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Speaker 1: Hello, I'm Scott Shane Williams and I'm Michael barn This

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Speaker 1: is the Bloomberg Business of Sports podcast where we oh,

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Speaker 1: that was just so wimpy, I don't even me, and

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Speaker 1: we were We explore the big money issues in the

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Speaker 1: world of sports, and today we begin with the kerfuffle,

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Speaker 1: just because I love the word. Whose word was that?

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Speaker 1: That's that's a great we're gonna like, Colin? Was that

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Speaker 1: your word, Colin? He went with, I like kerfuffle over

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Speaker 1: the NFL's new helmet. We have Oakland's new wide receiver,

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Speaker 1: Antonio Brown. Do you remember him from Pittsburgh, refusing to

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Speaker 1: wear the new model, which is mandated by the least. Yeah,

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Speaker 1: But I gotta say right here, it's not about the

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Speaker 1: NFL's new helmet. That's not what this is about, thank you, Colin.

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Speaker 1: This is about Antonio Brown's old helmet. Right. There isn't

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Speaker 1: one standard. There's a bunch of helmets you can wear

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Speaker 1: as long as they are approved by And I wrote

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Speaker 1: it down because I didn't want to just use the

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Speaker 1: you know, the acronym the National Operating Committee on Standards

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Speaker 1: for Athletic Equipment. Look at that shout out right, But

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Speaker 1: that's and this organization does not certify equipment that's older

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Speaker 1: than ten years. That is why Antonio Brown's helmet that

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Speaker 1: he's been using for his entire career can no longer

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Speaker 1: get the stamp of approval from this organization. And NFL

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Speaker 1: rules state that if it doesn't have the stamp of approval,

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Speaker 1: you cannot wear, you cannot play, you cannot practice, and

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Speaker 1: if you don't play, and if you don't practice, you

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Speaker 1: don't get paid. So that's what this kerfuffle is about.

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Speaker 1: But can I bring some added value here, Evan when yeah,

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Speaker 1: I'm well, I'm gonna want to bring my added value here.

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Speaker 1: What bothers me about the whole setup? And by the way,

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Speaker 1: this organization has been around since nine and by the way,

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Speaker 1: you know my son plays hockey. There is still no

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Speaker 1: standard for youth hockey helmets, just so you know. Um,

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Speaker 1: what bothers me about this is that the organization, which

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Speaker 1: is touted as independent and I get it. You know,

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Speaker 1: it's made up of medical professionals and equipment and trainers

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Speaker 1: and all that, but they make the money. The majority

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Speaker 1: of the money that this organization brings in comes from

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Speaker 1: licensing fees that it charges the equipment manufacturers. So the

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Speaker 1: people who are getting rated are the ones supplying the

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Speaker 1: money to the organization. Now, let me add something to

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Speaker 1: this about the Antonio Brown he has He's threatened to

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Speaker 1: quit football if he is not allowed to wear he

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Speaker 1: has preferred helmet. He says he's got problems from his

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Speaker 1: head to his feet. Literally, did you see the thing?

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Speaker 1: The Oh, my goodness, his feet? What was it? It

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Speaker 1: was apply he went the cryogenics chambers and and he

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Speaker 1: got if. I tried that. Yeah, I tried that, but

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Speaker 1: I put the little booties on. They told me to

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Speaker 1: put the booties. Didn't Apparently he didn't put the booties on.

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Speaker 1: Oh my goodness, it's a horrible looking picture. Another Yeah,

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Speaker 1: I think actually, this, the helmet argument is really interested

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Speaker 1: the NFL and the NFL p A. This is a

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Speaker 1: joint decision that they made to approve specific ones to

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Speaker 1: take out a one year grace period which was originally

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Speaker 1: supposed to happen, which I think is one of the

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Speaker 1: reasons why Antonio is so angry. You know other players

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Speaker 1: who are forced forced to switch this year, Tom Brady,

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Speaker 1: Aaron Rodgers. I don't know if you saw the NFL

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Speaker 1: dot Com report but but Antonio Brown told the Raiders

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Speaker 1: those guys aren't switching, so I'm not gonna switch. And

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Speaker 1: then the Raiders texted him a photo of Aaron Rodgers

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Speaker 1: with the new helmet on. Brady's talked about it a bit.

