WEBVTT - Bloomberg Businessweek Weekend - February 18th, 2022 0:00:01.040 --> 0:00:05.440 This is Bloomberg Business Week Inside from the reporters and 0:00:05.600 --> 0:00:09.200 editors who bring you America's most trusted business magazine, plus 0:00:09.240 --> 0:00:13.160 global business, finance and tech news as it happened. Bloomberg 0:00:13.240 --> 0:00:16.759 Business Week with Carol Messer and Bloomberg Quick Takes Tim 0:00:16.800 --> 0:00:21.520 Stinovic on Bloomberg Radio. Hi, everyone, welcome to the weekend 0:00:21.640 --> 0:00:25.080 edition of Bloomberg Business Week. A special holiday weekend program ahead, 0:00:25.079 --> 0:00:27.160 as we look back on our recent visit to Beverly 0:00:27.280 --> 0:00:29.760 Hills that was for the Bloomberg Power Players Summit, a 0:00:29.800 --> 0:00:32.519 fantastic event, Carroll. The event did take place ahead of 0:00:32.520 --> 0:00:35.280 Super Bowl fifty six in l A, bringing together power 0:00:35.280 --> 0:00:38.920 broker's senior execs, world class athletes, all of them to 0:00:39.000 --> 0:00:41.880 talk about game changing shifts of the six hundred billion 0:00:41.920 --> 0:00:44.760 dollar global sports business. Ahead on the program, you're gonna 0:00:44.800 --> 0:00:48.320 hear from the likes of ESPN Chairman Jimmy Pitaro, American 0:00:48.440 --> 0:00:52.200 soccer legend Carly Lloyd, w w E Chief brand Officer 0:00:52.240 --> 0:00:55.840 Steph McMahon, and Pro Football Hall of Famer Eric Dickerson. 0:00:56.000 --> 0:00:58.680 He actually ended up having a pretty good weekend, he did. Indeed, 0:00:59.000 --> 0:01:00.760 it was definitely an all star line up. First of 0:01:00.760 --> 0:01:03.040 all though he did speak with us and then his 0:01:03.160 --> 0:01:05.720 former team, as you know, the L A. Rams held 0:01:05.720 --> 0:01:08.959 off the Cincinnati Bengals to win the World Championship. All 0:01:09.000 --> 0:01:10.760 of that and more to come, but let's kick it 0:01:10.840 --> 0:01:12.680 off with a man who knows a little something about 0:01:12.680 --> 0:01:16.680 Super Bowl success. Two time champion linebacker totally Banta Caine, 0:01:16.880 --> 0:01:19.360 and a lot has changed since he left the gridiron 0:01:19.400 --> 0:01:21.640 more than a decade ago. When I played, there was 0:01:21.680 --> 0:01:24.440 no social media. There was no Twitter, no Instagram, any 0:01:24.520 --> 0:01:26.160 of that stuff. I mean it was at the tail 0:01:26.280 --> 0:01:29.240 end of my career. So for players now just to 0:01:29.319 --> 0:01:33.759 have the that platform or so many platforms to get 0:01:33.800 --> 0:01:36.679 to engage with their fans and and to really tell 0:01:36.720 --> 0:01:39.199 their stories, I mean, that's an awesome time for sports 0:01:39.200 --> 0:01:41.080 in general. Hey, I want to talk a little bit 0:01:41.080 --> 0:01:44.000 about going from player to coach and in changing sort 0:01:44.040 --> 0:01:46.560 of the idea of what you're doing out there on 0:01:46.600 --> 0:01:48.560 the field. How do you do that, How do you 0:01:48.560 --> 0:01:50.560 make that transition and how do you take what you 0:01:50.680 --> 0:01:53.960 learned as a player and help younger people and people 0:01:53.960 --> 0:01:56.640 earlier in their careers. Uh, well, you just have to 0:01:56.680 --> 0:01:58.600 reflect on the time that when you were a kid 0:01:58.800 --> 0:02:01.880 or when you were young and realize that these kids 0:02:01.920 --> 0:02:03.720 are just they're trying to get where you're at, and 0:02:03.760 --> 0:02:06.000 so you have you have to draw from that knowledge 0:02:06.000 --> 0:02:08.959 and experience from going from player to coach. I think 0:02:08.960 --> 0:02:11.760 it's a lot of when you listen and watch other 0:02:11.800 --> 0:02:14.200 styles of coaches, then you can kind of see what 0:02:14.240 --> 0:02:16.000 works for you or what worked for you and what 0:02:16.080 --> 0:02:18.160 didn't work for you, and try to make it your own. 0:02:18.960 --> 0:02:20.480 All right, you know what we all want to ask you? 0:02:20.520 --> 0:02:22.360 So talked to us about playing with the Patriots and 0:02:22.400 --> 0:02:26.800 Tom Brady. Uh dream come true? I mean, uh, I 0:02:26.880 --> 0:02:30.119 still it's been over ten years now. It's just when 0:02:30.120 --> 0:02:31.799 I look back, it's hard to really believe that that 0:02:31.880 --> 0:02:35.359 happened to me. But when I was drafted to New England, Um, 0:02:35.760 --> 0:02:37.440 did you want to be there? You know? I didn't 0:02:37.480 --> 0:02:39.520 even know where it was to be honest, I didn't 0:02:39.639 --> 0:02:42.359 had no idea where New England was, what it was about. 