WEBVTT - Equal Too: Design For All 0:00:01.120 --> 0:00:03.360 There's a young boy who wanted to watch the dis 0:00:03.360 --> 0:00:07.080 cut up from our surgery, prosthetic picks, burgery, telling me 0:00:07.160 --> 0:00:09.760 I'm normal, but normal they never really make me see 0:00:10.200 --> 0:00:13.280 they are always painting discriminated. But let me say that 0:00:13.360 --> 0:00:20.360 to all the right now. I don't think our society 0:00:20.360 --> 0:00:27.520 it has a consensus to have people disability have rights 0:00:27.640 --> 0:00:30.920 of transport. We live in a world that wasn't designed 0:00:30.920 --> 0:00:33.360 for us. We have to move through systems and policies 0:00:33.600 --> 0:00:36.080 that were never designed with us and with us in mind. 0:00:36.360 --> 0:00:38.559 My goal is not to make hundred percent of the 0:00:38.760 --> 0:00:42.640 of the French siety physically accessible, but I want of 0:00:42.760 --> 0:00:48.000 all those citizens to just never discriminate someone because of 0:00:48.120 --> 0:00:50.680 his ability or an ability to put to do one 0:00:50.720 --> 0:00:56.360 step after the other. Have choices that we have, opinions, 0:00:57.280 --> 0:01:00.639 I have ideas there we have because I but there 0:01:00.680 --> 0:01:04.560 are limited either way, the world is constructing the winner. 0:01:04.640 --> 0:01:34.200 We are out how we live in a world that 0:01:34.360 --> 0:01:38.039 is not designed for everyone. You don't believe me, whether 0:01:38.080 --> 0:01:41.720 you're disabled or non disabled, I bet you've experienced a moment, 0:01:41.840 --> 0:01:45.840 if not several moments when you felt excluded and frustrated. 0:01:46.360 --> 0:01:48.800 Think about it, ever, use a mouse that's only designed 0:01:48.840 --> 0:01:52.880 for right handed people want a dress without pockets? Ever 0:01:52.920 --> 0:01:55.800 thought about how your smartphone doesn't really sit that comfortably 0:01:55.840 --> 0:01:58.800 in your hand, Struggle to open a piece of packaging 0:01:58.960 --> 0:02:02.200 or read the small print. Well, you're not the only ones. 0:02:02.880 --> 0:02:05.840 Cut homes, the senior vice president of product design at 0:02:05.840 --> 0:02:10.960 Salesforce describes this as a mismatch between the person and 0:02:11.040 --> 0:02:16.520 our environment. For disabled people, these mismatches can be the 0:02:16.520 --> 0:02:21.560 difference between inclusion and exclusion, between being able to work 0:02:21.760 --> 0:02:24.400 or live in poverty, between being able to live a 0:02:24.440 --> 0:02:27.040 life with self respect and a life lived on the 0:02:27.080 --> 0:02:33.480 margins of society, the ability to contribute, communicate, integrate, thrive, 0:02:34.200 --> 0:02:39.080 even survive. It's like Haven Gurmer said to me about 0:02:39.080 --> 0:02:42.960 her experience as a deaf blind student at Harvard. So, 0:02:43.040 --> 0:02:47.600 I work as a disability rates lawyer addressing able wisdom. 0:02:48.400 --> 0:02:52.320 I'm also a writer. I published a memoir called Harving 0:02:52.480 --> 0:02:56.239 The Death bide Woman who Conquered Harbord Law. I did 0:02:56.280 --> 0:02:59.400 not overcome my disability. It was harbor that I had 0:02:59.400 --> 0:03:03.040 to overcome. Able is um. If the world around us 0:03:03.240 --> 0:03:07.520 enabled us instead of disabled us, what would be the consequences? 0:03:08.120 --> 0:03:11.480 The sky would be the limit, but the sad fact is, 0:03:11.919 --> 0:03:15.400 whether it was intentional or not, We've designed a world 0:03:15.480 --> 0:03:18.680 that excludes so many of us, so what can we 0:03:18.720 --> 0:03:21.639 do about it? In this episode, we want to hold 0:03:21.680 --> 0:03:25.239 a conversation about the challenges of living in an inaccessible world. 