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Speaker 1: Look. As a producer, the majority of my job has

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Speaker 1: to do with the business of content creation. And I

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Speaker 1: remind people all the time that Hollywood it is an

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Speaker 1: industry that has a lot of artistic people. It is

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Speaker 1: a creative industry. It attracts artists of all types. It's

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Speaker 1: run by business people. Never forget that there's an economic imperative,

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Speaker 1: and so you need to make your content for X,

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Speaker 1: and it needs to generate why. And if why is

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Speaker 1: not bigger than X, you don't have a sustainable model.

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Speaker 1: It's as simple as that.

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Speaker 2: Everybody, Welcome to another episode of Button Nomics. I am

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Speaker 2: your host, Brandon Butler, and this is the Business of

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Speaker 2: Culture podcast. And today we have a very very special

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Speaker 2: guest in the building. You know, he's got he's got

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Speaker 2: a few things going on, you know, like over ten

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Speaker 2: billion in box office sales, like ten number ones, a

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Speaker 2: brand new series coming out. I'm talking about the one

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Speaker 2: the only mister Will Packer. Will how you doing, yo, yo?

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Speaker 1: I'm good. Listen. I know they don't correct people when

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Speaker 1: they overestimate my box office. But it's just a billion,

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Speaker 1: you know, just a billion, not ten billion, just a

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Speaker 1: billion in box office.

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Speaker 3: We're gonna manifest that you saw I had the money coming.

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Speaker 1: Up, so I like it. We're gonna manifest that every

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Speaker 1: pock as I ever done where a host had his

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Speaker 1: face on the money. So I need to hang with

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Speaker 1: you a little bit more, brother, How you feeling?

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Speaker 3: And Man, I'm great today. Man, I'm even better now

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Speaker 3: that you here.

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Speaker 1: Boss. Thanks for having me.

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Speaker 3: Man, hey, man, well thanks for pulling up.

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Speaker 2: But look, I know we got a lot to talk about,

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Speaker 2: so let's get right into it first and foremost. You

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Speaker 2: got a new project coming out, Fight Night the Million

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Speaker 2: Dollar Heights. It's this crazy story and it's based in Atlanta,

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Speaker 2: Like YE made you want to bring this story to life.

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Speaker 1: You know what, I didn't know the story. When I

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Speaker 1: first heard this story from Kenny Burns and Jeff Keying,

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Speaker 1: I was like, wait a minute, what do you like?

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Speaker 1: How do I not know this? Muhammad Ali in the

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Speaker 1: seventies unsanctioned off the books boxing match right because he

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Speaker 1: was a pariah. He was very polarized and figured everything

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Speaker 1: of him as icon now, but you got to remember

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Speaker 1: back in the day, he refused to go to Vietnam.

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Speaker 1: It did not sit right with his spirit or his morals.

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Speaker 1: A lot of people had a problem with that. So

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Speaker 1: Mahmad Ali comes down to Atlanta does a boxing match

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Speaker 1: off the books. It attracts folks from all over the country, athletes, entertainers, celebrities,

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Speaker 1: and gangsters, and these gangsters come down, go to this

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Speaker 1: casino party and get robbed and it really happened to

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Speaker 1: this day. It is the biggest heist in the history

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Speaker 1: of Georgia and one of the biggest heights in this

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Speaker 1: country's history. And it's a story that not a lot

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Speaker 1: of people know. So that was the big thing about

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Speaker 1: it being drawn in and especially in an environment where

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Speaker 1: when you're trying to create content right now, IP is king.

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Speaker 1: They meaning the studios and financiers, want something that currently exists,

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Speaker 1: that has a brand, that has some audience connection, has

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Speaker 1: value before they put their resources in. And this was

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Speaker 1: a true story that then we turned into a podcast,

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Speaker 1: actually recorded it right here in this room in which

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Speaker 1: you and I sit. The podcast, the Fight Night podcast

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Speaker 1: was recorded. Now I had i p I had something

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Speaker 1: that I could take to Kevin Hart and I could

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Speaker 1: also take to Peacock and pull the resources together and

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Speaker 1: make it happen.

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Speaker 2: Well, I'm just gonna say it sounds like this room

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Speaker 2: is good luck, So thats gonna be a butter nomin

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Speaker 2: this rooming out one day.

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Speaker 3: I'm just throwing that out there.

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Speaker 1: You want to play you that's my question?

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Speaker 3: Oh man, Well you know what.