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Speaker 1: He's not happy either, but he's but he's making the switch. Um.

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Speaker 1: Antonio Brown had his mediation process in New York at

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Speaker 1: the end of last week and his argument. Did you

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Speaker 1: read about his argument, which I thought was actually fairly interesting.

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Speaker 1: His argument against the NFL is, Listen, if I wear,

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Speaker 1: if you don't let me wear the helmet I want

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Speaker 1: to wear, and if I end up getting hurt, I'm

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Speaker 1: going to bring down the wrath of a thousand sons

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Speaker 1: legally against you guys, because you've prevented me from wearing

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Speaker 1: the thing I want to wear, and now suddenly I'm

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Speaker 1: injured by because you restricted me from from from from

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Speaker 1: protecting myself in the way I wanted to make one one.

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Speaker 1: That's what we need. I think it's an interesting argument,

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Speaker 1: But the new helmet is supposed to be. When I

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Speaker 1: say at the new helmet, I'm saying it that the

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Speaker 1: NFL wants Brown to wear, then you're supposed to be safer. Yeah,

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Speaker 1: it's safer specifically for for skull fractures. I believe there's

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Speaker 1: no guard against concucussions or not. Why doesn't the men

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Speaker 1: Here's my question. If I'm Antonio Brown, I call my

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Speaker 1: manufacturer that supplies this helmet. Is it s okay? So shut?

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Speaker 1: And you say, submit this for approval to the n

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Speaker 1: O C as a E. Which I assume they've done.

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Speaker 1: I mean, or this is maybe it's just an older

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Speaker 1: model that they're not they're not going to make for

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Speaker 1: you for scale, so they're not submitting. Maybe they're just

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Speaker 1: submitting new models. But why don't they Why don't they

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Speaker 1: have a helmet that he feels comfortable in that passes approval? Yeah,

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Speaker 1: again and again he has. He has many many to

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Speaker 1: choose from, make a lot of helm and he is

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Speaker 1: and he is saying that they all interfere with his

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Speaker 1: vision and his ability to catch the ball. I the

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Speaker 1: idea that he would one of the best receivers in

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Speaker 1: football over the past you know, six or seven years.

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Speaker 1: The idea that he would retire in the middle of

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Speaker 1: his career with with with a fifty million dollar contracts sitting. Yeah,

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Speaker 1: it seems crazy to me um. But you know that

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Speaker 1: there have been some weird NFL stories lately and this

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Speaker 1: is just just one of them. I am sorry to

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Speaker 1: bring racing into this, but remember when the Hans device

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Speaker 1: was introduced exactly and a lot of drivers were like, oh,

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Speaker 1: heck no, I don't want to wear. This came in

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Speaker 1: right after uh the accident. I'm gonna go justin come on,

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Speaker 1: this is this is the human condition. They change anything here,

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Speaker 1: like we have to change a new format that we're

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Speaker 1: using when we type on our computers, and everybody moans

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Speaker 1: for like whatever, and then you get used to it

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Speaker 1: to day you're like, okay, that's easy. One other question

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Speaker 1: on I mean, do you think this is the kind

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Speaker 1: of thing where, in some future lawsuit where the NFL

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Speaker 1: is maybe being sued by former players for not doing

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Speaker 1: enough about potential head injuries, that the NFL can trot

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Speaker 1: this out as an example and say, listen, we we

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Speaker 1: tried to help and there were players that did not

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Speaker 1: want to help themselves when it comes to head injuries.

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Speaker 1: This feels like the kind of thing that that is

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Speaker 1: maybe evidence in the future lawsuit that that players are

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Speaker 1: not always even willing to take the necessary steps forward.

