1 00:00:00,280 --> 00:00:03,760 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,840 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:11,640 Speaker 1: players understand the power that they have. Michael vaugh The 5 00:00:11,720 --> 00:00:15,520 Speaker 1: future of IndyCar racing is looking bright. Scott Sashnik very 6 00:00:15,560 --> 00:00:18,959 Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams, 7 00:00:18,960 --> 00:00:22,079 Speaker 1: the team value has essentially quadruples. And the leaders in 8 00:00:22,120 --> 00:00:25,480 Speaker 1: the sports industry. Time to bringing our guest al Steinbrunner, 9 00:00:25,600 --> 00:00:29,320 Speaker 1: National Hockey League Commissioner Gary Bettman, Atlanta Braves President Derek Schiller, 10 00:00:29,400 --> 00:00:34,520 Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,560 --> 00:00:37,559 Speaker 1: I'm Michael Bark, I'm Evan Nobe Williams, and I'm Scottshnik. 12 00:00:37,720 --> 00:00:41,120 Speaker 1: Every week at this time plus Mondays, Wednesdays and Thursdays, 13 00:00:41,159 --> 00:00:43,520 Speaker 1: we explore the big money issues in the world of sports. 14 00:00:43,520 --> 00:00:45,680 Speaker 1: Coming up on the show, we speak with Amy Laterrier, 15 00:00:45,800 --> 00:00:49,760 Speaker 1: president of T D Garden, on running the most active, 16 00:00:50,040 --> 00:00:54,080 Speaker 1: highly regarded, and successful sports and entertainment venues in North 17 00:00:54,120 --> 00:00:58,520 Speaker 1: America and renovations in the works. What I think is 18 00:00:58,560 --> 00:01:00,520 Speaker 1: going to be one of the coolest clubs in the 19 00:01:00,560 --> 00:01:03,639 Speaker 1: country on the top level of the building. Um, we're 20 00:01:03,680 --> 00:01:06,479 Speaker 1: actually hanging seats over the edge of that top level 21 00:01:06,600 --> 00:01:09,240 Speaker 1: and making a club. Stay tuned for more of our 22 00:01:09,280 --> 00:01:12,160 Speaker 1: interview with TV Garden president Amy and Latimer in a 23 00:01:12,200 --> 00:01:14,520 Speaker 1: few minutes. But first let's look at the top stories 24 00:01:14,520 --> 00:01:16,520 Speaker 1: of the week. And let's start with the p G 25 00:01:16,800 --> 00:01:21,119 Speaker 1: A Tour championship that's taking place on Long Island and 26 00:01:21,520 --> 00:01:25,000 Speaker 1: ticket prices or tickets in general. What's going on that. Yeah, 27 00:01:25,000 --> 00:01:27,840 Speaker 1: we talked last week last month when Tiger had that 28 00:01:27,880 --> 00:01:29,880 Speaker 1: historic win at the Masters of all the ways in 29 00:01:29,920 --> 00:01:33,040 Speaker 1: which he was boosting the golf business right, TV jumped, 30 00:01:33,200 --> 00:01:36,760 Speaker 1: equipment sales jumped, even some golf stocks took a jump 31 00:01:36,800 --> 00:01:40,120 Speaker 1: after after that win. But heading into the second major 32 00:01:40,160 --> 00:01:42,840 Speaker 1: tournament of the year, ticket prices were pretty low, the 33 00:01:43,160 --> 00:01:46,040 Speaker 1: lowest we've seen in a couple of years, including two 34 00:01:46,080 --> 00:01:48,840 Speaker 1: events that Tiger wasn't even playing in. So at least 35 00:01:48,960 --> 00:01:52,560 Speaker 1: at the PGA tournament happening this weekend, that big Tiger 36 00:01:52,600 --> 00:01:54,880 Speaker 1: bump didn't translate to the ticket market. I don't know 37 00:01:54,920 --> 00:01:58,400 Speaker 1: who runs the concession stands and the merch tents over 38 00:01:58,400 --> 00:02:00,120 Speaker 1: there at that page Black, but I got it all 39 00:02:00,160 --> 00:02:04,520 Speaker 1: you taking a page from the US Tennis Open, where 40 00:02:04,520 --> 00:02:08,240 Speaker 1: every year the most popular item is a huge tennis 41 00:02:08,240 --> 00:02:10,519 Speaker 1: ball with a huge fuzzy yellow tennis balls. But you 42 00:02:10,560 --> 00:02:12,840 Speaker 1: know they're really wrap your arms around them. Well, they 43 00:02:12,840 --> 00:02:15,320 Speaker 1: did almost the same thing, that big bouncy golf ball, 44 00:02:16,000 --> 00:02:18,079 Speaker 1: and they're they've they've got that stamp when you go 45 00:02:18,120 --> 00:02:21,440 Speaker 1: to Bethpage Black like someone like me, they don't want 46 00:02:21,480 --> 00:02:24,040 Speaker 1: me carving up that course. It says like it's almost 47 00:02:24,080 --> 00:02:26,360 Speaker 1: like a carnival ride where it's like this is dangerous. 48 00:02:26,400 --> 00:02:29,120 Speaker 1: It's really be careful. They say, this is a really 49 00:02:29,240 --> 00:02:32,760 Speaker 1: hard course, so just be aware that Bethpage Black is 50 00:02:32,880 --> 00:02:35,840 Speaker 1: really hard. They've got that that sign that's at the 51 00:02:35,840 --> 00:02:38,720 Speaker 1: course now on a lot of the merch so it's 52 00:02:38,760 --> 00:02:41,040 Speaker 1: a cool thing to have. Apparently they're selling tons of them. 53 00:02:41,080 --> 00:02:43,239 Speaker 1: Definitely smart. And one other thing to note real quick 54 00:02:43,280 --> 00:02:45,160 Speaker 1: on the tickets. This is the first year of a 55 00:02:45,200 --> 00:02:47,880 Speaker 1: shifted golf schedule. That the PGA Championship used to be 56 00:02:47,880 --> 00:02:51,120 Speaker 1: played in late July or in August, they moved it 57 00:02:51,280 --> 00:02:54,600 Speaker 1: up into May this year, kind of reshuffling the tournament, 58 00:02:54,639 --> 00:02:57,720 Speaker 1: trying to get the later more important events away from 59 00:02:57,760 --> 00:03:01,280 Speaker 1: the NFL schedule. Uh so unclear exactly how much that factored. 60 00:03:01,280 --> 00:03:03,160 Speaker 1: It's obviously called her up in New York in in 61 00:03:03,200 --> 00:03:05,720 Speaker 1: May than it would be in August. But you know, 62 00:03:05,880 --> 00:03:08,200 Speaker 1: the ticket price is certainly not at the level I 63 00:03:08,200 --> 00:03:11,160 Speaker 1: think a lot of people expected following Tiger Woods Masters win. 64 00:03:11,240 --> 00:03:13,320 Speaker 1: And I wish everybody good luck on the belt Parkway 65 00:03:13,360 --> 00:03:17,160 Speaker 1: on the Southern State. Let's head the Europe for our 66 00:03:17,200 --> 00:03:21,320 Speaker 1: next topic, soccer or football or whatever the heck do 67 00:03:21,360 --> 00:03:24,440 Speaker 1: you want to call it. Manchester City is finding itself 68 00:03:24,480 --> 00:03:27,280 Speaker 1: in a bit of trouble this week. Yeah, our buddy 69 00:03:27,320 --> 00:03:30,680 Speaker 1: Tark Pandro over at the Times broke the story that, uh, 70 00:03:30,720 --> 00:03:33,160 Speaker 1: there is a move a foot to band Man City 71 00:03:33,200 --> 00:03:36,320 Speaker 1: from the Champions League. And by the way, that's been 72 00:03:36,320 --> 00:03:39,760 Speaker 1: one hundred million d twenty five million dollar possible revenue 73 00:03:39,800 --> 00:03:42,400 Speaker 1: from being being in Champions League. Yeah, if you, if 74 00:03:42,400 --> 00:03:44,840 Speaker 1: you go far, easily add million. For this is about 75 00:03:44,840 --> 00:03:47,000 Speaker 1: financial fair play and we've hear we've been hearing about 76 00:03:47,040 --> 00:03:49,400 Speaker 1: that with the bigger clubs in Europe for some time. 77 00:03:49,920 --> 00:03:53,400 Speaker 1: With man City owned by Shake monsoor of Abu Dhabi, 78 00:03:54,040 --> 00:03:57,920 Speaker 1: there's been this conflict of whether the etty had sponsorship 79 00:03:57,960 --> 00:04:01,960 Speaker 1: of the team is really a spy answorship or is 80 00:04:02,000 --> 00:04:04,720 Speaker 1: the Shake just injecting money into the team. It's hard 81 00:04:04,760 --> 00:04:06,520 Speaker 1: to part and partial. Where does the money come from? 82 00:04:06,760 --> 00:04:09,640 Speaker 1: How do they account for it? The ruling bodies over 83 00:04:09,640 --> 00:04:13,480 Speaker 1: there UEFA seems to think that it is not a sponsorship. 