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Speaker 2: All right, guys, welcome back, Lisia. Yeah, yeah, we got
Speaker 2: a very special episode today.
Speaker 3: Atlanta has always been good.
Speaker 2: To Atlanta is like a second home for that's a fact.
Speaker 2: Everybody knows that we're from New York, but we travel
Speaker 2: a lot to Atlanta, and one of our Partnershot the Mike,
Speaker 2: is in Atlanta, so you know, yeah, so we got
Speaker 2: a direct pipeline to Atlanta, so we got one of
Speaker 2: Atlanta's Oh are you from Atlanta? Originally?
Speaker 3: I'm from New Jersey originally Willingboro.
Speaker 2: Okay, yeah, for sure, all right, like everybody else, nobody. So,
Speaker 2: David Shan's interesting guy. He's an entrepreneur, he's an author.
Speaker 2: He uh is the head of an event that we're
Speaker 2: actually going to be a part of, Real Social Pool conference.
Speaker 2: He teaches people how to become entrepreneurs. He has a podcast,
Speaker 2: he does branding, he's always on social.
Speaker 3: Media, mindset tailoring like that. Yeah, I appreciate that we
Speaker 3: coined that like that.
Speaker 2: He's a real renaissance man. And if you're on social
Speaker 2: media and you've seen him with the director's chair eating dorito.
Speaker 4: One day you cheated on you had like cheetos, I said, yo,
Speaker 4: what you're doing.
Speaker 5: Yeah, but here's the thing. What are my homegirls? She said, Yo,
Speaker 5: I know somebody at Cheetos just make a video.
Speaker 2: For say no more.
Speaker 5: I'm not married to no like rap snacks, high at
Speaker 5: legs anything. Look, if it's a if you got a
Speaker 5: black owned celery company, got the same crutch.
Speaker 2: With Yes, So David, he's an entrepreneur and a true
Speaker 2: renaissance man. So before we start, thank you for joining us.
Speaker 2: Appreciate it, thanks for having me coming up. Really, welcome
Speaker 2: to the green room.
Speaker 3: Y'all been waiting to be a e y L alumni.
Speaker 3: Y'all made that a thing. Y'all made it.
Speaker 4: Appreciate that we were led the last time. You were like, Yo,
Speaker 4: I'm gonna be alumnus, man, I know it.
Speaker 3: Yeah, I just want to be in a conversation.
Speaker 5: I know everybody's gonna listen and watch and all that,
Speaker 5: but I like, because everybody's like, yeah, we got this alumni, I.
Speaker 2: Just want to be in the welcome So yeah, So
Speaker 2: before we start, I want to get your backstory because
Speaker 2: I think it's interesting, especially for people that are struggling.
Speaker 2: As far as we talk about business a lot and
Speaker 2: a lot of times people feel like it's a pipe
Speaker 2: dream as far as becoming an entrepreneur business owner. You know,
Speaker 2: you're working a nine to five job and you just
Speaker 2: barely making ends meet. Being an entrepreneur it seems like
Speaker 2: a million miles away, right, But that's kind of your
Speaker 2: story used to working the cheesecake factory, right anything you
Speaker 2: became So can you outline that?
Speaker 3: Absolutely? Absolutely so.
Speaker 5: When I've been trying to be an entrepreneur for a
Speaker 5: long time, I mean since I was a kid where
Speaker 5: I was raking leaves at my house and I look
Speaker 5: across the street and my neighbor has leaves on the
Speaker 5: lawn on it, and I'm like, yo, I really like
Speaker 5: the fact that the leaves look real pretty on the lawn.
Speaker 5: But for some reason, my dad makes me rake my leaves,
Speaker 5: but I go knock on the door. I'm like, yo,
Speaker 5: I like the beauty of the colors, but do you
Speaker 5: not like the fact that leaves.
Speaker 3: Are on your lawn?
Speaker 5: She said no, I mean I just don't feel like
Speaker 5: doing it. I'm like, yo, I gotta rake. What's up?
Speaker 3: So but fast forward, you know, try and fail.
Speaker 5: And I don't want to say fail because everything that
Speaker 5: didn't work out through my journey helped me in this
Speaker 5: right here. So the final straw was working at the
Speaker 5: cheesecake factory and this is what happened. It's cool story.
Speaker 5: My birthday's coming up and I've been at cheesecake factory
Speaker 5: for a little while and I'm cutting bread from my
Speaker 5: table and this girl comes up to me and says, yo,
Speaker 5: what are you gonna do for your birthday this year?
Speaker 5: Because my birthday was coming up, I was like, I
Speaker 5: don't know, I ain't thinking about it. She said, let's
Speaker 5: go back to the club we went to last year.
Speaker 5: And I'm like, She's like, everybody had a good time,
Speaker 5: everybody came out. I'm like, all right, bet, let's do it.
Speaker 5: So this weekend, let's go. But she walked away. You
Speaker 5: ever watched one of those movies where like the the
Speaker 5: whole room gets dark, there's like a spotlight on one character,
Speaker 5: you know what I'm saying. The music starts playing, and
Speaker 5: I'm like reflecting in this moment. I'm like, yo, I'm
Speaker 5: about to celebrate my birthday with the same people at
Speaker 5: the same place, working at the same job, and nothing
Speaker 5: wrong with those things, right. But I get home and
Speaker 5: I'm driving home in the same car was a I
Speaker 5: think it was a ninety six Toyota Corolla, I want
Speaker 5: to say, and I take my money my tips for
Speaker 5: the day, put it in the bank, and I realized
Speaker 5: that my bank balance was like a little bit over negative.
Speaker 5: Like me putting the money in got it over negative,
Speaker 5: just clear it. But it was a moment from the
Speaker 5: year before where that same I had like deja vu.
Speaker 5: I'm like, yo, around my birthday. This year, the same
Speaker 5: exact thing happened. So for twelve months, nothing's changed with
Speaker 5: my age. I was in the same exact position, and
Speaker 5: I said, Yo, something's got to change, something's got to change.
Speaker 5: But my problem was, how were you. I was twenty
Speaker 5: five when I started. I was twenty five when I
Speaker 5: started my business, so I think, look back, I've always
Speaker 5: been ambitious, but I never sit long enough to let
Speaker 5: something grow.
Speaker 3: I try something, it starts a little bit, then I just.
Speaker 5: Get like the shiny object syndrome and start something else.
Speaker 5: And this is the first time I said, Yo, that's enough,
Speaker 5: and I was trying to really build something.
Speaker 2: So all right, so you get through the epiphany and
Speaker 2: then so your first business that you start is the kiosk.
Speaker 3: So I was.
Speaker 5: I was building a T shirt brand called Sleep is
Speaker 5: for Suckers, geared to it. I still have it and
Speaker 5: it's still doing well. But Sleep is for suckers geared
Speaker 5: towards entrepreneurship and people that lose sleep doing.
Speaker 3: What they love.
Speaker 5: Because I'm trying to figure out what is the best
Speaker 5: time to build this business because I'm working eight to
Speaker 5: ten hour shifts.
Speaker 3: I spill still. You know, I had some.
Speaker 5: Church obligations with my mom and stuff like that, and
Speaker 5: I'm like, the only time that I could really build
Speaker 5: his businesses after work. So I work all day on
Speaker 5: my job and all night on my dream trying to
Speaker 5: build something and just came up with the trade sleep
Speaker 5: is for Suckers because that was the time window I
Speaker 5: had to give up sleep. I wasn't gonna give up
Speaker 5: my job. I wasn't gonna give up time my mom.
Speaker 5: I wasn't gonna give up time to my church. It
Speaker 5: was that time window that I'm sleep for eight hours.
Speaker 5: Instead of eight hours, I can sleep six and for
Speaker 5: two hours, I can build this business. And if I
Speaker 5: do that over a week, I'm putting fourteen hours into
Speaker 5: a dream every single week. So it was a T
Speaker 5: shirt business, T shirt brand. Yeah, and the back of
Speaker 5: the Corolla. Oh, we had the back seat boutique. Maybe I'll.
Speaker 3: So you just so in my mind, I'm envisioning this.
Speaker 3: This is in Atlanta.
Speaker 4: Atlanta, you just drive so houses where you're just driving around,
Speaker 4: pulling up on people like, yo, you're going to barbers.
Speaker 3: How are you marketing this?
Speaker 5: I mean it first started with you know, like wristbands.
Speaker 5: So I got these riskbands to say sleep is for suckers,
Speaker 5: and I'm trying to sell people on the idea. If
Speaker 5: I can sell people on the philosophy and it's regular,
Speaker 5: I mean, any riskmands you can get, but I'm trying
Speaker 5: to sell people on the concept. And then I put
Speaker 5: Sleepers for Suckers on a T shirt. The designs were whack,
Speaker 5: but people felt the story like, Yo, I don't sleep either.
Speaker 2: Yo.
Speaker 3: I'm trying to build something too.
Speaker 5: So I started with T shirts, and you know, I
Speaker 5: started with my my coworkers, my friend family, who say, Yo,
Speaker 5: when that drops, I'm gonna buy it, and they don't,
Speaker 5: you like. So at that point I started this cool
Speaker 5: starting and I got a lot of story.
Speaker 3: So I'm stopping a minute. I'm gonna make them that long.
Speaker 5: But even in my book, I wrote this part called
Speaker 5: one hundred Dollars Off Days, where my goal is to
Speaker 5: build my business on my off days, just my off days,
Speaker 5: because I was working five days a week on my job,
Speaker 5: two days a week on my dream. Every single day,
Speaker 5: my goal is to go out and sell four T shirts.
Speaker 5: I'm selling T shirts for twenty five dollars, so I'm
Speaker 5: trying to sell four T shirts. I'm trying to make
Speaker 5: one hundred dollars on each off day. So my boy's like, nah,
Speaker 5: you gotta grime, man, you gotta work every single day.
Speaker 5: I know myself, I'm low key lazy. I work hard
Speaker 5: because I'm kind of lazy. I want to get to
Speaker 5: a point where I got to do nothing.
Speaker 3: Yeah, yeah, I mean that's what lazy people say.
Speaker 5: Okay, yeah, my goal is I'm focused on whatever happens
Speaker 5: throughout the week is extra. But my goal is on
Speaker 5: my off days, feel it will work. If I can
Speaker 5: put time into my job, I can put time to
Speaker 5: my business. So I started hitting these these hundred dollars
Speaker 5: each of Y So I called my boss, like, yo,
Speaker 5: can you only put me.
Speaker 3: On four days a week instead of five?
Speaker 5: Because I knew if I can make two hundred dollars
Speaker 5: on two off days, if I had three off days,
Speaker 5: I can make three hundred.
Speaker 3: And that joint started to hit.
Speaker 5: So long story short, by the time I quit my job,
Speaker 5: I was like working a day a week.
Speaker 3: So I like, so I.
Speaker 5: Teach people to transition out of their job. Let's set
Speaker 5: these small goals and build from there.
Speaker 2: So can you talk about that, because that's important as
Speaker 2: far as it's all about strategy in life. And it's
Speaker 2: like you never just want to jump out the window
Speaker 2: in anything, So can you break that down a little
Speaker 2: bit to transition out of your job? I liked that idea?
Speaker 4: Was it, like I'm thinking myself, like was there any
Speaker 4: fear in that? Like or how did that play on
Speaker 4: your mind? Like I'm doing this, I'm out.
Speaker 3: I don't know.