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Speaker 1: Um to pet say they've made that argument. They said

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Speaker 1: the players have known the risk and ignored them. I mean,

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Speaker 1: that's part of that's inherent in the argument already. You

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Speaker 1: should have known. Up next, we have word of an

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Speaker 1: interesting Major League Baseball game on the schedule for between

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Speaker 1: the Yankees and the White Sox. And I'll give you

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Speaker 1: a hint. If you build it, he will come. Oh,

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Speaker 1: they will come if you build it. Things I thought

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Speaker 1: it was I thought it was day. I'm not sure

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Speaker 1: if you build it, they will come. I think it's

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Speaker 1: he but I'm not. I'm not saying I'm sticking reputation

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Speaker 1: on this. I wasn't adamant, but I don't want to

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Speaker 1: cause the kerfuffle a corn a cornfields kerfuffle. That would

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Speaker 1: be bad. You got my ear. Anyway, they're going to

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Speaker 1: Field of Dreams, you know that classic film. Uh, They're

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Speaker 1: going to play that game in the cornfield. Next they're

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Speaker 1: building a field next to the field. But I mean

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Speaker 1: we're talking about it, and it raised eyebrows when it

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Speaker 1: was announced, and people seem to think it's really cool.

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Speaker 1: The Yankees and the White Sox are going evan you know, baseball.

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Speaker 1: I don't know if you were we start. We chatted

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Speaker 1: about this a little bit the desk last week. I

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Speaker 1: wasn't sure if you were on board with this or

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Speaker 1: like this is silly. I mean I think, I think,

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Speaker 1: I think, I think it's like shades of both, and

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Speaker 1: I think this is a smart idea. Baseball under Rob

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Speaker 1: Manford has made it clear that it wants to do

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Speaker 1: games like this, right, and that's not just games at

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Speaker 1: neutral sites in London or Japan. Well he was for

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Speaker 1: Bragg Disney Wilblder Sports. Omaha. I mean this is a priority. Um,

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Speaker 1: you can't do a million of these games, but if

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Speaker 1: you do one or two of these a year, it's

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Speaker 1: going to be a massive ticket, right. I imagine these

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Speaker 1: are kind of like N game. You don't want to

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Speaker 1: you don't want to get too many. Yeah, you don't

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Speaker 1: want too many. But if you, if you, if you

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Speaker 1: do something fun and unique for fans, that that presents

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Speaker 1: the game in a totally new and unique place every

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Speaker 1: once in a while, I think that's I think that's

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Speaker 1: smart business. What happens to the field after the game,

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Speaker 1: I don't know. I mean, that's changing it down. Don't

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Speaker 1: think it's got to be temper eight thousand seats, so

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Speaker 1: it's going to be a small interm. What do we

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Speaker 1: think the secondary market or what do you think the

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Speaker 1: price is going to be? Like I think this is

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Speaker 1: people are gonna want to go. I think the secondary

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Speaker 1: market is going to be I mean insane, right, very

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Speaker 1: high resell value on these ticket People are gonna want

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Speaker 1: to be there. Yeah, I wouldn't want to see this game.

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Speaker 1: And I'm gonna to annoy you. I've been right here

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Speaker 1: because we have different views on this, but I can't

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Speaker 1: wait to see Za Campbell in the corn waiting to

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Speaker 1: catch home runs. He's see him just like taking down

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Speaker 1: a road to get to the bullet o. You know

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Speaker 1: there was I was mentioned this earlier. They were talking

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Speaker 1: about this game and way back and Mr Tom King,

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Speaker 1: oh okay, Mr Tom So and and we were and

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Speaker 1: we're talking about it and I remember that was it

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Speaker 1: a Pepsi commercial and needed a take off on this

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Speaker 1: And the guy comes out of the corn field. You

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Speaker 1: got to see it on YouTube. Is it's very funny

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Speaker 1: and he's he and it's it's it's brilliant and the

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Speaker 1: and the and the guy says, I guess the Kevin

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Speaker 1: Costner guy says I saved six cents buying this no

