Speaker 1: My League Brooks has how the knowledge you want. My
Speaker 1: leak Birds has how the knowledge you need. My League
Speaker 1: books yeack, they have all the books that the whole
Speaker 1: wild world want to read. My League Brooks. Welcome, Welcome,
Speaker 1: Welcome to Malik's Bookshow, bringing a world together with books, culture,
Speaker 1: and community. Hi, my name is Malik Mohammed, your host
Speaker 1: of Malik's Bookshow. Where we on episode eight teen. WHOA
Speaker 1: And this has been a journey. But I'm on episode eighteen,
Speaker 1: and I'm gonna be talking about the podcast Movement Evolution
Speaker 1: Conference that I attended this weekend. It was a great conference.
Speaker 1: I learned a lot and I'm gonna share what I
Speaker 1: learned and my thoughts about this conference. I have some
Speaker 1: community events coming up at Belief Books I'm gonna share
Speaker 1: with you for the month of April, and I'm going
Speaker 1: to be talking about when it Rains, It pours. When
Speaker 1: it rains, it pours, and I think you'll find that
Speaker 1: segment very intriguing and inspirational. My book review for this
Speaker 1: episode is The Supplime Art of Not Giving An F
Speaker 1: by Mark Manson. Now you can fill in those other
Speaker 1: three little words and know when I mentioned F we
Speaker 1: this book as a treaty and you don't want to
Speaker 1: miss this book review, So sit back and enjoy my
Speaker 1: new episode eighteen, the Growth and Evolution of Releak's Bookshelf.
Speaker 1: This has been an eventful week. I spent this week
Speaker 1: attending a conference called the Podcast Movement Evolutions, and it
Speaker 1: was enlightening and formative, and these panels discussions had a
Speaker 1: lot to offer. I went down there with the intentions
Speaker 1: just wanted to learn more about the podcast business, how
Speaker 1: to be more enlightening and understand the business of podcasting,
Speaker 1: Understand what I can do to be better, understand um
Speaker 1: what improvements that I could incorporate, and learn about monetization
Speaker 1: as well as growing your audience and how to make
Speaker 1: great content. I wanted to find them more about, you know,
Speaker 1: audio equipment. Wasn't too much hardware available down there, but
Speaker 1: that was one of the things I wanted to, you know,
Speaker 1: find more about simply because um, I want to know
Speaker 1: more about this industry, both in front of the scenes
Speaker 1: and behind the scenes. You know, when you ain't get involved,
Speaker 1: When you get involved in a industry or a business
Speaker 1: or any endeavor, you should want to learn as much
Speaker 1: as you can to improve as much as you can.
Speaker 1: And that's what I want to do. I want to
Speaker 1: get better at this. I'm enjoying making my episodes, but
Speaker 1: how do I make my Bleak's bookshelf bigger, better, and greater.
Speaker 1: So that's was my intention. And I think that I
Speaker 1: found some tidbits that I can use in order to
Speaker 1: grow my audience and improve upon what I'm doing and
Speaker 1: make bigger and better content. And that's what it's all about.
Speaker 1: And you know, if you listen to any of my episodes,
Speaker 1: and this is the eighteenth episode. And since I intended
Speaker 1: this conference, I figured I'll talk about what I learned
Speaker 1: about the podcast business while I attended the Podcast Movement
Speaker 1: Evolutions Conference. Now, um, there are people there that I
Speaker 1: was able to talk to personally and get, um, some
Speaker 1: one on one information. And then there were people there
Speaker 1: that gave me information their wrong panels and discussions. Um,
Speaker 1: what intriguing me is about, Hey, cross promotions. How do
Speaker 1: you go about you know, how do you go about
Speaker 1: cross promoting um Malik's bookshelf and some other type of brand.