Speaker 5: It wasn't really It wasn't really a fear because it
Speaker 5: happened so gradually, you know what I mean. It's like
Speaker 5: with this podcast, you drop one episode, then two, then three,
Speaker 5: and it starts to build. So I'm trying to make
Speaker 5: on my off just two d my goal is to
Speaker 5: make two hundred dollars a week. If I can't sell
Speaker 5: eight T shirts in seven days, you know what I mean. Like,
Speaker 5: so it was it wasn't like a fear of of, oh,
Speaker 5: I got to go quit my job.
Speaker 3: That would be scary.
Speaker 5: I'm just trying to make a couple more dollars to
Speaker 5: like go to the club and hang out and put
Speaker 5: something on a bottle. I still won't gonna buy it myself,
Speaker 5: but I want to be a person that could chip in.
Speaker 5: So it wasn't really a fear, especially because since I
Speaker 5: was a kid, I've always been trying. The hard part
Speaker 5: was sticking when I'm only making two hundred dollars a week,
Speaker 5: or sticking when I'm not really making any money. Instead
Speaker 5: of saying, yo, you know what, I think I'm gonna
Speaker 5: try real estate because T shirts don't work, it was
Speaker 5: just me. So the hard part was just staying in
Speaker 5: my lane and you know, just stay in one course
Speaker 5: for a while.
Speaker 4: It goes back to your and I looked at you
Speaker 4: your page The life cycle of a good idea, This
Speaker 4: sounds like the life everybody goes through it too, you
Speaker 4: know what I mean, Like, can you break down that process?
Speaker 3: Because I'm sure there's a lot of.
Speaker 4: People that have ideas and they make it to the
Speaker 4: first stage of excitement, but they never make it to
Speaker 4: the last day.
Speaker 3: Oh never.
Speaker 5: So I came across this presentation. I was on tour
Speaker 5: with ET two thousand and seven, and I think like
Speaker 5: a few hours before I was supposed to turn in
Speaker 5: my presentation, I just I was like, Yo, I got it.
Speaker 5: The life cycle of a good idea is excitement. Everybody
Speaker 5: gets excited about the idea. But then you got to
Speaker 5: move to evolution, where you got to start evolving the idea,
Speaker 5: which is not as exciting as when you got the
Speaker 5: id and you get to tell everybody and you see
Speaker 5: the vision. Yo, this goal was taking me out of
Speaker 5: my job. So excitement, then evolution, then engagement. So after
Speaker 5: you evolve it, you got to engage people. That gets
Speaker 5: scary because you got to actually approach people and make
Speaker 5: a sale, and you got to get people to buy in.
Speaker 5: But then with engagement comes resistance. You'll automatically have those
Speaker 5: people to say, yo, I don't want to buy it.
Speaker 5: And then you have to make a decision. And the
Speaker 5: decision is either get excited about something else or move
Speaker 5: into expansion. But the trick is taking each stage with you.
Speaker 5: So if you're excited and you move to evolution, you
Speaker 5: got to be excited while you're evolving the idea. And
Speaker 5: some people move from evolution to engagement, but they stop
Speaker 5: evolving the content. So once you start to hit resistance,
Speaker 5: if you're still engaging people and evolving, you're asking people, Okay,
Speaker 5: why aren't you buying this? Because you're still evolving it,
Speaker 5: you're still trying to get better, meaning you're still engaging.
Speaker 3: You're assessinate.
Speaker 5: You're assessinate, and then you make a decision to just
Speaker 5: don't get excited about something else, fight through it, take
Speaker 5: all that data, get re excited about the same concept,
Speaker 5: retool it, keep engaging, go through the resistance, and then
Speaker 5: you expand.
Speaker 4: You said something important and Shotty comes from a sales background,
Speaker 4: and you come from a sales background. You said a
Speaker 4: sales starts when somebody says no.
Speaker 3: Oh for sure.
Speaker 4: In my mind, I'm like, yeah, somebody says no, it's
Speaker 4: next to the next place. What's the importance of that, Like,
Speaker 4: what's the philosophy bond that?
Speaker 3: I mean?
Speaker 5: When you go into a shoe store, obviously somebody comes
Speaker 5: up to you and they're like, can I help you?
Speaker 5: And you always say no, I'm good, Like we're trained
Speaker 5: to say no. The actual set the game starts when
Speaker 5: they say no first. So I was expecting, yo, you
Speaker 5: want to buy a T shirt? And they say no.
Speaker 5: I'm like, all right, man, what I gotta go to
Speaker 5: the next person. But then I realized that one of
Speaker 5: my mentors said, yo, make them tell you know twice.
Speaker 5: So I'm like, YO, would you like to make buy
Speaker 5: this T shirt? And they say nah, I'm good. I'm like, yo,
Speaker 5: are you sure? Look at this? Like look at that,
Speaker 5: like this this this will be dope with your shoes.
Speaker 5: And for some reason I started converting like people like, oh,
Speaker 5: all right, yeah, you're right, let me get it right.
Speaker 5: So now you know, fast forward. I was able to
Speaker 5: leave the cheesecake factory and jump into the kios I
Speaker 5: make you tell me no till you walk away because yo,
Speaker 5: I've converted on the third sale, I mean the third no,
Speaker 5: the fourth no. And sometimes people will buy because they
Speaker 5: tired of you ask it and they know you're not
Speaker 5: gonna let them go. Look I got all right, cool,
Speaker 5: just give right, give me that one here ticket. They
Speaker 5: can tell you no more than once.
Speaker 2: Yeah. Now, the sales is we talked about that a
Speaker 2: few times on the podcast is something that most people
Speaker 2: are extremely afraid of because nobody likes to talk to strangers.
Speaker 2: Like we conditioning as kids not to talk to strangers.
Speaker 2: That's the first thing they tell you, don't talk to strangers,
Speaker 2: and that carries over as an adult. And it's like
Speaker 2: to walk up to somebody, especially to try to ask
Speaker 2: them to buy a product, and they spend money with you.
Speaker 2: It's like it's terrible fine for most people. But I
Speaker 2: always say, like, if you can actually sell, do sales.
Speaker 2: I recommend anybody that wants to be in business to
Speaker 2: do at least one year of sales selling something I
Speaker 2: don't care, whether it's life insurance, whether it's knives, whether
Speaker 2: it's cell phone cases. If you could sell something a
Speaker 2: it takes a fear away and you'll realize that the
Speaker 2: worst thing in the world is not a no. It's
Speaker 2: not like people say no, you're still living like you
Speaker 2: know what I mean. It's like you got to develop
Speaker 2: stick extend to be an entrepreneur.
Speaker 5: I got a classhout out of my man saying he
Speaker 5: came on our coaching call, have a call in the mornings,
Speaker 5: and he said, man, how do I take my business
Speaker 5: to the next level? And my costume was like, Yo,
Speaker 5: how many people do you ask to buy your service?
Speaker 5: He said, man, not that many. I said, YO, give
Speaker 5: me a number, like, how many people do you actually ask?
Speaker 5: He said, well, uh, not a whole lot.
Speaker 3: Bro.
Speaker 5: How many did you ask yesterday? He said none. I said,
Speaker 5: that's the problem. So this is what I want you
Speaker 5: to do. Because he's afraid to ask for the sale,
Speaker 5: I said, or he's afraid to attest. He's afraid to
Speaker 5: like like get into sales. But what I told them
Speaker 5: was I just want you to ask three people a day.
Speaker 5: That's your goal. I don't care whether you buy or not,
Speaker 5: because the pressure is in their answer. But if you
Speaker 5: condition your mind and say, yo, my goal is not
Speaker 5: to make a sale. My goal is to just ask
Speaker 5: five people every day so I can go to the
Speaker 5: store and say, Yo, I don't want to bother you.
Speaker 5: My coach, make me do this. Would you like to
Speaker 5: buy his T shirt? Okay, that's one. Hey mom, I
Speaker 5: know I ain't talk to you in.
Speaker 2: A little while.
Speaker 5: I never I've asked. I never like try to sell
Speaker 5: you anything. But let me get my number out. And
Speaker 5: if you can start to get your number out three sales, five,
Speaker 5: just make five calls.
Speaker 3: Make your goal.
Speaker 5: Make your goal of the work, not the reward, because
Speaker 5: the reward is scary because if you don't get it,
Speaker 5: you're disappointed. But what you can control is the work.
Speaker 5: That's the only thing control.
Speaker 4: So is there it's like a fine line between persistence
Speaker 4: and annoyance because I could imagine like, Yo, get this,
Speaker 4: get this, get this, and it's like, all right, is there.
Speaker 5: A fine line to make a seale? You gotta be
Speaker 5: kind of annoying a little bit, Okay. I mean, at
Speaker 5: the end of the day, you got to ask her
Speaker 5: and be it's gonna be somebody you want to get
Speaker 5: on the podcast, they say no, next time you're seeing it,
Speaker 5: you need to ask them again. It's only our inside
Speaker 5: we feel like we're being annoying. But sometimes people just
Speaker 5: forget or And I learned this at the cheesecake factory.
Speaker 5: So dope, people want to they want to eat cheesecake,
Speaker 5: but they want you to convince them they want to
Speaker 5: do it. But the right thing to say is no
Speaker 5: because it's high in fact calories. But they really want
Speaker 5: me to ask, They really want me to convince. They
Speaker 5: feel good, strong will because they're saying no because they're
Speaker 5: on the diet.
Speaker 3: We got this new one. For sure, they'd be happy
Speaker 3: when I convince them no.
Speaker 2: It's the no thing is extremely important, and it's important
Speaker 2: for people to understand how to take things personal. And
Speaker 2: you know, I just living in New York. I was
Speaker 2: on the subway years ago, and I just did like
Speaker 2: an observation that's like people these guys handing out like
Speaker 2: free newspaper. They're free to any anybody that's like coming
Speaker 2: through the turnstile, and every single person was like, no,
Speaker 2: I'm gonna look. They was just and I'm thinking to myself,
Speaker 2: like it's free, it's a free newspaper, why not take it.
Speaker 2: But it's like they're just conditioned that he's trying to
Speaker 2: sell me. He's not even trying to sell, it's giving
Speaker 2: it away and it's like no. It's like the same
Speaker 2: thing is like a pretty girl, Like you might want
Speaker 2: to dance with a pretty girl, and before you even
Speaker 2: she's like no. It was like you didn't even look
Speaker 2: at me. But she's just used. She's conditioned to say no.
Speaker 2: So I say, I have to say like people in
Speaker 2: general are conditioned to say no. So peeling back that
Speaker 2: layer and saying like, well, why it's free, it's a
Speaker 2: free newspaper. You don't want to take it. I mean, like,
Speaker 2: let me get and you're not going to convince everybody,
Speaker 2: but some people once you just get that first layer, Like,
Speaker 2: if you can get past that first layer, it's like
Speaker 2: a home run after that.
Speaker 5: I think you how you do anything is how you
Speaker 5: do everything. So if if you're attempting to make a
Speaker 5: sale and they say no, if you're working on a
Speaker 5: product and you just can't figure it out, like these mics,
Speaker 5: you just couldn't figure out how to get it working,
Speaker 5: you'll probably stop at that too and just get another mic.
Speaker 3: Right, But once you develop.
Speaker 5: A certain a certain level of persistence, once you develop
Speaker 5: that trade, that carries to everything, you know what I mean, Like,
Speaker 5: if you can be if you can be persistent in
Speaker 5: a sales transaction. You could be persistent in getting that
Speaker 5: person interested enough enough to date you or trying to
Speaker 5: close that deal. I believe how you do anything, so
Speaker 5: how you do everything?