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Speaker 1: brand soda, and the father's all ticked off. He goes

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Speaker 1: back in the cornfield and he said, the kids saved

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Speaker 1: the lousy six cents. You got to look it up

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Speaker 1: on YouTube. It's funny. I'll look it up. This is

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Speaker 1: a white a White Sox home game. Um, and for

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Speaker 1: folks who listened to the show we did with Rob

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Speaker 1: Manford about a month ago about London, the way these

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Speaker 1: games work is the home team. In this case, the

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Speaker 1: White Sox tells major League Baseball this is how much

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Speaker 1: we would usually gross at home for a game against

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Speaker 1: the Yankees, and then Major League Baseball will pay them

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Speaker 1: that money. So so the White Sox are not lose

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Speaker 1: out on ticket sales or concession sales, etcetera. They will

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Speaker 1: be made hole by that. Yeah. But if I'm a

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Speaker 1: White Sox season ticket holder, the minus one game true.

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Speaker 1: I had to think about that for a second. Unless

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Speaker 1: the team's taking you, you know, to Iowa. Yeah you're down.

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Speaker 1: There's only eight thousand seats in Iwa. I can't imagine

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Speaker 1: everyone's really getting eighty games this year, not eighty one.

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Speaker 1: Just pointing it out, and I think maybe White Sox

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Speaker 1: fans the season, okay with is not walking through that door?

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Speaker 1: And who would you call? Fisk? Which which white which

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Speaker 1: which white sock? Would you have said, bo Jackson is

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Speaker 1: not walking through that door? Who I would have said,

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Speaker 1: bo Jacks? Bo Jackson would have said, Yes, A good one.

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Speaker 1: That's a good one. I can't deny that. Uh. The NFL,

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Speaker 1: it's taking its first major step into gambling with a

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Speaker 1: data deal with sport Radar. I'll just chime in with

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Speaker 1: their inequity investor in sport Radar. So it makes sense

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Speaker 1: to who. The question always with with the NFL was

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Speaker 1: when and how much? And that's when I turned to

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Speaker 1: edmondil leaders. Yeah, that we've talked about all these other

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Speaker 1: leagues who have rushed into data deals and also marketing partnerships.

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Speaker 1: The NFL has been kind of conspicuously absent so far

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Speaker 1: in making those agreements. This is the first big one, right,

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Speaker 1: This is a This is an exclusive data deal that

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Speaker 1: covers gambling houses both in the in the US and overseas.

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Speaker 1: I don't know exactly how much money, but it's one of,

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Speaker 1: if not the biggest contract in sport Radar history. This

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Speaker 1: is a big deal and we should say that sport

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Speaker 1: Radar has been whether it's been brand promotion or to

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Speaker 1: establish that footprint in the US, has been spending freely

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Speaker 1: to align itself with the major sport. Absolutely. Yeah. And and

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Speaker 1: and the one, especially in the US, the one you

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Speaker 1: really want to allign yourself with, is football, right the

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Speaker 1: it is a just in terms of popularity and ratings,

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Speaker 1: obviously it's huge, but also from a gambling standpoint, it

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Speaker 1: is the most wagered on sport in Nevada by a

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Speaker 1: fairly long shot. Um. And Yeah, the the American Gaming

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Speaker 1: Association last year put out its study of the four

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Speaker 1: major US leagues how much each of them stood to

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Speaker 1: gain each year an annual revenue with a vibrant legal

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Speaker 1: sports betting culture, and the NFL was twice as much

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Speaker 1: as the MLB, four or five times as much as

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Speaker 1: the NBA, and even way more than that time. So

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Speaker 1: I'm gonna make your request here because when you ask

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Speaker 1: for the data from the folks in Vegas on on

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Speaker 1: the betting, they don't separate college football and pro football betting,

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Speaker 1: or college basketball and pro basketball betting. I don't even

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Speaker 1: think that would be useful. Yeah, I know what the

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Speaker 1: NFL is, what college football is I mean the n

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Speaker 1: c A tournament alone. When youre talking about dollars bet

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Speaker 1: versus NBA, why in the world are we not separating

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Speaker 1: these entities. I don't understand that either, because you would

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Speaker 1: get a breakdown. And let's say, for instance, you're making

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Speaker 1: less money on college basketball compared to college football. What

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Speaker 1: can you do to improve that? If you are a

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Speaker 1: betting house to draw more better, you need that info. Yeah,

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Speaker 1: this is a question for the Nevada Gaming Control Board.

