WEBVTT - 50 Cent is a Marketing Genius: He Made 'Power' Bigger Than 'Empire' by Creating a Fake Beef

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will.

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<v Speaker 2>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 3>So this is this is pretty incredible.

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<v Speaker 4>So you got the power, money, your stashion, but the

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<v Speaker 4>music money starts to pick up.

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<v Speaker 3>Yes, me and my beds out.

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<v Speaker 4>Yes, now you're watching this, so to talk about watching

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<v Speaker 4>the growth of that record growth and the type of

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<v Speaker 4>money that that brought. Because now everybody's streaming, it's perfect

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<v Speaker 4>time for you.

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<v Speaker 5>So the record so in my Bed actually got hot

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<v Speaker 5>during COVID.

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<v Speaker 3>Yep.

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<v Speaker 5>So during COVID, everybody's making videos about in my Bed.

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<v Speaker 5>Everybody's doing this, about whatever. So many people knew that

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<v Speaker 5>it was you. When I first heard that, I know

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<v Speaker 5>it was you.

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<v Speaker 3>Yeah, yeah, yeah. A lot of people didn't know. A

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<v Speaker 3>lot of people know, but then they started shazaming.

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<v Speaker 5>Then the video came out and people were like, yo,

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<v Speaker 5>he's really he really does this, you know what I mean.

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<v Speaker 3>And before In my Bed I had another record called

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<v Speaker 3>Love Love Rhythm.

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<v Speaker 5>Yeah, so it was like, okay, he did it, he

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<v Speaker 5>did it once, Oh, he did it again. So it

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<v Speaker 5>became that and I structured my deal with Empire where

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<v Speaker 5>it's not an artist deal. I was more of a partnership.

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<v Speaker 5>So a lot of the money that I make independently

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<v Speaker 5>comes to me, you know. So during this time, so

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<v Speaker 5>my streams are hitting going crazy, it's going in there

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<v Speaker 5>and I'm still able to do shows. But if I was,

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<v Speaker 5>if I was too, if I was with a major

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<v Speaker 5>at the time, I would have seen way less money,

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<v Speaker 5>you know. So again it was a situation where I

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<v Speaker 5>kind of bet on myself because we skipped over the

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<v Speaker 5>fact that your fifty had let me out my deal.

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<v Speaker 3>So yeah, two thousand and seventeen, twenty eighteen, so he

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<v Speaker 3>had let me out my deal.

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<v Speaker 6>How long was the deal supposed to be for?

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<v Speaker 5>No, it was I think three albums, three albums with

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<v Speaker 5>fifth and.

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<v Speaker 6>You did one album.

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<v Speaker 3>I did one.

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<v Speaker 5>You just told them, Yeah, I told him, like, listen, man,

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<v Speaker 5>I want to I want to bet on myself, you know.

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<v Speaker 5>And I feel like and during that time, there was

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<v Speaker 5>a lot of he was changing a lot with the

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<v Speaker 5>with the label.

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<v Speaker 3>It was hit fired everybody.

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<v Speaker 5>So there wasn't anything really tangible for me to stay there,

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<v Speaker 5>and he didn't want me to stay there, knowing that

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<v Speaker 5>he was going through changes.

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<v Speaker 3>You never made it till you owe me Monday. So

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<v Speaker 3>that's good. You never you never part of that series

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<v Speaker 3>where you owe me.

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<v Speaker 5>Oh no, no, no, he made I don't know if

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<v Speaker 5>you remember, but he was like, oh, I owe him money.

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<v Speaker 3>You remember that, yes.

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<v Speaker 5>But so okay, So that was actually a marketing again,

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<v Speaker 5>his marketing genius man. So he let me out my situation.