Speaker 3: So you sound like you're gonna be a wholest some
Speaker 3: bachelor man.
Speaker 2: So what are some steps? Like you said you coach
Speaker 2: people to become entrepreneurs in nine to five, what are
Speaker 2: some steps. I'm sure there's a lot of people that
Speaker 2: may listen to this podcast that have nine to five
Speaker 2: jobs and want to become entrepreneurs. Like, what are some
Speaker 2: practical steps that people can take.
Speaker 5: I think the first step is just set a goal,
Speaker 5: and I don't care what the goal is. Ideally, if
Speaker 5: you're new in entrepreneurship, you don't want to set a
Speaker 5: sales goal or a reward goal. You want to set
Speaker 5: a work goal. So your work goal might be starting
Speaker 5: out from six to seven, every single day, I'm going
Speaker 5: to work on this product or this project, whatever it
Speaker 5: is I'm doing from six to seven. If you got
Speaker 5: a pie from six to seven, I'm reaching out to
Speaker 5: people to be on my I don't care what they say.
Speaker 5: Their answer doesn't have anything to do with me, but
Speaker 5: for me to hit my goal from six to seven.
Speaker 5: Because that works on consistency, you get more comfortable reaching
Speaker 5: out and you're putting a whole bunch of people in
Speaker 5: your pipeline for this particular scenario against we're podcasting. But
Speaker 5: the first step is to set a consistent goal that
Speaker 5: you can hit because you can't control if somebody buys
Speaker 5: or not, you know what I mean. So I think
Speaker 5: the first step is if you have a business, you
Speaker 5: set some work goals, and out of those work goals,
Speaker 5: if you get comfortable in that long enough, then you
Speaker 5: set some small reward goals and you just do that consistently.
Speaker 5: My goal is to sell one a day, whatever the
Speaker 5: product is. Let me just sell one a day, and
Speaker 5: you do that often enough, you'll get tired of.
Speaker 2: That, now, you know what. I'm glad you said that
Speaker 2: because that's something that I learned early on in business
Speaker 2: when I was first came into business, right, and I
Speaker 2: learned that you can't. People make the mistake all the
Speaker 2: time because they say, Okay, I want to make one
Speaker 2: hundred thousand offs and in order to do that, I
Speaker 2: need to make two thousand dollars a week, right, And
Speaker 2: it's like, Okay, I'm gonna make two thousand dollars a week.
Speaker 2: I'm not gonna work two weeks out the year. So
Speaker 2: if I make two thousand for fifty weeks, I make
Speaker 2: one hundred thousand dollars. But that's not really an attainable
Speaker 2: goal because it's like, what does it take to make
Speaker 2: two thousand dollars a week? Right?
Speaker 3: You don't know, He's never done it.
Speaker 2: So it's like, if you're selling a product, right, you
Speaker 2: might say, Okay, I need to sell ten of these
Speaker 2: whatever they are in order to make two thousand. But
Speaker 2: even saying all right, I'm gonna sell ten products, that's
Speaker 2: really not a good goal because how are you going
Speaker 2: to sell ten products? You gotta dig deeper to say, Okay,
Speaker 2: in order to sell ten products, I know I need
Speaker 2: to speak to one hundred people exactly. So the goal
Speaker 2: is not to sell ten products. The goal is to
Speaker 2: speak to one hundred people. So now you get down
Speaker 2: even deeper and it's like, okay, well, how do I
Speaker 2: speak to one hundred people. I need to get twenty
Speaker 2: five referrals, I need to go to five networking events.
Speaker 2: I need to cod call one hundred people. That's the
Speaker 2: formula for me to speak my goal is to if
Speaker 2: I speak to one hundred people, I'm going to sell
Speaker 2: ten products. I'm gonna make two thousands. But a lot
Speaker 2: of times people do it backwards. They say, I'm a
Speaker 2: ma two thousand. They get frustrated because it's June and
Speaker 2: they haven't made any money, right, and it's like they
Speaker 2: just quit.
Speaker 3: Yeah.
Speaker 5: The question is like, how long did you think it
Speaker 5: was gonna take to be successful?
Speaker 2: Right?
Speaker 4: And I mean that The thing is you're saying the
Speaker 4: numbers are so practical like one, You're not saying ten
Speaker 4: like one, Like that's practical, Like if I can reach that,
Speaker 4: if I didn't hit it the first week, all right,
Speaker 4: let me try that one the next week. It's not
Speaker 4: like yo, if I make two thousand, if I make
Speaker 4: a hundred, like yo, you made a hundred, Like you
Speaker 4: might even overlook that, like, Yo, you did one hundred.
Speaker 3: It's not two thousand.
Speaker 4: But it was something, right, and the goals that are
Speaker 4: not so lofty, And that's a good strategy.
Speaker 5: I think just people remind themselves, Yo, a year from
Speaker 5: now is going to be here. So we just started
Speaker 5: this process a year ago. And we started this process,
Speaker 5: let's say a year ago, and you were on this
Speaker 5: journey of selling one every single day.
Speaker 3: Yo, you just sold three hundred.
Speaker 5: And sixty five products to this date, and can you
Speaker 5: imagine the personal development, what you've learned about yourself, the
Speaker 5: skills you've acquired by selling one every day. So let's
Speaker 5: not let twelve months come Like like my story, I
Speaker 5: felt like I was sleep for twelve months.
Speaker 3: Nothing's changed by my age.
Speaker 5: Let's set like something in this process is going to
Speaker 5: change twelve months from today.
Speaker 4: That's crazy because I'm thinking, like how many people have
Speaker 4: gone through that, Like every year is the same, but
Speaker 4: the age, we're in the same spot, same girl, same guy.
Speaker 2: Because you're setting a goal and you it's like losing weight.
Speaker 2: It's like I'm gonna lose ten pounds this shiit. No,
Speaker 2: you're really not. But you could just say it sounds good, right,
Speaker 2: and it's like before you know it, the years over right, Right.
Speaker 5: Let's just say, yeah, I'm not gonna eat, I'm not
Speaker 5: gonna drink sodas.
Speaker 3: Let's start there. Yeah, you know what I mean?
Speaker 5: Something you could because you you can't, Okay, y'all gonna
Speaker 5: go raw, Vegan.
Speaker 3: I'm just just.
Speaker 2: Listen, and I think it's good too, I read a
Speaker 2: book call on called the twelve Week Year, and so
Speaker 2: the theory is that they break the year into twelve weeks.
Speaker 2: And it's like, instead of setting a goal for a
Speaker 2: year fifty two weeks, instead of goal for twelve weeks,
Speaker 2: you can actually break it down. I talked about this before,
Speaker 2: like weekly, monthly, but smaller things are much more attained,
Speaker 2: Like to say, Okay, I want to make I want
Speaker 2: to do this per month. This is my goal for
Speaker 2: the month. I'm not even thinking about next month, because
Speaker 2: next month I might have a different goal. Yeah, but
Speaker 2: if I set a goal for the year, it's too
Speaker 2: long of a period for me to actually track that,
Speaker 2: and you get discouraged and then you just start extreme discipline. Yeah.
Speaker 5: I want to think it's about like the external thing.
Speaker 5: The whole game is in our head and who we
Speaker 5: are the whole game. Yo, For all my entrepreneurs watching
Speaker 5: right now, you want to start something. You're not being
Speaker 5: consistent in your business. Let's see if you can make
Speaker 5: your bed every day. Let's try that to be consistent. Right, So,
Speaker 5: what happened first day? Just like anybody's diet, y'all, I'm
Speaker 5: on it. Make my bed about than I'm good. Second day,
Speaker 5: third day, fourth day, You'll be getting to the door,
Speaker 5: rushing out, and then you're like, ah, I for gotta
Speaker 5: make my bed. You run back in like all right, cool,
Speaker 5: I'm back, got my joint going. We do that for
Speaker 5: a couple of days. Next week you leave out the house,
Speaker 5: you on you on the highway, ready to work. Now
Speaker 5: you forget Oh crap, I forgot to make my bed.
Speaker 5: Now we got a decision to make do we like
Speaker 5: go back and do what we say what we're gonna do,
Speaker 5: or we'll be like, oh, I'm gonna do it tomorrow
Speaker 5: like we do everything else in our lives.
Speaker 2: And endurance, I learned that from sports. It's like you
Speaker 2: learn about endurance and it's like I said, all the time, entrepreneur, endurance.
Speaker 2: People's not gonna last. They don't have endurance. Fact, it's like,
Speaker 2: you know what you need to do, you need to
Speaker 2: make these calls, you need to do this. But in
Speaker 2: order to do it every single day for three years,
Speaker 2: every single day, that's a different level of commitment. So
Speaker 2: it's like people might fall out the race after a week,
Speaker 2: after two months, even after ten months, you might just
Speaker 2: tap out. But like said, it's a marathon, right.
Speaker 5: Game for a little while, just do something, just something consistently.
Speaker 3: One of my idea is gonna work for sure. For sure,
Speaker 3: you just developed through the process.
Speaker 4: You know.
Speaker 2: How do you How do people know when it's a
Speaker 2: good idea to quit their job? Obviously when you make
Speaker 2: enough money, but most of the time people quit their
Speaker 2: job where they really still not sure financially. Right, So, like,
Speaker 2: what's your advice for that? You might be making some money,
Speaker 2: but it's kind of a risk if you quit your job.
Speaker 2: But if you quit your job, you can focus more
Speaker 2: time and potentially make way more money.
Speaker 5: Yeah, good point. My advice is to set a quit number.
Speaker 5: So the quick number is I will quit my job
Speaker 5: when I hit this number. If I don't hit the number,
Speaker 5: then I don't quit. But some people say, yo, if
Speaker 5: I can make one hundred thousand dollars a year outside
Speaker 5: of my job, I'll quit. Well, you've never done that
Speaker 5: before ever, right, So my goal was if I can
Speaker 5: match my income, if I can if I can get
Speaker 5: to like, if I get to one thousand dollars a week,
Speaker 5: I'm gonna quit my job.
Speaker 3: That was my goal.
Speaker 5: And if I can do that consistently for four months,
Speaker 5: I'll quit my job. So when I quit my job,
Speaker 5: I was doing about one thousand dollars a week. Yeah
Speaker 5: you know what I mean. Like, so that's the first step. Like,
Speaker 5: let's see if you get hit a goal. And some
Speaker 5: people like yo, I just if I if I had
Speaker 5: more time for my job, I'd be successful. But those
Speaker 5: same people that say something say that if you look
Speaker 5: at their day in their time windows where they do
Speaker 5: have time to build, they don't build. And they think
Speaker 5: they got to get rid of that eight hours at
Speaker 5: their job to do the same thing they're doing now,
Speaker 5: which is nothing in their free time.
Speaker 4: Yeah, that's what I said. I argue with this my
Speaker 4: colleagues all the time. They're like, how do you have
Speaker 4: the time? How do you have the time? I'm like, yo,
Speaker 4: we all have the same twenty four facts. We all
Speaker 4: have the same twenty four even if you spent that hour.
Speaker 4: Like I talked to teachers all the time, like, yo, listen,
Speaker 4: you guys advocate for kids better than anybody I've seen.
Speaker 4: Imagine if you wrote a book about that, Like how
Speaker 4: many people you could help? Parents, you can underserved families,
Speaker 4: you could help.
