WEBVTT - Episode 66: G440 Irons (Feat. Dr. Paul Wood) 0:00:00.320 --> 0:00:01.120 The guys from paying. 0:00:01.240 --> 0:00:03.800 They've kind of showed me how much the equipment matters. 0:00:04.080 --> 0:00:05.760 I just love that I can hit any shot. 0:00:05.840 --> 0:00:07.440 I kind of want we're gonna be able to tell 0:00:07.480 --> 0:00:09.480 some fun stories about what goes on here to help 0:00:09.520 --> 0:00:10.600 golfers play better golf. 0:00:11.400 --> 0:00:13.920 Hey, everybody, welcome back to the Ping proven Grounds podcast. 0:00:13.960 --> 0:00:16.159 I'm Shane Bacon, joined as always by Marty Jerts, and 0:00:16.160 --> 0:00:18.479 we've got doctor Paul Wood with us to go over 0:00:18.960 --> 0:00:21.720 the new G four forty irons. Paul and I want 0:00:21.720 --> 0:00:25.479 to start here because beauty matters a lot in terms 0:00:25.480 --> 0:00:28.800 of golf clubs, and these irons are beautiful. Are these 0:00:28.800 --> 0:00:31.920 some of the most aesthetically pleasing irons you've made? 0:00:32.479 --> 0:00:34.159 I would say so. I would say so. I know 0:00:34.520 --> 0:00:37.800 Marty's been designing irons for longer than I have, Particularly 0:00:37.800 --> 0:00:40.040 in a game improvement iron, it's a lot harder to 0:00:40.080 --> 0:00:42.960 make a bigger iron look sexy, and I feel like 0:00:43.000 --> 0:00:44.840 we've done a really good job with it and packed 0:00:44.840 --> 0:00:45.400 it on in there. 0:00:45.800 --> 0:00:47.760 Yeah, Marty's showing it off over there. Marty, I mean, 0:00:47.800 --> 0:00:50.519 you talk about game improven irons, and of course you 0:00:50.520 --> 0:00:52.280 know you can look at a blueprint iron and it 0:00:52.280 --> 0:00:55.319 looks very clean. Yeah, these look clean and normally, as 0:00:55.360 --> 0:00:57.800 Paul said, that that doesn't fit in a category all 0:00:57.800 --> 0:00:58.200 the time. 0:00:58.640 --> 0:01:01.120 Yeah. I mean one thing Shane we've talked about a 0:01:01.120 --> 0:01:03.760 lot is you know, you know, to make an iron 0:01:03.800 --> 0:01:05.959 look like this, so it looks like it doesn't have 0:01:06.319 --> 0:01:08.720 much of a cavity look to it. The cavity's kind 0:01:08.760 --> 0:01:11.800 of covered a lot of times. What would happen if 0:01:11.800 --> 0:01:15.680 you put a cover on it or structure there, geometry there, 0:01:15.800 --> 0:01:18.399 it would inhibit something that we're trying to do with it, 0:01:18.440 --> 0:01:21.080 which is to get the face to flex. So Paul, 0:01:21.080 --> 0:01:23.119 I think we should start there. Tell us a little 0:01:23.120 --> 0:01:26.759 bit about the face flexing, how we've kind of infused 0:01:26.760 --> 0:01:28.480 some distance into this iron category. 0:01:28.920 --> 0:01:31.319 Yeah, great place to start. And like you said, a 0:01:31.319 --> 0:01:34.760 lot of the things we do for performance, there's a 0:01:34.760 --> 0:01:37.160 trade off with the looks and sound and feel. So 0:01:37.200 --> 0:01:39.199 a lot of the we want to get the face 0:01:39.240 --> 0:01:41.039 to flex. If we want this iron to go far 0:01:41.160 --> 0:01:42.760 and to go high, the more we can get the 0:01:42.760 --> 0:01:45.480 face to flex the better. So a bigger cavity, a 0:01:45.560 --> 0:01:48.040 thinner face. But all those things make it want to 0:01:48.080 --> 0:01:50.040 look like a big cavity back iron, and they make 0:01:50.080 --> 0:01:52.640 it want to sound like a cowbell. So what's great 0:01:52.640 --> 0:01:55.080 with the pure flex badge is it's got I mean, 0:01:55.280 --> 0:01:57.440 you can see on here. It's a nice thick badge. 0:01:57.480 --> 0:02:00.000 It's got some depth to it. It fills the cavity. 