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Speaker 1: proud equal opportunity employer. Welcome to Money Making Conversation. I'm

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Speaker 1: your host with Sean McDonald. Each Money Making Conversation talk

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Speaker 1: show us about entrepreneurship and entertainment. I provide the consumer

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Speaker 1: and business owner access to celebrities, CEOs, entrepreneurs, and industry

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Speaker 1: decision makers. I recognize that we all have different definitions

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Speaker 1: of success. For some, it's a sizeable pet check. For others,

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Speaker 1: is living a purposeful life, or enjoying close personal relationships,

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Speaker 1: or expressing their creativity. It's about you. That's what this

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Speaker 1: show is all about. Mine is helping people wake up

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Speaker 1: and inspiring them to succeed by accomplishing their business goals

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Speaker 1: and living their very best lives or their passions. That's

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Speaker 1: what I'm going to do for the rest of my life.

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Speaker 1: I want you to understand that you need to stop tripping,

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Speaker 1: stop stopping yourself, stop holding up that stop sign, started

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Speaker 1: looking in the mirror, pulled down those shades that of

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Speaker 1: blocking your opportunities. That's what money making Conversations is all about.

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Speaker 1: The money making conversation interviews provide relatable information to the

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Speaker 1: listener about career and financial planning, entrepreneurship, motivation, leadership, overcoming

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Speaker 1: the arts, and how to live a balanced life. I

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Speaker 1: guess he's in studio, which is exciting because this young

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Speaker 1: man been part of my life twenty years. Um My

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Speaker 1: next guest developed his marketing passion at the Coca Cola company,

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Speaker 1: Proctor and Gamble several stints at NASA. He earned a

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Speaker 1: BA in Physics from Morehall's College, HPCU, a BS and MS,

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Speaker 1: an electrical engineer from Georgia Tech, and an NBA from

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Speaker 1: Harvard Business School and Cambridge, Massachusetts. Now he is the

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Speaker 1: chief marketing officer of the most widely distributed c B

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Speaker 1: D cream in the market, Meyer Durham CBD Cream. Please,

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Speaker 1: welcome to money Making Conversation Tory during thank you for

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Speaker 1: having me. So good to see you, man. I appreciate

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Speaker 1: a little more from from South Georgia. Huh I grew up.

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Speaker 1: I grew up in the town of about eight thousand people,

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Speaker 1: so I basically have as many people in my hometown

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Speaker 1: that can fit into a basketball game right a little bit.

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Speaker 1: So it's good to see you. I'm so happy for

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Speaker 1: your success. Thank you, thank you, and I appreciate you

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Speaker 1: having me on absolutely. But that's what this show is

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Speaker 1: all about. I was like to ask my guests, h

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Speaker 1: what is what is your passion or your gift? That's

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Speaker 1: a great question. It's and sometimes hard to answer, um

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Speaker 1: because you hope that you have a lot of gifts.

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Speaker 1: But for me, I love brands. I love helping consumers

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Speaker 1: make great choices for products for things they care about.

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Speaker 1: And so the idea of building a brand is super

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Speaker 1: exciting to me and I get excited when I get

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Speaker 1: to talk about it. And with that brand building, that

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Speaker 1: means an individual or company has to put a trust

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Speaker 1: trust in you. How does this that process? Thought? You know,

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Speaker 1: because you've done a lot of it. Just get a

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Speaker 1: little more background about you. Yeah. So I grew up

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Speaker 1: in a town called eight l Georgia. I like the

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Speaker 1: reference that because sometimes people think I'm from Atlanta and

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Speaker 1: I'm not right. It's about three hours south of Atlanta,

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Speaker 1: eight thousand people. Exit thirty nine one right below the

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Speaker 1: Gnats And what were you get to a lot of mosquitoes? Right.

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Speaker 1: Had a great privilege of meeting a gentleman when I

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Speaker 1: was about fifteen sixteen years old who helped me understand

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Speaker 1: that my identity as a six ft two inch black

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Speaker 1: mail wasn't defined solely by where I was from. So

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Speaker 1: I had the great joy of going to more House College.

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Speaker 1: I love every second of every moment of every time

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Speaker 1: I get to speak about more House. UM. But I

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Speaker 1: wanted to be an engineer. I wanted to be Dwyane

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Speaker 1: Wayne from a different world, um. And so I went

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Speaker 1: to NASA, learned a lot about science and technology and

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Speaker 1: how we actually apply it. Had a great poviage working

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Speaker 1: for Coke directly out of college, went back to graduate school,

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Speaker 1: and then I joined a consulting company called Mackenzie and Company.

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Speaker 1: And this was very high brow, very c suite level consulting,

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Speaker 1: and they would let me go in and consult with

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Speaker 1: cmos and CEOs about their big issues. Right, And I

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Speaker 1: didn't even know what it meant to be a consultant

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Speaker 1: until I got there. But one of the things I

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Speaker 1: did learn from each of the senior executives was you

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Speaker 1: had to own your brand, you had to own your story.

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Speaker 1: That every company I was involved in when we were

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Speaker 1: consulting with them and growing, they were laser focused on

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Speaker 1: what their brand meant to the marketplace, to the employees

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Speaker 1: and to consumers. And so I went back to business school. Uh,

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Speaker 1: I would like to say, I get this through out

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Speaker 1: of both sides of the line right well, Because when

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Speaker 1: you go to a highbrow business school like Harvard, when

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Speaker 1: there are literally less than thirty five hundred African Americans

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Speaker 1: around the Harvard Business School network, it's an amazingly small number.

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Speaker 1: It's kind of rarefied air. But I'm a country boy,

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Speaker 1: so I was kind of just happy to be there.

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Speaker 1: But then they gave me a chance to be there,

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Speaker 1: and I was like, I'm gonna trying to knock this

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Speaker 1: out of part right. And I had a great experience,

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Speaker 1: But it was two sides of the coin. It was

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Speaker 1: people who always aspired to be there and really wanted

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Speaker 1: the brand recognition of being a Harvard person, and a

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Speaker 1: person like me who took I thought it was a

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Speaker 1: logical next step in my career. So I went to Bornhouse.

