1 00:00:00,200 --> 00:00:03,320 Speaker 1: Hi, I'm Rashan McDonald host this weekly Money Making Conversation 2 00:00:03,440 --> 00:00:06,920 Speaker 1: Masterclass show. The interviews and information that this show provides 3 00:00:07,000 --> 00:00:10,280 Speaker 1: offer everyone It's time to stop reading other people's success 4 00:00:10,320 --> 00:00:13,080 Speaker 1: stories and start living your own now. If you want 5 00:00:13,119 --> 00:00:16,120 Speaker 1: to be a guest on my show, Money Making Conversation Masterclass, 6 00:00:16,360 --> 00:00:21,200 Speaker 1: please visit our website, Moneymakingconversations dot com and click to 7 00:00:21,239 --> 00:00:24,040 Speaker 1: be a guest. Butudon. If your entrepreneur, small business owner, 8 00:00:24,360 --> 00:00:27,480 Speaker 1: got a product, motivational speaker, influencer, I want you on 9 00:00:27,600 --> 00:00:30,639 Speaker 1: my chop. Let's get your show started. My next guest 10 00:00:30,640 --> 00:00:35,000 Speaker 1: has over three hundred thousand LinkedIn followers, only got ten thousand, 11 00:00:35,120 --> 00:00:38,040 Speaker 1: so you know she's a baller. She's a bawler. She's 12 00:00:38,120 --> 00:00:42,400 Speaker 1: recognized as a LinkedIn top voice in workplace communication and presence. 13 00:00:42,840 --> 00:00:46,680 Speaker 1: She is passionate about helping ambitious professionals go from invisible 14 00:00:47,000 --> 00:00:50,040 Speaker 1: to unforgettable in the modern workplace, and we know that 15 00:00:50,200 --> 00:00:53,640 Speaker 1: changed during the COVID area. Lorraine is on the show 16 00:00:53,640 --> 00:00:57,840 Speaker 1: to discuss her best selling book, Unforgetable Presence, Get Seen, 17 00:00:58,200 --> 00:01:01,840 Speaker 1: gain influence and catapult your career. Please welcome to the 18 00:01:01,840 --> 00:01:05,600 Speaker 1: Money Making Conversation Master Class. Lorraine K how you doing, 19 00:01:05,600 --> 00:01:09,119 Speaker 1: Lorraine wonderfully? Well, first of all, thank you for coming 20 00:01:09,160 --> 00:01:11,399 Speaker 1: into town Atlanta, be in my town. Why are you 21 00:01:11,440 --> 00:01:11,800 Speaker 1: in town? 22 00:01:12,240 --> 00:01:14,640 Speaker 2: I am speaking at an event later today and then 23 00:01:14,720 --> 00:01:16,480 Speaker 2: you reached out and I was like, oh, you're in Atlanta. 24 00:01:16,560 --> 00:01:17,479 Speaker 2: I got to come in person. 25 00:01:17,640 --> 00:01:20,280 Speaker 1: Oh great, Great. So you speak a lot, So you 26 00:01:20,400 --> 00:01:23,399 Speaker 1: tell us about the whole motivation part of speaking before 27 00:01:23,400 --> 00:01:25,360 Speaker 1: we getting into your book, which I've read, by the way, 28 00:01:25,400 --> 00:01:27,520 Speaker 1: And there's a great book by the way, which is 29 00:01:27,640 --> 00:01:33,440 Speaker 1: Unforgettable Presence, Get seen, gain influence, and cat catapult your career. 30 00:01:33,800 --> 00:01:36,319 Speaker 2: Yeah, so I speak for a living. I will not 31 00:01:36,440 --> 00:01:38,319 Speaker 2: have anticipated that this was going to be what I 32 00:01:38,400 --> 00:01:41,520 Speaker 2: do because I used to be in corporate but really 33 00:01:41,560 --> 00:01:44,920 Speaker 2: passionate about helping professionals go from overlook to unforgettable. So 34 00:01:45,200 --> 00:01:47,200 Speaker 2: this book achieves that goal. And then I go to 35 00:01:47,240 --> 00:01:50,960 Speaker 2: companies to speak on various topics that are really important 36 00:01:51,000 --> 00:01:55,080 Speaker 2: to excelling at works or things like executive presence, virtual presence, 37 00:01:55,120 --> 00:01:57,920 Speaker 2: video presence. LinkedIn presents all those really important topics. 38 00:01:58,080 --> 00:02:00,680 Speaker 1: I'm gonna teasing when I've got the book. Shift the book. 39 00:02:00,840 --> 00:02:05,280 Speaker 1: I really didn't understand when I saw Unforgettable Presence, I 40 00:02:05,320 --> 00:02:08,240 Speaker 1: didn't understand that. When I read the book, it would wow, 41 00:02:08,520 --> 00:02:11,320 Speaker 1: totally get what she's talking about. So why did you 42 00:02:11,360 --> 00:02:14,880 Speaker 1: say Unforgettable Presence as your primary title and then you 43 00:02:15,000 --> 00:02:19,239 Speaker 1: had get seen and influence and catapult your career underneath? 44 00:02:19,480 --> 00:02:21,000 Speaker 1: Because that threw me off a little bit. 45 00:02:21,480 --> 00:02:23,679 Speaker 2: It was it was quite an ordeal coming up with 46 00:02:24,160 --> 00:02:26,480 Speaker 2: a good title. And so I think, you know with 47 00:02:26,560 --> 00:02:28,679 Speaker 2: this title, I knew I wanted to include the word 48 00:02:28,720 --> 00:02:31,400 Speaker 2: presence because the whole concept of the book is that 49 00:02:31,480 --> 00:02:35,160 Speaker 2: presence is a really important thing for your career. And 50 00:02:35,480 --> 00:02:37,959 Speaker 2: presence has also changed a lot over the years. You 51 00:02:38,000 --> 00:02:41,359 Speaker 2: mentioned COVID, right, So presence, I think traditionally people think 52 00:02:41,480 --> 00:02:44,600 Speaker 2: executive presence, how I'm showing up in person, and then 53 00:02:45,280 --> 00:02:47,880 Speaker 2: COVID happened and I realized, oh, presence is all these 54 00:02:47,919 --> 00:02:50,720 Speaker 2: other things as well, including where you are seen. So 55 00:02:50,760 --> 00:02:53,320 Speaker 2: it's not just about in person. It's on video, it's 56 00:02:53,320 --> 00:02:56,119 Speaker 2: on LinkedIn, it's in chat channels, it's in all these places. 57 00:02:56,200 --> 00:02:59,520 Speaker 2: And then the Unforgettable piece was okay, it's so it 58 00:02:59,639 --> 00:03:02,120 Speaker 2: is really hard to stand out, it's hard to make 59 00:03:02,160 --> 00:03:04,600 Speaker 2: an impact. That we're now all distributed, we're all over 60 00:03:04,639 --> 00:03:07,800 Speaker 2: the place where there's communication and information coming at us 61 00:03:07,840 --> 00:03:10,320 Speaker 2: at all times, and so in order to stand out, 62 00:03:10,360 --> 00:03:13,080 Speaker 2: you really do have to become unforgettable. And that's you know, 63 00:03:13,120 --> 00:03:15,320 Speaker 2: you're all going to have your own definitions unforgettable, but 64 00:03:15,400 --> 00:03:18,680 Speaker 2: really finding that special way to stand out amongst all 65 00:03:18,720 --> 00:03:19,799 Speaker 2: the noise, well. 66 00:03:19,680 --> 00:03:22,240 Speaker 1: You know, there's very true. Like I said, my career 67 00:03:22,480 --> 00:03:25,520 Speaker 1: in the corporate space started IBEAM many years ago, and 68 00:03:25,600 --> 00:03:28,840 Speaker 1: so a lot of these buzzwords like branding and motivation 69 00:03:29,120 --> 00:03:32,080 Speaker 1: and we're not even there. I was just naturally going 70 00:03:32,080 --> 00:03:35,800 Speaker 1: through the process. And so when you talk about unforgettable 71 00:03:35,840 --> 00:03:39,760 Speaker 1: presences of finding your moment, mine was always being in front. 72 00:03:39,920 --> 00:03:42,280 Speaker 1: And I always tell people this, and I always tell 73 00:03:42,280 --> 00:03:45,400 Speaker 1: people making the decision looking straight ahead, they never make 74 00:03:45,440 --> 00:03:48,240 Speaker 1: a decision looking left or right, and they never turn 75 00:03:48,320 --> 00:03:51,119 Speaker 1: around making the decision trying to find out who's behind them. 76 00:03:51,560 --> 00:03:55,640 Speaker 1: And so that to me was my definition of presence, 77 00:03:56,160 --> 00:03:59,840 Speaker 1: being in front of the decision makers and also going 78 00:04:00,160 --> 00:04:03,840 Speaker 1: above and beyond in the decision maker because that was 79 00:04:03,880 --> 00:04:07,000 Speaker 1: the platform. There was no internet, there was no cell phones. 