0:02:00.640 --> 0:02:03.200 It looks amazing. But what we're trying to do is 0:02:03.240 --> 0:02:06.520 avoid it inhibiting the face flexing. So that's what the 0:02:06.560 --> 0:02:09.680 pure flex refers to. This one has four different little 0:02:09.720 --> 0:02:12.960 facets that can all flex independently. It allows the face 0:02:12.960 --> 0:02:15.120 to do its job and flex. And then it's those 0:02:15.200 --> 0:02:17.880 vibrations after the impact. Those are the ones that cause 0:02:17.919 --> 0:02:20.320 the sound. Those are the ones we're trying to damp down. 0:02:20.360 --> 0:02:23.760 So that initial big vibration that is impact, we want 0:02:23.760 --> 0:02:26.240 to let that go. The ones after impact are the 0:02:26.240 --> 0:02:27.280 ones we want to damp out. 0:02:28.120 --> 0:02:30.120 Paul, you talk a little bit about flex, you and 0:02:30.120 --> 0:02:33.440 you said, you say four. There's there's basically four parts 0:02:33.480 --> 0:02:35.360 of that that flex. Is that what you're saying exactly? 0:02:35.440 --> 0:02:39.360 Yeah, So each part can kind of move independently, and 0:02:39.400 --> 0:02:41.359 so it just allows the whole face to bend and 0:02:41.400 --> 0:02:43.520 flex and this thing stays out of the way. 0:02:43.760 --> 0:02:45.560 Is the point of that When you're talking about a 0:02:45.560 --> 0:02:48.120 game improvement? Iron is that for somebody that's maybe not 0:02:48.160 --> 0:02:49.760 hitting in the center of the golf club every time. 0:02:49.840 --> 0:02:52.480 It allows the club to still, you know, react or 0:02:52.480 --> 0:02:54.560 in a way where the ball might go in at 0:02:54.639 --> 0:02:56.280 least in the area they're hoping it goes. 0:02:56.720 --> 0:02:58.680 Yeah. And you know, just like a metal would you know, 0:02:59.520 --> 0:03:02.079 the waste to increase bull speed and get the face moving. 0:03:02.160 --> 0:03:04.440 The more the face is bending and the less the 0:03:04.480 --> 0:03:07.400 ball is squishing, the more energy stays in the collision, 0:03:07.400 --> 0:03:09.560 and the more speeds you get, So the more we 0:03:09.560 --> 0:03:11.360 can get face moving, the better. 0:03:11.720 --> 0:03:13.880 Shane, I like to think about our iron designs to 0:03:14.280 --> 0:03:17.440 simplify it for our fitters and our consumers, is we 0:03:17.480 --> 0:03:20.200 have the irons where you the player brings the speed right, 0:03:20.240 --> 0:03:23.280 this is blueprint T blueprint as I two thirty. I 0:03:23.280 --> 0:03:25.320 two thirty has a little flex in the face get 0:03:25.320 --> 0:03:27.400 the ball up in the air. Then we have an iron, 0:03:27.440 --> 0:03:30.560 our irons where we're gonna supplement the speed with the 0:03:30.600 --> 0:03:32.840 club design. And that's right where the four to forty stands. 0:03:33.000 --> 0:03:35.240 This kind of fun little demo. If you if you 0:03:35.280 --> 0:03:38.160 push your thumb in the middle there, do you see 0:03:38.160 --> 0:03:41.760 how much that badge is flexing up? Paul tell the 0:03:41.800 --> 0:03:45.400 story of how we kind of discovered what the badge 0:03:45.520 --> 0:03:48.200 was doing. Right a few years ago, we ran that 0:03:48.280 --> 0:03:49.280 test on the ping Man. 0:03:49.440 --> 0:03:51.560 Yeah, so we've you know, so we've known for a 0:03:51.600 --> 0:03:55.640 while we if we make the facest thin as we 0:03:55.640 --> 0:03:58.000 can will maximize ball speed. So we tried, let's just 0:03:58.040 --> 0:04:00.800 take the badge out completely and you know, put our 0:04:00.840 --> 0:04:03.120 fingers in our ears because the thing sound super loud. 0:04:03.280 --> 0:04:06.280 But then you can start to really quantify like what 0:04:06.360 --> 0:04:08.120 happens on ping Man when the badge is there, and 0:04:08.120 --> 0:04:10.680 then you just pop it out, keep exactly the same swing, 0:04:11.120 --> 0:04:13.560 see what's changing where things are moving, and then you 0:04:13.600 --> 0:04:15.480 start adding things back in and go what can we 0:04:15.480 --> 0:04:17.960 add back in to damp out the sound to make 0:04:18.000 --> 0:04:21.159 it look better. That doesn't touch performance. That's the trick. 