1 00:00:00,280 --> 00:00:04,440 Speaker 1: Hi everyone, Sophia Bush here, Welcome to work. I can't 2 00:00:04,440 --> 00:00:06,120 Speaker 1: wait for you all to hear my careers. I talk 3 00:00:06,200 --> 00:00:08,119 Speaker 1: to people who can inspire me about a woman that 4 00:00:08,119 --> 00:00:11,920 Speaker 1: how they got, they are and still going. I'm just 5 00:00:12,320 --> 00:00:17,760 Speaker 1: general bad acts missed. Shelly Sandbergs. Shelly is a jewey 6 00:00:17,840 --> 00:00:21,319 Speaker 1: designer based Message and the founder and creative director of 7 00:00:21,400 --> 00:00:25,279 Speaker 1: the Last Line, one of my favorite brands. Shelley's career 8 00:00:25,320 --> 00:00:27,720 Speaker 1: began in New York, where she studied fine arts at 9 00:00:27,760 --> 00:00:31,440 Speaker 1: Parsons School of Design before returning home to California to 10 00:00:31,480 --> 00:00:36,159 Speaker 1: train with master Jewelers in San Francisco. Shelly eventually returned 11 00:00:36,159 --> 00:00:38,960 Speaker 1: to Los Angeles to begin her career as a jewelry designer, 12 00:00:39,200 --> 00:00:41,520 Speaker 1: a role that quickly evolved into her becoming the head 13 00:00:41,520 --> 00:00:45,000 Speaker 1: designer and creative director for dozens of celebrity jewelry brands 14 00:00:45,200 --> 00:00:49,200 Speaker 1: and high end jewelry houses, working with everything from gold 15 00:00:49,400 --> 00:00:52,760 Speaker 1: diamonds to precious stones. After being in the business for 16 00:00:52,840 --> 00:00:56,600 Speaker 1: almost two decades, Shelley decided to create The Last Line, 17 00:00:57,000 --> 00:01:01,200 Speaker 1: a direct to consumer fine jewelry business that pairs accessible 18 00:01:01,240 --> 00:01:05,240 Speaker 1: pricing with stunning designs, offering customers to mix high and 19 00:01:05,280 --> 00:01:08,520 Speaker 1: low vintage and modern, done up but dressed down, one 20 00:01:08,560 --> 00:01:11,880 Speaker 1: of a kind pieces. The idea is that it will 21 00:01:11,920 --> 00:01:15,800 Speaker 1: be the last line you ever need to shop from. 22 00:01:15,800 --> 00:01:18,800 Speaker 1: In my conversation with Shelley, we discussed her childhood growing 23 00:01:18,880 --> 00:01:21,759 Speaker 1: up here in l A, her journey through the design world, 24 00:01:22,120 --> 00:01:25,399 Speaker 1: the jewelry industry and how it works, how people learn 25 00:01:25,520 --> 00:01:29,399 Speaker 1: to build jewelry by hand, ins and outs of starting 26 00:01:29,400 --> 00:01:32,279 Speaker 1: and running a business, the role that social media plays 27 00:01:32,280 --> 00:01:36,120 Speaker 1: in entrepreneurship today, her company, and oh so much more. 28 00:01:36,600 --> 00:01:45,640 Speaker 1: Enjoy Hi, I'm so glad you're here. Um So, let's 29 00:01:45,680 --> 00:01:51,680 Speaker 1: dive in because I really want to be able to 30 00:01:51,840 --> 00:01:58,560 Speaker 1: share inspiring stories, especially about female founders and business with people. 31 00:01:58,720 --> 00:02:01,040 Speaker 1: And when I first came into studio, it was so 32 00:02:01,160 --> 00:02:03,840 Speaker 1: fun for me to hear your story. And obviously I 33 00:02:03,880 --> 00:02:05,640 Speaker 1: think I interrupted you. I think it was like, wait 34 00:02:05,680 --> 00:02:06,880 Speaker 1: a minute, I want you to come and tell this 35 00:02:06,960 --> 00:02:10,960 Speaker 1: on my podcast. And so here we are. Um. So 36 00:02:11,120 --> 00:02:15,240 Speaker 1: you created one of my favorite brands, the Last Line, 37 00:02:15,840 --> 00:02:19,040 Speaker 1: which is this mix of sort of high and low 38 00:02:19,240 --> 00:02:24,600 Speaker 1: and classic and playful for I think a modern woman 39 00:02:24,919 --> 00:02:28,799 Speaker 1: who's less about that archaic idea that you know your 40 00:02:28,880 --> 00:02:31,400 Speaker 1: lover is meant to adorn you and like we're the 41 00:02:31,440 --> 00:02:34,520 Speaker 1: women who are like we will adorn ourselves, and so 42 00:02:34,720 --> 00:02:40,080 Speaker 1: I want to I want to hear your story before 43 00:02:40,080 --> 00:02:43,640 Speaker 1: we get into where it comes from and where you 44 00:02:43,680 --> 00:02:47,000 Speaker 1: are now. I always like to ask people who were 45 00:02:47,040 --> 00:02:49,080 Speaker 1: you as a kid, because now anyone who looks at 46 00:02:49,080 --> 00:02:51,960 Speaker 1: your Instagram or who meets you meets a businesswoman who 47 00:02:52,000 --> 00:02:55,600 Speaker 1: runs a company where you always you know, tinkering and 48 00:02:55,680 --> 00:03:00,000 Speaker 1: styling and and creative, even as a kid. Yeah, ever since, 49 00:03:00,160 --> 00:03:03,280 Speaker 1: I feel like the little girl version of me is 50 00:03:03,520 --> 00:03:08,359 Speaker 1: just like a smaller sized version of who I am now. Um. 51 00:03:08,400 --> 00:03:12,840 Speaker 1: I always dressed up in costumes, piled on anything sparkly 52 00:03:12,880 --> 00:03:15,680 Speaker 1: that I could find made. You know, if I saw 53 00:03:16,080 --> 00:03:19,040 Speaker 1: a girl at a store with a cool necklace, you 54 00:03:19,080 --> 00:03:20,679 Speaker 1: know I didn't have something like that. I'd try to 55 00:03:20,720 --> 00:03:23,640 Speaker 1: figure out a way to do my own interpretation of, 56 00:03:24,000 --> 00:03:26,880 Speaker 1: you know, whatever style that I was into. So I've 57 00:03:26,919 --> 00:03:30,679 Speaker 1: always loved jewelry, even ever since I was little. That's 58 00:03:30,720 --> 00:03:34,040 Speaker 1: so cool. And where did you grow up? I grew 59 00:03:34,120 --> 00:03:36,680 Speaker 1: up in Los Angeles, so born and raised. I went 60 00:03:36,720 --> 00:03:38,840 Speaker 1: to school in New York. Then I sort of did 61 00:03:38,880 --> 00:03:43,160 Speaker 1: a little US tour Colorado and San Francisco and then 62 00:03:43,160 --> 00:03:46,080 Speaker 1: found my way back to Los Angeles. I'm an l 63 00:03:46,080 --> 00:03:49,960 Speaker 1: A baby too. We're rare and I loved it. Yeah. 64 00:03:50,160 --> 00:03:52,080 Speaker 1: It's funny, I think because so many people come here 65 00:03:52,120 --> 00:03:55,440 Speaker 1: for business or industry, and so they assumed that the 66 00:03:55,520 --> 00:04:00,040 Speaker 1: city is this breakneck, you know, working, intense environment. And 67 00:04:01,080 --> 00:04:03,200 Speaker 1: I grew up in a neighborhood and went on walks 68 00:04:03,240 --> 00:04:06,280 Speaker 1: and knew my neighbors and spent time at the beach 69 00:04:06,400 --> 00:04:10,360 Speaker 1: and in the national forests, and l A was really 70 00:04:11,960 --> 00:04:17,920 Speaker 1: quaint and and accessible and diverse and an interesting too, 71 00:04:17,960 --> 00:04:20,120 Speaker 1: which I think is such a gift as a kid. Yeah, 72 00:04:20,320 --> 00:04:22,640 Speaker 1: I love I love l A. You know, when I 73 00:04:22,680 --> 00:04:24,560 Speaker 1: was younger, I always wanted to get out, and then 74 00:04:24,560 --> 00:04:28,479 Speaker 1: I sort of explored the country and also the world 75 00:04:28,560 --> 00:04:32,920 Speaker 1: and came back here almost reluctantly. But you know, it's 76 00:04:32,960 --> 00:04:36,039 Speaker 1: an amazing city. It's a lot to offer. It's so cool. 77 00:04:36,720 --> 00:04:39,400 Speaker 1: And what was your family like, you know, when you 78 00:04:39,440 --> 00:04:43,440 Speaker 1: were the kid making her own jewelry and dressing up 79 00:04:43,480 --> 00:04:48,680 Speaker 1: in costumes. What what's home life? Well, um, I come 80 00:04:48,800 --> 00:04:53,480 Speaker 1: from a my I'm the only creative in my family 81 00:04:53,480 --> 00:04:56,039 Speaker 1: of five and the oldest of three siblings. I have 82 00:04:56,080 --> 00:04:59,239 Speaker 1: two younger brothers. Dad's a lawyer. My mom was a 83 00:04:59,279 --> 00:05:01,880 Speaker 1: math teacher, so they were kind of like, who is 84 00:05:01,960 --> 00:05:06,840 Speaker 1: this child, Um, so I was definitely you know, I 85 00:05:06,880 --> 00:05:11,120 Speaker 1: think they always were really interested and excited by, you know, 86 00:05:11,160 --> 00:05:12,960 Speaker 1: the things that I was interested in, but they were 87 00:05:13,000 --> 00:05:17,720 Speaker 1: also there was also definitely a um confusion of like, 88 00:05:18,160 --> 00:05:20,479 Speaker 1: you know what, this is your focus, Like this is 89 00:05:20,480 --> 00:05:23,800 Speaker 1: going to be your your job. So but they're always 90 00:05:23,800 --> 00:05:28,560 Speaker 1: really supportive and um it was. It was at times 91 00:05:28,720 --> 00:05:33,200 Speaker 1: tough being the creative in a very you know type 92 00:05:33,240 --> 00:05:37,039 Speaker 1: a household. But I also think that it it taught 93 00:05:37,080 --> 00:05:39,280 Speaker 1: me a lot because I think that as I'm older, 94 00:05:39,320 --> 00:05:44,360 Speaker 1: I see some of that structure and you know that 95 00:05:44,920 --> 00:05:50,560 Speaker 1: a logical background really servicing you know, especially the business. Yeah, 96 00:05:50,640 --> 00:05:57,680 Speaker 1: I imagine, because you understand the practical application to creative success. Yeah. 97 00:05:57,720 --> 00:05:59,599 Speaker 1: So ultimately, at the time, I was like, this is 98 00:05:59,640 --> 00:06:02,360 Speaker 1: the worst. I need to be only creative and I 99 00:06:02,960 --> 00:06:05,640 Speaker 1: you know, I'm being restricted. But in the long run 100 00:06:06,520 --> 00:06:08,400 Speaker 1: is the best. Isn't that hard too? And you have 101 00:06:08,440 --> 00:06:11,000 Speaker 1: to call your parents and be like you're right, I 102 00:06:11,320 --> 00:06:13,880 Speaker 1: don't need that still, but I like, hint at it, 103 00:06:14,560 --> 00:06:19,000 Speaker 1: I hint. I definitely. Yeah. Yeah, there have been some 104 00:06:19,000 --> 00:06:21,200 Speaker 1: some things that over the years, I've looked at my 105 00:06:21,279 --> 00:06:24,960 Speaker 1: mom or my dad and had to say, you you knew, 106 00:06:25,000 --> 00:06:26,520 Speaker 1: I get it now. This thing that was very that 107 00:06:26,600 --> 00:06:28,880 Speaker 1: felt oppressive and annoying to me, was actually really good 108 00:06:28,880 --> 00:06:34,920 Speaker 1: at you as as you grow up. You studied at 109 00:06:35,560 --> 00:06:38,600 Speaker 1: the Parson School of Design, which I don't know what 110 00:06:38,640 --> 00:06:40,800 Speaker 1: it is about saying that it's it's one of those 111 00:06:40,800 --> 00:06:44,200 Speaker 1: places that feels so storied, you know, and I'm so 112 00:06:44,279 --> 00:06:46,440 Speaker 1: curious about what's the experience, Like, what's it like to 113 00:06:46,440 --> 00:06:49,000 Speaker 1: be a student there? What what do you study? Well? 114 00:06:49,120 --> 00:06:53,160 Speaker 1: For me, I studied fine art at Parsons and I 115 00:06:53,279 --> 00:06:57,120 Speaker 1: ended up leaving the program halfway through. I was a 116 00:06:57,120 --> 00:06:59,720 Speaker 1: fine art major who wanted to make jewelry, so they 117 00:06:59,760 --> 00:07:02,320 Speaker 1: didn't have a jewelry program at the time. Um so 118 00:07:02,440 --> 00:07:07,800 Speaker 1: for me, for me, the experience was amazing because I love, 119 00:07:09,000 --> 00:07:12,400 Speaker 1: you know, drawing and being able to learn how to 120 00:07:12,440 --> 00:07:14,760 Speaker 1: craft that tool. And I think ultimately it was really 121 00:07:14,800 --> 00:07:19,120 Speaker 1: helpful because from a sketching and design perspective, being able 122 00:07:19,200 --> 00:07:23,720 Speaker 1: to learn, you know, correctly how to draw and to 123 00:07:24,120 --> 00:07:26,120 Speaker 1: really look at things, because you know, the first two 124 00:07:26,160 --> 00:07:30,160 Speaker 1: years of the program aren't very creative, they're very technical. 