speaker 3: They're re' It's like kind of like a.

786
00:41:59,640 --> 00:42:01,719
Speaker 4: Can we just sounds like a collaboration.

787
00:42:02,000 --> 00:42:04,920
Speaker 2: The four thousand people that y'all have.

788
00:42:10,239 --> 00:42:10,359
Speaker 5: It.

789
00:42:10,560 --> 00:42:10,960
Speaker 3: We did.

790
00:42:11,000 --> 00:42:13,920
Speaker 2: But I just want to say it was so inspiring

791
00:42:14,040 --> 00:42:14,640
Speaker 2: to watch that.

792
00:42:14,760 --> 00:42:15,360
Speaker 3: I appreciate that.

793
00:42:15,640 --> 00:42:18,640
Speaker 4: That great segue. Here's a great segue. So now you

794
00:42:18,640 --> 00:42:19,840
Speaker 4: you've mastered.

795
00:42:19,719 --> 00:42:24,359
Speaker 5: The LA market master. We're going across the country though,

796
00:42:24,440 --> 00:42:27,120
Speaker 5: and we're going global. So like, who's studying the analytics

797
00:42:27,120 --> 00:42:29,200
Speaker 5: and the demographics of the other cities?

798
00:42:29,280 --> 00:42:31,439
Speaker 4: New York, La, Miami. I know you did some stuff

799
00:42:31,440 --> 00:42:31,879
Speaker 4: in all those.

800
00:42:31,800 --> 00:42:34,279
Speaker 2: Cities, all those cities. Here's the thing. I'm not an

801
00:42:34,800 --> 00:42:38,839
Speaker 2: analytics girl. I'm a cultural girl. You can't tell me

802
00:42:38,920 --> 00:42:44,040
Speaker 2: about something. I eat, breeze, sleep, do speak, live every

803
00:42:44,160 --> 00:42:46,600
Speaker 2: single day of my life. You know what I'm saying.

804
00:42:47,719 --> 00:42:50,680
Speaker 2: I rely on my instinct, I rely on my gut,

805
00:42:50,719 --> 00:42:52,440
Speaker 2: and I rely on what's in front of me, what

806
00:42:52,560 --> 00:42:54,920
Speaker 2: I know to be true. So if you go to Atlanta.

807
00:42:55,200 --> 00:42:58,400
Speaker 2: You gotta be with Rugs. Rugs is the Rugs. What

808
00:42:58,440 --> 00:43:00,080
Speaker 2: are you talking about? That's like, if you're coming to

809
00:43:00,200 --> 00:43:02,480
Speaker 2: Los Angeles, they're gonna say get up with Miss Diddy.

810
00:43:02,640 --> 00:43:05,920
Speaker 2: If you go to Miami, you're gonna go with Mike Headliner.

811
00:43:06,000 --> 00:43:10,680
Speaker 2: We're not even playing this game. Mike Headliner is who

812
00:43:10,719 --> 00:43:13,359
Speaker 2: he is. The greatest party in the world is Lived

813
00:43:13,400 --> 00:43:15,920
Speaker 2: on Sundays. I don't care what anybody says, and nobody

814
00:43:15,920 --> 00:43:18,600
Speaker 2: can tell me something different on who I am. You

815
00:43:18,640 --> 00:43:21,960
Speaker 2: know what I'm saying, You can't cultural impact. We were

816
00:43:21,960 --> 00:43:26,919
Speaker 2: talking about that Live on Sundays. Mike Gardner Headliner group

817
00:43:27,280 --> 00:43:29,880
Speaker 2: is who did? Who has done? Live on Sundays?

818
00:43:31,080 --> 00:43:32,520
Speaker 3: Who's New New York right now?

819
00:43:32,560 --> 00:43:35,360
Speaker 2: This is see okay, But that's an interesting concept because

820
00:43:36,960 --> 00:43:40,479
Speaker 2: I wonder who is the person in New York right now?

821
00:43:42,440 --> 00:43:44,800
Speaker 2: I don't know, Yeah, because I actually had this conversation

822
00:43:44,920 --> 00:43:47,640
Speaker 2: recently because I'm not sure who it is and it

823
00:43:47,680 --> 00:43:49,319
Speaker 2: could be a misshap that I just don't know.

824
00:43:49,600 --> 00:43:51,799
Speaker 3: He's doing this thing out in Jersey, Johnny marys No,

825
00:43:52,000 --> 00:43:54,200
Speaker 3: we love to I forgot the spot in Jersey. It's

826
00:43:54,239 --> 00:43:58,080
Speaker 3: in Jersey though it's big. It's like a huge indoor outdoors.

827
00:43:58,120 --> 00:44:01,000
Speaker 2: Really shout out to that what they're doing this thing.

828
00:44:01,880 --> 00:44:03,920
Speaker 3: But there's a few other people that's doing anything on.

829
00:44:03,880 --> 00:44:09,040
Speaker 2: The shout out to Keno and D I don't.

830
00:44:08,880 --> 00:44:11,200
Speaker 4: What New York.

831
00:44:11,280 --> 00:44:13,560
Speaker 2: Okay, let's we gotta get with Keo and d King.

832
00:44:14,000 --> 00:44:16,359
Speaker 3: It's a few people doing anything on the gentleman club

833
00:44:16,400 --> 00:44:18,319
Speaker 3: scene too, but I don't really know them like that.

834
00:44:18,400 --> 00:44:20,759
Speaker 2: But yeah, I'm just about to say a G. I

835
00:44:20,840 --> 00:44:22,719
Speaker 2: was I swear on my life, I was just gonna

836
00:44:22,719 --> 00:44:23,399
Speaker 2: say New.

837
00:44:23,360 --> 00:44:24,960
Speaker 3: York, New York, New York is not really need.

838
00:44:25,040 --> 00:44:28,839
Speaker 2: But let's say, hold on what AG did. It's never

839
00:44:29,600 --> 00:44:32,760
Speaker 2: it's never been. It's never happened before in our culture,

840
00:44:33,000 --> 00:44:37,040
Speaker 2: in our generation. The way AG not only controls but

841
00:44:37,200 --> 00:44:41,239
Speaker 2: owns what he owns. He is one of the the

842
00:44:41,400 --> 00:44:44,360
Speaker 2: kindest men I've ever met in in in this culture

843
00:44:44,880 --> 00:44:47,919
Speaker 2: to me, to me, he has been nothing but kind

844
00:44:47,960 --> 00:44:53,160
Speaker 2: to me, respectful and and you know, uplifting to even

845
00:44:53,400 --> 00:44:56,080
Speaker 2: my career and everything that I do. So a G

846
00:44:56,320 --> 00:44:59,520
Speaker 2: one hundred percent as well. In Atlanta, like it's.

847
00:44:59,360 --> 00:45:01,520
Speaker 3: Like checking Oh, we don't play.

848
00:45:01,520 --> 00:45:03,600
Speaker 2: I don't play about checking in because I'm from LA

849
00:45:03,960 --> 00:45:07,040
Speaker 2: that's very important. Like we were raised on the idea

850
00:45:07,400 --> 00:45:09,520
Speaker 2: that that is what you must do. So I do

851
00:45:09,600 --> 00:45:12,359
Speaker 2: that with all my guys. That's why that's why they,

852
00:45:12,600 --> 00:45:14,640
Speaker 2: you know, respect me the way they do. I give them.

853
00:45:14,719 --> 00:45:15,319
Speaker 2: I give them that.

854
00:45:15,520 --> 00:45:17,440
Speaker 5: Yeah, I feel you know what I'm thinking now, Like

855
00:45:18,120 --> 00:45:20,520
Speaker 5: it's like when you go to an event, a Miss

856
00:45:20,560 --> 00:45:22,799
Speaker 5: Diddy event, I can imagine how respectful the dudes are,

857
00:45:22,920 --> 00:45:24,040
Speaker 5: no matter where they're coming from.