0:04:21.720 --> 0:04:23.960 When you look at G four forty, who are you 0:04:24.000 --> 0:04:26.000 looking at in terms of a player. What's the player 0:04:26.040 --> 0:04:27.360 that's going to look at these irons and put them 0:04:27.360 --> 0:04:27.799 in the bag. 0:04:28.600 --> 0:04:30.279 It's a pretty wide group. I mean, I think you know, 0:04:30.320 --> 0:04:33.000 it's game improvement for a reason, Like most of these 0:04:33.040 --> 0:04:35.600 customers are people looking to get better at the game. 0:04:35.640 --> 0:04:38.440 Most of these players, like Marty said, don't have a 0:04:38.480 --> 0:04:40.600 ton of speed. I think that would be a big 0:04:40.640 --> 0:04:44.080 distinguishing factor. If you're hitting your seven nine two hundred yards, 0:04:44.120 --> 0:04:47.080 you probably don't need this set of ions. But for 0:04:47.120 --> 0:04:49.440 the other ninety nine point nine percent of golfers out there, 0:04:49.800 --> 0:04:52.440 it's a pretty good spot. But I mean the range 0:04:52.440 --> 0:04:56.080 of handicaps anything from total beginners to certainly single figure 0:04:56.520 --> 0:04:59.440 handicap golfers. And we've had some tour players play the 0:04:59.480 --> 0:05:01.640 gis I work for a lot of people, they're not 0:05:01.960 --> 0:05:02.520 too big. 0:05:03.000 --> 0:05:04.280 Yeah, I mean that's kind of a little bit of 0:05:04.320 --> 0:05:06.000 what we talked about in terms of look is you know, 0:05:06.040 --> 0:05:08.159 they look great. So if a player was gonna maybe 0:05:08.160 --> 0:05:09.760 throw up maybe a big four iron in the back 0:05:09.839 --> 0:05:11.400 or something like that. I mean, Marty, you were telling 0:05:11.440 --> 0:05:13.479 me you were testing these irons out and your seven 0:05:13.520 --> 0:05:15.120 irons are going two ten. I mean you can get 0:05:15.160 --> 0:05:17.920 some major distance. Probably not something you're really looking for 0:05:18.200 --> 0:05:20.479 in terms of what you might play, but when you 0:05:20.520 --> 0:05:22.680 think about what these irons are capable of doing, I mean, 0:05:22.720 --> 0:05:25.080 you can hit them a pretty long ways. The one 0:05:25.120 --> 0:05:26.880 thing I wonder about is spin. You know, when you 0:05:26.920 --> 0:05:29.200 think about a game im proven iron, something like the 0:05:29.200 --> 0:05:31.640 G four forty, how do you you know if you 0:05:31.680 --> 0:05:33.440 get to hit the ball kind of low, and you're 0:05:33.440 --> 0:05:35.600 not hitting the ball super far, how do you still 0:05:35.600 --> 0:05:36.679 make those iron spin? 0:05:37.080 --> 0:05:39.560 So when I was I was hitting them earlier today, Shane, 0:05:39.640 --> 0:05:42.480 and I was still it flew like yeah, two five, 0:05:42.560 --> 0:05:44.880 two ten with the seven iron, which I don't need 0:05:44.880 --> 0:05:46.960 that much distance per se with my seven iron, but 0:05:47.000 --> 0:05:49.799 my spin rate was still like sixty five hundred, which 0:05:49.839 --> 0:05:52.920 is only a few hundred rpm down from where I 0:05:53.040 --> 0:05:55.760 normally am with my blueprint irons. So I think that's 0:05:55.800 --> 0:05:58.159 a very big component of the four forty iron design 0:05:58.680 --> 0:06:00.720 right now. There's a lot of irons in the market 0:06:00.960 --> 0:06:04.279 for the high handicapped golfer where there's kind of this 0:06:04.360 --> 0:06:08.240 low spin epidemic a little bit where golfers are you know, 0:06:08.360 --> 0:06:11.359 kind of might look good in the indoor fitting bay 0:06:11.440 --> 0:06:14.080 that your iron's going a little bit further on your simulator, 0:06:14.560 --> 0:06:16.359 but they go play golf and their spin rate with 0:06:16.400 --> 0:06:19.960 the seven irons forty five hundred or something. We've definitely 0:06:20.000 --> 0:06:22.120 seen that. I've seen that when I've played in pro ams. 0:06:22.560 --> 0:06:24.280 So when you when you're saying that, I mean that's 0:06:24.320 --> 0:06:26.320 an iron that let's say you're hitting a six iron 0:06:26.360 --> 0:06:28.280 into a green that's laying on the front of the 0:06:28.279 --> 0:06:29.960 green and rolling off the back of the green like yeah, 0:06:29.960 --> 0:06:32.440 getting no, No, there's no capability of actually stopping that 0:06:32.480 --> 0:06:32.960 on the grounds. 