1 00:00:00,320 --> 00:00:01,120 Speaker 1: The guys from paying. 2 00:00:01,240 --> 00:00:03,800 Speaker 2: They've kind of showed me how much the equipment matters. 3 00:00:04,080 --> 00:00:05,760 Speaker 2: I just love that I can hit any shot. 4 00:00:05,840 --> 00:00:07,440 Speaker 3: I kind of want we're gonna be able to tell 5 00:00:07,480 --> 00:00:09,480 Speaker 3: some fun stories about what goes on here to help 6 00:00:09,520 --> 00:00:10,600 Speaker 3: golfers play better golf. 7 00:00:11,400 --> 00:00:13,920 Speaker 2: Hey, everybody, welcome back to the Ping proven Grounds podcast. 8 00:00:13,960 --> 00:00:16,159 Speaker 2: I'm Shane Bacon, joined as always by Marty Jerts, and 9 00:00:16,160 --> 00:00:18,479 Speaker 2: we've got doctor Paul Wood with us to go over 10 00:00:18,960 --> 00:00:21,720 Speaker 2: the new G four forty irons. Paul and I want 11 00:00:21,720 --> 00:00:25,479 Speaker 2: to start here because beauty matters a lot in terms 12 00:00:25,480 --> 00:00:28,800 Speaker 2: of golf clubs, and these irons are beautiful. Are these 13 00:00:28,800 --> 00:00:31,920 Speaker 2: some of the most aesthetically pleasing irons you've made? 14 00:00:32,479 --> 00:00:34,159 Speaker 1: I would say so. I would say so. I know 15 00:00:34,520 --> 00:00:37,800 Speaker 1: Marty's been designing irons for longer than I have, Particularly 16 00:00:37,800 --> 00:00:40,040 Speaker 1: in a game improvement iron, it's a lot harder to 17 00:00:40,080 --> 00:00:42,960 Speaker 1: make a bigger iron look sexy, and I feel like 18 00:00:43,000 --> 00:00:44,840 Speaker 1: we've done a really good job with it and packed 19 00:00:44,840 --> 00:00:45,400 Speaker 1: it on in there. 20 00:00:45,800 --> 00:00:47,760 Speaker 2: Yeah, Marty's showing it off over there. Marty, I mean, 21 00:00:47,800 --> 00:00:50,519 Speaker 2: you talk about game improven irons, and of course you 22 00:00:50,520 --> 00:00:52,280 Speaker 2: know you can look at a blueprint iron and it 23 00:00:52,280 --> 00:00:55,319 Speaker 2: looks very clean. Yeah, these look clean and normally, as 24 00:00:55,360 --> 00:00:57,800 Speaker 2: Paul said, that that doesn't fit in a category all 25 00:00:57,800 --> 00:00:58,200 Speaker 2: the time. 26 00:00:58,640 --> 00:01:01,120 Speaker 3: Yeah. I mean one thing Shane we've talked about a 27 00:01:01,120 --> 00:01:03,760 Speaker 3: lot is you know, you know, to make an iron 28 00:01:03,800 --> 00:01:05,959 Speaker 3: look like this, so it looks like it doesn't have 29 00:01:06,319 --> 00:01:08,720 Speaker 3: much of a cavity look to it. The cavity's kind 30 00:01:08,760 --> 00:01:11,800 Speaker 3: of covered a lot of times. What would happen if 31 00:01:11,800 --> 00:01:15,680 Speaker 3: you put a cover on it or structure there, geometry there, 32 00:01:15,800 --> 00:01:18,399 Speaker 3: it would inhibit something that we're trying to do with it, 33 00:01:18,440 --> 00:01:21,080 Speaker 3: which is to get the face to flex. So Paul, 34 00:01:21,080 --> 00:01:23,119 Speaker 3: I think we should start there. Tell us a little 35 00:01:23,120 --> 00:01:26,759 Speaker 3: bit about the face flexing, how we've kind of infused 36 00:01:26,760 --> 00:01:28,480 Speaker 3: some distance into this iron category. 37 00:01:28,920 --> 00:01:31,319 Speaker 1: Yeah, great place to start. And like you said, a 38 00:01:31,319 --> 00:01:34,760 Speaker 1: lot of the things we do for performance, there's a 39 00:01:34,760 --> 00:01:37,160 Speaker 1: trade off with the looks and sound and feel. So 40 00:01:37,200 --> 00:01:39,199 Speaker 1: a lot of the we want to get the face 41 00:01:39,240 --> 00:01:41,039 Speaker 1: to flex. If we want this iron to go far 42 00:01:41,160 --> 00:01:42,760 Speaker 1: and to go high, the more we can get the 43 00:01:42,760 --> 00:01:45,480 Speaker 1: face to flex the better. So a bigger cavity, a 44 00:01:45,560 --> 00:01:48,040 Speaker 1: thinner face. But all those things make it want to 45 00:01:48,080 --> 00:01:50,040 Speaker 1: look like a big cavity back iron, and they make 46 00:01:50,080 --> 00:01:52,640 Speaker 1: it want to sound like a cowbell. So what's great 47 00:01:52,640 --> 00:01:55,080 Speaker 1: with the pure flex badge is it's got I mean, 48 00:01:55,280 --> 00:01:57,440 Speaker 1: you can see on here. It's a nice thick badge. 49 00:01:57,480 --> 00:02:00,000 Speaker 1: It's got some depth to it. It fills the cavity. 50 00:02:00,640 --> 00:02:03,200 Speaker 1: It looks amazing. But what we're trying to do is 51 00:02:03,240 --> 00:02:06,520 Speaker 1: avoid it inhibiting the face flexing. So that's what the 52 00:02:06,560 --> 00:02:09,680 Speaker 1: pure flex refers to. This one has four different little 53 00:02:09,720 --> 00:02:12,960 Speaker 1: facets that can all flex independently. It allows the face 54 00:02:12,960 --> 00:02:15,120 Speaker 1: to do its job and flex. And then it's those 55 00:02:15,200 --> 00:02:17,880 Speaker 1: vibrations after the impact. Those are the ones that cause 56 00:02:17,919 --> 00:02:20,320 Speaker 1: the sound. Those are the ones we're trying to damp down. 57 00:02:20,360 --> 00:02:23,760 Speaker 1: So that initial big vibration that is impact, we want 58 00:02:23,760 --> 00:02:26,240 Speaker 1: to let that go. The ones after impact are the 59 00:02:26,240 --> 00:02:27,280 Speaker 1: ones we want to damp out. 60 00:02:28,120 --> 00:02:30,120 Speaker 2: Paul, you talk a little bit about flex, you and 61 00:02:30,120 --> 00:02:33,440 Speaker 2: you said, you say four. There's there's basically four parts 62 00:02:33,480 --> 00:02:35,360 Speaker 2: of that that flex. Is that what you're saying exactly? 63 00:02:35,440 --> 00:02:39,360 Speaker 1: Yeah, So each part can kind of move independently, and 64 00:02:39,400 --> 00:02:41,359 Speaker 1: so it just allows the whole face to bend and 65 00:02:41,400 --> 00:02:43,520 Speaker 1: flex and this thing stays out of the way. 66 00:02:43,760 --> 00:02:45,560 Speaker 2: Is the point of that When you're talking about a 67 00:02:45,560 --> 00:02:48,120 Speaker 2: game improvement? Iron is that for somebody that's maybe not 68 00:02:48,160 --> 00:02:49,760 Speaker 2: hitting in the center of the golf club every time. 69 00:02:49,840 --> 00:02:52,480 Speaker 2: It allows the club to still, you know, react or 70 00:02:52,480 --> 00:02:54,560 Speaker 2: in a way where the ball might go in at 71 00:02:54,639 --> 00:02:56,280 Speaker 2: least in the area they're hoping it goes. 72 00:02:56,720 --> 00:02:58,680 Speaker 1: Yeah. And you know, just like a metal would you know, 73 00:02:59,520 --> 00:03:02,079 Speaker 1: the waste to increase bull speed and get the face moving. 74 00:03:02,160 --> 00:03:04,440 Speaker 1: The more the face is bending and the less the 75 00:03:04,480 --> 00:03:07,400 Speaker 1: ball is squishing, the more energy stays in the collision, 76 00:03:07,400 --> 00:03:09,560 Speaker 1: and the more speeds you get, So the more we 77 00:03:09,560 --> 00:03:11,360 Speaker 1: can get face moving, the better. 