0:03:26.080 --> 0:03:29.239 Join me as I speak to athletes and activists, designers 0:03:29.240 --> 0:03:32.360 and campaigners from around the world to find out what's 0:03:32.400 --> 0:03:35.200 happening and what is being done to design a world 0:03:35.320 --> 0:03:45.800 that is for everyone. To begin this episode, I spoke 0:03:45.840 --> 0:03:49.240 with a famous architect and wheelchair user from Japan called 0:03:49.320 --> 0:03:57.200 Yoshihiko Kawachi. Person is also I have a proposcripting that 0:03:57.240 --> 0:04:01.200 access to move the issue for of our the maybe 0:04:01.280 --> 0:04:04.160 third dy or four the years. Yoshihiko is one of 0:04:04.200 --> 0:04:08.240 the great global voices for championing universal accessible design and 0:04:08.280 --> 0:04:11.880 has been advising Tokyo on the construction of venues and 0:04:11.920 --> 0:04:15.480 other locations for the Tokyo Paralympics. He gave us some 0:04:15.520 --> 0:04:17.880 background on how he hopes the games will help to 0:04:17.920 --> 0:04:22.000 bring around change in attitudes towards accessibility in the city. 0:04:22.279 --> 0:04:25.239 I am the first person who have got the impact 0:04:25.440 --> 0:04:29.040 with the runnerable maids who easily be found out with 0:04:29.240 --> 0:04:32.880 the concept of universal design. Universal design is the process 0:04:32.920 --> 0:04:35.919 of creating products that are accessible to people with a 0:04:35.960 --> 0:04:40.160 wide range of abilities and disabilities. Universal design typically results 0:04:40.360 --> 0:04:42.960 in an outcome that benefits a variety of users, not 0:04:43.000 --> 0:04:46.320 just people with disability. An example of this would be 0:04:46.520 --> 0:04:50.200 a sidewalk ramp or a cut curb, or even an elevator. 0:04:51.320 --> 0:04:55.880 City which he has that most elevator compared to other 0:04:55.920 --> 0:05:01.160 bigger cities. But our accessibity challenge has us started from 0:05:01.279 --> 0:05:07.800 two thousands, almost all stations had no elevator, so that 0:05:07.920 --> 0:05:14.080 means we have achieved within the twenty years very short. However, 0:05:14.760 --> 0:05:19.160 the program in Japan is the attitudinal issue. At the 0:05:19.200 --> 0:05:25.160 funeral issue means human rights or things of equality or dignity. 0:05:25.839 --> 0:05:31.720 Internal change is required for Japanese people. Internal change it 0:05:31.760 --> 0:05:36.880 means that to look around the environment and what is 0:05:36.920 --> 0:05:41.400 the best way for me to do in this environment, 0:05:42.040 --> 0:05:46.840 like using the elevator or using escalator, were using the stairs. 0:05:46.839 --> 0:05:53.800 Such kind of a smart, clever understanding is not for 0:05:54.000 --> 0:05:59.120 startards in our society. That is a problem. It's hard 0:05:59.120 --> 0:06:02.400 to know yet whether or not the Games has made 0:06:02.400 --> 0:06:06.200 an impact on the attitudes of the Japanese towards disabled people, 0:06:06.640 --> 0:06:08.920 but what we do know is that Tokyo has been 0:06:09.040 --> 0:06:12.080 on a significant journey to improve the infrastructure of the 0:06:12.120 --> 0:06:15.720 city to be more accessible and inclusive, and this is 0:06:15.760 --> 0:06:20.919 in part down to architects like Yoshihiko. In an earlier episode, 0:06:20.960 --> 0:06:25.200 we heard how the Paralympics left the host city Barcelona 0:06:25.480 --> 0:06:28.520 a more accessible city, and we also know that Beijing 0:06:28.720 --> 0:06:33.160 and London saw significant improvements. So we have proof that 0:06:33.200 --> 0:06:36.040 the Games can make an impact on the host cities 0:06:36.520 --> 0:06:40.120 as long as they have the right leadership, motivation and investment. 0:06:40.279 --> 0:06:43.679 I am the emblem of Paris and this is my face. 0:06:45.760 --> 0:06:48.200 My face was born from the union of three symbols, 0:06:49.520 --> 0:06:53.560 the gold medal. So looking ahead, with Paris fast approaching, 0:06:54.240 --> 0:06:59.360 can we expect even more change the Olympic and Paralympic 0:06:59.400 --> 0:07:03.280 plate which brings people together through the values of sport. 