858
00:45:24,280 --> 00:45:26,400
Speaker 2: They are very young, lady appreciate doing it.

859
00:45:26,480 --> 00:45:29,239
Speaker 5: Yeah, it's incredible, and I'm thinking you were Diddy. And

860
00:45:29,320 --> 00:45:32,560
Speaker 5: so because the gentleman will come in, the first thing

861
00:45:32,560 --> 00:45:33,959
Speaker 5: we say is like, excuse.

862
00:45:33,640 --> 00:45:35,319
Speaker 4: Me, miss, excuse me miss when we.

863
00:45:35,360 --> 00:45:38,200
Speaker 5: Come into a spider matter for coming up party's And

864
00:45:38,239 --> 00:45:39,960
Speaker 5: so that's that's how we got Miss Ditty out of this.

865
00:45:40,400 --> 00:45:45,160
Speaker 2: No, I wanted to figure out how I was always Diddy.

866
00:45:46,000 --> 00:45:49,160
Speaker 2: And then when I got on social media Twitter, actually

867
00:45:49,880 --> 00:45:54,160
Speaker 2: in the beginning times of Twitter, when I got on there,

868
00:45:55,480 --> 00:45:58,400
Speaker 2: I was like, oh, it needs to be feminine, you know.

869
00:45:58,840 --> 00:46:03,280
Speaker 2: I mean, I've always had a I'm a very graceful lady.

870
00:46:03,920 --> 00:46:05,759
Speaker 2: I have a girg. Genna said why about me? But

871
00:46:05,840 --> 00:46:08,839
Speaker 2: I also have a very assertive energy as well, and

872
00:46:08,920 --> 00:46:12,239
Speaker 2: so I'm mindful of that, so I try to make

873
00:46:12,280 --> 00:46:14,919
Speaker 2: sure that'll balance to the best of my ability.

874
00:46:15,440 --> 00:46:17,799
Speaker 3: As far as you're so. You have a business, but

875
00:46:17,840 --> 00:46:20,759
Speaker 3: you also have a personal brand too, your influencer. I

876
00:46:20,760 --> 00:46:23,560
Speaker 3: think over two hundred thousand followers on Instagram.

877
00:46:23,719 --> 00:46:26,080
Speaker 2: I don't think I'm up there yet close.

878
00:46:26,800 --> 00:46:32,799
Speaker 4: After it's done. But you're saying.

879
00:46:33,400 --> 00:46:37,560
Speaker 2: Yeah, I was earlier here for you guys minutes, which

880
00:46:37,600 --> 00:46:37,919
Speaker 2: is true.

881
00:46:38,000 --> 00:46:38,560
Speaker 4: It is true.

882
00:46:39,440 --> 00:46:43,360
Speaker 3: How is it? What's the importance of separating and balancing

883
00:46:43,960 --> 00:46:45,439
Speaker 3: personal brand from a business brand.

884
00:46:45,440 --> 00:46:49,000
Speaker 2: It's so important, it's so important. But it's also important

885
00:46:49,040 --> 00:46:56,480
Speaker 2: to know who feeds the whole brand. The Mysticy Empire

886
00:46:56,920 --> 00:47:00,880
Speaker 2: has to be separate from the brand group. And because

887
00:47:01,239 --> 00:47:04,359
Speaker 2: what I do know and why people trust me and

888
00:47:04,440 --> 00:47:08,600
Speaker 2: continuously hire my company, is that I'm never bigger than

889
00:47:08,600 --> 00:47:11,640
Speaker 2: a client. Even if I'm bigger than a client. You

890
00:47:11,680 --> 00:47:14,560
Speaker 2: know what I'm saying. If I walk into place naturally

891
00:47:16,000 --> 00:47:20,120
Speaker 2: because of what I've done in this town, the Mistity Stadium, whoever,

892
00:47:20,160 --> 00:47:22,360
Speaker 2: it's just a natural, it's a natural thing because of

893
00:47:22,400 --> 00:47:26,880
Speaker 2: what I've what I've done. But if this client is

894
00:47:26,920 --> 00:47:30,040
Speaker 2: with me, that's a back seat. That has nothing to

895
00:47:30,080 --> 00:47:32,239
Speaker 2: do with what we're here to do here with this

896
00:47:32,280 --> 00:47:35,920
Speaker 2: specific client. The client could be water Bottle. That is

897
00:47:35,960 --> 00:47:40,600
Speaker 2: the most important key element here in this moment, and

898
00:47:40,600 --> 00:47:43,080
Speaker 2: that's something that I never forget that I never lose

899
00:47:43,120 --> 00:47:45,680
Speaker 2: sight of the hats that I play at the specific time.

900
00:47:45,719 --> 00:47:49,319
Speaker 2: Those are very important to me. And so but the

901
00:47:49,400 --> 00:47:53,120
Speaker 2: MISDDDY is the reason why the brand group is successful.

902
00:47:53,480 --> 00:47:57,560
Speaker 2: And one thing that my incredible team of women never

903
00:47:57,640 --> 00:48:00,319
Speaker 2: forget is that. And I respect them so much for

904
00:48:00,320 --> 00:48:03,399
Speaker 2: that because they hold that's so so near and dear

905
00:48:03,560 --> 00:48:07,080
Speaker 2: and high in regard on even how they move and

906
00:48:07,120 --> 00:48:08,840
Speaker 2: how they do business for the company.

907
00:48:09,000 --> 00:48:11,680
Speaker 5: You know, I think one of the things that needs

908
00:48:11,719 --> 00:48:14,720
Speaker 5: to be highlighted to women who have help and guided

909
00:48:14,760 --> 00:48:19,120
Speaker 5: you into this. We spoke about kV and obviously all

910
00:48:19,160 --> 00:48:20,759
Speaker 5: the other males that have helped you, but who is

911
00:48:20,800 --> 00:48:22,759
Speaker 5: some of the women that have guided you, because I

912
00:48:22,800 --> 00:48:25,319
Speaker 5: mean a lot of times we don't see it women

913
00:48:25,400 --> 00:48:31,799
Speaker 5: working together and so it's like, oh, it's Caddy or you.

914
00:48:27,719 --> 00:48:33,200
Speaker 2: Know, you know what, Honestly, my team is really really

915
00:48:33,400 --> 00:48:39,640
Speaker 2: my internal team. So Mia, Patience Tie, Diana de Marie

916
00:48:39,680 --> 00:48:43,480
Speaker 2: started my company, uh with me as well, and you

917
00:48:43,480 --> 00:48:45,920
Speaker 2: know there's there's tons of women in my company that's

918
00:48:45,920 --> 00:48:49,040
Speaker 2: who inspire me. My team, My team inspire me. There

919
00:48:49,040 --> 00:48:52,240
Speaker 2: are women in this culture that have that are great

920
00:48:52,280 --> 00:48:54,560
Speaker 2: inspirations to me and that at the drop of a

921
00:48:54,640 --> 00:48:57,640
Speaker 2: dime whatever I need to be there. So like on

922
00:48:57,719 --> 00:49:01,200
Speaker 2: the Scott Young is someone that I definitely give that to,

923
00:49:01,239 --> 00:49:04,239
Speaker 2: you know, because she's always like you are like little me.

924
00:49:04,360 --> 00:49:06,680
Speaker 2: You're a beast in business, you know what I mean?