78 00:03:11,720 --> 00:03:13,880 Speaker 3: Shane, I like to think about our iron designs to 79 00:03:14,280 --> 00:03:17,440 Speaker 3: simplify it for our fitters and our consumers, is we 80 00:03:17,480 --> 00:03:20,200 Speaker 3: have the irons where you the player brings the speed right, 81 00:03:20,240 --> 00:03:23,280 Speaker 3: this is blueprint T blueprint as I two thirty. I 82 00:03:23,280 --> 00:03:25,320 Speaker 3: two thirty has a little flex in the face get 83 00:03:25,320 --> 00:03:27,400 Speaker 3: the ball up in the air. Then we have an iron, 84 00:03:27,440 --> 00:03:30,560 Speaker 3: our irons where we're gonna supplement the speed with the 85 00:03:30,600 --> 00:03:32,840 Speaker 3: club design. And that's right where the four to forty stands. 86 00:03:33,000 --> 00:03:35,240 Speaker 3: This kind of fun little demo. If you if you 87 00:03:35,280 --> 00:03:38,160 Speaker 3: push your thumb in the middle there, do you see 88 00:03:38,160 --> 00:03:41,760 Speaker 3: how much that badge is flexing up? Paul tell the 89 00:03:41,800 --> 00:03:45,400 Speaker 3: story of how we kind of discovered what the badge 90 00:03:45,520 --> 00:03:48,200 Speaker 3: was doing. Right a few years ago, we ran that 91 00:03:48,280 --> 00:03:49,280 Speaker 3: test on the ping Man. 92 00:03:49,440 --> 00:03:51,560 Speaker 1: Yeah, so we've you know, so we've known for a 93 00:03:51,600 --> 00:03:55,640 Speaker 1: while we if we make the facest thin as we 94 00:03:55,640 --> 00:03:58,000 Speaker 1: can will maximize ball speed. So we tried, let's just 95 00:03:58,040 --> 00:04:00,800 Speaker 1: take the badge out completely and you know, put our 96 00:04:00,840 --> 00:04:03,120 Speaker 1: fingers in our ears because the thing sound super loud. 97 00:04:03,280 --> 00:04:06,280 Speaker 1: But then you can start to really quantify like what 98 00:04:06,360 --> 00:04:08,120 Speaker 1: happens on ping Man when the badge is there, and 99 00:04:08,120 --> 00:04:10,680 Speaker 1: then you just pop it out, keep exactly the same swing, 100 00:04:11,120 --> 00:04:13,560 Speaker 1: see what's changing where things are moving, and then you 101 00:04:13,600 --> 00:04:15,480 Speaker 1: start adding things back in and go what can we 102 00:04:15,480 --> 00:04:17,960 Speaker 1: add back in to damp out the sound to make 103 00:04:18,000 --> 00:04:21,159 Speaker 1: it look better. That doesn't touch performance. That's the trick. 104 00:04:21,720 --> 00:04:23,960 Speaker 2: When you look at G four forty, who are you 105 00:04:24,000 --> 00:04:26,000 Speaker 2: looking at in terms of a player. What's the player 106 00:04:26,040 --> 00:04:27,360 Speaker 2: that's going to look at these irons and put them 107 00:04:27,360 --> 00:04:27,799 Speaker 2: in the bag. 108 00:04:28,600 --> 00:04:30,279 Speaker 1: It's a pretty wide group. I mean, I think you know, 109 00:04:30,320 --> 00:04:33,000 Speaker 1: it's game improvement for a reason, Like most of these 110 00:04:33,040 --> 00:04:35,600 Speaker 1: customers are people looking to get better at the game. 111 00:04:35,640 --> 00:04:38,440 Speaker 1: Most of these players, like Marty said, don't have a 112 00:04:38,480 --> 00:04:40,600 Speaker 1: ton of speed. I think that would be a big 113 00:04:40,640 --> 00:04:44,080 Speaker 1: distinguishing factor. If you're hitting your seven nine two hundred yards, 114 00:04:44,120 --> 00:04:47,080 Speaker 1: you probably don't need this set of ions. But for 115 00:04:47,120 --> 00:04:49,440 Speaker 1: the other ninety nine point nine percent of golfers out there, 116 00:04:49,800 --> 00:04:52,440 Speaker 1: it's a pretty good spot. But I mean the range 117 00:04:52,440 --> 00:04:56,080 Speaker 1: of handicaps anything from total beginners to certainly single figure 118 00:04:56,520 --> 00:04:59,440 Speaker 1: handicap golfers. And we've had some tour players play the 119 00:04:59,480 --> 00:05:01,640 Speaker 1: gis I work for a lot of people, they're not 120 00:05:01,960 --> 00:05:02,520 Speaker 1: too big. 121 00:05:03,000 --> 00:05:04,280 Speaker 2: Yeah, I mean that's kind of a little bit of 122 00:05:04,320 --> 00:05:06,000 Speaker 2: what we talked about in terms of look is you know, 123 00:05:06,040 --> 00:05:08,159 Speaker 2: they look great. So if a player was gonna maybe 124 00:05:08,160 --> 00:05:09,760 Speaker 2: throw up maybe a big four iron in the back 125 00:05:09,839 --> 00:05:11,400 Speaker 2: or something like that. I mean, Marty, you were telling 126 00:05:11,440 --> 00:05:13,479 Speaker 2: me you were testing these irons out and your seven 127 00:05:13,520 --> 00:05:15,120 Speaker 2: irons are going two ten. I mean you can get 128 00:05:15,160 --> 00:05:17,920 Speaker 2: some major distance. Probably not something you're really looking for 129 00:05:18,200 --> 00:05:20,479 Speaker 2: in terms of what you might play, but when you 130 00:05:20,520 --> 00:05:22,680 Speaker 2: think about what these irons are capable of doing, I mean, 131 00:05:22,720 --> 00:05:25,080 Speaker 2: you can hit them a pretty long ways. The one 132 00:05:25,120 --> 00:05:26,880 Speaker 2: thing I wonder about is spin. You know, when you 133 00:05:26,920 --> 00:05:29,200 Speaker 2: think about a game im proven iron, something like the 134 00:05:29,200 --> 00:05:31,640 Speaker 2: G four forty, how do you you know if you 135 00:05:31,680 --> 00:05:33,440 Speaker 2: get to hit the ball kind of low, and you're 136 00:05:33,440 --> 00:05:35,600 Speaker 2: not hitting the ball super far, how do you still 137 00:05:35,600 --> 00:05:36,679 Speaker 2: make those iron spin? 138 00:05:37,080 --> 00:05:39,560 Speaker 3: So when I was I was hitting them earlier today, Shane, 139 00:05:39,640 --> 00:05:42,480 Speaker 3: and I was still it flew like yeah, two five, 140 00:05:42,560 --> 00:05:44,880 Speaker 3: two ten with the seven iron, which I don't need 141 00:05:44,880 --> 00:05:46,960 Speaker 3: that much distance per se with my seven iron, but 142 00:05:47,000 --> 00:05:49,799 Speaker 3: my spin rate was still like sixty five hundred, which 143 00:05:49,839 --> 00:05:52,920 Speaker 3: is only a few hundred rpm down from where I 144 00:05:53,040 --> 00:05:55,760 Speaker 3: normally am with my blueprint irons. So I think that's 145 00:05:55,800 --> 00:05:58,159 Speaker 3: a very big component of the four forty iron design 146 00:05:58,680 --> 00:06:00,720 Speaker 3: right now. There's a lot of irons in the market 147 00:06:00,960 --> 00:06:04,279 Speaker 3: for the high handicapped golfer where there's kind of this 148 00:06:04,360 --> 00:06:08,240 Speaker 3: low spin epidemic a little bit where golfers are you know, 149 00:06:08,360 --> 00:06:11,359 Speaker 3: kind of might look good in the indoor fitting bay 150 00:06:11,440 --> 00:06:14,080 Speaker 3: that your iron's going a little bit further on your simulator, 151 00:06:14,560 --> 00:06:16,359 Speaker 3: but they go play golf and their spin rate with 152 00:06:16,400 --> 00:06:19,960 Speaker 3: the seven irons forty five hundred or something. We've definitely 153 00:06:20,000 --> 00:06:22,120 Speaker 3: seen that. I've seen that when I've played in pro ams. 154 00:06:22,560 --> 00:06:24,280 Speaker 2: So when you when you're saying that, I mean that's 155 00:06:24,320 --> 00:06:26,320 Speaker 2: an iron that let's say you're hitting a six iron 156 00:06:26,360 --> 00:06:28,280 Speaker 2: into a green that's laying on the front of the 157 00:06:28,279 --> 00:06:29,960 Speaker 2: green and rolling off the back of the green like yeah, 158 00:06:29,960 --> 00:06:32,440 Speaker 2: getting no, No, there's no capability of actually stopping that 159 00:06:32,480 --> 00:06:32,960 Speaker 2: on the grounds. 