0:07:03.880 --> 0:07:07.560 I spoke to former French Paralympian Michael Jeremyz, an adviser 0:07:07.600 --> 0:07:11.600 to the Paris twenty four organizing committee, about Paris, a 0:07:11.680 --> 0:07:14.680 city where less than ten percent of the metro system 0:07:14.760 --> 0:07:17.680 is fully accessible to people with all types of disabilities, 0:07:17.880 --> 0:07:20.400 and moved and moved to London three years ago. So 0:07:20.960 --> 0:07:25.280 I'm I'm a French Frenchman living in London, and I 0:07:25.280 --> 0:07:27.520 mean during my life here, I didn't live Paris because 0:07:27.520 --> 0:07:29.360 and you're like Paris, are born there, and I love Paris, 0:07:29.360 --> 0:07:32.320 I love my country. I asked Michael about his experience 0:07:32.360 --> 0:07:35.280 of living in Paris and London and his hopes for 0:07:35.280 --> 0:07:39.000 Paris four and if he believes the City of Lights 0:07:39.040 --> 0:07:42.120 will ignite the change that we need. Well, there are 0:07:42.120 --> 0:07:45.360 many obstacles in Paris. Paris is not this very old city. 0:07:45.440 --> 0:07:48.040 Paris hasn't been thought and made for disabled people, and 0:07:48.120 --> 0:07:50.800 especially for people in the Wilcha, that's for sure. Whenever 0:07:50.840 --> 0:07:52.560 have at the train station and I travel a lot 0:07:52.600 --> 0:07:56.560 between some puncrustation and gardiner in Paris, there's already a 0:07:56.560 --> 0:07:59.840 big difference, the accessibility, the way we look at me 0:08:00.080 --> 0:08:02.720 when I just ask for my cab, I just que 0:08:02.800 --> 0:08:05.920 and yeah, of course I've experienced many womeny way too 0:08:05.920 --> 0:08:08.360 many times, discrimination with taxes telling me I know it's 0:08:08.360 --> 0:08:09.800 not gonna fit and I'm supposed to do that or 0:08:09.840 --> 0:08:12.480 you should call like professional camp. Now in London, the 0:08:12.560 --> 0:08:15.720 question is not it's not even raised all taxes accessible. 0:08:15.720 --> 0:08:17.800 I've never seen someone looking at me with this like 0:08:18.240 --> 0:08:20.880 look of taking you. But I would rather not take 0:08:20.920 --> 0:08:25.400 you welcomes to taking the Metro. I mean, the Metro 0:08:25.520 --> 0:08:28.960 London is an option. It's not perfectly adapted, it's not 0:08:29.000 --> 0:08:32.200 perfectly accessible, far from that, but it's an option. Not 0:08:32.360 --> 0:08:35.079 all the stations are accessible, but sometimes I can use them. 0:08:35.080 --> 0:08:37.079 And you always have someone coming to me and asking 0:08:37.080 --> 0:08:39.320 me where I'm going to make sure once I lived 0:08:39.320 --> 0:08:41.760 there there's a lift functioning stuff like that. It's just like, 0:08:42.160 --> 0:08:44.920 I just feel like here, it's not special that I'm disabled. 0:08:44.920 --> 0:08:47.400 When I go in a restaurant, I don't even think before. 0:08:47.440 --> 0:08:48.959 I mean most of the time, not all the time, 0:08:48.960 --> 0:08:51.000 but most of the time I'm not thinking is the 0:08:51.000 --> 0:08:52.960 way they're gonna look at me like his embarrassed because 0:08:52.960 --> 0:08:54.920 it's a bit crowded, or because the toilets are on 0:08:54.920 --> 0:08:57.640 the my news floor on the first floor. Just like 0:08:57.960 --> 0:09:00.960 that's what I'm aspiring to, just like being one of 0:09:01.080 --> 0:09:02.760 like the others, you know what I mean. And in 0:09:02.840 --> 0:09:06.040 Paris and in France, we far from that. My goal 0:09:06.120 --> 0:09:08.360 is not to make hundred percent of the of the 0:09:08.360 --> 0:09:12.000 French city physically accessible, but I want d percent of 0:09:12.120 --> 0:09:17.360 all those citizens to just never discriminate someone because of 0:09:17.480 --> 0:09:20.040 his ability or an ability to put to do one 0:09:20.040 --> 0:09:23.480 step after the other. Infrastructures have to improve in the 0:09:23.480 --> 0:09:26.000 next three years, in the next decades, because the game 0:09:26.080 --> 0:09:29.079 is not just like two weeks, it's like years in, 0:09:29.760 --> 0:09:40.120 years before and decades after. It's all about legacy. Okay, 0:09:40.440 --> 0:09:43.320 it's clearer than ever now that the Paralympics has the 0:09:43.360 --> 0:09:46.920 potential to change a city for the good. But do 0:09:46.960 --> 0:09:49.240 we need to rely on the Paralympic Games to come 0:09:49.240 --> 0:09:53.440 around before a city's infrastructure is audited for access Obviously 0:09:53.600 --> 0:09:56.800 they should not be the case. Surely, only thinking about 0:09:56.800 --> 0:09:59.400 accessibility when a city is home to a summer or 0:09:59.400 --> 0:10:03.000 winter game is not enough. However important they are as 0:10:03.040 --> 0:10:06.680 a catalyst for