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Speaker 1: When the Georgia Tech and the extrategy consultant, going to

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Speaker 1: Harvard was a logical next step for other people, it

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Speaker 1: was the holy Grail and I had to learn how

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Speaker 1: to balance both of those because Shan. The hard part

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Speaker 1: was it became a part of my brand, whether now

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Speaker 1: I knew it or not. And I left people people

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Speaker 1: would describe me as that Harvard guy. People describe me

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Speaker 1: as this guy, and I was like, whoa, who are

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Speaker 1: you talking about? Was looking over my shoulder trying to

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Speaker 1: figure out who they were talking about. It pops on

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Speaker 1: your resume. There were Harvard just pops, and they just

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Speaker 1: because you as an African American. That's that's rare fied

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Speaker 1: air right there, you know, because of the fact that

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Speaker 1: we know that's how highbrow education, you know. And also

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Speaker 1: it's almost elite education based on the amount of income

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Speaker 1: that these types of colleges costs. And it almost you know,

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Speaker 1: it's almost like hollow ground of education. And you put

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Speaker 1: it on your resume, and then you have Georgia Tech

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Speaker 1: on your resume. Then you have more house, you know,

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Speaker 1: but I started with more house. I try to tell

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Speaker 1: every what I started. I'm going down at HBCU with

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Speaker 1: the inportance of HBU HBCUs because I've gotten involved with

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Speaker 1: I come from I graduate from University of Houston right

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Speaker 1: down street from Texas, right down the street from PREV

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Speaker 1: and M and I. And when I look at the

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Speaker 1: value of HBCU schools now are being recognized from being

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Speaker 1: a graduate of HBCU. Why was it significant You mentioned

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Speaker 1: it earlier, but let's go on detail that journey of HBCU. Well,

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Speaker 1: it was about acceptance, acceptance of who I am, what

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Speaker 1: I look like, what I could be. And you know,

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Speaker 1: I had the privilege of growing up even though it

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Speaker 1: was a small town, with great role models around me.

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Speaker 1: But I got to more House, they actually not only

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Speaker 1: told me to be good, but they wanted me to

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Speaker 1: be exceptional, and they pushed me for that, and they

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Speaker 1: encouraged me to do things and try things. They also

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Speaker 1: told me to go to the highest level right each time.

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Speaker 1: So when I arrived at Harvard Business School, I didn't

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Speaker 1: feel like I didn't belong there. When I was in

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Speaker 1: graduate school at Georgia Tech, I didn't feel like I

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Speaker 1: didn't belong there because Morehouse had fielding me so much empowerment,

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Speaker 1: so much strength, so much sense of self. Uh. And

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Speaker 1: it also let me know that I didn't have to

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Speaker 1: be an expert to go down the path of being great,

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Speaker 1: but I had to keep on the path. And that's

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Speaker 1: why I just kept taking logical steps forward. Whether it's Mackenzie,

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Speaker 1: whether it was Harvard Business School, whether it's Georgia Tech,

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Speaker 1: where it was Coke, I kept feeling like I kept

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Speaker 1: feeling like I had the right to be there. And

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Speaker 1: that's an empowering thing for a young man or a

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Speaker 1: young person. So any person who's ever looking for not

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Speaker 1: just a great education, right in the academic sense, but

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Speaker 1: a sense of self, a sense of empowerment, and a

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Speaker 1: sense of fun. So I would tell you this funny

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Speaker 1: story about business school, like at a certain point I

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Speaker 1: had to remind of people were still in school. Let's

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Speaker 1: have a good time at this, okay, right, So we

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Speaker 1: were doing great work and we had great careers in

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Speaker 1: front of us, but there was just a socializing aspect

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Speaker 1: that morehouse and being at the HBC. You helped me

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Speaker 1: when I was in the frigid cold of Boston and

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Speaker 1: making friends and things like that and feeling like, hey,

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Speaker 1: let's let's go to the cocktail party. It was all

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Speaker 1: those things about humanists, right. And I know in your

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Speaker 1: career you you value relationships. Tell people this, you know.

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Speaker 1: The other day I was talking to my roommate from college,

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Speaker 1: my roommate from more House, my freshman year roommate, about

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Speaker 1: his son going to college and what I had to

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Speaker 1: do to help his son make decision to go to

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Speaker 1: more House. Then I talked to my other roommate I

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Speaker 1: had two roommates uh for my freshman year, about his

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Speaker 1: niece coming to school in Atlanta and what I had

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Speaker 1: to do to be of help to her. That that

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Speaker 1: was years ago we met. We're still in each other's

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Speaker 1: lives and that makes a difference. Last point I make

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Speaker 1: to this is I go on my new journey about

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Speaker 1: being an entrepreneur. I've had to pull on those relationships.

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Speaker 1: I've had a call on friendships. I've had to call

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Speaker 1: on people I've known I had as my as my

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Speaker 1: dean at more House told me I had a funny

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Speaker 1: spelling of my name and a unique profile. So I better.

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Speaker 1: I better make sure that the impressions people have of

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Speaker 1: me are solid and real and that I can call

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Speaker 1: on them later on. And I've had to do that

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Speaker 1: as an entrepreneur now. Because spell your name, because yes,

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Speaker 1: say your name and we spell the name is different.

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Speaker 1: It sounds like t r y. Yes, it's pronounced as

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Speaker 1: if it was t R Y or t r I.

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Speaker 1: But my name is spelled t O r A r

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Speaker 1: I E. Can I tell you a story about it? Though? Okay,

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Speaker 1: so uh dirt dirty. But I had the great privilege

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Speaker 1: of being named by my great great grandmother and my

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Speaker 1: great aunt, and they were alive to see me walk

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Speaker 1: across the stage. They weren't there at Morehouse when I graduated,

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Speaker 1: but they were home. They saw me the week after

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Speaker 1: I graduated, and that's how they decided to spell my name.