80 00:04:07,360 --> 00:04:09,720 Speaker 1: That was just the basic way of life that you 81 00:04:09,760 --> 00:04:12,480 Speaker 1: have to deal with. Now fast forward, like you said, 82 00:04:12,840 --> 00:04:15,600 Speaker 1: it's a different era we're living in today, but still 83 00:04:15,720 --> 00:04:17,760 Speaker 1: the same principles, correct. 84 00:04:17,640 --> 00:04:20,400 Speaker 2: I would say, same principles, and there's even more on 85 00:04:20,440 --> 00:04:22,280 Speaker 2: top of that. So, like I said, like, we have 86 00:04:22,360 --> 00:04:24,680 Speaker 2: to think about our video presence and how we're showing 87 00:04:24,760 --> 00:04:27,080 Speaker 2: up and does it align with our in person presence 88 00:04:27,120 --> 00:04:30,120 Speaker 2: because a lot of times people will meet us and 89 00:04:30,279 --> 00:04:32,839 Speaker 2: or will form an impression of us and quote unquote 90 00:04:32,880 --> 00:04:36,520 Speaker 2: meet us virtually before in person. And so I've had 91 00:04:36,560 --> 00:04:38,200 Speaker 2: people say to me, oh, Lorene, you have such a 92 00:04:38,240 --> 00:04:40,880 Speaker 2: strong LinkedIn presence once we finally meet, so they've already 93 00:04:40,960 --> 00:04:43,440 Speaker 2: been having an impression of me and thinking a certain 94 00:04:43,440 --> 00:04:45,120 Speaker 2: thing about me. You know, ideally you wanted to be 95 00:04:45,120 --> 00:04:46,840 Speaker 2: a positive thing, So you're going to try to make 96 00:04:46,880 --> 00:04:49,280 Speaker 2: a really strong presence that way. But that's such a 97 00:04:49,360 --> 00:04:52,800 Speaker 2: powerful tooled our disposal that we have to be aware of. 98 00:04:52,839 --> 00:04:55,840 Speaker 1: Now, Okay, this is important because we're talking about careers. 99 00:04:55,880 --> 00:04:59,320 Speaker 1: We're not talking about putting paths on Instagram or vacation 100 00:04:59,400 --> 00:05:03,360 Speaker 1: trips on Instagram. We're talking about LinkedIn. Okay, tell us 101 00:05:03,560 --> 00:05:07,920 Speaker 1: more about LinkedIn and the value in establishing your presence. 102 00:05:08,320 --> 00:05:10,599 Speaker 2: Oh, LinkedIn my favorite platform. So and I'm not just 103 00:05:10,600 --> 00:05:13,240 Speaker 2: saying that because I work there. So LinkedIn has really 104 00:05:13,240 --> 00:05:16,880 Speaker 2: become our virtual landing page, our virtual water cooler, and 105 00:05:16,920 --> 00:05:19,560 Speaker 2: what I like to call our ultimate virtual office. And 106 00:05:19,640 --> 00:05:22,159 Speaker 2: so I think previously people used to think, oh, LinkedIn is, 107 00:05:22,200 --> 00:05:24,200 Speaker 2: I'll just go there if I'm looking for a job, 108 00:05:24,640 --> 00:05:27,280 Speaker 2: and now LinkedIn is, oh, my gosh, like you can 109 00:05:27,360 --> 00:05:29,280 Speaker 2: do so much on there. It's a place to stay 110 00:05:29,320 --> 00:05:32,680 Speaker 2: top of mind, to build thought leadership, you know, to 111 00:05:33,000 --> 00:05:35,560 Speaker 2: expand your network and meet really interesting people. And so 112 00:05:35,960 --> 00:05:38,599 Speaker 2: if you are not being seen in the virtual office is, 113 00:05:38,680 --> 00:05:40,280 Speaker 2: it's going to be like did you even exist? And 114 00:05:40,320 --> 00:05:42,520 Speaker 2: I'm sure you've had this experience too, where you meet 115 00:05:42,520 --> 00:05:45,159 Speaker 2: someone or someone sends you a message on LinkedIn, and 116 00:05:45,200 --> 00:05:46,720 Speaker 2: if you don't know who they are, you're going to 117 00:05:46,760 --> 00:05:49,640 Speaker 2: go to the LinkedIn to assess like is this person credible? 118 00:05:49,640 --> 00:05:52,479 Speaker 2: Are they legitimate? Like what are they about? And so LinkedIn, 119 00:05:52,560 --> 00:05:55,000 Speaker 2: you know, I call the profile the foundation. And then 120 00:05:55,360 --> 00:05:58,680 Speaker 2: creating content, commenting, engaging with other people. That's where the 121 00:05:58,720 --> 00:06:02,200 Speaker 2: real magic happens because you're creating community and you're learning 122 00:06:02,200 --> 00:06:04,680 Speaker 2: new things and also getting to share your expertise as well. 123 00:06:05,040 --> 00:06:08,839 Speaker 1: So because at LinkedIn, at least when somebody in the 124 00:06:08,960 --> 00:06:12,280 Speaker 1: social media world, they call it dming o. Send you 125 00:06:12,279 --> 00:06:15,320 Speaker 1: your message. If somebody messaged you in the LinkedIn world, 126 00:06:15,440 --> 00:06:17,480 Speaker 1: like you said, you click their profile you can find 127 00:06:17,480 --> 00:06:21,040 Speaker 1: out exactly who they are. You do that on LinkedIn, 128 00:06:21,080 --> 00:06:24,600 Speaker 1: you gonna get more pictures, I'm excuse me. On Instagram 129 00:06:24,680 --> 00:06:27,640 Speaker 1: or Facebook or x you're gonna get more pictures. And 130 00:06:27,680 --> 00:06:29,800 Speaker 1: so you really don't have a background of that person. 131 00:06:30,160 --> 00:06:32,839 Speaker 1: And so that's a career starter right there. And I 132 00:06:32,839 --> 00:06:35,440 Speaker 1: think it's important people understand and value that. I know 133 00:06:35,520 --> 00:06:40,599 Speaker 1: one of my clients, huge celebrity, big on Instagram, big 134 00:06:40,640 --> 00:06:45,480 Speaker 1: on eggs, huge on Facebook, and I told him LinkedIn 135 00:06:46,279 --> 00:06:50,360 Speaker 1: and he went, huh, and so now his LinkedIn account 136 00:06:50,400 --> 00:06:54,640 Speaker 1: is huge because he's now into productions and pitching. I said, 137 00:06:54,680 --> 00:06:57,119 Speaker 1: see now you see so the people you're trying to reach. 138 00:06:57,600 --> 00:06:59,840 Speaker 1: Now I can see your brand and understand what you're 139 00:06:59,839 --> 00:07:03,680 Speaker 1: doing outside of being a talent, which really the social 140 00:07:03,760 --> 00:07:07,080 Speaker 1: media world that you created over there pushes what this 141 00:07:07,240 --> 00:07:10,240 Speaker 1: pushes your business platform? Is that correct? 142 00:07:10,720 --> 00:07:13,400 Speaker 2: One hundred percent? And I would also say if you 143 00:07:13,480 --> 00:07:15,680 Speaker 2: are in corporate and you're not working for yourself and 144 00:07:15,680 --> 00:07:17,880 Speaker 2: you're not a talent like it still benefits you. There 145 00:07:17,880 --> 00:07:20,320 Speaker 2: are a lot of things I wasn't expecting when I 146 00:07:20,400 --> 00:07:22,760 Speaker 2: started posting more on LinkedIn, that helped me in my 147 00:07:22,840 --> 00:07:25,600 Speaker 2: corporate role. So, for example, the more you post, the 148 00:07:25,640 --> 00:07:28,680 Speaker 2: more you find your voice and gain confidence, and that 149 00:07:28,720 --> 00:07:31,480 Speaker 2: translates into the workplace. The more you figure out what 150 00:07:31,520 --> 00:07:35,400 Speaker 2: you're passionate about speaking on that also translates into the workplace. 