change. Take London, for example, where I 0:10:06.720 --> 0:10:10.800 live and work as a wheelchair user. After the Twelve Games, 0:10:10.840 --> 0:10:13.760 we may have seen improvements to the levels of accessibility 0:10:13.840 --> 0:10:17.560 and inclusive design, such as on the DLR line. But 0:10:17.679 --> 0:10:20.920 even for a more economically developed country, one who has 0:10:20.960 --> 0:10:23.480 ratified the u n crp D and even has an 0:10:23.600 --> 0:10:27.520 established a Qualities Act to protect disabled people, there is 0:10:27.559 --> 0:10:29.920 still a long way to go before the UK is 0:10:29.960 --> 0:10:36.560 accessible for all. Katie Panic, a campaigner at Transport for All, 0:10:36.679 --> 0:10:40.040 went viral documenting her journeys around London streets on Twitter 0:10:40.559 --> 0:10:42.680 and has helped to bring recognition to some of the 0:10:42.679 --> 0:10:46.040 physical barriers facing disabled people on public transport in the 0:10:46.120 --> 0:10:56.319 Capitol and across the UK. Getting from A to B 0:10:56.600 --> 0:10:59.319 is about more than just the modal forms of transport, 0:10:59.400 --> 0:11:02.920 you know. It's there's no point having accessible buses if 0:11:02.960 --> 0:11:04.840 you can't get to the bus stops. So it's also 0:11:04.880 --> 0:11:08.240 about street space um and the built environment, and a 0:11:08.440 --> 0:11:12.439 huge part of that is about the pavements UM. So 0:11:12.600 --> 0:11:16.160 we see all sorts of problems um, you know, a 0:11:16.280 --> 0:11:23.079 lack of tactile paving, uneven steep pavements, narrow pavements, payments 0:11:23.080 --> 0:11:26.839 that are cluttered with objects. Katie isn't optimistic that change 0:11:26.920 --> 0:11:30.120 is happening at the right pace within the UK, especially 0:11:30.120 --> 0:11:33.880 if contrasted to the transport systems in neighboring European countries. 0:11:34.120 --> 0:11:37.040 I know the Netherlands has made a commitment to level boarding, 0:11:37.040 --> 0:11:41.000 I think within the next ten years. Barcelona their metro system, 0:11:41.040 --> 0:11:47.040 their their electro system is something like nine five accessible 0:11:47.360 --> 0:11:50.920 and when when they say accessible, they mean genuinely step 0:11:50.960 --> 0:11:55.880 free level boarding from from you can roll on, which 0:11:55.960 --> 0:12:00.400 is amazing. Eighty four stations on the London and Ground 0:12:00.720 --> 0:12:04.760 out of two hundred seventy are currently step free. However, 0:12:04.760 --> 0:12:06.560 obviously we know step free is a bit of a 0:12:06.600 --> 0:12:10.320 misnomer in this situation because some of those depend on 0:12:10.360 --> 0:12:12.480 the manual boarding rants. I think it's about half of 0:12:12.520 --> 0:12:15.040 them you need a manual boarding rants, And in terms 0:12:15.040 --> 0:12:19.079 of like genuinely step free level boarding stations, I think 0:12:19.160 --> 0:12:28.280 it's about forty out of two seventy. Perhaps we have 0:12:28.360 --> 0:12:31.760 to ask ourselves what we mean when we talk about accessibility, 0:12:32.360 --> 0:12:36.559 because inclusive design or universal design appears to mean something 0:12:36.600 --> 0:12:40.120 different depending on our perspective. What is accessible to one 0:12:40.120 --> 0:12:44.040 disabled person may not be to another, And it's impossible 0:12:44.040 --> 0:12:49.000 to achieve success if advocates, designers, architects and policymakers are 0:12:49.040 --> 0:12:52.320 all working to different goals. Well, let me turn up 0:12:52.360 --> 0:12:57.880 with two really big ideas. Dr Victor Panada is the 0:12:57.920 --> 0:13:02.079 president of the nonprofit World Enabled and leaves the campaign 0:13:02.360 --> 0:13:06.760 hashtag Cities for All, which encourages governments to design spaces 0:13:06.800 --> 0:13:10.800 for everyone. I aspector about the differences in approach. Disability 0:13:10.920 --> 0:13:17.320 isn't just a phenomenon of individual or even just a 0:13:17.440 --> 0:13:22.559 social construct. His ability is an interactive experience. I have 0:13:22.640 --> 0:13:26.360 what cat Holz talks about with the mismatch, but even 0:13:26.400 --> 0:13:31.160 more specifically, it's really an essence. It's a deprivation of 0:13:31.240 --> 0:13:37.880 human agency when interacting with the environment. With the neases 0:13:37.960 --> 0:13:43.719 that we have choices and we have opinions, that we 0:13:43.840 --> 0:13:48.880 have ideas, and we have desires, but they're all limited 0:13:50.440 --> 0:13:52.800 um in the way the world is constructed, the way 0:13:52.800 --> 0:13:57.640 that we interact. That's the world. What's those barriers exist. 