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Speaker 1: And nobody in our family would question them. Nobody asked

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Speaker 1: them was that correct? All through my life I said

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Speaker 1: are you are you sure? It's tour it and say

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Speaker 1: that's the name. You'd better stick to it. And so

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Speaker 1: I had to carry that with me. But very few

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Speaker 1: people get to say they were named by the great

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Speaker 1: great grandmother. There were a lot of extra letters in there. Man,

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Speaker 1: there's a lot of extra letters in there. You know.

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Speaker 1: The beauty of our relationship because we met when I

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Speaker 1: was still managing Steve Halls. That's how we met, and

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Speaker 1: uh in your journey and were made that though I

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Speaker 1: think we did to see how double A and he was.

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Speaker 1: He was branding an event there the live broadcast was

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Speaker 1: the biggest basketball African American basketball turners in the country.

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Speaker 1: That's in Charlotte just about a week ago. Man, people,

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Speaker 1: people didn't know that a couple of hundred thousand people

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Speaker 1: would show up in Charlotte for that tournament. Amazing. It's

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Speaker 1: been going on for years. You know, we talked about

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Speaker 1: much madness, but it's pretty mad then Charleston that we're

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Speaker 1: to see how double a tournament and it's really great.

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Speaker 1: And so now let's let's fast forward to you down

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Speaker 1: and we've been going back and forth watching you developed

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Speaker 1: this brand Maya Derm. You know, I met the owner,

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Speaker 1: we Ld at a restaurant. We sat down, we talked

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Speaker 1: and just hearing him talk and what what drives you

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Speaker 1: in this relationship because I'm seeing the package the packaging evolved.

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Speaker 1: What's important about your relationship with this company? Beside has

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Speaker 1: been the chief marketing officer? Sure, So I've been the

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Speaker 1: chief marketing officer of Maya Derham about six months and

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Speaker 1: that and I took that role originally was starting out

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Speaker 1: as well. I was. I was one advisors alternate. I

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Speaker 1: had known Eric Smart, the CEO for about ten years,

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Speaker 1: not as long as I've known you, but we we

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Speaker 1: didn't work on anything. We just stayed in contact. Val

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Speaker 1: your relationships. Right. I was working a C suite job

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Speaker 1: at a big company, two billion dollar revenue company, and

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Speaker 1: I was an s VP. And Eric reached out to

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Speaker 1: me and said, listen, this brand is about to evolve,

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Speaker 1: This space is about the evolved, this industry is about

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Speaker 1: to involve, and I need people who have real marketing

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Speaker 1: chops to help me figure out what our story is. UM.

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Speaker 1: So that was exciting to me. The second thing was

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Speaker 1: exciting to me is I took the product around the

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Speaker 1: people I knew and trust and they blew it up.

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Speaker 1: They were looking at me and like, this doesn't look right.

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Speaker 1: I don't know about this. I'm not messing with this,

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Speaker 1: right wife. Your wife was one of them, um. And

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Speaker 1: I appreciated that because he gave me real insights. So

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Speaker 1: what problems we had to solve? Right? And we had

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Speaker 1: to know you were out there real early two yearly

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Speaker 1: and uh and that just show you how fast is

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Speaker 1: calm because now you know people are you go to

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Speaker 1: the mom right you see the stores or Anthony Derail

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Speaker 1: was on my show The Boxer Who Detroit talking about

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Speaker 1: opening the store and things like that. So it's like

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Speaker 1: even in Houston, as a store has opened right next

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Speaker 1: to my cleaner. That was one of the challenges that

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Speaker 1: we face. We are a topical creed. Okay, you apply

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Speaker 1: if you're in pain or hurting directly. That is different

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Speaker 1: than many of the other CBD brands that are in

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Speaker 1: the marketplace. We also only sell to national retailers. Now,

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Speaker 1: talking about being an entrepreneur and a small business owner

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Speaker 1: and you're saying, you're only going to talk to the

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Speaker 1: big boys. It's tough, but it's an intentional decision because

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Speaker 1: we wanted to build trust and validity in the marketplace.

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Speaker 1: The third thing is our product does not have any

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Speaker 1: t a c Let me repeat that, it cannot. It

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Speaker 1: will not get you, which was my wife's fear, my wife.

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Speaker 1: That was my wife's fear. They will not You can

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Speaker 1: you can bathe in this, you could, You can drink

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Speaker 1: you don't drink it, don't you can put on a

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Speaker 1: kind gallons of it. It will not fell a drug test.

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Speaker 1: The product will not fell a drug. But that is

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Speaker 1: important because my mom wanted to try to product right

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Speaker 1: my grandmother. You have me mentioned my great grandmother. She's

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Speaker 1: don alive. But my grandmother want to try to product. Uh.

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Speaker 1: They want to try the product well because they worked

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Speaker 1: hard in their life and at the end of the

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Speaker 1: day they have aches and pains. Now, my friends who

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Speaker 1: are training for marathons us a product because they want

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Speaker 1: to get back to the gym fast. Uh. Some of

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Speaker 1: my I met a nice woman who was a video

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Speaker 1: model and she was in her heels all the time.

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Speaker 1: She wears a product because she wears five inch heels

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Speaker 1: and her feet hurt, so she applies the cream directly

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Speaker 1: to her feet at the end of the day gives

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Speaker 1: her relief. My mother uses the product when she has

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Speaker 1: has she has long days and she's using her repetitive uses.

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Speaker 1: Just on the customer that these statements about yeah, so

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Speaker 1: that the whole premise of this product is fast acting relief. Okay,

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Speaker 1: It's finally he the season of celebration, and no matter

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Speaker 1: for reis magos or Karamu lighting the Manura, are going

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Speaker 1: last four hours. We want people to feel better. Oh

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Speaker 1: you'll CMO for show that right there? For that that

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00:17:07,800 --> 00:17:09,760
Speaker 1: wasn't a commercial. We're gonna be right back with more money.

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Speaker 1: Make conversations with my man, Tory Durton. He is the

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Speaker 1: CMO with Chief Marketing Officer Maya Drhan. But man, I'm

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Speaker 1: so proud of you, brother. But this is just the

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Speaker 1: start the journey. Six months you've been in the gig.