160 00:06:33,160 --> 00:06:35,080 Speaker 3: We like to call it stopping power, right, which which 161 00:06:35,120 --> 00:06:37,040 Speaker 3: is we can quantify this a bunch of different ways. 162 00:06:37,040 --> 00:06:39,640 Speaker 3: It's kind of your peak height, your land angle, combination 163 00:06:39,720 --> 00:06:41,279 Speaker 3: of those things. We have a lot of great fitting 164 00:06:41,320 --> 00:06:44,279 Speaker 3: tools for this. But that was a big priority in 165 00:06:44,279 --> 00:06:46,720 Speaker 3: the four forty is Hey, yeah, we want this thing 166 00:06:46,760 --> 00:06:49,320 Speaker 3: to compete from a distance standpoint. It is actually really 167 00:06:49,400 --> 00:06:52,000 Speaker 3: good to help somebody hit a seven iron instead of 168 00:06:52,520 --> 00:06:55,080 Speaker 3: in you know, instead of a six iron from that spot. 169 00:06:55,560 --> 00:06:57,719 Speaker 3: But let's still have that ball be able to stop 170 00:06:57,720 --> 00:07:00,280 Speaker 3: the ball on the green. So Paul tell us a 171 00:07:00,279 --> 00:07:02,520 Speaker 3: little bit about like kind of the engineering meat and 172 00:07:02,560 --> 00:07:05,560 Speaker 3: potatoes that allows that to happen in the four to 173 00:07:05,640 --> 00:07:06,200 Speaker 3: forty iron. 174 00:07:07,040 --> 00:07:09,360 Speaker 1: Yeah, So you know, one of those things is being 175 00:07:09,400 --> 00:07:11,360 Speaker 1: able to go really thin in the face, and obviously 176 00:07:11,400 --> 00:07:13,480 Speaker 1: by doing that we get more bull speed. More ball 177 00:07:13,520 --> 00:07:16,720 Speaker 1: speed is more distance. The other major thing we've done 178 00:07:16,720 --> 00:07:18,320 Speaker 1: in this iron, said, is to bring the center of 179 00:07:18,400 --> 00:07:20,880 Speaker 1: mass down, and that's a theme with the whole g 180 00:07:20,960 --> 00:07:24,240 Speaker 1: four to forty line. And there's a trade off. As 181 00:07:24,240 --> 00:07:26,000 Speaker 1: you move the center of mass down, you're getting that 182 00:07:26,080 --> 00:07:29,880 Speaker 1: center of mass more in line with where impact is, 183 00:07:30,240 --> 00:07:33,000 Speaker 1: you're getting a better energy transfer and again more distance. 184 00:07:33,280 --> 00:07:35,559 Speaker 1: Like you go a little higher, the trade off often 185 00:07:35,680 --> 00:07:38,559 Speaker 1: is with forgiveness, and so as you're moving mass down, 186 00:07:39,280 --> 00:07:43,440 Speaker 1: it's going slightly counter to moving mass out sometimes and 187 00:07:43,480 --> 00:07:45,560 Speaker 1: it all depends where you're starting from. So we've spent 188 00:07:45,600 --> 00:07:48,920 Speaker 1: the last sixty five years engineering forgiveness into the irons. 189 00:07:48,960 --> 00:07:50,480 Speaker 1: We can afford to make a little bit of a 190 00:07:50,480 --> 00:07:53,160 Speaker 1: trade off, go down in center of mass and still 191 00:07:53,200 --> 00:07:56,320 Speaker 1: have the most forgiving iron out there, but relative to 192 00:07:56,320 --> 00:07:58,640 Speaker 1: the G four to thirty, this goes just that little 193 00:07:58,680 --> 00:08:01,600 Speaker 1: bit higher, which, as you know, we can get stopping 194 00:08:01,640 --> 00:08:03,840 Speaker 1: by from spin or we can get it from height 195 00:08:04,040 --> 00:08:06,120 Speaker 1: or both, and we're doing a little bit of both with. 196 00:08:06,120 --> 00:08:06,880 Speaker 3: The sign YEP. 197 00:08:07,080 --> 00:08:09,400 Speaker 2: I mean, is this feedback you guys get from people 198 00:08:09,480 --> 00:08:11,720 Speaker 2: that play paying I'd love for the ball to spin 199 00:08:11,800 --> 00:08:14,520 Speaker 2: a little bit more with the game improvement level iron. 200 00:08:15,000 --> 00:08:16,600 Speaker 1: Yeah, I think it depends who you talk to. I 201 00:08:16,600 --> 00:08:18,800 Speaker 1: think the average consumer doesn't frame it like that. They 202 00:08:18,840 --> 00:08:20,200 Speaker 1: want they say, I want to I want to be 203 00:08:20,200 --> 00:08:22,320 Speaker 1: able to hit it further, but still have the ball 204 00:08:22,320 --> 00:08:25,200 Speaker 1: stop on the go, and they're not necessarily articulating it 205 00:08:25,200 --> 00:08:32,480 Speaker 1: in terms of Yeah, so we do as much interpreting 206 00:08:32,520 --> 00:08:35,000 Speaker 1: what that means to us in terms of launching spin. 207 00:08:35,040 --> 00:08:37,080 Speaker 1: But yeah, exactly. I think that's something we've heard that 208 00:08:37,280 --> 00:08:39,480 Speaker 1: when they're buying the irons, they want them to be competitive, 209 00:08:39,520 --> 00:08:41,360 Speaker 1: and like Marty said, our goal here is not to 210 00:08:41,400 --> 00:08:43,840 Speaker 1: make the longest seven iron, but we want to make 211 00:08:43,880 --> 00:08:46,520 Speaker 1: a long seven iron that is the most functional on 212 00:08:46,520 --> 00:08:48,800 Speaker 1: the course and helps you stop in it all. 213 00:08:49,280 --> 00:08:51,560 Speaker 3: So, Paul brings up a very good point. If you 214 00:08:51,760 --> 00:08:55,560 Speaker 3: increase ball speed alone and keep the same initial launch 215 00:08:56,160 --> 00:08:58,280 Speaker 3: in same spin rate, you're going to achieve a higher 216 00:08:58,320 --> 00:09:00,920 Speaker 3: peak height in more stopping power. It's one of the benefits. 217 00:09:00,920 --> 00:09:04,800 Speaker 3: It's like hybrids. Generally, if you tested a hybrid versus 218 00:09:04,800 --> 00:09:08,080 Speaker 3: a long iron, it will launch the initial launch will 219 00:09:08,080 --> 00:09:10,679 Speaker 3: be slightly lower, quite often interesting, but it will end 220 00:09:10,760 --> 00:09:14,880 Speaker 3: up going way higher. So people perceive that it launches higher, 221 00:09:14,920 --> 00:09:16,839 Speaker 3: but it's really more about the peak height in the 222 00:09:17,280 --> 00:09:18,320 Speaker 3: stopping power, right, Paul. 223 00:09:18,480 --> 00:09:20,240 Speaker 1: Yeah, what you see is when you look up, how 224 00:09:20,320 --> 00:09:22,280 Speaker 1: high is the ball in the sky, You're not seeing 225 00:09:22,320 --> 00:09:23,520 Speaker 1: the launch angle as much. 226 00:09:24,000 --> 00:09:27,479 Speaker 2: How about the new length progression with the g irons. 