0:13:58.679 --> 0:14:04.040 We're depraved of human agency. Now inclusive design, universal decide, 0:14:05.160 --> 0:14:10.480 and accessibility all seek to expand human agency the sea 0:14:10.559 --> 0:14:15.480 to and lock potential we see to open up you. 0:14:17.280 --> 0:14:23.080 Modalities have been around with the world around us, and 0:14:23.280 --> 0:14:28.600 so I think when we think about these words, we 0:14:28.720 --> 0:14:32.520 should first center on the fact that they all have 0:14:32.600 --> 0:14:37.800 a very similar and objective. We just jo identifying limity barriers, 0:14:38.960 --> 0:14:43.800 I lock human potential. So when we think about accessibility, 0:14:44.080 --> 0:14:48.640 we design for compliance and minimum standards. Imagine a standard 0:14:48.720 --> 0:14:52.360 accessible bathroom, the white plastic glob rails, the higher toilet 0:14:52.400 --> 0:14:54.720 at the wider door. I mean that as a wheelchair user, 0:14:55.000 --> 0:14:57.680 I have a level of independence, but the design is 0:14:57.680 --> 0:15:02.040 so clinical it doesn't give me a sense pride or agency. 0:15:02.160 --> 0:15:05.360 It reminds me that I'm disabled. It reminds me that 0:15:05.440 --> 0:15:09.480 I'm different. What if we could reimagine accessibility so that 0:15:09.520 --> 0:15:13.480 it could be beautiful, It could be stylish. We rarely 0:15:13.520 --> 0:15:17.080 put these words together, but we can and we must, 0:15:17.640 --> 0:15:22.480 because disabled people belong in beautiful spaces too. One way 0:15:22.520 --> 0:15:25.080 to achieve that is to find designers with a lived 0:15:25.120 --> 0:15:29.800 experience of disability themselves. We spoke to Christina Malin, head 0:15:29.840 --> 0:15:33.000 of inclusive design at Wonderman Thompson, and asked her more 0:15:33.160 --> 0:15:36.560 about her inclusive design process. The work that I do 0:15:36.840 --> 0:15:40.200 release stems from the fact that both my arms became 0:15:40.240 --> 0:15:44.360 paralyzed about eleven years ago due to motor neuron disease, 0:15:45.240 --> 0:15:48.080 and I was working as a marketer at the time 0:15:48.440 --> 0:15:52.520 and felt like I didn't see myself in the ads, 0:15:52.640 --> 0:15:56.960 but you know, of the world had a disability, So 0:15:58.320 --> 0:16:01.640 you know, I really can on this kind of adventure 0:16:01.840 --> 0:16:06.240 of helping brands create more inclusive advertising and then really 0:16:06.560 --> 0:16:11.120 shifted towards um, you know, product design in addition to marketing, 0:16:11.760 --> 0:16:14.160 because a lot of times the brand was saying, well, 0:16:14.200 --> 0:16:15.960 we have the marketing, but we're not sure how to 0:16:16.040 --> 0:16:19.920 make the products. Degrees created the world first adapted the 0:16:20.000 --> 0:16:22.920 order in in April of this year, the world's first 0:16:23.080 --> 0:16:25.680 accessible deoderance of the new there is to be no 0:16:25.840 --> 0:16:30.840 limits when something moves us. It had a hooked handle 0:16:30.960 --> 0:16:34.240 for one handed use magnetic closures to remove and replace 0:16:34.320 --> 0:16:36.880 the cap with ease, and all of the text details 0:16:37.160 --> 0:16:39.560 were mirrored in Brail to support those who are blind 0:16:39.600 --> 0:16:43.720 or have low vision. Wonderman Thompson and Christina lad the 0:16:43.760 --> 0:16:47.600 design process, taking in feedback from the disabled community the 0:16:47.640 --> 0:16:51.280 whole way through Windaman Thompson brought in different members of 0:16:51.320 --> 0:16:59.400 the community that are individual acts activists from different backgrounds, race, sexuality, ethnicity, 0:17:00.360 --> 0:17:05.280 and just talk to them about their problems with deoder 0:17:05.320 --> 0:17:10.520 and other problems with um