Speaker 1: It's a good fit because I like, like, like what
Speaker 1: I do is book reviews, right, so why not trying
Speaker 1: to cross promote with publishers. Um. I think that that's
Speaker 1: a step in the right direction. UM. I think I
Speaker 1: have to grow my audience. I have to improve my production.
Speaker 1: I have to get more season All of those are
Speaker 1: a factor because you're doing. The more you do it,
Speaker 1: the better you get. But I'll tell you this is
Speaker 1: that I jumped off the cliff when I started Relief's
Speaker 1: book show. I didn't know much about the podcast. I
Speaker 1: didn't know what I was doing. Um, I had an anxiety.
Speaker 1: But here's the thing. A lot of times, and that's
Speaker 1: what they touched on down there about people who in
Speaker 1: the podcast who want to start podcasts or started podcasting
Speaker 1: only did a few episodes and quitted, or people just
Speaker 1: sitting around talking about wanting to do a podcast and
Speaker 1: never get started. Well, hey, I jumped off the cliff
Speaker 1: with Malief's Bookshelf Bringing a World Together with Books Coaching incomment,
Speaker 1: I jumped off the cliff, hey, and I got that
Speaker 1: engine started. And once you get that inje started. And
Speaker 1: once you get that passion and once you get that drive,
Speaker 1: once you get that excitement, you just keep going for
Speaker 1: and forth. You can't get discouraged. You know, when you
Speaker 1: start a podcast or when you start you at ground
Speaker 1: zero anyway, So the question is how to grow, how
Speaker 1: to how to evolve your audience and find out you know,
Speaker 1: what works and what doesn't work. And that's some of
Speaker 1: the things that I thought. What that I need to
Speaker 1: be aware of? Okay, what's working on release bookshelf? What's work?
Speaker 1: What am I doing that? I know every episode my
Speaker 1: audience enjoys. Um, what's not working all right? And what
Speaker 1: how to make this better? So hey, they filled my
Speaker 1: head up with lots of ideas, lots of things to
Speaker 1: look at, but I jumped off the cliff and Beleik's
Speaker 1: bookshelf is streaming every week. I try to keep it
Speaker 1: un in thirty minutes. Um. But you know, I need
Speaker 1: to do more email marketing campaigns. Maybe develop a newsletter, um,
Speaker 1: set up a Instagram page instead of releek books. Um,
Speaker 1: you know, find and I need to find places where
Speaker 1: it's the right audience and market that audience. Understand data
Speaker 1: and downloads, you know all of that. I don't know,
Speaker 1: my mom, it's about that. But they say that you
Speaker 1: should be very involved and engaged in the data because
Speaker 1: that's the only It's like, you know, you need to
Speaker 1: know that your Democrats. You need to know what's going
Speaker 1: on because so that you can make adjustments and so forth.
Speaker 1: And so that a lot of the pounds they really
Speaker 1: drove home understanding data and um, you know, I probably
Speaker 1: need to develop a website. From Leek's Bookshelf's on website,
Speaker 1: I don't know, but I think that, And it says,
Speaker 1: you know, study other podcasts, studies, research your competitors. On
Speaker 1: top of that, I really am intrigued about approaching publishers
Speaker 1: at some point because I really think that, you know,
Speaker 1: when I do my book reviews, what I try to
Speaker 1: books that I have interest in, but more importantly I
Speaker 1: can relate to. That's kind of how I do my
Speaker 1: book reviews. I don't just like do a book review
Speaker 1: and just talk about the book. I like to throw
Speaker 1: in a personal relationship because I feel like that's what
Speaker 1: engages people. I think having a podcast, you gotta learn
Speaker 1: how to engage people, um you know, And so I
Speaker 1: try to make my book reviews somewhat interesting with a
Speaker 1: personal touch in a book that I think that the
Speaker 1: public should engage with. Some marketing strategies joining Facebook groups,
Speaker 1: they say, don't spend a whole lot of time, but
Speaker 1: a few groups could be beneficial to write groups as well.