84 00:04:13,600 --> 00:04:15,440 Speaker 1: It's just a way for the Shake to put more 85 00:04:15,520 --> 00:04:18,760 Speaker 1: money into the club and that does not adhere to 86 00:04:18,760 --> 00:04:21,760 Speaker 1: the financial fair play rules. So they'll get their their 87 00:04:21,839 --> 00:04:25,200 Speaker 1: tribunal and uh, well we'll see if they get barred 88 00:04:25,240 --> 00:04:27,280 Speaker 1: from Champions League. But that's a big deal. And just 89 00:04:27,320 --> 00:04:30,280 Speaker 1: to explain it financial fair play, the rules in INDUEFA, 90 00:04:30,360 --> 00:04:33,479 Speaker 1: the European soccer bodies say that teams are only allowed 91 00:04:33,520 --> 00:04:36,919 Speaker 1: to spend roughly within what they're bringing in. Right. It 92 00:04:37,000 --> 00:04:39,880 Speaker 1: prevents owners from just pouring tons and tons of cash 93 00:04:40,160 --> 00:04:42,680 Speaker 1: into a team that isn't making that money back from media, 94 00:04:42,720 --> 00:04:46,039 Speaker 1: ticket sales or sponsorships. And as Scott explained, where it 95 00:04:46,040 --> 00:04:48,040 Speaker 1: gets tricky with Man City is that you know, the 96 00:04:48,320 --> 00:04:50,960 Speaker 1: owners of Man City the football team, also have a 97 00:04:51,040 --> 00:04:53,239 Speaker 1: lot of other business interests that are tied to the team. 98 00:04:53,520 --> 00:04:56,360 Speaker 1: So trying to unroll whether that money is a sponsorship 99 00:04:56,640 --> 00:04:59,200 Speaker 1: or a cash infusion is what they have to figure 100 00:04:59,200 --> 00:05:01,839 Speaker 1: out and sit for. You know, they issued a pretty 101 00:05:01,920 --> 00:05:05,919 Speaker 1: strongly worded statement said the whole thing was wholly unsatisfactory, 102 00:05:06,080 --> 00:05:08,760 Speaker 1: curtailed and a hostile process. But they went after the leaks. 103 00:05:08,839 --> 00:05:11,120 Speaker 1: You know that it was in the media. Yeah. Also, 104 00:05:11,160 --> 00:05:13,560 Speaker 1: by the way, the ownership group that is New York 105 00:05:13,560 --> 00:05:17,400 Speaker 1: City Football Club, it does all. It sounds a lot 106 00:05:17,520 --> 00:05:19,920 Speaker 1: like people in Europe are approaching this in the same 107 00:05:19,960 --> 00:05:22,360 Speaker 1: way that that I think American sports fans think of 108 00:05:22,400 --> 00:05:24,640 Speaker 1: the n c a A investigating a big blue chip 109 00:05:24,680 --> 00:05:27,480 Speaker 1: program like Ohio State. UM. I think there are people 110 00:05:27,480 --> 00:05:29,520 Speaker 1: out there that think this is an interesting litmus test 111 00:05:29,880 --> 00:05:33,120 Speaker 1: for if the governing the investigative bodies, the governing bodies 112 00:05:33,160 --> 00:05:36,280 Speaker 1: of European soccer, um, if they find it you find 113 00:05:36,320 --> 00:05:38,960 Speaker 1: that they can punish Man City, that may be a 114 00:05:39,000 --> 00:05:41,520 Speaker 1: good indicator that in the future, when when this props 115 00:05:41,600 --> 00:05:45,240 Speaker 1: up with other huge brands, global, richest soccer teams in 116 00:05:45,240 --> 00:05:48,360 Speaker 1: the world, that they'll be willing to act appropriately there too. 117 00:05:48,520 --> 00:05:50,360 Speaker 1: You just answered the question I was going to ask, 118 00:05:50,600 --> 00:05:53,280 Speaker 1: why is it a rule in the first place that 119 00:05:53,440 --> 00:05:56,719 Speaker 1: the sheik can't even put more more money into the team, 120 00:05:56,800 --> 00:05:59,880 Speaker 1: And you answered that question haves just have mores as 121 00:06:00,000 --> 00:06:02,080 Speaker 1: have it all and have knocks. There's a lot of 122 00:06:02,080 --> 00:06:06,040 Speaker 1: economic inequality in soccer ownership at the European level, and 123 00:06:06,080 --> 00:06:08,320 Speaker 1: this is UEFA's attempt to kind of keep that under 124 00:06:08,400 --> 00:06:11,159 Speaker 1: checks to a certain degree. And finally we have this 125 00:06:11,200 --> 00:06:15,039 Speaker 1: story out of Minnesota, the Twins. We can go to 126 00:06:15,080 --> 00:06:19,600 Speaker 1: this game offering fan tickets for just five bucks, and 127 00:06:20,080 --> 00:06:22,640 Speaker 1: g I wonder why there was a long line. Well, 128 00:06:22,720 --> 00:06:26,240 Speaker 1: you know what, this normally happens when your team stinks 129 00:06:26,800 --> 00:06:29,040 Speaker 1: and you need to bring him in. But this is 130 00:06:29,080 --> 00:06:32,799 Speaker 1: a first place team, not draw. Remember the old Homer 131 00:06:32,839 --> 00:06:36,240 Speaker 1: Hanky days where you had what Gladden Mauer and they 132 00:06:36,279 --> 00:06:39,440 Speaker 1: really just drew really well, Gary Guyetta, remember Gary Guyetti. 133 00:06:40,600 --> 00:06:43,480 Speaker 1: Apparently it's not happening, but for five bucks right away 134 00:06:43,520 --> 00:06:46,640 Speaker 1: the twenty thousand seats. So, I mean it makes sense 135 00:06:46,680 --> 00:06:49,880 Speaker 1: just get people these days, especially with the economics of 136 00:06:49,960 --> 00:06:52,200 Speaker 1: sport and how so much of it is the scale 137 00:06:52,200 --> 00:06:55,240 Speaker 1: of media and how you're generating revenue. That way, it 138 00:06:55,320 --> 00:06:58,520 Speaker 1: would be who have you Just to get fannies in 139 00:06:58,640 --> 00:07:01,800 Speaker 1: the seats and then let them buy those hard high 140 00:07:01,800 --> 00:07:04,720 Speaker 1: margin items like your waters, like your soldiers are French fries. 141 00:07:04,920 --> 00:07:06,480 Speaker 1: Just get them there, doesn't matter if they don't spend 142 00:07:06,520 --> 00:07:08,640 Speaker 1: thirty bucks a ticket. My question when I saw this 143 00:07:08,720 --> 00:07:11,160 Speaker 1: and then they sold out in the in the grand stand, 144 00:07:11,160 --> 00:07:12,880 Speaker 1: it was five dollar seats for the rest of May. 145 00:07:12,920 --> 00:07:15,280 Speaker 1: All their games left in May, they sold them out 146 00:07:15,360 --> 00:07:18,040 Speaker 1: very quickly. If you're a Twins fan who bought a 147 00:07:18,080 --> 00:07:20,840 Speaker 1: grandstand seat a month ago for one of these games 148 00:07:20,840 --> 00:07:23,880 Speaker 1: in May, and you paid a lot more than five dollars, 149 00:07:24,320 --> 00:07:26,040 Speaker 1: are you? Are you upset by this? I mean there 150 00:07:26,040 --> 00:07:29,240 Speaker 1: are always in these ticket promotions the risk of alienating 151 00:07:29,480 --> 00:07:32,360 Speaker 1: what are probably your most avid fans, the ones who 152 00:07:32,600 --> 00:07:35,440 Speaker 1: back in April or maybe even in March, said, you 153 00:07:35,440 --> 00:07:36,720 Speaker 1: know what, I want to make sure I can get 154 00:07:36,720 --> 00:07:38,400 Speaker 1: to a Twins game in May. I'm gonna pay full 155 00:07:38,440 --> 00:07:41,320 Speaker 1: price right now. Um, And you don't want in the 156 00:07:41,360 --> 00:07:43,840 Speaker 1: future of fans thinking, you know, I do want to 157 00:07:43,880 --> 00:07:45,440 Speaker 1: go to a Twins game, but maybe I'll wait and 158 00:07:45,680 --> 00:07:47,960 Speaker 1: not buy tickets just in case they do a five 159 00:07:48,000 --> 00:07:50,320 Speaker 1: dollar promotion later on in the year. You want a 160 00:07:50,360 --> 00:07:52,080 Speaker 1: fun game. Next time you get on a flight, say 161 00:07:52,120 --> 00:07:53,920 Speaker 1: what would you pay? Turn to the person next year, 162 00:07:53,920 --> 00:07:55,240 Speaker 1: what'd you pay? Then you go to the next person, 163 00:07:55,280 --> 00:07:58,119 Speaker 1: what'd you pay for your seat? Spread? Can be pretty wide. 164 00:07:58,200 --> 00:07:59,880 Speaker 1: But you hit the nail on the head earlier just 165 00:08:00,040 --> 00:08:03,120 Speaker 1: getting fannies in the seats, because it's a bad look 166 00:08:03,160 --> 00:08:05,640 Speaker 1: when you go to the TV shot and there's a 167 00:08:05,640 --> 00:08:08,320 Speaker 1: total of four people in the stands. I mean, that 168 00:08:08,440 --> 00:08:13,160 Speaker 1: really looks bad. And just getting people in the seats itself, 169 00:08:13,400 --> 00:08:16,000 Speaker 1: that works. And just to preview the conversation we're about 170 00:08:16,040 --> 00:08:18,920 Speaker 1: to have with Amy Latimer, Uh, it's really important for 171 00:08:19,320 --> 00:08:21,960 Speaker 1: teams when they sell tickets to get that They want 172 00:08:22,000 --> 00:08:24,120 Speaker 1: the data right and they don't often get data from 173 00:08:24,200 --> 00:08:27,200 Speaker 1: from resale tickets. But every one of these five dollar 174 00:08:27,240 --> 00:08:30,040 Speaker 1: sales that the Twins made is data of of fans, 175 00:08:30,040 --> 00:08:33,880 Speaker 1: possibly new fans, possibly returners to target field. But that 176 00:08:34,040 --> 00:08:36,600 Speaker 1: is data they know exactly who that customer is. They 177 00:08:36,600 --> 00:08:39,960 Speaker 1: can target that customer, as Amy explains, with potential food 178 00:08:40,240 --> 00:08:43,360 Speaker 1: and potential merchandise offers as well. So you know, don't 179 00:08:43,360 --> 00:08:45,520 Speaker 1: don't underscore the fact that there is importance of just 180 00:08:45,640 --> 00:08:48,880 Speaker 1: getting you know, getting people buying from the Twins themselves 181 00:08:49,160 --> 00:08:51,440 Speaker 1: as opposed to going through a secondary market where they 182 00:08:51,520 --> 00:08:53,880 Speaker 1: might not have as much visibility into who that customers. 