different you know, CpG products, 0:17:10.680 --> 0:17:15.240 and then we did some sketches, brought them back to 0:17:15.240 --> 0:17:19.359 the disability community, guy them kind of you know, we 0:17:19.440 --> 0:17:21.040 like this one, we don't like that one. And there 0:17:21.119 --> 0:17:25.520 was mixed reviews on certain things. UM some lights really 0:17:25.800 --> 0:17:31.879 you know, highly potent sense others didna so UM. We 0:17:32.000 --> 0:17:35.040 made some revisions to the deodoant has yet to make 0:17:35.080 --> 0:17:38.639 it to market, but this one case study proves the 0:17:38.800 --> 0:17:42.760 value of engaging with the disabled community. It shows companies 0:17:42.760 --> 0:17:47.520 and designers that lived experience has expertise, and to truly 0:17:47.560 --> 0:17:51.320 create accessible products, it has to be created with us, 0:17:51.840 --> 0:17:57.440 not for us. Building accessibility into cities or physical products 0:17:57.640 --> 0:18:00.679 is without doubt a real challenge, but so often we 0:18:00.720 --> 0:18:04.520 are retrofitting access, a process which can be complex and costly. 0:18:05.280 --> 0:18:09.320 But the digital world, however, is newer and ever changing. 0:18:10.000 --> 0:18:13.840 Yet disability advocate and human rights lawyer Haven Gurmer tells 0:18:13.920 --> 0:18:16.400 us that even in this domain, we are not yet 0:18:16.440 --> 0:18:21.760 doing enough. The vast majority of videos online don't have capturing, 0:18:22.240 --> 0:18:27.520 and captaining helps provide access for death individuals. It also 0:18:28.000 --> 0:18:33.399 helps hearing people who are in sound off situations. It 0:18:33.640 --> 0:18:38.960 also both search engine optimization. The more text associated with 0:18:39.000 --> 0:18:42.880 your content, the more people will find your content disabled 0:18:42.960 --> 0:18:46.440 or non disabled. So one way to make the Internet 0:18:46.520 --> 0:18:51.040 more accessible is to increase capturing. It's it's really just 0:18:51.160 --> 0:18:56.600 good design. So people who use screen readers, people who 0:18:56.720 --> 0:19:01.280 use assistive devices, make sure there's testing by disabled people. 0:19:02.600 --> 0:19:07.640 Even better, include disabled designers as part of your team. 0:19:07.760 --> 0:19:12.920 Increase hiring of disabled people at all stages of the organization. 0:19:13.240 --> 0:19:16.920 Including disabled people as part of the team is essential 0:19:17.000 --> 0:19:21.480 for meaningful progress, But having disabled people lead the team 0:19:21.680 --> 0:19:25.800 is even better. Sam Latif is the company accessibility leader 0:19:25.840 --> 0:19:29.000 at P ANDNG and a blind British woman. Her lived 0:19:29.040 --> 0:19:35.159 experience and expertise resulted in company wide innovation. Companies are 0:19:35.160 --> 0:19:39.240 waking up to the fact that people are one living longer, 0:19:39.760 --> 0:19:43.159 and that we're not all born with a disability. You know, 0:19:43.240 --> 0:19:47.200 we can develop one at any time through age or circumstance. 0:19:48.160 --> 0:19:53.400 People with disabilities, be it cognitive, sensitive, sensory, or physical, 0:19:53.880 --> 0:19:57.560 have got money to spend. The more inclusively designed the product, 0:19:57.840 --> 0:20:00.719 the higher the chance that the disabled person can and 0:20:00.760 --> 0:20:04.639 will access it and will continue to access it. Telling 0:20:04.760 --> 0:20:08.200 products apart is an ongoing challenge for me and millions 0:20:08.200 --> 0:20:11.520 of blind people. So many products feel the same from 0:20:11.560 --> 0:20:14.879 the outside, but the stuff inside is different, you know, 0:20:14.960 --> 0:20:18.000 full fat and low fat milk, catch up or male 0:20:18.520 --> 0:20:22.720 shampoo or conditioner, and sometimes even more serious stuff like 0:20:22.960 --> 0:20:26.720 toothpaste or hair removal cream. The list goes on and on, 0:20:27.240 --> 0:20:31.040 and businesses need to recognize the magnitude both of this 0:20:31.160 --> 0:20:35.879 problem for blind people and the growth opportunity for them. 0:20:36.040 --> 0:20:41.000 I created a disability Challenge which are allowed our senior 0:20:41.119 --> 0:20:45.440 leaders