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Speaker 2: I'm glad you asked. So an older version of me

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Speaker 2: will be played by Chris Webber. Just for a long time,

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Speaker 2: I would go around some folks. I was Chris Webber's

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Speaker 2: little brother, and they.

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Speaker 1: Went for it.

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Speaker 2: So you know we're gonna fast forward a little bit

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Speaker 2: and go to Chris Webber on the younger side. You know,

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Speaker 2: I don't know, man, what's the brother name from? Uh

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Speaker 2: uh everybody?

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Speaker 1: Chris Tyler?

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Speaker 3: Yeah, Jamey for him?

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Speaker 1: You know, really interesting. I didn't see. I know you're

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Speaker 1: gonna go there.

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Speaker 3: You know you need a little slimmer, but I think

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Speaker 3: he add a little element to.

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Speaker 1: You. Y'all got the body type right, He's a time actor.

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Speaker 1: I can see it. I can see it. Let's see it.

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Speaker 1: Let's manifest that Button Domic TV show.

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Speaker 2: All right, So Will Packer may or may not be

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Speaker 2: producing Button Nomic series. Just gonna throw that out man,

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Speaker 2: so you know we'll like again. This whole thing is

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Speaker 2: based in Atlanta and like we say in Atlanta, you

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Speaker 2: out you from out here, you you lived out here

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Speaker 2: for a while.

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Speaker 3: Lan influences everything.

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Speaker 2: Ye, Like, how did Atlanta influence this whole story in

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Speaker 2: this narrative and how it came together?

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Speaker 1: It is Atlanta like literally, like you know, we know

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Speaker 1: Atlanta today and we know Atlanta is the place. It's

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Speaker 1: the home of entrepreneurs, it's the home of dreamers, it's

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Speaker 1: the home of hustlers, right and everything in between. Well,

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Speaker 1: what a lot of people may not know is that

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Speaker 1: Atlanta had a time in its development where it was

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Speaker 1: not looked at as a serious major player. It was

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Speaker 1: looked at as not New York, not La not Chicago, right,

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Speaker 1: not even Miami down south. And so Atlanta wanted, and

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Speaker 1: I mean just collectively, there was an energy and a

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Speaker 1: spirit to try to turn Atlanta into a city that

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Speaker 1: could be a major player on the national stage and

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Speaker 1: then ultimately on a global stage. That happened because of

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Speaker 1: events like this. This really, in a way is an

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Speaker 1: origin story of Atlanta. You had these dreamers, the j entrepreneurs,

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Speaker 1: these hustlers that got together and through this party, and

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Speaker 1: then you had some other dreamers and hustlers who came

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Speaker 1: in and robbed it. And interestingly enough though, even the

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Speaker 1: Black Mafia in our show, right headed by Sam Jackson,

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Speaker 1: who plays a character Frank Moulton, the Black Godfather, even

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Speaker 1: Sam Jackson was a dreamer, right, his character Frank Moulten,

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Speaker 1: even he was a dreamer. And of course the hustle

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Speaker 1: and entrepreneurs. So I just think that it really speaks

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Speaker 1: to the dna of a city that was founded on

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Speaker 1: this belief that we can do more, we can be more,

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Speaker 1: and we deserve more. And I think Atlanta is still

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Speaker 1: that to this day. It's one of the reasons that

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Speaker 1: I love it here and why I've had so much

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Speaker 1: success here.

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Speaker 3: Yeah.

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Speaker 2: Man, that's the beautiful thing about Atlanta. Like I always say, here,

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Speaker 2: it still feels like almost anything as possible, you know.

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Speaker 2: Here it feels like if you build something, if you

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Speaker 2: build it in public, if you you know, do it

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Speaker 2: the right way, the city will always kind of embrace

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Speaker 2: and support you. You know, how is the city kind

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Speaker 2: of embrace and support it this whole project?

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Speaker 1: Yeah, Well, you know what, we don't see. We don't see.

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Speaker 1: I got a good feeling about it, but we'll see

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Speaker 1: what the audience thinks. But you know, it was interesting

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Speaker 1: because it's really really hard when you're doing a period piece.

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Speaker 1: You have to recreate a moment in time. That's not easy,

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Speaker 1: especially today. Audiences are tough. They will call you out

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Speaker 1: if something that's not authentic, right, And so we spent

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Speaker 1: a lot of time and took a lot of care

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Speaker 1: to make sure that we were doing accurate recreations of

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Speaker 1: Atlanta during that time period. That was very, very important.