0:02:42.600 --> 0:02:44.560 I knew they had won a Super Bowl two years prior, 0:02:45.080 --> 0:02:46.680 so getting there and being able to win a Super 0:02:46.760 --> 0:02:49.839 Bowl my rookie year was like really because I never 0:02:49.880 --> 0:02:52.160 went to a bowl game in college, went to Berkeley, 0:02:52.200 --> 0:02:55.240 you know, the powerhouse, and uh, then to win it 0:02:55.240 --> 0:02:57.440 back to back was just like, oh man, I'm on 0:02:57.480 --> 0:03:00.120 the Super Bowl every year. And then obviously playing with 0:03:00.160 --> 0:03:03.720 great guys like Tom Brady and that whole team, you know, 0:03:03.800 --> 0:03:07.519 from the Mike Vrabels to the Teddy Bruce Ki's Troy Browns. 0:03:07.520 --> 0:03:09.760 I mean, everyone that was on that team was just 0:03:09.880 --> 0:03:12.679 a special type of player, because you do realize not 0:03:12.760 --> 0:03:15.000 everybody has the same experience, like the same you know 0:03:15.000 --> 0:03:17.720 what I mean, there are other players with teams where 0:03:17.720 --> 0:03:21.359 it doesn't necessarily go so well, like you know, something's magical. Yeah, 0:03:21.360 --> 0:03:23.119 I mean I was just talking to Eric Dickerson, who 0:03:23.160 --> 0:03:24.959 was like, you know, did you play? I was like, yeah, 0:03:24.960 --> 0:03:28.160 I played. He's like you, who'd you play with? New England? Always? 0:03:28.160 --> 0:03:29.440 So you want some rings and I want some rings 0:03:29.440 --> 0:03:31.400 to do win some rings. No, I didn't win any rings, 0:03:31.520 --> 0:03:33.880 you know, so it's like, wow, this is Eric Dickerson, 0:03:34.480 --> 0:03:36.520 you know, kind of you know, and all of the 0:03:36.520 --> 0:03:38.320 fact that I want winnings, and it's like, you know, 0:03:38.600 --> 0:03:41.080 there are a lot of stories where I have you know, 0:03:41.120 --> 0:03:42.920 I don't take for granted the fact that I want 0:03:42.920 --> 0:03:47.119 two of them. Surprised by Brady's retirement at all, I mean, 0:03:47.240 --> 0:03:50.640 I'm not surprised because I didn't want I wanted him 0:03:50.640 --> 0:03:52.160 to go out where the game didn't take him out. 0:03:52.160 --> 0:03:53.520 You don't want to see him leaving the game on 0:03:53.520 --> 0:03:55.600 a stretcher, right, So the fact that he was able 0:03:55.640 --> 0:03:58.000 to do it on his own terms, Uh, it's great. 0:03:58.040 --> 0:04:00.440 But I don't count him out making a comeback, really, 0:04:00.600 --> 0:04:02.440 I don't. I don't know when the type of person 0:04:02.480 --> 0:04:04.920 he is, if he stays in shape, uh, and he 0:04:04.960 --> 0:04:07.440 sees an opportunity to win another one, he's gonna take it. 0:04:08.000 --> 0:04:10.640 Knowing who he is. Well, it's interesting too as a player. 0:04:10.920 --> 0:04:13.920 The conversations we often have at these events is players 0:04:13.960 --> 0:04:16.560 who play really well and then they're done, and then 0:04:17.200 --> 0:04:19.440 they're in a tough wayire financially or thinking about what 0:04:19.480 --> 0:04:22.960 comes next. How do you think about that? Um? I mean, 0:04:23.000 --> 0:04:25.359 I think it's a serious issue among a lot of 0:04:25.400 --> 0:04:28.120 players because you know, you've gotta think you're coming into 0:04:28.200 --> 0:04:31.320 a professional game at years old. You don't really have 0:04:31.400 --> 0:04:35.479 that much business acumen of business sense. So when you 0:04:35.520 --> 0:04:38.320 get into the real world, the NFL can prepare