0:06:33.160 --> 0:06:35.080 We like to call it stopping power, right, which which 0:06:35.120 --> 0:06:37.040 is we can quantify this a bunch of different ways. 0:06:37.040 --> 0:06:39.640 It's kind of your peak height, your land angle, combination 0:06:39.720 --> 0:06:41.279 of those things. We have a lot of great fitting 0:06:41.320 --> 0:06:44.279 tools for this. But that was a big priority in 0:06:44.279 --> 0:06:46.720 the four forty is Hey, yeah, we want this thing 0:06:46.760 --> 0:06:49.320 to compete from a distance standpoint. It is actually really 0:06:49.400 --> 0:06:52.000 good to help somebody hit a seven iron instead of 0:06:52.520 --> 0:06:55.080 in you know, instead of a six iron from that spot. 0:06:55.560 --> 0:06:57.719 But let's still have that ball be able to stop 0:06:57.720 --> 0:07:00.280 the ball on the green. So Paul tell us a 0:07:00.279 --> 0:07:02.520 little bit about like kind of the engineering meat and 0:07:02.560 --> 0:07:05.560 potatoes that allows that to happen in the four to 0:07:05.640 --> 0:07:06.200 forty iron. 0:07:07.040 --> 0:07:09.360 Yeah, So you know, one of those things is being 0:07:09.400 --> 0:07:11.360 able to go really thin in the face, and obviously 0:07:11.400 --> 0:07:13.480 by doing that we get more bull speed. More ball 0:07:13.520 --> 0:07:16.720 speed is more distance. The other major thing we've done 0:07:16.720 --> 0:07:18.320 in this iron, said, is to bring the center of 0:07:18.400 --> 0:07:20.880 mass down, and that's a theme with the whole g 0:07:20.960 --> 0:07:24.240 four to forty line. And there's a trade off. As 0:07:24.240 --> 0:07:26.000 you move the center of mass down, you're getting that 0:07:26.080 --> 0:07:29.880 center of mass more in line with where impact is, 0:07:30.240 --> 0:07:33.000 you're getting a better energy transfer and again more distance. 0:07:33.280 --> 0:07:35.559 Like you go a little higher, the trade off often 0:07:35.680 --> 0:07:38.559 is with forgiveness, and so as you're moving mass down, 0:07:39.280 --> 0:07:43.440 it's going slightly counter to moving mass out sometimes and 0:07:43.480 --> 0:07:45.560 it all depends where you're starting from. So we've spent 0:07:45.600 --> 0:07:48.920 the last sixty five years engineering forgiveness into the irons. 0:07:48.960 --> 0:07:50.480 We can afford to make a little bit of a 0:07:50.480 --> 0:07:53.160 trade off, go down in center of mass and still 0:07:53.200 --> 0:07:56.320 have the most forgiving iron out there, but relative to 0:07:56.320 --> 0:07:58.640 the G four to thirty, this goes just that little 0:07:58.680 --> 0:08:01.600 bit higher, which, as you know, we can get stopping 0:08:01.640 --> 0:08:03.840 by from spin or we can get it from height 0:08:04.040 --> 0:08:06.120 or both, and we're doing a little bit of both with. 0:08:06.120 --> 0:08:06.880 The sign YEP. 0:08:07.080 --> 0:08:09.400 I mean, is this feedback you guys get from people 0:08:09.480 --> 0:08:11.720 that play paying I'd love for the ball to spin 0:08:11.800 --> 0:08:14.520 a little bit more with the game improvement level iron. 0:08:15.000 --> 0:08:16.600 Yeah, I think it depends who you talk to. I 0:08:16.600 --> 0:08:18.800 think the average consumer doesn't frame it like that. They 0:08:18.840 --> 0:08:20.200 want they say, I want to I