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Speaker 1: And you can't do that without having cultural institutions like Pascal's,

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Speaker 1: like the Claremont Lounge, things that you know.

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Speaker 3: Shout out to Clear in the series.

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Speaker 1: Shout out to the Claremont. Absolutely, you can't have that

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Speaker 1: without those types of businesses supporting you, and also without

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Speaker 1: the community supporting you. And so it was you know,

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Speaker 1: it was a long shoot, five and a half plus months,

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Speaker 1: but we got a lot of love from the various

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Speaker 1: places that we wanted to shoot and from the people

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Speaker 1: where we were shooting.

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Speaker 2: Yeah, that's one of the things I even liked about

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Speaker 2: watching it. You know, it kind of reminded me of

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Speaker 2: Atlanta on FX, when you know Atlanta with Donald Glovery

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Speaker 2: used come on. But the whole idea was that even

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Speaker 2: when they would shoot that show you would see little

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Speaker 2: hints and little Nasa Atlanta that made you feel like

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Speaker 2: it was authentic. They didn't you have to say anything.

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Speaker 2: And I think it was the same thing in watching this,

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Speaker 2: like they didn't mention that they were at Pascal's. But

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Speaker 2: you see the sign or you see the Claremont lounge side,

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Speaker 2: you just see these little nuances and kind of Nasa Atlanta. Like,

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Speaker 2: who did you work with to help bring out that

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Speaker 2: authenticity in the project.

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Speaker 1: You know, it's a team effort. It's a team effort.

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Speaker 1: Our showrunner and creator Shay Lbonna, he he is from Atlanta,

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Speaker 1: has Atlanta tized and wanted to make sure that we

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Speaker 1: did Atlanta right right. But from Shay to our directors,

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Speaker 1: who wanted to make sure that we layered it in

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Speaker 1: such a way so that exactly what you're talking about,

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Speaker 1: little hints and nods and nuances that don't have to

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Speaker 1: be overt, don't have to scream, hey, this is authentic

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Speaker 1: and real. Our pilot director Craig Brewer, he wanted to

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Speaker 1: make sure that it had this texture of organic Atlanta

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Speaker 1: in it. And then I'll go all the way up

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Speaker 1: to Sam Jackson. Sam was here during the time of

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Speaker 1: the Ali fight and the subsequent that we went heist,

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Speaker 1: so he knew it. He was one of those people

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Speaker 1: that said, yo, I remember what this was like. Right.

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Speaker 1: His now wife lived in the same neighborhood where that

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Speaker 1: after party took place. So we had a lot of

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Speaker 1: people demanding that we did this right and in a

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Speaker 1: loving way, like everybody wanted to make sure we put

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Speaker 1: the best foot forward.

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Speaker 2: I know Sam Jackson was here, didn't he like, lock

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Speaker 2: every all the administration at more House in a room

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Speaker 2: one time protest.

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Speaker 1: That's a true story.

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Speaker 3: That's a true story.

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Speaker 1: That's crazy is that we shot a scene from Fight

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Speaker 1: Night on the campus of Morehouse and he was there.

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Speaker 1: He came to set and this was the type of

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Speaker 1: show that actors were so invested in the show and

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Speaker 1: in the production they would come on their days off.

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Speaker 1: That never happens Brandon people when they off day off. Right,

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Speaker 1: Sam was had an off day, but we were shooting

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Speaker 1: over at the AUC and he said, I want to

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Speaker 1: come by, you know, and see it. And he pointed,

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Speaker 1: he said, my dorm was right there, and right there

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Speaker 1: is where we locked the administrators up. And I said, wow,

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Speaker 1: how cool is this? And so yeah, it was it

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Speaker 1: was first of all, yes, Sam was was always that dude,

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Speaker 1: you know what I'm saying. He was always that mfort

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Speaker 1: you know. But yeah, it was cool to have him

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Speaker 1: kind of bless us and say you're getting it right

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Speaker 1: because he knew.

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Speaker 3: Yeah.

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Speaker 2: And along with Sam, I mean, you had some other

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Speaker 2: big some other heavy hitters in this in this series too.

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Speaker 2: You got Kevin har Roger Hnson, Don cheatle Ternce Howard, Like,

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Speaker 2: how do you got all these big folks, these big

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Speaker 2: names excited and involved about a project like this.

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Speaker 1: Listen. That's my job as a producer man. I had

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Speaker 1: to make personal calls, right. The first call I made

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Speaker 1: was to my guy, my most frequent collaborator, Kevin Hart.