151 00:07:35,560 --> 00:07:38,200 Speaker 2: And I had the situation once where I was posting 152 00:07:38,240 --> 00:07:42,120 Speaker 2: on LinkedIn and my team saw me putting myself out there, 153 00:07:42,120 --> 00:07:44,360 Speaker 2: and they saw that I was doing public speaking. And 154 00:07:44,400 --> 00:07:46,440 Speaker 2: I had a coworker who I think he was sick 155 00:07:46,480 --> 00:07:48,520 Speaker 2: or on vacation, and he was supposed to be part 156 00:07:48,520 --> 00:07:50,560 Speaker 2: of the media round table, but he wasn't available for 157 00:07:50,560 --> 00:07:53,160 Speaker 2: whatever reason. They saw me on LinkedIn, they saw that 158 00:07:53,200 --> 00:07:55,000 Speaker 2: I was willing to kind of be the face of 159 00:07:55,120 --> 00:07:57,360 Speaker 2: or put myself out there, and they invited me into 160 00:07:57,360 --> 00:08:00,200 Speaker 2: the media round table. And since then those keep will 161 00:08:00,200 --> 00:08:01,920 Speaker 2: have actually become, you know, when I later started my 162 00:08:01,960 --> 00:08:04,880 Speaker 2: own business, became clients and friends, and so it's just 163 00:08:05,640 --> 00:08:09,360 Speaker 2: it's just a very wonderful place to establish that credibility 164 00:08:09,440 --> 00:08:11,480 Speaker 2: and then also have it connect to corporate Still. 165 00:08:12,120 --> 00:08:15,760 Speaker 1: Lorraine kay Lee, what's the case for my middle name? 166 00:08:19,320 --> 00:08:23,360 Speaker 1: Her book is unforgettable presence, get seen, gain influence, and 167 00:08:23,640 --> 00:08:26,400 Speaker 1: catapult your career. Let's talk about something here. When I 168 00:08:26,440 --> 00:08:28,840 Speaker 1: was reading a book, it was it was something in 169 00:08:28,880 --> 00:08:31,239 Speaker 1: the beginning right here that I wanted to I wanted 170 00:08:31,240 --> 00:08:34,240 Speaker 1: to read out loud, you're saying. Drawing on her decades 171 00:08:34,320 --> 00:08:37,640 Speaker 1: long career as the founding editor editor at companies like 172 00:08:38,080 --> 00:08:43,000 Speaker 1: LinkedIn and pressy right, Lee combines personal stories and actionable 173 00:08:43,120 --> 00:08:47,319 Speaker 1: tactics that are tailored for today's digital first workplace, such 174 00:08:47,360 --> 00:08:51,360 Speaker 1: as explain this to me, advocating for yourself and your 175 00:08:51,440 --> 00:08:53,160 Speaker 1: team with confidence? What does that mean? 176 00:08:54,480 --> 00:08:57,000 Speaker 2: One of the things that I wish I had learned 177 00:08:57,040 --> 00:08:59,319 Speaker 2: earlier in my career is that if I want to 178 00:08:59,400 --> 00:09:02,000 Speaker 2: get ahead, if I want to be known, it's not 179 00:09:02,200 --> 00:09:04,559 Speaker 2: enough to put my head down and do hard work. 180 00:09:04,600 --> 00:09:07,120 Speaker 2: I have to really talk about my work and be 181 00:09:07,200 --> 00:09:11,520 Speaker 2: willing to share and let others know that I even exist. Right, 182 00:09:11,960 --> 00:09:14,840 Speaker 2: And so I think, especially in the way that we 183 00:09:14,960 --> 00:09:17,840 Speaker 2: work now, it's even more critical. Again because I mentioned earlier, 184 00:09:17,960 --> 00:09:21,319 Speaker 2: you know everyone's all over, we're communicating through different channels, 185 00:09:21,440 --> 00:09:24,360 Speaker 2: and so advocating for yourself is such an important piece 186 00:09:24,640 --> 00:09:27,360 Speaker 2: to making yourself stand out. And then if you're a manager, 187 00:09:27,640 --> 00:09:30,800 Speaker 2: same thing applies. You need to advocate for your team 188 00:09:30,840 --> 00:09:33,240 Speaker 2: and make sure that their work is known. And so 189 00:09:33,559 --> 00:09:35,680 Speaker 2: I talk in the book this concept of becoming the 190 00:09:35,760 --> 00:09:38,280 Speaker 2: CEO of your own career, and part of that is 191 00:09:38,600 --> 00:09:42,720 Speaker 2: being really proactive, being intentional, taking charge and knowing that 192 00:09:42,800 --> 00:09:45,400 Speaker 2: you have some control, some influence over the outcome of 193 00:09:45,440 --> 00:09:47,840 Speaker 2: your career and advocating for yourself is one of those 194 00:09:47,880 --> 00:09:54,199 Speaker 2: key ways we all have a brain. Yes, when we 195 00:09:54,280 --> 00:09:57,640 Speaker 2: hear brand, I think for ourselves as corporate workers or 196 00:09:57,720 --> 00:10:01,440 Speaker 2: even a solopreneur entrepreneur, I think sometimes there's a disconnect 197 00:10:01,480 --> 00:10:04,560 Speaker 2: because we hear personal brand and we think, oh, brand 198 00:10:04,600 --> 00:10:07,280 Speaker 2: isn't that for companies, it's not for individuals, And then 199 00:10:07,280 --> 00:10:09,280 Speaker 2: we hear personal brand. I feel like personal brand has 200 00:10:09,320 --> 00:10:11,840 Speaker 2: sort of sometimes for some people become like kind of 201 00:10:12,160 --> 00:10:13,920 Speaker 2: a slimy word, like, oh, I don't want to be 202 00:10:14,000 --> 00:10:16,760 Speaker 2: promoting myself all the time or bragging about myself. But 203 00:10:16,800 --> 00:10:19,280 Speaker 2: what a personal brand really is is what I call 204 00:10:19,280 --> 00:10:21,760 Speaker 2: in the book your career brand, and your career brand 205 00:10:21,880 --> 00:10:25,160 Speaker 2: is essentially your reputation. So the whole thing about a 206 00:10:25,160 --> 00:10:27,480 Speaker 2: brand is that you already have one, and that we 207 00:10:27,600 --> 00:10:30,000 Speaker 2: have to be intentional about it, in forming it. Otherwise, 208 00:10:30,080 --> 00:10:32,520 Speaker 2: if we're not intentional, someone else is going to form 209 00:10:32,520 --> 00:10:34,960 Speaker 2: it for us. So I start. I mentioned it early 210 00:10:35,040 --> 00:10:36,400 Speaker 2: on in the book because I feel like it's such 211 00:10:36,400 --> 00:10:37,440 Speaker 2: a foundational piece. 212 00:10:37,520 --> 00:10:39,880 Speaker 1: Yeah. I remember when I was managing Steve Hardy and 213 00:10:39,960 --> 00:10:42,880 Speaker 1: it was a about two thousand and I show it 214 00:10:42,920 --> 00:10:46,240 Speaker 1: for IBM. So I had that corporate culture culture in 215 00:10:46,280 --> 00:10:48,520 Speaker 1: my mind, and then I went to him, I said, 216 00:10:48,559 --> 00:10:51,920 Speaker 1: why can't we teach you like a corporation, have the 217 00:10:51,960 --> 00:10:56,280 Speaker 1: same standards, the same rules, the same expectations. You know, 218 00:10:56,480 --> 00:10:59,320 Speaker 1: because you go, you perform, and so people they don't 219 00:10:59,440 --> 00:11:01,520 Speaker 1: like you, they ask for their money back, they make 220 00:11:01,520 --> 00:11:05,280 Speaker 1: the decisions your product in a sense, and so and 221 00:11:05,360 --> 00:11:08,840 Speaker 1: so I didn't realize at the time, like there was 222 00:11:08,880 --> 00:11:11,920 Speaker 1: like two thousand and one and that I was really 223 00:11:13,240 --> 00:11:16,720 Speaker 1: using the word branding and tying it to a personal 224 00:11:16,800 --> 00:11:20,240 Speaker 1: an individual, which kind of shifted the narrative because, like 225 00:11:20,320 --> 00:11:24,480 Speaker 1: you said earlier, a brand, usually IBM, a brand is Ford, 226 00:11:24,520 --> 00:11:28,240 Speaker 1: the brand is Burger King. Well, my mindset was a 227 00:11:28,280 --> 00:11:30,960 Speaker 1: brand could be an individual. And in your book, you 228 00:11:31,040 --> 00:11:34,000 Speaker 1: are telling everybody you are a brand, and you need 229 00:11:34,040 --> 00:11:37,600 Speaker 1: to deliver that and understand how you how your presence 230 00:11:37,720 --> 00:11:42,040 Speaker 1: ties to that brand makes you successful. Miss Lee my 231 00:11:42,080 --> 00:11:43,760 Speaker 1: next one off of it, because like I said, this 232 00:11:43,840 --> 00:11:47,920 Speaker 1: is I got started early with these questions. Okay, navigating 233 00:11:48,160 --> 00:11:50,760 Speaker 1: under representation in the workplace. 234 00:11:51,720 --> 00:11:54,959 Speaker 2: Okay, I am an Asian American woman. 