Speaker 3: I don't have the time. We're talking right, now for
Speaker 3: a half hour, like you could have been recording this conversation.
Speaker 4: It's like, Yo, we have to find an allocation for it, man,
Speaker 4: because that that book could sell a thousand books and
Speaker 4: now that's your whole year salary.
Speaker 2: Yeah, it's like Wall Street trappers said, Dad, you have
Speaker 2: to have your freedom price. And that's something that's very
Speaker 2: powerful and is like a lot of times people don't know.
Speaker 2: You don't know anything, Like you just doing stuff and
Speaker 2: you don't have an idea, You don't have a blueprint, right,
Speaker 2: you got to sit down and map things out and say, Okay,
Speaker 2: this is the amount of money that I feel comfortable
Speaker 2: with leaving. He called the freedom price. You called whatever
Speaker 2: you want. But it's gonna be different from somebody everybody.
Speaker 2: So it's like one person's freedom price might be forty
Speaker 2: thousand a month, another person's freedom price might be two
Speaker 2: thousand a month. Whatever. But you don't really how can
Speaker 2: you even gauge what to work towards if you don't
Speaker 2: know that, and b you're not gonna know like when
Speaker 2: you're gonna be comfortable if you don't know that. You
Speaker 2: got to map out all of your bills. Sure, you
Speaker 2: got to map out like you know, a contingency playing
Speaker 2: all that and say, okay, this is a nice cushion.
Speaker 2: Five thousand a month, I should be good. But most
Speaker 2: people never do that and they have no idea and
Speaker 2: they just kind of just winging it.
Speaker 5: I don't think they got a question for you, two shot,
Speaker 5: because I was telling Troy out of client years ago
Speaker 5: where she had like, like she was selling solar products, right,
Speaker 5: like stuff that goes on the house phone charge and
Speaker 5: stuff like that, solar products, and she was like really
Speaker 5: building a joint. She had a job she'd makeing like
Speaker 5: thirty forty thousand dollars a year, but her business started
Speaker 5: to make twenty five thousand a month, right, So, but
Speaker 5: for some reason, she never quit her job, right. She
Speaker 5: wanted that security of let's just say forty thousand dollars
Speaker 5: a year, but she was making twenty five thousand a
Speaker 5: month with this business, and if she'd quit her job,
Speaker 5: she was focused on that.
Speaker 3: She built it. But she was scared. So I want
Speaker 3: to ask you a question, why do you think that happened?
Speaker 2: Fear? Fear? She tryly truly never believed in the business
Speaker 2: because a lot of times it's like you start up,
Speaker 2: you start a business and it's going successful, but you
Speaker 2: still don't fully believe in it. And it's like, Okay,
Speaker 2: if I lose this, this can go away tomorrow. At
Speaker 2: least I have this to fall back on it.
Speaker 4: Yeah, I was thinking the same thing, like, I don't
Speaker 4: think people even think of the freedom Like, so if
Speaker 4: we said a freedom price, most people wouldn't even have
Speaker 4: no idea what it is.
Speaker 3: I never even thought of it. It's not obtainable. But
Speaker 3: you ask those same people, are you happy at your job? Yeah?
Speaker 2: I don't.
Speaker 3: I can't do this forever? And it's like, well, what
Speaker 3: are you planning to do? I don't know. They've never
Speaker 3: thought of it. It was like eyeing the sky dream
Speaker 3: that they're not working towards for sure.
Speaker 2: Exactly. Well, there you have it, ladies and gentlemen, what's
Speaker 2: your freedom price?
Speaker 3: That's the question.
Speaker 2: So in the next segment, we're going to talk about
Speaker 2: in complex, we're going to talk about branding and a
Speaker 2: bunch of other cool stuff. All right, So in this segment,
Speaker 2: I want to talk about a few things, But the
Speaker 2: first thing I want to talk about is branding. So
Speaker 2: you branded yourself very good. I think you have sixty
Speaker 2: four thousand follows on Instagram. Yes, I checked today by
Speaker 2: the time this episode comes out, and Sulby even more.
Speaker 3: We go check a week after the episode.
Speaker 2: So yeah. So if anybody's not familiar, your name on
Speaker 2: Instagram is Sleepers for suckers the number four. And you
Speaker 2: have a thing where you you like do these these
Speaker 2: clips in the hogh chair with eating doritos, right, And
Speaker 2: I watched the clip of you saying, like the reason
Speaker 2: why you do that the consists? Can you talk about that?
Speaker 2: Like how that? Where did that come from? And like
Speaker 2: why is that part of your your brand?
Speaker 5: You know, here's a crazy thing y'all watch applies on
Speaker 5: Instagram sometimes.
Speaker 2: Yeah.
Speaker 5: I was so fascinated with how he was getting out
Speaker 5: a whole message, old story in sixty seconds. I was
Speaker 5: watching him. I'm like, Yo, this is so entertained. I
Speaker 5: feel like I watched a movie for sixty seconds, right
Speaker 5: this like before you know we had ig TV and
Speaker 5: all that, And I was like, Yo, you know what
Speaker 5: I want to see if I can get a message
Speaker 5: off in sixty seconds and make it entertaining and fun,
Speaker 5: because that's what Applause did. He made it entertaining and
Speaker 5: then oh right, right, right, So I was like, yo,
Speaker 5: but how am I going to do it? Because I
Speaker 5: don't want to be corny like everybody? Yo, what's up man,
Speaker 5: it's your boy, David. Shit, I got three points for
Speaker 5: you today. I don't want to do that, you know
Speaker 5: what I'm saying. So I'm real big in just having
Speaker 5: a thing or a gimmick. So I was watching this show,
Speaker 5: shouts out to my mentor CJ. Yeah, he showed me
Speaker 5: this video called hot Ones. Where you seen the show?
Speaker 5: The show hot Ones?
Speaker 3: Oh, this joints fire. So he interviews people.
Speaker 5: But the only difference between his interview he's asking basic questions.
Speaker 3: That joint's crazy.
Speaker 5: But the the lining, the line of questioning isn't the
Speaker 5: centerpiece of the interview. The interview is what is the
Speaker 5: reaction to the hottest wings? I thought that was genius, yo.
Speaker 5: He just put interview around finding out how an interview
Speaker 5: would react.
Speaker 3: To hot wings people right for sure? For sure.
Speaker 5: So I'm like, okay, how can I do it? And
Speaker 5: I was like all right, I'm uh, I'm gonna eat something.
Speaker 5: I don't know what it was, because before that I
Speaker 5: was doing these videos where I was eating cereal and
Speaker 5: I would like, give some bars and people hated that
Speaker 5: joy because they hear the slurt and all that. They
Speaker 5: was like, yo, I hate it, but the information is
Speaker 5: so good. I would keep watching it, so I'm like
Speaker 5: all right. And then I stopped that for a while
Speaker 5: and I was in the studio and first, if you
Speaker 5: go back, I was eating gummy bears first, and then
Speaker 5: I think all we had was Dorito's after that, and
Speaker 5: I started eating them. People were like, yo, I love
Speaker 5: the Doritos videos. So I kept doing, Oh yes, it
Speaker 5: just happened that way. And I'm really authentic and who
Speaker 5: I am because if say I'm eating some some chips
Speaker 5: or something and you come to talk to me, I'm
Speaker 5: not gonna put the chips down and be like, oh,
Speaker 5: let's have a conversation. I'm gonna keep eating them joints, right.
Speaker 5: I wanted to be. I wanted to be like, this
Speaker 5: is just how I operate.
Speaker 4: I talked a little bad today. I was like when
Speaker 4: you came, I was like, I only got Pringles.
Speaker 3: Bro my rider. Man, it's my rider. I need to read.
Speaker 3: Damn man, he's a cool, cool ranch guy. You're not
Speaker 3: a cool guy.
Speaker 5: I never seen you with the cool yeahl rand, But
Speaker 5: I'll be trying to find the different flavors.
Speaker 2: But because even when we interview Wallow and he was saying,
Speaker 2: like anybody follow you, he's what he's doing. Especially in
Speaker 2: the early stages, he was like doing push ups in
Speaker 2: the rings. Things like jumping out of garbage came to
Speaker 2: the camera. So we asked him, like, yo, why do
Speaker 2: you do that? And he was like, you know, I
Speaker 2: realized that coming out of jail and just being know
Speaker 2: somebody and nobody knew. I had to separate myself from
Speaker 2: the girl on Instagram and lingerie to do with the muscles,
Speaker 2: Like I'm just a regular person, Like, how do I
Speaker 2: separate myself on a world full of everybody that's doing
Speaker 2: completing different He's like that was my thing, that was
Speaker 2: my niche, and it's like, no matter what you do,
Speaker 2: you have to be unique. So it's like just something
Speaker 2: like that you're eating doritos and you're constantly doing that
Speaker 2: while you're speaking. It catches people attention. It's like I
Speaker 2: just got eating doritos. Let me hear what he's talking about.
Speaker 5: And it creates that conversation because some uh, my boy
Speaker 5: in my church, he was like, yo, I cannot watch
Speaker 5: some joints because of the crunch is killing me and
Speaker 5: that's what made me do it more. Because some people
Speaker 5: love it, some people hate it. And any anything that's
Speaker 5: ever been big in history, some people loved it, some
Speaker 5: people hate it. Think it's something that everybody loved that
Speaker 5: just became a thing.
Speaker 2: Yeah, both.
Speaker 3: I mean they talking people talking negative, they're talking politives.
Speaker 3: You need to have that conversation. Yo, you'd be watching
Speaker 3: the dude with the doritos. I hate that. Yeah, I
Speaker 3: love it. I need that conversation. So CJ, that's partner.
Speaker 2: Is that a lot of people's everybody.
Speaker 3: Everybody talks about it. We've never met them.
Speaker 4: But is that with your marketing like genius starts, Yeah,
Speaker 4: he's absolutely.
Speaker 5: He just he's always He always pushed me to think unique,
Speaker 5: like like deuce, what's not happening and do that. He
Speaker 5: was like I was at his office one day. He
Speaker 5: was like, Yo, man, I just can't figure out why
Speaker 5: cars still have four tires.
Speaker 3: Bro. I'm like, what are you talking about? He's like, Yo,
Speaker 3: you mean to tell me.
Speaker 5: Out of all the technology, they ain't invent a car
Speaker 5: where it's just like one wheel.
Speaker 3: And it just moves. He's like, Yo, that's where that's
Speaker 3: where my head is.
Speaker 5: So ever since that conversation, I'm like, yo, i gotta
Speaker 5: do something that's that's different everything I do. I just
Speaker 5: wanted to be different. Like right now, I'm doing the
Speaker 5: videos where I'm like writing out principles and you can't
Speaker 5: even really read when I'm writing, but it gets so
Speaker 5: much engagement because it's just different. Like I'll draw a
Speaker 5: little smiley face and you can't read the words, and
Speaker 5: I'll misspell some stuff and I can add that into
Speaker 5: but I'm not saying anything that nobody else is saying.
Speaker 3: It's just I'm putting it in a different, fresh, entertaining way.
Speaker 4: One of those videos that I caught my attention was
Speaker 4: to human bingo, can you talk to us about all
Speaker 4: the facts?
Speaker 3: Yes, sir. So.