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Speaker 1: I hit him, I said, I got something. I need

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Speaker 1: you to listen to this podcast. Because when he got

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Speaker 1: on boards before we had scripts and then we worked

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Speaker 1: got scripts together and then we made individ. We call Sam,

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Speaker 1: We called Don Cheetah, we called to Raja, We call

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Speaker 1: these people to say, hey, come get down with us.

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Speaker 1: We got something special and we were able to send

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Speaker 1: him the story, send them the podcast. And with Kevin

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Speaker 1: and I making those personal calls, we had, you know,

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Speaker 1: everybody we call say yes, man, And that's a good feeling.

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Speaker 3: That's a good feeling now here are butter note.

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Speaker 2: I mean we talk about, you know, people that are

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Speaker 2: leveraging culture to you know, authentically build things and build

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Speaker 2: businesses because we really believe the things that really resonate

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Speaker 2: the most are things that kind of land authentically in culture.

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Speaker 2: And I know you've been doing this for a while,

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Speaker 2: whether it was rainforest films or will pack up productions

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Speaker 2: like you have a history of kind of creating culturally

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Speaker 2: authentic you know, shows and movies over the years. You know,

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Speaker 2: my big question is, you know what is the business

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Speaker 2: element of that though, right, like when you're putting these

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Speaker 2: films together, because again this is a business. You know,

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Speaker 2: when you're thinking about something like a fight night, you know,

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Speaker 2: what are what are the important metrics to you to

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Speaker 2: make sure this is successful so that you can keep

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Speaker 2: on doing what you want to do bigger and better.

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Speaker 1: Yeah, I'm glad you asked. I mean, look, as a producer,

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Speaker 1: the majority of my job has to do with the

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Speaker 1: business of content creation. And I remind people all the

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Speaker 1: time that Hollywood, while it is an industry that has

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Speaker 1: a lot of artistic people, it is a creative industry.

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Speaker 1: It attracts artists of all types. It's run by business people.

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Speaker 1: Never forget that there's an economic imperative, and so you

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Speaker 1: need to make your content for X, and it needs

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Speaker 1: to generate why, and if why it's not bigger than X,

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Speaker 1: you don't have a sustainable model. It's as simple as that.

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Speaker 1: And so that being the case with a project like

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Speaker 1: Fight Night. Obviously we are releasing on Peacock, which is

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Speaker 1: a streamer, so the metrics are a little bit different

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Speaker 1: than if it was simply Nielsen ratings on a network,

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Speaker 1: or if it was box office if it was gone

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Speaker 1: to theaters. So with streaming, there are other areas that

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Speaker 1: are important that I have to keep in mind when

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Speaker 1: I'm thinking about the level of resources that I'm asking for.

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Speaker 1: But I knew that with a project like this, I

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Speaker 1: could make it very high profile because of the subject matter,

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Speaker 1: because of the backdrop, and because of who I thought

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Speaker 1: that I could get in. And so when I was

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Speaker 1: pitching Peacock on this project, I was talking to them

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Speaker 1: about all three of those elements, and I was saying, listen,

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Speaker 1: if we get this level of cast and we're able

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Speaker 1: to raise a profile, it's going to be worth it

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Speaker 1: to put in a certain amount of resources which will

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Speaker 1: then deliver what you need for your streaming service. I

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Speaker 1: try to tell people all the time. Remember when you're out,

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Speaker 1: whether it's Hollywood project or you know you're selling you know, napkins,

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Speaker 1: it doesn't matter, right, whatever your widget is, you got

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Speaker 1: to keep in mind the person that you're asking to support,

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Speaker 1: especially the way of resources and financing. What do they need?

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Speaker 1: What's important to them? Right? Sometimes we get so caught

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Speaker 1: up there. Oh I got a great idea. I know

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Speaker 1: exactly what I'm doing. I want to do this, I

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Speaker 1: want to do that. Okay, no problem. But if you

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Speaker 1: need somebody else to help drive you to get to

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Speaker 1: that point, to support you, be it resources, economically, whatever

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Speaker 1: it is, you got to make sure that you are

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Speaker 1: delivering them what they need. That's something that I always

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Speaker 1: have an eye out for in the business of me

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Speaker 1: creating my content.

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Speaker 3: How does how does Atlanta you know, selling those kind

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Speaker 3: of rooms because a lot of people are believe, you know,

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Speaker 3: tied into the culture of Atlanta. But again we always

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Speaker 3: talk about how Atlanta and cultures of our number one export.