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Speaker 1: Hey when I Hey, come on, we'll be backing moay

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Speaker 1: to talk to him, man off and we're talking. We're

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Speaker 1: gonna talk to more on their money making conversations. Just

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Speaker 1: for Sean McDonald. You're listening to money making conversation to

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Speaker 1: show about the show for you to show about allowing

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Speaker 1: you to hear information that will be helpful in your

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Speaker 1: growth as a individual. If you're working for that all

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Speaker 1: week job as a small business owner or an entrepreneur.

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Speaker 1: There's a difference. Um on the show today is my

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Speaker 1: man Tory Durton, small town in George, three hour drive

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Speaker 1: seventy five south. Went from more House, Georgia Tech Harvard

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Speaker 1: along the way, your resume grew academically, you all an expert. Academically,

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Speaker 1: you have to prove yourself in the corporate space and

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Speaker 1: then you grow out of that. Now you're a leader

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Speaker 1: in the one of the fastest growing industry. But you

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Speaker 1: were then industry leader. How did you become an industry leader?

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Speaker 1: That's a great point as and this is a lesson

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Speaker 1: for any entrepreneurs small business owner. Right. I hear you

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Speaker 1: say you know not to focus on your gifts. Well,

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Speaker 1: my background was in consumer retail. I worked for brands

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Speaker 1: that were sold in big national retailers. So when the

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Speaker 1: CEO of my germ and I connected on this, he's

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Speaker 1: we made a very intentional choice. We want to be

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Speaker 1: a brand that is chosen by national retailers and what

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Speaker 1: that men is. We didn't want to make health claims,

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Speaker 1: we didn't want to have th C. We wanted very

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Speaker 1: consistent packaging and we would go with price points that

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Speaker 1: allow people to look like it should be in a

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Speaker 1: grocery store or in a big store. So last year,

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Speaker 1: at this time ra Sean, we were in five hundred

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Speaker 1: retail doors in the country. At the end of last

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Speaker 1: month we were in si hundred. So we went five

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Speaker 1: hundred retail stores this time last year. Now we're in

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Speaker 1: sis looking at the other side of my eye. Yeah,

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Speaker 1: And that was around around making some choices to go

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Speaker 1: to large national retailers, you know, making our business skills

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00:19:16,720 --> 00:19:19,320
Speaker 1: of the some of the retailers. So we're available in

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Speaker 1: Many and Dick Sporting Goods yesterday, Golf Galaxy. Uh, it's

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Speaker 1: for the avid golfers in the world. Seven eleven carries

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Speaker 1: our advanced therapy cream one in your hand right now.

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Speaker 1: Loves Travel stops. If you've never been in a Loves

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00:19:34,080 --> 00:19:36,159
Speaker 1: travel stop, it's not a truck stop, it's a travel

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00:19:36,200 --> 00:19:38,560
Speaker 1: stop and you can go in there. People are there

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Speaker 1: for hours to take hours relax, they eat things like that.

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Speaker 1: Right were the Medicine Shop and we're at g n C.

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Speaker 1: So we were one of the first brands in g

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Speaker 1: n C Mall base and many of the franchises. There

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Speaker 1: were three brands they took in. At the end of

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Speaker 1: the first year, we were seventy of theirselves and adding

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Speaker 1: other brands. Now because we've proven that the market does

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Speaker 1: have a desire for these types of products, and I'll

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00:20:03,520 --> 00:20:07,280
Speaker 1: be honest, like to be a national partner, we had

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Speaker 1: to make some choices that weren't really fun and weren't

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Speaker 1: like other people, like we don't have our own stores

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00:20:12,840 --> 00:20:15,840
Speaker 1: and we don't sell in all chaos. We put our packaging,

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00:20:16,280 --> 00:20:18,960
Speaker 1: we put our ingredients on the back of our packaging.

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00:20:19,280 --> 00:20:22,760
Speaker 1: There's a QR code on our package. There's a QR

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00:20:22,840 --> 00:20:24,760
Speaker 1: code on each of our packages to tell you about

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00:20:24,760 --> 00:20:27,119
Speaker 1: our third party lab testing. We put our address on

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Speaker 1: the backup products and with Shaun, one of the things

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00:20:29,320 --> 00:20:31,359
Speaker 1: we did when we looked at research with other brands,

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00:20:31,480 --> 00:20:35,240
Speaker 1: we come out to be between thirty and fifty times

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00:20:35,880 --> 00:20:39,320
Speaker 1: more concentrated with our CBD that we put in a product,

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00:20:39,400 --> 00:20:42,000
Speaker 1: so people are actually buying a CBD product versus really

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00:20:42,040 --> 00:20:45,760
Speaker 1: expensive a hot Yes, and I don't knock Icy Hot

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00:20:46,000 --> 00:20:47,720
Speaker 1: or any brand, but I'm just saying it's just a

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00:20:47,800 --> 00:20:50,560
Speaker 1: difference when you're buying a mentor based product that's gonna

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00:20:50,680 --> 00:20:53,080
Speaker 1: smell and numb you versus something that's gonna help you

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00:20:53,080 --> 00:20:54,639
Speaker 1: with Really, we know. The thing about it is that

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00:20:55,040 --> 00:20:58,160
Speaker 1: just watching this journey with you and there there's such

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Speaker 1: an authority and you're so confident into your tone because

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00:21:00,920 --> 00:21:04,600
Speaker 1: successes startner you're seeing it happen. You know, we got

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Speaker 1: to just pitching. You're kind of pitching and hoping. You know,

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Speaker 1: I see a person now who's still hoping, We're hoping

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Speaker 1: with confidence and has a track record. These doors are opening.

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Speaker 1: And guess what went from five hundreds to this? So

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Speaker 1: because you know a year ago we talked on the phone.

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Speaker 1: You said, ra Sean, I'm looking for athletes or former

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Speaker 1: athletes and high profile. Are you still doing that because

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Speaker 1: they can tell they can talk about how they can

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00:21:26,119 --> 00:21:29,320
Speaker 1: become like a spokesperson or brand ambassador. You're still doing that, well,

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Speaker 1: I am, but I'm also doing it a little bit differently.