Speaker 1: But one thing that there's one young lady talked about
Speaker 1: and I'm so guilty of it, was the fact that
Speaker 1: she said, don't just market uh episode seventeen is out.
Speaker 1: They said, people usually scroll right by that. Make it
Speaker 1: something engaging, and then make any interest their curiosity. Use
Speaker 1: more of the title if you want to know more
Speaker 1: about the title, you know, like my last episode books
Speaker 1: not bullets. Make it more and engaging and enticing. Just
Speaker 1: say episodes all that's a parler, let me move forward.
Speaker 1: I was like, oh, man, I think I'm guilty of
Speaker 1: that because I do be just saying that's so I
Speaker 1: need to find more of a strategic way to engage
Speaker 1: my audience when I'm marketing what I'm saying, um, instead
Speaker 1: of just go listening to certain things sixteen or whatever.
Speaker 1: So I think that that was some good tips. I
Speaker 1: think that that's some good things that I can do,
Speaker 1: um and make it entertaining, making fun, that's what you know.
Speaker 1: I like to keep it live for literature and live
Speaker 1: for's hot. You know. I want to make it entertaining.
Speaker 1: But I'm not an entertainer. I'm learning how to do
Speaker 1: certain things. I'm learning this on a fly. This has
Speaker 1: all been a learning experience and I Heeart Radio has
Speaker 1: helped me on this journey. And UM, you know, so
Speaker 1: I'm I'm very engaged. I'm you know, I'm very energetic
Speaker 1: about this. UM. This conference got my juices flowing. And
Speaker 1: I just thought it was a good idea to attend,
Speaker 1: because I think anything that you go into you should
Speaker 1: want to do it the best you can and and
Speaker 1: and be engaging and involved, um as much as you can. UM,
Speaker 1: this is work. Let me tell you. Let me tell
Speaker 1: you running a business, being a father, being a husband,
Speaker 1: and during events. You know, we launched our book mobile
Speaker 1: and then I got to wove in the podcast, and
Speaker 1: I do the social media posts and all of these
Speaker 1: things are a time consume me, very time consume me. UM.
Speaker 1: A day for me is like six seven. I start
Speaker 1: most social media postings, UM, get the kids ready for school. UM.
Speaker 1: Then you know, go to work, work on marketing strategies
Speaker 1: and campaigns, emails, run the front office and the back
Speaker 1: office of the business. And then I gotta figure out time.
Speaker 1: I gotta make this podcast. I gotta think of my
Speaker 1: creative juices. I gotta figure out what the title is
Speaker 1: I gotta figure out what I want to talk about.
Speaker 1: I gotta figure out, you know, how to do this
Speaker 1: book reviewing? What should I talk about all of this?
Speaker 1: So hey, day start six seven in the morning and
Speaker 1: I'm usually you know, eleven and midnight, um, and then
Speaker 1: the day started all over again. UM. And I don't
Speaker 1: mind doing that because it when when you want to
Speaker 1: do something and you want to do it well, it
Speaker 1: tastes time and it involved and you have to be involved.
Speaker 1: Nothing is made in an instant or micro way. Everything
Speaker 1: is built over time and patience. And then the podcast
Speaker 1: and they say, hey, now, don't get discouraged, you know,
Speaker 1: don't be patient and do at least a minimum a
Speaker 1: hundred episodes before you make you need to see you know.
Speaker 1: That's what they said. Um, this has been an eye
Speaker 1: opener and it's been an experience and you know, this journey. Um,
Speaker 1: it's a blessing that was brought to me through UM.
Speaker 1: I heart radio, Royan Seacrest, his production team, all of
Speaker 1: these people made this a reality. And I feel fortunate.