183 00:08:54,080 --> 00:08:59,240 Speaker 1: You see, stuck another underscore in there. He just keeps it. 184 00:08:59,400 --> 00:09:03,079 Speaker 1: He's no Williams at nov underscore William there it is 185 00:09:04,200 --> 00:09:07,600 Speaker 1: up next on the show, we are joined by any Latimer, 186 00:09:07,640 --> 00:09:10,000 Speaker 1: President of the TV Garden. If you don't know, we 187 00:09:10,040 --> 00:09:13,760 Speaker 1: should say that's the Boston Arena. She is responsible for 188 00:09:13,800 --> 00:09:16,319 Speaker 1: the day to day operating function of the building, one 189 00:09:16,320 --> 00:09:19,760 Speaker 1: of the most active, highly regarded, successful sports and entertainment 190 00:09:19,800 --> 00:09:22,720 Speaker 1: venues in North America. Amy, thank you for joining us 191 00:09:22,720 --> 00:09:24,720 Speaker 1: on the Bloomberg Business of Sports show. Thank you for 192 00:09:24,760 --> 00:09:27,360 Speaker 1: having me today. So the Garden obviously home to both 193 00:09:27,400 --> 00:09:30,240 Speaker 1: the Boston Celtics and the Boston Bruins, two of I 194 00:09:30,240 --> 00:09:32,679 Speaker 1: would imagine, two of the more successful franchises we've seen 195 00:09:32,720 --> 00:09:35,400 Speaker 1: in the past twenty years in both sports. Do you 196 00:09:35,480 --> 00:09:38,720 Speaker 1: just block out all of May as I'm working. I'm 197 00:09:38,760 --> 00:09:42,240 Speaker 1: putting my head down this entire month every year. Yeah, so, 198 00:09:42,320 --> 00:09:45,480 Speaker 1: actually April through June because we're a two team building 199 00:09:45,559 --> 00:09:48,360 Speaker 1: and this year there were only two team, only two 200 00:09:48,400 --> 00:09:50,440 Speaker 1: arenas in the country that had both teams in the 201 00:09:50,440 --> 00:09:53,679 Speaker 1: playoffs US in Denver. So we wait, wait, you mean 202 00:09:53,720 --> 00:10:00,640 Speaker 1: to tell me, Amy, it's not New York sho. Sorry, 203 00:10:00,760 --> 00:10:05,520 Speaker 1: sorry y'all our Nixon Ranger fans. Yeah, sorry, I'm not 204 00:10:05,640 --> 00:10:09,880 Speaker 1: feeling bad right now, but uh so, we have to 205 00:10:09,920 --> 00:10:13,160 Speaker 1: be very careful about if we take on any shows 206 00:10:13,160 --> 00:10:16,960 Speaker 1: like we did have Share on a Sunday night, and 207 00:10:17,240 --> 00:10:19,240 Speaker 1: the way things were coming out, that could have been 208 00:10:19,440 --> 00:10:21,640 Speaker 1: a game for us. And we knew when we booked 209 00:10:21,640 --> 00:10:23,760 Speaker 1: that show that we might have to move it. But 210 00:10:24,080 --> 00:10:26,840 Speaker 1: we don't take a lot of risks having two teams 211 00:10:26,840 --> 00:10:28,800 Speaker 1: and that, as you said, that have been so successful. 212 00:10:28,840 --> 00:10:30,720 Speaker 1: We have to be really careful with our calendar. I 213 00:10:30,760 --> 00:10:33,480 Speaker 1: think sports fans realize there are arenas out there that 214 00:10:33,520 --> 00:10:35,400 Speaker 1: you know, they have two teams. Sometimes during the playoffs, 215 00:10:35,400 --> 00:10:37,439 Speaker 1: scheduling can be hard. I don't think they realize how 216 00:10:37,440 --> 00:10:39,840 Speaker 1: hard it is. Talk to me about May three and 217 00:10:39,880 --> 00:10:43,400 Speaker 1: May fourth. May three, looking at the calendar here, seven am, 218 00:10:43,440 --> 00:10:47,680 Speaker 1: you guys had Northeastern's graduation and that night the Celtics 219 00:10:47,679 --> 00:10:51,160 Speaker 1: played a playoff game, and the following day, Saturday, May four, 220 00:10:51,280 --> 00:10:53,920 Speaker 1: the Bruins and the Blue Jackets played Game three. How 221 00:10:53,920 --> 00:10:57,199 Speaker 1: do those three events within essentially a twenty four hour span. 222 00:10:57,440 --> 00:11:00,640 Speaker 1: How do you manage to put all those things together? Yes? So, 223 00:11:00,840 --> 00:11:02,720 Speaker 1: and last year was even worse. I'll tell you. Last 224 00:11:02,760 --> 00:11:05,360 Speaker 1: year we had the Celtics playoff game on Thursday night, 225 00:11:05,920 --> 00:11:09,520 Speaker 1: Northeastern graduation Friday morning, and Bruins Friday night, even the 226 00:11:09,679 --> 00:11:14,199 Speaker 1: closer proximity. So I think we have the most amazing 227 00:11:14,320 --> 00:11:17,360 Speaker 1: operations team in Bullgang in the country because we are 228 00:11:17,400 --> 00:11:21,320 Speaker 1: such a busy building, and you know, we were, We've 229 00:11:21,360 --> 00:11:23,920 Speaker 1: had some cadence, we've done this before. We figure out 230 00:11:23,960 --> 00:11:26,439 Speaker 1: how to you know, quickly turn it around. I'll tell 231 00:11:26,440 --> 00:11:29,080 Speaker 1: you from the graduation standpoint, it's actually easier for us 232 00:11:29,120 --> 00:11:32,040 Speaker 1: to go to hockey than it is to basketball. Um. 233 00:11:32,120 --> 00:11:34,440 Speaker 1: But they work through the logistics and you know, the 234 00:11:34,559 --> 00:11:38,360 Speaker 1: league's understand right, the league's and certainly in the early 235 00:11:38,440 --> 00:11:41,160 Speaker 1: rounds there's I wouldn't say there's a ton of flexibility, 236 00:11:41,200 --> 00:11:44,280 Speaker 1: but the two leagues work really well together to look 237 00:11:44,400 --> 00:11:48,080 Speaker 1: to make sure they're not crossing over on dates UM 238 00:11:48,160 --> 00:11:52,160 Speaker 1: as well. UM. So it is. It's it's a triache, right, 239 00:11:52,240 --> 00:11:55,240 Speaker 1: it's our team. We haven't a VP of events scheduling. 240 00:11:55,320 --> 00:11:57,319 Speaker 1: That's all he does is deal with the leagues and 241 00:11:57,720 --> 00:12:00,400 Speaker 1: working out these dates and times, UM. And it's being 242 00:12:00,440 --> 00:12:03,160 Speaker 1: logistically really found. How much does it cost to go 243 00:12:03,320 --> 00:12:06,200 Speaker 1: from basketball to to hockey rink in terms of the 244 00:12:06,280 --> 00:12:09,000 Speaker 1: labor and everything else. That's needed. Here comes the union. 245 00:12:10,559 --> 00:12:12,400 Speaker 1: And it depends, right if you have to do an 246 00:12:12,400 --> 00:12:15,560 Speaker 1: overnight or if you have the day so and it 247 00:12:15,600 --> 00:12:18,160 Speaker 1: depends if it's a holiday, if you're doing Sunday to 248 00:12:18,280 --> 00:12:22,880 Speaker 1: a Monday, um holiday weekend. So the costs vary, but 249 00:12:23,000 --> 00:12:25,800 Speaker 1: it's you know, it's tens of thousands of dollars to 250 00:12:25,880 --> 00:12:28,839 Speaker 1: do a changeover and the changeover takes about two and 251 00:12:28,840 --> 00:12:31,839 Speaker 1: a half hours. So we have doubleheaders during the year, 252 00:12:31,880 --> 00:12:34,240 Speaker 1: right like the day after Thanksgiving, we always have a doubleheader. 