you 0:04:38.360 --> 0:04:41.400 in certain ways with you know, teamwork and working with people, 0:04:41.440 --> 0:04:43.839 but there are other things that you kind of miss 0:04:44.040 --> 0:04:46.240 by not being in that realm. So I think a 0:04:46.240 --> 0:04:48.120 lot of players they try to get into it and 0:04:48.120 --> 0:04:50.440 it's it's can be overwhelming. Hey, we've been speaking a 0:04:50.480 --> 0:04:52.400 lot of today about the Brian Floors lawsuit and the 0:04:52.440 --> 0:04:55.080 lack of diversity in the NFL, especially at the coaching level, 0:04:55.120 --> 0:04:57.479 not to mention the ownership of team levels. Would be 0:04:57.480 --> 0:04:59.440 curious to get your thoughts on this and where you 0:04:59.480 --> 0:05:02.880 see things it out. Well, I mean the game is changing, uh, 0:05:02.920 --> 0:05:06.160 and the league itself is changing where you know, they're 0:05:06.200 --> 0:05:09.000 they're trying to make room for for guy minority players 0:05:09.040 --> 0:05:12.719 and coach players obviously, but the coaching realm is uh 0:05:12.960 --> 0:05:15.040 is wide open, and I think there's so many worthy 0:05:15.080 --> 0:05:19.400 candidates to get in and um, where isn't it happening? Well, uh, 0:05:19.440 --> 0:05:21.160 you know it's a it's you got to look at 0:05:21.160 --> 0:05:24.120 the top. I mean the ownership is I would say, 0:05:24.120 --> 0:05:30.960 what Caucasian or what's the right word, uh, European descent. So, um, 0:05:31.000 --> 0:05:33.320 you know, I think when there's a time where players 0:05:33.360 --> 0:05:37.719 may come together and you know, uh crowdsource some money 0:05:37.760 --> 0:05:40.159 and and uh maybe on on the on their own league, 0:05:40.279 --> 0:05:42.240 well you know it's thinking about your background your African 0:05:42.279 --> 0:05:48.000 American right also Irish said, it's great, but but but 0:05:48.080 --> 0:05:50.800 that's so American, like we're all got you know, the 0:05:50.839 --> 0:05:53.520 melting pot. But it's so true, right, that's our common ground. 0:05:53.960 --> 0:05:57.640 But I'm just curious, you know, why we don't understand 0:05:57.640 --> 0:06:00.520 that that that's the threat of America, right, And why 0:06:00.560 --> 0:06:03.400 isn't there more of that common ground in sports, in 0:06:03.440 --> 0:06:06.440 the NFL and just more generally. Well, I do think 0:06:06.480 --> 0:06:08.520 it's involved. I think it's gotten better if you look 0:06:08.560 --> 0:06:10.560 back just in the history of time. But I think 0:06:10.839 --> 0:06:14.440 with everything happening now with social media, the Internet, we're 0:06:14.440 --> 0:06:16.719 seeing a change. And I think the game and what 0:06:16.800 --> 0:06:20.160 I'm actually about to start doing myself, I'm founding a 0:06:20.720 --> 0:06:23.320 new type of league or a new type of exhibition 0:06:23.400 --> 0:06:26.760 game for NFL players. That's kind of what's happening with boxing, 0:06:27.040 --> 0:06:30.960 where you see Jake Paul and Magweather getting these big events, 0:06:31.160 --> 0:06:33.159 but we don't even know who's the the up and 0:06:33.200 --> 0:06:36.560 coming title runner, right. So I think the same thing 0:06:36.560 --> 0:06:39.000 can happen with the NFL, where you can get an 0:06:39.000 --> 0:06:42.680 exhibition type game put together where guys can play one 0:06:42.720 --> 0:06:45.039 time in a pay per view event and and and 0:06:45.080 --> 0:06:47.280 people eat it up. That was two times Super Bowl 0:06:47.320 --> 0:06:50.080 winning linebacker with the New England Patriots, totally Banta Kane 0:06:50.279 --> 0:06:52.960 coming up more for the Bloomberg Power Players Summit, and 0:06:53.120 --> 0:06:56.280 a conversation with a different sort of champion footballer. We're 0:06:56.320 --> 0:06:59.400 talking about US women's sucker legend, Carly Lloyd. You're listening 0:06:59.480 --> 0:07:12.440 to Bloomberg Business Week. This is Bloomberg. This is Bloomberg 0:07:12.480 --> 0:07:16.040 Business Week with Carol Messer and Bloomberg Quick Takes. Tim 0:07:16.160 --> 0:07:20.560 Stinovik from Bloomberg Radio. Our next guest took part in 0:07:20.600 --> 0:07:23.640 a panel discussion on the modern athlete at last week's 0:07:23.640 --> 0:07:26.559 Bloomberg Power Players Summit in Beverly Hills Now. The panel 0:07:26.640 --> 0:07:29.320 focused on the growing role athletes are playing in our 0:07:29.400 --> 0:07:32.120 world and the influence that they have on our culture. 