125 00:07:30,320 --> 00:07:33,200 Speaker 1: So I think I sort of took the technical aspects 126 00:07:33,280 --> 00:07:36,880 Speaker 1: of drawing and painting and then we're able to apply 127 00:07:37,000 --> 00:07:40,160 Speaker 1: them to find joys. So then I left Parsons after 128 00:07:40,200 --> 00:07:43,920 Speaker 1: two years and I went to San Francisco, where I 129 00:07:44,040 --> 00:07:46,880 Speaker 1: learned and studied how to make and design find jewlry 130 00:07:46,920 --> 00:07:50,239 Speaker 1: at the bench, and so I sort of fused the 131 00:07:50,280 --> 00:07:53,920 Speaker 1: sketching and the drawing with the technical engineering and the 132 00:07:54,000 --> 00:07:58,320 Speaker 1: manufacturing and jewelry. It's so cool, and people forget that 133 00:07:59,440 --> 00:08:04,239 Speaker 1: jewelry because it's beautiful, and I think people look at 134 00:08:04,640 --> 00:08:10,720 Speaker 1: jewelry and many other creative products like that more as art, 135 00:08:10,800 --> 00:08:14,320 Speaker 1: but they forget that it really does require serious engineering skills. 136 00:08:15,120 --> 00:08:18,920 Speaker 1: It's serious. It's very mathematical in fact. And that's the 137 00:08:18,920 --> 00:08:23,160 Speaker 1: funniest part because as a daughter of a math teacher 138 00:08:23,360 --> 00:08:27,800 Speaker 1: and I it was my most hated subject. And to say, 139 00:08:27,840 --> 00:08:30,920 Speaker 1: my mom's always like, you know, the funniest thing is 140 00:08:30,920 --> 00:08:34,120 Speaker 1: is the one of my children that uses geometry all 141 00:08:34,200 --> 00:08:37,680 Speaker 1: day long, is you. All I do is math, and 142 00:08:37,760 --> 00:08:41,479 Speaker 1: all the design for juries constantly math, and it's precise 143 00:08:41,720 --> 00:08:45,559 Speaker 1: and it has to be exact, and um, it's very specific, 144 00:08:45,720 --> 00:08:50,120 Speaker 1: and so it is an extremely weird just talking about 145 00:08:50,120 --> 00:08:54,040 Speaker 1: this yesterday there's no room for air in jury. The 146 00:08:54,120 --> 00:08:57,480 Speaker 1: materials are not forgiving. So it's the engineering aspect of 147 00:08:57,520 --> 00:09:00,280 Speaker 1: it is a huge part. I mean you consider how 148 00:09:00,480 --> 00:09:04,920 Speaker 1: delicate it all is, and it's delicate, it's expensive, it 149 00:09:04,960 --> 00:09:07,839 Speaker 1: can be you know, you can ruin the materials if 150 00:09:07,840 --> 00:09:12,600 Speaker 1: you're not working slowly and focused. It's challenging at times, 151 00:09:12,679 --> 00:09:16,840 Speaker 1: it's very frustrating. What was it like when you left 152 00:09:17,000 --> 00:09:19,199 Speaker 1: New York and you mentioned that you went to San Francisco. 153 00:09:20,400 --> 00:09:25,240 Speaker 1: You you trained with this master jeweler. What happened? How 154 00:09:25,280 --> 00:09:27,320 Speaker 1: do you show up? It's in my brain it's like 155 00:09:27,320 --> 00:09:29,640 Speaker 1: the what's the what's the Disney movie Fantasia? When he 156 00:09:29,640 --> 00:09:31,920 Speaker 1: shows up to be the apprentice, you know, and you 157 00:09:31,960 --> 00:09:35,080 Speaker 1: have to just figure out how to how to learn 158 00:09:35,160 --> 00:09:39,120 Speaker 1: this major trade. Yeah, I mean I was very bad 159 00:09:39,160 --> 00:09:42,840 Speaker 1: at first. What do you mean? I was very bad 160 00:09:43,040 --> 00:09:48,320 Speaker 1: at at making fine drewey physically by hand. Um. So 161 00:09:48,400 --> 00:09:51,200 Speaker 1: it was real love hate relationship for me. And there 162 00:09:51,240 --> 00:09:54,000 Speaker 1: was definitely moments where I was like, am I Am 163 00:09:54,040 --> 00:09:56,400 Speaker 1: I in the right place here? You know? Do I 164 00:09:56,480 --> 00:09:59,880 Speaker 1: need to learn the technical design in order to do 165 00:10:00,000 --> 00:10:02,760 Speaker 1: Signed Joey? Because I think a lot of designers do 166 00:10:02,840 --> 00:10:04,959 Speaker 1: and a lot of designers, don't you know. And I 167 00:10:05,000 --> 00:10:09,880 Speaker 1: always was really focused on believing that I needed to 168 00:10:09,960 --> 00:10:13,280 Speaker 1: learn every single aspect about something in order to do 169 00:10:13,360 --> 00:10:16,960 Speaker 1: it fully and to do it to its complete potential. 170 00:10:17,280 --> 00:10:20,880 Speaker 1: And so when you say that, just what you mean 171 00:10:20,960 --> 00:10:24,680 Speaker 1: by jewelers who learned technical design and then the people 172 00:10:24,720 --> 00:10:27,000 Speaker 1: who don't. I'm processing in real time here. Sorry, I 173 00:10:27,200 --> 00:10:30,000 Speaker 1: keep pausing because I'm thinking about how to ask this question. 174 00:10:30,720 --> 00:10:33,240 Speaker 1: But what you mean is there are some jewelers who 175 00:10:33,280 --> 00:10:37,520 Speaker 1: design and then take things to the technical master and say, 176 00:10:37,520 --> 00:10:40,640 Speaker 1: how can you make my design a reality? Yes, and 177 00:10:40,679 --> 00:10:44,760 Speaker 1: you wanted to do both? Yeah, I believed, And it 178 00:10:44,800 --> 00:10:47,520 Speaker 1: could be right or it could be wrong. Um. But 179 00:10:47,720 --> 00:10:51,040 Speaker 1: I believe that in order to be able to design 180 00:10:51,160 --> 00:10:55,520 Speaker 1: something extremely well, you have to be able to understand 181 00:10:55,520 --> 00:10:58,880 Speaker 1: how to make it um. And I've actually experienced that firsthand. 182 00:10:59,000 --> 00:11:03,240 Speaker 1: When I first started designing jewelry, I wasn't using my 183 00:11:03,320 --> 00:11:07,120 Speaker 1: skills to create technical renderings. I was just drawing something 184 00:11:07,120 --> 00:11:09,600 Speaker 1: that I thought would be pretty. And the problem is 185 00:11:09,600 --> 00:11:11,320 Speaker 1: is that you run into these challenges of well, that 186 00:11:11,360 --> 00:11:14,480 Speaker 1: can't be made like that, or it's not gonna function correctly, 187 00:11:14,559 --> 00:11:18,640 Speaker 1: or won't last forever or the materials don't won't work 188 00:11:18,679 --> 00:11:20,600 Speaker 1: like that, or it ends up not looking the way 189 00:11:20,840 --> 00:11:24,240 Speaker 1: you had imationed it. And so for me, in order 190 00:11:24,280 --> 00:11:28,000 Speaker 1: to be able to create something, I had to understand 191 00:11:28,120 --> 00:11:31,480 Speaker 1: like how to make it from scratch by myself at 192 00:11:31,480 --> 00:11:34,559 Speaker 1: a jewelry bench. And so I think that, you know, 193 00:11:35,240 --> 00:11:37,880 Speaker 1: it's really helpful for me because now when I sketch, 194 00:11:38,600 --> 00:11:41,560 Speaker 1: I draw the piece, I do a technical rendering, and 195 00:11:41,600 --> 00:11:45,679 Speaker 1: the piece comes back, you know, exactly as I want it. 196 00:11:45,760 --> 00:11:51,520 Speaker 1: And I think, for you know, that's like the goal. Yeah, 197 00:11:51,760 --> 00:11:53,920 Speaker 1: I just love how mathematical it is. I love that. 198 00:11:54,520 --> 00:11:58,600 Speaker 1: Actually you've picked a career in stem yes, you know, yes, 199 00:11:58,720 --> 00:12:00,360 Speaker 1: and and people might not think of it that I 200 00:12:00,559 --> 00:12:03,360 Speaker 1: was early to that trend. I love it. I love it. 201 00:12:03,840 --> 00:12:06,520 Speaker 1: So where do you go from San Francisco? What happens next? 202 00:12:06,800 --> 00:12:10,920 Speaker 1: So I went to San Francisco, and then I was 203 00:12:11,120 --> 00:12:14,240 Speaker 1: always planning and so at this so I finished the 204 00:12:14,320 --> 00:12:18,520 Speaker 1: jewelry program there and I'm twenty one years old. Um, 205 00:12:18,720 --> 00:12:23,200 Speaker 1: I planned on immediately starting my own collection, which would 206 00:12:23,240 --> 00:12:30,120 Speaker 1: have been a massive disaster because I was young and 207 00:12:30,880 --> 00:12:34,560 Speaker 1: I didn't understand now that I know what I know, 208 00:12:35,000 --> 00:12:38,360 Speaker 1: I didn't understand anything about business I understood nothing about 209 00:12:38,440 --> 00:12:43,280 Speaker 1: the jewelry business, didn't know anything about money, hardly knew 210 00:12:43,480 --> 00:12:48,480 Speaker 1: how to get myself onto schedule. So luckily I was 211 00:12:48,559 --> 00:12:51,840 Speaker 1: offered by a family friend a job working for his 212 00:12:52,080 --> 00:12:56,840 Speaker 1: parents jewelry licensing company. And of course in twenty one, 213 00:12:57,040 --> 00:13:00,560 Speaker 1: I don't have any money, and I was like perfect, 214 00:13:00,720 --> 00:13:02,560 Speaker 1: and it was in Los Angeles, So that was what 215 00:13:02,640 --> 00:13:06,079 Speaker 1: brought me back to Los Angeles right after San Francisco, 216 00:13:06,120 --> 00:13:09,640 Speaker 1: and I started working for a licensing company where I 217 00:13:09,679 --> 00:13:14,600 Speaker 1: designed everything from fine jewelry, costume jewelry you know QVC 218 00:13:15,679 --> 00:13:20,440 Speaker 1: every like, every single the most extremes of design, from 219 00:13:20,480 --> 00:13:24,880 Speaker 1: the least expensive and most mass produced to the one 220 00:13:24,920 --> 00:13:27,360 Speaker 1: off pieces at the highest price points. And I got 221 00:13:27,400 --> 00:13:31,400 Speaker 1: to realize very quickly. Um, this was sort of like 222 00:13:31,440 --> 00:13:34,920 Speaker 1: a next level