925
00:49:06,719 --> 00:49:08,799
Speaker 2: And she is. She's a freaking genius though, you know,

926
00:49:09,280 --> 00:49:11,600
Speaker 2: aside from what people think they know about her from

927
00:49:11,640 --> 00:49:15,960
Speaker 2: the love and hip hop brand, she's you know, been

928
00:49:16,160 --> 00:49:19,600
Speaker 2: one of the driving forces and the whole culture from

929
00:49:19,680 --> 00:49:24,600
Speaker 2: the inception of it, you know, and you know, women

930
00:49:24,680 --> 00:49:30,879
Speaker 2: were I'm trying to think who else definitely Inger Best

931
00:49:31,080 --> 00:49:37,120
Speaker 2: who uh uh used to handle the business on the

932
00:49:37,120 --> 00:49:40,279
Speaker 2: Sac and Daileons side. There's a couple of the one.

933
00:49:40,280 --> 00:49:43,000
Speaker 2: I don think about that. I think about that. But

934
00:49:43,800 --> 00:49:46,759
Speaker 2: my team really is who inspire me and lifts me

935
00:49:46,840 --> 00:49:48,800
Speaker 2: up because they know me, They know the real me,

936
00:49:48,960 --> 00:49:51,120
Speaker 2: They know both sides. They know the business side of me.

937
00:49:51,760 --> 00:49:56,400
Speaker 2: They know when I'm yo cracking the whip. Because we

938
00:49:56,440 --> 00:49:59,960
Speaker 2: don't have the luxury to mess up in front of people.

939
00:50:00,080 --> 00:50:02,200
Speaker 2: We are young black kids doing business.

940
00:50:02,880 --> 00:50:03,640
Speaker 4: Is there any point?

941
00:50:03,760 --> 00:50:07,279
Speaker 5: I know you're selective about the brands, but is there

942
00:50:07,560 --> 00:50:10,960
Speaker 5: a point or who you select to be your clients?

943
00:50:11,920 --> 00:50:15,160
Speaker 5: Because I mean, this is your brand and you don't

944
00:50:15,160 --> 00:50:16,160
Speaker 5: want to take anybody.

945
00:50:16,280 --> 00:50:17,719
Speaker 4: How does that what's that process like for you?

946
00:50:17,960 --> 00:50:20,120
Speaker 2: It's just tough because it's tough to figure out how

947
00:50:20,160 --> 00:50:22,760
Speaker 2: to say no when you need to say no to things.

948
00:50:23,200 --> 00:50:26,560
Speaker 2: It really is. And I just pray and hope that

949
00:50:27,000 --> 00:50:30,000
Speaker 2: it comes about in the right manner that is supposed

950
00:50:30,040 --> 00:50:32,759
Speaker 2: to come about it when it comes about, so I

951
00:50:32,920 --> 00:50:37,239
Speaker 2: just do what What's what I feel good about? You know,

952
00:50:37,760 --> 00:50:41,320
Speaker 2: because my career is based on purpose. I'm a woman

953
00:50:41,360 --> 00:50:44,600
Speaker 2: of God. I didn't just try to be popular and

954
00:50:44,640 --> 00:50:46,000
Speaker 2: post something on Instagram.

955
00:50:46,160 --> 00:50:46,360
Speaker 3: You know.

956
00:50:46,440 --> 00:50:48,080
Speaker 2: I did a lot of hard work for where I

957
00:50:48,120 --> 00:50:50,319
Speaker 2: am and so I never want I don't want to

958
00:50:50,320 --> 00:50:54,239
Speaker 2: taint that because unfortunately black women, we really only have

959
00:50:54,360 --> 00:50:57,200
Speaker 2: like one chance to mess it up, and it's not fair.

960
00:50:57,239 --> 00:50:58,680
Speaker 2: It's hard to come back from something.

961
00:50:59,239 --> 00:51:00,360
Speaker 3: How many how many if do you do?

962
00:51:00,480 --> 00:51:02,080
Speaker 4: Yeah?

963
00:51:02,880 --> 00:51:05,479
Speaker 2: How about five? Be something? Six?

964
00:51:05,840 --> 00:51:08,920
Speaker 3: And most of them are in LA m M.

965
00:51:09,080 --> 00:51:13,040
Speaker 2: Around major markets. Yeah okay, yeah, yeah.

966
00:51:13,000 --> 00:51:16,600
Speaker 3: So are you physically at all of those events or yeah?

967
00:51:17,120 --> 00:51:21,160
Speaker 3: So a lot of traveling. That's I mean, the.

968
00:51:21,120 --> 00:51:23,680
Speaker 2: Pandemic was good for me in the sense of like

969
00:51:24,040 --> 00:51:26,480
Speaker 2: us said, okay, I get the rest.

970
00:51:27,560 --> 00:51:30,520
Speaker 3: All of those events like co brand is sponsored with

971
00:51:31,160 --> 00:51:33,120
Speaker 3: or some of those dependents just you by yourself.

972
00:51:33,120 --> 00:51:35,480
Speaker 2: Some of them are just are just my company. Like

973
00:51:35,560 --> 00:51:39,200
Speaker 2: our main focus, our major one yearly is called Toasta

974
00:51:39,239 --> 00:51:41,600
Speaker 2: Young Hollywood, which I've changed the name to Toast the Black.

975
00:51:41,440 --> 00:51:44,360
Speaker 3: Hollywood TUSA Toast Toast Toast.

976
00:51:45,000 --> 00:51:49,800
Speaker 2: Cheers, and so you know we've done that for years

977
00:51:49,840 --> 00:51:53,440
Speaker 2: before everyone started honoring people. That was something that you know,

978
00:51:53,640 --> 00:51:56,160
Speaker 2: I did because I understood again what it was like

979
00:51:56,280 --> 00:52:01,520
Speaker 2: to be the person that was making everything move and

980
00:52:01,560 --> 00:52:04,200
Speaker 2: not always maybe getting the recognition, but you just don't.

981
00:52:04,200 --> 00:52:06,400
Speaker 2: It's just a part of the game, right, So I

982
00:52:06,440 --> 00:52:09,200
Speaker 2: wanted to get my old two people that helped me

983
00:52:09,239 --> 00:52:11,640
Speaker 2: through my career and also were that person. So even

984
00:52:11,640 --> 00:52:14,239
Speaker 2: my first Toast to Young Hollywood, you know, honored of

985
00:52:14,239 --> 00:52:22,200
Speaker 2: course Kenny Burns, Steve Rifkin, Baron Davis, Megan good Sheesh,

986
00:52:22,480 --> 00:52:27,600
Speaker 2: Core Test Brian, which not until then, no one honored Test.

987
00:52:27,960 --> 00:52:30,680
Speaker 2: You know, he's one of my very dear and close

988
00:52:30,719 --> 00:52:34,520
Speaker 2: friends from the beginning of my career. As well, and

989
00:52:34,560 --> 00:52:36,399
Speaker 2: he was like, did he No one's ever thought of.

990
00:52:36,360 --> 00:52:36,799
Speaker 3: Me like that.

991
00:52:36,960 --> 00:52:40,680
Speaker 2: You know, he's such a great guy. And now everyone,

992
00:52:40,719 --> 00:52:43,040
Speaker 2: of course calls and tests. I'm not saying I did

993
00:52:43,120 --> 00:52:48,480
Speaker 2: that solemnly, but but yeah, So that was that was

994
00:52:48,520 --> 00:52:52,160
Speaker 2: the beginning of that in bridging the culture with I

995
00:52:52,200 --> 00:52:54,759
Speaker 2: was I'm fortunate in my career to know the OG's

996
00:52:55,000 --> 00:52:57,480
Speaker 2: and the young ones, and there's not a lot of

997
00:52:57,480 --> 00:52:59,759
Speaker 2: people that are in that position. So it's important for

998
00:52:59,880 --> 00:53:02,640
Speaker 2: me need to, Oh, Dallas Martin as well, that that

999
00:53:02,760 --> 00:53:04,879
Speaker 2: first social in Hollywood to have like a Dallas Martin

1000
00:53:04,880 --> 00:53:08,400
Speaker 2: and the Steve Rifkin, right, Dallas Martin and Kenny Burns

1001
00:53:08,520 --> 00:53:15,719
Speaker 2: or Baron Davis and Brandon Jennings. You know, that's the

1002
00:53:15,719 --> 00:53:16,640
Speaker 2: godfather of the city.