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<v Speaker 5>But any if if you do any deal, obviously a

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<v Speaker 5>label is going to put up money that they loan

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<v Speaker 5>you to make whatever, and then you owe them back

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<v Speaker 5>through your mechanicals. So we had a situation where he

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<v Speaker 5>had put up about in four years, you put up

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<v Speaker 5>and maybe like two hundred and fifty thousand, three hundred

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<v Speaker 5>thousand investments in terms of videos and and shows and

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<v Speaker 5>da da da da da. So he just made sure

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<v Speaker 5>that I paid it off through my mechanicals with Empire.

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<v Speaker 5>So it was it's really nothing, you know anything. But

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<v Speaker 5>he was like, bruh, this is how I'm going to

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<v Speaker 5>market you. I'm going to say I want to punch

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<v Speaker 5>you in your face at least twenty five times, and

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<v Speaker 5>I'm gonna say this, and they got the number one

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<v Speaker 5>album in the country and but I'm gonna say I'm

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<v Speaker 5>going to punch you in your face and break your

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<v Speaker 5>nose and this. So I'm like, bro, what why why

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<v Speaker 5>He's a trust me, Bro, it's gonna work. Bro, it's

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<v Speaker 5>gonna work. It's gonna work. So he's like, yo, teams,

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<v Speaker 5>he's gonna call you the next day. Da da da

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<v Speaker 5>da da. And at the.

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<v Speaker 3>Time, my album was number one on the R and

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<v Speaker 3>B charts.

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<v Speaker 5>But it was you know, it starts off for three

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<v Speaker 5>four days and it could fall off, but with him

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<v Speaker 5>doing that, it made people be like, yo, he's we

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<v Speaker 5>got a number one album. Well let me go check

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<v Speaker 5>this second. And it stayed number one for about another

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<v Speaker 5>two weeks. So it was brilliant. That's how That's what

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<v Speaker 5>actually broke love rhythm, you know what I mean. But

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<v Speaker 5>so I was able to pay that back off through

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<v Speaker 5>my mechanicals and you know, get out of that situation.

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<v Speaker 3>So but it was it.

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<v Speaker 6>Was dope mechanicals. What does that mean?

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<v Speaker 5>So the money that you make from streams, the money

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<v Speaker 5>that you make from airplay, the money that you make

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<v Speaker 5>from publishing everything that's from title Pandora. Every time you

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<v Speaker 5>get a stream so basically one hundred and fifty streams,

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<v Speaker 5>usually one hundred and fifty streams equates to like one dollar.

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<v Speaker 5>So so if you get five hundred, if you get

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<v Speaker 5>about it takes about seventy five million streams in total

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<v Speaker 5>to go go.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:07:04.880 --> 0:07:08.680
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:07:08.920 --> 0:07:13.040
<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

0:07:13.120 --> 0:07:17.040
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:07:17.120 --> 0:07:20.880
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:07:20.920 --> 0:07:24.520
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:07:24.520 --> 0:07:29.320
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:07:29.360 --> 0:07:32.880
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:07:32.960 --> 0:07:36.160
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:07:36.240 --> 0:07:40.080
<v Speaker 1>are here illegally, your next you will be fined nearly

0:07:40.200 --> 0:07:44.200
<v Speaker 1>one thousand dollars a day, imprisoned, and deported, you will

0:07:44.240 --> 0:07:47.880
<v Speaker 1>never return. But if you register using our CBP home

0:07:47.920 --> 0:07:51.320
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:07:51.680 --> 0:07:56.400
<v Speaker 1>Do what's right. Leave now. Under President Trump America's laws,

0:07:56.600 --> 0:07:58.600
<v Speaker 1>border and families will.

0:07:58.400 --> 0:08:01.920
<v Speaker 2>Be protected sponsored by Unite Space, Department of Homeland Security pools.

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<v Speaker 5>So that's the thing. So you do the seventy five

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<v Speaker 5>million divided by one point fifty. I think it's about

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<v Speaker 5>five hundred thousand. So that's how they break it up.

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<v Speaker 5>So they break it up with definitely like getting So

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<v Speaker 5>that's why it's so important to get your your your

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<v Speaker 5>your your songs on Spotify, get your songs on Apple Music.