227 00:09:27,720 --> 00:09:31,480 Speaker 1: Yeah, so we have. We've basically squeezed slightly longer gaps 228 00:09:31,520 --> 00:09:34,280 Speaker 1: between from starting at the seven iron, seven and six, 229 00:09:34,400 --> 00:09:36,560 Speaker 1: six and five, five and four and the whole goal 230 00:09:36,600 --> 00:09:39,400 Speaker 1: there was you know, we know that talking of feedback 231 00:09:39,440 --> 00:09:42,600 Speaker 1: from this customer, most of these players struggle to get 232 00:09:42,600 --> 00:09:44,400 Speaker 1: the distance out of a five iron or a four 233 00:09:44,440 --> 00:09:46,880 Speaker 1: iron that they would like or maybe they used to get. 234 00:09:47,000 --> 00:09:50,800 Speaker 1: So doing everything we can to help that customer get 235 00:09:50,840 --> 00:09:53,760 Speaker 1: a little more functional gaps. So what we've done is 236 00:09:53,800 --> 00:09:56,079 Speaker 1: you've gone from five eighths inch length and comments to 237 00:09:56,120 --> 00:09:58,520 Speaker 1: three quarters. It's not a huge change, but it adds 238 00:09:58,600 --> 00:10:00,720 Speaker 1: up once you get to like the six sign the 239 00:10:00,800 --> 00:10:03,440 Speaker 1: five to four, and that's just enough. A little bit 240 00:10:03,480 --> 00:10:05,680 Speaker 1: of extra length is giving you just a little more speed, 241 00:10:05,760 --> 00:10:09,040 Speaker 1: a little more height, a little more distance. And now 242 00:10:09,080 --> 00:10:11,160 Speaker 1: if we gave that length progression to Marty, you'd start 243 00:10:11,200 --> 00:10:13,360 Speaker 1: to get gaps that are too big, yeah, because you 244 00:10:13,400 --> 00:10:15,440 Speaker 1: have so much speed to start with. But in the 245 00:10:15,480 --> 00:10:18,839 Speaker 1: hands of someone who's the core audience for this, that 246 00:10:18,960 --> 00:10:22,320 Speaker 1: just helps go from not enough gap to functional. 247 00:10:23,200 --> 00:10:26,680 Speaker 3: So we've got a half inch increment in length from 248 00:10:26,840 --> 00:10:30,559 Speaker 3: seven iron and up. Then now three quorders, and we've 249 00:10:30,600 --> 00:10:32,679 Speaker 3: also seen Shane We've talked about on the pod a lot. 250 00:10:32,720 --> 00:10:34,360 Speaker 3: Even with the tour players playing a lot of high 251 00:10:34,360 --> 00:10:37,160 Speaker 3: lofted fairway woods and things of this nature, that length 252 00:10:37,200 --> 00:10:41,720 Speaker 3: progression helps blend also a little bit with either hybrids 253 00:10:41,840 --> 00:10:43,079 Speaker 3: or high lofted fairy woods. 254 00:10:43,240 --> 00:10:45,400 Speaker 1: Yeah, exactly, a hybrid's a little bit of a jump 255 00:10:45,480 --> 00:10:47,200 Speaker 1: from where the irons are, and then the ferry woods 256 00:10:47,240 --> 00:10:49,199 Speaker 1: quite a bit more. Again, so this just helps bridge 257 00:10:49,240 --> 00:10:50,120 Speaker 1: that gap a little more. 258 00:10:50,200 --> 00:10:52,320 Speaker 2: I mean, Marty, I was wondering about blended sets. I mean, 259 00:10:52,360 --> 00:10:54,160 Speaker 2: it feels like this could play into some of the 260 00:10:54,160 --> 00:10:56,559 Speaker 2: players out there that are leaning towards a blended set. 261 00:10:56,559 --> 00:10:58,160 Speaker 2: I mean, I know that's been extremely popular for the 262 00:10:58,240 --> 00:11:00,840 Speaker 2: last few years with ping in particular, is not just 263 00:11:00,840 --> 00:11:03,360 Speaker 2: sticking to one iron in your bag, but potentially going 264 00:11:03,360 --> 00:11:05,520 Speaker 2: two and three different irons in your bag. 265 00:11:05,679 --> 00:11:09,520 Speaker 3: Yeah, definitely. I think we really design our two thirty 266 00:11:09,559 --> 00:11:12,000 Speaker 3: blueprints to kind of be super easy to do with that. 267 00:11:12,160 --> 00:11:15,560 Speaker 3: But the four forty, like a four or five iron, 268 00:11:15,600 --> 00:11:19,439 Speaker 3: would be an awesome kind of blended set because the launch, 269 00:11:20,040 --> 00:11:22,920 Speaker 3: the height, and now the look and feel. I mean, 270 00:11:23,160 --> 00:11:25,000 Speaker 3: every year we launch a g iron, I think they 271 00:11:25,040 --> 00:11:27,840 Speaker 3: get better looking, and this is gonna be the best 272 00:11:27,840 --> 00:11:28,840 Speaker 3: looking yet obviously. 273 00:11:29,160 --> 00:11:30,600 Speaker 2: I mean in the summer, and by the way, when 274 00:11:30,600 --> 00:11:32,360 Speaker 2: it gets kind of hot here in Arizona, I'm gonna 275 00:11:32,360 --> 00:11:34,199 Speaker 2: imagine you throwing like the three iron in there that 276 00:11:34,280 --> 00:11:36,160 Speaker 2: goes about two eighty five and never even have to 277 00:11:36,240 --> 00:11:38,839 Speaker 2: head driver. I could see that right up your alley. 278 00:11:38,840 --> 00:11:40,800 Speaker 2: But I mean that is one of the benefits of 279 00:11:40,840 --> 00:11:43,160 Speaker 2: having so many options. I mean, when you think about 280 00:11:43,360 --> 00:11:45,240 Speaker 2: the options, and you stated earlier, I mean kind of 281 00:11:45,280 --> 00:11:47,160 Speaker 2: going through some of the irons that Ping has, is 282 00:11:47,559 --> 00:11:49,680 Speaker 2: you could lean into something like that even if you 283 00:11:49,720 --> 00:11:52,160 Speaker 2: were a great player in Paul, I know you mentioned earlier. 284 00:11:52,160 --> 00:11:55,360 Speaker 2: I mean it's not exactly specific to a certain golfer 285 00:11:55,400 --> 00:11:57,960 Speaker 2: out there, but multiple golfers could play multiple irons, but 286 00:11:57,960 --> 00:11:59,319 Speaker 2: potentially lean into the four forty. 287 00:12:00,240 --> 00:12:02,720 Speaker 1: Like, like we said, they're not that big, they don't 288 00:12:02,720 --> 00:12:04,880 Speaker 1: look they don't have a huge bulky top rail. They 289 00:12:04,880 --> 00:12:07,360 Speaker 1: looked apart. So I think there's a lot of golfers 290 00:12:07,400 --> 00:12:10,679 Speaker 1: who could try them and find they work really well. 291 00:12:10,800 --> 00:12:12,840 Speaker 3: Paul, Let's talk a little bit about some of the 292 00:12:12,880 --> 00:12:16,240 Speaker 3: things we've learned about this customer from our Arcos data. 293 00:12:16,240 --> 00:12:18,440 Speaker 3: In our Arcost partnership. You know, what are some of 294 00:12:18,440 --> 00:12:23,080 Speaker 3: the insights we've seen that have helped informed decisions we've made, 295 00:12:23,080 --> 00:12:26,240 Speaker 3: whether it's groove design or finish or where are they 296 00:12:26,240 --> 00:12:28,199 Speaker 3: on the are they in the rough from a certain 297 00:12:28,240 --> 00:12:30,520 Speaker 3: spot or the fairway? From our ARCOS data, can you 298 00:12:30,559 --> 00:12:32,120 Speaker 3: give it? Tell us a few examples here? 299 00:12:32,320 --> 00:12:34,520 Speaker 1: Yeah, no, now you're speak in my language. This is. 300 00:12:35,960 --> 00:12:36,400 Speaker 2: For those all. 301 00:12:37,520 --> 00:12:39,679 Speaker 1: I'm a mathematician, so this is my kind of thing. 302 00:12:39,880 --> 00:12:43,040 Speaker 1: So in our Arcost data set, you've got this wonderful 303 00:12:43,040 --> 00:12:46,640 Speaker 1: experiment of thousands of players playing these kind of irondsets, 304 00:12:46,679 --> 00:12:49,000 Speaker 1: and we just look at where are they going on 305 00:12:49,000 --> 00:12:50,920 Speaker 1: the course, what are they doing? And like you said, 306 00:12:50,960 --> 00:12:53,160 Speaker 1: some simple things we can do or look at. Okay, 307 00:12:53,200 --> 00:12:56,360 Speaker 1: for everyone paying playing G four to thirty irons, what 308 00:12:56,440 --> 00:12:59,320 Speaker 1: are their average gaps? You know, where are they short? 