235 00:11:54,880 --> 00:11:58,439 Speaker 1: And people who don't see it. She needed to. 236 00:11:58,440 --> 00:12:01,720 Speaker 2: Say that, And so I wanted to make sure that 237 00:12:01,800 --> 00:12:05,000 Speaker 2: I talked about the experiences in the book. It's not 238 00:12:05,160 --> 00:12:06,960 Speaker 2: all you know, The book is not all about it, 239 00:12:07,000 --> 00:12:09,040 Speaker 2: but I wanted to make sure I included voices and 240 00:12:09,080 --> 00:12:11,600 Speaker 2: insights that talk about this because sometimes it feels like 241 00:12:11,840 --> 00:12:14,679 Speaker 2: corporate America is not built for people who look like us, 242 00:12:14,720 --> 00:12:16,920 Speaker 2: or who have our certain values or background or whatnot. 243 00:12:17,480 --> 00:12:19,840 Speaker 2: And so I have the chance to introdew three dozen 244 00:12:20,120 --> 00:12:22,200 Speaker 2: leaders in the book, and some of them gave some 245 00:12:22,320 --> 00:12:24,960 Speaker 2: wonderful insights on how to stand out as an upper 246 00:12:25,040 --> 00:12:28,320 Speaker 2: underrepresented professional and then also still stay true to your 247 00:12:28,400 --> 00:12:30,240 Speaker 2: values and who you are at the same time. 248 00:12:30,760 --> 00:12:34,240 Speaker 1: You know, because I'm a minority African American and I 249 00:12:34,320 --> 00:12:37,000 Speaker 1: remember my early years that IBM. I worked three two 250 00:12:37,040 --> 00:12:39,559 Speaker 1: and a half years part time basically in turning and 251 00:12:39,600 --> 00:12:42,160 Speaker 1: two and a half years professional and what I learned 252 00:12:42,400 --> 00:12:44,760 Speaker 1: was you know there is going to be racism. There 253 00:12:44,840 --> 00:12:46,440 Speaker 1: is going to beople going to judge you part of 254 00:12:46,480 --> 00:12:49,640 Speaker 1: color your skin. But what I did learn is that 255 00:12:50,080 --> 00:12:52,800 Speaker 1: your presence matters. That's why this book was important to me, 256 00:12:53,200 --> 00:12:55,240 Speaker 1: and I thought it was really championing a lot of 257 00:12:55,280 --> 00:12:57,920 Speaker 1: my thought process and it's a good read. If you 258 00:12:58,000 --> 00:13:01,400 Speaker 1: read it, you understand exactly what miss Lee is talking about. 259 00:13:01,720 --> 00:13:05,720 Speaker 1: Because when you participate with who you are and you 260 00:13:05,840 --> 00:13:10,880 Speaker 1: allow the negative energy of that group become your voice, 261 00:13:11,040 --> 00:13:13,120 Speaker 1: you will lose. You're never going to win in the 262 00:13:13,160 --> 00:13:16,400 Speaker 1: corporate space. So you have to create a presence that 263 00:13:16,520 --> 00:13:19,720 Speaker 1: creates a balance if you want to, if you want to, 264 00:13:19,760 --> 00:13:21,920 Speaker 1: as Sin and what you've done very well in this 265 00:13:22,040 --> 00:13:25,080 Speaker 1: academic world, you know if in this corporate world, if 266 00:13:25,080 --> 00:13:27,160 Speaker 1: you read our story, she'll tell you I was here. 267 00:13:27,440 --> 00:13:29,280 Speaker 1: One year later, I was here, I mean not two 268 00:13:29,360 --> 00:13:32,320 Speaker 1: years later. One year later, she was here, Which means 269 00:13:32,320 --> 00:13:35,400 Speaker 1: that you had a presence and a clear understanding despite 270 00:13:35,440 --> 00:13:38,280 Speaker 1: the environment, despite how you look, that was not going 271 00:13:38,360 --> 00:13:40,040 Speaker 1: to stop you talk to us. 272 00:13:40,360 --> 00:13:43,320 Speaker 2: Yeah, I mean I think again, Like it's when I 273 00:13:43,360 --> 00:13:45,640 Speaker 2: was at LinkedIn. I started off the book talking about 274 00:13:45,679 --> 00:13:49,559 Speaker 2: my experience there. Loved it, did so many cool projects, 275 00:13:49,800 --> 00:13:52,079 Speaker 2: but had trouble reaching that next level. And a lot 276 00:13:52,080 --> 00:13:56,520 Speaker 2: of it was because I wasn't understanding how corporate America worked. 277 00:13:56,559 --> 00:13:58,920 Speaker 2: I wasn't taking control of my own career, and so 278 00:13:59,160 --> 00:14:01,160 Speaker 2: when I went to my next roll up, Prezzy, I 279 00:14:01,240 --> 00:14:05,959 Speaker 2: was very very intentional six years yeah. So at Prezzy, 280 00:14:06,559 --> 00:14:08,400 Speaker 2: pretty much right away I was like, Okay, this is like, 281 00:14:08,480 --> 00:14:10,000 Speaker 2: these are all the things I'm going to do differently. 282 00:14:10,040 --> 00:14:11,960 Speaker 2: I'm going to meet with my manager once a month 283 00:14:11,960 --> 00:14:14,400 Speaker 2: and let her know I want this promotion and to 284 00:14:14,400 --> 00:14:16,280 Speaker 2: figure out what it takes to get there, to figure 285 00:14:16,280 --> 00:14:18,439 Speaker 2: out where my weak spots are, what my strong spots are, 286 00:14:18,480 --> 00:14:21,080 Speaker 2: and really to lean into you know, how am I 287 00:14:21,080 --> 00:14:23,720 Speaker 2: going to make this happen? And so I think that 288 00:14:23,880 --> 00:14:26,240 Speaker 2: was just such an important mindset shift in that I 289 00:14:26,240 --> 00:14:28,680 Speaker 2: don't have to be a victim or I don't have 290 00:14:28,800 --> 00:14:31,440 Speaker 2: to let things happen to me. I can make things 291 00:14:31,440 --> 00:14:32,320 Speaker 2: happen for myself. 292 00:14:32,480 --> 00:14:35,320 Speaker 1: And it's important that she's saying these things audience and 293 00:14:35,400 --> 00:14:38,640 Speaker 1: fans who are listening, because a lot of bad words 294 00:14:38,680 --> 00:14:41,920 Speaker 1: can come, people saying sucking up do it too much, 295 00:14:42,040 --> 00:14:46,000 Speaker 1: making us look bad. It's your goal. You set your goals, 296 00:14:46,040 --> 00:14:49,160 Speaker 1: you create your relationship and you win with it. You're 297 00:14:49,240 --> 00:14:51,960 Speaker 1: not going home with these people who are complaining, You're 298 00:14:52,000 --> 00:14:54,040 Speaker 1: not sleeping in the bed with these people who are complaining. 299 00:14:54,480 --> 00:14:56,480 Speaker 1: You have to set the goals that work for you. 300 00:14:56,920 --> 00:14:58,560 Speaker 1: And that's what I had to learn when I was 301 00:14:58,600 --> 00:15:01,920 Speaker 1: an IBM and I still care care those values to 302 00:15:02,000 --> 00:15:05,160 Speaker 1: this day because there's a certain structure that you have 303 00:15:05,200 --> 00:15:07,920 Speaker 1: to be able to have no matter who you're talking to, 304 00:15:08,280 --> 00:15:10,880 Speaker 1: no matter whether you meet them at a restaurant, you 305 00:15:10,960 --> 00:15:13,680 Speaker 1: meet them at the club, you meet the better picnic 306 00:15:13,880 --> 00:15:16,880 Speaker 1: or are social event, their standards and that's what you're 307 00:15:16,880 --> 00:15:20,520 Speaker 1: talking about in this book. Your presence matters no matter 308 00:15:20,600 --> 00:15:21,520 Speaker 1: where you are at. 309 00:15:21,480 --> 00:15:24,520 Speaker 2: Correct correct, Yeah, one hundred percent. And you know, I 310 00:15:25,320 --> 00:15:27,600 Speaker 2: interview some content creators as well for the book is 311 00:15:27,720 --> 00:15:30,320 Speaker 2: of course presence is like huge for them, and yeah, 312 00:15:30,320 --> 00:15:34,320 Speaker 2: anywhere you go, presence is not about one big moment. 313 00:15:34,720 --> 00:15:37,040 Speaker 2: It's as I say in the book, it's about those 314 00:15:37,080 --> 00:15:40,440 Speaker 2: little moments that build up over time, that create an impression, 315 00:15:40,520 --> 00:15:43,520 Speaker 2: that create your reputation in someone's mind. So the book 316 00:15:43,520 --> 00:15:47,520 Speaker 2: hopefully is you know, is level setting and not freaking 317 00:15:47,520 --> 00:15:49,360 Speaker 2: people out like, oh presence, I just have to be 318 00:15:49,480 --> 00:15:51,840 Speaker 2: like this executive on day one. But here let me 319 00:15:51,880 --> 00:15:55,240 Speaker 2: build up my presence across all these really different important channels, 320 00:15:55,400 --> 00:15:57,600 Speaker 2: and over time this will create my overall presence. 