want to be 0:08:20.200 --> 0:08:22.320 able to hit it further, but still have the ball 0:08:22.320 --> 0:08:25.200 stop on the go, and they're not necessarily articulating it 0:08:25.200 --> 0:08:32.480 in terms of Yeah, so we do as much interpreting 0:08:32.520 --> 0:08:35.000 what that means to us in terms of launching spin. 0:08:35.040 --> 0:08:37.080 But yeah, exactly. I think that's something we've heard that 0:08:37.280 --> 0:08:39.480 when they're buying the irons, they want them to be competitive, 0:08:39.520 --> 0:08:41.360 and like Marty said, our goal here is not to 0:08:41.400 --> 0:08:43.840 make the longest seven iron, but we want to make 0:08:43.880 --> 0:08:46.520 a long seven iron that is the most functional on 0:08:46.520 --> 0:08:48.800 the course and helps you stop in it all. 0:08:49.280 --> 0:08:51.560 So, Paul brings up a very good point. If you 0:08:51.760 --> 0:08:55.560 increase ball speed alone and keep the same initial launch 0:08:56.160 --> 0:08:58.280 in same spin rate, you're going to achieve a higher 0:08:58.320 --> 0:09:00.920 peak height in more stopping power. It's one of the benefits. 0:09:00.920 --> 0:09:04.800 It's like hybrids. Generally, if you tested a hybrid versus 0:09:04.800 --> 0:09:08.080 a long iron, it will launch the initial launch will 0:09:08.080 --> 0:09:10.679 be slightly lower, quite often interesting, but it will end 0:09:10.760 --> 0:09:14.880 up going way higher. So people perceive that it launches higher, 0:09:14.920 --> 0:09:16.839 but it's really more about the peak height in the 0:09:17.280 --> 0:09:18.320 stopping power, right, Paul. 0:09:18.480 --> 0:09:20.240 Yeah, what you see is when you look up, how 0:09:20.320 --> 0:09:22.280 high is the ball in the sky, You're not seeing 0:09:22.320 --> 0:09:23.520 the launch angle as much. 0:09:24.000 --> 0:09:27.479 How about the new length progression with the g irons. 0:09:27.720 --> 0:09:31.480 Yeah, so we have. We've basically squeezed slightly longer gaps 0:09:31.520 --> 0:09:34.280 between from starting at the seven iron, seven and six, 0:09:34.400 --> 0:09:36.560 six and five, five and four and the whole goal 0:09:36.600 --> 0:09:39.400 there was you know, we know that talking of feedback 0:09:39.440 --> 0:09:42.600 from this customer, most of these players struggle to get 0:09:42.600 --> 0:09:44.400 the distance out of a five iron or a four 0:09:44.440 --> 0:09:46.880 iron that they would like or maybe they used to get. 0:09:47.000 --> 0:09:50.800 So doing everything we can to help that customer get 0:09:50.840 --> 0:09:53.760 a little more functional gaps. So what we've done is 0:09:53.800 --> 0:09:56.079 you've gone from five eighths inch length and comments to 0:09:56.120 --> 0:09:58.520 three quarters. It's not a huge change, but it adds 0:09:58.600 --> 0:10:00.720 up once you get to like the six sign the 0:10:00.800 --> 0:10:03.440 five to four, and that's just enough. A little bit 0:10:03.480 --> 0:10:05.680 of extra length is giving you just a little more speed, 0:10:05.760 --> 0:10:09.040 a little more height, a little more distance. And now 0:10:09.080 --> 0:10:11.160 if we gave that length progression to Marty, you'd start 0:10:11.200 --> 0:10:13.360 to get gaps that are too big, yeah, because you 0:10:13.400 --> 0:10:15.440 have so much speed to start with. But in the 0:10:15.480 --> 0:10:18.839 hands of someone who's the core audience for this, that 0:10:18.960 --> 0:10:22.320 just helps go from not enough gap to functional. 0:10:23.200 --> 0:10:26.680 So we've got a half inch increment in length from 0:10:26.840 --> 0:10:30.559 seven iron and up. Then now three quorders, and we've 0:10:30.600 --> 0:10:32.679 also seen Shane We've talked about on the pod a lot. 0:10:32.720 --> 0:10:34.360 Even with the tour players playing a lot of high 0:10:34.360 --> 0:10:37.160 lofted fairway woods and things of this nature, that length 0:10:37.200 --> 0:10:41.720 progression helps blend also a little bit with either hybrids 0:10:41.840 --> 0:10:43.079 or high lofted fairy woods. 