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Speaker 3: Now go into these rooms and you talk about Atlanta

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Speaker 3: and you're selling the idea of you know, what it

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Speaker 3: is and the history and what's possible. Just how do

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Speaker 3: people receive that they might not be as close to

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Speaker 3: the culture.

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Speaker 1: Yeah, it's a good question, and and your audience is

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Speaker 1: sophisticated enough to appreciate this. What I'm in those rooms

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Speaker 1: is not as much about selling the culture. When I'm

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Speaker 1: talking to the audience about why they will like Fight

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Speaker 1: Night right, what they will identify and be invested in.

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Speaker 1: I can talk about the culture because I'm speaking to

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Speaker 1: people who are invested in the culture with Hollywood, especially

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Speaker 1: when you're talking about the folks that greenlight projects like this,

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Speaker 1: it's not the culture I'm selling, you know what I'm selling.

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Speaker 1: I'm selling the fact that Atlanta offers incentives to make

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Speaker 1: the economics make much more sense than other markets. And

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Speaker 1: I'm selling the audience, right. So I'm saying this project

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Speaker 1: at this time, for this number will attract a big

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Speaker 1: audience because it's Atlanta. Now, of course part of that,

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Speaker 1: the underpinning of that is the culture of Atlanta. But

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Speaker 1: from a Hollywood perspective, the same thing would be true

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Speaker 1: if I was talking about Salt Lake City, Utah, and

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Speaker 1: I said, if you do something in Salt Lake City.

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Speaker 1: There is a big component of the audience that's going

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Speaker 1: to lean in and be interested in that. And oh,

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Speaker 1: by the way, you can go and shoot at Utah

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Speaker 1: for cheaper than you can in you know, Santa Fe,

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Speaker 1: New Mexico. Just to marbor that up. But you know

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Speaker 1: what I mean, that's part of what I'm selling Atlanta,

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Speaker 1: the fact that there's an infrastructure here, there's a tax

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Speaker 1: incentive here, you can make content here for a very

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Speaker 1: competitive price. And then also that content and that set

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Speaker 1: against the backdrop of Atlanta will be appealing to an audience.

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Speaker 1: Those are the metrics that they look at.

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Speaker 3: Yeah, you know, you've had an amazing career and it's

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Speaker 3: obviously still going and I'm sure you've have a lot

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Speaker 3: of lessons, ups and downs in that. You know, what's

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Speaker 3: a piece of advice, So some of your favorite advice

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Speaker 3: that you would kind of give the other creative entrepreneurs

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Speaker 3: that you know want to follow in similar footsteps.

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Speaker 1: Yeah, you know, it kind of ties back a little

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Speaker 1: bit to what we talked about. I have a book

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Speaker 1: coming out in February call Who Better Than You? And

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Speaker 1: the concept of that book, it's who better Than You? SubTime.

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Speaker 1: I the art of healthy arrogance and dreaming big, and

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Speaker 1: I believe in healthy ergains. I am somebody that believes

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Speaker 1: that you got to not just think that's something that

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Speaker 1: you could be successful, or that you know success might

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Speaker 1: happen for you. You got to feel like you are or

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Speaker 1: dayed predestined to be successful. You gotta feel like success

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Speaker 1: is yours right. And of course that starts appear in

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Speaker 1: the mind, and that's where the healthy arrogance comes in.

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Speaker 1: Part of that, though, is back to what I said

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Speaker 1: about making sure that you are clear on what other

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Speaker 1: people need. As a leader, as an entrepreneur, as somebody

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Speaker 1: who is going after success for yourself, You're going to

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Speaker 1: need to get the people around you rolling in the

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Speaker 1: same direction, helping you with what you need. I talk

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Speaker 1: about building a blockbuster life. When I make a blockbuster

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Speaker 1: movie or TV show, I can't have it if I

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Speaker 1: don't have the right supporting cass. Right, we talk about

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Speaker 1: Fight Night, We talk about you know, Kevin Hars, Sam Jackson,

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Speaker 1: Taraji don Cheto, Taras Howard. That's my supporting cast. That's

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Speaker 1: what I gotta have. You got to have that in

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Speaker 1: your life. You got to have the right supporting cast

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Speaker 1: around you, And in order for people to sign up

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Speaker 1: to be a part of your supporting cast, whether they

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Speaker 1: know it or not, they got to feel like, you know,

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Speaker 1: what brands aims and goals are aligned with mine? Or

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Speaker 1: if I can help brand and achieve his aims and goal,

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Speaker 1: it is going to help me with mine. And so

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Speaker 1: that's a piece of advice that I give to people.