253 00:12:34,440 --> 00:12:37,439 Speaker 1: We usually have the Bruins at noon and the Celtics ant. 254 00:12:37,800 --> 00:12:40,800 Speaker 1: We have that game, we pray for no overtime, we 255 00:12:40,920 --> 00:12:44,720 Speaker 1: pray for a regulation. When everyone prays, they're standing there 256 00:12:44,720 --> 00:12:46,600 Speaker 1: on the sides waiting, you know, for the game, and 257 00:12:46,600 --> 00:12:49,559 Speaker 1: then quickly go into to turn it over. The beautiful 258 00:12:49,559 --> 00:12:52,080 Speaker 1: parquet floor. I always love that floor as the most 259 00:12:52,160 --> 00:12:55,720 Speaker 1: recognizable court it probably in the NBA. But when you 260 00:12:55,800 --> 00:12:58,840 Speaker 1: have a situation like that where you have to put 261 00:12:58,880 --> 00:13:01,760 Speaker 1: it on top of the ice for Bruins game, I've 262 00:13:01,760 --> 00:13:04,760 Speaker 1: always wondered, how come the ice didn't milt if you 263 00:13:04,800 --> 00:13:07,160 Speaker 1: have to do it that way. Yes, so the ice 264 00:13:07,440 --> 00:13:11,040 Speaker 1: imagine blows the ice it's cement and there's all of 265 00:13:11,080 --> 00:13:13,679 Speaker 1: these pipes with the coolant it's running through it, and 266 00:13:13,720 --> 00:13:15,640 Speaker 1: that's what keeps the ice cold. And the ice is 267 00:13:15,679 --> 00:13:19,040 Speaker 1: actually not very thick. Then for when you go to parquet, 268 00:13:19,080 --> 00:13:22,200 Speaker 1: you actually put this black subfloor down, so um, we 269 00:13:22,360 --> 00:13:24,640 Speaker 1: keep the ice in all year. Um. If we have 270 00:13:24,679 --> 00:13:27,000 Speaker 1: a concert, we put the black subfloor down and then 271 00:13:27,040 --> 00:13:29,880 Speaker 1: put the chairs and the um stage on top. When 272 00:13:29,920 --> 00:13:32,880 Speaker 1: you go to parquet, it goes ice subfloor and then 273 00:13:32,920 --> 00:13:36,839 Speaker 1: parquet and it's and it stays cold and then we 274 00:13:36,920 --> 00:13:38,880 Speaker 1: take it up and then we flood it and clean 275 00:13:38,960 --> 00:13:41,319 Speaker 1: it and get it ready for the hockey game. We 276 00:13:41,400 --> 00:13:44,600 Speaker 1: prefer in the doubleheaders to go hockey then basketball. It's 277 00:13:44,640 --> 00:13:48,480 Speaker 1: just easier ice quality, you know, makes makes it a 278 00:13:48,559 --> 00:13:51,439 Speaker 1: better experience. We are chatting with Amy Latimer, president of 279 00:13:51,520 --> 00:13:53,040 Speaker 1: t D Garden. By the way, are you okay if 280 00:13:53,040 --> 00:13:55,439 Speaker 1: I slip and call it Fleet Center or the Garden? 281 00:13:55,640 --> 00:14:00,000 Speaker 1: I know the sponsors aren't, but you understand right well, 282 00:14:00,080 --> 00:14:04,960 Speaker 1: when I started, it was shamut Um and then before 283 00:14:05,000 --> 00:14:07,440 Speaker 1: the building opened it flipped. It flipped a Fleet Center, 284 00:14:08,000 --> 00:14:10,960 Speaker 1: and so we've had a number of name changes. I 285 00:14:11,000 --> 00:14:14,080 Speaker 1: think what's been great is it t D recognized that 286 00:14:14,200 --> 00:14:16,640 Speaker 1: the Garden should be back in the name right because 287 00:14:16,840 --> 00:14:19,400 Speaker 1: we were t D Bank North, but now to be 288 00:14:19,600 --> 00:14:22,760 Speaker 1: the t D Garden. So you know, gardens should be 289 00:14:22,760 --> 00:14:24,960 Speaker 1: in our name. And I appreciate that TD did that. 290 00:14:25,040 --> 00:14:27,720 Speaker 1: But sometimes people drop the TV. We we we try 291 00:14:27,840 --> 00:14:29,680 Speaker 1: very hard to keep it in there. I am I 292 00:14:29,720 --> 00:14:32,200 Speaker 1: am guessing here the only person involved in this show, 293 00:14:32,280 --> 00:14:34,640 Speaker 1: probably except for you, who has actually banged his head 294 00:14:34,680 --> 00:14:37,360 Speaker 1: trying to duck into the old press box at the Garden. 295 00:14:38,160 --> 00:14:40,840 Speaker 1: So that shows you how old I am. But let 296 00:14:40,840 --> 00:14:45,200 Speaker 1: me ask you about the business of buildings, because nowadays 297 00:14:45,560 --> 00:14:50,160 Speaker 1: media has surpassed ticket revenue in terms of I want 298 00:14:50,160 --> 00:14:53,000 Speaker 1: to say importance, but in terms of dollars. What's been 299 00:14:53,040 --> 00:14:55,880 Speaker 1: the evolution of the business of buildings. We had a 300 00:14:55,920 --> 00:14:58,200 Speaker 1: time there where it was all about premium experience. You 301 00:14:58,240 --> 00:15:01,040 Speaker 1: see that with the Yankee Stadium. What's the philosophy at 302 00:15:01,080 --> 00:15:04,720 Speaker 1: the Guarden behind the business of the building. Well, you know, 303 00:15:04,960 --> 00:15:08,040 Speaker 1: so premium for us is still equally important, and actually 304 00:15:08,240 --> 00:15:12,160 Speaker 1: we've actually transitioned and ours is now at Boston Garden Society. 305 00:15:12,320 --> 00:15:14,840 Speaker 1: It's a it's a third of our revenue. It's really 306 00:15:14,880 --> 00:15:18,680 Speaker 1: important to us. And then in in Boston. You know, 307 00:15:19,000 --> 00:15:22,640 Speaker 1: these are not UM city or state owned facilities right there, 308 00:15:22,640 --> 00:15:26,240 Speaker 1: private and so the maintenance and the reinvestment and the 309 00:15:26,360 --> 00:15:29,720 Speaker 1: Jacob's family has been unbelievable. Here. We did a seventy 310 00:15:29,720 --> 00:15:33,880 Speaker 1: million dollar renovation in the Steen and sixteen and now 311 00:15:33,920 --> 00:15:36,960 Speaker 1: we're doing a hundred and thirty million dollar expansion of 312 00:15:37,120 --> 00:15:40,040 Speaker 1: this building. So reinvesting is important. You know. The other 313 00:15:40,200 --> 00:15:43,000 Speaker 1: area that's UM, you know, a big revenue stream is 314 00:15:43,040 --> 00:15:47,120 Speaker 1: your corporate partnerships UM sponsors. And then and then you 315 00:15:47,200 --> 00:15:50,160 Speaker 1: have the events that's for the building because the teams, 316 00:15:50,840 --> 00:15:53,040 Speaker 1: you know, they have their ticket revenue, and that's where 317 00:15:53,040 --> 00:15:56,120 Speaker 1: the media, you know, their TV rights and everything else 318 00:15:56,160 --> 00:15:58,800 Speaker 1: goes to the two teams. So imagine the two teams 319 00:15:58,840 --> 00:16:01,640 Speaker 1: have their separate pn ls that have those elements. And 320 00:16:01,680 --> 00:16:04,240 Speaker 1: then for us, it's as I meant in the Boston 321 00:16:04,240 --> 00:16:08,040 Speaker 1: Garden Society premium sponsorship and events you do have. Are 322 00:16:08,040 --> 00:16:11,120 Speaker 1: you calling it a transformation because that's what we had 323 00:16:11,240 --> 00:16:13,120 Speaker 1: at Madison Square Garden. I had lunch the other day, 324 00:16:13,160 --> 00:16:15,400 Speaker 1: by the way, with Hank Rattner, who was the CEO 325 00:16:15,440 --> 00:16:19,480 Speaker 1: of MSG when he never saw that transformation. I gotta 326 00:16:19,560 --> 00:16:21,640 Speaker 1: tell you he was not the same man when that 327 00:16:21,720 --> 00:16:24,240 Speaker 1: was over as when it began. That's a that is 328 00:16:24,280 --> 00:16:26,840 Speaker 1: a very difficult thing to do, talk about having no 329 00:16:26,920 --> 00:16:30,640 Speaker 1: wiggle room. What are you looking at? Yes, so there's 330 00:16:30,760 --> 00:16:33,440 Speaker 1: was you know over a few years right in the 331 00:16:33,480 --> 00:16:36,880 Speaker 1: summer um and and there's was. Yeah, there's was a 332 00:16:36,920 --> 00:16:40,440 Speaker 1: totally different renovation than our So for us, we did 333 00:16:40,800 --> 00:16:42,720 Speaker 1: I would say, the interior of the house. You know, 334 00:16:42,720 --> 00:16:44,960 Speaker 1: you're always investing, right, it's like owning a house. Like 335 00:16:45,000 --> 00:16:48,120 Speaker 1: we did the roof. We did all the utilities and infrastructure, 336 00:16:48,240 --> 00:16:50,520 Speaker 1: We went green, We made sure that we had all 337 00:16:50,520 --> 00:16:52,640 Speaker 1: the right lighting and everything. Then what I considered we 338 00:16:52,680 --> 00:16:55,080 Speaker 1: did our the equivalent of our kitchen. We did our 339 00:16:55,120 --> 00:16:59,600 Speaker 1: concourses where all of our food and beverage, all of 340 00:16:59,600 --> 00:17:03,240 Speaker 1: it was um renovated down to sids. We're totally different now. 341 00:17:03,280 --> 00:17:05,840 Speaker 1: We cook in all of those stands. And the reason 342 00:17:05,840 --> 00:17:08,119 Speaker 1: why we wanted to make sure that we upgraded all 343 00:17:08,200 --> 00:17:12,520 Speaker 1: those areas, including WiFi and in our digital presence from 344 00:17:12,560 --> 00:17:15,560 Speaker 1: a sponsorship standpoint, TVs is because we knew that we 345 00:17:15,560 --> 00:17:18,680 Speaker 1: were eventually going to