309 00:12:59,480 --> 00:13:01,280 Speaker 1: You know, where they starting to fall off in terms 310 00:13:01,320 --> 00:13:04,000 Speaker 1: of they don't hit the four iron anywhere near as 311 00:13:04,040 --> 00:13:07,280 Speaker 1: far as they think they do. Are we seeing miss 312 00:13:07,320 --> 00:13:09,560 Speaker 1: tennancies left and right? A big one, like you mentioned, 313 00:13:09,640 --> 00:13:11,719 Speaker 1: is where are they hitting from? So we can look 314 00:13:11,760 --> 00:13:13,960 Speaker 1: at how often are they in the fairway, how often 315 00:13:14,000 --> 00:13:15,920 Speaker 1: are they in the rough? How often are they are 316 00:13:15,960 --> 00:13:18,240 Speaker 1: for tea. I mean, one thing that we talked about, 317 00:13:18,360 --> 00:13:21,000 Speaker 1: which is when you think about it, it makes sense, 318 00:13:21,000 --> 00:13:22,840 Speaker 1: but we'd never really thought about it, was like, with 319 00:13:22,920 --> 00:13:25,720 Speaker 1: a seven iron in hand, you're almost equally likely to 320 00:13:25,760 --> 00:13:28,360 Speaker 1: be in the fairway, in the rough or hitting off 321 00:13:28,360 --> 00:13:31,800 Speaker 1: of tea because there's a bunch of path threes out 322 00:13:31,800 --> 00:13:33,800 Speaker 1: there that you may well be hitting a seven iron 323 00:13:35,720 --> 00:13:38,240 Speaker 1: you're not. You know, nobody hits every fairway and the 324 00:13:38,280 --> 00:13:42,000 Speaker 1: average golfer hits maybe half of fairways. So it makes 325 00:13:42,040 --> 00:13:43,880 Speaker 1: a ton of sense that we need that iron to 326 00:13:43,880 --> 00:13:45,800 Speaker 1: be functional, not just from the fairway where we do 327 00:13:45,840 --> 00:13:48,040 Speaker 1: a lot of testing, but out of the rough, which 328 00:13:48,080 --> 00:13:50,760 Speaker 1: then brings in well, you know, that makes it really 329 00:13:50,800 --> 00:13:53,360 Speaker 1: important to have the best groove profile we possibly can 330 00:13:53,960 --> 00:13:56,040 Speaker 1: off of tea. We need to know how it performs, 331 00:13:56,040 --> 00:13:57,480 Speaker 1: like high on the face as well as in the 332 00:13:57,480 --> 00:13:59,120 Speaker 1: middle of the face, all that kind of stuff. So 333 00:14:00,240 --> 00:14:02,320 Speaker 1: has been great for that, and when you're aggregating over 334 00:14:02,679 --> 00:14:05,640 Speaker 1: one hundred million shots in the database, some really interesting 335 00:14:05,640 --> 00:14:06,640 Speaker 1: stuff pops out. 336 00:14:07,160 --> 00:14:09,480 Speaker 2: Paul, we talk a lot about sound in terms of 337 00:14:09,480 --> 00:14:11,160 Speaker 2: golf clubs, and I feel like most of the time 338 00:14:11,200 --> 00:14:14,160 Speaker 2: we focus that the conversation around woods and drivers. How 339 00:14:14,200 --> 00:14:16,559 Speaker 2: important is sound when you're designing a new iron. 340 00:14:17,520 --> 00:14:20,600 Speaker 1: Yeah, I'd argue it's every bit is important, if not 341 00:14:20,960 --> 00:14:24,560 Speaker 1: more important in some ways. It just like with mental woods. 342 00:14:24,560 --> 00:14:27,400 Speaker 1: Everyone has their tastes, what sounds good, what doesn't. But 343 00:14:27,440 --> 00:14:30,240 Speaker 1: you're it's not just what's pleasing, right. If it was 344 00:14:30,320 --> 00:14:32,240 Speaker 1: just about making a pleasing sound, we'd make it, make 345 00:14:32,280 --> 00:14:35,480 Speaker 1: a perfect a note or something right. It's more about 346 00:14:36,240 --> 00:14:38,360 Speaker 1: matching up the expectations of what you think is going 347 00:14:38,440 --> 00:14:42,560 Speaker 1: to happen and what happened to inform the next shot. Right. 348 00:14:42,600 --> 00:14:46,280 Speaker 1: So we're using that feedback when we're making the next 349 00:14:46,320 --> 00:14:49,520 Speaker 1: golf shot. Right. You want to know, like do I 350 00:14:49,520 --> 00:14:51,480 Speaker 1: get some information about where I hit that on the face? 351 00:14:51,600 --> 00:14:54,480 Speaker 1: Do I does the sound match up with my expectation 352 00:14:54,560 --> 00:14:57,000 Speaker 1: of what just happens. So it's not just a like dislike, 353 00:14:57,520 --> 00:14:59,960 Speaker 1: it's actually helping you play about a golf interesting. 354 00:15:00,040 --> 00:15:01,560 Speaker 2: I mean, it's a part of feel, right, like sound 355 00:15:01,680 --> 00:15:02,480 Speaker 2: is a part of your feel. 356 00:15:02,600 --> 00:15:05,960 Speaker 1: Sound and feel pretty much interchangeable, and often when people 357 00:15:06,000 --> 00:15:09,240 Speaker 1: say feel they mean sound right and vice versus. So 358 00:15:09,360 --> 00:15:13,640 Speaker 1: it's the fascinating topic and totally different wing of engineering, 359 00:15:13,680 --> 00:15:15,720 Speaker 1: but a lot of it's psychology but a lot of 360 00:15:15,720 --> 00:15:19,120 Speaker 1: it's what you describe a sound isn't necessarily matching the 361 00:15:19,120 --> 00:15:21,520 Speaker 1: physics of the sound. When you say it's loud, that 362 00:15:21,560 --> 00:15:24,920 Speaker 1: doesn't necessarily mean decimals. That might mean frequency, or it 363 00:15:25,000 --> 00:15:28,040 Speaker 1: might mean you know how much the sound is ringing out. 364 00:15:28,080 --> 00:15:30,800 Speaker 1: And that's odd job to figure out. When you say 365 00:15:31,200 --> 00:15:33,160 Speaker 1: I don't like it it's loud, what does that actually 366 00:15:33,240 --> 00:15:33,880 Speaker 1: mean in the physics? 367 00:15:33,920 --> 00:15:35,720 Speaker 2: What are you trying to actually tell me? I mean, already, 368 00:15:35,720 --> 00:15:37,480 Speaker 2: this is a big thing you've talked about in terms 369 00:15:37,520 --> 00:15:39,640 Speaker 2: of practice. You know, you're practicing without stuff in your 370 00:15:39,640 --> 00:15:42,000 Speaker 2: ears because sound is such an important part of when 371 00:15:42,000 --> 00:15:44,280 Speaker 2: you're actually playing golf, Like you play play golf against 372 00:15:44,280 --> 00:15:45,960 Speaker 2: your buddies. You don't have air pods in right, And 373 00:15:46,000 --> 00:15:48,040 Speaker 2: I mean when you're practicing, if you're not listening to 374 00:15:48,080 --> 00:15:50,280 Speaker 2: the golf shot, you might not be getting exactly what 375 00:15:50,320 --> 00:15:51,200 Speaker 2: you're trying to get out of it. 376 00:15:51,280 --> 00:15:53,440 Speaker 3: Yeah, it's a good home experiment if you want to 377 00:15:53,440 --> 00:15:56,800 Speaker 3: see if you can feel the difference between two clubs 378 00:15:56,920 --> 00:16:01,280 Speaker 3: or two putters, put noise canceling headphones on and try 379 00:16:01,320 --> 00:16:04,440 Speaker 3: to discern a field difference and you'll find out for 380 00:16:04,480 --> 00:16:08,720 Speaker 3: yourself that. Yeah, it's probably mostly sound that you just 381 00:16:08,800 --> 00:16:09,400 Speaker 3: driving your field. 