of school. And now you know, I 223 00:13:35,000 --> 00:13:39,080 Speaker 1: learned how to draw the jew designs correctly. I learned 224 00:13:39,120 --> 00:13:41,840 Speaker 1: how to make jewelry by by hands, and now it's 225 00:13:41,840 --> 00:13:44,720 Speaker 1: going to learn how to be in the business of 226 00:13:44,800 --> 00:13:47,840 Speaker 1: manufacturing jewelry. And I learned how to be UM. I 227 00:13:47,880 --> 00:13:50,120 Speaker 1: was in charge of the product development, so I worked 228 00:13:50,120 --> 00:13:54,280 Speaker 1: with the factories and I had an in depth experience 229 00:13:54,280 --> 00:13:58,080 Speaker 1: of every single piece of fine jewelry and costume jury. 230 00:13:58,400 --> 00:14:09,520 Speaker 1: That's so cool. Can you tell us anything about what 231 00:14:09,679 --> 00:14:12,600 Speaker 1: you were designing, who you were designing for. Is there 232 00:14:12,720 --> 00:14:14,320 Speaker 1: is there something that stands out as one of your 233 00:14:14,320 --> 00:14:16,080 Speaker 1: favorite things you ever got to make while you were 234 00:14:16,120 --> 00:14:19,960 Speaker 1: in that licensing space. So I worked in two different 235 00:14:19,960 --> 00:14:25,600 Speaker 1: I worked for two different licensing companies, and I, you know, 236 00:14:25,640 --> 00:14:27,520 Speaker 1: then worked for a fine jewelry company, and then I 237 00:14:27,560 --> 00:14:30,000 Speaker 1: worked out on my own, and I think I worked 238 00:14:30,000 --> 00:14:35,200 Speaker 1: on everything from Playboy licensing jelry to Disney to House 239 00:14:35,240 --> 00:14:38,280 Speaker 1: of Harlowe, and then I started working with Heidi Klum 240 00:14:38,360 --> 00:14:42,760 Speaker 1: and a lot of different celebrities. And I love design 241 00:14:42,880 --> 00:14:46,760 Speaker 1: and I love living through a process of creating a collection. 242 00:14:46,920 --> 00:14:50,320 Speaker 1: And so for me, it wasn't one collection that was 243 00:14:50,440 --> 00:14:53,840 Speaker 1: the most exciting. It was getting to know these different 244 00:14:53,840 --> 00:14:56,960 Speaker 1: women and men and what they had a vision for 245 00:14:57,560 --> 00:15:02,880 Speaker 1: and being able to translate what they were saying into 246 00:15:02,960 --> 00:15:06,240 Speaker 1: actual designs that would resonate with me, because I always 247 00:15:06,440 --> 00:15:08,280 Speaker 1: had to like them and think they were cool, but 248 00:15:08,400 --> 00:15:11,600 Speaker 1: also that that person would like and think was cool, 249 00:15:11,640 --> 00:15:14,360 Speaker 1: and so I just love and then also a piece 250 00:15:14,360 --> 00:15:16,840 Speaker 1: that would be successful for sales and the brand. So 251 00:15:17,000 --> 00:15:21,160 Speaker 1: I loved assuming these different roles. It's actually one of 252 00:15:21,160 --> 00:15:23,560 Speaker 1: the things that I missed the most, and I kept 253 00:15:23,600 --> 00:15:26,640 Speaker 1: it in the last line because the last line had 254 00:15:26,720 --> 00:15:29,080 Speaker 1: to be a lot of different styles. It couldn't be 255 00:15:29,200 --> 00:15:32,640 Speaker 1: just one style because that would be that would never 256 00:15:32,680 --> 00:15:36,080 Speaker 1: be fulfilling for me. And that I love about jewelry 257 00:15:36,080 --> 00:15:38,400 Speaker 1: and design that you can make so many different kinds 258 00:15:38,400 --> 00:15:42,360 Speaker 1: of things and the possibilities are endless. So I loved 259 00:15:42,360 --> 00:15:44,360 Speaker 1: working with all of them, even the brands that were 260 00:15:44,360 --> 00:15:48,040 Speaker 1: the furthest away from my personal style. Who are some 261 00:15:48,120 --> 00:15:51,600 Speaker 1: of my favorite ones? And I think that really good 262 00:15:51,640 --> 00:15:55,440 Speaker 1: designers can do that, you know, I think about someone 263 00:15:55,480 --> 00:15:59,320 Speaker 1: like a Christian Lubutans this the celebrity designer of the 264 00:15:59,320 --> 00:16:03,760 Speaker 1: shoe world totally, and you know he makes giant platform 265 00:16:03,920 --> 00:16:10,040 Speaker 1: stiletto Swarovski crystal encrusted like zany heels, and then also 266 00:16:10,120 --> 00:16:13,240 Speaker 1: will do like a low kitten heel in you know, 267 00:16:13,280 --> 00:16:16,560 Speaker 1: a flesh toned leather and one looks like it should 268 00:16:16,560 --> 00:16:19,000 Speaker 1: be on Jackie Oh, and one looks like it was 269 00:16:19,080 --> 00:16:21,200 Speaker 1: designed and probably was for like one of j Loo's 270 00:16:21,240 --> 00:16:27,000 Speaker 1: Vegas shows. But he dresses or envisions these things to 271 00:16:27,120 --> 00:16:30,840 Speaker 1: dress every kind of woman. Are you a rock star, 272 00:16:31,040 --> 00:16:34,800 Speaker 1: Are you a politician? Are you whatever? And I think 273 00:16:34,840 --> 00:16:37,280 Speaker 1: that's actually such a skill set to be able to 274 00:16:37,360 --> 00:16:39,920 Speaker 1: sit at the helm of something and say whether or 275 00:16:39,960 --> 00:16:41,840 Speaker 1: not this is for me. I know what kind of 276 00:16:41,840 --> 00:16:44,920 Speaker 1: woman this is for. I know whose taste this matches 277 00:16:45,000 --> 00:16:48,120 Speaker 1: up to. Yes, and for me, like I even like 278 00:16:48,240 --> 00:16:52,560 Speaker 1: to pretend, you know, all develop fake people who are 279 00:16:52,600 --> 00:16:56,920 Speaker 1: sort of the style ambassadors of the eight or so 280 00:16:57,040 --> 00:17:01,120 Speaker 1: different styles that I design into, and I'll imagine them 281 00:17:01,120 --> 00:17:03,320 Speaker 1: and what else they're wearing and where they're wearing it, 282 00:17:03,440 --> 00:17:05,440 Speaker 1: and how they're going to wear it, and what they're 283 00:17:05,480 --> 00:17:09,199 Speaker 1: doing physically that's gonna maybe affect the size of the 284 00:17:09,200 --> 00:17:11,760 Speaker 1: piece that they're wearing or the color of the jewelry 285 00:17:11,800 --> 00:17:15,440 Speaker 1: that they're wearing, depending on you know, their personalities or 286 00:17:15,720 --> 00:17:19,280 Speaker 1: personality types would be similar. So that is so fascinating 287 00:17:19,320 --> 00:17:24,600 Speaker 1: to me. It's almost yes, it's not like I feel 288 00:17:24,640 --> 00:17:29,520 Speaker 1: like for me at least, design is a lot of 289 00:17:29,560 --> 00:17:33,400 Speaker 1: imagination and becoming other people and becoming other things and 290 00:17:33,840 --> 00:17:37,199 Speaker 1: trying to you kind of step out of yourself and 291 00:17:37,200 --> 00:17:39,080 Speaker 1: then you step back into yourself and you try to 292 00:17:39,119 --> 00:17:41,639 Speaker 1: make it all work. I like to try to make 293 00:17:41,680 --> 00:17:43,520 Speaker 1: it all work for everyone. Which I feel like is 294 00:17:43,800 --> 00:17:49,160 Speaker 1: a challenge but also very fulfilling. I can't I'm so 295 00:17:49,200 --> 00:17:53,119 Speaker 1: obsessed with that idea of these these sort of eight 296 00:17:53,240 --> 00:17:57,240 Speaker 1: women are there are there descriptors of any of them 297 00:17:57,240 --> 00:18:00,240 Speaker 1: that you can give to us? Not really, I mean 298 00:18:00,400 --> 00:18:03,439 Speaker 1: there's sort of you know, there's of course a woman 299 00:18:03,520 --> 00:18:07,400 Speaker 1: who is and there's so many different factors. But there's 300 00:18:07,400 --> 00:18:10,640 Speaker 1: a woman who's more modern, and there's a woman who 301 00:18:11,240 --> 00:18:15,720 Speaker 1: likes a little bit more sparkle. There's somebody who's loves 302 00:18:15,720 --> 00:18:19,880 Speaker 1: to accessorize. There's somebody who's more bohemian and more sentimental, 303 00:18:20,040 --> 00:18:22,600 Speaker 1: and then there are people who have a little more edge, 304 00:18:22,920 --> 00:18:26,080 Speaker 1: and I think within all of those styles, but then 305 00:18:26,320 --> 00:18:28,880 Speaker 1: there's somebody who's a mom. And any of those women 306 00:18:28,920 --> 00:18:30,760 Speaker 1: could be a mom, so then they need to have 307 00:18:31,160 --> 00:18:33,359 Speaker 1: drewey that they don't have to be so careful with. 308 00:18:33,560 --> 00:18:37,920 Speaker 1: And then there's within that there's women who are sixteen, 309 00:18:37,960 --> 00:18:40,240 Speaker 1: and there's women who are thirty, and there's women who 310 00:18:40,240 --> 00:18:42,919 Speaker 1: are fifty and women who are seventy, and all of 311 00:18:42,960 --> 00:18:49,160 Speaker 1: these different life stages and experiences and styles play into 312 00:18:49,240 --> 00:18:54,240 Speaker 1: creating all of these types within these styles. So you know, 313 00:18:54,320 --> 00:18:56,960 Speaker 1: within like a modern collection that I'll do that lives 314 00:18:56,960 --> 00:19:00,080 Speaker 1: within the classics. I'll make sure that there's pieces for 315 00:19:00,880 --> 00:19:03,159 Speaker 1: the girl who's buying her first pair of earrings, and 316 00:19:03,200 --> 00:19:05,720 Speaker 1: then I'll make sure that there's pieces within that style 317 00:19:05,840 --> 00:19:08,520 Speaker 1: for the woman who doesn't ever want to take off 318 00:19:08,520 --> 00:19:10,359 Speaker 1: her jewelry and wants to live in it, but also 319 00:19:10,440 --> 00:19:12,480 Speaker 1: wants to pass it down, you know, to her child, 320 00:19:13,040 --> 00:19:16,359 Speaker 1: and then for the person who's receiving it as a 321 00:19:16,400 --> 00:19:19,760 Speaker 1: gift for a seventieth wedding anniverse arry or whatever. You know. 322 00:19:19,960 --> 00:19:23,359 Speaker 1: I it's going to be a substantial piece to add 323 00:19:23,400 --> 00:19:26,840 Speaker 1: to a very well versed collection. And it's funny. The 324 00:19:26,840 --> 00:19:28,280 Speaker 1: reason why I say I can't speak to it, and 325 00:19:28,280 --> 00:19:31,200 Speaker 1: I guess I can. I just don't usually because it's 326 00:19:31,240 --> 00:19:33,879 Speaker 1: just this web that I that I see and I should. 