and decision makers to experience for themselves what it's 0:20:45.480 --> 0:20:50.520 like one not to see well. And next I started 0:20:50.560 --> 0:20:54.680 to you know, asked them to tell products apart, including 0:20:54.720 --> 0:20:59.040 shampoo and conditioner. And through this experience they realized, you know, 0:20:59.080 --> 0:21:03.479 the problem that blind people experience. I then brought to 0:21:03.520 --> 0:21:07.080 their attention the subtle solution that I had placed on 0:21:07.119 --> 0:21:11.199 the bottles, which would indicate to them that I raised 0:21:11.359 --> 0:21:15.919 stripe with shampoo and I raised circle mint conditioner. And 0:21:15.960 --> 0:21:19.000 this is a big har moment for them, you know. Finally, 0:21:19.359 --> 0:21:22.640 I then asked them to tell me if they would 0:21:22.640 --> 0:21:26.000 be up for making their products accessible and inclusive in 0:21:26.040 --> 0:21:31.520 this way and the wholeheartedly egrees just have to rise up. Skateboarding, surfing. 0:21:31.720 --> 0:21:34.600 We just keep going like eat up on the board, 0:21:34.960 --> 0:21:40.040 keep going, keep going, and never give up man dancing. 0:21:40.280 --> 0:21:43.080 Let people know what. In two thousand and sixteen, Tommy 0:21:43.160 --> 0:21:48.200 Hill Figure created their first adaptive clothing collection, My ability 0:21:48.920 --> 0:21:53.360 is stronger than My disability Boy with CP Surfing, I'm 0:21:53.440 --> 0:21:57.520 on staff. Esther Berberg, the company's senior vice president for 0:21:57.520 --> 0:22:01.960 sustainability and Innovation, told us the community engagement is where 0:22:02.000 --> 0:22:05.040 they also began. We started the line basically in twenties six, 0:22:06.760 --> 0:22:10.879 and it was really out of inspiration also from a 0:22:10.960 --> 0:22:13.919 lady called Mindy Schreyer she works with She has an 0:22:14.000 --> 0:22:16.840 organization called Runway of Dreams, and she always adapted the 0:22:16.880 --> 0:22:21.000 fashion for her son, who has a disability, and she 0:22:21.160 --> 0:22:24.119 basically approached the organization and said, why can I not 0:22:24.480 --> 0:22:27.240 find fashion? And we were so inspired. So our first 0:22:27.240 --> 0:22:31.760 collection basically started with that. UM. I really resonated also 0:22:31.800 --> 0:22:36.440 with Tommy himself because from his personal background, he's very 0:22:36.480 --> 0:22:38.560 well aware of what it means to have children with 0:22:38.600 --> 0:22:42.159 special special needs. So yeah, that resonated with him and 0:22:42.200 --> 0:22:46.040 I think also with the spirit of the company in general. UM. 0:22:46.080 --> 0:22:49.399 So we started with that, and at first collection I 0:22:49.440 --> 0:22:53.560 think had a lot of adaptations that were mainly focused on, 0:22:53.640 --> 0:22:59.119 for instance, larger openings or different openings or more openings too. Um, 0:22:59.560 --> 0:23:02.760 you know, to help people with braces or prosthetics to 0:23:02.920 --> 0:23:07.919 actually access the closing. UM. We had magnetic closure stare 0:23:07.960 --> 0:23:10.320 to also make sure that you can open things, for 0:23:10.320 --> 0:23:13.800 instance with one hand. Um. And then we we evolved 0:23:13.840 --> 0:23:17.600 from there. Tommy hill Figure's journey began through a collaboration 0:23:17.760 --> 0:23:21.320 with Runway of Dreams, but has evolved due to an 0:23:21.320 --> 0:23:27.399 increased opportunity for innovation and also Tommy's personal experience with disability. 0:23:27.600 --> 0:23:30.920 Three of his children are autistic. When the idea came 0:23:31.000 --> 0:23:37.360 up to do something a bit different for design with 0:23:37.640 --> 0:23:41.760 people with special needs, I jumped down the idea right 0:23:41.800 --> 0:23:44.600 away because I thought it was fantastic. I couldn't believe 0:23:44.680 --> 0:23:47.159 other people weren't doing it, other designers weren't doing it. 0:23:47.400 --> 0:23:50.840 But for large companies, the promise of innovation and the 0:23:50.920 --> 0:23:54.840 personal drive to create a better world may not be enough. 