429
00:21:31,280 --> 00:21:32,840
Speaker 1: And yuh, and I will give you credit for this

430
00:21:33,000 --> 00:21:34,960
Speaker 1: one of those conversations. And if you ever get the

431
00:21:35,040 --> 00:21:37,920
Speaker 1: chance to have a conversation with Sean, you know, just

432
00:21:38,080 --> 00:21:40,639
Speaker 1: get your mind right and get ready. Okay, because he

433
00:21:40,760 --> 00:21:43,080
Speaker 1: talked to me about platforms, right, he was like listening,

434
00:21:43,119 --> 00:21:46,160
Speaker 1: like some of the athletes individually may have ups and downs,

435
00:21:46,240 --> 00:21:48,760
Speaker 1: but you want things to have scale. So as a

436
00:21:48,880 --> 00:21:51,520
Speaker 1: national brand, we now get the opportunity to do things

437
00:21:51,600 --> 00:21:56,639
Speaker 1: like radio make platforms where other brands may not because

438
00:21:56,680 --> 00:21:59,000
Speaker 1: they have t T and you wonder if it's available,

439
00:21:59,040 --> 00:22:00,919
Speaker 1: and you know, I stay ours. Our product is developing

440
00:22:00,960 --> 00:22:03,840
Speaker 1: all fifth of US states and with national retellers, you know,

441
00:22:03,960 --> 00:22:06,520
Speaker 1: and trust that makes a difference. The second thing is

442
00:22:06,600 --> 00:22:10,320
Speaker 1: a little bit of success does breed confidence. So I'm

443
00:22:10,400 --> 00:22:13,399
Speaker 1: looking at programs with I'm working to be one of

444
00:22:13,440 --> 00:22:18,040
Speaker 1: the first partners with a professional sports organization knock on

445
00:22:18,119 --> 00:22:20,880
Speaker 1: Wood hopefully because they have scale. But at the same time,

446
00:22:20,920 --> 00:22:23,680
Speaker 1: with Sean, You're exactly right, I am looking for people

447
00:22:23,720 --> 00:22:25,800
Speaker 1: who want to help me build a brand. Absolutely, there

448
00:22:25,880 --> 00:22:29,560
Speaker 1: was a celebrities. Those are trainers. Those are people who

449
00:22:29,600 --> 00:22:33,080
Speaker 1: have a clear identification of their brand and their voice, right,

450
00:22:33,440 --> 00:22:37,760
Speaker 1: athletes things of that sort, because they're actually in pain. Yes,

451
00:22:38,119 --> 00:22:41,040
Speaker 1: you know, they're actually in discomfort, they actually have dynamics.

452
00:22:41,280 --> 00:22:43,360
Speaker 1: I do have to make this point. We make our

453
00:22:43,440 --> 00:22:48,200
Speaker 1: products to help people know be better, feel better, and

454
00:22:48,320 --> 00:22:50,240
Speaker 1: look better, but we also do it for our four

455
00:22:50,280 --> 00:22:57,359
Speaker 1: legged friends also. So the dog costing me so much money? Now,

456
00:22:57,400 --> 00:23:02,680
Speaker 1: what can you do with this pet creams CBD. It's

457
00:23:02,680 --> 00:23:07,320
Speaker 1: a topical cream. You apply it directly to areas where

458
00:23:07,440 --> 00:23:12,080
Speaker 1: your four legged friends are having issues issues. Okay, that

459
00:23:12,280 --> 00:23:14,320
Speaker 1: that got that over there. I'm gonna pull that over

460
00:23:14,400 --> 00:23:16,919
Speaker 1: to the right, because you know I can care less

461
00:23:17,000 --> 00:23:19,000
Speaker 1: about that dog. I'm just tell you that dog jumps

462
00:23:19,000 --> 00:23:20,920
Speaker 1: on my lap. I just look at him. You know what,

463
00:23:21,080 --> 00:23:23,720
Speaker 1: people who care about their health care about their families,

464
00:23:23,920 --> 00:23:26,560
Speaker 1: just like you know about me and this dog, me,

465
00:23:26,720 --> 00:23:30,000
Speaker 1: this dog. My goal is to make life good for you,

466
00:23:30,640 --> 00:23:32,640
Speaker 1: right and if it help your your four legged friends

467
00:23:32,680 --> 00:23:35,119
Speaker 1: as well. But our focus is on is on relief.

468
00:23:35,320 --> 00:23:37,040
Speaker 1: We know what that What excites me when I hear

469
00:23:37,080 --> 00:23:40,879
Speaker 1: you talk is that this packaging is outstanding. This is

470
00:23:41,160 --> 00:23:43,480
Speaker 1: I'm telling you, I'm holding this and it reminds me

471
00:23:43,720 --> 00:23:48,200
Speaker 1: of five hour innergy. Soarly, I I expect to go

472
00:23:48,440 --> 00:23:51,320
Speaker 1: into a public so expect to go into a Croghers

473
00:23:51,560 --> 00:23:53,840
Speaker 1: and right there, I see this package and I feel

474
00:23:53,920 --> 00:23:56,840
Speaker 1: it's supposed to it's supposed to be there. So that's

475
00:23:56,840 --> 00:23:59,520
Speaker 1: an intentional choice as well. Like as a branding person

476
00:23:59,600 --> 00:24:01,920
Speaker 1: and mark personally, we said, who's done well in the

477
00:24:02,040 --> 00:24:06,400
Speaker 1: marketplace already? Who can we borrow from? Um? I want

478
00:24:06,400 --> 00:24:09,120
Speaker 1: to say still, but who can we replicate? I worked

479
00:24:09,119 --> 00:24:10,960
Speaker 1: at proctying Gammera for a while. You know. The whole

480
00:24:11,000 --> 00:24:13,840
Speaker 1: idea was, you know, finding replicate, find something that works