Speaker 1: I'm beyond I feel lucky because I heard some of
Speaker 1: the stories down here, you know. So I'm started with
Speaker 1: a team you know, Relise Bookshelf started with a team
Speaker 1: and started with some experience, people behind the scenes and
Speaker 1: and guidance. A lot of people ain't Donna have no guidance,
Speaker 1: and you know, and I have a great platform is
Speaker 1: on I Heart Radio that one of the leaders or
Speaker 1: if not the leader in podcast radio, streaming whatever you know,
Speaker 1: and the icon such as Ron Secret his top rank
Speaker 1: flagship producing production team. You know, I can't feel nothing
Speaker 1: but fortunate and blessed that Belise Bookshelf, which is a
Speaker 1: diverse podcast. But at the same time, when I do
Speaker 1: book reviews, I do book reviews on me any voices
Speaker 1: that are just not black or indigenous. But a good
Speaker 1: book is a good book. And this episode, I'm featuring
Speaker 1: a book, you know, The Sublime Art of Not Giving
Speaker 1: a f You can figure out the other three Letters
Speaker 1: by Mark Manson. So that book is a great book.
Speaker 1: And it's not a book that uh is based upon
Speaker 1: and around race, but it's based upon, you know, helpful
Speaker 1: information that can help people change their lives and deal
Speaker 1: with whatever is in front of them, because some things
Speaker 1: are just what f up? And there's nothing you can
Speaker 1: do about it, but you can move forward and to
Speaker 1: deal with it and challenge yourself and go forward and
Speaker 1: overcome and not let things like that effect your progress
Speaker 1: and your success because things are just what aft up.
Speaker 1: It ain't nothing you can do about it. So back
Speaker 1: to the podcast, Movement Evolution Conference. Like I said, this
Speaker 1: was a learning experience, a great experience, and I just
Speaker 1: wanted to share what I got out of the conference,
Speaker 1: and so that's what this episode is all about. Growth. Hey,
Speaker 1: I got some deep drive time thoughts that I just
Speaker 1: want to dictate on my podcast. What's come to mind
Speaker 1: is when it rains, it pours. When it rains, it pours,
Speaker 1: and that's what it's heavy on my mind and heart
Speaker 1: simply because you know, most of the time in the
Speaker 1: public we show our best self, we show a side
Speaker 1: of us that we want the world to see. But
Speaker 1: here's the thing. The reality is that we all got
Speaker 1: personal things that we got to deal with, we got
Speaker 1: to overcome. I'm no exception. I do a good job
Speaker 1: hiding some of the things that are heavy on my
Speaker 1: mind and heart because they're personal and their private. But
Speaker 1: when it rains, it pours. But I know one thing
Speaker 1: for certain, the rain do stop sooner or later. And
Speaker 1: we enjoyed the unshine, and that's keeps me, you know,
Speaker 1: in the light for a better day, for a better tomorrow.
Speaker 1: But these obstacles or these situations that happened to all
Speaker 1: of us that are personal, we have to deal with them.
Speaker 1: And if you don't deal with them, they could be
Speaker 1: adverse consequences, to be honest, emotionally, mentally, physically, financially. But
Speaker 1: when it rains, it pulls, and you got to overcome them.
Speaker 1: So I'm I'm personally going through some challenges, some things
Speaker 1: that in my personal life that I have to overcome.
Speaker 1: But what don't kill you make you stronger. And you know,
Speaker 1: whatever I can complain about what I'm one thing that
Speaker 1: I've learned earned in life is someone else it's going
Speaker 1: through it even worse. You know, someone else is going
Speaker 1: through it even worse. So you're not alone. You're not alone.
Speaker 1: You know, life it's just you know, it's those high
Speaker 1: points and then those low points. So when it rains,
Speaker 1: it pulls, and I'm gonna get through this. I'm gonna
Speaker 1: overcome this um and I gotta make the right call
Speaker 1: and I gotta make the right decisions. And that's what
Speaker 1: required And you know a lot of times I'm up tempo.