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Speaker 1: My guess is that there's only a certain amount of

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Speaker 1: granularity that these companies want to disclose, right and and

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Speaker 1: and not separating college football versus pro football is just

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Speaker 1: a level of abstraction that doesn't give freebody in this

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Speaker 1: country is talking about, including Adam Silver, who was the

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Speaker 1: first one out there. Yes, and who's involved here is

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Speaker 1: is saying what we need is sunlight, What we need

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Speaker 1: is transparency. That's those are the keys to the success.

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Speaker 1: Yet we need transparency, all right, Well, then let's be transparent.

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Speaker 1: Don't tell me about there's only a level of granularity.

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Speaker 1: I understand. That was not even no, no, I understand. Um. Yeah,

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Speaker 1: the general consensus I've heard, at least in football I

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Speaker 1: think is that if you look at a year by

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Speaker 1: year of the football handle is NFL and college. Um.

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Speaker 1: I don't know the basketball breakdown, and obviously it varies

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Speaker 1: a lot. In March that's going to be college basketball heavy. Um.

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Speaker 1: But yes, I would also be in favor of a

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Speaker 1: more granular data. There, we got a wrap. But one

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Speaker 1: of the worst things has happen been to me now

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Speaker 1: and it happened this weekend. Online gambling is in Pennsylvania now,

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Speaker 1: and I would like to apologize. Wait, wait, wait, wait,

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Speaker 1: you drive through Jersey to get to work, don't you right,

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Speaker 1: so you could have pulled over and doing this all

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Speaker 1: the time, and you mean good half. I've been doing

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Speaker 1: it all the time, but I can do it in

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Speaker 1: Pennsylvania right in the bedroom, just looking at right there.

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Speaker 1: What are you doing? Oh? I got the jet getting

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Speaker 1: six and a half. I'd like to apologize to the

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Speaker 1: Houston Astros because they were playing the Baltimore Orioles and

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Speaker 1: I said, that's a good bet, go ahead and bet money,

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Speaker 1: and yeah, and and the ninth inning, heading into the

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Speaker 1: bottom of the ninth playing in Baltimore, the Astros are

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Speaker 1: up seven five. I'm like, I got this and all

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Speaker 1: of a sudden Baltimore or Riley three with a walk

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Speaker 1: off and that was it. Hold on, I'm gonna give

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Speaker 1: it just for a friend of program listener, j Bieberman.

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Speaker 1: By the way, our good friend j Bieberman, his daughter Jill,

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Speaker 1: played in the Maccabia Games out in Detroit Championship game

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Speaker 1: down in softball, down seven one, going into the bottom

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Speaker 1: of the seventh inning, eight to seven victory to take

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Speaker 1: the gold medal. Who's the closer on that? Yeah? Probably

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Speaker 1: nine people, right, You gotta keep trying whatever. It's just

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Speaker 1: like could no one could stop the Congratulations to Jill Bieberman. Ah.

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Speaker 1: This is the Bloomberg Business of Sports podcast Michael Barr,

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Speaker 1: along with Scott Snick and Evan Novie Williams. We are

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Speaker 1: here each and every Monday, Wednesday and Thursday exploring the

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Speaker 1: world of money in sports. Join us again at the

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Speaker 1: end of the week when we speak with the biggest

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Speaker 1: and brightest in the sports business world. You're listening to

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Speaker 1: Bloomberg Business of Sports on Bloomberg Radio around the world

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Speaker 1: and online where you get your podcast