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Speaker 1: Make sure that you are convincing the people around you

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Speaker 1: that their success is aligned with your success. Because now

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Speaker 1: you've just made an ally, You've just made somebody's helping you,

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Speaker 1: and it goes two ways, right, you got to make

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Speaker 1: sure that you're giving back to them as well. But

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Speaker 1: that's important for our own individual success.

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Speaker 3: Just even from the rooms you're in, what do you

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Speaker 3: kind of see from an innovation standpoint that they should

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Speaker 3: be thinking about? You know, AI is getting big, everybody's

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Speaker 3: talking about chet GBT, you know, video on demand from text,

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Speaker 3: How you don't have to necessarily go out to.

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Speaker 1: The you know locations as much.

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Speaker 3: Just what are you kind of seeing from your purview

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Speaker 3: kind of around the corner they could be helpful to

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Speaker 3: kind of that next setting.

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Speaker 1: Creative entrepreneur tech is big, right, you have to the

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Speaker 1: big the big key word here is change. Right. If

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Speaker 1: you're going to be progressing and moving forward, you've got

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Speaker 1: to be open to change. And you've got to realize

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Speaker 1: that this industry is always changed. And I don't mean

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Speaker 1: just the film industry, I mean the economic industry. I

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Speaker 1: mean the industry of business and capital in this country

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Speaker 1: and around the globe. So you have to know and

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Speaker 1: you got to be malleable in the way that you

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Speaker 1: are creating things and be open to new technology to

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Speaker 1: take you to different places. So in the film business,

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Speaker 1: what that looks like is ten years ago, streaming was

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Speaker 1: not where it is now, and you have some people

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Speaker 1: that were very resistant to the concept of streaming, but

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Speaker 1: audiences were not. And audiences are what matter. They are

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Speaker 1: your economic driver. They are your key component that you

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Speaker 1: have to have if you're talking about having success in

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Speaker 1: this industry, right, And so you got to be somebody

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Speaker 1: that is valuable and open to the new technology. You

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Speaker 1: talked about AI. Obviously, that is something that is a

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Speaker 1: big time of conversation in Hollywood. And I don't know

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Speaker 1: that we as an industry know exactly where it's going,

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Speaker 1: but I do know that we got to be ready

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Speaker 1: because wherever it goes, if the audience then follows and

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Speaker 1: accepts it and says, yes, I like this AI generated content,

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Speaker 1: or I like this content that is heavily augmented by AI,

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Speaker 1: then you got to figure out a way to put

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Speaker 1: your content in that box, so to speak, to position

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Speaker 1: your content in a way that the audiences will consume

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Speaker 1: it like they're going to consume other stuff. You don't

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Speaker 1: want to be left behind. You don't want to be

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Speaker 1: so rigid and think that, you know what, the way

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Speaker 1: I've done things is work, and I'm going to continue

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Speaker 1: to do it that way. That is a recipe for failure.

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Speaker 3: Absolutely. And it's somebody that you know creates content and

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Speaker 3: tells stories, Like how do you find those interesting kind

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Speaker 3: of stories to tell? Like how do you find those

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Speaker 3: things that are a little bit you know, in between

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Speaker 3: the cracks and those those gray areas that other people

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Speaker 3: might walk right past them, but you see the real

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Speaker 3: power what's lying in there. Yeah, you know, some of

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Speaker 3: it is instinctual.

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Speaker 1: Right Over the years, I've been able to hone my

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Speaker 1: instincts for commerciality, for things that are commercial that audiences

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Speaker 1: will gravitate too. So when I see something Now I

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Speaker 1: immediately think, who's an audience for this? Is there an

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Speaker 1: audience for this? How big is the audience for this?

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Speaker 1: And again, your audience will appreciate this. When I'm thinking

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Speaker 1: about it, I'm looking because everything has an audience, right,

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Speaker 1: whatever it is, like, there's somebody, even if it's your mama, right,

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Speaker 1: somebody wants to hear the story. You gotta tell. Well,

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Speaker 1: what you want to make sure you line up is

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Speaker 1: the amount of resources you put towards it with the

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Speaker 1: floor for your audience, right, So if your audience is

435
00:20:34,040 --> 00:20:37,960
Speaker 1: big enough, like for instance, with Girls Trip, I knew

436
00:20:38,000 --> 00:20:40,520
Speaker 1: that I was going primarily after African American women, and