Speaker 1: Don't mean that I'm not dealing with issues. I'm not
Speaker 1: dealing with things, but hey, you know that's just part
Speaker 1: of life. And uh, but my encouragement is that when
Speaker 1: it rains, it pulls, that you find a way to
Speaker 1: overcome it and wait for the clouds to disperse and
Speaker 1: the sun to shine, and you overcome whatever it is
Speaker 1: that you got to address and let the sun shine
Speaker 1: on you because a better tomorrow is coming, a better
Speaker 1: day is coming. And that's what every day I'm welcome
Speaker 1: the challenge to change whatever it is that I got
Speaker 1: to deal with because I'm no different than anyone else.
Speaker 1: All of us have to go through something and all
Speaker 1: of us have to deal with it whether we like
Speaker 1: it or not. And sometimes it's just the patience and
Speaker 1: the time that you got to go through in order
Speaker 1: to deal with it. I'm no exception. So when you're
Speaker 1: going through the storm, because life is nothing but different storms,
Speaker 1: and they have different grades. You know how to get
Speaker 1: those ratings on the hurricane, Well, hey, these so many
Speaker 1: situations are you know, rated one, rated two, and you
Speaker 1: know the fifth is when the hurricane the hurricane five
Speaker 1: is like that's the highest rating the winds and the
Speaker 1: storms and the all the knocking down buildings and trees
Speaker 1: and uprooting the houses and what have you, and it's deadly. Well, hey,
Speaker 1: that's life. That's life. But you got to deal with
Speaker 1: and overcoming. So let's look forward to a better day
Speaker 1: or the better tomorrow. Let the sun shine, because no
Speaker 1: matter what's going on, there's a time for peace, and
Speaker 1: there's a time for war, but there's a time for peace.
Speaker 1: You see what I'm saying. That's just another cliche. Are saying. Hey,
Speaker 1: you know, it's a better day coming, and it's peace coming.
Speaker 1: So when it rains, it pours, but the sun eventually
Speaker 1: shines and come out. So let's you know, all whatever
Speaker 1: you're dealing with in your life, the sun is coming.
Speaker 1: The sun is coming, and I'm excited about the sun coming,
Speaker 1: so you should be too. So that's my thoughts. That's
Speaker 1: my dry time thoughts. Have a good day, peace, Thanks
Speaker 1: for listening. Upcoming community events that will be hosted at
Speaker 1: Malik Books is the one and only the Beautiful Pop
Speaker 1: Culture Garcel, you know, the actress on The Beverly Hills
Speaker 1: Real Beverly Hills Housewife, as well as the show called
Speaker 1: The real or guess what She's going to be doing
Speaker 1: a book signy at Malik Books April eleven at six
Speaker 1: thirty pm her new book called of Me As I
Speaker 1: am signing hosts that Malik Books in the Westfield CoA
Speaker 1: City Mall on April thirty, planning a big event around
Speaker 1: independent booksellers. They were gonna have twenty authors and our
Speaker 1: headliner is Terry Crews. He's gonna be headline Independent book
Speaker 1: Store Day. So you want to come out. It's fun
Speaker 1: for the families, all ages. April thirty, from twelve to
Speaker 1: seven is the event. Now it's a free rent, but
Speaker 1: you got a register for the Terry Crews book signing
Speaker 1: his book Tough My Journey to True Power. Tough My
Speaker 1: Journey through True Power by Terry crew book signing April thirty,
Speaker 1: Independent Book Store Day. Bus rs repeat. Go to Malik
Speaker 1: books dot com under events and register for the Terry
Speaker 1: Crews book signing at MALIEK Books on April thirty, Independent
Speaker 1: Book Store Day. My book review for this episode I
Speaker 1: touched on it a little bit. Last episode. He helped
Speaker 1: Will Smith write this book. Will he has three books out,
Speaker 1: but the one that has taken the winds and become
Speaker 1: internationally best seller as well as the domestic best seller
Speaker 1: and sold millions of copies. The Sublime Art of Not
Speaker 1: Giving un F by Mark Manson the counter intuitive approach
Speaker 1: to living a good life. And so that's the book
Speaker 1: that I touched, want to touch on and review. That
Speaker 1: title alone is explosive and controversial. It grabs people's attention.