321 00:15:57,920 --> 00:16:02,720 Speaker 1: A book Unforgettable Presence Gets Gain influence and catapult your 322 00:16:02,760 --> 00:16:06,120 Speaker 1: career by Lorraine K. Lee. I have one from the 323 00:16:06,160 --> 00:16:09,760 Speaker 1: liner before we get into Moorrow. More questions commanding attention 324 00:16:10,400 --> 00:16:12,240 Speaker 1: with executive presence. 325 00:16:13,560 --> 00:16:17,480 Speaker 2: Executive presence is one piece of the presence pie, or 326 00:16:17,520 --> 00:16:20,560 Speaker 2: presence puzzle, as I like to say. Executive presence has 327 00:16:20,600 --> 00:16:23,200 Speaker 2: also changed a lot over the years. So there was 328 00:16:23,240 --> 00:16:26,480 Speaker 2: this really interesting research in Harvard Business Review that showed 329 00:16:26,480 --> 00:16:29,400 Speaker 2: the difference in how people perceive executive presents or what 330 00:16:29,440 --> 00:16:32,120 Speaker 2: they thought it was, from twenty twelve to twenty twenty two. 331 00:16:32,600 --> 00:16:34,960 Speaker 2: And you'll see a lot of new words started appearing 332 00:16:35,000 --> 00:16:39,640 Speaker 2: in twenty twenty two, for example, authenticity, command, a zoom room, 333 00:16:40,000 --> 00:16:44,360 Speaker 2: body language, listening to learn. So there are a lot 334 00:16:44,400 --> 00:16:47,400 Speaker 2: more people centric skills, whereas in twenty twelve, perhaps it 335 00:16:47,440 --> 00:16:50,600 Speaker 2: was the more stereotypical version of executive presence that we 336 00:16:50,680 --> 00:16:53,200 Speaker 2: might think about. So I talk about the three c's 337 00:16:53,240 --> 00:16:56,960 Speaker 2: of modern day executive presence, communication, career, brand and credibility, 338 00:16:57,320 --> 00:16:59,760 Speaker 2: and so you know, go into more of that in 339 00:16:59,800 --> 00:17:02,080 Speaker 2: the book. But these are the new new ways I 340 00:17:02,160 --> 00:17:03,600 Speaker 2: think to exude executive prices. 341 00:17:03,640 --> 00:17:05,399 Speaker 1: Absolutely, we're not trying to give way the book and 342 00:17:05,440 --> 00:17:08,320 Speaker 1: this interview. We're trying to tease you so you can 343 00:17:08,359 --> 00:17:09,200 Speaker 1: go to the book. 344 00:17:09,520 --> 00:17:12,720 Speaker 3: Please don't go anywhere. We'll be right back with more 345 00:17:12,760 --> 00:17:23,960 Speaker 3: Money Making Conversations Masterclass. Welcome back to the Money Making 346 00:17:24,000 --> 00:17:27,160 Speaker 3: Conversations Masterclass, hosted by Rashaan McDonald. 347 00:17:27,960 --> 00:17:29,360 Speaker 1: Now, there was a couple of things that were sent 348 00:17:29,400 --> 00:17:31,560 Speaker 1: to me as questions, and you know, as we go 349 00:17:31,640 --> 00:17:34,160 Speaker 1: through life, you know you look back and go, wow, 350 00:17:34,400 --> 00:17:36,520 Speaker 1: this is what I should have done differently. And one 351 00:17:36,520 --> 00:17:38,119 Speaker 1: of the questions that came to me is how you 352 00:17:38,240 --> 00:17:40,320 Speaker 1: bounce back from getting fired? 353 00:17:42,119 --> 00:17:44,639 Speaker 2: Spot. Yeah, my layoff happened at the end of twenty 354 00:17:44,680 --> 00:17:47,040 Speaker 2: twenty two is part of you know tech layoffs happening 355 00:17:47,080 --> 00:17:48,760 Speaker 2: at the time happening. 356 00:17:49,119 --> 00:17:52,760 Speaker 1: There's a layoff in a fight. There's two different. 357 00:17:52,400 --> 00:17:54,879 Speaker 2: Things, two different I mean, some people might say layoff 358 00:17:55,000 --> 00:17:55,639 Speaker 2: is being fired. 359 00:17:55,720 --> 00:18:00,080 Speaker 1: It wasn't performance Emotionally, Emotionally, there's a different sature the 360 00:18:00,160 --> 00:18:02,840 Speaker 1: lanes of justification. You go, you get fired, Yeah, you're 361 00:18:02,880 --> 00:18:07,520 Speaker 1: like those persons layoff be disappointed in May. Yeah, yeah, 362 00:18:07,600 --> 00:18:08,760 Speaker 1: because you were doing your job. 363 00:18:08,840 --> 00:18:11,320 Speaker 2: Sure, sure, Yes. I got laid off at the end 364 00:18:11,320 --> 00:18:14,840 Speaker 2: of twenty twenty two, and yeah, I mean a little 365 00:18:14,960 --> 00:18:17,080 Speaker 2: naively was like, oh, is this gonna happen to me? 366 00:18:17,119 --> 00:18:19,080 Speaker 2: I don't know. I hadn't gotten laid off before because 367 00:18:19,080 --> 00:18:21,040 Speaker 2: I've been in tech for you know, the past decade 368 00:18:21,040 --> 00:18:23,280 Speaker 2: and it was a wonderful time in tech. But got 369 00:18:23,359 --> 00:18:26,240 Speaker 2: laid off and that was really the catalyst for me 370 00:18:26,880 --> 00:18:29,119 Speaker 2: reaching this whole new level of my career, starting my 371 00:18:29,160 --> 00:18:31,719 Speaker 2: own business, doing the speaking, writing the book. And So 372 00:18:32,720 --> 00:18:35,640 Speaker 2: for anyone who's gotten laid off or you know, has 373 00:18:35,680 --> 00:18:38,840 Speaker 2: experienced this, uh, you know, I want to say that layoffs, 374 00:18:38,840 --> 00:18:40,760 Speaker 2: as many people say, are a blessing in disguise. I 375 00:18:40,760 --> 00:18:42,680 Speaker 2: know it doesn't feel like that in the moment, but 376 00:18:43,359 --> 00:18:45,679 Speaker 2: it was such a Yeah they. 377 00:18:45,520 --> 00:18:48,440 Speaker 1: Can say that, yeah, okay, no blessing when you get 378 00:18:48,440 --> 00:18:49,560 Speaker 1: fired or laid off. 379 00:18:49,359 --> 00:18:52,000 Speaker 2: Okay, yeah, but usually people like it gives them the 380 00:18:52,000 --> 00:18:54,640 Speaker 2: time to think and to find something better down the line. 381 00:18:54,720 --> 00:18:56,639 Speaker 2: It doesn't feel like that in the moment, but you know, 382 00:18:56,800 --> 00:18:58,400 Speaker 2: I didn't feel like that to me in the moment either. 383 00:18:58,480 --> 00:19:00,320 Speaker 2: But you know, I've come out about strong longer. On 384 00:19:00,359 --> 00:19:02,240 Speaker 2: the other side, I'm thankful for it. Yeah. 385 00:19:02,680 --> 00:19:06,040 Speaker 1: Now there's another question that comes about the way the 386 00:19:06,080 --> 00:19:08,679 Speaker 1: best way is to get promoted, because you have shown 387 00:19:09,000 --> 00:19:12,359 Speaker 1: the examples of your book at you come in at 388 00:19:12,359 --> 00:19:15,200 Speaker 1: this level and you already looking at that next wrong 389 00:19:15,800 --> 00:19:16,720 Speaker 1: talk to us about. 390 00:19:16,480 --> 00:19:19,160 Speaker 2: It the first thing. I know it sounds so obvious, 391 00:19:19,240 --> 00:19:20,920 Speaker 2: but you have to make it known that you want 392 00:19:20,960 --> 00:19:23,119 Speaker 2: to get promoted. I talk about the story in the 393 00:19:23,119 --> 00:19:26,320 Speaker 2: book my coworker great work, had been at the company 394 00:19:26,359 --> 00:19:28,800 Speaker 2: for a while, hadn't gotten promoted. One day she comes in, 395 00:19:28,880 --> 00:19:30,840 Speaker 2: She's promoted. I'm like, oh, my gosh, like, what happened. 396 00:19:30,840 --> 00:19:33,879 Speaker 2: I'm so happy for you. And she says, oh, I 397 00:19:33,920 --> 00:19:35,800 Speaker 2: my manager didn't even know I want to get promoted. 