327 00:19:33,960 --> 00:19:36,000 Speaker 1: Now I want to write it all down while we're 328 00:19:36,000 --> 00:19:38,960 Speaker 1: talking about this. Um, well, this will be recorded, so 329 00:19:39,040 --> 00:19:43,560 Speaker 1: I'll just have perfect um. I see them and I 330 00:19:43,600 --> 00:19:47,639 Speaker 1: know them so well, and they're so fluid as different 331 00:19:47,680 --> 00:19:53,200 Speaker 1: types of people. But I I do love to design 332 00:19:53,280 --> 00:19:58,480 Speaker 1: into what I think are these really different and amazing 333 00:19:58,600 --> 00:20:02,600 Speaker 1: style apes and then see like who they are. Because 334 00:20:02,840 --> 00:20:09,200 Speaker 1: it's funny, everyone ends up being everything the most fashion 335 00:20:09,359 --> 00:20:14,960 Speaker 1: forward woman and then the most conservative always end up 336 00:20:15,000 --> 00:20:17,400 Speaker 1: liking one of the same pieces too. So it's cool 337 00:20:17,440 --> 00:20:20,480 Speaker 1: to try to find like what peace are you gonna love? 338 00:20:20,760 --> 00:20:22,919 Speaker 1: Are you're gonna love, You're gonna love? What are we 339 00:20:23,000 --> 00:20:26,680 Speaker 1: all gonna love? Even though we have very different spending powers, 340 00:20:26,800 --> 00:20:31,080 Speaker 1: life stages, you know styles, you know function, but what 341 00:20:31,200 --> 00:20:33,960 Speaker 1: can what can we create that speaks to everyone? And 342 00:20:34,000 --> 00:20:37,160 Speaker 1: that's something really interesting when you talk about the differentiation 343 00:20:37,200 --> 00:20:42,880 Speaker 1: of spending power, because finance is a big part of this, 344 00:20:43,040 --> 00:20:46,280 Speaker 1: not only in what is accessible to us, but also 345 00:20:46,359 --> 00:20:48,719 Speaker 1: in how you start a business totally, and we know 346 00:20:48,800 --> 00:20:53,640 Speaker 1: that women founders get so much less funding than men. 347 00:20:54,240 --> 00:20:57,760 Speaker 1: And so I am curious as as we're in the 348 00:20:57,920 --> 00:21:01,479 Speaker 1: sort of creative and experiential face about what you do 349 00:21:02,640 --> 00:21:04,960 Speaker 1: when you came back here when you were working for 350 00:21:05,040 --> 00:21:08,080 Speaker 1: that licensing company, how do you make the decision to 351 00:21:08,119 --> 00:21:11,000 Speaker 1: go out on your own and how do you start 352 00:21:11,040 --> 00:21:16,639 Speaker 1: a business? Like, how do you yeah do it? How 353 00:21:16,680 --> 00:21:21,080 Speaker 1: do you leap? So I didn't leap for a very 354 00:21:21,119 --> 00:21:26,200 Speaker 1: long time, and for a long period of time I 355 00:21:26,240 --> 00:21:29,240 Speaker 1: convinced myself that I was the creative and that I 356 00:21:29,280 --> 00:21:35,280 Speaker 1: wasn't able to handle business. Decisions or structuring a company, 357 00:21:35,320 --> 00:21:40,359 Speaker 1: and I wasn't able to responsibly handle a business because 358 00:21:40,400 --> 00:21:43,439 Speaker 1: I'm a designer. I'm not trained in business, and I 359 00:21:43,440 --> 00:21:46,119 Speaker 1: don't know necessarily why I thought that, but I always 360 00:21:46,160 --> 00:21:49,119 Speaker 1: thought I needed somebody else to do that part for me, 361 00:21:49,160 --> 00:21:51,480 Speaker 1: and I could just do the design. But as I 362 00:21:51,520 --> 00:21:54,760 Speaker 1: got older, and as I worked for longer, and I 363 00:21:54,960 --> 00:21:59,160 Speaker 1: became more educated in the space, and I saw things 364 00:21:59,240 --> 00:22:03,040 Speaker 1: succeed and I saw things fail, and I saw different 365 00:22:03,040 --> 00:22:08,160 Speaker 1: types of people run different types of businesses, and I 366 00:22:08,240 --> 00:22:12,680 Speaker 1: gained more confidence to speak my own voice, win or lose, 367 00:22:13,160 --> 00:22:17,120 Speaker 1: and so decided ultimately to take a risk. And throughout 368 00:22:17,119 --> 00:22:20,919 Speaker 1: all of this I met my husband and we got married, 369 00:22:21,000 --> 00:22:24,000 Speaker 1: and my husband is the co founder of a company, 370 00:22:24,160 --> 00:22:31,159 Speaker 1: and he was extremely supportive. He understood finances and taught 371 00:22:31,160 --> 00:22:35,200 Speaker 1: me about how I can how we can finance the business, 372 00:22:35,280 --> 00:22:38,919 Speaker 1: and you know, he really helped me to launch the 373 00:22:38,960 --> 00:22:41,919 Speaker 1: company by seeing, you know, I was working. I had 374 00:22:41,920 --> 00:22:44,040 Speaker 1: a consulting business at the end where I was just 375 00:22:44,240 --> 00:22:47,480 Speaker 1: selling I was selling hundreds of designs a year, and 376 00:22:48,520 --> 00:22:52,840 Speaker 1: he was just like, just just do it like you 377 00:22:52,920 --> 00:22:55,600 Speaker 1: have it. There's you you know what to do, because 378 00:22:55,600 --> 00:22:59,119 Speaker 1: I would be like, you know, I don't understand why 379 00:22:59,160 --> 00:23:03,199 Speaker 1: somebody doesn't start a fine jewelry business that's direct to 380 00:23:03,280 --> 00:23:08,560 Speaker 1: consumer that has you know, accessible because jewel is expensive, 381 00:23:08,600 --> 00:23:12,200 Speaker 1: so it's not really affordable, but as accessible as possible 382 00:23:12,440 --> 00:23:16,119 Speaker 1: pricing with great design. You'll be like, why don't you 383 00:23:16,160 --> 00:23:25,160 Speaker 1: do it? And then together we started the business and 384 00:23:25,240 --> 00:23:27,399 Speaker 1: do you have to if you don't mind me asking? 385 00:23:28,320 --> 00:23:31,880 Speaker 1: You know, you talk about direct to consumer, which for 386 00:23:31,960 --> 00:23:34,959 Speaker 1: you know, anyone listening when you hear business people talk 387 00:23:35,000 --> 00:23:37,720 Speaker 1: about D two C, that's what that means. So dtwo 388 00:23:37,720 --> 00:23:40,560 Speaker 1: C means direct to consumer, which means you're taking out 389 00:23:40,960 --> 00:23:47,240 Speaker 1: huge cost inflations of the sort of middleman of the 390 00:23:47,400 --> 00:23:51,760 Speaker 1: location or the partnering with a store or whatever. And 391 00:23:52,160 --> 00:23:55,800 Speaker 1: I'm curious. You look at a DTC model you say, Okay, 392 00:23:56,359 --> 00:23:58,159 Speaker 1: I want to do this. I want to start a 393 00:23:58,320 --> 00:24:02,240 Speaker 1: fine line that is much more accessible that doesn't have 394 00:24:02,320 --> 00:24:05,560 Speaker 1: a three mark up like so many of the brands 395 00:24:05,560 --> 00:24:07,320 Speaker 1: that we all know by name who I won't mention, 396 00:24:08,160 --> 00:24:14,080 Speaker 1: And you want to make real quality pieces more accessible 397 00:24:14,119 --> 00:24:19,880 Speaker 1: to the every day girl woman you know, seventy conservative, 398 00:24:20,320 --> 00:24:22,840 Speaker 1: fashion forward, all the all the women we just talked about. 399 00:24:23,520 --> 00:24:26,720 Speaker 1: Do you do you do a raise, do you take 400 00:24:26,760 --> 00:24:29,680 Speaker 1: out a small business loan? Do you what? What are 401 00:24:29,760 --> 00:24:33,760 Speaker 1: some of the sort of tips that you might have 402 00:24:33,880 --> 00:24:36,400 Speaker 1: for women who might be listening thinking about starting their 403 00:24:36,440 --> 00:24:42,000 Speaker 1: own business. Well, I think for us, we chose to 404 00:24:42,080 --> 00:24:45,280 Speaker 1: bootstrap the company on our own, and we chose to 405 00:24:45,400 --> 00:24:50,240 Speaker 1: not take investment initially, how that you could remain the 406 00:24:50,320 --> 00:24:53,960 Speaker 1: own exact company got it at least in its early stages, 407 00:24:54,000 --> 00:24:56,800 Speaker 1: so that I felt for me that it made the 408 00:24:56,800 --> 00:25:01,320 Speaker 1: most sense to be able to remain income, fleet control 409 00:25:01,359 --> 00:25:03,240 Speaker 1: of the vision of the company. That's not to say 410 00:25:03,280 --> 00:25:05,440 Speaker 1: that this is the right way to do it, because 411 00:25:05,520 --> 00:25:08,320 Speaker 1: I think that businesses are built differently and successfully all 412 00:25:08,359 --> 00:25:14,119 Speaker 1: the time. For me as a creative and from my 413 00:25:14,240 --> 00:25:16,879 Speaker 1: husband as a creative, I feel like it was the 414 00:25:16,920 --> 00:25:21,920 Speaker 1: best path for us because initially, we in many areas, 415 00:25:22,119 --> 00:25:24,200 Speaker 1: wanted to be able to do it exactly the way 416 00:25:24,240 --> 00:25:28,119 Speaker 1: we saw because we believed in the end result. And 417 00:25:28,160 --> 00:25:30,120 Speaker 1: I think that that's a great way to do It's 418 00:25:30,119 --> 00:25:32,680 Speaker 1: also a very stressful way to do it. We were 419 00:25:32,960 --> 00:25:35,560 Speaker 1: just on a call this morning talking about this how 420 00:25:36,359 --> 00:25:41,080 Speaker 1: as an entrepreneur and as you know, somebody who's bootstrapping 421 00:25:41,119 --> 00:25:44,800 Speaker 1: their own business over the course of an hour or 422 00:25:44,920 --> 00:25:48,080 Speaker 1: one day, you know, should we take funding, should we 423 00:25:48,080 --> 00:25:50,280 Speaker 1: should we sell the company? Like you know, there's so 424 00:25:50,359 --> 00:25:53,320 Speaker 1: much emotional and obviously it always comes back to know, 425 00:25:54,000 --> 00:25:56,000 Speaker 1: this is exactly how we wanted it to be, but 426 00:25:56,119 --> 00:25:59,760 Speaker 1: it's it's for us. It's all on the line. But 427 00:25:59,800 --> 00:26:01,800 Speaker 1: it's always all on the line. If it wasn't all 428 00:26:01,840 --> 00:26:05,359 Speaker 1: on the line, I wouldn't be into it, Like, I 429 00:26:05,440 --> 00:26:07,639 Speaker 1: would never work. People are like, well, how is it 430 00:26:07,680 --> 00:26:11,639 Speaker 1: working with your husband? I would never work this. I 431 00:26:11,680 --> 00:26:14,800 Speaker 1: couldn't work this hard for somebody who wasn't Like, it's 432 00:26:15,080 --> 00:26:19,320 Speaker 1: all encompassing, and I think like the sharing of the 433 00:26:19,440 --> 00:26:22,400 Speaker 1: goal and for and for us to work this hard 434 00:26:22,440 --> 00:26:25,919 Speaker 1: and put this much into something hopefully to be able 435 00:26:26,040 --> 00:26:29,480 Speaker 1: to enjoy the success of it together. And you know, 436 00:26:29,560 --> 00:26:33,000 Speaker 1: this is not to say that that this is the 437 00:26:33,040 --> 00:26:35,760 Speaker 1: only way to do it. And I think that for 438 00:26:35,760 --> 00:26:39,760 Speaker 1: for somebody who's starting, who wants to start a design 439 00:26:40,520 --> 00:26:44,400 Speaker 1: a geor design company or any design company, my advice 440 00:26:44,720 --> 00:26:48,600 Speaker 1: would be two, plan out how you want to do it, 441 00:26:49,040 --> 00:26:52,680 Speaker 1: and then figure out how you can get it done. 442 00:26:52,720 --> 00:26:55,440 Speaker 1: And however that is, whether that's taking out a line 443 00:26:55,440 --> 00:26:59,919 Speaker 1: of credit, whether that's getting an investor, whether it's bootstrap 444 00:27:00,080 --> 00:27:02,919 Speaker 1: it on your own and putting your own money. Anyway, 445 00:27:04,000 --> 00:27:06,760 Speaker 1: My biggest piece of advice is as long as you 446 00:27:06,840 --> 00:27:11,240 Speaker 1: have a strong voice for what you want to do, 447 00:27:12,119 --> 00:27:19,400 Speaker 1: and it's solving a problem or answering a question that 448 00:27:19,400 --> 00:27:23,840 Speaker 1: that that hasn't, in your opinion, been done to the 449 00:27:23,840 --> 00:27:27,280 Speaker 1: degree that should be. I think that it could be 450 00:27:27,280 --> 00:27:34,840 Speaker 1: successful anyway you started. When we talk about the business. 