437
00:20:40,560 --> 00:20:43,280
Speaker 1: I made that project for a number that made sense

438
00:20:43,320 --> 00:20:46,320
Speaker 1: for that audience and demographic then, but I knew the

439
00:20:46,359 --> 00:20:48,480
Speaker 1: ceiling was much higher. I knew if we did it right,

440
00:20:48,560 --> 00:20:51,440
Speaker 1: we would have non black women that would come, We

441
00:20:51,480 --> 00:20:53,359
Speaker 1: would have men that would come with their women or

442
00:20:53,400 --> 00:20:56,160
Speaker 1: come on their own. So it was important for us

443
00:20:56,240 --> 00:20:58,560
Speaker 1: to make it for a number that made sense for

444
00:20:58,600 --> 00:21:01,119
Speaker 1: the audience we were going after. But then when it

445
00:21:01,200 --> 00:21:04,840
Speaker 1: exceeded that audience, now we were getting closer to the ceiling.

446
00:21:05,040 --> 00:21:08,520
Speaker 1: Now it was an outside success. So it's instinctual. I'm

447
00:21:08,560 --> 00:21:12,359
Speaker 1: always thinking about the audience. There's there's a trillion stories

448
00:21:12,400 --> 00:21:15,360
Speaker 1: out there, trust me, because I get pitched half a trillion, right.

449
00:21:15,840 --> 00:21:18,120
Speaker 1: But I just have to always think about the audience.

450
00:21:18,200 --> 00:21:20,480
Speaker 1: Every story that's great made, I may not be the

451
00:21:20,480 --> 00:21:22,679
Speaker 1: person to tell it. That doesn't mean it's not, you know,

452
00:21:22,760 --> 00:21:24,600
Speaker 1: a great story. It just means that I don't know

453
00:21:24,640 --> 00:21:26,640
Speaker 1: that I can help you find an audience for it.

454
00:21:26,680 --> 00:21:29,520
Speaker 1: So I'm very specific about that absolutely. And I know

455
00:21:29,560 --> 00:21:31,520
Speaker 1: you mentioned you have a book coming out yes year.

456
00:21:31,560 --> 00:21:33,520
Speaker 1: You know you've been working on that. What other amazing

457
00:21:33,560 --> 00:21:36,480
Speaker 1: products you got in the works. Yeah, the book is

458
00:21:36,520 --> 00:21:39,600
Speaker 1: coming in in February. I am, you know, Fight Night

459
00:21:39,680 --> 00:21:42,679
Speaker 1: dropping now. I've got a couple shows that are going

460
00:21:42,720 --> 00:21:45,760
Speaker 1: to be dropping very soon. Also on Peacock is a

461
00:21:45,800 --> 00:21:49,320
Speaker 1: show called Queen's Court that is going to be premiering

462
00:21:49,359 --> 00:21:52,760
Speaker 1: here and another month or so, and it is basically

463
00:21:52,800 --> 00:21:56,800
Speaker 1: a journey of three three women are queens who are

464
00:21:56,840 --> 00:22:00,320
Speaker 1: looking for love and all these male suitors is come

465
00:22:00,359 --> 00:22:02,280
Speaker 1: and move into a house with them and we see

466
00:22:02,320 --> 00:22:06,880
Speaker 1: if they can't align and find a relationship. I've got

467
00:22:06,920 --> 00:22:09,920
Speaker 1: a show called Eat Sleigh Love, which is another unscripted show,

468
00:22:09,960 --> 00:22:14,399
Speaker 1: which is about women taking journeys of rediscovery, and we

469
00:22:14,480 --> 00:22:17,800
Speaker 1: take three amazing women and we take them to actually

470
00:22:17,840 --> 00:22:19,840
Speaker 1: four or four maiden women. We take them to Vietnam

471
00:22:20,160 --> 00:22:23,600
Speaker 1: for a trip of rediscovery. And then you know, I'm

472
00:22:23,600 --> 00:22:26,480
Speaker 1: working on girls Strip too, I am. I'm excited about that.

473
00:22:26,720 --> 00:22:29,480
Speaker 1: Closer than we've ever been. That is definitely in the works,

474
00:22:29,480 --> 00:22:34,080
Speaker 1: and a couple other couple of projects in the theatrical

475
00:22:34,160 --> 00:22:36,080
Speaker 1: side of things that we're going to be announced.