have this opening, this new front door, 346 00:17:18,840 --> 00:17:21,840 Speaker 1: and that UM in the development the hub out front, 347 00:17:21,880 --> 00:17:25,159 Speaker 1: so we needed to make sure the building, which is 348 00:17:25,200 --> 00:17:28,879 Speaker 1: twenty four years old, was up to speed. Um, So 349 00:17:28,920 --> 00:17:31,600 Speaker 1: we did that renovation. Now we're doing this hundred million 350 00:17:31,640 --> 00:17:36,040 Speaker 1: dollar renovation because hundred and thirty total. Because of the development, 351 00:17:36,080 --> 00:17:39,480 Speaker 1: we're actually expanding the ability. So most people build new 352 00:17:39,680 --> 00:17:44,439 Speaker 1: or they renovate, but we're taking the building out square 353 00:17:44,440 --> 00:17:49,479 Speaker 1: feet in total on six different levels and and just 354 00:17:49,560 --> 00:17:53,000 Speaker 1: you know, everything from new locker rooms to uh, we're 355 00:17:53,040 --> 00:17:54,520 Speaker 1: pussing what I think is going to be one of 356 00:17:54,520 --> 00:17:57,400 Speaker 1: the coolest clubs in the country on the top level 357 00:17:57,480 --> 00:18:00,679 Speaker 1: of the building. UM, we're actually hanging eats over the 358 00:18:00,760 --> 00:18:03,840 Speaker 1: edge of that top level and making a club that 359 00:18:04,160 --> 00:18:07,760 Speaker 1: is I would say for a younger generation. It's open, 360 00:18:08,119 --> 00:18:12,680 Speaker 1: it's not dedicated seating. UM. You know food that's um 361 00:18:12,720 --> 00:18:14,360 Speaker 1: that's the only place in the building that you can 362 00:18:14,359 --> 00:18:17,400 Speaker 1: get at craft beers. That's a really totally different environment. 363 00:18:17,680 --> 00:18:19,720 Speaker 1: And then down through the rest of the building we're 364 00:18:19,720 --> 00:18:22,280 Speaker 1: doing things. Our lens was you know, what are the 365 00:18:22,320 --> 00:18:24,760 Speaker 1: things that maybe we needed to do over the last 366 00:18:24,760 --> 00:18:26,679 Speaker 1: twenty three years, what do we need today and what 367 00:18:26,720 --> 00:18:30,720 Speaker 1: are we building for the future. So it's everything from restrooms, uh, 368 00:18:30,800 --> 00:18:33,600 Speaker 1: single use rooms to more food and beverage to communal 369 00:18:33,640 --> 00:18:36,880 Speaker 1: places for people to gather. It's just it's fascinating, it's 370 00:18:36,880 --> 00:18:39,760 Speaker 1: so exciting. Amy. I wrote something earlier this week about 371 00:18:39,840 --> 00:18:44,080 Speaker 1: the Carolina Hurricanes, the Bruins Eastern Conference Final opponent they 372 00:18:44,119 --> 00:18:46,439 Speaker 1: had in the first five home games that they hosted 373 00:18:46,440 --> 00:18:49,160 Speaker 1: in the playoffs, had the five highest selling merchan nights 374 00:18:49,560 --> 00:18:52,359 Speaker 1: in franchise history. Uh, to me, a good kind of 375 00:18:52,400 --> 00:18:55,680 Speaker 1: reminder of kind of the important and the financial benefit 376 00:18:55,720 --> 00:18:58,639 Speaker 1: of just making the playoffs if you can. Obviously, tickets 377 00:18:58,640 --> 00:19:00,679 Speaker 1: are a little more expensive in the playoffs, but you 378 00:19:00,720 --> 00:19:03,199 Speaker 1: guys sell out, you know, all the Boston Celtics and 379 00:19:03,280 --> 00:19:06,520 Speaker 1: Bruins games. How much more how much more revenue comes 380 00:19:06,560 --> 00:19:09,200 Speaker 1: in for a playoff game at the Garden then kind 381 00:19:09,200 --> 00:19:13,040 Speaker 1: of a regular season standard hockey, your basketball game. Yeah, 382 00:19:13,080 --> 00:19:17,080 Speaker 1: so it depends on the day, right, So, um, I'll 383 00:19:17,080 --> 00:19:19,639 Speaker 1: tell you that. Um, you know, a day game is 384 00:19:19,680 --> 00:19:23,920 Speaker 1: different than a night game, mothers day game, just from 385 00:19:23,920 --> 00:19:26,560 Speaker 1: a from a food and beverage standpoint. Right, So your 386 00:19:27,080 --> 00:19:30,480 Speaker 1: consumption or your suits or what people what their behaviors 387 00:19:30,520 --> 00:19:33,040 Speaker 1: are are different on a three o'clock Sunday than they 388 00:19:33,080 --> 00:19:36,800 Speaker 1: are on a Saturday night eight o'clock game right, the 389 00:19:36,840 --> 00:19:41,399 Speaker 1: retail absolutely, So the retail escalates as as a as 390 00:19:41,480 --> 00:19:44,400 Speaker 1: a team. As each round goes right, people are buying more, 391 00:19:44,680 --> 00:19:47,520 Speaker 1: different people are coming into the games. Then you start 392 00:19:47,560 --> 00:19:51,160 Speaker 1: to get specific merchandise for the playoffs, Eastern Conference Finals 393 00:19:51,160 --> 00:19:53,879 Speaker 1: hopefully the next round with that nice little you know, 394 00:19:53,920 --> 00:19:57,720 Speaker 1: Stanley cup on it. So the merchandise continues to grow. 395 00:19:58,119 --> 00:20:02,200 Speaker 1: The food and beverage, you know, it's it's incremental. But 396 00:20:02,320 --> 00:20:05,080 Speaker 1: I think, um, like I said it, depending on the days. 397 00:20:05,119 --> 00:20:07,480 Speaker 1: Some of the times it could just be equal to 398 00:20:07,480 --> 00:20:10,320 Speaker 1: a regular season game versus where most of them it's 399 00:20:10,320 --> 00:20:13,040 Speaker 1: it's incremental. All things being equal, Let's just say a 400 00:20:13,080 --> 00:20:16,159 Speaker 1: playoff game on a Saturday night. What's the kind of 401 00:20:16,200 --> 00:20:19,160 Speaker 1: the profile of Celtics fans versus Bruins fans in terms 402 00:20:19,200 --> 00:20:21,080 Speaker 1: of how much they eat and drink, how much they 403 00:20:21,119 --> 00:20:24,520 Speaker 1: buy at concessions. I mean, the games are obviously structured 404 00:20:24,520 --> 00:20:28,200 Speaker 1: a little difference from periods versus halftime kind of how 405 00:20:28,200 --> 00:20:30,760 Speaker 1: different are those two fan groups in terms of what 406 00:20:30,800 --> 00:20:34,480 Speaker 1: they're buying when they're there? So they do have different habits. 407 00:20:34,560 --> 00:20:37,200 Speaker 1: The Celtics stands at the brown stands, Um, I think 408 00:20:37,240 --> 00:20:41,000 Speaker 1: time coming into the building is different the NHL fans 409 00:20:41,320 --> 00:20:45,560 Speaker 1: browne stands are on time because they could miss one 410 00:20:45,560 --> 00:20:47,639 Speaker 1: goal and that could be the whole game. Um. And 411 00:20:47,680 --> 00:20:51,560 Speaker 1: sometimes the Celtics fans coming a little bit later, um, 412 00:20:51,680 --> 00:20:54,880 Speaker 1: not terribly later. Just it's it's maybe not as critical 413 00:20:54,920 --> 00:20:56,840 Speaker 1: to be there for tip off. Wait a minute, I 414 00:20:56,840 --> 00:20:59,560 Speaker 1: mean it sounds to me like Boston is starting to 415 00:20:59,600 --> 00:21:05,600 Speaker 1: adopt some l A behavior. No, no, no, no. All 416 00:21:05,640 --> 00:21:07,840 Speaker 1: those years of rivals, I didn't realize there are certain 417 00:21:07,840 --> 00:21:12,360 Speaker 1: to behave like each other. I just I was comparing 418 00:21:12,400 --> 00:21:18,040 Speaker 1: them to the Bruins fans. Not um, and it's not drastic, right, 419 00:21:18,080 --> 00:21:19,879 Speaker 1: It's just it's just a it's just a little bit. 420 00:21:19,960 --> 00:21:22,639 Speaker 1: It's you know, a few minutes. But um. Then then 421 00:21:22,720 --> 00:21:25,960 Speaker 1: we see sort of the behavior of the two fans, 422 00:21:26,200 --> 00:21:29,879 Speaker 1: you know there. I would say that food consumption is 423 00:21:29,960 --> 00:21:33,159 Speaker 1: pretty similar, although it really interesting for us. For some reason, 424 00:21:33,600 --> 00:21:37,399 Speaker 1: we sell so much more Gelato um ice cream on 425 00:21:37,480 --> 00:21:40,440 Speaker 1: Celtics Chames than we do on Bruins. It's colder in 426 00:21:40,480 --> 00:21:44,280 Speaker 1: the rink. No idea why, I have no idea, We 427 00:21:44,359 --> 00:21:47,280 Speaker 1: have no idea why. But our lines for gelato are 428 00:21:49,040 --> 00:21:51,520 Speaker 1: were not even sure. Why. What's your highest margin item? 429 00:21:51,560 --> 00:21:53,040 Speaker 1: If you could say we're going to sell more of 430 00:21:53,080 --> 00:21:55,040 Speaker 1: what what would be the biggest hit in the building. 