0:07:32.320 --> 0:07:35.280 Carli Lloyd is no stranger to the global spotlight, having 0:07:35.320 --> 0:07:37.880 built a resume that includes two Olympic gold medals, to 0:07:38.040 --> 0:07:41.640 FIFA Women's World Cup Championships, and two FIFA Player of 0:07:41.680 --> 0:07:43.520 the Year awards. You gotta say she was just super 0:07:43.640 --> 0:07:46.720 nice the soccer Icon, announcing her retirement from the sport 0:07:47.000 --> 0:07:50.240 after seventeen year run in the professional ranks. Now, she's 0:07:50.280 --> 0:07:52.680 poised to make an impact far beyond the field, as 0:07:52.720 --> 0:07:56.239 she seeks to transfer her athletic skills to new business ventures. 0:07:56.560 --> 0:07:58.440 You know, I don't think any moment can prepare you 0:07:58.560 --> 0:08:01.560 for this moment. But I think what I did during 0:08:01.600 --> 0:08:03.640 my career and throughout the course of my career, I 0:08:03.920 --> 0:08:07.040 set myself up nicely to retire, and I'm at peace 0:08:07.120 --> 0:08:10.240 with that decision. And now it's about building, continuing to 0:08:10.320 --> 0:08:13.920 build my brand and uh continuing to just you know, 0:08:14.280 --> 0:08:18.160 break barriers within the woman's game. And I think we're 0:08:18.160 --> 0:08:21.240 in a really great space to to just keep empowering 0:08:21.400 --> 0:08:24.040 so many other women. And uh, the sport, the sports 0:08:24.080 --> 0:08:26.200 growing tremendously. I want to talk to you about that. 0:08:26.280 --> 0:08:28.760 But when did you first start playing? I first started 0:08:28.800 --> 0:08:31.200 playing at the age of five. Wow, did you like it? 0:08:31.360 --> 0:08:33.920 Right away? I loved it. My parents signed me up 0:08:34.280 --> 0:08:40.199 for you know, multiple different sports. Um, I swam, played softball, basketball, 0:08:40.720 --> 0:08:44.080 I actually, uh did skiing as well. They put they 0:08:44.280 --> 0:08:46.240 my parents put us in ski school and then they 0:08:46.280 --> 0:08:48.160 went off and skied on their own and enjoyed that. 0:08:48.280 --> 0:08:50.720 So I did so many different sports and I really 0:08:50.800 --> 0:08:54.640 believe that that has helped shaped who I am as 0:08:54.679 --> 0:08:56.959 a person and player to this day. But you know, 0:08:57.120 --> 0:08:59.800 when my mom signed me up for dance and piano. 0:09:00.200 --> 0:09:03.520 Um I screamed and cried going to practice, and I 0:09:03.600 --> 0:09:05.240 didn't with soccer. So I think that was a very 0:09:05.280 --> 0:09:08.040 good indication that I was interested in that when it 0:09:08.120 --> 0:09:10.240 came to sports growing up, though, at what point did 0:09:10.280 --> 0:09:13.160 you realize that you were special when it came to soccer. 0:09:13.960 --> 0:09:17.600 I think a lot of other people saw the talent 0:09:18.040 --> 0:09:20.640 uh in me and and just noticed that I was 0:09:20.760 --> 0:09:24.599 different from a lot of other players. Um I loved it, 0:09:24.880 --> 0:09:27.800 you know, that was that was my biggest thing. Is 0:09:27.920 --> 0:09:30.840 I just loved playing. And you know they really say 0:09:30.920 --> 0:09:32.439 for love of the game. It was it was for 0:09:32.559 --> 0:09:34.959 love of the game, and I think you know, for me, 0:09:35.280 --> 0:09:40.320 the turning point was watching Women's World Cup team play 0:09:40.360 --> 0:09:42.439 in the US. Got to go to a game, and 0:09:42.559 --> 0:09:44.880 for me that was that was a real big moment 0:09:45.400 --> 0:09:48.000 that changed my life because I looked out onto that 0:09:48.120 --> 0:09:50.880 field watching from the stands, and I knew that that 0:09:51.080 --> 0:09:53.440 was