Speaker 5: I had this idea to do this event called ig
Speaker 5: Post Exchange and shouts out to my girl bre Renee,
Speaker 5: my partner. She's killing it at Atlanta radio hosts follower
Speaker 5: bre Renette. But we the core idea was ig Post
Speaker 5: Exchange where I get a whole bunch of people in
Speaker 5: the room and we just shot each other out. So
Speaker 5: I'm like, yo, I'm here at the ig Post Exchange
Speaker 5: with Troy, he got a podcast telling about your podcast? Right,
Speaker 5: it costs nothing to shot somebody out. It costs like
Speaker 5: a candle doesn't lose something by lighting another candle. You
Speaker 5: just like that joint in I'm still good. So that's
Speaker 5: my concept, getting a bunch of people in the room.
Speaker 5: But then I'm like, all right, Brie, how are we
Speaker 5: going to execute on this? You know we can't. It
Speaker 5: can't be just ig post exchange. So we got around
Speaker 5: the table. He's like, Yo, we're gonna do human bingo.
Speaker 5: So when you first come in, you get a card
Speaker 5: and in this car there's nine squares, and in the
Speaker 5: nine squares you write out what you need. I need
Speaker 5: a videographer, I need somebody does PR I need somebody
Speaker 5: in a music business. I just this is what I need.
Speaker 5: So we're not just networking is stupid because most people
Speaker 5: are like, yo, I'm going to network, and you just
Speaker 5: go in there and you talk to whoever you can
Speaker 5: and you leave. But networking year is really about getting
Speaker 5: what you need. So if we identify before we walk in,
Speaker 5: I need to jump on a podcast, I'm gonna ask you, like, yo, Shan,
Speaker 5: you got a podcast?
Speaker 3: Oh yeah you do?
Speaker 5: Oh great, my name is so Also now I checked
Speaker 5: you off my list. I found what I was looking for.
Speaker 5: So human bingo is just that you identify who you
Speaker 5: need and you try to fill up your car.
Speaker 2: Wow.
Speaker 5: Yeah, I mean this idea too, Like we're gonna see
Speaker 5: ig post all across the world now and it's all.
Speaker 4: This episode is brought to you by P and C Bank.
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Speaker 3: Good though, so do it? I'm not that's yeah.
Speaker 2: I mean, it's the whole point of networking is to
Speaker 2: meet people right that you can add value to When
Speaker 2: that can add value to you for sure, so it's
Speaker 2: a lot more efficient. It's like kind of going to
Speaker 2: marshals and you just sorting through racks of clothes that
Speaker 2: you don't want for the one piece of item that
Speaker 2: is like good.
Speaker 5: Because people don't know what they don't want so say
Speaker 5: I'm I'm looking for a web designer and I'm at
Speaker 5: a networking event. I'm like, Yo, Troy, what's something. My
Speaker 5: name is David, I got this clothing brand. I'm doing
Speaker 5: this event. Do you do web design? And choice says no.
Speaker 5: I'm like, Yo, well do you know anybody that does that?
Speaker 5: And he says no. I'm like, all right, man, Troy,
Speaker 5: nice to meet you. I'm moving on because I like,
Speaker 5: there's something that I'm looking for. But some people just
Speaker 5: walk into a building and they just hoping to have
Speaker 5: a good time. My networking is super intentional because like in.
Speaker 4: My mind, I'm thinking, like, if that web designer is
Speaker 4: in that room, he could be leaving in five minutes,
Speaker 4: and if you missed that five minutes, now that you've
Speaker 4: missed your web designer.
Speaker 3: So it's that super into I like that.
Speaker 2: And also with the I know you said that you
Speaker 2: do it. So you have a podcast, and you said
Speaker 2: one of the things about the podcast you like to
Speaker 2: interview people because it's a great networking too, is relationships
Speaker 2: tweets for that you talk about that because it's true,
Speaker 2: even like with our podcast, it's like one of the
Speaker 2: good things is that we meet so many different people,
Speaker 2: and the interview is a really good way to network
Speaker 2: with people because everybody wants to be interview. You'd be
Speaker 2: surprised even if you have a small platform, as long
Speaker 2: as it's not taking too much of their time, like
Speaker 2: they might not be able to meet with you physically.
Speaker 2: But if you say, like I want to, I want
Speaker 2: to do a write up on you, I want to
Speaker 2: because people, especially successful people with maver carters at Dilke,
Speaker 2: they always want to tell the story right. They want
Speaker 2: to tell you how it's just not enough people is
Speaker 2: asking them, especially if they're not like celebrities. There's a
Speaker 2: bunch of everyday millionaires who nobody knows right, And it's
Speaker 2: like instead of trying to say, hey, can can you
Speaker 2: mentor me like no, that's what's in it for me,
Speaker 2: like you know what I'm saying, or like can can
Speaker 2: I have coffee with you? No? Like hey, I want
Speaker 2: to do an interview with you, right, God, do it
Speaker 2: right up. Even if you don't have anything like an
Speaker 2: outlet yet you got Instagram, that's your outlet right there,
Speaker 2: and it's like there's nine times out and then be
Speaker 2: willing to sit down with you and then from there
Speaker 2: you develop a rapport relationship, and who knows what could
Speaker 2: happen from that?
Speaker 5: Absolutely, I mean if there was say I didn't have
Speaker 5: a podcast, what's your name?
Speaker 3: I do a lot? So I do a lot.
Speaker 5: It doesn't have a podcast, But he sees somebody that's
Speaker 5: really successful. Right, what would you say to him? Yo,
Speaker 5: what you're doing?
Speaker 3: Can I take a picture? Those are the two lines
Speaker 3: for sure. But Earn your Leasure?
Speaker 5: You're like, yo, you so and so yo, we got
Speaker 5: this podcast like the numbers or without even the numbers, like, Yo,
Speaker 5: I got this podcast. I'm gonna I want to interview.
Speaker 5: I'll put some clips together. You could post the clips
Speaker 5: of your interview on your page. And I just want
Speaker 5: to I want to, like, I have I have a conversation.
Speaker 5: And what happened was it's crazy the way I got Alex.
Speaker 5: So shout out to Alex, my brother, my IMNI brother.
Speaker 4: Now we spoke about that, the importance of your interview
Speaker 4: with Alex until the Earn your Leasure interview with Alex
Speaker 4: Alex Man, I watched it, sho you watch it?
Speaker 3: And when we came together, I'm.
Speaker 4: Like, have you watched that interview? And we use that
Speaker 4: as called a blueprint to talk to him.
Speaker 2: YEA, thank you.
Speaker 5: He's lucky to plug this Like I wouldn't know, y'allf
Speaker 5: it was for Alex for some reason, right, But I
Speaker 5: interviewed probably I think I interviewed G Bryant, who's seventh
Speaker 5: figure fitness company, just just amazing entrepreneur. Was that a
Speaker 5: large impact on me?
Speaker 3: But I interviewed G.
Speaker 5: Right that I interviewed, I think Kenny Conwell and they're
Speaker 5: all in that same circle. And what happened was Boniface Ogunty,
Speaker 5: who's a king of marketing. He called me. He DM
Speaker 5: me like, yo, I love to be on your podcast.
Speaker 5: I'm like, word, I see him all the time. He's
Speaker 5: a genius. So I interviewed Boniface and then for some
Speaker 5: reason I was just talking to Alex somehow and he's like, yo, man,
Speaker 5: I love to get on the podcast.
Speaker 3: Right.
Speaker 5: And then Alex came on the podcast and that network,
Speaker 5: because I had it, their friends started to see like, yo,
Speaker 5: I want to be on that podcast too. So I
Speaker 5: mean probably from this interview, there'll be some people in
Speaker 5: your network that will reach out like yo, I love
Speaker 5: to be on your podcast. It'll lead them over to mine.
Speaker 5: So if there's a successful part I mean I encourage everybody,
Speaker 5: if you want to build a brand, company, whatever, just
Speaker 5: have a podcast so you can at least have something
Speaker 5: to say to successful people other than can we take
Speaker 5: a picture?
Speaker 2: Yeah, and that's something that actually it was you say
Speaker 2: that because we ran in Dame John and uh Miami
Speaker 2: super Bowl and I walked up to him, and you know,
Speaker 2: like you said, if you don't really have anything to
Speaker 2: say to somebody, the only thing you can say is like,
Speaker 2: here's my business card that's getting thrown in the garbage. Hey,
Speaker 2: how's it going. I'm a big fan of your work.
Speaker 2: I appreciate it. It's like I walk up to him
Speaker 2: and you know, in this case, I actually did show
Speaker 2: the numbers. But even if we didn't have numbers to
Speaker 2: show him, like you know, we got a podcast. And
Speaker 2: then I mean when he saw the numbers, he was impressed.
Speaker 2: But long story short, that opened the door for a
Speaker 2: conversation and he's like, all, let's connect the dodge, let's
Speaker 2: do I actually had something to bring to him, and
Speaker 2: then who knows where that relationship can go. So yeah,
Speaker 2: and that's kind of like my thing now with anybody
Speaker 2: like if I meet Mark Cuban, he's like, Yo, what's
Speaker 2: up man? We got one of the top business podcast
Speaker 2: What's up? We did that to Gary Ve Dwayne Wade. Yeah,
Speaker 2: it's just it's a door opener, and it's like, Okay,
Speaker 2: you got something to add for sure.
Speaker 5: And there's some people that are looking like yo, I'll
Speaker 5: never get to those people. But my philosophy is it
Speaker 5: is if you can interview some people that are on
Speaker 5: the level that you're on, let's just say they're level two, right,
Speaker 5: They're not super successful, but they maybe got a cool story.
Speaker 5: If you interview enough twos, you can find a three
Speaker 5: because of all the interviews of the twos makes sense.
Speaker 5: So you get enough people that's on level three of
Speaker 5: success business whatever, you get enough of those, you can
Speaker 5: at least get a number four that's connected to a three,
Speaker 5: and you just move up the scale. So I started
Speaker 5: with my circle, and my circle has grown into like
Speaker 5: bigger circles. But it wasn't like, yo, I'm trying to
Speaker 5: go get Mark Cuban, you know what I'm saying, Like,
Speaker 5: I'm trying to just give me, give me all the
Speaker 5: people that's doing something dope in my neighborhood.
Speaker 2: Well that's that's important too, because it's like a lot
Speaker 2: of times, especially you, you actually might be better off
Speaker 2: interviewing your neighborhood person because a lot of times they
Speaker 2: actually have more money than celebrities and they're more useful
Speaker 2: to you. Like I used to have a public access
Speaker 2: so I just stopped it because it was just I
Speaker 2: didn't have enough time. But I had it for years.
Speaker 2: And the reason why I did the public Hey, it
Speaker 2: helped me. I was yeah, he was a guy. Yeah
Speaker 2: for real, it was. And it was a great networking
Speaker 2: tool in my community. Cause it's like now, like let's
Speaker 2: say it was like a local CP. I wanted to
Speaker 2: network with, like locally, and it's like you want to
Speaker 2: come on my TV show? Who doesn't want to be
Speaker 2: on TV? Especially you're not a celebrity. Nobody's approaching you
Speaker 2: about interviews. But you're successful. You got your successful real
Speaker 2: estate developed or your successful CPA whatever lawyer, and I
Speaker 2: did that a lot. I did that for like four years,
Speaker 2: and it was a great I used it pretty much
Speaker 2: as a networking tool. Each month, I know I was
Speaker 2: gonna be able to network with somebody and build a relationship.
Speaker 3: And it don't even have to be about success. Everybody
Speaker 3: has a cool story.
Speaker 2: Yeah.
Speaker 3: The stories that makes it dope because like even.