431 00:21:56,560 --> 00:21:58,840 Speaker 1: What is the highest margin item from a food and 432 00:21:58,880 --> 00:22:01,720 Speaker 1: beverage standpoint? Don't even I don't even know. I'd have 433 00:22:01,800 --> 00:22:05,080 Speaker 1: to ask sports service our vendor, what's the highest margin item. 434 00:22:05,359 --> 00:22:09,240 Speaker 1: We're talking with Amy Latimer, president of the Boston TV Garden, 435 00:22:09,320 --> 00:22:12,080 Speaker 1: and I have to ask too, what do you think 436 00:22:12,119 --> 00:22:14,239 Speaker 1: about going cash less? There have been a number of 437 00:22:14,680 --> 00:22:18,520 Speaker 1: arenas now going cash lost and just going to the card. 438 00:22:19,240 --> 00:22:24,159 Speaker 1: Your thoughts about that? Sure? So we actually we didn't 439 00:22:24,920 --> 00:22:28,080 Speaker 1: adopt cash less. We did more of a cash reduction 440 00:22:28,119 --> 00:22:32,640 Speaker 1: program UM and we actually started it last season. And 441 00:22:32,760 --> 00:22:34,760 Speaker 1: the reason why we were doing it is that we 442 00:22:34,880 --> 00:22:42,040 Speaker 1: saw that we were cash to credit and the length 443 00:22:42,160 --> 00:22:46,919 Speaker 1: of time and the sort of the guest experience wasn't 444 00:22:47,119 --> 00:22:49,680 Speaker 1: It wasn't great. It just took longer. You're and then 445 00:22:49,800 --> 00:22:52,400 Speaker 1: you know, back to house, you're dealing with money. So 446 00:22:52,520 --> 00:22:55,639 Speaker 1: we UM, we took some of our concessions and so 447 00:22:55,680 --> 00:22:58,920 Speaker 1: imagine if there were four points of sale, we converted 448 00:22:58,960 --> 00:23:02,159 Speaker 1: three of them to credit or Apple pay, you know, 449 00:23:02,200 --> 00:23:04,720 Speaker 1: hopefully eventually it's tap and go, and then had one 450 00:23:04,840 --> 00:23:09,440 Speaker 1: cash and we and I think our fans. It was 451 00:23:09,520 --> 00:23:12,800 Speaker 1: really pretty pretty easy conversion. We ended up closer to 452 00:23:13,560 --> 00:23:17,439 Speaker 1: credit fifteen cash, you know, probably before the end of 453 00:23:17,480 --> 00:23:21,960 Speaker 1: the season. UM. Now, we would never not accept cash somewhere, right, 454 00:23:22,040 --> 00:23:26,080 Speaker 1: and we understand that, you know, either concessions or retail, 455 00:23:26,080 --> 00:23:27,879 Speaker 1: that we're always going to have a cash option. We 456 00:23:27,920 --> 00:23:30,280 Speaker 1: see it when we have concerts. We see young kids 457 00:23:30,280 --> 00:23:31,920 Speaker 1: coming in and they have their money. They're looking to 458 00:23:32,000 --> 00:23:35,280 Speaker 1: buy t shirts or sweatshirts. So we'll always have a 459 00:23:35,280 --> 00:23:39,719 Speaker 1: cash We won't eliminate cash, but I think just increasing 460 00:23:39,760 --> 00:23:42,320 Speaker 1: the amounts of point of sale for credit UM just 461 00:23:42,440 --> 00:23:45,479 Speaker 1: made an overall better jest experience. You set me up, 462 00:23:45,480 --> 00:23:48,520 Speaker 1: Amy for an easy segue. One of our favorite folks here, 463 00:23:48,560 --> 00:23:52,560 Speaker 1: friend of the program, Jessica Gilman over at Kager. You're 464 00:23:52,560 --> 00:23:54,960 Speaker 1: a big data as well. You you like your data. 465 00:23:55,520 --> 00:23:58,320 Speaker 1: The credit card allows you access to data. What are 466 00:23:58,359 --> 00:24:00,960 Speaker 1: you doing? What do you electing? How much more are 467 00:24:00,960 --> 00:24:03,639 Speaker 1: you're collecting about your customers these days? What are you 468 00:24:03,680 --> 00:24:05,560 Speaker 1: doing with it? And tell me if you can, if 469 00:24:05,600 --> 00:24:07,880 Speaker 1: you can project three to five years out, what will 470 00:24:07,920 --> 00:24:12,159 Speaker 1: you be utilizing the data for. So the data that 471 00:24:12,240 --> 00:24:16,879 Speaker 1: we're collecting, we're not collecting personal information on the credit card. UM. 472 00:24:17,200 --> 00:24:21,160 Speaker 1: It just helps us understand transactions and timing, and certainly 473 00:24:21,520 --> 00:24:24,160 Speaker 1: we were understanding already what we were selling. I think 474 00:24:24,160 --> 00:24:27,119 Speaker 1: for us it's more about mobile that the fact that 475 00:24:27,160 --> 00:24:29,760 Speaker 1: we've transitioned to I think four years ago we were 476 00:24:29,800 --> 00:24:33,080 Speaker 1: eight percent mobile tickets and now we're in the six 477 00:24:33,320 --> 00:24:36,920 Speaker 1: percent range. That that gives you an opportunity with people 478 00:24:37,000 --> 00:24:41,440 Speaker 1: using mobile tickets, so mobile parking, mobile tickets, transitioning to 479 00:24:41,560 --> 00:24:46,760 Speaker 1: doing mobile food and beverage, and ultimately retail understanding that 480 00:24:46,920 --> 00:24:49,560 Speaker 1: customer because you know, you could come in with a 481 00:24:49,760 --> 00:24:52,440 Speaker 1: with a hard ticket and we have no idea who 482 00:24:52,480 --> 00:24:55,240 Speaker 1: you are when you're in the building, right somebody could 483 00:24:55,240 --> 00:24:57,439 Speaker 1: buy ticket, give you a hard ticket and you're in. 484 00:24:58,320 --> 00:25:01,600 Speaker 1: By using mobile, we have the oportunity to understand what 485 00:25:01,640 --> 00:25:05,480 Speaker 1: people want and what habits they want and real time marketing. 486 00:25:05,520 --> 00:25:07,639 Speaker 1: So if you're somebody that comes in and likes to 487 00:25:07,640 --> 00:25:09,760 Speaker 1: go to the pro shop, they're more more likely to 488 00:25:09,800 --> 00:25:12,480 Speaker 1: send you an offer for the pro shop. UM, and 489 00:25:12,520 --> 00:25:15,200 Speaker 1: that's something that's valuable to you would be peak in 490 00:25:15,280 --> 00:25:17,399 Speaker 1: technology at all, Like if I happen to cross a 491 00:25:17,440 --> 00:25:19,800 Speaker 1: pro shop by get an alert like pay that T 492 00:25:19,920 --> 00:25:23,359 Speaker 1: shirt you were looking at is available more less speak 493 00:25:23,400 --> 00:25:25,680 Speaker 1: in technology, more the fact that we know that you're 494 00:25:25,680 --> 00:25:28,800 Speaker 1: in the building because you've used the TV Guarden app 495 00:25:28,800 --> 00:25:30,560 Speaker 1: and that's how you're managing your ticket to your food 496 00:25:30,560 --> 00:25:34,000 Speaker 1: and beverage. So we know you're here. So then it's 497 00:25:34,080 --> 00:25:35,880 Speaker 1: less that when you walk by the pro Shop, it's 498 00:25:35,920 --> 00:25:40,040 Speaker 1: more like, Okay, well we know, um, you know Joe 499 00:25:40,080 --> 00:25:42,080 Speaker 1: Smith is here, and Joe Smith likes to buy from 500 00:25:42,080 --> 00:25:44,360 Speaker 1: the pro Shop, but he hasn't. Let's send him Let's 501 00:25:44,359 --> 00:25:47,360 Speaker 1: send him an offer versus somebody else that comes in 502 00:25:47,760 --> 00:25:50,040 Speaker 1: that doesn't really go to the pro Shop but usually 503 00:25:50,040 --> 00:25:53,080 Speaker 1: buy stood and beverage. That you're more likely to make 504 00:25:53,119 --> 00:25:56,639 Speaker 1: an offer to them. So it's it's it's targeting and 505 00:25:56,680 --> 00:25:59,640 Speaker 1: making sure that people are getting something valuable while they're 506 00:25:59,640 --> 00:26:03,560 Speaker 1: here and understanding I think everybody everybody in sports at 507 00:26:03,600 --> 00:26:07,439 Speaker 1: once that three sixty view of that customer one again 508 00:26:07,640 --> 00:26:11,240 Speaker 1: for that value proposition to to to offer them something. 509 00:26:11,560 --> 00:26:14,240 Speaker 1: But also if you're if you need to sell tickets 510 00:26:14,280 --> 00:26:17,080 Speaker 1: or you're looking to um market to people, you're looking 511 00:26:17,119 --> 00:26:19,919 Speaker 1: to try to find people that are similar habits and 512 00:26:19,960 --> 00:26:23,600 Speaker 1: demographics and how granular, How granular do you guys go 513 00:26:23,960 --> 00:26:26,479 Speaker 1: If I if I buy a Patrise burger on Jersey, 514 00:26:26,600 --> 00:26:28,679 Speaker 1: do you I mean, do you mark me as, oh, 515 00:26:28,880 --> 00:26:30,639 Speaker 1: this is a Patrise Burger and find if they're doing 516 00:26:30,680 --> 00:26:34,840 Speaker 1: Charlie McAvoy former New Jersey Rocket. If I'm buying chicken nuggets, 517 00:26:34,880 --> 00:26:36,840 Speaker 1: do you know? Okay this this guy likes chicken nuggets. 