what I wanted to do. So those women helped 0:09:53.520 --> 0:09:56.640 inspire me, and now I'm helping to inspire so many 0:09:56.720 --> 0:09:59.080 other generations coming up. The pipeline talked to us about 0:09:59.080 --> 0:10:01.319 that because it's not easy or women in lots of 0:10:01.360 --> 0:10:03.760 different industries and certainly not in sports, and you know 0:10:03.840 --> 0:10:06.559 the inequities that are out there. I'd like to think 0:10:06.559 --> 0:10:08.439 it's getting better, but you tell me, because you've seen 0:10:08.480 --> 0:10:11.280 it front and center. I'd like to say that we're 0:10:11.320 --> 0:10:13.880 at a stage where we can just kind of rest 0:10:13.920 --> 0:10:16.120 in our laurels, but that's not the case. I feel 0:10:16.160 --> 0:10:19.800 like it's just this constant evolution of continuing to push 0:10:19.880 --> 0:10:23.920 and break these barriers. The women before me, uh did 0:10:24.000 --> 0:10:25.960 it as well. When I first came onto the team 0:10:26.000 --> 0:10:28.599 in two thousand and five, they were fighting for guaranteed 0:10:28.640 --> 0:10:31.720 contracts so they didn't didn't have to work anywhere. They 0:10:31.760 --> 0:10:35.360 were fighting for health insurance for pregnancy leave, um. And 0:10:35.720 --> 0:10:38.040 I just get, you know, two checks from playing in 0:10:38.080 --> 0:10:40.320 two games and coming out of college, and I'm thinking 0:10:40.400 --> 0:10:44.079 this is amazing, um. But I didn't realize the magnitude 0:10:44.120 --> 0:10:46.000 of what they were fighting for. And that laid the 0:10:46.080 --> 0:10:49.640 foundation for myself for you know, all all my teammates 0:10:49.679 --> 0:10:51.720 that I played for, and now we're doing the same 0:10:52.240 --> 0:10:55.640 for this next generation coming in. Does name, image, likeness 0:10:55.960 --> 0:10:59.240 and the ability for now college athletes like, does that 0:10:59.440 --> 0:11:02.199 help in terms of giving women maybe some more power? 0:11:02.600 --> 0:11:04.439 I think it does help. Um. You know, I was 0:11:04.480 --> 0:11:08.439 recently talking with a you know, a field hockey player 0:11:08.440 --> 0:11:11.240 who's going to college who lives in our area, and um, 0:11:11.520 --> 0:11:14.400 she's nationally ranked, like number one field hockey player in 0:11:14.440 --> 0:11:17.079 the country, and she just wants to play right. But 0:11:17.320 --> 0:11:20.559 they have the opportunity to to build a brand. And 0:11:21.040 --> 0:11:23.839 and what I told her was just be authentic. You know. 0:11:23.920 --> 0:11:27.280 I built my brand off of just being authentic, true 0:11:27.320 --> 0:11:31.040 to myself. It all happened organically. UM. But that's the 0:11:31.080 --> 0:11:34.280 best way to go because I think now you're gonna see, 0:11:34.520 --> 0:11:38.360 you know, all of these young players get any dated 0:11:38.440 --> 0:11:41.319 with so many opportunities, and it's like you can't just 0:11:41.440 --> 0:11:43.800 pick everything that comes your way. Um. And I think 0:11:43.880 --> 0:11:46.079 that that is really going to be the key, is 0:11:46.160 --> 0:11:49.640 just being smart with the decisions that they're making, um, 0:11:49.720 --> 0:11:52.319 and really dive deep and figure out what type of 0:11:52.400 --> 0:11:54.520 brand they want to be and represent. How do you 0:11:54.559 --> 0:11:57.120 think the role of an athlete changed in society during 0:11:57.160 --> 0:11:59.679 your career? And I asked that not just as we've 0:11:59.720 --> 0:12:03.760 seen athletes increasingly become investors, but also increasingly takes stands 0:12:03.840 --> 0:12:07.319 off the field for political causes. It's been huge. I've 0:12:07.360 --> 0:12:10.360 had sort of the best of both worlds and different worlds. 0:12:10.600 --> 0:12:13.319 Two thousand five to about two thousand ten, there was 0:12:13.400 --> 0:12:15.920 really no social media presence at all. You know. I 0:12:16.000 --> 0:12:18.040 just played soccer focused on that and that was it. 0:12:18.600 --> 0:12:22.000 Once two thousand ten, two thousand eleven World Cup hit, Uh, 0:12:22.200 --> 0:12:26.160 that's when I joined Twitter and social media became very prevalent. 