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<v Speaker 5>All these things are super important because you need to

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<v Speaker 5>be on these these playlists to get to get your

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<v Speaker 5>streams up.

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<v Speaker 3>So that's what it was.

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<v Speaker 5>So I was getting whenever I make the money from that,

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<v Speaker 5>I'd have to give a portion to him. So we

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<v Speaker 5>had like a twenty five percent split, so he'll get

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<v Speaker 5>twenty five percent of whatever came in until it's paid back.

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<v Speaker 7>That's so when you're having that conversation with fifty, yeah,

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<v Speaker 7>I wan, So he says this is the plan. Yeah,

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<v Speaker 7>it's going to help. But then when he's relaying it's

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<v Speaker 7>messaged on social media. He's not joking, like people don't know.

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<v Speaker 6>What's a joke. Yeah, they think it's serious. Yeah yeah,

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<v Speaker 6>so hey, how is that for you? Like people people

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<v Speaker 6>can't like yo, okay like what they can say?

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<v Speaker 5>Yeah people yo, bro, no even snoop call. He was like, Bro,

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<v Speaker 5>I'll pay your debt for you.

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<v Speaker 6>Bro.

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<v Speaker 3>I don't want you to have these problems. I approach,

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<v Speaker 3>it's good. We're just playing. He's like, oh ship okay, cool, bro,

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<v Speaker 3>make sure you're good man. I know how fifty get Bro.

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<v Speaker 5>You got to see him every day to all ship

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<v Speaker 5>and we're still filming the.

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<v Speaker 3>Show about to get killed than we thought.

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<v Speaker 5>Yeah, yeah, so it was it was it was crazy man,

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<v Speaker 5>because again it's him just doing his thing.

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<v Speaker 3>But you have to deal with that.

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<v Speaker 5>I was like, yo, you're good, Like Jamie called me, like, Yo,

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<v Speaker 5>you're good, bro, Like I can give you fifty from

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<v Speaker 5>power fixed.

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<v Speaker 6>So like the mind of fifty cent.

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<v Speaker 7>Right, Yeah, let's talk about this for a minute, because

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<v Speaker 7>I'm sure you've seen it, you've been around it.

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<v Speaker 3>Yeah.

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<v Speaker 7>How strategic because we see him do these things a lot? Yeah,

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<v Speaker 7>how strategic is he as a person? Because, like I

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<v Speaker 7>said on the outside, it just looks like, oh, fifty

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<v Speaker 7>just being fifty.

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<v Speaker 6>He going off on this person, going off on that person.

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<v Speaker 3>Everything everything I knew.

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<v Speaker 5>I realized the man was a marketing unius bro when

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<v Speaker 5>he sat us all down, he sat the cast down.

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<v Speaker 5>And this is when we were filming season two, and

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<v Speaker 5>he was like, yo, Empire, they on Fox, they got

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<v Speaker 5>the big bag. We can't compete with them with their

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<v Speaker 5>marketing and their promotion and advertisement.

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<v Speaker 3>We're on starts. We cannot compete.

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<v Speaker 5>But I'm going to start a beef with them that

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<v Speaker 5>they have to mention us every time.

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<v Speaker 3>They get interviewed.

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<v Speaker 5>So I'm going to go straight for Taraji, I'm gonna

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<v Speaker 5>go straight for Terrence. I'm going to go straight for

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<v Speaker 5>everybody and make whoever's the interviewer ask about did you

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<v Speaker 5>hear what fifty said about power being better and everything?

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<v Speaker 3>So I saw how he attached himself to one.

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<v Speaker 5>Hundred million dollar promotion and it put us like this

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<v Speaker 5>the pit, like, oh, what's better?

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<v Speaker 6>Power? Empire?