518 00:26:36,880 --> 00:26:39,080 Speaker 1: How granule do you go on on on your preference 519 00:26:39,119 --> 00:26:42,720 Speaker 1: as a fans. So that's the we'd like to get 520 00:26:42,760 --> 00:26:46,960 Speaker 1: that granular. We're not exactly that granular today. I think 521 00:26:47,359 --> 00:26:51,200 Speaker 1: UM again, I think tickets and parking, UM, mobile, food 522 00:26:51,200 --> 00:26:53,280 Speaker 1: and beverage. I think we need to close the loop 523 00:26:53,280 --> 00:26:57,879 Speaker 1: with retail, um and and anything else, you know, other tickets. 524 00:26:57,920 --> 00:27:00,920 Speaker 1: So and even on that profile, you might be buying 525 00:27:01,359 --> 00:27:03,880 Speaker 1: you know, Brwin tickets and Charlie mclvoy, but you might 526 00:27:03,920 --> 00:27:07,760 Speaker 1: also come to w w E or something else. And 527 00:27:07,800 --> 00:27:10,280 Speaker 1: now we can add to the profile what other events 528 00:27:10,280 --> 00:27:12,000 Speaker 1: you like, and we can make sure we make those 529 00:27:12,000 --> 00:27:14,440 Speaker 1: offers for those other events to you. So it's not 530 00:27:14,560 --> 00:27:18,399 Speaker 1: just the team aspect for us, it's about all the 531 00:27:18,440 --> 00:27:20,840 Speaker 1: events that we have here, all right, Amy, we have 532 00:27:21,000 --> 00:27:24,960 Speaker 1: spoken here many times. Is Steve Paluka and with prospec 533 00:27:25,880 --> 00:27:28,480 Speaker 1: I don't think they're so happy with the yellow seats now, 534 00:27:28,520 --> 00:27:30,880 Speaker 1: I know they're just a tenant in the building. Are 535 00:27:30,920 --> 00:27:32,720 Speaker 1: they ever going to get some green seats for the 536 00:27:32,760 --> 00:27:35,840 Speaker 1: Celtics games? Well, let me put it this way. They're 537 00:27:35,880 --> 00:27:38,000 Speaker 1: not getting green seats, but we're going to have new 538 00:27:38,080 --> 00:27:44,320 Speaker 1: seats this summer. They neither black and gold or that's 539 00:27:44,359 --> 00:27:50,280 Speaker 1: not neutral. That's especially they technically have green seats today. 540 00:27:50,280 --> 00:27:54,000 Speaker 1: The club seats are green today, but um no, we're 541 00:27:54,000 --> 00:27:57,000 Speaker 1: going with a neutral color for the whole building. We're 542 00:27:57,040 --> 00:28:01,000 Speaker 1: replacing all of the seats this summer. Uh um and 543 00:28:01,400 --> 00:28:04,960 Speaker 1: you know, better seats again. You know we opened and 544 00:28:05,200 --> 00:28:07,680 Speaker 1: even though we replaced seats, this is part of our 545 00:28:07,720 --> 00:28:10,720 Speaker 1: transformation that you know, we're going to have, um that 546 00:28:10,800 --> 00:28:13,399 Speaker 1: seating project take place this summer. Are you going to 547 00:28:13,440 --> 00:28:15,679 Speaker 1: sell those seats because I bet you guys can make 548 00:28:15,720 --> 00:28:19,280 Speaker 1: a lot of money for big sporting fans. Well, so 549 00:28:19,320 --> 00:28:21,600 Speaker 1: it's interesting. So I was here when we sold the 550 00:28:21,600 --> 00:28:25,280 Speaker 1: old Boston Garden seats and those are actual seats, right, 551 00:28:25,359 --> 00:28:28,360 Speaker 1: it's the top and the bottom and they're connected. These 552 00:28:28,400 --> 00:28:30,480 Speaker 1: seats are our seats. I'm not sure if all the 553 00:28:30,480 --> 00:28:33,680 Speaker 1: other arena seats today are not a full seat like 554 00:28:33,920 --> 00:28:37,480 Speaker 1: there's a back and there's a bottom. And so I've 555 00:28:37,480 --> 00:28:39,600 Speaker 1: talked to season ticket owners and people about what would 556 00:28:39,600 --> 00:28:42,680 Speaker 1: you be interested in the backs? Because you know they 557 00:28:42,720 --> 00:28:44,520 Speaker 1: might have your number on it. You know that you 558 00:28:44,560 --> 00:28:47,560 Speaker 1: were lo Juan Row fifteen, seat five and we have 559 00:28:47,720 --> 00:28:50,720 Speaker 1: your seat five. But we won't be selling the whole 560 00:28:50,720 --> 00:28:53,800 Speaker 1: seats because it's not constructed that way. It's not an 561 00:28:53,760 --> 00:28:58,880 Speaker 1: actual piece meal seats. I'm not sure anybody's buying the bottoms, 562 00:28:58,920 --> 00:29:01,840 Speaker 1: but I think people will buy ebacts. Okay. And if 563 00:29:01,920 --> 00:29:03,800 Speaker 1: I end on this, just because we have a lot 564 00:29:03,800 --> 00:29:06,320 Speaker 1: of listeners in New York, we have a lot of 565 00:29:06,360 --> 00:29:10,080 Speaker 1: arenas here. We have Madison Square, Garden, Barkley Center, Pudential Centator, Newark, 566 00:29:10,400 --> 00:29:14,160 Speaker 1: Nassau Coliseum on Long Island, and yet another one coming online. 567 00:29:14,800 --> 00:29:18,360 Speaker 1: How difficult is it going to be for a new arena? 568 00:29:19,400 --> 00:29:22,240 Speaker 1: Uh so are you talking about the Belmont? Yes, the 569 00:29:22,280 --> 00:29:24,640 Speaker 1: New York Islanders are proposed arena in Belmont. We got 570 00:29:24,640 --> 00:29:26,920 Speaker 1: we got a lot of competition already. Just curious your take. 571 00:29:27,160 --> 00:29:31,360 Speaker 1: Would you would you want to be part of that project? Uh? Well, one, 572 00:29:31,400 --> 00:29:34,040 Speaker 1: I think it's a fantastic project for the Islanders, But 573 00:29:34,240 --> 00:29:37,640 Speaker 1: um I guess I'm fortunate that we're the largest arena 574 00:29:37,680 --> 00:29:41,160 Speaker 1: New England and I probably and I like it that way. Um, 575 00:29:41,280 --> 00:29:44,720 Speaker 1: because when you're routing concerts, uh, and you know we've 576 00:29:44,720 --> 00:29:47,760 Speaker 1: had record concerts here, forty five concerts in the past 577 00:29:47,840 --> 00:29:51,520 Speaker 1: two years. I'm sure there's competition for those concerts. How 578 00:29:51,520 --> 00:29:54,040 Speaker 1: many are going to play in that market? Um. The 579 00:29:54,080 --> 00:29:57,360 Speaker 1: team perspective, I think you know, those Islanders fans are 580 00:29:57,360 --> 00:29:59,240 Speaker 1: going to go there. That's not I don't think they're 581 00:29:59,240 --> 00:30:01,080 Speaker 1: fighting for team fans. I think it's going to be 582 00:30:01,120 --> 00:30:03,520 Speaker 1: the other of it, the ancillary businesses around the non 583 00:30:03,560 --> 00:30:06,520 Speaker 1: game nights, correct, correct, And you know what, and that's 584 00:30:06,520 --> 00:30:10,160 Speaker 1: why I think like we're you know, building the Hubb 585 00:30:10,160 --> 00:30:13,720 Speaker 1: on Causeway. That retail development. I think that's that's the 586 00:30:13,800 --> 00:30:16,240 Speaker 1: trend for most of the teams today, Right, You've got 587 00:30:16,280 --> 00:30:19,000 Speaker 1: to have more than just the arena. So you know, 588 00:30:19,320 --> 00:30:22,680 Speaker 1: we have the largest grocery store in Boston. We have restaurants, 589 00:30:22,680 --> 00:30:26,560 Speaker 1: we have movie theater, we have hotel, um, hotel, office space, 590 00:30:26,680 --> 00:30:31,400 Speaker 1: residential like that. That's the value proposition for those arenas 591 00:30:31,440 --> 00:30:33,600 Speaker 1: going forward. So I don't know, you know, if that's 592 00:30:33,600 --> 00:30:36,240 Speaker 1: part of Belmont's but that's that's a differentiator for sure. 593 00:30:36,520 --> 00:30:38,760 Speaker 1: So if bar here wants to buy one of those seatbacks, 594 00:30:38,800 --> 00:30:42,360 Speaker 1: what's it going to cost him. I'm sure that I 595 00:30:42,480 --> 00:30:45,760 Speaker 1: had a good deal for you. Throw in a Bill 596 00:30:45,840 --> 00:30:50,600 Speaker 1: Russell jersey and we're good. Amy Laddimer, President TV Garden, 597 00:30:50,640 --> 00:30:54,560 Speaker 1: thanks so much for joining us. Thank you guys. You know, guys, 598 00:30:54,760 --> 00:30:58,920 Speaker 1: one thing I finally have learned about what happens so 599 00:30:59,040 --> 00:31:02,040 Speaker 1: that when you have a hockey game and a basketball 600 00:31:02,040 --> 00:31:05,560 