1003
00:53:16,719 --> 00:53:19,759
Speaker 3: Yeah, that's my guy. So you mentioned COVID, So how

1004
00:53:19,760 --> 00:53:22,680
Speaker 3: did you survive during COVID? During all these events and

1005
00:53:22,719 --> 00:53:25,880
Speaker 3: then at one point he shut down? So how is that?

1006
00:53:25,920 --> 00:53:30,880
Speaker 2: How was that I was happy to rest because I

1007
00:53:30,920 --> 00:53:35,000
Speaker 2: didn't know how hard I was working. I didn't understand

1008
00:53:36,200 --> 00:53:39,880
Speaker 2: the craze that I was that I was actually to

1009
00:53:40,000 --> 00:53:43,319
Speaker 2: me a bit detrimental because I was working, like I'm

1010
00:53:43,360 --> 00:53:45,440
Speaker 2: a worker bee, I'm gonna work. I'm gonna take off

1011
00:53:45,480 --> 00:53:47,800
Speaker 2: the trash. I'm gonna off the floors like I'm working,

1012
00:53:48,440 --> 00:53:51,319
Speaker 2: and you know I needed to. I needed to rest,

1013
00:53:51,480 --> 00:53:53,560
Speaker 2: But I survived because I also pivot. I mean, everyone

1014
00:53:53,840 --> 00:53:56,440
Speaker 2: marketing is keen, It'll always be keen, So now you

1015
00:53:56,480 --> 00:53:59,960
Speaker 2: need marketing on social media. And I think the pandemic

1016
00:54:00,120 --> 00:54:04,319
Speaker 2: it did great to show and to bring back real

1017
00:54:04,400 --> 00:54:09,200
Speaker 2: respect to what social media really, to me should be.

1018
00:54:09,320 --> 00:54:11,000
Speaker 2: I think there was a time where it became like

1019
00:54:11,040 --> 00:54:15,960
Speaker 2: almost a joke, like like wasn't respected enough, Like you're

1020
00:54:16,000 --> 00:54:18,439
Speaker 2: kind of like we're the real life people and y'all

1021
00:54:18,440 --> 00:54:21,040
Speaker 2: are social media people. And then the pandemic hid and

1022
00:54:21,080 --> 00:54:24,160
Speaker 2: everybody wanted to go live and try to you know, yeah,

1023
00:54:24,400 --> 00:54:27,920
Speaker 2: that's exactly what it was. People that you never would

1024
00:54:27,960 --> 00:54:30,920
Speaker 2: be seeing go live with people were it was happening

1025
00:54:31,280 --> 00:54:34,560
Speaker 2: every day. I mean, look what happened with D nine's career.

1026
00:54:35,520 --> 00:54:38,560
Speaker 2: What are we even what are we discussing right now?

1027
00:54:38,719 --> 00:54:41,040
Speaker 2: Like that's that happened before all of our very own

1028
00:54:41,120 --> 00:54:48,000
Speaker 2: us exactly fat show, I mean incredible and even you

1029
00:54:48,040 --> 00:54:51,960
Speaker 2: know those moments that that's what that's what social media

1030
00:54:52,040 --> 00:54:53,880
Speaker 2: ended up showing during that time. And I think it

1031
00:54:53,920 --> 00:54:56,680
Speaker 2: also humanized all of us and it kind of leveled

1032
00:54:56,680 --> 00:54:58,760
Speaker 2: the playing field for a lot of people. Like now

1033
00:54:58,800 --> 00:55:01,760
Speaker 2: we all here at this, we're here on this social

1034
00:55:01,800 --> 00:55:02,800
Speaker 2: media platform.

1035
00:55:03,200 --> 00:55:05,120
Speaker 3: Like are you doing virtual events? So like how were you?

1036
00:55:05,120 --> 00:55:07,759
Speaker 2: Definitely did virtually I did a great virtual event, a

1037
00:55:07,760 --> 00:55:12,760
Speaker 2: couple of them. I wanted, you know, people are respecting

1038
00:55:12,800 --> 00:55:15,080
Speaker 2: business to be able to speak out to people. So

1039
00:55:15,600 --> 00:55:18,880
Speaker 2: then when Kenny Smith came and spoke, and Kevin Frazier

1040
00:55:19,200 --> 00:55:22,800
Speaker 2: and Prima Donna actually came and spoke, and a couple

1041
00:55:22,840 --> 00:55:27,160
Speaker 2: of my girls that are uh Jay Dunn who has

1042
00:55:27,400 --> 00:55:31,000
Speaker 2: waist trainers, like all the girls that to me were like, y'all,

1043
00:55:31,080 --> 00:55:33,520
Speaker 2: y'all are really doing your thing, and I want people

1044
00:55:33,560 --> 00:55:36,520
Speaker 2: to hear, you know, what's going on with you guys

1045
00:55:36,560 --> 00:55:40,680
Speaker 2: right now and also how you got to where you are.

1046
00:55:40,840 --> 00:55:44,640
Speaker 2: Also during that time, racial conversations are really important. So

1047
00:55:44,680 --> 00:55:46,239
Speaker 2: I have a really great friend of mine name is

1048
00:55:46,280 --> 00:55:48,839
Speaker 2: Caitlyn Crosby. She owns what was called the Given Key.

1049
00:55:48,960 --> 00:55:51,400
Speaker 2: So you see these keys on chains. We've seen them before,

1050
00:55:51,440 --> 00:55:56,040
Speaker 2: just like in different places and keys talk to me

1051
00:55:56,040 --> 00:55:59,160
Speaker 2: about the keys. But she's she's she's a white girl,

1052
00:55:59,200 --> 00:56:00,879
Speaker 2: and she's like a sister her mind, and I wanted

1053
00:56:00,920 --> 00:56:03,320
Speaker 2: to talk to her in front of my black friends

1054
00:56:03,400 --> 00:56:05,799
Speaker 2: and say, oh, what are the conversations you're having with

1055
00:56:05,920 --> 00:56:09,080
Speaker 2: your black employees, what are the conversations that you're having

1056
00:56:09,239 --> 00:56:12,080
Speaker 2: with your family? Like what's going on? Because you're a

1057
00:56:12,160 --> 00:56:14,040
Speaker 2: sister of mine about I need to make sure you're

1058
00:56:14,080 --> 00:56:16,680
Speaker 2: all here. You know what I'm saying. It was it

1059
00:56:17,719 --> 00:56:20,239
Speaker 2: caused a lot of people to come to the front,

1060
00:56:20,280 --> 00:56:22,239
Speaker 2: and I think social media is a great place to

1061
00:56:22,280 --> 00:56:22,880
Speaker 2: be able to do that.

1062
00:56:22,960 --> 00:56:26,279
Speaker 5: It became like if silence became complicit. Oh I didn't

1063
00:56:26,320 --> 00:56:26,760
Speaker 5: say anything.

1064
00:56:26,800 --> 00:56:28,719
Speaker 2: I called out it a lot of my wife. I

1065
00:56:28,760 --> 00:56:32,080
Speaker 2: don't see anything. I don't see my lawyers everything. I

1066
00:56:32,719 --> 00:56:33,640
Speaker 2: need to see something.