481
00:24:13,880 --> 00:24:17,040
Speaker 1: and replicated. So we made intentional choices about our packaging

482
00:24:17,119 --> 00:24:19,440
Speaker 1: to make you feel like it's supposed to be in

483
00:24:19,480 --> 00:24:22,159
Speaker 1: the store. We've actually made some intentional choices to make

484
00:24:22,160 --> 00:24:24,480
Speaker 1: sure it fits into your hand so you can carry

485
00:24:24,480 --> 00:24:26,560
Speaker 1: it and put it in your pocket. Are all of

486
00:24:26,600 --> 00:24:29,120
Speaker 1: our products have a pump, and so if you twist

487
00:24:29,200 --> 00:24:31,239
Speaker 1: the top off, it's a pump action. So you can

488
00:24:31,920 --> 00:24:34,280
Speaker 1: take the top off, take two pumps, put in your hand,

489
00:24:34,359 --> 00:24:36,960
Speaker 1: rubbing on, put the top back on, put in your pocket,

490
00:24:37,000 --> 00:24:39,960
Speaker 1: and not be concerned about waste and things falling apart.

491
00:24:40,119 --> 00:24:42,000
Speaker 1: So it's a lot of those things you said that

492
00:24:42,440 --> 00:24:44,480
Speaker 1: that I did hear you, and you told me, like,

493
00:24:44,600 --> 00:24:47,040
Speaker 1: make a brand that can scale. Those are the elements

494
00:24:47,080 --> 00:24:49,520
Speaker 1: of the brand that we've tried that to implement. You know,

495
00:24:49,640 --> 00:24:53,240
Speaker 1: very consumer focus, very easy to use, very easy to carry,

496
00:24:53,240 --> 00:24:55,159
Speaker 1: and it looks like it belongs in the store. This

497
00:24:55,359 --> 00:24:57,560
Speaker 1: is this is awesome. You know the thing I love everybody.

498
00:24:57,600 --> 00:25:00,360
Speaker 1: First of you have just a sports cream, okay, cool.

499
00:25:00,560 --> 00:25:03,040
Speaker 1: Then you have this I'm assuming it doesn't say sports

500
00:25:03,080 --> 00:25:05,320
Speaker 1: so it's from your whole body, for your whole body.

501
00:25:05,840 --> 00:25:08,919
Speaker 1: And then you have the little packs, you have the pomps. Okay,

502
00:25:09,200 --> 00:25:12,879
Speaker 1: so you have all these options. Why, well, that's a

503
00:25:12,920 --> 00:25:15,439
Speaker 1: great point. People have different amounts of money in their pocket.

504
00:25:16,040 --> 00:25:18,840
Speaker 1: All people want relief, right So we're one of the

505
00:25:18,920 --> 00:25:21,359
Speaker 1: few brands that have made a choice to be available

506
00:25:21,400 --> 00:25:25,520
Speaker 1: at a packaging option at up to our best selling product,

507
00:25:25,560 --> 00:25:28,359
Speaker 1: which is seventy nine. So let me be clear, our

508
00:25:28,400 --> 00:25:34,600
Speaker 1: best selling product is our seventy double strength milligram CBD products.

509
00:25:34,800 --> 00:25:37,800
Speaker 1: But we created these two packs and put them together.

510
00:25:38,240 --> 00:25:41,000
Speaker 1: That's right there. That's a vailuabile retail someone between three

511
00:25:41,920 --> 00:25:44,040
Speaker 1: nine nine. You know why, because the person who was

512
00:25:44,080 --> 00:25:46,000
Speaker 1: tired at the end of their day needs relief right then,

513
00:25:46,600 --> 00:25:48,720
Speaker 1: and they may only have a certain amount of money

514
00:25:48,720 --> 00:25:50,840
Speaker 1: in their pocket. They also may want to try it out.

515
00:25:51,160 --> 00:25:52,880
Speaker 1: And this goes back to my experience. Like you said,

516
00:25:52,880 --> 00:25:54,520
Speaker 1: I grew up in a small town in Georgia. Right,

517
00:25:54,800 --> 00:25:56,800
Speaker 1: I'm gonna last people I hope you ever will meet

518
00:25:56,920 --> 00:25:59,520
Speaker 1: who can say they work in NASA and crop tobacco.

519
00:26:01,240 --> 00:26:03,240
Speaker 1: And when I cropped tobacco and picked a little cotton

520
00:26:03,280 --> 00:26:05,880
Speaker 1: and some watermelons. That's why today I still don't eat watermelon.

521
00:26:05,960 --> 00:26:09,800
Speaker 1: My family gets mad at me. I want you watermelons, right,

522
00:26:09,880 --> 00:26:11,240
Speaker 1: but at the end of the day, you're tired, and

523
00:26:11,280 --> 00:26:12,960
Speaker 1: I only had so much, so much money, you go

524
00:26:13,080 --> 00:26:15,119
Speaker 1: into the store and we would buy those the BC powders,

525
00:26:15,840 --> 00:26:19,320
Speaker 1: those two packs. So that's why we created two pack options,

526
00:26:19,359 --> 00:26:23,280
Speaker 1: because we know that individuals need relief immediately. They may

527
00:26:23,359 --> 00:26:24,720
Speaker 1: have a set amount of money and they want to

528
00:26:24,720 --> 00:26:26,280
Speaker 1: be You can carry this in your bag when you

529
00:26:26,400 --> 00:26:28,879
Speaker 1: travel bag and stuff like that. So that's that's why

530
00:26:28,880 --> 00:26:30,520
Speaker 1: I love this because I do that a lot. I

531
00:26:30,840 --> 00:26:34,200
Speaker 1: traveled day quill. I have a little day quill. I

532
00:26:34,280 --> 00:26:37,040
Speaker 1: gotta have something for my eyes, a little visors just

533
00:26:37,160 --> 00:26:39,680
Speaker 1: droplets and stuff like that. Now I got a tupac

534
00:26:40,080 --> 00:26:43,080
Speaker 1: putting in that boom. So if because I travel a lot,

535
00:26:43,119 --> 00:26:45,239
Speaker 1: of you know that. And so if my feet are

536
00:26:45,280 --> 00:26:48,440
Speaker 1: kind of like feeling sore, you know, like another I'm

537
00:26:48,440 --> 00:26:51,120
Speaker 1: talking about you know, damage e sore, but just need

538
00:26:51,840 --> 00:26:53,960
Speaker 1: but on your feet all day? Yes, yes, yeah, you

539
00:26:54,080 --> 00:26:57,879
Speaker 1: you're you're walking you Uh, I'm not a small person.