Speaker 4: The person with the like was saying, like another level three,
Speaker 4: the beauty is watching that level three like you interviewed
Speaker 4: them and now they become like a level ten.
Speaker 3: Yeah, because it was like, Yo, we saw you on
Speaker 3: that podcast.
Speaker 4: Yeah, and your story was so powerful and now we
Speaker 4: want to support everything you do. Like there's so much
Speaker 4: beauty in the I think that's and that's why people
Speaker 4: resonate with us as live. It's like, Yo, we're happy
Speaker 4: in the success of the people that come on because
Speaker 4: it was like, Yo, we helped each other.
Speaker 3: Right, you came on, you told your story.
Speaker 4: You didn't have to come on, and like now like
Speaker 4: everybody wants to hear his story looks a stuper dope.
Speaker 3: I think.
Speaker 5: I think I just throw out some ideas. I just
Speaker 5: love like helping small business entrepreneurs. But my boy Tommy Jr.
Speaker 5: He is going to do a podcast interview and he
Speaker 5: does real estate with Max Maxwell. He's going to interview
Speaker 5: people who got their first deal. Ain't that crazy? Like,
Speaker 5: I'm all people got their first deal in real estate.
Speaker 5: I'm interview those people, or you interview everybody who has
Speaker 5: a job and a dream. They ain't start building it yet,
Speaker 5: but it's content, like, yo, what is your story? What
Speaker 5: is holding you back? I'm waiting for the podcast where
Speaker 5: people go around and interview homeless people like I talked
Speaker 5: to and if you, if you're homeless, to come up
Speaker 5: to me and ask me for five dollars or some cash,
Speaker 5: I'll give it to you. But I interview all the time.
Speaker 5: I want to know how you got I want to
Speaker 5: know the story. Are you interviewed people who just got
Speaker 5: out of prison or people that's actually on trial and
Speaker 5: they might go to prison. You gotta figure out where
Speaker 5: they're at in this space and their trial isn't over,
Speaker 5: but they could go to prison, they could go home.
Speaker 3: Like it doesn't always have to be about successful piece.
Speaker 3: Everybody else an idea.
Speaker 4: And that was one of the things that I was
Speaker 4: telling the people in our summer program, right, we do
Speaker 4: a homeless outreach, and I'm like, the first thing I
Speaker 4: tell them is like, no one ever thought they would
Speaker 4: be sitting here. No one ever grows up and says
Speaker 4: I'm gonna be homeless, But something along.
Speaker 3: The way got them here. I subscribe you see what
Speaker 3: I'm saying.
Speaker 4: So it was like, Yo, we're going to treat everybody
Speaker 4: the same because everybody is the same, and we're going
Speaker 4: to give to them because that's more important than anything else,
Speaker 4: and they appreciate it. So like one of the things
Speaker 4: we tell them is like, Yo, there's no need to
Speaker 4: be afraid, sit down, have a conversation because think about
Speaker 4: how many people walk past them on a daily basis
Speaker 4: and don't say a word.
Speaker 2: One of the best shows HBO ever had was Backseat
Speaker 2: Chronicles Taxi Have Quessions, and that was y backseat chronicles
Speaker 2: of regular everyday people. Now in this day and age
Speaker 2: of social media where everybody's trying to chase celebrities and
Speaker 2: all of that, and it's like you might find a
Speaker 2: niche which just regular people that nobody knows because way
Speaker 2: more people can relate to that. And that's why that
Speaker 2: show was so successful because it was New York City
Speaker 2: back of a taxi cab before Uber, before uber and people.
Speaker 2: It was just regular people just saying some crazy stories.
Speaker 3: Doing some crazy things that happened too.
Speaker 2: But so it was like people was tuning in. Yeah,
Speaker 2: it was like so it's like it was crazy, So
Speaker 2: I think I think that's important for people to understand.
Speaker 2: It is like it's cool to find celebrities, and like
Speaker 2: you said, but sometimes you got to think outside the box.
Speaker 2: You might be able to just really hit it out
Speaker 2: the park with people that nobody knows in a series
Speaker 2: like that, Like you know what I'm saying, that's a
Speaker 2: perfect example of a series that was on a major
Speaker 2: TV network with random people that was extremely successful.
Speaker 3: Absolutely.
Speaker 5: I was at a school last week and I was
Speaker 5: telling him that this is me and my friends. We
Speaker 5: were like downtown Atlanta. This guy comes up, what really
Speaker 5: well spoken. He said, would you gentlemen have to happen
Speaker 5: to have any money? Just trying to get something to eat?
Speaker 5: I'm like, sure, no problem, but I'm asking, I'm asking questions.
Speaker 5: I'm like, yo, because you're so well spoken, you can
Speaker 5: tell he's like educated. And I was like, yo, yeah,
Speaker 5: I'll give you the money, but I just need a conversation.
Speaker 5: How did you get here? So long story short, he
Speaker 5: was like yo man? I was He didn't say yo man.
Speaker 5: He was like a professional. He said, well, actually I
Speaker 5: had a really really good job. And what happened was
Speaker 5: my coworkers used to ask me to come out to
Speaker 5: hang out with him and party after work. But I
Speaker 5: don't always say no, you don't go home to my
Speaker 5: family things of that nature. But one time he asked
Speaker 5: me to come out to a party and I say yes,
Speaker 5: So I'm hanging out and it just surprised me. All
Speaker 5: I'm doing cocaine. He's like, yo, wow, this is this
Speaker 5: is crazy. Well, I mean they asked him. He's like, no,
Speaker 5: I'm not doing that. He's like, thought my thought process.
Speaker 5: But he's like, y'all, I'm not doing that. And look,
Speaker 5: they kept asking my man. He's like, yo, every time
Speaker 5: you go out, he's like, yo, you want to try it?
Speaker 3: Just just one hair? He's like, no, I'm good. And
Speaker 3: he said, man.
Speaker 5: This went on prize six months to a year, and
Speaker 5: one time, one day I said I'll try it. And
Speaker 5: it wasn't that bad because I'm looking at these people.
Speaker 5: They do cocaine every day. It is a regular life.
Speaker 5: Yeah yeah, social drunk bro, Yes, it's social like they
Speaker 5: still got their job. They ain't all stressed out. How
Speaker 5: I'll see it on TV. And he said, what happened was,
Speaker 5: you know, I tried it at one time and it
Speaker 5: was cool. So I started hanging out with them more
Speaker 5: now that I tried it. You know what I'm saying.
Speaker 5: I never o d but I just I did it again.
Speaker 5: And what happened was I started, I enjoyed it, and
Speaker 5: I started doing it by myself just as a recreational thing.
Speaker 5: I'm sure they did too, and I guess it's it's work.
Speaker 5: Performance started to slip a little bit, and he said, uh,
Speaker 5: you know, I kept coming in late things that that nature,
Speaker 5: and they fired me. And my wife knew exactly why
Speaker 5: they fired me, so she left me. So what happened
Speaker 5: was the long story short. I couldn't get a job
Speaker 5: because I couldn't kick the habit, and I found myself
Speaker 5: here asking you for money. So I asked the kids
Speaker 5: in the school where did it happen, Like at what
Speaker 5: point did he make the mistake? And some kids like, oh,
Speaker 5: when he tried it. It wasn't when he tried it,
Speaker 5: it was once he got in that environment, and you can't.
Speaker 5: It's hard to do the right thing in the wrong environment. Conversely,
Speaker 5: it's hard to do the wrong thing in the right environment.
Speaker 5: If say, you drink and the people here don't drink,
Speaker 5: it's hard for you to just order a drink.
Speaker 2: Yeah, you feel uncomfortable.
Speaker 5: You feel uncomfortable. But conversely, it's hard to be the
Speaker 5: person that doesn't drink in a room for the drinkers.
Speaker 5: It just doesn't not saying drinking is wrong or anything
Speaker 5: like that, but for the kids. That was my example,
Speaker 5: But it was the environment. So I gave this whole
Speaker 5: presentation on environment and it was real. But I wouldn't
Speaker 5: have got it if I interviewed the homeless guy.
Speaker 2: That's powerful, very deep, very deep.
Speaker 3: It got.
Speaker 2: So all right, can we talk about e complex? Because
Speaker 2: uh yeah, thank you. We actually did. We did. We
Speaker 2: did our workshop at your events. Very it's a very
Speaker 2: dope And the thing about it was actually in d
Speaker 2: C and we was talking in d C and I
Speaker 2: was telling somebody about your your the thing, and they're like, oh, yeah,
Speaker 2: he got an interesting thing this before I saw it,
Speaker 2: and they're like, you know, it's a warehouse that he
Speaker 2: converted into an event space. And I didn't fully understand
Speaker 2: like the concept until I actually saw it, and I'm like, oh,
Speaker 2: this is a warehouse that's actually converted into a creative workspace,
Speaker 2: Like how did that come about? How did you get
Speaker 2: a work that's pretty big? Location?
Speaker 3: Like we're looking for it. I mean, here's a crazy
Speaker 3: thing I do.
Speaker 5: I was doing vision board parties every year and I
Speaker 5: drew out this like thing called Entrepreneurship Complex. It was
Speaker 5: like years before I actually built it. And what happened
Speaker 5: was I was doing this coaching program. I was like
Speaker 5: charging maybe three hundred dollars a month and I had
Speaker 5: like eight clients, and I was like, yo, I'm getting
Speaker 5: tired of coaching. So this one young lady, Janee came
Speaker 5: up to me and was like, Yo, I want you know,
Speaker 5: I'm thinking about being an entrepreneur and I just want
Speaker 5: to like be around entrepreneurship. She came to my chios.
Speaker 5: I had a chios at this moment, and we just
Speaker 5: started working together on my nonprofit. She's like, yo, I'm
Speaker 5: I work in finance. I can help out. I'm like
Speaker 5: all right, cool. So we just start working together. And
Speaker 5: then another guy, Brandon, came to me and said, Yo,
Speaker 5: I've been watching all your videos and I'm a videographer.
Speaker 5: I don't know if you need video help, but I
Speaker 5: mean I'd love to be a part like anything I
Speaker 5: could do, because you helped me quit my job watching
Speaker 5: your videos.
Speaker 3: I'm like, all right, bet you don't on the squad.
Speaker 5: So we just got together and I'm like, yo, I'm
Speaker 5: gonna I want to build a coaching program. I just
Speaker 5: don't want to do it myself. So if you two
Speaker 5: would help me build it, we could split all the money.
Speaker 5: So we built it and split all the money. Then
Speaker 5: I'm like, Yo, the next thing we got to do
Speaker 5: is I want this event space. It's a dream of
Speaker 5: mine I wrote down three years ago. I'm like, let's
Speaker 5: start looking for it. And I said, well, let's just
Speaker 5: take the money from the coaching program and put it
Speaker 5: into the space. So for a while, and we had
Speaker 5: like one hundred and fifty people in the coaching program
Speaker 5: for months, we didn't take any money for ourselves. We
Speaker 5: put the money into the space. So it costs about
Speaker 5: ninety thousand dollars cash. You pay, you pay cash for
Speaker 5: absolutely absolutely, I mean we're leasing it. But it was open,
Speaker 5: like there was nothing there. So but the buildout was
Speaker 5: so expensive and shouts out to the lady the landlord.
Speaker 5: He kind of helped out with it. But we came
Speaker 5: together to build a coaching program, rolled the money into
Speaker 5: a event space, and now we all equally own it together.
Speaker 2: That's dope, and that's the power of working together.
Speaker 3: Facts all money into yeah.