1067
00:56:34,560 --> 00:56:39,719
Speaker 5: So you had obviously entertainers, athletes, influences, Well you also

1068
00:56:39,760 --> 00:56:40,640
Speaker 5: have politicians.

1069
00:56:40,719 --> 00:56:43,360
Speaker 4: Yeah, so like, how what is that approach? Like?

1070
00:56:43,520 --> 00:56:47,160
Speaker 2: Man, you know what, I approach everything in marketing as

1071
00:56:47,760 --> 00:56:52,480
Speaker 2: a concept of a new artist or a new album

1072
00:56:52,600 --> 00:56:57,720
Speaker 2: dropping that is that's that's the way you market everything.

1073
00:56:57,760 --> 00:57:01,000
Speaker 2: I don't care what it is, you know, And so

1074
00:57:01,400 --> 00:57:03,920
Speaker 2: I mean by that like, So, we had had an

1075
00:57:03,920 --> 00:57:06,799
Speaker 2: incredible mayor. She stepped down recently to do her fits.

1076
00:57:06,840 --> 00:57:09,560
Speaker 2: She had another baby, she's in her family. My other

1077
00:57:09,719 --> 00:57:12,560
Speaker 2: name was Asia Brown. Her name was Asia Brown. Her

1078
00:57:12,640 --> 00:57:15,640
Speaker 2: name is Asia Brown. One of the youngest black sitting

1079
00:57:15,920 --> 00:57:18,920
Speaker 2: mayors of a major city period. And she was extreme.

1080
00:57:18,960 --> 00:57:25,160
Speaker 2: She's extremely progressive, really moved the needle and Brutie Compton

1081
00:57:25,360 --> 00:57:29,000
Speaker 2: Mayor of Compton, Asia Brown, and she's stepped down down

1082
00:57:29,040 --> 00:57:32,960
Speaker 2: on the clear and but she gave Kendrick Lamar the

1083
00:57:33,280 --> 00:57:36,400
Speaker 2: key to the city. You know, she was instrumental in

1084
00:57:36,520 --> 00:57:40,919
Speaker 2: bringing all of us, giving all of us a way

1085
00:57:41,120 --> 00:57:43,960
Speaker 2: to give to the community. Cause sometimes a lot of

1086
00:57:43,960 --> 00:57:45,880
Speaker 2: people you don't know where to start, you don't know

1087
00:57:45,880 --> 00:57:48,520
Speaker 2: what to do. And so that's why she was really

1088
00:57:48,560 --> 00:57:52,640
Speaker 2: progressive to me. So when she s both her terms,

1089
00:57:52,680 --> 00:57:55,400
Speaker 2: I was like, all right, what we doing, let's do

1090
00:57:55,480 --> 00:57:57,840
Speaker 2: let's do it. How we marketing is, how we pushing this,

1091
00:57:58,240 --> 00:58:00,880
Speaker 2: how we making sure people understand who you are and

1092
00:58:00,920 --> 00:58:03,120
Speaker 2: what you're doing and what we're doing in the community.

1093
00:58:03,520 --> 00:58:05,840
Speaker 2: And so, you know, like we always part Master p

1094
00:58:06,000 --> 00:58:10,520
Speaker 2: and Romeo are incredible to the city of Compton. They

1095
00:58:10,600 --> 00:58:21,760
Speaker 2: have a partner with I don't yeah, I didn't know

1096
00:58:21,800 --> 00:58:23,120
Speaker 2: that that, but I know I know who, I know

1097
00:58:23,160 --> 00:58:24,960
Speaker 2: what you're talking about. Yeah, he had a lot of

1098
00:58:25,120 --> 00:58:28,400
Speaker 2: a lot of players, but they him and Chico are

1099
00:58:28,440 --> 00:58:30,880
Speaker 2: big homie Chico shout out to Chico and Compton, like

1100
00:58:31,160 --> 00:58:35,400
Speaker 2: we've always partnered on holidays, so Thanksgiving and Christmas and

1101
00:58:35,560 --> 00:58:39,240
Speaker 2: bringing the toys and so you know that was my concept.

1102
00:58:39,320 --> 00:58:43,680
Speaker 2: Just visibility, visibility. How are we making you know, and

1103
00:58:43,720 --> 00:58:48,280
Speaker 2: making sure the narrative about this beautiful city is it

1104
00:58:48,720 --> 00:58:50,800
Speaker 2: is beautiful, not just everything people.

1105
00:58:50,960 --> 00:58:53,480
Speaker 3: So what's what's next? What's what's next for MS Diddy

1106
00:58:53,560 --> 00:58:54,640
Speaker 3: and for the brand group?

1107
00:58:55,840 --> 00:59:01,480
Speaker 2: You know, how much as I don't know, man, I

1108
00:59:01,640 --> 00:59:04,400
Speaker 2: just believe in hard work and I just I follow

1109
00:59:04,440 --> 00:59:06,640
Speaker 2: God's dream and wherever he tells me to go. I'm

1110
00:59:06,760 --> 00:59:10,920
Speaker 2: very like I said, I trust my my gut. I

1111
00:59:11,080 --> 00:59:13,160
Speaker 2: really really, I really live my life based on that.

1112
00:59:13,320 --> 00:59:18,200
Speaker 2: So I also am not a fan of this gonna

1113
00:59:18,240 --> 00:59:23,680
Speaker 2: sound crazy like ultimate goals because I don't want a seling.

1114
00:59:24,480 --> 00:59:26,360
Speaker 2: That's just me. I don't I don't want to seiling

1115
00:59:26,880 --> 00:59:29,120
Speaker 2: because that I might hit that goal. And now I've

1116
00:59:29,120 --> 00:59:32,120
Speaker 2: done everything in my life to hit this goal. Everything

1117
00:59:32,240 --> 00:59:34,440
Speaker 2: took me ten years to hit this goal. And I

1118
00:59:34,520 --> 00:59:38,000
Speaker 2: get there and I'm like, oh, shoot, what what am

1119
00:59:38,040 --> 00:59:40,560
Speaker 2: I supposed to do next? What is supposed to happen,

1120
00:59:41,200 --> 00:59:46,400
Speaker 2: you know, and so yeah, I'm not I'm just I'm

1121
00:59:46,440 --> 00:59:49,959
Speaker 2: just I'm just working. I'm just working and continuously wanting

1122
00:59:50,000 --> 00:59:54,040
Speaker 2: to inspire my generation and my family and be something

1123
00:59:54,080 --> 00:59:56,760
Speaker 2: that you know, the people that I respect and love

1124
00:59:56,800 --> 00:59:57,320
Speaker 2: are proud of.

1125
00:59:58,760 --> 01:00:01,440
Speaker 3: You have it, ladies and gentlemen. Shout out to l

1126
01:00:01,520 --> 01:00:03,480
Speaker 3: A the ambassador of l It's always good to come

1127
01:00:03,480 --> 01:00:07,560
Speaker 3: to l A. Man, so vibe. Shout out to South central.

1128
01:00:09,040 --> 01:00:12,520
Speaker 2: Wat It's so many cities you would have today.

1129
01:00:12,840 --> 01:00:15,440
Speaker 3: I'm trying to think of that that song city that

1130
01:00:15,800 --> 01:00:16,320
Speaker 3: was named like.

1131
01:00:16,520 --> 01:00:19,840
Speaker 2: Inglewood Guardian and you don't even know about Guardeen at

1132
01:00:19,880 --> 01:00:25,360
Speaker 2: Carson Carson. Yeah, we talked about that, you guys, you've

1133
01:00:25,360 --> 01:00:27,440
Speaker 2: been in Inglewood. And then first our first event was

1134
01:00:27,960 --> 01:00:31,440
Speaker 2: to Elementary Junior High the I E. The I E.