540
00:26:58,320 --> 00:27:01,080
Speaker 1: Me and the airport airplane seat, I don't fit well.

541
00:27:02,400 --> 00:27:04,000
Speaker 1: I have the kind of bend in contort. So you

542
00:27:04,040 --> 00:27:09,320
Speaker 1: start feeling pains, yes, yes, opening up, putting your hand,

543
00:27:09,480 --> 00:27:12,480
Speaker 1: rub it on directly. That's it. That's it. And we

544
00:27:12,640 --> 00:27:16,320
Speaker 1: made it that simple because many CBD products, Uh, there's

545
00:27:16,320 --> 00:27:19,719
Speaker 1: a little bit there's a stigma associated with CBD. Absolutely good.

546
00:27:19,960 --> 00:27:22,040
Speaker 1: You know weed, you know, it's just like a drug.

547
00:27:22,200 --> 00:27:24,400
Speaker 1: And I'm gonna be high when I take you. These

548
00:27:24,440 --> 00:27:25,840
Speaker 1: are the things that ran through these A question of

549
00:27:25,880 --> 00:27:28,720
Speaker 1: my wife through at me. I'm going in that boat.

550
00:27:28,760 --> 00:27:31,359
Speaker 1: It's my ball. He got this, I mean, and I

551
00:27:31,440 --> 00:27:33,280
Speaker 1: can't respond to any of these things. But I can't

552
00:27:33,320 --> 00:27:36,560
Speaker 1: respond when you tell me your g NC stores, those

553
00:27:36,680 --> 00:27:39,199
Speaker 1: those are important names. You can throw back at them,

554
00:27:39,320 --> 00:27:42,600
Speaker 1: going oh oh, the fact that you have the to

555
00:27:42,600 --> 00:27:45,159
Speaker 1: You immediately asked me about the ingredients. Back then I

556
00:27:45,200 --> 00:27:48,600
Speaker 1: couldn't answer that, you know. And then the location right here,

557
00:27:48,720 --> 00:27:51,639
Speaker 1: the address of the company. I couldn't answer that. So

558
00:27:51,760 --> 00:27:55,600
Speaker 1: you're answering questions to the skeptics because of the fact

559
00:27:55,640 --> 00:27:58,720
Speaker 1: that I'm a bend gay guy. I'm a you know,

560
00:27:59,040 --> 00:28:02,560
Speaker 1: icy hot guy. I'm a traditional especially being gay. You

561
00:28:02,680 --> 00:28:04,960
Speaker 1: go on old school, I'm still and buying being gay.

562
00:28:05,080 --> 00:28:07,359
Speaker 1: Put the hot tile on it, be screaming when you

563
00:28:07,440 --> 00:28:10,359
Speaker 1: get too hot. That's me. And so with your brand,

564
00:28:10,600 --> 00:28:13,120
Speaker 1: you're telling me you're bringing everybody to the modern age.

565
00:28:13,760 --> 00:28:16,680
Speaker 1: This is the way to take care of that process.

566
00:28:17,200 --> 00:28:20,760
Speaker 1: Break tradition, try something new. We'll open We're letting you

567
00:28:20,840 --> 00:28:23,639
Speaker 1: know exactly what our brand is. Deal with it. Try it.

568
00:28:24,520 --> 00:28:26,639
Speaker 1: So what we had, what we found is this no

569
00:28:27,400 --> 00:28:30,040
Speaker 1: hot tile on it. So I again, I played college

570
00:28:30,080 --> 00:28:32,920
Speaker 1: courts and so pain really for torture, right, you know,

571
00:28:33,040 --> 00:28:35,960
Speaker 1: put you put your your foot in a bucket of ice.

572
00:28:36,480 --> 00:28:38,520
Speaker 1: You don't have this guy rub you down and something.

573
00:28:38,520 --> 00:28:41,320
Speaker 1: I'm like, man, I mean I felt worse after. So

574
00:28:41,400 --> 00:28:44,000
Speaker 1: what we're saying is this is a simple application. But

575
00:28:44,080 --> 00:28:46,320
Speaker 1: I'll tell you there's lots of people who struggle with

576
00:28:47,040 --> 00:28:50,360
Speaker 1: discomfort every day. If you take a notice of people

577
00:28:50,440 --> 00:28:54,920
Speaker 1: walking around like they just kind of walk funny have limps. Yeah. Pain. Now,

578
00:28:55,040 --> 00:28:56,880
Speaker 1: when I say are you in pain, most people say

579
00:28:56,960 --> 00:28:59,160
Speaker 1: no because they think of a broken bone or something

580
00:28:59,160 --> 00:29:02,040
Speaker 1: that I'm talking about everyday relief. That's what we focus

581
00:29:02,160 --> 00:29:04,520
Speaker 1: on UM and it's been great because they've been able

582
00:29:04,560 --> 00:29:06,600
Speaker 1: to give this product to people who I know in pain,

583
00:29:07,000 --> 00:29:09,520
Speaker 1: who I know don't want to have an opioid, who

584
00:29:09,560 --> 00:29:13,600
Speaker 1: I know don't want bad reactions. You ever watch one

585
00:29:13,640 --> 00:29:17,720
Speaker 1: of those TV commercials and medication. We're not a medication,

586
00:29:17,800 --> 00:29:19,640
Speaker 1: but you hear them talk about all the side effects.