398 00:19:35,840 --> 00:19:38,520 Speaker 2: Once I let him know, then I got it. And 399 00:19:38,560 --> 00:19:40,560 Speaker 2: so I know it sounds like as an ambitious person, 400 00:19:40,560 --> 00:19:42,600 Speaker 2: you're like, oh, doesn't everyone want to get promoted? Doesn't 401 00:19:42,600 --> 00:19:45,520 Speaker 2: my manager know that they don't? Some people don't want 402 00:19:45,560 --> 00:19:47,560 Speaker 2: to get promoted, they're happy where they are. They have 403 00:19:47,600 --> 00:19:48,679 Speaker 2: to you have to let them know. 404 00:19:49,160 --> 00:19:52,320 Speaker 1: And you can't pressure in A supervisor can't pressure you 405 00:19:53,280 --> 00:19:55,040 Speaker 1: to do something that you're uncomfortable. 406 00:19:55,040 --> 00:19:57,600 Speaker 2: Don't. Yeah, if you don't feel ready. Yeah, and then 407 00:19:57,680 --> 00:20:00,720 Speaker 2: and then after that you need to again be really proactive. 408 00:20:00,760 --> 00:20:03,800 Speaker 2: So it's not during annual review time that you mentioned 409 00:20:03,840 --> 00:20:05,919 Speaker 2: your promotion that you want to get promoted. You need 410 00:20:05,960 --> 00:20:08,160 Speaker 2: to start thinking about it like six months at least 411 00:20:08,200 --> 00:20:10,439 Speaker 2: ahead of time, and making sure you know who's going 412 00:20:10,480 --> 00:20:12,720 Speaker 2: to be in the promotion room and talk to them 413 00:20:12,760 --> 00:20:14,520 Speaker 2: and let them know about your goals. Right, There's so 414 00:20:14,600 --> 00:20:17,760 Speaker 2: many moving pieces that I didn't realize when I wanted 415 00:20:17,800 --> 00:20:19,720 Speaker 2: to get promoted at LinkedIn. I was like, oh, just 416 00:20:19,720 --> 00:20:22,080 Speaker 2: my manager just says something and it happens. Right. No, 417 00:20:22,200 --> 00:20:24,639 Speaker 2: there's like a lot of conversations. They're all putting up 418 00:20:24,640 --> 00:20:27,000 Speaker 2: their people for promotion. You need to get the right 419 00:20:27,000 --> 00:20:29,480 Speaker 2: feedback from the right people who have influence. Right. So 420 00:20:29,520 --> 00:20:32,640 Speaker 2: there's just there's so many moving parts. So it's about intentionality. 421 00:20:32,640 --> 00:20:35,480 Speaker 2: And then there's additional tips in the book. But yeah, wow, you. 422 00:20:35,480 --> 00:20:38,920 Speaker 1: Know I've mentioned this story several times on my show 423 00:20:38,960 --> 00:20:42,040 Speaker 1: about my ivy and experience. So I worked two and 424 00:20:42,040 --> 00:20:44,840 Speaker 1: a half years, they hired me full time, and then 425 00:20:44,880 --> 00:20:46,600 Speaker 1: I was hired a long with the two white guys. 426 00:20:46,600 --> 00:20:49,560 Speaker 1: So I'm just gonna say race because my mind was 427 00:20:49,600 --> 00:20:53,640 Speaker 1: operating in that coin. And six months later they were 428 00:20:53,680 --> 00:20:56,600 Speaker 1: buzzing around doing different things, and I was still trapped 429 00:20:56,600 --> 00:20:59,720 Speaker 1: at my desk, and so I went and stormed into 430 00:20:59,720 --> 00:21:01,800 Speaker 1: the off for some of my supervisor who had interviewed 431 00:21:01,840 --> 00:21:03,920 Speaker 1: and brought us all through on board at the same time. 432 00:21:04,280 --> 00:21:08,480 Speaker 1: And I used to miss an example. I said, you know, hey, 433 00:21:09,640 --> 00:21:12,880 Speaker 1: what's going on with Sean McDonald And he said, well, Rashan, 434 00:21:13,320 --> 00:21:16,080 Speaker 1: doing your initial interview, I asked you what you wanted 435 00:21:16,119 --> 00:21:19,280 Speaker 1: to do, and your statement back to me I wrote 436 00:21:19,320 --> 00:21:21,320 Speaker 1: it down, was I'll get back with you. 437 00:21:21,920 --> 00:21:22,600 Speaker 2: Okay. 438 00:21:22,920 --> 00:21:26,040 Speaker 1: Six months later, Rashan, I'm still waiting for you to 439 00:21:26,080 --> 00:21:29,399 Speaker 1: get back with me. Now, since you were complaining about 440 00:21:29,400 --> 00:21:32,080 Speaker 1: those two gentlemen, they had a plan in place when 441 00:21:32,080 --> 00:21:34,560 Speaker 1: they sat down, they said they want to do this, this, this, this. 442 00:21:35,000 --> 00:21:37,679 Speaker 1: So since they gave me a plan, I work with 443 00:21:37,720 --> 00:21:39,679 Speaker 1: their plan and they're doing all the things that they 444 00:21:39,800 --> 00:21:42,080 Speaker 1: asked to do. Now, ra Sean, what do you want 445 00:21:42,119 --> 00:21:44,400 Speaker 1: to do? And at that moment, I said, I'm gonna 446 00:21:44,440 --> 00:21:44,960 Speaker 1: get back with. 447 00:21:44,880 --> 00:21:45,480 Speaker 2: You when I got. 448 00:21:47,040 --> 00:21:50,280 Speaker 1: Because again I still came the mad without playing and 449 00:21:50,359 --> 00:21:53,520 Speaker 1: so and so that's why I really enjoyed reading your 450 00:21:53,520 --> 00:21:56,399 Speaker 1: book because it was so relatable to a lot of 451 00:21:56,480 --> 00:22:00,359 Speaker 1: conversations I have on the show motivating people and warming 452 00:22:00,440 --> 00:22:03,400 Speaker 1: them with action plans and things like that. But it 453 00:22:03,440 --> 00:22:06,000 Speaker 1: was just my stories. Now we officially have a book 454 00:22:06,600 --> 00:22:09,919 Speaker 1: called Unforgettable Presence, where a lot of the dialogue that 455 00:22:10,000 --> 00:22:13,680 Speaker 1: I talk about on the show motivating people, strengthen your values, 456 00:22:13,800 --> 00:22:17,640 Speaker 1: understanding your presence, you know, being able to communicate your 457 00:22:17,680 --> 00:22:22,440 Speaker 1: goals and your brand to anybody, and then you can 458 00:22:22,520 --> 00:22:26,120 Speaker 1: win and this really helps. It's really funny. My wife, 459 00:22:26,200 --> 00:22:29,119 Speaker 1: she always she always maddened me. It's not mad in 460 00:22:29,160 --> 00:22:31,320 Speaker 1: the good way because I go into restaurants and they 461 00:22:31,359 --> 00:22:35,919 Speaker 1: treat me differends. You know. It's always no matter what 462 00:22:36,040 --> 00:22:39,480 Speaker 1: restaurant I go into, the chef or the owner of 463 00:22:39,520 --> 00:22:43,080 Speaker 1: the restaurant is going to come to my table. She says, why, Wow, 464 00:22:43,200 --> 00:22:45,359 Speaker 1: what do you do? I said this presence? I said, 465 00:22:45,359 --> 00:22:49,160 Speaker 1: when I said, I walk a certain way, I say 466 00:22:49,240 --> 00:22:52,080 Speaker 1: hello to people, when I come into the room, certain 467 00:22:52,119 --> 00:22:55,200 Speaker 1: way to matri Die, I just it's just natural things 468 00:22:55,280 --> 00:22:59,600 Speaker 1: I do. And so when I sit down, people go, okay, 469 00:23:00,040 --> 00:23:02,000 Speaker 1: want to go speak to that guy? And these are 470 00:23:02,040 --> 00:23:05,320 Speaker 1: just natural brand presence that I've created over the years. 471 00:23:05,600 --> 00:23:09,960 Speaker 1: Some people might call it confident cocky. I just call 472 00:23:10,040 --> 00:23:13,640 Speaker 1: it presents and it's part of your brand. And so 473 00:23:13,800 --> 00:23:15,920 Speaker 1: because that's part of my brand to walk into a 474 00:23:16,040 --> 00:23:18,680 Speaker 1: room and I tell people, I generally walk in the 475 00:23:18,760 --> 00:23:21,760 Speaker 1: room like I own it, and there's nothing wrong with that. 476 00:23:22,200 --> 00:23:25,160 Speaker 1: And that's called confidence. And that's all believing in yourself 477 00:23:25,400 --> 00:23:27,400 Speaker 1: and a lot of those values is what you talk 478 00:23:27,440 --> 00:23:28,560 Speaker 1: about in this book, correct. 479 00:23:28,760 --> 00:23:31,000 Speaker 2: Yeah, And I love what you said too about how 480 00:23:31,040 --> 00:23:33,320 Speaker 2: you've cultivated it over the years. Right, that's not going 481 00:23:33,400 --> 00:23:36,000 Speaker 2: to happen overnight. This takes some time. You have to 482 00:23:36,040 --> 00:23:39,560 Speaker 2: build trust right, consistent actions, and so yeah, I love 483 00:23:39,560 --> 00:23:40,440 Speaker 2: that story. 