1135
01:00:31,600 --> 01:00:33,520
Speaker 2: Which is a very large place.

1136
01:00:33,680 --> 01:00:34,320
Speaker 3: That's a fact.

1137
01:00:35,240 --> 01:00:37,480
Speaker 2: My family out there, my cousin Michael Walker. Shout out

1138
01:00:37,520 --> 01:00:37,920
Speaker 2: to michaeh.

1139
01:00:38,120 --> 01:00:41,040
Speaker 3: Yeah, so you know, so love man, and shout the Hollywood.

1140
01:00:43,440 --> 01:00:47,720
Speaker 2: Shout out to the valley. You see it keeps going.

1141
01:00:48,320 --> 01:00:55,560
Speaker 2: Malleble Palace Verdi. You got have been over there.

1142
01:00:57,040 --> 01:00:59,320
Speaker 3: My son, my son, I took him. We was in

1143
01:00:59,480 --> 01:01:01,520
Speaker 3: l A for a mon at the beginning of the pandemic.

1144
01:01:01,560 --> 01:01:04,560
Speaker 3: We came to LA for a month and we was

1145
01:01:04,600 --> 01:01:07,480
Speaker 3: just vibing. Yeah so I look like that.

1146
01:01:07,360 --> 01:01:09,200
Speaker 2: Because you came to LA for a month.

1147
01:01:09,520 --> 01:01:11,360
Speaker 4: Yeah yeah, everybody, the whole team.

1148
01:01:11,440 --> 01:01:12,640
Speaker 3: Yeah, it's amazing.

1149
01:01:13,320 --> 01:01:14,040
Speaker 4: Michael was with us.

1150
01:01:14,400 --> 01:01:16,120
Speaker 2: Yeah, Michael.

1151
01:01:17,840 --> 01:01:20,120
Speaker 3: So we went to Noble and talking. My son with

1152
01:01:20,240 --> 01:01:23,280
Speaker 3: me and uh so he had the rock shrimps. Long story, like, yeah,

1153
01:01:23,360 --> 01:01:25,920
Speaker 3: this man is fancy. Months later, somebody asked me, like,

1154
01:01:25,960 --> 01:01:28,880
Speaker 3: what's your favorite food? Like most kids said, like pizza.

1155
01:01:28,960 --> 01:01:35,800
Speaker 3: Of course, he's like rock shrimp from from Noble. He's eleven.

1156
01:01:35,840 --> 01:01:38,640
Speaker 4: Now he's acquire taste.

1157
01:01:39,000 --> 01:01:39,760
Speaker 3: He lives a life.

1158
01:01:41,960 --> 01:01:44,480
Speaker 2: That's the truth that really he really did that.

1159
01:01:44,840 --> 01:01:50,560
Speaker 3: Yeah, yeah, you understand what I'm saying these kids, it's

1160
01:01:50,600 --> 01:01:51,280
Speaker 3: his favorite food.

1161
01:01:51,360 --> 01:01:53,080
Speaker 2: No ceilings, no ceilings.

1162
01:01:53,240 --> 01:01:57,919
Speaker 3: Another little wing shout to King Weezy, I love.

1163
01:01:59,600 --> 01:02:00,680
Speaker 2: I was to give you a card.

1164
01:02:02,440 --> 01:02:06,000
Speaker 3: So how can the people follow you on social media.

1165
01:02:05,200 --> 01:02:08,480
Speaker 2: Find me at your leisure? First and foremost, you know,

1166
01:02:08,680 --> 01:02:12,560
Speaker 2: first and foremost with these two pissy men, I am

1167
01:02:12,600 --> 01:02:16,480
Speaker 2: a Leo, but no Miss Diddy m I S S

1168
01:02:16,840 --> 01:02:21,080
Speaker 2: D I D D Miss Diddy across the board. My

1169
01:02:21,160 --> 01:02:26,040
Speaker 2: company is the brand group uh l A actually on Instagram,

1170
01:02:26,160 --> 01:02:27,520
Speaker 2: my name needs to be Miss Diddy on l A.

1171
01:02:27,600 --> 01:02:29,200
Speaker 2: I took the l A off because Drake told me to.

1172
01:02:29,800 --> 01:02:32,520
Speaker 2: Oh yeah, he said you global. Why would you keep.

1173
01:02:32,360 --> 01:02:34,240
Speaker 4: In l A casual conversations with you?

1174
01:02:34,720 --> 01:02:34,959
Speaker 2: Yeah?

1175
01:02:35,800 --> 01:02:40,480
Speaker 4: Can we get the name? Drop that?

1176
01:02:41,440 --> 01:02:44,560
Speaker 2: And then Greg Una made it happen. Shout out to Flowers,

1177
01:02:44,680 --> 01:02:48,120
Speaker 2: New York. Shout out to Greg Una. He's great friend. Yeah,

1178
01:02:48,120 --> 01:02:49,440
Speaker 2: he's the one that made it happen.

1179
01:02:50,280 --> 01:02:51,560
Speaker 4: He may he made my chain.

1180
01:02:51,920 --> 01:02:55,960
Speaker 2: See what he is? Yeah, I love him. He's been

1181
01:02:55,960 --> 01:02:57,360
Speaker 2: one of my years.

1182
01:02:57,480 --> 01:03:01,440
Speaker 3: Really you know, oh yeah, everybody every is your closest friend.

1183
01:03:01,120 --> 01:03:03,240
Speaker 2: You you won't even you don't want me to line

1184
01:03:03,280 --> 01:03:06,080
Speaker 2: up what I've done for people. You really don't want

1185
01:03:06,120 --> 01:03:08,360
Speaker 2: me to lie that up. That makes you close.

1186
01:03:08,880 --> 01:03:10,360
Speaker 4: She's going to leave this and say, you know, I

1187
01:03:10,440 --> 01:03:11,760
Speaker 4: know I do.

1188
01:03:11,840 --> 01:03:13,440
Speaker 2: But you know my parents are from New York. That's

1189
01:03:13,440 --> 01:03:17,520
Speaker 2: another coin, will have it. Yeah I'm in New York. Okay,

1190
01:03:17,640 --> 01:03:18,840
Speaker 2: all right, Mount Rushmore l A.

1191
01:03:18,920 --> 01:03:20,200
Speaker 4: Who we got.

1192
01:03:21,320 --> 01:03:24,840
Speaker 3: What hip hop for l A?

1193
01:03:26,120 --> 01:03:29,200
Speaker 2: You see my mom? No, it's not easy. No, I

1194
01:03:29,200 --> 01:03:31,320
Speaker 2: would not to hear yours because that's not got to

1195
01:03:31,320 --> 01:03:34,400
Speaker 2: give your okay, because let me tell you why it's

1196
01:03:34,440 --> 01:03:37,760
Speaker 2: hard because I have Snoop and I have Dre. But

1197
01:03:37,800 --> 01:03:41,360
Speaker 2: that takes off too, does But what's tough for me?

1198
01:03:41,440 --> 01:03:45,080
Speaker 2: Which you got? Well, he may not be for y'all,

1199
01:03:45,160 --> 01:03:48,560
Speaker 2: but for for me, I need to add corrupt in there.

1200
01:03:49,480 --> 01:03:50,680
Speaker 4: Okay, he's from Paradelphia.

1201
01:03:50,800 --> 01:03:52,960
Speaker 2: I see why I preference because I knew it was

1202
01:03:54,040 --> 01:03:55,200
Speaker 2: I knew it was coming.

1203
01:03:56,920 --> 01:03:57,280
Speaker 3: Corrupt.

1204
01:03:57,680 --> 01:03:59,880
Speaker 2: And then it's tough because our New Age.

1205
01:03:59,640 --> 01:04:02,400
Speaker 4: We have like a couple of spots.