587
00:29:20,600 --> 00:29:23,520
Speaker 1: We wanted something that will allow people to feel comfortable

588
00:29:23,760 --> 00:29:26,480
Speaker 1: using the product when you have a stigma. UH is

589
00:29:26,560 --> 00:29:30,720
Speaker 1: a great, great, great product, Like people feel relief if

590
00:29:30,760 --> 00:29:33,320
Speaker 1: you take that double stream support product, take two pumps

591
00:29:33,360 --> 00:29:35,280
Speaker 1: and rub it onto some part of your body that's

592
00:29:35,520 --> 00:29:38,800
Speaker 1: discomfort and you're you feel better in a few minutes.

593
00:29:39,040 --> 00:29:43,160
Speaker 1: So the stories we can find your product. So currently

594
00:29:43,160 --> 00:29:47,160
Speaker 1: we're available. We're available at maya Derm dot com. UM.

595
00:29:47,480 --> 00:29:49,960
Speaker 1: We re launching our website to be even more consumer

596
00:29:50,000 --> 00:29:52,920
Speaker 1: focus and give offers and subscription programs for people who

597
00:29:52,920 --> 00:29:55,280
Speaker 1: want to say about our mayam dot com website and

598
00:29:55,440 --> 00:29:59,400
Speaker 1: social media. We're available in national retailers that people know

599
00:29:59,520 --> 00:30:02,360
Speaker 1: and trust, like you didn't see uh, Dick Sporting Goods

600
00:30:02,400 --> 00:30:04,840
Speaker 1: has been a great partner for us since Black Friday.

601
00:30:04,920 --> 00:30:06,720
Speaker 1: We moved. We went in to Dick Sporting Goods on

602
00:30:06,760 --> 00:30:09,720
Speaker 1: Black Friday, right, you know this past year. That's a

603
00:30:09,800 --> 00:30:14,040
Speaker 1: great feat. It's tough. Um, we're at golf Galaxy, I

604
00:30:14,120 --> 00:30:18,680
Speaker 1: think seven eleven. I love travel stops, medicine, medicine shop. Uh.

605
00:30:18,760 --> 00:30:21,280
Speaker 1: And we're also expanding, so in the next quarters you

606
00:30:21,280 --> 00:30:24,320
Speaker 1: will start seeing us in uh knock a wood hopefully

607
00:30:24,480 --> 00:30:28,000
Speaker 1: some national pharmacy change as well as some national grocery change,

608
00:30:28,440 --> 00:30:31,440
Speaker 1: because we want people to walk into a store and

609
00:30:31,560 --> 00:30:34,400
Speaker 1: see our product and feel comfortable and safe and bind it.

610
00:30:34,920 --> 00:30:37,760
Speaker 1: At retailers they already were in, right And I'm not

611
00:30:37,840 --> 00:30:39,600
Speaker 1: it's a lot to well. I did. Yeah, I want

612
00:30:39,600 --> 00:30:41,400
Speaker 1: to congratulate you, and you know, I know this is

613
00:30:41,480 --> 00:30:45,080
Speaker 1: just part of the massive opportunity. You know, I'm always

614
00:30:45,120 --> 00:30:47,840
Speaker 1: recommending people. I think I got a superstar. I'm gonna

615
00:30:47,840 --> 00:30:50,640
Speaker 1: recommend you. I'm gonna sit down, I'm gonna calling this

616
00:30:50,760 --> 00:30:54,440
Speaker 1: afternoon because now seeing your packaging, I'm I'm I'm I'm

617
00:30:54,440 --> 00:30:57,160
Speaker 1: gonna call him this afternoon about this because and I

618
00:30:57,200 --> 00:30:58,560
Speaker 1: want to know. I want you to know that the

619
00:30:58,680 --> 00:31:01,760
Speaker 1: feedback you gave and other people Gabe did matter. So

620
00:31:01,920 --> 00:31:04,640
Speaker 1: sometimes when people start brands, they come in with confidence.

621
00:31:04,680 --> 00:31:08,560
Speaker 1: My stuff is right already right, I'm already good. Do

622
00:31:08,800 --> 00:31:11,000
Speaker 1: you like me or not? What I took the stands

623
00:31:11,160 --> 00:31:12,880
Speaker 1: was it was real, it was really good. How are

624
00:31:12,880 --> 00:31:15,120
Speaker 1: we going to make it better? And by listening to people,

625
00:31:15,320 --> 00:31:17,360
Speaker 1: we started making the product better. And when you see

626
00:31:17,440 --> 00:31:18,960
Speaker 1: some of the things we're gonna do in Q three

627
00:31:19,000 --> 00:31:21,320
Speaker 1: and Q four, like I want you and your your

628
00:31:21,440 --> 00:31:23,800
Speaker 1: your network to feel comfortable being involved with because it's

629
00:31:23,840 --> 00:31:26,800
Speaker 1: going to be Oh no, this is outstanding. This is outstanding.

630
00:31:26,920 --> 00:31:28,480
Speaker 1: Want to thank you for coming to my show, Money

631
00:31:28,520 --> 00:31:31,080
Speaker 1: making conversation here with the chief marking the Officer maya

632
00:31:31,160 --> 00:31:36,400
Speaker 1: DRM based in Colorado, my favorite state, um CPD like

633
00:31:37,000 --> 00:31:40,280
Speaker 1: top topical cream that you know, thrapy Korean fans. Third,

634
00:31:40,320 --> 00:31:42,200
Speaker 1: and get your get your life right to hit with

635
00:31:42,280 --> 00:31:46,640
Speaker 1: all that other stuff. I see you have My dream

636
00:31:46,680 --> 00:31:49,920
Speaker 1: weren't on you now? Old school news school Sean McDonald,

637
00:31:50,240 --> 00:31:55,320
Speaker 1: I'm your host in this season of Giving Cools has

638
00:31:55,400 --> 00:31:57,880
Speaker 1: gifts for all your loved ones, for those who like

639
00:31:58,000 --> 00:32:01,960
Speaker 1: to keep it cozy, find fleeces, sweaters, loungeware, blankets and throws,

640
00:32:02,400 --> 00:32:05,760
Speaker 1: or support minority owned or founded brands by giving gifts

641
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