Speaker 2: All right. Well, in the last second, we're gonna talk
Speaker 2: about what we everybody's waiting for. What we're waiting for. Yes, yeah,
Speaker 2: So and before I go, ladies and gentlemen say say
Speaker 2: no to drugs.
Speaker 3: This is no no. This is a say service announcement.
Speaker 2: Good folks responsibly act accordingly.
Speaker 3: Yes, that's all model.
Speaker 2: All right. So in the last second, we're going to
Speaker 2: talk about real social proof conference and this is something
Speaker 2: that you are CEO. The title I get, yeah head
Speaker 2: So you put together conference in Atlanta, and you got
Speaker 2: a lot of heavy hitters, you got a lot of
Speaker 2: EYO alumni. Max Maxwell missed the two weeks out, Alex
Speaker 2: good Energy, Neamyah Davis. We will actually be there as well.
Speaker 3: Tea, I got so many questions for y'all.
Speaker 2: We're teaching a workshop on how to build the podcast.
Speaker 2: So you got Eric Thomas's headliner. So you put together
Speaker 2: how many how many people do you have presenting.
Speaker 3: Us right now?
Speaker 5: Have sixty three sixty three, Yeah, sixty three, six figure,
Speaker 5: seven figure multi millionaire and a black billionaire coming to teach.
Speaker 5: Who's a billionaship his name is Melvin Nunnery. My man, yo,
Speaker 5: he's so genius. He built the company and sold thirty
Speaker 5: percent of the company from one point four billion dollars
Speaker 5: to the Chinese government. But you gotta watch the interview,
Speaker 5: it's crazy. So he built a company called scholar Me
Speaker 5: where it's a recruiting it's a recruiting app that connects
Speaker 5: like kids to college scholarships. So I guess he was
Speaker 5: having a conversation with the Chinese government and he built
Speaker 5: a separate entity, scholar Me International, and sold thirty percent
Speaker 5: of the separate entity for one point four billion, so.
Speaker 3: Chinese kids get scholarships to come hold on.
Speaker 5: He built a company, yeah, that he owns a one
Speaker 5: hundred percent of, then built another company and sold a
Speaker 5: portion of that for one point four billion, but still
Speaker 5: owns the initial company.
Speaker 2: So it's like a replica of the original company.
Speaker 3: That's amazing. That's amazing.
Speaker 5: Yeah, So he's like the bridge for Chinese kids too,
Speaker 5: you know, for the States and vice very and things
Speaker 5: of that nature.
Speaker 3: And uh yeah, brilliant. Du second business did a billion
Speaker 3: one point that's beyond the pressive.
Speaker 5: That's impressive, beyond come on. He's yeah, he's in the building.
Speaker 5: So from me asking, yo, you want to be on
Speaker 5: the podcast, here's well, here's the crazy, here's what's wild. No, Lie,
Speaker 5: I can't make this up. He joined my coaching program.
Speaker 5: It was ninety seven dollars a month, and uh, he
Speaker 5: joined the coaching program.
Speaker 3: So you were coaching him? He was just yeah. So
Speaker 3: it was on the morning.
Speaker 5: Then he jumped on. He said, y'all, I love your stuff.
Speaker 5: And he just came on and I just thought it
Speaker 5: was another person. He's like, yo, man, I just sold
Speaker 5: my company for a billion. Man, you're gonna follow me back?
Speaker 5: I said, what? Of course, I didn't know who he was.
Speaker 3: And yeah.
Speaker 5: So from the content, he loved Dorito Day's videos. He
Speaker 5: loved the podcast things of that nature. So that's why
Speaker 5: I'm telling everybody just be active. You never know who's watching.
Speaker 5: And he joined and I realized, Yo, this guy is amazing.
Speaker 5: So I'm like, yo, you need to come on the podcast.
Speaker 5: And from there, like the relationship has just been amazing.
Speaker 5: Sounds like somebody we need to know facts.
Speaker 2: Facts, So how does it work as far as putting
Speaker 2: together a conference, because it's like conferences are real big
Speaker 2: right now, so and all that stuff like that. So
Speaker 2: this is really big. You got sixty percenters two days,
Speaker 2: You got a huge space in Atlanta. So what's the
Speaker 2: finances behind that? Like how do you put together? You
Speaker 2: have insurance, you gotta pay in installments, Like, how do
Speaker 2: you do that?
Speaker 3: First off, I would I would definitely give it to you.
Speaker 5: But first off, I don't recommend conferences, man, cause it's
Speaker 5: like it's literally one of the only things where you
Speaker 5: will incur a public l Like if you start a podcast,
Speaker 5: nobody really knows how many subscribers you have, or you
Speaker 5: have a product, nobody knows how many sold. But if
Speaker 5: you put on an event and nobody's there, you take
Speaker 5: that l publicly. Yeahing. So it's a scary thing. But
Speaker 5: so just to run through the numbers. Last year we
Speaker 5: did it, I think I might have spent fifty eight
Speaker 5: thousand dollars on the venue. I spent fifty five hundred
Speaker 5: per day, and I gave like the speakers like a
Speaker 5: little bit of money, because I mean, how do you
Speaker 5: pay that many speakers to come? But yeah, the biggest
Speaker 5: thing is the venue, all the stuff that comes with
Speaker 5: the venue. And you gotta watch the venue because they'll
Speaker 5: give you the space. But they're gonna charge you for electricity,
Speaker 5: they're gonna charge you for internet, they're gonna charge you
Speaker 5: for like different drops. They're gonna they charge you for everything.
Speaker 5: They charge you for staging things of that nature. So
Speaker 5: you gotta find the venue that works well. But this
Speaker 5: one right here, the venue was it's eleven thousand dollars
Speaker 5: a day, so it's twenty two thousand for the two days.
Speaker 5: But I'm coming in early to set up and they're
Speaker 5: charging me half a day, which is fifty five hundred,
Speaker 5: So twenty seven five just for the venue.
Speaker 3: The production.
Speaker 5: I can't even say how much the production is because
Speaker 5: the guy that's doing a production, one stop production shout out.
Speaker 5: They do huge events like a three c Yeah you
Speaker 5: heard of So he produced a whole A three he does,
Speaker 5: he does if it's for Coca Cola, everything like huge.
Speaker 5: I'm talking about lights, camera, action, smoke, all that kind
Speaker 5: of stuff. He does the whole thing. But what's interesting
Speaker 5: he gave me. He gave me a really good number.
Speaker 5: But I'll just say it's over twenty five thousand, okay,
Speaker 5: But what he's doing for me is, you know, one
Speaker 5: hundred thousand dollars production. But The crazy thing is this
Speaker 5: is the same guy who when I was working at
Speaker 5: the cheesecake factory would come in and buy wristbands while
Speaker 5: I was working there.
Speaker 2: Yeah, so like.
Speaker 5: It's impressive for him to see like the growth and
Speaker 5: you're like, yo, I'm gonna work with you because I
Speaker 5: want to see you grow. It's the story and the
Speaker 5: relationships behind it. But then I had to I had
Speaker 5: to book et, I had to book the big homie
Speaker 5: saying that's my guy.
Speaker 3: But it's it's business at the end of the day.
Speaker 5: And it feels good because I was on tour with
Speaker 5: him twenty seventeen and he paid me every city that
Speaker 5: we went to.
Speaker 3: So that relationship working at the cheesecake factory, no, CJ.
Speaker 3: So CJ, it's crazy, all right.
Speaker 5: So I went to I went to college with a
Speaker 5: guy named DJ Infamous, Huge DJ in Atlanta from Lansing, Michigan,
Speaker 5: and him and CJ went to school together. But me
Speaker 5: and Infamous went to college together. We moved from Alabama
Speaker 5: and m to Atlanta together. Right, So this he was
Speaker 5: working at Media Plays, still on the Media Players like
Speaker 5: a little you know, it was a little almost like
Speaker 5: a circuit city, right, My man's working making like eight
Speaker 5: dollars an hours. Crazy, but he's on the radio every
Speaker 5: day too, so his story is amazing. But he, you know,
Speaker 5: started building in his career and he bought a house,
Speaker 5: and CJ would come to his house, and I would
Speaker 5: come to his house all the time, and we'd see
Speaker 5: each other over there, and CJ would see me wearing
Speaker 5: my sleepers for circus gear and always talking about it,
Speaker 5: always grinding, like really you never know who's watching, Always grinding,
Speaker 5: like always positive, never like getting drunk and all that
Speaker 5: kind of stuff. So one day he called me like, yo, man,
Speaker 5: I'm working with a guy named Eric Thomas and he
Speaker 5: has some of the same messages that your T shirts
Speaker 5: portray and I want to give him some shirts. I'm like,
Speaker 5: all right, cool, And at this point I never heard
Speaker 5: of him, but he sent me some videos and I'm like, Yo.
Speaker 3: This dude's dope awesome.
Speaker 5: So I give him some shirts and he actually pays
Speaker 5: for him, Like I ET impacted me so much through
Speaker 5: the videos. I was like, yo, I'll just give them
Speaker 5: to you, like yo' it's on me. But CJ actually
Speaker 5: gave me some money for him. So me and CJ
Speaker 5: is still cool. But I forgot. I gave him the shirts.
Speaker 5: One day I was I went to the club, I
Speaker 5: came home. It was like five in the morning. Coming home,
Speaker 5: four or five in the morning. You're not laying against down.
Speaker 5: My boy called me like, while I'm going to I'm
Speaker 5: just getting in the beg going to sleep. He's like, yo,
Speaker 5: did you see the video the Et drop. I'm like, bro,
Speaker 5: it's five in the morning. I don't bru When he
Speaker 5: said it, I wasn't even thinking who Et was because
Speaker 5: I have a relationship with CJ. But I woke up
Speaker 5: the next morning and my website had mad orders and
Speaker 5: they were still coming in, like every couple of minutes,
Speaker 5: another order, ding ding dy.
Speaker 3: I'm like, what is this video? So Et made a video.
Speaker 5: Called sleep is for Suckers and wore one of my
Speaker 5: hoodies and from then on it's just that relationship that's dope.
Speaker 4: So the conference it's gonna be how's this looking? Sixty
Speaker 4: three speakers are people in different room? How's this conference
Speaker 4: going to look? So I go to a lot of conferences.
Speaker 5: That's why I feel comfortable charging people for conferences because
Speaker 5: I pay right. There are a bunch of people that
Speaker 5: they want to charge people for coaching, but they don't
Speaker 5: pay for coaching, which is strange to me, you know
Speaker 5: what I mean. But I go to conferences and a
Speaker 5: lot of them are a bunch of people. To say,
Speaker 5: a thousand people in a room. There's somebody on stage,
Speaker 5: they're gonna speak, and then when they get off stage,
Speaker 5: somebody else goes on stage, then somebody else. But that
Speaker 5: thousand people may not need the third speakers information, right,
Speaker 5: and they're waiting for the next person, right. So we're
Speaker 5: allowing you to customize your own experience. So there's a
Speaker 5: huge platform. In the beginning, we're gonna start it off
Speaker 5: all together some games, fun, networking, things in that nature,
Speaker 5: but then it breaks off into different workshops, breakout sessions.
Speaker 5: So we got forty no, we have fifty two different
Speaker 5: sessions now. So whether it's for people who want to start,
Speaker 5: grow and scale their business. So for people that want
Speaker 5: to start, they don't know what they want to do,
Speaker 5: but they know what they want to be an entrepreneur,
Speaker 5: so they might listen to the EYL workshop where Yo,
Speaker 5: I'm thinking about starting a podcast.