0:10:43.240 --> 0:10:45.400 Yeah, exactly, a hybrid's a little bit of a jump 0:10:45.480 --> 0:10:47.200 from where the irons are, and then the ferry woods 0:10:47.240 --> 0:10:49.199 quite a bit more. Again, so this just helps bridge 0:10:49.240 --> 0:10:50.120 that gap a little more. 0:10:50.200 --> 0:10:52.320 I mean, Marty, I was wondering about blended sets. I mean, 0:10:52.360 --> 0:10:54.160 it feels like this could play into some of the 0:10:54.160 --> 0:10:56.559 players out there that are leaning towards a blended set. 0:10:56.559 --> 0:10:58.160 I mean, I know that's been extremely popular for the 0:10:58.240 --> 0:11:00.840 last few years with ping in particular, is not just 0:11:00.840 --> 0:11:03.360 sticking to one iron in your bag, but potentially going 0:11:03.360 --> 0:11:05.520 two and three different irons in your bag. 0:11:05.679 --> 0:11:09.520 Yeah, definitely. I think we really design our two thirty 0:11:09.559 --> 0:11:12.000 blueprints to kind of be super easy to do with that. 0:11:12.160 --> 0:11:15.560 But the four forty, like a four or five iron, 0:11:15.600 --> 0:11:19.439 would be an awesome kind of blended set because the launch, 0:11:20.040 --> 0:11:22.920 the height, and now the look and feel. I mean, 0:11:23.160 --> 0:11:25.000 every year we launch a g iron, I think they 0:11:25.040 --> 0:11:27.840 get better looking, and this is gonna be the best 0:11:27.840 --> 0:11:28.840 looking yet obviously. 0:11:29.160 --> 0:11:30.600 I mean in the summer, and by the way, when 0:11:30.600 --> 0:11:32.360 it gets kind of hot here in Arizona, I'm gonna 0:11:32.360 --> 0:11:34.199 imagine you throwing like the three iron in there that 0:11:34.280 --> 0:11:36.160 goes about two eighty five and never even have to 0:11:36.240 --> 0:11:38.839 head driver. I could see that right up your alley. 0:11:38.840 --> 0:11:40.800 But I mean that is one of the benefits of 0:11:40.840 --> 0:11:43.160 having so many options. I mean, when you think about 0:11:43.360 --> 0:11:45.240 the options, and you stated earlier, I mean kind of 0:11:45.280 --> 0:11:47.160 going through some of the irons that Ping has, is 0:11:47.559 --> 0:11:49.680 you could lean into something like that even if you 0:11:49.720 --> 0:11:52.160 were a great player in Paul, I know you mentioned earlier. 0:11:52.160 --> 0:11:55.360 I mean it's not exactly specific to a certain golfer 0:11:55.400 --> 0:11:57.960 out there, but multiple golfers could play multiple irons, but 0:11:57.960 --> 0:11:59.319 potentially lean into the four forty. 0:12:00.240 --> 0:12:02.720 Like, like we said, they're not that big, they don't 0:12:02.720 --> 0:12:04.880 look they don't have a huge bulky top rail. They 0:12:04.880 --> 0:12:07.360 looked apart. So I think there's a lot of golfers 0:12:07.400 --> 0:12:10.679 who could try them and find they work really well. 0:12:10.800 --> 0:12:12.840 Paul, Let's talk a little bit about some of the 0:12:12.880 --> 0:12:16.240 things we've learned about this customer from our Arcos data. 0:12:16.240 --> 0:12:18.440 In our Arcost partnership. You know, what are some of 0:12:18.440 --> 0:12:23.080 the insights we've seen that have helped informed decisions we've made, 0:12:23.080 --> 0:12:26.240 whether it's groove design or finish or where are they 0:12:26.240 --> 0:12:28.199 on the are they in the rough from a certain 0:12:28.240 --> 0:12:30.520 spot or the fairway? From our ARCOS data, can you 0:12:30.559 --> 0:12:32.120 give it? Tell us a few examples here? 0:12:32.320 --> 0:12:34.520 Yeah, no, now you're speak in my language. This is. 0:12:35.960 --> 0:12:36.400 For those all. 0:12:37.520 --> 0:12:39.679 I'm a mathematician, so this is my kind of thing. 