1206
01:04:02,520 --> 01:04:04,520
Speaker 2: It's only one spot left and the news.

1207
01:04:04,800 --> 01:04:07,040
Speaker 4: Here's what we'll do. I'll give you the first face.

1208
01:04:07,400 --> 01:04:11,120
Speaker 2: Okay, give me Okay, you gotta do top five because

1209
01:04:11,120 --> 01:04:14,640
Speaker 2: you can't give me two rushmore, give me generation, So

1210
01:04:14,680 --> 01:04:16,480
Speaker 2: give me New Age Rash top.

1211
01:04:16,320 --> 01:04:18,200
Speaker 3: Five because that's everybody always says top five five.

1212
01:04:21,600 --> 01:04:28,960
Speaker 2: Okay, it's like Snooping Dre for me, like equally Nipsey

1213
01:04:29,360 --> 01:04:33,800
Speaker 2: of course even before corrupt.

1214
01:04:34,240 --> 01:04:36,720
Speaker 3: Okay, last spot.

1215
01:04:36,560 --> 01:04:42,080
Speaker 2: For see, I'm still I'm still messing up. Oh because

1216
01:04:42,640 --> 01:04:45,120
Speaker 2: because but see, y'all would take him. Y'all would take

1217
01:04:45,520 --> 01:04:49,400
Speaker 2: if I said Tupac's not for me, corrupt is let me.

1218
01:04:48,680 --> 01:04:52,160
Speaker 5: Let me I want hear number five because one of

1219
01:04:52,160 --> 01:04:53,200
Speaker 5: your best friends is gonna.

1220
01:04:53,040 --> 01:04:55,560
Speaker 4: Be no it is and it's like, I can't remember

1221
01:04:55,560 --> 01:04:56,080
Speaker 4: where you're from.

1222
01:04:56,160 --> 01:05:01,480
Speaker 2: It's either Kendrick already and I can't even separate, can't

1223
01:05:01,520 --> 01:05:03,520
Speaker 2: what am I supposed to do? Shout out to rowdy

1224
01:05:03,600 --> 01:05:08,600
Speaker 2: rich and you and YG is very important.

1225
01:05:08,600 --> 01:05:12,480
Speaker 3: Get my please you take Kendrick. I'll give her time

1226
01:05:12,480 --> 01:05:17,560
Speaker 3: to think about it. I got a Tupac because he's

1227
01:05:17,600 --> 01:05:20,400
Speaker 3: Tupac not it doesn't matter that he's not from l A.

1228
01:05:20,480 --> 01:05:29,200
Speaker 3: He wrapped Tupac off the rip Nipsey. Of course that

1229
01:05:29,520 --> 01:05:31,600
Speaker 3: I was saying that was my favorite like person like that.

1230
01:05:31,680 --> 01:05:35,080
Speaker 3: I actually listened to the lips and everything. He still

1231
01:05:35,120 --> 01:05:38,720
Speaker 3: for everything represented the game because he brought He brought

1232
01:05:38,760 --> 01:05:42,240
Speaker 3: the West Coast back. He brought the West Coast. It

1233
01:05:42,320 --> 01:05:46,120
Speaker 3: was game played the major card. Snoop Dogg. I mean

1234
01:05:46,320 --> 01:05:49,560
Speaker 3: he's Snoop. He's the biggest four biggest ever that's four.

1235
01:05:49,960 --> 01:05:53,760
Speaker 3: And then Kendrick Lamar the leader of the New School.

1236
01:05:54,240 --> 01:05:57,040
Speaker 3: But he's not a rapper. So you took Snoop, Snoop

1237
01:05:59,440 --> 01:06:01,240
Speaker 3: and I ice cube autible mention.

1238
01:06:01,400 --> 01:06:06,040
Speaker 5: I was going to I'm gonna go nip okay okay,

1239
01:06:07,320 --> 01:06:11,640
Speaker 5: Snoop okay, kendreck see and I wanted I was going

1240
01:06:11,680 --> 01:06:15,920
Speaker 5: to say cube cube for ice C Supert.

1241
01:06:15,240 --> 01:06:16,080
Speaker 4: I'm gonna goep.

1242
01:06:17,960 --> 01:06:20,440
Speaker 3: Ice cube. And then, like some people might, you know,

1243
01:06:20,600 --> 01:06:25,320
Speaker 3: think rowdy is just it's not it's too new.

1244
01:06:25,480 --> 01:06:29,880
Speaker 2: But here's the things. But not corrupt, is my Here's

1245
01:06:29,880 --> 01:06:34,040
Speaker 2: the thing. Y G is not y G. You yes,

1246
01:06:34,240 --> 01:06:40,320
Speaker 2: And also let's be clear not to glorify a specific

1247
01:06:40,360 --> 01:06:43,080
Speaker 2: type of gang culture, but if we're talking about a

1248
01:06:43,160 --> 01:06:49,320
Speaker 2: true authenticity of a representation of a certain type of everything,

1249
01:06:50,160 --> 01:06:54,000
Speaker 2: y G embodies that, and he showed the world what

1250
01:06:54,040 --> 01:06:56,200
Speaker 2: it looked like and the world got it from him.

1251
01:06:56,280 --> 01:06:58,360
Speaker 2: Let's not forget the record how.

1252
01:06:58,200 --> 01:06:59,560
Speaker 3: Big they get from him?

1253
01:07:00,640 --> 01:07:05,560
Speaker 2: From Snoop, No, I'm saying from Snoop, I'm saying I'm

1254
01:07:05,560 --> 01:07:08,040
Speaker 2: saying gang wise. I'm not even trying to say gang wise,

1255
01:07:08,080 --> 01:07:13,040
Speaker 2: but I'm saying everything about his mannerisms.

1256
01:07:12,360 --> 01:07:14,520
Speaker 3: His move He definitely represents.

1257
01:07:16,360 --> 01:07:22,200
Speaker 2: Generation generation an even even game in in why G

1258
01:07:22,560 --> 01:07:27,360
Speaker 2: are even the same but separate generation? It's weird, it's.

1259
01:07:27,280 --> 01:07:29,240
Speaker 3: Just a different generations. Y G and Nipsey is the

1260
01:07:29,240 --> 01:07:32,280
Speaker 3: same generation, but why Gig the artist in Nipsey until

1261
01:07:32,320 --> 01:07:35,360
Speaker 3: Nipsey's last Sure, but y G was way bigger than.

1262
01:07:35,560 --> 01:07:37,840
Speaker 2: And let me tell you here's the thing. Being from

1263
01:07:37,880 --> 01:07:43,800
Speaker 2: Los Angeles. Music is what connected the gang culture in

1264
01:07:43,880 --> 01:07:48,520
Speaker 2: the normal setting. I'm not even saying specific a Nip

1265
01:07:48,640 --> 01:07:51,800
Speaker 2: and oh YG wouldn't be around each other. Very important

1266
01:07:52,080 --> 01:07:58,040
Speaker 2: music music, so why it is very physically last that

1267
01:07:58,120 --> 01:08:01,880
Speaker 2: video is incredible when the arossed over on the separate colors,

1268
01:08:01,960 --> 01:08:03,520
Speaker 2: like all of that video, you know what I mean.

1269
01:08:03,720 --> 01:08:07,000
Speaker 2: Let me say this too, OT Genesis, I gotta give

1270
01:08:07,280 --> 01:08:09,560
Speaker 2: no we just read into him. Got to give credit

1271
01:08:09,600 --> 01:08:11,760
Speaker 2: to O. T. Genesis on the West Coast side, like

1272
01:08:11,960 --> 01:08:13,400
Speaker 2: when he deal with his records.