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<v Speaker 5>And I saw him create that and like so it

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<v Speaker 5>was like a Monday he said, I'm gonna go sit

0:10:56.000 --> 0:10:57.640
<v Speaker 5>down with I forgot who he was, and it was

0:10:57.679 --> 0:11:01.199
<v Speaker 5>went by Wednesday, it was hour and this to a

0:11:01.280 --> 0:11:05.199
<v Speaker 5>point where Taraji's going crazy about fifth Terrence is going crazy,

0:11:05.360 --> 0:11:06.880
<v Speaker 5>and it was just like wow, like, you guys don't

0:11:06.960 --> 0:11:11.240
<v Speaker 5>understand that this man really just is playing with you strategically,

0:11:11.800 --> 0:11:14.600
<v Speaker 5>and now we are now in competition with y'all and

0:11:14.720 --> 0:11:16.720
<v Speaker 5>every time you do something you have to mention.

0:11:16.600 --> 0:11:19.000
<v Speaker 6>That and your name is automatically automatically because.

0:11:19.200 --> 0:11:20.480
<v Speaker 3>Your fifty cents show Power.

0:11:20.520 --> 0:11:23.920
<v Speaker 5>He was saying that fifty cent said this about your show,

0:11:24.040 --> 0:11:25.040
<v Speaker 5>not better, being and better.

0:11:25.280 --> 0:11:26.840
<v Speaker 3>So everybody's like, what show is this to that?

0:11:26.880 --> 0:11:29.720
<v Speaker 5>Because at the time Power wasn't people found out about

0:11:29.760 --> 0:11:34.560
<v Speaker 5>Power for real, like maybe season like they didn't.

0:11:34.320 --> 0:11:36.199
<v Speaker 3>Watch it when it was on. Did you watch it

0:11:36.240 --> 0:11:36.800
<v Speaker 3>when it was first?

0:11:37.360 --> 0:11:39.120
<v Speaker 6>I watched the first thought it was season two.

0:11:39.160 --> 0:11:41.480
<v Speaker 3>I feel like that's that's when it really like so

0:11:41.640 --> 0:11:45.000
<v Speaker 3>that's when he went to Miami. Yeah, that's two.

0:11:45.080 --> 0:11:47.760
<v Speaker 6>Three was Miami yet that was mine.

0:11:47.760 --> 0:11:50.520
<v Speaker 5>That was one of my first first episodes with Angela.

0:11:50.640 --> 0:11:53.280
<v Speaker 5>Yeah yeah, yeah yeah, So that's when it took off.

0:11:53.320 --> 0:11:56.640
<v Speaker 5>So it became that because of now we tied to

0:11:56.720 --> 0:11:58.839
<v Speaker 5>one hundred million dollars marketing.

0:11:58.440 --> 0:12:00.680
<v Speaker 3>Plane gorilla marketing, real marketing.

0:12:03.600 --> 0:12:04.120
<v Speaker 6>That you have.

0:12:10.720 --> 0:12:14.400
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:12:14.400 --> 0:12:18.199
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:12:18.440 --> 0:12:22.600
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:12:22.640 --> 0:12:26.560
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:12:26.640 --> 0:12:30.400
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:12:30.440 --> 0:12:34.040
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:12:34.040 --> 0:12:38.840
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:12:38.880 --> 0:12:42.440
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:12:42.480 --> 0:12:45.680
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:12:45.760 --> 0:12:49.640
<v Speaker 1>are here illegally, your next you will be fined nearly

0:12:49.720 --> 0:12:53.720
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:12:53.760 --> 0:12:57.400
<v Speaker 1>never return. But if you register using our CBP home

0:12:57.440 --> 0:13:00.840
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:13:01.200 --> 0:13:05.920
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:13:06.120 --> 0:13:08.080
<v Speaker 1>border and families.

0:13:07.720 --> 0:13:08.560
<v Speaker 6>Will be protected.

0:13:08.640 --> 0:13:10.800
<v Speaker 2>Sponsored by the United States Department of Homeland Security,