Speaker 1: It's a book that you end up just not walking by,
Speaker 1: but picking up just on the title alone, The Sublime
Speaker 1: Art of Not Giving a F. Now, I'm saying FL
Speaker 1: but you know what that word means got three other
Speaker 1: letters associated with it. This pool right here is real
Speaker 1: and relatable. And what I like about this book is
Speaker 1: the fact that sometimes you got to let go. Sometimes
Speaker 1: you got to let go you. Sometimes you can't be
Speaker 1: concerned about how other people feel or stop trying to
Speaker 1: figure out why a person did what they did. Sometimes
Speaker 1: you gotta just not give up F so that you
Speaker 1: can move forward and move on. And that's what this
Speaker 1: book is all about, is letting go and not given
Speaker 1: an F so that you can make progress, that you
Speaker 1: can move forward, that you can overcome. You know, in life,
Speaker 1: we all were emotional human beings and we get attached
Speaker 1: to things, and sometimes it's to our detriment. How many
Speaker 1: there's a lot of families that have loved ones that
Speaker 1: are addicts and you care about them, and it could
Speaker 1: be consuming in terms of how you relate uh your
Speaker 1: relationship that is with your loved one who's an adding
Speaker 1: And everybody deals with it differently, and there's no right
Speaker 1: or wrong. People say, oh, you're codependent. If you help
Speaker 1: you get all of these different you get pulled in
Speaker 1: different directions. How to deal with that because everybody deal
Speaker 1: with a different Some people who just turn and move
Speaker 1: in a different direction and not look back. And some
Speaker 1: people grieve hard because their loved one is an attic
Speaker 1: and they don't know how to not help them in
Speaker 1: the best way. And you know, it's like you give
Speaker 1: a cat milk, Well, it's gonna come back again and
Speaker 1: again and again and again. People have to learn to
Speaker 1: be dependent on themselves, although we all are intertwined and
Speaker 1: we depend on each other to do our daily bread.
Speaker 1: But at the same time, you know, you gotta stand
Speaker 1: on your own two feet, and when things happen in
Speaker 1: your life, you got to get to a point where
Speaker 1: you gotta say enough is enough and cut the cord.
Speaker 1: That's what this book is about, the sublime art of
Speaker 1: not giving it. It's cut the cord, on baggage, on garbage,
Speaker 1: on things that are emotionally affecting you in a negative way.
Speaker 1: Sometimes just embrace that there are things in life, like
Speaker 1: Mark Masson said, that are f up and you need
Speaker 1: to embrace it. It's f up. It is nothing you
Speaker 1: can do about it. Nothing then nothing, nothing, and all
Speaker 1: it does is give your grief, strife and heart ache.
Speaker 1: So hey, the sublime art are not given an F
Speaker 1: by Mark Madison, A counter intuitive approach to living a
Speaker 1: good life is helping you the process and to move
Speaker 1: forward and a brace what it is that you have
Speaker 1: to deal with and just don't give up f at
Speaker 1: some point, don't I don't mean not be compassionate. That
Speaker 1: don't mean you know, not addressed that in a way
Speaker 1: that you can handle it, in process it in a
Speaker 1: way where is more you know, acceptable. But you gotta
Speaker 1: move forward, and you gotta cut the cord when it
Speaker 1: needs to be cut. So that's my book review for
Speaker 1: this episode. Thanks for listening to Malik's book show Bringing
Speaker 1: a world together with books, culture and community. Thanks for
Speaker 1: listening be show to subscribe and leave me a review.
Speaker 1: Check out my instagram at the Leek Books. See you
Speaker 1: next time.