382 00:16:09,480 --> 00:16:11,680 Speaker 2: Marty. I'm excited for your family to to to send 383 00:16:11,760 --> 00:16:13,240 Speaker 2: us notes about how they come to you. And you've 384 00:16:13,240 --> 00:16:15,480 Speaker 2: got the air canceling things in the SIEM trying to 385 00:16:15,520 --> 00:16:16,200 Speaker 2: hit different. 386 00:16:15,920 --> 00:16:17,000 Speaker 3: Show and research over here. 387 00:16:17,040 --> 00:16:18,920 Speaker 2: I promise you you have done it. If anybody's done, 388 00:16:18,960 --> 00:16:20,320 Speaker 2: it's been you. Paul. 389 00:16:21,040 --> 00:16:23,160 Speaker 3: Let's talk a little bit about the shafts. So it's 390 00:16:23,200 --> 00:16:26,200 Speaker 3: part of going longer in the long irons. You know, 391 00:16:26,280 --> 00:16:29,720 Speaker 3: some that we've had a few versions of was a 392 00:16:29,760 --> 00:16:34,400 Speaker 3: shaft technology called AWT, which stands for a sending weight technology. 393 00:16:34,440 --> 00:16:37,080 Speaker 3: A lot of the shafts out there are actually heavier 394 00:16:37,120 --> 00:16:38,920 Speaker 3: in the long irons and then get lighter in the 395 00:16:38,960 --> 00:16:42,560 Speaker 3: short irons. AWT kind of does the opposite tell us 396 00:16:42,600 --> 00:16:45,240 Speaker 3: about the genesis of that chef family in the in 397 00:16:45,280 --> 00:16:46,760 Speaker 3: the new AWT three point zero. 398 00:16:46,880 --> 00:16:49,280 Speaker 1: Yeah, this has been fun. Like you mentioned, you know, 399 00:16:49,440 --> 00:16:53,000 Speaker 1: typically when you're designing a set of sea steel shafts, right, 400 00:16:53,000 --> 00:16:55,440 Speaker 1: the longest shaft, which would be the longest iron, would 401 00:16:55,480 --> 00:16:58,160 Speaker 1: be the heaviest, and as you start chopping that shaft down, 402 00:16:58,160 --> 00:17:00,840 Speaker 1: it would be the lightest. So it makes sense that 403 00:17:01,320 --> 00:17:03,840 Speaker 1: in the early days all iron shafts were descending weight. 404 00:17:03,880 --> 00:17:05,680 Speaker 1: As you went from the three iron to the wedge, 405 00:17:05,760 --> 00:17:08,399 Speaker 1: they got lighter, But actually, when you look at the 406 00:17:08,400 --> 00:17:10,399 Speaker 1: whole rest of the set, the lighter shaft in the 407 00:17:10,400 --> 00:17:13,040 Speaker 1: bag is the driver yep, where we're trying to squeeze 408 00:17:13,040 --> 00:17:15,040 Speaker 1: as much speed out of it as possible and get 409 00:17:15,040 --> 00:17:17,960 Speaker 1: the ball up in the air. The heaviest shaft in 410 00:17:17,960 --> 00:17:19,879 Speaker 1: the bag is your wedg shaft, where we're trying to 411 00:17:19,920 --> 00:17:22,520 Speaker 1: be all about control, we're not trying to squeeze out 412 00:17:22,520 --> 00:17:26,960 Speaker 1: more speed. So just intuitively, and I think ascending weight 413 00:17:27,040 --> 00:17:28,480 Speaker 1: was your idea in the first place. 414 00:17:28,320 --> 00:17:30,720 Speaker 3: Right, Descending weight didn't make sense. 415 00:17:30,520 --> 00:17:33,119 Speaker 1: Exactly, and then we had that conversation in whatever two 416 00:17:33,160 --> 00:17:36,080 Speaker 1: thousand and nine or something. It just makes sense to 417 00:17:36,160 --> 00:17:38,520 Speaker 1: try to blend the weight of the shaft for what 418 00:17:38,560 --> 00:17:40,280 Speaker 1: you're trying to do, which is in the long iron 419 00:17:40,280 --> 00:17:41,840 Speaker 1: you want to get more speed and get the ball 420 00:17:41,920 --> 00:17:44,080 Speaker 1: up in the air. A lighter shaft helps with that, 421 00:17:44,920 --> 00:17:46,639 Speaker 1: and in the wedge you're trying to get more control, 422 00:17:46,800 --> 00:17:49,399 Speaker 1: more precision, and the heaviest shaft helps her that. The 423 00:17:49,560 --> 00:17:52,919 Speaker 1: challenge is it's not easy to make steel shafts in 424 00:17:52,960 --> 00:17:56,760 Speaker 1: this ascending weight fashion. I think we did a good 425 00:17:56,840 --> 00:17:59,159 Speaker 1: job with our first AWT, but it's really hard to 426 00:17:59,200 --> 00:18:02,439 Speaker 1: make them all feel similar. In AT two, we did 427 00:18:02,480 --> 00:18:05,119 Speaker 1: a great job making them making them feel great, and 428 00:18:05,400 --> 00:18:07,080 Speaker 1: so that's been hard to beat for a long time. 429 00:18:07,800 --> 00:18:09,600 Speaker 1: This is the year we finally feel like we have 430 00:18:09,640 --> 00:18:12,320 Speaker 1: a new shaft that's new and improved over AWT two. 431 00:18:12,760 --> 00:18:17,440 Speaker 1: So we've just extended that ascending weight technology. Now it's 432 00:18:17,440 --> 00:18:21,000 Speaker 1: on average about a three gram difference from shaft to shafts, 433 00:18:21,040 --> 00:18:23,520 Speaker 1: so like going from the six to the seven is 434 00:18:23,520 --> 00:18:26,400 Speaker 1: a three gram difference, whereas in the a ET two 435 00:18:26,520 --> 00:18:29,200 Speaker 1: it's about two grams. So we kept it simple there 436 00:18:29,960 --> 00:18:32,440 Speaker 1: and just what that means is we've been out to 437 00:18:32,440 --> 00:18:35,200 Speaker 1: blend that even better. So particularly in the long irons there, 438 00:18:35,680 --> 00:18:38,440 Speaker 1: they still have the stiffness that you need, but they're 439 00:18:38,520 --> 00:18:41,040 Speaker 1: lighter than they are in the previous year in the 440 00:18:41,080 --> 00:18:43,280 Speaker 1: previous irons, so they're easier to get the ball up 441 00:18:43,320 --> 00:18:45,920 Speaker 1: in the air. Our testing shows more ball speed, higher 442 00:18:45,960 --> 00:18:48,600 Speaker 1: launch just helps with more distance in the long irons. 443 00:18:49,280 --> 00:18:52,040 Speaker 2: Paul, it's twenty twenty five and yet we can't get 444 00:18:52,040 --> 00:18:54,400 Speaker 2: away from the I to the wedge. You think about 445 00:18:54,440 --> 00:18:56,679 Speaker 2: it continuing to be a part of the family. I 446 00:18:56,680 --> 00:18:58,359 Speaker 2: know it's a part of the four to forty as well. 447 00:18:59,000 --> 00:19:02,120 Speaker 1: Yes, yes, So one of the bits of research, in fact, 448 00:19:02,160 --> 00:19:06,080 Speaker 1: partly inspired by our Arcos research, partly inspired by consumer research, 449 00:19:06,160 --> 00:19:09,200 Speaker 1: is this customer in general is telling us they really 450 00:19:09,240 --> 00:19:13,439 Speaker 1: want more help in bunkers with their sandwidg Well, what 451 00:19:13,560 --> 00:19:16,920 Speaker 1: better club as they've been out there than the itwo soundwarch. Yeah, 452 00:19:17,160 --> 00:19:20,360 Speaker 1: and so there's a lot of aspects of the Sandwidge 453 00:19:20,400 --> 00:19:23,439 Speaker 1: in this set that are inspired by I wouldn't say 454 00:19:23,440 --> 00:19:26,439 Speaker 1: it's a complete recreation of the ITO, but as you 455 00:19:26,480 --> 00:19:28,719 Speaker 1: look down at it, you'll see some of those features 456 00:19:29,119 --> 00:19:31,399 Speaker 1: that made it so good. In the bunker, we've incorporated 457 00:19:31,520 --> 00:19:33,879 Speaker 1: some of the shaping of the head. That's the necking 458 00:19:33,920 --> 00:19:36,600 Speaker 1: of the hozzle, you know, that has a distinct look, 459 00:19:36,640 --> 00:19:38,280 Speaker 1: but it's there for a reason. It goes through the 460 00:19:38,320 --> 00:19:41,920 Speaker 1: sand better than a traditional hozzle. So we've incorporated those 461 00:19:42,000 --> 00:19:44,720 Speaker 1: to maximize how easy it is to get these shots 462 00:19:44,760 --> 00:19:45,399 Speaker 1: out of the bunker. 