0:12:26.480 --> 0:12:29.920 And now you have all these opportunities to build your 0:12:30.000 --> 0:12:33.559 brand and have opportunities to you know, make posts for 0:12:33.920 --> 0:12:37.119 for you know, money, and sign on with different endorsements. 0:12:37.240 --> 0:12:39.640 So I think it's just really uh, you know, a 0:12:39.840 --> 0:12:42.839 unique space to be in. Um. You know, it's not 0:12:43.000 --> 0:12:47.160 something that I would you know, recommend people just you 0:12:47.240 --> 0:12:49.640 know doing right away. I mean, I think it just 0:12:50.200 --> 0:12:51.839 you have to be really smart. You have to be 0:12:51.920 --> 0:12:54.480 diligent about it. You have to figure out what you're 0:12:54.520 --> 0:12:57.400 really passionate about and the way you want your brand 0:12:57.480 --> 0:12:59.760 to go. I think that's the most important thing. Um. 0:13:00.040 --> 0:13:01.640 You know, you don't want to just a quick hit 0:13:01.720 --> 0:13:04.040 of something just because you think you're going to earn 0:13:04.360 --> 0:13:07.000 a few bucks. Um. And I've just kind of built 0:13:07.080 --> 0:13:10.079 this brand over time. But it's been you know, it's 0:13:10.120 --> 0:13:12.160 been incredible to have the platform to be able to 0:13:12.280 --> 0:13:15.640 voice concerns about different things going on in the world 0:13:15.720 --> 0:13:17.559 on and off the field. And do you feel like 0:13:17.640 --> 0:13:19.920 you have freedom to do to say what you want 0:13:20.320 --> 0:13:22.719 without any kind of repercussions or is there always a 0:13:22.760 --> 0:13:25.480 little bit of management and balance in that. For me 0:13:26.120 --> 0:13:29.840 as a player, when I was playing, my social media 0:13:30.480 --> 0:13:35.760 portrayed motivational quotes, Uh, me playing, me training, working hard, 0:13:36.520 --> 0:13:38.640 and that's what I wanted to be about. You know, 0:13:38.760 --> 0:13:41.640 I I kind of kept my private life separate. People 0:13:41.679 --> 0:13:44.439 didn't really see a whole glimpse of, you know, what 0:13:44.960 --> 0:13:47.640 what life is like. But that was intentional. Right, Yeah, 0:13:47.720 --> 0:13:51.600 you're absolutely, absolutely, And now you know, I'm I'm sharing 0:13:51.880 --> 0:13:54.920 a little bit more. I've got some nieces I kind 0:13:54.920 --> 0:13:58.240 of post them and um, but yeah, it's if you 0:13:58.280 --> 0:14:00.640 know what I'm thinking, and we're thinking polity tix and 0:14:00.679 --> 0:14:03.040 we're thinking with the Olympics, like this has been a tricky, 0:14:03.600 --> 0:14:07.199 very tricky game, I think for athletes, and I just think, 0:14:07.360 --> 0:14:09.599 you know, you guys are our role models. Um. And 0:14:09.679 --> 0:14:13.160 I think increasingly the public fans look to all of you, 0:14:13.400 --> 0:14:17.160 and some don't want politics and sports. I think they 0:14:17.200 --> 0:14:19.800 think it's a break, but others expected. So I just 0:14:19.840 --> 0:14:22.640 wonder how you manage that. Yeah, I try to stay positive. 0:14:22.760 --> 0:14:25.160 I think that's that's the most important thing for me, 0:14:25.360 --> 0:14:29.640 is just living a very authentic, positive life, shedding light 0:14:29.880 --> 0:14:34.720 on different failures success, how hard it is to be 0:14:35.400 --> 0:14:37.200 the best at something in the world, and that's what 0:14:37.320 --> 0:14:39.760 I want my message to be. That was two time 0:14:39.920 --> 0:14:42.800 FIFA Women's World Cup Champion and two time FIFA Player 0:14:42.840 --> 0:14:44.800 of the Year Carli Lloyd. We spoke with her from 0:14:44.840 --> 0:14:47.920 the Bloomberg Power Players Summit. Still ahead on Bloomberg Business 0:14:47.960 --> 0:14:51.400 Week watching the Super Bowl in the metaverse. You ready 0:14:51.440 --> 0:14:54.680 to him, I'm ready. It's in the works, folks, It's 0:14:54.800 --> 0:14:57.440 for real. We'll find out how close we really though 