451 00:27:35,000 --> 00:27:36,919 Speaker 1: We've chucked on this a little bit. But one of 452 00:27:36,960 --> 00:27:39,840 Speaker 1: the things I love you have such frank conversations with 453 00:27:39,880 --> 00:27:45,240 Speaker 1: people about the cost of jewelry because it is something 454 00:27:45,280 --> 00:27:47,760 Speaker 1: I think most of us don't understand. Why does it 455 00:27:47,800 --> 00:27:51,159 Speaker 1: cost what it does and and how does all of 456 00:27:51,200 --> 00:27:53,639 Speaker 1: this work? And can you educate us about that a 457 00:27:53,640 --> 00:27:57,920 Speaker 1: little bit? Yeah? So you know, well, first and foremost 458 00:27:58,080 --> 00:28:02,760 Speaker 1: in fine drewy um, gold is a commodity and it's expensive. 459 00:28:03,600 --> 00:28:07,919 Speaker 1: There's no way around that. Um. Same with diamonds, you know, 460 00:28:08,000 --> 00:28:10,399 Speaker 1: So so the materials were working with their expensive I 461 00:28:10,440 --> 00:28:15,479 Speaker 1: think where the problem happens with people understanding, you know, 462 00:28:15,680 --> 00:28:18,920 Speaker 1: why does it go from you know, this initial cost 463 00:28:19,000 --> 00:28:23,800 Speaker 1: to this huge cost is I believe that the retail 464 00:28:23,880 --> 00:28:29,879 Speaker 1: model in fine drewelry is prohibitive to customers in other industries, 465 00:28:29,880 --> 00:28:32,439 Speaker 1: when they're selling something that has a very expensive cost. 466 00:28:33,200 --> 00:28:37,359 Speaker 1: Sometimes oftentimes they adjust their margin, so you're you're taking 467 00:28:37,400 --> 00:28:40,680 Speaker 1: a high margin may beyond something that costs five dollars 468 00:28:40,760 --> 00:28:46,959 Speaker 1: to make. You're raising it up, but the number is digestible. 469 00:28:47,560 --> 00:28:50,360 Speaker 1: When you're taking somebody that's something that costs five thousand 470 00:28:50,480 --> 00:28:57,480 Speaker 1: dollars to apply the same markup, it exponentially raises the cost. 471 00:28:57,600 --> 00:29:00,440 Speaker 1: And I think that's where things begin to fee. You'll 472 00:29:01,240 --> 00:29:08,120 Speaker 1: very inflated UM. And there's always been find drewy stores 473 00:29:08,640 --> 00:29:14,080 Speaker 1: that have better pricing UM and so I think that 474 00:29:14,080 --> 00:29:18,400 Speaker 1: that's even further this disconnect between you know, this is 475 00:29:18,640 --> 00:29:21,480 Speaker 1: at at this place, you can buy this for this 476 00:29:21,600 --> 00:29:23,920 Speaker 1: and then at this place you can buy this, you know, 477 00:29:24,080 --> 00:29:28,160 Speaker 1: for three times more. And in the past they haven't 478 00:29:28,200 --> 00:29:32,760 Speaker 1: been It adds confusion, but it hasn't been sort of equal. 479 00:29:32,800 --> 00:29:35,880 Speaker 1: The quality of the less expensive piece has always been 480 00:29:35,920 --> 00:29:40,000 Speaker 1: a little bit less. So I think consumers were kind 481 00:29:40,000 --> 00:29:41,840 Speaker 1: of confused, you know, well, do I go down there 482 00:29:41,840 --> 00:29:43,920 Speaker 1: and do I spend less? Is that what it really cost? 483 00:29:44,280 --> 00:29:47,080 Speaker 1: But it kind of looks a little worse, or you know, 484 00:29:47,440 --> 00:29:49,400 Speaker 1: am I going to shell it out and and pay 485 00:29:49,440 --> 00:29:51,720 Speaker 1: what I know is really a lot. But I think 486 00:29:51,760 --> 00:29:57,240 Speaker 1: the design is there, and so I think that um too. 487 00:29:57,440 --> 00:30:00,160 Speaker 1: You know, drew is really expensive. Gold is expensive. It's 488 00:30:00,280 --> 00:30:04,600 Speaker 1: really expensive right now find Drewy. It's not affordable. You 489 00:30:04,600 --> 00:30:08,000 Speaker 1: don't need it. It's a luxury. It's not it's never 490 00:30:08,000 --> 00:30:11,000 Speaker 1: going to be you know something You're like, oh, no problem, 491 00:30:11,440 --> 00:30:14,840 Speaker 1: you know, it's always an added plus. But with that 492 00:30:14,960 --> 00:30:20,640 Speaker 1: all said, for us creating the the brand that was 493 00:30:20,840 --> 00:30:25,680 Speaker 1: essentially a wholesale brand to everyone, I think that people 494 00:30:26,720 --> 00:30:30,800 Speaker 1: um are becoming and definitely are becoming more confident in 495 00:30:30,880 --> 00:30:34,640 Speaker 1: buying over you know, the Internet, and they don't they 496 00:30:34,800 --> 00:30:39,440 Speaker 1: you know, they understand what a retail store, you know, 497 00:30:40,760 --> 00:30:43,200 Speaker 1: what happens to like a markup, and what happens to 498 00:30:43,360 --> 00:30:46,080 Speaker 1: a piece of jewelry. They're becoming more educated. Well, and 499 00:30:46,120 --> 00:30:48,600 Speaker 1: I think something so cool, because I've learned so much 500 00:30:48,640 --> 00:30:53,239 Speaker 1: from you, is is that essentially what you've created with 501 00:30:53,280 --> 00:30:56,959 Speaker 1: the DTC of the last line is that it is 502 00:30:58,040 --> 00:31:01,240 Speaker 1: pricing that would be considered whole sale. Like you, the 503 00:31:01,320 --> 00:31:06,440 Speaker 1: jeweler would sell to the big department store for the 504 00:31:06,520 --> 00:31:09,480 Speaker 1: cost that pieces are on your website, and then the 505 00:31:09,520 --> 00:31:11,720 Speaker 1: department store would market up to make their margin. But 506 00:31:11,760 --> 00:31:14,239 Speaker 1: now we the customer, can just buy directly from you 507 00:31:15,080 --> 00:31:17,800 Speaker 1: and it it takes so much of that inflation out 508 00:31:17,840 --> 00:31:19,960 Speaker 1: for us. And you're right, it's not to say it's 509 00:31:19,960 --> 00:31:24,160 Speaker 1: not expensive. But when I think about how to be 510 00:31:24,240 --> 00:31:29,080 Speaker 1: the whole woman that is my goal to be, I 511 00:31:29,160 --> 00:31:32,520 Speaker 1: think about all the aspects of my life and how 512 00:31:32,560 --> 00:31:34,680 Speaker 1: I want to feel and how I want to dress 513 00:31:34,760 --> 00:31:38,240 Speaker 1: and what makes me feel good, and also what isn't 514 00:31:38,320 --> 00:31:42,240 Speaker 1: causing collateral damage for my own sort of personal identity 515 00:31:42,360 --> 00:31:44,719 Speaker 1: out there in the ripple effect of it in the world. 516 00:31:45,280 --> 00:31:50,200 Speaker 1: And when I think about consuming less and investing smarter, 517 00:31:50,640 --> 00:31:54,200 Speaker 1: even things like earrings, I think about them as an investment. 518 00:31:54,240 --> 00:31:58,760 Speaker 1: Now I'm not going to buy the random thing that 519 00:31:58,920 --> 00:32:03,520 Speaker 1: is like the fast fast in version anymore. I buy 520 00:32:03,640 --> 00:32:06,920 Speaker 1: less and I invest better. So like it's funny, I'm 521 00:32:06,960 --> 00:32:09,440 Speaker 1: grabbing my ears as though you guys can't see me. 522 00:32:09,520 --> 00:32:12,560 Speaker 1: This is still but like all my earrings that I'm 523 00:32:12,560 --> 00:32:18,080 Speaker 1: wearing today actually are yours. And I have collected these 524 00:32:18,280 --> 00:32:20,040 Speaker 1: and some of them are sets, and some of them 525 00:32:20,080 --> 00:32:22,920 Speaker 1: are individuals, and some of them have little charms that 526 00:32:22,960 --> 00:32:24,680 Speaker 1: I can, you know, put on them and then take 527 00:32:24,720 --> 00:32:29,680 Speaker 1: all of them, which I love because they're interchangeable. I 528 00:32:29,760 --> 00:32:33,560 Speaker 1: have this sort of story and then I can play 529 00:32:33,600 --> 00:32:37,400 Speaker 1: within it. But what I've realized is that even as 530 00:32:37,400 --> 00:32:39,680 Speaker 1: a person, I thought they said this not queer. I 531 00:32:39,800 --> 00:32:43,400 Speaker 1: recently and I like died laughing. Um. J Vin was like, oh, 532 00:32:43,440 --> 00:32:46,040 Speaker 1: he's a quarter hoarder. Like he's a quarter of a hoarder, 533 00:32:46,120 --> 00:32:47,360 Speaker 1: and I was like, oh, I'm a little bit of 534 00:32:47,360 --> 00:32:51,360 Speaker 1: a quarter hoarder too, with stuff, especially, I think with fashion, 535 00:32:51,360 --> 00:32:53,280 Speaker 1: because everything comes back around, so I get parent I 536 00:32:53,280 --> 00:32:55,560 Speaker 1: did to get rid of anything. I'm much better the 537 00:32:55,640 --> 00:32:58,280 Speaker 1: last two years. I've started doing regular cleanouts of things, 538 00:32:58,280 --> 00:33:02,640 Speaker 1: and it's great. But um, I've realized that there's all 539 00:33:02,680 --> 00:33:05,240 Speaker 1: these things that I sort of have and have held 540 00:33:05,280 --> 00:33:07,920 Speaker 1: on too that I'm just not gonna wear because like 541 00:33:08,000 --> 00:33:12,440 Speaker 1: now I have my vibe and it feels nice to 542 00:33:12,560 --> 00:33:17,040 Speaker 1: have less, to have less, but better for it to 543 00:33:17,080 --> 00:33:20,600 Speaker 1: be precious and one of the things. And to not 544 00:33:20,680 --> 00:33:23,000 Speaker 1: feel I mean truly I would say this obviously without 545 00:33:23,000 --> 00:33:25,520 Speaker 1: you around, but to not feel like I got screwed, 546 00:33:25,840 --> 00:33:27,680 Speaker 1: to not feel like I went into a store and 547 00:33:27,680 --> 00:33:30,520 Speaker 1: and somebody sold me something for three times what it 548 00:33:30,520 --> 00:33:33,480 Speaker 1: should have cost. I know that I have this beautiful 549 00:33:33,520 --> 00:33:36,560 Speaker 1: handmade jewelry. It's amazing. I like it's a little bit 550 00:33:36,560 --> 00:33:40,680 Speaker 1: of an l a love story, and you know, it 551 00:33:40,720 --> 00:33:45,880 Speaker 1: feels fair. It feels fair for the the the luxury 552 00:33:45,960 --> 00:33:48,360 Speaker 1: of it, and and for the like, Yeah, I bought 553 00:33:48,400 --> 00:33:51,640 Speaker 1: that for myself at me, I adorned myself. It's Johnny 554 00:33:51,760 --> 00:33:55,560 Speaker 1: nineteen women. A lot of our customers feel that