463 00:19:46,280 --> 00:19:49,600 Speaker 2: Marty, It's always crazy to me as we go in 464 00:19:49,680 --> 00:19:53,320 Speaker 2: the new technology new clubs at Ping, how you guys 465 00:19:53,359 --> 00:19:56,920 Speaker 2: and everybody kind of behind the scenes will touch history. 466 00:19:57,000 --> 00:19:59,760 Speaker 2: We'll go back twenty thirty years and find, you know, 467 00:20:00,480 --> 00:20:04,600 Speaker 2: little nods that work in today's technology, in today's golf 468 00:20:04,600 --> 00:20:07,320 Speaker 2: club's manufacturing, and you kind of think about the history. 469 00:20:07,320 --> 00:20:08,320 Speaker 2: It never really goes away. 470 00:20:09,119 --> 00:20:11,560 Speaker 3: Yeah, even even get into the length progressions. I mean 471 00:20:11,640 --> 00:20:16,439 Speaker 3: Carston built that into the original itos was non linear lengths, right, 472 00:20:16,600 --> 00:20:18,840 Speaker 3: It didn't make sense to him. He was he was 473 00:20:18,960 --> 00:20:22,119 Speaker 3: charting things out. He was charting lofts versus length instead 474 00:20:22,160 --> 00:20:25,760 Speaker 3: of club number versus length. So some of these ideas 475 00:20:25,800 --> 00:20:28,159 Speaker 3: are you know, just kind of old ideas applied to 476 00:20:29,040 --> 00:20:29,800 Speaker 3: modern Yeah. 477 00:20:30,119 --> 00:20:32,200 Speaker 2: Yeah, old ideas, but you could use all the technology 478 00:20:32,200 --> 00:20:33,440 Speaker 2: now atay and make them sing. 479 00:20:33,480 --> 00:20:34,359 Speaker 1: You know what. 480 00:20:34,480 --> 00:20:36,280 Speaker 3: One of the big ones, Shane I'm excited about is 481 00:20:36,280 --> 00:20:40,199 Speaker 3: bringing our kind of trajectory tuning lobe system to our 482 00:20:40,240 --> 00:20:43,800 Speaker 3: fitting environment. So now with the AFS we call it 483 00:20:43,840 --> 00:20:48,000 Speaker 3: ANFS three D and three D stands for three dimensional fitting. 484 00:20:48,119 --> 00:20:51,679 Speaker 3: We can fit multiple color codes, are ligle, and do 485 00:20:51,880 --> 00:20:56,119 Speaker 3: power spec in one fitting head. So customers are going 486 00:20:56,200 --> 00:20:59,159 Speaker 3: to be able to play around with color code and 487 00:20:59,240 --> 00:21:01,000 Speaker 3: it looks a lot better with the sleeve on it 488 00:21:01,560 --> 00:21:05,160 Speaker 3: and be able to experience a power spec And actually 489 00:21:05,200 --> 00:21:07,480 Speaker 3: with the four to forty we also have retro spec 490 00:21:08,240 --> 00:21:11,880 Speaker 3: fitting heads in our AFS fitting cart. So Paul tell 491 00:21:11,920 --> 00:21:14,840 Speaker 3: us a little bit about, you know, fitting for spin rates. 492 00:21:14,880 --> 00:21:17,480 Speaker 3: Who might be a good candidate for retro, Who might 493 00:21:17,560 --> 00:21:19,640 Speaker 3: be a good candidate for power Yeah. 494 00:21:19,480 --> 00:21:24,320 Speaker 1: No, it's a great question. I mean we've seen this. 495 00:21:24,480 --> 00:21:27,600 Speaker 1: You know. We build the standard specs of the gions 496 00:21:27,640 --> 00:21:29,639 Speaker 1: to the middle of the bell curve, right, that's kind 497 00:21:29,680 --> 00:21:32,399 Speaker 1: of the whole point. There's a population out there. We 498 00:21:32,480 --> 00:21:34,880 Speaker 1: fit the middle of that bell curve. But then there's 499 00:21:34,960 --> 00:21:36,960 Speaker 1: plenty of people on the two ends of that bell curve, 500 00:21:37,000 --> 00:21:39,800 Speaker 1: and interestingly enough, like myself and my dad would be 501 00:21:39,880 --> 00:21:42,600 Speaker 1: good examples off two ends of that spectrum. I hit 502 00:21:42,640 --> 00:21:45,200 Speaker 1: the ball really high. I have a decent amount of speed, 503 00:21:45,240 --> 00:21:47,680 Speaker 1: but I'm not like you guys. But I'm a good 504 00:21:47,680 --> 00:21:49,800 Speaker 1: candidate for power spec because I'm hitting the ball high. 505 00:21:49,800 --> 00:21:52,280 Speaker 1: I'm getting a lot of spin, and so actually i 506 00:21:52,320 --> 00:21:55,520 Speaker 1: can increase distance quite a bit without losing stopping power 507 00:21:55,520 --> 00:21:58,880 Speaker 1: because I'm at the high stopping power end of the spectrum. 508 00:21:59,000 --> 00:22:00,880 Speaker 1: So power spec for me. He just brings it down 509 00:22:00,880 --> 00:22:04,160 Speaker 1: a little, brings the spin down from high to medium, 510 00:22:04,320 --> 00:22:08,080 Speaker 1: and everything's good. My dad's the opposite. He's very hands forward. 511 00:22:08,080 --> 00:22:09,680 Speaker 1: He doesn't have a lot of speed, but the ball 512 00:22:09,680 --> 00:22:13,199 Speaker 1: doesn't go high, and so for him, he actually like 513 00:22:13,280 --> 00:22:16,400 Speaker 1: going up and loft actually helps him game distance even 514 00:22:16,440 --> 00:22:19,920 Speaker 1: in a seven nine. Interesting, Yeah, because he's low low spin, 515 00:22:20,080 --> 00:22:22,920 Speaker 1: low spin, like low enough launch angle that actually going 516 00:22:23,000 --> 00:22:25,640 Speaker 1: up in loft is helping him gain distance. Now that's 517 00:22:25,680 --> 00:22:28,399 Speaker 1: not always the case. Sometimes it's it's really a stopping 518 00:22:28,440 --> 00:22:31,639 Speaker 1: PIW versus distance trade off. But there's plenty of people 519 00:22:31,640 --> 00:22:33,760 Speaker 1: out there. When you talk a lot to coaches and 520 00:22:33,800 --> 00:22:35,840 Speaker 1: you say how many players need to launch the ball 521 00:22:35,880 --> 00:22:39,200 Speaker 1: a bunch higher, there'll be a lot of hands raised fall. 522 00:22:39,280 --> 00:22:41,159 Speaker 2: I mean, you're you're screaming what we scream a lot 523 00:22:41,160 --> 00:22:43,080 Speaker 2: on this podcast Get Fit. I mean it seems like, 524 00:22:43,240 --> 00:22:44,600 Speaker 2: I mean, it's a big part of this. I mean, 525 00:22:44,600 --> 00:22:46,679 Speaker 2: you're you're explaining it as well, Marty. I mean it 526 00:22:46,720 --> 00:22:49,880 Speaker 2: seems like there's no iron maybe that ping produces that's 527 00:22:49,920 --> 00:22:51,639 Speaker 2: more important to get Fit than the four forty. 528 00:22:51,720 --> 00:22:54,760 Speaker 3: Yeah, And I just love that we're not just fitting 529 00:22:54,760 --> 00:22:57,560 Speaker 3: for langle, right, We're not just fitting for left right, 530 00:22:57,680 --> 00:23:02,120 Speaker 3: we're fitting for spin because yeah, all these Paul's shallow. 531 00:23:03,400 --> 00:23:06,119 Speaker 3: You rarely take a divot right with your irons right, 532 00:23:06,160 --> 00:23:08,639 Speaker 3: So he just doesn't have as much shaffling in his dynamics. 