484 00:23:40,760 --> 00:23:44,440 Speaker 1: It's reality. So it teaches us. I get I get 485 00:23:44,480 --> 00:23:49,919 Speaker 1: free desserts a lot of time. We went to this 486 00:23:49,960 --> 00:23:52,120 Speaker 1: new restaurant just the other day and we sat down 487 00:23:52,160 --> 00:23:56,080 Speaker 1: and got the owner or the manager of the restaurant 488 00:23:56,080 --> 00:23:58,080 Speaker 1: came over and go, hey, we'd like a free dessert. 489 00:23:58,240 --> 00:24:04,240 Speaker 1: And she went, wow, what are the seeing And it's 490 00:24:04,320 --> 00:24:08,840 Speaker 1: just that when I came in, I specifically said hello, hello, 491 00:24:09,440 --> 00:24:12,520 Speaker 1: my energy levels is always a little bit higher. And 492 00:24:12,560 --> 00:24:16,159 Speaker 1: when I asked the waiter, waitress or their name and 493 00:24:16,960 --> 00:24:19,280 Speaker 1: that all those different things, and I always and here's 494 00:24:19,280 --> 00:24:20,760 Speaker 1: the thing I always say when I sit down, when 495 00:24:20,760 --> 00:24:23,560 Speaker 1: I go to the restaurant, I'll tell them this is 496 00:24:23,920 --> 00:24:26,800 Speaker 1: I tell this specifically. I said, like, if you're with me, 497 00:24:26,880 --> 00:24:30,720 Speaker 1: miss Lee, I go first time, I'm a regular, you 498 00:24:30,760 --> 00:24:33,320 Speaker 1: know it just that's just my style, and I go, hey, 499 00:24:33,760 --> 00:24:36,040 Speaker 1: I'm back. This is one of my favorite places. So 500 00:24:36,440 --> 00:24:41,760 Speaker 1: I will broadcast my intentions about why I'm there. If 501 00:24:41,760 --> 00:24:45,280 Speaker 1: I bring somebody in, I'll tell them because that's how 502 00:24:45,400 --> 00:24:48,520 Speaker 1: I naturally do it. Now, if it's promoting people and 503 00:24:48,640 --> 00:24:52,280 Speaker 1: encouraging people to want to treat me differently in a 504 00:24:52,320 --> 00:24:55,240 Speaker 1: positive way, I'm winning. Okay, I'm winning and I'm gonna 505 00:24:55,320 --> 00:24:57,480 Speaker 1: keep winning. But that's what you're talking about. 506 00:24:57,600 --> 00:25:00,560 Speaker 2: Yeah, that is like so much intention and that is 507 00:25:01,160 --> 00:25:03,639 Speaker 2: a very common theme. That's that runs throughout the book. 508 00:25:03,760 --> 00:25:06,280 Speaker 1: Yeah, okay, let's talk about because I want I don't 509 00:25:06,280 --> 00:25:08,760 Speaker 1: want the use of all my time talking about the experiences. 510 00:25:09,040 --> 00:25:12,000 Speaker 1: But it's four key sections that will help you strongly 511 00:25:12,400 --> 00:25:14,560 Speaker 1: build your presence. That's what I want to talk about, 512 00:25:14,760 --> 00:25:17,080 Speaker 1: not in detail, about these four key presidents that you 513 00:25:17,200 --> 00:25:19,440 Speaker 1: outlined at the very top of the book. The first 514 00:25:19,440 --> 00:25:22,119 Speaker 1: one is setting a strong foundation. 515 00:25:23,040 --> 00:25:28,520 Speaker 2: Yes, so career brand slash mindsets, your virtual presence, your 516 00:25:28,560 --> 00:25:32,879 Speaker 2: LinkedIn presence. Those are i think unconventional and traditional ways 517 00:25:32,880 --> 00:25:35,240 Speaker 2: to think about, Oh, this is the foundation of my career. 518 00:25:35,720 --> 00:25:38,760 Speaker 2: But those things are things that are we, that are 519 00:25:38,760 --> 00:25:40,960 Speaker 2: we that we are using every day that are so 520 00:25:41,119 --> 00:25:43,680 Speaker 2: important and so you need to have the foundation before 521 00:25:43,720 --> 00:25:46,959 Speaker 2: you dive into anything else. And then we have you know, 522 00:25:47,040 --> 00:25:50,000 Speaker 2: essential essential skills for today's workplace. So a lot of 523 00:25:50,080 --> 00:25:54,240 Speaker 2: that is communication practices, things that I've seen people make 524 00:25:54,320 --> 00:25:57,960 Speaker 2: mistakes about. And then we go into leading teams and 525 00:25:58,040 --> 00:26:00,800 Speaker 2: like thinking more like a manager because my hope is, 526 00:26:00,800 --> 00:26:02,239 Speaker 2: like you know, people want to get promoted, they want 527 00:26:02,240 --> 00:26:04,200 Speaker 2: to reach that next level. And then the last section 528 00:26:04,280 --> 00:26:06,840 Speaker 2: is really okay, now, how do you expand your presence, 529 00:26:06,840 --> 00:26:08,520 Speaker 2: how do you expand your team's presence, and how do 530 00:26:08,520 --> 00:26:10,640 Speaker 2: you really get into that executive mindset? 531 00:26:10,880 --> 00:26:13,399 Speaker 1: Right? So as an individual, but let's talk about somebody 532 00:26:13,400 --> 00:26:17,200 Speaker 1: who doesn't want that, who doesn't want to supervise, doesn't 533 00:26:17,240 --> 00:26:20,400 Speaker 1: want to lead. How does your book handle that type 534 00:26:20,440 --> 00:26:21,240 Speaker 1: of personality? 535 00:26:21,920 --> 00:26:24,640 Speaker 2: Definitely, someone can still get a lot of takeaways from 536 00:26:24,640 --> 00:26:26,520 Speaker 2: the book. We don't always have to be managers, but 537 00:26:26,520 --> 00:26:28,720 Speaker 2: there's a lot of things when you are a manager. 538 00:26:28,760 --> 00:26:32,280 Speaker 2: That are still great qualities to show when you are 539 00:26:32,280 --> 00:26:37,000 Speaker 2: an I see individual contributor, contributor for example, being a 540 00:26:37,400 --> 00:26:41,800 Speaker 2: someone who elevates others and cheers on other teammates. That's great. 541 00:26:41,840 --> 00:26:43,399 Speaker 2: You're going to be seen as a leader, even if 542 00:26:43,400 --> 00:26:45,919 Speaker 2: you're not leader by title. It's so important to be 543 00:26:45,960 --> 00:26:47,800 Speaker 2: seen as a leader at a company because that is 544 00:26:47,840 --> 00:26:50,120 Speaker 2: still what's going to help you advance and grow. 545 00:26:50,320 --> 00:26:55,840 Speaker 1: This was the way positive personalities get paid. Yes, let's 546 00:26:55,880 --> 00:26:59,399 Speaker 1: go to number two. Key skills for the modern workplace. 547 00:26:59,440 --> 00:27:02,719 Speaker 1: We talked about COVID has shifted and Zoom popped up, 548 00:27:02,760 --> 00:27:07,280 Speaker 1: and video and television the whole media world changed. Are 549 00:27:07,320 --> 00:27:09,840 Speaker 1: we saying about that period or you just talk about 550 00:27:09,840 --> 00:27:12,639 Speaker 1: the last ten fifteen years as the modern workplace? 551 00:27:12,680 --> 00:27:15,800 Speaker 2: It's generally I do you know, talk a lot about 552 00:27:15,880 --> 00:27:19,840 Speaker 2: virtual communication, virtual presentations I think are super super critical 553 00:27:19,840 --> 00:27:22,520 Speaker 2: and people are still not doing them in the ideal way. 554 00:27:22,600 --> 00:27:23,920 Speaker 2: So that's definitely a chapter there. 555 00:27:23,920 --> 00:27:25,959 Speaker 1: What's the wrong way? Don't want to help myself out, 556 00:27:26,000 --> 00:27:27,800 Speaker 1: don't need to put makeup on what's going on now? 557 00:27:27,920 --> 00:27:29,840 Speaker 2: No, it's it's the start. It's the way you create 558 00:27:29,880 --> 00:27:31,800 Speaker 2: the content and the way that you deliver the content. 559 00:27:31,840 --> 00:27:34,159 Speaker 2: A lot of people are pouring over in person to 560 00:27:34,240 --> 00:27:36,919 Speaker 2: virtual and not making any changes. But virtual, there are 561 00:27:36,960 --> 00:27:39,320 Speaker 2: some nuances and things that you have to adjust in 562 00:27:39,440 --> 00:27:42,000 Speaker 2: order to make it suited for virtual environments. 