Speaker 1: game and you gotta put the parquet floor on top 601 00:31:05,640 --> 00:31:08,840 Speaker 1: of the ice, because that happened sometimes You've really never 602 00:31:08,880 --> 00:31:12,760 Speaker 1: googled this before, Like don't you remember sometimes where they 603 00:31:12,760 --> 00:31:16,520 Speaker 1: did that and the floor began to swear the conversation 604 00:31:16,640 --> 00:31:18,800 Speaker 1: and they had to clean it up this So I'm like, 605 00:31:18,840 --> 00:31:20,719 Speaker 1: how do you do it so it doesn't melt and 606 00:31:20,800 --> 00:31:24,080 Speaker 1: you don't have that problem? And Amy explain how you 607 00:31:24,120 --> 00:31:26,440 Speaker 1: do it. There's a little layer like a kind of 608 00:31:26,480 --> 00:31:29,760 Speaker 1: like a sandwich cement sement layer. Yeah, and then you 609 00:31:29,800 --> 00:31:32,280 Speaker 1: have the the kind of the black thing, the tarp 610 00:31:32,400 --> 00:31:35,360 Speaker 1: thing that goes in between the ice and in the park. 611 00:31:35,480 --> 00:31:37,680 Speaker 1: I think that's the technical term for that. That's that's 612 00:31:37,720 --> 00:31:42,520 Speaker 1: that's the I love that in Boston because of it, 613 00:31:42,640 --> 00:31:45,600 Speaker 1: Like the months are just blacked out, and there's like 614 00:31:45,800 --> 00:31:48,479 Speaker 1: we're taking risks, like we may have to call Share 615 00:31:49,000 --> 00:31:52,800 Speaker 1: and say, you know, sorry, but the Dano Charis scored 616 00:31:52,800 --> 00:31:55,240 Speaker 1: a goal last night and we're coming back to Boston, 617 00:31:55,320 --> 00:31:58,920 Speaker 1: you know. Yeah. I mean it's a bit like how 618 00:31:59,000 --> 00:32:01,760 Speaker 1: much everything you try to be prepped and scripted. Of 619 00:32:01,760 --> 00:32:04,600 Speaker 1: course that's what you're trying to do, but in reality, 620 00:32:04,640 --> 00:32:07,080 Speaker 1: you see, it's a bit of a juggling act because 621 00:32:07,120 --> 00:32:10,080 Speaker 1: you're doing sports. You just don't know. Four games, five games, 622 00:32:10,080 --> 00:32:13,280 Speaker 1: seven games, you don't know. So you do the best 623 00:32:13,320 --> 00:32:15,600 Speaker 1: you can. You take some risks, you look where you can, 624 00:32:15,680 --> 00:32:18,600 Speaker 1: and sometimes it works out for you, and sometimes you 625 00:32:18,680 --> 00:32:22,040 Speaker 1: have to call Share. I love when we have guests 626 00:32:22,040 --> 00:32:24,640 Speaker 1: that describe parts of their job that you know, people 627 00:32:24,680 --> 00:32:26,320 Speaker 1: even us who know a lot of about those business 628 00:32:26,360 --> 00:32:27,760 Speaker 1: might not think about all the time, but when they 629 00:32:27,800 --> 00:32:29,640 Speaker 1: say it, you know, makes total sense. And I thought 630 00:32:29,640 --> 00:32:31,760 Speaker 1: Amy did a really good job with that. The idea 631 00:32:31,760 --> 00:32:34,720 Speaker 1: I had never thought about whether an arena has a 632 00:32:34,760 --> 00:32:37,200 Speaker 1: preference of going from hockey to basketball or basketball to 633 00:32:37,280 --> 00:32:40,680 Speaker 1: hockey in terms of ice conditions, etcetera. Um the idea 634 00:32:40,760 --> 00:32:43,920 Speaker 1: that Bruins fans show up earlier than than Celtics fans 635 00:32:43,960 --> 00:32:48,440 Speaker 1: because a goal matters a lot more. The gelato sales 636 00:32:48,480 --> 00:32:51,160 Speaker 1: for basketball but not hockey. Uh, there was a lot 637 00:32:51,200 --> 00:32:53,080 Speaker 1: in there, the time of day and how that matters 638 00:32:53,120 --> 00:32:55,840 Speaker 1: for what you're selling from a concession and the merchandise standpoint. 639 00:32:55,960 --> 00:32:57,640 Speaker 1: There's a lot in there that makes a lot of sense. 640 00:32:57,640 --> 00:32:59,440 Speaker 1: But but I don't think average sports fans or even 641 00:32:59,480 --> 00:33:01,440 Speaker 1: myself really think that much about I want to make 642 00:33:01,440 --> 00:33:03,960 Speaker 1: it a mission of mine to find out, or force 643 00:33:04,040 --> 00:33:06,200 Speaker 1: Amy and everybody else up there, to find out what 644 00:33:06,360 --> 00:33:08,960 Speaker 1: is the gelato thing? Can we get the gelato? Why 645 00:33:09,000 --> 00:33:12,959 Speaker 1: can't we? How do we find out why that gelato disparity? 646 00:33:13,120 --> 00:33:16,320 Speaker 1: The temperature feels like it's colder in the ring for 647 00:33:16,320 --> 00:33:19,200 Speaker 1: the hockey game. That sounds like the obvious, but you're 648 00:33:19,200 --> 00:33:22,240 Speaker 1: also playing in winter for basketball to not But it's 649 00:33:22,280 --> 00:33:24,920 Speaker 1: a gelato. I mean you bypasser gelatto sound like, gotta 650 00:33:24,920 --> 00:33:27,880 Speaker 1: get me some gelatto. It's not that cold, you gotta 651 00:33:27,880 --> 00:33:29,640 Speaker 1: sweat shirt on. I've been to plenty of hockey games. 652 00:33:29,640 --> 00:33:33,200 Speaker 1: It's not sub freezing. Maybe there's a subconscious you're watching 653 00:33:33,240 --> 00:33:37,000 Speaker 1: men perform in tank tops and sweating, and that makes 654 00:33:37,040 --> 00:33:42,720 Speaker 1: you feel than if you're watching men not sweating, necessarily fantastic. 655 00:33:42,760 --> 00:33:50,160 Speaker 1: But I want an answer amy you're unnoticed or anybody psychologist. 656 00:33:50,440 --> 00:33:53,360 Speaker 1: I want an answer as to why there's more gelato 657 00:33:53,480 --> 00:33:58,719 Speaker 1: during the Celtics game. Feel better to be number one 658 00:33:58,760 --> 00:34:00,840 Speaker 1: than number five? Where not m Because of Mike, we 659 00:34:00,880 --> 00:34:02,280 Speaker 1: have a chance to go for three in a row, 660 00:34:02,280 --> 00:34:04,280 Speaker 1: because numbers at a good time. When I first started 661 00:34:04,280 --> 00:34:07,640 Speaker 1: wearing the number, I would just happy and floomberg. Business 662 00:34:07,720 --> 00:34:10,839 Speaker 1: of sports. The number of the week, number of the week. 663 00:34:11,200 --> 00:34:14,600 Speaker 1: Now it's two. Two numbers are the numbers two? There 664 00:34:14,600 --> 00:34:20,840 Speaker 1: are two numbers six to four. That's six t o 665 00:34:21,880 --> 00:34:26,360 Speaker 1: four sound odds because that would be three short stop 666 00:34:26,400 --> 00:34:30,919 Speaker 1: to second basement traml to Whittaker, that was very good. 667 00:34:31,640 --> 00:34:37,080 Speaker 1: Wrong anyway, I'll give you a hint. We talked about 668 00:34:37,120 --> 00:34:41,800 Speaker 1: this earlier this week as as as our listeners. Now, No, 669 00:34:42,000 --> 00:34:45,839 Speaker 1: I do my emails while lipping is waxing poetics. I'm 670 00:34:45,880 --> 00:34:52,520 Speaker 1: not sure that's helping me right black out. I don't know, 671 00:34:52,560 --> 00:34:55,560 Speaker 1: but I got remember. We had a question. We put 672 00:34:55,600 --> 00:35:00,239 Speaker 1: it on data versus data. Do you say data or 673 00:35:00,280 --> 00:35:07,319 Speaker 1: do you say data data? Six ten people say data data, 674 00:35:07,400 --> 00:35:12,799 Speaker 1: And that's what Amy uses say data, I was just 675 00:35:13,280 --> 00:35:16,880 Speaker 1: I was your first respondent. I would call that a success. 676 00:35:16,920 --> 00:35:18,960 Speaker 1: I would call that a successful Twitter. That is a 677 00:35:18,960 --> 00:35:25,720 Speaker 1: successful Twitter. It worked. I was surprised, aging Darren Revel. Hey. 678 00:35:25,760 --> 00:35:29,439 Speaker 1: This has been the Bloomberg Business of Sports podcast. Michael Barr, 679 00:35:29,440 --> 00:35:32,200 Speaker 1: along with Scott Sashnik and Evan no Wie Williams. We 680 00:35:32,239 --> 00:35:34,840 Speaker 1: are here each and every Monday, Wednesday and Thursday exploring 681 00:35:34,880 --> 00:35:37,359 Speaker 1: the world of money and sports. Join us again next 682 00:35:37,400 --> 00:35:40,000 Speaker 1: week when we speak with the biggest and brightest in 683 00:35:40,040 --> 00:35:42,920 Speaker 1: the sports business industry. You're listening to Bloomberg Business of 684 00:35:42,960 --> 00:35:46,680 Speaker 1: Sports on Bloomberg Radio around the world and online where 685 00:35:46,680 --> 00:35:47,560 Speaker 1: you get your projects