533 00:23:08,640 --> 00:23:10,880 Speaker 3: My father in law is very similar to your dad. 534 00:23:10,920 --> 00:23:13,280 Speaker 3: It sounds like like like a decent amount of shaffleing. 535 00:23:13,800 --> 00:23:16,359 Speaker 3: And so you're not going to change those swings. You 536 00:23:16,440 --> 00:23:19,080 Speaker 3: got to fit the club to those And because we 537 00:23:19,160 --> 00:23:22,240 Speaker 3: custom build all of these here, we we loft and 538 00:23:22,320 --> 00:23:25,600 Speaker 3: lie themall so it's it's no extra cost to get 539 00:23:25,640 --> 00:23:28,280 Speaker 3: to get your iron styled in and fit your spin window. 540 00:23:28,320 --> 00:23:30,119 Speaker 3: And we have a lot of great fitting tools and 541 00:23:30,119 --> 00:23:32,679 Speaker 3: co pilot and charts and things of that nature to 542 00:23:32,680 --> 00:23:34,000 Speaker 3: help guide our fitters. 543 00:23:34,160 --> 00:23:35,960 Speaker 2: Marty, I love that you guys all know each other's 544 00:23:36,000 --> 00:23:38,320 Speaker 2: golf swings. It's very it's like kind of cute, you know. 545 00:23:38,359 --> 00:23:40,080 Speaker 2: You're like, I know how you swing, and I don't 546 00:23:40,080 --> 00:23:41,720 Speaker 2: know how far Marty hits it. And it feels like 547 00:23:41,760 --> 00:23:44,160 Speaker 2: it's across the board. Everybody kind of knows everybody's golf game. 548 00:23:44,359 --> 00:23:45,960 Speaker 1: I mean, why we're right here where we do the 549 00:23:45,960 --> 00:23:48,040 Speaker 1: play testing, and quite often you'll be out and I'll 550 00:23:48,040 --> 00:23:50,159 Speaker 1: be doing my playtest and Marty stood next to me 551 00:23:50,200 --> 00:23:52,160 Speaker 1: doing his, and then suddenly I feel a little more 552 00:23:52,359 --> 00:23:55,880 Speaker 1: self conscious about my swing. But it's it's kind of fun. 553 00:23:55,920 --> 00:23:57,720 Speaker 1: You do you know you might have three tests going 554 00:23:57,760 --> 00:24:00,000 Speaker 1: at the same time and you'll you'll watch each other 555 00:24:00,240 --> 00:24:03,320 Speaker 1: doing the tests and hitting good shots, hitting bad shots. 556 00:24:03,640 --> 00:24:06,160 Speaker 2: How does player testing work for game improvement Irons? Because 557 00:24:06,160 --> 00:24:08,440 Speaker 2: obviously if you think about something with the blueprint, you'd 558 00:24:08,480 --> 00:24:10,040 Speaker 2: go to tour players. I mean you go to Victor 559 00:24:10,040 --> 00:24:12,359 Speaker 2: Hoven and say, how does this look? How does this feel? 560 00:24:12,400 --> 00:24:14,879 Speaker 2: Things like that. Who are you approaching in terms of 561 00:24:14,920 --> 00:24:16,399 Speaker 2: testing out a game improven iron? 562 00:24:16,800 --> 00:24:20,200 Speaker 1: Yeah, it's a great question. So we still will utilize 563 00:24:20,240 --> 00:24:24,000 Speaker 1: people like Marty, but but obviously he's not the target market, 564 00:24:24,040 --> 00:24:25,720 Speaker 1: but will utilize the fact that he has a super 565 00:24:25,720 --> 00:24:28,919 Speaker 1: consistent swing and we can look at differences. You know, 566 00:24:28,960 --> 00:24:30,719 Speaker 1: we're testing out two shafts and we want to know 567 00:24:31,080 --> 00:24:33,320 Speaker 1: what's the true difference between those shafts. We get more 568 00:24:33,359 --> 00:24:36,440 Speaker 1: repeatable data from a tour player or someone like a Marty, 569 00:24:36,960 --> 00:24:39,440 Speaker 1: but we do as much of our like final testing 570 00:24:39,480 --> 00:24:42,000 Speaker 1: as possible with the target audience, So people of the 571 00:24:42,000 --> 00:24:45,920 Speaker 1: swing speed range, the handicapp range, and you you more data. 572 00:24:45,960 --> 00:24:48,399 Speaker 1: It's it's often a little bit noisier data, but you 573 00:24:48,560 --> 00:24:50,880 Speaker 1: need to test with the real people. 574 00:24:50,880 --> 00:24:53,439 Speaker 2: They are going to use that right so well, So exactly. 575 00:24:53,520 --> 00:24:55,600 Speaker 1: We'll do both, but we end up testing a wider 576 00:24:55,640 --> 00:24:58,600 Speaker 1: pool of players with game improvement because the swings are 577 00:24:58,640 --> 00:24:59,360 Speaker 1: less repeatable. 578 00:24:59,480 --> 00:25:01,480 Speaker 2: The G four forty Iron, as we mentioned off the top, 579 00:25:01,600 --> 00:25:04,520 Speaker 2: it looks awesome obviously. It seems like it's got a 580 00:25:04,560 --> 00:25:07,520 Speaker 2: lot of opportunity for a widespread group of players. And 581 00:25:07,560 --> 00:25:09,720 Speaker 2: I mean it's not just as you mentioned, not just 582 00:25:09,800 --> 00:25:12,199 Speaker 2: the player that hits it short. It could be for 583 00:25:12,240 --> 00:25:14,280 Speaker 2: any player out there that might be looking for something. 584 00:25:14,280 --> 00:25:17,000 Speaker 2: And as you said, there're spectrums as well for different 585 00:25:17,000 --> 00:25:17,679 Speaker 2: types of players. 586 00:25:17,960 --> 00:25:21,439 Speaker 1: Yeah, one and every every year, Like we we're very 587 00:25:21,480 --> 00:25:23,160 Speaker 1: proud of all the clubs we do, but there's always 588 00:25:23,160 --> 00:25:24,840 Speaker 1: a bit of a favorite in there. Of which one 589 00:25:25,320 --> 00:25:27,639 Speaker 1: do we think we really nailed it this year? You know, 590 00:25:27,680 --> 00:25:29,320 Speaker 1: I think you could argue with the four thirty line 591 00:25:29,359 --> 00:25:32,360 Speaker 1: the Driver was that with the four forty. I think 592 00:25:32,400 --> 00:25:34,800 Speaker 1: a lot of us feel like the Iron is the superstar. 593 00:25:34,400 --> 00:25:35,680 Speaker 2: Here, Marty, you feel that way. 594 00:25:35,720 --> 00:25:37,560 Speaker 3: It's hard to hell, man, it's always hard to pick 595 00:25:37,560 --> 00:25:37,960 Speaker 3: a favorite. 596 00:25:38,040 --> 00:25:39,840 Speaker 2: I was gonna say, you're always gonna lean driver. I 597 00:25:39,880 --> 00:25:40,760 Speaker 2: see you over there. 598 00:25:40,840 --> 00:25:43,520 Speaker 3: I'm gonna go around a limb. I think the hybrid 599 00:25:43,640 --> 00:25:47,280 Speaker 3: actually okay, because interesting they're I mean, you can't pick 600 00:25:47,720 --> 00:25:51,760 Speaker 3: a favorite kid, Yeah, but the Hybrid launches a little higher, 601 00:25:51,760 --> 00:25:53,760 Speaker 3: goes a little bit higher. I think we're gonna We're 602 00:25:54,040 --> 00:25:56,159 Speaker 3: Hybrid is gonna be the little mini sleeper of the 603 00:25:56,200 --> 00:25:57,399 Speaker 3: line in my personal opinion. 604 00:25:57,480 --> 00:25:59,680 Speaker 2: Yeah, I mean that is for months to come to 605 00:26:00,080 --> 00:26:02,520 Speaker 2: really figure out which which clubs everybody's favorite, But for 606 00:26:02,560 --> 00:26:04,760 Speaker 2: now we have some really really good ones. Uh, Paul, 607 00:26:04,760 --> 00:26:07,240 Speaker 2: We always appreciate the time the irons look great, and 608 00:26:07,440 --> 00:26:08,600 Speaker 2: we always appreciate the insight. 609 00:26:09,160 --> 00:26:09,600 Speaker 1: Thank you. 610 00:26:09,920 --> 00:26:11,640 Speaker 2: This is the Pink proven Grounds Podcast.