0:23:55.840 --> 0:23:59.920 Leaders want to know is this a business opportunity? As 0:24:00.080 --> 0:24:03.879 to told us more about the fascinating ways digital tech, accessibility, 0:24:04.200 --> 0:24:09.200 and fashion collide, and firmly believes that their adaptive collections 0:24:09.200 --> 0:24:12.520 are a gateway to a wider market. So what I 0:24:12.560 --> 0:24:14.600 think is a really exciting field is the is the 0:24:14.840 --> 0:24:20.000 combination of tech and digitization with fashion. So we already 0:24:20.040 --> 0:24:23.360 see some some interesting innovations in the area of for instance, 0:24:23.400 --> 0:24:27.280 like conductive yarns that give you information, so like sweaters 0:24:27.280 --> 0:24:30.000 that give you information about the wearer's movements for instance, 0:24:30.080 --> 0:24:34.200 or a wearer's temperature or other well being elements. Um, 0:24:34.240 --> 0:24:36.639 and we've seen I think it was what was it 0:24:36.640 --> 0:24:40.800 called on THENNA I think from Japan, really cool device 0:24:40.880 --> 0:24:45.320 where actually uh for people with hearing disability, they would 0:24:45.320 --> 0:24:49.520 translate noise into vibrations and light um and then you 0:24:49.560 --> 0:24:52.600 can make that into a hair accessory. So that those 0:24:52.680 --> 0:24:55.159 kind of things UM, I think will be coming up 0:24:55.240 --> 0:25:00.520 much more so the smart SmartWare that can help help 0:25:00.560 --> 0:25:03.520 provide extra functionality. But where I get really enthusiastic, I 0:25:03.520 --> 0:25:07.080 think is the opportunity for made on the design on demand. 0:25:08.040 --> 0:25:10.679 So for now, it's it is really like, even when 0:25:10.760 --> 0:25:12.879 we do adaptive, we have to make a choice and 0:25:12.920 --> 0:25:14.600 we say, okay, it's it's that it's going to be 0:25:14.680 --> 0:25:17.439 that adaptation to that T shirt, and then that's what 0:25:17.520 --> 0:25:19.199 we're going to produce, and then you have to have 0:25:19.280 --> 0:25:22.720 at least so many hundred pieces of it. I think 0:25:22.760 --> 0:25:24.760 where it gets really interesting if we can get to 0:25:24.800 --> 0:25:26.680 a space where we can say, okay, you can order, 0:25:26.880 --> 0:25:28.600 you can go online, you can say I want that 0:25:28.680 --> 0:25:31.320 T shirt and I wanted with that adaptation, or I 0:25:31.359 --> 0:25:35.560 wanted with that sizing UM and and the technology is 0:25:36.040 --> 0:25:40.280 really developing super rapidly around three D design and manufacturing 0:25:40.280 --> 0:25:43.359 on demand. So it will click, I think fairly soon, 0:25:43.400 --> 0:25:45.960 and I expect within the next five years we'll definitely 0:25:46.000 --> 0:25:49.879 see possibilities becoming more a little bit more mainstream. But 0:25:50.080 --> 0:25:53.359 we have seen, for instance, is that seventy of the 0:25:53.359 --> 0:25:56.640 consumers that we get are new and then seventy one 0:25:56.680 --> 0:25:59.240 percent of those actually go on and shop also from 0:25:59.240 --> 0:26:02.639 the mainline. Uh, and the average order value of people 0:26:02.680 --> 0:26:05.720 that shop the adaptive line is much much higher. So 0:26:06.160 --> 0:26:08.840 that in itself also indicates that, yeah, there is a 0:26:08.840 --> 0:26:11.800 real business case for this. The business case for disability 0:26:11.840 --> 0:26:16.520 inclusion is becoming clearer. There are over one billion disabled 0:26:16.520 --> 0:26:18.560 people in the world, a number that is ever growing 0:26:18.600 --> 0:26:23.000 with COVID, and the community's annual discretionary income is over 0:26:23.080 --> 0:26:28.040 one point seven trillion dollars. This catches the attention of business, 0:26:28.640 --> 0:26:30.760 but does it help us bridge the gap to a 0:26:30.800 --> 0:26:34.920 more inclusive world. Jane Burke is one of our executive 0:26:34.920 --> 0:26:39.439 producers and a leader an inclusive design and she takes 0:26:39.560 --> 0:26:42.760 a different approach. There's one billion people in the world 0:26:42.800 --> 0:26:45.919 who are disabled. It's a population the size of China. 0:26:46.080 --> 0:26:48.680 We often hear and then we'll hear that the spending 0:26:48.720 --> 0:26:51.359 power of disabled people in terms of their discretionary income 0:26:51.720 --> 0:26:54.680