same 555 00:33:55,600 --> 00:33:59,720 Speaker 1: way and feel, you know, happy and proud of the 556 00:33:59,720 --> 00:34:03,080 Speaker 1: piece is that they collect for themselves. Obviously there's a 557 00:34:03,120 --> 00:34:08,080 Speaker 1: gift element of fine jury UM, but the majority of 558 00:34:08,080 --> 00:34:12,360 Speaker 1: our clients are buying for herself and she's you know, 559 00:34:12,920 --> 00:34:15,840 Speaker 1: getting an earring or a ring or a bracelet and 560 00:34:15,920 --> 00:34:18,440 Speaker 1: building a collection around it that she and she has 561 00:34:18,520 --> 00:34:22,160 Speaker 1: plans because they tell us about these, which I really love, UM, 562 00:34:22,200 --> 00:34:24,239 Speaker 1: plans to give it to her daughter. She's going to 563 00:34:24,320 --> 00:34:26,480 Speaker 1: buy this because later she's going to pass it down. 564 00:34:26,480 --> 00:34:29,279 Speaker 1: And I think that's a big thing for me that 565 00:34:29,320 --> 00:34:31,640 Speaker 1: I wanted to create with The last line was pieces 566 00:34:31,640 --> 00:34:34,799 Speaker 1: that can become your treasures, that have little charms that 567 00:34:34,800 --> 00:34:37,000 Speaker 1: you can wear different ways, that you can begin to 568 00:34:37,040 --> 00:34:41,160 Speaker 1: create memories with and around and then share them, you know, 569 00:34:41,320 --> 00:34:43,400 Speaker 1: later on, and have something that lasts and I have 570 00:34:43,520 --> 00:34:45,800 Speaker 1: come in and done quite a bit of gift shopping 571 00:34:45,880 --> 00:34:48,960 Speaker 1: and one of the cooler things, um, you know, and 572 00:34:49,000 --> 00:34:51,080 Speaker 1: obviously I know my girlfriends when I give them jewelry 573 00:34:51,120 --> 00:34:52,840 Speaker 1: really love it. But one of the things that was 574 00:34:53,000 --> 00:34:57,680 Speaker 1: so fun you make those um precious metal safety pin eerrings. 575 00:34:58,320 --> 00:35:02,120 Speaker 1: And my best friend Kenny is like actually super punk 576 00:35:02,200 --> 00:35:06,200 Speaker 1: rock um and has back from his punk band days 577 00:35:06,200 --> 00:35:08,640 Speaker 1: where he had a mohawk and huge gauges in his ears, 578 00:35:09,080 --> 00:35:12,360 Speaker 1: has gauge holes and he's worn a safety pin in 579 00:35:12,400 --> 00:35:14,440 Speaker 1: one of his gauge holes for years, but like an 580 00:35:14,440 --> 00:35:18,480 Speaker 1: actual safety pin from CBS. And so this year we 581 00:35:18,640 --> 00:35:20,680 Speaker 1: are birthdays are two days apart, so we celebrate our 582 00:35:20,680 --> 00:35:25,000 Speaker 1: birthday together every year because we're essentially siblings. And this 583 00:35:25,080 --> 00:35:28,240 Speaker 1: year on our birthday, I gave Kenny a solid gold 584 00:35:28,320 --> 00:35:30,919 Speaker 1: safety pin from you. And he was just like, oh 585 00:35:30,960 --> 00:35:33,840 Speaker 1: my god, I'm so bad and bougie, what's happening? And 586 00:35:33,880 --> 00:35:37,319 Speaker 1: I was like, look, we're adults. You need you need 587 00:35:37,360 --> 00:35:41,520 Speaker 1: an elevated punk rock fine jewelry moment. Happy birthday, brother. 588 00:35:41,960 --> 00:35:44,120 Speaker 1: And it's really cute because he's worn it every day 589 00:35:44,160 --> 00:35:47,520 Speaker 1: since and everywhere we go, people are like, your earrings 590 00:35:47,600 --> 00:35:52,120 Speaker 1: tight all cute. Yeah, it's you know, it's really it 591 00:35:52,160 --> 00:35:54,840 Speaker 1: feels good to have something special and I had something 592 00:35:55,320 --> 00:35:59,440 Speaker 1: of quality and that's fine. It's like, I love those stories. 593 00:35:59,560 --> 00:36:02,240 Speaker 1: Those are the best because I feel like creating pieces 594 00:36:02,280 --> 00:36:06,799 Speaker 1: that then create memories that you have forever. It's it's 595 00:36:06,840 --> 00:36:08,920 Speaker 1: awesome to be able to be party. It's so fun. 596 00:36:09,280 --> 00:36:12,960 Speaker 1: And you mentioned something and obviously, I mean I think 597 00:36:13,000 --> 00:36:16,080 Speaker 1: obviously I talk a lot about transparency across industries and 598 00:36:16,120 --> 00:36:18,400 Speaker 1: how I think it's so important, whether it's in you know, 599 00:36:18,480 --> 00:36:24,120 Speaker 1: tech or investing, finance, politics, and the transparency aspect of 600 00:36:24,160 --> 00:36:27,160 Speaker 1: the way that you allow your consumer into the conversation 601 00:36:27,840 --> 00:36:32,680 Speaker 1: about how you make something, why it costs, what it does, um, 602 00:36:32,719 --> 00:36:36,920 Speaker 1: what is accessible. All of that is really refreshing as 603 00:36:36,960 --> 00:36:40,040 Speaker 1: a person who feels often like I look at things 604 00:36:40,040 --> 00:36:41,920 Speaker 1: and go, I don't understand why this is the way 605 00:36:41,920 --> 00:36:44,839 Speaker 1: it is, and then I get crazy and go like 606 00:36:44,920 --> 00:36:48,960 Speaker 1: into an internet hole. And I'm curious because you you 607 00:36:49,000 --> 00:36:52,640 Speaker 1: said something earlier about how consumers have so much more 608 00:36:52,719 --> 00:36:58,480 Speaker 1: trust shopping online, and I'm wondering, in your years of 609 00:36:58,520 --> 00:37:03,160 Speaker 1: expertise here, how you've seen the jewelry industry shift since 610 00:37:03,280 --> 00:37:07,520 Speaker 1: online shopping has become such a big thing, but especially 611 00:37:07,560 --> 00:37:11,360 Speaker 1: since brand identity and larger conversation have been able to 612 00:37:11,440 --> 00:37:16,440 Speaker 1: establish themselves on social media, especially Instagram. You guys kill 613 00:37:16,480 --> 00:37:18,960 Speaker 1: it the last line. Instagram is my favorite thing. I think. 614 00:37:18,960 --> 00:37:21,680 Speaker 1: I'm sometimes I'm like, calm down. I don't need to 615 00:37:21,760 --> 00:37:23,880 Speaker 1: leave all I don't need to always leave an emoji 616 00:37:23,920 --> 00:37:26,520 Speaker 1: party about why I'm amazed by something. I just I 617 00:37:26,520 --> 00:37:29,960 Speaker 1: need to rein it in a little. But I'm I'm 618 00:37:30,000 --> 00:37:33,839 Speaker 1: I'm interested in that. You know. I think when I 619 00:37:33,960 --> 00:37:40,360 Speaker 1: first started UM working professionally in jewelry, it was at 620 00:37:40,400 --> 00:37:47,239 Speaker 1: the beginning of it was basically stores that had online 621 00:37:47,400 --> 00:37:49,840 Speaker 1: you know, they had like their inventory shown online and 622 00:37:49,880 --> 00:37:54,440 Speaker 1: it was super UM user unfriendly. You know, it was 623 00:37:54,520 --> 00:37:59,839 Speaker 1: right at the beginning. So UM, I think that over 624 00:38:00,160 --> 00:38:03,400 Speaker 1: you know, I've seen with there's been a lot of 625 00:38:03,400 --> 00:38:09,520 Speaker 1: different jewelry websites UM created regarding diamond pricing UM and 626 00:38:10,120 --> 00:38:14,680 Speaker 1: you know, sort of really bringing that process UM into 627 00:38:15,120 --> 00:38:19,000 Speaker 1: like a level and equal playing field. You know, I 628 00:38:19,080 --> 00:38:23,680 Speaker 1: actually learned a lot myself UM from some of these websites, 629 00:38:23,680 --> 00:38:28,279 Speaker 1: and I think what's been really great for customers and 630 00:38:28,280 --> 00:38:31,360 Speaker 1: I think what what luckily is something that's great. For 631 00:38:31,360 --> 00:38:33,920 Speaker 1: the last line is that there are so many online 632 00:38:33,960 --> 00:38:38,399 Speaker 1: resources now for people to be able to investigate find 633 00:38:38,480 --> 00:38:42,440 Speaker 1: Drewelry and the materials and you can really price compare 634 00:38:42,480 --> 00:38:45,640 Speaker 1: things UM and then it's a little and then you 635 00:38:45,640 --> 00:38:47,120 Speaker 1: can look at the pictures. Then you have to like 636 00:38:47,200 --> 00:38:51,000 Speaker 1: quality compare UM. And I think that there's so much 637 00:38:51,120 --> 00:38:57,919 Speaker 1: education available for people now UM pre purchase and it's 638 00:38:58,080 --> 00:39:01,640 Speaker 1: so accessible to them. You know, in a little deep 639 00:39:01,680 --> 00:39:05,799 Speaker 1: dive on your laptop at night, you can learn. I mean, 640 00:39:05,840 --> 00:39:08,279 Speaker 1: you can become a mini expert in something if you're 641 00:39:08,280 --> 00:39:11,920 Speaker 1: reading them right websites. And I think with all of 642 00:39:11,960 --> 00:39:16,560 Speaker 1: this information, you know, people now feel confident. And you know, 643 00:39:16,920 --> 00:39:21,880 Speaker 1: I think with the really the popularity of some of 644 00:39:21,920 --> 00:39:26,759 Speaker 1: these large DTC companies that have come up in the 645 00:39:26,840 --> 00:39:31,319 Speaker 1: last you know, six or seven years, there's been you know, 646 00:39:31,320 --> 00:39:34,920 Speaker 1: there's a lot of policies online that help people to 647 00:39:35,200 --> 00:39:40,640 Speaker 1: feel comfortable UM buying and that you know, UM you 648 00:39:40,680 --> 00:39:42,960 Speaker 1: can really provide a lot of information. And I think 649 00:39:42,960 --> 00:39:45,680 Speaker 1: with our website, the one thing that I have noticed, 650 00:39:45,840 --> 00:39:48,400 Speaker 1: you know, UM that was a big goal for us 651 00:39:48,560 --> 00:39:50,799 Speaker 1: was that we really wanted to be able to make 652 00:39:50,840 --> 00:39:53,960 Speaker 1: you even though we're direct to consumer online. We wanted 653 00:39:54,000 --> 00:39:57,239 Speaker 1: to make you feel like you're I R L. You know, 654 00:39:57,360 --> 00:40:02,439 Speaker 1: even though you're on your computer. Um, So we spent 655 00:40:02,560 --> 00:40:05,680 Speaker 1: a lot of time figuring out if a woman goes 656 00:40:05,719 --> 00:40:08,840 Speaker 1: into a drawry store and she's buying a piece of jewelry, 657 00:40:09,360 --> 00:40:11,120 Speaker 1: you know, what are the things that she's looking at, 658 00:40:11,200 --> 00:40:13,400 Speaker 1: what are the questions that she's asking, What are the 659 00:40:13,440 --> 00:40:16,480 Speaker 1: ways that she wants to see it? You know, she 660 00:40:16,680 --> 00:40:19,840 Speaker 1: probably wants to see it, you know, from all angles, 661 00:40:19,880 --> 00:40:21,680 Speaker 1: and she wants to see it modeled, but then she 662 00:40:21,760 --> 00:40:26,359 Speaker 1: also wants to see it on. And so we have 663 00:40:27,120 --> 00:40:33,240 Speaker 1: extensive photography of different women wearing pieces different ways, mixed 664 00:40:33,239 --> 00:40:36,080 Speaker 1: with things, not mixed with things to really try to 665 00:40:36,160 --> 00:40:41,279 Speaker 1: give the user the experience of actually trying it on. 666 00:40:41,640 --> 00:40:45,360 Speaker 1: And the photography is such a big deal because photo, 667 00:40:45,400 --> 00:40:48,359 Speaker 1: and especially with jewelry video, being able to see how 668 00:40:48,360 --> 00:40:51,960 Speaker 1: does it catch light and the sparkle? And and I 669 00:40:52,040 --> 00:40:54,920 Speaker 1: do love how you guys show things styled in so 670 00:40:54,960 --> 00:40:58,359 Speaker 1: many different ways, also because it's inspiring to me. Does 671 00:40:58,960 --> 00:41:02,239 Speaker 1: does some of that from your relationship with Teddy? Because 672 00:41:02,280 --> 00:41:05,600 Speaker 1: in the beginning, and Teddy's your husband, we talked about 673 00:41:05,640 --> 00:41:10,000 Speaker 1: him earlier, but in the beginning, Um, you spoke about 674 00:41:11,040 --> 00:41:14,840 Speaker 1: how you guys work together, and when you started out, 675 00:41:15,520 --> 00:41:19,200 Speaker 1: he was doing all the photography. You're doing all the design, 676 00:41:19,360 --> 00:41:22,279 Speaker 1: and you've also built this big business together. And I'm 677 00:41:22,320 --> 00:41:24,400 Speaker 1: curious about how, you know, two heads are bread of 678 00:41:24,400 --> 00:41:26,920 Speaker 1: the one, how how each of you has helped to 679 00:41:27,080 --> 00:41:31,120 Speaker 1: craft that very visual experience even if the consumer is 680 00:41:31,120 --> 00:41:36,800 Speaker 1: separated by a screen. So Teddy um is a was 681 00:41:36,840 --> 00:41:41,640 Speaker 1: a theater major, but a theater major in UM College, 682 00:41:41,719 --> 00:41:47,479 Speaker 1: and I think his experience in producing an event and 683 00:41:47,640 --> 00:41:50,520 Speaker 1: his UM you know, he's also helps to that. He's 684 00:41:50,520 --> 00:41:53,840 Speaker 1: a talented photographer as well. But the fusion of those 685 00:41:54,239 --> 00:41:57,279 Speaker 1: two things are something that we focus on a lot. 686 00:41:57,320 --> 00:42:00,319 Speaker 1: And we look at the website as an experience and 687 00:42:00,400 --> 00:42:03,560 Speaker 1: as a production and as something that we have to 688 00:42:03,920 --> 00:42:08,239 Speaker 1: orchestrate for the users from all angles. You know, what 689 00:42:08,280 --> 00:42:10,840 Speaker 1: colors she's seeing on the side, the way the photos 690 00:42:10,880 --> 00:42:13,880 Speaker 1: are taken, the way they're organized, the way their merchandise, 691 00:42:13,960 --> 00:42:16,680 Speaker 1: the way we're talking, you know, is more of a 692 00:42:17,280 --> 00:42:20,960 Speaker 1: more of a friend sort of like BFF marketing vibe, 693 00:42:21,200 --> 00:42:24,680 Speaker 1: less of you know, technical overwhelming, but then we also 694 00:42:24,800 --> 00:42:29,320 Speaker 1: need to have the technical information there to support it. Um. 695 00:42:29,440 --> 00:42:36,880 Speaker 1: So I think our collaboration in creating the last line 696 00:42:36,960 --> 00:42:45,160 Speaker 1: experience online is probably like the most important part of 697 00:42:45,160 --> 00:42:48,120 Speaker 1: the entire brand because we translate that into in person 698 00:42:48,160 --> 00:42:54,080 Speaker 1: events and then into you know, um marketing moments and 699 00:42:54,120 --> 00:42:57,440 Speaker 1: creating this experience, and then into social media as well, 700 00:42:57,760 --> 00:43:01,840 Speaker 1: and really focusing on this world and this brand identity 701 00:43:02,239 --> 00:43:05,600 Speaker 1: that we would hope that people would want to be 702 00:43:05,680 --> 00:43:07,719 Speaker 1: part of. You know, obviously the drawing needs to be 703 00:43:07,800 --> 00:43:11,279 Speaker 1: on point, but aside from all of that, creating and 704 00:43:11,280 --> 00:43:16,840 Speaker 1: putting energy into the experience as a whole um is 705 00:43:16,880 --> 00:43:21,359 Speaker 1: something that's essential to the brand. So we are in 706 00:43:21,520 --> 00:43:24,440 Speaker 1: arms on that one all the time and just like 707 00:43:24,560 --> 00:43:27,239 Speaker 1: to get into it because I'm so curious, perhaps because 708 00:43:27,280 --> 00:43:31,680 Speaker 1: I've done this the wrong way. It's an understatement. How 709 00:43:32,000 --> 00:43:37,239 Speaker 1: do you guys managed to work together? Like do you 710 00:43:37,360 --> 00:43:42,319 Speaker 1: keep personal stuff? Do you have some sort of separation 711 00:43:42,520 --> 00:43:44,920 Speaker 1: hypothetically where at work you talk about work and at 712 00:43:44,920 --> 00:43:50,239 Speaker 1: home you talk about home. They're always like to do 713 00:43:50,320 --> 00:43:54,279 Speaker 1: you have like work free hours at home? What? Okay? 714 00:43:54,320 --> 00:43:57,160 Speaker 1: So we we try to be structured, but we aren't 715 00:43:57,200 --> 00:44:00,640 Speaker 1: so that fails. Um we try it. We we the 716 00:44:00,760 --> 00:44:05,120 Speaker 1: goal is to you know, have work at the office, 717 00:44:05,280 --> 00:44:08,120 Speaker 1: and then you know when we leave the office, like 718 00:44:08,160 --> 00:44:11,200 Speaker 1: and actually it's more than just we're working on Like 719 00:44:11,320 --> 00:44:15,200 Speaker 1: the second we get in the car, it's off. But 720 00:44:15,440 --> 00:44:19,400 Speaker 1: you know, since we're we are investing in the business, 721 00:44:19,560 --> 00:44:23,120 Speaker 1: we're working in the business, we're currently creating and evolving 722 00:44:23,120 --> 00:44:29,680 Speaker 1: and growing the business, it definitely bleeds into UM. You know, 723 00:44:30,040 --> 00:44:33,200 Speaker 1: it's kind of it's it's always around UM. And I 724 00:44:33,280 --> 00:44:37,160 Speaker 1: think what's also we were one of those kind of 725 00:44:37,200 --> 00:44:39,440 Speaker 1: annoying couples that I feel like spent a lot of 726 00:44:39,480 --> 00:44:43,040 Speaker 1: time together anyways, and that's sort of how we ended 727 00:44:43,080 --> 00:44:45,960 Speaker 1: up in this position because when we were dating and 728 00:44:46,040 --> 00:44:49,799 Speaker 1: before we started the last line, I was, you know, 729 00:44:49,960 --> 00:44:53,799 Speaker 1: designing jewelry, and he's not a jewelry designer, but you know, 730 00:44:53,840 --> 00:44:55,680 Speaker 1: he's really creative and he has a really good eye. 731 00:44:55,680 --> 00:44:57,680 Speaker 1: But I would involve him like I didn't care. I 732 00:44:57,719 --> 00:44:59,839 Speaker 1: was like, what do you think about this ring? Like, 733 00:45:00,040 --> 00:45:02,520 Speaker 1: let's talk about this concept that I'm working on, and 734 00:45:02,840 --> 00:45:06,000 Speaker 1: I just pulled him into it, regardless of if you 735 00:45:06,040 --> 00:45:09,080 Speaker 1: wanted to be involved. Well, then when you value someone's 736 00:45:09,080 --> 00:45:11,960 Speaker 1: opinion and you love their taste, that's a natural extension 737 00:45:12,560 --> 00:45:15,560 Speaker 1: how exactly what you do. So we ended up working 738 00:45:15,600 --> 00:45:19,040 Speaker 1: together way before we ended up actually working together. You know. 739 00:45:19,239 --> 00:45:24,720 Speaker 1: All of that said, we definitely have our moments where 740 00:45:25,000 --> 00:45:29,480 Speaker 1: sometimes I'm like, oh, if we didn't work together, like 741 00:45:29,600 --> 00:45:32,719 Speaker 1: we wouldn't have had that little fight, you know. But 742 00:45:32,840 --> 00:45:38,160 Speaker 1: it's more like, you know, sometimes the when the ones 743 00:45:38,200 --> 00:45:40,960 Speaker 1: you love the most, when you're stressed, you're like, you know, 744 00:45:41,000 --> 00:45:44,319 Speaker 1: you're like a little snippy um. But I think that 745 00:45:44,400 --> 00:45:49,279 Speaker 1: it's grown me a lot in our personal relationship um 746 00:45:49,440 --> 00:45:53,520 Speaker 1: to really you know, like take a pause, to take 747 00:45:53,560 --> 00:45:56,920 Speaker 1: an eat, breath, figure out what's going on in the moment. 748 00:45:57,000 --> 00:46:00,680 Speaker 1: And actually, most of the time, sadly, it's me and 749 00:46:00,880 --> 00:46:04,359 Speaker 1: I have to be like I'm feeling stressed or i 750 00:46:04,400 --> 00:46:07,400 Speaker 1: haven't eaten in ten hours because I've been sitting at 751 00:46:07,400 --> 00:46:11,640 Speaker 1: this computer, I'm you know, hungry. So I'm going to 752 00:46:11,719 --> 00:46:15,680 Speaker 1: react to him emotionally because for some reason, that's how 753 00:46:15,760 --> 00:46:22,040 Speaker 1: I finger is a real thing and we should respect 754 00:46:22,040 --> 00:46:25,200 Speaker 1: it as such, work around it as such as a 755 00:46:25,320 --> 00:46:28,600 Speaker 1: real thing. Exactly. I think it's so interesting that you 756 00:46:28,719 --> 00:46:34,200 Speaker 1: say how some of those little blow ups, like those 757 00:46:34,200 --> 00:46:38,319 Speaker 1: little guyser moments can come because of the overlap of 758 00:46:38,360 --> 00:46:41,839 Speaker 1: personal in work. But isn't that interesting because what I'm 759 00:46:41,880 --> 00:46:45,000 Speaker 1: also hearing is that you're saying in a way, being 760 00:46:45,040 --> 00:46:47,440 Speaker 1: aware of them and in a way those things popping 761 00:46:47,560 --> 00:46:51,879 Speaker 1: up have have forced you to be a better communicator, 762 00:46:52,760 --> 00:46:57,560 Speaker 1: and that must I mean sure, but that must create 763 00:46:57,640 --> 00:47:01,319 Speaker 1: a better relationship in a way, because you really are 764 00:47:01,360 --> 00:47:04,440 Speaker 1: tinkering in there all the time. Yeah, And I think 765 00:47:04,480 --> 00:47:06,680 Speaker 1: also sometimes I think about it, and you know, there's 766 00:47:06,719 --> 00:47:09,600 Speaker 1: all different types of relationships and obviously I only know 767 00:47:09,719 --> 00:47:14,080 Speaker 1: the one that I'm in, um, but sometimes I'm like, man, 768 00:47:14,200 --> 00:47:18,680 Speaker 1: do I know him intimately? Like just every angle? And 769 00:47:18,760 --> 00:47:22,239 Speaker 1: I feel like we it's really great because sometimes like 770 00:47:22,280 --> 00:47:24,680 Speaker 1: I'll just look at him and like we will have 771 00:47:24,760 --> 00:47:28,160 Speaker 1: had a ten minute conversation in one look and he'll 772 00:47:28,200 --> 00:47:30,720 Speaker 1: be like I got you, and then he'll go and 773 00:47:30,840 --> 00:47:33,359 Speaker 1: you know, he'll just know what needs to be done, 774 00:47:33,440 --> 00:47:35,359 Speaker 1: or like I'll take a look at him and I'll 775 00:47:35,360 --> 00:47:37,320 Speaker 1: be like, Okay, he's going to take a five minute 776 00:47:37,680 --> 00:47:41,160 Speaker 1: situation here to regroup and I'm gonna go do whatever 777 00:47:41,200 --> 00:47:44,799 Speaker 1: this is, or like it definitely like strengthens our relationship. 