0:12:39.880 --> 0:12:43.040 So in our Arcost data set, you've got this wonderful 0:12:43.040 --> 0:12:46.640 experiment of thousands of players playing these kind of irondsets, 0:12:46.679 --> 0:12:49.000 and we just look at where are they going on 0:12:49.000 --> 0:12:50.920 the course, what are they doing? And like you said, 0:12:50.960 --> 0:12:53.160 some simple things we can do or look at. Okay, 0:12:53.200 --> 0:12:56.360 for everyone paying playing G four to thirty irons, what 0:12:56.440 --> 0:12:59.320 are their average gaps? You know, where are they short? 0:12:59.480 --> 0:13:01.280 You know, where they starting to fall off in terms 0:13:01.320 --> 0:13:04.000 of they don't hit the four iron anywhere near as 0:13:04.040 --> 0:13:07.280 far as they think they do. Are we seeing miss 0:13:07.320 --> 0:13:09.560 tennancies left and right? A big one, like you mentioned, 0:13:09.640 --> 0:13:11.719 is where are they hitting from? So we can look 0:13:11.760 --> 0:13:13.960 at how often are they in the fairway, how often 0:13:14.000 --> 0:13:15.920 are they in the rough? How often are they are 0:13:15.960 --> 0:13:18.240 for tea. I mean, one thing that we talked about, 0:13:18.360 --> 0:13:21.000 which is when you think about it, it makes sense, 0:13:21.000 --> 0:13:22.840 but we'd never really thought about it, was like, with 0:13:22.920 --> 0:13:25.720 a seven iron in hand, you're almost equally likely to 0:13:25.760 --> 0:13:28.360 be in the fairway, in the rough or hitting off 0:13:28.360 --> 0:13:31.800 of tea because there's a bunch of path threes out 0:13:31.800 --> 0:13:33.800 there that you may well be hitting a seven iron 0:13:35.720 --> 0:13:38.240 you're not. You know, nobody hits every fairway and the 0:13:38.280 --> 0:13:42.000 average golfer hits maybe half of fairways. So it makes 0:13:42.040 --> 0:13:43.880 a ton of sense that we need that iron to 0:13:43.880 --> 0:13:45.800 be functional, not just from the fairway where we do 0:13:45.840 --> 0:13:48.040 a lot of testing, but out of the rough, which 0:13:48.080 --> 0:13:50.760 then brings in well, you know, that makes it really 0:13:50.800 --> 0:13:53.360 important to have the best groove profile we possibly can 0:13:53.960 --> 0:13:56.040 off of tea. We need to know how it performs, 0:13:56.040 --> 0:13:57.480 like high on the face as well as in the 0:13:57.480 --> 0:13:59.120 middle of the face, all that kind of stuff. So 0:14:00.240 --> 0:14:02.320 has been great for that, and when you're aggregating over 0:14:02.679 --> 0:14:05.640 one hundred million shots in the database, some really interesting 0:14:05.640 --> 0:14:06.640 stuff pops out. 0:14:07.160 --> 0:14:09.480 Paul, we talk a lot about sound in terms of 0:14:09.480 --> 0:14:11.160 golf clubs, and I feel like most of the time 0:14:11.200 --> 0:14:14.160 we focus that the conversation around woods and drivers. How 0:14:14.200 --> 0:14:16.559 important is sound when you're designing a new iron. 0:14:17.520 --> 0:14:20.600 Yeah, I'd argue it's every bit is important, if not 0:14:20.960 --> 0:14:24.560 more important in some ways. It just like with mental woods. 0:14:24.560 --> 0:14:27.400 Everyone has their tastes, what sounds good, what doesn't. But 0:14:27.440 --> 0:14:30.240 you're it's not just what's pleasing, right. If it was 0:14:30.320 --> 0:14:32.240 just about making a pleasing sound, we'd make it, make 0:14:32.280 --> 0:14:35.480 a perfect a note or something right. It's more about 0:14:36.240 --> 0:14:38.360 matching up the expectations of what you think is going 0:14:38.440 --> 0:14:42.560 to happen and what happened to inform the next shot. Right. 0:14:42.600 --> 0:14:46.280 So we're using that feedback when we're making the next 0:14:46.320 --> 0:14:49.520 golf shot. Right. You want to know, like do I 0:14:49.520 --> 0:14:51.480 get some information about where I hit that on the face? 0:14:51.600 --> 0:14:54.480 Do I does the sound match up with my expectation 0:14:54.560 --> 0:14:57.000 of what just happens. So it's not just a like dislike, 0:14:57.520 --> 0:14:59.960 it's actually helping you play about a golf interesting. 