Speaker 3: That might be a way to start business.
Speaker 5: I want to go to Alex's workshop where he's gonna
Speaker 5: teach me how to get into the trucking industry. Max
Speaker 5: Maxwell and Tommy Holt Jr.
Speaker 3: Real Estate.
Speaker 5: So people that want to start their business, the next
Speaker 5: group of people that want to grow with their business.
Speaker 5: They might be an author, or they might be in
Speaker 5: their business, but they have no idea what they're doing.
Speaker 3: They're reaching the ceiling and they just can't get past it.
Speaker 5: So they need to learn the fundamentals of branding, marketing,
Speaker 5: how to run Facebook as Bonifacial Gunties speaking on that,
Speaker 5: the mindset of getting past your current level of success
Speaker 5: or just starting to grow. So we got a bunch
Speaker 5: of workshops on growing and then scaling where it's a
Speaker 5: little more like detailed stuff for getting your website to
Speaker 5: convert or copywriting that's really huge, or how to put
Speaker 5: together a fun a funnel system. Now, somebody that's starting
Speaker 5: a business, they don't necessarily need to be learning funnels
Speaker 5: right now or the psychology behind funnels or even ads.
Speaker 5: But so that group of people start growing. Scale fifty
Speaker 5: two workshops one two, three I think four keynote, four
Speaker 5: keynote speakers.
Speaker 3: So everybody just drows up a schedule.
Speaker 5: And that and they go they fall get running concurrent
Speaker 5: with each other, four at the same time. So first day,
Speaker 5: two keynotes, then four workshops going on, and then the
Speaker 5: next day one keynote, workshops all day four going on
Speaker 5: at the same time, and then we got CJ doing
Speaker 5: a keynote and.
Speaker 2: Et with your goal as far as people.
Speaker 3: Seventeen hundred seventeen hundred.
Speaker 5: But the problem is the tickets are only two hundred dollars,
Speaker 5: so some people may look at it as it's only
Speaker 5: two hundred dollars. How impactful could it be? I went,
Speaker 5: I went to click Funnels. The joint was one thousand dollars.
Speaker 5: It was an amazing conference, but I came with my notes,
Speaker 5: took it really seriously because we invested a thousand dollars.
Speaker 5: But sometimes, especially with our people, low price point doesn't
Speaker 5: necessarily they don't look.
Speaker 3: At it as value. So for two whole days, you.
Speaker 5: Get to be in the room with six figure, seven
Speaker 5: figure multi millionaires and a billionaire for two whole days,
Speaker 5: amongst seventeen hundred other ambitious.
Speaker 3: People that you can network with. Offer a price at Jordan's.
Speaker 4: Le's that's that's crazy, like I said, and my day
Speaker 4: said it the other day. It's like, yo, what would
Speaker 4: it close you if you're not there? Yeah, your business bruh, right,
Speaker 4: you ten years facts, you know what I mean, Like
Speaker 4: you can streamline your business in a day.
Speaker 2: People have to invest in education too. Investing in education
Speaker 2: is not just paying for college, right, or paying for
Speaker 2: a textbook. Investment in education is going to workshops, going
Speaker 2: to seminars, Yeah, paying for coaching. These is all things
Speaker 2: that you know, if you're serious about taking it visits
Speaker 2: to the next level.
Speaker 5: I believe life is just a series of decisions that
Speaker 5: we make. Like whoever wherever you are right now, it's
Speaker 5: because of a bunch of decisions that you made yesterday,
Speaker 5: preferably like you know, over the over the years. Where
Speaker 5: you'll end up tomorrow is about the decisions that you
Speaker 5: make right now. So I was talking to somebody who
Speaker 5: lives in Atlanta. Now, we got people coming from Hawaii, Alaska, Canada,
Speaker 5: all over the world, New York Son out here. We
Speaker 5: got a lot of people come to New York actually,
Speaker 5: but this guy in Atlanta, he was like, Man, I
Speaker 5: don't know if I can make it. Bruh, us up
Speaker 5: the street from your house, Like you're you're either going
Speaker 5: to be in a room where the success and all
Speaker 5: the answers in the network. You're either going to be
Speaker 5: in that room, or you're gonna be at the crib,
Speaker 5: or you're gonna be at work, or you're gonna you're
Speaker 5: gonna make some sort of decisions where I can almost
Speaker 5: guarantee it's not going to be as valuable. You're just
Speaker 5: making a bad decision right now. And that makes sense
Speaker 5: in advance, but you don't even know what you're gonna
Speaker 5: do them moth from now. I might not know you're
Speaker 5: making a bad decision now and right now. Yeah, and
Speaker 5: we can see like the decisions that are being made,
Speaker 5: I can, and I can see why you're at not
Speaker 5: not judging my men, but I can see why you're
Speaker 5: in the position that you're in struggling because of the
Speaker 5: decisions how you do anything.
Speaker 3: It's how you do everything.
Speaker 5: Like of course you're not going to make a good
Speaker 5: decision to come to a valuable conference because you don't
Speaker 5: make good decisions on what to do with your money.
Speaker 5: You don't make good decisions to do with your relationships.
Speaker 5: It's just a habit.
Speaker 2: David, appreciate you, bro. That was powerful man. Can you
Speaker 2: tell the people how to contact you, how to get information,
Speaker 2: how to buy tickets to Real Social Proof. All of
Speaker 2: that information.
Speaker 5: Absolutely realsocialproof dot com. Get your tickets right now. My
Speaker 5: instagram is at sleep is for suckers with the number four.
Speaker 5: You can follow an Instagram page of the conference and
Speaker 5: see who's going to be there at Real Social Proof.
Speaker 2: Everybody at this table will be there. Sure, make sure
Speaker 2: you come to our workshop pull up need we need
Speaker 2: to have that feel. We don't want to have one
Speaker 2: person there while we present that.
Speaker 3: I'm sure crazy, Like, how do y'all man? I can't?
Speaker 5: I just want y'all want my podcast, because how do
Speaker 5: you start with the idea none of y'all got a
Speaker 5: background of podcasting and grow it to over sixty thousand subscribers.
Speaker 5: There are some people right now that's listening like, yo,
Speaker 5: I would love to do what they're doing. Well, they're
Speaker 5: gonna tell you exactly.
Speaker 2: That's the perfect that's the perfect pitch. We like our
Speaker 2: secrets for the Real Social Proof conference, and it's gonna
Speaker 2: be a lot of EYL alumni in the people that's
Speaker 2: listening to the to the show. If you follow the
Speaker 2: show and your fans of your Leisure, you know about
Speaker 2: Max Max, Well you know about asking Energy, you know
Speaker 2: about missing two weeks out. You know about me and
Speaker 2: Mayah Davis. And there's a bunch of other I think
Speaker 2: there's some more Lia alumni that's gonna be on the biling.
Speaker 3: We got future EYL, We're.
Speaker 2: Gonna be networking. I'm gonna beat networking for sure. I
Speaker 2: need to get by the face.
Speaker 3: Yeah, look for and I got a shot. Man came
Speaker 3: out with me.
Speaker 5: Uh CASRA the only the only African American owned payment
Speaker 5: processing company on the planet. Like started like I'm talking
Speaker 5: one hundreds of employee, hundred of employees, one hundred employees,
Speaker 5: like in going through And I interviewed him too, going
Speaker 5: through how you navigate these waters with the name of
Speaker 5: the company h EC Processing Electronic commercework Now Network.
Speaker 3: So he'll be there. And here's the crazy thing.
Speaker 5: He's an African American in in like uh a business
Speaker 5: model where blacks don't trust blacks. So he was just
Speaker 5: telling me, like, yo, ninety eight percent of his clients
Speaker 5: aren't African American. And he's fine because he's running a business.
Speaker 5: But it's like why everybody else trusts us but us.
Speaker 3: Like he's processing billions of dollars? You feel me?
Speaker 5: So Taylor, I have a give plug. He's like, Yo,
Speaker 5: you're coming up there. He's like, Yo, you're flying up
Speaker 5: to New York. He said, I'm coming. I said, for sure.
Speaker 2: Now it's gonna be a vibe man. Like I said,
Speaker 2: I'm looking forward to seeing all of our previous alumni
Speaker 2: and then making relationships with new people.
Speaker 4: Some people we got to connect you with out there
Speaker 4: in Atlanta. Yeah, yeah, well talk about that.
Speaker 2: Yeah, Atlanta is always home. So all right, Troy house Keeping.
Speaker 4: Yeah, shot everybody on Patreon dot com, y'all know that's
Speaker 4: our probably pay program. The support has been amazing, man,
Speaker 4: and like I said, it allows us to do a
Speaker 4: lot of things, allows us to go to conferences, allows
Speaker 4: us to go all over the country, man, to spread
Speaker 4: the world of financial literacy. And so shout everybody that's
Speaker 4: been supporting on them and everybody that's supporting the merch
Speaker 4: you know as the civil liabilities that is ours, that
Speaker 4: is ours.
Speaker 2: We have seen a lot of people, we have seen
Speaker 2: something a lot of jack and a lot of people taking.
Speaker 3: We ain't gonna mention names.
Speaker 4: Our lawyers will be in touch, but shout everybody that
Speaker 4: has supported the merch. Eyl University as well, and everybody
Speaker 4: that has been using EYL experience to h get in
Speaker 4: contact with us as far as our events.
Speaker 3: We appreciate y'all.
Speaker 2: We love y'all.
Speaker 3: And everybody on YouTube too. Shout everybody that's on YouTube.
Speaker 3: We read all your comments.
Speaker 2: We love it.
Speaker 3: Keep liking, keep subscribing, keep commenting.
Speaker 2: We appreciate it. Yeah, if you see anybody with Billy,
Speaker 2: let us know. O dB says, shame on a lot
Speaker 2: of people. Man, it's unbelievable. My thing is just the
Speaker 2: original and you'll be respected for it. Don't take somebody
Speaker 2: else's idea, but good thing that we practice what we
Speaker 2: preach and we do have it trademark, So don't play yourself.
Speaker 2: You will beat a letter from our attorney. Seen the
Speaker 2: purpose attorney. But yes, So the book tip of this
Speaker 2: week is Dreams are Built Overnight and that phenomenal, phenomenal. Yeah,
Speaker 2: you want to talk about that book from me?
Speaker 5: Absolutely, So it's called Dreams Are Built Overnight how to
Speaker 5: create a bridge between your day job and your day
Speaker 5: So it's all the nuances that I used to make
Speaker 5: that transition, like one hundred dollars off days or free
Speaker 5: lunch where my goals just take people to lunch. I
Speaker 5: have much, but I needed the information, so I take
Speaker 5: people to lunch. There's a whole bunch of gyms in there,
Speaker 5: practical steps on how to make that transition from your
Speaker 5: job to your dream. So I've had literally most people
Speaker 5: who read it, they're telling me like, yo, I've never
Speaker 5: I haven't read a book since high school.
Speaker 3: I'm talking about grown men. He was like, yo, I
Speaker 3: finish your book in the night. That's crazy. He's like,
Speaker 3: I know him. I read his book. He used to
Speaker 3: the chief said, Yo, bro, I read that book. Bro.
Speaker 4: I was like, he's gonna he's gonna be all over
Speaker 4: with us.
Speaker 2: That's street trapper. All right, Well that is that. We'll
Speaker 2: see you next week. Thank you for rocking with us. Piece.
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