476
00:22:36,200 --> 00:22:38,080
Speaker 3: So man, that's amazing. Well look, I know you got

477
00:22:38,160 --> 00:22:39,800
Speaker 3: get ready get out of here, but before you go,

478
00:22:39,920 --> 00:22:42,520
Speaker 3: just let everybody know why should they check.

479
00:22:42,400 --> 00:22:45,320
Speaker 1: Out Fight Night? Why is this muskie? Fright Night? Is?

480
00:22:46,720 --> 00:22:50,000
Speaker 1: Fright Night is an entertaining true story that you didn't

481
00:22:50,040 --> 00:22:54,280
Speaker 1: know that you needed to know. It is a story

482
00:22:54,560 --> 00:22:58,240
Speaker 1: where the heist and the Ali fight is just the

483
00:22:58,400 --> 00:23:01,920
Speaker 1: entry point. After that, that's where it really gets crazy.

484
00:23:02,000 --> 00:23:05,440
Speaker 1: It's a story that has a complex narrative with protagonists

485
00:23:05,480 --> 00:23:09,960
Speaker 1: that you that have a gray areas and antagonists that

486
00:23:10,000 --> 00:23:13,040
Speaker 1: you're rooted for, and that's the best kinds of narrative

487
00:23:13,119 --> 00:23:15,879
Speaker 1: in my opinion. It's an origin story of Atlanta, and

488
00:23:15,960 --> 00:23:19,720
Speaker 1: it's a love letter to Atlanta. So but most importantly,

489
00:23:19,880 --> 00:23:22,919
Speaker 1: it's entertaining. And I think that the best version of

490
00:23:22,960 --> 00:23:27,040
Speaker 1: content can not only inform but also entertainer. This is entertaining.

491
00:23:27,560 --> 00:23:29,760
Speaker 3: Hey man, I love it well, you know, well, thank

492
00:23:29,760 --> 00:23:32,080
Speaker 3: you so much for coming out. It's been amazing having

493
00:23:32,080 --> 00:23:35,040
Speaker 3: you on the show. Looking forward to one day potentially

494
00:23:35,040 --> 00:23:39,439
Speaker 3: producing that button Nomics series. You've heard it here. What

495
00:23:39,480 --> 00:23:41,439
Speaker 3: if it happens, It's been documented here, We set it

496
00:23:41,440 --> 00:23:42,840
Speaker 3: here first that it's good luck.

497
00:23:42,880 --> 00:23:43,280
Speaker 1: There we go.

498
00:23:43,400 --> 00:23:45,760
Speaker 3: So congratulations on everything, and you know, keep up the

499
00:23:45,760 --> 00:23:46,360
Speaker 3: amazing work.

500
00:23:46,359 --> 00:23:48,560
Speaker 1: We really appreciate you for having me fam I appreciate

501
00:23:48,560 --> 00:23:49,800
Speaker 1: it absolutely and thank you all.

502
00:23:49,840 --> 00:23:51,960
Speaker 3: That's another episode of button Nomics and that's the power.

503
00:23:54,600 --> 00:23:56,840
Speaker 2: You've been listening to button Nomics and I'm your host,

504
00:23:57,000 --> 00:23:57,760
Speaker 2: Brendan Butler.

505
00:23:57,920 --> 00:23:58,800
Speaker 3: Comments feedback.

506
00:23:59,000 --> 00:24:00,560
Speaker 2: Want to be a part of the show, send us

507
00:24:00,600 --> 00:24:04,000
Speaker 2: an email today at hello at butterdomics dot com. Butter

508
00:24:04,080 --> 00:24:07,040
Speaker 2: Nomics is produced in Atlanta, Georgia at iHeartMedia by Ramsey,

509
00:24:07,320 --> 00:24:08,920
Speaker 2: with marketing and support from Queen and Nike.

510
00:24:09,240 --> 00:24:12,360
Speaker 3: Music provided by mister Hanky. If you haven't already, hit

511
00:24:12,400 --> 00:24:13,480
Speaker 3: that subscribe.

512
00:24:13,000 --> 00:24:15,320
Speaker 2: Button and never missed an episode, and be sure to

513
00:24:15,320 --> 00:24:17,840
Speaker 2: follow us on all our social platforms at butter dot,

514
00:24:17,880 --> 00:24:21,320
Speaker 2: at L. Listen to Button Nomics on the iHeartRadio app,

515
00:24:21,440 --> 00:24:24,040
Speaker 2: Apple podcasts, or wherever you get your podcasts.

516
00:24:25,080 --> 00:24:25,320
Speaker 1: Thanks