0:14:57.600 --> 0:15:00.040 are to the next big breakthrough in the immerse of 0:15:00.120 --> 0:15:02.360 sports experience. We're going to talk to Peter Moore of 0:15:02.440 --> 0:15:06.640 Unity Technologies formerly Liverpool Football Club CEO. On the other side. 0:15:07.040 --> 0:15:16.280 This is Bloomberg broadcasting from the financial capital of the World, 0:15:16.440 --> 0:15:19.880 Bloomberg eleven Frio in New York to Washington, d C. 0:15:20.080 --> 0:15:24.760 Bloomberg to Boston, Bloomberg one oh six one to San Francisco, 0:15:24.840 --> 0:15:28.280 Bloomberg nine sixty to the country. Sirius XM Chado one 0:15:28.400 --> 0:15:31.320 nine team and around the globe of Bloomberg Business app 0:15:31.440 --> 0:15:36.880 and Bloomberg Radio dot com. This is Bloomberg Business Week. Well, 0:15:36.920 --> 0:15:39.520 you know, sports are increasingly crossing over into other areas. 0:15:39.600 --> 0:15:42.800 You see it gaming, betting, long form content creation and 0:15:42.840 --> 0:15:45.040 a lot more. Peter Moore first made his mark on 0:15:45.120 --> 0:15:48.920 the video game industry at Electronic Arts, Microsoft Xbox. He 0:15:49.040 --> 0:15:51.880 was at SEGA of America before a Stinness CEO of 0:15:51.960 --> 0:15:55.920 European football giant Liverpool FC. Now he's the Senior VP 0:15:56.080 --> 0:15:58.840 and General Manager of Sports and Live Entertainment at the 0:15:58.880 --> 0:16:02.000 big game engine make Unity Technologies. We caught up with 0:16:02.080 --> 0:16:05.200 Peter at last week's Bloomberg Power Players sum just before 0:16:05.240 --> 0:16:08.360 Super Bowl fifty six. Peter told us Unity is reaching 0:16:08.480 --> 0:16:11.000 beyond the gaming world and using its tools to help 0:16:11.080 --> 0:16:15.120 drye processes such as film production and even sports broadcasts. 0:16:15.680 --> 0:16:18.440 It's more than gaming. Unity who I've known for years 0:16:18.520 --> 0:16:20.880 being in the gaming business before I went off to 0:16:20.960 --> 0:16:23.800 Liverpool to do a little bit of traditional sports. UM 0:16:24.040 --> 0:16:26.720 started off life as a mobile gaming engine and it's 0:16:26.800 --> 0:16:30.120 really grown under the direction of leadership of my former 0:16:30.160 --> 0:16:34.160 bossity A John Ricktello. About six thousand people now, forty 0:16:34.200 --> 0:16:36.680 five officers, and we focus on real time three D 0:16:37.160 --> 0:16:39.360 bringing things to life. And obviously, and I'm going to 0:16:39.480 --> 0:16:45.160 use the metaverse where it is like you gotta go 0:16:45.280 --> 0:16:47.840 there is he gonna bob Cha Peck of Disney was 0:16:47.960 --> 0:16:50.240 all in on it on his earnings call this week. Well, 0:16:50.320 --> 0:16:53.080 we believe you know that the metaverse, everything's going to 0:16:53.160 --> 0:16:55.800 be in three dimensions. We're going to interact three dimensionally, 0:16:55.800 --> 0:16:59.800 either as avatars or go into environments, shopping, sporting events 0:17:00.040 --> 0:17:02.800 in three dimensionals. And so when how long does it 0:17:02.880 --> 0:17:05.359 take though to get there? We're still were still a 0:17:05.400 --> 0:17:07.920 ways away from a real time element of it, but 0:17:08.359 --> 0:17:10.520 we've been working a unity with the UFC, who have 0:17:10.600 --> 0:17:15.320 been incredible collaborators, and we've captured volumetrically to UFC Fight 0:17:15.440 --> 0:17:17.720 is here in Los Angeles a few months ago. And 0:17:17.840 --> 0:17:20.240 what this means is that not only can you watch 0:17:20.280 --> 0:17:23.480 your UFC fight, but then on your smartphone or your tablet, 0:17:24.320 --> 0:17:26.480 we will deliver to you three D imagery that you 0:17:26.560 --> 0:17:29.320 can manipulate and interact with. And you know, as a 0:17:29.359 --> 0:17:32.080 guy that remembers watching football, soccer and black and white, 0:17:32.160 --> 0:17:35.359 this feels like when color arrived and it just opened 0:17:35.400 --> 0:17:37.560 up my world. It was a completely different experience. So 0:17:37.560 --> 0:17:40.920 I understand