778 00:47:44,880 --> 00:47:47,440 Speaker 1: I think that right now, Like I wish that we 779 00:47:47,440 --> 00:47:51,240 Speaker 1: were able to take more vacations together, but like that's 780 00:47:51,480 --> 00:47:53,920 Speaker 1: you know, I feel like we're so busy with the 781 00:47:53,920 --> 00:47:58,680 Speaker 1: company that that is stressful. Um. And so finding ways 782 00:47:59,040 --> 00:48:04,200 Speaker 1: to like vague ation from our work life while actually 783 00:48:04,239 --> 00:48:06,879 Speaker 1: still being there is what we're focusing on right now. 784 00:48:07,200 --> 00:48:10,799 Speaker 1: And actually we're figuring out some cool ways to be like, well, 785 00:48:10,840 --> 00:48:12,439 Speaker 1: this is a we're going to take a six hour 786 00:48:12,560 --> 00:48:15,960 Speaker 1: vacation right now, you know, we're like a two hour 787 00:48:16,120 --> 00:48:21,480 Speaker 1: vacation right now, and it can be really helpful even 788 00:48:22,080 --> 00:48:26,600 Speaker 1: thirty minutes or just just a departure from the pattern 789 00:48:26,760 --> 00:48:29,480 Speaker 1: and from the norm and from the stress. And we 790 00:48:29,520 --> 00:48:33,400 Speaker 1: also have three children, which adds a very crazy layer 791 00:48:33,520 --> 00:48:38,720 Speaker 1: to everything. Um. So for Teddy and I, we really 792 00:48:38,760 --> 00:48:43,360 Speaker 1: get to yeah, I mean it's definitely made our relationship stronger. 793 00:48:43,400 --> 00:48:48,120 Speaker 1: We get to really focused on figuring out how to 794 00:48:48,239 --> 00:48:52,160 Speaker 1: be together in like the best way with you know, 795 00:48:52,200 --> 00:48:55,160 Speaker 1: like when things are busy and when we're doing things together, 796 00:48:55,400 --> 00:48:57,600 Speaker 1: you know, when we have to agree and when other 797 00:48:57,920 --> 00:49:01,520 Speaker 1: a lot of other people are around. Yeah. So yeah, 798 00:49:01,680 --> 00:49:04,600 Speaker 1: when you talk about your kids and you look at 799 00:49:04,680 --> 00:49:07,239 Speaker 1: all the experience that you're having and this thing that 800 00:49:07,280 --> 00:49:11,280 Speaker 1: you are building both in your professional and personal life, 801 00:49:11,520 --> 00:49:15,480 Speaker 1: you know, you and Teddy together, are there lessons that 802 00:49:15,480 --> 00:49:18,279 Speaker 1: are standouts that you want to teach your kids. I 803 00:49:18,320 --> 00:49:21,319 Speaker 1: feel like as a parent, you constantly feel guilty that 804 00:49:21,400 --> 00:49:23,640 Speaker 1: you want to be doing this differently or this more. 805 00:49:24,160 --> 00:49:27,360 Speaker 1: And I think though, one of the things that I 806 00:49:27,440 --> 00:49:32,480 Speaker 1: really feel like Teddy and I are giving them is 807 00:49:32,840 --> 00:49:36,000 Speaker 1: like the gift of a family business, whether like they 808 00:49:36,000 --> 00:49:38,960 Speaker 1: probably will never work in the jewelry business, but like 809 00:49:39,080 --> 00:49:41,799 Speaker 1: the gift of being able to see a husband and 810 00:49:41,920 --> 00:49:47,000 Speaker 1: wife work together equally in a business, and to see 811 00:49:47,840 --> 00:49:50,400 Speaker 1: like Mama goes to work, Papa goes to work, they 812 00:49:50,440 --> 00:49:53,319 Speaker 1: worked together, bringing them into it sometimes and having this 813 00:49:53,400 --> 00:49:59,439 Speaker 1: like very equal and powerful relationship going on around them, 814 00:50:00,040 --> 00:50:02,759 Speaker 1: you know, for my son's you know, I love that 815 00:50:02,880 --> 00:50:05,320 Speaker 1: they see this dynamic and then also from my daughter, 816 00:50:05,880 --> 00:50:09,719 Speaker 1: I hope that it's inspiring for them in their relationships 817 00:50:09,800 --> 00:50:13,360 Speaker 1: and then also you know, in their business relationships that 818 00:50:13,440 --> 00:50:19,080 Speaker 1: they see the hard work and family life and equality 819 00:50:19,200 --> 00:50:25,040 Speaker 1: can all co exist. That's so cool. So the title 820 00:50:25,080 --> 00:50:28,840 Speaker 1: of the podcast, it's called work in progress. And I'm 821 00:50:28,840 --> 00:50:32,799 Speaker 1: curious what feels like a work in progress in your 822 00:50:32,840 --> 00:50:37,440 Speaker 1: life right now, Like, aside from the last line, anything 823 00:50:37,480 --> 00:50:42,160 Speaker 1: that stands so like everything is a work in progress 824 00:50:42,480 --> 00:50:45,399 Speaker 1: for me. The last line is a work in progress. 825 00:50:45,600 --> 00:50:48,120 Speaker 1: Constantly I'm like, is this going to succeed or is 826 00:50:48,160 --> 00:50:50,000 Speaker 1: this going to fail? You know, what are we going 827 00:50:50,040 --> 00:50:51,880 Speaker 1: to do next? Am I going to retire to a 828 00:50:51,920 --> 00:50:55,440 Speaker 1: beach somewhere soon, or am I gonna, you know, drive 829 00:50:55,520 --> 00:50:58,440 Speaker 1: this ship for the next ten years? You know. So 830 00:50:58,960 --> 00:51:03,520 Speaker 1: the business it's elf is um a work in progress, 831 00:51:03,560 --> 00:51:06,600 Speaker 1: you know, as we're growing it and developing it and learning. 832 00:51:07,400 --> 00:51:10,280 Speaker 1: I am definitely a work in progress. I love learning 833 00:51:10,640 --> 00:51:14,880 Speaker 1: anything um, and so I love learning in this experience. 834 00:51:14,920 --> 00:51:18,320 Speaker 1: I love I even like learning about the legal stuff 835 00:51:18,360 --> 00:51:21,600 Speaker 1: and the financing portion, and I it's interesting to me. 836 00:51:21,640 --> 00:51:25,080 Speaker 1: I like to eat all that stuff up. So I'm 837 00:51:25,120 --> 00:51:28,480 Speaker 1: always a work in progress. I think, you know, figuring 838 00:51:28,520 --> 00:51:31,160 Speaker 1: out how to have I figured out how to be 839 00:51:31,200 --> 00:51:34,360 Speaker 1: a mother in general is definitely a work in progress 840 00:51:34,400 --> 00:51:37,439 Speaker 1: for me. And as my kids get older and thinks 841 00:51:37,719 --> 00:51:41,640 Speaker 1: somehow get harder, which I thought wasn't possible from baby dum, 842 00:51:41,840 --> 00:51:45,680 Speaker 1: you know, but it is um. And you know, as 843 00:51:45,719 --> 00:51:49,839 Speaker 1: a wife too, I've got nothing that's not a work 844 00:51:49,840 --> 00:51:54,719 Speaker 1: in progress. I feel like when you realize that though, 845 00:51:55,320 --> 00:51:58,160 Speaker 1: you're on the right track, Because any time I've thought 846 00:51:58,200 --> 00:52:01,799 Speaker 1: something was sort of figured out I've ceased to pay 847 00:52:01,800 --> 00:52:03,399 Speaker 1: attention to it for a moment, and then I turn 848 00:52:03,440 --> 00:52:06,720 Speaker 1: around to a fire totally, you know, totally. I think. 849 00:52:07,080 --> 00:52:11,960 Speaker 1: I think there's something really cool about evaluating what you're 850 00:52:11,960 --> 00:52:14,560 Speaker 1: still working on in every arena of your life while 851 00:52:14,840 --> 00:52:18,759 Speaker 1: figuring out how to celebrate what's worked so far exactly. 852 00:52:18,800 --> 00:52:23,480 Speaker 1: And I think for that's for me, it probably until 853 00:52:24,080 --> 00:52:26,520 Speaker 1: the day I die, everything will be a work in progress. 854 00:52:26,719 --> 00:52:29,160 Speaker 1: I'm not the kind of person that's probably going to 855 00:52:29,280 --> 00:52:31,800 Speaker 1: wrap things up and finish them. You know, they'll progress 856 00:52:31,840 --> 00:52:36,040 Speaker 1: and they'll change and they'll be different focuses. Um. But 857 00:52:36,200 --> 00:52:39,560 Speaker 1: I part of life for me is being able to 858 00:52:39,640 --> 00:52:41,840 Speaker 1: grow and to change things and to see what they have, 859 00:52:42,000 --> 00:52:46,359 Speaker 1: what happens. And I think that like during successes and 860 00:52:46,480 --> 00:52:49,600 Speaker 1: during failures, which happened to me at the same time 861 00:52:49,640 --> 00:52:54,880 Speaker 1: every day, um, being able to you know, like cry 862 00:52:55,000 --> 00:52:58,000 Speaker 1: but also smile and enjoy, like this is a really 863 00:52:58,000 --> 00:53:01,240 Speaker 1: exciting moment. The businesses in the play that I never 864 00:53:01,960 --> 00:53:05,720 Speaker 1: thought that it could be in even when I was little, 865 00:53:05,840 --> 00:53:09,480 Speaker 1: or even when I started it. Sometimes Teddy and I 866 00:53:09,520 --> 00:53:11,959 Speaker 1: look at each other and we're like, is this real? 867 00:53:12,360 --> 00:53:18,439 Speaker 1: This is happening? Like it's like it's working, you know, um, 868 00:53:18,920 --> 00:53:21,719 Speaker 1: and you know then we're like it's failing, you know. 869 00:53:22,120 --> 00:53:26,000 Speaker 1: And to be able to enjoy and experience all of 870 00:53:26,040 --> 00:53:28,439 Speaker 1: that all the time. And Teddy and I are both 871 00:53:28,440 --> 00:53:32,000 Speaker 1: so emotional, and I'm so emotional so even and like 872 00:53:32,080 --> 00:53:34,560 Speaker 1: an impact. If someone in the room is feeling down, 873 00:53:34,600 --> 00:53:37,640 Speaker 1: I'm going on that journey with them, and I'm you know, 874 00:53:37,800 --> 00:53:42,720 Speaker 1: and so to be able through all the daily stress 875 00:53:42,800 --> 00:53:45,440 Speaker 1: and the work, to be able and like all of 876 00:53:45,480 --> 00:53:49,160 Speaker 1: the things that need to be completed, you know, I 877 00:53:49,200 --> 00:53:52,920 Speaker 1: think being able to like love the progress and like 878 00:53:53,120 --> 00:53:58,359 Speaker 1: love the journey is like silly as that sounds, is 879 00:53:58,760 --> 00:54:02,839 Speaker 1: you know, like the only way like that. Thank you, 880 00:54:03,560 --> 00:54:10,960 Speaker 1: Thank you. This show is executive produced by me, Sophia 881 00:54:11,000 --> 00:54:14,880 Speaker 1: Bush and sim Sarna. Our associate producer is Kate Lonely, 882 00:54:15,560 --> 00:54:18,720 Speaker 1: Our editor is Josh Wendish, and our music was written 883 00:54:18,719 --> 00:54:21,959 Speaker 1: by Jack Garrett and produced by Mark Foster. This show 884 00:54:22,040 --> 00:54:25,759 Speaker 1: is brought to you by then Brilliant Anatomy m