563 00:27:42,160 --> 00:27:45,480 Speaker 1: Right, And there's also let's talk about that virtual environment 564 00:27:45,560 --> 00:27:47,760 Speaker 1: because you know all the people use these little virtual 565 00:27:48,920 --> 00:27:53,560 Speaker 1: or three D looks behind them. Are they are virtual 566 00:27:53,560 --> 00:27:56,639 Speaker 1: backgrounds or they or you see the real backgrounds? You're going, 567 00:27:57,800 --> 00:28:00,440 Speaker 1: what's going on over there? So that's part of the 568 00:28:00,520 --> 00:28:01,720 Speaker 1: whole precientation? Correct? 569 00:28:01,760 --> 00:28:04,600 Speaker 2: Oh yeah, yeah, that's that's chapter two. I'm having a 570 00:28:04,600 --> 00:28:07,240 Speaker 2: strong virtual presence. Yeah, yeah, I say no to the 571 00:28:07,320 --> 00:28:10,720 Speaker 2: virtual backgrounds ideally, and then also, yeah, curate, curate what's 572 00:28:10,760 --> 00:28:12,520 Speaker 2: behind you, and no to the. 573 00:28:12,560 --> 00:28:15,800 Speaker 1: Virtual background, and no to the plain white walls. 574 00:28:15,440 --> 00:28:19,040 Speaker 2: Please too too. Yeah, a little personality? 575 00:28:19,520 --> 00:28:24,320 Speaker 1: Yes, good Number three. How to approach career advancement? You 576 00:28:24,440 --> 00:28:26,840 Speaker 1: an expert your book. I'm gonna tell you this up, 577 00:28:26,880 --> 00:28:29,240 Speaker 1: ladies and gim when you read this book, read the background. 578 00:28:29,680 --> 00:28:32,239 Speaker 1: This is I'm sitting across a true go getter. I'm 579 00:28:32,280 --> 00:28:35,520 Speaker 1: sitting across a person who walks in the door. You 580 00:28:35,640 --> 00:28:37,480 Speaker 1: sit in a chair, but that's not the chair. She's 581 00:28:37,520 --> 00:28:40,320 Speaker 1: going to stay in. I love that about you. When 582 00:28:40,320 --> 00:28:43,080 Speaker 1: I did the background research on you in your book, 583 00:28:43,520 --> 00:28:45,000 Speaker 1: what what built that in you? 584 00:28:45,040 --> 00:28:45,200 Speaker 2: What? 585 00:28:45,200 --> 00:28:46,040 Speaker 1: What? 586 00:28:45,640 --> 00:28:45,680 Speaker 2: What? 587 00:28:45,880 --> 00:28:45,920 Speaker 3: What? 588 00:28:46,040 --> 00:28:51,520 Speaker 1: What? DNA just just just that made you the person 589 00:28:51,560 --> 00:28:52,000 Speaker 1: you are. 590 00:28:52,120 --> 00:28:54,040 Speaker 2: I appreciate that. I think it was a lot of 591 00:28:54,320 --> 00:28:56,960 Speaker 2: trial and error because I did not start off super 592 00:28:57,000 --> 00:28:59,040 Speaker 2: confident in my career. I was very much like, oh, 593 00:28:59,040 --> 00:29:01,720 Speaker 2: tell me what to do, do it. But I wasn't proactive. 594 00:29:01,760 --> 00:29:04,560 Speaker 2: I wasn't super strategic in the way I thought about things, 595 00:29:04,640 --> 00:29:08,360 Speaker 2: and so lucky to have had many great managers, many 596 00:29:08,400 --> 00:29:11,440 Speaker 2: great mentors. And then also that period of self reflection 597 00:29:11,520 --> 00:29:13,760 Speaker 2: after I left LinkedIn like what went wrong? What could 598 00:29:13,760 --> 00:29:17,680 Speaker 2: I have done differently? That really allowed me to grow 599 00:29:18,000 --> 00:29:20,600 Speaker 2: a lot faster build my confidence. And then with every 600 00:29:20,880 --> 00:29:24,880 Speaker 2: sort of career move that I made, the confidence grew exponentially. 601 00:29:25,000 --> 00:29:27,440 Speaker 2: So again, this is not an overnight thing. It took 602 00:29:27,480 --> 00:29:30,040 Speaker 2: time and a willingness to want to learn and to 603 00:29:30,040 --> 00:29:30,320 Speaker 2: do it. 604 00:29:30,920 --> 00:29:33,640 Speaker 1: Cool a last one because I don't want to keep you. 605 00:29:33,640 --> 00:29:35,800 Speaker 1: You know, I can keep going because you're such a 606 00:29:35,800 --> 00:29:40,400 Speaker 1: great interview. What's need to be? What need to be 607 00:29:40,440 --> 00:29:42,680 Speaker 1: an unforgettable leader and manager? 608 00:29:44,160 --> 00:29:46,600 Speaker 2: I think first and foremost, you really have to care 609 00:29:46,680 --> 00:29:50,040 Speaker 2: about leading people because a lot of people they want 610 00:29:50,040 --> 00:29:51,920 Speaker 2: to become a manager because it means they're going to 611 00:29:51,960 --> 00:29:54,840 Speaker 2: reach that next level. But you actually have to care 612 00:29:54,840 --> 00:29:57,480 Speaker 2: about the development of your people, helping them grow, and 613 00:29:57,560 --> 00:30:00,120 Speaker 2: I think that's such an essential piece to being a 614 00:30:00,160 --> 00:30:04,000 Speaker 2: really strong manager. And then building out your team's presence, 615 00:30:04,040 --> 00:30:07,400 Speaker 2: teaching them how to advocate for themselves. You also being 616 00:30:07,400 --> 00:30:08,960 Speaker 2: the voice for them when they're not in the room. 617 00:30:09,080 --> 00:30:12,920 Speaker 2: I think those are all fantastic ways to become unforgettable 618 00:30:13,360 --> 00:30:15,720 Speaker 2: to your peers and also to your team who you're supporting. 619 00:30:16,480 --> 00:30:22,400 Speaker 1: She's the one and only Lorraine Klee Unforgettable Presence, Get seen, Gain, influenced, 620 00:30:22,400 --> 00:30:25,520 Speaker 1: and cateaborty career tell us about your Is it only 621 00:30:25,560 --> 00:30:27,120 Speaker 1: on LinkedIn that we can find you? 622 00:30:27,120 --> 00:30:29,440 Speaker 2: You can find me on LinkedIn. You can find me 623 00:30:30,040 --> 00:30:32,560 Speaker 2: on my weekly newsletter Career Bites, Bye sized tips to 624 00:30:32,600 --> 00:30:35,040 Speaker 2: supercharge your career in three minutes or less. And then 625 00:30:35,040 --> 00:30:37,520 Speaker 2: I also have many many LinkedIn learning courses that you 626 00:30:37,520 --> 00:30:37,960 Speaker 2: can watch. 627 00:30:38,360 --> 00:30:41,360 Speaker 1: Just talk about it. Before I didn't know about the newsletter. 628 00:30:41,600 --> 00:30:45,640 Speaker 1: Tell us how do you just submit your email address? 629 00:30:45,720 --> 00:30:45,920 Speaker 2: Yes? 630 00:30:46,240 --> 00:30:46,840 Speaker 1: Where can we go? 631 00:30:47,160 --> 00:30:50,000 Speaker 2: Lorraine Klee dot com slash subscribe Okay. 632 00:30:49,720 --> 00:30:52,720 Speaker 1: See I just got it. I need a manager. I 633 00:30:52,720 --> 00:30:55,520 Speaker 1: gotta full of these vital information out you. But thank 634 00:30:55,560 --> 00:30:58,760 Speaker 1: you for govering on money Making. It's been a wonderful journey. 635 00:30:59,120 --> 00:31:01,080 Speaker 1: They really do comment to a lot of things I 636 00:31:01,200 --> 00:31:03,440 Speaker 1: sell on the show, but in your words, and I 637 00:31:03,440 --> 00:31:05,000 Speaker 1: think that's wonderful. I feel that's one. 638 00:31:05,320 --> 00:31:06,320 Speaker 2: Yeah, thank you so much. 639 00:31:06,960 --> 00:31:10,200 Speaker 1: This has been another edition of money Making Conversation Masterclass 640 00:31:10,240 --> 00:31:13,400 Speaker 1: posted by me Rushaun McDonald. Thank you to our guests 641 00:31:13,400 --> 00:31:15,960 Speaker 1: on the show today and thank you o listening to 642 00:31:16,080 --> 00:31:18,440 Speaker 1: audience now. If you want to listen to any episode 643 00:31:18,520 --> 00:31:20,560 Speaker 1: I want to be a guest on the show, visit 644 00:31:20,840 --> 00:31:24,760 Speaker 1: Moneymaking Conversations dot com. Our social media handle is money 645 00:31:24,760 --> 00:31:28,040 Speaker 1: Making Conversation. Join us next week and remember to always 646 00:31:28,120 --> 00:31:29,960 Speaker 1: leave with your gifts. Keep winning.