it from a perspective of content consumption and 0:17:41.000 --> 0:17:44.280 perhaps gaming, but from a hardware perspective, what does it 0:17:44.359 --> 0:17:47.200 look like? And and who owns that space? Who wins there? Well, 0:17:47.240 --> 0:17:50.800 the hardware, it could be via obviously virtual reality. Augmented 0:17:50.840 --> 0:17:52.920 reality we think plays a role here. When we say 0:17:52.920 --> 0:17:55.480 augmented reality, you mean that is Google class back in 0:17:55.560 --> 0:17:59.200 the yea on this table. We're here right now, actually 0:17:59.240 --> 0:18:02.560 three dimensionally, the super Bowl could be played out three 0:18:02.640 --> 0:18:06.560 dimensionally in in what probably looks holographic but instead of 0:18:06.680 --> 0:18:10.040 flat imagery what augmented reality. We all played Pokemon Go. 0:18:10.320 --> 0:18:12.879 But you have this idea of things that come to 0:18:13.040 --> 0:18:16.639 life in interesting ways, typically using a smartphone or a 0:18:16.720 --> 0:18:18.960 tablet to look at them and view with them, and 0:18:19.040 --> 0:18:21.560 the unity. We're doing this not not only in gaming, 0:18:21.600 --> 0:18:25.680 but automotive design, construction, architecture, bringing the world to life, 0:18:25.840 --> 0:18:29.960 creating digital twins and and getting away from carving clay 0:18:30.080 --> 0:18:32.960 models for cars and things of that nature, which feels 0:18:33.160 --> 0:18:35.480 so archaic now and and bring that to life in 0:18:35.560 --> 0:18:38.240 sports is a big deal for us. So sports games, 0:18:38.320 --> 0:18:41.440 the super Bowl, the metaverse, that's not something unusual maybe 0:18:41.480 --> 0:18:43.760 in the future, not at all. I think at first 0:18:43.800 --> 0:18:45.800 you're going to see, for example, the food fighters have 0:18:45.920 --> 0:18:48.720 got their concert after In VR, you do need the 0:18:48.800 --> 0:18:52.840 headset um. A lot of people find VRE difficult. There's 0:18:52.960 --> 0:18:55.159 only so much you can tolerate. But ultimately, I think 0:18:55.240 --> 0:18:57.440 that's the first step in my life. I've been in 0:18:57.560 --> 0:19:00.119 video games off and on for twenty five years, and 0:19:00.200 --> 0:19:03.199 the more you need hardware, they are a little more challenge. 0:19:03.240 --> 0:19:05.200 You get is you talked about Google Glass and that 0:19:05.720 --> 0:19:09.200 that when by the wayside, is I'm getting to a 0:19:09.280 --> 0:19:11.200 plain and so you want you want to be able 0:19:11.240 --> 0:19:13.600 to interact in devices like these laptops we have in 0:19:13.680 --> 0:19:16.360 front of us without having a bespoke piece of hardware, 0:19:16.359 --> 0:19:18.680 and that's what we're working on. I think we'll watch 0:19:18.720 --> 0:19:21.960 spoarding events in in on television and we currently do. 0:19:22.600 --> 0:19:25.560 Like I'm watching Liverpool a goal is scored, I watched 0:19:25.600 --> 0:19:28.320 them yesterday, and I go to my tablet and then 0:19:28.440 --> 0:19:31.640 manipulate that imagery and what we call six degrees of freedom. 0:19:31.720 --> 0:19:33.760 I want to be in the penalty area when the 0:19:33.840 --> 0:19:36.240 shot is made. I want to be behind the goalkeeper 0:19:36.640 --> 0:19:38.520 as he makes the save. And you can do that 0:19:38.760 --> 0:19:42.159 with volumetric capture. Hey Peter for our investor audience, who 0:19:42.200 --> 0:19:46.280 are the winners here other than Unity? Of course? I mean, look, 0:19:46.320 --> 0:19:48.840 it takes it takes hardware, it takes chips. Yeah, you know, 0:19:49.000 --> 0:19:51.400 it takes manufacturing in order to bring this to life. 0:19:51.480 --> 0:19:53.280 But yeah, I mean, and look at the context of 0:19:53.359 --> 0:19:56.399 course of this question, is Facebook or Meta Platforms Inc. 0:19:56.840 --> 0:19:59.040 Investors don't think they're the winner right now? I think, 0:19:59.080 --> 0:20:01.040 you know, I go back to the dial up days 0:20:01.080 --> 0:20:03.440 of when I was at Sega. We were burning video 0:20:03.560 --> 0:20:07.600