1273
01:08:13,520 --> 01:08:17,640
Speaker 4: Long Hunters.

1274
01:08:18,479 --> 01:08:25,240
Speaker 2: Dances on the stage that made the HBC the coach.

1275
01:08:25,439 --> 01:08:28,559
Speaker 4: That happened very important. I definitely have Genesis records.

1276
01:08:29,120 --> 01:08:30,920
Speaker 3: Shout out to Genesis. I like a lot of the

1277
01:08:31,040 --> 01:08:33,600
Speaker 3: R and B artists out that the West Coast, a

1278
01:08:33,640 --> 01:08:39,200
Speaker 3: lot of Sir and all of those Guysko, it's a

1279
01:08:39,200 --> 01:08:40,520
Speaker 3: lot of the West Coast.

1280
01:08:41,280 --> 01:08:43,080
Speaker 2: Even West Coast. She called from the West Coast. She

1281
01:08:43,080 --> 01:08:46,040
Speaker 2: ain't from l A. She from the Bay, but first

1282
01:08:46,080 --> 01:08:48,439
Speaker 2: first from the Bay to her.

1283
01:08:51,280 --> 01:08:53,280
Speaker 4: KLAINI true another.

1284
01:08:53,040 --> 01:08:54,000
Speaker 3: One she's from Oakland.

1285
01:08:54,560 --> 01:08:56,080
Speaker 4: Shout to you.

1286
01:08:56,120 --> 01:08:57,320
Speaker 3: Always had love for Cali.

1287
01:08:57,560 --> 01:08:59,760
Speaker 2: And then you got to give you all marions because

1288
01:08:59,760 --> 01:09:03,240
Speaker 2: he's for the West. We're talking about yeah, because that's

1289
01:09:03,240 --> 01:09:06,000
Speaker 2: the R and B. Well, we're talking about a whole

1290
01:09:06,640 --> 01:09:10,000
Speaker 2: and let's talk about any any person that's a certain

1291
01:09:10,080 --> 01:09:11,360
Speaker 2: age was a fan of B two K.

1292
01:09:11,560 --> 01:09:16,840
Speaker 4: That's not even yeah yeah is one of my joints.

1293
01:09:17,200 --> 01:09:20,080
Speaker 3: That sequence on touch Yeah.

1294
01:09:21,560 --> 01:09:26,240
Speaker 2: Yeah real, that's on West Coast. That's he from Inglewood.

1295
01:09:27,000 --> 01:09:30,439
Speaker 4: Yeah, daddy o J. Let's not like I play.

1296
01:09:33,000 --> 01:09:35,800
Speaker 3: West Coast World West Coast if you won't.

1297
01:09:37,200 --> 01:09:44,120
Speaker 2: Yes and movies, Yes Friday, South Central Minister.

1298
01:09:43,840 --> 01:09:45,920
Speaker 3: Society definitely played a major party.

1299
01:09:46,040 --> 01:09:49,000
Speaker 5: They had that poll like East Coast like classes or

1300
01:09:49,080 --> 01:09:49,720
Speaker 5: is the West Coast one?

1301
01:09:49,720 --> 01:09:50,679
Speaker 2: What was it like Juice?

1302
01:09:50,760 --> 01:09:52,720
Speaker 4: And we had Juice, Jackson.

1303
01:09:52,520 --> 01:10:00,000
Speaker 2: Jack City and pay. That's one thing I don't think

1304
01:10:00,080 --> 01:10:00,559
Speaker 2: we have is a.

1305
01:10:00,920 --> 01:10:04,519
Speaker 3: Paid Probably the best movie ever made. You got shot

1306
01:10:04,760 --> 01:10:05,679
Speaker 3: for the Dame Dash.

1307
01:10:05,720 --> 01:10:11,000
Speaker 5: Shout out Today, Snowfall, Snowfall right now.

1308
01:10:09,720 --> 01:10:13,559
Speaker 4: Show as a show, but full is a pleasant movie.

1309
01:10:14,080 --> 01:10:17,280
Speaker 2: Cultural influence on that, but.

1310
01:10:17,240 --> 01:10:20,759
Speaker 3: It's better than powers. Cultural influence. Two good seasons, three good.

1311
01:10:20,600 --> 01:10:26,000
Speaker 2: Seasons, Howers coaching, it's raising Kanaan, no shows actors on that.

1312
01:10:26,680 --> 01:10:28,800
Speaker 2: I like that Shout out to what is Shout out

1313
01:10:28,840 --> 01:10:31,519
Speaker 2: to the whole fire his whole team. How they're doing

1314
01:10:31,800 --> 01:10:37,439
Speaker 2: the being math with the what's the ghost? Yes and and.

1315
01:10:38,840 --> 01:10:41,360
Speaker 4: Yes, yes, right, all right.

1316
01:10:42,040 --> 01:10:43,840
Speaker 3: We could do this on and on and on. We

1317
01:10:43,840 --> 01:10:45,000
Speaker 3: gotta do behind the scenes.

1318
01:10:46,120 --> 01:10:47,960
Speaker 4: Yeah. Shot to everybody on picture on dot com.

1319
01:10:48,000 --> 01:10:50,519
Speaker 5: Shout out to every earner in e y L University

1320
01:10:50,560 --> 01:10:52,719
Speaker 5: over twelve thousand of y'all. Shout to y'all for executing

1321
01:10:52,760 --> 01:10:55,479
Speaker 5: on information and spreading the word. That's the most important thing.

1322
01:10:55,520 --> 01:10:58,000
Speaker 4: After you learn, you go tell someone, tell someone, and

1323
01:10:58,040 --> 01:10:59,360
Speaker 4: tell someone about.

1324
01:10:59,120 --> 01:10:59,599
Speaker 3: What you learn.

1325
01:10:59,800 --> 01:11:01,679
Speaker 5: I'm a shout to all y'all and shout out to everybody.

1326
01:11:01,720 --> 01:11:04,160
Speaker 5: Shout the entire ey L team, the merch team, and

1327
01:11:04,160 --> 01:11:05,200
Speaker 5: everybody that's been supporting.

1328
01:11:05,240 --> 01:11:05,360
Speaker 3: Man.

1329
01:11:05,439 --> 01:11:05,920
Speaker 4: Love is love.

1330
01:11:06,800 --> 01:11:07,720
Speaker 2: I want to do that too.

1331
01:11:08,160 --> 01:11:11,519
Speaker 3: It housekeeper, housekeeping them.

1332
01:11:11,560 --> 01:11:14,639
Speaker 2: Shout out to everyone on ey L, the merch team,

1333
01:11:14,960 --> 01:11:19,080
Speaker 2: out of your earners, twelve thousand plus earners. After you learn,

1334
01:11:19,360 --> 01:11:21,479
Speaker 2: you go tell someone to tell someone, to tell.

1335
01:11:21,400 --> 01:11:22,559
Speaker 4: Someone learn what you earn.

1336
01:11:22,640 --> 01:11:25,000
Speaker 2: Right, you see, I was giving the eyes and the camera.

1337
01:11:25,200 --> 01:11:27,599
Speaker 2: That's what I thought you were giving a friend. Yes,

1338
01:11:27,680 --> 01:11:28,679
Speaker 2: telepriend and tell a friend.

1339
01:11:28,840 --> 01:11:30,240
Speaker 3: All right, God, thank you for rock and rest. We'll

1340
01:11:30,240 --> 01:11:35,479
Speaker 3: see you next week. Peace peace, Bye my graduates from

1341
01:11:35,479 --> 01:11:41,679
Speaker 3: my school being forced back drop bag Drop, Mike, drop back,

1342
01:11:41,840 --> 01:11:42,920
Speaker 3: drop drop.

1343
01:11:53,720 --> 01:11:57,640
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