0:15:00.040 --> 0:15:01.560 I mean, it's a part of feel, right, like sound 0:15:01.680 --> 0:15:02.480 is a part of your feel. 0:15:02.600 --> 0:15:05.960 Sound and feel pretty much interchangeable, and often when people 0:15:06.000 --> 0:15:09.240 say feel they mean sound right and vice versus. So 0:15:09.360 --> 0:15:13.640 it's the fascinating topic and totally different wing of engineering, 0:15:13.680 --> 0:15:15.720 but a lot of it's psychology but a lot of 0:15:15.720 --> 0:15:19.120 it's what you describe a sound isn't necessarily matching the 0:15:19.120 --> 0:15:21.520 physics of the sound. When you say it's loud, that 0:15:21.560 --> 0:15:24.920 doesn't necessarily mean decimals. That might mean frequency, or it 0:15:25.000 --> 0:15:28.040 might mean you know how much the sound is ringing out. 0:15:28.080 --> 0:15:30.800 And that's odd job to figure out. When you say 0:15:31.200 --> 0:15:33.160 I don't like it it's loud, what does that actually 0:15:33.240 --> 0:15:33.880 mean in the physics? 0:15:33.920 --> 0:15:35.720 What are you trying to actually tell me? I mean, already, 0:15:35.720 --> 0:15:37.480 this is a big thing you've talked about in terms 0:15:37.520 --> 0:15:39.640 of practice. You know, you're practicing without stuff in your 0:15:39.640 --> 0:15:42.000 ears because sound is such an important part of when 0:15:42.000 --> 0:15:44.280 you're actually playing golf, Like you play play golf against 0:15:44.280 --> 0:15:45.960 your buddies. You don't have air pods in right, And 0:15:46.000 --> 0:15:48.040 I mean when you're practicing, if you're not listening to 0:15:48.080 --> 0:15:50.280 the golf shot, you might not be getting exactly what 0:15:50.320 --> 0:15:51.200 you're trying to get out of it. 0:15:51.280 --> 0:15:53.440 Yeah, it's a good home experiment if you want to 0:15:53.440 --> 0:15:56.800 see if you can feel the difference between two clubs 0:15:56.920 --> 0:16:01.280 or two putters, put noise canceling headphones on and try 0:16:01.320 --> 0:16:04.440 to discern a field difference and you'll find out for 0:16:04.480 --> 0:16:08.720 yourself that. Yeah, it's probably mostly sound that you just 0:16:08.800 --> 0:16:09.400 driving your field. 0:16:09.480 --> 0:16:11.680 Marty. I'm excited for your family to to to send 0:16:11.760 --> 0:16:13.240 us notes about how they come to you. And you've 0:16:13.240 --> 0:16:15.480 got the air canceling things in the SIEM trying to 0:16:15.520 --> 0:16:16.200 hit different. 0:16:15.920 --> 0:16:17.000 Show and research over here. 0:16:17.040 --> 0:16:18.920 I promise you you have done it. If anybody's done, 0:16:18.960 --> 0:16:20.320 it's been you. Paul. 0:16:21.040 --> 0:16:23.160 Let's talk a little bit about the shafts. So it's 0:16:23.200 --> 0:16:26.200 part of going longer in the long irons. You know, 0:16:26.280 --> 0:16:29.720 some that we've had a few versions of was a 0:16:29.760 --> 0:16:34.400 shaft technology called AWT, which stands for a sending weight technology. 0:16:34.440 --> 0:16:37.080 A lot of the shafts out there are actually heavier 0:16:37.120 --> 0:16:38.920 in the long irons and then get lighter in the 0:16:38.960 --> 0:16:42.560 short irons. AWT kind of does the opposite tell us 0:16:42.600 --> 0:16:45.240 about the genesis of that chef family in the in 0:16:45.280 --> 0:16:46.760 the new AWT three point zero. 0:16:46.880 --> 0:16:49.280 Yeah, this has been fun. Like you mentioned, you know, 0:16:49.440 --> 0:16:53.000 typically when you're designing a set of sea steel shafts, right, 0:16:53.000 --> 0:16:55.440 the longest shaft, which would be the longest iron, would 0:16:55.480 --> 0:16:58.160